SocialPilot has the complete range of features our company needs to accomplish what we want - simply and efficiently. Not to mention the significant cost savings as well.

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SocialPilot | 100,038 followers on LinkedIn. SocialPilot is a powerful social media suite for agencies, SMBs, and multi-location brands. | SocialPilot is a powerful social media suite for marketing agencies, small and medium businesses, creators, professionals, and any individuals who want ...

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SocialPilot manages social media, schedule social media posts, improve engagement, and analyze results.

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SocialPilot has 5 employees across 3 locations and $2 m in annual revenue in Y 2020. See insights on SocialPilot including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft.

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I have been a loyal customer since SocialPilot started. Lately, they have really dropped the ball on trust. I can&#x27;t trust that they will deliver my content as scheduled or not lose the content that I&#x27;ve scheduled. If you&#x27;re a marketing company or a manager, you&#x27;re the one that looks like a ...

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Perhaps it’s because of their relatively unknown status, but SocialPilot doesn’t have much in the way of third-party integrations or apps. This is one area that hurts the platform&#x27;s chances with bigger companies, who’ll likely have larger technology ecosystems—not just social media related.

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SocialPilot&#x27;s iOS companion app brings the power of social media management to your device. You must have a SocialPilot account to use this app. SocialPilot is a social media management and engagement platform for marketers of all sizes. Connect your accounts to seamlessly manage Facebook, ...

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Here are some tools that allow you to schedule Pinterest posts for the future Pinterest posts can be an awesome marketing tool and get a ton of reach. However, Pinterest’s native scheduler only allows you to schedule posts for up to 2 weeks in advance. Here are 4 tools that allow you to schedule Pinterest posts as far into the future as you’d like. Pinterest Scheduling Tools 1. OneUp OneUp is a social media scheduling tool that supports (both Personal and Business accounts), LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, TikTok, and Stocktwits. Pinterest : OneUp has a Free Plan, so you can schedule Pinterest posts for free. Cost : 4.8/5 (290 reviews) Capterra reviews Connecting your Pinterest account When you sign up, you can connect your Pinterest account(s) from the Accounts page in OneUp. OneUp supports both Personal Pinterest accounts and Business Pinterest accounts. Then click “Create a post”: Then choose which Pinterest account and which Board you want to post to. If you have multiple accounts connected, you can post to multiple accounts at the same time: Just like when you create Pins on Pinterest itself, OneUp allows you to add Pin titles, descriptions, and destination links for your Pins: OneUp also has a Canva integration, so you can create an image in Canva and add it to your post without ever leaving OneUp. Then choose for it to either post once or automatically repeat at whatever interval you want, and then schedule your Pin or add it to your Drafts folder: OneUp’s website: www.oneupapp.io 2. Social Pilot Social Pilot is a social media scheduling tool that supports Pinterest, LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, and Telegram. : Social Pilot starts at $50/month Cost : 4.4/5 (327 reviews) Capterra reviews 3. SocialBee SocialBee is a social media scheduling tool that supports Pinterest, LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, and TikTok. : SocialBee starts at $19/month Cost : 4.5/5 (24 reviews) Capterra reviews 4. Loomly Loomly is a social media scheduling tool that supports LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, Pinterest, YouTube, and WordPress. : Loomly starts at $35/month Cost : 4.7/5 (446 reviews) Capterra reviews

4 Tools to Schedule Pinterest Posts

Here are some tools that allow you to schedule LinkedIn posts for the future LinkedIn posts can be an awesome marketing tool and get a ton of reach. However, . you cannot schedule a LinkedIn post natively on LinkedIn itself Here are 4 tools that allow you to schedule LinkedIn posts in advance. LinkedIn Scheduling Tools 1. OneUp OneUp is a social media scheduling tool that supports , Twitter, Facebook, Instagram, Google Business Profiles, Pinterest, TikTok, and Stocktwits. LinkedIn (personal profiles and company pages) : OneUp has a Free Plan, so you can schedule LinkedIn posts for free. Cost : 4.8/5 (290 reviews) Capterra reviews Connecting your LinkedIn account When you sign up, you can connect your LinkedIn account(s) from the Accounts page in OneUp. OneUp supports both personal profiles and company pages on LinkedIn. Then click “Create a post” Then choose which LinkedIn account you want to post to. If you have multiple accounts connected, you can post to multiple accounts at the same time. Then create your post. You can @mention company pages in OneUp by typing “@” and then some letters: Next, you can add a photo, GIF, or video directly from your computer, create an image in OneUp’s Canva integration, or choose a professional photo from the Unsplash integration: You can also choose to post with a link preview if you have a link in your post. Then you can click the “Preview” button and see how your post will look on LinkedIn: Here is how this post will look: Then choose for your post to either publish once or have it automatically repeat. For example, this post will repeat every 3 months: Then either Post Now, schedule it for a date in the future or add the post to your Drafts folder. OneUp’s website: www.oneupapp.io 2. Social Pilot Social Pilot is a social media scheduling tool that supports LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, Pinterest, Telegram. : Social Pilot starts at $50/month Cost : 4.4/5 (327 reviews) Capterra reviews 3. Sendible Sendible is a social media scheduling tool that supports LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, Pinterest, YouTube, and Wordpress. : Sendible starts at $29/month Cost : 4.5/5 (94 reviews) Capterra reviews 4. Loomly Loomly is a social media scheduling tool that supports LinkedIn, Twitter, Facebook, Instagram, Google Business Profiles, Pinterest, YouTube, and WordPress. : Loomly starts at $35/month Cost : 4.7/5 (446 reviews) Capterra reviews

