Founded in 1992 Positive Moves is a Human Resource Consulting and Executive Search Firm. Over the last three decades, Positive Moves has played a pivotal role in helping build leadership capacity and capability for some of the leading companies across the world.

Positive Moves Consulting Pvt. Ltd. – Positive Moves

Positive Moves | 9,595 followers on LinkedIn. A Global Cross Border Executive Search Firm | To work with us, email your resume at redefiningfutures@positivemoves.com Positive Moves was born out of Entrepreneurial Zeal and Vision of a set of young business leaders in 1992, as the first few players ...

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Never heard of the company and seems questionable? Has anyone worked with them before? The message they sent me is in the comments. ... ProsGreat exposure to different businesses and industries. Management gives good leadership · ConsOverworked and salary depends entirely on successes. Difficult to bring change See All 19 Reviews ... I applied online. The process took 1 week. I interviewed at Positive Moves Consulting ...

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Email FinderTop CompaniesCompany SearchPeople SearchSolutionsAbout Us ... Positive Moves is an institution born out of Entrepreneurial Zeal of young business leaders. These entrepreneurs spotted a unique opportunity arising out of the... Read More · 2nd Fl Berkeley Sq House, Berkeley Sq, London, Greater London, W1J 6BD, United Kingdom ... Positive Moves Consulting ...

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Established in 1992, Positive Moves is a Global Retained Executive Search firm with employees and offices across New York, London, Paris, Singapore, Hong Kong, Mumbai and Gurgaon

