Harmonize is a people-friendly chat-based HR system, that lets you create a fun and collaborative workplace

Harmonize

harmonize

Interlock Launches Web3 Security Extension And Incentivized Crowdsourced Internet Security Community

Exploring the Integration of Blockchain in AAA Mobile Gaming Pudgy Penguins, known for their popular NFT collection, has teamed up with Mythical Games to create a new AAA mobile game. Announced at Consensus 2024, this partnership combines the beloved Pudgy Penguins characters with the high-quality gaming experience that Mythical Games is known for, such as their successful titles NFL Rivals and Blankos Block Party. The game, set to launch in 2025 on the Mythical Platform, promises to offer an immersive experience leveraging the whimsical lore and humor of the Pudgy Penguins. It aims to blend fun, playability, and accessibility, targeting both existing fans and new players. With Mythical Games' extensive experience in developing engaging blockchain-based games, the project is positioned to enhance the appeal of web3 technologies to mainstream audiences. This partnership represents an intersection where technology meets consumer entertainment in a novel way, but it also poses significant challenges. The primary challenge will be to ensure that the blockchain elements do not overshadow the fundamental aspects of what makes games enjoyable: story, graphics, and user engagement. The risk is that the technology could become a gimmick rather than an integral part of the gameplay. Another concern is the potential complexity blockchain technology introduces, which could alienate non-technical players. The balance between accessibility to a broad audience and the innovative use of blockchain will be crucial. The game's success will largely depend on its ability to integrate these elements seamlessly and intuitively. Moreover, the commitment to blockchain could influence the game's reception in an industry still skeptical of cryptocurrency's fluctuating markets and the tangible benefits of NFTs in gaming. This venture will serve as a case study for the viability of blockchain technology in enhancing gameplay and player engagement in the AAA gaming sphere. Looking Forward As this project unfolds, it will be important to monitor how effectively the game can harmonize traditional gaming elements with blockchain technology without compromising on quality. The broader implications for the gaming industry could be significant, offering insights into consumer readiness for blockchain-integrated entertainment and the potential shifts in game development practices. This initiative by Pudgy Penguins and Mythical Games could set a precedent for future developments at the intersection of blockchain and mainstream gaming. Whether this will lead to a broader acceptance and integration of blockchain technology in the gaming industry remains to be seen, and will undoubtedly be closely watched by industry analysts and participants alike. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Exploring the Integration of Blockchain in AAA Mobile Gaming Pudgy Penguins , known for their popular NFT collection, has teamed up with Mythical Games to create a new AAA mobile game. Announced at Consensus 2024, this partnership combines the beloved Pudgy Penguins characters with the high-quality gaming experience that Mythical Games is known for, such as their successful titles NFL Rivals and Blankos Block Party. Pudgy Penguins Mythical Games The game, set to launch in 2025 on the Mythical Platform, promises to offer an immersive experience leveraging the whimsical lore and humor of the Pudgy Penguins. It aims to blend fun, playability, and accessibility, targeting both existing fans and new players. With Mythical Games' extensive experience in developing engaging blockchain-based games, the project is positioned to enhance the appeal of web3 technologies to mainstream audiences. This partnership represents an intersection where technology meets consumer entertainment in a novel way, but it also poses significant challenges. The primary challenge will be to ensure that the blockchain elements do not overshadow the fundamental aspects of what makes games enjoyable: story, graphics, and user engagement. The risk is that the technology could become a gimmick rather than an integral part of the gameplay. Another concern is the potential complexity blockchain technology introduces, which could alienate non-technical players. The balance between accessibility to a broad audience and the innovative use of blockchain will be crucial. The game's success will largely depend on its ability to integrate these elements seamlessly and intuitively. Moreover, the commitment to blockchain could influence the game's reception in an industry still skeptical of cryptocurrency's fluctuating markets and the tangible benefits of NFTs in gaming. This venture will serve as a case study for the viability of blockchain technology in enhancing gameplay and player engagement in the AAA gaming sphere. Looking Forward As this project unfolds, it will be important to monitor how effectively the game can harmonize traditional gaming elements with blockchain technology without compromising on quality. The broader implications for the gaming industry could be significant, offering insights into consumer readiness for blockchain-integrated entertainment and the potential shifts in game development practices. This initiative by Pudgy Penguins and Mythical Games could set a precedent for future developments at the intersection of blockchain and mainstream gaming. Whether this will lead to a broader acceptance and integration of blockchain technology in the gaming industry remains to be seen, and will undoubtedly be closely watched by industry analysts and participants alike. Don’t forget to like and share the story! Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program. HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: This author is an independent contributor publishing via our business blogging program . HackerNoon has reviewed the report for quality, but the claims herein belong to the author. #DYOR. Vested Interest Disclosure: business blogging program business blogging program

