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Let's learn about via these 70 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Faagm /Learn Repo 1. Tech Hiring Cultures Analyzed via Glassdoor Interview Data During the process of working on my book on machine learning interviews, one question that I’ve been asked many times by candidates is the onsite-to-offer ratio, e.g. what percentage of people who interview at a company eventually get an offer. Another number that recruiters and hiring managers are keen to know is the yield rate on offers of different companies – e.g. what percentage of people who are extended an offer by a company accept that offer? 2. Amazon Monopoly. The Rise of Amazon Private Label Brands in 2019 Just look at these 2 names: 3. Lessons from a Product Manager at Google Quick background 4. Why the Apple Watch Outsells the Entire Swiss Watch Industry The Apple Watch outsold the entire Swiss watch industry in 2019. Now let this reality sink in: five years ago, technology watchers said the Apple Watch was a flop and a disappointment. 5. What Does Apple’s Stock Split Mean? A stock split is not a new thing. Hundreds if not thousands of companies have appealed to it to keep the price in the desired trading range and, theoretically, to make the stock more affordable. One of the most recent examples was Apple, announcing the division of its share price by four. It will be achieved by giving three additional shares to each investor. 6. A Step Towards Innovation: The Story Of Apple's AirPod God, have you looked at the new AirPods which has been released? You must be craving to have that right? But have you ever thought how AirPods came to be? The story behind it and why even being so expensive is a demanding object? Well in this article we will relinquish the era of apple and tell you why Apple's AirPods are most desired item ever. 7. You are not Facebook. You are not Google. You are also not Spotify, Amazon, Apple, Microsoft, Netflix or one of several other big tech companies I could mention here. 8. Responding to Online War Propaganda on LinkedIn: Who Do the Rules Protect? I am from Ukraine, and I’m trying to use my LinkedIn in order to spread the truth about the war that is going on right now. 9. How Did Uber Grow 4000% Through Their Referrals In India? When I say the word cab or ride-sharing, very often, the first word that pops up would either be Uber or in some cases Ola. Today I am going to tell you about how the former cemented itself such a prominent position in your mind. This is solidified by the fact that they have a presence in over 50 cities in India and carry out over 11 MILLION rides per WEEK! 10. Processing 350K Requests Per Month via Three Free ETA Services Instead of One Paid Google Service This is a story on how to not spend even a penny by using three ETA (estimated time of arrival) services instead of one. Everything is based on my personal experience working as a back-end developer at GoDee project. GoDee is a start-up project that offers booking seats on a bus online. You could find more information about this project here. 11. On the Strategies Netflix Leveraged to Crush Blockbuster Blockbuster 12. Google Will Stop Tying Search Ranking To Accelerated Mobile Pages In 2021 The end of web publishers being handcuffed to Accelerated Mobile Pages (AMP) is in sight. In May of 2021, Google will roll out an algorithm update using a new set of page experience signals to help determine rankings. these new guidelines will no longer give preferential treatment to sites using Google’s AMP format. 13. Can You Tell What Products On This List Are Prohibited On Amazon? Amazon is the largest retailer in the world, but a majority of the sales on the site come from third-party sellers. Along with toasters and mops, the site’s a target for people trying to sell dangerous and illicit products. 14. A Student Is Reviewing New Microsoft Surface Laptop 3 Microsoft comes with new Surface lineup, which is sale in market in 22th October. The large 15 inch size comes with AMD Processors. The other surface laptop come this Intel Processors. 15. The Inconvenient Truth about Facebook: It's Growing Despite Scandal With its latest quarterly earnings report, Facebook once again confounds the naysayers by succeeding financially and growing its global user base amid scandal. Here's what the Q3 2019 numbers say: 16. How Facebook tracks you on Android (even if you don't have a Facebook account) Suppose you’ve picked up an Android phone on the street and you saw the 4 apps above. Can you guess the profile of the phone user? 17. How to Drive Organic Traffic from Google Discover Marketers have been catching up with updates and tweaks made by Google over the years. 18. Dear Tim Cook, Apple Should Support Open Systems Apple used to feel like something more innovative. Now it seems like lots have changed. When you look at the history of Apple, it went from pioneers like Wozniak promoting an Open-Architecture design to Apple suing independent electronic repair shops. Now I don't want to reminisce about old history, but a lot needs to be said about open systems, the right to repair, and innovation. 19. Facebook is Beta Testing a More Spacious New Newsfeed Design Saw this on Facebook.com desktop today (flow follows): 20. Google Will Slow Hiring For The Rest of 2020 Google parent Alphabet Inc is easing back recruiting for the rest of the year, the most exceptional activity by the web search mammoth since the Covid-19 pandemic started battering its promoting business half a month prior. 21. Learn About Google DeepMind – DeepMind may allude to two things: the innovation behind Google’s man-made reasoning (AI) venture, and the organization that is liable for it. The organization DeepMind is an auxiliary of Alphabet, the parent organization of Google. 22. Privacy Challenges And Improper Use of User Profile Data Improper use of user-profiles data by third parties is probably the most serious potential risk with regard to personal data contained 23. Why Vigilance is Our Best Weapon Right Now When news broke that a firm was able to illegally harvest, analyze and use our own data against us, we were horrified. We couldn’t believe that a scheme like this could run for so long undetected. It wasn’t just terrifying but infuriating. The bodies to which we had entrusted power i.e Big Tech had failed us. It was becoming increasingly apparent that these tech gods couldn’t handle such a responsibility. This was the tipping point. People finally had enough. The whole Cambridge Analytica data scandal pointed to a larger issue – corporate accountability. 