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Feature Image: Zuck announcing Threads’ several first milestones on Threads itself As of 2:15pm Indochina Time on Friday July 7, Threads, the Instagram’s “Twitter-killer” app, has passed 60 Million downloads. I signed up & connected one of my secondary Instagram accounts to it just now to confirm, and that account was user # 60,614,427. In comparison, when I set up t at around 11am ICT Thursday July 6, about 5 hours after it officially launched in Asia, we were user #6,519,297. Our number would have been a bit lower if we were still in the US, the first region to roll out Threads. Zuck, of course, was . That means, in just over 48 hours since launch, the app had passed 60 Million users, officially crowning it the fastest app that reached this milestone. The fastest growing app in recent consciousness that was able to do something even close to it, was , which amassed . the official HackerNoon Threads accoun user #1 ChatGPT 1M users within a week post launch There will be more stories on HackerNoon about Threads soon, but I want to jot down a few thoughts on this high growth app, while it’s still new(ish). Twitter sucks (bad) right now; and people have been desperate for an alternative since Musk’s reign Twitter wasn’t perfect pre Elon Musk, but it wasn’t . The latest straw that broke the camel’s back for many people was Musk’s erratic decision to . Specifically, he rate limits the number of tweets not just for regular users to 600 tweets/day; but also for paid users (who pay Musk $8/month to get a verified checkmark next to their name) to 6000 tweets/day. His rationale was that this rate limit but I think it’s much simpler than that: he needs the money. “Free speech”, but only if you give me $8/month. Among Musk’s many terrible decisions that make Twitter the hellscape it is today, we have: the disaster it is today limit access to all Twitter & non Twitter users alike prevents AI companies from scraping Twitter data; Firing close to 75% of its staff (in multiple waves) in a largely undignified, cold-hearted manner Making the site unstable, largely unmoderated, and buggy, possibly due to the firing of many key staff with institutional knowledge Not paying many employees whom he let go, including In April of this year, they ex CEO Parag Agrawal, ex CLO Vijaya Gadde, and ex CFO Ned Segal. filed a joint lawsuit against him Scaring off enough advertisers due to the (in the name of free speech) that advertising revenue is reportedly unmoderated nature of Twitter 2.0 content down at least 59% Not making enough money on , after the disastrous first launch attempt that generated so many scams and impersonation attempts, . Since , it reportedly made under $50 Million. Together with advertising hovering around $1,8 Billion, . Twitter Blue subscription costing valuable advertisers & brands real money the relaunch Twitter’s YoY revenue post Elon is down 40%, from around $5 Billion pre-Elon Oh yes, . He was forced into it because he made a bad calculation . A “0 % interest rate” phenomenon you might say. . he wasn’t even going to buy the site in the first place overvaluing his Tesla stock $44 Billion USD isn’t cheap, even for the richest man on earth Reading stories about Musk’s handling of Twitter felt alarmingly similar to reading stories about the Trump’s presidency. Scandals after scandals. Bad decisions followed by worse decisions. It was anxiety and fatigue-inducing. So, naturally, people have been looking for a viable alternative ever since Elon Musk took over Twitter. But no platform ( , , , to name a few) was able to achieve mass adoption, until… Mastodon BlueSky Cohost Threads is not run by Elon Musk Look, I get it, a Twitter alternative from Zuck ( with of his own) sounds a little lame. It’s not due to just that, all of Zuck’s fraud history with European regulators. BUT. The bar is so low right now. And love him or hate him, Zuck WHILE AND . Simply put, the bar for people to like a social media app in 2023 is just, “not run by Elon Musk.” That’s why some people rekindled their hope for Twitter after learning that its new CEO will be , who is very respected in the advertising industry. Others go to great length to set up a server for their Mastodon instance (I haven’t). another billionaire multiple baggages even available in the EU right now knows how to run social media firing a lot of his staff not scaring over half of his advertisers Linda Yakarino Lately, Zuck has been entertaining the idea of challenging Musk in (lol). I think that was the first time since Cambridge Analytica that a meaningfully larger number of people might actually root for Zuck instead of Musk. It does take a worse billionaire like Musk to make Zuck look civil and worth rooting for. a cage fight The Metaverse is still a long shot Zuck, too, was fueled by desperation. made it clear that gone are the days of Instagram’s purchase (imho, Zuck’s best acquisition to date). With intesifying regulators’ scrutiny from all sides, it seems that he’s no longer allowed to gain monopoly on social media by simply buying up competitions. . He needed to hedge new bets, considering Facebook growth was severely capped, with no end in sight. The UK’s decision to block Meta’s acquisition of Giphy The UK specifically cited the fact that Meta already controlled over 50% of the advertising market in the UK as the reason to block Giphy acquisition In October 