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When hearing about the behemoth " " podcasts may be among the last things to cross your imagination. After all, it's not hours-long, stuffed dialogues that get the viewer through a dozen various emotions that fueled the platform's unmatched popularity and catapulted it among the top apps with the most considerable penetration rates. TikTok The short-form videos condensed the whole meaning and purpose of the piece of content in a matter of sentences and hooked users by delivering information in the most straightforward and captivating ways. Through its appeal and mainstreamness, TikTok can reach more than adults monthly. It sees its popularity going nowhere anytime soon, especially now that podcasters are getting a taste of the benefits it can deliver. 1 billion TikTok has lately embraced new purposes and become a thriving ecosystem for podcasters to have a louder voice and connect with the categories of internet users they're targeting. And because of Monolith, the large-scale, real-time recommendation system embedded in TikTok's algorithm made it such a reliable platform for those desiring content tailored to their needs and preferences, podcasters or aspiring podcasters can conduct their work with more support. And as seasoned podcasters are well aware, the journey to a thriving audience involves a multifaceted strategy. TikTok, coupled with niche tools and services designed to , excels beyond compare among social media platforms. help content creators in their quest for audience growth So, how can a platform designed and aggrandized for briefly summarized content become such a haunted tool for the opposite type of video? And what are some examples of world-famous podcasters who nailed it? Gen Z looks at podcasts as a leading source of information. Gen Z unearths fresh podcasts at a speed rate incomparable with any other generation, being the first ones flocking to the platform and slowly leaving others such as heavyweight Facebook and Instagram behind. Longing for a piece of the pie represented by the booming popularity of TikTok podcast viewing, quick-on-the-uptake platforms have mobilized in their attempt to meet the changing demands of this growing watcher category through features and options similar to those of TikTok. Spotify, the most revered music platform at the moment, has long expanded beyond its initial scope of allowing independent artists in their developmental stages and giant record labels to upload content, fairly paying each contributor for their share. Spotify is now a platform where podcasters are at home, and more and more look to it to boost their content's popularity and reach. Yet, it's premature and rushed to claim that Spotify will go as far as TikTok succeeded in the podcast game and build such a kingdom. Podcast creators are migrating to TikTok for its unparalleled potential Creators can use numerous ways to promote their channels and content on TikTok. Probably one of the most straightforward and accessible methods is to take the route of comments. That section allows users to share their thoughts, which often take the form of means to make one's digital offerings acknowledged. Undoubtedly, TikTok couldn't have made it among the myriad platforms aimed at publicizing podcasts without a specifically designed feature. In light of an increasingly refined user base, the " " section is precisely what a podcaster or any other type of long-format content creator needs to grow their following and gain notoriety based on their exact type of content. This focal point of the platform wins organic growth for any type of podcaster because it recommends videos after analyzing the user interests instead of how large the account's following is. Genuine effort is at play here! Those searching for videos on human evolution shouldn't be obscured by content speculating on the world's state a century from now. For Your Feed Celebrity Memoirs Book Club – one of the most successful stories to look to With over 305k followers at the moment and a growing cohort of viewers familiar with this podcast, Celebrity Memoirs Book Club has grown from serving a small user base of several hundred to a score that doesn't stop rising. This weekly podcast began over three years ago and has built a passionate following ever since on their platform. What fueled its ascension to popularity are the topics approached, serving as a fantastic means to help those with tight schedules learn the highlights in the celebrity world. After all, who wouldn't want to skip the part where they consume endless hours of content just to extract an essential that could have otherwise been delivered more succinctly and less boringly? Not to mention the pandemic of deceptive clickbait and misleading headlines that are the bane of today's online world. Celebrity Memoirs Book Club is the channel where today's internauts repelled by lengthy memoirs can elevate their knowledge about celebrities, famous individuals, and everything noteworthy. By looking at the hosts' ways of delivering their message and having watchers glued to their displays, more podcasters aspiring to achieve tremendous fame can take their efforts to the next level. Diary of a CEO – another example of a well-done job For the business world has always been one of the hottest (and most complex) topics; having interested parties wrap their heads around it, the podcasters approaching this topic in the savviest and cleverest ways are on the path to achieving unmatched success. Diary of a CEO is where collections abounding in wisdom catch the interest of individuals of any age category. The hosts approach subjects of both failure and triumph, making viewers feel empowered and optimistic about their future. There's something inescapable about content that tackles the ins and outs of such a complex topic and shades light on the most intricate aspects, whether it's about how the or how everyone can tap into their unearthed persuasive talker. rich evade taxes The wrap-up TikTok, conceived with the exact opposite thought in mind rather than dishing out minutes-long videos, has managed to meet more than its original purpose. Now, podcasters find a great ally in its technology and potential, and users flock from different podcast-based platforms to their competitor, TikTok, for numerous reasons, whether it’s the pursuit of entertainment or a thirst for education.