Positive Moves Consulting

236 Stories To Learn About Ux

242 Stories To Learn About Ml

278 Stories To Learn About Machine Learning

If a few years ago someone had said “Start ramping up on LLMs”, what would their take be at the beginning of 2024? After taking stock of tech substacks, 2024 analyst predictions (either general consulting, like Deloitte or Gartner, or industry-specific, like Messari), and what’s going on with VC funds (either via reporting services, or content like a16z’s), four areas stand out: AI (duh), crypto & blockchain, robotics, and nuclear energy. AI will continue printing money, use cases, apps, and opportunities Tracking the predicted scale - and direction - of growth is a captivating past time, because I want to steer my career into the growing markets. It’s easier to grow quickly, and have an outsized impact, when the whole industry grows alongside of you. “Spend On Generative AI Will Grow 36% Annually To 2030” [1] Two trends pique my attention: the move from experimentation to production, and the progress on AI agents. After a year of experimenting with what genAI can do, companies will start deploying, whether internally to employees or externally to customers, spurring the next wave of projects: 4 out of 5 firms said they planned to increase their investment in [AI] by over 50% by the middle of 2024 ]. [The Economist Also, startup ideas will start materializing in the market. For consumers and smaller size businesses, this will be a much more approachable and visible innovation than what’s happening inside enterprises. In 2023 VC investors poured over $36bn into generative AI, more than twice as much as in 2022 [also ]. The Economist Rabbit R1 (and its hype!) shows what the first step towards consumer AI agents might look like, and how much interest they can generate (TBD if long-lived). For businesses, AI agents are appetizing, because they promise to streamline hours of labor; the impact will land somewhere in the middle between eliminating tedious tasks in our jobs and eliminating the entire job families. Forrester predicts top 10 agencies will spend a combined $50 million in partnerships to build custom AI solutions for enterprise clients . [3] For many of us, this prompts some questions: It’s not too late. From Deloitte: “substantial human intervention was required [in working with generative AI tools], supporting our point that in the era of artificially intelligent machines, humans are more important than ever (…) In the age of creative machines, creative humans matter more than ever” Lastly, when it seems that the space moves too fast to catch up and that it’s easier to throw in the towel - I like to think that the alone means we’re in the right place, at the right time, moving at the right pace. Chaos creates the perfect conditions to innovate and experiment. noticing From : Forrester “Experimentation with generative AI will occur amid a tense social and economic background: High-stakes political elections around the world will create moments of acute societal tension; employee engagement and sentiment are likely to slump; and inflation will continue to cast a long shadow, with the overall macroeconomic picture remaining cloudy. Despite this uncertainty, the greatest risk is to wait by the shore hoping that someone else will figure out the way first. Generative AI will be the fulcrum that businesses rely on to enhance, empower, and engage employees and customers — with or without you. Embrace the misstep, and think big.” Ok, but what does this mean in practice? There’s only so much experimenting to be done with generative art, or so many arxiv papers to read, and simply ChatGPT doesn’t feel conducive to “using it to get ahead”. I’ve asked myself the same, so I started compiling an “I want to know the practical things about genAI and LLMs” deck. It’s not shareable yet, but you can subscribe on Substack to get it once it is. using Blockchain and crypto are waking up from their (perceived) slumber We’re about to start hearing a lot more about it, after a year of relative calm (which, inevitably, will manifest itself in activity on https://web3isgoinggreat.com/ - and I say that lovingly, as a crypto optimist); for blockchain as a pure tech, enterprises will continue to explore its use cases, nearing a viable application, which we might see IRL. On the crypto and finance side: Several events are driving the bullish narrative and the overall