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It is clear that navigating through any changes, whether they pertain to technology or legal aspects, can present challenges and are rarely straightforward.  Ekaterina Besedina, the Data & Measurement Lead-Expert, has vast experience in adapting to the new demands regarding user data privacy. Ekaterina is currently working on a project focusing on user privacy and feels passionate about it. She is really engrossed in her latest project. Ekaterina details that it all stemmed from the changing dynamics within digital advertising, especially with the recent rollout of user privacy initiatives by Apple and different regulatory shifts worldwide. These developments have paved the way for new advertising methods. It became apparent that a fresh approach was essential to adapt to this evolving landscape, and she is deeply involved in this process. No doubt user data privacy has become a serious issue these days. Ekaterina states that there are two main challenges to tackle when it comes to iOS advertisers. The first one involved adapting to and abiding by Apple's newly implemented privacy regulations. The second challenge was finding innovative strategies to navigate this uncharted territory while ensuring that their advertising efforts remained effective. Realizing the critical nature of the situation, Ekaterina delved into researching the consequences of these shifts and pinpointed the pressing necessity for advertisers to embrace the burgeoning iOS technology, SKAdNetwork. By employing this technology, advertisers can continue to gain insightful data on campaign effectiveness while upholding user privacy. So, this is how her project idea took shape - to create a robust framework mandating iOS advertisers to integrate SKAdNetwork into their strategies. This approach aims to ensure adherence to privacy regulations while maximizing advertising impact. By working closely with industry specialists and emphasizing forward-thinking, my project seeks to empower advertisers with the necessary resources to excel in this evolving digital advertising landscape. Surely, Ekaterina had questionable situations when introducing this project. One major hurdle she faced was the initial hesitancy and bewilderment among advertisers when confronted with the need to adjust to the new landscape of user privacy. It's natural that the sudden change in regulations and the requirement to revamp long-held advertising methods left many in a state of confusion and doubt. To overcome this pushback, she had to draw upon my technical knowledge, patience, and empathy. She dedicated a significant amount of time to enlightening advertisers about the significance of putting user privacy at the forefront and the essentiality of adopting new measurement methods to stay ahead of the competition. She had to promote open discussions, offer concise direction, and showcase the advantages of adjusting to the evolving environment. By directly addressing concerns and presenting tangible solutions, She managed to shift viewpoints gradually, fostering a smoother transition towards privacy-focused advertising methods. Ekaterina made some serious moves in measurement strategy that connects SKAdNetwork conversions with modeled conversions. Understanding the constraints of depending only on one approach, she spotted a chance to devise a more inclusive solution that gives advertisers a full picture of campaign effectiveness while honoring user privacy. By merging SKAdNetwork data with modeled conversions, she’s led the way in developing a technique that empowers advertisers to gain crucial insights into campaign performance while protecting user privacy. This method not only ensures adherence to changing regulations but also equips advertisers to make informed choices that lead to successful outcomes. By constantly testing and coming up with new ideas, she has shown that finding the right mix of privacy and performance in the online advertising realm is achievable. This sets the stage for a future that's not just sustainable but also rooted in ethics. Speaking about her role as the data and measurement lead in the organization, Ekaterina explains that she does her best to spearhead cutting-edge strategies that tackle the constantly shifting terrain of privacy regulations and technological advancements in the advertising sector. Her key features stem from my adeptness in maneuvering through these intricate obstacles, all the while safeguarding the efficiency and adherence to our advertising methodologies. At the same time, Ekaterina represents the #IamRemarkable initiative and serves as an ambassador for this organization. Ekaterina really finds this project very inspiring. She states that originally established at Google in 2016, the I Am Remarkable movement has since grown beyond Google's boundaries. Rmrkblty, a non-profit organization, was founded in August 2023 by Anna Wiener, the visionary behind the #IAmRemarkable program's inception at Google. Rmrkblty's core mission is to empower individuals to reach their fullest potential. The #IAmRemarkable program, the flagship offering of Rmrkblty, aims to boost self-confidence and self-promotion skills. She has led over 20 workshops for this program, catering to internal colleagues, external partners, and participants at International Women Techmakers conferences across various cities in Russia. To date, Ekaterina has successfully trained over 250 individuals through these workshops. Ekaterina notices that in our fast-changing world, people are still reluctant to make any shifts. She is sure that in order to be successful, it is better to welcome change with open arms instead of pushing back against it. By staying informed, staying adaptable, and actively searching for creative solutions, Ekaterina is sure that by following these approaches, she can effectively handle any obstacles and come out on the other side stronger and more resilient than ever. It is clear that navigating through any changes, whether they pertain to technology or legal aspects, can present challenges and are rarely straightforward.  