Rank Math

rankmath

SEO 101: Content Readability Matters!

For most people, when you mention Search Engine Optimization, keywords are what come to mind. But there’s more to than keywords, content pillars and cluster topics. SEO First, let’s take a broad look at SEO What Are the Three Types of SEO? There are three types of SEO, all of which work together to improve a website's ranking. I like to look at them as the three main organs of a body. When one isn't working optimally, it’ll affect the others. Make sense? I thought so! Off-Page SEO Off-page or Off-site SEO refers to the actions performed outside your website to help it rank on the search engine results page(SERPs) This includes; Backlinks Guest Posting Listings PR On-Page SEO As the name suggests, On-page SEO refers to measures taken directly within the website to improve its position in SERPs. This includes; Content Quality Keyword HTML Tags Internal Linking Meta Data URL Image Optimization Technical SEO Technical SEO refers to server and website optimizations that make it easier for search engine spiders to effectively crawl and index your website to help improve organic ranking. These include: Security Schema Markup Site Speed Accessibility Canonical URLs User Experience (UX) Indexation As you can see, there’s a whole lot that goes into SEO, but in this article, we’ll take a deeper look at Image optimization. What is Image Optimization and Why is it Important? Simply put, image SEO is optimizing images on your site using contextual information so that both bots and humans can understand them. Why is image SEO crucial? Because images are an essential part of your website’s design and user experience. When correctly optimized, they significantly impact your website’s performance, helping it rank higher in SERPs. According to data from Jumpshot, over of all U.S. web searches happen on Google Images. 20% That’s huge! And Without properly optimizing images, you are wasting a valuable SEO asset. According to Google’s Gary Illyes, video and image search are often overlooked, and SEOs ought to be paying more attention. In fact, in 2019, tasked more engineers with working on media search. Here's what Gary Illyes had to say on . Google Reddit “We simply know that media search is way too ignored for what it’s capable of doing for publishers so we’re throwing more engineers at it as well as more outreach.” Optimized high-quality graphics, for example, stand a better chance of appearing in image searches. This consequently drives more traffic to your website. Image SEO also lowers bounce rates, improves UX, improves load time and increases engagement. Image from Witty Content Writers 4 Tips to Get You Started on Image SEO All high-performing websites you’ve come across have taken effort and time to optimize their images. There are various ways you can optimize images such as: Using High-Quality ImagesAdding Alt TextCustomizing Image File NamesInserting Title TextUsing Captions and the <figcaption> TagCreating Unique ImagesEnsuring Surrounding Text Matches Your ImagesAvoiding Keyword StuffingUsing Accurate Names and TextCreating an Image SitemapServe Responsive, Mobile-Friendly Images Let’s look at four great actionable practices for Image SEO. Optimize Image Sizes and Formats Choosing the right size and format for images is one of the ways to significantly impact image SEO. , JPEG, SVG, and PNG formats offer different advantages depending on your website's needs. WebP WebP images have small image sizes optimized for the web and lossless compression. For less complex images like logos, SVG images provide good quality for such small file sizes. Although they tend to be smaller, JPEGs are of low quality. In contrast, PNG files have higher image quality and larger file sizes. As such, they’re best suited for highly visual websites. Displaying images at their full size isn’t necessary for most websites. Overly large images increase load time and take up unnecessarily more server space. That’s why you need to compress and resize images before you upload them to your site. You can do this by: Using a free image compression plugin like ShortPixel Using a web-based solution like to compress WebP, PNG and JPEG graphics TinyPNG Add Alt Text Alternate text is a brief description of the content of an image. When the graphic can’t be displayed on a site, the alt text is what’s visible. It also helps those who are visually impaired understand visual content using screen readers. Image from Wo WordPress Wordpress.com Search engines use alt metadata to determine what type of content is in the image and page. That’s why including keywords in alt text enhances your image SEO. Just be sure to use keywords that match the content of your images. Create an Image Sitemap An image sitemap is a document carrying all graphic elements on your site. It helps search engines rank your content faster and more effectively. Google's shows you how to add image sitemaps to your site. It’s possible to integrate an image sitemap into a normal sitemap or have it completely separate. guide on image sitemaps Image from Image Maps An image on an isolated page may be overlooked in place of more accessible or popular content. But by using a sitemap, all your valuable visual content get’s accounted for. It also helps search engines discover it. With common WordPress SEO plugins like Yoast and Rank Math, you can include images in your sitemaps without worrying about code. Serve Responsive, Mobile-Friendly Images , as of June 2022, mobile device traffic worldwide was at 58.99%. This goes to show just how essential mobile-friendly responsive images are. They adapt easily to different mobile devices, allowing users to easily interact with them. According to Statista Offering various versions of an image helps web visitors’ browsers select the most appropriate graphic size for them, avoiding any odd placements. Key Takeaways Choose the correct file format Reduce file size to improve page load speed Match your on-page SEO elements, like metadata and structured data with your image For crawlability, create an image sitemap and ensure that your images are in your sitemap Optimizing images is no joke. Advancements in voice search technology have made media increasingly important and optimizing images is a great way to reap the benefits of this very often overlooked way to improve your content and help rank higher in SERPs.