mainstream interest: the next bitcoin halving expected in late April, the already-approved bitcoin ETFs, plus the rumors about the approval of the Ethereum ETF. Historically, BTC halving had preceded a bull market; this time, it might compound with institutional purchasing. Despite a relatively quiet year in 2023, : the number of transactions and addresses increased; (up ~85%) and (up ~50%) appreciated more than the S&P 500 (up ~20%) the overall crypto index is up BTC ETH Crypto developer libraries and verified smart contracts have grown - an early signal that more apps, solutions, and products will hit the market. On the blockchain and tech side, the specifics of solutions are murkier, because they’re so enterprise-centric ( ? ? ?), but the one clear signal is that the investment is sizable and growing: Real World Assets Insurance AI Blockchain spending will hit 19B in 2024, mostly banking and manufacturing [4] Robots are entering their spring? For the last ~10 years, any retail-ish application of robots has always seemed too far into the future to be worth paying attention to, but that might be changing?! My enthusiasm was weirdly sparked after learning about , who are building a robot that can install roofs: Renovate Robotics As Henrik Karlsson writes What would have made me jump off my chair if I had read it six months ago? If you have figured out something that made you ecstatic, this is what you should write. But I’m keeping my ambitions here cooled. Reports from CES are pretty underwhelming, with lots of focus on better cars, better monitors, novelty home equipment. The few widely-covered robots sound, frankly, like an IRL version of Clippy, or an Alexa on plastic wheels: When the user returns home, the [LG Robot] greets them at the front door, discerns their emotions by analyzing their voice and facial expressions, and selects music or other content to suit their mood. It also assists users in their daily lives by providing transportation details, weather updates, personal schedules or reminders to take medications. [5] I don’t need a robot to pick music for me, I need someone to fold my laundry and unload the dishwasher. Re: Tesla's Optimus: https://twitter.com/elonmusk/status/1746970616060580326?embedable=true&thread=true Lastly: I’m rooting for energy that’s too cheap to meter Diving into the field of energy was full of surprises: Startups are getting funded: climate tech attracted twice the amount of VC funding as GenAI did (🤯‼️) in 2023 . [6] VCs are betting on fusion paying off within the next 10 years, with IPOs in the early 2030s; “there are now 43 private fusion companies in operation and 2023 saw 14 fusion startups raise funding rounds, a record number” [7] Public interest is growing and . the sentiment is increasingly positive Why does energy matter in the context of tech? There’s an opportunity to shift the world from the approach of energy austerity - conserving energy at all costs - to abundant, clean, and safe energy that enables the next technological leaps. From : Packy McCormick With practically unlimited cheap energy, we’ll be able to suck CO2 out of the air, mitigate the effects of climate change, and have enough left over to meaningfully improve the quality of life for billions of people around the world. (…) Energy use is the bound of civilization. If you increase it, civilization grows and progresses. If you limit it, civilization stagnates. (…) Numerous studies have found a long-run, direct, and relationship between energy consumption and economic growth. that a 1% increase in real GDP per capita increases total energy consumption by 0.6%. —a 0.9% increase in electricity use in OECD countries led to a 1.7% increase in GDP. For non–OECD countries, a 2% annual increase in electricity use increases GDP by 3.8%. causal, bidirectional Researchers found It works the other way, too Simply put, more energy means more progress, and vice versa, across the board. And from the UN Energy is central to nearly every major challenge and opportunity the world faces today, including poverty eradication, gender equality, adaptation to climate change, food security, health, education, sustainable cities, jobs and transport. Thanks for being here. I share pragmatic takes on emerging tech and its opportunities, with a sprinkle of deep dives into data and market insights to understand how the next 3-5 years will shape up. You can subscribe here. Also published here.

