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Client Profile: PuppySpot LLC

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We have a 2 gorgeous Mini Irish doodles (red setter / miniature poodle) as our family dogs. We absolutely adore them and they love each other too. We did not intend them to mate but here we are 6, gorgeous pups, F2 ID’s. We are in Saltdean, Brighton.

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Top 20 Growth Hacking Agencies A list including the Locations, Core Services and Top Clients for 20 Growth Hacking Agencies. During the early , growth hacking began to spread its wings. At that time, the number of startups was on the rise and growth hacking was their spell of success. Unlike traditional marketing companies, growth hacking agencies don’t believe in guessing game. The writer of puts it as: 2010s Growth Hacker Marketing, Ryan Holiday “A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.” Many companies have now started to use such agencies to increase their key business metrics. Today all sizes of businesses from startup to enterprises need fast growth to stay in the competition. Here, growth hacking agencies could play a significant role. Growth hacking agencies work on goal and performance metrics. Here are a few companies that you should explore if you are looking to grow your business quickly. The list below is compiled based on the factors: Core Team, Experience, Clients, Cost, Services and Case Studies: Voxturr : is one of the fastest growing Growth Hacking Agencies. The team and advisory board have over 150+ years of combined experience in Growth Marketing, B2B Marketing, Content Marketing, Paid Advertising, and Media Buying. Voxturr specializes in services like Marketplace Marketing, Product Launches, E-Commerce Marketing, B2B Lead Generation, App Download Campaigns, Marketing Automation, and several other new-age marketing services. About the company Voxturr Voxturr’s clientele ranges from early-age startups to large enterprise. Some of their clients include IBM, Dell, NTT, America’s Best Value Inn, Bookingace.com, Sodexo and more. : Marketplace Marketing, Digital Product Launch, App Launch, App Download Campaigns, B2B Campaigns, UI/UX and Convert Rate Optimization, Marketing Automation, Investor Campaigns, Social Media Automation, SEO, Content Marketing, Advance Analytics, Email Marketing, Performance Marketing, UX for Growth, Inbound Marketing, Engineering as Marketing, Social Media Strategy, Marketing Consultation, Social Media Strategy and Placement, Website DesignLocation: San Francisco,USA and Gurgaon,India Core Services : IBM, Dell, NTT, Sodexo, America’s Best Value Inn, Silicon Valley Insurance Accelerator, Workly, Bookingace.com, SpeakingHerbs Top Clients GrowthRocks : GrowthRocks is a growth hacking marketing agency that helps startups and well-established companies to achieve rapid and sustainable growth. GrowthRocks has expanded its market into 16 countries, with having offices in Athens and London. Their team has developed a VC-backed startup called Viral Loops which is a SaaS platform for referral marketing with a 40% growth rate. About Company : Convert Rate Optimization, SEO Strategy, Content Marketing and Strategy, Actionable Analytics, Email Marketing, Performance Marketing, UX for Growth, Inbound Marketing, Engineering as Marketing, Outreaching Strategy, Referral, and Viral Marketing, Social Media Strategy, Social Selling, GDPR Compliance Services : Athens, Greece and London, England Location : Avocarrot, Ismood, Hammam, Viral Loops, Vision Mobile, Sophia Suites, Ticketing Hub, Nannuka, GE Healthcare, Parenting Hugs, Concentric, Nestle, Live True, Nokia, Congress Rental Network, Get Qurious Top Clients NoGood - NoGood is a team of growth hackers, engineers, and creatives who were tired of the “no-good” marketing fluff. About Company They specialize in B2B, SaaS, and eCommerce growth marketing and data analytics and have worked with clients such as IBM, P&G, American Express, Heineken, Southern Marsh, Harver, Ford, and Workzone. - SEO, Facebook Advertising, PPC, Content Marketing, Conversion Rate Optimization, Video Marketing Services - Brooklyn, USA Location - Facebook Ads, Hubspot, Google Ads, Hotjar, Shopify, Salesforce Clients Cro Metrics - Cro Metrics help companies grow through strategic and data-driven experimentation. They run A/B testing to help gain a competitive business advantage. Cro Metrics works with their clients on developing their overall growth strategy, while providing marketing, product, design, and engineering expertise to both growing startups and enterprise businesses. About Company - Website Optimization, Research & Analytics Services - Facebook, 99 Designs, Stella & Dot, Trulia, Metromile, Tory Burch, Doordash, Zendesk, Outdoor Voices, Viking, Unicef USA, Hired, Weight Watchers, Hint, Taulia, Mail Chimp, Earnest, General Assembly, Ad Council, Ultra Mobile, Goodbed, Tuft & Needle, Box, Bio Lite, New Pig, ExecRank, Giving Assistant, Seavees, Sierra Club, Smartling, Rickshaw Bagworks, Vector, GreenSky, Pebble, The Met, Imperva