Special Features Into the Darkness Featurette – Open the door into the dark world of The Boogeyman as the cast and crew share how the terrifying tale, based on Stephen King's classic short story, was crafted. Outtakes – It's not all just jump scares and bumps in the night. Join the cast for some lighthearted fun in the outtakes.

Home Entertainment Guide: October 2023

What’s there to watch on Netflix, Amazon Prime, Hulu, HBO Max, Disney+ and other streaming services? What should families know? Read more.

What’s popular on streaming this weekend?

Depending on how many streaming services you subscribe to, you have access to over 4,000 movies in the Horror genre. But is it easy to find them? Not exactly.

JustWatch: The app to make finding movies easy

Lo-fi Film Club” does not follow the narrative niceties of a straightforward documentary. There’s no agreed-upon series of events. After 30 years, members of the group called the Yellow Door Film Institute misremember details about films they watched or disagree on the sequence of events in their shared history.

Yellow Door: '90s Lo-fi Film Club

But none of this will surprise the games’ fans, who are presumably familiar with the movie’s eerie tone and still-expanding meta-narrative. Yet while there’s enough ambient dread in this “Five Nights at Freddy’s” feature to indicate why the ...

Five Nights at Freddy's

An alternate universe story wondering what the late 20 th century would have been like had the Soviets landed on the moon before the United States, when it was in space it was often thrilling but back on Earth it deteriorated into a whiny repetitive family soap opera.

When a TV series starts to leave you cold

The self-contained punchline that is Milli Vanilli gets a sympathetic exploration in the appropriately titled documentary Milli Vanilli.

Milli Vanilli

The twenty-something drama "Waiting for the Light to Change" is an impressive debut from director-cowriter Linh Chan. Set in a Michigan lake house during winter, it's a minimalist youth drama with lakefront atmosphere, a controlled, at times minimalist directorial style, and a cast that approaches the material with disarming naturalism.

Waiting for the Light to Change

Unfortunately, we couldn't find any streaming offers for The Persian Version. Leila ( Layla Mohammadi) is running down the street with a burqa over her face and cheeky swim bottoms to (not) match. From this first sequence,

The Persian Version

While Danilo is consumed by drugs and revenge, Carlitos approaches La Bombonera, which roars in anticipation of its next idol, and meets a girl. El Fuerte has another boss and the blood keeps flowing. Carlitos skips the AFA's pre-match preparation to go to ...

Apache: La vida de Carlos Tevez

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When we think of sci-fi, we often picture bleak, dystopian futures—worlds where humanity is fighting for survival in apocalyptic wastelands. Films like The Matrix, Mad Max, and Blade Runner have defined this genre for decades, painting a dark picture of what’s to come. But what if sci-fi didn’t have to be a prophecy of doom? What if, instead, it could offer hope, creativity, and a vision of a better future? That's where Artisans of Time comes in. Artisans of Time is a regenerative sci-fi script that breaks free from the apocalyptic narrative and presents a utopian world of technological and creative abundance. This project isn't just a story about the future—it's a mission to show the power of women, innovation, and imagination in shaping a brighter tomorrow. You can still include classic Hero's Journey or Save the Cat elements—like the call to adventure, meeting the mentor, and crossing the threshold—without relying on the standard "man battles apocalyptic future" setting. There's plenty of room to explore personal growth, challenges, and transformation in more hopeful and regenerative worlds. A New Model of Storytelling As someone with a degree in creative writing, and a background in human rights, ancient cultures, emerging tech, regenerative farming and biodiversity, as well as being a bit on the weird side, I’ve always been passionate about stories that challenge societal norms and offer fresh perspectives. With Artisans of Time, the goal is to create a new model of filmmaking—one that isn’t centered around fear, destruction, or dystopia. Instead, they’re building a future where technology is used for good, where creativity thrives, and where we’re inspired by the possibilities of what humanity can achieve. Hey, because isn’t sci-fi the template for imagining the future? Just look at Jules Verne predicting submarines and video calls! So why can’t we imagine a rich and abundant future where there's enough for everyone, freedom to explore our creativity, and a thriving, abundant natural world? The film’s protagonist, Emma, is a hardware artist—a creator in a world where technological invention is restricted to an elite class. Her struggle for recognition mirrors the challenges faced by women in STEM fields today, fighting for equality, respect, and opportunities to contribute. Emma’s journey is about much more than rebellion—it’s about democratizing technology and envisioning a future where innovation benefits everyone, not just the privileged few. Recognition and Support Since completing the script, Artisans of Time has already garnered attention, earning a Merit Award at the Big Apple Film Festival. But that’s just the beginning. As part of Artizen Fund Season 4, we’ve also been accepted into several key funds and initiatives that support groundbreaking projects like this: Commons Fund for public goods pioneers


