Instant Commerceis in the E-Commerce Enablers Industry

Instant Commerce

Hey Hackers, We’re excited that , our Bangalore-Toronto-Palo Alto hybrid is nominated in HackerNoon's annual Startup of the Year awards! Mason Do show some love: https://hackernoon.com/startups/asia/asia-bangalore-ka-india : is an AI-powered Shopping Engine. Started by Barada Sahu, a seasoned founder who exited his last startup to the Walmart group, mason’s AI-powered solutions are reshaping the future of commerce. And it doesn’t hurt that they’re backed by a marquee VC like Accel, raising $7.5Mn in seed just last year, and today powering more than 1000+ global customers. Quick context Mason So let’s dive in under the hood & see what makes Mason tick! Are you participating in SOTY 2023? If so, . click here to fill out this interview Meet mason If you’re like me you’ve often wondered, “ ” What does it take to make money off an e-commerce brand? For context, eCommerce is a $16Tr industry. And yet, even today, 98 out of every 100 shoppers drop off online stores without buying. Even though it’s getting easier to sell online, growth is still a big challenge. That’s where is transforming the game. From dynamic product bundles to hyper-personal cart recovery, mason powers online shopping for global online brands. mason ✅ Engaging shoppers with generative fit-finders, deal hunters, and more ✅ Knowing what shoppers want, like, need - and exactly when ✅ Boosting sales at every touchpoint with real-time personalized drops across channels My Role I’m Riya, and I lead community building at Mason. From the day I joined, I dived into getting our product out to the warm & supportive worldwide community of product builders - leading our product hunt launch and subsequent Golden Kitty win in 2021, growing our AI+commerce podcast Shelf, and more. Personally, I love being at the confluence of people, products & brands :) How We're Disrupting/Improving the AI/ML Industry Tiktokification of Commerce & Mason’s AI Shopping Engine Online commerce is rapidly evolving into “instant commerce.” From to , we’re shopping when we see it. TikTok Instagram This rapid shift from based shopping to based shopping is possible today because of AI. With AI, one can predict shopper behavior AND generate engaging experiences on the fly to convert that shopper at any point of inspiration. Search Discovery 💡 Mason has emerged from this insight. Using predictive & generative models, mason can help shoppers buy anywhere, anytime - becoming a true Shopping Copilot working with eCommerce Founders. AI is often touted as a big enabler. With Copilots, that promise jumps 100x by giving one single individual the power of 100 people. Over the next year, we’re going to launch the Shopping Copilot platform for other enablers & product builders so that they can also create solutions to power the 100x eCommerce Founder. Standing Out from The Crowd Commerce is all about the . Shopper But today’s shopper is omni channel, shopping anytime, anywhere. Mason’s predictive model helps understand shopper behavior and engagement patterns across today’s complex buying funnel. Then it predicts what will make the shopper buy at that moment in time. Now -it’s one thing to know what will make the shopper buy, and a whole different game to now create the right experience on the fly and deliver it to the right shopper at the right channel, isn’t it? That’s where mason’s industry-specific generative engines come into play. With strong generative capabilities & AI-powered pricing and upsell models, mason makes end-to-end realtime shopping a reality for brands. This power is what experts in the commerce industry are about → Our Predictions/Thoughts on the AI Industry in 2023 What major events do you think have shaped or will shape the industry in 2023 and 2024? Today work is divided into specialized tasks because tools are specialized. However, AI agents serve as a bridge, providing a unified Natural Language Interface and the ability to comprehend, execute, and even create their own tools. This untapped potential of Agents presents an extraordinary opportunity for the software ecosystem as we know it. How has ChatGPT affected the industry? eCommerce is a lot about communication & experiences. Chat GPT is a game-changer for e-commerce marketers. However, the future has to be about interactivity, experience, and discovery powered by AI and not just textual content —since these levers play a major role in the creation of delightful and engaging shopping experiences. What jobs will AI take first in the next 5 years? What industry can AI help/improve the most right now? AI’s reach is world-changing. But if you step back and look at what powers the world economy - it is founders & entrepreneurs. When entrepreneurs succeed, it leads to - ✔ better distribution of power & resources ✔ profound positive impact on communities ✔ a culture of creating positive change So when you look at what application of AI will have the largest impact, it is when AI is applied to making entrepreneurs & founders successful. How reliant is AI development on training data in 2023? What should people in the AI industry be most worried about in 2023 and beyond?] In 2023 and beyond, the impact of AI on the future of the planet is most important to keep in mind. How do we constantly ensure that the AI we build does not inherit our biases or baggages and is as ethical & accountable as the best of humanity -or even better? How reliant is AI development on training data in 2023? General-purpose AI is not helpful for anyone. Hence the data is more important than more data - specifically if you want to keep it as unbiased as possible. right One word defines the state of AI in 2023? Pivotal Why we decided to participate in HackerNoon's Startup of the Year awards Winning or even being nominated for an esteemed award by Hackernoon is a testament to the team’s efforts in building a valuable product for the community. In just about 2 years of operations, Mason’s AI shopping engine has powered 10,000+ eCommerce brands & 1000+ customers worldwide to run profitable stores- and it’s a significant milestone for us. From winning Product Hunt Golden Kitty in 2021 to being featured by Forbes, and TechCrunch in 2021 & now Axios, Mason has also been globally recognized (..and loved) by the AI & tech community. Our rapid growth is a clear indicator of the surging interest and demand we have garnered over the last few months. We're stoked to join the HackerNoon community and share our journey and future achievements with all of you! Final Thoughts The future of shopping is realtime, engaging, and fun. At mason, the team is building out this future with generative experiences for every shopper, no matter where they are. And that’s not all - they’re geared to open up this powerful platform for other building to build on top on. Imagine a world of experts building better AI software for the 100x entrepreneur! Exciting, isn’t it? So join in this future - and build the Copilot for Founders with Mason! Mason is nominated as Startup of the Year in Banglore, India. Vote for us today!