2021, Zuck announced the relaunch of Facebook as Meta (our parody ), . Ever since, he has burned billion of dollars into this pipedream ( , $10 billions in 2022, and planning to be about $100 billions over the next couple of years). here announcing that Facebook Instagram, and Whatsapp, are just products belonging to the parent company Meta reportedly Unfortunately, the Metaverse had not yet to pan out the way he hoped. . People’s avatars look awkward, cartoonish, and limited, nothing like the person they attempted to represent (see some ). The remains quite niched and largely unfriendly to the general public. Unlike the cash counter that is advertising money from Facebook, Instagram and Whatsapp, Zuck’s Metaverse vision seemed to be quite far-off, and not exactly what the people want, or need, right now. At some point, none of the people in there had legs here Oculus Quest To add salt to the wound, earlier this year, Apple announced that it will . Expensive though it seemed, this move by Apple might effectively one-up and undercut Meta’s market share into AR/VR. And of course, the growth of generative AI, most notably with chat GPT, has very little to do with Zuck’s metaverse pipe dream. launch the Apple Vision Pro Threads is shamelessly Twitter-like, and the people running it are the first to admit it If you are one of the that are reportedly active on Instagram in 2023, signing up for threads literally takes 3 seconds, as you can sign in with your existing Instagram handle. Once there, you have the option to import your Instagram bio, profile picture, and link. You also have the option to follow anyone whom you already followed on Instagram, even before they join Threads. That way, once they do join, you would already be one of their followers. A “pre-follow” if you will. 1,4 billions users From there, it’s basically Twitter, without the baggage and all the added features. Adam Moserri, , and multiple public threads on , accredits Twitter for pioneering the “reply format”, which gives the same design treatment for comment as it does for the original post, creating a natural "public conversation”. This is vastly different than commenting on Youtube, Facebook, or Instagram, which gets a “second tiered” design treatment. in an interview his own account The things Threads does have: 500 character limit for each post Ability to retweet (called “repost”), and quote tweet (called “quote”) Ability to comment/reply A like counter, and a reply counter (both can be hidden) Search for users’ handle Way to go back and forth seamlessly between Threads and Instagram. My favorite is the “add to story” button that shares Tweet in a beautiful pre-designed manner As mentioned above, ability to bring most of your Instagram followers with you And of course, a lot of users already, since it’s basically Instagram but “not Twitter” Twitter The things it doesn’t have (I shared these in my first threads ): here A personalized or even just chronological newsfeed that surface only the people you follow An inbox (post all on main, i guess, lol) Ability to switch between multiple accounts Ability to search for anything else that’s not a handle Elon Musk =)) The weird quirks: Threads algorithm seems very random and buggy right now. I was reading an interesting thread, and the feed just refreshes itself. Since I cannot search and don’t remember the handle, that content is now gone forever from my feed. Annoying buzzing and endless notifications as default for some users Owned by . Meta In general, I don’t think it’s perfect, but I already like and use it way more than Twitter. And I assume a non-trivial percentage of Instagram avid userbase will feel the same. Threads might save Zuck. But it’s too early to tell. (or, in Musk’s word, “ ”). We’ll see how the case go. But at first glance, this is one of the clearest signs of Musk feeling threatened by this app in a real way that he never did with Mastodon or BlueSky (cofounded by Jack Dorsey, who remains a Twitter/X Corp ). Twitter Lawyer Alex Spiro already threatened to sue Zuck over stealing its “trade secrets” cheating is not okay shareholder But the true test will be users’ retention, and eventually monetization. In both Zuck’s and Monserri’s public statements, they emphasized the word “friendly”, implying their strong focus & commitment on content moderation. They also claimed that the platform is “decentralized,” as it will implement a protocol called ActivityPub. This means, users of Mastodon could potentially migrate back & forth between the two platforms, as well as users of any other platform that implements ActivityPub. It definitely is a smart move for optic. But given the history of Facebook/Meta’s handling of users’s data, I don’t think it will win over enough users for whom decentralization and privacy are their top concerns. The app will probably pass 100M users any day now. But a large percentage of the userbase will probably leave after the initial honeymoon period. What they do then, how careful they are with users data & integration (under extreme scrutiny from both regulators and reporters), what features they will add or kill, and most importantly, what users will they be able to convert to long term users, will determine the future of this app, and by extension, the legacy of Zuck. For now, I know that I have nothing to lose by posting on Threads directly to my Instagram stories, as I’m already too addicted to Instagram.