AI Filmmaking Fund for generative storytellers


Immersive Worlds Fund for spatial community-building


Artizen Fund for human creativity These matching funds play a critical role in helping us bring renegade projects like this to life. Every NFT sale and contribution helps us continue building the Artisans of Time world and telling stories that matter. Expanding Into Immersive Worlds But Artisans of Time is more than just a film—it’s the start of something bigger. With a background in web3 game marketing and development, my vision is to expand this story into an immersive world where people can engage, create, and make an impact. Imagine a game where players are rewarded for taking real-world positive environmental actions and can interact with their own regenerative AI chatbot coach. But it doesn't stop there—Artisans of Time could also include AR/VR elements, where you look at your current city and imagine it transformed into the utopian world of Artisans of Time, filled with trees, plants, and clean energy solutions. Artisans of Time lends itself perfectly to game development and immersive storytelling. It’s a world where the audience doesn’t just watch the story unfold—they participate in shaping the narrative and envision a regenerative future. A Unique Look Inspired by Imagination Many of us grew up in an era filled with Fraggle Rock, The Labyrinth, and the magical worlds of Jim Henson, and would love the opportunity to bring those rich, bohemian, real-life textures into an immersive world. Visually, Artisans of Time is something truly special. I’ve developed a 3D storytelling world that is diverse, inclusive, and technologically advanced, but still deeply human and artistic. It’s detailed, immersive, and full of life, offering a space where every element of the world contributes to the broader narrative. Why Now? We live in a time when the stories we tell have a profound impact on the way we view the future. Sci-fi has always been a space where we explore possibilities, but too often those possibilities are dark and dystopian. With Artisans of Time,  we can shift the narrative toward something more positive—something that inspires us to think creatively, innovate, and build a world that benefits everyone. Isn’t that the reason why we are in web3 anyway? Regenerative storytelling can inspire real-world change. By creating a story that highlights the importance of inclusion, creativity, and sustainability, we can encourage people to think differently about the future. About Artizen Fund The Artizen Fund is all about decolonizing impact funding, making it more democratic, and levelling the playing field for creators. It supports projects that are off the beaten path, often regenerative in nature, and focused on creating real change. By purchasing NFTs or contributing, you're helping to fund bold, creative work like Artisans of Time, while ensuring that diverse voices and ideas have the opportunity to thrive. Your support helps projects move forward while making impact funding more accessible to everyone When we think of sci-fi, we often picture bleak, dystopian futures—worlds where humanity is fighting for survival in apocalyptic wastelands. Films like The Matrix , Mad Max , and Blade Runner have defined this genre for decades, painting a dark picture of what’s to come. But what if sci-fi didn’t have to be a prophecy of doom? What if, instead, it could offer hope, creativity, and a vision of a better future? The Matrix Mad Max Blade Runner That's where Artisans of Time comes in. Artisans of Time Artisans of Time is a regenerative sci-fi script that breaks free from the apocalyptic narrative and presents a utopian world of technological and creative abundance. This project isn't just a story about the future—it's a mission to show the power of women, innovation, and imagination in shaping a brighter tomorrow. Artisans of Time You can still include classic Hero's Journey or Save the Cat elements—like the call to adventure, meeting the mentor, and crossing the threshold—without relying on the standard "man battles apocalyptic future" setting. There's plenty of room to explore personal growth, challenges, and transformation in more hopeful and regenerative worlds. Save the Cat A New Model of Storytelling As someone with a degree in creative writing, and a background in human rights, ancient cultures, emerging tech, regenerative farming and biodiversity, as well as being a bit on the weird side, I’ve always been passionate about stories that challenge societal norms and offer fresh perspectives. With Artisans of Time , the goal is to create a new model of filmmaking —one that isn’t centered around fear, destruction, or dystopia. Artisans of Time new model of filmmaking Instead, they’re building a future where technology is used for good, where creativity thrives, and where we’re inspired by the possibilities of what humanity can achieve. Hey, because isn’t sci-fi the template for imagining the future ? Just look at Jules Verne predicting submarines and video calls! So why can’t we imagine a rich and abundant