At Westgate Leisure Centre, fitness sessions are changing the lives of young individuals with learning disabilities. Partnering with ThinkOut Community (TOC), the centre, managed by Everyone Active in collaboration with Chichester District Council,

Fitness Transformation: Inclusive Program Empowers Young Adults with Learning Disabilities at Westgate Leisure Centre

NASHVILLE, Tenn. – Americans increasingly think Hunter Biden did something illegal in his foreign business dealings, but are less sure about whether President Biden was involved. "Where there's ...

'Where there's smoke, there's fire': More Americans think Joe and Hunter Biden did something illegal

The story of the 2023 season right now is all about injuries. About a once-promising season becoming uglier and uglier each week. About one of the most-talented quarterbacks in South Carolina history ( Spencer Rattler) just trying to stay upright every Saturday. About a defense that can fix its problems for a drive, but never a game.

What will the story of South Carolina’s season be? We might have to wait to find out

Be creative and think out of the box. Check the full predictions here.

Today Scorpio Horoscope, October 29, 2023: Be creative and think out of the box!

Fitness sessions at Westgate Leisure Centre are transforming the lives of young people with learning disabilities.

Chichester fitness sessions transforming lives of young people with learning disabilities

The centre, managed by Everyone Active in partnership with Chichester District Council, joined forces with ThinkOut Community (TOC) last year to help improve the physical and mental wellbeing of young people with a whole spectrum of learning disabilities.

Fitness sessions help young people with learning disabilities ‘feel more confident and independent’

The war in Israel has grabbed the attention of everybody, including arguably the most popular athlete on planet Earth. LeBron James posted a joint statement with Maverick Carter through SpringHill ...

LeBron James gets backlash after speaking out on 'tragic and unacceptable' war in Israel

"The View" co-host Alyssa Farah Griffin called out Squad Democrats on Wednesday after Rep. Rashida Tlaib, D-Mich., refused to condemn the butchering of children by Hamas terrorists on Tuesday ...

'The View' co-hosts call out Squad Democrats over response to Hamas attacks

REACT, the Armagh-based community organisation, has announced the launch of its 'think out loud' programme which aims to bring the community together through a

REACT Armagh launch ‘think out loud’ programme

ThinkOut

thinkout

HackerNoon Reporter: Please tell us briefly about your  background. I have an unusual background for an entrepreneur: I have a background in humanities with a Ph.D. in comparative literature. I believe that this atypical background has helped me to think outside the box in the pragmatic world of business. Thanks to this background, I feel comfortable among diverse cultures and languages. I founded my first company in my twenties, a translation agency. At that time the internet didn't exist yet and everything was incredibly different! What's your startup called? And in a sentence or two, what does it do? Our company is called “Digital Tangible” (because we make digital things ), but we do business under the name of “ ”. Technically speaking: Nubart is a branded card with a unique code that gives non-transferable access to a PWA. tangible Nubart But speaking in terms of business: our cards enable museums to easily provide a rich multimedia audio guide to their visitors, and to monetize it by selling the cards, without all the hassle of rented dedicated devices. We call it “the Audio Guide Visitors Keep”. What is the origin story? In 2013 the publishing industry, from which I came from, was very concerned about the disruption of e-books. Simon Effing, Jordi Pérez, and I decided to found Digital Tangible with the aim of selling download cards for e-books in bookstores. This proved to be a bad idea, and in 2016 we discovered that we could apply virtually the same technology to solve another, very different problem: the maintenance issues that museums have with traditional audio guides. So we pivoted towards audio guide-cards by launching Nubart. What do you love about your team, and why are you the ones to solve this problem? I love how committed my team is to the vision of Nubart. Even though we are a technology company, we move successfully in the field of culture and humanities. There are not many companies that thrive with innovation applied to humanities, and I think that makes us particularly attractive. I think we have solved this problem for museums thanks to our great technological capacity. We apply the most advanced typesafe programming languages, such as Scala, to a cultural environment that is not usually very attractive for outstanding developers. This gives us extraordinary results and a great competitive advantage. Our goal is not only to provide monetizable access to content to the museums but to achieve comprehensive coverage of all the interpretive needs of such kinds of venues. Thus, our cards not only provide access to a prerecorded audio guide but also to a complex tour guiding system. We can even synchronize the soundtracks of our audio guides to on-site video-displays. All this without native apps, just from a browser, and with great ease of use. Several international patents have already emerged from these efforts. If you weren’t building your startup, what would you be doing? That’s an easy one: writing and researching, as I did before I got into the trouble of founding a company. At the moment, how do you measure success? What are your core metrics? We have doubled our revenue every single year since 2017. We are expanding internationally, even beyond Europe, and we have customers in more than 20 countries. 85 % of our customers remain loyal to Nubart and keep ordering new cards. The number of new customers is increasing exponentially from year to year, and also the average revenue per customer. What’s most exciting about your traction to date? We had so many difficulties in the first four years of our company's life, and I was so close to giving up, that I still find it hard to believe that we are finally growing. The initial difficulties of being a bootstrapped company that made our initial journey so hard are now proving to be a blessing. They taught us to make prudent use of our resources and to achieve very solid growth. Traction is all the more exciting when preceded by four years of hardships! What technologies are you currently most excited about, and most worried about? And why? After many years of typesafe and functional backend development with Scala, we are excited that we can stick to our principles in the frontend as well and build progressive web apps with Scala.js, and even share code between the frontend and backend in a typesafe manner. We are worried about browsers that are not following web standards and releasing buggy versions. What drew you to get published on HackerNoon? What do you like most about our platform? You have an excellent reputation in the technological field! Given that until now our efforts to make ourselves known have been directed mainly to the cultural environment, I didn't want to miss this opportunity. What advice would you give to the 21-year-old version of yourself? Think twice before founding a company! Vote for Nubart as the in our city, Barcelona! Startup of the Year

'The Atypical Background has Helped Me Think Out of Box': Rosa Sala, CEO of Nubart