Incapsula, Freshdirect, Tintri, Brooklinen, Healthy Paws, Appboy, Leankit, LendUp, AliMed, Fuzebox, Coldwell Banker, Greats, Regent, Infusionsoft, The Penny Hoarder, Alexis Bittar, Borrowell, Tree Hut, Proxibid, Zwift, Crexi, Alteryx, Jewish National Fund, Blurb, Freedom, Puppy Spot, Pgerduty, Udemy, Uship, Aritzia, RightNow Media, Lending Club, Good Eggs, Airbnb for Work, Honeylove, Best Egg, Pantheon, National Bankcard Clients - San Francisco, USA Location BAMF Media : BAMF Media helps young startups, SMBs and Fortune 500 companies to achieve their growth goals. They extensively use various time marketing strategies to provide the best ROI to their clients. About Company Their client roster includes TEDx and Mindvalley to name a couple. In addition, they manage a community of marketer and founders that has over 23,000 members. : Growth Strategy, B2B Hacking, Campaign Management, Email Marketing, Instagram Growth Hacking, LinkedIn Influencing, Social Media Marketing, Web Development Services : Venice, USA Location : Forbes, Mashable, HuffPost, Entrepreneur, BuzzFeed Clients The Growth Agency : The Growth Agency consists of a senior team of marketers with 10 years of experience. They are a data-driven company who work on the principle of a lean startup. They conduct experiments, analyze data, and scale up the work. About Company They create growth plans based on their client’s business KPIs and consider themselves an extension of their clients’ marketing teams. Some even consider them their CMO’s right hand. : Marketing Automation, Lead Generation, Growth Hacking, Growth Strategy, and Inbound Marketing. Services : Antwerp,Belgium and Birkirkara,Malta Location : SipWell, WDP Clients Rockboost : Rockboost’s specialty is helping companies in rapid growth by using a data-driven approach. Their secret sauce is using their framework and growth hacking education and software. About Company They have helped in building an award-winning app called HAVI Connect. : Growth Hacking Education, Consulting and Software Services : Rotterdam, Netherlands Location : Jumbo, 24kitchen, Hello print, Middlepoint, Duravermeer Clients Woodridge Growth : Woodridge Growth is New York City’s most prominent growth marketing agency. They drive results for billion-dollar companies and Fortune 500 companies and various startups. They develop and execute different strategies to provide ever-improving and more comprehensive services to their clients. About Company They differentiate itself from traditional marketing agencies. They are relentlessly focused on solving their client’s most pressing marketing challenges, and they maintain a fast-paced culture of experimentation that allows discovering new ways. : Customer Acquisition, Growth Strategies, A/B Testing, Social Media Advertising, App Store Optimization, Audience Targeting, Copywriting, Multi-Channel Acquisition, Funnel Optimization Services : New York City, USA Location : Goldman Sachs, FanDuel, Jet.com, NYU Clients Bammboo : This firm combines creativity with data and strategy with practice. They believe that only real innovation can help the world progress. So, they help organizations in validating new propositions and scale their business. About Company : Growth hacking for SME, Corporates, and ScaleUps Services : Amsterdam, Netherlands Location : Swivle Cloud Solutions, ABN AMRO, Flora Holland, Rabobank, Heppee Clients Growth Media - This firm reviews the existing marketing or advertising campaigns of various firms and provides valuable suggestions. They have successfully helped different TV print businesses and digital marketing strategies. They also offer individual advertising plans for multiple startups. About Company : Digital Marketing, TV, Print, Creative Solutions Services : Ottawa, Ontario Location : FastCompany, Bloomberg, Quora, Github, Lifehacker Clients Deviate Labs : Deviate Labs is a growth hacking consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Their clients include venture-backed startups like Dollar Shave Club, a half dozen companies featured on ABC’s reality TV show Shark Tank, a multi-billion dollar Korean conglomerate, and a world-renowned tattoo artist. About Company Deviate Labs is known for creatively cross-pollinating marketing tactics across industries and swiping emerging growth tactics from small startups and deploying them across large enterprises. They take help of a widely-adopted growth hacking framework, the Sales Flywheel. The Sales Flywheel was first introduced in the book, “Growth Hacking: Silicon Valley’s Best Kept Secret,”. The book was co-authored by Deviate Labs’ co-founders Raymond Fong and Chad Riddersen. : Go-to-market Strategies, Product Launch Plans, On-site Growth Hacking Presentations, Private Growth Hacking Training Sessions, Growth Financing use-of-proceeds Preparation, Marketing Allocation Analysis,Advertising Tactic Audits, Creative Growth Hacking Campaign Ideation, Marketing org Chart Optimizations /Retargeting, Celebrity Endorsements, Pay-per-Click Advertising (on a variety of exchanges), On-site Search Engine Optimization, Off-site Search Engine Optimization, Email