4 Tools to Schedule LinkedIn Posts

20 Best Social Media Management Tools for Small Businesses

Hey there! If you’re looking for the best Content Marketing tool for your Business, stick here! Because I’ve made a list of tools for you that you need for your Content Marketing in 2020. I’ve used a lot of tools for my Content Marketing and shortlisted a few that are a must-have if you are to market your business through social media and Content Marketing. The field of digital marketing technologies is growing yearly. What has worked in the past may not be effective now– and unless you upgrade your strategies and tools, you will miss the chance to engage your audience and expand your company. There are hundreds of resources used for content management, some free and others very expensive. We also cover thousands, from the definition of material to development and help, automate and more. This surely seems like a very simple solution but can be overwhelming-finding just the right tool, to begin with. The tools I’m going to share with you have unique features that are essential in Content Marketing. They don’t compete with each other rather complement each other in making your Content Marketing stronger! Here is the list of 13 must-have tools for Content Marketing in 2020: Content Studio: Grammarly Social Pilot Wordpress SalesHandy Hubspot Vidyard ClickFunnels Google Pexels Slack GroupBoss Question DB Content Studio: For those who don’t like reading, we made a video for you Content Studio is a Content Marketing tool that gives you about everything you need one needs. It keeps your update for what’s HOT in the market, what your competitors are doing, what’s new, what are people talking about and help you find influencers through it Content Discovery feature. How would you feel if I tell you that Content Marketing is as easy as sipping a cup of coffee? Well, Content Studio does that for you. All you have to do is Sign up to the free account and link your social media accounts to Content Studio and It will keep your accounts engaged through Content Automation. Simple as that! Content Studio will do all the work for you with its’ amazing Content Automation feature. Not forgetting about the Insights! I mean what use is a tool that doesn’t give you Insights of your Content? Any tool that lets you manage, automate, communicate and schedule but doesn’t provide you with the Insights afterwards? Scroll down because it might help you manage your Content but is of no help in when it comes to growing your business through Content Marketing. In a nutshell, what you get under one roof from Content Studio: Content Discovery Content Curation Analytics and Reporting Content Automation Social media scheduling Social media Scheduler Social Inbox Chrome Extension That also, in such affordable pricing. Grammarly is a game-changer. I'm not, of course, what you would call "into details" but if it weren't for brilliant editors, you'd be tearing me apart right now for the multitude of grammatical errors littering my blogs. Grammarly Just as Grammarly’s new ad says: “Helping you Connect” Grammarly is the best tool that helps you correct grammar and provides you with a bunch of synonyms and antonyms with each word, reducing the error rate by 80%. Thereby helping you write professional blogs in no time. SocialPilot: Social Pilot is a user-friendly tool, helping you market your brand easily with their Content Curation and social media management features. SocialPilot is developed to help users increase the effectiveness of their web marketing campaigns and activities and save time and energy. Moderately priced and fully incorporated, a wise choice for agencies Wordpress: If you're interested in making awesome blog content with ease, then WordPress is your resource. WordPress provides marketers with the resources they need to build a website or blog, as well as easy-to-use content creation publishing platform, upload content, visitor monitoring, and a range of plugins to help automate the marketing method. SalesHandy: Email Communication is a basic need for every salesperson You want to reach out to prospects and close the deals. SalesHandy makes this conversation smooth. You can send cold emails and email campaigns to the audience and track emails for free. Also never miss getting back to your customer by using the Auto-Follow up and email scheduling feature. To avoid the machine type interaction, use the Mail Merge option to increase the personalization and get more open rates. SalesHandy analytics will give you the overall performance report based on your campaign to get behavioural insights from email communications and to know the recipient’s engagement faster. SalesHandy is one of the most affordable and easy to use tools that comes with free Email tracking for a lifetime along with email scheduling. Features: Sales Enablement Email automation Email tracking Email Outreach Email Marketing Cold Email Email Follow up Hubspot: Is a well-known tool and a great blog to follow if you want to learn all about content marketing. Typically, they are focused on inbound marketing, so they 're great for small businesses, in particular, to help them build a solid content marketing strategy. It is a good platform to assist with anything from content curation to management, social scheduling and email processing programs. Vidyard Vidyard is a video marketing network that allows you to host, distribute and advertise video content on your website. They offer a marketing solution to help you close further deals, but the marketing solution is what I'm more accustomed to. Vidyard's video analytics are comprehensive, you can run A / B tests and configure images, and you can also submit images over a specified period of time to further catch leads. ClickFunnels ClickFunnels is a content distribution service that lets companies build publicity and from zero. They allow advertisers to pick the best-suited market funnels for their company needs. Tools come with a lot of pre-built selling enclosures and models to fasten and automate the operation. sales funnels Google: If you a Beginner, you must be wondering what does Google Search Engine has to do with Content Marketing? Google is of vital importance in Content Marketing. With Google’s tools including Keyword Planner for keyword analysis, Google Analytics for an in-depth summary of the success of the content over time, Google Search Console, Google Trends, etc you can make your brand reach ranks in no time. If you’re a Content Marketer, you must know how vital keywords stand in Content Marketing. Google Keyword gives you the most accurate results when it comes to Keyword research and ranking and one can totally rely on them. Pexels: Pexels gives you free stock photos that also HD. Now you must be wondering why is this in the list since it’s no Content scheduling tool. Well, you do need some great Images for your Marketing. Pexels provide you with the ultimate HD - license-free images. Slack: Slack is a platform for networking and teamwork in the workplace. The software is built to help users collaborate with other individuals and teammates remotely from anywhere in the world. The Slack Platform consists of networks where teams will work together and exchange ideas. This allows the deployment of other software, such as Google Docs and Dropbox, meaning you don't need to abandon the Slack workspace. GroupBoss: Groupboss.io is a cool tool collecting emails from your FB group and the leverage your content via emails to get more traffic. Question DB You don’t want your readers to be bored with your writing and yet you can’t find something engaging and awesome. This tool is the ultimate solution for writing engaging content. It is easy to use tool that gives you a ton of exciting trending blog ideas on your niche. My words: This is the list of tools that I need for my Content Marketing. If there’s any tool that you love and is missing from the list, let me know in the comment section below :)

