By providing an end-to-end platform for developers we provide our newbuild customers with a complete e-Commerce solution

Marketer Real Estate Technologies AS

Over the past decade, the public has heard it a thousand times: If the online product you use is free, then look in a mirror. You are the product. Since the birth of the internet, online advertising has exploded from minor distractions filling the margins of webpages to full blown campaigns embedded within videos, peppering search results, and spliced into news feeds. In an age where businesses claim that data is the new oil, advertisements are the fuel that makes the digital world go round. And, with the ever increasing amount of data that becomes available every day, ads have the power to become more precise and efficient than ever before. Big data and precision advertising come at a cost, however. The end user may not be paying platforms directly to browse their websites, but they are voluntarily giving up personal information with every click and keystroke, whether they’re paying attention or not. As advertising technologies get better, user privacy keeps getting smaller. State of Personalization Today Advertising is important. It’s how our favorite creators can get paid for what they do. It’s how many of the free services that power our lives and society can stay free. The world needs advertising, and the world needs it to be effective and relevant. But, how far can (or should) that effectiveness and relevance go? Businesses benefit from some amount of personalization. Products are designed with target audiences in mind. It does neither the consumer nor the seller any good for ads to be shotgunned out into the world with no direction in mind. Think about a giant bulletin board posted at your favorite coffee shop, workplace, or school filled to the edges with overlapping sheets of paper all crowding in for a little bit of real estate. It’s hard to read, and only a fraction of what’s on the board is relevant to you, specifically. That’s advertising without personalization — a cluttered user experience with irrelevant content that businesses paid good money to display. Everyone wants at least some amount of personalization in their ads and online experience. And that is where online advertising is today. Cookies, behavioral data, retargeting  are just a handful of the tools used to tailor ads to suit a specific user’s interests and web history. Google keeps an “advertising profile” on every one of its registered users that tracks their digital life. Facebook, on average, has for each user that advertisers can use to tailor who they show content to. 98 data points Not all personalization has to feel so… personal, however. Many programmatic platforms use anonymized data to tailor advertisements. Sometimes, they simply exist to tell advertising platforms what webpages a certain IP address is arriving from without divulging more personal details. However, that is only sometimes. More often than not, advertisers may know your exact location (and your historical location data), previous search, click, and purchase history, demographic information, and personal interests based on what you view and like on social media. The question is, is that level of personalization enough, too much, or… too little? Arguments For and Against Personalization How much personalization is too much? Of course, it depends on who you ask. Despite the media coverage on the aggressive targeting habits of social media giants and legislation such as the EU’s General Data Protection Regulation (GDPR), 90% of online consumers between 18 and 64 stated that they found personalization appealing . Meanwhile, many marketers want even more personalization than what is already offered. in a 2017 survey Effectiveness of Personalization On the marketing side, more personalization means more data to further maximize the odds of a successful conversion. For example, that 8 out of 10 marketers who used personalized ads see measurable increases in their ad performance, oftentimes getting boosts of over 10%. research shows If a marketing campaign is working with relevant and recent data to personalize their ads, the odds of success are much higher compared to non-personalized ads or even ads that are personalizing based off of older data. The more recent and current the data, the more likely a viewer is to click on the ad. From the marketing perspective, customization and personalization works, and it works well. It is only natural that they would want to see this trend continue to increase. What about the other side of the coin? Consumer Attitudes We already saw the statistic that 90% of internet users prefer customized ads that are relevant to them, but there is more to the story. For starters, only 31% of consumers say they wish their shopping experience was more personalized than it is now. And, while slightly over half of surveyed users said that they are comfortable giving personal information to a company website, they only wanted to do it if they knew the data would be used responsibly and that it would directly benefit them in some way. Based on the above numbers, it sounds like consumers are beginning to reach their peak satisfaction with the level of personalization they receive, but it all depends on trust. According to a 2019 data security survey , the consumer’s chief concern regarding ad personalization is not about the ads themselves, but