Homebase

homebase

Like eBay, Junktion shares in the mission to discover great “value and unique selection” for its customers. Junktion is building a cryptocurrency marketplace for your items that eBay sellers, in particular will love. to tell us what features to build first, or to get your questions answered. Hop in our discord This articles purpose is to give potential sellers a better idea as to what we are building. In plain terms, we are the cryptocurrency version of eBay. Think of something similar to eBay, but with more personalization. We also save sellers upwards of 13% on fees. Ebay sellers now have an outlet that doesn't take over their business Junktion is the bridge between physical items and digital assets. We are recruiting eBay sellers to sell on our platform. We are recruiting people who wish to sell and list their items on our that is currently being developed. If you are some type of an online seller and sign up you are eligible to earn some of our scraps tokens. The users who sign up now will be considered our beta users. We will heavily promote their accounts and do our best to make sure succeed on our platform. eBay like platform on this form Our vision Junktion is built by an ex eBay seller looking to build a better online marketplace. For sellers, by sellers. We envision an open online marketplace where people can sell their items for any currency they wish, Fiat or crypto. A place where your items are loved, and treated as a treasure because you want to see them make it out into another cycle of buying and selling. A circular economy where people can constantly trade in old items for new ones. A please where your things can call home. We ultimately foresee every item somehow associated with blockchain technology and Junktion is leading the way. You will be able to find the exact item you sold years ago using the technology we are creating. We foresee a more digital and open economy. To an outsider, our Ecommerce marketplace is a combination of ebay and cryptokitties. What we are building is the future of ecommerce. will have blockchain rich futuristic features that online selling platforms such like eBay and Amazon couldn’t have dreamed of. We are willing to build exactly what consumers want and not what is best for us. That is why we are a zero fee online marketplace focussed on the users experience. Our online marketplace How we are using blockchain technology Junktion is a company that is utilizing the technology in the Ethereum blockchain to enable a peer to peer ecommerce marketplace that will provide the best user experience for customers because we allow the items sold on our site to tell a story. Each and every item sold on site has a unique story associated to it. You and I might both own Iphones, but each is different. The same make and model is uniquely different because of the owners. We allow users to have the ability to track their items that they formally owned and have sold on our ebay like marketplace. We want to create features that ebay sellers want on our platform. We care about your items and want to make sellers the most important part of our business. Join the conversation in We plan on incorporating USD on our eBay like dapp, but also want to support the technology that we are using by accepting Ethereum. For a short time, Ethereum will be our main currency. We do have our own cryptocurrency that we will give to anyone who wants to be an early adopter. An early adopter is someone who is serious about selling online and will list a few or more items on our eBay like marketplace. our discord. If you already sell on a platform such as Ebay, Amazon, or Etsy and are looking for another sales channel do not hesitate to sell on our marketplace or even directly to us. selling your goods Junktion vs. Ebay The future of selling is hands down Junktion. Sites like ebay that incorporate a blockchain twist are the future of online selling. We are building a home for people who are looking to make more money with their online store that is perhaps on a site like ebay. We are developing incredible technology that will allow for users to have a better experience on both sides. There are two transactors in a marketplace. A buyer and a seller. Ebay heavily values the buyer in all transactions. Junktion will be focussing on sellers and building out our platform for sellers. We want to allow users to build their business on top of us as quickly as possible. According to the United States, the backbone of an economy is small business. Not the people who buy from them. Why should it be backwards on online marketplaces like eBay and Amazon. With the launch of this article, we are trying to organize our community of sellers in a public to discuss different issues, features, and to build a community around our open online marketplace. Filling out our form, and joining our discord will be the number one ways for online sellers to make their voice heard in the development process of a far superior ebay dapp. Junktion discord What is a dapp Ebay is what you would call a web app. It is an application used on the web. A dapp is a decentralized application. All this means is that it communicates with the Ethereum blockchain. A different online marketplace We plan to use Ethereum to allow users to track where the goods they are sending go. For example, It would be really neat to know that an item you are emotionally attached to and sold has lived another good life with another owner, until they sold it to another 5 years later. If this feature seems like something you would be interested in please sign up for our newsletter at the bottom of our site. We will go more into detail about it as development progresses. Defining our marketplace dapp Our marketplace dapp has a bright future because we understand that the backbone of an online marketplace is the sellers. Our online marketplace will focus on making sure that online store owners are able to succeed. We want to give people a platform to create a store, a brand, and a living. We want users to build their business on top of us and allow for the average person to successfully declutter, move on, and ultimately sell their items. Sites Like eBay Sites like eBay pop up from time to time but the truth is none of them have half the amount of potential as Junktion. I say this because our site is built for you. The person who hustles online, a seller on these online marketplaces. The blockchain solves a lot of issues logistically, monetarily, and automation wise that other similar sites to eBay will never have. Only large organizations have access to the blockchain e-commerce solutions available right now. Blockchain solutions for online marketplaces are going to make a huge impact in the world and price of crypto. We are the blockchain website like eBay that is here to innovate e-commerce and change the way we think about items and the things we own. Fee structure EBay has a broken fee structure and very much so favors the buyer in all transactions. If you wanted to transfer the funds you have from eBay to buy crypto you would pay an insane amount of fees. It would look something like this. eBay forces unneeded fees on the seller. That is a fundamental issue that Junktion is going to fix. Ebay bullies its platform users into multiple fees that they do not need and should get for free. Junktion will be a zero fee platform. The only fees people are going to be paying are the Ethereum gas fees for transactions. Ebay charges sellers small fees for features that are free on Junktion Bitcoin, Ethereum, and cryptocurrency marketplaces A bitcoin marketplace is an eCommerce site that accepts bitcoin as a form of payment. We are not focussing on Bitcoin as our currency. Our main currencies, for now, are USD and Ethereum. A Bitcoin marketplace tends to have goals that align with decentralizing trade. That is not our goal. We want to create a fee free marketplace for entrepreneurs to build a business on top of. There are other blockchain and bitcoin related e-commerce marketplace startups being created that are far less advantageous than Junktion. A lot of these projects are aiming to decentralize trade. That is something that Junktion wants to try and avoid. We want to be as compliant and user-friendly as possible. Creating a free online marketplace doesn’t require overthrowing governments. Decentralized marketplaces are a haven for fraud, illegal activity, and scams. We want no part in them. We are not drug dealers and will not have drugs or other objects that decentralized exchanges like. We are going to be focussing on compliance, transparency, and user experience. Originally published at junktion.io .

The Cryptocurrency Version of eBay — Homebase For Online Sellers

SEC v. Consensys Software Inc. Court Filing, retrieved on June 28, 2024, is part of HackerNoon’s Legal PDF Series. You can jump to any part in this filing here. This part is 8 of 26. C. Consensys and MetaMask 36. Under its “MetaMask” brand, Consensys provides investors with a variety of services related to crypto assets. 37. MetaMask Wallet, which Consensys has offered since July 2016, is the foundational application for its MetaMask suite of products. 38. MetaMask Wallet is a Consensys-developed and Consensys-maintained software program, downloaded to an investor’s device (in the form of a mobile app or a browser extension), that stores the public and private keys to a user’s crypto assets. 39. The blockchain address (i.e., a derivation of the public key) stored in the investor’s MetaMask Wallet is, in essence, the investor’s MetaMask “account.” 40. Indeed, for each blockchain that a new investor selects to interact with, MetaMask Wallet generates a public and private key pair and derives a blockchain address from the public key. MetaMask Wallet refers to these blockchain addresses as the investor’s “Accounts.” By default, MetaMask Wallet creates an Account labeled “Account 1” for each blockchain selected by the investor. 41. If an investor already owns a crypto asset—and stores the keys to that asset outside MetaMask Wallet—the investor can import the public and private keys associated with that asset to a MetaMask Wallet using its “import” account function. 42. An investor’s MetaMask Wallet blockchain address is also the address where crypto assets purchased and sold through other MetaMask services—such as MetaMask Swaps and MetaMask Staking—are received and sent. 43. An investor can view a list of crypto assets held in the investor’s MetaMask accounts, the investor’s total holdings in each asset, and the aggregate value of the investor’s assets, through a feature Consensys calls MetaMask Portfolio Dashboard. According to an article by Consensys on July 17, 2023, MetaMask Portfolio Dashboard acts as a “home base” for tracking, buying, selling, and staking crypto assets. Continue Reading Here. About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings.
This court case retrieved on June 28, 2024, storage.courtlistener.com is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. SEC v. Consensys Software Inc. Court Filing, retrieved on June 28, 2024, is part of HackerNoon’s Legal PDF Series. You can jump to any part in this filing here. This part is 8 of 26. SEC v. Consensys Software Inc. Court Filing, retrieved on June 28, 2024, is part of HackerNoon’s Legal PDF Series . You can jump to any part in this filing here . This part is 8 of 26. HackerNoon’s Legal PDF Series here C. Consensys and MetaMask 36. Under its “MetaMask” brand, Consensys provides investors with a variety of services related to crypto assets. 37. MetaMask Wallet, which Consensys has offered since July 2016, is the foundational application for its MetaMask suite of products. 38. MetaMask Wallet is a Consensys-developed and Consensys-maintained software program, downloaded to an investor’s device (in the form of a mobile app or a browser extension), that stores the public and private keys to a user’s crypto assets. 39. The blockchain address (i.e., a derivation of the public key) stored in the investor’s MetaMask Wallet is, in essence, the investor’s MetaMask “account.” 40. Indeed, for each blockchain that a new investor selects to interact with, MetaMask Wallet generates a public and private key pair and derives a blockchain address from the public key. MetaMask Wallet refers to these blockchain addresses as the investor’s “Accounts.” By default, MetaMask Wallet creates an Account labeled “Account 1” for each blockchain selected by the investor. 41. If an investor already owns a crypto asset—and stores the keys to that asset outside MetaMask Wallet—the investor can import the public and private keys associated with that asset to a MetaMask Wallet using its “import” account function. 42. An investor’s MetaMask Wallet blockchain address is also the address where crypto assets purchased and sold through other MetaMask services—such as MetaMask Swaps and MetaMask Staking—are received and sent. 43. An investor can view a list of crypto assets held in the investor’s MetaMask accounts, the investor’s total holdings in each asset, and the aggregate value of the investor’s assets, through a feature Consensys calls MetaMask Portfolio Dashboard. According to an article by Consensys on July 17, 2023, MetaMask Portfolio Dashboard acts as a “home base” for tracking, buying, selling, and staking crypto assets. Continue Reading Here. Continue Reading Here . Here About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case retrieved on June 28, 2024, storage.courtlistener.com is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. About HackerNoon Legal PDF Series: We bring you the most important technical and insightful public domain court case filings. This court case retrieved on June 28, 2024, storage.courtlistener.com is part of the public domain. The court-created documents are works of the federal government, and under copyright law, are automatically placed in the public domain and may be shared without legal restriction. storage.courtlistener.com

