Reassure

reassure

by Michał Pierzchała Have you ever heard about entropy? As Stephen Hawking framed it: You may see a cup of tea fall off a table and break into pieces on the floor... But you will never see the cup gather itself back together and jump back on the table. The increase of disorder, or entropy, is what distinguishes the past from the future, giving a direction to time. In other words: . things will fall apart eventually when unattended But let’s not get too depressed or comfortable with things just turning into chaos naturally. We can and do fight back against it. We can exert effort to create useful types of order resilient enough to withstand the unrelenting pull of entropy by expending energy. Let’s start from the beginning. What Does a Development Cycle Look Like? When developing software, we feel entropy. That’s why we usually put extra effort into following some development cycle. For example, we start with adding a new feature. During development, we sprinkle it with a bunch of tests. When we’re done, we send it to QAs. They accept it and promote our code to a production release channel. And we’re back to adding another feature. That’s quite a simplified version of what we usually do. Because, among other things, we don’t take into account that wild bugs may appear! Our experience tells us to keep it cool, identify the root cause, and so it never breaks again. Then we send it to QA once again, ship it, and go back to adding features. add a regression test We’re happier with our workflow now; it works well. We’re adding feature after feature. Our app release cycle is so well designed that even adding ten new developers doesn’t slow us down. Until we take a look at our app reviews: Why Do You Need to Continuously Monitor the Performance of Your App? We realize that our perfect workflow based on Science™, our experience, and “best practices,” which were supposed to prevent our app from falling apart, is not resilient to particular bugs. Namely, performance regressions. Our codebase doesn’t have the tools to fight these. We know how to fix the issues once spotted, but we have no way to spot them before they hit our users. Coming back to our entropy example, in other words, we could say that performance will fall apart eventually when unattended. while adding new code and letting the time go by, If we don’t do anything to optimize our app it will certainly get slower. We don’t know when it will happen. Maybe tomorrow, maybe in a week, or a year. If only there’s been an established way of catching some of the regressions early in the development process… Wait a minute, there is! How to Monitor App Performance Regression? With fully automated regression tests! Tests that run in a remote environment on every code change, and that already are a part of our development process. Before we pick the best tool for the job, let’s consider the impact and what’s worth testing. The Most Common React (Native) Performance Issues As with test coverage, there’s a healthy ratio that we strive for to provide us with the best value for the lowest amount of effort. We want to target regressions that are most likely to hit our users. At , we identified React Native performance issues our developers deal with daily. Callstack Slow lists and images, SVGs, React Context misusage, re-renders, and slow TTI, are among the most common ones. If we look at this list from the origin of the issue point of view, we’ll notice that a vast majority of these come from the JS side. We estimate that most of the time our developers spend fixing performance issues, around Only the rest is bridge communication overhead and native code – like image rendering or database operations – working inefficiently. 80%, originates from the JS realm, especially from React misusage. It’s fair to say that we expect to encounter these problems in both React web apps and React Native mobile apps. We did our research and didn’t find any library allowing us to reliably write performance regression tests for React or React Native. We’d like to have it integrated with the existing ecosystem of libraries we’re using. The perfect library for measuring performance regression should: measure render times and count reliably, have a CI runner, generate readable and parseable reports, provide helpful insights for code review, and have a stable design based on React public API. Using our experience from developing the , we created We developed it in partnership with – one of the world’s largest sports betting and gaming groups. React Native Testing Library —a performance regression testing companion for React and React Native components. Reassure Entain How Does Reassure Work? Reassure builds on top of your existing React Testing Library setup and sprinkles it with an unobtrusive performance measurement API. It’s designed to be as a part of your continuous integration suite. run on a remote server environment To increase the stability of results and decrease flakiness, Reassure will run your tests once for the current branch and another for the base branch. In the near future, with sufficiently stable CI, we’ll be able only to run the tests once and compare the results with the ones from the past. To ensure a delightful Developer Experience, Reassure . Currently, we leverage Danger.js as our bot backend, but in the future, we’d like to prepare a plug-and-play GitHub Action. integrates with GitHub to enhance the code review process Let’s take a look at what it takes to incorporate Reassure into your regression testing pipeline. Write Performance Regression Tests Before you write your first test, you need to install Reassure: yarn add --dev reassure
# or 
npm install --save-dev reassure Now, you can start writing your performance tests. Let’s take a look at this example: // counter.perf-test.tsx
test('Count increments on press', async () => {
  const scenario = async (screen: RenderAPI) => {
    const button = screen.getByText('Action');
    
    await screen.findByText('Count: 0’);
    fireEvent.press(button);
    fireEvent.press(button);
    await screen.findByText('Count: 2');
  };
 
  const stats = await measurePerformance(
    <Counter />, 
    { scenario, runs: 20 }
  );
await writeTestStats(stats);
}); We created a new file with the “.perf-test.tsx” extension that reuses our component test in a function. It takes an optional argument which is, in fact, a return value of Testing Library’s helper. scenario screen render The scenario is then used by the method from Reassure, which renders our Counter component, in this case, 20 times, letting the React Profiler measure render count and duration times for us. In the end, we call to save this data to the filesystem. measurePerformance writeTestStats And that’s usually all you have to write. Copy-paste your existing tests, adjust, and enjoy your app being a little bit safer with every test. Run Reassure Now that you have your first performance regression test created, it’s time to run Reassure somehow! It’s important to mention that you need to measure the performance of two versions of your code – the current (modified one) and the baseline. Reassure will compare the two to determine whether there are any regressions in the current code version. Since the goal is to run the performance tests on the CI environment, we want to automate this task. To do that, you will need to create a performance testing script, like this one: # Gather baseline perf measurements
git switch main
yarn install --force
yarn reassure --baseline
 