Ekaterina Besedina, the Data & Measurement Lead-Expert, has vast experience in adapting to the new demands regarding user data privacy. Ekaterina is currently working on a project focusing on user privacy and feels passionate about it. She is really engrossed in her latest project. Ekaterina details that it all stemmed from the changing dynamics within digital advertising, especially with the recent rollout of user privacy initiatives by Apple and different regulatory shifts worldwide. These developments have paved the way for new advertising methods. It became apparent that a fresh approach was essential to adapt to this evolving landscape, and she is deeply involved in this process. No doubt user data privacy has become a serious issue these days . Ekaterina states that there are two main challenges to tackle when it comes to iOS advertisers. The first one involved adapting to and abiding by Apple's newly implemented privacy regulations. The second challenge was finding innovative strategies to navigate this uncharted territory while ensuring that their advertising efforts remained effective. No doubt user data privacy has become a serious issue these days Realizing the critical nature of the situation, Ekaterina delved into researching the consequences of these shifts and pinpointed the pressing necessity for advertisers to embrace the burgeoning iOS technology, SKAdNetwork. By employing this technology, advertisers can continue to gain insightful data on campaign effectiveness while upholding user privacy. So, this is how her project idea took shape - to create a robust framework mandating iOS advertisers to integrate SKAdNetwork into their strategies. This approach aims to ensure adherence to privacy regulations while maximizing advertising impact. By working closely with industry specialists and emphasizing forward-thinking, my project seeks to empower advertisers with the necessary resources to excel in this evolving digital advertising landscape. Surely, Ekaterina had questionable situations when introducing this project . One major hurdle she faced was the initial hesitancy and bewilderment among advertisers when confronted with the need to adjust to the new landscape of user privacy. It's natural that the sudden change in regulations and the requirement to revamp long-held advertising methods left many in a state of confusion and doubt. Surely, Ekaterina had questionable situations when introducing this project To overcome this pushback, she had to draw upon my technical knowledge, patience, and empathy. She dedicated a significant amount of time to enlightening advertisers about the significance of putting user privacy at the forefront and the essentiality of adopting new measurement methods to stay ahead of the competition. She had to promote open discussions, offer concise direction, and showcase the advantages of adjusting to the evolving environment. By directly addressing concerns and presenting tangible solutions, She managed to shift viewpoints gradually, fostering a smoother transition towards privacy-focused advertising methods. Ekaterina made some serious moves in measurement strategy that connects SKAdNetwork conversions with modeled conversions. Understanding the constraints of depending only on one approach, she spotted a chance to devise a more inclusive solution that gives advertisers a full picture of campaign effectiveness while honoring user privacy. Ekaterina made some serious moves in measurement strategy that connects SKAdNetwork conversions with modeled conversions. By merging SKAdNetwork data with modeled conversions, she’s led the way in developing a technique that empowers advertisers to gain crucial insights into campaign performance while protecting user privacy. This method not only ensures adherence to changing regulations but also equips advertisers to make informed choices that lead to successful outcomes. By constantly testing and coming up with new ideas, she has shown that finding the right mix of privacy and performance in the online advertising realm is achievable. This sets the stage for a future that's not just sustainable but also rooted in ethics. Speaking about her role as the data and measurement lead in the organization , Ekaterina explains that she does her best to spearhead cutting-edge strategies that tackle the constantly shifting terrain of privacy regulations and technological advancements in the advertising sector. Her key features stem from my adeptness in maneuvering through these intricate obstacles, all the while safeguarding the efficiency and adherence to our advertising methodologies. Speaking about her role as the data and measurement lead in the organization At the same time, Ekaterina represents the #IamRemarkable initiative and serves as an ambassador for this organization . Ekaterina really finds this project very inspiring. She states that originally established at Google in 2016, the I Am Remarkable movement has since grown beyond Google's boundaries. Rmrkblty, a non-profit organization, was founded in August 2023 by Anna Wiener, the visionary behind the #IAmRemarkable program's inception at Google. Rmrkblty's core mission is to empower individuals to reach their fullest potential. The #IAmRemarkable program, the flagship offering of Rmrkblty, aims to boost self-confidence and self-promotion skills. She has led over 20 workshops for this program, catering to internal colleagues, external partners, and participants at International Women Techmakers conferences across various cities in Russia. To date, Ekaterina has successfully trained over 250 individuals through these workshops. At the same time, Ekaterina represents the #IamRemarkable initiative and serves as an ambassador for this organization Ekaterina notices that in our fast-changing world, people are still reluctant to make any shifts . She is sure that in order to be successful, it is better to welcome change with open arms instead of pushing back against it. By staying informed, staying adaptable, and actively searching for creative solutions, Ekaterina is sure that by following these approaches, she can effectively handle any obstacles and come out on the other side stronger and more resilient than ever. Ekaterina notices that in our fast-changing world, people are still reluctant to make any shifts