Marketing, Content Marketing, Display Advertising, PPV Advertising, Direct ad buys, Co-marketing, App Store Optimization, A/B Split Testing, Advertising Analytics, Grassroots Digitally-focused PR, Facebook Advertising, Social Media Strategy, Investor Marketing, Conversion focused Design, Grey-hat SEO, Direct Mail, Sponsorship Strategies, Pre-roll Video Services : Los Angeles, USA Location : Talkroute, Tipping Development, Alexander Marine USA, Lollaland, FollowUpThen, ABC Roofing Co., J. Harrington Construction Clients TrueUp : TrueUp provides extensive research in various social media opportunities like Google AdWords, Facebook, Instagram, Youtube, LinkedIn, Bing, and App Store Ads. Their paid acquisition, conversion optimization, and data experts have delivered the lowest customer acquisition costs and highest conversion rates. About Company They transform the performance marketing strategy into a growth engine and provide the lowest CPAs simultaneously. TrueUp combines the collective power of data, psychology, and UX to quickly identify and validate the best conversion opportunities. They offer full agency service which includes Account Management, Graphic Design, Copywriting, and Data Analytics in addition to Front and Backend Programming. : Paid Customer Acquisition, Conversion Rate Optimization, Full Agency Service Services : London, England Location : Telefonica, Three Mobile, MoonPig Clients Ladder : Ladder believes in the iterative way of thinking, building experiments, and validation by testing..They think that a scientific approach to advertising allows us to make better decisions. They use strategy and combine it with analytics to provide creative marketing solutions. About Company : Growth Strategist, Data Science and Automated Audits, SEO, Conversion Optimization Services — New York, USA Location : Fitjoy, Los Angeles Times, facebook, Charitybuzz, Gotenna Clients Bell Curve : Bell Curve is a growth agency that offers hands-on training for Growth Hacking. They have worked with various companies with revenues from zero to millions. They’re well known for the most popular guide on growth. In addition, they’ve given talks at Google and Y Combinator. About Company : Growth Hacking Agency, Training and School for Practical Implementation. Services : San Francisco, USA Location : Envoy, Streak, Perfect Keto, Clearbit, Outschool, Lamda Labs Clients Rainmakers : Rainmakers helps various enterprise companies create ethical and compliant workplaces. They develop interactive training modules to change the monotonous experience into a learning one. About Company WorkSafe, their flagship solution helps these companies comply with the PoSH law. They have completely transformed the compliance training industry in India’s leading corporates and MNCs. They help corporates in building a safer workplace for women and a corruption-free environment. They sometimes use ‘short-films’ to create a more exceptional experience. They believe that the transformative nature of online learning can provide quality education to the society. : PoSH Online Training, PoSH Compliance, ​PoSH Audit, ​​Policy Vetting, ​IC Orientation, Awareness Workshop Services : Juhu Tara Road, Juhu, India Location : HP, IOCL, COWI, Fluke, L&T, Tektronix Clients Kickass Growth : Kickass Growth is a creative growth marketing agency that works extensively with both small and large businesses. No two projects or budgets are the same, so they offer different price packages. About Company : SEO, Content and Social Media Marketing, Advertising, Email Marketing Services : Belgrade, Serbia Location : Platformax, SupremeTracks, Zeqr, ucraft Clients The Growth Revolution : The Growth Revolution is a growth hacking agency that provides the services of Experiential Marketing, Venture Validation, and Provision of a Growth Head, if required. They have helped various corporate giants like ING & Colruyt to reinvent their marketing departments and realize their growth potential. About Company : Interactive Marketing Plan, New Venture Validation, Evidence-based Marketing, Experimentation for new ways of Marketing. Services : Antwerp, Belgium Location : Playmobil, Wolters Kluwer, Total, Bpost, Sony music, ING bank Clients We Are Off The Record : We Are Off The Record is a digital growth agency working out of Amsterdam. They help in shaping value propositions, kickstarting products, validating early user adoption, and build scalable businesses using historically robust frameworks and tools. They try to work in conjunction with founders and management teams to provide faster results and help them in adopting a growth mindset from the start. About Company : Branding & Positioning, Customer Development, Acquisition & Lead Generation, Onboarding & Activation, Funnel Optimization, Metrics and Analytics, Growth Process. Services : Amsterdam, Netherlands Location : Recruitz.io, Fixico, Temper, InnerCircle Clients Rebelhack : Rebelhack was founded in 2015 by three friends to help nurture great ideas by using data analysis and modeling. They believe in becoming a valuable component to the growth and success of businesses