# Gather current perf measurements & compare results
git switch -
yarn install --force
yarn reassure And save it in your repository, e.g., as . reassure-tests.sh The script switches to your base branch, installs dependencies, and runs to gather the base metrics. Once done, it switches back to your current feature branch, installs dependencies again, as those might have changed, and runs again. yarn reassure --baseline yarn reassure See the Performance Test Results Having all that data, Reassure can present the render duration times as statistically significant or meaningless. Apart from render times, another useful metric that may easily degrade is render counts, which we get for free from React Profiler. All this information is stored in a JSON format for further analysis and Markdown for readability. We use the markdown output as a source for the GitHub commenting bot powered by . DangerJS This is by far our favorite and recommended usage of this tool, as it enriches the code review process while allowing us to alleviate the instability of the CI we’re using. What Have We Learned From Developing Reassure? Developing Reassure has taught us some valuable lessons about running benchmarks with Node.js, and measuring precision in JavaScript. Let’s dive into it! Challenges of Running Benchmarks With Node.js Running benchmarks is not a piece of cake even in non-JS environments, but it’s . particularly tricky with Node.js The key is . Operating in a JavaScript VM, we need to considerJIT, garbage collection, and module resolution caching. embracing stability and avoiding flakiness Then we have a cost of concurrency that our test runner embraces for execution speed. We need to pick what to average, what to percentile, and how to apply statistical analysis. And a lot more. Running tests once or twice is not enough to make sure our measurement results make sense mathematically. Taking other things into account, ten times is a good baseline for our use case. Then to determine the probability of the result being statistically significant, we need to calculate the z-score, which needs the mean value (or average), divergence, and standard deviation. Reassure handles all of that for you, so you don’t even have to think about it. What You Probably Didn’t Know About Measurement Precision in JavaScript Measurement precision is another tricky topic in the JS land. React Profiler uses API to reliably measure rendering time. Node.js implements the W3C recommendation, which—due to privacy concerns—requires a resolution of no less than 5 microseconds. performance.now() We can measure a 1 ms render with at least 0.5% error. This is usually good enough. But because many lighter components render faster than 1 ms, and due to the variable stability of the machine, we run them at least ten times anyway and let you configure that as well. Now, module resolution caching is great for our Node.js apps. But it bothered us when developing the library. As it turned out, As you can imagine, averaging that would make the results unreliable. So we drop the slowest test as most likely it’s skewed by the lack of cache. subsequent execution of the same component often resulted in even ten times slower runs. Wrapping Up Even if you don’t have performance issues at the moment, they will appear sooner or later. We speak from our experience with many clients. Reassure will allow you to spot them once they appear. With Reassure, you can test whole screens or even screen sequences perform component level tests are possible but often require more runs reuse your RNTL tests if you have them, and all established Testing Library practices apply, so let your tests resemble users’ behavior and avoid mocking anything other than I/O. Due to their qualities, frontend perf tests seem to resemble end-to-end tests for our apps. And it makes sense to treat them as such in our testing trophies or pyramids. Remember that performance is not a goal. It’s a path. Walk it with confidence. Reassure Is Open Source Like all of the tools we build at Callstack, Reassure is an Open Source Software, released under an MIT license. Feel free to check it out on to see the complete installation and usage guide. And if you liked it— ! GitHub star it We’re excited to see how you use it and how it helps you guard the performance of your apps. So, don’t be afraid to hit the “Issues” tab to let us know. And if you want to listen to a talk with me, , and our host, , take a look at one of the episodes of . Maciej Jastrzębski Łukasz Chludziński The React Native Show https://youtu.be/8pTQKBHFs-8?embedable=true Happy testing! Photo by on Luis Villasmil Unsplash

How Reassure Makes Continuous App Performance Monitoring Simple 

Fortune Cookies For The Fortune 500? Waymo Thinks So — But Should You?

Fortuinkoekies vir die Fortune 500? Waymo dink so - maar moet jy?

¿Galletas de la suerte para las empresas Fortune 500? Waymo cree que sí, pero ¿debería hacerlo usted?

Bonbon Fortune pou Fortune 500 la? Waymo panse konsa - Men, ou ta dwe?

フォーチュン 500 企業向けのフォーチュン クッキー? Waymo はそう考えています — でも、あなたもそう思うべきでしょうか?

Fortune Cookies dla Fortune 500? Waymo tak uważa — ale czy Ty też powinieneś?

د فارچون 500 لپاره فارچون کوکیز؟ وایمو داسې فکر کوي - مګر تاسو باید؟

Biscoitos da sorte para a Fortune 500? Waymo pensa assim — mas você deveria?

Fursecuri Fortune pentru Fortune 500? Waymo crede că așa - dar tu ar trebui?

Колачићи среће за Фортуне 500? Ваимо тако мисли - али да ли бисте требали?

Fortune Cookies för Fortune 500? Waymo tycker det - men borde du det?

ፎርቹን ኩኪስ ን ፎርቹን 500? ዋይሞ ከምኡ ይሓስብ — ግን ክትገብሮ ኣለካ ድዩ?

Swikhukhi Swa Fortune Swa Fortune 500? Waymo U Ehleketa Sweswo — Kambe Xana U Fanele?

Meet DevStacks, Startups of the Year 2024 Nominee

Mastering Guerrilla Testing for Fast User Feedback

How to Design User-Centric Web3 Applications (DApps): Tips and Tricks

ተጠቃሚን ያማከለ የዌብ3 አፕሊኬሽኖችን (DApps) እንዴት እንደሚንደፍ፡ ጠቃሚ ምክሮች እና ዘዴዎች

Как да проектираме ориентирани към потребителя Web3 приложения (DApps): съвети и трикове

কিভাবে ব্যবহারকারী-কেন্দ্রিক ওয়েব3 অ্যাপ্লিকেশন (DApps) ডিজাইন করবেন: টিপস এবং কৌশল

Jak navrhovat Web3 aplikace zaměřené na uživatele (DApps): Tipy a triky

Πώς να σχεδιάσετε εφαρμογές Web3 με επίκεντρο τον χρήστη (DApps): Συμβουλές και κόλπα

Cómo diseñar aplicaciones Web3 centradas en el usuario (DApps): consejos y trucos

ユーザー中心の Web3 アプリケーション (DApps) を設計する方法: ヒントとコツ

사용자 중심 Web3 애플리케이션(DApps)을 설계하는 방법: 팁과 요령

Как разрабатывать ориентированные на пользователя приложения Web3 (DApps): советы и рекомендации

Si të dizenjoni aplikacione Web3 me qendër nga përdoruesi (DApps): Këshilla dhe truke

Jinsi ya Kusanifu Programu za Wavuti 3 za Mtumiaji (DApps): Vidokezo na Mbinu

Kullanıcı Merkezli Web3 Uygulamaları (DApps) Nasıl Tasarlanır: İpuçları ve Püf Noktaları