24. The Markup Investigation: Congressman Says that Google engineered a “Walled Garden” Comment comes as part of big tech CEO grilling by antitrust committee 25. Whether You Think You're The Next FAANG Or Not, You're Right In the words of Henry Ford, “whether you think you can, or you think you can't– you're right.” 26. Top Exciting Features of Android 10 You Should Know while Developing Your Android App There were speculations around the market regarding the world’s most popular operating system Android. In March, this year, Google released the beta version of Android 10 as they’re considering this latest version close to their heart. And undoubtedly, it is the 10th version of Android, and so Google is all set to make it revolutionary. Moreover, even customers are eagerly waiting for the release of Android 10. 27. Why Amazon Won’t Dominate in Groceries More than two years after Whole Foods buy, grocery has yet to be “Amazoned.” And here’s why. 28. How To Manage Your Privacy Online Think carefully before publishing your personal data (especially name, address, telephone number) in a user profile. 29. A Chance for Emerging Video-Sharing Apps: What Happens If TikTok Is Banned in the US? So far, 800 million people worldwide use the TikTok video streaming app for entertainment and connection, and 12.5% of them, 100 million, are Americans. After President Donald Trump said on July 31 that he planned to bar the Chinese-owned social media app from operating in the US, he reversed course, saying he would allow TikTok to keep operating if it were sold to an American owner. Microsoft is one of the companies most likely to buy the app. The possible acquisition will allow the software company to compete with Facebook and Google-owned YouTube and attract a younger audience. 30. Five Recent FAAGM Statistics That Underline the Tech Industry's Longer Term Trends 30% fee Apple charges developers for App Store transactions 31. The Great Polarisation When you look at the trends of the last few decades, it’s difficult to miss the signs, overt and covert, of there being an increasing polarization in the business world. Even in the last decade, firms have been seeing extremely high profit rates primarily driven by the lack of competition. But this hides the underlying fragmentation of a previously solid market, which is likely to be the beginning of the next phase of exploration vs exploitation. To take a few examples: 32. Are Tech Giants Building Walled Gardens (Again)? In the last few years, I've been dissecting business models of any type, and companies of any size. At the same time, I've been talking, interviewing, and discussing business models and business model innovation with dozens of entrepreneurs, and practitioners. 33. Social Media Deplatforming: Big Tech’s Gag Order Ever since the likes of Alex Jones and Milo Yiannopoulos were kicked out of their dominant platforms, debate has begun on whether tech companies should be armed with the power of deplatforming. 34. The Pros and Cons of Selling on Amazon and eBay Selling your products on Amazon and eBay seems like an irresistible deal at first. You have their entire customer base at your disposal, and these sites get a hell lot of traffic; what could be a more profitable way to start an eCommerce business? 35. Business Lessons To Learn From The Apple-Next Deal It was the year 1997. Apple was experiencing a sharp sales decline. 36. Is Big Tech Too Big? A couple of weeks ago Alphabet shares dropped 6%, Facebook tanked 7.5%, and Amazon shed 4.5% of its value. Why did this happen? An anti-trust probe was called into life regarding Alphabet’s Google Search business and investors fear a similar fate for its tech brethren, seemingly rightfully so: This news story unearths a public debate that has been discussed intensively since the 2016 US elections concerning Big Tech’s power and the need for anti-trust legislation. A debate, which appears to have the nearly unanimous agreement that these companies should be broken up. Logically, therefore, these firms should already be broken up, yet they are not. Why is this? Aside from the strawman “The government is corrupt/incompetent” reasoning, there actually exist multiple genuine arguments for keeping Big Tech intact, which we’ll be examining in the following. 37. Who Has the Power to Break Up Big Tech? The Big Five tech companies — Amazon, Apple, Facebook, Microsoft and Google owner Alphabet — have come under serious scrutiny in the past few years. 38. Amazon's 'Essential Item' Policy Upsets Everyone Currently that appears to include a 10-pack of rubber chickens 39. Is Amazon Affiliate Marketing Dead? The question of whether Amazon Associates Affiliate marketing is dead has been raised many times. Why? Because of the recently announced cuts in the commission fees. If you were not aware, Amazon announced a reduction in commission fees from 8% to 3% for some of the categories of products. 40. How Facebook Changed Their Homepage Every Year for the Last 17 Years 2004 Feb 12. TheFacebook.com 41. About Keen: Google’s AI-powered Answer to Pinterest Google’s potential rival to image-sharing platform Pinterest was quietly launched this summer. So, let’s take a closer look at the new app and explore where it sits in the already vast market of social media platforms. 42. Wake Up and Smell These #TopTechStories 🍏 43. The Era of Attention Economy and Its Destructive Impact: Reasoning by Examples Google, LinkedIn, Facebook, Instagram, Snapchat, Twitter, Gmail, Amazon, Apple, Discord, WhatsApp, Telegram, Medium, Spotfiy. Everyone wants our attention today on every platform possible. 44. What is Broken About the Internet? This Slack discussion with Utsav Jaiswal, richard-kubina, Natasha, Limarc, Linh, Adrian, Dane, Anna Bleker and me occurred in hackernoon's official #slogging-beta channel. 45. Apple and Google Have Too Much Power On Their App Stores, But Kicking Out Parler is Justified Op Ed: Why Apple and Google have too much power, but their decision about Parler was justified. 46. Are Your Photos Exposing You? You may be accidentally sharing personal information in your photos 47. Facebook Portal TV Reviewed It’s Saturday morning, and my phone has been burning for the past few hours. Just after I wake up, I stare at the screen and I have several messages from my parents, who live on the other side of the world, telling me that they miss me and that they are ready to talk. 48. Shelf Labels In Dynamics 365 For Finance and Operations Shelf label is nothing but labels to put on a rack or a shelf where an item is stored. These labels are printed and put on store rack or shelf.  