about identity and password theft, sharing of health and medical information, and the safety implications if their behavior and location data were stolen or leaked. They also demonstrated concern about the selling of their data to third parties without their knowledge. conducted by RSA This is a reasonable concern. As technology advances, so do the techniques of cyber criminals, stalkers, and others who would misuse data. This often occurs when user interests and email contact information are  used to craft a well-designed email phishing attack that allows hackers to steal passwords and banking information. In other examples, a user’s location history and habits were in the hands of a criminal, it could be used to facilitate a break-in during a time period where the criminal knows the user won’t be home. when 18 homes in a single U.S. neighborhood were robbed when thieves used social media location data to track resident whereabouts, stealing $100,000 worth of goods. This happened in 2010 While it was not leaked advertisement data specifically that enabled the break-ins (and major sites like Facebook and Twitter have taken steps to hide and scrub the location data they collect), location tracking has become much more prevalent over the past decade and there are many other avenues criminals can use to scrape information that a user provides a website, to include data used for advertising. The vulnerabilities of this event caused to tell her constituents and USA Today: “Broadcasting your location can sometimes expose you and your family to risk of theft or physical harm.” California Attorney General Kamala Harris The bottom line: consumers do actually want to see personalized ads and experiences, but they want companies to be responsible with the data that is shared. If marketers want the benefits that come with data and personalization, they will have to earn it through trust. Technologies Required to Implement Hyper-Targeting and Personalization In order to handle data responsibly, it helps to understand exactly how user information is collected today and into the future. Marketing tools are capable of accomplishing so much, but only if their power is well understood and managed properly. Ad tech is changing and evolving every day, but here are a few tools coming onto the advertising scene that are quickly becoming cornerstones. Artificial Intelligence (AI) and Machine Learning (ML) Powered Programmatic Normally, is done by suppliers (those who owned web space for ads) describing what type of personas visit their site and how much the supplier wants to be paid for displaying an ad. Advertisers  then describe their desired target audience and how much they’re willing to pay for ad placement. These preferences are listed on real-time bidding platforms where best matches are found and ads get displayed every time a user visits a site. programmatic advertising Now this process has been given a science-fiction level update thanks to AI/ML. These tools can process magnitudes more data than traditional methods interpreting user behavior and interests while predicting what ads they are most likely to click on, where they are most likely to notice them, and in what format. AI/ML analytics and prediction engines are unlocking new levels of efficiency and optimization for programmatic advertising. Data Management Platforms (DMP) DMPs are a software that advertisers use to gain in-depth knowledge about the behavior of their target audience. DMPs scrub multiple sources across the internet such as web cookies, website and mobile app tags, and other resources to help describe the behavior of a specific audience. This information is then used in the programmatic platforms described above for marketers to tell ad exchanges who they want to display their ads to. Goodbye Cookies, Hello CDPs Anyone who has ever used the internet knows the pain of dealing with pop ups asking about cookies. In short, cookies are unique strings of text stored in your web browser that tell websites where a user has been… sort of like a crumb trail. Cookies have been around for a long time, and in 2022 they are being phased out. In the future, Customer Data Platforms (CDP) will likely become a more transparent, responsible replacement. A CDP is website agnostic and collects non-personal (third-party) information about a user. Users can also voluntarily submit more personal (first-party) information to be used. Advertisers then turn to the CDP to view user data instead of relying on cookies. This could be a good thing for user privacy and trust, as CDPs put more data control into the hands of the user as opposed to cookies that many sites currently require in order to work. Future of Personalization: Threat to Consumer Privacy or Dream Targeting Tool? As great as personalization is for both the consumer and the marketer, it can go too far. The last thing a brand wants is to scare their audience with how much knowledge they possess — no one trusts a mind reader. Brands should be striving to balance respect for privacy with the relevance and personalization that consumers benefit from. Additionally, those who hold the data have to ensure the consumer that their personal information is in safe hands. Otherwise, a company could be risking brand damage and legal trouble if the data is leaked. Strike that perfect balance, and consumers and marketers can step into the future digital age hand in hand with confidence.