A tough reality is settling in for small business owners across America, who already have a full plate: beyond staffing challenges, rising rents, and supply chain issues, now even your local deli needs to figure out how to appear on Perplexity and ChatGPT. Visibility on the increasing number of platforms - especially voice and artificial intelligence - is a necessity for business owners. I don’t use the word “necessity” lightly - it’s the truth. A survey of 550 American small businesses conducted by The Discoverability Company offers the proof. Respondents rated “how critical online discovery is” to their businesses an 8.4 out of 10, clearly linking their success to how they appear online. And yet, only 38% of these same respondents said they felt “sufficiently represented” on the platforms that matter so much. Woof. These responses underscore a broader reality: digital discovery is already a tough challenge for small businesses, and it’s only going to get tougher. Historically, small businesses have focused their efforts on Google search rankings, maps, and social media. But as AI platforms grow and traditional search engines lose ground, small businesses need to adapt to stay competitive. Optimizing an online footprint for AI visibility is quickly becoming one of the most critical strategies for businesses hoping to stand out in a fragmented user experience landscape. Here are a few key tips to improve your small business visibility in AI-based platforms and help future-proof your online footprint. The First Step: Optimize Your Google Business Listing for Voice and AI Search AI-driven platforms like to pull information from established online sources that offer information in a way that is clear and easy to understand. That means that your listings and reviews on platforms like Google My Business, Yelp, Bing Places, Trustpilot, and elsewhere have a renewed importance: the more complete and accurate your business listings, the more likely you are to appear in responses from AI tools. Claim and Optimize Your Google My Business Listing AI platforms, especially those offered by Google, often use information from Google My Business listings when providing results. Ensure your listing is accurate, detailed, and complete, including up-to-date hours, phone numbers, locations, and service information. Prioritize Consistency Across Directory Listings AI-driven algorithms look for consistent information to verify a business’s authenticity. Inconsistent listings across Google, Yelp, Bing Places, and other directories can hurt your chances of being recommended. Ensure your business name, address, phone number, and other details match exactly across every platform. Create AI-Friendly Content on Your Google Business Listing AI platforms look for specific, relevant answers to questions, so by tailoring your content accordingly, you can significantly improve your visibility. Remember that end-users ask AI platforms direct questions, so create content that answers these questions concisely. For instance, if you own a dental practice, you might look to ensure your Google Business listing Q&A section addresses questions like, “How often should I get my teeth cleaned?” or “What’s the best way to whiten teeth at home?” AI algorithms favor clear, straightforward answers, so make sure you provide them. Along those same lines, be mindful of “near me” and location-based phrases in your questions and answers. Many voice searches and AI-driven queries are location-based. Creating Q&A content, blog posts, service pages, or FAQ entries that reflect this intent—such as “quick oil change in (your city)” or “where to find quality computer repair near me”—can help capture local searches and boost visibility. Collect Reviews and Be Mindful of Your Online Reputation Reviews have always been valuable, but they’re even more important in the age of AI-driven search. Positive reviews increase trust, which are a factor in whether an AI platform recommends your business over others. Positive reviews on Google, Yelp, and other platforms increase your credibility and can boost your visibility in AI-driven searches, since the nature of review sites is such that it’s easy for an AI platform to understand. Engaging with customer reviews (both positive and negative) shows that your business is active and invested in customer satisfaction. AI algorithms value this engagement as a sign of trustworthiness and relevance, which can improve your position in search results. How to Update Your Website and Content So It’s Featured on AI Search While this is a little more technical, it’s critical to understand: to ensure your website is legible to the scrapers curating content for AI platforms, you need to ensure your page has properly-configured schema markup or structured data. Schema markup, also known as structured data, is a form of code you add to your website to provide search engines and AI-driven platforms with extra context about your business. Think of schema markup as a way of “tagging” specific details—like your location, services, hours, and even pricing—in a way that makes it easy for AI scrapers to understand and categorize your business. It takes the guess-work out and helps AI platforms quickly interpret what your business offers, thereby making it more likely you’ll show up in relevant results. If you use popular content management platforms like Wordpress, there are many guides to adding schema markup to your website by AIOSEO or you can engage the services of a consultant, though don’t be over-sold: it’s the kind of thing that should not be an expensive or time-intensive effort. But if you’re the DIY type, once you get “under the hood” and find where to implement this, there are two best-practices to keep in mind: Implement Local Business Schema: Adding local business schema allows AI platforms to recognize important details about your business, such as your industry, address, hours, and service offerings. This structured information improves your chances of appearing in local voice search results and “near me” queries, putting you front and center when potential customers are looking for nearby solutions.
Optimize for Common Queries: Schema markup can also help you target specific questions customers often ask. Think about the most common inquiries your business receives—questions like, “What are your sandwich rolls made from?” or “Do you offer same-day services?” Adding structured data for these queries makes your content more likely to appear in response when users ask an AI platform similar questions, increasing your visibility for search phrases that matter to your audience. Using schema markup strategically allows you to target AI-driven platforms with precision, ensuring they pull the right information about your business to answer user questions accurately. By leveraging this structured approach, you can improve your chances of reaching customers in a way that’s both relevant and reliable. Extra Credit: Social Proof and Off-Page Signals While optimizing your website with structured data and schema markup enhances your visibility on AI platforms, there’s another essential piece to digital discoverability: social proof and off-page signals. These elements—things like customer reviews, mentions on other websites—provide AI platforms with valuable context about the credibility and popularity of your business. Those off-page signals, like backlinks from news outlets that permit AI-scraping of their content, bolster your discoverability. When reputable sites link back to your website, it demonstrates credibility and authority, things AI scrapers consider. Future-Proofing Your Online Footprint The truth is this article, while accurate for how to drive AI visibility, also contains universal truths that will help bolster your small business visibility everywhere your users spend time online, including search and other platforms, too. That’s something we call a “holistic approach to digital discovery.” Done properly, these steps won’t just boost your current visibility—it lays the groundwork for long-term relevance and growth as AI and other technologies continue to evolve. A tough reality is settling in for small business owners across America, who already have a full plate: beyond staffing challenges, rising rents, and supply chain issues, now even your local deli needs to figure out how to appear on Perplexity and ChatGPT. now even your local deli needs to figure out how to appear on Perplexity and ChatGPT. Visibility on the increasing number of platforms - especially voice and artificial intelligence - is a necessity for business owners. I don’t use the word “necessity” lightly - it’s the truth. A survey of 550 American small businesses conducted by The Discoverability Company offers the proof. Respondents rated “how critical online discovery is” to their businesses an 8.4 out of 10 , clearly linking their success to how they appear online. survey of 550 American small businesses conducted by The Discoverability Company 8.4 out of 10 clearly And yet, only 38% of these same respondents said they felt “sufficiently represented” on