Threads might be Zuck's smartest business move since Instagram

থ্রেডগুলি ইনস্টাগ্রামের পর থেকে জুকের সবচেয়ে স্মার্ট ব্যবসায়িক পদক্ষেপ হতে পারে

Threads könnten Zucks intelligentester Geschäftsschritt seit Instagram sein

Threads podría ser el movimiento comercial más inteligente de Zuck desde Instagram

Les discussions pourraient être la décision commerciale la plus intelligente de Zuck depuis Instagram

इंस्टाग्राम के बाद थ्रेड्स ज़ुक का सबसे स्मार्ट बिजनेस कदम हो सकता है

スレッドは、インスタグラム以来のザックの最も賢明なビジネスの動きかもしれない

스레드는 Instagram 이후 Zuck의 가장 현명한 비즈니스 움직임일 수 있습니다.

Tópicos podem ser a jogada de negócios mais inteligente de Zuck desde o Instagram

Threads, Zuck'ın Instagram'dan bu yana yaptığı en akıllı iş hamlesi olabilir

Chủ đề có thể là động thái kinh doanh thông minh nhất của Zuck kể từ Instagram

Threads 可能是扎克自 Instagram 以来最明智的商业举措

Bansir, the chariot builder of Babylon, was thoroughly discouraged until he met Arkad, a wealthy man in Babylon. The advice frequently exchanged in their teacher-student kind of relationship would later evolve to become the widely known book by George S. Clason: The Richest Man in Babylon. One could hardly pass the corridor of business without hearing the title of this book. However, for those who weren't too familiar, The Richest Man in Babylon is a classic personal finance book written by George S. Clason. It was first published in 1926 and has since been republished several times. The book uses parables set in ancient Babylon to teach financial principles such as the importance of saving and investing, the power of compound interest, and the dangers of debt. Despite the fact that this novel was published long ago, that are very important for any business owner or finance-conscious person to thrive in a world of debit notifications. there are five laws Here are the five rules: Gold cometh gladly and in increasing quantity to any man who will put by not less than one-tenth of his earnings to create an estate for his future and that of his family. Gold laboreth diligently and contentedly for the wise owner who finds for it profitable employment, multiplying even as the flocks of the field. Gold clingeth to the protection of the cautious owner who invests it under the advice of men wise in its handling. Gold slippeth away from the man who invests it in businesses or purposes with which he is not familiar or which are not approved by those skilled in its keep. Gold flees the man who would force it to impossible earnings or who followeth the alluring advice of tricksters and schemers or who trusts it to his own inexperience and romantic desires in investment. Warren Buffett , "If you don’t find a way to make money while you sleep, you will work until you die." In order not to fall into the trap of those that lived through the industrial revolution, here is an explanation of the five laws of Gold which you can put into practice. said #1 Gold cometh gladly and in increasing quantity to any man who will put by not less than one-tenth of his earnings to create an estate for his future and that of his family. This law can easily be translated into saving 10% of your income. As little as it may sound, this rule works best as a compound interest principle. In finance, there are many rules that guide you into being a financially-free person including the rule of and spending less than you earn; however, following Arkad's advice, the best way to build your retirement fund is by saving nothing less than 20% of your income right now. Once you follow this principle, you become a farmer with a long-term plan. 50-30-20 #2 Gold laboreth diligently and contentedly for the wise owner who finds for it profitable employment, multiplying even as the flocks of the field. Remember the Warren Buffett quote? Well, here it is in action. This second law can be translated as: Let your money work for you. Money has a way of multiplying itself when it works and in contemporary times- when it’s invested. A lot of people have been cajoled into an investment that they lack good knowledge about. As an investor, you must have done some psychometric tests or spoken with a financial advisor to know what type of investor you are due to the flaccid nature of the investment. It is important to know the risk level of the type of investment you might be interested in before starting. #3 Gold clingeth to the protection of the cautious owner who invests it under the advice of men wise in its handling. This law is a caution to the second law and it can be easily translated to be: Be wise with your investment, follow the advice of experts. It is normal to feel pumped when you hear an idea that can get you more return in your financial portfolio; however, it is essential that you know it is foolish to suddenly put your savings into an investment you don't have an idea about. This law warns against this act and sums it up by following the advice of wise men in handling investments. #4 Gold slippeth away from the man who invests it in businesses or purposes with which he is not familiar or which are not approved by those skilled in its keep. In explaining this Law, Clason noted that: "Therefore, the inexperienced owner of gold who trusts to his judgment and invests it in a business or purposes with which he is not familiar, too often finds his judgment imperfect, and pays with his treasures for his inexperience." This law can easily be translated to: Money helps those who learn about investment. Most investment mistakes are avoidable only if the investors have studied the investment. In a book by Arese Ugwu titled Smart Money Woman, the character Zuri had to meet with an expert, Omosede, who then advised Zuri on investment. Don't be confused with fugues, inquire what the investment is about before pouring your "gold" into it. #5 Gold flees the man who would force it to impossible earnings or who followeth the alluring advice of tricksters and schemers or who trusts it to his own inexperience and romantic desires in investment. This law frowns on any form of get-rich-quick schemes. Hence, it can be easily translated to be: Money and get-rich-quick schemes are enemies. When you have money, you will get many beautiful investment offers. Some will promise you a fanciful Return on Investment (ROI) but it takes self-discipline and contentment not to fall into the trap. A case like this was reported in 2022 of , who was arrested on a fraudulent account. On investigation, it was revealed that he promised a 60% ROI monthly with capital granted. Dominic Joshua Ngene The fifth law serves as a warning to anyone ready to get into the investment world. Above all, in Oscar Auliq-Ice's words, "It's important to know what you want to accomplish with your investments before you invest." Hence, the road to building wealth is slow but compounding. Yet, it pays to be principled lest one falls prey to numerous Ponzi schemes.

How to Grow Personal and Business Finance: Lessons from the Richest Man in Babylon

