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Nona Lifestyle Pvt Ltd. | 4,209 followers on LinkedIn. A Globally Trusted Procurement as a service Platform. | NONA Lifestyle stands as a globally recognized B2B Procurement-as-a-Service platform that redefines the intricacies of procuring industrial and corporate products.

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&quot;NONA Lifestyle is the first organised B2B Managed Marketplace offering Customised Corporate Merchandise &amp; Soft Furnishing right from design till doorstep delivery. With current presence in India and UAE, NONA Lifestyle was founded in 2016 by IIMA alumns to consolidate the fragmented and highly ...

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NONA Lifestyle is a Business-to-business (B2B) textile supplier.

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NONA Lifestyle - Provider of software suite solutions to e-commerce businesses. Raised a total funding of $1.98M over 2 rounds from 18 investors. Valued at $14M. Founded by Ankit Rajput and Hari Narayan Mishra in the year 2016. NONA Lifestyle has 1388 competitors.

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NONA LIFESTYLE PRIVATE LIMITED incorporated on 12-Aug-2020 Whose CIN is U74999HR2020PTC088274 and registered in Haryana State.

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Nona Lifestyle Private Limited, established in 2020, is engaged in the Appreal &amp; Fashion sector in Gurugram. Explore their Corporate Structure, Financials, and More.

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NEW DELHI: Nona Lifestyle, a B2B-managed marketplace for custom corporate merchandise and soft furnishings, aims to reach Rs 1,000 crore in revenue. According to Hari Mishra, co-founder of Nona Lifestyle, the company initially focused on developing its domestic business.

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Nona Lifestyle Private Limited is a 3 years 16 days old Private Limited Company incorporated on 12-Aug-2020, having its registered office located at 743, Office, Udyog Vihar, Phase5, Sector-29, Gurgaon, Haryana. The major activity of Nona Lifestyle Private Limited is Manufacturing, Sub-classified ...