How MetaMask Wallet Powers Consensys's Crypto Asset Services

**ZUG, SWITZERLAND, April 25th, 2024/Chainwire/--**Velocity Labs is proud to announce a fiat to crypto onramp using Ramp Network through the integration of Asset Hub. Through it, Ramp will be able to service any parachain in the Polkadot ecosystem. Onramps from fiat to crypto have historically been one of the biggest pain points with regard to DeFi accessibility. Thanks to the tireless builders who identified this issue early on, and have been working with regulators, credit card issuers and other payment infrastructure providers, the high barriers to crypto entry are about to be a thing of the past. In November of last year, Velocity Labs began talks with Ramp, the leading onramp infrastructure provider for web3. The objective was simple: maximize Asset Hub’s accessibility, and to get it to its full potential. Asset Hub is a system parachain considered the “home base” of assets in the Polkadot blockspace ecosystem. It enables the creation, management, and use of assets in the Polkadot network. As a system parachain, it has a trusted relationship with the Polkadot Relay Chain, allowing for porting of DOT from the Relay Chain to Asset Hub. Asset Hub is crucial for the emission of tokens similar to ERC-20 (the Ethereum standard powering DeFi on that chain) and the imminent and future resurgence of DeFi on Polkadot. However, Asset Hub has many constraints, particularly around UX and DevEx. Recognizing the potential of Asset Hub and its importance, Velocity has been working tirelessly to address these limitations. Ramp is a financial technology company building solutions that connect the crypto economy with today’s global financial infrastructure. Through its core on- and off-ramp products, Ramp provides businesses and individuals across 150+ countries with a streamlined and smooth experience in converting between cryptocurrencies and fiat currencies. Ramp is fully integrated with the world’s major payment methods, including debit and credit cards, bank transfers, Apple Pay, Google Pay, and more. About Velocity Labs Velocity Labs is a DeFi and infrastructure development company founded with the objective of transforming the Polkadot blockspace ecosystem into a thriving hub for DeFi innovation. A team formed by Polkadot veterans and DeFi experts, Velocity Labs is committed to building critical market infrastructure and tooling to unlock Polkadot’s full potential. More information on velocitylabs.org Velocity Labs actively searching for builders to join us in creating the most efficient and resilient ecosystem for DeFi on Polkadot. If you think this is you, please get in touch with us through this form. Contact ops lead MARIA PAULA FERNANDEZ Velocity Labs AG mp@velocitylabs.org This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **ZUG, SWITZERLAND, April 25th, 2024/Chainwire/--**Velocity Labs is proud to announce a fiat to crypto onramp using Ramp Network through the integration of Asset Hub. Through it, Ramp will be able to service any parachain in the Polkadot ecosystem. Onramps from fiat to crypto have historically been one of the biggest pain points with regard to DeFi accessibility. Thanks to the tireless builders who identified this issue early on, and have been working with regulators, credit card issuers and other payment infrastructure providers, the high barriers to crypto entry are about to be a thing of the past. In November of last year, Velocity Labs began talks with Ramp, the leading onramp infrastructure provider for web3. The objective was simple: maximize Asset Hub ’s accessibility, and to get it to its full potential. Asset Hub Asset Hub Asset Hub is a system parachain considered the “home base” of assets in the Polkadot blockspace ecosystem. It enables the creation, management, and use of assets in the Polkadot network. As a system parachain, it has a trusted relationship with the Polkadot Relay Chain, allowing for porting of DOT from the Relay Chain to Asset Hub. Asset Hub is crucial for the emission of tokens similar to ERC-20 (the Ethereum standard powering DeFi on that chain) and the imminent and future resurgence of DeFi on Polkadot. However, Asset Hub has many constraints, particularly around UX and DevEx. Recognizing the potential of Asset Hub and its importance, Velocity has been working tirelessly to address these limitations. Ramp is a financial technology company building solutions that connect the crypto economy with today’s global financial infrastructure. Through its core on- and off-ramp products, Ramp provides businesses and individuals across 150+ countries with a streamlined and smooth experience in converting between cryptocurrencies and fiat currencies. Ramp is fully integrated with the world’s major payment methods, including debit and credit cards, bank transfers, Apple Pay, Google Pay, and more. Ramp Ramp About Velocity Labs Velocity Labs is a DeFi and infrastructure development company founded with the objective of transforming the Polkadot blockspace ecosystem into a thriving hub for DeFi innovation. A team formed by Polkadot veterans and DeFi experts, Velocity Labs is committed to building critical market infrastructure and tooling to unlock Polkadot’s full potential. More information on velocitylabs.org velocitylabs.org velocitylabs.org Velocity Labs actively searching for builders to join us in creating the most efficient and resilient ecosystem for DeFi on Polkadot. If you think this is you, please get in touch with us through this form. through this form. through this form. Contact ops lead MARIA PAULA FERNANDEZ Velocity Labs AG mp@velocitylabs.org This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. here. here.

Velocity Labs And Ramp Network Facilitate Fiat To Crypto Onramp On Polkadot Via Asset Hub Support