The 2024 Tech Hypegeist: AI Growth, Crypto Awakening, Robotics' Promise, and the Energy Revolution

Subjectivity and the Evolution of AI Philosophy  

সাবজেক্টিভিটি এবং এআই দর্শনের বিবর্তন

Subjektivität und die Entwicklung der KI-Philosophie

La subjetividad y la evolución de la filosofía de la IA

Subjectivité et évolution de la philosophie de l'IA

विषयपरकता और एआई दर्शन का विकास

主観性と AI 哲学の進化

AI 철학의 주관성과 진화

Subjetividade e a evolução da filosofia da IA

Субъективность и эволюция философии ИИ

Öznellik ve Yapay Zeka Felsefesinin Evrimi

Tính chủ quan và sự phát triển của triết học AI

主观性与人工智能哲学的演变

User experience has become a paramount concern for designers and developers in the ever-evolving digital landscape. Microinteractions, subtle animations and interactions that engage users on a small scale play a crucial role in this endeavour. According to a by NNGroup, a leading UX research and consulting firm, microinteractions can improve user engagement by 50% and satisfaction by 22%. In this article, we will explore what microinteractions are, why they are essential, their benefits, and how to design effective microinteractions that enhance user experience. study What are microinteractions? are small, subtle design elements that serve specific and often repetitive user tasks. They focus on providing a delightful and seamless user experience by incorporating subtle animations, sounds, and visual cues. These interactions can be as simple as a button changing colour when pressed or as complex as a loading animation. Microinteractions Why are Microinteractions Important? Microinteractions significantly contribute to the overall user experience. They make interactions more engaging, intuitive, and satisfying. Imagine using an app or website without any feedback or visual cues when you act—how would you know if the action was successful? Microinteractions bridge this communication gap, ensuring users know their actions and the system's responses. Benefits of Using Microinteractions Microinteractions are attention-grabbing and with the interface, effectively capturing and sustaining their attention. This increased engagement can lead to longer sessions within the app or website, which can be pivotal for the product's success. Enhanced User Engagement: encourage users to interact Microinteractions offer immediate and intuitive feedback to users, informing them about the status of their actions. This guidance helps users confidently navigate the interface, reducing errors and improving overall user satisfaction. Feedback and Guidance: A positive user experience, driven partly by well-designed microinteractions, often results in higher user retention rates. Users are more likely to revisit and continue using an application or website that offers a smooth, enjoyable interaction, ultimately fostering a loyal user base. Improved User Retention: Microinteractions provide an opportunity to infuse a brand's unique identity into the user interface. Tailored animations, colours, and sound effects can help create a distinctive brand personality, setting the product apart from competitors and contributing to brand recall. Brand Differentiation: By breaking down complex tasks into smaller, manageable steps, microinteractions guide users through processes seamlessly. This efficient task completion enhances user satisfaction and encourages users to utilize the application for its intended purpose more frequently. Efficient Task Completion: Types of Microinteractions , despite their small scale, can significantly impact user engagement and overall user experience. They can be broadly categorized into two main types, each serving specific purposes: Microinteractions User-initiated microinteractions are triggered by explicit actions or inputs from the user. These interactions are often designed to provide immediate feedback, guidance, or assistance during user interactions. User-Initiated Microinteractions: When a user clicks or taps a button, it responds with a change in colour, animation, or a brief pop effect, confirming the interaction. Button Press Animation: As a user fills out a form, the microinteraction provides real-time feedback on the correctness of the input, such as turning the input field border green for valid entries and red for invalid ones. Form Field Validation: When users scroll through content, microinteractions can include animations or visual indicators like a fading scroll bar or content animations to enhance the scrolling experience. Scrolling Feedback: System-initiated microinteractions are automatic responses generated by the system based on specific conditions without direct user interaction. They often provide feedback or notifications to inform users about system status or events. System-Initiated Microinteractions: An animated icon (often a spinning wheel) is displayed during loading processes, indicating that the system is processing or fetching data. Loading Spinner: A pop-up, sound, or vibration alert triggered by an event, such as receiving a message, email, or other notifications. Notifications: After a user acts, such as saving a document, a subtle animation or notification confirms the action, providing reassurance. Auto-Save Confirmation: Examples of Microinteractions in Popular Apps and Websites Instagram's Heart Animation: Instagram utilizes a microinteraction tied to user engagement through the double-tap action to "like" a post. When a user double-taps an image, a heart icon momentarily enlarges and gently animates, providing visual confirmation of the action. This dynamic animation acknowledges the user's engagement and adds a playful and enjoyable element to the platform, reinforcing positive interactions and making the experience more captivating. Tinder's Swipe Gesture: Tinder leverages a fundamental swipe gesture for users to express interest or disinterest in potential matches. As a user swipes left or right, the profile card smoothly moves toward the motion. This microinteraction mirrors real-world actions, making the user experience intuitive and engaging. The fluidity of the animation, aligned with the user's natural interaction, enhances the app's usability and encourages users to continue engaging with the platform. Uber's Ride Request Animation: Uber employs a microinteraction to inform users during the ride request process. When a user requests a ride, an animated car icon appears on the screen, symbolizing the process of matching with a driver. This visual representation offers real-time feedback, reassuring the user that their request is being processed. The microinteraction effectively manages user expectations and reduces perceived waiting time, contributing to a smoother user experience. How to Design Effective Microinteractions Creating impactful microinteractions involves adhering to certain design principles and implementing best practices. Let's delve into the key aspects of designing effective microinteractions. Principles of Good Microinteraction Design Clarity and Simplicity: Ensure that the purpose and functionality of the microinteraction are transparent to users. It should be immediately evident what action is expected from the user and the system's response. Keep microinteractions simple. Avoid unnecessary complexity to prevent confusion and maintain a seamless user experience. Feedback and Communication: Provide immediate and relevant feedback to users for every action they perform. Feedback can be visual, auditory, or haptic, indicating the system's response and confirming the user's movement. Use appropriate feedback mechanisms to guide users and reassure them about successfully completing their actions, minimizing uncertainty. Consistency and Standardization: Maintain consistency in the design elements used across microinteractions. Use consistent colors, icons, animations, and language to create a unified and cohesive user experience. Adhere to industry standards and established design patterns to ensure that users can easily predict how a microinteraction will behave based on their prior experiences with similar interfaces. Tips for Creating Engaging Microinteractions Understand Your Users: Conduct comprehensive user research to understand the target audience, preferences, behaviours, and pain points. Identify what microinteractions would resonate with them and add value to their experience. Prototype and Test: Create prototypes to visualize how microinteractions will look and function within the interface. Conduct usability testing with these prototypes to gather feedback and insights, allowing for iterative improvements. **A/B Testing: Test different versions of microinteractions to identify the most effective and engaging design. A/B testing helps understand user preferences and optimize the microinteraction design for better outcomes. Conclusion Microinteractions, though seemingly minor, play a significant role in enhancing user experiences across digital platforms. Incorporating well-designed microinteractions can significantly impact user engagement, satisfaction, and brand perception. By adhering to sound design principles and considering user preferences, designers and developers can create meaningful microinteractions that elevate the overall user experience and drive the success of their products and platforms.