the platforms that matter so much . only 38% of these same respondents said they felt “sufficiently represented” on the platforms that matter so much Woof . Woof These responses underscore a broader reality: digital discovery is already a tough challenge for small businesses, and it’s only going to get tougher. Historically, small businesses have focused their efforts on Google search rankings, maps, and social media. But as AI platforms grow and traditional search engines lose ground, small businesses need to adapt to stay competitive. already Optimizing an online footprint for AI visibility is quickly becoming one of the most critical strategies for businesses hoping to stand out in a fragmented user experience landscape. Optimizing an online footprint for AI visibility is quickly becoming one of the most critical strategies for businesses hoping to stand out in a fragmented user experience landscape. Here are a few key tips to improve your small business visibility in AI-based platforms and help future-proof your online footprint. The First Step: Optimize Your Google Business Listing for Voice and AI Search AI-driven platforms like to pull information from established online sources that offer information in a way that is clear and easy to understand. That means that your listings and reviews on platforms like Google My Business, Yelp, Bing Places, Trustpilot, and elsewhere have a renewed importance: the more complete and accurate your business listings, the more likely you are to appear in responses from AI tools. Claim and Optimize Your Google My Business Listing Claim and Optimize Your Google My Business Listing AI platforms, especially those offered by Google, often use information from Google My Business listings when providing results. Ensure your listing is accurate, detailed, and complete, including up-to-date hours, phone numbers, locations, and service information. Google My Business listings Prioritize Consistency Across Directory Listings Consistency Across Directory Listings AI-driven algorithms look for consistent information to verify a business’s authenticity. Inconsistent listings across Google, Yelp, Bing Places, and other directories can hurt your chances of being recommended. Ensure your business name, address, phone number, and other details match exactly across every platform. AI-driven algorithms look for consistent information Create AI-Friendly Content on Your Google Business Listing AI platforms look for specific, relevant answers to questions, so by tailoring your content accordingly, you can significantly improve your visibility. Remember that end-users ask AI platforms direct questions, so create content that answers these questions concisely. Remember that end-users ask AI platforms direct questions, so create content that answers these questions concisely. For instance, if you own a dental practice, you might look to ensure your Google Business listing Q&A section addresses questions like, “How often should I get my teeth cleaned?” or “What’s the best way to whiten teeth at home?” AI algorithms favor clear, straightforward answers, so make sure you provide them. Along those same lines, be mindful of “near me” and location-based phrases in your questions and answers. Many voice searches and AI-driven queries are location-based. Creating Q&A content, blog posts, service pages, or FAQ entries that reflect this intent—such as “quick oil change in (your city)” or “where to find quality computer repair near me”—can help capture local searches and boost visibility. Collect Reviews and Be Mindful of Your Online Reputation Reviews have always been valuable, but they’re even more important in the age of AI-driven search. Positive reviews increase trust, which are a factor in whether an AI platform recommends your business over others. Positive reviews on Google, Yelp, and other platforms increase your credibility and can boost your visibility in AI-driven searches, since the nature of review sites is such that it’s easy for an AI platform to understand. Engaging with customer reviews (both positive and negative) shows that your business is active and invested in customer satisfaction. AI algorithms value this engagement as a sign of trustworthiness and relevance, which can improve your position in search results. How to Update Your Website and Content So It’s Featured on AI Search While this is a little more technical, it’s critical to understand: to ensure your website is legible to the scrapers curating content for AI platforms, you need to ensure your page has properly-configured schema markup or structured data. Schema markup, also known as structured data, is a form of code you add to your website to provide search engines and AI-driven platforms with extra context about your business. Think of schema markup as a way of “tagging” specific details—like your location, services, hours, and even pricing—in a way that makes it easy for AI scrapers to understand and categorize your business. It takes the guess-work out and helps AI platforms quickly interpret what your business offers, thereby making it more likely you’ll show up in relevant results. If you use popular content management platforms like Wordpress, there are many guides to adding schema markup to your website by AIOSEO or you can engage the services of a consultant, though don’t be over-sold: it’s the kind of thing that should not be an expensive or time-intensive effort. guides to adding schema markup to your website by AIOSEO But if you’re the DIY type, once you get “under the hood” and find where to implement this, there are two best-practices to keep in mind: Implement Local Business Schema: Adding local business schema allows AI platforms to recognize important details about your business, such as your industry, address, hours, and service offerings. This structured information improves your chances of appearing in local voice search results and “near me” queries, putting you front and center when potential customers are looking for nearby solutions. Optimize for Common Queries: Schema markup can also help you target specific questions customers often ask. Think about the most common inquiries your business receives—questions like, “What are your sandwich rolls made from?” or “Do you offer same-day services?” Adding structured data for these queries makes your content more likely to appear in response when users ask an AI platform similar questions, increasing your visibility for search phrases that matter to your audience. Implement Local Business Schema : Adding local business schema allows AI platforms to recognize important details about your business, such as your industry, address, hours, and service offerings. This structured information improves your chances of appearing in local voice search results and “near me” queries, putting you front and center when potential customers are looking for nearby solutions. Implement Local Business Schema Optimize for Common Queries : Schema markup can also help you target specific questions customers often ask. Think about the most common inquiries your business receives—questions like, “What are your sandwich rolls made from?” or “Do you offer same-day services?” Adding structured data for these queries makes your content more likely to appear in response when users ask an AI platform similar questions, increasing your visibility for search phrases that matter to your audience. Optimize for Common Queries Using schema markup strategically allows you to target AI-driven platforms with precision, ensuring they pull the right information about your business to answer user questions accurately. By leveraging this structured approach, you can improve your chances of reaching customers in a way that’s both relevant and reliable. Extra Credit: Social Proof and Off-Page Signals While optimizing your website with structured data and schema markup enhances your visibility on AI platforms, there’s another essential piece to digital discoverability: social proof and off-page signals . These elements—things like customer reviews, mentions on other websites—provide AI platforms with valuable context about the credibility and popularity of your business. social proof and off-page signals Those off-page signals, like backlinks from news outlets that permit AI-scraping of their content, bolster your discoverability. When reputable sites link back to your website, it demonstrates credibility and authority, things AI scrapers consider. Future-Proofing Your Online Footprint The truth is this article, while accurate for how to drive AI visibility, also contains universal truths that will help bolster your small business visibility everywhere your users spend time online , including search and other platforms, too. That’s something we call a “holistic approach to digital discovery.” universal truths that will help bolster your small business visibility everywhere your users spend time online Done properly, these steps won’t just boost your current visibility—it lays the groundwork for long-term relevance and growth as AI and other technologies continue to evolve. current