APAC's Bold Stride into the Future of Cryptocurrency As the digital asset ecosystem matures globally, the Asia Pacific (APAC) region emerges as a significant frontier for cryptocurrency and blockchain development. The region's evolving regulatory frameworks are beckoning a myriad of players eager to secure their place in this flourishing sector. Hong Kong stands out, leveraging its as a global financial nexus and gateway to APAC's diverse markets to attract firms that are eager to deliver cutting-edge digital asset services. The city's regulatory environment is earning accolades for its crypto-friendly stance, drawing in businesses ready to tap into Asia's burgeoning demand for avant-garde financial solutions. stature A wave of momentum in adopting local payment systems, including Hong Kong’s Faster Payment Network, underscores the region's nimble adaptation to new financial technologies. This not only caters to the growing appetite for Web3 services but also signifies a wider acceptance of the transformative power of decentralized finance. Conversations with industry veterans reveal a consensus: demystifying Web3 platforms is key to broadening the embrace of digital currencies in APAC. Streamlining the intricacies of crypto transactions and cryptographic protocols is drastically lowering the barriers to entry, making the technology accessible to a broader audience. A staunch dedication to regulatory adherence and international standards is at the forefront of these ventures. By meeting stringent compliance requirements, such as obtaining necessary licenses and aligning with financial oversight regulations, these companies are not just adhering to the law—they're championing best practices for the sector at large. Transak's Strategic Leap into Hong Kong: Fueling APAC's Web3 Revolution In an era where digital assets and decentralized finance are reshaping global markets, Transak announces its bold move into Hong Kong, marking a significant milestone in the advancement of the APAC region's nascent digital asset ecosystem. A New Dawn in Digital Finance Transak, renowned for its innovative Web3 payments and onboarding solutions, has chosen Hong Kong as its new home base, aiming to harness the city's unique position as a global financial nexus and doorway to the Asia Pacific's burgeoning market. This decision follows a triumphant Series-A funding round in mid-2023, spotlighted by the backing of heavyweight investors like Animoca Brands. Hong Kong: The Gateway to APAC's Web3 Future Hong Kong's strategic allure lies in its progressive regulatory framework for cryptocurrencies and digital assets, making it an ideal locale for Transak's ambitions. The firm plans to knit itself into the fabric of Hong Kong's financial ecosystem, enhancing local engagement through the adoption of popular payment methods and integration with the city's Faster Payment Network. This move is more than geographical; it's a strategic alignment with Transak's mission to demystify Web3 accessibility. Bridging Communities: Transak's Strategic Alliance with Web3 Harbour: Joining forces with Web3 Harbour, one of Hong Kong’s leading Web3 communities, Transak is not just expanding geographically but also embedding itself deeply into the local Web3 culture. This partnership underscores a mutual commitment to accelerate the adoption of blockchain technologies and the decentralized internet, facilitating cross-sector industry collaboration. Gary Liu, Chairman of Web3 Harbour, expressed enthusiasm for this union, marking it as a positive stride towards enriching the digital asset ecosystem in the APAC region. Strategic Partnerships and Regulatory Excellence: The Transak Way Transak is no stranger to the rigors of regulatory compliance, operating in over 150 countries with a commitment to adherence across an extensive array of regulatory landscapes. With an eye on the intricate dance of local compliance, Transak is recruiting a team of local directors and experts in Hong Kong, ensuring smooth operations and active engagement with policymakers. The expansion is buoyed by strategic collaborations, notably with Animoca Brands, a key player in Transak's Series-A funding round. Yat Siu, co-founder of Animoca Brands, heralds Transak's Hong Kong venture as a pivotal step towards harnessing the immense potential of the APAC market, aiming to onboard a billion users into the Web3 fold. Closing Thoughts Transak's foray into Hong Kong is not just a business expansion; it's a visionary step towards realizing the full potential of the digital asset economy in the APAC region. By bridging the gap between traditional finance and crypto assets, Transak is poised to catalyze the next wave of Web3 enthusiasts, making the decentralized internet more accessible and engaging for everyone. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our brand-as-author program. Be it through direct compensation, media partnerships, or networking, the author has a vested interest in the company/ies mentioned in this story. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR

Transak's Bold Move: Accelerating Hong Kong's Journey to Web3 Dominance

ট্রান্সাকের সাহসী পদক্ষেপ: ওয়েব3 আধিপত্যে হংকংয়ের যাত্রাকে ত্বরান্বিত করা

Transaks mutiger Schritt: Beschleunigung von Hongkongs Weg zur Web3-Dominanz

La audaz medida de Transak: acelerar el viaje de Hong Kong hacia el dominio de Web3

Le geste audacieux de Transak : accélérer le parcours de Hong Kong vers la domination du Web3

ट्रांसक का साहसिक कदम: हांगकांग की वेब3 प्रभुत्व की यात्रा को तेज करना

トランザックの大胆な行動: 香港の Web3 優位への旅を加速する

Transak의 대담한 움직임: Web3 지배력을 향한 홍콩의 여정 가속화

A jogada ousada da Transak: acelerando a jornada de Hong Kong para o domínio da Web3

Смелый шаг Transak: ускорение пути Гонконга к доминированию Web3

Transak'ın Cesur Hareketi: Hong Kong'un Web3 Hakimiyeti Yolculuğunu Hızlandırma

Bước đi táo bạo của Transak: Đẩy nhanh hành trình thống trị Web3 của Hồng Kông

Transak 的大胆举措：加速香港迈向 Web3 主导地位

India's obsession with and digital marketing scams is indeed exacerbated by the high number of people pretending to be SEO professionals and experts, while in reality, they are nothing more than individuals engaged in SEO reseller programs. SEO These self-proclaimed "experts" are often far from it, and they contribute to the erosion of trust and professionalism in the industry. These so-called SEO professionals often lack the in-depth knowledge and skills required to deliver effective SEO services. They claim expertise in search engine optimization, but, in truth, they are merely middlemen, outsourcing the actual work to others while pocketing a significant margin. They rely on deceptive marketing tactics to portray themselves as experts, taking advantage of the widespread fascination with SEO in India. Who’s to blame? The blame for this situation extends to the agencies that offer these reseller programs. By relying on individuals who are willing to deceive clients about their true capabilities, these agencies become the core of the problem. They often prioritize their own profits over the quality of service they provide, creating a breeding ground for scams and unethical practices. This business model not only perpetuates the deception but also devalues the true expertise that legitimate SEO professionals possess. It's crucial to start to expose and condemn this unethical behavior on both sides—those masquerading as experts and the agencies enabling them. The lack of transparency and accountability in these reseller programs is a major issue, and it is high time the industry and regulatory bodies take action to address this problem. It’s of my own personal opinion the presence of individuals pretending to be SEO experts in India, often engaged in reseller programs, exacerbates the country's obsession with SEO and digital marketing scams. To combat this issue, we must not only scrutinize these pretenders but also hold the agencies offering reseller programs accountable for their part in perpetuating this deceptive culture. The Rise Of Digital Marketing Scams In India You won't believe the audacity of the situation in 2022 - there has been an astronomical 80% rise in the number of fake digital marketing "experts" in India! It's like a plague that has infected the digital landscape, and it's high time we called them out on their dubious practices. Everywhere you turn these days, you're bombarded with self-proclaimed digital marketing gurus who promise to revolutionize your online presence. They dangle the carrot of increased website traffic, more leads, and a sales bonanza right in front of you. But let's not kid ourselves; most of them are nothing but charlatans preying on the unsuspecting. These so-called "experts" are like the snake oil salesmen of the digital age. They talk a big game, but when it comes down to delivering real results, they're about as effective as a screen door on a submarine. It's infuriating how they manipulate their way into the industry, peddling their pseudo-knowledge and empty promises. The rise of digital marketing in India has given birth to a monstrosity that's plaguing businesses everywhere - the surge of fake digital marketing "experts." These self-proclaimed gurus have invaded the market, and it is high time we addressed this menace. Picture this: you're in desperate need of digital marketing expertise. You want to boost your online presence, drive traffic, and generate leads. So, you start hunting for a digital marketing pro. And what do you find? A sea of charlatans who talk the talk but can't walk the walk. They claim to possess digital marketing wizardry but lack the skills and knowledge to back up their lofty assertions. What's fueling this digital deception, you ask? It's the harsh reality of supply and demand. The scarcity of skilled digital resources in India has led to a grotesque imbalance! With genuine experts being as rare as a unicorn, fake digital marketers have seized the opportunity to charge exorbitant prices for their dubious services or provide little to no value. But wait, there's more to this digital marketing nightmare! The problem is compounded by the complete absence of a regulatory body overseeing digital marketing in India. In this Wild West of the online world, virtually anyone can hang their shingle and declare themselves a digital marketing expert. Yes, you read that right – there are no rules, no regulations, and no one to hold these self-proclaimed gurus accountable for their actions. It's the digital marketing equivalent of the lawless frontier. This glaring gap in oversight has allowed these charlatans to run amok, preying on unsuspecting businesses without consequence. It's a free-for-all, where anyone with a computer and a persuasive pitch can don the mantle of a digital marketing "expert." There are no qualifications, no standards, and no quality control. As a result, businesses are left vulnerable, and they're often at the mercy of these self-appointed swindlers. The absence of a regulatory body for digital marketing in India is a glaring loophole that needs to be addressed urgently. We can't continue to let these fake digital marketing people thrive in this lawless environment. I personally demand accountability, standards, and genuine expertise in the world of digital marketing. The Flock To Freelance Platforms - Scam Home Base I absolutely cannot believe the audacity of some of these people flocking to freelancer services like Fiverr and Upwork to conduct digital marketing scams! It's an absolute disgrace, and it tarnishes the reputation of these platforms, as well as the entire digital marketing industry. In fact, I noticed the scams were getting so bad I actually took it upon myself to learn as much of the science of SEO as possible and do everything myself. It’s funny. I actually learned SEO from the scammers themselves (What not do to anyway). Let's talk about the scammers themselves. These charlatans are preying on unsuspecting individuals and businesses who are genuinely looking for help with their digital marketing needs. They promise the moon and the stars, , social media, content marketing, and more. They lure their victims in with cheap prices and promises of quick results. But in reality, they have no clue what they're doing, and their tactics often violate the rules and guidelines of reputable platforms. claiming to be experts in SEO And what's even worse is that many of these scammers get away with it! They use fake credentials, fabricated reviews, and stolen portfolio samples to create an illusion of expertise. People fall for their deceit, only to find out later that their hard-earned money has been wasted on empty promises and ineffective marketing strategies. This not only harms the individuals who've been scammed but also undermines the trust that should exist in these freelancer platforms. But it's not just the scammers who are at fault. It's also the responsibility of these platforms to step up their game and protect their users. They need to implement better vetting processes, stricter review policies, and more comprehensive background checks to filter out the bad actors. The fact that these scammers can continue to operate on these platforms is unacceptable. In the end, this wave of on platforms like Fiverr and Upwork is a stain on the industry and a disservice to honest freelancers and clients alike. digital marketing scams It's time for everyone involved to take responsibility, from the scammers and the platforms to the clients who enable this behavior. The digital marketing world deserves better than this. Genuine professionals and ethical practices in the SEO and digital marketing industry should be championed and celebrated to restore trust and credibility in the field.