TikTok's Podcast Revolution: A Surprising Ally for Creators and Audiences

The Absorbent System and Retrograde Motions  

N avigating the emerging Web3 ecosystem can seem like translating a massive marketing plan. Small startups will decentralize this, others will offer micropayments for that, and they’re all going to “right” the wrongs of the Internet. While some of this is true, the term doesn’t seem to capture the actual stack of technologies that will make up this next step. The following is a round-up of the Web3 Summit that took place in Berlin, Germany from October 22 to 24. The original series can be found at BTCManager here , here , and here . A History Lesson on the Internet It would be difficult to sit in the main hall of the in Berlin from October 22 to 24 if one were an employee of Facebook or Google. If an employee from the FANG group did, however, make it through the front doors of for the three-day event, they would gain a much better understanding of their ideological opposition. They may also get fed up with the phrase, “Web3 will smash Web2’s conglomerates.” But, if they were from a particular era, such as Web1, the whole scene might not be threatening at all. It might even look like a whole lot of the same. Web3 Summit Funkhaus Fortunately, the arrival, advantages, and destructions of the Internet happened relatively quickly. Thus, few of the founders have passed away, and many of their colleagues are eagerly taking up the torch. In a bid to steer the starry-eyed developers and infrastructure pipe layers, of and formerly a sitting professor at MIT provided the audience with a telling history of the Internet’s first iteration. He charismatically explained how much of the ideological warfare occurring between cryptocurrencies is reminiscent of the groups who fought over which standards should be standardized. He told about which hills developers were dying on and which were being given up for the sake of long-term success. dApp Harry Halpin Inria (Source: ) Twitter Interestingly, this isn’t the first time Haplin has heard of decentralization either. The Internet, according to , was intended to be just that. He explained that a group of “hippies” in the seventies began planning what would hopefully allow the digital world to enhance the meatspace. They asked how could a technology make us more social, more connected, and more human? Tim Berners-Lee For starters, an was going to need a persistent identity. The early innovators were just as eager as the of the world were to give users a common, sticky name tag that they carry around the Internet when meeting other Internauts. It wasn’t easy of course, as no one could decide on which company or service would provide that identity. Soon, in Web2, the decision was made for us. augmented social network Civics blockchain But, backing up before this slippery-slidey-give-users-clean-identities moment, to the early iterations of a decentralized web. Haplin reminded observers that , , and Berners-Lee’s dream of “ ” were all in the works. Unfortunately, the developers shot themselves in the foot and rolled out the red carpet for you know who. By failing to earn consensus at critical moments, nothing could be agreed upon and then built atop. It was chaos and open-source. It was decentralized and vulnerable. Soon, the world’s first shot at decentralization was bought out, wrapped up in NDA agreements, and re-released as the famous “Like” button. “It’s the greatest use case of decentralized technologies ever,” Haplin yelled to the crowd. “And Facebook has it!” Indymedia FOAF The Semantic Web (Source: ) The Semantic Web Stack in full color. W3 So, can blockchains save us and get us back to a decentralized internet? Yes and no. The critical element of the computer scientist’s presentation was the context it provided. The swarming egos of BIPs, EIPs, soft and , all look tragically similar to the rise of the internet. Fortunately, the incentives model lines up a bit better. By buidling an Internet with a native economic structure, buidlers and entrepreneurs are less dependent on large companies to fund their projects. hard forks On the one hand, the space sees the unfounded craze, on the other, it also enjoys a degree of sovereignty not enjoyed by Haplin’s generation. Still, soft power and egos can quickly throw a wrench in the machine, no matter how optimistic it may seem. ICO New Browser, Same Data The built-in economy is not lost on those hoping to relieve the world of the infamous ad-revenue model. Or worse still: paywalls. is likely the most popular attempt at this. , the chief scientist behind Brave, explained how the dying business plan for making money of clicks and views was slowly trickling away. Good riddance: “Imagine that you could use micropayments to read a portion of The Economist. Imagine monetizing all the likes and retweets from Twitter,” Livshits