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A Q&A for students with a Facebook software engineer This Q&A is geared towards , but those who are interested in breaking into software engineering or computer science will probably find this useful as well. high school or post-secondary students Table of Contents What’s your current position? Tell us a bit about your post-secondary studies. What do you love about your job? Can you share your thoughts on how to best prepare for a career in software engineering? How did your high school and/or post-secondary experience prepare you for software engineering? Are there any high school and/or post-secondary courses that you would recommend taking as preparation? What are some attributes of individuals who are most successful in software engineering? What do you think are the secrets behind getting to where you’ve gotten? What’s it like to be working as a software engineer during COVID-19 What’s the best career decision you’ve ever made? How do you make decisions? What do you think are your greatest strengths? What do you think are your greatest weaknesses? What do you read? What’s your current position? I’m a and I’ve been here for two years. I work on Messaging Infrastructure for WhatsApp. Some examples of areas I focus on are message storage and delivery, supporting new product features and configuration management. software engineer at Facebook Tell us a bit about your post-secondary studies. In 2012 — due to my desire to build robots that help people —  I went into the 5 year co-op program at the . After a couple of software engineering internships, I discovered I really enjoyed the work and lifestyle of a software engineer. I also realized instead of building robots, I could build software to help people. This prompted me to switch into after second year. Switching programs put me back one year, but it also gave me two extra internships; this brought me to a total of at companies like Yelp, Snapchat, Uber and Facebook. My internships were split between Canada and the US, software engineering and , and small and large companies. I eventually graduated in 2018 and joined Facebook shortly after that. Mechatronics Engineering University of Waterloo Software Engineering 8 internships data science What do you love about your job? I love , if not , of people. There’s nothing like the feeling of telling your friends and family that you built this feature in their app. I enjoy the variety of responsibilities that being a software engineer entails like coding, system design and collaborating with others. Most importantly, I enjoy solving difficult problems. I get to exercise my brain everyday in fun and creative ways. The people are amazing as well; they’re usually really ambitious and inspiring people. Work is one of the reasons I’m excited to get up everyday. building products and features that impact millions billions Can you share your thoughts on how to best prepare for a career in software engineering? Firstly, you should and what you need to . You should make sure this aligns with your aspirations and personality. For example, one misconception is software engineers code all day, but we also lead design discussions, communicate with stakeholders and collaborate with peers. Do some research and ask yourself if the day-to-day work and the overall job is something you’d enjoy. research and understand what the job entails skills succeed Next, you should start to ; learn coding fundamentals like how to use variables, loops, functions and classes. You can learn how to code in computer science (CS) classes at your school or . You should start building software because it’s one of the best ways to apply what you’ve learned; you can start by building something simple like . Collaborating with others is even better; you can work with friends, attend hackathons or even contribute to software. Eventually you can even start dabbling in more advanced topics like concurrency, operating systems and distributed systems. learn how to code online Tic-Tac-Toe open-source After that, you should try to . This is one of the best ways to grow technically and gain all the soft skills required for the job. I’d recommend trying to get an internship as as possible; if it’s in high school, that’s even better. It doesn’t have to be at a big company. It can be anywhere, like your high school or family friend’s business. I’d also suggest learning basic algorithms and data structures because they are essential in for internships and full-time positions. For internships, I think it’s important to find organizations with exceptional engineers who can help you grow by mentoring and creating growth opportunities for you. gain real work experience early technical interviews How did your high school and/or post-secondary experience prepare you for software engineering? One of the most important takeaways were the basic and concepts you learn from lectures, projects and labs. School provides the building blocks for your career which enables you to: explore more advanced topics, brainstorm innovative solutions, and facilitate in-depth discussions. In addition, you’ll probably forget most of what you learn in school; most of it isn’t useful in your day-to-day work anyways. When you start working, you’ll use and cultivate only a few basic concepts. Even if you forget these concepts, they’ll be easier to re-learn because you’ve learned them before. programming foundations I believe my school experience helped foster my which is critical in software engineering. Creative thinking is important because when you design solutions to problems with a lot of requirements, it requires brainstorming ideas that satisfy all the constraints while being easy to understand and efficient for the system — engineering is an art in this aspect. There are many ways to solve the same problem; each with their own tradeoffs. Creativity is exercised in school through: exploring open ended projects, working on side projects with friends, and attending hackathons. In addition, by studying multiple distinct subjects you can create unique solutions through cross-disciplinary thinking. Having in-depth knowledge in diverse topics has been shown to be in creative thinking, even of software engineering. creative thinking effective outside If you go into university without adapting your , you’ll quickly realize you won’t have enough time to do everything you want. Prioritization is an important aspect of time management; you should figure out what tasks are urgent and focus your time and energy on those, like studying for those difficult, core classes or spending less time with people you’re not close with. You can also use a task manager, like Asana, and a calendar application, like Google Calendar, to help manage your tasks, plan your schedule, and hold yourself accountable. Time management is important in software engineering because you can have many things on your plate, especially as you become more senior. You’re usually working on multiple projects concurrently; on top of that, you can be also mentoring newcomers or consulting and collaborating with colleagues. time management skills Are there any high school and/or post-secondary courses that you would recommend taking as preparation? I’d recommend taking in every grade that it’s offered in high school. CS classes focus on the fundamentals that are important for programming. I’d also focus on , especially , because it involves a lot of concepts that transfer to CS, like number and graph theory. In general, teaches you how to think logically, understand abstract concepts, and solve problems. When I say solve problems, I mean the ability to read a problem, comprehend it, break it down, decide on what calculations to do, execute the calculations, and finally, communicate the results — this logical approach is something you’ll do often in software engineering. computer science (CS) classes math discrete math math and science What are some attributes of individuals who are most successful in software engineering? From my experience, “successful” software engineers are usually: visionary, detail-oriented, hard-working and always learning. When I was in school, I didn’t think these qualities were as as I do now. important — They’re able to understand the big picture and see beyond what was deemed possible. They propose bold and ambitious ideas that have a long-lasting impact. They’re able to