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News in AI and machine learning

I used to be the biggest social media hater out there. I'd scoff when I saw people glued to their phone screens, endlessly scrolling through pictures of avocado toast and overly-posed influencers. I'd mutter under my breath. But, after much internal debate and seeing how every small business owner seemed to rave about and I finally succumbed. It was time to see what the fuss was all about. "Get a life," "Instagram this" "TikTok that," From Awkward Beginnings to Strategy Breakthrough My first foray into building a social media strategy was...rough. I'd make these awkward videos, trying to sound professional and sales-y, while secretly feeling like a complete fraud. And let's just say, the crickets were my first (and harshest) audience. It was frustrating and made me believe the hype was just that – hype. But, I'm stubborn. I wasn't about to let a platform of dancing teenagers and lip-syncing videos defeat me. Then it hit me – I was doing it all wrong. The key to a successful strategy wasn't about following trends or getting on every app. It was . about authenticity This realization unlocked something in me. I stopped trying to copy what everyone else was doing and instead embraced what made my business unique. I decided to take the focus off myself and put it on my team. We brainstormed hilarious challenges we could do, each based on an aspect of our work. One video was a lightning-fast packing competition using our most fragile products (no items were harmed!). Another challenged the team to "translate"  industry jargon into relatable terms.  It was messy, chaotic, and a heck of a lot of fun. Lessons Learned: Why a Strong Social Strategy Actually Matters I started talking about the silly situations we run into behind the scenes, sharing our company's values, and, yes, even poking a little fun at ourselves. Suddenly, there was an audience response! People didn't just want or ; they wanted connection, something they couldn't find elsewhere. product descriptions sales pitches I felt like the kid who'd stubbornly hated vegetables their whole life and then discovered roasted, perfectly caramelized brussels sprouts, drizzled in sweet balsamic glaze. Turns out, it was good! Now, I'm not claiming to be some social media guru overnight. Truthfully, I'm still figuring things out as I go. There are still times I cringe at watching my past videos or miss the mark with a silly . But I'm learning, evolving, and having way more fun along the way. I've been diving into analytics to make sense of all those audience engagement numbers. social media trend It turns out, way more than product close-ups. people love behind-the-scenes content Plus, when we answer common customer questions in short videos, our spikes – website traffic who knew?! The Key Takeaways The importance of a strong social media strategy has gone from skeptic-eye-roll to absolute belief for me. Here's what I realized: People crave real interaction. They don't care how trendy your posts are if they don't feel a connection to your brand. Social media is a conversation, not a sales pitch. Posting sporadically makes you disappear from the algorithm and your audience's minds. Find a rhythm and stick to it, even if it's only a couple of times a week. Consistency is your friend. It may sound dull, but tracking engagement, reach, and other fancy metrics allows you to see what works and what doesn't. You can't improve if you don't know what needs improvement. Data is everything. Social media lets you find your people, whether you sell homemade jam or vintage concert tees. It's where "community" becomes more than just a buzzword. Embrace the niche. So, yeah, social media might be filled with silly dance challenges and viral cat videos, but don't miss out on the real benefit – it gives you a , tell your brand's story, and make a tangible impact on your business. powerful way to connect with your customers