future where there's enough for everyone, freedom to explore our creativity, and a thriving, abundant natural world ? sci-fi the template for imagining the future rich and abundant future enough for everyone, freedom to explore our creativity, and a thriving, abundant natural world The film’s protagonist, Emma, is a hardware artist —a creator in a world where technological invention is restricted to an elite class. hardware artist Her struggle for recognition mirrors the challenges faced by women in STEM fields today, fighting for equality, respect, and opportunities to contribute. Emma’s journey is about much more than rebellion—it’s about democratizing technology and envisioning a future where innovation benefits everyone, not just the privileged few. democratizing technology Recognition and Support Since completing the script, Artisans of Time has already garnered attention, earning a Merit Award at the Big Apple Film Festival. But that’s just the beginning. As part of Artizen Fund Season 4 , we’ve also been accepted into several key funds and initiatives that support groundbreaking projects like this: Artisans of Time Artizen Fund Season 4 Commons Fund for public goods pioneers AI Filmmaking Fund for generative storytellers Immersive Worlds Fund for spatial community-building Artizen Fund for human creativity Commons Fund for public goods pioneers Commons Fund for public goods pioneers Commons Fund AI Filmmaking Fund for generative storytellers AI Filmmaking Fund for generative storytellers AI Filmmaking Fund Immersive Worlds Fund for spatial community-building Immersive Worlds Fund for spatial community-building Immersive Worlds Fund Artizen Fund for human creativity Artizen Fund for human creativity Artizen Fund These matching funds play a critical role in helping us bring renegade projects like this to life. Every NFT sale and contribution helps us continue building the Artisans of Time world and telling stories that matter. Expanding Into Immersive Worlds But Artisans of Time is more than just a film—it’s the start of something bigger. With a background in web3 game marketing and development, my vision is to expand this story into an immersive world where people can engage, create, and make an impact. Artisans of Time Imagine a game where players are rewarded for taking real-world positive environmental actions and can interact with their own regenerative AI chatbot coach. But it doesn't stop there— Artisans of Time could also include AR/VR elements, where you look at your current city and imagine it transformed into the utopian world of Artisans of Time , filled with trees, plants, and clean energy solutions. Artisans of Time Artisans of Time Artisans of Time lends itself perfectly to game development and immersive storytelling. It’s a world where the audience doesn’t just watch the story unfold—they participate in shaping the narrative and envision a regenerative future. Artisans of Time A Unique Look Inspired by Imagination Many of us grew up in an era filled with Fraggle Rock , The Labyrinth , and the magical worlds of Jim Henson, and would love the opportunity to bring those rich, bohemian, real-life textures into an immersive world. Fraggle Rock The Labyrinth Visually, Artisans of Time is something truly special. I’ve developed a 3D storytelling world that is diverse, inclusive, and technologically advanced, but still deeply human and artistic . It’s detailed, immersive, and full of life, offering a space where every element of the world contributes to the broader narrative. Artisans of Time diverse, inclusive, and technologically advanced, but still deeply human and artistic Why Now? We live in a time when the stories we tell have a profound impact on the way we view the future . stories we tell have a profound impact on the way we view the future Sci-fi has always been a space where we explore possibilities, but too often those possibilities are dark and dystopian. With Artisans of Time ,  we can shift the narrative toward something more positive—something that inspires us to think creatively, innovate, and build a world that benefits everyone . Isn’t that the reason why we are in web3 anyway? Artisans of Time inspires us to think creatively, innovate, and build a world that benefits everyone Regenerative storytelling can inspire real-world change. By creating a story that highlights the importance of inclusion, creativity, and sustainability, we can encourage people to think differently about the future. About Artizen Fund About Artizen Fund The Artizen Fund is all about decolonizing impact funding, making it more democratic, and levelling the playing field for creators. Artizen Fund It supports projects that are off the beaten path, often regenerative in nature, and focused on creating real change. By purchasing NFTs or contributing, you're helping to fund bold, creative work like Artisans of Time , while ensuring that diverse voices and ideas have the opportunity to thrive. Your support helps projects move forward while making impact funding more accessible to everyone Artisans of Time