Privacy Alert: How Far Personalization in Advertising Can Go

112 Stories To Learn About Hackernoon Community

90 Stories To Learn About Startup Strategy

Immersive technologies are going a long way forward, and VR training no longer seems like something special. More and more businesses, industries, and medicine are turning to VR developers to create safe simulators and training packages to enhance employees' skills. Today we will talk about a new level of training - training in the Metaverse. Digitalization of education let’s consider the sphere of education that digitalization has already started. For instance, Interactive whiteboards are installed in schools. Children get new experiences and a better understanding of subjects using 3D printers. They try themselves in different professions with workshops from experts in different fields and excursions where every child can prove himself. There are several reasons why today's schools are increasingly turning their attention to the introduction of immersive technology, as well as the development of Metaverses: Reduction in the price of technical equipment in classrooms. The saturation of the virtual reality market with various devices leads to a decrease in the overall cost of peripherals, making them more affordable. Rapid growth in the number of VR solutions and software. To date, more than a thousand applications and VR solutions have been created, and this figure is actively growing due to the struggle of companies for their customers. Global investment in VR is more than 2.5 billion a year. This figure is constantly increasing, and its growth forecasts positive trends for the next 5 years. An increase in the number of large VR development companies. The VR periphery and software development giants, such as Oculus, HTC, and Sony, have firmly established themselves in the European market, raising the potential widespread adoption of VR technology. The pandemic has enabled immersive technologies to enter new areas: heavy and light industry, banking, tourism, advertising, and sales. Working with people is the main priority in these areas, which have been hit during the COVID-19 pandemic. Virtual learning is based on immersive technology - a virtual extension of reality that gives a better understanding of the reality around us. Creating a virtual learning environment allows you to immerse a child in real-time in previous events they could not see. Thus, we come to why the Metaverse can take learning to a new level. Advantages of using Metaverses in the educational process The primary and distinctive advantage of the Metaverse, like , is that classes can be held in it even if the teacher and students are far apart. On the one hand, it resembles online learning, but the pandemic has shown that prolonged contact through a smartphone or computer screen cannot give the same range of emotions as immersion in virtual reality. The Sandbox The Metaverse is malleable, and it can be used like a classroom. Students will be in the classroom while remaining in a comfortable environment, and interaction will take place through designed digital avatars. These avatars can be personalized and customizable, so students and teachers can show their imagination and individuality. In addition, the Metaverse is excellent for integrating different databases, making getting and doing homework accessible. Like an electronic class journal - all the information is in front of you. The teacher can generate homework right on the platform, send it out to all students, and monitor the progress. The Metaverse is always in real-time, which means that all materials and data uploaded to it will not disappear and will be available. This makes it easier to store. All completed student works can be uploaded at any time to grade, send homework to be corrected, etc. A big difference from the usual VR simulation is that users of the Metaverse can generate their content. This will expand hands-on learning opportunities in physics, chemistry, and biology without harming your health. In addition, the question of the Metaverse in education perfectly solves the issue of international education. Agree that both children and parents are anxious and worried when they decide to study at foreign universities, Stanford or Harvard, but moving to the host country is not required in the Metaverse. Disadvantages of the learning process in Metaverse Indeed, it may seem that everything is shaping up as well as possible and that Metaverses should be introduced into education as soon as possible. It's not all that simple. Along with the apparent advantages of the Metaverses, there are also serious disadvantages, which are also essential to mention. First, it is essential to remember the situation that arose during the pandemic. Families were not ready for the abrupt and forced transition to online education. Of course, any change is painful; our parents experienced the transition from black and white television to color television while we spent a long time getting used to smartphones, which replaced push-button cell phones. On the other hand, our children are slowly getting used to online learning. Sure, online saves a huge amount of time for everyone, but at the same time, we are entirely deprived of live communication. No online conference can give us the feeling that a face-to-face meeting does. So now, developers of VR technology and Metaverses are learning and improving their projects' development, and it is all aimed at the virtual value above the real. I believe that one day, the transition to the digital age will compensate us for what will be lost as the world gradually goes online, and the education of the next generation will reach a new level. Yes, the Metaverse is frightening in its vastness and infinite possibilities, but the Metaverse is a significant step in developing technology and society. New technologies open up truly interesting horizons: we work more, we learn more, which allows us to throw away old boundaries and go further. I also recommend you to read: What is the Metaverse and What the Future Holds? Real Estate in the Metaverse is Booming: is it Really Such a Crazy Idea? The 7 Craziest Financial Stories of 2021: Investing in Nothing Real Estate Tokenization Guide: How Does it Work? The DeSci Guide: Is Decentralized Science the New Web 3.0 Trend?