In my previous article, I explored the evolution of Point of Sale (POS) and Buy Now, Pay Later (BNPL) services, focusing on how these options influence customer choice. That discussion was from the customer's perspective. Now, let’s look at it from the viewpoint of businesses, specifically merchants.This article will explore what’s most important for merchants when they integrate financial solutions like POS and BNPL. We’ll look at how these solutions enhance the customer experience and boost sales.Both POS and BNPL services operate in a B2B2C (Business-to-Business-to-Consumer) model, where merchants play a key role in connecting the service provider with the end customer. In this model, merchants are not just the middlemen — they are vital to attracting customers and increasing sales. By offering flexible payment options, merchants create a smoother purchasing experience, which in turn increases customer satisfaction and conversion rates.From a technical perspective, the better the integration between financial services and merchants, the more appealing the product becomes to customers. This includes not just competitive terms, but also the speed of processing, ease of use, and how quickly issues are resolved.The success of POS and BNPL services depends not only on how appealing they are to customers, but also on the willingness of merchants to adopt and integrate them. Without strong partnerships with merchants, these services wouldn’t reach their full potential. So, what exactly matters most to merchants when considering these financial solutions?Flexibility and Customization Square is a great example of a company that offers flexibility and customization to merchants. Square provides a range of payment solutions that can be tailored to fit the needs of businesses of all sizes. For instance, Square’s point-of-sale system is modular, allowing merchants to choose and pay for only the features they need. This flexibility extends to their financing options, where merchants can offer different payment plans to customers based on their preferences. Square’s ability to adapt to the specific needs of a business—whether it's a small café or a large retail chain—has made it a popular choice for merchants looking for customizable solutions.On the other hand, Oracle’s legacy POS systems have been criticized for their lack of customization options. Many merchants found that the system couldn’t be easily adapted to their specific business processes, leading to frustration and even abandonment of the platform. When systems are too rigid, they can prevent merchants from optimizing their operations, which ultimately affects both their business and customer satisfaction.Merchant and Customer Support A good example of strong merchant and customer support comes from Shopify. Shopify has built its reputation not only on its eCommerce platform but also on the extensive support it provides to its merchants. Shopify offers 24/7 customer support through various channels such as chat, email, and phone. They also provide comprehensive online resources, including tutorials and webinars, to help merchants fully utilize their platform. This type of support reassures merchants that they can resolve issues quickly, reducing downtime and ensuring that their businesses run smoothly.On the flip side, eBay faced criticism for its slow and ineffective customer support in the past. Sellers on the platform complained about long wait times and unhelpful responses, which led some merchants to switch to other platforms like Etsy or Amazon. This example illustrates how poor support can lead to a loss of merchant confidence and ultimately, business. Competitive Rates and Terms Klarna, a leading BNPL provider, is an excellent example of a company offering competitive terms to merchants. Klarna charges merchants a fee per transaction, but these fees are often offset by the increase in sales that Klarna helps generate. Klarna's flexibility in structuring merchant fees based on volume or other business-specific factors has helped them win over large retail clients like H&M and ASOS. These competitive terms are appealing to merchants because they see a clear return on investment through increased sales and customer retention.In contrast, PayPal has been criticized by some merchants for its high fees, especially for international transactions. This has led some businesses to limit their use of PayPal or seek alternatives like Stripe or Square, which offer more favorable terms depending on transaction types and volumes.Speed and Ease of Integration Stripe is often cited as one of the best examples of a payment processor that offers fast and easy integration. Stripe’s APIs are developer-friendly, and their documentation is comprehensive, making it easy for businesses to integrate payment processing quickly. The simplicity and speed of integration have attracted major clients like Lyft and Slack, allowing these companies to focus on their core business operations without getting bogged down by complex payment integrations. This fast setup enables businesses to offer Stripe’s services to their customers without delays, preventing any potential sales loss.On the other hand, SAP’s complex ERP solutions have been known for their lengthy and resource-intensive integration processes. Many businesses, especially smaller ones, have struggled with the time and cost of integrating SAP systems, which can take months or even years to fully implement. This example highlights how a slow or complex integration can deter merchants from adopting a solution, even if it offers other benefits.Ongoing Merchant Support A great example of ongoing merchant support comes from Amazon Web Services (AWS). AWS provides extensive resources to its clients even after initial setup, offering regular updates, analytics tools, and personalized account management to ensure merchants are maximizing the platform’s potential. AWS also hosts events, webinars, and workshops to educate users on new features and best practices. This constant engagement helps merchants grow and adapt, fostering long-term loyalty and improving the merchant's overall experience.In contrast, Facebook has struggled with ongoing support for small and medium-sized businesses (SMBs) using its ad platform. Many SMBs have complained about a lack of communication and support after their ads were flagged or accounts were suspended, often without clear explanations or resolutions. This lack of ongoing support has driven some businesses to other platforms like Google Ads, which provides more proactive assistance and account management services.These real-world examples illustrate the importance of flexibility, support, competitive terms, fast integration, and ongoing assistance in maintaining successful merchant partnerships. Companies that excel in these areas, such as Square, Shopify, Klarna, Stripe, and AWS, foster long-term merchant relationships, driving mutual growth. In contrast, companies like Oracle, eBay, PayPal, SAP, and Facebook have lost merchants due to a lack of customization, poor support, high fees, slow integration, or inadequate follow-up assistance.In a future article, I’ll dive deeper into the technical aspects of integration, exploring how a seamless connection between merchants and financial services can drive further growth. if you ever want to get in touch with me Tg: https://t.me/LinaI LinkedIn: https://www.linkedin.com/in/lina-ivanova23/ In my previous article , I explored the evolution of Point of Sale (POS) and Buy Now, Pay Later (BNPL) services, focusing on how these options influence customer choice. That discussion was from the customer's perspective. Now, let’s look at it from the viewpoint of businesses, specifically merchants. This article will explore what’s most important for merchants when they integrate financial solutions like POS and BNPL. We’ll look at how these solutions enhance the customer experience and boost sales. Both POS and BNPL services operate in a B2B2C (Business-to-Business-to-Consumer) model, where merchants play a key role in connecting the service provider with the end customer. In this model, merchants are not just the middlemen — they are vital to attracting customers and increasing sales. By offering flexible payment options, merchants create a smoother purchasing experience, which in turn increases customer satisfaction and conversion rates. From a technical perspective, the better the integration between financial services and merchants, the more appealing the product becomes to customers. This includes not just competitive terms, but also the speed of processing, ease of use, and how quickly issues are resolved. The success of POS and BNPL services depends not only on how appealing they are to customers, but also on the willingness of merchants to adopt and integrate them. Without strong partnerships with merchants, these services wouldn’t reach their full potential. So, what exactly matters most to merchants when considering these financial solutions? Flexibility and Customization previous article Flexibility and Customization Square is a great example of a company that offers flexibility and customization to merchants. Square provides a range of payment solutions that can be tailored to fit the needs of businesses of all sizes. For instance, Square’s point-of-sale system is modular, allowing merchants to choose and pay for only the features they need. This flexibility extends to their financing options, where merchants can offer different payment plans to customers based on their preferences. Square’s ability to adapt to the specific needs of a business—whether it's a small café or a large retail chain—has made it a popular choice for merchants looking for customizable solutions. On the other hand, Oracle’s legacy POS systems have been criticized for their lack of customization options. Many merchants found that the system couldn’t be easily adapted to their specific business processes, leading to frustration and even abandonment of the platform. When systems are too rigid, they can prevent merchants from optimizing their operations, which ultimately affects both their business and customer satisfaction. Merchant and Customer Support Merchant and Customer Support A good example of strong merchant and customer support comes from Shopify. Shopify has built its reputation not only on its eCommerce platform but also on the extensive support it provides to its merchants. Shopify offers 24/7 customer support through various channels such as chat, email, and phone. They also provide comprehensive online resources, including tutorials and webinars, to help merchants fully utilize their platform. This type of support reassures merchants that they can resolve issues quickly, reducing downtime and ensuring that their businesses run smoothly. On the flip side, eBay faced criticism for its slow and ineffective customer support in the past. Sellers on the platform complained about long wait times and unhelpful responses, which led some merchants to switch to other platforms like Etsy or Amazon. This example illustrates how poor support can lead to a loss of merchant confidence and ultimately, business. Competitive Rates and Terms Competitive Rates and Terms Klarna, a leading BNPL provider, is an excellent example of a company offering competitive terms to merchants. Klarna charges merchants a fee per transaction, but these fees are often offset by the increase in sales that Klarna helps generate. Klarna's flexibility in structuring merchant fees based on volume or other business-specific factors has helped them win over large retail clients like H&M and ASOS. These competitive terms are appealing to merchants because they see a clear return on investment through increased sales and customer retention. In contrast, PayPal has been criticized by some merchants for its high fees, especially for international transactions. This has led some businesses to limit their use of PayPal or seek alternatives like Stripe or Square, which offer more favorable terms depending on transaction types and volumes. Speed and Ease of Integration Speed and Ease of Integration Stripe is often cited as one of the best examples of a payment processor that offers fast and easy integration. Stripe’s APIs are developer-friendly, and their documentation is comprehensive, making it easy for businesses to integrate payment processing quickly. The simplicity and speed of integration have attracted major clients like Lyft and Slack, allowing these companies to focus on their core business operations without getting bogged down by complex payment integrations. This fast setup enables businesses to offer Stripe’s services to their customers without delays, preventing any potential sales loss. On the other hand, SAP’s complex ERP solutions have been known for their lengthy and resource-intensive integration processes. Many businesses, especially smaller ones, have struggled with the time and cost of integrating SAP systems, which can take months or even years to fully implement. This example highlights how a slow or complex integration can deter merchants from adopting a solution, even if it offers other benefits. Ongoing Merchant Support Ongoing Merchant Support A great example of ongoing merchant support comes from Amazon Web Services (AWS). AWS provides extensive resources to its clients even after initial setup, offering regular updates, analytics tools, and personalized account management to ensure merchants are maximizing the platform’s potential. AWS also hosts events, webinars, and workshops to educate users on new features and best practices. This constant engagement helps merchants grow and adapt, fostering long-term loyalty and improving the merchant's overall experience. In contrast, Facebook has struggled with ongoing support for small and medium-sized businesses (SMBs) using its ad platform. Many SMBs have complained about a lack of communication and support after their ads were flagged or accounts were suspended, often without clear explanations or resolutions. This lack of ongoing support has driven some businesses to other platforms like Google Ads, which provides more proactive assistance and account management services. These real-world examples illustrate the importance of flexibility, support, competitive terms, fast integration, and ongoing assistance in maintaining successful merchant partnerships. Companies that excel in these areas, such as Square, Shopify, Klarna, Stripe, and AWS, foster long-term merchant relationships, driving mutual growth. In contrast, companies like Oracle, eBay, PayPal, SAP, and Facebook have lost merchants due to a lack of customization, poor support, high fees, slow integration, or inadequate follow-up assistance. In a future article, I’ll dive deeper into the technical aspects of integration, exploring how a seamless connection between merchants and financial services can drive further growth. if you ever want to get in touch with me Tg: https://t.me/LinaI Tg: https://t.me/LinaI Tg: https://t.me/LinaI https://t.me/LinaI LinkedIn: https://www.linkedin.com/in/lina-ivanova23/ LinkedIn: https://www.linkedin.com/in/lina-ivanova23/ LinkedIn: https://www.linkedin.com/in/lina-ivanova23/ https://www.linkedin.com/in/lina-ivanova23/