What Does It Take to Profit in Ecommerce? – Interview With Startups of the Year Nominee, Mason

¿Qué se necesita para obtener ganancias en el comercio electrónico? – Entrevista con el nominado a Startups del año, Mason

Que faut-il pour profiter du commerce électronique ? - Entretien avec le nominé Startups de l'année, Mason

ईकॉमर्स में लाभ कमाने के लिए क्या करना पड़ता है? - वर्ष के नामांकित व्यक्ति, मेसन के स्टार्टअप के साथ साक्षात्कार

eコマースで利益を得るには何が必要ですか? – Startups of the Year ノミネート、Mason 氏へのインタビュー

O que é preciso para lucrar no comércio eletrônico? – Entrevista com o indicado ao Startups of the Year, Mason

Cần gì để kiếm lợi nhuận trong thương mại điện tử? – Phỏng vấn Ứng cử viên Khởi nghiệp của Năm, Mason

怎样才能在电子商务中获利？ – 采访年度初创公司提名者 Mason

Mark Zuckerberg’s announcement that his technology company, Meta, now partners with software giant Salesforce might not have come as a surprise. Preceding the announcement there had been apparent indications that such a partnership was imminent. Notably, Marc Benioff, the chair and co-CEO of Salesforce, has expressed interest in social media platforms, particularly Twitter. In a short interview with CNN’s Poppy Harlow, Benioff disclosed his intention of buying Twitter if the ball was in his court. Indeed, in his remarks, the Chair of software giant Salesforce believes Twitter, a giant microblogging company, remains ‘the most un-monetized brand.’ While Marc Benioff’s interest in Twitter might be informed by his desire for more profits, his company’s partnership with Meta’s Whatsapp puts another foot forward in the race. According to a in May this year, Salesforce’s revenue increased the most in two years. Mainly, the increase in profits is the upshot of digital transformation amid the growing adoption of software-as-a-service(SaaS) products. More significantly, Marc Benioff, during Salesforce’s Dreamforce 2022 conference, disclosed his company’s readiness to make more profits. The company reaffirmed its goal of reaching $50 billion in revenue by the fiscal year 2026 -- nearly double current sales levels. To reach that target, it also has set a new profit margin goal of 25%. Bloomberg report Now, it’s longer news that a CRM giant and a social media giant have initiated a partnership. However, the question is, what does this partnership portend? What will be the fate of e-commerce websites? Let’s start by dissecting the power that Meta’s Whatsapp wields. What is the role of Whatsapp in today’s business? Whatsapp, a giant messaging platform, has emerged as a force in today’s business. According to a data report by in January this year, Whatsapp was the most downloaded messaging app worldwide. While Whatsapp may appear as a social media platform for the fun and merry of it, it has been acting as an instant e-commerce solution lately, particularly with the creation of Whatsapp Business API. Statista Right from 2019, Facebook (now Meta) and its products have been the focal point of business management for small business owners. In 2019, a survey of 4,000 business owners and employees in the United States discovered that  Facebook (now Meta) is a widely used platform among business owners for commercial purposes. Additionally, the survey's results showed that small businesses use Facebook’s products(WhatsApp, Instagram, Facebook Messenger) for marketing, communication with customers, and disseminating general information about their business. Above all, many small business owners said Facebook helped them increase sales and customer satisfaction. US Chamber of Commerce Now Meta's WhatsApp has improved its commercial services. Today, Whatsapp Business gives two options to users; Whatsapp Business for regular business owners and Whatsapp Business API for large businesses. Without a doubt, the critical features of WhatsApp Business include automated responses, message statistics, a business catalog, and other business-enhancing features. On the other hand, Whatsapp Business API is a more complex business solution. It helps large businesses take control of their businesses with its unique features. , a popular social media management platform, describes WhatsApp Business API as a powerful tool that can improve business outcomes at every stage of the customer journey on its website. Hootsuite Why Businesses Prioritize Conversational Commerce Now In today’s world of digital transformation and unlimited choices, it is no surprise that more businesses prioritize their consumer relationship through conversational commerce to ensure consumer retention. Conversational commerce is a way of interacting with your customers more like having a conversation than the traditional, impersonal exchange of goods for money using messaging apps. It's a way to create relationships with your customers by making them feel heard and important. Lately, personalized interactions have become the demand of consumers. In fact, according to a report by , a survey of 1000 US adults by Epsilon and GBH Insights discovered that the majority(80%) want personalization from retailers. The efforts to make the customer journey more satisfying constitute what is known as conversational commerce. Conversational commerce is a new paradigm that aims to make interactions with customers just as effortless and enjoyable as chatting with friends—while making sure the information being exchanged is accurate. McKinsey & Company Without a doubt, the customer journey is a critical part of business operations. The customer journey refers to the path a customer takes from first discovering your company to becoming a loyal repeat customer. Indeed, when there is a poor link between lead generation and lead conversion, lead retention becomes a considerable problem that affects business growth. For instance, according to , a known Copenhagen-based research institute, 69.99% of online shoppers abandoned their carts after filling them. Evidently, that’s a significant drop in lead conversion, which is crucial to business growth. The journey between lead generation and lead retention is riddled with personalized commercial efforts. Baymard Institute Therefore, a business owner needs to understand where along this path customers are having trouble and what they can do to make their experience more seamless. This seamless, personalized interaction is what Whatsapp Business does to businesses. Certainly, a business’s understanding of how customers interact with the brand at every stage of their relationship will help businesses create better products, better marketing campaigns, and better sales tactics. Is Salesforce a true force? Headquartered in San Francisco, Salesforce is a reputable cloud-based software platform that helps businesses manage customer relationships, automate workflows and organize data. The platform is a cloud-based customer relationship management (CRM) system by companies across all industries, including automotive, retail, and financial services. A leading CRM platform that has maintained the top position over the years. In fact, the recent surge in the adoption of cloud-based services has made Salesforce a formidable force in the comity of CRM service providers. As a matter of fact, the company