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Let's learn about via these 36 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Marketing Automation /Learn Repo 1. How to Become a MarTech Developer in 2021 You've heard of different job titles, like frontend developer, backend developer, full-stack developer, etc. Have you heard of MarTech developer? 2. The 3 Components of Digital Marketing Automation The future of automated marketing is quickly approaching. New forms of automation are looking to replace more processes and use more advanced technology. 3. Free Online Marketing Tools for Bloggers and Digital Marketers There are huge online automation tools like Salesforce, HubSpot, Zoho, Zapier, Slack, Airtable, StoryXpress and many more. And then, there are small online tools which are not as huge as the ones mentioned above but they save time and help users to meet deadlines. And, we use them almost daily to complete our work faster and by putting in much less effort. 4. The Impact of CDP in Marketing CDP (customer data platform) is software that centralizes all your customer data and makes it available for any marketing campaigns. Centralized customer data gives you a complete and single point of view of all customer information and behavior. You can then activate this data by connecting the CDP to marketing platforms like email, Facebook, or SMS. Some CDPs come with native platforms for marketing activation and also have AI and machine learning folded into the mix to give you a one-stop solution for customer acquisition, conversion, and retention. 5. Will AI Make Digital Marketers' Jobs Obsolete? Learn how AI is going to transform the future of digital marketing in customer research, personalization, email marketing, social media, and more. 6. Saying No to Bots is Saying No to Automation Why You Should Start Using Bots Today 7. How I Built 1,000 Personalised Videos in Under 100 seconds This is how I built thousands of personalised videos at lightning speed. 8. Meet Lob Automate direct mail (letters, postcards, checks, and more) at scale with our direct mail APIs & on-dmeand print delivery network. 9. What are IT Automation Opportunities Across MSPs? Discover the opportunities for automation across the MSP business which helps to enhance productivity and efficiency. 10. How Automation Can Help Boost Small Businesses This guide will show you how automation can help your business by improving efficiency, streamlining processes, reducing costs, or just making things easier. 11. How to Mail Your Holiday Cards Programmatically Forget pens or stamps—Mail your holiday cards programmatically 12. How I Use Marketing Automation For Acquiring and Qualifying Your E-commerce Leads How to acquire new customers using a sales funnel and marketing automation 13. 80% of Businesses Do Not Take Cold Calls You may hear a lot of people asking, "is cold calling dead?" Yes! As digital transformation continues, corporations have stopped taking cold calls. 14. 4 Email Marketing Tips to Build Automated Campaigns Begin email automation with confidence using these four tips to strengthen your marketing campaigns. 15. How Does the GDPR Affect B2B Data? - A Simple Explanation You can reach out to prospects and collect B2B data even under the GDPR. However, there are some rules and regulations. 16. Automate Designs with Bannerbear and n8n As a designer and self-proclaimed data nerd, I’ve been involved in proceduralizing creative deliverables for some time. Up until now however, my concepts always had to reconcile with the limitations of InDesign macros or my coding skills. n8n empowers me to apply my basic understanding of data objects and the interwebs to create some pretty slick automations with minimal effort. 17. Heatmaps 101: What are Heatmaps and How to Use Them in your Business Data has changed our lives drastically. So much so, that there are many debates and discussions on how data has surpassed oil as a commodity. Although you can’t really compare the two, data is a valuable resource, and data is to the digital economy what oil is to the industrial economy. 18. Don't Look Like a Spammer: 3 Tips for LinkedIn Communication Since its launch in 2003, LinkedIn has become the largest professional network that is growing each passing day. 19. 5 Strategic Digital Transformation Domains for Your Small Enterprise The digital era has largely changed how we do business. 20. Creative Automation is Shaking Up the Digital Marketing Game Creative automation is the idea of using technology to customize video or banner ads into thousands of variations in minutes. It removes repetitive manual work. 21. What most don’t see in TBH, an app sold for ~$100M and launched only 9 weeks ago Top 3 insights on TBH for product makers hustling to build an overnight success 22. How to Turn One Twitter Thread Into So Much More Content Creating Daily Content can be difficult at times. 23. Work Smarter, Not Harder: The Top Automation Strategies to Implement Now The numbers don’t lie. Those using marketing automation are seeing better statistics on user engagement, conversions, sales, and other aspects of business. 24. 3 Digital Tasks SBOs Can Tackle While Working From Home During Shutdown Small businesses are the heartbeat of this country. That’s not a cute belief or patriotic campaign statement – it’s a fact. There are an estimated 30.2 million small businesses in the United States. They comprise 99.9 percent of all businesses in the entire country. Unfortunately, millions of these businesses are considered “non-essential” amid the Coronavirus outbreak. This means they’re forced to close their doors and shut down business operations – at least in their traditional format. As a result, 7.5 million businesses are at risk of shutting down permanently. 