sell their ideas, communicate it clearly and get people on board. Being visionary can inspire new ideas that increase you and your organization’s impact. Visionary — They’re precise and meticulous, especially when it comes to their work and communication. Their work is high quality and has little to no issues. They often point out problems that most people miss. They know how to ask questions that can surface overlooked problems. Doing things carefully is important because making mistakes in software development can be costly to fix for the customers and the company. Detail-oriented — They have grit and don’t easily give up. The work is challenging and they’re open to struggling and being uncomfortable. They may even fail occasionally, but this is often embraced at companies rather than shunned. Software engineering is a competitive field for engineers and companies, having grit is an important asset in this field. Hard-working — A career in software engineering is dynamic and always changing. They’re open to learning and exploring new areas that might be useful later on. As they gain more experience, they have to master different skills. In the beginning, they might focus on writing clean code; but later on, they might focus on system design and leading projects. Throughout their career, they may join different teams; which means they may have to learn different engineering paradigms, processes and technologies. Always learning What do you think are the secrets behind getting to where you’ve gotten? The most important “secret” I have is . Happiness to me means a few things: helping others to achieve their idea of happiness; having wonderful memories with people I love and cherish; and having a long-lasting positive impact on this world, whether it’s raising great children or building useful software products. I try to make decisions in a way that will eventually lead to happiness for me and for others. I try to . Work is also an important part of your life and it should contribute to your happiness. If it doesn’t make you happy then figure out why; maybe it’s time to switch teams, companies or careers; or perhaps you need a break to figure things out. Pursuing happiness is like running a marathon, not a sprint. It might be better to trade off short-term happiness for greater happiness later on. This is something I do often and this is known as . It has been shown to with greater happiness in life. I have an explicit goal to live a happy life maximize positive — and long-lasting — experiences, memories, and relationships delayed gratification correlate What’s it like to be working as a software engineer during COVID-19? I feel fortunate to be in an industry where . Technology is an industry that is somewhat strengthened by COVID-19. For example, people are using food delivery, video streaming and video calling apps much more than before. , most of your work can be done individually and the only physical tool you need is a computer. most software engineers are unaffected Working remotely as a software engineer is straightforward But like other sectors, we’ve adapted to using video conferencing software, like Zoom, and text-based, asynchronous communication tools, like email. It’s not the same as doing things in-person, but it’s as good as it gets. Fortunately, there are many focusing on making remote work better. Collaborating and holding discussions is more challenging than before. companies Working remotely was an option that previously existed, but the transition to universal remote work has been accelerated by COVID-19. I think remote work is good for software engineers because it gives us access to opportunities that were strictly location-based, like working for an American company from your hometown in Canada. Working remotely gives us flexibility to work closer to our friends and family, or live in a city with a more preferable culture and environment. What’s the best career decision you’ve ever made? My best career decision was , and eventually joining Facebook as a full-time software engineer. I’m happy at Facebook because I think the company, the culture, the people and the benefits are fantastic. Facebook gives you a lot of resources and opportunities to help you grow your career, like being able to mentor an intern or work on high-risk, high-reward projects. They have great benefits that make life simpler, like on-site gyms, 3 meals a day, and company shuttles to and from work. The culture is open, transparent, and impact-driven. I work on WhatsApp which is used by over 2 billion people; at that scale, the work is incredibly challenging, interesting and high-impact. Keep in mind that Facebook isn’t for everyone; your experience might vary team to team. joining Facebook for an internship How do you make decisions? If I have time, I usually , get input and feedback from others, and think about the . My decision making process is typically . I’m terrible at being spontaneous and I usually make poor decisions when it has to be made quickly. I try to position myself in a way that gives me ample time and space to make decisions. weigh the pros and cons opportunity cost logical and rational with a bit of gut feeling What do you think are your greatest strengths? I think I’m good at , understanding and rationalizing my motivations, and executing on these goals. I keep my long term goals in mind when planning and executing short and medium term goals. I remind myself to be flexible because goals can change, like when plans don’t go as expected or priorities change. In software engineering, creating, communicating and executing goals is important; especially for your team — like developing and executing your team’s roadmap — and yourself — like delivering projects and managing your career. setting goals Another strength I have is — in every sense of the word. I enjoy trying new things, like new experiences, foods and activities. I’m open to hearing new, and even controversial, ideas; especially from those with different upbringings and/or political views. I’m receptive to feedback because it’s a great way to become better and improve everyone’s life around me. I don’t lie: I’m honest, straightforward and transparent. My openness builds trust and camaraderie with my team, which has helped me grow and develop in my career. Being open has helped me in my personal life, by allowing me to try new experiences and see a world beyond what I could’ve previously imagined. I’m an open person What do you think are your greatest weaknesses? I’m ; others might consider this trivial or nit-picky. Sometimes, I’m too outspoken and strongly opinionated, which can create tension or awkward situations. I’ve realized everybody has distinct working and communication styles. I have to accept that what’s most efficient and productive for me might not be the same for somebody else. particular in the ways I want some things done I enough. This can sometimes create friction with others. Even when I try to empathize, the other person’s unique characteristics and cultural upbringing can make this difficult. I’ve tried to reduce friction with others by being more open, patient and polite about my thoughts and ideas. don’t always empathize I used to in university, especially when it came to pursuing internships. I was pursuing certain internships because I thought they were considered “prestigious” or were sought after by many people. I didn’t think carefully why I should pursue these internships, so I ended up wasting a lot of time and energy. I chased other people’s dreams and not my own. I’ve gotten better these days at figuring out my aspirations and passions, by having more thoughtful personal reflections and consultations with family and friends. follow the herd mentality What do you read? In high school, I only read for school. In university, I used to read many articles on engineering, career growth and the latest technology trends. But since I’ve become more established and comfortable with my career, I’ve started to read ; from politics to personal finance and psychology to astronomy. In terms of books, I both fiction and non-fiction books. I also read and occasionally and read daily newsletters, like and . broader topics with the goal of better understanding how everything works read Quora Medium Morning Brew New York Times If you found this useful or have any thoughts, I’d love to hear them in the comments below. Thanks for reading!