accounts for over 150,000 companies using its platform. In fact, the United States has the highest percentage of its companies using CRM, at 62.1%. Below is a chart of the percentage of users by sector in the US. Source: infoclutch.com A recent revealed that by 2026, Salesforce and its ecosystem of partners would create 9.3 million jobs worldwide and generate $1.6 trillion in new business revenues. Equally important, the company’s stock is one of the top performing as named by top Wall Street analysts. Additionally, the CRM giant aims for a higher adjusted operating margin in the 2026 fiscal year. International Data Corporation(IDC) research Salesforce(Largest CRM Platform) x Whatsapp(Social Media Giant): the end of e-commerce websites? On the 20th of September, Mark Zuckerberg announced on his Facebook account that his company now partners with the CRM giant Salesforce. In his announcement, he disclosed that all businesses that use Salesforce’s platform could use Whatsapp Business messages to answer customer questions, run marketing campaigns and sell directly in chat. This means Whatsapp will embed Salesforce Customer 360,  a suite of customer engagement applications that help businesses connect with their customers in an omnichannel way, to promote seamless communication through the Whatsapp Business API. Without a doubt, for such a partnership to form between two giants, there is no other word to describe it than ‘grand.’ Yes, it is grand. Source: Facebook.com The new integration will allow businesses to manage customer relationships and deliver real-time marketing campaigns. As the world of e-commerce moves towards providing instant solutions, Salesforce is not slumbering. Recently, the company announced the Salesforce Genie. The company dubs the Salesforce Genie Specifically, the genie’s role is to process real-time data on a large scale to help businesses use this data to not only meet their customers’ needs but also personalize the whole process. ‘the real-time platform for customer magic.’ Real-time means you can instantly act on information; it's a crucial part of doing business in the 21st century. Suppose a case you need to ransack an eCommerce website for a product you have been looking at buying, or the customer service agent sucks at communicating while you describe your needs. You will quickly go for another option with quicker, real-time answers. Certainly, as a business owner, your customers are constantly connected to the internet and their mobile devices, which means they're also interacting with other businesses online all the time. You need to be able to respond to their needs quickly and efficiently if you want to win them over. , a leading technology research and advisory company, found that brands risk losing 38 percent of their existing customer base due to poor personalization efforts. Certainly, the world of digital marketing has become increasingly competitive. There is an increase in the number of businesses coming online and trying to compete. According to , it’s estimated that by the year 2040, 95% of purchases will take place online. Gartner Nasdaq Undoubtedly, the market is saturated, and it's getting harder for companies to stand out from their competitors. Hence the most loyal customers find convenience, value, and emotional engagement in brands. Direct marketing has become the order, and Whatsapp API provides this business solution for more business growth. Ultimately, with its partnership with Salesforce, they will be a force in digital marketing–that which could threaten the subscription to creating e-commerce websites soon. Growth Marketing Strategies To Leverage The Partnership According to Zach Boyette, a Forbes Council member and Co-founder of Galactic Fed, a growth marketing agency, the next frontier of marketing is growth marketing. He disclosed this in a publication in November last year. Growth marketing is a marketing methodology that focuses on driving growth for businesses. It's a holistic approach to marketing that helps business owners understand customers and their behavior, then helps them find ways to reach them more effectively. Below are the growth marketing strategies to leverage the Salesforce x Meta partnership: Forbes Business Automation Business automation is an integral part of having a successful business. It can be the difference between thriving and falling apart. Business automation streamlines your business so it runs more smoothly and efficiently. Automating your business allows you to focus on what’s important: growing your company. The best way to automate your business is by using programs that already exist in the cloud so that you can get started right away. Ultimately, you can leverage this partnership for this growth marketing strategy. Optimized Onboarding Process A well-optimized onboarding process is crucial in ensuring that your new customers are successful with your product and continue to use it. Your users are going to have a lot of questions, so you need to make sure you're prepared to answer them. You don't want to miss out on opportunities to convert those new users into long-term customers. Evidently, the seamless interaction you need here is one of the core goals of the Salesforce-Meta partnership. Lead Retention Lead retention is a process that involves keeping leads, which are potential customers. Lead retention aims to ensure the company can engage with customers throughout their purchase journey and deliver a consistent brand experience. With the Salesforce-Meta partnership, lead retention is made more accessible. A/B Testing A/B Testing is showing different versions of a page or ad to different sets of people and comparing the results. It’s used to determine which version is most successful, so you can make changes to optimize it. With more third-party data, your A/B can be more efficient. Since the Salesforce-Meta partnership will use data-driven decisions to meet customers’ needs, it won’t be a bad idea to leverage the partnership. Omnichannel Omnichannel marketing is a technique that combines multiple channels to reach customers. It is often used by businesses that want to increase customer engagement and brand loyalty. The idea behind omnichannel is to provide an experience consistent across all these different channels so that customers don't have to learn a new way of interacting with the business based on what channel they're using at any given time. Ultimately,  business owners can leverage the partnership as it includes initiatives such as the Salesforce Genie and cloud API. Conclusion Conversational commerce is taking a new wave and the adoption of new technologies alongside new operating models is a necessity for businesses who care about their growth. The growth in internet use, e-commerce, and digital transformation has fostered new demands from customers. These demands are highly personalized experiences which the coming together of the CRM giant Salesforce and social media giant Meta seeks to find instant solutions to. Ultimately, it's now up to businesses to choose growth marketing strategies that suit their needs to leverage the partnership. As the saying goes, if you snooze, you lose.