4 Ways to Optimize Your Site Images and Drive Traffic to Your Site

This Black Friday, I’ve gathered a few WordPress Black Friday Deals for you. You’ll find out 3 WordPress deals categories: plugins, themes, & hosting providers. So here we go! WordPress Plugins Deals WP Rocket Dates: Nov 23 - Dec 1 Deal: 30% Off Grab WP Rocket Deal Crocoblock Dates: 24th Nov - 1st Dec Deal: 40% off WordPress plugins, 35% discounts on Yearly Subscriptions, 30% off Lifetime Coupon code: BFCrocoblock2021 Grab Crocoblock Deal Elementor Dates: Nov 22 - Dec 2 Deal: up to 50% Off Grab Elementor Deal UpdraftPlus Dates: 24th Nov - 3rd Dec Deal: 20% off UpdraftPlus Premium Coupon code: 20BFCOB Grab UpdraftPlus Deal WP-Optimize Dates: 24th Nov - 3rd Dec Deal: Get 20% off any WP-Optimize Premium package Coupon code: 20WPOBFCOB Grab WP-Optimize Deal Theia Post Slider Dates: 22 Nov 2021 - 30 Nov 2021 Deal: up to 50% Off Grab Theia Post Slider Deal Formidable Forms Dates: Nov 22 - Nov 30 Deal: up to 65% Off Grab Formidable Forms Deal SEOPress Dates: Nov 24 - Dec 1 Deal: Buy SEOPress PRO + Insights for $99 instead of $138! Almost 30% off! + Win an Amazon gift card of $300! Grab SEOPress Deal RankMath Dates: Nov 22  Nov 27 Deal: up to 50% off Grab RankMath Deal AdminColumns Dates: Nov 24 - Nov 30 Deal: 25% Off Coupon code: BlackFriday21 Grab Admin Columns Deal Dokan Dates: Nov 17 - Dec 2 Deal: up to 50% Off Grab Dokan Deal WordPress Themes Black Friday Deals Blocksy Dates: Nov 20 - Dec 3 Deal: up to 40% Off Coupon code: BFCM2021 Grab Blocksy Deal Astra Dates: Nov 22 - Dec 3rd Deal: up to 63% Off Grab Astra Deal OceanWP Dates: till Dec 2 Deal: up to 55% Off Grab OceanWP Deal TemplateMonster Dates: Nov 22 - Nov 28 Deal: up to 50% Off Grab TemplateMonster Deal WordPress Hosting Deals 2021 Cloudways Dates: Nov 23 - Dec 1 Deal: 40% Off on all hosting plans for 4 months Coupon code: BFCM2021 Grab Cloudways Deal WP Engine Dates: Nov 22 - Nov 30 Deal: 5 months Free on annual shared plan Coupon code: cyberweek2021 Grab WP Engine Deal DreamHost Dates: Nov 22 - Nov 30 Deal: up to 94% Off Grab DreamHost Deal Sum Up Hope these WordPress deals were helpful and you’ve bought what you’ve been looking for. Please share in the comments below your shopping list. 😊

15+ Top WordPress Black Friday & Cyber Monday Deals 2021

Did you know that WordPress powers more than of all websites on the internet, and there are more than blog post views each month on its platform? 41% 20 billion is still a great way to present yourself as a thought leader in your industry. In fact, 89% of B2B marketers and 86% of B2C marketers use content marketing to grow their business. Blogging This means that you shouldn't underestimate the power of content marketing even in 2022, but you need to know what strategies will work the best. That's why this post will cover 6 blogging secrets that'll help build trust in your brand and grow your blog, starting with breaking a previous trend. 1. There's No Ideal Length of a Post Last year, all marketers kept emphasizing that you have to create long-form blog content and pillar articles to compete for rankings on Google. Well, that's not the case anymore. As long as the information you provide is valuable and relevant to your target keyword, the length doesn't matter. Instead, make sure you're writing about topics your audience wants to read about, and your blog posts could be everything from 300-2000 words or more apiece and still rank in search engines. Since quality is vital, it's better to have a shorter blog post packed with helpful content than a long post with meaningless rambling. 2. Focus on Writing Enticing Titles to Boost CTR Next year, it'll be all about writing that entice people to click and read your blog posts over the competition. eye-catching headlines You need to find ways to stand out from the crowd, and an excellent way to do this is by crafting compelling and engaging titles. To help you with that, you can use isitwp's headline analyzer that'll provide a title score and recommendations on how to improve your title. Also, the title tag is one of the key tags Google looks for when deciding if and how to rank your page. Not only do you need to write eye-catching titles, but they should also include your target keyword. I suggest using an on-page SEO plugin to help you optimize your title tags (more about this in step 4). 3. Use a Conversational Tone It's essential to use a conversational tone that everyone can understand to get readers to stay on your page. Even highly technical blog posts should be transformed into text that is easily digestible to provide a good user experience and boost rankings on Google. That's because Google and other popular search engines prioritize usability and how long users stay on your page when ranking web pages. Using too technical jargon may cause readers to leave and look for another blog post that's easier to understand, increasing your bounce rate. Apart from using a conversational tone, you can increase the user experience by breaking up long text paragraphs with bullet points, listicles, subtitles, and images. Improving your formatting will make it easier for your visitors to scan your content and find what they're looking for. On top of that, it'll also make them stay longer on your page, which will boost your SEO. 4. Optimize for SEO In addition to using a conversational tone on your blog, statistics show that almost of all clicks on the SERPs (search engine results pages) go to the top 3 listings. 50% That's why it's crucial to optimize your blog posts for on-page SEO. And the easiest way to ensure your posts are optimized is by using a WordPress SEO plugin, like AIOSEO, Yoast SEO, or Rank Math. Any of these plugins will make it easy to optimize your blog posts with target keywords and title tags. They'll also check your readability score and give suggestions on how to improve your content. And if you want to take your SEO to the next level, you can take advantage of pro features such as schema markup, RSS sitemaps, robots.txt, and more. They give you all the tools you need to boost rankings in search engines. In addition, you also need to optimize for off-page SEO and try to build a good backlink strategy. For instance, you can use SEO tools like Semrush and Ahrefs to check for websites with good domain authority within your niche and then reach out to them and ask if they can feature one of your guest posts. 5. Focus on Engagement You want readers to engage and interact with your content to build trust in your brand and improve SEO rankings. For starters, you should focus on creating enticing content that compels readers to comment and share their points of view. Try to be creative and unique. For example, you can host a giveaway contest and encourage participants to enter the competition in the comment section of your blog. When Google sees that people are interacting with your content, it'll favor it in search results. You can then share the results on your social media platforms and drive more referral traffic to your blog. Another strategy to boost engagement is to end each blog post asking for feedback. For instance, you can end your post with: "We hope you enjoyed reading this blog post. Please let us know if we missed something or just share your thoughts in the comment section below. We'd love to hear from you!" In addition to comments, reviews are extremely important and can be the make or break of your business. In fact, of customers won't take action until they read reviews or other forms of engagement with your business. 72% No matter what product or service your blog promotes, you should encourage people to leave you reviews to grow your brand. 6. Build an Email List Finally, I can't state enough the importance of using opt-in forms and collecting email addresses on your website. With email marketing, you can actually generate a return on investment (ROI), according to research. 4,400% Building an email list is essential since you own that list, and it can't be taken away from you if your website breaks or your advertising account gets banned. With email marketing, you can focus on building long-lasting relationships with your subscribers and offer them exclusive content and deals. You also have the option to present different offers to your subscribers more times than once. Generally, you have to put an offer in front of customers' eyes seven times before they make a purchase, and that's one of the powers of building an email list. Conclusion Creating a successful blog takes time and effort, and it won't happen overnight. But if you use these 6 blogging secrets and focus on providing value to your readers, you will become a thought leader in your industry and build a loyal audience before you know it.