from the beginning, so they use agile Growth Marketing strategies and tactics to help in growing startups. About Company :Acquisition, SEO, Product optimisation, Funnel automation, Data intelligence Services : London, England Location : Geniac, MindCandy, SuperCarers, Hubble, Claudi and Fin, Bubble Clients Growth Masters : Growth Masters help their clients work smarter than their competitors. and to achieve this goal they help their clients in establishing web services like Backend Development, Social Media Marketing, and Reputation Management. About Company : Web Services, Web Design, Press Releases, SEO, Social Media Marketing, Consultant Financing, Reputation Management Services : Sunnyvale, California Location : BotList, Nomad App, Hoverpin Clients These companies are among top growth hacking agencies. If you have any additions, feel free to comment! <a href="https://medium.com/media/3c851dac986ab6dbb2d1aaa91205a8eb/href">https://medium.com/media/3c851dac986ab6dbb2d1aaa91205a8eb/href</a>

Top 20 Growth Hacking Agencies — 2019

Menstruation cramps, incontinence, breastfeeding, vaginal dryness, orgasms, menopausal symptoms, and other things that are awkward and not fun to discuss even with a friend. To say nothing of pitching any of them to a tech startup investor, a male investor. After centuries of silence and shame, women are starting to see these topics leaving the realm of taboo, with the rise of technology for women — Femtech. A catchy term, coined only a few years ago by Ida Tin, founder of the period-tracking app Clue, refers to of women and people experiencing similar problems. Femtech products and tools include not only period trackers but also pelvic-floor exercisers, app-enabled sex toys, tampon alternatives, birth control apps, and other categories. Femtech technology for improving the health and wellbeing “That’s a big thing. … investors can say, 'I have four femtech companies in my portfolio' instead of 'I have a company for women peeing in their pants,” Ida Tin the crowd at a Geekettes event, explaining the need to categorize the industry. told Currently, the Femtech market shows exponential growth, projected to reach an impressive $60.01 billion by 2027 from $18.75 billion in 2019, according to a recent report by Emergen Research. There’s finally an increasing awareness of huge unmet demand. What was long considered niche needs actually affect roughly half of the global population — a market of 3.73 billion prospective customers. Entering this largely unsaturated market may seem easy and complicated at the same time. To examine the controversy, let’s look at some stats, and then at challenges and opportunities that a femtech startup journey might involve. Femtech sectors and numbers As said above, the Femtech industry primarily refers to software, products, and tools that enhance women’s health and wellbeing. These are usually classified into the following categories: Period apps for tracking cycles and recording symptoms, like Clue, Glow, Eve, Flo, Natural Cycles, My Calendar, and many others, with some also used to avoid or attempt pregnancy. Other top companies in this space provide subscription services to deliver feminine hygiene products to customers’ doorstep like Cora. Menstruation: Apart from contraception apps like Natural Cycles, this category includes companies like Nurx that provide telemedicine prescription and home delivery of birth control products or Pexxi that uses genetic testing and AI to tell women which hormonal contraceptive will work for them. Birth Control: A growing list of companies offering digital solutions for those who try to conceive, addressing in vitro fertilization (IVF), egg freezing, or medical treatments. Among them is tech-enabled fertility clinic Kindbody, the Univfy AI platform, fertility benefits management company Progyny, and FertilityIQ that provides data about fertility clinics and doctors. Fertility: Companies that address the needs of women in menopause like the telemedicine menopause clinic Gennev, CurieMD that offers remote consultation and mail-order prescriptions of hormonal replacement therapies, or EloCare that has produced a wearable multi-sensor Menopause Assistant for tracking menopausal symptoms. Menopause: Innovative care and management of chronic conditions that disproportionally affect women, including certain cancers, cardiovascular disease, or depression. Chronic Conditions: Apps that offer pelvic floor muscle exercise programs to women who experience bladder control problems or want to improve their pelvic health for better intimacy or faster postnatal recovery. These include Elvie Trainer, an app-connected pebble-shaped pod placed inside like a tampon. Pelvic Health: Sexual health apps, audio guides, audio erotica, and smart vibrators connected to an app, like Lioness. Sexual Wellness: Solutions that span various healthcare services related to routine gynecologic care or sexual education, like the Supper Izzy AI chatbot that offers personalized data-based health advice to women. Gynecological Health: This list features pregnancy planning and tracking apps as