Twintag

The idea for my first <a href="https://hackernoon.com/tagged/business" target="_blank">business</a>, Twistage, came to me while I was reading an article about iTunes. The music industry was struggling with piracy and being dragged — kicking and screaming — onto the Internet. I was acutely aware of what was happening to the music business. It wasn’t just from reading articles either. My then girlfriend (and now wife) was the music editor at People magazine and between appearances talking about Britney and Christina on shows like Access Hollywood and Entertainment Tonight, she would regale me with stories about declining album sales and frustrated label execs. I was closer than most to seeing how the sausage was made, but despite watching all of the butchering, there was something so…sexy about the music world.

BoringBack — Why a Boring Business Has Sex Appeal

In my last business, we had to go through three hosting providers before we found one that was a good fit. At the outset, our needs were modest but specific and we finally chanced upon a provider that made sense for us. We didn’t have a formalized <a href="https://hackernoon.com/tagged/purchasing" target="_blank">purchasing</a> process (or the free cycles to put together an RFP) and it was a struggle for us to reconcile the incredible importance of hosting for our <a href="https://hackernoon.com/tagged/saas" target="_blank">SaaS</a> offering with the financial and temporal constraints faced by most small businesses. While we ultimately found ourselves with a hosting company whose offerings and culture aligned well with our needs, we never wanted to be complacent with regard to our selection. Was there something out there that performed better, cost less, or was still better suited to our requirements?

Amazon: A 217.6-Pound IaaS Gorilla

There are literally thousands of LinkedIn profiles where people describe themselves as visionaries. Why does that matter? Let’s save that for the end of the article….

I’m Not a Visionary and You Probably Aren’t Either

I have some serious deal flow here, in Goldfish Tank. Roughly every other day, I get an unsolicited ping from a <a href="https://hackernoon.com/tagged/startup" target="_blank">startup</a> entrepreneur. And before I get critical, I want to give the proper kudos to them for having the cajones to ask for an investment. When I started my first company, Twistage, it took me two and a half years to raise dollar one. I ate a lot of peanut butter (high caloric density for the price) and hot dogs (one of the cheapest “meat” options) during that time. And it led to interesting conversations, like the one I had with my future in-laws when I called to get their blessing before proposing to my then-girlfriend/now-wife. Needless to say, my opener — though earnest — is not one that I’d recommend for most: “I realize that I haven’t had an income for two years, but I think I’m really, really close.” (For those who are curious, they said, “Yes,” and so did she.)

Hell Yes, I Want to Invest in Your Startup!

At Twintag, we believe in the power of Product-Led Communication

TWINTAG

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TWINTAG

twintag.com

employees

Since n.d.

COMPANY RANKING

TWINTAG

EVERGREEN INDEX #4408

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