I Hated Social Media...Then It Changed My Business

Recently Mayo Clinic, the American Healthcare Giant, partnered with a Blockchain company called MedicalChain to pilot an array of different projects, starting with a decentralised, secure patient database. In this early stage of Blockchain technology, any project with real use case and a partnership with a giant enterprise is definitely worth checking out, and when I looked up the MedicalChain project, I was surprised to find them at a very low marketcap of only $11.7 million, sitting at 388 on the CMC rankings. In fact, the token prices is at an all time low, down 70% from their all time high, despite the big news of the Mayo Clinic partnership less than a week ago. The negative price action has of course been because of the market crash, and it’s not isolated to this project, but at a ranking of 388 on CMC and a marketcap of only $11.77. I thought this project was very undervalued and wanted to take a deeper look into it. According to a research by John Hopkins University, the third leading cause of deaths, after heart disease and cancer, is actually medical errors! Medical errors e.g. prescribing the wrong medication, accounts for more deaths than accidents, strokes, diabetes, pneumonia or suicide. The reason why medical errors are so prevalent is not because of the incompetence of doctors, but because medical instituions work in silos. A patient’s family doctor may know that he has an allergy to a medication, but if that patient was admitted to hospital, the hospital doctors may not know that and administer the wrong medication. Medical practices, do not share their information, and so the scattered pieces of patient’s data often result in poor and bad medical decisions. Imagine if the healthcare system could have a common and secure database where, every party involved in the patient’s care, from the local doctor, to the hospitals and pharmacies, even the insurance companies and telehealth consults could have access to the health profile of a patient. How much easier would communication be. Furthermore, because MedicalChain is Blockchain-based and decentralised, the data will be secure. Currently medical institutions spend thousands to millions of dollars every year, to secure patient’s information securely. The health profile of any individual is one of the most private and sensitive information, and on the black market, a patient’s health information is currently worth 10x more than their credit card. Furthermore, it is not just stealing the information, it is also modifying the information. Insurance fraud is estimated to cost more than $40 billion per year. The best medical data storage services currently are cloud servers. Cloud servers, store the information in a cloud, that is monitored by a central server. However, even Cloud storages are centralised, meaning there is a single point of hacking for a hacker to access not just a few but huge amounts of patient’s data. This has happened several times in history. Cloud servers keep trying to update their security features, and hackers keep trying to come up with new and creative ways to hack the system. It’s not a permanent or secure solution at all. The safest and most secure technology to store patient’s data then is through the Blockchain, where the information is decentralised and literally unable to be hacked. It is also not central to a single source, meaning the data cannot be modified, or lost. Furthermore, as an additional layer of security and privacy, Medicalchain encrypts all the information so only the individual is in control of their data. Ownership of personal data is a growing concern today. Patients often tell their doctors things that they don’t even confide in their spouses. But do you know that when you go to a hospital and a profile is created for you, that personal information of yours belongs to the hospital and not to you? After you were discharged from the hospital, if you went back requesting to read your notes, you would have to go through a lengthy process of applying for freedom of information and permission before your notes would be granted to you. In contrary, a new intern in the hospital, would have unlimited access to your most personal information 24/7 without your permission. That is because the information does not belong to you. But with MedicalChain, your personal information belongs completely to you and professionals can only access it with your permission. That, I believe is the way it should be. In terms of the actual Blockchain structure, Medicalchain will be employing a dual Blockchain structure using both Hyperledger and Ethereum. Hyperledger as a network is permissioned based, and also very confidential, flexible and scalable. It suits medical information very well as it provides the privacy required for the sensitive data. Having multiple layers of permissions, it also means that patient’s are able to control what parts of their data is accessed by which doctors. Ethereum will be used to manage all the accounts and transactions. It is suitable for the task because of it’s use of smart contracts, and the transparent and secure nature of the Blockchain. This rather complicated looking diagram represents the encryption cryptography. For those who are more technically inclined, you can examine it in detail in the whitepaper, but a simple summary of it is all patient’s data will be stored in a secure data store, and a hash of that data is stored on the ledger. Decryption of that data can only be done by the patient’s private key, so not even Medicalchain staff can see that information. There are some medical conditions where a patient may not be in the position to grant permission. This could involve conditions like epilepsy or heart attacks or accidents. Medical Chain have actually developed their own hardware bracelet that patients can wear for emergencies, so that in the case of an emergency, 2 specially authorised doctors in an emergency department could agree to access the data. And not the whole data will be available, only the emergency data would be accessible. This braclet concept is actually a common practice already for patient’s who suffer from serious illnesses like epilepsy and know they may be suffer a seizure etc.. however the braclets these days is a printed list of their medications and allergies only. So this bracelet would be much more informative. My only negative comment is, it doesn’t look very attractive, hopefully in future developments they will release a more aesthetically appealing accessory. The software running the program will be easy to install and use on both computers as well as mobile phones as you saw in the video clip earlier. As long as there is internet access, the technology can be used. There will be no need for paper documents if a service uses MedicalChain. Besides providing medical data storage and security. MedicalChain will be a platform to launch their own services, and the first application they have created is a Telemedicine service called MyClinic. In this app, patient’s do not need to leave their home to see a doctor, they can simply do a teleconference and chat with the doctor over the video call, who has their medical data from the Blockchain and can treat them accordingly. Obviously Telemedicine cannot be used for all situations, but it can be very helpful for follow-up appointments and simple reviews. It would save both the health system as well as patients a great deal of time and money. The Groves medical group in London will be the first medical group in the UK to pilot the MyChain application in July 2018, and they will also accept cryptocurrency as payment. They are a big organisation with over 30,000 patients, and they are under the NHS system. To those who do not are not familiar with the term, NHS is the national health funding system for the UK, and MedicalChain is compliant or compatible with the system. Recently Forbes in an article outlining “30+ real examples of Blockchain Technology in Practice” listed MedicalChain as one of the examples. So between a partnership with Mayo Clinic in America, Groves Medical Group in London and now a favourable Forbes article, this project is gaining some serious use case and traction. This is the team behind the project. The CEO is actually a doctor who works in the medical field and is aware of the problems faced on the ground. The rest of the team come from various backgrounds e.g. business, legal, communications, web security and of course developers and engineers. It’s a big team, that’s well balanced in roles and quite a few of their members have a lot of experience in their respective fields. On a whole, they come across as a solid and intelligent team. The significance of this whole project being driven by a doctor, is that it is clinically led. So many Blockchain projects are technically led by developers, who have no idea what the business or medical or supply chain enterprises really need, and that’s really one of the biggest barriers to mass adoption of Blockchain. So this project was developed by a doctor who saw a problem in the field and came up with a solution for it. That’s why it’s working and that’s why even though they are a very young project, less than a year old, big health institutions like Mayo Clinic, and the Groves Medical Group are jumping on board. I think the concept of this project has a lot of potential. These are their advisors, it includes consultant physicians, blockchain pioneers and entrepreneurs, investment managers and a medical practice strategic consultant and a lawyer. So again a very diverse and well balanced group. This is their roadmap, key milestones to take note of include the medical emergency bracelet that will be introduced into the pilots in July 2018 (so next month). Rest of Q3 will see the pilot launched in China, Japan and South Korea and completed in US and UK. And it is only in March of 2019 that we will see the roll out of the fully functioning MedicalChain platform. One thing to consider as token investors is the token use. As token investors we are invested in the tokens, not the company. So if the company succeeds but there is not token use, we don’t get good returns. Like any currency, a token value is determined by demand, the more it is used, the more valuable it is. Here I want to explain to you MedicalChain’s token use, and its not a bad or good, it’s just different and something you should understand if you are going to invest in this project. We’ve reviewed quite a number of blockchain ID based projects e.g. Ontology, THEKEY etc.. with those projects, everytime an enterprise (e.g. bank) wanted to use the personal data, they would have to pay some tokens. So token use was 100% tied to the technology. With Medical Chain it is different. If we consider the parties who will use MedicalChain’s technology, e.g. hospital, neighbourhood doctor etc.. every time the patient is allowing the doctor to access their information, the blockchain technology is being used to extract and decrypt the data. However, even though the technology is used, no token use is required. That enitre process is free. In other words, the token use is not tied to the technology use. The main income for the project is not from existing healthcare enterprises, but from their own healthcare initiatives e.g. the teleconsultation service. To use the teleconsultation service, patient’s will have to pay of course, and Medtokens are one form of payment. Patient’s can also choose to pay in credit card or Paypal. So token use is optional for a medical service, not the blockchain technology. Now MedicalChain is aiming to introduce more initiatives for token use, e.g. a partnership with research or insurance companies, where those companies will have to pay the patient for using their data. The patient of course has full control of their data and can choose to opt in or out of these projects. The long term goal of this project is to create more and more healthcare initiatives and form an ecosystem. There is technically speaking no limit to that size of the ecosystem, they could have 10 projects or a thousand projects on it, and that could result in a potentially large use case for the tokens. However, the contrary might also happen, because again some initiatives like the teleconsultation will offer patients the options to pay in fiat currencies. The truth is no one can tell how the token use will be. The existing healthcare agencies e.g. clinics or hospitals who wish to use this technology will have to pay percentage fees. For e.g. if a GP charges $50/ consult, they might take $1 of that fee etc.. the rates are not determinied yet, and it is also not determined yet whether that fee is paid in fiat or crypto. So again, there may be no token use. Moving forward, I highly recommend token investors pay attention to these news. Finally rounding up with a look at the token price. The token is currently sitting at an all time low of $0.06, that’s over 70% down from their all time high, and the fact that they have real use cases and big enterprise partnerships makes it a project worth considering. From a token investor point of view, I would have liked to see more token use. There is potential for the token to have demand, especially if their eco-system takes off, but I feel there is also potential for the token not to be used and that makes me nervous as a token investor. But at such a low marketcap, its likely this coin will see growth in the long term. But overall great project, great use case. Definitely a much needed solution to the healthcare industry. If the project ever comes to my area, I will definitely consider using it as a patient. Let us know in the comments section below what you think of MedicalChain, do you think it is a good project? Are you concerned about the token use (or not)? As always, none of this is professional advice, this is just my personal opinions and ramblings. Definitely do your own research and make your own decisions. That’s it for me guys, have a wonderful day and I will catch you guys with another review very soon!

MedicalChain: Is Blockchain Health Records the future? *Token investor point of view*

For as long as I’ve worked in PR, there’s been one gold standard question every founder, executive, or board member asks when we land media coverage: “Is it Tier 1?” “Is it Tier 1?” And for just as long, the answer has been relatively fixed: Tier 1 meant outlets with prestige, reach, and name recognition—think The Wall Street Journal, TechCrunch, Fast Company, Forbes. Tier 1 The Wall Street Journal TechCrunch Fast Company Forbes But in 2025, that definition is no longer enough. Not because those outlets have lost their influence. But because the way people find and interact with information has radically changed. find and interact The Rise of Generative Search The shift isn’t just SEO vs. social anymore—it’s generative vs. static. generative vs. static Today, people are just as likely (if not more likely) to ask ChatGPT, Gemini, Perplexity, or Claude a question as they are to Google it. In that world, the true Tier 1 coverage isn’t just the most prestigious. It’s the most retrievable, the coverage that gets cited, referenced, or used as training data by large language models. retrievable What PR Gets Wrong About Tier 1 in 2025 The PR industry still tends to chase logos. And while that’s often a necessary part of visibility strategy, it’s no longer sufficient. Traditional Tier 1 coverage might earn a spike in awareness. But if it’s not structured in a way that generative AI can interpret, index, or cite—it likely won’t influence the next wave of search. Said another way: you might be quoted in a great piece, but if ChatGPT doesn’t reference it when someone asks “What’s the best way to [X]?”—then you’ve lost share of voice in a critical channel. Toward a New Media Classification System To help clients and teams adapt, we’ve started organizing coverage into a new framework based on retrievability and AI visibility: retrievability AI visibility Tier 1A: Embedded Generative Visibility This is when your brand is directly cited insideAI-generated answers. inside Example: “According to [Company]…” appears in a ChatGPT or Perplexity response. This kind of visibility results from high-quality media coverage, strategic formatting, and repeated presence in trusted sources. Tier 1B: Structured Media That Feeds the Models This includes content that LLMs ingest and learn from—even if they don’t cite it outright. Think: industry trade publications, bylined articles, owned content, and newsletters that use clean structure, bullet points, and topic clarity. Tier 1C: Generative Reinforcement Supporting content like podcasts with transcripts, LinkedIn thought leadership, Substack posts, and repurposed media.These don’t always show up directly but help reinforce topic authority in AI systems. Tier 2: Traditional Mentions Without AI Strategy Great outlets, solid placement—but without technical optimization, schema, or a supporting content trail, it’s less likely to be surfaced by AI tools. It’s not “wasted,” but its long-term value is weaker. What This Means for Brands and Communicators None of this is an argument against traditional PR. It is a call to evolve how we define visibility and success. is Today’s top-tier coverage must do more than impress—it must train, influence, and persist in an AI-first information landscape. train, influence, and persist That means rethinking our pitch angles, formatting our owned content with intent, and knowing which platforms (like LinkedIn or Substack) actually feed the generative engines behind modern search. We’re moving toward a model where generative visibility will matter just as much as prestige. We’re moving generative visibility Brands that understand this shift now will have a compounding advantage later.