Artisans of Time: Reimagining Sci-Fi & Building a Regenerative Future

Over the past decade, the word ‘startup’ has become synonymous with quick success and often quick failure. It’s something many of us have considered at least once: quit your day job and build a startup! If only things were that simple. Like any other venture, startup building quickly stopped being a dream to be chased and turned into science. It’s not an exact one, but it’s something that can be replicated and as such, taught. Why Do We Try? Before dreamers with bright eyes and eager souls have their dreams crushed by the harsh reality, let’s get one thing out of the way: startup-building is a business. After hundreds of success stories where an idea turns into a product and said product supports the creator for the rest of their days, we can be sure that it’s no longer the goal. Not only because progress leaps faster and faster so yesterday’s cutting-edge idea will absolutely be surpassed tomorrow. Because we’ve grown, and we see that sometimes it’s easier to create and sell than to create and support. Today, startup building is a business of launching and selling businesses. We earn from sales; not from operational income. That means there are people whose job it is to create potentially successful projects and make sure they are bought. The obvious question is what makes one startup better than the other? An idea? No. An execution? Not exactly. The right place and the right time. That’s why we are going to talk about chasing that perfect billion-dollar approach. The Agony Of Choice Many startup builders search for an idea within their own minds. After days and hours of searching and thinking (there’s really a lot of just thinking involved), the idea arrives. But that’s when our brains usually play a cruel joke on us. One of the trickiest cognitive distortions makes us find millions of arguments in favor of whatever we come up with. The idea is immediately exciting and we are ready to act yesterday with absolute determination and faith that success is the only option. We get blinded by the shiny perspective. Do I need to say more? We know the sad end to this story. That’s why the most viable path is taking something that already exists and making it different. Or rather, different enough to be better. When you see a functional and popular product, whether you use it yourself or just watch from the sidelines, you witness the ups and downs. Everything that normally would require months of research and thousands of dollars is already done. And if you are active in the community dedicated to said product, chances are, you know exactly what the users want. Every controversial executive decision and every backfired attempt to improve a product would be visible and available to you. This is an actual way to learn from someone else’s mistakes and successes. It’s always harder to be a pioneer since trial and error is the only path forward. When you follow a road already traveled, you know what to look out for. As long as you aren’t stepping into copyright infringement, everything is fair game. Copycat products often become successful on their own. Such was a story with Kickstarter and Indiegogo. While the latter platform didn’t replace the original one, both have its share of frequent users. Occasionally though, copycats outperform their predecessors specifically because they manage to change one crucial element that wasn’t considered in the original project. This approach doesn’t just save money and time; it allows us to look past our own illusions of what an ideal product can and should be. It teaches us to follow the demands and dry statistics rather than dreams. And the business of selling businesses is more about facts than it is about fantasies. Outside Influences Great, now we know what to do. But what should we look for in a startup we’re planning to replicate? Contrary to popular belief, it’s nothing flashy. Focusing on the least entertaining but most relevant actual facts is the right way to go. Those include income, margin, investments, funding, and so on. While attractive clickbait headlines that take online media by storm might seem more exciting, they don’t necessarily pave the road to success. In a highly competitive market, it’s vital to understand that choosing a startup is a process akin to trading. Those who approach this business emotionally tend to lose. Take it in your stride, research, and prepare. Preaching To The Choir It’s entirely possible that even with the intent of selling, you will still end up leading the project through its launch and first steps. This means you will have to attract users and prove that your startup is needed and wanted by the masses. When it comes to marketing a copycat project, your best bet is to approach the already interested audience. Think of it as being the headliner after a warmup act. Make sure your campaign is clear and open, people need to know how your project differs from the original one and why it is better. That small or big change you’ve made is what you build your campaign around. Instead of using buzzwords, make sure your product speaks for itself. The best analogy here is probably streaming platforms. We have more than a few, yet each one attracts the viewers with its own niche. A controversial decision by Netflix to ban password sharing led to nearly all competitors chiming in and reminding of the advantages they can offer. Such is the way of the market. Ultimately, the idea behind building a startup that would succeed and sell lies in distancing yourself from what you are creating. It works both as a metaphor for passing the reins over to the next project owner and for freeing the product from your own expectations. Those are the two issues that affect every startup creator the most and, as such, they are the ones we have the hardest time letting go of. Follow me on