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Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.

SpinCar

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Already live at Westbury and Donington Park on all fleet and dealer inspections, SpinCar will eventually replace Aston Barclay’s current imaging software across its five-branch network. “We know from experience that high quality images are critical for ...

Aston Barclay to drive online bids and sales with new imaging tech

Meet the Winners of Startups in North and Central America

The skincare technology business describes itself as "the most cutting-edge skincare system in the world." A team of scientists and skincare specialists launched the company with the goal of delivering genuinely customized skin care right to your doorstep using a combination of cutting-edge technology and AI. And it actually works in a fairly cool way. In this Slogging thread, our community discussed the possibilities of AI determining your best skincare routine. This Slogging thread by Valentine Enedah, Manas Goel and Mónica Freitas occurred in slogging's official #technology channel, and has been edited for readability. Revea Valentine Enedah Oct 22, 2022, 10:54 PM Revea uses hyperspectral imaging technology (HSI) to look deep into your skin. https://mashable.com/review/revea-ai-skincare First, Revea thoroughly analyzed your skin using hyperspectral imaging technology (HSI). The company then studies your skin to "map" the unique biology of your skin and create a treatment plan that is specifically designed for you. Cool, huh? That is true, after all. Instead of relying on assumptions or oversimplified skin types like dry, normal, oily, or combination, Revea uses AI to connect the dots between your skin's data and the ideal skincare routine for you. As a result, you get a truly personalized skincare recommendation. Even if they were to build more facilities, the technology employed at San Francisco lab is pricey and not available to everyone in the world. In order to analyze your skin and receive tailored recommendations without ever leaving your home, the company decided to create a cutting-edge mobile app that enables you to scan your skin with your smartphone. The app uses artificial intelligence to link the dots between the camera on your phone and the hyperspectral imaging data. Valentine Enedah Oct 22, 2022, 10:56 PM How Revea predicts the best skincare routine? Revea's Valentine Enedah Oct 22, 2022, 11:07 PM This is so cool! ☺ What do y'all think? I don't know about you but with this, It's pretty boy season for me! Manas Goel Oct 25, 2022, 10:29 AM The AI-Driven skincare routine is a revolutionary technology indeed! Valentine Enedah. I heard about "Revea" for the first time and found it quite similar to CureSkin, an Indian startup that recently scored 5M$+ in Series A funding! I believe these technologies will attract the entertainment and the movie industry first as their use case perfectly fits the app! Also, the movie and the entertainment industry have quite a provoking influence on the youth, which again would provide a boon for such an app! However, the only fallout I believe is present here is that as this technology grows, acceptance of people to their natural aging might become a problem! , which might also bridge a gap between the rich and the poor as the rich would always look better! 💚 1 Valentine Enedah Oct 26, 2022, 7:05 AM Manas Goel Actually, we might get to that point soon that no one will want to age. But I definitely think you can't stop it. I mean your skin might look so nice but you can't stop your internal organs from aging. I hope we don't actually get to the point that we start manipulating natural processes. Mónica Freitas Oct 26, 2022, 11:46 AM Valentine Enedah once that becomes affordable, I'm there :man-running: remove my spots AI 💚 2 :rolling_on_the_floor_laughing: 2 Manas Goel Oct 26, 2022, 11:49 AM Valentine Enedah Technologies like DNA modifications have been introduced and are growing at a fast pace too! Surely with this, there'll be a point when people will stop aging! 💚 1 Valentine Enedah Oct 26, 2022, 1:51 PM Mónica Freitas 😂 Big brands like Fenty might love to collaborate with them. Valentine Enedah Oct 26, 2022, 1:56 PM Manas Goel I think there are still restrictions on DNA Modifications. It should be illegal. I actually read about a rumour that China might be using this approach to build super soldiers(hitmen). 💚 1 Manas Goel Oct 26, 2022, 1:59 PM Valentine Enedah Yes I read about the restrictions too! I'm sure it's true! China really goes out of the box, like the artificial sun!. All these inventions are really cool but scare me out so much at the same time Valentine Enedah Oct 26, 2022, 2:04 PM Manas Goel It's just mind-blowing or rather disturbing. It has good use cases but I feel the bad use cases outmatch the good ones. Being able to change the way a child would look is something. It defies all odds of nature. Feels like a simulation game. 💚 1 Mónica Freitas Oct 27, 2022, 10:25 AM Now that Rihanna is picking up her singing career again, not sure how Fenty will develop 😂 But if they can get this tech across the world to a well-known brand for a good price, that could be the way to go 💚 1 Valentine Enedah Oct 27, 2022, 12:36 PM Mónica Freitas Great point! To contribute, I think she can use her music to market Fenty products. By the way, have you seen Elon's new fragrance " Burnt Hair"? Currently sold at $100 for a piece. Mónica Freitas Oct 31, 2022, 3:44 PM Valentine Enedah she probably will in the Superbowl halftime show 😂 Is Musk hinting he's going bald? That name is suspicious hahaha Also, Musk could sell a whole world of products but perfumes won't be it Valentine Enedah Oct 31, 2022, 5:43 PM Manas Goel Actually, Elon has sold a million dollars plus worth of this perfume already. But the name though, 'burnt hair'😂 In the long run, Customers would be able to engage with and trust the metrics-based analysis of skin provided by AI face mapping technology. With the use of this skin care technology, businesses may match client needs with suggested items while letting consumers test the products' efficacy for themselves.

Can AI Determine Your Best Skincare Routine?

Calling All Writers: Learn What The Crypto-API Writing Contest Is All About From The CoinGecko Team

সমস্ত লেখকদের কল করা হচ্ছে: CoinGecko টিম থেকে ক্রিপ্টো-এপিআই লেখার প্রতিযোগিতাটি কী তা জানুন

Aufruf an alle Autoren: Erfahren Sie vom CoinGecko-Team, worum es beim Crypto-API-Schreibwettbewerb geht

Llamando a todos los escritores: aprenda de qué se trata el concurso de redacción Crypto-API del equipo CoinGecko

Appel à tous les écrivains : découvrez en quoi consiste le concours d'écriture Crypto-API auprès de l'équipe CoinGecko

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ライターの皆さんへ: CoinGecko チームから暗号 API ライティング コンテストについて学びましょう

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Ligando para todos os escritores: saiba do que se trata o concurso de redação de Crypto-API da equipe CoinGecko

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185 Stories To Learn About Ai Applications