What's your favorite quote? That's a trivial question. What I have on my mind are what I like to call "zipped" quotes. When you unzip these "compressed books" of thoughts, you get enough material to analyze, learn from, and remember as long as you're an entrepreneur. Meaning, as long as you live. These eight quotes shaped me as an entrepreneur. I'm sharing them with my fellow entrepreneurs and startup founders with a brief context, we may or may not agree about. Successful business is NOT based on DEMOCRACY but on MERITOCRACY! I don’t treat my employees equally because that would be totally unfair. I’m interested in results and merit. I need and reward hard-working corporate “soldiers.” I don’t have time for Divas and “individuals.” Those who think of themselves as precious individuals have all the time in the world to impress us all with their business ideas and entrepreneurship skills. Do you want to work and make money OR debate and waste time?! Make no mistake about it. You will find more democracy in meritocracy than liberalism in individualism! . -- This is your job. You want a clear conscience, go start a charity. But if you want your own island and your boss says you gotta go out there and take a beating, you go out there, take it and come back to work and say, 'do you need me to do it again Ben Affleck as Ivan Block in “Runner Runner” (2013) You know what, Jeff Bezos is being overly nice. I’d rather personally interview 500 freelancers and not recommend anyone than allow my clients to hire the wrong one to work on their projects on our platform. Hiring the wrong person is just like taking a wrong turn. You lose the precious time to get back on the right business road. Think twice because hiring twice can be very expensive and frustrating! It’s also better to wait a bit longer for the right match - the most important thing to remember. Never, never settle for choosing the “best” available candidate! Oh, but my business is going to suffer if I’m going to wait too long for my employee/prince charming. Seriously? I’m just going to hire someone for the time being. It’s going to be . a temporary solution This is exactly how business owners create . permanent problems If you want to be the best, choose the best of the best, say ‘thank you for your time’ to the rest. That’s one of my main criteria while hiring new remote team members. There’s nothing a good, hard-working worker with a good character can’t learn. I have all the time in the world to invest in my new employees learning new skills. However, I can’t and won’t even try to fix someone’s character. That’s not my job. Furthermore, it’s pointless and futile. Just to be clear about this one. I don’t hire new people whom I like but whom I believe my teams and clients would like. Good character is a good starting point. Skills and experience can and will come later. Here’s what I found about Peter Schutz: “Porsche removed long-time CEO Ernst Fuhrmann and started looking for a replacement. Ferry Porsche personally invited Schutz to apply as one of 12 potential candidates for the position. Porsche told Schutz that the company was simply not working as a unit, and needed someone to bring the various divisions together.” This “personal invitation” was the best confirmation that Porsche saw something special in Peter’s character. It turned out they were right: “Peter Werner Schutz was the president and CEO of Porsche between 1981 and 1987, a time in which the company greatly expanded sales, primarily in the United States.” “He was a motivational speaker” too. I dare to guess this great quote got mentioned many during his motivational speeches. Behind every great business quote, there’s a book that could be written about the entrepreneur who said it. So, this one is no exception. You can agree with it or not, like it or not, but you have to respect the man behind it. Welch was the youngest General Electric chairman and CEO. “Under Welch's leadership, GE increased market value from $12 billion in 1981 to $410 billion when he retired, making 600 acquisitions while shifting into emerging markets.” (Source: Wiki) Talking about business visions we often take for granted, you should know that “Welch pioneered a policy of informality