Mythical Games to Develop AAA-Styled Pudgy Penguins Game for the Gaming Community

গেমিং সম্প্রদায়ের জন্য AAA-শৈলীর পুজি পেঙ্গুইন গেম বিকাশের জন্য পৌরাণিক গেমস

Mythical Games entwickelt Pudgy Penguins-Spiel im AAA-Stil für die Gaming-Community

Mythical Games desarrollará un juego Pudgy Penguins estilo AAA para la comunidad de jugadores

Mythical Games va développer un jeu Pudgy Penguins de style AAA pour la communauté des joueurs

माइथिकल गेम्स गेमिंग समुदाय के लिए AAA-स्टाइल पुडगी पेंगुइन गेम विकसित करेगा

Mythical Games がゲームコミュニティ向けに AAA スタイルの Pudgy Penguins ゲームを開発

게임 커뮤니티를 위한 AAA 스타일의 Pudgy Penguins 게임을 개발하는 신화적인 게임

Mythical Games desenvolverá jogo Pudgy Penguins no estilo AAA para a comunidade de jogos

Mythical Games разработает игру Pudgy Penguins в стиле ААА для игрового сообщества

Efsanevi Oyunlar, Oyun Topluluğu için AAA Stilinde Tombul Penguenler Oyunu Geliştirecek

Trò chơi thần thoại phát triển trò chơi chim cánh cụt Pudgy kiểu AAA cho cộng đồng trò chơi

Mythical Games 将为游戏社区开发 AAA 风格的 Pudgy Penguins 游戏

I Asked GPT-4o About AGI. It Was the Most Horrifying Answer of Them All.

The Marketing team serves as the company's storyteller, shaping and sharing its narrative with the world. Meanwhile, the product team crafts solutions that address specific needs and desires in the market. When Marketing and Product teams operate in silos, it can lead to disjointed campaigns, miscommunication, and missed opportunities. On the other hand, when these teams harmonize their efforts, the company delivers impactful solutions and weaves a consistent and compelling story, ensuring that offerings align with market expectations and that promotional endeavors strike a chord with the audience. The Important Role of Product Marketing Product Marketing is the link between the Marketing and Product teams. April Dunford, author of Obviously Awesome and Sales Pitch, underscores the holistic role of product marketing. For her, it's not just about highlighting a product's features but understanding and articulating its unique value within a broader market context. This demands a profound grasp of the market landscape, competitors, and a product's distinct value. Dunford believes effective messaging emerges from a comprehensive understanding of the market, the product's uniqueness, and the target audience. Essentially, product marketers must master the broader narrative, weaving together market dynamics and customer needs to create a compelling story. Based on the 2023 State of Product Marketing survey by the Product Marketing Alliance (PMA), several core responsibilities emerged as part of PMMs jobs: But while PMMs are pivotal in aligning Marketing and Product teams, not all organizations have dedicated professionals for this function. An aligned collaboration with the right routines and frameworks is vital to overcome this. Strategies and Best Practices for Distributing PMM Functions Organizations that recognize the value of bridging this gap often adopt a cross-functional approach, integrating members from Marketing, Product, Sales, and Customer Support to ensure a cohesive and customer-centric product journey from development to after-sale. This approach facilitates sharing valuable insights gathered from teams involved in customer-facing activities as they get this data through marketing surveys, social media interactions, customer support tickets, and direct product evaluations. The following practices could be used to bridge and distribute PMM functions across teams effectively: Strategic Alignment through Collaboration Meetings Establish regular meetings to discuss product roadmaps, establish feedback loops, and develop communications plans. These meetings ensure alignment on messaging and launches, inform product iterations and marketing strategies, and provide a platform for both teams to share insights and address concerns. Also, it's a must to align a "source of truth" to check on this data - such as a product analytics platform. Unified Goal Setting with Shared KPIs Establish shared Key Performance Indicators (KPIs) to unify the objectives of both teams. We foster a collective sense of purpose by aligning acquisition targets with essential product metrics. This approach ensures that both teams are consistently aware of any performance discrepancies and collaboratively strive to enhance these shared indicators. Shared Documentation and Early Marketing Engagement in Product Involve the marketing team from the start in defining product requirements. This early collaboration and a shared documentation repository ensure product features and strategies align with market insights and communication goals. This approach leads to more effective and coherent product and marketing efforts. Strategic Frameworks and Resources for Product and Marketing Synergy Some frameworks can help bridge the gap between product and marketing teams. The first goal is to understand your customer. 1. Understand your audience with the "Jobs to be Done" (JTBD) framework The "Jobs to be Done" (JTBD) framework is used to understand customer needs by identifying the 'job' a customer hires a product or service to do. This 'job' is the progress or solution a customer seeks in a specific situation. JTBD aligns product development with customer needs, ensuring that features address real problems. For marketing teams, it clarifies messaging, focusing on how the product fulfills the customer's job, leading to more effective communication strategies. How to Implement JTBD: Conduct Research: Engage in customer interviews and research to understand their challenges and objectives.
Identify Jobs: Define the specific jobs customers are trying to accomplish, whether functional, emotional, or social.
Apply Insights: Develop or refine products to complete these jobs better and tailor marketing messages to highlight this effectiveness. 2. Create a compelling product messaging with this 6-step framework from Wynter This framework is designed to create product messages that resonate deeply with your target audience. It involves understanding your audience's needs and clearly articulating the value of your product. The key advantage of this framework is its ability to align your product's messaging with customer expectations and market needs, enhancing the effectiveness of your communication and marketing strategies. How to Implement: Identify Your Audience: Start by thoroughly understanding who your target audience is.