For example, when you go to a supermarket you can see labels are displayed with various information where the product is stored. 49. Should Apple Buy DuckDuckGo? Or Create Its Own Search Engine? An Analyst suggested that should Apple buy DuckDuckGo, a privacy-focused search engine. Although, Apple most likely won’t buy DuckDuckGo, it might still be interested in creating a search engine. 50. The Unintended Consequences of Facebook Ad Boycott Campaign The burgeoning campaign by over a thousand large and small businesses, and civil rights organizations  to boycott ads  on Facebook so as to force the social media giant to take more drastic measures to curb hate speech is misguided. 51. Nextiva Takes Huge Step Growing Sales Channel With Addition of Microsoft’s Former GM, Eric Martorano For six-months (and counting) COVID-19 has accelerated the need for SMBs to leverage UCaaS (unified communications as a service), forcing executives to jump into one of the fastest-growing segments in the supply chain. 52. While We're All Super Into Conspiracy Theories: Let's Talk AI Ethics and Google With more development and implementation of AI, many pundits and experts have been very vocal of its potential and have called for a standstill in development or at least some regulations. These calls of action have even penetrated the heavy armor that Big Tech hides behind. Imagine letting just a single company toying with such powerful technology 53. Reputation Doesn’t Have Quarantine: How to Maintain Brand Health During a Pandemic The role of a PR specialists is to stay sober and level-headed. To me, a crisis is nothing but a crush test for business. I adopt new communication tactics, new strategies, and totally reinvent the processes. 54. How Tech Companies are Helping in Times of Covid-19 Crisis Since the pandemic COVID-19 is shaking all over the world, several people are dying and facing issues to earn for their livelihood. Well, big tech companies have responded with unusual alacrity and they are helping people during this crisis. 55. The Issue of Privacy on Social Networks Personal data becomes publicly accessible in ways and in quantities hitherto unknown; above all, this happens concerning an enormous quantity of images 56. Uber’s voice recording feature creates more problems than it fixes For those who don’t know, Uber has come out with a new initiative to install a voice recording feature on their application. This feature will allow both the driver and the passenger to agree on Uber’s app to gain access to each of their microphones and record the whole ride until it’s over. 57. Don't Fall For These Ads With Misinformation Even Though Facebook Approves Them While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in “pseudoscience”. 58. What to Expect in 2019 From Google’s Knowledge Graph Updates To those folks who are accustomed doing search engine optimization (SEO), we’ve been viewing URLs stuffed with content, and links between that content, however algorithms like PageRank (based upon links pointed between pages) and data retrieval scores primarily based upon the connection of that content are determinative how well pages rank in search engines and ends up in response to queries entered into search boxes by searchers. Websites connected by links are seen as info points connected by nodes. This was the primary generation of SEO. Chances are pretty high that several of the strategies that we've been exploiting and trying to do SEO can stay the identical as new options seem in search, like knowledge panels, rich results, featured snippets, structured snippets, search by photos, and enlarged schema covering more industries and options then it does at the moment. 59. Tell Me Your Secrets: How Many Workers Review Posts on Amazon? We found banned items for sale on Amazon.com 60. 25 Products Google Sent To Their Graveyard: A Brief History Google is generally at innovation’s forefront, and a large number of its items and administrations have become industry pioneers. Be that as it may, not all things google conjures up goes to gold. The tech goliath has created a couple of clunkers, yet Google doesn’t stop for a second to cut its misfortunes. Here’s a voyage through the Google Graveyard, with a glance at certain items and administrations Google has executed off as the years progressed. 61. 6 Steps to Grow Into A Lead Engineer At FAANG If you are a software engineer in one of the FAANG companies or similar you are probably one among the thousands of engineers  at the company. How do you go from starting fresh as a junior engineer to leading a team in say 5 years? 62. Identifying Fake Reviews On Amazon Spotting the fakes isn’t always possible, but here are some tips 63. Tech Titans Hammered By Congress At Antitrust Hearing Lawmakers allege abuse of monopoly power and political bias 64. Can You Speak The Google Language, Please? The Markup obtained internal documents that coach new employees to avoid creating “very real legal risks” in using words like “market” and “networkeffects” 65. Big Tech Brief: What You Need to Know About Congress’ High-Profile Tech CEO Hearings The House Antitrust subcommittee grilled the CEOs of four of the largest tech companies in a display that showed the preliminary results of their investigation that began in 2019. 66. Big Tech's Response to the Coronavirus Outbreak It’s not just about Google and what coronavirus website 67. There's Something Wrong With Google Search Results The search engine dedicated almost half of the first page of results in our test to its own products, which dominated the coveted top of the page 68. New Report Finds That Facebook Still Runs Discriminatory Ads We found discriminatory ads can still appear, despite Facebook's efforts 69. Governments Pressuring Tech Giants Isn't Going to End Well (for Governments) The world has come a long way in terms of its relationship with technology and knowledge. It’s almost universal that people are often afraid of new inventions that are supposed to improve their lives. We feel threatened by what’s out of our intellectual grasp. 70. Breaking Down Apple’s Services Growth Strategy: The Case Against TV+ Introduction Thank you for checking out the 70 most read stories about Faagm on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

70 Stories To Learn About Faagm

THE DREAM MECHANISM