6 Surprising Blogging Secrets (in 2022)

Are you looking for the best ways to for SEO and drive more organic traffic from Google's image search? optimize your images Quality content can increase traffic by as much as , and images are a crucial part of creating excellent content. Including images relevant to the content improves the overall experience of your website. The saying: "A picture is worth a thousand words…" wasn't created by a fluke. 2000% Apart from the added visual experience, images are also great for breaking up long text paragraphs and making your content easier to digest. In addition, they can also increase the click-through rate to your website and ultimately help improve your rankings. But to get Google and other popular search engines to rank your images in image search, you need to ensure that your images are SEO-friendly. So in this post, I'll cover 6 actionable tips to optimize your images and drive more organic traffic from image search. 1. Optimize Your Image Alt Text The first step in ranking in image search on Google is to optimize your image alt texts (alternative text). It is an HTML attribute added to the image tag and helps Google, and other search engine crawlers better understand what the image is about and show it in image search. In plain HTML code, an alt text can look like this: <img src="img_adorable-puppy.jpg" alt="Adorable puppy chasing a ball" width="400" height="500"> As you can see, the alt text is used to describe your image. And if your graphic can't be displayed, your visitors can still understand what it is about from reading the text. This is also true for blind people who use screen readers to read text and images. So, an excellent way to optimize your alt texts is to imagine how you would describe your images to a blind person. Use as descriptive alt texts as possible within a character limit of to not be cut off by screen readers. 125 characters Also, include your target keyword but don't stuff it with keywords. Keyword stuffing can cause Google to look at your website as spam. 2. Use Descriptive Image File Names It's more important than you'd think to name your images with descriptive file names. It gives and users a clue about the subject matter of the graphic. search engines For example, "IMG00026.jpg" doesn't say anything about what the image is about. But "playful-labrador-puppy.jpg" would let you know the image is of a playful labrador puppy. So, try to make your image file names as descriptive as possible, and include your target keyword if relevant to the image. You can also use semantic versions of your keywords, but remember that relevance will always be the essential factor to consider when naming your image files. 3. Choose the Right Image Format Studies have shown that users can recall of visual content even three days after they've seen it. That's why it's crucial to use the correct image format depending on what type of graphics you want to add to your site. 65% Why? Because depending on what image format you use, your image file size will be larger or smaller, and the image quality will be good or bad. And you don't want to display low-quality, blurry images on your site or make them so large that they'll take forever to load. That said, the most common image file types are JPG, PNG, and GIF, and they all serve their purpose depending on the intention with the image: For example, JPG is best for pictures with many shades of colors, PNG is best for maintaining the image quality, and GIF is best for animations or moving images. If you're aiming for as small a file size as possible, you should use JPGs. But PNGs are better for drawings, screenshots, and images with text, where you need to keep the image quality. Needless to say, if you want to add something that moves on your site, you'd need to use GIFs. 4. Compress Heavy Images If you're using too heavy images, you'll slow down your overall site speed. This would be detrimental to your SEO rankings since research has shown that of visitors abandoned a site that took more than 3 seconds to load, and only a one-second delay in page load time caused conversions to drop by 7%. 53% With too slow page load, your visitors will likely choose a faster loading site and make you lose out on traffic and potential customers. Even worse, since page load speed is a ranking factor on Google, it'll hurt your rankings as well. To avoid this, you need to compress large, heavy images and reduce the overall file size of your website. There are free services you can use, such as: TinyPNG for PNG & JPG files CompressJPEG for JPG files Optimizilla for PNG & JPG files Compressing your images can reduce the image file size by 70% or more, which will significantly impact your site speed. 5. Create an Image Sitemap When creating an image sitemap, you'll help search engines index and crawl your images faster. It'll speed up the process of Google discovering your pictures and hopefully favor them in its rankings. Without an image sitemap, Google might not find images that your site reaches with JavaScript code. You can quickly create an image sitemap using a WordPress SEO plugin like AIOSEO, Rank Math, or Yoast SEO. After activating your image sitemap, your images will automatically be included in the XML sitemap. So, the first step is to enable the actual XML sitemap feature on your website and add it to Google Search Console. Like an image sitemap, the XML sitemap is a list of all of your website's content in a machine-readable format. If this sounds a bit intimidating, there's no need to worry because all three plugins simplify this process with a single click of a button. Image Source 6. Serve Your Images Via a CDN My final tip for optimizing your images for SEO is serving them via a CDN (Content Delivery Network). Using a CDN, like Cloudflare, MaxCDN, or Incapsula, will help speed up your website. The CDN will pick a cached version of your image from the server closest to the user's geographical location. This action limits the number of internet hops it takes to load your image from your site's original server, i.e., your web hosting provider. For example, the beginner's guide for WordPress, WPBeginner, got their website to load in just after using a CDN and a cache plugin. 483ms Many CDN services offer a free version, but it's worth investing in a paid plan if you want to maximize your site speed and rankings on Google. Conclusion And there, you have 6 actionable tips to optimize your images for SEO to drive more organic traffic from image search. SEO-friendly images are essential if you're running an eCommerce business and want to prepare for Google's new image recognition tool, Google Lens. With only a tap and hold on the image, shoppers can see where they can purchase the product. It all comes down to making it easier for users and search engines to access and understand your images.

How to Optimize Images for SEO (6 Actionable Tips)