well as connected and app-paired devices helping women through their journey from conception to birth and in the postnatal period. Companies specializing in this category also build baby monitor apps and apps empowering women to explore maternity care choices or make friends with other new moms in the neighborhood. Pregnancy and Motherhood: Innovators in the mother space include breastfeeding apps, mobile lactation apps for consultation, wearable breast pump makers like Elvie or Willow, breastfeeding communities like Pumpspotting, and breast milk shipping services like Milk Stork for working or traveling breastfeeding moms. Breastfeeding: Solutions for body and mind wellbeing like Kronaby watches that perform like smartwatches or the Bellabeat wellness tracker that monitors health, fitness, menstrual cycles, sleep patterns, meditation, and stress. Lifestyle: The Femtech industry currently comprises over 200 companies worldwide, of which 90% are led by women. As of June 30, 2020, almost half of US femtech companies with deals greater than $ 2 million specialized in the fertility sector, compared to 12 femtech companies targeting chronic diseases. (24 out of 51) Source: Digital health seed fund Rock Health . Note: Only includes US deals > $2 million, data through June 30, 2020 .*Each femtech company can address multiple segments Source: Digital health seed fund Rock Health PitchBook analysts believe that despite the 2019 decline in investor funding, secular drivers can propel new growth opportunities in the industry, opening the door to new products and services. This optimism is shared by Rock Health investors who say that femtech opportunities expand far beyond reproduction, with a number of femtech areas primed for innovation. US startups focusing on fertility, pregnancy, and motherhood solutions received 65% of all femtech funding at the beginning of 2020, while less than 45% of the female population in the US is of reproductive age, according to Rock Health. Challenges faced by Femtech While the femtech market presents a wealth of opportunities, with working-age women to use digital tools for health than men, femtech companies are facing big challenges as well. These essentially boil down to getting funded. 75% more likely . Vendor capital in the US is still a boys’ club. “It felt like — in my pitches — I was educating more than pitching, because it was a space people just didn’t know about,” Gennev Founder and CEO Jill Angelo TechCrunch. Or, as Laurence Fontinoy, founder of fertility-tracking app Woom, recalled in with The Guardian, a room full of investors can simply break into laughter at the mention of menopause. 1. Investors do not always understand women’s health issues and hence, a value proposition told her interview The stigma around women’s issues makes it difficult for women founders of femtech companies to discuss their agenda freely. Over 90% of decision-makers at US venture capital are men, and many just can’t relate to a product offered by a femtech startup. While women-owned businesses in the US are growing 2x faster than all businesses nationwide, women are than their male counterparts. According to a spanning over 20,000 US small businesses, only 25% of women entrepreneurs seek financing over the lifespan of their business. 2. Women founders shy away from asking for money. less likely to ask for outside funding survey from SCORE After studying years of data from TechCrunch Disrupt New York City, Dr. Dana Kanze of Columbia University and her fellow researchers have found that women are two times as likely to be treated negatively when asking for money from investors. Perhaps, this is a reason that men are more likely to borrow funds for a new product and borrow more than women, according to another . 3. Those women who do get investor money, get less than guys. SCORE report Opportunities for new Femtech players Opportunities in the Femtech market are endless. This is simply because there’s been shockingly little innovation in the industry for many years — since the invention of the birth control pill in the 1950s, the applicator tampon in the 1930s, or the self-adhesive pantyliner in the 1970s. Only in 1993, US Congress passed a law requiring the National Institutes of Health (NIH) to include women in government-funded medical research. Only in 2015, Apple has added a period-tracking feature to its Health app on iPhones after heavy criticism in 2014. And only in 2017, a red liquid was used for the first time ever instead of blue for depicting period blood in an ad campaign, run by the UK-based brand Bodyform. Women don’t need apps with cute unicorns and pretty pink flowers. They need technology that can radically improve their health and wellbeing neglected for too long. New product development Period product innovations are changing the lives of women who on average have more than 500 menstrual cycles in their lifetime. We see the first startups developing smart tampons like my. Flow or smart menstrual cups like Looncup, but there’s still a long way to go in tackling women’s discomfort through technology and social norm