When I say the word cab or ride-sharing, very often, the first word that pops up would either be Uber or in some cases Ola. Today I am going to tell you about how the former cemented itself such a prominent position in your mind. This is solidified by the fact that they have a presence in over 50 cities in India and carry out over 11 MILLION rides per WEEK! Uber’s marketing strategies and campaigns are revered all across the world, but the referral program stands out above all for its virality and consistent growth. What Is A Referral Program And How Does It Work On Uber? A referral program is an organized process in which a current customer (referrer) is rewarded for bringing in a friend or any new rider(referral) to the company/organization. In Uber’s case, anyone who has the app i.e. the rider or the driver has a personal invite code that they can send to anyone using any of the digital media channels. The receiver then downloads the app using the code and can either ride in an Uber or become a driver. The first time your referral uses the app, both the referrer and referral get Uber credits(read as free rides). The details of the compensations I will delve into as we go along. A fairly simple idea that brought about unprecedented growth (4000%) for Uber India.This was due to the advantage of the network effect. Why Was The Strategy Successful? The idea of their referral program was merely to incentivize their own riders and drivers to become salespeople of the company. And the . The strategy comprised three main components i.e. structure, design, and promotion. idea became a success due to the well-oiled strategy The structure was to provide mutual rewards to both the referrers and the new riders and on the driver’s side as well. During its initial phase, uber referrers and referrals were both given Rs.600 (that’s the average cost of three rides :0) worth of Uber credits when the new rider signed up with the code and completed his/her first ride. On the other hand, for drivers, the amount varied from city to city. when a new driver completed 60 trips. Bangalore had a whopping Rs.5000 per new driver and 2000-3000 in other cities Secondly, the design of the program was smooth and effortless to use. With just three clicks you could send someone your referral code. Even the new rider could sign up and take a ride within 3-4 clicks as well. A well-designed UI and UX create way more impact than it may seem to the naked eye. The pictures above give you a snapshot of the same. Thirdly, the promotions, Uber smartly allows its users to share their referral codes across all social media platforms allowing their customers to create a wider reach. Then it personalizes the code for every customer using their names to make every customer a part of their brand. Lastly, it uses a network of social media influencers to spread the word amongst their audiences which fits their targeted demographic profile. Creating a referral program for both riders and drivers was central to the strategy as well. This was to match demand with supply at an equal pace to maintain user experience and more importantly to keep prices in control. This has been termed as taking advantage of the two-sided network effect. Firstly, it is appealing for the drivers when there are enough riders to service and secondly for riders to find a cab in a short span of time at a fair price. These three factors played a crucial role in the rapid virality and the growth that Uber created for itself. This brings us to the next question; ? Yes it was. Not only was it efficient, it was also a highly profitable strategy as I have explained below. was it cost-effective for uber to invest millions of dollars in just referrals The Financial Structure Of The Program First and foremost, as compared to traditional above the line marketing methods(such as billboards, tv ads etc) referral campaigns are the easiest to track and monitor and therefore gauge one’s return on investment. As I mentioned Uber used to spend Rs.1200 (much higher as compared to its local counterpart Ola Rs.600) per referral by giving 600 each to the referrer and the new customer. This might seem high as a customer acquisition cost (CAC) but when it’s valued against the customer lifetime value (ROI) it is just a drop in the ocean. To put it in perspective, an average ride on Uber costs anywhere between . And a customer on average takes at least 10 rides per month that put the monthly revenue at Rs.1900-2200. Considering Uber takes a 20% cut, it makes its money back in just 5 months. Whereas a customer may use the app for anywhere between 10-15 years. (A 100 Billion valuation isn’t just luck). Rs.190 to Rs.220 Similarly, for drivers, it only pays the referral fee after 60 rides as that’s the time taken to get the ROI. At the end of the day, growth for a brand comes from attractiveness and seamless user experience for both the customers and suppliers (The two key stakeholders of the business). What Made The Program Popular? The secret of the virality was that it appealed to the Indian mindset of value for effort and money. Simply put, 600 bucks for every rider was so high that the user had an incentive to try and hack the program as well. One trick commonly used was to create accounts for yourself using multiple email id’s and numbers and get free rides, though Uber blocked any such users they caught. When Uber entered India, Ola had just started establishing its footprint and AC cab rides were considered a luxury. So, when uber offered these free rides they took the country by storm. To match this growing demand, they launched UberDost (image below). The referral program for drivers is so popular that some drivers earned more from referrals (up to 1 lakh a month, yes let that sink in) than from just from providing trips. As demand and supply balanced each other out, and Uber witnessed a ground-breaking growth of 4000% within its first 3 years they slowly dropped their referral amounts to Rs.25 per rider, which it is today. Is Referral Program A Successful Growth Hacking Strategy? The Uber referral program is considered a yardstick in the world of referrals. Most brands (B2C tech) if not all now use referral programs to attract and acquire both customers and suppliers as the case may be. So, the next time you’re stuck with a user growth problem, just ask your own customers to help you out. To sum it up we now know that just running a referral program is not good enough. It requires a well planned structure, an easy to use design and a smartly targeted promotional campaign. Understanding your demographic profile is key in achieving success with referrals as well. And it goes without saying that if you back all of this with an outstanding product, you have the formula for a money making($$$$$) referral program.

How Did Uber Grow 4000% Through Their Referrals In India?