25. What is the Total Cost of Ownership for the Best Marketing Automation Tools Most Marketing Automation Softwares are cheap but the Total cost of ownership is much higher in the end? Continue reading this article to compare the TCO 26. How to Develop Marketing Resilience in Uncertain Economic Times This article is about how to make your marketing efforts an achievable goal during times of uncertainty and how strategic marketing visions can help brands. 27. The Benefits of Marketing Automation Given the breadth of applications for artificial intelligence in growth marketing, it’s essential to consider the benefits of leveraging marketing automation. 28. How to Map Marketing Automation to Milestones In Your Customer Journey The marketing automation market is predicted to reach $32.6 Billion by 2024, with a compound annual growth rate of 13.6%. 29. Location-Based Targeting: A Marketer’s Handbook Marketers love to jabber. Being bright-eyed and full of information is an acquired trait for us. With an ambition to become big business contributors, we engage in conversations - with clients, prospects, vendors, and even competitors as we have the gusto for it. 30. How to Automate Your Marketing Strategy for Scalability and Growth The best way to reduce the administrative burden of marketing while boosting the impact and effectiveness of your marketing efforts is to utilize automation 31. How to Generate Sales from Inactive Customers and Boost E-commerce What does marketing automation mean? Are activities planned triggered on user-generated events. Simple and clear. 32. Establishing Order is Profitable Product catalogs play a vital role in improving the user's overall experience, especially when it comes to eCommerce businesses. 33. Create Videos With Code [Free Tutorial] Video editing has never been something I truly enjoyed. I often found video editors cumbersome, and wasn’t willing to spend the time learning to use professional video editing applications. Let alone pay hundreds of dollars per year on an Adobe subscription. 34. How To to Win at SaaS Email Marketing [Top 6 Tips] Marketing SaaS products can be challenging, especially since they have no physical presence. However, there are plenty of marketing channels to attract your target audience. Email marketing is a notable mention employed by marketers, far and wide. After all, there are 3.9 billion active email users around the world, which accounts for nearly 50% of the world’s population. Mind-blowing, isn’t it? And, interesting enough, with the booming SaaS industry, a large chunk of these emailees might be keen on your niche market. 35. The Best Marketing Automation Tools for Small Businesses Marketing is important to any business either small or large. But as customers are evolving, so does the  unpredictable marketing landscape. This necessitates relevant businesses likely to spend more and more  time in order to keep up with the latest trends and evidence. 36. Marketing Automation for Non-Technical Professionals [The No-Nonsense Guide] Chances are, you need better strategy, not more tools. Marketing Automation (MA) historically has been perceived as a magic solution for most businesses' growth problems. Many business and marketing “experts” are obsessed with automation, preventing them from strategically thinking about their customers and instead relying on tools to automate as much as they can without a clear or realistic goal in mind. Thank you for checking out the 36 most read stories about Marketing Automation on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

36 Stories To Learn About Marketing Automation

There are huge online automation tools like Salesforce, HubSpot, Zoho, Zapier, Slack, Airtable, StoryXpress and many more. And then, there are small online tools which are not as huge as the ones mentioned above but they save time and help users to meet deadlines. And, we use them almost daily to complete our work faster and by putting in much less effort. When I started working, I was not aware about most of these and it took hours to complete something that could have been done in minutes. Well, I learned and now I know that things can be made easier by adding a little bit of automation. Same goes for marketing. So, here’s my list of small but powerful online tools which can make marketing easier. And yes, these are all free and quite simple to use: 1. - Blog Title Idea Generator Inbound Now This is a perfect tool for people who have written the entire 1000 or maybe 2000 word blog and struggle to find the perfect clickable title for it. When you visit this webpage you will get the idea of many outstanding titles for your blog. Just open the tool's webpage and click on ‘click to generate title ideas’. You can choose the title frame which suits your blog. 2. - Headline Analyzer Coschedule Why is a good headline important? Well! I came across this quote on the Coschedule website. "On average, 5X as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." - David Ogilvy The headline analyzer helps you to analyze if your title is good enough to make people click. You can check if your title is common, common, emotional or powerful. Also, check if the title is of the right length and how will it appear on the search. 