LinkedIn. Check out my website. Over the past decade, the word ‘startup’ has become synonymous with quick success and often quick failure. It’s something many of us have considered at least once: quit your day job and build a startup! If only things were that simple. Like any other venture, startup building quickly stopped being a dream to be chased and turned into science. It’s not an exact one, but it’s something that can be replicated and as such, taught. Why Do We Try? Before dreamers with bright eyes and eager souls have their dreams crushed by the harsh reality, let’s get one thing out of the way: startup-building is a business. After hundreds of success stories where an idea turns into a product and said product supports the creator for the rest of their days, we can be sure that it’s no longer the goal. Not only because progress leaps faster and faster so yesterday’s cutting-edge idea will absolutely be surpassed tomorrow. Because we’ve grown, and we see that sometimes it’s easier to create and sell than to create and support. Today, startup building is a business of launching and selling businesses. We earn from sales; not from operational income. That means there are people whose job it is to create potentially successful projects and make sure they are bought. The obvious question is what makes one startup better than the other? An idea? No. An execution? Not exactly. The right place and the right time. That’s why we are going to talk about chasing that perfect billion-dollar approach. The Agony Of Choice Many startup builders search for an idea within their own minds. After days and hours of searching and thinking (there’s really a lot of just thinking involved), the idea arrives. But that’s when our brains usually play a cruel joke on us. One of the trickiest cognitive distortions makes us find millions of arguments in favor of whatever we come up with. The idea is immediately exciting and we are ready to act yesterday with absolute determination and faith that success is the only option. We get blinded by the shiny perspective. Do I need to say more? We know the sad end to this story. That’s why the most viable path is taking something that already exists and making it different. Or rather, different enough to be better. When you see a functional and popular product, whether you use it yourself or just watch from the sidelines, you witness the ups and downs. Everything that normally would require months of research and thousands of dollars is already done. And if you are active in the community dedicated to said product, chances are, you know exactly what the users want. Every controversial executive decision and every backfired attempt to improve a product would be visible and available to you. This is an actual way to learn from someone else’s mistakes and successes. It’s always harder to be a pioneer since trial and error is the only path forward. When you follow a road already traveled, you know what to look out for. As long as you aren’t stepping into copyright infringement, everything is fair game. Copycat products often become successful on their own. Such was a story with Kickstarter and Indiegogo. While the latter platform didn’t replace the original one, both have its share of frequent users. Occasionally though, copycats outperform their predecessors specifically because they manage to change one crucial element that wasn’t considered in the original project. This approach doesn’t just save money and time; it allows us to look past our own illusions of what an ideal product can and should be. It teaches us to follow the demands and dry statistics rather than dreams. And the business of selling businesses is more about facts than it is about fantasies. Outside Influences Great, now we know what to do. But what should we look for in a startup we’re planning to replicate? Contrary to popular belief, it’s nothing flashy. Focusing on the least entertaining but most relevant actual facts is the right way to go. Those include income, margin, investments, funding, and so on. While attractive clickbait headlines that take online media by storm might seem more exciting, they don’t necessarily pave the road to success. In a highly competitive market, it’s vital to understand that choosing a startup is a process akin to trading. Those who approach this business emotionally tend to lose. Take it in your stride, research, and prepare. Preaching To The Choir It’s entirely possible that even with the intent of selling, you will still end up leading the project through its launch and first steps. This means you will have to attract users and prove that your startup is needed and wanted by the masses. When it comes to marketing a copycat project, your best bet is to approach the already interested audience. Think of it as being the headliner after a warmup act. Make sure your campaign is clear and open, people need to know how your project differs from the original one and why it is better. That small or big change you’ve made is what you build your campaign around. Instead of using buzzwords, make sure your product speaks for itself. The best analogy here is probably streaming platforms. We have more than a few, yet each one attracts the viewers with its own niche. A controversial decision by Netflix to ban password sharing led to nearly all competitors chiming in and reminding of the advantages they can offer. Such is the way of the market. Ultimately, the idea behind building a startup that would succeed and sell lies in distancing yourself from what you are creating. It works both as a metaphor for passing the reins over to the next project owner and for freeing the product from your own expectations. Those are the two issues that affect every startup creator the most and, as such, they are the ones we have the hardest time letting go of. Follow me on LinkedIn . Check out my website . LinkedIn website