AI Discoverability for Small Business

KI-Auffindbarkeit für kleine Unternehmen

Ανακάλυψη AI για μικρές επιχειρήσεις

Découvrabilité de l'IA pour les petites entreprises

יכולת גילוי בינה מלאכותית לעסקים קטנים

Rilevabilità dell'intelligenza artificiale per le piccole imprese

中小企業向け AI 検出機能

Every time I share the latest PR insights, I end up hearing the same feedback over and over again: “Well, now it’s clear. All you need is money.” I don’t know how those keen minds came to such a twisted conclusion, but to me, it’s obvious that there’s always an option to start small. In this post, I’ll share some takeaways for how to gain media coverage and leverage your PR endeavors with no news peg and zero budget. Option 1: Media Coverage Through Op-Ed, Guest Posting, or Columns Media are very fond of experts who tackle industry issues through the lens of their experience and provide editors with fresh and insightful material that would catch a reader’s eye and drive traffic to their website. So, gaining media coverage through op-eds and guest posts is the easiest way to start. Why? Because through the personal expertise of your C-level representative, you will manage to tackle industry issues that somehow relate to your product. How? Here’s a step-by-step guide: Step 1: Decide on a spokesperson and map the topics for them. In one circle, the list of the topics that would resonate with the industry that you are working in. In the second circle, note down the vectors in which your speaker has expertise. Then check where those circles overlap, and choose 3-4 major areas to cover. Those ideas should both demonstrate your speaker’s valuable experience and tackle the industry issues for which you already have a solution at hand. Generate a bunch of topics, headlines, and detailed outlines for each. Step 2: Create your media list with relevant contacts. Check which media are covering this or that topic, make a list of such media, find opinions editor’s email, and send them a proposal for approval(consisting of the headline and a detailed outline). Some media like Daily Hodl or HackerNoon have a submission form, but in this case, you have to submit the whole article for review, not just the outline. I would also recommend doing small research to see whether this particular angle hasn’t been covered yet. Step 3: Wait for a response. Great things take time. Don’t share the same content with all the outlets simultaneously. You may end up gaining coverage across multiple outlets and thereby ruin your relations with journalists. Instead, wait for approval from the editorial team (they indicate in the requirements how much time they usually need to review your submission). If there’s no answer within a specified timeframe, then share your idea with others. Pros of leveraging your media relations through guest posts and op-eds: Your brand name and maybe the link to the website will appear in the author’s bio. You will be able to insert some information about your product. If it’s relevant and doesn’t look like a promotion, you can use your product and company’s data to back your stance. You establish thought leadership and build a strong personal brand for your speaker. If you are a no-name startup with a no-name CEO, building a personal brand is crucial to make people trust you and in you. No wonder smaller companies are ready to pay a fortune to hunt C-level executives with sound names and spotless reputations.
Because by accepting a job offer, this person confirms their trust in the company, making it more credible in the eyes of the industry by default. Option 2: Media Coverage Through Commentaries Nobody accepts commentaries from people with no prior trace left in the media. So, you better start with the opinion part and gradually add commenting atop this. Crypto is a very wavering environment with a lot of stuff going on. Keep track of everything happening in the industry. Start your morning by checking Feedly and Google News to never miss a beat. There are several ways how you can ensure media coverage through expert commentaries: As soon as you have secured 5-6 pieces of coverage for your speaker, you can create a press portrait, indicating the speaker’s expertise, topics of interest, background information, and the links to op-eds you’ve already published in media. Once something happens in the industry that is relevant to your company and/or speaker, write a comment and pitch it to a journalist whose beat you know for sure will most likely imply working on this particular story. You can also check #journorequest on Twitter, Quoted, or HARO, as well as check the journalists’ personal Twitter account for similar shoutouts. If you have a ready-to-use press list and a well-established connection with journalists, you can send them a press portrait and introduce your speaker without waiting for the right time. In this case, a journalist may occasionally contact you once they need expert commentary. Option 3: Media Coverage Through Newswire I used to be quite skeptical about the Newswire until one day I shot it and checked the results: 406 pieces of coverage secured across top-tier media outlets, including Business Insider, Seeking Alpha, Benzinga, and others. I made it SEO-wise and inserted the links to the website along with a bunch of anchors and keywords that reinforced our SEO endeavours. Moreover, the journalist who spotted our press release reached out for additional information and wrote his own story based on what we had shared with him. Press release services like PR newswire or crypto-specific Chainwire offer a great deal of features to align your PR efforts with SEO requirements, thereby killing two birds with one shot. Don’t expect a newswire service to bring you a great deal of awareness right away, but rather think out of the box, and see how else can you benefit from distribution and what exactly can you share that would pay off in a long run. A small tip to keep in mind: Don’t rush to the newswire as soon as you have a news peg. Try to pitch it to journalists first; either as an exclusive or under embargo, and only then upload your press release into the newswire system to ensure maximum coverage. Final Words Each option I’ve mentioned above leaves a trace in the media, ensuring greater visibility for your company and products. Forbes isn’t going to cover your news unless you do have the news that is worth being covered on Forbes, and no PR wizard can fix it. Strive for the best you can, but don’t underestimate small achievements and the power of smaller steps that you are making on the way to your goal. Every time I share the latest PR insights, I end up hearing the same feedback over and over again: “Well, now it’s clear. All you need is money.” I don’t know how those keen minds came to such a twisted conclusion, but to me, it’s obvious that there’s always an option to start small. In this post, I’ll share some takeaways for how to gain media coverage and leverage your PR endeavors with no news peg and zero budget. Option 1: Media Coverage Through Op-Ed, Guest Posting, or Columns Media are very fond of experts who tackle industry issues through the lens of their experience and provide editors with fresh and insightful material that would catch a reader’s eye and drive traffic to their website. So, gaining media coverage through op-eds and guest posts is the easiest way to start. Why? Because through the personal expertise of your C-level representative, you will manage to tackle industry issues that somehow relate to your product. How? Here’s a step-by-step guide: How? Here’s a step-by-step guide: Step 1: Decide on a spokesperson and map the topics for them. Step 1: Decide on a spokesperson and map the topics for them. In one circle, the list of the topics that would resonate with the industry that you are working in. In the second circle, note down the vectors in which your speaker has expertise. Then check where those circles overlap, and choose 3-4 major areas to cover. Those ideas should both demonstrate your speaker’s valuable experience and tackle the industry issues for which you already have a solution at hand. Generate a bunch of topics, headlines, and detailed outlines for each. Step 2: Create your media list with relevant contacts. Step 2: Create your media list with relevant contacts. Check which media are covering this or that topic, make a list of such media, find opinions editor’s email, and send them a proposal for approval(consisting of the headline and a detailed outline). Some media like Daily Hodl or HackerNoon have a submission form, but in this case, you have to submit the whole article for review, not just the outline. I would also recommend doing small research to see whether this particular angle hasn’t been covered yet. Step 3: Wait for a response. Great things take time. Step 3: Wait for a response. Great things take time. Don’t share the same content with all the outlets simultaneously. You may end up gaining coverage across multiple outlets and thereby ruin your relations with journalists. Instead, wait for approval from the editorial team (they indicate in the requirements how much time they usually need to review your submission). If there’s no answer within a specified timeframe, then share your idea with others. Pros of leveraging your media relations through guest posts and op-eds: Pros of leveraging your media relations through guest posts and op-eds: Your brand name and maybe the link to the website will appear in the author’s bio. Your brand name and maybe the link to the website will appear in the author’s bio. You will be able to insert some information about your product. If it’s relevant and doesn’t look like a promotion, you can use your product and company’s data to back your stance. You will be able to insert some information about your product. If it’s relevant and doesn’t look like a promotion, you can use your product and company’s data to back your stance. You establish thought leadership and build a strong personal brand for your speaker. If you are a no-name startup with a no-name CEO, building a personal brand is crucial to make people trust you and in you. No wonder smaller companies are ready to pay a fortune to hunt C-level executives with sound names and spotless reputations.
Because by accepting a job offer, this person confirms their trust in the company, making it more credible in the eyes of the industry by default. You establish thought leadership and build a strong personal brand for your speaker. If you are a no-name startup with a no-name CEO, building a personal brand is crucial to make people trust you and in you. No wonder smaller companies are ready to pay a fortune to hunt C-level executives with sound names and spotless reputations. Because by accepting a job offer, this person confirms their trust in the company, making it more credible in the eyes of the industry by default. You establish thought leadership and build a strong personal brand for your speaker. If you are a no-name startup with a no-name CEO, building a personal brand is crucial to make people trust you and in you. No wonder smaller companies are ready to pay a fortune to hunt C-level executives with sound names and spotless reputations. Because by accepting a job offer, this person confirms their trust in the company, making it more credible in the eyes of the industry by default. Option 2: Media Coverage Through Commentaries Nobody accepts commentaries from people with no prior trace left in the media. So, you better start with the opinion part and gradually add commenting atop this. Crypto is a very wavering environment with a lot of stuff going on. Keep track of everything happening in the industry. Start your morning by checking Feedly and Google News to never miss a beat. There are several ways how you can ensure media coverage through expert commentaries: As soon as you have secured 5-6 pieces of coverage for your speaker, you can create a press portrait, indicating the speaker’s expertise, topics of interest, background information, and the links to op-eds you’ve already published in media. Once something happens in the industry that is relevant to your company and/or speaker, write a comment and pitch it to a journalist whose beat you know for sure will most likely imply working on this particular story. You can also check #journorequest on Twitter, Quoted, or HARO, as well as check the journalists’ personal Twitter account for similar shoutouts. If you have a ready-to-use press list and a well-established connection with journalists, you can send them a press portrait and introduce your speaker without waiting for the right time. In this case, a journalist may occasionally contact you once they need expert commentary. Option 3: Media Coverage Through Newswire I used to be quite skeptical about the Newswire until one day I shot it and checked the results: 406 pieces of coverage secured across top-tier media outlets, including Business Insider, Seeking Alpha, Benzinga, and others. I made it SEO-wise and inserted the links to the website along with a bunch of anchors and keywords that reinforced our SEO endeavours. Moreover, the journalist who spotted our press release reached out for additional information and wrote his own story based on what we had shared with him. 406 pieces of coverage Press release services like PR newswire or crypto-specific Chainwire offer a great deal of features to align your PR efforts with SEO requirements, thereby killing two birds with one shot. Don’t expect a newswire service to bring you a great deal of awareness right away, but rather think out of the box, and see how else can you benefit from distribution and what exactly can you share that would pay off in a long run. A small tip to keep in mind: Don’t rush to the newswire as soon as you have a news peg. Try to pitch it to journalists first; either as an exclusive or under embargo, and only then upload your press release into the newswire system to ensure maximum coverage. Final Words Each option I’ve mentioned above leaves a trace in the media, ensuring greater visibility for your company and products. Forbes isn’t going to cover your news unless you do have the news that is worth being covered on Forbes, and no PR wizard can fix it. Strive for the best you can, but don’t underestimate small achievements and the power of smaller steps that you are making on the way to your goal.