Starting your own blog is a great way of creating an online income stream, and getting started is simple. This guide will walk you through 10 easy steps towards starting your own blog. Step 1: Choose The Perfect Niche For Your Blog The first step towards starting your blog is to find a suitable niche to write about. This is an important yet simple step that can put you ahead of the competition. You want to choose a niche you are familiar with that can also be profitably monetized through adverts or affiliate marketing. What is a blog niche? A niche is simply a specialized area of a particular market which mainly focuses on one particular interest or industry. When looking for a niche, here are a few things you should look for: Popularity How popular is the topic, interest, or product? Use free tools like Google Trends to measure the interest level of your chosen niche. Competition How many people are blogging in this niche? Whilst you shouldn’t worry too much about competition, it’s good to know who your competitors are. Monetization How can you monetize your blog niche? Are there affiliate products? Is the niche advert friendly? For example, general advert networks won't accept CBD and Adult blogs, requiring you to look for specialized ad networks. Different ways you can monetize your blog include: Adverts - make money from adverts on your blog through services like Google Adsense, MediaVine, and AdThrive. Affiliate marketing - Promote affiliate products and earn a commission. Sponsorship - Charge brands or writers for special, sponsored blog posts on your blog. Email Marketing - Promote products, affiliate products, and other services to your audience via email marketing. Merchandise - Add a storefront to your blog and sell merchandise. Below is a list of 10 popular niche ideas to get you started: Fitness & Bodybuilding Weight Loss Survival & Outdoors Gambling & Casinos CBD (Medicinal & Recreational Use) Dating & Self Improvement Red Pill & Manosphere Personal Finance Travel Adult Content Creators If you need more tips on finding a blog niche, you can check this . resource here Other ways you can find inspiration for a blog niche is in your daily life: What are your interests? What do the people around you always talk about? What products do you see people using every day? What products does everyone around you want or own? Are these things being written about online? These are some of the questions you can ask yourself every day. Once you have a good idea for a blog niche, the next step is buying a suitable domain name; then, you can buy your web hosting and set up your website. Next, let's look into domain names. Step 2: Choose SEO Optimized Domain Name Choosing a suitable domain name for your blog is essential for building a memorable brand that users can easily remember, share and come back to. Having target keywords in your domain is a good idea, but you don’t always have to do this. The key is to have a catchy and relatable domain name that isn’t too long, hard to spell, pronounce, or remember. If you need help finding ideas for a domain name, use to get you started. Shopify’s domain generator Just insert a keyword, click “search,” and scroll down to “alternative domain names.” If you find one you like, and buy your domain name. go to Namecheap When picking a domain name, you want to make sure you can use that same name on all the major social media sites. For example, if you choose “campoutdoors.com” as a domain name, you want to make sure that @campoutdoors or a close equivalent (@tweetcampoutdoors, @campoutdoorscom) is available as a username. Make sure the username you choose is the same across all social media accounts, even if it is slightly different than the domain name. Again, once you have an idea for a domain name, I recommend you register your domain name from Namecheap. You can easily buy a domain for a low cost and transfer it to a web hosting service straight after. I recommend using or for web hosting since their services are miles better than Namecheap. Bluehost Kinsta (best choice) Step 3: Purchase The Right Web Hosting Plan Having a reliable web hosting plan is important for any serious blogger, the type of web hosting I recommend is managed web hosting. Managed web hosting is the best choice because you get the following benefits: Built-in cache for faster page load times Built-in CDN for faster image loading Problems with your site can be solved with a simple message to support instead of dealing with it yourself 24/7 Monitoring and security Daily and weekly backups Automatic WordPress setup I recommend using for serious bloggers. From $30 a month, you get free SSL, free CDN, 10GB disk space, and 25,000 visits per month, more than enough for any blogger starting. Kinsta’s managed hosting You can use cheaper options like Bluehost for $7 per month, but with Kinsta, you would save more money since you won’t need to buy any premium plugins for CDN’s, caches, and site backups. Plus, your site is managed by the Kinsta team, allowing you to focus solely on blogging. So when you’re ready, choose a plan and sign up. go to Kinsta, Once you’re signed up, it’s time to connect your domain name to your hosting account. Step 4: Connect Domain To Hosting This step is easier than it seems; you need to connect your domain (from Namecheap) to your web hosting account (Kinsta or Bluehost). on how to change your Namecheap nameservers to point to Kinsta. I recommend reading that guide (opens in new tab), but I’ll summarize it below: Kinsta has a simple 4 step guide Step 1 Log in to your Namecheap account dashboard. Step 2 Next to the domain that you want to point to Kinsta, click on “Manage.” Step 3 By default, the nameservers for your domain will be set to Namecheap’s BasicDNS, which you will need to change. Go to the  “Domain” tab and select “Custom DNS” from the dropdown menu. If you already have custom nameservers from a previous host, skip to the next step to update them. Step 4 Next, you need to enter the nameservers provided by Kinsta. You can find these by clicking on the section from the MyKinsta dashboard. Kinsta DNS Take the nameservers from the Kinsta dashboard and input them into the Custom DNS section in Namecheap for your domain. And click the green checkmark when finished. It may take a few minutes for the nameservers to propagate everywhere. You can use a free tool like to check if your nameservers are pointing correctly. What’s My DNS You will then want to ensure that you finish in the Kinsta dashboard for your WordPress site to function correctly. adding your DNS records Step 5: Install and Setup WordPress To get started, go to your Admin Dashboard. Once there, select “Sites” on the left sidebar menu, then click on the “Add Site” button. Image from HomeGrown Income. Next, you need to fill out the form for adding a new site. Below are the sections you will need to fill in and information about each one. Location Choose a physical location for your website. I recommend choosing a location closest to your intended users. The closer your website is to your readers, the faster it will load. Name Of This Site Choose a name for your website. This name is only for you to see and will be shown in the MyKinsta dashboard and won’t be visible to your visitors. Custom Domain If you already pointed your domain to Kinsta, you can select “custom domain,” and that domain will be used when creating your WordPress site. You can also add your domain after creating your new site. On your MyKinsta dashboard, click “Kinsta DNS” on the left side menu and click “Add Domain” on the next page. Should We Add A Brand New WordPress Install? To create a new WordPress site, select “Add a Brand New Install.” When creating a new site, this is what you’ll want. Notes: If you are migrating a WordPress website to Kinsta from another host, then “Don’t Install WordPress” is what you want. You can easily migrate your site to Kinsta with the Duplicator plugin. You can also clone an existing WordPress installation. Site Title Next, you need to add a title for your website. This is the title that visitors will see on search engines and web browsers. Admin Username Create a username for you to log into your WordPress site. Once you have logged in, you can create additional users. Admin Password Create a password to log in to your WordPress site. You can use the “generate new password” option to create a highly secure password. Admin Email Add an email address where WordPress will send important notifications to. Select a Language Select the language you want to use WordPress in. You don’t have to write content in the same language as your WordPress interface, so feel free to choose your native language, even if you are writing content in English. Multisite Installation Tick this box if you would like to create a WordPress Multisite installation. This is for running multiple, very similar sites under one WordPress installation. Most of you won’t need to tick this box. Install WooCommerce Since you are creating a blog, you won’t need to select this option. However, if you decide to start products through your blog, you can install WooCommerce further down the line. That’s how you install WordPress and WooCommerce using Kinsta’s admin dashboard. Step 6: Choose The Right Theme For Your Blog Now that your website is set up, it’s time to choose a suitable theme. I recommend installing the theme for your blog; it has both free and paid versions of the theme available. “GeneratePress” Another theme I highly recommend is the theme, which also comes with a free and paid version. “Astra” If you have a high enough budget, I recommend buying the premium versions of the themes above for additional functionality and support. If not, use the free versions for now. Both of these themes load fast and require no coding knowledge to customize your website. Additional resources: The Best Free And Premium WordPress Themes 11 Fastest WordPress Themes (Based on Testing) Step 7: Install Essential Plugins For Your Blog Now that you got your website and theme set up, the next step is installing some important plugins for your WordPress blog. Here is the list of some essential WordPress plugins for your blog: - Block spam comments on your blog. Antispam Bee (Free) - Limit login attempts from unregistered users. Limit Login Attempts Reloaded (Free) - Cookie consent pop-up for GDPR compliance. GDPR Cookie Consent (Free) - Custom Gutenberg Blocks for Bloggers and Marketers. Ultimate Blocks (Free) - Caching plugin. If you’re using Kinsta, you won’t need a cache plugin. WP Rocket ($49+) - Backup Plugin. If you’re using Kinsta, you won’t need a backup plugin. UpdraftPlus (Free & Paid) These are some of the essential plugins every blogger needs. You might have noticed that I didn’t include an SEO plugin in the list. That’s because we’re going to look at SEO plugins in the next step. Step 8: Install “The SEO Framework” Plugin The SEO plugin that I recommend for all bloggers is This plugin is more lightweight than RankMath and Yoast, which is known for being a bloated SEO plugin. “The SEO Framework.” Lightweight plugins help your site load faster, which is also good for SEO since page speed can affect page ranking and the chances of customers leaving your page prematurely. It will help you optimize your blog posts for SEO whilst keeping your website lightweight and fast. The SEO Framework is free to use, but there are paid versions available. If you’re already using a plugin like Yoast or RankMath, to The SEO Framework in 5 minutes. you can easily switch Step 9: Change Permalink Structure The default WordPress permalink structure uses the year and date in your URL’s which isn’t good for SEO. It’s best to have the post name only in your URL, so you need to change the permalink structure, and below, I’ll show you how to do so. Follow these steps to change your permalink structure: Go to “Settings” on the left side menu. Click on “Permalinks.” Click on “Post name.” After you have changed your permalink structure, you are now ready for the final step. Step 10: Publish Your First Blog Post Now that your blog is fully set up, it’s time to publish your first blog post! To publish a blog post, do the following: Go to “Posts” on the left side menu. Click “Add new.” This will take you to a window where you can add a title and write out your content. Once you’re done, add a featured image to your blog post. Go to “Featured Image,” click on the “Set featured image” box and choose a picture to use for your featured image. Once you are all done, click on “Publish,” and you’re officially a new blogger! That’s it! How to start a blog in 2022 in 10 simple steps. I hope you found this guide helpful.