India's Obsession With SEO And Digital Marketing Scams 

In today’s episode of the Brains Byte Back podcast, we speak with , Founder & CMO at , a company offering web app security, WAF and SSL Certificates to keep businesses safe. Venkatesh Sundar Indusface In the conversation, Sundar shares tips to help listeners defend their businesses from . He starts off by stressing the importance of ensuring that all software and systems are kept up to date with the latest security patches and updates. Doing this can help to shut down any known vulnerabilities that hackers may look to exploit. hackers Additionally, he underlines that it’s important to make use of strong access controls and authentication measures to allow only trusted users access to sensitive data or systems. This consists of measures such as two-factor authentication, strong password policies, and limiting access to only those who require it. Sundar adds that regular security assessments and penetration testing can be effective when it comes to identifying vulnerabilities before hackers can take advantage of them. This can entail simulating real-world attacks and attempting to exploit weaknesses in the system, to find potential areas where improvement is necessary. Alongside the above, Sundar highlights specific tactics that listeners can use to defend against ransomware attacks, such as ensuring that data backups are regularly performed and stored securely. This can help to reduce the impact of a ransomware attack by allowing businesses to restore their systems and data from a previous backup. And finally, Sundar covers why it is important to teach those within your organization about the danger of phishing attacks and other social engineering tactics that hackers frequently use to gain access to sensitive data or systems. He encourages business owners to provide regular awareness training to make sure that employees are more knowledgeable and fully aware of the latest threats and how to avoid falling victim to them. security Watch the Video https://youtu.be/Q-zGfmaYRcQ?embedable=true Venkatesh Sundar: Okay. So, I am Venkatesh Sundar, the founder of Indusface. I was the founding CTO who wrote the first line of code and built the minimum viable product, which gave us the right to win and get the first set of customers. I was the first presales engineer in the deployment of the first few set of customers. Venkatesh Sundar:  As we evolved and the product market fit was established and we had large enterprises, banks, insurance, manufacturing, and large manufacturing, adopt our product and use it for securing their Web API, and mobile apps. And as we scale, I was able to get better people than me to solve the scale problem and take on a marketing, digital marketing role to build, what we have built with our success closer to our home base in Asia. And India, I took on a marketing role to see how I bring the message out to the international market. So an accidental marketer from a technologist and then that problem again the day zero problem of marketing to get international customers were solved. Venkatesh Sundar:  And we are at a point where we have 100 plus customers in the US, we have 5,000 plus customers globally, including the freemium versions 1500 plus customers, using the freemium version. But the paying customers, large enterprises, a big market segment in the US, is also 100 plus and building on that. I’m now taking the third day zero problem to build on the enterprise US business as a president of America’s, so now in the process of moving from here to the US Right now, I travel quite a bit but yeah, replicate our enterprise success here. Build on the mid-market success that we acquired digitally from internationally and now focusing on the US market to build the pre-sales sales business development, customer success in the US Enterprise Market. So that’s my long answer. I can keep talking about this but yeah, we have established product market fit at every stage proven, the product at every market, and then building on scale, on top of it. And in a nutshell, I Think I would define myself as solving the day zero problem. I mean, startup by different day zero but you break it down into many d0 problems. As we scale up. Then the day zero problem, I’ve tried to find somebody better than me to scale it up and then I try to move on to do something else. Samuel Brake Guia: Fantastic. Well, congratulations on all this growth. You’ve seen and I was really curious about how the company started and you gave quite a good summary there. But I’d like to know how did you come up with the name Indusface, what’s the story behind that? Venkatesh Sundar: Yeah the story is more related to a roots. We’ll I mean I’m obviously living in India and my origins in India and India has gone through different transformations, different stages, especially in technology, India ended up becoming the go-to place for services, outsourcing software development, those kinds of stuff, but the product innovation from India was still lacking when we started this. So, I think it is more an emotional type to route. We wanted to be the face of India. And India’s roots are in India’s civilization. For a product made in India, that goes internationally, right? And in this day and age of global globalization, they have a right product, anybody in the world anywhere can buy it, but we want to have the footprint of the roots and the founders. Venkatesh Sundar:  Also, tied to our team. So Indus civilization represents the ancient civilization, which had phenomenal, innovation progress, two thousand of years back. We want to do that now in the New Age, era of information technology, In cyber security, which is where, which is my domain, and that’s about it, so nothing, very exciting. But yeah, that’s probably more an emotional founder’s emotion attached to it. Samuel Brake Guia: I’d say that’s very exciting, that’s cool. I did not know that. I’m always so curious to know what the story is behind a company’s name because I always find it so important. And that you usually find actually that’s quite an interesting story. And I like the fact that this is a fusion of different words. So, that is really cool. And you mentioned there about cybersecurity and last year, you folks publish an article, to keep your business prepared for It hacking season and obviously as you mentioned in the article 89% of organizations, reportedly experience holiday ransomware attacks. But as we know these attacks can happen at any time of year. So what advice do you have for listeners to best defend their businesses from hackers? Venkatesh Sundar:  So I mean ransomware is not an attack. Ransomware is an outcome of an attack where somebody’s data is held for ransom, and during holiday seasons, people are most vulnerable, they are looking for shopping and users are looking for deals. Businesses are trying to come out with new promotions and speeds of more importance to get those promotions in their applications out. And in that process, there might be many vulnerabilities, that leaves them open, which is what gives an open playground for hackers. So it happens during holiday season. Venkatesh Sundar:  It’s an automatic function of speed for the businesses to roll out their promotions exploit, make use of the holiday seasons, and for consumers who are looking for deals combination of all those things leaves open many vulnerabilities. So my advice to people especially businesses because we are in the business of protecting applications for businesses because applications are central to the way they interact with their consumers employees partners and everybody, right? So we protect applications. so we tell that makes security and integral part of your software development life cycles and all the way into production. So that at least your application does not become the segway through which your customers, your consumers on your data at risk. So, do not compromise speed, but make security an integral part without compromising speed and, that cannot be done unless and until you accept that this is my domain, this is my area of expertise in terms of what we do, it can be a CRM application. It can be a D to see. E-commerce application. It can be a cab riding platform, whatever it is right at the end of it. Central to any of those businesses interacting with their consumers and application. And businesses have to focus on the security of their application because that is the heartbeat of any digitization initiatives. And speed of business is now imperative for anybody to stay relevant. Venkatesh Sundar: It’s not about how big you are, but how fast you adapt to the changing needs of consumers, trends and everything, is how every business operates to stay relevant. And with speed comes risk, and the need for speed is even further higher during the holiday season, especially for certain types of businesses, which have different promotions. And hence, you see a correlation between a higher amount of attacks and public reports during holiday seasons for ransomware. Because it’s not my chance or correlate or coincidence, right? There is a very strong cause and effect there because of speed people end up having more vulnerabilities that are, can be exploited and hackers are waiting to exploit those vulnerabilities and during holiday seasons. The customers might be even more vulnerable to succumb to ransomware attacks as opposed to. Even though they’re ethical call and reasons, might be never to succumb to it, and not pay a single buck. Even if it is going to cost me less even it’s going to or even, it’s going to cost me more for the downtime it creates, but that ethical reason goes for a toss when they are when their businesses shut down. And