at the workplace, allowing all employees to have a small business experience at a large corporation. Welch worked to eradicate perceived inefficiency by trimming inventories and dismantling the bureaucracy that had almost led him to leave GE in the past.” I sure hope that you didn’t miss the last part where Welch was willing to leave GE, the GE (for the record) in the past. Why? Because of his business vision. That’s why. Here it is what it meant to “relentlessly drive it to completion:” “Welch valued surprise and made unexpected visits to GE's plants and offices. Welch popularized so-called "rank and yank" policies used now by other corporate entities. Each year, Welch would fire the bottom 10% of his managers, regardless of absolute performance. He earned a reputation for brutal candor. He rewarded those in the top 20% with bonuses and employee stock options. He also broadened the stock options program at GE, extending availability from top executives to nearly one third of all employees. Welch is also known for abolishing the nine-layer management hierarchy and bringing a sense of informality to the company.” He is considered to be one of “the greatest corporate leaders of the 20th century” for a reason. Great business quotes are just the tips of the icebergs called entrepreneurs behind them. There’s always more to a business quote that meets the eye. So, do your research, read, and apply what you learned. Then, get ready to write and say some quotes of your own. Image credit: Pinterest user Patrick Munezero This quote means that business is: NOT a democracy! NOT a debate club! NOT a poetry society! Again, it means that you should always look for an entrepreneur behind a business quote. According to the NYT, Aristotle Onassis was one of “the world's largest privately-owned shipping fleet and was one of the world's richest men.” He also said: I have no friends and no enemies - only competitors. The business reality is that we can brainstorm ideas as long as we want and like, but at the end of the day, we need . to think and act as one And yes, you have to make others see things the way you see them, for your business vision to work. You lead, you don’t follow. Now, how “to make others see things as you see them,” without alienating your team and being perceived as a “dictator?” Well, that’s another question, and a very closely guarded business secret. Here’s another of his timeless quotes worth remembering: The secret of business is to know something that nobody else knows. So, do you know how to make others see things as you see them? According to the Economist, Harold Sydney Geneen was the “emperor of acquisitions.” As “the president and CEO of International Telephone and Telegraph Corp (ITT),” he was responsible for an amazing “series of approximately 350 acquisitions and mergers in 80 countries.” And, that’s not all. “He grew the company from a medium-sized business with $765 million sales in 1961 into an international conglomerate with $17 billion sales in 1970.” The good old business school at its finest, period. Now, you should always look for a man behind a famous quote. In Harold’s case, he was a son of immigrants who arrived in the USA at the end of WW1 (around 1918). He really had to work hard, and above all, learn a lot before becoming the CEO of ITT. “Geneen worked his way through college by serving as a runner at the New York Stock Exchange, and earned a B.S. in accounting and finance from New York University in 1934. After graduation he went to work as a senior accountant at the prestigious firm of Lybrand, Ross Brothers, and Montgomery. Geneen spent eight years at Lybrand, and then served as the chief accountant at the American Can Company (1942–1946); controller for Bell and Howell Company in Chicago (1946–1950), and Jones and Laughlin Steel Corporation in Pittsburgh (1950–1956); and executive vice president and director of Raytheon Manufacturing Company in Waltham, Massachusetts (1956–1959).” Now, I have nothing but the utmost admiration and respect for this inspirational entrepreneur. However, I disagree with his thoughts about experience and cash. I pay all of my employees more than fair. Let’s not kid ourselves. Money talks and everything else walks. I’ve