How to Start a Blog 2021 & 2022: Complete Beginners Guide

In this article, I will be writing about those things that should be remembered when writing content. This article is basically about what I do when writing content. However, this is my third article on my website. But, I have been working as a content writer in Truemark Technology. You can check out my articles on . Truemark Blog I won’t say that you should also do what I have been doing. I am still researching and still learning. So, you can also research and find your own ways to write content. I would be very happy if this article can help you to get starting. So, let’s dive into the topic right away. 7 Effective Content Writing Tips Research Article Topi c The first thing that I do is research. I research and try to get an idea on what should be my next topic, what am I going to write about next. In the process, I use different tools like for article topics and keywords. These tools help me to get an idea of what people are searching for on search engines. AnswerThePublic , Google Search, Google’s People also ask for and Google’s Searches related to sections But, you need to remember that while doing this, you shouldn’t duplicate the content from other websites. Find your own style and create original content. Find the article topic, research everything about it, and start writing your own content that is unique in its own way. Create A Framework The next thing that I do is list all the topics and headings that I cover in an article. Doing this helps me to know what I need to cover in my article so it makes it easier for me to start writing. For example, when I write an article about SEO, I basically list headings related to SEO like what, why, how, and so on. This way, I have a clear vision of what to write. I save a lot of time by creating a framework. Start Writing Once my research is complete and my framework is ready, I start writing. I never write my article in one go. I take short breaks and continue my article. This helps me to refresh myself. I feel more focused every time I start writing after the breaks. I won’t say that you should also do the same. Some people can write continuously until they finish their article and some people take their own time, take breaks, and slowly finish their article. Proofread Once I finish my article, I always review my article because no one likes to read an article full of grammatical errors. Your article always must be error-free as much as possible. Therefore, I use Grammarly extensions for Chrome. So, whenever there are some mistakes, it gives me suggestions and I correct those mistakes immediately. Sometimes, we may miss some errors so it is better to review your article more than once. Another benefit of reviewing your article is that you may have missed something very important while writing so you can add such missing sentences or words. And even you can correct the mismatched words or sentences. Always remember to make your content interesting, valuable, and error-free as much as possible. Search And Design Images Images speak louder than words. We humans have nature to learn more from images rather than only text. Images are more appealing and make it easier to convey information. So, the best practice is to use relevant images in your article. You can also use videos in your article. I use different websites such as to download non-copyrighted images for my article. But remember to optimize your images before using them in your article. Bigger the size of the images, the more loading time of your website that will affect your SEO negatively. Pixabay , Pexels , Unsplash And, I use to design featured image for my article. You can also use it for designing your own images necessary for your article. Canva Work On SEO Now, the most important part is obviously SEO. SEO is like an engine of any content or any website on the Internet. Without SEO, it is impossible to rank on search engines. Users trust search engines so it is important to optimize your content and website as per the guidelines given by search engines. The higher the rank, the more will be the traffic on your website. As a result, your digital presence will skyrocket. The most important part of SEO is to find the right keywords for your content. The right keywords help your content to reach the right users. The first thing that a user does on search engines is typing the keyword to get his/her query answered or get the content that he/she wants. So, we need to find those right keywords and create valuable and relevant content around those keywords. Users will be happy and we will be too. It is a win-win situation for both. I use to find the right keywords for my content like Ubersuggest, Google Keyword Planner, Answer the Public, and so on. Sometimes, I research keywords and create my content around those keywords, and sometimes research keywords after I finish my content. It depends on the situation and content. Mostly, I prefer the former. different SEO tools I use Rank Math SEO WordPress plugin to work on On-page SEO. It is one of the best SEO plugins that suggests what needs to be done on your content to increase the chance of ranking higher. You just need to do what it suggests. If you want to know more about free SEO tools by Google, here is the link: Free SEO Tools by Google. Below is the screenshot of the Rank Math SEO WordPress plugin. Publish Content Once everything is ready and when I am 100 percent sure that my content is good to go, I publish my article. In Conclusion These are the basics of creating content. This is what I do when creating my content. But it doesn’t mean that after creating your content and after working on SEO, your content will be ranked immediately. It takes time to see the result. Search engines need to crawl your website and index your website. So, you need to have patience. Without worrying too much, you just need to create quality, valuable, and relevant content. Your hard work will surely pay off one day. I hope this article helped you. This post was also published on Kiran - Personal Blog .