VR Technology and Metaverse Learning: Advantages and Disadvantages

HackerNoon Reporter: Please tell us briefly about your  background My career as a writer began in 2015 when I was still in college. I started writing clickbait articles for a company called TheRichest, which is owned by Valnet. IF you don't know who that is, they are a large media company that owns ScreenRant, GameRant, CBR, and more. THEY ARE HUGE That was my first ever paid freelance writing gig and I'm eternally grateful for all they taught me about SEO, formatting, using WordPress, finding topics, writing in an enticing way. They also taught me how to interact with editors as a writer. The money wasn't too bad itself. My best article got 1.8 million views in 30 days and scored me over $700 USD for one article. From that point on, I was hooked. And that feeling of prestige from getting millions of people to read my article is what fueled me to continue content writing, and eventually make it a full-time career. I wrote for , , , ZenMarket, , Towards Data Science, and eventually HackerNoon. Gaijinpot.com thegamer.com keengamer.com kgnuggets.com While doing all that, I decided to start my own blog which publishes content about anime, Japan travel, Japan life, manga, games, and more. jpbound.com In 2019, I started writing full-time for Lionbridge AI, a company that provides AI training data. This position truly helped me grow as a writer and now, a marketer. This position led me to start publishing on where I now work as the VP of Growth and the Gaming Editor. HackerNoon.com What university career/educational background prepared me for all this? LOL. I graduated with a BA in English - Creative Writing. What's your startup called? And in a sentence or two, what does it do? So it's weird for me to call it a startup, but I guess since I've gotten my first sponsor and technically this year am actually making money from this blog, I guess it is fair to call it that. As I mentioned above, it is called or Japan Bound and we publish articles about Japanese culture and pop culture. We publish a lot of anime content, as well as insights about living and traveling in Japan. jpbound.com My first ever blog was called and the idea was to compare 2 games and then let the readers vote on their picks and give their comments. It eventually failed, but I learned a lot about WordPress and managing a blog. So while the blog failed, it helped JPbound become more successful. gameversusgame.com What is the origin story? Well after my first blog failed, I realized there was too much competition with companies that had large teams and marketing budgets. My main advantage is my location: Tokyo, Japan. I can create content that other people can’t because of my life experience here, coupled with my marketing experience and SEO knowledge. Deciding to start a website about Japan culture, Japan travel, and Japan in general, meant I could use the blog as an outlet for writing almost anything I wanted. I just did it for fun for a year, but then started to get organic traffic and hundreds of regular daily visitors. I found article templates that worked and started hiring freelance writers. I used contacts from my past freelancing gigs in Japan to land a sponsor and here we are! If you weren’t building your startup, what would you be doing? Playing games and exploring virtual reality. TBH I still spend a lot of time doing that. I also study Japanese. At the moment, how do you measure success? What are your core metrics? For us as a publication, we measure success based on organic traffic, and how many organic keywords we rank for. For the sponsorship side of things, I measure success based on the number of impressions I can get for the sponsor and the number of click-throughs on their ads. What’s most exciting about your traction to date? I found a few low-hanging fruit keywords and took advantage of them to get my initial traffic push. However, the most exciting thing was realizing an anime review I wrote ranked above Rotten Tomatoes and IMDB. This is a huge deal because Rotten Tomatoes and IMDB are THE authorities for any film or television information and reviews. Their Domain Ratings are 4 - 5 times the strength of Japan Bound’s. It gave me a huge sense of pride and a sense of hope for the future of this blog. Good content is everything and I’m happy that Google sometimes feeds the little guy. What technologies are you currently most excited about, and most worried about? And why? 100% it is VR. Play Skyrim on PS4 and then play Skyrim VR on Steam through the Oculus Quest 2 and you'll understand why. But seriously, VR isn't just gonna change the face of gaming, it'll change education, real estate, virtual meetings, and more. I'm so excited for the future of this tech and the metaverse. But I'm worried about how much Facebook controls it. P.S. imagine seeing that dragon up close in 3d breathing fire in your face^ That is what VR can do for you What drew you to get published on HackerNoon? What do you like most about our platform? On HackerNoon, I write mostly about AI, virtual reality, gaming, and writing. What I love about HackerNoon is the recognition I get as a writer. Publishing on your own blog is great, but there is no 2 human rule with that. Publishing on HackerNoon gives you validity as a writer and it boosts your portfolio to be able to say that I write on this website that gets millions of views a month. What advice would you give to the 21-year-old version of yourself? I would have said invest in bitcoin.  But seriously, I'd say "have more confidence in yourself man and learn to appreciate what you already have because every chapter of your life is a gift and it has meaning. Of course, focus on your goals, but also enjoy the journey of getting there. Your life isn't just the milestones you reach, it's everything that happens in between". What is something surprising you've learned this year that your contemporaries would benefit from knowing? I've learned that there is a lot lost in translation on Slack and in emails. You can't convey tone well over text, so please try hard to convey tone well, add emojis, whatever it takes to make sure people understand what you're saying and don't take it the wrong way. But for life in general, I learned that it is important to separate, at least in some way, your work from your personal life, so that one doesn't harm the other. This is especially important if you're working remote 100%. You need to create boundaries for yourself and designate work time from non-work time. Thanks for reading! Don’t forget to vote for Japan Bound for Startup of the Year in Tokyo Want to nominate your own company for Startup of the Year ? Head to , search for your city, and nominate your heart out! startups.hackernoon.com