explained. The token-operated browser has convinced at least users of this logic, as the dApp has seen just as many downloads. The Brave Browser Dr. Ben Livshits ten million It’s still early days for the startup, however. At current, Brave is still in the Gemini phase (browser release and beta launch), but each step leading up the final Apollo manifestation looks like the perfect advertising cleanse. Or, if you can stomach a few more pop-ups, the browser will pay users in its native Basic Attention Token ( ). On the way to Apollo, the group is also hoping to make some friends in the form of , unmentioned decentralized identity protocols, and even more YouTubers moving over to the browser. BAT IPFS Quickly, a world without Chrome and other nasty ad trackers look like a thing of the past. For a final knockout blow, later laid out the Ocean substrate which opens the data machine much like opened the financial machine. The founder of the project described how the Token Economy inspired his work with the Ocean Protocol and the Data Economy: Ocean Protocol Bitcoin Trent McConaghy “Data is money, or as valuable as oil. And as we are the ones providing that data, we’re also bearing witness to the greatest arbitrage of humans in history.” The data collected on users is bought and sold to the highest bidder for the highest price. More importantly, this data is slowly, but evermore precisely being cornered and snapped up by Facebook and Google. Thinking in terms of these data silos like hodlers think of Wall Street in 2008, paints a clear metaphor for what’s at stake. In Web3, Networks Are Companies The final group of panelists continued the metaphoric journey when describing how investors should be participating in decentralized projects. Engaging in the conversation was of , of , of , and of moderated. Olaf Carlson-Wee Polychain Capital Richard Muirhead Fabric Ventures Shuoji Zhou FBG Capital Jutta Steiner Parity Technologies One of the greatest strengths of this emerging is the power of the metaphors it employs. Few subjects are left unscathed and a majority of the time, the non-technical part of the room is deeply thankful. To better grasp how these three figures are thinking of investing, Carlson-Wee astutely described networks as companies: “Investors must participate in on-chain governance. Not doing so, is like a large shareholder of Apple not showing up at the shareholders meeting.” It should also be noted that Polychain Capital also controls the largest node in . technology Tezos (Source: ) Twitter Muirhead followed this up with the declaration that “it’s no longer the boardroom. It’s the blog post,” while Zhou explained a bit more behind the philosophy of treasures when it comes to cryptocurrencies rather than shares in a company. The final test of this new investor-project relationship is determining the fiduciary role the former takes while also considering the practical needs of the latter. It all gets a bit blurry regarding who’s helping who in the end. And, likely, that’s the point; in decentralizing all the things, Web2 didn’t go far enough. Or, perhaps we just haven’t found the right metaphor for the new monsters on the horizon. T he first day of discussions at the Web3 Summit outlined many of the features of the emerging, platform, and incoming iterations of the Internet. It offered a slew of analogies to help attendees grok the implications of decentralization and blockchain technology . It was above the protocol and provided the spiritual optimism for the entire landscape. Day two, was similarly inspiring, but in a much different way. The curation of presentations brought the headiness of correcting Web2’s errors to a concrete end: Programming. Gavin Wood Explains Substrate The developer-heavy talks opened with an explainer from one of the co-founders . After his workings with Buterin and the launch of the second largest blockchain project in the space, he took up arms at and through . The focus of this project was to provide the greatest amount of interoperability between as many blockchains as possible. Ethereum Gavin Wood Parity Technologies Polkadot In his presentation, Wood described any kind of crypto-specific maximalism as the “nationalist equivalent of the blockchain.” He went as far as to explain that Polkadot is even trying to avoid any accidental barriers unforeseen pre-deployment. “Even if one chain is ‘perfect,’ it won’t stay that way for long,” he concluded. (Source: ) Twitter The philosophy extended to the focus of his talk about . The suite of developer-facing tools will allow programmers capable of coding in to set up an operational user interface, change the modality of a blockchain post-launch, manipulate smart contracts to their will, and ultimately take the need out of building a blockchain from scratch. Even consensus mechanisms can be “changed on the fly” and “without a .” A commentator