How Salesforce’s Partnership With Meta Gives Rise To Conversational Commerce

The payment technology market, often shortened to simply "paytech," falls under the fintech umbrella. However, because of the rapid rise in payment market popularity, it has become its own subset of fintech that deals exclusively with transactions and payment methods. In fact, by the end of , paytech companies had raised $8.1 billion and accounted for 9.7% of all fintech deals. Paytech has become an interesting space for startups because it allows for the disruption of entrenched finance models, something that existing institutions like banks struggle with. Q1'23 This spotlight on payment technology is completely changing the existing payment and transaction landscape, which is great news for consumers, affiliate marketers and entrepreneurs alike. Payments Are Now More Than a Basic Financial Exchange Thanks to this relatively new intersection of finance and technology, payments have now grown beyond a simple exchange of money into a crucial part of the customer experience. Many now consider paytech a type of brand-building opportunity. By expanding their cashless payment capabilities and staying up-to-date on the latest payment methods, brands are working tirelessly to separate themselves from competitors and position their businesses as industry leaders. The COVID-19 pandemic forced the global community to accelerate the process of shifting how we interact with money, and there is no going back to the pre-pandemic days. The reduction and removal of payment barriers and explosive growth of e-commerce has made us more connected and also changed our expectations for convenient transactions, regardless of where or how we use our money. For example, QR code integration and instant payments are considered two of the main players in this paytech paradigm shift. – QR Codes For businesses, QR codes offer the ability to give customers a fast, convenient way to send payment via mobile device. This is a massive boost to their bottom line and overall customer experience. Beyond this, peer-to-peer transactions that can be completed with a quick tap and scan of a QR code allow users to move money in a fast, simple way. Juniper Research estimates that nearly will be utilizing QR code payments by 2025. a third of all mobile phone users – Instant Payments With instant payment, there are two sides to consider: The sender and the recipient. In both cases, each party wants their end of the transaction to be cleared as quickly and seamlessly as possible. For most services, it can take hours at best and weeks at worst to send and receive payments, particularly if the amounts are large or it is a cross-border transaction. Paytech disruptors in the instant payout space are aiming to change this, though. that the market is expected to maintain a 29% CAGR through 2025, so we can expect to see a continuous evolution of instant payments. New research shows How Instant Payment is Revolutionizing E-commerce and Performance Marketing For industries like martech and e-commerce, where affiliate publishers and loyalty program participants often must wait for weeks before receiving the money they have earned, this shift toward instant, seamless payments is especially important. In the past, performance marketing platforms and cashback services had to wait for an extended period of time before reimbursing participants, which made it difficult for publishers to earn a steady income. Deferred payments have always been a core part of these industries that rely on cost-per-action, and it has been a pain point on both sides for years. The delay happens because companies must wait for "approved actions," such as an affiliate sale being completed past the brand's return policy or a travel booking being used after booking months in advance. (Think of a cash-in and cash-out model: If the company doesn't get paid, it can't pay the publisher.) However, with the introduction of more sophisticated AI in the payment space, this lengthy period of nonpayment can be drastically shortened without causing a huge burden of risk for the company. Admitad Instant Payout Pro is currently a leader in this space thanks to AI-powered algorithms. It made it possible to predict with at least 95% accuracy whether an action will be considered approved, allowing marketers and loyalty programs to pay out nearly instantly. Other companies like Sopra Banking Software are offering their own instant payment services, helping users clear payments of up to €100,000 in under a minute. These companies are frontrunners in changing the fintech landscape by offering innovative solutions and better supporting a secure digital payment infrastructure. Paytech and AI Are a Perfect Match For Companies of Any Size AI's ability to analyze data and forecast outcomes is one of its unquestionable strengths. In the paytech world, this allows companies of all sizes from a wide range of industries to leverage this power to create better, faster, more innovative ways to transact. Beyond martech and cashback services, AI can improve payment structures for individual marketplace sellers on platforms like eBay and Amazon. It can even facilitate faster payouts to app developers who put programs in the App Store or Google Play. Paytech is an exciting space to watch because innovations are coming as fast as developers can think of them. In the near future, we will likely see a completely borderless, barrier-free transaction landscape for the entire global community.