What Merchants Care About: How POS and BNPL Improve Customer Experience and Boost Sales

Building a Secure Newsletter Subscription with NextJS, Supabase, Nodemailer, and Arcjet 🔐💯

**DUBAI, United Arab Emirates, September 9th, 2024/Chainwire/--**Bitunix,a rapidly growing player in the cryptocurrency exchange market, has made a significant leap by ranking as the 13th global exchange on CoinGecko, categorized by trust score on September 2, 2024. This milestone comes on the heels of Bitunix unveiling its reserves through the implementation of Proof of Reserves (PoR), a move that has set a new standard for transparency in the industry. By disclosing the Proof of Reserves, Bitunix has solidified its reputation as one of the most secure, liquid, and transparent derivatives exchanges worldwide. The exchange has established its place amongst some of the most eminent names in the crypto industry. Factors Behind Bitunix's Growth The crypto industry comprises of 1,000+ exchanges, making it a saturated market to break in. Bitunix, one of the fastest growing crypto derivatives exchanges, climbed up the ladder by adopting different practices required to maintain a transparent and secure environment for all kinds of traders. Bitunix’s PoR initiative reassures users that their funds are backed by real, verifiable reserves, setting a benchmark for accountability. Besides a secure platform, the exchange also allows users to execute trades directly on the chart with minimal effort, making the user experience phenomenal. In addition to this, Bitunix also accounts for high liquidity across 250+ trading pairs and 24*7 customer support. A Testimony For Crypto Users CoinGecko’s Trust Score, evaluates exchanges based on factors including transparency, security, and liquidity. Achieving a high rank on CoinGecko, a trusted and widely respected platform in the cryptocurrency space, is more than just a number; it can signify a vote of confidence from the broader crypto user base and communities. These rankings collectively reinforce Bitunix’s reputation as a reliable and user-centric exchange. With the launch of PoR, Bitunix joins the ranks of other trusted exchanges such as Bybit, OKX, and Bitget, further establishing its credibility and appeal. In fact, this success comes along with another of Bitunix's great achievements in such a short time, which is to surpass 1 million users. There are other platforms and rankings that are also validating Bitunix's achievements, either by showing the exchange's proof of booking, ranking it at the top of the rankings, etc. Some of these platforms are Coinmarketcap and DeFiLlama. This achievement highlights the progress Bitunix is making in its commitment to becoming the world’s leading derivatives exchange. With every milestone, Bitunix brings users closer to an environment where trading is effortless, secure, transparent, and increasingly liquid. Moreover, as the company itself points out on its social media, this is just the beginning, as 2024 still brings major releases that they claim will revolutionize the way cryptocurrency trading is done to date. About Bitunix Bitunix is a global crypto derivatives exchange founded in 2021, and dedicated to offering intelligent, social, highly secure, and cost-effective trading services to its users. Bitunix specializes in both crypto spot and perpetual futures trading, boasting more than 250 trading pairs with up to 125x leverage. With attributes such as best liquidity, 24/7 customer support, and a strong commitment to regulatory compliance, Bitunix remains at the forefront of delivering a reliable trading experience for the global crypto community. Bitunix has attracted over 1,000,000 users from 100+ countries and has facilitated a cumulative daily trading volume that exceeds $1 billion on the platform. Website | Telegram | X | LinkedIn Contact COO KX Bitunix kx.wu@bitunix.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **DUBAI, United Arab Emirates, September 9th, 2024/Chainwire/--**Bitunix,a rapidly growing player in the cryptocurrency exchange market, has made a significant leap by ranking as the 13th global exchange on CoinGecko, categorized by trust score on September 2, 2024. This milestone comes on the heels of Bitunix unveiling its reserves through the implementation of Proof of Reserves (PoR), a move that has set a new standard for transparency in the industry. By disclosing the Proof of Reserves , Bitunix has solidified its reputation as one of the most secure, liquid, and transparent derivatives exchanges worldwide. The exchange has established its place amongst some of the most eminent names in the crypto industry. Proof of Reserves Proof of Reserves Factors Behind Bitunix's Growth The crypto industry comprises of 1,000+ exchanges, making it a saturated market to break in. Bitunix, one of the fastest growing crypto derivatives exchanges, climbed up the ladder by adopting different practices required to maintain a transparent and secure environment for all kinds of traders. Bitunix’s PoR initiative reassures users that their funds are backed by real, verifiable reserves, setting a benchmark for accountability. Besides a secure platform, the exchange also allows users to execute trades directly on the chart with minimal effort, making the user experience phenomenal. In addition to this, Bitunix also accounts for high liquidity across 250+ trading pairs and 24*7 customer support. A Testimony For Crypto Users CoinGecko ’s Trust Score, evaluates exchanges based on factors including transparency, security, and liquidity. Achieving a high rank on CoinGecko, a trusted and widely respected platform in the cryptocurrency space, is more than just a number; it can signify a vote of confidence from the broader crypto user base and communities. CoinGecko CoinGecko These rankings collectively reinforce Bitunix’s reputation as a reliable and user-centric exchange. With the launch of PoR, Bitunix joins the ranks of other trusted exchanges such as Bybit, OKX, and Bitget, further establishing its credibility and appeal. In fact, this success comes along with another of Bitunix's great achievements in such a short time, which is to surpass 1 million users. There are other platforms and rankings that are also validating Bitunix's achievements, either by showing the exchange's proof of booking, ranking it at the top of the rankings, etc. Some of these platforms are Coinmarketcap and DeFiLlama. This achievement highlights the progress Bitunix is making in its commitment to becoming the world’s leading derivatives exchange. With every milestone, Bitunix brings users closer to an environment where trading is effortless, secure, transparent, and increasingly liquid. Moreover, as the company itself points out on its social media, this is just the beginning, as 2024 still brings major releases that they claim will revolutionize the way cryptocurrency trading is done to date. About Bitunix Bitunix is a global crypto derivatives exchange founded in 2021, and dedicated to offering intelligent, social, highly secure, and cost-effective trading services to its users. Bitunix specializes in both crypto spot and perpetual futures trading, boasting more than 250 trading pairs with up to 125x leverage. Bitunix Bitunix With attributes such as best liquidity, 24/7 customer support, and a strong commitment to regulatory compliance, Bitunix remains at the forefront of delivering a reliable trading experience for the global crypto community. Bitunix has attracted over 1,000,000 users from 100+ countries and has facilitated a cumulative daily trading volume that exceeds $1 billion on the platform. Website | Telegram | X | LinkedIn Website Website Telegram Telegram X X LinkedIn LinkedIn Contact COO KX Bitunix kx.wu@bitunix.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