Media Coverage Options for a Startup With No News Pegs and Zero Budget 

From Vietnamese Upbringing to Marketing to a Global Audience: a Candid Convo with Linh Dao Smooke

ভিয়েতনামী লালন-পালন থেকে বিপণন থেকে একটি বিশ্বব্যাপী দর্শক: লিন দাও স্মুকের সাথে একটি অকপট কনভো

Von der vietnamesischen Erziehung zum Marketing für ein globales Publikum: ein offenes Gespräch mit Linh Dao Smooke

De la educación vietnamita al marketing para una audiencia global: una conversación sincera con Linh Dao Smooke

De l'éducation vietnamienne au marketing auprès d'un public mondial : une conversation franche avec Linh Dao Smooke

वियतनामी परवरिश से लेकर वैश्विक दर्शकों के लिए मार्केटिंग तक: लिन्ह दाओ स्मूके के साथ एक स्पष्ट बातचीत

ベトナム育ちから世界のオーディエンスへのマーケティングまで：リン・ダオ・スムークとの率直な会話

베트남에서 자란 것부터 글로벌 청중을 대상으로 하는 마케팅까지: Linh Dao Smooke와의 솔직한 대화

Da educação vietnamita ao marketing para um público global: uma conversa franca com Linh Dao Smooke

От вьетнамского воспитания до маркетинга и глобальной аудитории: откровенная беседа с Линь Дао Смук

Vietnam'da Yetişme Döneminden Küresel Bir Kitleye Pazarlamaya: Linh Dao Smooke ile Samimi Bir Konuşma

Từ nền giáo dục Việt Nam đến tiếp thị đến đối tượng khán giả toàn cầu: Cuộc trò chuyện thẳng thắn với Linh Dao Smooke