13 Must-Have Tools for Content Marketing in 2020

If you’re looking for the best tools to grow your social media then look no further. In today’s article we’re going to delve into how you can find the tools that can help you grow your social media presence with the least amount of work possible (we like to be efficient). And because social media is such a force to be reckoned with in today’s world when it comes to growing a personal brand or growing a business, there’s no shortage of tools that you can use that will help you not only grow your social media, but also automate a lot of the manual (boring) processes. We’ll look into hashtag research tools, scheduler systems, apps that help you track user actions, content and creative platforms and much more. So, if you're looking for the best social media growth tools then look no further. Buckle up and let’s dive in! Later Later is a great tool to use if you want to grow your social media because it automates your content posting strategy. Later gives you the ability to plan the content you want to post on your social media (specifically Instagram, Facebook, Pinterest, and Twitter) and then allows you to schedule AND analyze how those posts did. We at Arie Marketing are huge fans of using scheduling tools like Later to grow your social media because when you create a solid content strategy along with posting consistency and frequency it’s a really great way to keep your current followers happy, but also reach a lot more. How It Works: With Later, you get a visual content calendar that gives you a proper user experience.  You can get up and running in minutes and start posting. They also provide a drag and drop tool to help you preview your feed before you post which helps you create a better “Instagram wall”. Another key benefit of Later when you’re looking to grow your social media is that they are which means it’s 100 percent safe to use without any fear of being banned from their platform (and that’s a huge benefit) Instagram partners AgoraPulse AgoraPulse is truly a cross platform tool that helps you grow your social media. I like to think of it as an all in one platform because you can do practically anything and everything that a tool could do to help you grow your social media. With features like engage, publish, listen, collaborate, measure / report, audience, and shared calendar along with integration on Facebook, Instagram, Twitter, YouTube, and LinkedIn -- AgoraPulse is known as being one of the most popular social media tools that’s proven to grow your online presence. How it Works: Engagement: All about managing your messages in one specific location. In other words, you can connect all your social media channels with the ability to respond to all messages in one place (which is super awesome and saves you a lot of time). AgoraPulse also offers an automated inbox assistant which gives you the power to harness automatic moderation rules that feed messages to where they need to go (spam to spam, questions to the right team member). Publishing: As with engagement, publish gives you the ability to schedule your social media posts all in one place.  So for the platforms we mentioned above, you can schedule your content for increased frequency and consistency which helps you grow your social media faster and on auto-pilot. On top of those features, you have listen, collaborate, report, audience, and shared calendar. Canva Canva’s an awesome tool that will help you grow your social media based on creating awesome looking graphics. It’s always free (paid options are available) and they pride themselves on helping anybody regardless of their design experience to create beautiful designs AND documents within the blink of an eye. How it Works: Before you can do anything you’ll need to create a free account. Once you do, you can start designing things that will help your social media grow. Canva offers templated designs that rival the best photoshop creators and gives you quick and easy to edits of logos, posters, business cards, flyers, resumes, infographics, album covers, banners, book covers, and much MUCH more. One often overlooked aspect of getting more growth on your social media is creating good looking graphics. Canva is a true to form photoshop alternative that anybody can use right now to plug and play their copy to post directly to their social media accounts. This results in great looking graphics that can help brand you in a way that sets you apart from your competitors. Like I mentioned earlier, Canva is fre forever, but they offer a paid package starging at $9.95 per user per month billed yearly. They also offer the same plan on a monthly basis for $12.95. Unsplash As we just learned, good looking graphics and images are now a critical part of growing your social media. Enter Unsplash. Unsplash is one of the tools that provide creators with freely usable images. It’s pretty cut and dry, but i’ll break it down a bit more. How it Works: Unsplash gives you the ability to download any of their photos and use them for free. Whether it’s for commercial or non-commercial use, it doesn’t matter.  You don’t need to provide any permission or attribution (although they mention it’s definitely appreciated). What is NOT allowed, however, is that the photos cannot be sold or redistributed without significant modification. I’ll leave what “significant modification” means up to you, but  in other words don’t sell the photos or use them for a website that is similar to Unsplash. All that being said, Unsplash is a great way to find image content that you don’t have to create yourself. Plus, it’s better than using stock photography because anybody with half a brain can tell that you purchased that basic image of a doctor smiling in your ad. SocialPilot SocialPilot is a simple and cost-effective tool designed to grow your social media platforms. Geared toward small businesses, professionals, marketing agencies & teams, along with an enterprise edition, SocialPilot can help anybody grow their business using social media. How it Works: SocialPilot allows you growth tools that help you boost your social media presence. They offer things like scheduling (similar to Later), a social media calendar, bulk scheduling, content curation, RSS feeds automation, and a browser extension. On top of that they give you analytic insights that help build better strategies for your social media. Another cool feature of SocialPilot is that you can manage your teams AND clients to boost your team’s effectiveness. SocialPilot is a bit pricey if you’re just starting out with their base package at $30 per month.  