3. StoryXpress - Webcam & Mic Test If you are someone who is constantly using your webcam to communicate, this tool is a boon. Simply go to its webpage and check if your webcam and mic are working properly. You can test the quality of your webcam and see how you look on the screen. This is useful if you are using or if you are constantly taking up video conferences. Helps you to set-up the webcam, to check if you look good on camera and to test the quality of your mic. video recording chrome extensions 4. - Content Analyzer Hemingway App The content analyzer helps you to analyze how readable your content is. It gives you suggestions on how to make the content easy to understand. Simply copy the content and paste it on the app to get results. It will give a readability grade to your content grade 1 being the best. I would suggest you optimize your content for a grade 7 or less, that is a good readability score from the Hemingway app. 5. - Search Trends Google Trends Google Trends is a tool by Google that analyzes the top search queries on Google from across the globe. It tells about the search trend in various regions of the world. It uses graphs to compare the search volume of different search queries over time. To use this tool enter any search term or topic in the search bar at the home page of this tool and see the data of how many people are searching for it from across the globe. You can also set regional or language parameters and the period. And, you can even compare one search term to another. 6. Shopify - & Maker Logo Slogan Open the Shopify website and visit its free tools section. You will see a lot of tools from the business name to privacy policy generator which can help your business to get started. Two of these are the logo and slogan maker. To use the logo maker, select your business space, choose a visual style, enter your business name, and finally choose where the logo will go. The web app will automatically generate customized logos for your business. For the slogan maker simply enter the word you want to include in it and get powerful business slogan ideas. 7. - Web Monitor Google Alerts With the help of this tool, you can monitor the web for interesting new content. Just select the topics for which you would like to get web alerts and google will notify you about what’s new to the field. From entertainment to technology the google alert covers it all. 8. - Search questions around keywords Answer the Public If you follow the problem-solution approach to content creation for your target audience then this tool is just the perfect one for you. It gives you the list of top searched questions around your keyword. Just go to its website and enter the keyword around which you want to create a new piece of content. It will automatically generate google-searched questions around the keyword. 9. - Find Influencers & Publications Right Relevance If you are looking for influencers or top publications in a particular space then, visit this website right away. When you go to this webpage you can choose if you would like to find suitable influencers or publications. After that just enter the topic and set location or the type of influencer filter. It will automatically generate a list for you. The web tools save time and effort of searching the web manually for influencers and publications. 10. - Generate LSI Keywords LSI Graph The slogan of this web app is “Generate LSI Keywords That Google LOVES”. And, as the slogan tells, you can get the most popular semantically related keywords for all the SEO and paid marketing needs. Just go to the website and type your main keyword and the tool automatically generates all the closely related keywords. This tool becomes important for marketers who work on SEO as LSI keywords play an important role in the SEO context. Well, that was all from my list of essential marketing tools that every marketer should know about. I will make sure to add more tools to this list and keep it up to mark. If you have any more suggestions, do tell me about it in the comments below.

Free Online Marketing Tools for Bloggers and Digital Marketers

Retailers are always on a hunt for something that can help them connect better with the customers. And, this is the reason why the retail industry has seen such a massive transformation in previous years. There was a time when retail was solely dependent on marketing activities to drab customers attention but, things have changed. Now, the retail industry is dependent more on technology. Marketing is obviously important but, tech-oriented marketing is the future of this industry. Augmented reality, drone delivery, virtual reality are some of the techs used by modern retailers. These terms create a sci-fi kind of hype among the customers and trigger them to try on products that are being sold. So, let’s take a look at what the future of retail looks like and what are some of the latest technologies in the retail sector. Product Video Catalogs 52% of consumers say that watching product videos makes them feel more confident about going ahead and making a purchase. - Digiday With a combination of visuals and sound videos stand-out at grabbing the attention of consumers. People are bored with the usual e-commerce product listing which consists of image sliders and description at the end. These can be replaced with a short video which consists of the image as well as the description. This is a better way to showcase the product. And, video creation has become very simple with the upcoming video automation platforms like . Existing e-commerce listings can easily be converted into videos by using the existing images and copy. With this, we see video technology in the retail sector at its very best. You can see many such product videos on . StoryXpress target.com Virtual Reality Virtual reality is the use of computer technologies to provide a completely stimulating experience. In retail virtual reality is expected to reduce product returns and marketing cost. It is also predicted