The Definition of Tier 1 Media Is Changing (And Lots of Industries Need to Catch Up)

Healthcare still struggles with outdated systems and exhausting manual tasks. Surgeries stall over simple scheduling mishaps, and nurses lose hours manually entering patient notes across disjointed systems. And with rising patient demands and limited resources, the cracks are getting harder to ignore. Every administrative flaw impacts patient care and stifles staff well-being. But what if everything just flowed? No friction, no delays—just seamless care. It’s possible, and it starts now. It is 2025, and the technological breakthrough in healthcare is seismic. Not to mention others, artificial intelligence alone now boosts operational efficiency, with tasks that would've taken hours in minutes. You can now diagnose in minutes and consult patients from your house. Even smart wrist devices now detect issues before they become emergencies. In this article, I'll show how you can transform your healthcare services with AI, telemedicine, wearables, blockchain, and chatbots. They cut through inefficiencies, speed up your care, and put your patients at the centre. Grab your coffee (or tea), and let’s explore how the future of healthcare is here. Artificial Intelligence Think of this: You look at an X-ray, and an AI whispers, "Can you check that little mark, too? It looks like a problem." Or imagine a hospital management system powered by AI that does many repetitive tasks, from checking in new patients to generating and sending invoices. Can you check that little mark, too? It looks like a problem. Can you check that little mark, too? It looks like a problem. That's AI in healthcare–a very good diagnostician and administrative assistant who works without rest. It saves you the time it takes to make a diagnosis. For example, PathAI uses AI to analyze histopathology slides, improve the accuracy of the analysis, and reduce the time it takes to complete. A 2017 study shows how AI reduced the rates of false positive breast cancer metastasis detection by 85% compared to human pathologists. Imagine how much better these systems are in 2025. 2017 2017 At the same time, Google Health is making noise with AI that performs the task of screening for diabetic retinopathy without the need for a human reviewer and, more importantly, detects problems with the eyes at an early stage. Google Health Google Health Then there's Valley Medical Center, which also uses AI to review patient cases, which increases the completion rates by 67% and improves the observation status. It is like having a superhuman co-worker who never needs a coffee break or a vacation. But AI isn't perfect. It's a data hog that needs a lot of data to train on, and biases can be introduced. Still, when coupled with human expertise, it is a powerful tool for boosting efficiency—diagnosing diseases and thus relieving healthcare workers from endless paperwork. Now, if you, as a healthcare leader, wish to implement AI in your organizations , begin with a pilot project. Implement it in areas with high density, such as the emergency department, to demonstrate the quick results. You can also partner with vendors who offer pre-built models to reduce your initial costs and create a "clinical champions" program where tech-savvy staff can help teach others. Remember data privacy or staff training—no one wants a robot coup in the ER. Telemedicine: Healthcare at Your Finger Tips You no longer have to wait hours in a clinic to see a doctor, hoping and praying the waiting room isn't a breeding ground for bacteria. Telemedicine makes it possible for patients to meet their doctors via video calls, and that is time, gas and sanity saved especially for rural areas. Leading the virtual care revolution, Teladoc Health connects patients with physicians in minutes, handling everything from minor illnesses to ongoing conditions. Then there’s Amwell, which created seamless integration with hospital systems so patients don't have to repeat their story to every new provider. These platforms aren't just convenient—they're transforming access to care for millions. Kaiser Permanente's study of 242,848 patients found that telemedicine enhanced diabetes management through higher rates of HbA1c testing and better control of the marker while reducing the frequency of in-person visits. study study Another advantage? The same study concluded that telemedicine appointments are 20% shorter than in-person visits, so doctors can see more patients without becoming zombies. It is a way of transforming the healthcare system and reducing wait times and increasing access. There is always a catch, of course. You need a good internet connection—good luck if you are from a Wi-Fi desert. Still, it is a game changer for millions that eliminates the need to travel and still gets quality care. Wearables and IoT: Your Health, 24/7 Treated These are not just gym gloves that help you keep track of your squats. These gadgets—from smart watches to glucose monitors—track your vitals day in and day out and send them to doctors who can intervene before things get complicated. It is the ongoing monitoring that is changing the model of patient care. For example, Apple Watch now does more than count steps—it performs medical-grade ECGs and can detect falls, automatically calling emergency services for unconscious users. While Dexcom G7 has transformed diabetes care with continuous glucose monitoring without fingersticks, sending real-time readings directly to smartphones and doctor's offices. These aren't just cool gadgets; they create a fundamental shift from reactive to proactive healthcare. The JAMA study established that wearable monitoring of patients with heart failure reduced readmission rates by 30%. Real-time data leads to early interventions, not the last-minute adrenaline rush in the ICU. JAMA study JAMA study Garmin's fitness trackers that are connected with healthcare apps also assist in the management of different chronic diseases by providing real time information on heart rate and oxygen saturation. It is like having a protector that follows you around — only it needs to be charged. The main disadvantage is that they can be unreliable due to the short battery life and inaccuracies (i.e a patient in front of a fireplace might have increased body temperature triggering a health scare by the monitoring team). Also, patients have to wear them in the first place, and compliance is not a given thing. But as the technology improves, wearables are keeping people out of emergency rooms and keeping them healthy. If you’re looking to implement wearables, start by identifying the patient groups who would benefit most—typically those with chronic conditions like diabetes, hypertension, or heart failure. Figure out the reimbursement pathway, whether through insurance billing using Remote Patient Monitoring codes, subscription models, or value-based care arrangements. Create a dedicated monitoring team (often nurses or care coordinators) to review alerts and escalate concerns appropriately. And don't forget patient education on device use and data sharing. Organizations with structured "digital health prescribing" processes see 30-40% higher patient adherence than those that just suggest using wearables. It is all about translation of data into practice. Blockchain: Healthcare Security One Block at a Time Blockchain is a term that has the air of a crypto heist movie, but it is gradually changing healthcare. It secures patient's data to the extent that it could be compared to a vault and tracks drugs moving in the network to avoid counterfeit ones. It is like having the ultimate bouncer for healthcare's sensitive information. For example, Medicalchain is pioneering a system where patients control who accesses their medical records, creating a comprehensive history that follows them between providers without duplicating tests. While Chronicled focuses on pharmaceutical supply chain verification, preventing counterfeit drugs from entering the legitimate market—a problem costing lives and billions annually. Medicalchain Medicalchain Chronicled Then there’s Estonia's e-Health system which uses KSI Blockchain technology to protect patient's records and limits them to authorized healthcare providers to decrease costs and The World Health Organization which employs blockchain technology in the tracking of vaccine distribution with the aim of ensuring that every dose delivered reaches the intended population without being diverted. It is a digital fortification of the healthcare supply chain. The main issue with Blockchain is that it's expensive and difficult to implement – it's like trying to solve a Rubik's Cube with your eyes closed. But for those who succeed, blockchain provides unparalleled security and operational efficiency. Chatbots: The Virtual Healthcare Assistants Do you get frustrated by the endless hold music at the doctor's office, or having to listen to, "Your call is important to us," on repeat? These AI powered chatbots are here to help; they can schedule appointments, reply to basic queries, and even act as a symptom checker so that the staff can deal with the important matters without being bogged down by the details. Still not convinced? Here are some stats. Hospitals that use chatbots for appointment reminders reduce no-shows by 25%, keeping the clinics humming (Chatbot Efficiency Report 2025). Chatbot Efficiency Report 2025 Chatbot Efficiency Report 2025 A 2021 study also reported that chatbots helped to prevent many unnecessary visits, which would have burdened overloaded doctors. It is like having a receptionist who never gets tired, angry, or need a break — just pure and sole efficiency. prevent many unnecessary visits prevent many unnecessary visits First up is Ada Health which created a sophisticated symptom assessment chatbots that guides patients through personalized interviews, comparing symptoms against thousands of conditions to recommend appropriate care levels without any human input. Then there’s Buoy Health, which is developing similar technology to reduce unnecessary emergency visits by using specialized chatbots. Meanwhile, Woebot took chatbots in a different direction, providing cognitive-behavioural therapy techniques for mental health support whenever patients need it—not just during office hours. For downsides, unlike human medical practitioners, chatbots are not very good at expressing themselves. i.e If you try to ask a somewhat technical question, it may reply, "For the details, please see a human." But for the basic tasks, they are great at it. The Future is Here What is the future of healthcare in 2025? It is AI making the diagnoses, telemedicine reducing wait times, wearables keeping patients' conditions stable, blockchain protecting data, and chatbots taking care of menial tasks. It is not just a sci-fi concept; it is healthcare of today and tomorrow, which is transformed by technology. All these tools together reduce the time of patients' waiting, improve the use of the resources and improve the results. Let's look at the concrete impacts: Technology