That package allows your up to 25 social media accounts, 2 Facebook ad accounts, 3 team members. That said though, it does not allow you white labeled reports, a social inbox, client management, OR a concierge setup. So, if you can swing the small team package ($50 per month) we’d recommend that. Whatever your case may be, SocialPilot does offer a 14 day free trial with no credit card required. Hootsuite One of my personal favorite tools for end to end social media management is Hootsuite. Hootsuite has been around for a long time and they’ve had some big named clients such as GE, Marketo, SXSW, and Melia hotels to name a few. Obviously, they know a thing or two about how to help you grow your social media. As with the other platforms like Later, AgoraPulse, and SocialPilot -- Hootsuite offers a post scheduler where you can plan, create, and schedule your content all in one place. This saves hours of time for you and your team which will help you grow your social media. As with the others mentioned above, Hootsuite also houses an all-in-one inbox system that gives you the ability to engage with your users across all platforms inside one inbox. Now, keep in mind that just because these features have been mentioned above doesn’t mean they are exactly the same. I recommend testing out which one works best for you based on detailed features and pricing. Lastly, Hootsuite offers a teams area that helps you manage your social organization with smart team management and permissions. If you’re looking to give Hootsuite a test-drive, you can head over to their website and try their platform for 30 days absolutely free. Iconosquare Iconosquare is a popular Instagram and Facebook analytics platform that gives you in-depth statistics so that you can grow your social media presence. Founded in 2011 under the name “Statigram”, Iconosquare is now a partner with Facebook and helps provide some of the biggest brands and businesses with detailed reporting of their social media platforms. Iconosquare gives you two options when it comes to pricing. You get to choose from a yearly or monthly option with their lowest plan being $39 per month ($29 per month if you choose an annual package) With the base package you get a range of tools like 3 social profiles, 2 team members, 3 competitors per profile, 3 hashtags per profile, Facebook & Instagram analytics, industry benchmark, conversations, a post scheduler, and XLS reports. While that’s awesome, you do miss out on a lot of other great features when you go subscribe to their basic plan. You won’t be getting any PDF reporting, a custom dashboard, tags or mentions, white label reporting, or a customer success program. As always, if you can swing the better packages, then I’d recommend starting at the “advanced” package. They do however, offer a free trial that you can start without any credit card information. Edgar A very popular platform that’s gained a lot of traction in the past year is Edgar. They pride themselves on helping you grow your social media by spending less time on managing your social accounts (yep, you heard that right), being strategic about what kind of content you’re posting and when you’re posting it (content type and content time), and simplifying and automating the process of your social media. Their platform is made by entrepreneurs for entrepreneurs. Some of Edgar’s features are auto variations, posts generated by using their browser extension, category based scheduling, continuous posting among others. Edgar’s content library allows you unlimited upload space so that you can pull the content right from the library automatically. You can create a library of updates which automatically upload to your social media from almost any source. And Edgar wouldn’t be complete without a seriously cool A/B test social messaging that gives you the ability to test variations to see which messages click or “connect” better with your audience. One really cool feature about Edgar (HashtagsForLikes has this too), is that you get a real human support team. You can talk to real people anytime Monday through Friday from 8-5pm via email. CrowdFire Crowdfire is a mobile based tool that helps you manage your social media all in one place. Crowdfire gives you content, publish, analytics, and mentions abilities. They really push for content curation while you focus on your overall content strategy which can help you post more frequently with their help  While their mobile first platform can be beneficial, I typically prefer to use desktop based applications when growing my social media channels. But, for those of you who like the mobile first feel, Crowdfire is a great tool that you can use to spruce up your social media. All you have to do to get the best content curated for your accounts is enter your topics.  There’s no necessity to browse across the web to try and cherry pick topics. Crowdfire does it all for you right there. It doesn’t matter if you have a blog, ecommerce store, or a b2b website because you can connect your shopify account OR your etsy account. Crowdfire also gives you the ability to connect your WordPress or medium blog. Conclusion We hope that’s helped you find the best tools to grow your social media. Out of these 11 tools, there are some real gems.  Like I mentioned above, I recommend researching them all and then choosing the right ones based on your specific needs. While some of these do the same things, there are more than likely tools that are better suited to you which will, in the end, give you a better user experience while being more cost effective. Our goal was to help you understand that there’s a ton of different tools that you can use that will undoubtedly help you grow your social media without breaking the bank. We want to hear you!  Were there any tools on this list that you’ve used that helped you grow your social media? What are you doing right now that is helping you grow your social media? Lastly -- what did we miss? Leave us a comment with your recommendations and feedback.