even further, so during holiday seasons So my advice, which is the question you asked is to consumers, do not click on any random links or do not click on links. That you do not know, do not share your OTP to unknown people, and make sure that the endpoint that we have which are interacting is trusted. It is encrypted Venkatesh Sundar:  Have an eye for detail that is only through consumer education, education and awareness that can address that, but to businesses, which becomes a segue through which because you consumers interact with them, they had to make sure that their own application that their own services that they provide lives up to the trust, the consumers and the businesses and other people place on them and to live up to the trust. They had to make sure they proactively, take effect effort to mitigate those risks. And if it proactively take those effort and mitigate those risks, it can also deal with when those attacks happen, much better. And it also wins consumer confidence because most of the breaches, the problem of erosion of consumer confidence is not because of the attack or the downtime itself, but because of the lack of transparency that businesses have in communicating, clearly what is that happen. Those transparency doesn’t exist, but if they show that clear, Venkatesh Sundar: These are the things we have in place in spite of this happen. But we learn from this, and we are improving it, and This is the impact and these are on the workarounds then. Actually those situations turns around to build the trust further. So, the long answer again is to businesses, pay important attention to applications security, and do not compromise on application security practices in the, in favor of speed, make it an integral part and do not compromise on speed, but make it integral part of How do I keep the agile development going on with speed as an integral. With security is an integral part of that. Samuel Brake Guia:  You got some pretty solid advice and what you mentioned about transparency and being clear. I think that’s what’s so important and I also I’m very curious to know like Oh there are other companies operating in this space and if so like how do you differentiate yourself from the competition? Venkatesh Sundar: Yeah, I think it goes back to the story. You asked the first question, How did you start in space? I mean, right from day zero and this was like when we went to the I mean again, if you look at the history, the first product that we build in in this phase was basically a risk detection product, a malware detection product. and once we got a critical mass of customers and some traction from it, it got acquired by trend micro, right? And it was a set purchase. We’ve got acquired by Trend Micro with a little bit of money that we made from that and we went back to the drawing board and said that we want to start something else and obviously my domain expertise was on security application, security specifically. And it was a crowded market. We were not the only vendors. We are not creating a new category, but in an existing category, how do I create a blue ocean? How do I create a differentiation especially when there are many players and there has to be a compelling enough aha for in terms of value to the customer. Even if we are a new startup coming up, the version one product, right? Venkatesh Sundar:  And that differentiation that we identify 10 years back that even though we are building a software product even though we are building a tool that is trying to solve a specific problem in this case protecting applications and establishing the intent of the traffic and the user that is coming into the transaction. Is it? Good or bad? Other players are doing it. Venkatesh Sundar:  But there is a set of policies that we had to build, but the key differentiator was We just don’t throw it all in and walk away. We combine management of it updates of it, making sure that your applications are protected from new threats. Your applications are protected relevant to your current application risks, like a holiday season example, that you mentioned that you are rolling out this feature, but there is this vulnerability that exists because of speed and they’re not going to the proper QA, do not worry about it, let that vulnerability exist, but we as a gateway, that instantly virtually patch it as a part of the managed services. So it’s a tool that we combined with managed services offering As part of my 24 by 7 support license, became that one singular Aha factor that we provided to the customers, and guess what? 10 years later since the drawing board situation when it was just PPT vision mission statement and differentiation and everything. The same differentiation holds good today. And imitation is the best form of compliment. Some of the biggest players in the competition, who are our competitors are actually copying the same capability. Now, So we have the first advantage. We have the critical mass but the fact that they are copying the same value feature differentiation that we have is actually some kind of pride for me as an individual and also the company because yeah we have done something right? And we have to follow the report game and innovate further so management. Combined with the application, security, and within application security. If you really lay down the landscape, that is this detection of the application which requires specialized skills. Venkatesh Sundar:  That is accurate surgically, accurate risk protection? Specific to the risk of your application, that requires a specialized grid skill, which is a web application firewall. And there is detection, typically security, scanning pen testing. And there is continuous risk monitoring, which is not just configure and walk away. There are new threats, your application itself is changing, it is integrating with third-party components. New APIs are being added. Venkatesh Sundar: All of these three together under one umbrella with the 24 by 7 support management, to you becoming a single SOAP application security, vendor rent management will just don’t throw a tool and walk away becomes a most compelling differentiator and then the delivery of it to the customer and references and everything then helps to sustain it. So, in terms of capability piecing together, all the aspects of the application security, and providing our expertise, on top of the product, became our, a hard differentiation, which was my minimum viable product launch based on which you want it and it continues to remain a key differentiation today based on our ability to build on the first more advantage and process integration, a lot of other things and now our competition and the industry itself and even analysts are telling that OEM vendors have to up their game. In terms of the services component, they provide as part of support, you cannot just be incident management. It has to be this, which further validates our original vision, and our differentiation as well. Samuel Brake Guia: Mm-hmm. Yeah, I think what you said definitely makes sense to me, the fact that imitation really is the greatest compliment and I can understand how you have such a competitive offering when you offer all of that and it does sound like you’re working on a lot at the moment and I’d love to know. Like what’s next on the horizon? Venkatesh Sundar:  Yeah, so if we look at how the application has evolved, right? I mean there’s Web 1.2.or, people are talking about 3.0 The fundamentals of communications and applications and providing some service doesn’t change. But what has changed? is like if you look at Internet traffic today, The user to website, related conversations is a small, it’s certainly a big part, but it comparatively, it’s the Internet traffic. The bigger part of Internet traffic is going to be at communication more than human to app communication. Device to App, Communication App to add communication. An example, you go to your website or a golden app, you go ahead and engage in a transaction. You want to buy something or you want to download a document or upload a document. Then finally, there are other pieces like a payment gateway. That’s a third-party component that those applications integrates with. Venkatesh Sundar:  And that payment Gateway is an API call between the application and communicating with and some other application that application is communicating it for providing the service to the consumers, right? So the app-to-app communication is going to be such an integral part of the app economy evolution that API security has become a big pain point. APA Security paradoxical is easier to solve from a technical standpoint, but from an operational standpoint, people are talking about Shadow API. People are talking about How do I discover those unknown APIs. How do I make sure I have a surgically accurate policy for my API definition, which really requires a swagger file, or some sort of documentation, which people don’t have because, you know how developers and documentation work together, right? So, those are big challenges and we try to address those challenges and APA security is a big thing. The second big team is ransomware, then, the power for a hacker to bring down a system is becoming cheaper and cheaper. Independent of vulnerabilities and risks and waiting for a targeted attack. They can just do a blind DDoS attack. Samuel Brake Guia: Fantastic. well, we’re gonna include a link to your website in the show notes of this episode but otherwise Venky, those are my questions today and I just want to say thank you so much for joining me. Venkatesh Sundar: Fantastic. It has been a pleasure. Thank a lot. This article was originally published by Sam Brake Guia on The Sociable.