7 Ways to Improve the Internet with Well Written Content 

As you take steps to grow search engine traffic to your website, there are dumb SEO mistakes you need to avoid. You need to realize that Google is the most visited website in the world. A position it is not about to relish, sparing no costs to be the default search engine in consumer devices and browsers. Google just for an undisclosed amount, but based on previous figures, it is in hundreds of millions of dollars a year. If that figure sounds enormous, consider the Google and Apple deal. In 2018 Google to be Safari’s default search engine on Apple devices and computers. extended its search pact with its biggest rival Mozilla paid Apple a jaw-dropping $9.46 billion To say the least, Google is ferocious at keeping its position as the most visited website in the world. As a website owner, you have no excuse to ignore Google and other search engines in your digital marketing strategy. How then do you get search engines to show your website? Search Engine Optimization (SEO). For SEO to work for you, here are eight common dumb SEO mistakes to avoid. 1. Not Creating Keyword Optimized Content Google is intelligent, but it still needs your help to learn your content. The dumbest SEO mistake you can make is publishing content before optimizing it for search. The process is straight forward; with any of the , find the right keywords, your visitors are likely to query a search engine. free keyword research tools Use the keyword in the title. Use the keyword in the URL slug. Add the keyword in the meta description of the article. Sparingly sprinkle the keyword in the article as you write. That sounds easy, but most publishers are too lazy to spend extra minutes to with relevant keywords. polish their articles Done right, keyword-optimized content will jump to the first page of SERPs in non-competitive niches without any extra SEO effort. 2. Not Creating Link Worthy Content Backlinks are critical for SEO. According to , Domain-Level Link Features (20.94%) and Page-Level Link Features (19.15%) are the most critical Google ranking factors. Moz Domain-Level Link Features relate to quantity and quality of links to a domain. Page-Level Link Features relate to the quality of the remote page from which you get a backlink. To earn high-quality backlinks from high domain authority websites, you need . excellent and relevant content Besides, quality content attracts and retains visitors. It matters less if you blog about intricacies of the currency markets or a secret hobby, without good content you won’t get backlinks. Write relevant and insightful content that solves a problem or shines a light on a new perspective. Pay attention to the mechanics of your writing. Sloppy grammar, spelling errors, incoherent sentences, and other basic writing mistakes are a turn-off. 3. Having duplicate content There’s much confusion among SEOs if Google punishes duplicate content. Neil Patel has categorically come out that . Google does not punish websites for duplicate content But here’s the thing, Google knows which website published content first. In most cases, it prefers to rank higher the website that first published the content. Besides that, good luck trying to outrank a high authority website with similar content. SEO aside, you risk legal cease-and-desists for plagiarized content. Find pride in being original. Don’t copy and paste other people’s work. If you , check the work you receive with plagiarism checkers like Grammarly or Copyscape. hire writers 4. Ignoring Meta Tags Metadata is the extra information that provides information about your web page. It is what search engines use to not only understand your page but also to display your page in search results. The most important meta tags you should always add to your content are the meta title, meta keywords, and meta description. If you don’t specify a meta title, search engines will use the title field, and for the meta description, they will pick any portion of a page. You benefit when search engines understand your content better and also from search clicks to your website when you add metadata to your posts. If you publish on CMS like WordPress, install an SEO plugin like Rank Math or Yoast. They will help you add metadata to your articles. 5. Ignoring Image Optimization Driving 22.6% of search traffic, according to , Google Images are a low hanging source of organic traffic. SparkToro If you are not optimizing images for search engines, you are missing out. Add keyword-rich alt tags to all images. Use descriptive text in the title and image names. 6. Buying Backlinks The worst crime you can commit in your SEO is buying backlinks. Some website owners think they can hoodwink Google with . backlink schemes But Google is a lot wiser than these dumb website owners think it is. The cost of walking back a Google penalty is not worth $5 you spend on 10,000 backlinks. This is one of those cases where you should heed the counsel in the adage, “prevention is better than cure.” Don’t be lazy; learn to build backlinks the right way. Link building is about nurturing relationships, find the websites you covet links from and build relationships with the webmaster or owner or contributors. It is slow and painful, but nothing beats free traffic from Google. Right? If you don’t have the time, outsource link building to a reputable SEO company with a verifiable track record. 7. Not using Google Search Console Google has many tools that can help with SEO: Google Analytics, Google Ads, , among others. Google Search Console There is a lot to glean from the data in all Google tools, but for SEO, Google Search Console should be on top of the list. Discover how your website is performing in search based on Google’s perspective. Hook your website to Google Search Console – it is free. Devote a few hours each week to do something about your website based on the data from search console. Fix errors or update your content with the queries that trigger impressions and clicks on Google search. 8. Ignoring Site Performance Most website owners would rather create and promote content than go under the hood to tweak the tech that powers their website. Granted, only a handful of bloggers know their way around PHP code and servers to implement recommendations like eliminate render-blocking resources from a . PageSpeed Insights test Still, there is no excuse to expect your visitors to wait a minute to load your website. Google has always considered site speeds in its search rankings, but with for ranking signals, you can’t ignore site performance anymore. Google set to roll out Core Web Vitals There is no quick fix for site performance, but: Host your website with a host that guarantees the best server performance. Are you using WordPress or any other open-source CMS? Check for plugins/modules that can solve site loading issues. If plugins don’t fix the issues, hire a developer. You can get them on the cheap from Fiverr or Upwork. Wrap up There is no luck getting to the first page of Google. If you steer clear from these eight common dumb SEO mistakes, your website will be one foot on the first page of SERPs. Ricky Wang is an online entrepreneur, blogger, and f reelance content writer and marketing consultant . He writes to readers about profitable side hustle ideas and promotes the idea of turning an idea into a business on his blog, rickywang.com . When Ricky isn’t hustling, he’s probably either trying to do a handstand or reading about entrepreneurship. Feel free to reach out to him on Twitter and Linkedin .