9 Beneficial Tools To Grow Your Social Media in 2020

Without wanting to sound like an alarmist, the current pandemic has forced businesses to depend more than ever on a digital strategy. Overnight, the offline channels of live-events, conferences, trade fairs, and face to face interactions disappeared. The solution to the enormous challenge of social distancing is to mitigate this loss. In the coming months, your clients will be less open to letting you walk into their offices or shake hands. No one knows how long this will last for, or the subsequent long-term changes that Covid-19 will bring in the way companies work and market themselves. At the same time, it has become the reason for the huge leap in business strategies. The panic mode has set entrepreneurs thinking on the lines of digital strategies to survive the current situation, attract new customers and stay relevant to the existing ones. Going digital is certainly the key to keeping your business alive. How early you make a move to meet the crisis is precisely the deciding factor for those who will scale the business when this ends. Here are the top 7 ways that will help you scale your business post-COVID-19: Although your customers and audience may be spending less, they are still spending. This means, instead of risking their pennies, they want to buy from businesses they trust. The 7 ways you can prepare your marketing activities to scale your business during and beyond the Coronavirus pandemic are: Retain existing customers Forge a price increase Building visibility in front of potential clients Touch base with your clients proactively Customer support is the new marketing Analyze and measure Test, learn and tweak Let’s learn about each of these strategies in detail. – The adage goes “out of sight means out of mind”. If you do not touch base with your customers, you risk losing them. Also, it is 5 times cheaper to retain an existing customer than to acquire a new one, as per . #1. Retain the existing customers Invespcro Marketing automation helps you stay in touch with your users at scale. Stay away from spamming them with cold emails or broadcasting promotional messages. Rather, send contextual and personalized messages to those who want to hear from you. Deliver a creative and thoughtful marketing campaign to boost your ROI. Doing this systematically frees up your time and resources. Think of using content as a means for a tactical digital marketing campaign, to . Share the innovations the pandemic led you to bring out. Promote what differentiates you from the competitors and the new clients you won. retain existing customers Share case studies of how your product helped customers increase their business or productivity. Don’t miss out on engaging with your audience on social media. LinkedIn, Facebook and Twitter are some of the platforms where your audience is reviewing your business, talking about the purchase experience and exchanging their views. Use social media management tools such as to learn more about the market and what your customers are saying about your brand. SocialPilot Takeaway – Your messaging has to be valuable and appropriate. Ditch advertising about your business or being salesy. - The way you deal with customers in the current humanitarian crisis is going to last forever in their memories. , an accounting software made an impactful move by postponing payroll subscription changes to help with the cash flow and shared it with their customers via email. #2. Forgo Price Increase Quickbooks Even if you are high in the demand product line in the current situation, consider delaying the price hike until the situation improves. This is the time to serve the community, not take advantage of the situation. Takeaway: Plan a price hike strategy for the good times that should benefit the community, employees, customers, and the company. Map out customer preferences to add value to the product to back for the increased prices once everything is back to normal. - With social distancing and staying home becoming the new normal, people are spending more time online than ever before. Surprisingly the paid ads have become cheaper, and they are producing more ROI than before. #3. Building visibility in front of potential clients 71% Along with paid advertising, virtual events have helped businesses increase their visibility. Necker’s Toyland, a toy store in the industry since 1984, in Connecticut, came up with the concept of virtual store round for kids to choose their preferred toys and free delivery and curbside pickup too. Source: Takeaway: Whether you are using paid marketing or leveraging organic channels of advertising, communicate your message with empathy to connect with the readers. - The uncertainties of the current crisis have made it imperative to stay connected with your clients proactively. The working styles have undergone a massive transformation; the economy is shaken and the clients need to be updated about the every minute change for an unshakable bond. #4. Touch base with your clients proactively While emails and calls are the handy means to convey important messages, you can resort to updating information on your website through banners. Unpredictable being the new norm, flexibility with your availability can build a lasting impression with your clients. Update your working hours, opening and closing times across all the online platforms to keep customers informed about the changes. Google came up with a complete guide to help businesses update their information conveniently: Source: Takeaway: Create a “resource hub” on your website or social media that can act as a one-stop-solution for an audience looking for regular industry updates. You can either create the content yourself or curate the available information. - Customer support reps are rapidly adapting to the constantly changing customer scenarios since the impact of Covid-19. #5. Customer support is the new marketing The customer support tickets have been the highest during these times, which has allowed businesses to delight the customers by offering outstanding customer experience. Average weekly tickets have gone up by as compared to 2019. 24% Train your support executives to practice empathy when dealing with customers as someone who would have reached out might be impacted by the situation personally. You can’t leave any opportunity of telling the customers how you are there to help them and others in need by personalizing your customer support. Apparel brand uses SMS marketing to get in touch with their customers to communicate and engage with them immediately. helps you automate your SMS marketing to ease off some burden from the support and marketing teams. Alala JookSMS Takeaway: Offering cross-platform support on live chat, email, SMS, WhatsApp, calls, video calling and social media is a good way to exceed customer expectations in the current scenario. - While being creative and innovative is the key, it is equally important to keep track of what is working for you. Analyze the customer response to your content, support experience, communication strategies, and use these analytics to alter your strategies. #6. Analyze and Measure Use Google analytics, and your social media ROI to understand what is keeping you afloat in the market. Instead of assuming what your customers want, use an online form builder such as to receive their perspective on your business and analyze your offerings. 123FormBuilder Takeaway: Conversion Rate Optimization helps to identify the minutest changes that can prove to be the game-changer for you. - While few things might work for everyone, most of the process is unique to every business. #7. Test, learn, tweak Try new strategies, analyze the results, and implement the changes to come up with a tailor-made approach for your business. Keep a keen eye on the latest government updates on the new policies and tweak your strategies accordingly. You can even seek inputs from customer behavior on social media to understand their preferences and offer them customized services. Takeaway: The market being fluid doesn’t give you much time to adjust your strategies. The need of the hour is the speed to market at a scale never witnessed before. It’s time to make quick decisions, quick experiments, and if something fails, move on! The challenges that followed Covid-19 have raised the bar for every business. Digital marketing is no more an emergency fit-in. It carries a long-term value even as the world gets back to functioning normally. These digital marketing strategies will make your business more resilient to deal with the pandemic and beyond. Feature image courtesy - Unsplash .