461 Stories To Learn About Slogging

The ascent of Web3 as the next frontier in internet development has become a consensus, and the question now arises: how will these traditional Web2 giants play with NFTs, the cornerstone of Web3? Web3 has seen an influx of new players, with many brands that once battled in the Web2 arena now strategically positioning themselves in Web3. These seasoned Web2 brands, with their extensive experience, bring forth innovative marketing strategies upon entering Web3. The Increasing Trend of Web2 Brands Entering Web3 Can Be Attributed to Several Factors: Rising Consumer Expectations for Personalization Modern consumers are no longer satisfied with traditional goods and services; they seek personalized and unique experiences. NFTs, as representatives of digital assets, offer brands an excellent tool to achieve this level of personalization. Building Genuine, Multidimensional Business Experiences through Ownership Web3, built on blockchain technology, provides users with true ownership. This decentralized characteristic fosters diverse and highly interactive business experiences, deeply engaging users in a multidimensional manner. Acknowledging Web3 as the upcoming trend in internet development, Web2 brands understand the necessity of seizing this opportunity. Web3 presents a unique chance for these brands to evolve and stay relevant in the ever-changing digital landscape. Entering Web3 often starts with taking the first step, and for many, the preferred choice is through NFTs. Web3 Gateway: NFT NFT, as a crucial component of Web3 development, is considered the primary channel and vehicle for the future of the Web3 world. Several renowned brands have chosen NFT as the gateway to enter Web3, demonstrating its significance in this domain: Disney: Disney Pinnacle In November 2023, Disney announced a collaboration with NFT IP development company Dapper Labs to launch the NFT platform "Disney Pinnacle." Iconic characters from Star Wars and Pixar studios will be presented in the form of NFTs. Starbucks: Odyssey Program Starbucks launched the "Odyssey" initiative, utilizing NFTs to reshape its membership system and strengthen brand influence. Trip: Trekki NFT Project Backed by Trip, the NFT project Trekki signifies not only owning a digital travel companion but also enjoying Trip coins, premium memberships, travel AI assistants, and other benefits. From the current entry of Web2 brands into the news, it is evident that companies in the fast-moving consumer goods, content culture, and service sectors are actively embracing Web3 with a rapid response. Brands with native philosophies and audience alignment with Web3 culture, particularly those using NFT as an entry point, are more readily accepted. Ownership & Membership System Establishment Granting users true ownership of digital assets, brands leverage NFTs to authenticate and safeguard their digital content or offer exclusive services to users. The tangible form of NFTs makes it easy for brands to construct user identity and loyalty systems. Uniqueness and Scarcity The uniqueness and limited quantity of NFTs make users more receptive to and appreciative of these digital assets. This underscores and signifies the identity and status of each NFT holder, elevating user trust and a sense of belonging to the brand. Weak Financial Attributes of NFTs Compared to other cryptographic assets, NFTs primarily function as digital collectibles with relatively weak financial attributes. This characteristic avoids compliance issues, making NFTs more widely accepted by a diverse user base. Brand Innovation and Trend Embrace Introducing NFTs is not merely a business strategy but also a way for brands to demonstrate innovation and embrace new technologies and trends, showcasing their commitment to staying at the forefront of the industry. NFT Marketing Strategies Many industry giants have embraced Web3, starting with NFTs. How do they execute NFT marketing strategies? NFT & Philanthropy Integrating NFTs with philanthropy not only showcases a brand's social responsibility but also establishes a positive image, resonating with core values tied to charitable causes. Associating NFT projects with specific social issues helps attract target audiences, and philanthropic actions often gain widespread media attention. Importantly, philanthropic NFT projects tend to navigate regulatory scrutiny more compliantly, providing brands with a safer marketing space. Luxury skincare brand La Prairie collaborates with digital artist Carla Chan for its inaugural NFT art series, "Space Beyond." The NFTs, with 365+1 versions generated in real-time based on weather and population data, will be exhibited at FRIEZE in New York on May 18, with proceeds dedicated to glacier conservation worldwide. NFT & Metaverse The application of NFTs in the metaverse is a common strategy in NFT marketing. The metaverse offers a virtual world that provides brands with a broader display space, making NFT presentations more vivid. Social interactivity creates additional avenues for NFT sharing and promotion among users. Furthermore, the metaverse opens up innovative possibilities for brands, allowing them to expand NFT applications through virtual events, exhibitions, and other formats, bringing more creativity and imaginative space to digital marketing. Louis Vuitton introduces the commemorative game "Louis: The Game," featuring 30 NFT rewards, including 10 designs by digital artist Beeple. Cooperating with Native Web3 Entities From the above examples of NFT marketing, it can be observed that many major players prefer to collaborate with native Web3 entities when designing NFTs. These entities can be individual digital artists or projects. Trekki NFT, in order to expand its audience, launched a joint campaign with a Web3 growth platform. The benefits of collaborating with such platforms include: The channels are highly vertical, providing access to the Web3 market. Specialized Channels: Growth platforms have a substantial user base with a high level of awareness, reducing the need for extensive user education. Large User Base: Various gameplay options cover different stages of the user lifecycle, from acquiring users during the initial phase of the NFT project to user conversion and retention, accelerating the project's operational pace. Diverse Gameplay Across User Lifecycle: Trekki NFT, a project supported by a leading Web2 brand, has achieved tremendous success in the Web3 space, with a total issuance of 10,000 NFTs and a community subscription rate reaching 100%. Collaborating with Web3 projects in marketing strategies facilitates convenient user participation in the NFT market, fostering broader dissemination of NFTs. Brands can leverage the technological innovations of Web3 projects to enhance NFTs with unique features and gameplay, ultimately enriching the user experience. Challenges and Prospects While major players entering Web3 through NFTs have achieved initial success, deeper marketing efforts have exposed some issues: Limited Sustainability The NFT market is still in its early stages, lacking mature standards and regulations. Brands issuing NFTs often fail to implement long-term maintenance and empowerment plans, leading to the difficulty of sustaining the value and significance of NFTs. User interest and demand for NFTs may fluctuate over time, posing challenges to their circulation and usage. Reputation Challenges Brands emphasize the identity and cultural aspects of NFTs over their financial attributes, causing users to perceive NFTs as symbolic and virtual rather than practical. This perception diminishes the social value and influence of NFTs. While acknowledging the challenges in NFT marketing, it's undeniable that the strategies employed by Web2 brands entering Web3 have shown initial effectiveness. The integration of traditional brand marketing from the internet era with Web3 technology is gradually taking shape. Looking ahead, as more projects and users enter the space, the application scope of NFTs will expand, and initial marketing challenges will be addressed. In this evolving marketing battleground that combines Web3, brands, and projects deeply immersed in the field are actively exploring alternative marketing approaches to enhance market share. For projects outside this landscape, leveraging the marketing methods discussed earlier could be a strategic move, seizing opportunities before the marketing battlefield expands and securing a position. Also published here

Web3 Battle Heats Up: How Web2 Giants Will Change Their Marketing Strategies in This New Game

During Miami Art Week 2023, the annual culmination of celebration and showcase of contemporary art and technology, Shiseido, a legacy brand in the skincare industry, unveils its latest digital art endeavor, " ." It is an exploration into the realm of generative art and represents a significant advancement in Shiseido’s ongoing journey to blend beauty with cutting-edge technology. "Future Reflections" stands out as a testament to Shiseido's commitment to continuous innovation, drawing on its extensive 150-year Japanese heritage and the sophisticated ingredients of its acclaimed collection. Shiseido ventures beyond traditional beauty, crafting a unique digital narrative that marries the meticulous world of skincare with the boundless potential of modern digital artistry. Future Reflections Future Solution LX Details of the Collection Launch Date: December 7, 2023 at 7:00am ET Available: Future Reflections Collection Process: Enthusiasts can collect pieces from the “Future Reflections” Shiseido leverages the capabilities of the , a leading generative art technology platform.Art Blocks Engine is highly regarded for its ability to enable artists and creators to generate unique, algorithm-driven artworks, ensuring each piece is one-of-a-kind. This technology is pivotal in the world of digital art, as it leverages algorithms to transform artists' visions into dynamic, ever-evolving creations. By adopting this innovative platform, Shiseido is not merely stepping into the realm of digital art; it is embracing a technology that represents the full depth of artistic expression. This partnership with Art Blocks Engine is a powerful statement from Shiseido, blending the precision and science of skincare with the fluidity and unpredictability of generative art. It underscores the brand's commitment to being at the forefront of technological advancement, pushing the boundaries of how beauty and art intersect in the digital age. Art Blocks Engine "Future Reflections" comprises 1,872 unique generative artworks, reflecting the brand’s founding year.The collection is a reimagination of the convergence of science, technology, and beauty, providing unique value to collectors. Brought to life by esteemed artists, including Hannah Yan, Jen Stark, Kaoru Tanaka, and Robert Hodgin, each artist brings a unique perspective and style, utilizing the Art Blocks Engine to create artworks that resonate with Shiseido's ethos. Their collective work is a vibrant testament to the synergy between artistic vision and technological innovation. Yan's intricate patterns, Stark's bold color palettes, Tanaka's subtle elegance, and Hodgin's dynamic interpretations all converge to reflect the diverse and rich tapestry of Shiseido's heritage. This collaboration not only highlights the artists' individual talents but also exemplifies Shiseido's commitment to fostering artistic creativity in harmony with its legacy in beauty and skincare. Artist Highlight Stark, in particular, brings to the collection a vivid intersection of art and technology. Renowned for her captivating visual language that explores organic growth patterns and sacred geometries, Stark's works are a kaleidoscope of color and motion. In "Future Reflections," she brings her signature style of mimetic topographies and fractal designs, creating pieces that are both visually seductive and perceptually engaging. Stark's artistry extends beyond traditional mediums, encompassing interactive projections and distinctive NFTs, which aligns seamlessly with the digital nature of "Future Reflections." Her artworks for the collection are expected to be atmospheric and minimal, yet deeply rooted in naturalist themes, offering viewers an immersive experience into an echoic world of nature-inspired patterns and designs. Stark’s ability to blend the vibrational phases of color and form into a transcendent, curative experience for the viewer aligns perfectly with Shiseido's ethos of beauty and innovation. As a trailblazer in the digital art space, having been recognized as one of the top NFT creatives by Fortune, Stark’s involvement in "Future Reflections" greatly enriches the collection. Shiseido’s Legacy of Innovation Tracing back to its roots over a century and a half ago, Shiseido has consistently been a beacon of innovation and artistic expression. Founded by a visionary Japanese photographer, the brand has woven a rich tapestry of art throughout its history, from establishing a renowned museum in Tokyo to nurturing and collaborating with a host of creative talents. "Future Reflections'' stands as the latest chapter in this storied journey, showcasing the brand's unwavering commitment to pushing boundaries and embracing the new wave of digital artistry. The Convergence of Creativity and Science At the heart of "Future Reflections" lies a celebration of the intricate dance between the generative, code-based art and the meticulous science behind beauty innovation. This collection is a vivid demonstration of Shiseido's philosophy – that true beauty is born at the intersection of art and science. Each piece in the collection is a digital canvas, reflecting the brand's ethos and the transformative qualities of its Future Solution LX line. Web3, Art, and Accessibility "Future Reflections" is accessible to art enthusiasts at no cost. This strategic approach not only democratizes the ownership of digital art but also introduces an element of surprise and delight. Random works within the collection offer exclusive perks, including some of Shiseido’s most sought-after Future Solution LX products, thus seamlessly blending the world of beauty with the allure of digital art. As "Future Reflections" debuts at Miami Art Week, specifically showcased at the NFT Now’s “The Gateway” event, it signifies a pivotal moment for Shiseido in the rapidly evolving digital landscape. This unveiling at such a prominent digital art and NFT-focused event not only marks a significant milestone for Shiseido but also potentially sets a new precedent for the beauty industry as a whole. The collection's presence at "The Gateway," known for spotlighting innovative digital art and Web3 technologies, underscores the blend of art, beauty, and technology, showcasing how Shiseido is leading the way in integrating these realms.