How to Snatch A Successful Startup: Don’t Hunt New Ideas

Delusional Opt Out: What Are You Opting Into?

বিভ্রান্তিকর অপ্ট আউট: আপনি কি নির্বাচন করছেন?

Wahnhaftes Opt-Out: Wofür entscheiden Sie sich?

Opción de exclusión delirante: ¿En qué estás optando?

Désinscription délirante : à quoi optez-vous ?

भ्रमपूर्ण ऑप्ट आउट: आप क्या चुन रहे हैं?

妄想オプトアウト: 何をオプトインしますか?

망상 선택 해제: 무엇을 선택하시겠습니까?

Opção de exclusão delirante: o que você está optando?

Бредовый отказ: на что вы соглашаетесь?

Sanrısal Opt Out: Neyi seçiyorsunuz?

Từ chối ảo tưởng: Bạn đang chọn tham gia điều gì?

妄想选择退出：您选择加入什么？

Back in 2020, 's brand was worth a whopping , while PepsiCo's brand was valued at $70.9 billion. The time-honored competition between Pepsi and Coca-Cola is legendary in marketing, still influencing the drink market, global marketing, peoples’ choice of product, and brand loyalty. For over a century, this battle has evolved from a taste test to today’s online advertisement. This article delves into the creativity and strategies Pepsi and Coca-Cola implore to win customers worldwide; in this article, we will examine their battles, advertisement strategies, and how they adjust to changing customer tastes to keep their storied rivalry living. Coca-Cola $84.86 billion Background In , Coca-Cola first came to life. It all began when Dr. John S. Pemberton, a pharmacist, created a soft drink that had a unique taste meant to be sold at soda fountains. Frank Robinson his bookkeeper named the drink “Coca-Cola” and also crafted the logo in his handwriting; Coca-Cola was publicized as a stress-relieving drink. 1886, in Atlanta, Georgia On the other hand, in , Pepsi originally called “Brad’s Drink” was created by Caleb Bradham a pharmacist from New Bern, North Carolina. Brad’s Drink was later renamed Pepsi-cola in 1893, this change of name was inspired by the digestive aid; pepsin, and kola nuts which were used in the recipe. Pepsi was promoted as a tasty and healthy digestion-aiding beverage. 1893 \When Coca-Cola started its marketing journey, emphasis was laid on how refreshing and satisfactory it was. The brand was ahead of the game as it was the first to use branded merchandise, by distributing items like calendars and clocks with their logos on it to promote their brand. In 1916 Coca-Cola decided to switch up its marketing tactics with the introduction of the popular bottle shape; this made it different, and more recognizable in different places. In 1927 they created the largest soda fountain in the world. At first, Pepsi started by promoting its health benefits, strategically placing itself as a digestive aid. During the great depression that occurred in the 1930s, Pepsi became popular for selling double the amount of soda for the same price as Coca-Cola ( that is, 12 ounces of the beverage for the same price as 6 ounces of Coca-Cola) this became their unique selling point.             Pepsi came up with another approach in the 1960s which was the “Pepsi Generation” campaign,  they tried connecting with younger people; this act was the starting point of the famous Cola wars with Coca-Cola. Key Marketing Battles In the famous taste battle between Pepsi and Coke, the numbers show who's winning. In 2020, Coke had a big chunk of the market, with . This tells us a lot about what people like and how loyal they are to these brands. 43.7%, while Pepsi had 24.1% The Cola Wars represents one of the most notable marketing showdowns in marketing history, embodied by the Pepsi generation campaign. It all began in the year 1975 when Pepsi organized a blind taste test to see which product people liked better, Pepsi or Coca-Cola. This made Pepsi very famous, Coca-Cola could not just watch but felt the need to do something. In 1985, Coca-Cola responded by changing its recipe to “ ”, this move had no positive outcome; eventually they brought back their original recipe and called it “Coca-Cola Classic”. It was a valuable learning experience for both companies. New Coke Right from time, backing up a product with a famous person has always been a powerful marketing tool, companies believe that having a celebrity support a particular product will make people have more interest in it. Pepsi and Coca-Cola have thoroughly utilized these tactics, and prominent figures like Michael Jackson and Britney Spears have endorsed Pepsi. On the one hand, Coca-Cola has endorsed icons like Selena Gomez, Marilyn Monroe, and others recently. These endorsements, not only boost the brand’s visibility; it also contribute to shaping its identity by connecting it with the irresistible appeal and charisma of celebrities that support them. Lately, staying healthy has been a priority for a lot of people, companies like Pepsi and Coca-Cola have taken note of this, and they have adapted to this trend by expanding their options, adding healthier choices like juice, water, and drinks that contain fewer calories; their advertisements are also changing emphasizing the nutritional value of these products. This change highlights how important it is for companies to keep the needs of people in mind. Comparative Analysis of Marketing Strategies At first, Marketing was usually all about reaching large groups of people based on age, gender, and income. However, today’s marketing is about targeting specific individuals and customizing messages just for them. Companies now make use of data analytics to figure out people’s interests and behaviors, and then send messages that resonate. Change like this reflects an understanding that in a diverse world, a generic approach will not be effective because people's preferences cannot be the same in a globalized market. Over time, advertising has changed. At the start we used to see ads on traditional platforms like TV and newspapers, now we see them on the internet and social media; every form of advertisement has its benefits. TV ads reach a large group of people while online advertisements reach specific individuals only. Social media has changed marketing a lot, companies can now reach their customers right away and get feedback; the best part is with online advertisement we can measure how well it works through