7 Tips for Scaling a Digital Business post-COVID19

Many days have gone by, since the outbreak of Coronavirus. This coronavirus pandemic was an unpredictable crisis worldwide. Due to this, social distancing and work from home has become the normal routine of a human being. This pandemic has affected the market and the financial status of leading companies very much. In this crisis, old or traditional marketing strategies are not working. Marketers are working very less while focusing on learning new things and trying to know more about their customers, their brand and about their own self. This pandemic has drastically changed the lifestyle. Now, we are staying at home and spending maximum time online. As a result, there is a change that can be seen in the behaviour of the consumers. The sales of the e-commerce business are uplifting day by day. Entrepreneurs need to act smartly and to stay ahead Companies need to take every move carefully, think before implementing about the consequences and act accordingly. A job of the marketer is to predict the needs of their audience. Companies need to coordinate with their customer experience team; also they need to assess their annual budget and revenue to generate a good income statement. In such a scenario, it is imperative to look for the better alternatives. So let us discuss the marketing strategy that would work in this Coronavirus pandemic. Create a YouTube Channel Matthew Ross, Cofounder and COO of, opined, The Slumber Yard “One successful and cost-effective strategy we have discovered to drive more traffic to our website and promote our company is producing video content on YouTube. As you are likely aware, YouTube is owned by Google, and as a result of this relationship, Google tends to rank YouTube videos on the first page in search results. As such, we have found that if you create a video that is relevant to your audience, you can often rank on the first page organically instead of buying ads. From there, you can use the video to drive traffic to your website through the use of verbal callouts and graphics. This strategy helped us drive over 1 million visitors to our website last year directly from our videos. To put it simply, creating YouTube content is a lot more cost efficient than strategies like PPC ads or traditional print marketing”. While Ryan Iron, the Engagement Officer, at propounded, Critter Depot “One marketing strategy we are pushing is our YouTube channel and the tutorial videos we created on feeder insects. Our videos demonstrate how to breed crickets, what it’s like to get dubia and discoid roaches in the mail, and how to house superworms to maximize their life span. We had moderate expectations for the videos, and created them mostly to supplement the product pages. But since a majority of the pet stores are closed, we have had a surge in views because people who normally buy at the store are being forced to buy dubia roaches and crickets online. And because we have tutorial videos that demonstrate the unpackaging process, we have been able to convert a high number of visitors from our YouTube channel.” Establish Your Company’s Presence on LinkedIn Unlike other social media platforms, LinkedIn is strictly a professional app. Though exceptions are always there yet LinkedIn is a great platform to enhance your presence worldwide. Jeff Neal, the Project Manager at concurs, Capital Coating “Since a majority of the workforce is sitting at home; one medium we are heavily pursuing right now is LinkedIn. Because we provide service for industrial manufacturing facilities, a majority of our prospects, vendors, and existing clients are professionals with LinkedIn profiles. And we have discovered that many of them are much more willing to engage in a conversation with you right now, because they have more free time on their hands. I have been able to generate leads from some of our epoxy floor vendors. And I have been able to help prospects identify industrial floor issues through some questions about their industrial facilities. We have exchanged photos of current floor problems and solutions, and ultimately decided that it was time to schedule a site visit. A lot of our clients are still hesitant to install any epoxy floors in their industrial facility right now, due to social distancing and sanitation guidelines. But even if we cannot install industrial floors right now, building bond and rapport is the first step in establishing long term customer relationships.” Track your targeted audience behavior: seek their interest and attention The best means to increase your sales is to know your targeted audience behavior and after that the next plan is to seek their attention. You can gain the attention of your audience through social media easily. It is a medium through which wherever you are in this world, you can easily engage with your audience through the social media platform. Social media platforms like Instagram, Facebook, Twitter, YouTube, LinkedIn, Snapchat are cost-effective means to reach your maximum targeted audience because this is the time when everyone is spending their time on this lockdown. A survey was conducted in India which observed that there is increase in the usage of social media as compared to the last week before this lock-down. It is a beneficial thing for companies. They can