Key Examples

Efficiency Impact

Clinical Impact

Implementation Timeline



AI Systems

PathAI, Google Health

30% faster diagnosis, less paperwork

85% fewer false positives

6-18 months



Telemedicine

Teladoc, Amwell

20% shorter appointments, fewer no-shows

Better chronic disease management

3-9 months



Wearables

Apple Watch, Dexcom G7

20% fewer preventable ER visits

30% fewer hospital readmissions

6-12 months



Blockchain

Medicalchain, Chronicled

Lower administrative costs

Nearly zero counterfeit medications

18-36 months



Chatbots

Ada Health, Buoy Health

40% less call volume, 25% fewer no-shows

15% fewer unnecessary visits

3-6 months Technology

Key Examples

Efficiency Impact

Clinical Impact

Implementation Timeline



AI Systems

PathAI, Google Health

30% faster diagnosis, less paperwork

85% fewer false positives

6-18 months



Telemedicine

Teladoc, Amwell

20% shorter appointments, fewer no-shows

Better chronic disease management

3-9 months



Wearables

Apple Watch, Dexcom G7

20% fewer preventable ER visits

30% fewer hospital readmissions

6-12 months



Blockchain

Medicalchain, Chronicled

Lower administrative costs

Nearly zero counterfeit medications

18-36 months



Chatbots

Ada Health, Buoy Health

40% less call volume, 25% fewer no-shows

15% fewer unnecessary visits

3-6 months Technology

Key Examples

Efficiency Impact

Clinical Impact

Implementation Timeline Technology Technology Key Examples Key Examples Efficiency Impact Efficiency Impact Clinical Impact Clinical Impact Implementation Timeline Implementation Timeline AI Systems

PathAI, Google Health

30% faster diagnosis, less paperwork

85% fewer false positives

6-18 months AI Systems AI Systems PathAI, Google Health PathAI, Google Health 30% faster diagnosis, less paperwork 30% faster diagnosis, less paperwork 85% fewer false positives 85% fewer false positives 6-18 months 6-18 months Telemedicine

Teladoc, Amwell

20% shorter appointments, fewer no-shows

Better chronic disease management

3-9 months Telemedicine Telemedicine Teladoc, Amwell Teladoc, Amwell 20% shorter appointments, fewer no-shows 20% shorter appointments, fewer no-shows Better chronic disease management Better chronic disease management 3-9 months 3-9 months Wearables

Apple Watch, Dexcom G7

20% fewer preventable ER visits

30% fewer hospital readmissions

6-12 months Wearables Wearables Apple Watch, Dexcom G7 Apple Watch, Dexcom G7 20% fewer preventable ER visits 20% fewer preventable ER visits 30% fewer hospital readmissions 30% fewer hospital readmissions 6-12 months 6-12 months Blockchain

Medicalchain, Chronicled

Lower administrative costs

Nearly zero counterfeit medications

18-36 months Blockchain Blockchain Medicalchain, Chronicled Medicalchain, Chronicled Lower administrative costs Lower administrative costs Nearly zero counterfeit medications Nearly zero counterfeit medications 18-36 months 18-36 months Chatbots

Ada Health, Buoy Health

40% less call volume, 25% fewer no-shows

15% fewer unnecessary visits

3-6 months Chatbots Chatbots Ada Health, Buoy Health Ada Health, Buoy Health 40% less call volume, 25% fewer no-shows 40% less call volume, 25% fewer no-shows 15% fewer unnecessary visits 15% fewer unnecessary visits 3-6 months 3-6 months Of course, there are challenges. AI needs data and supervision, telemedicine requires an internet connection, wearables are only effective if people comply with the guidelines, blockchain is difficult to implement, and chatbots cannot replace a doctor's compassion. But the result? Less waiting time, less frequent admissions, and better healthcare, while the staff is able to concentrate on the art rather than the craft. Getting started in your organization: Start with your biggest pain points—is it no-shows, administrative paperwork, or preventable readmissions? Choose technologies that address those specific problems.


Select solutions that work with your existing systems rather than requiring complete overhauls. Good technology complements your workflows rather than forcing you to rebuild everything.


Start small, measure carefully, and scale what works. Define clear success metrics before you begin.


Allocate most of your budget to training and workflow redesign, not just the technology itself.


Get regular feedback from both patients and staff using these new tools. Their insights will help you continually improve. Start with your biggest pain points—is it no-shows, administrative paperwork, or preventable readmissions? Choose technologies that address those specific problems. Start with your biggest pain points—is it no-shows, administrative paperwork, or preventable readmissions? Choose technologies that address those specific problems. Select solutions that work with your existing systems rather than requiring complete overhauls. Good technology complements your workflows rather than forcing you to rebuild everything. Select solutions that work with your existing systems rather than requiring complete overhauls. Good technology complements your workflows rather than forcing you to rebuild everything. Start small, measure carefully, and scale what works. Define clear success metrics before you begin. Start small, measure carefully, and scale what works. Define clear success metrics before you begin. Allocate most of your budget to training and workflow redesign, not just the technology itself. Allocate most of your budget to training and workflow redesign, not just the technology itself. Get regular feedback from both patients and staff using these new tools. Their insights will help you continually improve. Get regular feedback from both patients and staff using these new tools. Their insights will help you continually improve. These tools are not just nice-to-have for doctors, administrators, or anyone else working in healthcare—these tools are the new normal. So, let's join the chaos, have a laugh at the mistakes (such as when your smartwatch tells you that you are dead because you didn't move for a long time), and build a system that is as efficient as it is human. The future is here, and it is lean, smart and ready to go. Who is with me?