Changes in User Data Privacy, How to Implement: Recommendations from Ekaterina Besedina

ব্যবহারকারীর ডেটা গোপনীয়তায় পরিবর্তন, কীভাবে প্রয়োগ করবেন: একাতেরিনা বেসেডিনার সুপারিশ

Änderungen im Datenschutz für Benutzer und deren Umsetzung: Empfehlungen von Ekaterina Besedina

Cambios en la privacidad de los datos del usuario, cómo implementarlos: recomendaciones de Ekaterina Besedina

Modifications de la confidentialité des données utilisateur, comment les mettre en œuvre : recommandations d'Ekaterina Besedina

उपयोगकर्ता डेटा गोपनीयता में परिवर्तन, कैसे लागू करें: एकातेरिना बेसेडिना की सिफारिशें

ユーザーデータプライバシーの変更とその実装方法: エカテリーナ・ベセディナからの推奨事項

사용자 데이터 개인 정보 보호의 변경 사항, 구현 방법: Ekaterina Besedina의 권장 사항

Mudanças na privacidade dos dados do usuário, como implementar: recomendações de Ekaterina Besedina

Изменения в конфиденциальности пользовательских данных, как реализовать: рекомендации Екатерины Бесединой

Kullanıcı Veri Gizliliğindeki Değişiklikler, Nasıl Uygulanmalı: Ekaterina Besedina'dan Öneriler

Những thay đổi về quyền riêng tư dữ liệu người dùng, cách thực hiện: Khuyến nghị từ Ekaterina Besedina

用户数据隐私的变化及其实施方法：Ekaterina Besedina 的建议

In a recent joint venture announcement, Sony Network Communications and Startale Labs have joined forces to create a blockchain platform aimed at becoming a vital part of the infrastructure. web3 The newly formed company, based in Singapore, is dedicated to developing a web3 network that fosters value exchange in the digital realm. While Sony Network Communications holds the majority ownership, the partnership with Startale Labs brings technical expertise to the table. While the specifics of the forthcoming "Sony Chain" remain shrouded in mystery, the potential implications for Sony enthusiasts and the broader web3 landscape are nothing short of intriguing. This article will delve into the details and implications of this groundbreaking collaboration. On September 12th, Sony Network Communications and Startale Labs announced a joint venture agreement to create a blockchain focused on becoming the "backbone of global web3 infrastructure". The agreement officially established a joint venture company based in Singapore named "Sony Network Communications Labs Pte. Ltd.". The mission statement of Sony Network Communications Labs is to "build a Web3 network for the new era where everyone can freely exchange value in a digital society." Sony Network Communications Labs's stated focus is to utilize advancing blockchain technology to create "killer web3 use cases" that ultimately "drive the adoption of web3". According to the announcement, Sony Network Communications will own 90% of the newly formed company, while Startale Labs will control the remaining 10%. This new blockchain-focused company was given a starting capital of 1 million SGD (or roughly $731,000 USD). Here is a link to the official website for Sony Network Communications Labs Pte. Ltd.: https://www.sonynetwork.co.jp/sonynetworkcomlabs/en/ Interestingly, this is not the first business dealing between the two companies as, back in June, Sony announced $3.5 million (approximately 500 million JPY) in seed funding was being invested in Startale Labs. " " We are excited to announce the establishment of this joint venture with Startale Labs, a company renowned for its advanced Web3 technology and expertise. By combining Sony Network Communications' experience in communication, IoT, AI, and solution services with Startale Labs' insights and technical prowess in Web3, we aspire to create a global infrastructure that underpins the Web3 era, driving innovation across existing industries. - , President and Representative Director of Sony Network Communications Jun Watanabe In a post celebrating the massive agreement with Sony, Startale Labs CEO Sota Watanabe exclaimed that "Sony's Blockchain" has the potential to "become the world's top project". A healthy rivalry may be brewing between the new "Sony Chain" and Coinbase's Base, as Sota Watanabe also went on to claim his project could surpass the Base blockchain. No official details have been made known about the upcoming Sony Chain. This means we can only speculate as to which network the blockchain will be built on. Startale Labs has built on the Polkadot network previously, being the creators of the Astar Network parachain. With Startale Labs' previous experience, it would not be too crazy to suspect the Sony Chain will be built on the Polkadot network. " " Following our capital partnership with Sony Network Communications in June and the subsequent announcement of this joint venture, we are looking forward to collaborating more deeply. This joint venture is founded on the synergy of our respective assets and knowledge, aimed at co-developing leading blockchain and its ecosystem. We are determined to discern web3 trends and drive them globally. - , CEO of Startale Labs Sota Watanabe Selfishly, I am quite interested to know if the Sony Blockchain will collaborate with PlayStation, as I am an avid fan of their gaming system. Frustratingly, we weren't given much information, and it is not clear if the newly formed company will leverage Sony's varied businesses, services, and intellectual properties. What I do know for a fact is I will be following this Sony Blockchain story and keeping you, the reader, updated on any interesting developments. Do you think this is a good move by Sony to create their own blockchain? Will this start a trend of traditional companies creating their own blockchain? What are your thoughts on this news? Join the conversation below! Also published . here