Shiseido's 'Future Reflections': The Intersection of Art, Beauty, and Web3 during Miami Art Week

254 Stories To Learn About Healthcare

Out of many things only grandparents allow kids to do, my favorite was watching American Wrestling which aired past my bedtime. way My grandma would be fast asleep, and I’d be glued to a TV. I was 10 and head over heels for John Cena. Check out his tune 👇 https://www.youtube.com/watch?v=Rl5HgoDXXwA&embedable=true It still rings in my head every time I think about him 😁 Not once did it cross my mind that it was staged though. I thought, OMG! How are Americans allowed to do this in public? How cool! How crazy! Wow! What Does Kayfabe Have To Do With Anything? The video above of Cena getting on stage and ripping into people is called kayfabe. In professional wrestling, the term refers to a portrayal of staged events as true. The viewers know it’s fake, but they must suspend disbelief to enjoy wrestling. But I’m not so certain everyone in the audience knows it’s fake. Kind of how I feel when I look at the world today. Kayfabe In Entertainment One of my first jobs was working at a juice bar. My assistant manager was a lovely 35-year-old lady who Kim K. She could not be convinced the show was manufactured and public appearances staged. LOVED I was surprised a grown woman with 2 kids refused to see it for what it was. It’s clearly fake, yet they have millions of people watching and following their every move. They do have and more than a thousand at that. true fans For the record, I’ve nothing against the Kardashians. I sometimes watch their show because I’m interested to see what the public consumes. I know; I sound like a douchebag 🤷‍♀️ They’re trying to be relatable; the family-is-everything enterprise is fun to watch. Someone rolls in with a custom-made Rolls-Royce ( ), joins the rest of the family in a lavish living room ( ), and then starts talking about unrealistic beauty standards ( ) as if they’re not the people who set those standards. très relatable why yes, my living room is also the size of a horse stable with 20 French windows overlooking a perfect garden with a pool and fountain in the background sure ya’ll only do botox even though faces and body shapes changed 5 times this season alone Their conversations are so dumb that a goldfish would get the points they make. It’s hilarious 😂 But there are millions of people online acting as if what they see on that show is real. They fight in the comments, defend their favorite Kardashian, and spend hours following their private life. Not to mention that everyone in and affiliated with the family are multimillionaires. But hey, don’t hate the player hate the game, amirite? Kayfabe In Advertising https://youtu.be/s8YkExg3SvE?embedable=true Ahhh my favourite topic - skincare. shows that 90% of products on the market are an absolute sham. ‘Clinically proven’ is a jargon for we hired a ‘research’ company that finds data we want them to find. Science One of such companies’ reads: *Our mission is to accommodate the needs of our clients and partners in providing the highest quality of clinical research and data collection at our site website **while we maximize returns on our client’s investments. *** Yep, sure, that’s science 🤷‍♀️ Now to the funny part. Most skincare products are advertised by 20-year-olds who already have flawless skin or: Celebrities who have access to the best facialists, skin care and fillers or “Older” women who have had multiple fillers if not a facelift. Any leftover humanness is covered by make-up and Photoshop. Yet, everyone seems to be willing to suspend disbelief that it’s possible for a 50-year-old woman to have no wrinkles. Kayfabe! The same goes for fitness magazines, social media, and fashion. People have cellulite, wrinkles, grey hair, different body shapes, and pimples on their faces. Yet, people suspend disbelief and keep buying into crazy promises of advertising. Kayfabe in Politics Pre-Trump, every American President and most politicians engaged in performed solemnity. They were serious, they were strong, and they were gonna figure everything out. Daddy was in da house, and everything was going to be okay. https://www.youtube.com/watch?v=Rl5HgoDXXwA Yes, there are only good and bad guys, dear Americans, and we’re always the good guys. No, we did not just bomb a wedding full of innocent people to kill one bad guy. No, hold on, we did, but there could have been future bad guys in there too. I was saving you from future trouble. Enters Trump and the absolute chaos ensues. In politics and public discourse. I prefer performed solemnity over the President tweeting every fart on his mind, but this is where we find ourselves 🤷‍♀️ Politics has become yet another entertainment program we tune into. Public discourse is only black and white; the us vs them sentiment is the strongest it’s ever been, and conversations at large cannot be had because no one can agree on the meaning of words anymore. This is post post-modernism. Few other examples of political kayfabe 👇 Monarchy in the UK. Russia calling WW2 The Great Patriotic War. China's ‘vocational education and training centers’ is a nicer term for concentration camps. Political parties pretend to fight each other in public even though behind the scenes they have the same goal - win the next election. Nations are not real but myths and stories upheld by the government. etc. P.S. It’s not that Trump created the political kayfabe to crumble; it’s been a long time coming. I’d argue since the Internet came out. Kayfabe on Social Media Remember the good old days on Facebook and Instagram when you would share a random cat video or unedited pic of yourself just having fun? That’s long gone. Even I can barely remember that, and I’m 29. Now, it’s all about flexing how perfect your life is. Lifestyle influencers, beauty brand ambassadors, and life coaches are there to teach you how to live your best life. Oh, let’s not forget suggested ads in between posts that are sponsored by advertisers. (nobody asked) Girlies, omg, so many of you asked where I got this toilet brush from and it’s from Buy an Overpriced Toilet Brush to Pretend You’re Doing Something with Your Life Co! Do you LOVE it, I LOVE it! Anyway, with my discount ISELLYOUBS you will get 10% off your first purchase 🙏💖🙏✨✨✨✨✨✨ For the sake of equality, let’s do the bro version: (Stands shirtless in the kitchen) DID YoU KNOw thAT VEgetabLes kiLL yOU?! JOe rogAN haD a guEsT wHo did ReSeaRcH on His Brocolli TrEe aND fouND thAT brOcoLi iS PrOvEn To KiLl yOu AnD yoUR enTiRe FaMIly ( )— BUY MY PROTEIN SHAKE AND LET’S TOGETHER PROTEST THE BIG PHARMA!!!!!!!!!!!!!!!!!!! I don’t know why but I don’t care because I just appealed to your protective urge But people buy that shit, it works. Kayfabe at its best. I remind myself yet again as I regret having gotten back on Instagram for the 10th time this week. Don’t hate the player, hate the game I know you might say, “But Rima it’s your algorithm.” There are plenty of real people on there too. And yes, I’ve seen those accounts. But be honest, how many times do you catch yourself looking at someone’s life thinking oh, they have it so good, they’re so happy, their lives are problem-free, their children never throw tantrums, they don’t feel insecure, their relationship is perfect, they [insert whatever]? I follow my friends’ profiles so I know their personal lives, and I still fall for it! Someone tells me about their relationship issues, but I go online the next day, watch their stories, and think to myself that they’re a problem-free human 😂🤷‍♀️ It’s an illusion of social media perpetuated by our deepest fears and insecurities. Final Words This is where we find ourselves, and there’s no point in lamenting over this. It took me a long time, and I still haven’t fully accepted it, but most of the world is engaging in kayfabe. That’s what makes me believe we’re in a simulation (you can read my pieces on this topic , , and ). Surely people can’t think this shit is real? here here here So, if this world is simulated, our mind creates kayfabe. The suspension of disbelief to be able to live. The Hindus called it Maya. Have a great week, compliment a stranger, and smile at your reflection in the mirror ✨ Rima 💖 P.S. Ryan Holiday’s unveils how easy it is to manipulate the media and public discourse. In fact, almost everything you consume in both traditional and online media is by design. Trust Me I’m Lying P.P.S. If you’re interested in how our mind creates reality, look up Joscha Bach. P.P.P. S. (read it in a Valley girl accent). WWE is fake you guys