Bitunix Enters Top 15 On CoinGecko Rankings, Achieving Milestone In The First Week Of September 2024

Bitunix влиза в топ 15 на класацията на CoinGecko, постигайки крайъгълен камък през първата седмица на септември 2024 г.

Bitunix entra en el top 15 del ranking de CoinGecko y alcanza un hito en la primera semana de septiembre de 2024

Bitunix נכנסת לטופ 15 בדירוג CoinGecko, משיגה אבן דרך בשבוע הראשון של ספטמבר 2024

Bitunix が CoinGecko ランキングでトップ 15 入り、2024 年 9 月第 1 週にマイルストーンを達成

Bitunix нь 2024 оны 9-р сарын эхний долоо хоногт амжилтаа ахиулж, CoinGecko-ийн чансааны шилдэг 15-д багтжээ.

Bitunix د CoinGecko په درجه بندۍ کې غوره 15 ته ننوځي، د سپتمبر په لومړۍ اونۍ کې د 2024 هدف ترلاسه کول

Bitunix CoinGecko Rankings nisqapi 15 allin kaqman yaykun, 2024 watapi septiembre killapi ñawpaq semanapi hito nisqaman chayaspa

Bitunix intră în Top 15 în clasamentul CoinGecko, atingând un reper în prima săptămână din septembrie 2024

Bitunix Inopinda Pamusoro gumi neshanu paCoinGecko Zviyero, Kuwana Milestone MuVhiki Rokutanga raGunyana 2024.

Bitunix hyn në Top 15 në renditjen e CoinGecko, duke arritur një moment historik në javën e parë të shtatorit 2024

Bitunix เข้าสู่ 15 อันดับแรกในการจัดอันดับ CoinGecko โดยบรรลุเป้าหมายสำคัญในสัปดาห์แรกของเดือนกันยายน 2024

Bitunix увійшов до топ-15 рейтингу CoinGecko, досягнувши віхи в перший тиждень вересня 2024 року