Define Value Proposition: Clearly state what makes your product unique and beneficial.


Emphasise Benefits: Highlight how your product addresses your audience's needs and solves problems.


Develop Clear Messaging: Craft concise and impactful messages based on your audience's understanding and your product's value proposition.


Iterate Based on Feedback: Test your messages with the audience, gather feedback, and refine them.


Ensure Consistency: Keep your messaging consistent across all marketing channels. 3. Keep track of the Roadmap with the Simple Launch Tier Framework This framework is a straightforward method for guiding decisions on the scale of product announcements and the corresponding level of resources and marketing efforts required. It helps determine the priority of each announcement. The primary advantage of this framework is that it provides a consistent and fair method for prioritizing product announcements, ensuring that the level of effort and investment matches the importance of each launch. How to Implement: Assess Each Announcement: Evaluate the significance of each product launch or feature announcement.Determine Resource Allocation: Based on the assessment, decide the resources and marketing activity needed for each announcement.


Prioritise Consistently: Use this framework to maintain a consistent approach in prioritizing and investing in product announcements.


Review and Adjust: Regularly revisit your prioritizations in light of new information or changes in project status. 4. Launch your product with "Go-To-Market Strategist" by Maja Voje Product launches require nuanced strategies and market insights. One resource I found helpful for anyone navigating the complexities of launching new products effectively is the book "Go-To-Market Strategist" by Maja Voje. It provides valuable guidance and expert advice on market research, pricing, and marketing. The Marketing team serves as the company's storyteller, shaping and sharing its narrative with the world. Meanwhile, the product team crafts solutions that address specific needs and desires in the market. When Marketing and Product teams operate in silos, it can lead to disjointed campaigns, miscommunication, and missed opportunities. On the other hand, when these teams harmonize their efforts, the company delivers impactful solutions and weaves a consistent and compelling story, ensuring that offerings align with market expectations and that promotional endeavors strike a chord with the audience. The Important Role of Product Marketing Product Marketing is the link between the Marketing and Product teams. April Dunford, author of Obviously Awesome and Sales Pitch, underscores the holistic role of product marketing. For her, it's not just about highlighting a product's features but understanding and articulating its unique value within a broader market context. This demands a profound grasp of the market landscape, competitors, and a product's distinct value. Product Marketing Dunford believes effective messaging emerges from a comprehensive understanding of the market, the product's uniqueness, and the target audience. Essentially, product marketers must master the broader narrative, weaving together market dynamics and customer needs to create a compelling story. Based on the 2023 State of Product Marketing survey by the Product Marketing Alliance (PMA), several core responsibilities emerged as part of PMMs jobs: But while PMMs are pivotal in aligning Marketing and Product teams, not all organizations have dedicated professionals for this function. An aligned collaboration with the right routines and frameworks is vital to overcome this. Strategies and Best Practices for Distributing PMM Functions Organizations that recognize the value of bridging this gap often adopt a cross-functional approach, integrating members from Marketing, Product, Sales, and Customer Support to ensure a cohesive and customer-centric product journey from development to after-sale. This approach facilitates sharing valuable insights gathered from teams involved in customer-facing activities as they get this data through marketing surveys, social media interactions, customer support tickets, and direct product evaluations. The following practices could be used to bridge and distribute PMM functions across teams effectively: The following practices could be used to bridge and distribute PMM functions across teams effectively: Strategic Alignment through Collaboration Meetings Establish regular meetings to discuss product roadmaps, establish feedback loops, and develop communications plans. These meetings ensure alignment on messaging and launches, inform product iterations and marketing strategies, and provide a platform for both teams to share insights and address concerns. Also, it's a must to align a "source of truth" to check on this data - such as a product analytics platform. Unified Goal Setting with Shared KPIs Establish shared Key Performance Indicators (KPIs) to unify the objectives of both teams. We foster a collective sense of purpose by aligning acquisition targets with essential product metrics. This approach ensures that both teams are consistently aware of any performance discrepancies and collaboratively strive to enhance these shared indicators. Shared Documentation and Early Marketing Engagement in Product Involve the marketing team from the start in defining product requirements. This early collaboration and a shared documentation repository ensure product features and strategies align with market insights and communication goals. This approach leads to more effective and coherent product and marketing efforts. Strategic Frameworks and Resources for Product and Marketing Synergy Some frameworks can help bridge the gap between product and marketing teams. The first goal is to understand your customer. 