never said and I never will: Hey, welcome to my company, be grateful, you can learn a lot, and be patient, money will follow. No! I pay based on my employees’ previous experience that contributes to my company. Then, it’s entirely up to my employees if they want to gain additional experience, and get paid even more. So, my word of advice is, take the cash first, and the experience will come later, and then, you will be able to demand and take even more cash. My question is simple, based on what you just read, would you rather be my or Mr. Geneen’s employee? Robert Bosch put his money where his mouth was. The rest is the history of BOSCH that spans more than 135 years with more than 400,000 employees and millions of customers worldwide. He understood that a successful business model is a two-way street. Lao Tzu said: If you would take, you must first give, this is the beginning of intelligence. I would add - the beginning of business intelligence. I’m pretty much sure that Robert Bosch asked a lot from his employees while building the business empire that outlived him. That wouldn’t be possible, in the first place, if his employees weren’t motivated and stimulated properly. Good wages are just one piece of Bosch’s business puzzle. …he was one of the first industrialists in Germany to introduce the eight-hour work day, followed by other social benefits for his associates. (Source Wiki) Robert Bosch had chosen his employees’ satisfaction over exploitation, and his business plans were rewarded accordingly. If you want to make your business bigger and stronger, you have to take care of each and every worker. Good wages are a good initial investment that guarantees profit, stability, and success in the long run. All businesses are going through tough times. Savings and cuts are necessary for business survival. However, fair wages under the circumstances that keep your employees motivated are the business line you have to hold no matter what. The reason is quite simple. You will spend more money looking for and hiring new talents trying to replace the ones you lost because you couldn’t or wouldn’t compensate adequately. I dare to say that this business model has never been more relevant than it is now during the Great Resignation triggered by the pandemic. Think about it! Robert Bosch certainly did. This timeless quote is my constant reminder to keep an eye on my business competitors, and act accordingly. If your competitor doesn’t grow, you lower your business guard. You become lazy and overconfident. You forget to grow and improve. The next thing you know, you’re out of business, and your competitor has nothing to do with it. Nothing benefits your business as the good old growing competition! Your growing competitor is doing you a huge favor. Show some gratitude. Your competitor is pushing you to work harder and longer. You have to innovate, so you can outgrow your growing competitor. With all due respect, you think you’re having a tough time with your competitor or competitors. What am I supposed to do? You have all heard about the biggest and most popular platforms where you can hire freelancers, such as Upwork, Fiverr, and Freelancer. They haven’t grown during the pandemic, they exploded in size, literally. The whole world’s gone remote! Am I in danger? Well, let me put it this way. By all the laws of nature and business, I should be an endangered species. But, here I am, and my platform goLance defies all odds and business gods. Every competitor is merciless, which leaves you with nothing but one choice, and that’s to be restless! Your competitor takes one step forward. You take two. Your competitor grows. You grow on steroids. Your competitor introduces new features and services. You revolutionize the industry. Is your competitor’s growth an excuse for you to lose? Imagine the world without competitors? What a dull place that would be. Remember: Business is slow, when your competitor doesn’t grow! My Final Thought For The Hacker Noon Nation Remote! The best business quotes would be the ones, you will write yourself one day during your entrepreneurship journey. If you agree, vote for me in the Business , Entrepreneur , and Entrepreneurship Noonies2021 Award categories!