从越南成长经历到面向全球受众的营销：与 Linh Dao Smooke 的坦诚对话

Across 2022 and 2023, hundreds of workers lost their jobs in a post-pandemic environment which saw tech companies tighten their belts in response to changing customer demand, rising inflation, and a spate of over-hiring during the Covid-19 crisis. In fact, according to data from the redundancy tracking website , more than 420,000 workers lost their jobs across that period. Towards the end of last year, things seemed to settle––but now, are back. Layoffs.fyi layoffs Almost 50,000 people have been laid off so far this year, with Salesforce, SAP, eBay, Google, PayPal, Amazon, Wayfair, and Vroom accounting for a significant slice of the pie. Microsoft also made 1,900 redundancies in its 22,000-person gaming division, which accounts for 8.64% of its staff. Opinions are divided as to why companies are once more cutting thousands of jobs, but continued efforts to rationalize cost bases are likely to be part of the picture. Additionally, high-interest rates and the rise of AI are two other factors that may be contributing to job cuts. Fears and worries post-layoff If you’ve just been told your job is being axed, the reasons why may provide scant comfort. There are a whole host of worries and fears that come with redundancy, and you may worry about money or the effect it may have on your career. You may also experience psychological issues, because losing a job can lead to depression and anxiety, for example. Some people can feel shame or failure, and worry about their futures. Minding your mental health around a layoff is crucial, and it is also key to understand that this isn’t a reflection on you or your abilities, and it is rarely personal. Additionally, many people experience at least one redundancy during their working lives, so try to keep this in mind as you navigate the first few days after you get the news. That’s one very important factor to be aware of, but here’s what else you can do to rebound after you get bad news. Look at your money situation Finances can cause huge stress during a redundancy, so assess your financial situation and create a budget to manage your expenses during the transition period. This may involve cutting back on non-essential spending, applying for social security support, or exploring other options for financial assistance, such as a mortgage holiday if needed. Refine your resume Take some time to polish your resume, adding any new experience, skills, and professional certifications. Also, update your professional social networks you’re on. Specifically on your professional social presence, make sure you set yourself to “open to work” as you’ll have a better chance of being contacted by recruiters looking to hire for your skill set. Networking works Thanks to referral bonuses, it’s now far easier to leverage your contacts to boost your job search. Reach out to those on your professional network, including former colleagues, mentors, and industry contacts, to inform them of your situation and ask about potential job opportunities or referrals. Begin looking for a job Start actively searching for new job opportunities through . Decide what roles and areas you’d like to work for, and consider broadening your search to include industries or roles outside of your previous experience if necessary. online job boards Recent data from Glassdoor indicates that tech candidates should look to non-tech competitors who are also hiring for their skills. That’s because many tech candidates gravitate towards “traditional” tech firms, so non-traditional companies will often pay more to attract the best talent. Be patient It can take a lot of time, effort, and patience to get a new job. To help, think about new skills development. Enhance your existing skills and qualifications through online courses, workshops, or certifications that can make you more competitive in the job market. If you’re just starting on your new job hunt, then the is a great place to begin. It contains thousands of open roles, like these three. HackerNoon Job Board Whisker, formerly known as AutoPets, is the maker of Litter-Robot, Feeder-Robot, and Litterbox.com. The will be responsible for ongoing AWS IoT development, integrations with third-party IoT products, co-management of an agency partner, system debugging and more. You will also provide support to the mobile application team when developing new interfaces and debugging issues. Senior Software Engineer In Washington, the MetroStar is seeking a to develop web applications using .NET / C# / Entity Framework / MVC / RESTFul APIs as well as establish and maintain a high level of client trust and confidence with your software development skills, and creatively think out of the box to help out with troubleshooting issues and providing innovative solutions that fit customers' needs. Full-Stack (.NET) Developer Or, discover this job at G-Research in Dallas. You’ll join the Infrastructure Development team, providing tooling to maintain and develop the smooth running of the company’s IaaS platform and allow other software development teams to leverage it to its full potential. Software Engineer Accelerate your career in tech today via the HackerNoon Job Board By Kirstie McDermott

Tech Layoffs Are Back: Here’s How To Rebound if You’ve Just Been Laid Off

POV: You assign a value and overwrite it immediately TL;DR: Don't Assign and overwrite values Problems Readability Dead Code Inefficiency Solutions Remove the sentences that have no effect. Context The "dead store" code smell refers to a situation in where a variable is assigned a value but is never subsequently read or used in the program. It's a variable that is given a value but that value is never utilized, making the assignment unnecessary and potentially indicative of a mistake or inefficiency in the code. programming This code smell can arise for various reasons, including during refactoring or changes in the program logic over time. Unused variables may clutter the code, making it harder to understand and potentially impacting performance. Sample Code Wrong <?

$lastGoalAuthor = "Lio Messi";
$lastGoalAuthor = "Ángel Di María";
$lastGoalAuthor = "Lio Messi";

// This is stored unconditionally 
// You can optimize it by removing the first two statements
// Since storing in a variable has no side effects Right <?

$lastGoalAuthor = "Lio Messi";
// If you want to keep the last one

$goalAuthors[] = "Lio Messi";
$goalAuthors[] = "Ángel Di María";
$goalAuthors[] = "Lio Messi";
// If you want to keep a list
  
$lastGoalAuthor = firstGoalAutor();
$lastGoalAuthor = secondGoalAutor();
$lastGoalAuthor = thirdGoalAutor();

// This might be valid since functions in
// Object-Oriented Programming might have side effects
// and you cannot remove the first ones 
// Unless you ensure they don't have side effects Detection Automatic [x] Several can find this problem using linters ASTs Exceptions You should not optimize functions with side effects Tags Bloaters Level Beginner [x] AI Assistants Code generated by AIs usually doesn't have this problem. Conclusion Avoiding dead store code helps improve code quality, maintainability, and resource efficiency. It contributes to a more understandable, robust, and bug-free codebase. Regular code reviews, static analysis tools, and good programming practices can aid in identifying and addressing dead store code smells. Related Issues Code Smell 09 - Dead Code Code Smell 54 - Anchor Boats More Info Sonar Source Rule Disclaimer: Code Smells are my . opinion Credits Photo by on Brayan Becerra Unsplash Good programmers use their brains, but good guidelines save us having to think out every case. Francis Glassborow This article is part of the CodeSmell Series— How to Find the Stinky Parts of your Code