Our World Has Become a WWE Stage

আমাদের বিশ্ব একটি WWE স্টেজে পরিণত হয়েছে

Unsere Welt ist zur WWE-Bühne geworden

Nuestro mundo se ha convertido en un escenario de la WWE

Notre monde est devenu une scène de la WWE

हमारी दुनिया WWE स्टेज बन गई है

私たちの世界が WWE のステージになりました

우리 세상이 WWE 무대가 되었습니다

Nosso mundo se tornou um palco da WWE

Dünyamız WWE Sahnesi Haline Geldi

Thế giới của chúng ta đã trở thành sân khấu WWE

我们的世界已成为 WWE 舞台

Content marketing is important in the present perspective of digital marketing. We have already discussed how content marketing is beneficial in achieving your business objectives. The biggest benefit of using content marketing techniques is that you can gain the trust of your customers. It consequently helps in increasing the retention rate of old customers. Therefore, most business owners have started using content marketing techniques. According to the report generated by the Content marketing institute, as part of their overall marketing strategy. 73% of B2B marketers and 70% of B2C marketers use content marketing Repeat customers- a way to make your business stable in cutthroat competition. All companies want to retain their customers because they are willing to spend for your products and services, again and again. Moreover, getting a hold of your previous customers means staying at the top of your competitors. Veteran business owners can understand it better. A Buyer’s Journey Is Far Beyond Than Just a Purchase Buyers’ journey can be described as the stages followed by a customer to purchase products or services. Broadly, the buyers’ journey is divided into three main categories: Awareness Consideration Decision These three stages just tell you how to attract customers to make a purchase. But, our main objective should not be getting sales only; it should be providing a memorable experience to the customers. You should put your main focus on creating loyal and long terms customers by creating the best customer experience. Instead of funneling, you should consider the customer journey as a flywheel. The flywheel drives future growth by repeating the cycle of the customer’s journey. By producing relevant, engaging, and unique content for each stage of the buyer’s journey, you can gain their trust. Your content will act as fuel for the force required to retain the customer at each stage and keep continuing the cycle. Now, it is clear that content marketing is linked with customer retention! All marketers should know the different content marketing techniques to retain customers. Content Marketing Strategies Required For Customer Retention Making a sale is like forming a base for your business. But, if you want to sustain in the cutthroat competition, then you should ensure the post-purchase experience of the customer is memorable, adorable, and amazing. You cannot grow your business high unless you start to receive old customers. Content marketing is one of the techniques to gain customers' trust and increase their retention rate. Along with content marketing, there are various other factors that you need to consider. But, here, we will be going to discuss content marketing strategies for customer retention. Consistently Produce Relevant Content Content consistency is very important for achieving the growth and success of your business. But not just any content. Make sure your content carries a unique style and pitch across all publishing channels. All big brands know the power of producing helpful content at every customer touchpoint. Content consistently will help you achieve the following: Credibility, Trust, and Reputation. Did you know that consistently producing high-quality content is more powerful to capture a targeted audience than any other technique? How to maintain consistency when you are grasped by so many other tasks? Well, here is a trick. List Down Topics In Advance Coming up with stupendous and outstanding ideas is not a cakewalk. So, you should start listing down your ideas in advance so that you do not feel stressed out at the last moment. Whenever you get an idea, you should start writing it down. I would like to recommend you create a separate note section on your phone where you can mention all your random, but unique and powerful ideas. This simple trick will help you to create the perfect content that would help you to stay ahead in the game. Moreover, it will help you to come up with the content that your audience wants to digest. Decide Your Content Type Once you have plenty of ideas, then it is time to create the content. But before that, you need to choose the right type of content you want to share. Creating content is not just limited to creating blogs and articles; it also includes generating videos, sharing images, creating social media posts, and so on. Choose the right content that can display your ideas better. For example, content to entertain would go better on social media posts, especially on Instagram. On the other hand, content to inform would go better with a blog post and video creation. Create a Content Calendar To keep track of content consistency, you should create a content calendar. You can create this calendar by using Google Sheets. Create a few headings like Sr. No., Content Main Idea, Content-Type, Content Publishing Platform, and Publishing Date. There you go! With this simple spreadsheet, you can easily maintain consistency in content publication. Use Scheduling Tools to Easy-Peasy Your Work Make scheduling tools your best friends to take your content marketing strategy to the next level. These tools help you to create a post in advance and schedule it to post later on. The scheduling tools will automatically post your content at the selected time. You should have to create a maximum number of posts in your free time and schedule to post them later on. You should choose the time for scheduling your post when your audience is active to bring your post in front of your audience’s eyes. LinkedIn has its own post-scheduling tool. Hootsuite Buffer Sprout Social Sendible These are some of the tools that help to schedule your posts on different social media platforms. Keep Checking In on Your Results After publishing your content, you should find out the number of people who are engaging with your post. The more engagement, the better it is. Otherwise, you need to find out where the problem lies and do a little twist and tweak in your strategy. After that, create content again and post it again. Build Community On Social Media Platforms People from different demographics, belonging to different age groups, different religions, and cultures use social media. In simple terms, most people around the world are present on social media platforms. So, content marketing on these platforms is quite obvious. All social media platforms provide an opportunity to build your communities where you connect with LIKE-MINDED people. You can create a community around your niche, and start connecting with people who are interested in your topic. Regularly posting funny, attractive, informative images and videos along with descriptive captions will let you keep your audience engaged. Whether it is , or so, you should produce creative content that makes your audience listen to you. Facebook, Instagram, LinkedIn, Twitter If you are getting replies and comments, then it means people are showing interest in your posts and want to learn more about your products/services or whatever you are sharing. Well, if your targeted audience is not interacting with your posts, don’t become disheartened. Twist and tweak your content, and try to make it more informative and attractive. You can collect ideas from top influencers who are doing good in your type of niche. Also, you should give some time to yourself because people take time to build trust and start interacting with posts from a new person. Some simple tips for creating a perfect post for social media platforms that resonate with your targeted audience: Regularly check posts created by the top influencers in your field. [ ] Note down important points that make their posts outstanding. [ ] Regularly read the latest news in your field so that you can provide the latest information to your audience. [ ] Add interested people to your group to increase your community. [ ] Create a perfect post on the latest information by using the ideas you have noted down by observing top influencers. [ ] Create Content for Each Stage of the Buyer’s Journey Have you purchased anything without doing any research? Most purchases start with detailed research work, especially online research. This journey starting from research to making a purchase is known as the buyers’ journey. There are three stages in the Buyers’ Journey: Awareness, Consideration, & Decision. It is important to create content for every stage of the buyers’ journey so that you do not lose the targeted audience at any point. By providing adequate content for every stage, you can direct them to sales. Content Ideas for Every Stage For the Awareness Stage At this point, you should create informative content. You should provide the best answers to questions your targeted audience has been searching for. Content formats for the awareness stage are: Blogs post [ ] How-To videos [ ] Social media posts [ ] Ebook [ ] For the Consideration Stage When your targeted audiences start moving to the consideration stage, then it means that you are successful in capturing their attention. At this stage, you have to create content with detailed product/service-related information. When the targeted audience has moved to the consideration stage, they are looking for the top level of educational content. To produce content for the consideration stage, deep-level research is required. The type of content you need to produce at this stage are: Website content and Web Blogs [ ] Product comparison charts [ ] Case studies [ ] Whitepapers [ ] Original research or reports [ ] Product videos [ ] Instructional, product-specific blog posts [ ] Product Documentation [ ] Landing pages [ ] For the Decision Stage When people find your content in the consideration stage insightful, then they decide to move on to the next stage- The Decision Stage. At this stage, people are quite close to making the purchase. You should put in all your efforts and not let your targeted audience leave your website without buying your products/services. Content formations that you need to provide at this stage are: Free Trial [ ] Free Consultation From Experts [ ] Huge Discount [ ] People want to get the premium services at the best price, or they want to have a free trial before actually buying the products or services. Thus, you need to create copies for a free trial, free consultation, coupons, discounts, and so on. These are some examples of different forms of content for different touchpoints with customers. If you are going to post your content other than your website, then you should make sure that platform is worthy of publishing your worthy content. Publish content where your audience is present! Ensure Smooth Onboarding for Customer Through Emails When someone uses your product or service for the first time, then it is an important milestone for businesses and the customer journey as well. Onboarding your customers needs a lot of focus, fine strategy, and attention to detail. Always keep in mind that your competitors are equally vying for attention. To stay ahead of the competition, you need to look for unique strategies. One of the best ways to bring new customers for your products/services is by providing a smooth onboarding process to the customers. To do this, you can send promotional and marketing emails to your customers with a link to your website/e-store. This technique will increase the chances of bringing your targeted customers to your website. Go Where Your Customers Are What if you publish your content where your audience is not present? You may be able to increase website traffic, but not able to get leads. Don’t let your hard work go in vain. Make sure you publish your creative content in the right place. For example, if you want to do guest blogging, then search niche-related websites that are already receiving a huge volume of traffic that can be your customers. Let’s understand this with an example; if you want to sell skincare products, then create guest blogs around skincare product benefits, then post them on the website that has an audience who are interested in skincare products or who want to know how to take care of skin. Moreover, you should make your strong presence by providing valuable content on all the platforms where your audience is present. Omnipresence is necessary for marketers to generate higher profits with their marketing strategies. Enjoy Customer Retention After Implementing These Strategies! Content retention is the essence of business success. Out of a myriad of techniques, content marketing is the best way to keep your customer stuck around to your business. To make your content marketing a successful campaign for your business, you should follow certain rules. Planning, maintaining consistency in content creation, and publishing content where your targeted audience is some of the rules that your need to follow. Within a few days or months, you will start receiving unexpected results.