metrics like clicks and shares. With this, companies can identify areas for improvement and adjust their ads to get good results. Brands' messaging and positioning have gone through massive change too, in the past, Brands only emphasized their products’ features and benefits. But now through storytelling, they create an emotional connection with people; they do not want to be just providers of goods and services alone, they want to be like friends who share the same dreams, values, and worries. This is about building strong bonds with people and fostering dedication even in a saturated market. Iconic Campaigns and Their Impact In the 1980s, Pepsi came up with a brilliant idea called the “ ” It was a blind taste test where people did not know which of the sodas they were drinking, Pepsi or Coca-Cola. This was a daring move that boosted Pepsi's sales and positioned it as a confident, unconventional, youth-oriented brand. Another remarkable campaign was “The Choice of a New Generation”, this campaign featured celebrities of that time making Pepsi much cooler for younger people. Pepsi Challenge On the other hand, Coca-Cola has a natural talent for creating campaigns that make us feel warm and connected. Remember the ” ” campaign? Which featured bottles with customized names, it made buying a soda feel so personal and fun. It strengthened  Coca-Cola as a brand that was about bringing people together. Who can forget those Christmas trucks? “ ” ads always marked the start of a festive season, making us feel very excited; Coca-Cola sure knows how to spread happiness and celebration. Share a Coke The holidays are coming The way people see Pepsi and Coca-Cola was influenced by these advertising efforts. Pepsi is known as a brand that is cool and daring, having a desire to challenge existing ways of doing things and exploring new possibilities. Coca-Cola, conversely has positioned itself as a classic symbol that brings people together, making moments happier and more enjoyable. The Role of Innovation in Marketing When a new product is launched it captures people's attention, and brings excitement; using initiative marketing techniques like sneak pics and collaborating with famous people makes the whole experience very exciting. The packaging of a product is not just about aesthetics; it is about making sure they are easy to use, suitable for the environment, and gives a pleasant experience when it is being unboxed.  Coca-Cola bottles with people's names on them or Amazon user-friendly packaging can be taken as an example; it shows how packaging can make a brand look unique and influence consumers' preferences. The way brands connect with people has changed through digital marketing, they now make use of social media platforms, super cool digital encounters, and customized emails making the connection with consumers more personal and fun. Nike uses AR to launch their sneakers, and Spotify makes playlists just for you;  using new technologies to make memorable experiences that people love, makes customers stay loyal to the brand. Global Reach and Localization Strategies Coca-Cola and Pepsi are experts at adjusting their marketing tactics to fit different global markets. They don't just translate words they also change colors, themes, and messaging to match different local cultures. Coca-Cola's “ ” campaign was themed universally around joy and being together; local celebrities were featured and things in cultural reference to different cultures were also used to make the connection feel more personal for the people there. Open Happiness Understanding and respecting cultural differences is crucial. Coca-Cola and Pepsi have learned this aspect; Pepsi's journey to India is a good example, during Pepsi's expansion into India they didn't just advertise their product but also engaged in a big part of the Indian culture which was cricket. This way, they became an integral part of Indian recreation activities. Coca-Cola's strategy in China shows that adapting to local culture can be successful, They incorporated Chinese symbols and partnered with popular artists to be well-known to Chinese people. Conversely, Pepsi had issues with the Philippines because of a branding mistake that did not respect their local custom. This highlights the challenges that follow global marketing. The Current State of Battle Pepsi has relied heavily on entertainment, teaming up with notable stars and important occasions to win young people over. Focusing on digital platforms and social media engagements allowed them to create interactive and viral content that gets people talking and sharing online. On the other hand, Coca-Cola focuses on that give people a feeling of joy, togetherness, and shared experience; their “open happiness” and Share a Coke” can be used as an example, it has been successful in promoting a positive brand image across different regions. emotional branding with campaigns Regardless of the competition, Coca-Cola maintains a lead worldwide because its brand is loved by people wherever you go. However, Pepsi is making major progress in certain markets by offering healthier snacks and drinks people want currently. Both Pepsi and Coca-Cola have dedicated fans though customers are leaning toward healthier, low-sugar, and eco-friendly alternatives. In the future, Pepsi and Coca-Cola are striving to be more than just companies that make drinks. Coca-Cola is working hard to be eco-friendly by reducing its emissions and making its packaging easier to reutilize. Meanwhile, Pepsi is also big on sustainability but is investing in digital technology to make sure customers have a wonderful experience with their brand. Final Thoughts The Pepsi vs. Coca-Cola clashes teach us an invaluable lesson about outperforming in marketing. These brands have been struggling for ages, changing their strategies constantly to stay relevant; from creative ads to digital excitement. They have adjusted to what people care about, their rivalry is not just about the products, it is all about the fluid nature of marketing. Watching them, we learn how brands can continue to develop and connect with customers,  now and in the years to come.