My Tiny Blog Ranks Above Rotten Tomatoes and IMDB

I discuss the pros and cons of the Metaverse. It can erase boundaries, reduce poverty, and lead to an anti-utopia with completely virtual life. Let’s dive deep right now! What is the Metaverse? 70 years ago, computers were the province of engineers, but now - technology has become much easier and more accessible. Continuing this logic, engineers and sci-fi experts developed the concept of a Metaverse. 60% of the world's population uses the Internet The Metaverse should become the next stage in the development of computer technologies - they will become as simple and convenient for people as possible. The main feature of the Metaverse is the erasure of boundaries. Internet websites, social networks, messengers, games, and apps will merge into one big virtual world. And this virtual world will become an extension of the real one. "the embodied Internet, where instead of looking at the Internet, you are in it.” Mark Zuckerberg described it as "the embodied Internet, where instead of looking at the Internet, you are in it.” It's a kind of extra dimension - the Metaverse is always there; you just have to wear special glasses. , one becomes a three-dimensional avatar, and in the form of a hologram, one can even walk back into the real world. Judging by the concept It may seem that the Metaverse will be limited to a three-dimensional for VR helmets and will remain another attempt to "hype" virtual reality technologies. That's not quite right - the Metaverse concept is much broader than the "3D Internet with holograms," and there are several arguments for why it should be that way. Facebook Why do we need a Metaverse with 3D and virtual reality? The development of computer technology has led people into the information age - production has shifted from manipulating atoms to manipulating numbers and bits of information. But the digital world still exists as if in a separate reality behind a glass screen that one cannot touch. This makes it difficult to interact with information technology. to stare at a screen for hours at a time and manipulate virtual objects that behave very differently from real objects. Humans are not evolutionarily adapted This state of affairs reduces engagement. Despite the efforts of designers and programmers, people still find it difficult to use computer programs and online services. Even in developed countries, about a cannot fully cope with searching for information on the Internet, editing photos, and working with databases and spreadsheets. Most students do not understand the concept of files and folders. quarter of students Using computers is not only difficult but also harmful to health - you can get a whole , from and bad posture to obesity and . Gadgets slow down the - having received a smartphone, they spend less time interacting with real objects and , which causes the neural connections in their brains to grow slower than they need to. bunch of diseases carpal tunnel syndrome depression development of two- to three-year-old children live communicating with people The Metaverse will bring users back to a normal evolutionary pattern of interaction. People will stop sitting in front of screens and start manipulating three-dimensional objects, talking and physically contacting each other in a three-dimensional environment - as their bodies have been used to doing for hundreds of thousands of years of their biological history: Children will be able to fully play with each other, communicate and develop their motor skills in the virtual world. Schoolchildren and students will get a more comprehensible learning process with full immersion in the material. Even more, "analog" professions will go digital - tailors, doctors, trainers, and even firemen and policemen will be able to work remotely, increasing labor safety and the chances of remote residents finding decent jobs. Digital professions will become easier; for example, the source code of a program will be possible to turn into a volumetric mechanism with precise, logical links that the programmer will not have to keep in his head anymore. People with limited mobility will be able to visit concerts, exhibitions, museums, clubs, schools, and universities, not in such a little format as now, but by immersing their whole bodies in these virtual locations. Metaverse can solve many problems faced by humanity. What's