How Content Marketing Is Helpful In Retaining Customers

We reverse engineered 10 fastest-growing startups from YCombinator W21 to uncover 14 effective SEO content frameworks The inspiration behind this article got , and we wanted to find out why. The top 10 YCombinator alumni from Winter 21 an average of 400% annual growth spent the last month getting under the skin of some of the world’s best-performing startups to discover successful that our SaaS clients can use – in a scalable way. Code200 SEO content frameworks We for traffic growth from YC’s W21 batch. identified 14 frameworks used by the top 10 companies Here we introduce the most popular approaches. Which ones will become part of your SEO content strategy? How it worked We decided to examine YC startups because only the best of the best meet this incubator’s exacting submission criteria. We chose the because all the businesses are roughly the same age and, being around two years old, they will have established a market and be looking to scale up. YC W21 batch From the original 319, we chose the 10 startups with the fastest traffic growth in 2022, using Ahrefs for our analysis. The figures: How much did YC startups grow their traffic in 2022? Search traffic 8 out of 10 of the startups studied grew their traffic by over 550%, with achieving a stunning 11,377% increase. Betterhalf Organic pages 8 out of 10 startups increased the number of pages on their websites that ranked. On average they added 405 pages each. Keywords 9 of the 10 startups increased the number of keywords they rank for, adding on average 29,230 new keywords. Referring domains 10 of the 10 startups increased the number of sites that linked back to them. (We don’t know if this is the result of organic growth or targeted backlinking campaigns.) Domain Rank (DR) They often say that Domain Rating (which is based on the number of backlinks to your site) must hit 80 in order to rank highly on Google. However, although 8 of our 10 startups did increase their DR, their scores averaged out at 41. For some niches, then, a DR as low as 25–30 may still be enough to rank highly. Conclusion: if you want more clicks and rankings, publish more content On average, each startup added an enormous 546 pages to their website. There are always new topics to cover and new keywords to rank for. Read on to discover the most popular SEO content frameworks used by some of 2022’s most successful startups. 14 SEO content strategies top YCombinator startups used to achieve 400% average growth We analyzed the content strategies and keywords targeted by each of the 10 websites on their top-performing pages. We categorized the approaches and ended up with 14 different SEO content frameworks that can be applied to virtually any type of startup. If you can spot any other frameworks, let us know in the comments! 1. How-to guides Appearing on 4 of the 10 startups' websites, this was the most popular framework of them all. has hundreds of guides on how to write emails, such as to and to . Text Blaze say thank you after a meeting ask for a raise ’s huge range of how-tos for Spanish speakers includes detailed commentary on different ways to translate and Poliglota “buenas noches” “papa.” 2. Long-tail topics Targeting niche keywords better addresses user search intent and increases conversion rate, although ultra-specific pages receive a relatively low volume of traffic, so you’ll need lots of them to make this approach worthwhile. Indian matchmaking site has numerous very specific collections of women looking to get married; examples include , those , and brides. Betterhalf widows awaiting divorce Tamil The vast selection of topics on the website includes supremely detailed explanations of even the humble and functionalities. FlutterFlow Form List View 3. High-volume blog content At the opposite end of the funnel, popular topics can be targeted with blog posts. Three of the many highly clickable articles from men’s health specialists were on , , and . Phoenix condom size sexual enhancement pills penis pumps covers all sorts of high-volume topics such as , , and the . Text Blaze Pomodoro timers tone of voice Eisenhower matrix 4. Location-based pages Pages can target users differently depending on which country, state, region, or city they’re in. It's an easy way to scale your content, if your product or service has a geographical component. uses unique , , and templates for every one of the many cities it serves. Zingbus booking route visitor guide targets delivery of Viagra and other medications to men in various cities across Canada, including and . Phoenix Toronto Vancouver 5. Solution-based pages Focus on a pain point your target audience may be experiencing and offer advice. You could write a general, top-of-the-funnel piece that doesn’t directly sell to the reader, or you could make sure your product features prominently in the list of solutions. has a wide range of pages that are each dedicated to an individual health issue, such as and . Phoenix hair loss ED has tons of troubleshooting content, with pages focusing on particular software issues such as and . FlutterFlow gray screen APKs 6. Product-based & feature-based pages Take one product and do a deep dive into its features; alternatively, take a feature and round up all the products that have that feature. has pages covering each of its medications in detail, such as and . Phoenix Viagra Cialis (tadalafil) 7. Listicles Some approaches are evergreen. Listicles continue to be a popular framework – you're reading one now! has a list for every occasion. A of the best places to visit in a given destination city can be multiplied by the number of cities the company serves. Zingbus rundown ’s many listicles include recommendations for and . Poliglota easy English books online translators 8. Documentation Reappropriate existing content from the documentation that has yet to be "shown to Google" – such as product specs and user manual pages – to help people looking for answers to super-specific questions. ’s enormous range of support articles, such as and , act both as documentation and traffic generators. QuickNode eth_gasPrice eth_getBlockByHash Some examples from ’s expansive “Docs” repository include pages on the and . FlutterFlow Stack widget Facebook Sign-In 9. Compatibility Create pages that discuss how well two things go together; they can either be directly related to your business or of more general interest. ’s exhaustive range of astrological sign compatibility are the perfect example of a compatibility framework that is related to the business. Betterhalf pages Frameworks 10 - 14 We’ve tried to keep things brief here, but we’ll happily send you the full list of 14 SEO content frameworks for free. Get our full list of 14 SEO content frameworks for free. This is how we do it Why do some startups choose to ignore SEO? Here at we prove, again and again, how powerful good SEO can be. Code200 We chose two startups at random and considered how we could apply some of the SEO approaches used by the YC W21 cohort. The businesses in our study used between 2 and 7 of the SEO content frameworks featured in our list, so as a rule, we would recommend using 3 or 4. Clay3D.io - 3D model reviewing tool Long tail Many more keywords can be targeted by creating pages on other kinds of 3D models; the possibilities are endless! 3D model heart 3D model skull 3D model skeleton How-to guides Do a little research into 3D modeling to come up with plenty more actions to add to this list! How to make 3D model How to animate 3D model How to scale 3D model Listicles Just mix and match words to make an infinite number of interesting new listicle ideas. Best 3D model sites Best 3D model software Best 3D skull models Free tool or products If it exists, it can be modeled. If it can be modeled, you can conceivably give away a free version. Free 3D model of a car Free 3D skull model Lionpose.com - Skincare for hyperpigmentation How-to guides Even if you want to concentrate on a small number of keywords, there are likely many common ways to fit them into a query or article title. how to get rid of hyperpigmentation how to treat hyperpigmentation how to remove hyperpigmentation how to reduce hyperpigmentation Long-tail topics Just combining these in different ways gives “ ,” “ ,” and “ .” how long does hyperpigmentation last on black skin how long does hyperpigmentation last around mouth how to get rid of hyperpigmentation on black skin around mouth And that’s before introducing multiple skin tones, body parts, and question formats. how to get rid of hyperpigmentation on black skin how to get rid of hyperpigmentation around mouth how long does hyperpigmentation last Listicles Listicles can be inspired either by long-tail or high-volume subjects. best products for hyperpigmentation best vitamin c serum for hyperpigmentation best hyperpigmentation treatment best products for hyperpigmentation in black skin Calculators If time or price is involved, a range of calculators will probably be an appropriate addition to your site. how much does laser cost for hyperpigmentation how many chemical peels to get rid of hyperpigmentation how much is laser hyperpigmentation removal Comparison Lion Pose could make content on a variety of symptoms and conditions. melasma vs hyperpigmentation acne scar vs hyperpigmentation Alternatives Pages can focus on any combination of two Individual treatments; the number of pages is only limited by the number of treatments available. dermal hyperpigmentation laser alternative alternative hydroquinone for hyperpigmentation Conclusions To grow organic search, on your site. Unless you already have 1000 pages, creating new content should be your first priority. increase the number of content pages Backlink numbers are important, but the W21 YC startups' average DR of 42 is enough to rank in many niches. Check your competition: do you really need to go all-in on backlinks? Use frameworks that allow you to . target keywords and topics at scale The fastest-growing W21 YC startups we’ve listed. use between 2 and 7 of the content frameworks Let us apply these frameworks to your product. Talk to us

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What is “growth,” and why do you need to focus on it and its emerging trends even if you’re not a growth professional? The "growth” field refers to the interdisciplinary study and practice of driving growth in organizations, businesses, and startups. The field encompasses various aspects of business and management, including marketing, product development, sales, customer engagement, and data analysis. Growth experts aim to help organizations identify new opportunities for growth, optimize their processes and operations, and increase their revenue and market share. This field draws on expertise and knowledge from various fields, including economics, psychology, marketing, and technology, to provide a comprehensive approach to driving growth in a rapidly changing business environment. In the fast-evolving business landscape, staying ahead of the curve is crucial for companies looking to grow and succeed. As technology continues to advance and disrupt traditional business models, it's more important than ever to stay informed about the latest trends in growth. This article will explore some of the most promising and innovative trends and provide insights into how companies can capitalize on these opportunities to drive their success. Growth Trend 1: Artificial Intelligence and Machine Learning Why AI is so promising AI is increasingly used in growth to automate various tasks and to make better, data-driven decisions. , AI will account for up to 26% boost in the GDPs of local economies by 2030. According to PwC In some cases, AI becomes the essence of the company’s product; in others—one of the tools that helps drive growth. Examples of AI-Based startups A company that provides AI-powered personal chatbots to individuals, allowing them to have personalized conversations and build emotional connections with the chatbot. It uses AI (including GPT-3) to generate human-like responses for the chatbots, improving the overall user experience. Replika: The company provides AI-based personal assistants to help individuals schedule meetings. With the help of machine learning algorithms, they process email exchanges, understand natural language, and automate the scheduling process, making it easier and faster for people to find mutually convenient times to meet. X.ai: : A company that makes use of AI to help pharmaceutical researchers discover new treatments for diseases. By analyzing vast amounts of scientific data and knowledge, it is able to identify potential new drug candidates and improve the efficiency of the drug discovery process. BenevolentAI The company uses AI to help call center agents improve their customer interactions. Its machine-learning algorithms analyze the emotions and behaviors of both the agents and the customers during phone calls and provide real-time feedback and coaching to the agents to help them improve the customer experience. Cogito: But the most interesting thing about AI is that the technology not only becomes the key feature itself but also enhances all the other potential in a company’s growth—you’ll see that we’ll continue mentioning it in the other trends as well. Growth Trend 2: Customer Data Platforms What is CDP, and What Was Used Before? A Customer Data Platform (CDP) is a technology that enables businesses to centralize, consolidate and manage their customer data in real time. It provides a single, unified view of customer data, which can come from a variety of sources, including website interactions, marketing automation, CRM systems, and more. By leveraging this data, businesses can create a more personalized and seamless customer experience, increase customer engagement and loyalty, and drive growth. The worldwide customer data platform software market will grow at 19.5% CAGR from $1.3 billion in 2020 to $3.2 billion in 2025. ( ), source: https://cdp.com/articles/basics/cdp-industry-statistics/ IDC Worldwide Customer Data Platform Market Shares, 2020: The Flight to First-Party Data Is On, and CDPs Win Big, 2020 CDPs are considered an innovation in the field of growth and customer engagement because they allow companies to manage and leverage their customer data in a way that was previously impossible. Before the emergence of Customer Data Platforms (CDPs), businesses typically used a variety of separate systems and technologies to manage customer data. This included Customer Relationship Management (CRM) systems to manage customer interactions, marketing automation tools to manage campaigns and email communications, and analytics tools to analyze customer behavior and track performance metrics. However, these systems often operated in silos and did not provide a unified view of customer data, which made it difficult for businesses to gain a complete understanding of their customers and create personalized experiences. To overcome these limitations, businesses often relied on manual processes to consolidate and integrate customer data from different systems, which was time-consuming, prone to errors, and often resulted in incomplete or outdated information. This made it challenging for businesses to make data-driven decisions and deliver personalized experiences that could drive growth. The advent of CDPs has addressed these challenges by providing a single, unified view of customer data, which can be used for better decision-making and ensuring the success of a business. Examples of companies using CDPs for growth A leading outdoor clothing and equipment retailer, The North Face has used a CDP to increase its marketing efficiency and enable growth. By integrating customer data from multiple sources, The North Face has been able to gain insights into customer behavior and preferences and use these insights to create targeted marketing campaigns that drive sales and engagement. North Face: A CDP is used at Spotify, a popular music streaming service, to improve its customer engagement and enhance growth. The unification of customer data from various sources has enabled Spotify to create a more personalized user experience, increase customer retention, and significantly grow its business. Spotify: Examples of CDPs A startup that provides a Customer Data Platform (CDP) that helps businesses collect, unify, and manage customer data from different channels. By using Segment's platform, businesses can create a single view of their customer data, which can be used to create targeted marketing campaigns, improve customer journeys, and drive growth. Segment: : Another startup that provides a CDP to help businesses manage and leverage their customer data. The company offers a suite of tools and services, including data collection, management, and activation, to help businesses succeed and improve customer engagement. Tealium A CDP startup that provides a comprehensive solution for customer data management and activation. The platform collects, unifies, and manages customer data from various sources and provides businesses with tools to activate this data for personalization, marketing automation, and growth. Lytics: Growth Trend 3: Personalization Why personalization is so important Personalization is becoming increasingly important in driving business growth because customers today expect tailored experiences that are relevant to their interests and preferences. Personalization allows businesses to create more meaningful and relevant interactions with their customers, which can result in increased engagement, customer loyalty, and lifetime value. The technique is on the rise, and more and more startups are using data and technology for these purposes. Examples of Products Based on Personalization Stitch Fix is a personalized styling and clothing subscription service. By using data and algorithms to provide customers with personalized recommendations, Stitch Fix has been able to drive growth and establish a loyal customer base. Stitch Fix: A prescription eyewear company that uses personalization to improve customer experience. Its customers can try on frames virtually, thus enabling the company to provide a more personalized and convenient shopping experience, which has empowered growth and made Warby Parker a leader in the eyewear industry. Warby Parker: Personal Capital is a fintech startup that provides personalized financial advice and management. By using data and algorithms to provide tailored advice and recommendations, Personal Capital has been able to drive growth and establish itself as a leading provider of financial services. Personal Capital: Glossier is a beauty and skincare company that uses personalization to grow its business. Thanks to personalized product recommendations and experiences for customers, Glossier has established a strong brand identity and expanded its customer base. Glossier: AI in Personalization One example is Netflix's use of machine learning to personalize its content recommendations. Here's how it works: Netflix collects data on its subscribers, including their viewing history, ratings, and preferences. The company's AI system uses this data to create a personalized experience for every subscriber by recommending content that it believes they will enjoy based on their individual preferences. The AI system continuously adjusts its recommendations based on the success of previous recommendations, learning from each interaction to improve future ones. This personalized approach to content recommendations has been a key factor in Netflix's growth, helping it retain subscribers and attract new ones. By providing a personalized experience, Netflix has been able to differentiate itself from its competitors and create a loyal customer base. Conclusion To wrap it up, AI, CDPs, and personalization are becoming more and more popular as growth trends in the business world. AI makes it easier for companies to make smart, data-based decisions that lead to growth and efficiency. CDPs give businesses a complete picture of their customer data and allow them to personalize their interactions, leading to increased customer engagement and loyalty. And when it comes to growth, personalization is key. By giving customers what they want, companies can build stronger relationships and ultimately drive long-term growth. By jumping on these growth trends, businesses can stay ahead of the curve and succeed in today's fast-paced and ever-changing business world. These trends are here to stay, and businesses that invest in AI, CDPs, and personalization will be able to take advantage of future opportunities and challenges to achieve lasting success.