How Microinteractions Can Improve User Engagement

The world of blockchain moves like crazy. Really. But it makes many things blurry along the way. Such speed impacts Web3's weaknesses, so Web2, which is supposed to be one dimension lower, becomes a hub of innovation for Web3. Let's slow down for a fraction of the time. This is a truly paradoxical thing that can be easily resolved: just adopt whatever Web2 has to offer and make your project reveal its unicorn nature! In this article, we are about to lift that curtain for you. We will explore five marketing approaches from Web 2.0 that are still considered an “innovation” for Web 3.0, based on insights gathered from consulting over 80 blockchain teams. Hope you are ready because we're starting! Rat-a-tat-tat-tat… 1. Analytics…? Seriously, No Jokes! Yes, for you, native people of Web3 it might sound insane. Many blockchain projects either neglect analytics altogether or fail to implement them effectively. Some projects rely solely on standard tools like Google Analytics (GA), with no custom events on their websites. Others argue that analytics are irrelevant for decentralized finance (DeFi) projects. Okay, are you one of those people? :) But here's a simple wisdom: analytics is the foundation of marketing strategy. And Web3 has to learn how marketers in Web2 use it. To tell you more, there are numerous frameworks, tools, and approaches available to set up the right web, mobile, and even blockchain analytics while keeping data secure. Platforms like Google Analytics (along with Firebase), Mixpanel, and Amplitude can provide blockchain-friendly analytics and valuable insights. For blockchain-oriented analytics, options like Wombi, Blocknative, and Amberdata offer specialized features tailored to the unique requirements of blockchain projects. It's important to consider the pros and cons in the context of your specific project requirements and evaluate which application meets your development goals: Firebase by Google: ✅Easy Integration: provides a straightforward integration process with various platforms and frameworks. It offers SDKs for multiple programming languages and provides clear documentation, making it easy for developers to incorporate Firebase into their projects. ✅Real-time Database: allows developers to build applications that synchronize data in real-time across multiple clients. ✅Authentication and Authorization: offers robust authentication and authorization capabilities, allowing developers to easily implement these instruments in their applications. ✅Analytics and Performance Monitoring: provides built-in analytics and performance monitoring tools that provide valuable insights into user behaviour, app performance, and crash reporting. ❌Limited Querying Capabilities: has limited querying capabilities compared to traditional relational databases. It does not support complex queries or joins that disallows advanced data manipulation for those applications that require it. ❌Scalability and Pricing: While Firebase provides scalability and can handle many users, scaling beyond certain limits may result in increased costs. Pricing can be a concern for applications with high traffic or resource-intensive operations. ❌Data Structure Constraints: Firebase's real-time database follows a NoSQL data model, which may not be suitable for all use cases. It lacks features like data normalization and constraints, which can make it challenging to maintain data consistency and integrity in complex applications. Blocknative: ✅Actionable Insights: offer in-depth analytics and insights into blockchain data. This helps developers and businesses gain a better understanding of user behaviour, transaction patterns, and network performance. ✅Real-time Monitoring: provides real-time monitoring of transactions, smart contracts, and network events. This allows developers and businesses to react promptly to any issues or abnormalities, improving the overall performance and security of their blockchain-based systems. ✅Transaction Visualization: Blockchain analytics tools typically offer transaction visualization capabilities, allowing users to explore and understand transaction flows on the blockchain. Visual representations can simplify complex data and make it easier to identify patterns or anomalies. ✅Security and Fraud Detection: Blockchain analytics platforms can help detect fraudulent activities, such as suspicious transactions or address clustering, by applying advanced algorithms and heuristics. This can be crucial for maintaining the integrity and security of blockchain networks. ❌Limited Compatibility: Some blockchain analytics platforms may have limitations in terms of the blockchains they support or the depth of their analysis. It's essential to ensure that the platform is compatible with the specific blockchain network you are working with. ❌Cost: Access to advanced features and comprehensive analytics on blockchain analytics platforms may come at a cost. Depending on the platform and the level of service required, there may be subscription fees or usage-based pricing structures. Amberdata: ✅Comprehensive insights for crypto natives: Amberdata offers access to a wide range of blockchain data, including metrics and signals, crypto market data, and blockchain data. This