Sony's Game Changing Leap into Web3: Jumping From PlayStation to Blockchain

Measuring Traffic Quality in Mobile Applications: Standards and Best Practices

Before the end of last year, . AppsFlyer is a global SaaS mobile marketing analytics and attribution platform. I gave four predictions to Appsflyer and would like to dive into them more deeply here. Appsflyer invited me to be part of their 2022 mobile marketing prediction project 1. More app-only companies will tap into the web onboarding funnel. 2021 has been challenging for mobile app marketers due to iOS 14 and 14.5 and SKAdNetwork that uses different attribution rules. 2022 might be even more difficult for mobile app marketers. The old-school web marketing might provide a breath of fresh air for app markers by creating a mini web onboarding flow or an entire web onboarding funnel and then guide users to have full product engagement via the mobile app. Web marketing provides more capabilities with tracking and attribution, and then app users will still be able to engage with the app after onboarding fully. 2. First-party data attribution and analytics will be more critical than ever. Data storage is costly. Being able to structure data (infrastructure and taxonomy)  and making good use of data to provide actionable insights require capital and good talent. That's the reason why most companies avoided going the first-party data attribution and analytics route for years. First-party data is information a company collects directly from its customers and owns. First-party data is robust because it enables companies to have control of their data and make better decisions out of it. In 2021, big brands have already started collecting first-party data and prioritizing its custom attribution and analytics out of it to grow their brands. Furthermore, in 2022, there will be a lot of more mid-size and small-size companies that start building their first-party data attribution and analytics; hence, more SaaS companies will begin to provide affordable data solutions. 3. 2022 will be the year of SMS marketing. The evolution of mobile commerce has made SMS marketing more personalized, dynamic, and engaging. According to research from Yotpo, 89% of mobile consumers want to receive text messages from brands, and mobile consumers spend 2X more time texting than emailing. Moreover, SMS marketing technology has evolved throughout the years. It's no longer broad and texts only. It can include an image or gif, landing URL, or CTA like a paid social ad in an SMS format. However, SMS requires the consumer's consent. Brands will need to provide value upfront in exchange for consumers' consent. However, its high open rate and conversion rate will pay off. 4. Lead capturing + lifecycle marketing = new retargeting. Retargeting campaigns used to be the marketer's "secret weapon" to reduce paid CPA. However, with around six in every ten iOS users rejecting tracking, this significantly reduces the amount of available data for retargeting campaigns, lookalike campaigns, and more. In 2021, some companies already started optimizing their sales funnel by moving user information capturing to earlier steps to collect leads from prospects and use lifecycle marketing to continue nurturing leads and then generate sales or conversions via lifecycle marketing. In 2022, companies will emphasize lifecycle marketing, even more, to compensate for the reduced efficiency of retargeting campaigns.