stopping us from immersing ourselves in the Metaverse right now? Humans can see, hear, feel, smell, taste, and feel their position in space. The Metaverse can now only partially cover the first three senses - sight, hearing, and touch. This requires using virtual (VR) and augmented (AR) reality helmets, glasses, tactile gloves, and suits. They don't work perfectly. VR headset users - nausea, dizziness, and pain. The between the visible image and the actual position and movement of the body can cause stress to the body. This has been shown in since the middle of the last century. complain of seasickness slightest discrepancy pilot training on flight simulators About who uses a VR headset ends up with eye and muscle twitching, cramps, and fainting - even if they don't have epilepsy or other neurological diseases. one person out of every four thousand The headset itself is not very comfortable. VR glasses weighing 400-800 grams strain the neck, put pressure on the ears and face around the eyes, and sometimes fog up from the inside. that few people want to spend hours in such conditions. The best option at first might be augmented reality glasses, which do not take a person into a completely virtual world but draw virtual objects on top of the real world. It is desirable that such glasses do not differ from ordinary glasses. Mark Zuckerberg admits Three-dimensional interfaces and "realistic" virtual or augmented reality objects look impressive but may be unsuitable for work. When people work at a computer or laptop, their hands are on the table. A VR or AR user would have to actively move his hands in the air, keeping them weighted down. It is unlikely that many people will be able to do this for hours on end during the work day or find it comfortable. In the early stages, the tangibility problem of virtual objects will likely have to be solved. Suppose the Metaverse claims to be a . In that case, it has to provide feedback - at the very least, to create a sense of surface texture and hardness. The brain doesn't like to have its expectations deceived, and instead of a dense object, the hand or foot falls into a void. In addition, a tangible digital world would be a real . more natural embodiment of digital technology salvation for visually impaired people Without the full tangibility of virtual objects, the Metaverse cannot be a . Holographic avatars could also use "hardness" for normal handshakes and hugs. comfortable playground for athletic games and competitions Tactile gloves and whole suits can be bought now, but they only solve the problem by half. Besides, the price of gloves starts from 1500-2000 dollars, so we can only hope for lower prices in the future. And on reducing the weight, too - it won't be easy to swing your hands in heavy tactile gloves. Finally, there are questions of physical safety. In a VR helmet, a person cannot see real objects around them, so even a few steps forward can lead to injury or death. That leaves running VR platforms costing hundreds of thousands of dollars or sitting still - but you might as well be sitting at a computer. A compromise solution is to to notify you of approaching an object or person. add a system to the headset Less obvious and more remote Metaverse immersion problems Metaverse problems: For maximum realism, virtual reality will need to be adjusted to the capabilities of the senses. The is approximately 576 megapixels, and at 60-90 frames per second - but the micro-movements of the eye allow people to notice as well. Video cards capable of producing a picture with 24k resolution and a frame rate of more than 500 FPS for each eye are unlikely to appear in the foreseeable future. eye's resolution flicker is generally no longer felt flicker at 500 hertz This means that the creators of Metaverse will have to make compromises for a long time to come. For example, has shown that a resolution of 1080 pixels per eye and 60-95 frames per second is enough for the "presence effect.” This is within the capabilities of modern graphics cards. But the slightest delays and jerks in the picture destroy this effect and irritate the user, so there should be no FPS slippage at all. Valve's research It is still unclear how the brain and psyche will react to a long systematic stay in virtual reality or the use of augmented reality. show that children are more "trusting" of VR than adults - this can instill