New Kid on the Block: How Paytech Innovations Are Revolutionizing the Way We Get Paid

Unlocking New Opportunities: How Digital Wallets Help Banks Advance Financial Inclusion

Desbloqueo de nuevas oportunidades: cómo las billeteras digitales ayudan a los bancos a promover la inclusión financiera

Déverrouiller de nouvelles opportunités : comment les portefeuilles numériques aident les banques à faire progresser l'inclusion financière

नए अवसरों को खोलना: कैसे डिजिटल वॉलेट बैंकों को वित्तीय समावेशन को आगे बढ़ाने में मदद करते हैं

新たな機会の扉を開く: デジタルウォレットが銀行の金融包摂の推進にどのように役立つか

Desbloqueando novas oportunidades: como as carteiras digitais ajudam os bancos a promover a inclusão financeira

Mở ra những cơ hội mới: Ví kỹ thuật số giúp các ngân hàng thúc đẩy tài chính toàn diện như thế nào

释放新机遇：数字钱包如何帮助银行推进金融包容性

The popularity of Node.js has grown in recent years. With the developers going crazy over the technology, businesses are focusing on the potentialities of Node.JS. If we look at the statistics: Node.js is the most popular in the U.S -- almost 28,000 websites use it, according to . Similar Tech Node.js powers the backend of the big online marketplaces like , . eBay AliExpress Node.js is used by high traffic websites, such as Netflix, PayPal, Groupon, according to . W3techs Node.js has its own set of advantages, which have a positive impact on startups and big global businesses. As we look forward to welcoming this new year Node.js, has something new in store for its lovers. Let’s explore some trends that could help you leverage your potential and have an extra edge over your competitors in 2020. Upcoming Node.js Trends to Watch in 2020 Trend #1: MEAN & MERN Stack Both MEAN (MongoDB, Express, Angular, Node.JS) and MERN (MongoDB, Express, React, Node.JS) stacks are the powerful stacks. These are two fastest-growing open source development frameworks that help developers to develop complex web and mobile apps and front-end web applications, respectively. The big tech company, Netflix, uses the MERN stack for a smooth flow of the web development process. Here’s a technology stack of Netflix: Trend #2: Serverless Architecture The next node.js trend for 2020, serverless, is already used in production by companies like , , , and . Netflix AOL Reuters Telenor The industry-wise adoption is continuously growing because going serverless means that there’s no need to take care of the servers running in the application. With , the server management and provisioning are outsourced. It saves time and lets you introduce new features. So, this trend gives reason to businesses for hands-on serverless architecture to stay compliant. serverless architecture Let’s check out some benefits of building a serverless solution with Node.js: Improved code quality Reduced project cost Reusable code modules Increased flexibility Trend #3: Real-time Apps Building real-time apps is the most common that will rule in 2020. The apps with the real-time feature can generate a greater degree of user engagement. The platforms like social networks, live chats, gaming apps, live chats, ad servers, or stock exchange software where speed is everything. Node.js apps can serve thousands of servers for data-intensive and real-time IoT devices & apps. However, in real-time apps, there is a risk of overloading the server is extremely high. But Node.js makes the collaboration environment update seamlessly due to Event API and Web Sockets. Trello is the best example a web-app where a real-time collaboration pattern is implemented. use case of Node.js Here are some real-time apps examples that can be built with Node.js: Video Conference App Document Sharing Voice over Internet Protocol Online Gaming Community Storage Solution e-Commerce Transactions like stockbroking Chatting Apps Instant Messaging like WhatsApp So Node.js has become the technology of choice for building real-time apps as it is fast and scalable. Trend #4: GraphQL An alternative to RESTful API, lets the client specify exactly what data it needs. It also makes easier to aggregate data from multiple sources. An emerging Node.js trend, GraphQL has grown with incredible speed over the last two years. The reason behind the growing popularity of GraphQL is that it streamlines the workflow on multiple platforms. Furthermore, it can be integrated with React via the relay framework. GraphQL Trend #5: Internet of Things (IoT) Node.js is a runtime environment to run IoT app software and a good fit for building IoT apps because it lets you implement microservices, real-time capabilities, and data-centric approaches. The main advantage of using Node.js in IoT applications is faster and real-time execution. Node.js occupies less memory and low resource requirements on the server-side. Therefore, developers can create scalable and efficient applications. Trend #6: Microservices The next emerging trend is microservices, an architectural approach, which is based on building an app as a collection of small services. It is helpful in the maintainability of code. It is an alternative method to a serverless approach. Microservices written in Node.js is best-fitted for enterprise-level projects for improving maintainability and eliminating the debt of their current stack. So the microservices pattern allows for independent scalability, independent development & deployment, and reusability. Trend #7: Cloud-Native apps Node.js reduces the hardware dependency of solutions to a great extent. That is what makes it an excellent fit for cloud applications. It does not only help to build cloud-native apps from scratch, but it can also be deployed in scaling the existing cloud apps. While the benefits of cloud-native apps with Node.js are more evident, businesses need to be looking forward to implementing this technology in 2020. Conclusion Node.js plays an essential role in the technology stack and offers cheaper, extremely scalable, resilient, and independent services. These trends will surely play a decisive role in Node.js web app development.