can help developers and businesses gain valuable insights into the behaviour and performance of blockchain networks. ✅Real-time Monitoring and Alerts: continuously tracks and analyses various metrics, such as block height, transaction volume, gas usage, and network congestion. This real-time monitoring enables users to stay updated on the current state of the blockchain network, ensuring that they have the most accurate and up-to-date information at their fingertips. ✅Advanced Analytics and Visualization: Amberdata offers advanced analytics and visualization tools, enabling users to explore and analyse blockchain data in a more intuitive and visual manner. Visual representations can simplify complex data and facilitate better decision-making. ✅Security and Risk Management: includes features for security monitoring and risk management. These tools can help identify potential vulnerabilities, track suspicious activities, and enhance the overall security posture of blockchain-based systems. ✅API Integration: providing APIs that allow developers to integrate blockchain data and analytics directly into their applications or systems. This integration capability enables seamless access to real-time data and offers the development of custom solutions. ❌Learning complexity: working with Amberdata may require a certain level of technical knowledge and familiarity with blockchain concepts. Users may need to invest time in learning how to navigate the platform and interpret the provided data effectively. If you still feel like analytics is something too medieval for your Web3 project, but you already understand its importance, delegate all the work to us. Yes, you can do nothing, and get everything. You just need the right team to handle setting up the analytics. As they say, better call Solus. Remarketing: Gathering Passers-by Instead of Searching for New Folks So, you did the previous step? Good. One more door is opened before you. It is one of the simplest ways to increase your CR and decrease CPA/CAC metrics. Yes, it works both ways. Here's the thing: launching retargeting campaigns on platforms like Google or Meta is often easier for Web 3.0 projects compared to acquiring new users. Old-fashioned Web2 still got it! Remarketing is particularly effective for attracting volume and liquidity to blockchain products since it typically requires multiple touchpoints. It can also be utilized to warm up the community before a sale or event and acquire a B2B or high-net-worth individual (HNWI) audience. Non-crypto Influencers & Ambassadors Let me ask you a question: how to find a literally unlimited audience of potential crypto enthusiasts? Sounds like a dream, and you might already get sceptical. We say, just don't limit yourself to the existing crypto borders. Meaning: while it is true that many blockchain projects collaborate with popular crypto influencers, there is an untapped potential in leveraging non-crypto influencers and creators. Influencers from various fields such as technology, business, food, luxury cars, and more can help expand the reach of blockchain projects. These influencers offer access to a broader community that may not have “blockchain-ad blindness” and contribute to rapid community growth, especially in areas like NFTs and GameFi. It all comes down to this: outside of crypto, there are millions of future crypto users. Your job is to turn them in. Engaging with non-crypto influencers often comes with benefits like: ✅ Cheaper CPM and CPC cost ✅ Higher engagement rates ✅ More long-term and authentic approach It is crucial, however, to evaluate the influencer's statistics before collaborating. Tools like Hypeauditor or Influencity can assist in assessing an influencer's reach, engagement, and authenticity. : HypeAuditor ✅Audience Authenticity Analysis: HypeAuditor uses data-driven algorithms to evaluate the authenticity of an influencer's audience. This analysis can help businesses identify influencers with genuine followers and engagement, ensuring that marketing efforts reach a real and relevant audience. ✅Fraud Detection: It employs fraud detection mechanisms to identify influencers who may engage in fraudulent practices, such as buying fake followers or engagement. This helps businesses avoid partnering with influencers who don't provide genuine value. Influencity: ✅ Influencer Discovery: Influencity helps businesses identify relevant influencers for their marketing campaigns by providing search and discovery tools. These tools allow users to filter and find influencers based on criteria such as audience demographics, engagement rates, and content categories. ✅ Campaign Management: The platform may provide features for managing influencer campaigns, including collaboration tools, content tracking, and performance monitoring. This streamlines the process of working with influencers and ensures smooth campaign execution. ✅Fraud Detection and Authenticity Verification: The application scrutinizes various aspects, such as engagement rates, follower growth, content quality, and audience demographics, to identify suspicious or fraudulent activities. Our team at Solus.b works with influencers for years — we managed to create some groundbreaking approaches to build long-term relationships with both crypto and