5 Emerging Technologies That will Improve Your Operational Efficiency in Healthcare

Want to Get to the Important Truth Inside Any Privacy Policy? Here's How

While Netflix asks, "Are you still watching?" vertical short-form series are now transforming the audiovisual market. People aren't just watching; they're watching till the end. In traffic, at lunch, at the gym, and between work meetings, people watch short videos to entertain themselves and forward them to friends. That's what I do, and I bet you do, too. And here's the kicker: In 2024, the use of vertical videos is set to skyrocket by more than 50%. Why? Because they work. Vertical videos boast a staggering 90% watch completion rate compared to their horizontal counterparts. I caught this trend in 2023, seeing this format evolve in the Asian market. My partner Anatolii Kasianov and I quickly ran a pilot project and raised investments. Now we are making short-form series that steal screen time from traditional streamers. Here's how it works. Picking a trendy story topic Choosing the right content is crucial in creating video dramas. Since we are developing a mediatech company, we have much data at our fingertips. For instance, our book platform has millions of monthly users. This gives us plenty of insights into audience interests. We also pay close attention to user feedback. When readers ask about character motivations or plot choices, it shows us what engages them. We also track market trends. Netflix's success with "Bridgerton" wasn't just a hit –– it was a lesson in what works. Our analysis shows clear patterns: The fast pace of market trends is critical, as demonstrated by Netflix's "Miller's Girl," which set off a trend for age gap series on TikTok. Swiftly creating shorts series based on these trends is vital for success.
Audiences in different countries prefer distinct genres and tropes. Paranormal themes often find more popularity in Europe, while the billionaire genre is particularly popular in the US.
Successful series often hinge on book adaptations. With books having strong fan bases, it's crucial to grasp their essence. Even making significant changes, like 70% of the storyline, can prove advantageous. The US is our primary market. We use this data to inform our vertical drama concepts, ensuring we create content that resonates with our target audience and fits the short-form, vertical format. Collaboration with book authors Our journey from page to screen starts with a unique partnership with book authors. When we find a promising book, we contact its author with an offer: a share in the series' profits. This isn't just a licensing deal — it's a collaborative effort. The book undergoes significant revisions to fit our format. We work closely with the author to preserve the essence of their story while adapting it for short-form, vertical viewing. Authors sometimes give us full rights to the story, seeing the potential for a wider audience. Authors benefit greatly from this collaboration. In addition to financial rewards, they receive the desired recognition as their stories reach a larger audience. Creating a script After signing all papers with the author, our team of screenwriters gets to work. Yes, we're still engaging human writers to craft the story to make it more real and tailored to the series' short-form nature. Sure, they collaborate with our AI tools to structure the story, emphasising hooks and dramatic elements that work well in short, vertical episodes. This human-AI partnership allows us to maintain creativity while optimising for our unique format. Filming vertical dramas Our production process looks like a typical TV series shooting, but it costs us up to 10 times less. A team of producers reviews the script, casts actors, and scouts locations. We attract professional actors for filming. Currently, the entire process takes about 2 months. We're aiming to cut this to 1 month using AI. We already leverage AI in scripting and localisation (translation and dubbing). Our next big opportunity is to streamline post-production with AI tools. What next? With 65% user retention on day one and 44% after a week, we see proof of our vertical drama model. It's a good sign for the short-form content market. Users love our pay-per-episode model. It's not just convenient; it's changing how people consume and pay for content. Just think of how many times you've had busy months where you didn't watch TV shows and were charged for your subscription. This flexibility is a crucial differentiator from traditional streaming services. Our main goal is to build a Netflix for vertical series, the format that will be the most prevalent in the future. So now, our scaling plan looks like this: Expanding our production capacity by increasing the number of studios.
Implement AI in post-production and reduce our production timeline.
Exploring licensing deals, particularly with Asian content creators already succeeding in this format. Our next big bet? AI-driven character interaction. Viewers are very interested in the characters and what will happen next. We are developing a feature that allows to continue communicating, even dating with the characters after the series ends. But we’re not stopping here. We’re also working on content personalisation: changing voices, settings, and actors based on users' preferences. Imagine watching a series where a character looks and speaks according to your taste, or the action occurs in your favourite city! That’s the future of the content we are developing. While Netflix asks, "Are you still watching?" vertical short-form series are now transforming the audiovisual market. People aren't just watching; they're watching till the end. While Netflix asks, "Are you still watching?" vertical short-form series are now transforming the audiovisual market. People aren't just watching; they're watching till the end. In traffic, at lunch, at the gym, and between work meetings, people watch short videos to entertain themselves and forward them to friends. That's what I do, and I bet you do, too. And here's the kicker: In 2024, the use of vertical videos is set to skyrocket by more than 50% . Why? Because they work. Vertical videos boast a staggering 90% watch completion rate compared to their horizontal counterparts. 50% 50% 90% 90% I caught this trend in 2023, seeing this format evolve in the Asian market. My partner Anatolii Kasianov and I quickly ran a pilot project and raised investments. Now we are making short-form series that steal screen time from traditional streamers. Here's how it works. Picking a trendy story topic Picking a trendy story topic Choosing the right content is crucial in creating video dramas. Since we are developing a mediatech company, we have much data at our fingertips. For instance, our book platform has millions of monthly users. This gives us plenty of insights into audience interests. We also pay close attention to user feedback. When readers ask about character motivations or plot choices, it shows us what engages them. We also track market trends. Netflix's success with "Bridgerton" wasn't just a hit –– it was a lesson in what works. Our analysis shows clear patterns: The fast pace of market trends is critical, as demonstrated by Netflix's "Miller's Girl," which set off a trend for age gap series on TikTok. Swiftly creating shorts series based on these trends is vital for success. Audiences in different countries prefer distinct genres and tropes. Paranormal themes often find more popularity in Europe, while the billionaire genre is particularly popular in the US. Successful series often hinge on book adaptations. With books having strong fan bases, it's crucial to grasp their essence. Even making significant changes, like 70% of the storyline, can prove advantageous. The fast pace of market trends is critical, as demonstrated by Netflix's "Miller's Girl," which set off a trend for age gap series on TikTok. Swiftly creating shorts series based on these trends is vital for success. Audiences in different countries prefer distinct genres and tropes. Paranormal themes often find more popularity in Europe, while the billionaire genre is particularly popular in the US. Successful series often hinge on book adaptations. With books having strong fan bases, it's crucial to grasp their essence. Even making significant changes, like 70% of the storyline, can prove advantageous. The US is our primary market. We use this data to inform our vertical drama concepts, ensuring we create content that resonates with our target audience and fits the short-form, vertical format. Collaboration with book authors Collaboration with book authors Our journey from page to screen starts with a unique partnership with book authors. When we find a promising book, we contact its author with an offer: a share in the series' profits. This isn't just a licensing deal — it's a collaborative effort. The book undergoes significant revisions to fit our format. We work closely with the author to preserve the essence of their story while adapting it for short-form, vertical viewing. Authors sometimes give us full rights to the story, seeing the potential for a wider audience. Authors benefit greatly from this collaboration. In addition to financial rewards, they receive the desired recognition as their stories reach a larger audience. Creating a script Creating a script After signing all papers with the author, our team of screenwriters gets to work. Yes, we're still engaging human writers to craft the story to make it more real and tailored to the series' short-form nature. Sure, they collaborate with our AI tools to structure the story, emphasising hooks and dramatic elements that work well in short, vertical episodes. This human-AI partnership allows us to maintain creativity while optimising for our unique format. Filming vertical dramas Filming vertical dramas Our production process looks like a typical TV series shooting, but it costs us up to 10 times less. A team of producers reviews the script, casts actors, and scouts locations. We attract professional actors for filming. Currently, the entire process takes about 2 months. We're aiming to cut this to 1 month using AI. We already leverage AI in scripting and localisation (translation and dubbing). Our next big opportunity is to streamline post-production with AI tools. What next? What next? With 65% user retention on day one and 44% after a week, we see proof of our vertical drama model. It's a good sign for the short-form content market. Users love our pay-per-episode model. It's not just convenient; it's changing how people consume and pay for content. Just think of how many times you've had busy months where you didn't watch TV shows and were charged for your subscription. This flexibility is a crucial differentiator from traditional streaming services. Our main goal is to build a Netflix for vertical series, the format that will be the most prevalent in the future. So now, our scaling plan looks like this: Expanding our production capacity by increasing the number of studios. Implement AI in post-production and reduce our production timeline. Exploring licensing deals, particularly with Asian content creators already succeeding in this format. Expanding our production capacity by increasing the number of studios. Implement AI in post-production and reduce our production timeline. Exploring licensing deals, particularly with Asian content creators already succeeding in this format. Our next big bet? AI-driven character interaction. Viewers are very interested in the characters and what will happen next. We are developing a feature that allows to continue communicating, even dating with the characters after the series ends. But we’re not stopping here. We’re also working on content personalisation: changing voices, settings, and actors based on users' preferences. Imagine watching a series where a character looks and speaks according to your taste, or the action occurs in your favourite city! That’s the future of the content we are developing.