Code Smell 240 - Dead Store Code 

When I first saw on in 2018, I immediately fell in love with the technology. As I listened to the presentation, a scene from ' ' came to mind, where they spoke briefly about the technology. In the scene, precogs lie in a bathtub, dreaming up visions of the future, which are then read from their brains using light. How absurd, I thought. Light can't penetrate brain tissue. How could it possibly be used to read thoughts? Well, Jepsen's talk revealed that light can indeed go through not just the brain tissue, but even the skull. The problem is that it scatters so much that it becomes completely unusable. This is where the brilliant technology of OpenWater comes in… Mary Lou Jepsen's TED talk OpenWater Minority Report Jepsen and her team found a solution to focus light through living tissue using appropriately structured light. Essentially, they built a microscope whose lens system is made of flesh and bones. It sounds strange. But that's exactly what it is. They can see into the human body by treating the living tissue itself as part of the system. Jepsen beautifully demonstrates this in her TED talk, where she places a piece of tissue in the path of a laser, and yet, a focused point appears on the wall instead of scattered light. To understand how this is possible, let's look at Jepsen's patent. On the left side of the diagram, there's a "hologram projector" (110), consisting of a laser emitter (105/103) and a special display (113). This display appropriately adjusts the phase of the light beams passing through it. But why is it called a “hologram projector“? The essence of is that, instead of capturing the intensity of light beams on a photographic plate, it records their phase. While this process loses color information, in return, if we illuminate it with the same laser used to make the recording, the light beams emerge in the exact phase as they would from the real object. That's why we perceive the hologram as three-dimensional. In Jepsen's patent, the display plays the same role as the photographic plate in a hologram, but while the photographic plate is static, this display is dynamic. Unlike traditional holograms, these holograms are incomprehensible to the human eye. However, they offer the possibility to focus light through human tissue. It's akin to placing a lens in front of a blurry image to obtain a clear, focused picture, except here, the lens is made of human flesh and bones. hologram technology On the right side of the diagram, a "holographic camera" (160) is depicted, which differs from a traditional camera in that it captures a "hologram." This means that, like the projector, it records the phase of light instead of its intensity. The operation of the system is very similar to how a traditional hologram is recorded on a photographic plate using a reference laser, but here, instead of a photographic plate, there's an image pixel array (170). This setup enables the camera to capture the nuanced phase information of the light. In the center, marked as "diffuse medium" (130), is the human tissue that we want to observe. This is the medium onto which the hologram is projected, and it's calibrated until the tissues in the observed area focus the light. The light that exits the tissues is captured by the camera, from which the necessary information can be extracted. In a nutshell, this is how Jepsen's microscope (built from flesh and bones) works. For those who are interested in a deeper understanding of the system, I recommend reading the . (I also had a more detailed about the topic from 2019.) patents article With this ingenious device, we can create images of the human body with a resolution superior to that of an MRI, and there's no need for massive magnets and expensive equipment. Jepsen's tool is affordable, accessible to everyone, and can fit in a box the size of a mobile phone or even be integrated throughout the day into our clothing. But why would someone want to wear an MRI-like device all day? Do you know what the real treatment for cancer is? No, it's not a special drug, but rather early detection. Cancer starts its malicious life as one renegade cell. It grows quietly and is quite harmless for a long time. The problem is that it spreads stealthily and unnoticed throughout the human body, and often by the time it's detected, it's too late. If everyone could scan themselves daily with an MRI, we could detect cancer in time before it causes harm, eliminating the need for anyone to die from it. But this is not only true for cancer. Many serious diseases can be easily treated if detected early. Considering the leading causes of death, a system like this could offer almost everyone a longer and better quality of life. Therefore, OpenWater's development is not just a tool, but a complete reform of healthcare, which Jepsen and her team call the "Silicon Hospital." What OpenWater offers in healthcare is fascinating, yet my enthusiasm for this technology lies elsewhere. Those who regularly read my articles know . I believe that following the Internet and Mobile communication (and maybe the VR revolution), the next major technological revolution will be the BCI revolution. OpenWater presents a very promising solution for this, as its device allows for neuron-level observation of the brain, all in a non-invasive manner (no surgery required, unlike Neuralink, for example). Experiments are currently underway to , , or based on fMRI data. These experiments are very promising, but they require the patient to lie inside a large tube (the fMRI machine). Jepsen's technology would replace this with a simple cap. Imagine a net cap capable of recording our dreams while we sleep. I am a big fan of Brain-Computer Interfaces (BCIs) reconstruct dreams visual images human speech Another very exciting possibility is to focus on the spinal cord instead of the brain. Just think about it: all information from our brain to the entire body passes through a "bundle of wires" about 4 square centimeters in diameter (the spinal cord). The brain controls our limbs, our organs, and our entire body through this. If we can interpret this information, we might restore the ability to walk paralyzed people or build a virtual reality for them where they can live a full life. Since this is a smaller area than the entire brain, observing it might be much simpler than observing the entire brain, and the possibilities are fascinating. Even more exciting is the possibility that with focused light, we can not only peer into the human body but also induce changes within it. For instance, if cancer has already developed in our body, we can use light to destroy cancerous cells or deliver light-activated toxins that target only the cancer cells. Similarly, we can activate neurons with light, making not just thought reading possible, but also the projection of images directly into the brain. It sounds like science fiction, doesn't it? In 2008, DARPA launched its program. One of the projects supported within this program is the , which aims to achieve visual telepathy. The project received $18 million in funding from DARPA. The solution, similar to OpenWater's approach, would use light to read the brain's state and magnetic fields to activate neurons. However, this would involve using vector viruses and genetic engineering to modify brain cells so they can be activated by magnetic fields. This latter part might not sound so appealing, but perhaps it's not necessary. With OpenWater's technology, perhaps light alone could be sufficient for both writing to and reading from neurons. Next-Generation Nonsurgical Neurotechnology (N3) Rice University MOANA project Whatever the winning technology turns out to be, it's clear that many are taking Brain-Computer Interface (BCI) technology very seriously, investing millions of dollars in its development. This is hardly surprising, as such technology could potentially cure blindness, directly integrate prostheses with the brain, or even enable fully immersive virtual reality experiences. Perhaps the very technologies that current researchers are developing for better VR headsets (such as higher resolution miniature displays, dedicated processors, etc.) could in the future be used to project images directly into our brains using lasers. This merging of advanced imaging and neurotechnology could revolutionize not just healthcare, but the way we interact with technology itself. One might think that if someone possesses such a significant technology, they would guard its details as closely guarded secrets, providing access only for substantial sums of money. However, chose a different path: in January 2024, they announced that they would make the technology open-source, including hardware blueprints, source codes, patents, measurement data, etc. It's difficult to determine what is more revolutionary: the technology itself or the philosophy and business model behind it. This approach not only accelerates innovation by allowing others to build upon and improve the technology but also democratizes access, potentially leading to widespread applications in various fields beyond just healthcare and computing. OpenWater If you're a researcher, developer, BCI expert, or simply someone interested in technology, you can access everything on and the . I would encourage everyone whose field is even slightly related to OpenWater to review the materials and contribute to the technology's development. This is genuinely a breakthrough that could bring about a change in the whole of humanity. GitHub company's website I realize that 2024 has only just begun, but if what OpenWater promises holds, then I'd venture to say that Jepsen has stolen the show. Making OpenWater open-source could very well be the most important tech announcement of 2024.