Navigating the startup world as the founding marketer can be challenging, yet quite a rewarding journey. Being the first marketing hire often comes with the pressure of building a brand from the ground up, defining the company’s voice, and driving growth with limited resources. However, it also offers the unique opportunity to shape the company’s future and leave a lasting impact. I would like to share with you the nine key lessons I’ve learned as a founding marketer, and by sharing them, I hope to provide valuable guidance to those embarking on a similar path. Lesson 1: Be Resourceful In the early stages of a startup, money is often scarce, and being resourceful becomes fundamental. Maximizing limited resources is what will help you leverage what you have to its fullest potential and help you grow. Being resourceful will also spur you to start thinking outside the box - finding new ways to achieve the end goal without the support and resources that bigger companies have. This will ultimately improve your creative skills which will be fundamental as the company grows. By creatively leveraging limited resources, startups can overcome obstacles, drive growth, and establish a solid foundation for future success. Lesson 2: Wear Different Hats As the founding marketer, you will find yourself often having to wear different hats. You will have to adapt and learn new skills that might fall outside your remit - balancing marketing with other startup tasks often requires a flexible mindset. My role in the years extended beyond traditional marketing activities. I found myself involved in product development, customer support, and even sales & investor pitches. This cross-functional involvement not only provided a broader understanding of the business but was also fundamental in enriching our marketing strategies with insights from different perspectives. Embracing various roles not only enhances personal growth but will also give a 360 view and understanding of the company, which will propel the startup towards its goals with innovation. Lesson 3: Understand the Market A deep understanding of the market is foundational for any startup's success. It can be defined in 3 ways: Researching the fintech landscape.
Identifying your target audience.
Analyzing competitors. Making sure to research your specific sector will provide valuable insights into trends, emerging technologies, and much more which can influence your business strategy. Therefore, comprehensive market research is essential. Understanding the broader ecosystem helps in identifying opportunities. However, understanding the market doesn’t only have a broad connotation. It also includes identifying your target audience. This goes beyond basic demographics; it requires a nuanced understanding of your customer's pain points, preferences, and behaviors. Identifying your ICP and building specific user personas will be crucial in crafting the right messaging. Lastly, analyzing competitors is equally important. This involves not just identifying who they are but also understanding their strengths, weaknesses, and market positioning. This will ultimately guide your strategy in the way your company differentiates from the others, highlighting unique value propositions that set you apart. Lesson 4: Build a Strong Brand A compelling brand not only differentiates your startup from competitors but also fosters trust and loyalty among customers. The importance of branding cannot be overstated. A strong brand reassures customers about the security and reliability of your services. Moreover, a well-established brand can attract investors, partners, and top talent, all of which are vital for growth and innovation. Key elements of a compelling brand include a clear value proposition, consistent messaging, and a distinct visual identity. Your value proposition should communicate what sets you apart and why customers should choose you. Consistent messaging across all channels builds recognition and reinforces your brand values. Additionally, a distinct visual identity, encompassing your logo, color scheme, and design elements, ensures that your brand is memorable and easily recognizable. Building a strong brand in fintech involves more than just marketing; it's about creating a trustworthy, consistent, and memorable presence in the market. Lesson 5: Leverage Data and Analytics Leveraging data and analytics is indispensable for crafting effective strategies. Data provides actionable insights into customer behavior, campaign performance, and market trends, enabling more informed and precise decision-making. The role of data in marketing strategies is multifaceted. It helps identify and understand your target audience, measure the effectiveness of marketing campaigns, and optimize resource allocation. By analyzing customer interactions, preferences, and feedback, you can tailor the strategy to better meet user needs and enhance engagement. Additionally, data allows for tracking key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and lifetime value, ensuring that marketing efforts are aligned with business objectives. Tools and techniques for data analysis are essential in harnessing the power of data. A/B testing, cohort analysis, and predictive modeling further refine marketing strategies by revealing what works best and predicting future trends - all while helping you put more effort and budget into what works. Lesson 6: Content Is King Creating valuable content is a powerful way to engage and educate your audience. High-quality content not only attracts potential customers but also builds trust and establishes your startup as an authority in the industry. Think educational articles and how-to guides, video content, including tutorials and explainer videos, as well as case studies and success stories that can demonstrate the real-world impact of your products and services, building credibility and trust. Content truly is king in marketing. By creating valuable, educational, and engaging content tailored to your audience’s needs, you can effectively attract, engage, and convert customers, driving long-term success for your startup. Lesson 7: Hire Go-Getters The importance of hiring motivated and ambitious team members cannot be overstated. Go-getters bring energy, innovation, and a relentless drive to succeed, which are essential traits for overcoming the challenges faced by startups. You want to start by identifying individuals who demonstrate a proactive attitude, resilience, and a passion for their work. Look for candidates who have shown initiative in previous roles, have a track record of problem-solving, and exhibit a strong sense of ownership. The impact of a driven team on startup success is profound. Motivated and ambitious team members are more likely to go above and beyond, contributing creative solutions and pushing the company forward. Their energy and determination can be contagious, inspiring others to elevate their performance. Lesson 8: Customer Feedback is Crucial Gathering and utilizing customer feedback is essential for staying relevant and effective. This feedback provides invaluable insights that can help refine marketing strategies and improve overall service offerings. Using feedback to refine marketing strategies involves analyzing the data to identify patterns and areas for improvement. Feedback can also reveal preferences for specific channels or content types, guiding more targeted and effective marketing efforts. Most importantly, customer feedback is not just a box-ticking exercise; it's a crucial component of an effective marketing strategy. By systematically gathering and analyzing feedback, and making informed adjustments based on it, startups can enhance their marketing efforts, meet customer needs more effectively, and drive sustainable growth. Lesson 9: Always Be Learning Continuous learning and development are essential for maintaining a competitive edge. The importance of always being in learning mode cannot be overstated, as it enables marketers and entrepreneurs to stay abreast of new trends, technologies, and best practices, thereby driving innovation and growth. Personal growth has a significant impact on the startup. As a founding marketer, your development directly influences your ability to lead, strategize, and innovate. By continuously enhancing your skills and knowledge, you can make more informed decisions, mentor your team more effectively, and drive the startup's vision forward. Conclusion In conclusion, the journey of a founding marketer in a startup is marked by unique challenges and opportunities. The nine lessons shared here underscore the importance of being resourceful, adaptable, and data-driven, while also emphasizing the significance of understanding the market, building a strong brand, and creating valuable content. Hiring motivated team members and continuously gathering customer feedback are also crucial for navigating the startup landscape. Above all, maintaining a mindset of continuous learning ensures that you stay ahead in an ever-evolving environment. Navigating the startup world as the founding marketer can be challenging, yet quite a rewarding journey. Being the first marketing hire often comes with the pressure of building a brand from the ground up, defining the company’s voice, and driving growth with limited resources. However, it also offers the unique opportunity to shape the company’s future and leave a lasting impact. Navigating the startup world as the founding marketer can be challenging, yet quite a rewarding journey. Being the first marketing hire often comes with the pressure of building a brand from the ground up, defining the company’s voice, and driving growth with limited resources. However, it also offers the unique opportunity to shape the company’s future and leave a lasting impact. I would like to share with you the nine key lessons I’ve learned as a founding marketer, and by sharing them, I hope to provide valuable guidance to those embarking on a similar path. I would like to share with you the nine key lessons I’ve learned as a founding marketer, and by sharing them, I hope to provide valuable guidance to those embarking on a similar path. Lesson 1: Be Resourceful Lesson 1: Be Resourceful In the early stages of a startup, money is often scarce, and being resourceful becomes fundamental. Maximizing limited resources is what will help you leverage what you have to its fullest potential and help you grow. Being resourceful will also spur you to start thinking outside the box - finding new ways to achieve the end goal without the support and resources that bigger companies have. This will ultimately improve your creative skills which will be fundamental as the company grows. By creatively leveraging limited resources, startups can overcome obstacles, drive growth, and establish a solid foundation for future success. Lesson 2: Wear Different Hats Lesson 2: Wear Different Hats As the founding marketer, you will find yourself often having to wear different hats. You will have to adapt and learn new skills that might fall outside your remit - balancing marketing with other startup tasks often requires a flexible mindset. My role in the years extended beyond traditional marketing activities. I found myself involved in product development, customer support, and even sales & investor pitches. This cross-functional involvement not only provided a broader understanding of the business but was also fundamental in enriching our marketing strategies with insights from different perspectives. Embracing various roles not only enhances personal growth but will also give a 360 view and understanding of the company, which will propel the startup towards its goals with innovation. Lesson 3: Understand the Market Lesson 3: Understand the Market A deep understanding of the market is foundational for any startup's success. It can be defined in 3 ways: Researching the fintech landscape. Identifying your target audience. Analyzing competitors. Researching the fintech landscape. Identifying your target audience. Analyzing competitors. Making sure to research your specific sector will provide valuable insights into trends, emerging technologies, and much more which can influence your business strategy. Therefore, comprehensive market research is essential. Understanding the broader ecosystem helps in identifying opportunities. However, understanding the market doesn’t only have a broad connotation. It also includes identifying your target audience. This goes beyond basic demographics; it requires a nuanced understanding of your customer's pain points, preferences, and behaviors. Identifying your ICP and building specific user personas will be crucial in crafting the right messaging. Lastly, analyzing competitors is equally important. This involves not just identifying who they are but also understanding their strengths, weaknesses, and market positioning. This will ultimately guide your strategy in the way your company differentiates from the others, highlighting unique value propositions that set you apart. Lesson 4: Build a Strong Brand Lesson 4: Build a Strong Brand A compelling brand not only differentiates your startup from competitors but also fosters trust and loyalty among customers. The importance of branding cannot be overstated. A strong brand reassures customers about the security and reliability of your services. Moreover, a well-established brand can attract investors, partners, and top talent, all of which are vital for growth and innovation. Key elements of a compelling brand include a clear value proposition, consistent messaging, and a distinct visual identity. Your value proposition should communicate what sets you apart and why customers should choose you. Consistent messaging across all channels builds recognition and reinforces your brand values. Additionally, a distinct visual identity, encompassing your logo, color scheme, and design elements, ensures that your brand is memorable and easily recognizable. Building a strong brand in fintech involves more than just marketing; it's about creating a trustworthy, consistent, and memorable presence in the market. Lesson 5: Leverage Data and Analytics Leveraging data and analytics is indispensable for crafting effective strategies. Data provides actionable insights into customer behavior, campaign performance, and market trends, enabling more informed and precise decision-making. The role of data in marketing strategies is multifaceted. It helps identify and understand your target audience, measure the effectiveness of marketing campaigns, and optimize resource allocation. By analyzing customer interactions, preferences, and feedback, you can tailor the strategy to better meet user needs and enhance engagement . Additionally, data allows for tracking key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and lifetime value, ensuring that marketing efforts are aligned with business objectives. enhance engagement Tools and techniques for data analysis are essential in harnessing the power of data. A/B testing, cohort analysis, and predictive modeling further refine marketing strategies by revealing what works best and predicting future trends - all while helping you put more effort and budget into what works. Lesson 6: Content Is King Creating valuable content is a powerful way to engage and educate your audience. High-quality content not only attracts potential customers but also builds trust and establishes your startup as an authority in the industry. Think educational articles and how-to guides, video content, including tutorials and explainer videos, as well as case studies and success stories that can demonstrate the real-world impact of your products and services, building credibility and trust. Content truly is king in marketing. By creating valuable, educational, and engaging content tailored to your audience’s needs, you can effectively attract, engage, and convert customers, driving long-term success for your startup. Lesson 7: Hire Go-Getters The importance of hiring motivated and ambitious team members cannot be overstated. Go-getters bring energy, innovation, and a relentless drive to succeed, which are essential traits for overcoming the challenges faced by startups. You want to start by identifying individuals who demonstrate a proactive attitude, resilience, and a passion for their work. Look for candidates who have shown initiative in previous roles, have a track record of problem-solving, and exhibit a strong sense of ownership. The impact of a driven team on startup success is profound. Motivated and ambitious team members are more likely to go above and beyond, contributing creative solutions and pushing the company forward. Their energy and determination can be contagious, inspiring others to elevate their performance. Lesson 8: Customer Feedback is Crucial Gathering and utilizing customer feedback is essential for staying relevant and effective. This feedback provides invaluable insights that can help refine marketing strategies and improve overall service offerings. Using feedback to refine marketing strategies involves analyzing the data to identify patterns and areas for improvement. Feedback can also reveal preferences for specific channels or content types, guiding more targeted and effective marketing efforts. Most importantly, customer feedback is not just a box-ticking exercise; it's a crucial component of an effective marketing strategy. By systematically gathering and analyzing feedback, and making informed adjustments based on it, startups can enhance their marketing efforts, meet customer needs more effectively, and drive sustainable growth. Lesson 9: Always Be Learning Continuous learning and development are essential for maintaining a competitive edge. The importance of always being in learning mode cannot be overstated, as it enables marketers and entrepreneurs to stay abreast of new trends, technologies, and best practices, thereby driving innovation and growth. Personal growth has a significant impact on the startup. As a founding marketer, your development directly influences your ability to lead, strategize, and innovate. By continuously enhancing your skills and knowledge, you can make more informed decisions, mentor your team more effectively, and drive the startup's vision forward. Conclusion In conclusion, the journey of a founding marketer in a startup is marked by unique challenges and opportunities. The nine lessons shared here underscore the importance of being resourceful, adaptable, and data-driven, while also emphasizing the significance of understanding the market, building a strong brand, and creating valuable content. Hiring motivated team members and continuously gathering customer feedback are also crucial for navigating the startup landscape. Above all, maintaining a mindset of continuous learning ensures that you stay ahead in an ever-evolving environment.