1. Understand your audience with the "Jobs to be Done" (JTBD) framework The "Jobs to be Done" (JTBD) framework is used to understand customer needs by identifying the 'job' a customer hires a product or service to do. This 'job' is the progress or solution a customer seeks in a specific situation. JTBD aligns product development with customer needs, ensuring that features address real problems. For marketing teams, it clarifies messaging, focusing on how the product fulfills the customer's job, leading to more effective communication strategies. How to Implement JTBD: How to Implement JTBD: Conduct Research: Engage in customer interviews and research to understand their challenges and objectives. Identify Jobs: Define the specific jobs customers are trying to accomplish, whether functional, emotional, or social. Apply Insights: Develop or refine products to complete these jobs better and tailor marketing messages to highlight this effectiveness. Conduct Research: Engage in customer interviews and research to understand their challenges and objectives. Identify Jobs: Define the specific jobs customers are trying to accomplish, whether functional, emotional, or social. Apply Insights: Develop or refine products to complete these jobs better and tailor marketing messages to highlight this effectiveness. 2. Create a compelling product messaging with this 6-step framework from Wynter 2. This framework is designed to create product messages that resonate deeply with your target audience. It involves understanding your audience's needs and clearly articulating the value of your product. The key advantage of this framework is its ability to align your product's messaging with customer expectations and market needs, enhancing the effectiveness of your communication and marketing strategies. How to Implement: How to Implement: Identify Your Audience: Start by thoroughly understanding who your target audience is. Define Value Proposition: Clearly state what makes your product unique and beneficial. Emphasise Benefits: Highlight how your product addresses your audience's needs and solves problems. Develop Clear Messaging: Craft concise and impactful messages based on your audience's understanding and your product's value proposition. Iterate Based on Feedback: Test your messages with the audience, gather feedback, and refine them. Ensure Consistency: Keep your messaging consistent across all marketing channels. Identify Your Audience: Start by thoroughly understanding who your target audience is. Identify Your Audience: Start by thoroughly understanding who your target audience is. Define Value Proposition: Clearly state what makes your product unique and beneficial. Define Value Proposition: Clearly state what makes your product unique and beneficial. Emphasise Benefits: Highlight how your product addresses your audience's needs and solves problems. Emphasise Benefits: Highlight how your product addresses your audience's needs and solves problems. Develop Clear Messaging: Craft concise and impactful messages based on your audience's understanding and your product's value proposition. Develop Clear Messaging: Craft concise and impactful messages based on your audience's understanding and your product's value proposition. Iterate Based on Feedback: Test your messages with the audience, gather feedback, and refine them. Iterate Based on Feedback: Test your messages with the audience, gather feedback, and refine them. Ensure Consistency: Keep your messaging consistent across all marketing channels. Ensure Consistency: Keep your messaging consistent across all marketing channels. 3. Keep track of the Roadmap with the Simple Launch Tier Framework This framework is a straightforward method for guiding decisions on the scale of product announcements and the corresponding level of resources and marketing efforts required. It helps determine the priority of each announcement. The primary advantage of this framework is that it provides a consistent and fair method for prioritizing product announcements, ensuring that the level of effort and investment matches the importance of each launch. How to Implement: Assess Each Announcement: Evaluate the significance of each product launch or feature announcement.Determine Resource Allocation: Based on the assessment, decide the resources and marketing activity needed for each announcement. Prioritise Consistently: Use this framework to maintain a consistent approach in prioritizing and investing in product announcements. Review and Adjust: Regularly revisit your prioritizations in light of new information or changes in project status. Assess Each Announcement: Evaluate the significance of each product launch or feature announcement.Determine Resource Allocation: Based on the assessment, decide the resources and marketing activity needed for each announcement. Assess Each Announcement: Evaluate the significance of each product launch or feature announcement. Determine Resource Allocation: Based on the assessment, decide the resources and marketing activity needed for each announcement. Prioritise Consistently: Use this framework to maintain a consistent approach in prioritizing and investing in product announcements. Prioritise Consistently: Use this framework to maintain a consistent approach in prioritizing and investing in product announcements. Review and Adjust: Regularly revisit your prioritizations in light of new information or changes in project status. Review and Adjust: Regularly revisit your prioritizations in light of new information or changes in project status. 4. Launch your product with "Go-To-Market Strategist" by Maja Voje Product launches require nuanced strategies and market insights. One resource I found helpful for anyone navigating the complexities of launching new products effectively is the book "Go-To-Market Strategist" by Maja Voje. It provides valuable guidance and expert advice on market research, pricing, and marketing.