7 Node.JS Trends That Will Dominate in 2020

**SHERMAN OAKS, United States, March 7th, 2024/GamingWire/--**Introducing a new era of simplified and flexible tools for monetizing and getting paid across the creator economy. Xsolla, a global video game commerce company, announces Xsolla Wallet, highlighting its commitment to empowering the global creator economy within the video game industry. Our mission is to provide equal access for developers, creators, and everyone in the creator economy with embedded finance solutions for the video game industry. The Xsolla Wallet is a game-changing solution offering embedded finance options specifically designed for developers and creators. The initiative helps developers overcome monetization and engagement challenges and simplifies the process of providing attractive incentives for creators. It enhances the efficiency and immediacy of their earning and spending experience while ensuring global compliance. Recognizing the complexities of managing successful global creator programs, Xsolla will help alleviate these pain points, enabling developers to focus on what they do best: creating engaging gaming experiences. For Developers: Xsolla Wallet simplifies access to embedded finance services and streamlines onboarding and compliance, integrating these critical aspects within the creators' wallet accounts. Simplify Creator Incentives: Tailored to ease the complexities of managing creator programs, Xsolla Wallet ensures developers can provide attractive and compliant earnings for creators across different regions. Ease Compliance Burdens: With integrated KYC (Know Your Customer) and tax interview services, Xsolla Wallet significantly reduces the complexity associated with global compliance, allowing developers to focus on innovation rather than administrative tasks. Expand and Accelerate Influence: Leveraging the vast reach of the Xsolla gaming ecosystem, developers can use the Xsolla Partner Network (XPN) to attract, manage and incentivize creators and influencers. For Creators: Xsolla Wallet empowers creators and influencers to pay, get paid, and manage earnings, transforming their content into viable revenue sources. Pay: Creators will have a direct, immediate, and convenient way to spend their earnings using the Xsolla Mastercard. Get Paid: Creators can choose an instant virtual Xsolla Mastercard, amongst other payout options, to enable easy and immediate access to their earnings. Manage Earnings: Creators can seamlessly aggregate their earnings from platforms. This means creators can manage diverse income streams, from merchandise sales to crowdfunding, in their Xsolla Wallet. "By bringing together our expertise and the Xsolla Wallet's embedded finance functionality, we are bringing developers and creators together in an unparalleled financial ecosystem tailored for video games," described David Stelzer, President of Xsolla. "We aim to provide an equal opportunity for every developer, creator, and influencer to have fast and secure access to ways to monetize their work in the global creator economy." “As a long-standing supporter of the video gaming community, Mastercard is thrilled to continue building on our partnership with Xsolla, delivering choice and value to creators and developers alike with the launch of the Xsolla Mastercard,” said Sherri Haymond, EVP, Global Digital Partnerships at Mastercard. “Together we’re enabling convenient, seamless payments options that add tools to developers’ toolkits, help solve challenges for creators and foster an inclusive gaming community for all.” Xsolla Wallet is a key component in a new suite of tools empowering game developers and creators. It reflects Xsolla's dedication to creating solutions that address content creators' immediate needs and foster a more supportive and productive environment for their creations through an embedded finance partnership with Paysafe and a card for creators partnership with Mastercard. "We are proud to strengthen our partnership with Xsolla to provide value and exceed customer expectations with our payment solutions, further enhancing gamers' playing and payment experience globally," said Aaron Gale, VP of Sales & Account Management, Video Games at Paysafe. "Every gaming experience starts with a payment, and we are dedicated to turning these transactions into part of the overall experience, to fuel the fun and champion customer engagement and loyalty." For more details about Xsolla Wallet, please visit: xsolla.pro/wallet About Xsolla Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more. For additional information and to learn more, please visit: xsolla.com About Paysafe Paysafe Limited (“Paysafe”) (NYSE: PSFE) ( ) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. PSFE.WS With over 20 years of online payment experience, an annualized transactional volume of over $130 billion in 2022, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across 100 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at . www.paysafe.com Contact Global Director of Public Relations Derrick Stembridge Xsolla d.stembridge@xsolla.com 919-971-7855 This story was distributed as a release by GamingWire under HackerNoon’s Business Blogging Program. Learn more about the program here.