that it will provide efficient user analytics and data on a particular product. Some of the retail enthusiasts are seeing VR as the future of retail whereas the others think that it is just a trend that will pass by. Another reason why some retailers are interested in the tech is because of hype and sci-fi aspect it brings along which creates enthusiasm in the consumers. is an example to leverage VR for retail marketing and sales. Volvo used Google Cardboard to put up a virtual reality test drive for customers through their mobile phones. This app takes the person inside an SUV and makes them feel like they are sitting in one and driving through various landscapes. Other car companies like Lexus, Jaguar, Ford, are also similarly using VR headsets. Volvo Reality app Augmented Reality Augmented Reality(AR) is a cool tech which enables customers to decide which product suits them better. AR-enabled products are loved by people as it provides them with the option of trying on products without actually visiting the store or wasting money on them. Retailers are always on a try to stay ahead of the competition and provide a better shopping experience to their customers and, this is the main reason why more retailers are interested in the tech. Many retailers have already integrated AR-enabled applications and devices. With passing years this technology is becoming bigger and better. 2019 witnessed a lot more brands getting started with the AR technology to provide a better shopping experience to customers. is one of the latest luxury brands to start with AR technology. It recently added the AR feature to its application which enables users to ‘try on’ sneakers. Gucci <blockquote = > <a href="https://twitter.com/hashtag/AR?src=hash&amp;ref_src=twsrc%5Etfw">#AR</a> <a href="https://t.co/Qsq4Oybjsf">https://t.co/Qsq4Oybjsf</a> <a href="https://t.co/ytXqJdQk4E">pic.twitter.com/ytXqJdQk4E</a> &mdash; Ricardo (@RicO2O) <a href= >June , < blockquote> class "twitter-tweet" Gucci’s new < = = > p lang "en" dir "ltr" try-on app is pretty cool </ > p "https://twitter.com/RicO2O/status/1144538565210079233?ref_src=twsrc%5Etfw" 28 2019 /a></ < = = > script async src "https://platform.twitter.com/widgets.js" charset "utf-8" </ > script Same-day Delivery with pick-up & pack companies Most of the retail companies are already providing next day delivery but, same-day delivery is becoming the next big thing. It has been observed that people are ready to pay more to get their product delivered faster. This may increase the cost for brands but, it also leads to more sales and gives an edge over competitors who do not provide the service. In years we have seen a grown number of delivery companies coming up. These companies act as a personal courier service for the retailers to get their product delivered to the customers. These have grown in popularity specially among the small e-commerce companies as it provides the same-day delivery which otherwise would not have been possible. Some of these companies are , , which provide same-day product delivery service to their partnered e-commerce companies. Shipito Shippo Delhivery Other than these delivery companies some of the e-commerce giants like Amazon claim to start product to provide same day delivery to its customers. delivery via drones Chatbots, Assistants & AI In 2019 and beyond, robots will invade all the online stores. That’s right, chatbots and AI-driven custom shopping experience for better search results according to individual choice and preference. AI assistants can handle multiple tasks assigned to human beings, all at once. These tasks may include managing inventory and, handling queries related to the product. These digital assistants can carry out various tasks, which will ultimately free-up time so that other important business matters can be taken care of. Chatbots can fulfill several customer service needs, from answering the common questions about a product to discussing some repetitive issues. Chatbots learn from customer conversations and come up to better assistance for a users personalized shopping experience. And people are also becoming more comfortable getting answers to their questions from a chatbot or a virtual assistant while shopping. And, adding bots has become easier than ever, there are many tools like available which allows bot creation for free. HubSpot's Chatbot Builder Just Walk Out Shopping These stores go by the caption “No Line. No Checkout”. These are super high-tech convenience stores which were introduced by Amazon in the year 2018 as . Customers scan their phone with the Amazon Go app at the entrance of the store and just grab the item they want to buy and leave. They get the receipt on their mobile phones, for which they can make online payments. Amazon Go This “Just Walk Out” technology by Amazon is powered by sensors, deep learning, and computer vision. This is just an amazing trend which shows how the future of physical retail will be. With already a few operational stores in the US, Amazon thinks of expanding this to other countries as well. Will other retail brands come up with such stores in the future? Well, many retail experts do believe that we might see many such stores coming up. So, that was all from the latest retail tech’s which we ought to see in 2019 and beyond. But, I am sure that with the current speed of retail expansion and use of technology in the sector we may soon witness something even more astonishing. Retail giants are expanding and are constantly trying to improve the shopping experience for customers and I believe that tech will drive the future of retail.

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