14 Things I Wish I Knew Before Becoming a Software Engineer

Today’s youth is solidly rooted in a culture of social platforms, and hence controlled by them. If the Extended Reality platforms are going to be as big as we expect then the youth must be able to take control and own it. A series of essays from exploring how living on the Reality-Virtuality Continuum will change how we live, work, love and play. Technocracy There is an interesting bias in modern culture — people are mainly hired for scientific and technical knowhow — not for humanity, morality, religion or creative talents. This may seem a mute point, but it is leading to an unbalanced society. As the kind of people who have an interest in numbers, measurements and processes take the best jobs and rise to become the leaders we will see a neglect in the softer, older, spiritual and emotional side of humanity. The favoritism of abstractionism has created a neo-darwinistic pressure that selects again for even more technological genes and memes. It has given birth to a culture that is changing the world. This is the rise of Technocracy. And it won’t stop. We already have billions of people visually and mentally jacked in to their smartphones. Millions of users are pushed around daily by Apps as computer algorithms extort them for attention. Even with the clunky, fiddly interfaces on mobile phones we have seen the users become “the used” for much of their free time. Tomorrow’s Extended Reality interfaces will become so seamless and natural as to not be noticeable in daily life. Yet they will affect billions of humans, animals and plants in a novel ways. The world and everything in it will become driven by the Extended Reality interfaces designed by humans but controlled by A.I. Natural progression This modern post-enlightenment world we live in favours the selection of individuals who can understand the complexities we keep building and evolve them effectively. From an evolutionary biologists point of view it is perhaps just an iteration of mother nature’s grand experiment. I.e. Yesterday our ancestors survived using a primitive reptilian brain. Today we compete for survival using the neo-cortex of mammals. Tomorrow it will be the use of the external, or exo-cortex of computer systems, that will be the deciding factor between extinction and continuation of everything. It’s believed the ancient, reptilian brain drives behaviours of desire — like hunger, breeding and bonding. Whereas the new cortex is optimised to be more of an abstract prediction system, encoding signals from reality via the biological sensors and offering cold understanding via its ability to self-organise into pattern recognition systems — predicting reality before it happens. This allows the organism to create a model of minimal surprise about the outside world whilst using minimal resources like attention and hence energy. Critically in non-human organisms these two circuits are tightly bound. However in humans we’ve developed feedback systems that have no limbic resonance — no emotional guard rails to keep everything in check. Global Warming and Nuclear Weapons are simple examples of systems that have could get out of hand. Extending these control systems — the ones that don’t really care about human wellbeing — into the fabric of our deepest reality could create a dystopian nightmare. The abstractions, simplifications and un-emotion characteristics of the modern human neocortex are becoming imprinted on the world, stamping over all the natural behaviours of other species, and even frustrating our own primitive ancestral functions. Modern day psychologists are questioning if the slide into a more virtual, digital way of living is hurting us, both individually and collectively. The extension of reality away from the natural world and into the digital is the due to emergence of the exo-cortex. The deep concept of general artificial intelligence will use all reality — and all the human and artificial minds wishing it — as a cognitive medium. It is up to its creators, us, if it should be kept in line with our natural values or be allowed to supersede everything. Nowhere is this march into a valueless culture more evident than with the rise of computers in our world, and soon with the ubiquity of Extended Reality in our lives. Let’s look at how this might change us. Social culture and class At birth, you are what you are born with. The external environment can then trigger or silence genes to express latent characteristics. After nurture takes over many of us construct a suit of behaviors to show or hide our natural gifts and disadvantages. We create and join cultures — shared histories that affect our feelings and sense of belonging. These social cultures group us with other people who respond with a predictable sensitivity to a guarded range of environmental stimuli. Society, Cultures and Class allow people to reach a place of minimal surprise when they surround themselves with similar minds. But because these cultures are “made-up” mental constructs they can be designed to include or exclude any portion of the population at will. It is the agreed perception of acceptance that creates social reality. For example, you can be accepted into a group like the “Working Men’s Football Club” if you display the correct response to the stimuli of beer, football and fighting. However the “Elite Wine Tasting Club” would probably favor members who could respond appropriately to the robustness of a clay-soiled Tempranillo. Seen this way, each social interface is a gate of expected responses for set of certain stimuli. Yet stimulus response, leading to behavior, and thus all social culture, is still held on a leash by our genes and mediated by perceived, agreed reality. But what happens when the reality is no longer a single vista — but one that can become extended, distorted and manipulated before being broadcast to the individual? This is the current state of political subterfuge, with campaigns from Cambridge Analytics offering some insights. Has it always been this way? Has the truth always been stretched? Birth rights and caste The world currently lives with many extensions of reality. For example the Hindu caste system puts people into prescribed classes according to their occupation. Specifically it links a person’s occupation to the piece of flesh a deity used when making that occupation during Creation. The ‘better’ the piece of flesh, the higher the class of the worker ( with the feet of Purusa being used to make the Shudras, or working class). The English aristocracy divides people by who their grandparents married. The Nazi movement divided people by those who the great-great-grandparents were. Most of these culture systems assume that the capabilities of a person are immovably biased to their birth given genes. This foundation was seen as so solid as to fix the boundary of an entire lifetime before, even before the person had a chance responded to any stimuli and show behavioural norms. (let alone had chance to express dormant genes, receive new genes from viral infections or edit a genome with Crispr). Many existing cultural system assert social immobility and keep the experiences of one class beyond the horizon of the other. Culture can been seen as a subjective distortion applied to physical reality, and it objectively causes suffering in millions of humans. This segregation of reality, has built massive, imaginary walls between the have and have-nots, imperialists and natives, theists and infidels, democrats and liberals, the 1% and the rest. Historically our cultures have told us to look for indicators like skin colour, breeding, parental occupations and other differences and we have been taught “We are similar, it is good. They are different, it is bad”. And thus the gulf widens between societies, cultures, countries; conflict increases and global suffering is increased. This innate behaviour of humans to form tribes of war has been linked to infection and immunity. It makes sense to