In today's dynamic business landscape, aim to expand globally and establish a strong global presence. Attending international events may be a game changer, offering insights into industry trends, access to advanced technology, and cross-border partnership opportunities. tech companies This year, I had the opportunity to speak at DrupalCon, a conference that brings together more than 1,500 developers from Europe and North America every two years. Drupal Feeling inspired after the event, I've decided to share some of the and other with the HackerNoon community. benefits of tech events pro tips Over the last 10 years, I have gained extensive experience in public speaking, particularly while working as a PMO Manager at my company, Five Jars. Of course, I still remember how stressful it can be at the beginning of the process. That's why I'm here to prepare you for your groundbreaking speech! Explore opportunities at international events I strongly believe that attending and participating in international events opens up incredible opportunities for both digital agencies and speakers. Here are a few compelling reasons why I am such an enthusiastic supporter of these events: Make meaningful connections with peers, industry mentors, and potential partners from diverse backgrounds to enrich your knowledge and grow your business. Networking: Discover potential partnerships and gain a fresh perspective on industry strategies and best practices that can help you move your agency forward. Exploration: Demonstrate your skills, share valuable experiences, even host niche events and stay ahead of the latest industry trends through live presentations. Increased visibility: Once you realize the value and profitability of these benefits, you'll be more excited to represent your company with dignity and, of course, maximize the benefits of attending these types of events. Choose the right event Choosing the right conference for your agency is crucial. To create a lasting impact, it is necessary to select an event that matches your expertise and aligns with your target audience. In the United States, you can choose from several leading tech industry gatherings that can greatly boost your company's presence. These are some of the top options to consider: A series of conferences dedicated to the WordPress platform, held in various cities nationwide. WordCamp presents an excellent opportunity to engage with clients utilizing WordPress for their web projects. WordCamp: This technology conference held in San Francisco focuses on software development, attracting developers, engineers, and entrepreneurs from around the world. DeveloperWeek: A major technology conference that attracts startups, tech companies, and experts globally. Collision: A conference for industry professionals utilizing Tessitura software. TLCC Orlando: “I personally submitted my company for a June conference session in , and by , we had the long-awaited confirmation that we would be a speaker at the conference” October 2022 February 2023 Perfect Timing Careful planning is key to increasing your chances of being selected as a speaker. Submitting your proposal early, preferably about six months before the event, significantly boosts your chances of being approved. As a case in point, I personally submitted my company for a June conference session in October 2022, and by February 2023, we had the long-awaited confirmation that we would be a speaker at the conference. By staying proactive and sticking to a timeline like this, you'll open the door to valuable speaking opportunities and solidify your status as an industry leader. Underestimating the power of early planning can prevent you from landing that much-wanted spot on stage. Craft a compelling message Creating a strong message for your presentation is essential to making a lasting impact on the diverse audience at a technology conference. To ensure that your message resonates deeply with attendees of all backgrounds remember that entrepreneurs should expertly cover topics that are relevant not only to one location but to multiple countries around the world: Focus on identifying problems and solutions that transcend geographic boundaries and speak to the shared challenges and aspirations of a global audience. Universal issues: Craft your message with respect and inclusion for diverse cultural perspectives, promoting inclusiveness and understanding among the audience. Cultural sensitivity: Focus on crucial aspects relevant to entrepreneurs around the world, such as business process stabilization, productivity maintenance, budget management, and strategic team recruitment during challenging times. Globally relevant topics: By successfully employing these strategies, your presentation will resonate and connect with diverse audiences at tech events, leaving an unforgettable impression that goes beyond borders and encourages action. Use the power of your words to unite and inspire people from every corner of the world. What to emphasize I would strongly recommend focusing on certain key points during your presentation. These include: Demonstrating how your company supports employees financially, mentally, procedurally, and in communication, fostering a nurturing work environment that increases productivity and growth. Team support: Highlighting how agencies have thrived by adapting to ever-changing priorities and embracing the art of replanning, remaining agile in an ever-evolving landscape. Embracing flexibility: Highlighting the importance of transparent communication with clients at all levels as a foundation for building trust, ensuring stronger collaboration, and maintaining long-term partnerships. Client communication transparency: It is always good to discuss commitment to promoting the well-being of the company’s employees, like providing ample vacation time and recreational activities, as well as offering unwavering support during challenging times, as an example of your dedication to social responsibility. Social responsibility: Mention the importance of an open-minded approach in the global sphere, promoting Diversity and Equality within our organization, and embracing the power of different viewpoints. Embrace diversity and equality: Incorporate these vital themes in your presentations to showcase your commitment to empowering your team, fostering innovation, and making a positive impact in the global tech community. “Practice is the key to success. The more you practice, the more confident and successful you'll become” Preparation for an international conference Getting more out of your international conference requires proper preparation. Here's a checklist to make sure your presentation shines on the global stage: If you are applying to speak at an international conference, be sure to study the requirements and preferences of the organizers. If possible, contact them to learn about missing topics or previous presentations. Make sure your presentation is aligned with the event's mission and values. Choose a topic you are passionate about and that matches your expertise. Your enthusiasm and knowledge will be an asset to your confidence and the audience's interest. Structure your speech. Have a clear introduction, body, and conclusion. This will help you to organize your ideas effectively. To help the audience understand and retain information, include visuals such as illustrations, graphs, and charts. Practice your speech. Consider using a public speaking coach in the language in which you will present. Get to know your surroundings and observe the other speakers on the same stage. Connect with the audience by using stories, examples, and questions. This will make your speech memorable and engaging. Be open to interaction with the audience. Be graceful in dealing with unexpected situations. And remember, practice is the key to success. The more you practice, the more confident and successful you'll become. Conclusion Participating in international events is a way for companies to make a lasting impact on the world stage, build relationships, support their teams, and promote transparent communication. With careful preparation, companies can establish themselves on the international stage, not only in the U.S. market but across borders and beyond. In the end, a good speech will always resonate with a diverse audience and leave a lasting impression at technology conferences. And that's why I have a strong vision that the future holds limitless opportunities for conscious and innovative people in technology to grow and collaborate. I wish you all many successful performances, appreciative audiences and of course a lot of applause!