non-crypto influencers. It simply means you will have support from both sides of Web2. Hunting for Unique Users with Automated Outreach Let's perform a quick Q&A session. Immediately. Question: Need to attract a very tight audience, e.g.investors or HNWIs? Answer: Use outreach. Question: Do you have a product that is too complicated for regular ads?Answer: Use outreach Question: Searching for B2B leads, e.g. devs for your protocol? Answer: Use outreach! Automated outreach is particularly valuable when promoting complex products or services that may not be easily explained through traditional advertising methods. Some blockchain projects still fail to leverage the power of outreach or resort to outdated and inefficient outreach techniques. Implementing automation in outreach campaigns can save time and effort. Several tools, including LN Sales Navigator, Apollo, Cryptorank, Phantombuster, DuckSoup, Snovio, Make, Zapier, Expandi, and Lemlist, can streamline and automate the outreach process. Wanna know some of their features? Here you go… ✅Personalization and Dynamic Content: Lemlist allows users to personalize their outreach emails by inserting dynamic content based on recipient attributes. This enables the creation of customized and engaging emails, increasing the chances of generating positive responses. ✅A/B Testing: It provides A/B testing capabilities, allowing users to experiment with different email subject lines, content variations, and call-to-action elements. This helps optimize campaign performance by identifying the most effective elements for generating higher engagement and response rates. ✅Email Tracking and Analytics: The platform offers email tracking features that provide insights into email open rates, link clicks, and recipient engagement. This data helps users understand campaign effectiveness, identify the most responsive prospects, and make data-driven decisions to improve outreach strategies. ✅Integration Capabilities: Lemlist integrates with various third-party tools and CRMs, enabling seamless data transfer and synchronization. Integration with CRM systems allows users to manage and track outreach activities within their existing workflow, enhancing efficiency and organization. ✅Email Warm-up: Lemlist provides a feature called “Email Warm-up” that gradually increases email sending volume to build a positive sender reputation. This helps improve email deliverability and ensures that outreach emails land in the recipients' inboxes rather than being marked as spam. Snovio: ✅Lead Discovery and Enrichment: Snovio offers tools to discover and enrich leads by searching for contact information such as email addresses, social media profiles, and company details. This helps businesses build targeted prospect lists and gather valuable data for outreach campaigns. ✅Email Outreach and Campaign Management: The platform provides features for email outreach, including email templates, drip campaigns, and automated follow-ups. These tools streamline the process of reaching out to leads and managing email campaigns. ✅CRM Integration: integration capabilities with customer relationship management (CRM) platforms, allowing businesses to sync and manage their lead data seamlessly. This integration enhances efficiency and facilitates streamlined lead management. ✅Analytics and Reporting: The platform provides analytics and reporting features to track the performance of email outreach campaigns. This includes metrics such as open rates, click-through rates, and response rates, helping businesses measure the effectiveness of their outreach efforts. Why CMO is your Web3 Lifeguard? One of the most sinful things made by blockchain teams is neglecting to include a dedicated and experienced marketer within their ranks. Or at least a marketer at all. Many projects rely on one of the founders to handle marketing responsibilities, which can lead to downfalls. Without a solid marketer, even the most innovative projects can struggle to gain visibility and attract users. Change your mind quickly. Having a CMO or an experienced marketer is essential for startups and established projects alike. A marketer brings valuable expertise to the team and can effectively coordinate marketing efforts, whether they have an external marketing agency or not. By the way: if your marketer isn't really skillful in Web3 reality, it is still way better than an empty chair without a marketer's butt on it in your team. Think about it. Beyond the Big Five Well, you got yourself a list. Of course, these 5 “innovations” are not all you can apply. Here's some more to consider: Customer development; Market research; Search engine reputation management; Go-to-market strategies; Marketing orchestration. Implement everything we listed, and get your Web3 project to innovate it! Seriously, all of it will strengthen your project and make a difference in the long run. But if you feel like it's all going to take too much of your time – and it will, believe us—you can skip all of it and delegate to a team that has been doing it for a while. Save your time, avoid possible mistakes that might arise at this point, and get your Web3 project revolutionized with Web2 wisdom. Contact us to get ahead! That's it!

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