Xsolla Debuts Xsolla Wallet To Provide Access To Embedded Finance Solutions And Instant Earnings

are everywhere. They have become indispensable in our everyday lives. They are also ubiquitous in various industries, notably e-commerce logistics. Mobile applications Nowadays, apps are redefining how e-commerce is conducted. One of the main reasons for their effectiveness is that these apps help immensely in attracting personnel. The traditional barriers tied to experience and competence levels are significantly diminished. This is, in a large part, because a mobile app introduces a rigid workflow, making it difficult for users to stray from prescribed tasks. Furthermore, these applications enable a high level of oversight, so all activities carried out by the user are thoroughly monitored. Apart from that, they assist in all areas: from product browsing to delivery tracking. They act like the bonding agent that links customers, retailers, and delivery services, allowing instant information exchange and effortless cooperation. For businesses, they enhance operational efficiency, improve customer relations, and provide a competitive advantage. For consumers, they offer a swift, engaging, and user-friendly interface for satisfying their shopping desires. How mobile apps influence e-commerce make different parts of the business, like finding products and delivering them, a lot easier thanks to their simple and clear interfaces. Mobile apps On the frontend, they deliver an engaging and personalized user experience. Advanced algorithms analyze user behavior to recommend products, tailor promotions, and facilitate personalized interactions. Mostly, apps are designed for easy navigation, quick checkouts, and secure payment processing. Many also offer features like wish lists, product comparisons, and customer reviews. On the backend, mobile applications are instrumental in managing inventory, processing orders, handling customer inquiries, and tracking deliveries. They help in making various office tasks more automatic and precise, reducing mistakes and making sure the operations run smoothly. In addition, these apps keep a bunch of helpful information that companies can use to tweak their operations, guess what their customers might want next, and make wise decisions about what's to come. Also, a good many of mobile apps have built-in tools for accessibility. These include voice-enabled search functions, speech synthesis, and the option for high-contrast displays. Such features guarantee that e-commerce platforms cater to the needs of all customers, including those with visual, auditory, or motor difficulties. What's their role? From what we can tell, mobile apps offer a bunch of tools and features that simplify and speed up a lot of operation parts, like taking care of inventory, tracking orders, and sorting out delivery systems. Inventory Management Applications like TradeGecko and Vend offer robust solutions here. These apps synchronize data across multiple sales channels, making it easier to manage stock levels, predict demand, and prevent both overstocking and stockouts. Features such as real-time inventory tracking, automated reordering, and reporting help businesses maintain optimal inventory levels and streamline their supply chain operations. Order Tracking For order tracking, mobile apps have significantly improved transparency and communication between businesses and customers. Applications such as AfterShip and Route offer real-time tracking and automatic updates on shipment progress, giving customers clear visibility of their orders' status. These platforms also allow businesses to customize their tracking pages, reinforcing brand identity and improving customer experience. Delivery Systems Mobile applications have revolutionized the way businesses coordinate their deliveries. Apps like Onfleet and Bringg provide sophisticated dispatching, route optimization, and driver-tracking features. They facilitate efficient delivery operations, reducing costs, improving delivery speed, and, as a result, enhancing customer satisfaction. Mobile apps in scaling One of the most critical challenges in e-commerce is scaling logistics to accommodate business growth. This requires managing larger volumes of orders, delivery routes, inventory, and customer communication, all of which can quickly become complex. Mobile applications help the scaling process. In a sense, they can grow along with a business. As the volume of transactions increases, mobile applications can handle the increased data and complexity without the need for significant investments in new hardware or infrastructure. They enable businesses to manage growth without disrupting existing operations, and their modular nature allows for additional features to be integrated as needed. For example, ShipBob, a logistics platform designed for e-commerce businesses, faces the challenge of managing increased order volume, as business operations grow. ShipBob offers a unified platform where companies can manage orders from various sales channels. The app provides inventory management across multiple warehouses, order management, and even advanced analytics to improve decision-making. With ShipBob, businesses can scale their logistics seamlessly without the headache of dealing with increased complexity. Similarly, applications like EasyPost allow businesses to manage an extensive network of carriers. As businesses expand geographically, they need to work with more delivery services. EasyPost offers API solutions that integrate with numerous carriers, making it easier for businesses to ship worldwide without getting bogged down by the complexity of managing multiple relationships. Sellbrite and Zoho Inventory provide further support for scaling logistics. Sellbrite facilitates multi-channel selling, allowing businesses to list and sell products across numerous online marketplaces from a single interface. This centralized control simplifies the management of increased sales channels as businesses grow. Zoho Inventory, on the other hand, is a robust inventory management solution that can manage the growing complexity of stock control. It handles tasks like inventory tracking, order fulfillment, and also integrates with multiple online sales channels, keeping all systems synchronized as a business scales. Who uses them, and how? ASOS This British online fashion retailer also made great progress in scaling its logistics with a mobile application. They integrated their operations with Metapack, a delivery management software that offers a range of features, including track-and-trace functionality, returns management, and delivery personalization. With Metapack's capabilities, ASOS was able to enhance its delivery process and manage a greater volume of orders. Stitch Fix Stitch Fix, an online personal styling service, used mobile applications to scale its operations and deliver personalized style boxes to customers across the United States. They used an app called Style Shuffle, which allows users to rate clothing and accessory items, thus helping the company gather data about customer preferences. This helped the company streamline its inventory management and improved the efficiency of its operations. Instacart Instacart, a North American leader in online groceries, turned to mobile apps to grow the scale of its operations. They developed their in-house app that connects customers, personal shoppers, and grocery stores for efficient delivery or pickup of groceries. This allowed them to manage a complex logistical challenge of coordinating between multiple stakeholders. As a result, Instacart became able to handle a growing volume of orders and expand their operations. The Home Depot The Home Depot, a leading home improvement retailer, provides another example of successful logistics scaling through the use of mobile applications. Facing increasing demand online, they realize the need to optimize their e-commerce logistics to handle the surge in orders. The company turned to mobile tech. The app they used was Roadie. It’s an Uber-like system that connects businesses with local drivers who can deliver goods on routes they were already taking. The Home Depot turned to Roadie to help make its delivery process smoother and deal with more orders. The company also created their own app that helped customers keep tabs on their orders, find things in stores, and even use augmented reality to see what products would look like in their homes. The payoff was a big boost to The Home Depot's e-commerce operations. Conclusion So, for e-commerce, mobile apps enhance clarity and speed, which results in an improved shopping journey for consumers, as well as businesses becoming able to work more efficiently. It's easy to expect that, with time, apps will gain an even bigger role in e-commerce logistics. We’ll probably be seeing a constant stream of more and more specialized apps, designed to offer even more help. Likely, they will introduce new methods to boost operational efficiency, cut costs, and amplify customer satisfaction. As these changes come, businesses that can use mobile apps well will lead the pack, ready for the opportunities and challenges the future brings. Try to be one of them.