How Tech Events Empower Digital Agencies

WordPress 5.0 isn’t the future, it just barely catches WordPress up to the present. WordPress 5.0 and the Gutenberg Content Editor I don’t talk to a lot of my WordPress friends anymore, and when I do, I don’t really talk WordPress with them. The politics of WordPress absolutely bum me out, and I am done fighting with Matt Mullenweg. For those of you who don’t know, I was pretty much blacklisted along with the entire city of San Francisco by WordPress.org and Automattic for reasons that no one has ever fully explained to me. I will save that for another time. I use to be very publicly active in the WordPress community, as I spent a good 5-years of my life running a WordPress startup called CyberChimps, but I got tired of fighting pointless battles. I realized that WordPress is run by Matt Mullenweg, and as much as I like him as a person, I find his business decisions often baffling. For example, releasing WordPress 5.0 right before the big WordCamp US conference starting tomorrow was absolutely silly. The release day was a travel day for most of the top people in the WordPress community. Releasing WordPress 5.0 a day before WordCamp US was simply rude to the WordPress community. So is releasing a major version of software that powers 32%+ of the Internet in the month of December during the holidays when many people are trying to focus on family. This update is going to break millions of websites, and force millions of developers to upgrade millions of websites. The number of human working hours that are going to go into supporting this update can’t even be quantified. While I believe the new version of WordPress 5.0 with the new file editor Gutenberg is absolutely necessary, how they rolled it out was unprofessional and inconsiderate. The fact of the matter is WordPress should have had these features 5+ years ago. While I see a lot of people claiming this is the future of WordPress, my perspective is it is actually just WordPress’s somewhat boring present. I haven’t seen anything innovative in WordPress 5.0 that I haven’t seen in other page builders, themes, or plugins. WordPress 5.0 and Gutenberg is kind of boring in its simplicity. Gutenberg is necessary to catch WordPress up to the present, but it does nothing to put WordPress ahead. They’re playing catch up, making up for lost time, and not moving the ball forward. If this is Matt Mullenweg’s Super Bowl moment, he’s merely lined up behind center and hasn’t thrown a pass towards the endzone yet. I’m not even sure he’s been in the redzone. I cannot help but feel like WordPress as a community missed a huge opportunity by taking the direction they took with WordPress 5.0 and Gutenberg. Did WordPress really need a new editor? Or, do we need a new WordPress? In 2018, nearly 2019, I cannot come up with a logical argument for why you even need to separate backend and frontend content editing. This is an old model and concept from a time long past when technology limited our ability to do both at the same time. If WordPress was going to make something new and exciting for 5.0, they could have created a comprehensive solution to solve the problem of: “How do I edit content?” Then come up with an integrated solution based on modern technology. Instead, we got another “safe” modular solution designed around an old concept layering new technology on top of a legacy system. It is boringly functional, and will serve as a solid foundation to keep WordPress relevant for another few years, but it isn’t enough. The backend editing experience might be fixed, but WordPress 5.0 does absolutely nothing to improve the frontend editing experience. Other web builders don’t provide multiple interfaces to edit content anymore, they just use frontend editors because there isn’t really a need for anything else. WordPress 5.0 and Gutenberg solved the wrong problem. Even though the solution they came up with is decent, it is based on an old idea of what maintaining content on the Internet is today. They would have been better off reinventing how themes, content, and plugins all work together and built something new. Instead they basically just created a new editor without solving any of the other challenges that plague WordPress. It is a bandage at best, and it is still going to break millions of websites so they might as well created something new and revolutionary. While I am glad WordPress is somewhat still relevant thanks to this update, they unfortunately solved the wrong problem in my opinion. If Matt wants to take WordPress into the future, he needs to let go of the past, and do something new. He has the team, and the money. He just needs to go do it, and stop wasting so much effort on backwards compatibility and old ways of thinking. WordPress Past For those of you who do not know, I scaled CyberChimps to 4.9 million downloads of our software, and bootstrapped the company to $1 million in revenue without an investor, then sold the company for an exit. I was one of the first major theme providers to bring drag and drop template editing and responsive design to WordPress. While I wasn’t the first company or person to do either, I was by far the most successful in terms of sheer volume of actual people who used our software compared to others. In fact, Automattic which is basically the parent company behind WordPress, had about the same number of downloads as I had at the time when I sold my company. They had to hire close to 20 people to release nearly 50 themes to match the download count I had with just a dozen themes, half the team, and 1/100 the financial resources. These days, people don’t even really associate me with my WordPress past. If anything I’m the most Internet famous for my political writing, and podcasting with Crypto Disrupted and now the . Hacker Noon Podcast Few people seem to know or care that I still actually work with WordPress. I’ve actually spent the last 3 years working on a Software as a Service automation platform for WordPress, but it is also an an application agnostic solution that works with any web app. For more info you can check out and for the WordPress demos. We will be relaunching early next year, but the latest version of our product is available for a free trial. Stratus5 WPdocker On a final note, I am glad that to develop their own publishing platform. As decent as Gutenberg is, WordPress still has legacy, security, and scalability issues. For a site of ’s size, WordPress is a poor choice, and I am looking forward to working with Hacker Noon’s new CTO to build a better next generation solution than Medium and WordPress. WordPress 5.0 hasn’t changed my mind about Hacker Noon’s situation at all, in fact it merely confirms to me that , Hacker Noon’s CEO, is on the right path. Hacker Noon is doing a crowdfund HackerNoon.com David Smooke

Initial Impression of WordPress 5 from a former WordPress Startup CEO