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(KOD) launched in 2021 with an initial NFT collection of 8,888 collectible Knights. KOD was created to combine the passions of the founding team—sports and web3—and extend them to a larger community. At its core, the project aims to build a community-led sports and entertainment ecosystem and innovate on-chain communal sports fandom in a community-friendly way. Knights of Degen Despite their admirable vision, passionate community, and strong team of builders innovating for the future of Web3, Knights of Degen has largely gone underappreciated by the broader NFT community—a frustrating situation seen far too often in today's Web3 environment that is notorious for chasing hype instead of riding with steady value creators and true innovators. At the end of 2022, the KOD vision became clearer than ever before with the launch of an —the primary focus of this analysis. official whitepaper Degens Seize the Moment and Dare to Break New Ground The Knights of Degen have identified an opportunity at the intersection of Web3, gaming, and sports fandom. Sports fandom and online sports betting, fantasy sports, and Esports have soared in popularity in recent years. Fans no longer accept simply watching; they are itching for more action. Interest in VR, crypto, and blockchain use cases in sports are all on the rise as sports fans anticipate new ways to participate in the games they cherish. The future of sports consumption is at the intersection of a wide variety of emerging technologies. and the Knights of Degen team recognize this and have constructed a framework for their ecosystem built around three user experience pillars: socialize, compete, and earn. That ecosystem maintains a resource economy run by players (users), power (decentralized governance via DAO), and games (the experience). Drew Austin The Headquarters of Degen The home base for members of the Degen community will be the Knights of Degen mobile application. Access to the app is gated—users will need to have a valid Degen Identity. Degen Identities are a combination of numerous personal identifiers including: “your username, avatars, web3 wallet, applicable NFT characters for the game experience, and your authorized 3rd party apps.” The identity is what connects everything in the ecosystem for each user. Within the app, the “Degen Feed” turns individual “action” into a social experience. Since the Degen Identity connects different 3rd party sports betting applications, once a user connects to the KOD app and places a bet, it will appear on the Degen Feed for the community to follow. The app also allows for users to create and join “Degen Tournaments.” These are play-to-earn competitions and contests that anyone within the KOD ecosystem can create, not just the Knights of Degen team and Degen DAO. Tournaments will feature customizable settings such as how to win, format, and how many users can join. Want to get notified when the Knight of Degen app is live? . Use secret code ‘carpeDegen’ for access Degen Fantasy Fantasy sports are a huge part of modern sports that fans participate in to add to their experience, and their growth is predicted to continue to skyrocket. According to technavio's 2022 research report, the market will grow by over $6 billion by 2026. For any team with a unique enough perspective on the industry and a fresh idea, now is a prime time to enter and make a big splash among a growing consumer base. Enter "Degen Fantasy". KOD's Degen Fantasy will allow users to join and create their own fantasy leagues within the ecosystem. In utilizing Web3 technology, Degen Fantasy uniquely eliminates many pain points from traditional fantasy league systems, such as prize distribution, collecting payments, and dispute resolution. Web3 integration also enables Decentralized Finance (DeFi) to play a role in league rewards. Tokens collected as league entry fees are automatically deposited into a 3rd party pool. Over the course of the season, additional tokens are generated that can be used for additional winners prizes, commissioner compensation, or any other way the league wishes to disperse them. DeFi also opens up the opportunity for “No-Loss Fantasy Leagues.” Under this system, the league's winner would receive the “yield” from the DeFi pool while everyone else receives 100% of their entry fees back at the end of the season. $DGEN The $DGEN token is KOD's native ERC-20 governance, utility, and rewards token that is “the equilibrium underpinning the KOD ecosystem." It maintains four primary objectives: Facilitate the governance structure for the DAO Treasury via the Degen DAO in a way that delivers "power to the people" by enabling participants to vote and shape the evolution of the project. Power games, leagues, tournaments, etc. in the Knights of Degen ecosystem. Grow the ecosystem. Through the Degen DAO, fund the creation and development of new products and services that enhance the community experience when interacting with the ecosystem. The utility for the token, aside from being used as in-game currency for tournaments, transacting free agent player NFTs in fantasy leagues, determining draft orders, game rewards, and content purchases, is pretty standard-issue as far as governance tokens go. Tokens can be staked, used to vote, and delegated to fund new initiatives. Tokenomics $DGEN will have a max supply of 150,000,000 tokens that will be distributed among four stakeholder categories. From the distribution numbers, we derived two main takeaways. A highly-organized DAO treasury will prove to be a wise decision. Typically token allocations reserved for a DAO treasury is vague and undetailed. In a sense, what usually happens is the team decides to throw a lump sum of tokens at the community and let them figure out how to allocate it. Without any guidance, the funds have the freedom to become mismanaged and messy. The Knights of Degen team has acutely categorized (presumably set up in distinct wallets) the DAO treasury allocation into five purposeful categories that will guide its usage. Any wise finance professional will say: "Tell your money where to go" and that's exactly what has been done here. Bravo! The team and contributors allocation is quite high Some people tend to overanalyze token allocations and unnecessarily use them as their make-or-break for projects. We're not those kinds of people, but at 40%, the allocation set for "Knights of Degen Inc." + "Contributors" is double what is typically accepted as best practice in the industry. Any team/contributor token allocation above 20% runs the risk of potentially being perceived as greedy, especially by Web3 participants who are more skeptical than ever. For perspective, Filecoin allocated 4.5% to team & contributors and Solana allocated 12.8% to the team pool. Knights of Degen NFTs The KOD ecosystem NFTs are the Gen I Knights, the Steedz, Goblets, and the "coming soon" Gen II Knights. All NFTs in the ecosystem possess different benefits and privileges outlined in the whitepaper, but the Gen I Knights are clearly (to no surprise) the must-own NFT in the ecosystem. Before we jump into what owning a Gen I Knight will grant access to, let's first set the stage with an overview of current blue-chip NFT offerings. In today's market, the typical blue-chip NFT will cost between $8,000-$100,000+. For that staggering cost, holders have typically been provided the following: Additional NFTs in the form of airdrops and claims Native cryptocurrency tokens Merchandise Community Access to IRL events The reality is that most of the top NFT projects are at the height of Web3 simply because they found appeal with an irrational market that decided they were "it". It's very rare that any of them truly launch something revolutionary or provide holders with a benefit that has a rational, tangible value unrelated to the largely unfounded speculative mania machine that has already been established for the project. Knights of Degen are different. At just around a .30 ETH floor (~$450), Gen I Knights are a tiny fraction of the average cost to buy a blue-chip NFT. Important to consider: As Web3 markets rationalize over time, NFTs will become much less speculation-fueled. Floor prices will instead be priced much closer to the real value of the tangible utility that is being provided to holders. Why pay for more than what you receive? To start, Gen I Knights immediately match the utility of the typical blue-chip by receiving the following benefits: NFT ownership rights Degen DAO rights: ability to make proposals, ability to participate in committees Exclusive airdrops Exclusive rewards Exclusive events Exclusive space in Discord and future digital community locations including Metaverse lands On top of those benefits, add in the fact that the team is building a revolutionary Web3-integrated, decentralized sports ecosystem that has the power to touch the lives of millions of fans around the world in exciting new ways when there is a growing, proven demand for such a thing, and the overall picture of this project becomes very clear. The Verdict Knights of Degen are an obvious victim of Web3's alignment to hype-fueled speculation as one of the most underappreciated builders in the entire industry. The proof is in the floor prices. At around .30 ETH, Gen I Knights are far less valuable than plenty of projects that have delivered less, have no real business model to generate revenue, have a far less ambitious vision, and are simply in the space to exist. In bear markets, the fakes fade away and the real builders survive to prosper when the bull returns. If you're looking for a fun Web3 ecosystem to get involved in with a bright future of innovation run by true builders, Knights of Degen should be considered. Everyone in the NFT space is looking for a project providing sensible and real utility. The compounding ecosystem Knights of Degen is building has a highly-focused target market and consumer experience in mind. They have found their niche and, with the means and opportunity to truly innovate within it, are now looking to establish a lasting presence as a brand with a proper revenue-generating model that touches the lives of millions. As lifelong sports fans and believers in Web3, this whitepaper hits close to home for our team. This is what we want the future of fandom to become. This research first appeared in my newsletter, Triana. For more insights like this and daily Web3, crypto, and tech news delivered to your inbox Monday-Friday, visit our site and subscribe ! HERE Tip Jar Enjoy the article? Consider leaving a tip to support my writing efforts. All donations are greatly appreciated! 0x9543128838F74bF6e95b7e056D288bc190236C2D Coinbase (BTC): 0x22B4E04c13EEBD21e2D35c4001B8B8fFFF17DD3a Metamask (ETH): AXmyuktns4ehTWAuJbMDwavHAufbRpkQB3aoeJ7yE8iP Phantom (SOL): Disclaimer: This article is written purely for entertainment and educational purposes and should not be taken as financial advice in any way. Do your own research. If you are seeking financial advice, find a professional who is right for you.