keep away from new people who might carry new germs or viri that could harm you. But with the advent of the technologies like VR (and medicine) these fears are unwarranted. Extended Reality will has the power to destroy all the prejudices of the past. It will be a great social leveller — every human and godlike experience is available. And a great spiritual dehumaniser — you can no body and can just be a metaphysical entity. Experience Extended Reality will be will be an equalizer for humanity. It allows anyone with a headset to experience the life of The Others. For instance will be able to see through the eyes of an Arabian Billionaire — to live in a palace with 30 rooms, and visit the Hareem every day. Or live as the poorest on earth, with nothing and no-one around. It is possible to spend real time in any place and taste the hard reality of being present. Any location or lifestyle is easy to experience. Building Palaces in VR is as easy as building Gulags. Extended Reality can also change the clothes you wear, the body you move, and the way people respond to you. For Instance, the VR Apps “We Wait” and “Clouds of Sidra” allow you to be part of the Syrian refugee crisis in a personal way. You are placed there, on a beach in Syria, without a means of escape. There are people, humans just like you, all around, all worried and waiting. It is impossible to come away from these VR experiences without being changed. “You weren’t there, man” became a popular meme after the Vietnam War to offer a measure of distance between the reality of war and the thoughts of non-vets of what it must be like. VR allows everyone to ‘be there’. Wherever, or whoever there is. All the VR experiences let you see the world of the others from a personal, social vantage point. After all it is still you doing the experiencing, and it is easy to be shocked. You can see what it’s like to be an ethnic minority in a racist world and experience how it feels to be stared at. How it feels to be an attractive lady walking through Brooklyn, abused by cat calling suitors. Or how it feels to be a peadophile and struggle with desire and morality. Extended Reality will allow a new space for meeting with people — a place where pre justices won’t makes sense. In the virtual world people can have any colour, any voice, belong to any group. Just like with the globalisation of the internet — it will be a fresh start for many and a rebalancing of attitudes. Education Whilst class definitions provide the walls to lock down inequality, education brings the sledge hammer against these divides. Once a privilege, now a right, education is a levelling force. And VR not only promises mass education accessible to all, but also brings a lifetime of ambient learning. Whereas learning was once available only via tutors or indirectly via libraries or the internet, it will soon be all around us in Digital Reality. Education was a luxury — and travelling to schools, buying books and paying for teacher performances was a huge cost. VR can virtually eliminate all these overheads through scale of economy. No longer do kids need to travel anywhere. Books are just digitally displayed on the table where they sit. And one teacher’s excellent performance can be broadcast to everyone, repeatedly. Even the interaction between students and holders of knowledge can be replaced via AI — usign chatbots and virtual interactions. Convergence of morality The entension of reality into a digital canvas will just bring morally-positive cultural reforms. The web is hard to police. Over 20% of visible web traffic is violent pornography. And the web is getting darker. Innumerable spaces exist for illegal content like snuff movies and, questionably, worse content. VR worlds are even harder to police. VR spaces will let you not only view, but commit acts of murder, rape and torture. These first-hand experiences are available to everyone. You can plan and execute virtual bombings in public places. See the world burn for fun. It is not even up for debate what (im)moral experiences should be banned, if any, because few will listen. The moral landscapes available to the VR world will be as open as its creator’s minds, and available to all. The counter-culture to an idyllic digitally enhanced reality could be a very violent and destructive one. Manipulation of morality Our shared reality could also be manipulated by dark agents in ways more subtle that today’s subconscious advertising. For example the Cinema Industry was prohibited from showing 25ms images of popcorn spliced into films just before the intermission break, as it worked too well. The Extended Reality space is not under this legislation and hence providers could show microsecond images or audio tricks to divert human behaviour. Manipulation of the mind, by using algorithms capable of starting a limbic resonance with the human endo-chemical system, is already commonplace in Web based media — and is inevitable in the Extended Reality space. Counter-Culture Society needs countercultures to test the status quo. Youth is driven to countercultures. Great movements of the world like Buddhism, Christianity, Special Relativity (and arguably Facebook) were all created by young people fighting the establishment. Today’s youth is solidly rooted in a culture of social platforms, and hence controlled by them. If Extended Reality platforms are going to be as big as we expect then the youth must be able to take control and own them. They must not let the global corporations, the success of capitalism or the history of politics decree what can and cannot be done with these transformative tools. They must build their own platforms and not be tempted by the free social networks that are locked into surveillance and advertising. The cost of freedom is individualism. If you do not control your reality you will lose the power to execute your will. As the big platforms roll out their extensions on reality we expect to see the same playbooks being used. But we should be careful to not let Apple force us to only use their ‘prescribed’ walled-garden reality. We should not let Facebook trick us into signing a contract which gives them all the rights to reality. And we should not let google give us a free digital world — in exchange for them selling your data for ads. The Extended Reality we are creating should remain open and free from techo-fascism. Whoever controls this new reality will be more powerful than any currently existing government. Extended Reality will become the preferred reality for the world (most of us prefer it already). It is likely the next counter-culture will build its own realities and its own economies. Digital Reality will break the rules. After all, the extensions we are building to reality will not follow the laws of physics. AR Graffiti will hover in mid air. Gangs will their change skin colour and race at will to show allegiance to a new kind of Kekistan. This disobedience to classic reality will beg questions of societal norms. The youth might begin to ask why old people used to swap pockets of dirty paper for temporary and wasteful objects. XR, What is it good for? As noted above, we already live in a classic world of extended reality. The traditional cultures we keep in our minds create exclusive societies — virtual walls to exclude other people from entering. These cultures used to take a long time to bring into existence, and have slowly been passed down through generations of the population. But with the rise of digital tools we are sharing new subjective realities, which is creating new human cultures at a fantastic rate. And this is only the beginning of the beginning. The next 10 years will dwarf the previous 10 in terms of the changes that humans will see. And most of this will happen in an Extended Reality. Did you enjoy our post? You can comment and join the chat on Medium We’d love to hear from you. 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How the Next Generation Could Take Ownership of Extended Reality Platforms