If you are reading this, you might know that Apple announced its new iPad Pro. This new iPad shows enhanced performance and capacity, making it the fastest iPad to date. Some claim this is the ultimate laptop killer, not quite. While the iPad is an absolute beast, it takes some configuration and money to be able to do some code on it. Getting the Right Apps It should come without saying, but in order to have a decent configuration, you’ll have to spend some money, as you’ll have to purchase some of these apps. Getting the right apps is all about meeting your personal criteria. The following apps are based on my own opinion based on my personal experience. Text Editors Coda ($24.99) Coda is a well-known text editor for MacOS, now available on IOS. This text editor features remote connections with FTP, SFTP, SSH, and WebDAV. It also has a built-in command prompt. While this app is super solid and offers a lot of awesome features, It does not offers mobile git management, which, Is a dealbreaker for me. Now, If you use Coda for MacOS this could be a good addition for your workflow, as it syncs with the MacOS app. Textastic ($9.99) This is my preferred text editor app at the moment. This app features a decent text editor with syntax highlighting and emmet support. It also features remote connection with FTP, SFTP, SSH, WebDAV and even Dropbox & Google Drive. The reason I prefer this app over Coda is that it integrates seamlessly with WorkingCopy (A git management app for iPad). I use this app to code on the go and I’ve had no complaints at the moment. VIM (Free) VIM is a well-known code editor. While I haven’t used this app (I’m a more visual kind of guy) I think it could be an honorable mention. It’s all up to you. Git Management Working copy (Free — $15.99 for pro version) As I mentioned before, this git management app integrates seamlessly with Textastic, which makes it a crucial tool for my iPad development workflow. The app itself is very solid, it allows you to do commits, merge, solve conflicts and really anything you do with git. You can also add repositories from GitLab, Github, Bitbucket and your own remote server. While the app itself is free, you might end up getting the paid version. The free version does not allow you to do push to remote which makes it kind of useless. The Pro version adds the following features: Push to remote, Dark mode, SSH Uploads & SSH commands, Repository Folders, and font customization. Codehub (Free — $2.99 for enterprise) Codehub is basically a Github client to see and manage your git repositories. It allows you to keep track of your repositories, comment and watch other repos. While the free version is pretty complete, it does not allow you to access private repos, for that you’ll have to buy the pro version. I personally, don’t use this app a lot but I know some people will find it useful. Command Line Terminus (Free — $6.99/montly for Pro features) Terminus is an app for MacOS, Windows & Linux, now available on IOS. The app itself offers a very simple, yet useful UI with a ton of features on the Free version. Terminus features: Termius is available for all major mobile and desktop systems. Support for SSH, Mosh, and Telnet sessions. Supports ECDSA and ed25519 keys as well as chacha20-poly1305 cipher. Pair credentials and servers for quick access. Create groups to define shared settings and themes. Tag your servers to stay organized. Terminal touch with support for CTRL, ALT, and arrow keys. Multitask with split-view support. 12 colorful themes and adjustable fonts, including Dark Mode. Make multiple connections to the same host or connect to multiple hosts. Import keys with iTunes file sharing in ext, OpenSSH, and PPK formats. Protect your credentials with PIN Background mode and termination notifications. Port forwarding and tunneling let you encrypt nearly any service or connection. Preview active SSH sessions with an adaptive user interface. Terminus is my preferred command line for the iPad because it provides a complete terminal experience out of the box. The pro features just adds ad few productivity features, such as, setting custom environment variables, syncing terminal and credentials with both desktop and mobile versions, importing your desktop’s ~/.ssh/config file via the command line and more... Prompt 2 ($15.99) Prompt 2 is from the same people that created Coda. This terminal client is a simpler alternative to Terminus. I haven’t spent a lot of time with it because I use Terminus but I thought it’s a honorable mention. Exploring Other Options While I prefer native development tools, there’s always other options we could use when developing on mobile devices. Ofcourse, you’ll need internet access but these are nice options to check out. Coder.com Coder is an online virtual development tool that uses VS Code. I’ve tried this online tool for only two days, and here’s what I found. While still in Alpha, is a very powerful tool and could be game changing. Coder.com brings you the full VS Code experience for free, at least for now. The only setback I found is, when using a bluetooth keyboard, such as magic keyboard 2, you wont be able to use the right and left arrow keys for some reason. Maybe this would be fixed in the future, but as of now is very annoying. Cloud9 This virtual playground is actually a full featured IDE based on Linux. what this means? It means that you could do everything you do on a Linux machine via the terminal, even install libraries. Codepen I use this one a lot. Codepen is the Holy grail for web developers. It is more of an online community for testing and showcasing user-created HTML, CSS and JavaScript code snippets. Glitch Glitch is almost the same concept as Codepen. Except it’s a little more “friendly”. It’s pretty powerful as well. I still like more Codepen tho. Codeanywhere Codeanywhere is a cross-platform cloud IDE. It enables users to instantly write, edit, collaborate and run web development projects from a web browser and any mobile device. Repl.it This virtual programming platform allows you to create virtual playgrounds to develop, test and even deploy applications. It also includes a pretty awesome 🔥 teaching platform feature with its own grading system. Codesandbox.io I came up with this neat resource while I was attending on the . One of the speakers used for a live coding demo and I fell in love with it. It’s another quick and reliable cloud based solution to create application prototypes on the move. 10th Miami Wordcamp Final Verdict As developers, having most of the desktop development workflow is a must, but if you are looking for a laptop replacement, you should get a surface instead. For me, the iPad is the perfect tool for a designer with development skills. At the end of the day, the iPad is just another tool to take advantage of if you own a MacBook. I’m always open to meet new people so feel free to contact me on or Twitter Instagram Thanks for reading! If you enjoyed this story, show your support by hitting the clap button, and sharing with your friends!