in them incorrect patterns of interaction with the environment. Studies Despite Metaverse problems, it can greatly change people’s lives. How the Metaverse will improve users' lives The world of digital technology is highly fragmented. Websites, services, and games, not to mention local applications, exist in their isolated worlds. There are several major social networks, dozens of messengers, hundreds of thousands of games, and millions of websites - and almost every one of them is trying to be a different ecosystem. The sometimes falls into separate virtual worlds when run on different hardware platforms, making unable to play with each other. same online game Xbox and PlayStation users Why fragmentation is inconvenient and harmful You must have dozens or even hundreds of accounts to cover all relatives, friends, colleagues, and all sources of information and entertainment. These are corporate and personal messengers, e-mail services, social networks, Internet banks, game services, and websites. For example, I have already accumulated 259 actual entries in the password manager, 15-20 of which are actively used. This can irritate even experienced users. Sometimes, you need to find something or someone quickly, and the website or service does not even allow you to browse pages without registration. The very , especially if the email is needed. process of registration scares people away Users of different websites and services find it more difficult to find each other and cooperate. The quality of interaction falls - not everywhere is available, and not everywhere it works as it should. In any case, this is extra effort. Finding information is also more difficult - for example, search engines search poorly for the content of posts in messengers or "do not see" them at all. crossposting People's efforts are often devalued and wasted. If a person performs well in one ecosystem, he or she remains a nobody in any other ecosystem. Job search exchanges rarely consider a user's ranking on other exchanges. , and in-game values (loot) cannot be transferred from one ecosystem to another. There is no publicly available mechanism for monetizing user efforts and achievements. Achievements in one game mean nothing in another Social networks and messengers have partially reduced fragmentation. They replace chat rooms, forums, photo & video hosting, payment systems, job exchanges, and trading platforms, offering it all as a single set of services. The metaverse should be the next step here, too. It will transparently unite all existing and future ecosystems into one virtual world. WhatsApp, Youtube, Slack, Discord, and Hackernoon users will be able to gather around the same table to work together or discuss something - without registration or authorization via SMS. A Battlefield master will be able to show off his weapons to a Half-Life 3 newcomer and give him a grenade or two. All ecosystems and worlds of the Metaverse will be in the . It will be much easier for people to monetize their actions or items, whether a game achievement, a master class in a skill, or a beautiful digital drawing like in the Vietnamese game Axie Infinity, based on the Ethereum blockchain. For some people in developing countries, playing Axie Infinity is a major source of income. In the Philippines, authorities have taxed it. same economic space How to create a unified Metaverse The Metaverse cannot be "one big Facebook." It has to become a for various websites, services, games, and applications. In general - for any software code that runs on devices with processor and memory. single but decentralized platform The basis can be , thanks to which websites, social networks, games, and messengers will begin to "speak the same language" and will be able to exchange data. Mark Zuckerberg cites the W3C, a consortium that creates and implements standards for the web. The consists of hundreds of companies, communities, universities, government agencies, and individuals worldwide, and its standards are open and free to all. The same model could be used to develop standards for Metaverse. common standards W3C Such standards already exist and work. The allows various social networks, blogs, photo and video hosting, and messengers to share content transparently. The universal OAuth protocol allows it to log in to thousands of different websites under Google and Facebook accounts. Fediverse