change. The narrative around menstruation has been shifting after 2015, dubbed the year the period went public. However, over 40% of men still admit to joking or commenting on a menstruating partner’s mood and almost three-quarters of women hide a pad or tampon from view on their way to the bathroom, according to a study commissioned by THINX. Prenatal care and maternity From social media platforms like Peanut and Stork for women trying to conceive or looking to share experiences with other expecting moms to telemedicine and devices for pregnancy tracking, fetal monitoring, and contractions timing, innovations in this space have climbed in popularity. They educate women with doctor-authored articles, track symptoms, send reminders, and do other helpful stuff. They also reduce pregnancy management costs for both payers and providers and help moody and tired women feel less lonely and isolated. Prenatal depression and anxiety affect , while postpartum depression occurs in who have recently given birth. one in seven women 10 to 20% of women Inclusivity As evidenced by market trends, the femtech industry is focused on motherhood. This means there is so much room for catering to the unmet needs of LGBTQ+ communities, people who don’t menstruate, don’t want children, choose abortion when getting pregnant or have a reproductive disorder, such as polycystic ovary syndrome (PCOS). It’s time to make the space more inclusive, including for queer and gay communities. Millennials are twice as likely to identify as LGBT+ than previous generations, and only two-thirds of Gen Zs identify as exclusively heterosexual, according to a report from GLAAD. Digital support for women with stigmatized health conditions At least experiences distressing menstrual pain characterized by a need for medication. are affected by at least one pelvic floor disorder. To support women who might find it embarrassing to discuss these topics with a medical provider, femtech companies are emerging to provide remote care and digital therapeutics programs. These include Renovia that offers app-connected pelvic floor therapy, Visana Health with a digital program aimed at improving pain resolution for women who suffer from endometriosis, and Renalis working on a suite of prescribed digital therapeutics for patients with fibroids or endometriosis. one in four women More than a third of women Menopause management Among areas of innovation open in the femtech space is the menopause market. Treatments currently available to relieve symptoms of menopause, from hot flashes, night sweats, weight gain to insomnia include hormone replacement therapy and supplements, but there isn’t much anything else. As experience a menopause-related symptom in their lifetime, innovation in this area can be very lucrative. So we see startups getting funding to build digital menopause management solutions, from wearables and symptom tracking apps to telemedicine services. 85% of women Support for women with Alzheimer’s disease and osteoporosis Women account for and for . However, there is still a lack of apps for improving the self-management of osteoporosis or supporting the complex needs of AD patients and their families with alert features, self-care tips, or social networking. Also, there is an unmet need for digital solutions that could enhance collaboration between medical providers to detect and manage such conditions. nearly 75% of Americans living with Alzheimer’s 80% of Americans living with osteoporosis Mental health apps Femtech has big potential for offering mental wellness programs for women who are . App-based therapy can also help address gender-specific risk factors, such as miscarriages or gender discrimination. In addition, investors like Rock Health see a lack of digital solutions supporting victims of sexual violence. Approximately in the US has experienced completed or attempted rape during their lifetime. about twice as likely as men to be diagnosed with depression one in five women Detection of early disease signs Early detection and screening is another area ripe for disruption. By harnessing to train algorithms on medical data sets, emerging technology can help women detect early signals of disease, like ovarian cancer. Symptom-tracking apps can also help catch endometriosis symptoms early. So far, innovations in this area have predominantly addressed breast cancer through AI-powered research tools and services for pathology or AI systems for ultrasonography. AI-powered healthcare solutions Summing up “There’s an emerging understanding that there are many needs, and where there are many needs, there are also many opportunities,” Clue CEO Ida Tin at a Geekettes panel. “The exciting part is, these needs are just beginning to be recognized, and there will be many more opportunities down the road to improve women’s lives through technology.” said Innovators just need to pick the right space they are passionate about. If you’re one of them, to build a disruptive product that will help improve the quality of women’s life. drop us a line

The Rise of Femtech: Menstruation, Fertility, and Sex — Oh My!