Eight Business Quotes That Shaped Me As An Entrepreneur

“Mistakes have the power to turn you into something better than you were before.”  - Surprised why we have started our discussion with this quote? Well, if you search for the best online marketing trends of 2020, you’ll get hundreds of search results. But, what if you ask what online marketing strategies you should avoid in 2020? Unfortunately, the number of relevant search results is considerably lower than the previous one. So, we have decided to turn that side of the coin. Here in this blog, we will point out the online marketing mistakes we observed in 2019, and what we should learn from these. . 1 Reaching The Mass, But Not The Targeted Believe it or not, the greatest mistake marketers made in 2019, is not to identify the target audience and not establishing an effective digital marketing plan. Various market surveys have found that the target audience yet feels that the content they are receiving from a particular brand of their interest is not relevant to their inquiries. And this prevents them from reading content from the brand entirely. Hence, you must recognize your target audience. Instead of reaching the mass, once you know your target audience, you're half done with your marketing goals. What happens usually is the businesses tend to jump into presenting their products and services to a wide range of buyers without knowing the exact demands of the product and service. Thus, it makes the entire online marketing efforts extremely challenging to pull traffic to the business. Realization: So, for 2020 our resolution is to send more targeted content and to target the specific audience. 2. Overlooking the Potency of a Smart SEO Do you know even today, a lot of businesses don’t understand the rules and the effectiveness of search engine optimization (SEO)? Does it sound cliche? But it's the revelation of 2019 marketing mistakes. Still, many online businesses create duplicate content, target exact match search queries, and stuff keywords in their landing page content. And as a result, the website faces Google Penalty. How does it affect your business? Google penalties repress your business from profiting on black-hat SEO tactics to enhance the traffic and lead conversions to your websites. that is Google approved, you need to put a lot of effort. You can also hire a for professional marketing support. If you want to improve your website ranking through white-hat SEO top digital marketing company in India Realization: Even the smallest ignorance can become the biggest blunder for your marketing strategy. It's vital to set up a clear marketing goal, identifying the target audience and investing in a smart SEO strategy, which help you achieve the best results in terms of increased traffic, improved lead generation and conversions, higher user engagement, and more sales. 3. Not Prioritizing Quality and Consistency Content holds a huge role in smart SEO, and both quality and consistency are the winners. If your website content, as well as other online content, are not valued and lack relevancy, even all the best SEO practices combined will fail to bring traffic and boost conversion. Though there is no steadfast rule to generate quality content, Google offers the primary instructions to guide you. Further, while producing appealing content, keep these SEO factors in mind - Do thorough Keyword Research Include Long-Tail Keywords in the Content Optimize Images and Videos Create an engaging Meta Description Include Multimedia, like, GIF, Short Video, Meme, etc. Once you manage the content quality, next comes the consistency. In SEO Content Marketing, you need to maintain a specific content structure, media, design, and color palette throughout your website and other online presence. It helps your audience to identify your brand and creates a brand impression. Realization: Though trying new things is always welcome in marketing, maintaining consistency is equally essential for holding the brand impression. And, also no compromise with quality. . 4 Not Counting Social Media If we take the words of Google, SEO has no direct connection with social media optimization (SMO). But indirectly, it has! How? Though Social Media is not a ranking factor for Google, a brand's social profiles can improve the ranking factors that Google considers. Social Media influences SEO as all of the social sharing of your content ultimately adds up to more visibility for your content. There are now more than 3.5 billion social media users around the world, representing roughly 46% of the world's total population. And almost every business, from small to midsize to large, has a prominent social media presence. So, you just miss the benefit of social media content marketing by not counting it as a part of your smart SEO tactics for 2020. Realization: Leverage SMO to assist SEO like a pro with these tips. These tips might be helpful: Post content on particular social platforms that are relevant to your audience Optimize content exclusively for every social network Again maintain consistency with content quality & calendar Involve influencers and followers more Analyze content marketing metrics routinely . 5 Not Paying Attention to Sales Process & Content Promotion Another big mistake, even some leading businesses made last year, is not creating enough content throughout their sales process. They are often ignorant of the factor that your target audience in the prospecting stage and those in the after-sales stage demand a different approach and relevant content. Further, they neglected the content promotion part as well. While the common SEO rule is to spend 20% of your time and resources in content creation and 80% in promoting them, most of the businesses overlook both. Realization: Get that you are competing against a lot of brands with more aggressive marketing strategies. If everyone else is producing high-quality and consistent content, only a compelling sales process and vigorous promotions will raise your game. Wrapping Up With the learnings from the 2019 marketing failures, stop making the same mistakes in 2020. Let's start taking smart SEO seriously, better recognize your audience, prioritize quality and consistency of content, and never forget the power of social media. If you find these things difficult for you or your in-house team, consider hiring a digital marketing company that could help you with the right digital marketing strategies for 2020 and beyond. Cheers for 2020!