increase the exposure of their brand and attract the audience at large. Through this social media, it is proved that the advertisement always plays an influential role in business life. 87% After knowing the taste and preference of your targeted audience you can grab the attention through social media ads. This will not only increase your sale but also build your Goodwill in the market. Lonny Kocina, CEO of Media Relations Agency concluded that, “The one promotional mix channel most impacted by social distancing is personal selling. You are not sending teams to expos and events. You cannot even sample consumers in grocery stores. What you lose in personal selling marketing power, you will have to make up in marketing power using other promotional mix channels. Beefing up publicity efforts is a quick way to replace some of the face to face contact that will be lost with the lack of personal selling. That’s one place you can still reach the big groups. Publicity as a sales tool is underutilized by most companies and it is relatively easy to ramp up. Putting your best salespeople in front of reporters and producers who have big audiences is always a win. Plus, unlike expos and trade shows, your competition is not right there beside you. I see a lot of trade show money shifting towards publicity and media coverage.” Similarly, Lachlan Kirkwood, the Founder of ClickThrough surmised, "In a time like now, it’s more important than ever for small businesses to prioritize adding value to their audience or community. By giving back to others, it builds a foundation of trust and authenticity. Adding value can mean a myriad of different things to your particular audience. Whether it be providing some level of product or service at a discounted rate, or even offering emotional support to those who follow your brand. Regardless of what your business can offer, it is important to proactively make an effort to show your audience that you care. Your customers will remember the value you shared throughout this time and pay it forward wherever they can." Stay Connected with your Existing Customers Putting efforts to seek the attention of your targeted audience is a good marketing strategy but we should never forget about the existing customers of our company. You can't lose them; you can keep in touch with them through various techniques. For example: Marketing automation. It is one of the perfect aspects for it. Sending messages or emails to your customers can generate 6 times more revenue through this. For instance, if you give a reminder, gift voucher along with product recommendation via Email or text, your customer will keep in touch with you and this one is the lowest investment scheme to enhance yourself sales as compared to techniques. Other than this the method to connect with your customers is to offer them discounts and keep your product quality good. The customers will automatically stay tuned with you. For instance, if you offer "buy one get one free" on your products and provide them with the best quality at the low price they will always maintain their loyalty because your quality is never compromised with a reduction in price. Rameez Ghayas Usmani, an executive of PureVPN stated that, “A small message these days can actually develop close relations with your customers. This is the golden time to bond with your customers where the whole world is locked down. A positive and strong message like asking about how they have been holding up these past few days and whether they are ensuring to stay at home could mean a lot. Make sure not to send them messages constantly, this will leave your customers with a negative impact as if we are trying to cash-in the opportunity”. Sarah Olea, the CEO of Social Light LLC opined that, "Here is Social Light. We believe staying connected to your audience during this time is more important than ever. Our favorite strategy is online gatherings such as live or premiered events on Youtube, Facebook and IG." 24*7 Easy and Hassle-Free Accessibility Easy and all-time accessibility draws the attention of your customer faster. You can adapt the strategy with easy digital marketing tools. Such as mobile apps; today almost everyone in public owns smartphones. So through these Smartphone apps you can quickly access your customers. You can directly communicate with them and it shows that you are always available on their devices by sending them notifications. Even companies can generate or make the source of income through in-app purchases advertisements and promotions. Mobile apps provide the personalized details of your customers that help in automated marketing. If we talk about digital marketing along with mobile apps, a company must own their customized website. This website includes customer reviews and their valuable suggestions to make your business best. It helps to maintain a good image after taking the effective feedback of your customers when you upload the achievements of your company. In brief, on your website it acts as an evidence of your authenticity that attracts the audience most. Customers are Your Priority: They Must be Satisfied with your Services The satisfaction of your customers is the primary concern of your business; if they get a positive response from your business and pleased by your services they will convey a positive review