8 SEO Mistakes (Almost) Everybody Makes... And How to Fix Them

Over the past few years, I've had the great chance to help some awesome SaaS startups with their digital marketing. As a result, I've ended up doing digital marketing for a ton of different industries. To name a few: workflow software, online resume builder, knowledge base software, BPM software, SaaS management software, event fundraising software, and many more. Some of these startups were completely bootstrapped, some had over 10M in funding, and others were well-established SaaS companies generating over 3M ARR. The one thing that surprised me however, is that even well-established companies with 30+ employees and a dedicated marketing team, were lacking some very basic processes and set-ups, which I think are essential for any startup to succeed. So, that's why I decided to create this Startup Checklist. Hope you find this useful. And feel free to contact me directly if you have any ideas on how to make this checklist better! 📚 Step #1 - 📚 Research Phase Before you start planning your launch, you need to figure out your overall product and marketing strategy. & include the following: 1. Create a list of competitors in your niche Competitor name Link Pricing options Key features 2. Define your product & business: What’s your business model? What’s your pricing model? How many pricing tiers do you offer? Do you offer a free trial? Is your product freemium? Which key features are you going to focus on for launch? What’s your differentiator? How are you going to beat the existing products on the market? and figure out which marketing channels are getting them the best results. 3. Spy on your competitors 📄 Do they publish blog posts on a regular basis? Do they promote their content on social media? Do they get a lot of Facebook, Twitter, or LinkedIn shares Content Marketing📄 🔗 Do they have good rankings on Google with their blog posts? Do their landing pages rank on product search terms? You can check this by running their website through SEMrush or Ahrefs. Search Engine Optimization🔗 🔎 Are they running ads on Google Search? You can check this by running their site through SEMrush. Search Ads🔎 👀 Are they running ads on Facebook? You can check this through Facebook Ad Library. Facebook Ads👀 🤝 Check their website footer to see if they have an affiliate page up. You can also do this through a simple search query: “site:[competitor website] affiliate program.” Affiliate Marketing🤝 🔁 You can usually find this in the footer. Check what kind of referral terms your competitors offer.[ ]  Now, if you're planning on raising money, use all of the above to slap together a bad-ass pitch deck. Referral Marketing🔁 🌐Step #2 - Slap Together a Website🌐 Time to get things rolling. The next step is to create a website and create a foundation for your marketing . Pro-tip, all the good “.com”s are taken. Go for something more creative like a .io, .xyz, or other TLD. We recommend using NameSilo for buying the actual domains, they don’t do price-gouging, unlike most providers. 1. Pick a domain name . We recommend using - they have 99.99% server up time, and their customer support is amazing. 2. Buy hosting SiteGround . It doesn’t particularly matter which one. We usually recommend since it’s free for up to 2,000 subscribers. 3. Pick an email marketing provider MailChimp . The key here is relevant. If you’re a B2B enterprise software company, you really don’t need an Instagram profile where you post selfies. Usually, most startups go for Facebook, LinkedIn, and Twitter. 4. Create relevant social profiles . You’ll need to create a landing page that sells your product. In 99% of cases, we recommend using WordPress. It’s going to allow you to be a LOT leaner than having your tech team code your entire website from scratch. 5. Create a landing page for your product . E.g. about us, contact us, pricing page.Set up a payment processor. We’d recommend Stripe (the best option on the market) or PayPal (if you really have to). 6. Create other essential web pages . We’d recommend Stripe (the best option on the market) or PayPal (if you really have to). 7. Set up a payment processor . You can pick between Google Analytics, MixPanel, or other alternatives. 8. Set up Analytics . We recommend using G Suite. Dealing with your hosting provider’s email service will be a pain when scaling. 9. Set up a business email . If you’re planning on using content marketing or SEO for your marketing (which, in 2020, most product companies do), you’ll need a blog. 10. Launch a blog 📈Step #3 - Do Some Pre-Launch Marketing📈 If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves the following. on your landing page. 1. Add an email capture . Offer them something extra than just a “we’re going to email you once we launch!” 2. Incentivise early adopters . Usually, the best channels to use for pre-launch marketing are content marketing, SEO, and PR. More on each channel under “Ongoing Marketing” below. 3. Drive traffic 🚀Step #4 - Get Some Initial Traction🚀 Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean. , launch an email to anyone that pre-signed for your product. 1. If you did pre-launch marketing The easiest way to get your first customers is to do some cold calling. After all, if you can’t sell your product on a one-on-one call, how will you sell it to strangers on the internet via text? 2. Cold call your first 50 customers. Use Facebook, LinkedIn, or Twitter to find leads on social media and pitch them with a direct message. 3. Find leads on social media. If you have a flexible budget, you can run search ads on direct intent keywords. E.g. if your product is a resume builder, you advertise on the keyword “resume builder.” 4. Run search ads. 👨‍🚀Step #5 - Prep for Launch👨‍🚀 Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right. and put it up on your website. . This is going to be helpful for journalists who want to write about your website. 1. Create a Press Kit Here’s an example of how to do that . You’re going to email them during launch and ask for a feature. Use tools like or to find the journalist’s email addresses. 2. Gather a list of journalists that wrote about your competition Hunter.io Clearbit Connect . You’ll want to ping them and ask for support once you launch on PH (more on this in the next step). 3. Create a list of all your acquaintances that use ProductHunt (PH) who might have connections to your target audience. You’ll reach out to them during launch. 4. Create a list of all your friends and acquaintances 🔥Step #6 - LAUNCH!🔥 Time to hit that big, shiny red button and LAUNCH! you listed in the last step and pitch your product. The PoV of the pitch should be “hey, you wrote about [competitor x]. We have a similar product, but here’s how ours stands out…” To learn more about this approach, . 1. Reach out to all the journalists check out this article . Here’s the . 2. Launch on ProductHunt best guide on how to do that we listed out in the last step, and ask for a share of your product landing page. For the best results, you should also give them the EXACT text they should use when sharing the page. 3. Reach out to all your friends and acquaintances ➡️ Step #7 - Ongoing Marketing ➡️ BAM, you launched. If you did everything right, you should already have some initial traction. However, you’re far from done. In fact, you’re just getting started! From here on out, you should be doing ongoing marketing to drive growth for your startup. You can use any of the following marketing channels… SEO Content Marketing Google Ads PPC Affiliate Marketing Referral Marketing We're going to deep-dive on how to do it down below! 🔗 SEO 🔗 SEO generally involves 3 things: 1. Creating high-quality articles aimed at ranking for specific keywords 2.Optimizing your website to Google best practices 3. Getting high-quality backlinks pointed towards your website Here's how to do all that. that have good rankings on Google. 