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What do you get when you combine Clash of Clans, Pac-Man, and Elden Ring? You get the Aavegotchi Protocol's flagship game, The Gotchiverse. It’s almost suspicious how the rise of cryptocurrency and NFTs has coincided with the financial emboldening of the Gaming community. Streaming services like Twitch and Hitbox have afforded their gamers consistent and substantial incomes, forcing the mainstream public to recognize Gaming as a respectable and lucrative industry. So, it’s no surprise that Gaming and NFTs have coalesced to conceive a GameFi baby, with countless developers laboring over play-to-earn dApps to capitalize on the growing sector. But the visionaries at Pixelcraft Studios’ premier game, The Gotchiverse, have created what could be the most ambitious and foundational GameFi ecosystem yet, a psychedelic amalgamation of DeFi and NFTs called The Gotchiverse. Founded by “gotchi summoners” CoderDan (CEO) and gldnXcross (COO), Aavegotchi is a NFT gaming protocol operating on the Polygon sidechain and based on the classic 90s concept, Tamagotchi. Within Aavegotchi’s MMORPG metaverse, players stake interest-generating tokens from the Aave protocol to their NFT avatars – adorable, albeit pixelated, ghosts named Aavegotchis. Each avatar accrues value through a combination of unique base traits, equipped wearables, and staked collateral (or aTokens). To level up their Aavegotchis, players can participate in various activities such as governance, meetups, and minigame XP events. Leveling up an Aavegotchi helps it climb the leaderboards during Rarity Farming, Aavegotchi’s original play-to-earn mechanism that rewards the most enthusiastic and engaged members of the Aavegotchi ecosystem with GHST, the protocol’s native governance token and base currency for purchasing on-chain assets. Since its initial launch in 2020, Aavegotchi has garnered a dedicated community of gamers and NFT enthusiasts. But the upcoming release of The Gotchiverse, set for March 31st, will introduce a scalable infrastructure capable of supporting countless users and thousands of transactions per second. Entering The Gotchiverse for the first time can be both daunting in its breadth and comforting in its nostalgia. Its 2D retro aesthetic will take gamers back to the simplicity of the late 80s and 90s, while its tokenomic intricacies may understandably intimidate some. That’s why we’ll be breaking down its many layers and components, so you can learn how to earn in this game-changing (literally) metaverse. GEOGRAPHY To understand how to earn in the Gotchiverse, one must first understand its geography. Once an Aavegotchi is purchased from a portal, it manifests within the Gotchiverse, a vast REALM comprising a network of zones and districts where players and their Aavegotchis can explore, build, and make new FRENS (yes, that’s spelt correctly). Its three distinct zones, the Citaadel, the Grid, and the Beyond, each host their own landmarks and exciting discoveries, though contents of the Beyond will remain ambiguous until the beginning of Act 2. The Citaadel provides the central forum and home base for Aavegotchis, protecting them from their creators and archnemeses, the Lickquidators, via the eternal Force Field. Within this haven, a key landmark called The Great Portal contains the spirits of all Aavegotchis and represents the bridge between the Gotchiverse REALM and its commanding blockchain. It is also the only area inside the Citaadel where players can build Installations (we’ll get to those). Outside the Citaadel, lies the Grid. Much akin to the Wild West, it’s a largely untapped region encompassing most of the territory within the Gotchiverse. The Grid consists of material-rich segments called REALM parcels, which players can build Installations upon and mine from while avoiding hostile Lickquidators eager to attack their Aavegotchi. Fortunately, those Lickquidators are barred from the Aarena, another key landmark located in the Grid, where Aavegotchis compete in epic Battle Royales for their opponent’s Spirit Force, or interest-bearing aTokens staked by the gotchi owner. Just as real nations are divided into provinces, states, or cities, the Gotchiverse is divided into numerous Districts, each comprising tightly packed groups of REALM parcels. Due to their consolidation of these valuable parcels, many districts have become home to certain Guilds, such as YGG, BlackPool, and CGU. These exclusive groups offer players the chance to socialize with other Aavegotchi owners, acquire rare NFT-instilled crests, and channel their unique abilities to conquer The Gotchiverse. CONQUERING THE GOTCHIVERSE Now that we’ve established geography, it’s time to learn how to survive and thrive in the Gotchiverse. While there are no “end of game” scenarios, one overarching objective is to collect Gotchus Alchemica and craft Installations in preparation for the Great Battle, a recurring event where the Citaadel’s Force Field is lowered and Lickquidators attempt to plunder the Great Portal. Gotchus Alchemica are ERC-20 tokens that represent the four elements of the Gotchiverse: FUD, FOMO, ALPHA, and KEK. They’re also one of the main factors that giveREALM parcels their value, as each parcel stores either a Humble, Reasonable, or Spacious sized concentration of Alchemica and building space. To make Alchemica hunting more convenient, every parcel contains a Token ID and a unique three-word combination, enabling players to filter for specific parcels by typing their keywords into the Gotchiverse search box. Once a player discovers and eventually purchases a parcel, Chainlink VRF randomizes and calculates the exact Alchemica amounts. They can then deploy their Aavegotchi to harvest the materials. Parcels adjacent to Alchemica deposits will display farming boosters on The Gotchiverse dashboard and when they’re listed on the Baazaar, Aavegtochi’s secondary NFT marketplace. After extracting Alchemicafrom a parcel, players can either trade them on the Gotchus Alchemica Exchange (GAX) or usethem to craft Installation NFTs like towers, reservoirs, aaltars, and even black holes. These special structures serve a myriad of purposes, from defending against Lickquidators and acquiring more Alchemica to constructing dApps and equipping in-parcel voice chat. They can even be upgraded and freely traded for GHST on the Baazaar. Though it takes a given number of blockchain blocks to finish constructing an Installation, players can reduce its block time by spending GLTR (GAX Liquidity Mining Rewards), an in-game currency that can be earned by providing liquidity on the GAX. During the crafting process, 5% of the Alchemica is burned forever, while the rest is allotted to three sources: 30% is distributed to the AavegotchiDAO, a reward for their participation in the Gotchiverse; 30% goes to the summoners, or The Gotchiverse creators at Pixelcraft Studios, for user acquisition, strategic allocations, and marketing initiatives; another 35% is sacrificed to the Great Portal, which recycles excess amounts back into the Gotchiverse through rewards activities like Alchemical Channeling. This distribution maintains the Gotchiverse by allowing inhabitants to share its spoils. As valuable as Gotchus Alchemica may be, there’s plenty to go around in the Gotchiverse, with various means for players to extract them from the REALM. The easiest is simply keeping your little ghost alive to receive a daily stipend through Alchemical Channeling. Roaming the map and collecting Alchemica from spilled mining can make for a real bullion, although it can be time consuming.. Reinvesting elements to build harvester and reservoir Installations is a more passive method to earn in The Gotchiverse. Finally, those lucky enough to have been accepted into a Guild can gather on any REALM parcel with a Gotchi Lodge Installation and engage in Communal Channeling to receive Alchemica, as long as they each bear their Guild’s Insignia Crest. Guilds might not be for everyone. But the Gotchiverse is a big place, and it can be lonely roaming the Grid solo, not to mention risky. That’s why it’s always a good idea to socialize with other Aavegotchis, which the game makes quite easy, even for the unaffiliated. Gotchis within proximity can automatically engage in text chat, while REALM parcel owners can craft Installations that enable voice chat for Gotchis occupying the same parcel and even upgrade them to support global voice chat. Those communication channels are particularly useful for Gotchis who want to band together and embark on Aadventures, special regions outside the Citaadel where players can put their Gotchi’s traits and wearables to the test as they explore dungeons, fight baadies, and gain XP. Ultimately, Aavegotchi’s metaverse is a highly inclusive one that strives to give anyone and everyone the opportunity to experience its play-to-earn ecosystem. The more players the better, which is why the generous summoners have instituted a Sharing Economy with two distinct ways for non Gotchi owners to participate. The first is through Gotchi Lending, a 100% on-chain model that allows users to borrow Aavegotchis from FRENS or strangers. Through the Aavegotchi Baazaar, Gotchi owners can advertise their ghosts on their own terms and conditions, such as lend time and rewards split, while backed by smart contracts and the security of the blockchain, so borrowers can never steal their NFT. The second and more nefarious entry point, coming soon, is to play as a Lickquidator. Players opting for this method are granted a one-time use NFT to enter the Gotchiverse and collect spilled Alchemica from the map’s surface. They can also battle Aavegotchis and their offensive Installations to acquire more of the elements. However, to play as the evil Lickquidators, users must possess Lickquidator Credits, which can be purchased with GHST or earned by referring friends, participating in airdrops, and completing tasks, among others. REALM TOKENOMICS Geography and gameplay aside, let’s go down the tokenomics rabbit hole. There will be a total supply of 420,069 REALM parcels constituting The Gotchiverse. The Citaadel and the Grid comprise the initial 155,069 REALM parcels, which will be unlocked and distributed over the course of two years, or Act 1. The remaining REALM parcels are presently obscured in The Beyond. However, each new Act and passing milestone will uncover more of the mysterious zone and unlock fresh gameplay experiences. In short, Aavegotchi is just getting started. The Aavegotchi team will distribute REALM parcels to players via two methods. Incentivized GBM Auctions will make up the predominant 80% of parcel distribution, through which players can select and bid on specific parcels within the Gotchiverse world map. First pioneered by Cryptographs in 2019, this revolutionary GBM is a patent-pending system, licensed to Pixelcraft, that allows participants to earn GHST even if they don’t win the auctioned NFT. The remaining 20% of REALM parcels will be distributed via a Chainlink-VRF powered Raffle system. To enter an NFT Raffle, participants must acquire and submit Drop Tickets, ERC-1155 tokens that represent one Raffle entry and are fully tradable on the Baazaar. Players can obtain these Drop Tickets by either converting 10,000 FRENS into a Drop Ticket or converting other Raffle Tickets. The days when we regarded gaming as a time-wasting hobby for slackers, stoners, and introverts are well in the past. With the inception of GameFi, gamers everywhere can play-to-earn the future of financial capital. Video game publishers and dApp developers know this and are eagerly striving to profit from the burgeoning industry by building the next great GameFi experience. But none are nearly as visionary, elaborate, and beautiful as Aavegotchi’s genre-bending metaverse. From an expansive geography and enthralling gameplay to a methodical token economy, the Gotchiverse could be the trailblazing play-to-earn ecosystem that the gaming and crypto communities deserve. And even if the breadth of its kaleidoscopic world appears initially daunting, the Gotchiverse is simple at heart – Buy a portal, summon an Aavegotchi, and have fun getting rich. To get involved and learn more visit . aavegotchi.com