While reading Walter Isaacson’s the 2020 winner of the Nobel Prize in Chemistry, alongside Emmanuelle Charpentier, for their ground-breaking work on CRISPR gene-editing technology, I came across this quote: biography book about Jennifer Doudna, "If I had to do it all over again—pay attention, you students reading this—I would have focused far more on the life sciences, especially if I was coming of age in the twenty-first century. People of my generation became fascinated by personal computers and the web. We made sure our kids learned how to code. Now we will have to make sure they understand the code of life." Gene editing is a technique that adds, removes, or alters sections of the DNA sequence. The implications of this technology are extensive as it might help treat diseases such as cancer, create drought-resistant and disease-resistant crops that will alleviate food scarcity in the context of climate change, or innovate the biofuel industry. CRISPR is an extraordinary discovery because it makes it easy to change the world. Unfortunately, gene editing could worsen social inequality because “look at what parents are willing to do to get kids in college,” Zhang ( Feng Zhang, biochemist well known for his role in the development of CRISPR technologies ) says. “Some people will surely pay for genetic enhancement. In a world in which there are people who don’t get access to eyeglasses, it’s hard to imagine how we will find a way to have equal access to gene enhancements. Imagine what that will do to our species.” And we, unfortunately, should expect a near future of bio-hacking, for better or for worse, as in 2018, in secrecy and with no ethical supervision. gene-edited babies were born Coming back to the original quote, I want to focus more on “ “If I had to do it all over again—pay attention, you students reading this—I would have focused far more on the life sciences, especially if I was coming of age in the twenty-first century. Looking at what was invented , it is mind-boggling how much we advanced in such a short time frame. The inventions and discoveries rhythm will accelerate further as our children hold immense potential to create future technologies we, their parents or caregivers, can’t even fathom. in the last decade As I have a young daughter, the question of what skills should today’s children possess to face tomorrow’s challenges is a motif that frequently appears in my articles. On one side, we have Isaacsoon’s remark that as we continue to decipher and interpret the code of life. life sciences would become crucial Then, , as our children will need to learn how to cook, swim, keep their place livable, and have self-defence skills or , etc. practical skills will remain relevant financial education Satya Nadella, the Microsoft CEO, identified a few skills in his book that “future generations must prioritize and cultivate. To stay relevant, our kids and their kids will need” skills such as: Hit Refresh (empathy is an incredibly problematic skill to replicate by writing code, and thus “empathy will be invaluable in the human-AI world”) empathy (to adapt to the ever-changing job market requirements) education (“machines will enrich and augment our creativity, but the human drive to create will remain central”) creativity (although we might accept computer-generated medical diagnoses or legal decisions, we still expect that humans to be accountable for those decisions). judgment and accountability Maybe we should emphasize more instead of technical excellence with our children because, as historian Yuval Harari writes in his book: soft skills 21 Lessons for the 21st Century Most important of all will be To keep up with the world of 2050, you will need to do more than merely invent new ideas and products, but above all, the ability to deal with change, learn new things, and preserve your mental balance in unfamiliar situations. reinvent yourself again and again. I do believe to adapt to new economic and social realities will be the most sought-after employment and personal skill. The difficult truth is that we cannot afford to remain the same as the speed of change is too harsh. the meta-skill of perpetually reinventing ourselves Skills that were in demand just a decade ago are considered obsolete now. I should know this, as I used to be a software developer ten years ago, a technology that is irrelevant nowadays. True, there is more to a job than knowing the ins and outs of a specific technology, and it was the abstract thinking I acquired in time and a willingness to retrain that allowed me to switch and learn skills relevant to my current software job. Flex Nevertheless, adapting to new realities requires immense reserves of cognitive flexibility. Every few years, we and the future generations will have to reinvent ourselves, either through upskilling or switching careers entirely. How to become resilient in the face of neverending change is everybody’s lesson to learn, unlearn and relearn. Paul Graham, computer scientist, entrepreneur, and the co-founder of — the start-up launcher of Airbnb, Dropbox, Stripe, DoorDash, Reddit, etc, also writes about the concept of adopting a flexible mindset. he never delivered, Graham writes that: Y Combinator In a high school graduation speech There are other jobs you can’t learn about, because no one is doing them yet. Most of the work I’ve done in the last ten years didn’t exist when I was in high school. The world changes fast, and the rate at which it changes is itself speeding up. In such a world it’s not a good idea to have fixed plans. And yet every May, speakers all over the country fire up the Standard Graduation Speech, the theme of which is: don’t give up on your dreams. I know what they mean, but this is a bad way to put it, because it implies you’re supposed to be bound by some plan you made early on. The computer world has a name for this: premature optimization. And it is synonymous with disaster. … I propose instead that you don’t commit to anything in the future, but just look at the options available now, and choose those that will give you the most promising range of options afterward. I will always be grateful to my mother for pushing me to study computer science and mathematics, although I showed more potential for creative writing. It was hard work, and I had to force myself through heavy books of geometry and algebra. Still, I believe it is an easier transition from programming to writing (as I do right now, full-time software engineer by day, blogger by lunch breaks) than going the other way, from writer to software engineer. By studying both mathematics and writing, I kept my options available. As I wrote in another article, , we should “try to broaden our aspirations and passions by having a bigger picture of the economic opportunities of today and tomorrow… Letters to my Daughter: Myths and Tips to Strategically Distinguish Between Careers and Passions For technical people, that means broadening non-technical skills, such as public speaking, writing, etc. For non-technical people, maybe it would be better to adopt analytical and technical skills. By becoming flexible, we can better adapt and survive the harsh economic competition and volatile job markets. “ According to , the most crucial skills that we will need in the next years are and . an article from the World Economic Forum learning how to learn critical thinking But learning without discerning facts from disinformation (information meant to deceive – e.g., trolls posting fake information) or misinformation (defined by Nina Schick in her book as “bad information with no malicious intent behind it” – e.g., our friends and family willingly sharing disinformative content) is useless. Deep Fakes and the Infocalypse We need to look at how divided societies are concerning COVID-19 safety measures to understand how essential is critical thinking as a life skill. Especially with dishonest article titles meant to generate clicks, revenue and collection of user data, it became much too easy to agree or disagree with a piece of given information instead of thinking critically about it. All too often, we might share information that we didn’t verify to see if it is accurate or coming from devious sources. For example, fact-checked a pre-print study about myocarditis risks following the mRNA Covid-19 vaccines. In the end, the study had to be retracted due to miscalculations. this Reuters article Now, searching online after reflects that the Covid-19 poses a much higher risk of myocarditis than mRNA vaccines. Still, how many of the people that read the initial articles also read about the retraction of the study? “Covid-19 vaccine myocarditis” Let’s not forget that not all quality English articles about COVID-19 are translated to other languages and the same search query but in a different language can show a much different perspective. And of course, what sells best: “Breaking News: Myocarditis from vaccines!” or “Err…no, higher risk of myocarditis from COVID-19 than from vaccines”? Thus, critical thinking or learning how to think is a skill we must cultivate in our children and us. We don’t know what the future holds for our children. Will our children be able to shape and control the ethics of genetically enhancing their children? Will they cultivate critical thinking, empathy, and accountability? Will they be stuck in a job or a career they despise? Will they know how to reinvent themselves and look for better opportunities? Will they afford the mental space and the financial resources to constantly reinvent themselves? Will they rise to the challenges of the 21st century? Will they fail, and if so, will they rise again? We simply don’t know. What we can do is pass our knowledge to them, wise or not, as countless other generations did before us. Previously published here . Related articles: . Automation, AI, and the Future of Jobs