4 Critical Mobile Marketing Predictions to Help Form your Strategy in 2022

App development is swiftly becoming one of the most lucrative fields in the digital industry. Mobile applications are experiencing an unprecedented spike in usage due to the pandemic and quarantine measures. In the US, the average adult spends on mobile apps per day. Yet, despite the explosive popularity of mobile apps, 2021 poses some serious challenges for app developers. 3 hours 35 minutes Mobile applications use different monetization models, but the model that dominates the digital landscape is the ad-supported or partly ad-supported apps. The Corona Crisis depleted the advertising budgets of the major brands. Now, this is where things get hard for app publishers. Despite record-breaking supply, they often cannot find appropriate demand for their inventory, face low CTRs, ill-suited ad creatives, and fraudulent SDKs. In this article, I will review the most common challenges with app monetization and the solutions to combat them. The Rise Of The Anonymous Web One of the biggest challenges for app developers in the coming year will be . Apple's plans to limit IDFA functionality in 2021 is going to cripple segmentation, ad targeting, attribution, and measurement. This move is expected to depreciate CPMs across the board and deprive app developers of . establishing user identity 52% of their advertising revenue Another factor that will determine the fate of user-level in-app attribution is Google's adoption of opt-in tracking for Android. Google and Apple mirror each other's privacy policy, so Google may replicate Apple's move with GAID. Thus, Android app developers should also brace for impact. How To Solve Of course, Apple has not left us completely blindsided as they rolled out updates to SKAd Network, its previously dormant solution for install attribution. To prepare for the IDFA phase-out, iOS app developers must integrate with the SKAdNetwork and explore other methods of identifying users, such as IDFA and in-app IDs. The Lack Of Demand Most developers don't give enough thought to their app monetization. Usually, they pick one monetization partner, most commonly AdMob, and stick with it. This inertia is what's damaging app revenue in many cases. AdMob can provide fill rates but doesn't guarantee the highest CTRs. The app ecosystem is a market, and different SDKs offer different rates for various audience segments. Some SDKs can provide better rates for gaming apps, while others provide higher CTRs for audiences from a particular geo. How To Solve App developers shouldn’t get hung up on one SDK. Instead, they should experiment with mediation, plug-in additional SDKs, and get more diverse demand sources. Besides, they have to really know their audience, segment it, and research the market for SDKs that appraise certain segments higher. App developers should try monetizing audiences from different countries through several SDKs. The Bad Ads The ad-supported model is not a magic pill that guarantees the successful monetization of your app. Oftentimes, app developers don’t put too much thought into the quality of their ad slots or creatives. This is a fatal mistake; annoying and inappropriate ads can quickly deteriorate your customer base. Repetitive and irrelevant ads are the of the app users. App developers should nurture their users and keep in check what kind of ads they see, filter out non-brand safe topics and content categories, etc. main drivers of churn How To Solve First and foremost, one should examine the industry's best practices of mobile ads. shouldn’t cover critical parts of the interface, and if possible, they should be native. are appropriate only during the natural breaking points in the content experience (like the next level or death in the game). Unskippable ads annoy users the most, ideally, ads should offer a bonus for watching them, like Banners Video ads rewarded video ads . Furthermore, app developers should pay attention to the ad creatives. The programmatic ecosystem is filled with inappropriate ads of gambling or adult content that could damage the publishers’ brand loyalty. Obviously, you can’t manually control all the ads displayed on your app. Therefore, before contracting with an SDK, check what kind of precautions specific demand partners use against bad ads. Frequently, they partner with creative validators, which are third party providers that scan ad creatives before displaying them. The Fraudulent SDKs One should be aware, there are plenty of bad apples among SDKs. After being deployed, they can install malicious code that can spy on the user activity inside apps, steal personal users’ data, and even commit ad fraud. Last summer, a Chinese ad network Mintegral of committing fraud on more than 1,200 apps with 300 million installs per month since July 2019. Mintegral engaged in what is called . was accused fake attribution or install hijacking Advertisers usually pay ad networks for a successful mobile app install. Mintegral SDK spied on the user activity, and when they clicked on ads that lead to the install of other apps, it would quickly send out a fake click and “claim credit” for the app install. How To Solve Fraudulent SDKs drain ad revenue from both advertisers and publishers and could irreparably damage the trust in the app. Media buyers tend to boycott apps that were spotted in the fake attribution schemes. Thus, you should do a thorough background check on the SDK you are planning to partner with. Don’t trust SDKs that already have a history of dishonesty or violating data privacy regulations. Always check what kind of data you hand over to SDKs. Ask for justification, if for instance, the SDK is requesting geolocation data of your users. An indicator of a good app monetization platform is its partnerships with traffic quality vendors. The credible traffic quality vendors frequently used by adtech platforms include and . IAS, DoubleVerify, Pixalate, Impact The Slow PMP Adoption According to eMarketer, programmatic ad spending on private marketplaces (PMP) that on open exchanges. The private marketplace is a closed auction for a selected group of advertisers, where they bid on premium publisher inventory. Brands switch to PMPs due to the lack of brand-safety on the open exchanges and give preferences to deals with premium publishers. will surpass Yet, the in-app environment is notoriously slow with adopting PMP, while it promises big gains for app publishers. Brands are looking for premium inventory and are willing to pay for it. With a coming drop in the targeted impressions, PMPs continue to prove a primary source of first-party data to build more robust identity graphs and share unique audience insights for campaigns. the importance of first-party data will skyrocket. How To Solve App developers need to partner with a credible SSP or ad exchange, that has the functionality to support PMP deals. Technical capabilities alone won’t cut it. It would be ideal if you found a partner who would offer advertisers a searchable interface or a responsive programmatic team that will line up recommendations and pre-fixed packages tailored to their needs. Conclusion The app economy is going through a turbulent time, especially for those app developers who rely on advertising for their monetization. Nevertheless, the demand for in-app impressions is still there; you just need to work harder to attract the right advertisers. Rewarded video ads were some of the few ad formats with rising eCPMs during the COVID. To succeed in this new digital landscape, app developers should actively seek new attribution models to prepare for the phase-out of IDFA and GAID. To maximize the app's earning potential, you need to experiment with different SDKs, create custom audience segments, and sell it through different platforms. When choosing an SSP for app monetization, it is crucial to pick one with PMP functionality and good creative validators.