Growth Trends in Tech and Retail Industries

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Tendances de croissance dans les secteurs de la technologie et de la vente au détail

टेक और रिटेल इंडस्ट्रीज में ग्रोथ ट्रेंड्स

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Xu hướng tăng trưởng trong ngành công nghệ và bán lẻ

科技和零售行业的增长趋势

What is growth marketing? Growth marketing is a strategic approach to increasing a company's growth by focusing on data-driven tactics that drive incremental improvements. It involves using a variety of tactics and channels to test, measure, and optimize the customer journey, with the goal of driving sustainable growth. One key aspect of growth marketing is the focus on data and analytics. Growth marketers rely on data to understand the customer journey, identify opportunities for improvement, and track the results of their efforts. This includes tracking metrics such as website traffic, conversion rates, customer lifetime value, and customer acquisition cost. Growth marketing also involves continuous testing and optimization. Growth marketers are always looking for ways to improve the customer experience and drive growth. This might involve A/B testing different versions of a website or email campaign, testing different ad copy or creatives, or experimenting with new marketing channels. Another key aspect of growth marketing is the focus on the customer journey. Growth marketers work to understand the steps a customer takes from awareness to purchase, and identify opportunities to optimize each step of the journey. This might involve creating more effective landing pages, improving the checkout process, or enhancing the onboarding experience for new customers. Growth marketers also often use a variety of tactics and channels to reach and engage with their target audience. This might include content marketing, social media marketing, email marketing, paid advertising, search engine optimization (SEO), referral marketing, and more. One of the main benefits of growth marketing is that it allows companies to focus on sustainable, long-term growth rather than short-term gains. It also helps companies to be more agile and responsive to customer needs and market trends, as they can quickly test and iterate on different tactics and channels to find what works best. Overall, growth marketing is a holistic and data-driven approach to driving growth for a company. It involves using a variety of tactics and channels to test, measure, and optimize the customer journey, with the goal of driving sustainable growth. Following are the Growth Marketing Strategies: - Test different versions of your website, email subject lines, or advertising copy to see which performs better. For example, you might test two different versions of a landing page to see which one leads to more conversions. 1. A/B testing - Create and share valuable, relevant, and consistent content to attract and retain a clearly defined audience. For example, a software company might create a blog with helpful tips and tutorials for its target audience. 2. Content marketing - Use social media platforms to connect with your audience and promote your brand. For example, a fashion brand might use Instagram to share photos of its products and interact with customers. 3. Social media marketing - Use email to reach out to your existing and potential customers. For example, you might send newsletters, promotional offers, or personalized recommendations to your email list. 4. Email marketing - Partner with influencers who have a large following in your target market to promote your products or services. For example, a beauty brand might work with a popular makeup artist to promote its products on Instagram. 5. Influencer marketing - Use paid advertising channels, such as Google Ads or Facebook Ads, to reach a wider audience. For example, a clothing retailer might use Google Ads to promote its sale on summer dresses. 6. Paid advertising - Optimize your website and online content to rank higher in search engine results and attract more organic traffic. For example, a travel company might optimize its website for keywords related to vacation packages. 7. Search engine optimization (SEO) - Encourage your customers to refer your products or services to their friends and family. For example, a subscription box service might offer a discount or free month to customers who refer a friend. 8. Referral marketing - Use tracking cookies or pixel tags to serve ads to people who have visited your website but didn't make a purchase. For example, an online retailer might use retargeting to show ads for a specific product to someone who looked at it but didn't add it to their cart. 9. Retargeting - Offer rewards or incentives to customers who make frequent purchases or refer friends. For example, a coffee shop might offer a free drink after a certain number of purchases. 10. Customer loyalty programs - Use data about your customers to deliver personalized experiences, such as recommending products based on their previous purchases or showing them relevant ads. For example, a music streaming service might recommend songs based on a user's listening history. 11. Personalization - Use video to promote your products or services and engage with your audience. For example, a fitness brand might create workout videos and share them on YouTube. 12. Video marketing - Optimize your website and marketing efforts for mobile devices to reach a larger audience. For example, a restaurant might create a mobile app to allow customers to place orders or make reservations. 13. Mobile marketing - Create content that requires user participation, such as quizzes, polls, or games, to engage and capture the attention of your audience. For example, a beauty brand might create a quiz to help users find the perfect skincare routine. 14. Interactive content - Use live streaming platforms, such as YouTube Live or Facebook Live, to connect with your audience in real-time. For example, a fitness instructor might host a live workout session on Instagram. 15. Live streaming - Encourage your customers to create and share content featuring your products or services. For example, a fashion brand might create a hashtag and ask customers to share photos of themselves wearing its clothes. 16. User-generated content - Encourage your customers to leave reviews and ratings on your website or on third-party 17. Customer reviews and ratings Conclusion Overall, growth marketing is a valuable approach for businesses looking to drive sustainable growth and stay ahead of the competition in an increasingly competitive market. By continuously testing and optimizing marketing efforts based on data and customer feedback, businesses can drive significant growth and create lasting value for their customers.