Building  the Next Generation: What are the Skills of the Future?

Product Management Trends in 2024 The world is constantly changing, and along with it, users' habits, needs, and expectations from digital products change as well. A slowing economy, market saturation with look-alike products, increasing number of cyber attacks, ubiquitous AI - all these and other factors impact what products the world will desire and love in the near future. I have studied research from , , and to identify trends in society and technology, and analyzed how they could potentially influence the development of digital products in 2024. Accenture McKinsey Ipsos Of course, there are many more trends in society and technology, with AI permeating every niche. However, in this article, I will cover the top 5 trends which I found interesting: Trend 1: Unpredictable user segmentation and hyper-personalization Trend 2: Growing subscription fatigue Trend 3: Saturation with look-alike products and the battle for attention Trend 4: Cybercriminals are becoming stronger, now with the support of AI Trend 5: Finding the right balance between users’ needs and investors’ demands Unpredictable user segmentation and hyper-personalization Trend 1: “I did literally all of the things I was told to do to be successful, and yet I still lack stability on so many levels” “I keep feeling like my life is about to get started, much like how I felt at 20, even though I’m 40. -these are the quotes from about the lives of . The New York Times article millennials Why do millennials feel this way? Because their most active years have passed in quite turbulent times: crises, wars, a pandemic, etc. Gen-Z, observing millennials, seems to understand that the traditional well-established paths in life no longer guarantee success. The conventional scenario of school, university, a stable long-term job, starting a family, and owning a house does not ensure stability and success. Due to the high level of uncertainty in the world, the planning window is shrinking. Life milestones are changing and they manifest differently for each individual. It is becoming increasingly difficult to segment users based on behavior, and almost impossible based on demographic characteristics. Simply knowing a customer is 64, female, and lives in Sydney will never again be enough to support useful predictions. And make no mistake: people’s expectations of personalised offerings will only grow. – Accenture In addition, there is a growing expectation that in a world overloaded with information, products should have a better understanding of users and offer increasingly personalized experiences. It appears that with the democratization of AI, we are entering a new era of personalization, where products will be expected to adapt to each individual. How does this impact product development? → Review your segmentation, persona, and marketing strategy As people are choosing non-traditional lifestyles more often, demographic segmentation is becoming increasingly complex. Therefore, it is necessary to review the segments and personas of your product and segment them by behavior or lifestyle rather than demographics. Additionally, it may be necessary to review the marketing strategy to ensure it aligns with the new priorities and life situations of your target audience. → Seek opportunities to personalize product experience It’s a no-brainer that products that successfully integrate AI for product personalization and marketing will lead the competition, as they will be able to understand customers on a deeper level and provide them with tailored solutions. However, to create personalized experiences, user data is necessary. It is important to clearly explain why you are collecting user data and obtain their consent. While personalization is desired, it should not be based on data that users have unwillingly shared. Trend 2: Growing subscription fatigue Product teams are increasingly offering subscriptions even when it doesn't make sense. For example, how do you like the idea of a subscription for heated front seats (£15 per month) and wheels (£10 per month) in a BMW? Although the subscription was not launched, it raised concerns. Even products that traditionally relied on advertising, such as and , are now offering subscriptions. As a result, people accumulate multiple subscriptions, leading to a significant recurrent payment. This has caused irritation, and now, people carefully consider which subscriptions they truly need. Twitter Instagram "Once hailed as a source of recurring revenue, subscriptions are becoming tedious to customers, and uptake is slowing down worldwide" Accenture states User behavior patterns are starting to change: people subscribe and unsubscribe to services as needed. Interesting series came out on ? Let’s subscribe. Is it over? Let’s unsubscribe. That's why Netflix doesn't make foolish moves and doesn't offer a 50% discount on the next month's subscription when a user tries to unsubscribe. Netflix How does this trend impact product development? → More effort is needed to familiarise users with the product In a saturated market of subscription-based digital products, it is crucial to allow users to try your product before committing to purchase or installation. This can be done through web versions, product demonstrations on social media, and more. Subscribing and installing an application now signify long-term commitments rather than just testing the product, so try to find other ways how to introduce your product to your target audience. →More control over subscriptions will help acquire and retain users Services like Netflix and Spotify simplify subscription management, allowing users to easily enable or disable subscriptions without deleting their accounts. Some services even offer freemium mode, enabling continued use after unsubscribing. This helps users maintain control over their finances and reduces resistance to subscriptions. → Think twice if you want to use special offers when a user decides to unsubscribe A checklist for successful e-commerce tactics often recommends offering a discount to users who unsubscribe. But is it effective in your case? If a user unsubscribes because they find the subscription expensive, what do we hope to achieve by giving them a 50% discount for the next month? Will they suddenly become wealthy? Will we provide them with product value for a month? Will they create new accounts and exploit the system to get a discount every time? For instance, Netflix doesn't provide any discounts; instead, they suggest taking a one-month break, which works well for them. → Review the monetization of your product and make sure it is working in the current realities Products with customizable subscriptions and alternative payment methods will have an advantage over competitors. In 2023, Netflix introduced a cheaper subscription format with advertising to reach a wider audience. Initially, Netflix resisted adopting an advertising monetization model but eventually did so. From the (2020) with Reed Hastings (co-founder Netflix): Variety interview [Interviewer]: You say you’re running a company with no rules. But you do have rules, right? One principle you’ve never wavered on is to not introduce advertising. Isn’t that a rule made to be broken? [Reed]: It’s definitely not a rule. It’s a judgment call… It’s a belief we can build a better business, a more valuable business [without advertising]. Trend 3: Saturation with look-alike products and the battle for attention Easy access to business knowledge, the rise of no-code solutions, component libraries, and artificial intelligence have made it easier for more people to create their own digital products. In the pursuit of reducing time-to-market, creativity has taken a backseat, resulting in many similar solutions. 18-to-24-year-olds. According to 2024 Accenture's research on digital trends, 35% of respondents find app designs indistinguishable across brands, a sentiment that rises to nearly 40% among This is made worse by the constant increase in the number of apps. In our post-mobile-first era, businesses no longer need to be convinced to make websites or products that work well on mobile devices. Almost every service has its app, even if it's not needed at all. The battle for users has shifted from Retention to Acquisition. New applications struggle to convince users to download and try them, let alone ensure their continuous return. According to a study by Heady.io, of people dislike constantly being forced to download new apps. published in Forbes 91% How does this trend impact product development? → Review your Go-to-Market strategy Due to market saturation with look-alike digital products, the popular product-led growth (PLG) business model, which relies on the product as the main factor for attraction, conversion, and growth, seems to take a backseat in the near future. Products that focus on Marketing Led Growth (MLG) - a business model in which marketing is the main driver, will have a greater chance of success in 2024. Brand marketing and social media will become almost key tools for promotion. In 2022-2023, products that invested in creativity and marketing were ahead of their competitors. For example, and its strategy which allowed it to become the top-of-mind app for learning foreign languages. Duolingo TikTok → Review your product team and approach to roadmapping The classic product triad – product manager, designer, and developer, can turn into a quartet with the addition of a marketer. Alternatively, the product manager can become a marketer, as we observed in the case of in 2023. Additionally, product roadmaps may include numerous marketing features specifically aimed at creating viral marketing moments. AirBnb → Invest in creativity and move away from template solutions In a world of look-alike products with uniform designs, people more than ever want something new and creative. Accenture recommends allocating a budget for creativity in 2024 and striving to avoid an approach to product development that is solely focused on efficiency. Cybercriminals are becoming stronger, now with the support of AI Trend 4: : If cybercrime were a separate country, its total damage of $8 trillion by 2023 would make it the third-largest economy in the world. Hacking and cyber attacks will likely continue to increase. Some alarming statistics AI only adds fuel to this fire. For example, (remote user verification through photo) has stirred up controversy. its recent achievement of bypassing KYC People, it seems, have lost hope and no longer doubt that their data will be leaked online. 55% of respondents in the Ipsos study on trends in 2024 say they believe that their data will likely be leaked online. , we see that trust in digital products is declining: In the Deloitte study In 2021, 49% of respondents answered positively to the question of increased trust in online services in protecting their data compared to the previous year. In 2023, this percentage decreased to 38%. So the loss of hope is mostly based on users' distrust of digital products, which can be fixed with the right amount of investment into privacy, security, and marketing. , we also see that people are taking more precautions to protect their data. For example, they are using two-factor authentication, purchasing devices that do not track location, and using VPN and other means. People are arming themselves. In the same Deloitte study How does this affect product development? → Avoid collecting unnecessary user data Just don't do it. It raises a lot of concerns. According to the McKinsey 2022 study, 87% of respondents consider reputation, ethical principles, and the amount of personal data collected by the product to be almost as important factors in making a purchasing decision as cost (94%) and convenience (92%). → Make sure to invest in product security The increasing number of cyber crimes and people’s awareness of online dangers create a need for secure products that proactively care for their users. It appears that investing in security features and incorporating them into your marketing can be an effective strategy to distinguish yourself from competitors soon. Finding the right balance between users’ needs and investors’ demands Trend 5: In a slowing economy, investors aggressively seek profitability. To meet investors' profit expectations, products raise subscription fees and decrease development investments. However, reducing the developer workforce can result in more bugs, security risks, and a decline in product quality, updates, and new features. As a result, customers end up with a poorer product at the same or higher price. This phenomenon known as starts spreading in the tech industry. shrinkflation How does this trend impact product development? → Explore your customer ‘forgiveness elasticity' Accenture now suggests studying users' "elasticity of forgiveness" to understand what users can tolerate and what can potentially influence them to leave. Poor customer support and declining product quality can make customers feel undervalued: According to the Accenture survey, of respondents identified poor customer service as the main reason why they do not feel valued, while cited decreasing product quality as the main reason. 47% 37% Factors such as ethical practices and data breaches can influence users to discontinue their relationships with your product. McKinsey research says that of all respondents stopped doing business with a company because they disagreed with its ethical principles, and did so because they learned of a data breach, even when they didn’t know if their own data had been stolen. 14% 10% The world as well as digital product development is rapidly evolving due to changing user habits, needs, and expectations. To stay ahead, product managers and teams must adapt to emerging trends and challenges. To summarise, it seems like to stay ahead of competitors and keep users and investors happy, product teams should prioritize creativity in their marketing strategies, invest in security features, and address user fatigue caused by subscriptions and an abundance of apps. Additionally, it is important to  re-assess whether the product team still understands the ever-changing needs of their users and adjust marketing and product strategies accordingly focusing on personalized experiences. Good luck building products people love –– seems like it’s going to be fun in 2024!