5 Things To Avoid in 2020 From Looking at Online Marketing in 2019

: Jupiter in Ultraviolet from Hubble The APoD for 10/16/2018 : The sky is not the limit ☁️ Me : Pics or I don’t believe you Stranger 🙄 Based on the above conversation, I’m going to show you how to get NASA’s highly coveted (APoD) with 🌑 ⭐️ Astronomy Picture of the Day Standard Library If you’re not familiar with , we’re a serverless platform that enables (yes, ! Calling all PMs, designers, marketing teams, sales people, oh and engineers… 🙋) to build, ship, and integrate scalable APIs in a matter of seconds. With the help of our online text editor, , you can do all of this right from your browser. Standard Library everyone everyone Code.xyz Requirements account (free) Standard Library API key (free) NASA provides a plethora of API templates that are readily usable. In order to retrieve the APoD API template, go to and search for 💁 Standard Library Code.xyz astronomy-picture-of-the-day by @eileenzhong APoD template Name your API: Name your API One last step before sending the APoD to your phone! You’ll need to properly configure the file. You’ll notice that there are two sets of variables; however, we will be deploying our code to the environment, so we will only need to provide the variables. env.json dev dev First, insert your Standard Library library token ( ): STDLIB_LIBRARY_TOKEN Right click to access this context menu Then, insert your API key. When finished, your file should look like this: NASA env.json That’s all the setup you have to do! To run the program, click “Debug” to bring the parameter input area into view. Enter your phone number, including the country code: Don’t forget the country code! When you click “Run”, you’ll receive NASA’s astronomy picture of the day! 🚀 That’s not even the coolest part. We don’t want to click “Run” every single day to get this text delivered to our phone. Thankfully, has a task scheduler where you can customize a schedule to auto_magic_ally invoke your newly created API. Standard Library In , click the “Tasks” tab. You can then enter a phone number and customize a schedule to your liking: Code.xyz Create a scheduled task for your API Suggestion: schedule the task to execute once a day since APoD is an acronym for astronomy picture of the day , and hence, the picture won’t change throughout the day. When you’re happy with the settings, click the blue “Schedule Task” button to schedule your API. That’s it! If you know one ☝️, two ✌️, or five 🖐 other people who would appreciate a daily astronomy picture, you can schedule a different task (one for each phone number) for all of them. Bonus section If you’ve made it this far, you deserve a reward 🌈 Now, don’t get too excited (actually — do get excited 🙃). With just 2 more lines of code, you can send your friend a random quote along with the APoD! APoD and a random Paul Jacques Grillo quote We’ll be using WordPress’s API to pull a randomized quote: [http://quotesondesign.com/wp-json/posts?filter[orderby]=rand&filter[posts_per_page]=1](http://quotesondesign.com/wp-json/posts?filter[orderby]=rand&filter[posts_per_page]=1.) . Add lines and to send a random quote with the APoD text 11 12 Don’t worry about all the RegEx (regular expressions) sitting on line 12. The WordPress API just returns some HTML tags that won’t play nicely in an MMS 📱 Alternatively, you can just replace the value of the variable with any chunk of text you’d like to send your friend: quote const quote = "Hi friend." Enjoy!

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