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Types of Influencers You Can Choose Based on Your Niche

How can influencers earn in 2023? Influencer marketing is currently one of the most popular and effective ways for brands to get exposure among their target audience. The market grew from $1.7 billion in 2016 to a projected whopping $16.4 billion industry in 2022. No wonder, according to public polls, around trust influencers when it comes to products advertised by their favorites. To be fair, the idea of influencer marketing isn’t new. It’s always been there, but its ways have had a great transformation over the time and development of technologies. 61% of people First ‘influencer’ collaborations can be traced back to 1700s, when , a famous potter and entrepreneur, produced a special tea set for Princess Charlotte, who was undoubtedly an influencer of her time. This collaboration had an immense effect on the high-end British society and had helped to grow the business massively. It’s safe to say that until  21th century influencer marketing had been based on the same concept as three hundred years ago, and only with the help of social media it has managed to reach totally different heights. Josiah Wedgwood New Influencers and How They Make Money In 2005 a couple of regular guys from PayPal create their little startup for exchanging videos named Youtube. 2010 - Instagram is officially available in AppStore. These two platforms have completely changed the playbook and created a whole new type of celebrities, and only TikTok has had a similar kind of impact ever since. Of course, over the time as some people had started gaining following on the two platforms, they also began to come up with ideas how to gain money from their hobby. With Youtube it is quite simple, content creators receive on average 3-5 $ per on their videos. Youtubers also often collaborate with brands and display the products in creative ways. 1000 views Apart from that, some influencers collect donations during Twitch streams and offer payed subscriptions while maintaining main presence in Youtube or other platforms at the same time. One of the most successful examples is Ninja, a professional gamer and blogger. Three years ago when he had about 12 million followers, Mediakix estimated that he earned around $5.5 million yearly. At that time, about . 80% of Ninja’s revenue was made up of subscriptions For Instagram and TikTok influencers advertisement remains one of the most popular ways of monetization their content. Advertising someone’s product, you’re getting either commissions on sales or agreed rate in accordance with your social media outreach, or sometimes both. However, more and more frequently bloggers tend to develop something of their own. Why Do Influencers Start Their Business? There are multiple for influencers to start their brand or product. First of all, financial freedom. Most of the influencers rely on costs from partnerships with  brands online. However, such a job can’t guarantee a secure future and relying fully on ad customers can play a cruel joke. And secondly, creating something makes it possible to be your most authentic and creative self. Brand collaborations usually imply following a particular strict instruction and image. reasons It’s also important to bear in mind that only big influencers generate great income from subscriptions on Patreon, Twitch and similar services, and micro- / nanoinfluencers are having a hard time to cover all of their expenses exclusively with revenue from Youtube/ TikTok. Currently dream to become bloggers in the future, and the number of the latter is growing exponentially. That is why the most financially smart move for modern small influencers right now is to create some sort of product, so let’s take a look at some of the examples of successful launches. 86% of GenZ Fashion & Beauty Influencers Matilda Djerf is a face of Gen Z fashion and the epitome of the Scandi ‘IT girl’ aesthetic. Her following on different platforms exceeds 3 million people from all over the world. Earlier in her career she would mostly cooperate with beauty and fashion brands, but now Matilda seems to be more invested in her own clothing brand – Djerf Avenue. According to , the brand made a reported $12 million sales during 2021. The Australian Speaking of influencers, it’s hard not to mention the Kardashian and Jenner family, who blew up after the reality show ‘Keeping up with the Kardashians’. Basically everyone in their family has some sort of brand. Kylie Jenner produces makeup goods, skincare and used to have a clothing line with her sister Kendall; Kim Kardashian also owns makeup brand – KKW Beauty, another clothing brand and she is the face of a game Kim Kardashian: Hollywood. Influencers and Tech When it comes to games, Felix ‘PewDiePie’ Kjellberg, who’s mostly known for his Let’s Play videos surely has a grasp on them. In partnership with Outerminds Inc,. he released four games of his own - PewDiePie: Legend of the Brofist ,PewDiePie’s Pixelings, Poopdie, and Tuber Simulator. The last one even ended up being the most popular among the free-to-download applications in AppStore, overwhelming the servers of its publisher. Beyond that, PewdiePie has his apparel line and a book. In general, comprising all of these and some other small ventures,  the networth of Felix is . app 35-55 million dollars Creating a whole game to earn money costs a pretty penny itself. Development and maintenance of professional software is currently affordable only for very big, worldwide famous influencers. So what’s the best solution for micro influencers? Although they dominate the market , most of the time complex, hard-to-develop digital products won’t be accessible for them. That’s when low-code steps in. globally Lightroom/ VSCO presets, personal online consultations, printables, e-books, podcasts and music are just a small portion of all of the available ways of monetization for influencers unwilling to spend thousands on software. Another highly profitable way is cooperation with already existing companies to produce some type of item under the blogger’s name. This can apply to merchandise and to digital products as well. Let’s also take a look at Roblox - a global platform for user-created games. Megan Letter, known under her nickname , initially started as a Youtube blogger filming Let’sPlay videos on The Sims. Sruggling with her bills, she switched to role-playing games on Roblox and started developing games of her own, the most popular of them being Overlook Bay. Its concept is also based around role-play:  raising pets, decorating  homes and meeting new friends is what this thing is mainly about.Now  Overlook Bay alone brings her a steady income stream between . MeganPlays $150,000 and $300,000 montly Similar to Roblox, a sandbox for finding friends and dates lets  create their own matching algorithms to connect followers in a gamified way. Not only does this benefit them financially (access to matching rooms is paid, and creators of them get commissions), but also it helps to keep the audience engaged. waka Another solution that does not involve coding but lets influencers become a part of Web3 communinity is NFT. is one of the first celebrities to embark on this journey – he has already created his own collection consisting of  pictures that Logan describes as being taken in ‘transformative’ 99 days of his life. In addition, the blogger released the NFT game called , that lets users buy hatchable eggs which give rise to exotic animals in the form of NFTs. Logan Paul CryptoZoo And last but not least, numerous content creators opt for creating and selling digital products other than beforementioned. Basically, it can be anything, starting from VSCO presets and ending with online courses on managing personal finance and spirituality, the list is non-exshaustive. Conclusion With the rise of technology and social media we can see a dramatic increase in the number of influencers. There are currently between of them on Instagram , and between Youtube influencers (including only bloggers whose platform is bigger than 100 000 followers).  And even though earlier they would just profit from brand deals, undeniably, now influencers are driving whole industries and creating their own unique products that can appeal to any need and definitely are worth attention. 300 000 and 2 million 31,000 and 220,000

The Future of Influencer Marketing: How Will Influencers Make Money in 2023?