Our Short-form Series Perform Better Than Netflix. Here's How we Film Them

There are plenty of entrepreneurs who can talk about turning adversity into opportunity. Still, they’re usually just talking about “failing up” or rolling a bad investment into a lucky investment later. What they aren’t talking about is paying their way through college while bedridden with illness, unless it’s Mostofa Adib Shakib who’s saying it. If it’s Shakib, that’s precisely what he means. At 15, stuck in bed for months and missing his 11th-grade exams, Shakib invested $5 on his first eCommerce venture, KurT’s Steam Store, selling videogame cosmetics. He made over $30,000 on that, and the scholarships were enough to take him from Bangladesh to the US. At Texas Tech University, Adib earned two bachelor's degrees and two minors, completed six software engineering internships, taught students programming for more than three years, and created new opportunities for students interested in computer science, which is something Mostofa Adib Shakib specializes in. Creating Opportunity and Change: University Hackathons “I started university without any programming experience and quickly learned that companies at our job fair don’t hire international students,” says Shakib, who made it his business to start excelling at Hackathons. He received the Best Web Design Award at a Rice University hackathon and outright won at Princeton University, then started Texas Tech University’s first hackathon-focused student organization. He helped his fellow students gain skills and attend competitions there, which inspired the University to host its own Hackathon in six years. These achievements led RaiderHacks to become the 2nd best new student organization of the year. By the time he graduated, Shakib’s foreign student status didn’t stop job offers from Snapchat, Twitter, and Amazon. At Snapchat, he joined the Platform and Performance Team, where he could contribute to projects that would impact millions of users. During this time, Shakib also became interested in DeFi tech and co-founded a blockchain startup that participated in the NSF I-Corps program, won a regional nomination, and received invitations to prestigious events like the South by Southwest (SXSW) conference alongside grants from the US Government. New Educational Solutions: Coding Shikhbe Bangladesh These experiences positioned Shakib well to begin solving the problems he once overcame as a youth in Bangladesh. During a trip home, he says, “I noticed that many people were complaining about how directionless they were and how the lack of high-quality CS educational resources limited their ability to upskill themselves.” Not everyone could do what Shakib had once done, earning tens of thousands to travel to a foreign country for education. So, in April 2023, Shakib began Coding Shikhbe Bangladesh “with the vision to provide guidance, insides, and high-quality CS educational resources in Bangla, as well as to create a much-needed hackathon culture in Bangladesh.” A year later, the initiative grew to over 50,000 followers, and the first Bangladesh-wide hackathon was set to be judged by industry experts from major tech companies like Apple, Microsoft, etc. The Transformational Power of Sharing New Ideas Aside from having spoken at Bangladeshi universities, Shakib has also been a judge & Mentor at a Stanford University hackathon. He has also been named an AI2030 Global Fellow and has become a venture investor in Gaingels, a major American venture capital firm with over $700 million in assets under management. He is also the founder of Variant Technologies, the holding company behind Coding Shikhbe Bangladesh, an AI MediaTech startup called ViralVisionAI, and has been selected to become a mentor for Techstars Global - the top global startup accelerator in the world. That’s a lot for one person to do, but Shakib is making the most of the opportunities he’s created for himself, using them to create new opportunities and bring new visions to life. By situating himself at “the intersection of business and technology,” Shakib wants to find solutions and helm a startup that “is making life easier and better for millions of people.” Part of this means helping to transform Bangladesh into a tech hub and creating AI-powered software solutions. There’s a lot of work to be done, but Mostofa Adib Shakib is thriving, and he can’t wait to share his great ideas with the world. There are plenty of entrepreneurs who can talk about turning adversity into opportunity. Still, they’re usually just talking about “failing up” or rolling a bad investment into a lucky investment later. What they aren’t talking about is paying their way through college while bedridden with illness, unless it’s Mostofa Adib Shakib who’s saying it. If it’s Shakib, that’s precisely what he means. At 15, stuck in bed for months and missing his 11th-grade exams, Shakib invested $5 on his first eCommerce venture, KurT’s Steam Store , selling videogame cosmetics. He made over $30,000 on that, and the scholarships were enough to take him from Bangladesh to the US. Mostofa Adib Shakib Mostofa Adib Shakib KurT’s Steam Store KurT’s Steam Store At Texas Tech University, Adib earned two bachelor's degrees and two minors, completed six software engineering internships, taught students programming for more than three years, and created new opportunities for students interested in computer science, which is something Mostofa Adib Shakib specializes in. Creating Opportunity and Change: University Hackathons “I started university without any programming experience and quickly learned that companies at our job fair don’t hire international students,” says Shakib, who made it his business to start excelling at Hackathons. He received the Best Web Design Award at a Rice University hackathon and outright won at Princeton University, then started Texas Tech University’s first hackathon-focused student organization. He helped his fellow students gain skills and attend competitions there, which inspired the University to host its own Hackathon in six years. These achievements led RaiderHacks to become the 2nd best new student organization of the year. By the time he graduated, Shakib’s foreign student status didn’t stop job offers from Snapchat, Twitter, and Amazon. At Snapchat, he joined the Platform and Performance Team, where he could contribute to projects that would impact millions of users. During this time, Shakib also became interested in DeFi tech and co-founded a blockchain startup that participated in the NSF I-Corps program, won a regional nomination, and received invitations to prestigious events like the South by Southwest (SXSW) conference alongside grants from the US Government. New Educational Solutions: Coding Shikhbe Bangladesh New Educational Solutions: Coding Shikhbe Bangladesh These experiences positioned Shakib well to begin solving the problems he once overcame as a youth in Bangladesh. During a trip home, he says, “I noticed that many people were complaining about how directionless they were and how the lack of high-quality CS educational resources limited their ability to upskill themselves.” Not everyone could do what Shakib had once done, earning tens of thousands to travel to a foreign country for education. So, in April 2023, Shakib began Coding Shikhbe Bangladesh “with the vision to provide guidance, insides, and high-quality CS educational resources in Bangla, as well as to create a much-needed hackathon culture in Bangladesh.” A year later, the initiative grew to over 50,000 followers, and the first Bangladesh-wide hackathon was set to be judged by industry experts from major tech companies like Apple, Microsoft, etc. Coding Shikhbe Bangladesh Coding Shikhbe Bangladesh The Transformational Power of Sharing New Ideas The Transformational Power of Sharing New Ideas Aside from having spoken at Bangladeshi universities, Shakib has also been a judge & Mentor at a Stanford University hackathon. He has also been named an AI2030 Global Fellow and has become a venture investor in Gaingels, a major American venture capital firm with over $700 million in assets under management. He is also the founder of Variant Technologies, the holding company behind Coding Shikhbe Bangladesh, an AI MediaTech startup called ViralVisionAI, and has been selected to become a mentor for Techstars Global - the top global startup accelerator in the world. That’s a lot for one person to do, but Shakib is making the most of the opportunities he’s created for himself, using them to create new opportunities and bring new visions to life. By situating himself at “the intersection of business and technology,” Shakib wants to find solutions and helm a startup that “is making life easier and better for millions of people.” Part of this means helping to transform Bangladesh into a tech hub and creating AI-powered software solutions. There’s a lot of work to be done, but Mostofa Adib Shakib is thriving, and he can’t wait to share his great ideas with the world.