iPad pro for web developers

Prepare for Ludicrous Speed After giving a talk at — where I showed how to use a — I was asked to help turn some of the performance optimization work demoed into a WordPress plug-in. WordCamp Ubud 2017 $5 Vultr box and Redis with Load Impact to support up to 7000 concurrent WordPress users This is that plugin, currently in beta: _hyperdrive - ⚡ Hyperdrive Plugin for WordPress_github.com comfusion/hyperdrive It’s the first of it’s kind — and like no other performance plugin to precede it. Based on initial tests it and I suspect time will show even greater gains for other themes. It builds on top of a performance optimization , enabling external scripts to while preserving execution order. speeds up the stock Twenty Seventeen theme about 300% technique called Fetch Injection download asynchronously in parallel Here’s what a WordPress waterfall looks like using Fetch Injection, provided by the and now available as a WordPress plugin in : Fetch Inject library Hyperdrive WordPress Twenty Seventeen theme with a Subsecond render using Fetch Inject. This performance can be reproduced on other systems using the . file used during testing functions.php To achieve scale with Fetch Injection installed on WordPress, I added . Here’s a view of data (more data available below) as using : Redis Object Cache I slam the $5 Vultr box with 10,000 VU Load Impact Ramping up traffic against a 1GB RAM CentOS 6.9 (Final) box running WordPress with Redis Object Cache and Fetch Injection. Image courtesy of Load Impact. Measurements taken on April 21, 2017. Raw data logged to New Relic available upon request. Raw WebPageTest metrics available below. htop running on the Vultr box under test as it nears the 10,000 VU marker. Screen Shot 2017–04–21 at 11.55.53 PM. Check out Load Impact’s for CI integration of load testing using . Go + JavaScript tool called K6 Load Impact During testing I also took a number of WebPageTests being run to the system, and WPT reported externally page load never crept above 5 seconds. Timed WebPageTests taken during various points of the VU load testing (click to view). You can drill down to the actual WPT metrics by clicking the image above and choosing any points in the graph (if you see nothing, just change the date range). The tests dated April 21, 2017 correspond directly with the VU ramp-up. Full talk including info on how to deck out a $5 VPS for scale up to thousands of users coming soon to . Keep your eyes peeled. WordPress.tv Thanks to everyone at for providing a platform with which to share this work. It wouldn’t have been possible without you. WordCamp Ubud 2017

Putting WordPress into Hyperdrive

When we first moved from Seattle to Atlanta, it was horrible. We moved from a nice house in Bothell with a backyard, to a 2 bedroom apartment that we used one bedroom for storage stacked to the ceiling with boxes, the other bedroom had our mattress on the floor, and no furniture assembled. We had to go around our whole apartment, through a parking garage, to take our dogs out. Oh did I forget that we drove across the whole country in an suv with 2 dogs? Yes, that happened. I tried to get involved, I went to meetups, startup weekends, local conferences, and had a day job. I remember when I was at Startup Weekend, someone told me that it will take about 3 years to get used to it here. I missed Seattle terribly. I missed my comfort, my team, my commute, my… fill in the blank. Fast forward. I have met some pretty special people here, Tom McFarlin, John Saddington and Shawn Wildermuth to name a few. I have also met many people at WordCamp Atlanta, Angle Brackets in Vegas, and some others that have really inspired me. It has been 3 years now. I have changed jobs once and I am going to start teaching part-time at General Assembly. I am in charge of engineering/development for a startup here and was the director of engineering for a global software company. I like my Publix, Trader Joe’s, and Whole Foods. I know how to get to midtown, Decatur, and understand the OTP, ITP conversations. I have started writing more and more, and even getting recognized from time to time for some of my articles. I am a writer. I am a teacher. I am developer. I am a team-builder. None of that happened over-night. It happened over time. I didn’t know I wanted to be a writer, I just wrote. I did kind of know I wanted to teach, but teaching is a skill that needs to be honed. Just like writing, development, speaking, etc… I have run into people when I’m out that I know now. I am comfortable here in the Atlanta area, and I continue to meet more people. I know that they are not the same people I met in Seattle, or New Orleans, or… they are different. I can’t recreate what I had in New Orleans or Seattle. It is a NEW experience. That is the overnight success for me. When I realized that this is new, each day is new. We have a successful experience and we analyze the crap out of it trying to recreate that same situation, the same formula. That is not how it works. Your new venture is simply that… NEW. I have learned WAY more about my life through failures than successes. I was sad when I moved here, I feel like I lost myself, my life, my happiness. I didn’t realize until this year, that I am recreating myself. I am better than I was 3 years ago. I know more, I have learned so much, and that knowledge continues to grow. I am not an overnight success. I am persistent and patient (at times). I try things. I try things that I end up not enjoying. I stop those things. I try things that I enjoy, so I do more of that. I learn daily. It is the pursuit of knowledge, both technical and self-awareness that helps me improve. So what am I doing now? I am the Head of Engineering and I am writing React code against a .Net C# backend that we are moving to node.js. I am writing when I can and I enjoy it. I am not an overnight success. I am a collection of failures and successes, but it is the next success that keeps me going and the next failure that keeps me getting better.

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