Pepsi vs Coca-Cola: A Marketing Battle for the Ages

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Just because logic proved useful in the physical sciences doesn't mean it's applicable everywhere, especially in the field of human affairs. We built a logic-run world because it gives us a sense of control. But that's merely an illusion. The following is a summary of ideas shared in 2 of his books on and . To sum it up: Rory Sutherland marketing creativity "Our conscious mind tries hard to preserve the illusion that it deliberately chose every action you have ever taken; in reality, in many of these decisions it was a bystander at best and much of the time it did not even notice the decision being made." Cracking the (human) code Suppose we allow logical people to run the world. In that case, we only discover logical solutions (The world would look similarly to how currently writes - it seems like a good piece, but upon closer inspection, it's clearly written by AI (This statement is not going to age well 😁)).  But in real life, things aren't logical, they are psycho-logical. There are two reasons for people's behavior: Ostensibly logical reasons—the real reason. ChatGPT The real reason is never the logical reason. We just like to pretend it is. Large parts of human behavior are like cryptic crosswords: things aren't what they seem on the surface. Psycho-logic Humans are deeply social, and in fields such as economics, policy, politics, etc, treating humans as rational agents is being blind to reality. Sutherland gives an example of the Hilary-Trump candidacy in 2016. Trump's election was blamed on stupid and uneducated voters. But Rory argues that hyper-dependence on prediction data and mathematical models on Hilary's side was the issue. Clinton's strategist told her to skip Wisconsin because the data predicted it would vote Democrat. But what his data-driven predictions missed out on was real-life observations such as: Wisconsin has always been an eccentric state politically, so it couldn't offer a guarantee. Trump was gathering stadiums, whereas Hilary had sparse crowds. One of the promises Trump ran with was 'We're gonna build a wall, and Mexicans will pay for it." We all knew he was not going to, right? But the thing is, he doesn't need to build the wall - he just needs people to believe that he might. Hilary thought like an economist, whereas Trump was a game theorist. In the pretend world, we're playing rational, but in the real world, we're emotional, and Trump tapped into that. Logic in business In a mechanical system, such as a machine, one thing serves a narrow purpose. The human systems are complex, therefore things can have multiple uses depending on the context. Just because we don't know why something works, we shouldn't discard it, like religion or silly-looking ad campaigns. If you were a business owner whose product is not selling well which one would you suggest to a board? A) Reduce the price. B) Feature more ducks in the ads. It seems like nonsense, but reality shows that B is the correct answer, and it's been shown time and again. And yet, if you stood in front of a board, you'd propose A because that sounds logical. Board meetings Bureaucrats or big company executives become risk-averse and, therefore, begin to demand logic out of fear of losing control. But logical solutions fail because logic requires universally applicable laws that human behavior does not adhere to. For example, there are two equally potent yet contradictory ways to sell a product: a) Not many people own this, so it must be good (scarcity). b) Many people own this, so it must be good (ubiquity). Or, imagine entering a boardroom with these pitches: What people want is a really cool vacuum cleaner (Dyson) And the best part of this is that people will write the entire thing for free! (Wikipedia) I confidently predict that the great enduring fashion of the next century will be a coarse, uncomfortable fabric that fades unpleasantly and takes ages to dry. To date, it has been largely popular with indigent laborers. (Jeans) People will be forced to choose between three or four items and love it. (McDonald's) And best of all, the drink has a taste that consumers say they hate. (Red Bull) Just watch as perfectly sane people pay $5 for a drink they can make at home for a few pence. (Starbucks) Contrary to physics, in psychology, two or more things can be true at the same time. Rory claims businesses that fixate on logic and corporate spreadsheets rather than psychology fail. Businesses that focus on logic are illogical. Context is everything In his book Skin in the Game, Taleb gives an example of someone's seemingly contradictory account of his political position: 'At the federal level, I am a Libertarian. At the state level, I am a Republican. At the town level, I am a Democrat. In my family, I am a Socialist. And with my dog, I am a Marxist.' This is the most honest account you could find, and it's true for almost everyone in any field of their lives, including business. Ideas that don't make sense Sutherland argues that great marketing ideas are often built around a profoundly irrational core. Below are 11 rules he developed over the years: The opposite of a good idea can also be a good idea. Don't design for the average. It doesn't pay to be logical if everyone else is being logical. The nature of our attention affects the nature of our experience. A flower is simply a weed with an advertising budget. The problem with logic is that it kills off magic. A good guess which stands up to observation is still science. So it is a lucky accident. Test counterintuitive things only because no one else will. Solving problems using rationality is like playing golf with only one club. Dare to be trivial. If there were a logical answer, we would have found it. Sign up for my , to get these straight to your inbox on Tuesdays ♥️ newsletter Also published . here

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