OpenWater: A Revolutionary Open-source Wearable MRI and BCI Device

ওপেনওয়াটার: একটি বিপ্লবী ওপেন সোর্স পরিধানযোগ্য এমআরআই এবং বিসিআই ডিভাইস

OpenWater: Ein revolutionäres tragbares Open-Source-MRT- und BCI-Gerät

OpenWater: un revolucionario dispositivo portátil de resonancia magnética y BCI de código abierto

OpenWater : un appareil d'IRM et BCI portable open source révolutionnaire

ओपनवाटर: एक क्रांतिकारी ओपन-सोर्स पहनने योग्य एमआरआई और बीसीआई डिवाइस

OpenWater: 革新的なオープンソースのウェアラブル MRI および BCI デバイス

OpenWater: 혁신적인 오픈 소스 웨어러블 MRI 및 BCI 장치

OpenWater: um dispositivo revolucionário de ressonância magnética e BCI vestível de código aberto

OpenWater: революционное носимое устройство МРТ и ИМК с открытым исходным кодом

OpenWater: Devrim Yaratan Açık Kaynaklı Giyilebilir MRI ve BCI Cihazı

OpenWater: Thiết bị MRI và BCI có thể đeo được nguồn mở mang tính cách mạng

OpenWater：革命性的开源可穿戴 MRI 和 BCI 设备

90 Stories To Learn About Startup Strategy

With AI-powered tools automating various aspects of development, what aspects of creativity and problem-solving will remain uniquely human in the context of designing and building websites? Since the era has changed and AI has entered the technological world, everyone strides in directing and managing automotive recurring tasks, major problem-solving sets, and coding in the best way possible which has changed the whole landscape. This allows the creator to focus on more creative and strategic tasks. While AI has created a storm and become supremely sophisticated it still lacks emotions. Certain aspects of AI are purely a boon for designing and building websites, but several details of creativity and problem-solving are utterly unique and demand human touch. Following are the points that suggest the same: AUTOMATING USER IDEAS: AI can surely generate millions of ideas about generating the layout, color schemes, logo, and end-user functionality, but it needs human intuition, imagination, and preferences to execute the whole process. Designers need to know the emotions, needs, and motivation behind creating the website to make the user satisfied whereas AI-derived websites lack all of this. CONTENT CURATION: Cumulation of ideas, extracting the best introductory lines, and Proposing new sets when and how needed is done by a human content creator. Content creators bring their own set of abilities, and senses that create unique ideas that are replicated in their writings. They have storytelling arenas, using their descriptive imagination to make a document worth reading. The correct use of SEO, Domain expertise, and cultural context to produce material that resonates with the targeted audience. AI can provide a zillion matches but the right one is decided by a human itself BRAND IMAGE: AI can maintain the accord by setting all the necessary instructions given to maintain the content that manages the brand image that will look good on websites. They think about the moral ramifications of plan decisions and endeavor to make web encounters that are practical and tastefully satisfying as well as circumspect of the more extensive effect on people and networks. But to create that brand image in the minds of people through creating campaigns on the same websites is done by a person that AI can't replace. USER INTERFACE (UI) & EXPERIENCE (UX) DESIGN: Though AI can assist in generating and making content, designing website layouts, topography, and end-user experience, it cannot charge up for aesthetic sensibilities that only a human has. This involves understanding brand identity, emotional connect, and the impact that designs the choices users have. ETHICAL CONTEMPLATION: Ethical considerations are coherently human and play a vital role in #web development. This possesses decisions based on issues related to privacy, accessibility, and inclusivity. Human designers and developers bring a sense of responsibility and a broader understanding of societal implications to the table. There are many situations, and reasons for why a certain design or a piece of content cannot be uploaded on a website. AI does not understand the legalities or human judgments behind it. PROBLEM-SOLVING TOOL: AI plays a very important role as a teacher in solving problems, but humans are deeply rooted in adaptability, creativity, and critical thinking. Human developers possess the bandwidth to create and think out of the box ideas, initiate cutting-edge solutions, and steer complex issues with ease. This ability to ensure and adapt to unique requirements and unexpected certainties adds a layer of flexibility and strength to the development domain. REVOLUTION & REVALUATION: Innovation is the second name of human creativity. It mixes up smoothly with the process of web development and stirs the motion of new technological advancements. AI is also the brainchild of these innovations. The interplay between human mind capacity and AI-driven automation has proven to the point of sheer excellence in web development. Revolution and revaluation go hand in hand with each other. CLIENT ATTENTION: Interacting with clients on a day-to-day basis, understanding the requirements one has, and dealing with all the necessary communication and strong client relations is a human task that AI cannot reciprocate. AI Acts as a Boon - CODING: Coding is the bedrock of any website available on the internet. Without proper coding language, no page can exist. Automation tools powered by AI have seen a maximum rise in the present period and are a significant add-on to the world of coding. AI has generative powers to code in the right way which helps developers to work more effectively in a timely fashion. This saves time, rectifies mistakes, spaces up the room for more creative ideas, and helps makers understand the terms better. SOLUTION TO TECHNICAL PROBLEMS: Solving critical problems and identifying them is one of the best works AI does. The bug dedication feature and automation of tasks save a whole lot of money and time for developers to focus on more complex problems such as developing new algorithms and innovations and integrating new technologies. USER-FRIENDLY WEBSITES: AI-generated websites such as Wix enable any user to create a website within minutes. It is user-friendly and hassle-free. These kinds of websites are made for users who do not know about coding a website. It is mainly used by people who have a nontechnical background. These websites are generated in 5 minutes as they have in-built Templates of pages, SEO integration, and every feature of how a normal website should look. IDEA GENERATING TOOL: When the human brain can’t support and generate ideas of any kind, AI comes hand in hand and generates progressive ideas that define the tasks and makes it helpful for the user to take inspiration from and commence the task. AI supports both the developer and the end user in ways that can’t be replicated, but everything has 2 sides. AI can support web development and create content in unexplainable ways but it can act as a curse and boon to the human race and technological arena. In a nutshell, the materialization of AI has unleashed a new period where creators can become a liability at the hand of technological innovation, but when used in the right direction, can save ample amounts of time, optimism coding resources, and provide solutions to critical problem-solving capabilities. We cannot ignore the fact that they are also built in a way that remains indispensable to humans. The imaginative conceptualization, layouts of UX designs, aesthetically driven UI Design, authentic content creation, and ethical considerations are all facets of web development that rely on the distinctness of creativity, empathy, and judgment. AI has become an invaluable source in pursuit of metamorphosis and excellence of power in the technological field. The pressure from a society that does not fully understand AI has been targeting people and companies to replace them with AI. But the better part is we need to understand this as a society that every technological development comes with its own set of rules. As said, AI won’t replace a human, somebody using AI will. There should be an equal balance between human-generated work and AI-powered tools. The power it holds together is unimaginable and can lead to a better future if possessed in the right direction.

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