Mobile Applications and their Impact on E-commerce Logistics Scaling

LONDON, United Kingdom, September 8th, 2023/Chainwire/--One Trading, the crypto asset exchange formerly operating under the Bitpanda Pro brand, today announced its new product, Instant Trade. Having recently raised €30M and fully separated from Bitpanda, Instant Trade is another step forward for One Trading as it diversifies its offering and establishes its footprint as a household name providing crypto assets to both retail and institutional investors in Europe. With backers including the likes of Peter Thiel’s Valar Ventures, MiddleGame Ventures, Speedinvest, Keyrock, and Wintermute Ventures, One Trading is drawing a lot of attention. Led by TradFi heavyweight and ex-JP Morgan exec Josh Barraclough, One Trading aims to address the lack of regulated venues in Europe by offering more sophisticated crypto products, including derivatives and spot trading, to both institutions and retail customers. With many traditional finance players lacking experience in the crypto market, there is a significant gap in providing long-term product confidence and success. What The CEO Had to Say The latest product being launched is Instant Trade. Josh had the following to say about Instant Trade: “We’re really excited to be unraveling our latest product, Instant Trade, which brings our OTC product, typically reserved for institutional clients, to all customer types. Our customers can now trade 100+ pairs between crypto-assets and fiat seamlessly with great fiat on and off ramps at the click of a button, and commission-free trading. Most brokers charge a dealing fee when customers buy or sell assets, however, Instant Trade will have 0% commission, meaning there is no additional dealing fee charged on Instant Trade aside from the market spread applied. We’ve built up a deep pool of liquidity with a range of partners over the years, which everyone can access without having to trade hundreds of millions a day or hold ecosystem tokens. We have a simplified, really easy to use UI and customers can even trade up to ten million euros in one trade. We’ll also be regularly adding new assets and our customers can rest assured that with our VASP license, we are a safe, secure, and regulated service, for anyone that isn’t a customer, you can test out Instant Trade on our website and compare our prices. We’re really excited to hear feedback from our customers so do let us know what you think via our socials and community channels. We will also be releasing an article on the One Trading blog page specifically about Instant Trade, so keep an eye out for that on the website.” "We want to make crypto trading safe and accessible for all and bridge the gap to provide an institutional-grade platform for all customer types. We have been rolling out a rebrand and a number of big infrastructure changes. We will be going live shortly with what we believe to be the fastest and most scalable exchange (< 250-microsecond order create/cancel) based on real-world metrics available to a shared retail and institutional audience. We aim to become a utility for large liquidity providers to exchange unlimited amounts of risk under a membership model instead of pay-per-trade and have low fees and deep books for retail with a number of liquidity protections. We will then start listing more products with appropriate controls and vetting as we move into derivatives. Above all we want a regulated, institutional-grade platform where people feel safe to trade with unique product options"Josh Barraclough, CEO, One Trading. https://www.youtube.com/watch?v=7rInXR-V2yo&embedable=true One Trading intends to operate as a MiFID Trading Venue, which will augment its existing VASP license, and would allow its platform to offer capital-efficient spot and derivative products for all customer types. It also offers a higher level of protection for customers who will be vetted through stringent anti-money laundering (AML) and Know-your-customer (KYC) procedures as well as client appropriateness checks. The full-scale MiFID license will also allow One Trading to list financial instruments – removing the debate over whether a DLT asset is a token or a security – and will permit new products to be designed from the ground up with appropriate vetting, transparency, and customer protection in mind. One Trading’s platform also offers access to a high-touch and secure OTC trading service, enabling high-net-worth individuals and institutions access to a wide range of digital assets, with competitive fees, and deep pools of liquidity. About One Trading The One Trading team is based and headquartered in Europe with offices across Amsterdam, London, Milan, and Vienna. One Trading is regulated in the EU and has built its product and venue to meet the needs of European customers. One Trading’s mission is to bridge the gap between crypto and traditional asset trading with a single regulated trading platform for all customer types and all products. Users can learn more about One Trading at their website: www.onetrading.com and for more updates, follow the One Trading social channels via Linktree. Contact Marketing Contact Andy Keelaghan One Trading info@3webdigital.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program.https://business.hackernoon.com/business-blogging?ref=hackernoon.com

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