1. Create a list of your competitors . Come up with keywords that you want to rank for with your blog content (e.g. topics surrounding your product), as well as your landing pages (e.g. direct search terms people use to find your product). You can use the following tools for this: 2. Do some keyword research UberSuggest SEMrush Google Keyword Planner . You can use one of the following tools: 3. Optimize all your web pages for SEO Using WordPress? or RankMath Yoast Otherwise, check this out on the reg. Here’s how to do that… 4. Publish SEO-optimized content How to Learn SEO in 2020 SEO Case Study - From 0 to 200K+ Monthly Traffic Our SEO Process - How To Reach 200,000+ Monthly Traffic SEO Copywriting: 17 Powerful Secrets (Updated) Wa for each of your use-case. 5. Create landing pages How to Rank (and Convert) with Landing Page SEO The simple guide to SEO for your landing pages . Here’s the you can use. 6.. Do link-building on the reg complete list of all the possible tactics 📄 Content Marketing 📄 Content marketing = creating content aimed towards your target users needs / paints / problems, and promoting it to make sure that they get to read it. if you're a resume builder SaaS, you'd create content on how to write the perfect resume. E.g. Here's how to do content marketing: . The general process, though, involves creating and promoting content to drive traffic and leads to your product. 1. Learn some basics of content marketing . You can use the following tactics for that: 2. Come up with (potentially viral) content ideas Find viral content in your niche with BuzzSumo Reverse-engineer the best content ever published on Hacker News Borrow content ideas from some of the best posts on Reddit. To do this, find the most active subreddit for your niche, and check for the most popular content published there. E.g. . for /r/entrepreneur you can use to promote your content. Some of our favorites include: 3. Create a list of channels . Whatever your niche might be, there’s probably a ton of Facebook groups around it. If you’re in the SaaS, entrepreneurship, or marketing niche, check out . Facebook groups our list of 100+ best groups . Find the most popular , and repost your content there. Keep in mind, though, that for most subreddits, you have to reformat your blog post to fit the Reddit post format (and NOT just submit a link to your blog) Reddit communities for your niche E.g. , , etc. Niche communities. Growth Hackers Indie Hackers . Here’s our favorite guide on . 4. On a weekly basis, create 1-2 new, high-quality content pieces how to create good content , look for people who wrote about similar topics, and reach out to them asking for a share. 5. For each content piece you publish 6. Read some case studies: How Chris Von Wilpert made $100,000 from a single blog post How Mint.com used content marketing to grow to 1.5+ million users How to Execute the Skyscraper Technique (and Get Results) you should read the . 7. If your company is a SaaS, SaaS Marketing Bible 🔎 Google Ads 🔎 Does your product already have an audience looking for it? Then Google Ads might be the right channel for you. The general process here is identifying keywords your ideal users use to look for similar products, and advertise on them. Here are some of our favorite resources: 1. First off, get some basic understanding of how Google Ads work. Google Search Ads Training AdEspresso Search Ad Guides Isaac Rudansky’s Search Ad Tutorials Then, here's our Google Ads checklist: . You can use for this. We recommend finding keywords around your product’s main use-case and running ads on those. 2. Find the keywords you want to run ads on Google Keyword Planner . This is a lot easier than you’d think - check what’s the average CPC for your keywords, decide on the # of clicks you want to buy in order to see if you’re getting a positive ROI or not and calculate the budget accordingly. Alternatively, you can just use . 3. Decide on your budget our PPC calculator . E.g. if you’re advertising on “workflow software,” your landing page should have “workflow software” as a keyword sprinkled all around (and NOT “business process management software” or any other synonym). 4. Create a landing page for each (significantly different) keyword . 5. Create 3+ ad copies for each keyword you’ll target for your ad account. E.g. if you’re selling a very expensive product, you’d probably want to avoid countries with lower income. 6. Pick the right location, device type, and demographics options . I.e. each ad set should have 1 keyword. While this is harder to manage, it gives you better control and flexibility over your ads. 7. Create granular ad groups . I.e. bid lower for broad match keywords, and higher for exact match keywords. 8. Use Cascading Bids . That’s keywords you DON’T want your ads to show up on. When you’re using broad match keywords, Google automatically shows your ads to associated keywords (which often-times, can be irrelevant). 9. Add negative keywords 10. Use as many ad extensions as you can. . Meaning, Google will automatically figure out which of your ad copies work best and run those. 11. Use optimized ad rotation and make adjustments when needed (try new keywords, add negative keywords, experiment w/ different ad copies, etc.) 12. On an ongoing basis, keep track of your account to keep track of your conversions. 13. Add conversion goals 👀 PPC (or, Other Ad Channels) 👀 Since there are dozens of ad platforms on the web, this sections going to be a bit more generic. The general goal for PPC is to set up your ad account in such a way that you're making more money than you're spending. . Decide on the budget and campaign goal. The latter will tell the ad platform how to optimize your campaigns. E.g. should it focus on traffic that gets you sign-ups? Conversions? Traffic? 1. Create your ad campaign . Mind you, though, this doesn’t mean that you should create a customer persona and replicate it using Facebook targeting. Create several target groups w/ a handful of interests each. Test which of them performs the best. 2. Figure out your ad targeting (i.e. ad image and copy). The goal here is to see which ad works best and double down. 3. For each target group create several ad creative variations Looking to learn more about PPC advertising? Here are some of the best guides we’ve read: Beginner’s Guide to Facebook Advertising Facebook Remarketing Guide The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore) How to Setup LinkedIn Remarketing My experience running Facebook ads and my cheat sheet on how to make them work for you Complete Guide to Look-Alike Audiences 🤝Affiliate Marketing🤝 Affiliate Marketing means starting a program to reward companies who drive registrations and sales to your website. Here's how to do that: Meaning, you need to figure out: 1. Decide on your affiliate program structure. What’s the % you’re going to offer to your affiliate Are you going to offer a different % based on the # of signups an affiliate drives? Is the affiliate bonus going to be a one-time thing, or recurring? . Here are some options: 2. Decide on the technical solution Create your own affiliate software. Obviously, this is very time-consuming and expensive, so we wouldn’t recommend. Using WordPress? You can try Affiliate WP If you’re not, any of the following options are nice: , . TapAffiliate Post Affiliate Pro for the affiliate program. Include a link to it on your site header or footer. 3. Create a landing page For example: 4. Reach out to potential affiliate marketing partners. Influencers Bloggers Affiliate blogs (i.e. blogs that review the best products in your niche) 🔁 Referral Marketing 🔁 Referral marketing can significantly boost your user acquisition with ZERO added spend. Here's how you'd do that: What does the referrer and the referee get? Some options here are: 1. Decide on your referral marketing structure. Discount to the product Product credit. Meaning, credit they can only use for your product Offer cash. PayPal is famous for this referral tactic strategy . You can use one of the following tools for that: 2. Setup a referral marketing program Referral Candy Prelaunchr Invite Box 3. Create a landing page for the referral program and include it in your header or footer. and let them know about your referral program. You can do this by sending out a mass email to your subscribers and users. 4. Reach out to your existing users To learn more about referral marketing, check out: How to Build a Customer Referral Program An Epic List of 80+ Referral Program Examples Previously published at https://apollodigital.io/startup-launch-checklist

Stories, News & Mentions about RANKMATH

Rankmath’s Stories on HackerNoon