9 Lessons I Learned as the Founding Marketer of a Tech Startup

Social Discovery Group has over 65 products in the dating sector and around 500 million users worldwide. Our customer support team is committed to addressing user inquiries promptly and effectively. Given the nature of our services, we prioritize handling requests with utmost care and responsiveness, recognizing the sensitive nature of many inquiries. Here are 3 comprehensive strategies to navigate challenging situations. These strategies were mentioned by famous and respected training experts, consultants, and journalists. Strategy 1: Proactive and Empathetic Communication Understand and Anticipate Customer Needs Customers often have certain expectations for service quality and responsiveness. To handle sensitive issues effectively, start by understanding and anticipating their needs. This involves conducting thorough customer research, keeping detailed records of their preferences, and proactively identifying potential issues before they escalate. Engage in Active Listening When a sensitive issue arises, practice active listening. Fully concentrate, understand, respond, and remember what the customer has said. Demonstrate empathy by acknowledging their feelings and validating their concerns. Phrases like “I can imagine how difficult this situation is for you” or “I understand why you might be feeling upset” can help de-escalate tensions and show that you value their experience. Provide Transparent and Timely Updates Proactive communication involves being transparent and timely with updates. Customers appreciate honesty and want to be kept in the loop. Regularly update them on the status of the issue, even if there is no significant progress. This reassures the customer that their concern is being actively managed and helps build trust. Strategy 2: Personalized and Customized Solutions Tailor Your Approach When dealing with sensitive issues, avoid generic responses. Take the time to understand the unique aspects of the customer’s situation and develop a customized solution that directly addresses their concerns. Offer Compensation or Incentives In cases where the issue has caused significant inconvenience, consider offering compensation or incentives. This could be in the form of discounts, free services, or exclusive offers. Such gestures demonstrate that you value the customer’s business and are committed to making things right. Continuous Follow-Up and Improvement After resolving the issue, follow up with the customer to ensure they are satisfied with the outcome. Use this opportunity to gather feedback and identify areas for improvement. Implementing changes based on customer feedback shows that you are committed to continuous improvement and enhances the overall customer experience. Strategy 3: Empowerment and Professionalism Empower Your Team Ensure that your team has the authority and resources to resolve issues promptly. Delays can exacerbate the sensitive issue. Empowering your team to make decisions without needing multiple approvals can speed up the resolution process and improve customer satisfaction. Maintain Professionalism No matter how challenging the situation, always maintain professionalism. Keep your tone respectful and calm, and avoid becoming defensive or argumentative. Professionalism can help diffuse tension during a sensitive issue and foster a positive resolution. Involve Senior Management Involving senior management in resolving sensitive issues can reassure customers that their concerns are being taken seriously. A personal touch from a senior executive can make the customer feel valued and prioritized. Ensure that senior management is accessible and responsive when needed. To sum it up, Handling sensitive issues requires a strategic approach that combines empathy, proactive communication, personalized solutions, and professionalism. By implementing these comprehensive strategies, you can navigate these challenges effectively and maintain strong, positive relationships with your clients. Remember, the goal is not just to resolve the issue but to turn a potentially negative experience into an opportunity to strengthen customer loyalty and trust. Recommended books for your consideration:

Jeff Toister, The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service;
Nichols, M. P, . The Lost Art of Listening: How Learning to Listen Can Improve Relationships;
Daniel Goleman, Emotional Intelligence: Why It Can Matter More Than IQ. Written by Vera Straneva, Head of Key Clients Group at Social Discovery Group Social Discovery Group has over 65 products in the dating sector and around 500 million users worldwide. Our customer support team is committed to addressing user inquiries promptly and effectively. Given the nature of our services, we prioritize handling requests with utmost care and responsiveness, recognizing the sensitive nature of many inquiries. Social Discovery Group Here are 3 comprehensive strategies to navigate challenging situations. These strategies were mentioned by famous and respected training experts, consultants, and journalists. Here are 3 comprehensive strategies to navigate challenging situations. These strategies were mentioned by famous and respected training experts, consultants, and journalists. Strategy 1: Proactive and Empathetic Communication Strategy 1: Proactive and Empathetic Communication Understand and Anticipate Customer Needs Understand and Anticipate Customer Needs Customers often have certain expectations for service quality and responsiveness. To handle sensitive issues effectively, start by understanding and anticipating their needs. This involves conducting thorough customer research, keeping detailed records of their preferences, and proactively identifying potential issues before they escalate. Engage in Active Listening When a sensitive issue arises, practice active listening. Fully concentrate, understand, respond, and remember what the customer has said. Demonstrate empathy by acknowledging their feelings and validating their concerns. Phrases like “I can imagine how difficult this situation is for you” or “I understand why you might be feeling upset” can help de-escalate tensions and show that you value their experience. Provide Transparent and Timely Updates Proactive communication involves being transparent and timely with updates. Customers appreciate honesty and want to be kept in the loop. Regularly update them on the status of the issue, even if there is no significant progress. This reassures the customer that their concern is being actively managed and helps build trust. Strategy 2: Personalized and Customized Solutions Strategy 2: Personalized and Customized Solutions Tailor Your Approach When dealing with sensitive issues, avoid generic responses. Take the time to understand the unique aspects of the customer’s situation and develop a customized solution that directly addresses their concerns. Offer Compensation or Incentives In cases where the issue has caused significant inconvenience, consider offering compensation or incentives. This could be in the form of discounts, free services, or exclusive offers. Such gestures demonstrate that you value the customer’s business and are committed to making things right. Continuous Follow-Up and Improvement After resolving the issue, follow up with the customer to ensure they are satisfied with the outcome. Use this opportunity to gather feedback and identify areas for improvement. Implementing changes based on customer feedback shows that you are committed to continuous improvement and enhances the overall customer experience. Strategy 3: Empowerment and Professionalism Strategy 3: Empowerment and Professionalism Empower Your Team Empower Your Team Ensure that your team has the authority and resources to resolve issues promptly. Delays can exacerbate the sensitive issue. Empowering your team to make decisions without needing multiple approvals can speed up the resolution process and improve customer satisfaction. Maintain Professionalism No matter how challenging the situation, always maintain professionalism. Keep your tone respectful and calm, and avoid becoming defensive or argumentative. Professionalism can help diffuse tension during a sensitive issue and foster a positive resolution. Involve Senior Management Involving senior management in resolving sensitive issues can reassure customers that their concerns are being taken seriously. A personal touch from a senior executive can make the customer feel valued and prioritized. Ensure that senior management is accessible and responsive when needed. To sum it up, Handling sensitive issues requires a strategic approach that combines empathy, proactive communication, personalized solutions, and professionalism. By implementing these comprehensive strategies, you can navigate these challenges effectively and maintain strong, positive relationships with your clients. To sum it up, Remember, the goal is not just to resolve the issue but to turn a potentially negative experience into an opportunity to strengthen customer loyalty and trust. Recommended books for your consideration: Jeff Toister, The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service;
Nichols, M. P, . The Lost Art of Listening: How Learning to Listen Can Improve Relationships;
Daniel Goleman, Emotional Intelligence: Why It Can Matter More Than IQ. Recommended books for your consideration: Recommended books for your consideration: Jeff Toister, The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service; Nichols, M. P, . The Lost Art of Listening: How Learning to Listen Can Improve Relationships; Daniel Goleman, Emotional Intelligence: Why It Can Matter More Than IQ. Jeff Toister, The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed with Customer Service; Nichols, M. P, . The Lost Art of Listening: How Learning to Listen Can Improve Relationships; Daniel Goleman, Emotional Intelligence: Why It Can Matter More Than IQ. Written by Vera Straneva, Head of Key Clients Group at Social Discovery Group Written by Vera Straneva, Head of Key Clients Group at Social Discovery Group Written by Vera Straneva, Head of Key Clients Group at Social Discovery Group Social Discovery Group

Effective Strategies for Handling Sensitive Issues With Customers

গ্রাহকদের সাথে সংবেদনশীল সমস্যাগুলি পরিচালনা করার জন্য কার্যকর কৌশল

Effektive Strategien für den Umgang mit sensiblen Themen mit Kunden

Estrategias eficaces para gestionar cuestiones delicadas con los clientes

Stratégies efficaces pour gérer les problèmes sensibles avec les clients

ग्राहकों के साथ संवेदनशील मुद्दों से निपटने के लिए प्रभावी रणनीतियाँ

顧客とのデリケートな問題に対処するための効果的な戦略

고객과의 민감한 문제를 처리하기 위한 효과적인 전략

Estratégias eficazes para lidar com questões delicadas com clientes

Эффективные стратегии решения деликатных вопросов с клиентами

Müşterilerle Hassas Sorunları Ele Almak İçin Etkili Stratejiler

Chiến lược hiệu quả để giải quyết các vấn đề nhạy cảm với khách hàng

处理客户敏感问题的有效策略

Stories, News & Mentions about REASSURE

Reassure’s Stories on HackerNoon