explained that it was like the equivalent of WordPress, but for distributed ledger programming. Substrate Rust hard fork Perhaps the metaphor falls short, but it does provide an interesting perspective on where exactly Web3 is regarding development. By focusing the attention on a premium toolbox to invite talented, but perhaps not blockchain-conscious, developers, Substrate will likely on board a swarm of interest. The demographic won’t be nearly as bubbly as an , but it will help lay down a robust infrastructure via many many quick hands. In many ways, it’s also one of the most bullish bets on the whole space. ICO ( : ) Source Trustnodes By buidling where the developers will come, rather than the mainstream masses, Wood places an incredibly long time-horizon on the technology continuing to remain relevant without all the bells and whistles of tokenization. There’s not an equitable analogy for sheer hard work. Giving Digital Rights, how to Be Misunderstood, and Hard Mode with Cosmos of described the difficulty in giving any one user (of anything) just enough power for them to achieve a particular task without taking over completely. “If I give someone the keys to my car, they might go back to their hotel, have the valet take it and park it, and the next day they might just sell it. Obviously, I don’t want that” he said. Dean Tribble Agoric “What if I digitally bound my keys to this one person, and the keys only work for this one person? I can prevent them from selling it. Unfortunately, once they get to the valet service, they’re in a bit of a jam as the valet driver won’t be able to park the car.” Tribble’s presentation worked out how to attain autonomy within a framework. function this way too, and Agoric hopes to provide a richer version of what types of logic can be bound up in their code. In this secure experimentation (of which is bound by a specific framework), Tribble, like many of the other speakers, explained how developers would then be able to work through entirely new strips of code. Smart contracts of gave a talk that matched the hype of the recently governance-focused blockchain. In his presentation titled, “5 Reasons Why Tezos Rocks, Number 4 Will Shock You,” he outlined many things that a lot of people had already heard of, but perhaps the sharpest point made by the Tezos co-founder was that his project was often misunderstood. With the all the drama that has surrounded the project for the past few years, it seems only natural that the technology took a back seat from the juice financial controversies, at least from a media perspective. Arthur Breitman Tezos launched ( : ) Source Medium Bottom line though, “[ ] means a holder of 0.0001 percent of a token, means that this holder has 0.0001 percent say in the direction of the project as well as in the block rewards.” If anything, this ambition is clear and hopeful for consensus models post- . Probably best to keep things simple at this point anyway. proof of stake PoW , InterBlockchain Communication (IBC) Protocol, slashing, and staking were just a few of the points to steer dreamy-eyed entrepreneurs away from a hands-free Web3. Or, at least took the googly softball buzzwords out of the picture. In his concise presentation, of described the nuts and bolts of what the cosmonauts are working on. In the Q & A follow-up to his presentation, he even described the project as only really attractive to senior developers, assuming they hadn’t already been scared off by the challenges of launching and maintaining zones (Cosmos rendition of a governance model) and hammering out the SDK. Tendermint Zaki Manian Cosmos A jewel of hype did, however, lurk in the opaque dev jargon of Manian’s presentation: The world may see the first massively scalable in early 2019. In the end, that’s all that matters, right? dApp T he final day of the Web3 Summit concluded with a reminder about the politicization of technology. As more of our world becomes digitized and the human experience rendered numeric, it’s becoming increasingly important to become aware of how governance will be reshaped. Many speakers explained how this has always been true, while others described the practical means in which these discussions can remain democratic and productive. Bringing the Hacker Ethic to the Mainstream The initial talk from iterated some of the points made by Harry Halpin on the of the event. Fix comes from a demographic that preceded Halpin and represents a computer science culture that was swiftly appropriated by the capitalist machine. He makes up the boundary-breaking, liberty-inducing, red star that composed the Internet’s initial vision. On stage, however, he spoke cynically about the deterioration of this vision. Bernd Fix first day When outlining what the Internet was supposed to do, it’s not difficult to see its political roots. Anyone could switch out a few of the technical terms