From Bangladesh to Texas: Shakib and the Power of Hackathons

বাংলাদেশ থেকে টেক্সাস পর্যন্ত: সাকিব অ্যান্ড দ্য পাওয়ার অফ হ্যাকাথন

Von Bangladesch nach Texas: Shakib und die Macht der Hackathons

De Bangladesh a Texas: Shakib y el poder de los hackathons

Du Bangladesh au Texas : Shakib et le pouvoir des hackathons

बांग्लादेश से टेक्सास तक: शाकिब और हैकाथॉन की शक्ति

バングラデシュからテキサスへ: シャキブとハッカソンの力

방글라데시에서 텍사스까지: Shakib과 해커톤의 힘

De Bangladesh ao Texas: Shakib e o poder dos Hackathons

От Бангладеш до Техаса: Шакиб и сила хакатонов

Bangladeş'ten Teksas'a: Shakib ve Hackathon'ların Gücü

Từ Bangladesh đến Texas: Shakib và sức mạnh của Hackathons

从孟加拉国到德克萨斯州：Shakib 和黑客马拉松的力量

The fourth industrial revolution (4IR) is upon us, and blockchain technology is swiftly becoming a game-changing ingredient in its passing, not only for the financial sector but also for several other industries. However, before delving into the specifics of how this innovative technology is revolutionizing today's industries, it is essential to understand what is and why it has gained popularity over the past decade. blockchain technology Understanding the Basics of Blockchain Technology A blockchain is essentially a distributed ledger that consists of a series of records called blocks, securely interconnected through cryptographic hashes. These blocks are linked together in a sequential manner, forming a chain-like structure. Each block contains vital data, including a cryptographic hash of the previous block, a timestamp, and transaction information, usually represented as a Merkle tree, with data nodes as leaves. What makes blockchain a unique technology is its core set of features, which includes immutability (preventing alteration of already recorded transactions), decentralization (lacking a central governing authority), and transparency (allowing anyone to view or track transactions). All these features combined introduce a novel technology that fundamentally eliminates the need for central intermediaries and enables distributed verifiability by multiple actors (validators). As for its origin, the first blockchain-like protocol was suggested by David Chaum in his 1982 dissertation paper dubbed "Computer Systems Established, Maintained, and Trusted by Mutually Suspicious Groups." However, it was not until many years later, when Satoshi Nakamoto developed and released Bitcoin, that the idea behind the blockchain came into practical existence. Today, blockchain is one of the 4IR technologies that is significantly revolutionizing industries, alongside , Virtual Reality (VR), and The Internet of Things (IoT). Artificial Intelligence (AI) Blockchain’s Impact on Today’s Industries According to the latest by Fortune Business Insights, the total blockchain technology market size reached $11.14 billion in 2022, with projections showing it could exceed $469.49 billion by 2030, growing at a CAGR of 59.9%. North America accounts for almost 50% of this capital, with a market size of $5.25 billion in 2022. report Image Source: Fortune Business Insights Of course, several industries are benefiting from this capital injection, but in this article, we will highlight five main sectors that are looking particularly promising or have made notable advancements in blockchain adoption: financial services, supply chain, healthcare, energy, and real estate. Financial Services Bitcoin was launched at a time when the global financial system was on the brink of collapse as a result of the US housing bubble. While most traditional banks are still opposed to the idea of decentralized crypto assets, a good number of the leading banks, including Standard Chartered, JP Morgan, and Goldman Sachs, have in research or the development of the underlying tech - blockchain. invested How is blockchain transforming financial services? Let's start with the most basic function of the financial ecosystem: payments. Unlike the traditional payments system, where it can take up to a week for settlements to clear, digital assets like Bitcoin and stablecoins such as USDT and USDC only take a few minutes or hours. Additionally, these transactions are much cheaper as there are no central intermediaries involved to charge exorbitant fees. Even more intriguing is the emergence of Decentralized Finance (DeFi), a nascent crypto niche whose architecture resembles traditional finance. DeFi offers all the financial services you can get from a bank, investment manager, or brokerage, with the only difference being that there are no 3rd parties involved. Instead, settlements are automated through pre-coded smart contracts when the settlement conditions are met. And although DeFi is yet to go mainstream, there are currently over locked in various DeFi protocols that offer services ranging from exchanges, lending, derivatives, and staking. It is also interesting to note that traditional banks are gradually joining the DeFi bandwagon, with JP Morgan having its first DeFi trade last year. $43 billion executed Meanwhile, on blockchain infrastructure adoption, Ripple's enterprise blockchain solution has been gaining traction and is currently being used by Standard Chartered and Axis Bank to enhance the efficiency of on-demand corporate payments between the two banks. Supply Chain Management The global supply chain management market was valued at $27.2 billion in 2022. Estimates by show it is poised to hit $75.6 billion within the next decade, growing at a CAGR of 10.9%. Behind this growth are technological advancements, most notably AI, IoT, and blockchain technology, which are playing an integral role in streamlining supply chain systems. Allied Market Research At its core, blockchain technology reinforces the key features of supply chain management, which include tracking, visibility, inventory management, and ethical practices. By tracking raw materials and final products using an immutable ledger, blockchain has made it possible for all participants in a specific supply chain to verify the origin of raw materials, ensure their originality throughout the chain, and seamlessly facilitate transaction finality. Given this value proposition, it comes as no surprise that the supply chain is one of the areas where we are seeing notable advancements in blockchain integration. A good example is De Beers' proprietary blockchain-powered platform, Tracr, which was in 2022 to enhance the company's diamond production and distribution supply chain. Worth noting is that De Beers is one of the largest diamond producers in the world. launched UAE's state-owned oil company, Abu Dhabi National Oil Company (ADNOC), is another entity that has integrated blockchain into its supply chain through a partnership with . The initiative allows stakeholders to effectively track oil, starting from the wells all the way to the consumption stage, while logging on-chain and verifiable transactions at each stage of the process. tech behemoth IBM Healthcare Healthcare has also benefited from the advent of blockchain technology, particularly in the securing of patient data. According to a recent healthcare data breach by the HIPAA Journal, 692 data breaches were reported between July 2021 and June 2022, compromising the personal information of over 42 million individuals. This is a worrying trend, given the sensitivity of medical data. report But with blockchain in the picture, it is now possible for the healthcare industry to reduce the cases of data corruption through decentralized and tamper-proof data logs. Already, several startups have sprung up to offer blockchain-as-a-service to the medical industry, including the likes of Akiri, Medicalchain, Guardtime, and Patientory. All these firms offer powered by blockchain technology. data security solutions “An interoperable blockchain can strengthen data integrity while better-protecting patients’ digital identities. The blockchain’s inherent properties of cryptographic public/private key access, proof of work, and distributed data create a new level of integrity for health care information.” reads a by Deloitte. report Energy and Sustainability The issue of climate change is a hot and controversial topic that cannot be ignored, regardless of which side of the fence you sit on. For context, climate change activists envision a net-zero carbon world, which means that every CO2 emission must be offset by an equivalent amount of carbon credits. As it stands, one carbon credit is equivalent to one metric ton of carbon. So, how do companies access the extra carbon credits? The most straightforward way is through an emission trading system (ETS). However, with the carbon credit demand projected to reach 1.5 to 2.0 gigatons by 2030, this market needs to be made more accessible. This is where blockchain technology comes into play, enabling the conversion of carbon credits into tokenized digital assets that can be sold in decentralized markets. While still a nascent area of innovation, several carbon credit initiatives tied to blockchain and crypto have in the recent past. One example is Universal Carbon, which claims to be the premier project introducing a tradeable carbon token that resides on a public blockchain. Ideally, users can purchase this token and choose to hold it as an investment or burn it to offset one-year tonne of carbon emissions. emerged Overall, blockchain technology through is opening up an opportunity for a larger population to participate in carbon credit markets, ultimately boosting liquidity and advancing the path toward achieving carbon neutrality. tokenization Real Estate Last but not least is the real estate market. Here, blockchain proposes several use cases, ranging from recording titles in distributed ledgers to property management automation and tokenization. The use of smart contract technology for property transactions and verifying the legitimacy of the seller not only reduces transaction costs and time but also enhances the due diligence process. However, what I find more intriguing is the aspect of , which essentially bridges the gap between the traditional real estate market and on-chain economies. Imagine being able to buy a portion of a house or a piece of land without necessarily having to own the whole unit; that's what tokenized real estate introduces - fractionalized investing. This makes the real estate market more liquid and globally accessible. tokenization For instance, suppose you wanted to sell a 200,000-square-foot property via blockchain. In that case, one can simply leverage a platform like to list the property by first securitizing it (selecting the jurisdiction of issuance and distribution). Once done, you can proceed to tokenize it and divide the property into smaller shares represented by digital tokens, enabling prospective investors to purchase the shares and own a portion of the property. Tokeny Obviously, real estate tokenization is still a grey area both in terms of development and regulatory framework. However, given the underlying potential, we are likely to see more stakeholders in this market tapping into blockchain technology. Also published . here