in their surroundings about your brand. And their positive reviews influence the others towards your business. Especially in this pandemic, when everyone is staying at home and scrolling their phone screen on social media, this technique will help the most. After reading the positive reviews about your product posted by your customers on various social media platforms; for instance: comments by the audience for the post uploaded by the people on Facebook,  Instagram,  LinkedIn, will definitely attract others and your sales will increase day by day. You can conduct a session on a social media platform with the general like, like you can go live; because direct communication satisfies the customer most and leads to the authenticity of your business. Marion Weiler, the founder and fractional CMO of Weiler International ventured, “Don't cut back on marketing, but redirect marketing dollars to social media and other digital tools and focus on frequently and clearly communicating to current clients and potential future clients. Where applicable, you can develop virtual interactive offerings, which you can communicate and offer through online and social media channels.” Keep it Simple Jason Lawes, Owner at propounded, Red Sentence Ltd “When it comes to online marketing during the current pandemic, there are two things which are so important: consistency and simplicity. You don’t get long to get people’s attention with your message, whether it’s on your website, through an ad in a printed publication or on social media, so you need to make sure you K.I.S.S. (Keep it Simple, Stupid!). Keep it clear what you are trying to say and how you say it. Like a bad joke, if you have to explain it, it won’t work. In a world where you are reaching out to people through your website, through channels like Facebook, Instagram or LinkedIn, consistency is the key; Consistency in tone, consistency in visual styling, consistency in your branding. Your message will stick better if it’s instantly recognised each time. When using social media, especially a B2B platform such as LinkedIn, offering value and advice with your content rather than being too pushy and sales-orientated, will provide more opportunity for engagement with potential customers. Ask questions, don't just sell!” Focus on your Goals Going through this thriving pandemic we need to be very strong and determine to fight against this pandemic. It is a stressful time for all but you can't lose your hope and focus from your goals. It needs to be connected with ways to make your company prosper. The secret behind the success of every business is customer satisfaction. You should take every step carefully in this economic downturn. You can't make silly mistakes, your marketing strategies must be well planned and stay protected. Jagruti Bhargav, the Marketing & Communication Strategist at SocialPilot surmised, "A few tips that I would like to give the marketers would be: Set a schedule for yourself. It is easy to forget the working hours when it comes to WFH & we may end working way past our regular times. Collaborate with your team - Since you're working from various locations, it becomes all the more important to stay on the same page. There are tonnes of collaboration tools like Slack, Trello, Zoom, etc- Upskill! This is a great time to learn new skills. Learn data analytics or content marketing or performance marketing. Courses are available in plenty on Udemy, Hubspot, Google academy, etc. Experiment with a different strategy. During these times, you would find time to gain some fresh perspective. Try experimenting with a few strategies you haven't tried before. For example, dip your feet in influencer marketing, or look at a referral program, try launching a webinar, etc.” Go for Partnerships Kean Graham, the CEO of MonetizeMore proposed, “Strategic Partnerships: Now more than ever, businesses are hungry for new streams of revenues. Therefore, businesses are most open to new strategic partnerships. MonetizeMore has partnered with several companies that have complimentary offerings. As a result, we refer each other to clients. We have received our highest quality leads via this channel and have found now has been the easiest time to establish new partnerships.” Evaluate your Returns on Investments (ROI) Carrying out your research is always important to analyse your success on investment. Always check the effectiveness of your strategies that you adopt for marketing. Through these tests you can also analyse the feedback of your consumers and make changes as per the requirement. Khaleelah Jones, the Founder and CEO of Dime Digital stated, "Any paid activity- boosted posts, paid search, you name it. It is cheaper and less competitive as other companies pull back their marketing spend (but more people are online). Take advantage of that!" Conclusion The above marketing strategies would definitely work in this coronavirus pandemic for the companies. This time we can't expect too much or lavish returns but yes, we can stand with our Nation and help our economy to face this crisis with full hope to overcome it and strength to fight against this unpredictable pandemic. The best part of the above mentioned marketing strategies is that it is cost effective and time effective as well.

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