l remember when crypto was still a foreign concept? Bitcoin was this new and crazy idea that people didn't really understand, and it was hard to get people interested in learning more about it. Luckily we're all on board and investing now. Or... are we? Many Bitcoiners make the assumption that since they are interested in crypto, everyone else must be too. But you'd be surprised at how many people are still uninterested in learning about crypto; in fact, a lot of people don't even know what it is. Bitcoin has been around for over 10 years now, and all things considered, 300 million crypto users worldwide aren't that many. So how do we get more people interested? How do we educate the uneducated about crypto and persuade them to invest? This is what I spoke about with one of my podcast guests from last year, Aubrey Strobel ( ). She's the head of comms for the crypto startup Lolli. see the episode here Her mission? To make crypto mainstream, and to bridge the knowledge gap for the 'moms and pops' of the world. I thought it'd be interesting to explore this in more detail; the idea of reaching the unreached with your business concept. Let's talk about it. Aubrey Strobel, Lolli, and Educating the Masses Aubrey Strobel is the Head of Communications at Lolli, a platform where you earn free Bitcoin while shopping online. She discovered crypto in 2016 and worked for a few different blockchain projects shortly after wrapping up her journalism degree. She is a regular contributor for Coindesk, has had her works featured by NBC, speaks globally on crypto and blockchain, and today, both Lolli and Aubrey are household names within the crypto scene. So how did this all start? Aubrey herself wasn't an avid Bitcoiner from the get-go; she was a journalism student interested in social justice. It was only after a recommendation from her friends that she went down to the local Bitcoin ATM and made a small investment. That was the beginning. “I got into crypto through talking to my friends. But then I saw an opportunity to work at a PR firm to share the story and educate people about Bitcoin. It was a very large problem, and a problem that I could help solve or be a voice for.” Years later, she's the head of marketing for Lolli and an avid proponent of crypto use. When I asked her why Aubrey told me: “Freedom is a value that I hold very near and dear as an American, and I feel like that has been democratized in terms of the internet, but hasn't really been done in finance. There's too much power in certain institutions.” With a passion to educate and a mission to make crypto mainstream, Aubrey is the perfect example of someone who's gone out of her way to reach the unreached. She's not only an excellent marketer but also believes in what she's selling; a rare combination. The False Consensus Effect As I said, it's easy to wrap yourself in a bubble of your own reality. Maybe you are super educated in all things artificial intelligence, and so you assume that every company must be adopting it, too; or perhaps you are an active member of the vegan community, and now believe that everyone is going plant-based. It's an incredibly human phenomenon. Psychologists have even given this a name: the . We tend to overestimate how widely our own beliefs are shared by others. false consensus effect In some cases, this is totally fine. It's not a problem if you assume that all companies use the same CRM software as you (because it's clearly the best and most popular). But when it comes to your entire business concept, assuming the knowledge of your target consumer is a dangerous game. “When you're in the industry, you want to shake people and say, ‘This is the future. I hope you can see that too'," Aubrey lamented in our interview. "But blockchain, crypto, all these terms we're talking about now are still kind of confusing to a lot of people.” When you ignore the true education level of your audience, you miss out on a whole lot of potential business. Imagine if Facebook had only marketed to people who were already using MySpace. Your grandma wouldn't be posting pictures of her cats for the world to see, that's pretty certain. Aubrey recognized the education gap in the crypto industry immediately, and her work since then has been pivotal in moving the space forward. The State of Crypto Education “The reason that Bitcoin is great is that it has that scarcity component to it; there is no way to create more Bitcoin." Aubrey explained when I asked why she's a fan of the currency. This is the message she's trying to reach the broader masses with – but there's a long way to go yet. “Right now, the mainstream group of people is just trying to take care of their kids and pay their bills; they're not looking much beyond that. So to say it's the ‘future of finance’, and to throw around terms like DeFi and blockchain... the normal person just doesn't have time to really sit there and figure that out.” It's true. For those of us who have personally invested in crypto and perhaps seen some impressive returns, it's hard to remember sometimes that the industry is still in its earliest stages. We've been reading about Bitcoin since 2009; for many people, it only hit their radar in late 2017. This is where Aubrey and her team come in. “We want to lower those barriers to entry for people. We want to be a resource for people; we're trying to help them in every way possible.” The Lolli Approach Aubrey was brought onto the Lolli team as a marketer, and she very quickly put her own spin on the company mission. “I would say Lolli is leading the charge because we're not after just Bitcoiners. It's not just a Bitcoin club anymore. It's about getting every single person possible.” So, what are they actually doing? Great question. At its simplest, Lolli is like Honey for Bitcoin. You install the Lolli extension and shop at one of their partner stores like Sephora or Nike. When you make a purchase, you earn a certain percentage of Bitcoin back – just like cashback rewards. “However we can get people owning Bitcoin is a good thing for me. I don't care how that takes place. Lolli was a project that I thought I could really get people – the moms and dads, aunts and uncles – into the door with.” It's a genius move. If you look at companies like Honey – the brands that attach themselves to the daily habits of millions of people – you start to see the power of what Lolli is doing. People are far more inclined to try something out if it's easy and doesn't require a lot of commitment. “I think we need to get people comfortable holding and owning Bitcoin, and being their own bank first. And Lolli allows people to do that in a very easy way. Not everyone sees themselves as an investor; they see themselves as a shopper, though. I think most people are accustomed to shopping online. And so that bridge is easier to get people over.” Lolli isn't asking you to put down $10,000 to buy Bitcoin; they're saying “Hey, try this out. You might like it.” And the only money you spend is on buying from your favorite stores, which you were doing anyway. “You can earn fractions of Bitcoin on Lolli every single day, which makes it an even more active wallet than Coinbase or perhaps any of these larger exchanges because people are just finding ways to make it a part of their daily behavior accruing money.” I'm so impressed by the Lolli strategy, and by Aubrey's dedication to educating people through it. It's one thing to talk about the importance of Bitcoin; it's another to actually get people to use it in their everyday lives. This is how you make real progress. The Benefit of Humanizing Your Brand For me, the question that arose from my conversation with Aubrey was this: how can I apply her same logic to my own business? How can we all? Bare bones, this is the situation I see: All of us have a wider audience we aren't reaching with the benefits of our products and services, whether that's because they don't know we exist or because they think we're not for them. Most of us want to get in front of that audience, but we don't know how – because we assume they already know about us, and have decided against us anyway. If we could find a way to reach the unreached and get them to give us a chance, we could see a serious uptick in business. The solution? Humanize your brand. Make it accessible. Tailor it to the mainstream as opposed to the people who already stan you. “Any way that you can humanize a brand is impactful, no matter what that may be," Aubrey explained. "People don't want to talk to brands; they want to feel comfortable, they want to engage. You should have your users want to spend money with you, and make them feel that way when they're shopping.” This makes me think of companies like LUSH in Australia and the UK. Not only is Lush one of the most inviting stores to walk into (smells, colors, textures), but they've also managed to remove all knowledge barriers and educate customers on their many natural skincare ingredients. How have they done this? Well, for starters: They've ditched packaging in favor of naked products (no pun intended). This means that customers can touch and feel the product before they buy it, making the experience more interactive. They have open cupboards and displays so that customers can see and smell all the products before they buy them. They have a team of knowledgeable staff members who are passionate about the products and can answer any questions customers might have. What's more, Lush has become a master of content marketing. They've built an entire website dedicated to educating their customers on the benefits of natural skincare, and they've done it in a way that's engaging and easy to understand. Bit of a left-field example, I know – but seriously, who else from the soaps and skincare industry has managed the same feat on such a scale? We can learn a lot from Lush, Honey, Lolli, and other education-first brands. Humanizing Your Brand: Outreach 101 To round out the newsletter, let's hear some of Aubrey's insights into what humanizing your brand requires. What are the steps, and what should you avoid? First, what not to do Aubrey's big no-no is compromising on your unique messaging. Don't sacrifice what makes you special just to get in front of a bigger audience. “A lot of these crypto companies are really trying to dress themselves up like banks. And that's exactly what we were trying to get away from. We're not trying to be banks anymore. We're trying to have this idea of freedom. And so I think really lean into what makes you unique, no matter what that may be.” Lolli doesn't shy away from its identity as a crypto company. It does, however, make an effort to meet people where they are, and to make investing feel more a part of everyday life. “We're trying to be the fun bank. We want to add different incentives like interest accounts and things like that.” Aubrey's advice A big part of the Lolli strategy is about making waves through social media. Lolli accounts aren't posting the latest stock prices or industry news; they're sharing relatable content and building a personality. “We've made our Instagram sort of a meme account. Our Twitter account puts out memes, but it sort of just trends with topics that are happening. We also have other channels where we offer the best Bitcoin back deals that you can get on Lolli." You might be thinking – a meme account? Seriously? No one's going to trust a meme connoisseur with their time and money. Well... you'd be surprised. “People make jokes about memes, but meme advertising is a new strategy that’s going on. People even argue there will be Chief Meme Officers in the future, because that kind of content is important for companies to relate, and it's easy engagement.” And of course, there's the education aspect; the whole goal of Lolli is to make Bitcoin more accessible. Aubrey makes sure that their marketing strategy supports this mission. "We can't just bring people in and then not educate them. Once you own Bitcoin, we want to explain to you why it's a better currency than people have already, and how to take care of that money. Because Bitcoin, while it is very simple in some ways, it can be very complicated.” Aubrey warns that we shouldn't be shying away from social media; it's where the crowds are, and where you'll make the most noise. “For people who may not know how to guide their company or personal brand, I would say just start today. Some people feel kind of intimidated by these platforms – that maybe they couldn't have a voice there. I think just start today and be consistent with your content.” Are You Reaching the Masses? I love today's newsletter topic because it's such a thought-provoking one. Are you accidentally cutting out a huge potential audience by failing to educate? Are you humanizing your brand in a way that makes sense, or are you selling yourself short? Aubrey really showed me that passion is one of the key ingredients to a successful outreach strategy. You need to believe in your mission. You need to want people to find your product and want their lives to change as a result. Trying and failing to reach a broader audience? Meet people where they're at – don't make them come to you. Attach yourself to something they interact with on a daily basis. If you can't do that, double down on your social media strategy and make sure you're being personal, relatable, and consistent. Thanks for reading, everyone. What's your strategy for reaching the unreached? I'd love to hear it below! Also published . here

How to Reach the Masses: Marketing to an Unreached Audience

One of my favorite spots on the internet is a website where simple stories are told.  These stories in less than 500 words tell beautiful tales of landmarks around the world. They transport the reader to places they've never been to and form a knot of desire in their heart. And that's why marketers love stories - because they create desire and inspire action. Humans have a long history with stories. Our ancestors told tales of creations and gods and conquests. We watch movies and read books because of the stories in them. Religious icons communicated their ideals with stories. And stories that resonate with customers and prospects might be what your company needs to grow its bottom line. I believe in email marketing. And while there is the juicy benefit of gaining an average of $36 for every $1 spent. I'm invested in the human aspect and the promise of a genuine connection. When you connect with people, it's easy to sell to them. And a tried and true method to connect with others is by telling stories. Spam and storytelling as a rescue Spam is at an all-time high accounting for 45.4% of all emails received in 2021. Nothing repels people faster than spammy emails. And it's an easy way to fail when it comes to marketing with emails. This is where storytelling comes in. And if it's going to make any difference, telling stories through emails has to be done right. 3 ways to tell stories using email campaigns Here are 3 ways to leverage stories for your email marketing campaigns so that you can sell your products, rally fans, and drive your bottom line like never before: 1. Tell stories with your welcome email sequence The welcome sequence is the first series of emails your subscriber receives from you. Tell your story (the founder's story), your brand story, the story of the people who use your products, and the contact's story. The number of stories you fit into your welcome sequence depends on the number of emails in a sequence. But make sure that each email in that sequence tells a good story. Stories resonate with contacts and show them why your product will be the best thing that happened to them. A skincare company. Who did this? The company’s welcome email sequence told three stories. The first was why the company and its line of products were created. The second was how it helped prospective customers. And the third was stories (call them testimonials) of customers who have trusted them in the past. This did not come in a particular order so yours don’t have to. 2. Interview your happy customers and use their stories as email copy You have probably used case studies at one time in your business. Well, your case studies don't have to sit pretty on your website. Take them to those who read your emails. Retell the story in such a way that it grabs their attention and reassures them that yours is the best bet to make. You could also ask your customers how they feel about your products and how they have used them. Their answers will then be turned into standalone promotional email campaigns that build trust and drive sales. A pet food company. Who did this? For a standalone email campaign, this company’s email marketing team interviewed a customer and her pet. The customer told them a story of how much the pet's life has improved while using the company's products. The email came with a 'Shop Now' button to encourage the person at the other end to take action that will lead to sales. This is a very effective style because it places a happy customer ahead which solidifies trust in the prospect and then inserts an effective call to action. 3. Encourage them to be major actors in sharing their stories Email marketing is Batman and social media marketing is Robin. User-generated content on social media is a big deal and you can use emails to publicize challenges and encourage people to share their stories on social media. All the better if they get to win something at the end of the challenge. A physical fitness company. Who did this? It's easy to come across branded hashtags on social media. But this company also informed users of social media challenges with emails. By joining their emails and social efforts, they fostered a sense of connectedness and thoughtfulness, building community, brand awareness, and inspiring desire for their products. The short of it For the promotional content for a movie, some extras were interviewed and asked what it meant to be an extra starring next to a big actor. One extra replied that while the main character was who everyone recognized, he (that’s the extra) was the main character in his own life and even in the movie. This stuck with me. In relating this to email marketing, you realize that people view your products as appendixes. Your prospects are the stars of their shows. And your product's job is to make their lives easier and better. When you tell stories of how this can happen, it becomes easy for them to choose you and your product. It is a win for them and a huge win for you. Happy marketing!

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