from computer science for others from the school of political science, and quickly the conversation resembles the duty of a government. Or, rather, what a government ought to do. “Politics is the project of forming our society along new trends and narratives,” explained Fix. If observers follow this as a premise, and as we hurtle towards an accelerated digital experience, it isn’t difficult to see how exchanges about technology will eventually shape the political conversation. Hopefully, this conversation isn’t dominated by a few voices, though. To miss the bridge between politics and technology, or to look away from this relationship, is, in many ways, to give up the power of shaping a country’s trajectory. Fix asked: “Why can’t our discussions about politics be as committed, as compassionate, as our discussions of software design?” ( : ) Bernd Fix is also a founding board member of the Wau Holland Foundation based in Hamburg, Germany. Source LibertyBits The hacker ethic of Fix’s generation didn’t survive the “reality check” of business culture according to him. It couldn’t fight off the consolidation of corporations and their ability to shape the technology for their financial bottom lines. “We didn’t lose the war, but we did lose a lot of battles,” laments Fix. With that, a spring of hope. Founders of Web1 and Web2 look to and the liberating effects that it proposes as yet another battleground for freedom. If participants can consider the innovation’s relevance in this context, it’s likely to manifest much differently than Fix’s or Halpin’s conclusions. blockchain technology Shaping the Conversation: Governance and the Technology of Politics Determining how blockchain technology will right the wrongs of the mega-firms who thrive off of user data is public enemy number one for distributed ledgers. While some have claimed that technology is agnostic, a handful of platforms are attempting to bake in the features of a more just society via different governance models. Speaking on this was the founder of . ZK Labs Matthew Di Ferrante He explained to a small, but growing audience, that “bad choices made by good governance are much better than good choices made by bad governance.” This can be understood in the idea of the benevolent dictator and ultimately breaks governance down to two items: Outcomes and processes. (Source: ) Twitter Di Ferrante’s point also means that when a poor choice is made (assuming it was made under a “good” governance model) can easily be corrected down the road. The same, however, is not true for “bad” governance. A degree of flexibility is thus assumed to be included in these frameworks. Another aspect of this model is the body of participants. Everyone is signaling different contributions from different levels of a system, and it’s essential that this signaling is also well-informed, lest a community ends up following false conclusions. ( : ) Source Medium , , and continued the discussion in a follow-up panel in the same packed room at Funkhaus. Murmurs of “founding fathers” ran through the audience and added to the gravity of the three speakers. From building blocks, Wood described governance as the means in which an economic system maintains cohesion. Vlad Zamfir Gavid Wood Arthur Breitman Broken governance will often lead to schisms within a community much like the Catholic church the Parity founder cited. Divisions, or , aren’t a bad thing, though. Zamfir explained his defense of forking code when a community pursues unfavorable directions. It can also be done to prevent malicious forces outlined by Fix and Halpin from taking over and could be likened to free speech (of which should never be silenced). hard forks Breitman explained the importance of governance when working with common property, such as a public blockchain. But as much as the conversation cited technical aspects of staking or bifurcating aspects of code, the sociological element wasn’t lost on the three speakers. The soft powers that be, no matter how powerful a technology, will repeat themselves over and over. Mitigating for the human features of governance will likely never be solved and “the price of freedom is constant vigilance,” according to Wood. (Source: ) Twitter What Is Progress, Anyways? Concluding the conference, the executive vice president iterated the fact that “we can’t escape politics when building the future.” The vision to improve where societies’ first attempts at grappling with networked cultures via the internet was present throughout all the presentations. Aeron Buchanan (Source: ) Twitter But, perhaps more important, was the fact that soon, social factors will begin to overtake the technical ones. Inviting and incentivizing as many experts from as many fields as possible will hopefully instantiate a more just and ethical internet for everyone.

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