Moving from to has been somewhat intimidating, because it’s easy to forget that React is just JavaScript. Differences in syntax, JSX, and the ways that information is shared among files and passed between components can be quite confusing, so in this blog, I am planning on walking through a brief overview of what event listeners look like in React and some things to keep in mind. JavaScript React First things first, we should probably try to remember what event listeners are in JavaScript. An is a that listens for (or is called upon) the of an . event listener callback function creation event object Let’s break that down: One of the most powerful features of JavaScript is that it can accept a function as an argument. A callback function is the name of a function that does just this — accepts another function as an argument. When I was first introduced to callback functions, I conflated them with and while there are some important concepts that are relevant to both (particularly when we think about and ), they are also different! Here, I’m going to focus on callbacks in the context of events. Why are callbacks great? closures scope this It allows us to write functions that we might not need right away — for example (and as we will see here) when we are waiting for some input from the user. It allows for separation of responsibilities and helps break out code into smaller bits Hopefully we also take advantage of these benefits and use it to make our code more readable for ourselves down to line or other developers who may be working on the project. When we pass an argument as a function, we need to remember to not call it until we are ready to use it! Otherwise our code may break or at least not work as expected. The browser is constantly listening for user input or interaction. This could mean something like a keystroke, a button click, or a form submission. Upon that interaction, let’s say a click, a new event object is created based on that specific interaction with certain attributes. These attributes include things like, well, what exactly was clicked on, the location of the mouse, and are useful because the new event object encapsulates that specific interaction and allows us to reference it later. So how do callback functions in JavaScript and react compare? All of the concepts are the same, because React is JavaScript! Here is the syntax in comparison. //JavaScript button.addEventListener("onclick", sayHi) sayHi() {console.log("Hello World!)} So, in the above example, we have added an event listener to a particular button indicated that we are waiting for the button to be clicked told the program that when that specific button is clicked (more specifically, when an event object is created for that particular click), we should call the function sayHi sayHi will then print the string “Hello World” to the console //React <Button onClick={this.sayHi}/> In this example, a button component has a synthetic event listener for a click event when an event object is created on that button, the function sayHi will be called the this. indicates that this function has been defined on the same component and is being passed in as an argument (it’s a callback) Not too bad, right! The Gotchas (well, “got me”s) Event Listeners Need to be Set Up Like Callbacks This seems pretty obvious, but the component that is listening for the click actually has to have the event listener that accepts a reference to the other function as an argument. We just went through this for several paragraphs, so you think I would have immediately understood it. However…Due to naming conventions in react and the nature of callback functions, there were obviously, two related functions that needed to work together to make the event listener happen. We often see code like this Content from Learn.co curriculum In my React Panic, all of the logic I worked so hard to learn in JavaScript flew out the window and the only thought that was running though my head was “BUT WHY CANT I JUST USE HANDLE CLICK ALONEEEEE” Past Self: WHY CAN’T I JUST SAY “HANDLE CLICK” WHENEVER I WANT!?!?!?!?!? Current Self: UMM CHILL OUT. You know that is not how event listeners or callbacks work….. I honestly wanted to write code that looked like: import React, {Component} from 'react'; class CoordinatesButton extends Component { handleClick = (event) => {this.props.onReceiveCoordinates([event.pageX, event.pageY])} render() {return (<div><button >Button</button></div> handleClick={this.handleClick} );}}; export default CoordinatesButton; Not my best idea. onClick is special! It is an event listener! handleClick is not. It could be named reactIsTrickySometimes and would still work! Really what’s happening is just like in regular JavaScript, we write the function that determines what we want to happen after the click. Then, we pass in the function reference to the click event. It’s all basically the same thing. Sometimes Functions (Especially in Relation to Events) Need To Be Passed Around as Props WHAT DOES THAT EVEN MEAN!?! Sometimes, you might write a function in one component, but the actual click might need to listen to a child component. //PuppyList.js render() { const puppies = this.props.puppies.map((puppy, index) => <Puppy name={puppy.name} showDescription={puppy.showDescription} key={index} clickFunction={this.handleClick}/>); return <div> {puppies} </div> } handleClick = (event) => {this.props.puppies.map((hog) => {if (puppy.name === event.target.name && puppy.showDescription === false) {return puppy.showDescription = true} else if (puppy.name === event.target.value && pupp.showDescription === true){return puppy.showDescription = false}}) //Puppy.js const Puppy = (props) => { if (props.showDescription === true) {return (<div className="puppyCard" onClick={props.clickFunction} ><h3>{props.name}</h3></div>)} else {return (<div className="puppyCard" ><h3>{props.name}</h3><img src={url} name={props.name} alt="" onClick={props.clickFunction}/></div>)}} It seems super scary and confusing. It is also a lot of lines of code for an example. How could this even work? What is happening? Let’s walk through it line by line V. high tech wireframe PuppyList is the component of Puppy. Right now, it has two jobs, which it carries out via functions: parent render() which has a) set a const puppies and used the map function to iterate through the list and build each <Puppy /> component with the props that we’ve decided (including which is important, and we will return to it shortly) and then b) then returns a <div></div> with those { puppies} clickFunction={this.handleClick} handleClick, our now infamous but not actually that confusing event handler, which is just telling our program what to do when the click happens Puppy is the component. We passed it some props, specifically here where we are constructing it in PuppyList child //PuppyList.js ... <Puppy name={puppy.name} showDescription={puppy.showDescription} key={index} clickFunction={this.handleClick}/> ... But, wait a second, now in Puppy we have <div className="puppyCard" onClick={props.clickFunction} ><h3>{props.name}</h3></div> onClick={props.clickFunction} !== clickFunction={this.handleClick} So what happened!? It’s pretty simple. clickFunction is a which we set in PuppyList to be passed down to the children (all the puppies!!!!). In PuppyList, we are setting clickFunction equal to this.handleClick. By passing it down as a prop, we can say, “Hey, when the user clicks on you, go find your prop “Click Function” — and that prop tells us that it’s actually a reference to this.handleClick. prop Again, this is just the basic principles of our callback function in action. But, as this code is right now, it’s not quiteeee going to work yet. We have to bind this so it doesn’t get lost. “This” is lost. I am a lost. Everyone is lost! What the $@#*&#@ is up with .bind(this) in React When we bind this, we are working with the concepts that are important for understanding how callback functions work. Originally, when we wrote handleClick() in PuppyList, referred to PuppyList. Makes sense! this Now, though, we are sending the reference to handleClick. Think back to regular JavaScript. Since the function is now “nested” inside another function, the scope changes from the original scope, to just the scope of the function it is called within. ‘“handleClick()” is living inside of “clickFunction” who has NO IDEA that “this” is supposed to mean PuppyList. Hmm… There must be a more fun way to think about this. Here is a lizard in a tank. Originally, I was going for a lizard in tank as in terrarium, but 1. this is a lesson in lexical precision and 2. this is way funnier and perhaps proves the point even better. Right now, our lizard is in the tank, and it’s keeping him nice and safe. When the lizard is in the tank, he is not going to get squished or break. Yay! Let’s assume that the tank doesn’t actually drive but has to hang out in the lizard habitat, and if he leaves to go on an adventure, he will have to venture out without any protection. This is not great! This is not safe! When our loses context, it is not safe — it is all alone and confused. We don’t want that to happen. this Here is a SUPER HAPPY turtle. Why is this turtle so happy? Because no matter where she goes, she brings her armored tank with her. She is safe and protected and way more bada$$ than that lizard. This is what happens when we .bind(this). We want our functions to carry their context with them so they don’t break! Okay, so maybe, now we should see this in action. class PuppyList extends React.Component { } constructor(props) {super(props);this.handleClick = this.handleClick.bind(this); render() { const puppies = this.props.puppies.map((puppy, index) => <Puppy name={puppy.name} showDescription={puppy.showDescription} key={index} clickFunction={this.handleClick}/>); return <div> {puppies} </div> } handleClick = (event) => {this.props.puppies.map((hog) => {if (puppy.name === event.target.name && puppy.showDescription === false) {return puppy.showDescription = true} else if (puppy.name === event.target.value && pupp.showDescription === true){return puppy.showDescription = false}})} Lines 2–4 pass along props, and reassign the value of our this.handleClick function to a version that carries along with it. this Write turtle code! Don’t write lizard code! Conclusions Reacts can definitely be confusing at times, but at the end of the day, it’s just JavaScript with some weird magic thrown in. Don’t worry too much about the magic. Think about things in terms of regular JavaScript logic. If you can’t figure out quite what’s going on, or how this would happen with JavaScript, check out the docs, maybe there is some stuff going on under the hood that’s a little tricky, but you can probably figure it out. Resources _A JavaScript library for building user interfaces_facebook.github.io Handling Events - React _A JavaScript library for building user interfaces_facebook.github.io Components and Props - React _A JavaScript library for building user interfaces_facebook.github.io SyntheticEvent - React

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