App Monetization Challenges and How to Solve Them

When it comes to blockchain, one key innovation is the decentralized (dPoS) system. It is a method by which a blockchain maintains its integrity, akin to a voting system of the digital world. However, KOY Network is taking dPoS a step further, integrating unique and an expansive range of services focused on the African market. Proof-of-Stake tokenomics The New Approach When it comes to dPoS chains, the typical focus is on creating a system where network participants can validate transactions and create new blocks in a democratic manner. However, the KOY Network is changing the traditional understanding. The commitment indicates a holistic approach that goes beyond just the mechanics of blockchain operation to include other technological domains like cybersecurity, cloud migration, and data services. The Enhancement of Financial Services Financial services are usually seen as the stronghold of traditional financial systems, often controlled by banking institutions and limited by borders. "At KOY, the integration of technologies into financial services like Payments as a Service (PAAS) and Remittances as a Service (RAAS) will have a significant impact on small businesses," notes Erikodi. WEB3 KOY Network is playing a role in the transformation of such services by employing decentralized technologies, offering more efficiency, security, and cost-effectiveness than traditional models. The KOYN Token Tokens are often the building blocks of blockchain systems, representing the utility or asset underlying a project. However, many tokens don't solve real-world problems, acting instead as mere speculative instruments. KOY Network's native KOYN token diverges from the norm. The KOYN token thus serves as a real-world solution to complex financial inefficiencies, making it invaluable to the network's ecosystem. Financial Inclusion and Beyond With the advent of digital technology, one would expect that financial inclusion should be a given. However, according to Erikodi, "57% of Africans are unbanked," pointing to a significant gap. As such KOY aims to lower the barrier for entry for Payments Service Providers. The ultimate goal is to ensure the space is accessible to startups, which will help spur innovation and creativity. Democratizing access to financial services and leveraging blockchain technology works to provide and create a more equitable financial landscape. financial solutions Regulatory Compliance Blockchain regulation is often considered a double-edged sword. While it can provide legitimacy, it can also stifle innovation. KOY Network has found a middle ground by “actively seeking to partner with African governments at state and national levels.” According to Horn, doing so will allow them to “deliver systems that solve their pressing, hard-to-address problems." By establishing strong governmental relationships, KOY Network will navigate regulatory landscapes more efficiently, creating a more stable and reliable platform for its users. Economic Growth and Consumer Empowerment One of KOY’s goals is to be a catalyst for economic growth. "We are unbundling the mobile money landscape in Africa," Erikodi claims, "This will create opportunities to improve financial inclusion, drive economic growth, and address the unique challenges faced by different countries and regions on the continent." However, at the end of the day, the success of any technology depends on its utility to the end user. KOY Network places a strong emphasis on consumer empowerment as well, hoping to give users more control over their finances. The user-centric approach looks to build trust and fosters an inclusive and empowering financial ecosystem.

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