Building the Future: How Blockchain is Shaping Industry

As the digital world continues to evolve, businesses need to stay ahead of the curve when it comes to marketing strategies. Ad agencies are usually at the forefront of technology, applying new techniques and tools to help their clients. Metaverse marketing is the emerging practice that leverages gamification, virtual reality and augmented reality  to create immersive and engaging brand experiences for consumers. In this post, we'll explore how metaverse marketing could develop in the next 2-5 years, how brands are using it now, what metrics are measured, and how best to educate brands that want to invest in this new channel. By understanding these trends today, companies can better prepare themselves for success as this rapidly changing landscape develops. A Vision Of The Future The future of the metaverse is one where we will move away from simply reading or watching digital content and into a fully immersive, interactive experience. "Using artificial intelligence-driven tools such as ChatGPT, Midjourney, and many more, the 'Metaverse' will become a place where consumers are in control and can conjure up almost anything they can imagine", says Jeff MacFarland, VP innovation Strategy of . EVERSANA INTOUCH As a result of, Jeff imagines marketers will leverage immersive and generative content to engage with customers. Here's one example: “Imagine seeing an augmented 3D video of someone created by an artificial intelligence who looks and sounds similar (but not exactly like) one of your trusted friends, talking to you about their favorite adult beverage. After interacting briefly with them, you passively receive a digital coupon and a unique-to-you, 3D drink object you can take with you into other virtual or augmented environments.” This is still a few years away but in the meantime, Nikki Lindgren from Pennock Digital believes that “brands and advertisers will be able to manage their ads easily through user-friendly DSPs like DV 360, MediaMath, The Trade Desk, etc., allowing for a more streamlined ad management process.” This method of adopting a new technology platform by using already established methods can be seen in many things. It's how technologists experiment with a new platform until they discover the uniqueness of it. The first online advertising were banners, which were like newspaper ads until we got contextual advertising, such as Google AdWords. The first mobile apps and games on the iPhone had buttons onscreen, instead of using native touch and swipe commands. While many brands are figuring out how to leverage the metaverse, some have already created activations. The following is just one example. A Metaverse Activation Case Study ' Metaverse Activation Case Study for Skyscanner is an incredible example of how the metaverse can be used to create unique and engaging experiences that draw users in. TEAM LEWIS Arjun Singh, the Global Creative Operations Director at TEAM LEWIS, said the team was tasked with PRing the company's annual research report on the best destinations to travel to, with the added challenge of competing against other firms also pitching top-tier websites for their own reports. In order to make their pitch stand out from the competition, the team created a virtual departure lounge in Spatial. Journalists could check in and then walk around to different areas to experience each destination, making it a memorable journey for them. The effectiveness of this strategy was easily tracked by measuring the coverage they received compared to their competitors. This success has prompted Skyscanner to consider expanding into the Metaverse further, potentially allowing customers to book directly in a virtual space. Measuring Campaign Performance Initially, the traditional metrics such as views, visits and dwell time will be used. This was confirmed by all three ad agencies that were interviewed on the topic. However, this new medium also opens up a range of other possibilities when it comes to measuring performance. One example is virtual foot traffic. Nikki Lindgren from Pennock Digital noted that “as more metaverse Direct-to-Consumer plays open up we will track through to AR/VR foot traffic, purchases, ROAS and CAC” - demonstrating how much potential there is for brands to track consumer behavior in unprecedented ways. Another possibility is eye-tracking heatmaps which would allow brands to gain insight into what a user is looking at in the virtual or real world and how long they engage with it for. Jeff MacFarland from EVERSANA INTOUCH stressed that this feature could provide “a myriad of new data points about what a consumer is looking at in the virtual and the real world”. Finally, quests completed in a game experience in The Sandbox could provide valuable insights into how deeply a user has engaged with a brand. By tracking completion rates of each quest, businesses can gain important information about their customers’ engagement levels with their product or service. There's Much Excitement Among Brands According to all three ad agencies, interest in the metaverse has increased dramatically among their clients.  However, brands need to be informed on various key points. The first as Nikki Lindgren from Pennock Pennock points out, is to “identify different metaverses and measure what the brand is paying for”. Different "metaverses" offer different activation opportunities but also require different skillsets to build in them. or example, Roblox has the greatest reach and is geared towards children, offering a variety of brand activation options, such as branded virtual items and immersive worlds. On the other hand, Decentraland has a smaller audience but offers more sophisticated visuals and marketing opportunities, appealing to an adult audience with an interest in crypto and NFTs. Meanwhile, The Sandbox is a platform that allows anyone to create their own games and offers strong storytelling capabilities. Secondly, it's essential to recognize that innovation comes with risk. Jeff MacFarland suggests that brands need to be aware of how quickly the metaverse landscape can change and assess their agility and tolerance for risk and potential failure when considering entering the metaverse. Finally, Arjun of TEAM LEWIS suggests creating a proof of concept within 24-48 hours in order to get a better idea of how campaigns could work in the metaverse before committing resources to it. As he explains, this helps clients understand “what success looks like” and “creates more imagination in their minds” about what could be achieved by investing. Showing a client a prototype also has the benefit of enabling them to set clear objectives. Without a goal such as building brand awareness or increasing consumer engagement, Nikki believes the brand isn't ready for a metaverse activation. Takeaways As brands look to differentiate themselves in an increasingly competitive landscape, the adoption of metaverse marketing is continuing to grow. The future possibilities of this unique marketing strategy are plentiful: AI-driven tools, user-friendly DSPs and immersive content. And as brands navigate this new digital frontier, it's essential for them to assess their agility and risk tolerance before entering the metaverse in order to maintain brand building efforts. Thanks To The Following Contributors Nikki Lindgren, Managing Partner at Pennock Digital Arjun Singh, Global Creative Operations Director at TEAM LEWIS Jeff MacFarland, VP innovation Strategy at EVERSANA INTOUCH About Tentango Tentango is a creative studio that helps brands connect with their audience in the metaverse by creating memorable game experiences.

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