How to Build Products People Love in 2024 and Beyond 

2024 এবং তার পরেও লোকেদের পছন্দের পণ্যগুলি কীভাবে তৈরি করবেন

Wie man Produkte herstellt, die die Menschen im Jahr 2024 und darüber hinaus lieben

Cómo crear productos que la gente ama en 2024 y más allá

Comment créer des produits que les gens adorent en 2024 et au-delà

2024 और उसके बाद लोगों को पसंद आने वाले उत्पाद कैसे बनाएं

2024 年以降も人々に愛される製品を構築する方法

2024년 이후에도 사람들이 좋아하는 제품을 만드는 방법

Como construir produtos que as pessoas adoram em 2024 e além

Как создавать продукты, которые люди полюбят в 2024 году и в дальнейшем

2024 ve Sonrasında İnsanların Sevdiği Ürünler Nasıl Geliştirilir?

Cách xây dựng sản phẩm được mọi người yêu thích vào năm 2024 và hơn thế nữa

如何打造 2024 年及以后人们喜爱的产品

“I love job searching,” says no one ever. Right now, as of April 1, the job sites Indeed, LinkedIn and AngelList all have something in common. . are on a hiring freeze They Does applying on job sites work? My personal experience applying for jobs on those sites and many others has been fruitless. While my total on those three sites for jobs applied exceeds 600, I know many people have had great success in finding new jobs and employers finding great candidates. In my case, It should be noted that I am somewhat of both a lifestyle artist and non-traditional candidate mixing freelance and full-time work. I’ve also taught marketing in the U.S. and Paris. In addition, since I published my first book and have both marketing and my writing on my resume, I have been asked why I don’t do writing full-time to which I respond “I wish it paid more” and secretly wanting to tell them to . buy my books I can’t beat myself up for failing. And neither should you. At times, I feel like I’m a professional job seeker. Now, I’m waiting for my unemployment, networking on Shapr, having informational interviews and decided I’m taking a different route to share more of my experiences. This post is for those that need to know you are not alone in applying for many jobs and not to feel rejected because most of the time no one probably has seen your awesome resume anyway. Because that apply to one job, according to Forbes. 118 is the average number of people I’ve always tried to make myself stand out, following some advice from long ago. I have read the founders’ books, researched and recommended solutions and signed up as a member for numerous sites in the application process. But my all-time favorite question is: “Tell us something unique about you.” I have answered everything from “I was in a zumba video (true)” to “I worked on small farm in France (true)” sure they would remember me. But, these ways that I think are clever haven’t yielded much for me. I’d really like to see one day if there was a way to show the winning resume of the job you applied for and how that person learned of the job. One startup told me that they did not want to hire anyone looking for a job although they had a presence on job sites and received applications. And, I got the job there because I applied which highlighted that internal views on hiring can vary greatly. Read More Bizarre Startup Interview Stories Lastly, in these unprecedented times, creativity and humanity are needed now more than ever. My new bottom line is to go back to what I was doing as a graduate student at Georgetown and have more informational interviews before developing an individual narrative for a job application. I’m also actively seeing how I can add value to others through introductions, forwarding job openings to people and letting people know about networking tools. It’s all about having faith that the right fit at the right time will come along— no matter how many jobs you may apply for. How Can We Stay In Touch? Marketing strategy and high quality content. More on . NEW and exciting updates on . Are you getting my ? LinkedIn @LBLewisAuthor Twitter newsletter Previously published at https://medium.com/@LBLewisAuthor/that-time-i-applied-to-600-jobs-1a7da9574379

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