ecosystem The example of Fediverse may seem unfortunate because this ecosystem has not gained much popularity - its services are actively used by just over a million people worldwide. But Meta, Microsoft, and Epic Games have something Fediverse enthusiasts don't - billions of users, tens of thousands of employees, huge budgets, and influence in the industry. This greatly increases the chances of success, although it does not guarantee it. Why merging into the Metaworld might not happen? There are several reasons: , and it is still unclear what can make huge corporations like Google, Apple, Microsoft, and Amazon transparently share data. Often, companies try to "wall off" their ecosystems and block access to them from the outside. Data is the new oil Even if companies join their ecosystems to the Metaverse, they can use dirty tricks to attract users to them - for example, adding unique features and capabilities not available to others. That is, to repeat the "browser wars" and bury the unified world under a pile of incompatible "features." A seamless Metaverse with billions of users would require a precisely synchronized. This is incomparable to the scale of even the most popular online games. It may not be possible to implement the Metaverse without . huge number of powerful servers quantum computing Many other will also have to be created. For example, people need to transfer the Internet to new equipment with higher transmission speeds and minimum delays and rework its software protocols to meet new requirements. hardware and software technologies The Metaverse will require a new programming model that looks like a living and open-evolving platform where millions of users seamlessly move from one world to another. So far, no such model exists. The dystopia that somehow became a dream Fiction writers describe the world of the Metaverse in gloomy colors - but Meta, Epic Games, and Microsoft seem to consider it a positive phenomenon. Maybe the more natural, convenient, and useful to humans, smooth out the digital divide and the difference in living standards between the metropolises and the outback, and provide a fourth industrial revolution. Metaverse will indeed make technology However, it can be assumed that the fullest involvement in the digital world will result in the spread of to the entire population of the Earth. will entangle them in a network of VR headset sensors, allowing them to track every heartbeat. The into the virtual world and protect the planet from complete depletion of resources - but it could create an unprecedented level of social stratification. Real things assembled from atoms will become a sign of wealth, and most people will only be able to afford sets of numbers. "digital dictation" Human immersion in the Internet Metaverse will shift consumption Maybe the Metaverse is the future of the Internet, the logical stage in the development of computer technology. However, it is already clear that the realization of this concept will take quite a long time - Zuckerberg himself hopes for 5-7 years, but most likely, we are talking about decades. It is quite possible that over such a period, instead of Zuckerberg and Meta, quite will come to the fore and make the Metaverse part of reality. If the concept itself does not lose relevance by then. different visionaries and companies I also recommend you read: VR Technology and Metaverse Learning: Advantages and Disadvantages The Future of DeFi: Is DeFi Awaiting for Mass Adoption The 7 Craziest Financial Stories of 2021: Investing in Nothing Real Estate Tokenization Guide: How Does it Work? Real Estate in the Metaverse is Booming: is it Really Such a Crazy Idea?

MARKETER REAL ESTATE TECHNOLOGIES AS

marketer.tech

-- employees

Since n.d.

COMPANY RANKING

MARKETER REAL ESTATE TECHNOLOGIES AS

EVERGREEN INDEX #127

Representing this company? Click here to claim and customize this page!

Marketer Real Estate Technologies AS WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

MARKETER REAL ESTATE TECHNOLOGIES AS

marketer.tech

-- employees

Since n.d.

COMPANY RANKING

MARKETER REAL ESTATE TECHNOLOGIES AS

EVERGREEN INDEX #127

RELATED COMPANIESRANK

STORIES ABOUT MARKETER REAL ESTATE TECHNOLOGIES AS

Representing this company? Click here to claim and customize this page!

Marketer Real Estate Technologies AS WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!