Aavegotchi is Writing the Future of GameFi with The Gotchiverse

IBM estimates that in 2021 a data breach incident costs enterprises . Even though the workforce is returning to offices in varying capacities, research on the topic indicates that managers are planning for a hybrid work future. According to Gartner, 82% of business leaders plan to let employees continue to work from home (WFH) in at least some capacity, while 47% plan to allow employees to do so permanently. $4.24 million on average Some companies - being a notable example - have turned to the work from anywhere (WFA) model to give their employees the option of working from an office or home, and even from a geographic location of their own choice. Spotify Cybersecurity-wise, this means that an increasing number of workers will access their online work environment through vulnerable networks, and additional security measures have to be put in place to mitigate the connected risks. The risks of a hybrid work environment The switch to remote work left managers dealing with several cybersecurity threats stemming from unsecured home devices and networks, as well as unprotected internet traffic. When the majority of employees work from a single location, there is only a need to protect the main network - which is less demanding than protecting as many endpoints as there are employees. "More employees working from anywhere means more devices connecting remotely, i.e., outside of the secured corporate network. As a result — businesses' control over data is slipping rapidly," says Juta Gurinaviciute, Chief Technology Officer at . NordLayer "As such, it is critical to understand what remote workers are doing with that data and rework the new 'normal' to make it more effective and secure," Gurinaviciute says. The elements that build for security and privacy that may normally be available in a controlled corporate physical environment setting with defined physical barriers are routinely obliterated in WFA environments. And the risks associated with WFH are amplified when the move is made to WFA. This is because it includes not only our home base but also frequently working on the road at customer locations, airports, coffee shops, and just about anywhere with wired or wireless connections. "Adapting to working from home was a challenge to cybersecurity personnel everywhere, but the growing trend of working from anywhere entails a new set of threats to consider," adds Gurinaviciute. "Working from anywhere usually means using unencrypted public Wi-Fi, which can lead to information being intercepted, malware being distributed. There is an array of ways in which hackers exploit unsecured public networks, and businesses have to adapt their cybersecurity strategies accordingly." Adapting cybersecurity protocols The consequences of poor cybersecurity hygiene while working remotely can include anything from compromised sensitive data to unauthorized access to the organization's infrastructure. Secure communications while working remotely can be ensured by the combination of technical solutions and controls with proper (OPSEC). employee operations security "Typically, when it comes to securing your teleworkers, the first item on the agenda is developing a corporate policy," says Gurinaviciute. "This policy should outline what's acceptable in a remote working environment, how data is handled, what levels of authorization are available, etc. Risk-based decisions can also be made depending on the types of devices employees use for teleworking (for example, company-issued devices, personal laptops or smartphones, etc.). Devices that haven't been issued specifically by the company should be subject to more stringent controls," says Gurinaviciute. Since every remote employee is a potential threat to the integrity of a given company's data, businesses are shifting their cybersecurity strategies away from the castle-and-moat approach. Previously, companies thought it was enough to have a robust, perimeter defense-oriented approach to cybersecurity. Now, network security solutions based on the Zero Trust principle are replacing traditional, static defense strategies. In the Zero Trust framework, the given network is protected by granting users and devices access to only those parts of the network that are essential to their task. In such a system, every user is authenticated before being allowed to access the needed data through an encrypted tunnel. Because of this, even if a device gets compromised, it can't cause network-wide damage. Organizations that have Zero Trust-based system in place enhance their cybersecurity in three key areas - secure access, secure browsing, and increased cybersecurity training opportunities, adds the expert: NordLayer "First, a comprehensive security framework of this kind allows the remote employees to safely connect to the company network without putting the whole network at risk. Second, web browsing becomes considerably safer, allowing cybersecurity personnel to ensure employee browsing habits are not potentially harmful to the company. Finally, due to the automated nature of Zero Trust-based systems, managers gain more time to educate their personnel on best cybersecurity practices, which is crucial because defrauding humans is one of the chief enablers of successful cyberattacks."

WFH/WFA Workplace Create New Cybersecurity Threats: Are You Prepared?

Here you will learn about 11 basic, but critical SEO mistakes that leave your site in shambles and unable to rank. Learn about them now, so you don’t make them and then complain I didn't warn you. #1- Not Doing Keyword Research Writing for the web and not doing ? keyword research Why? What's the point? You write stuff and no one searches for it. So you flowing to your site. won’t get any traffic And yes, Google CAN rank a single page for dozens or even hundreds of queries, but it only happens after you’ve properly optimized your post for one target keyword. So don’t make this basic SEO mistake as upon which all of SEO is built. keyword research is the foundation You can’t optimize for a keyword you haven’t targeted. #2- Not Writing SEO Titles This is an error I see lots of newbies make. They use WordPress and they know that by default setting the article’s becomes its SEO title. headline So why bother writing it? Here are 2 reasons why. meta titles are the second (right after content). First, most important on-page SEO element You can use your SEO title to target your main keyword and keywords you’re not already targeting with your headline. Because they don’t have to be the same. And they shouldn’t be the same. SEO titles need to be between 55-60 characters long (even shorter on mobile). Any more characters than that and they’ll get cut off in the SERPS producing unattractive results. Second, Finally, “true” headlines are usually much more verbose and almost always way longer than 60 characters. #3- Not Using Keyword Modifiers With Your SEO Titles Keyword modifiers are words that you can append to your SEO title to capture more long tail traffic. Some good examples are: Cool; Best Cheap Fastest; Light; Popular; Longest For “insert keyword” The current year… There are a limitless amount of modifiers to append, and the beauty of these “special words” is that they produce keywords that are both easier to rank for, and bring in more longtail (more relevant and higher converting) traffic. For example, “How to learn SEO” is a competitive term. But “what is the best way to learn SEO in 2020” is not. #4- Not Optimizing Images For SEO and Traffic Google Image search engine is huge. They capture of total web traffic and they have masses of web users to send to sites that are actively trying to rank. 20.45% But there aren't many of those that do. Most sites focus on , and do image SEO as an afterthought. Throw in a quick alt attribute and image filename and call it a day. ranking in regular Google search Whereas that is just the beginning and there’s a ton more they can and should do to rank in Google Images. Consult to learn more about optimizing images for SEO. this guide #5- Not Promoting Content On Relevant External Websites You can't succeed by locking yourself in a cave and just publishing more and more content. Instead, you need to regularly in places where your target audience hangs out. promote your content The best places to look at are niche forums and Quora. Here’s how it works with Quora. First, do a quick search and find relevant questions people ask Then find questions with lots of engagement (number of views+upvotes and sometimes comments) and not a whole lot of answers. Then write your answer and publish it with a link to your article that you're promoting. Do it regularly and you will soon start to see trickles of Quora referral traffic in your . Google Analytics For example, here's’ how my friend Nikola Roza does it with his . article You can see that he gave a thorough answer and pointed people who want more to his home base. Smart! #6- Not Socially Sharing Content In my opinion, sharing content is a bit overrated. Rarely do I see a big surge of traffic after an extensive social sharing campaign. But I still recommend it because it’s so easy to do and because you will get a click or two to your property, which is what you’re after. I recommend manually sharing the post the day it first went live and then scheduling it with one of many . social media scheduling tools is also a good alternative and that tool can automate 99.99% of your social promotion activity. Missinglettr the point above addressed how you should share text-based articles to get some benefits from it. Note: . High quality video content is some of the most shared on the web and people gladly share them with their followers. Video is an exception #7- Not Internally Linking Internal links are one of the stronger on-site SEO levers you can pull The best part? It’s totally in your control and it’s so easy to do (albeit a bit tedious). Here’s how to find internal linking opportunities quickly. Let's say for example I was building internal links to this article. To find relevant articles to get links from I’d do a site search like this “site:hackernoon.com seo mistake” and see what comes out. I did just that and all these articles are relevant and great internal linking opportunities. #8- Not Building Links, Ever Links remain one of the strongest ranking factors of Google’s secretive algorithm. In fact, they might even grow in importance in the future with the and limitless content that it can produce at scale. advent of A.I. Then links might become THE factor to distinguish human quality writing vs machine-spewing limitless superficially good content. I say that because and Google’s algo is not capable of discerning it from human-produced content. A.I.-generated content can rank But humans can and they’ll want to link to other human-produced content. How to build links to your content? The easiest way to build links directly to a page is to do a round of guest posting. Guest post links still work and they aren’t that hard to get. You can also outsource the whole process quite easily. #9- Not Creating Supporting Content Supporting content is content that so they can rank higher and better. “supports” your money pages The theory is that Google doesn't want to rank sites that aren’t authoritative on a topic X. And the way to show Google your expertise is to publish more content around said topic. Matt Diggity has an interesting about building relevance and the image below is from that article. case study #10- Not Updating Content On a Regular Basis There are two reasons why you’d want to update your content regularly. you can update and improve the page so it ranks better. This means doing better on page optimization; adding in new subtopics to rank for more keywords; adding high-res photos, or maybe so the page loads faster… First, optimizing current images , for some queries Google prefers to rank fresh content. So stale content can’t rank at all as it has already become irrelevant. Second For example, a keyword “best laptops under $350 in 2020” is a query where freshness is essential to rank. If you have a 2019 article then you will not crack the first page no matter how many links you’ve got. #11- Not Matching Search Intent Search intent is not a ranking factor, but it is a rank enabler. What does that mean? It means that if you get search intent right you could rank based on all other SEO factors. But if you get it wrong then you will not rank even if you have perfect on-page SEO, highly authoritative domain AND a bunch of links going to that page. How to find out what Google wants? Use a combo of common sense and Google Search. First, enter your target keyword in Google (our example is “ ”). best SEO tools Second, see what kind of pages Google’s returning. You can see that Google serves text-based articles, and also mega lists. So your video about the best SEO tools probably won’t rank. And your article about one tool you think is best and why it’s so great also won’t show up on the first page. Users want lists for this query! Conclusion Have you been making any of these SEO mistakes? I bet you have. After all, the errors you’ve made in the past have hurt you, and that’s why you searched in Google (I presume) “SEO mistakes to avoid” and found this article. But the article is over. Now’s the time to take action on what you learned. Please share this article if you’ve found it helpful. Cheers!

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