How to Bridge the Gap Between Marketing and Product Teams

Accelerated employment. Wage gains. Faster investment, more information and notable gains in productivity. These were all hallmarks of the 1990s, a period that looms large in the memories of those who witnessed this time of innovation and skyrocketing long-term growth. New technologies, like computers and software, gave rise to a greater reliance and utilization of networking. The internet first flashed its true potential. Information was suddenly accessible and storing it became cheaper and cheaper. The combination of personal computing and the internet catalyzed massive changes to industry, trade, finance and services. The economic sluggishness of the 1970s and 1980s finally folded, as technology prospered, inflation fell and poverty gave way to job gains. History certainly harmonizes. In many ways, the 1990s are primed to rhyme with today’s gains in artificial intelligence. Like the entrepreneurs of the early-1990s, we’re standing at the outset of a period that will see massive growth, productivity gains and the rapid transformation of business, creativity and data utilization. Across industries and around the globe, the promises of AI are already apparent. What’s left to us, today, is to ensure that AI operates in collaboration with workers, complementing our abilities and allowing us to make the most of an exciting and singular period in our lives. When AI Booms, Businesses Benefit By the close of 2023, AI had been mentioned more than 30,000 times on earnings calls. Society seemed to embrace AI overnight. Machine learning, technology that was often used to automate routine processes, started giving way to generative AI, technology that outputs specialized knowledge work. Just as the internet democratized access to information, AI is democratizing the context and insights we obtain from data. That adds up to productivity enhancements and demand for new skills. Similarly to how familiarity with personal computers became an expectation for professionals in the 1990s, today’s employers and business owners are beginning to hire workers who know their way around AI. Early adopters are already pushing the boundaries of what’s possible — and acceptable — with AI-generated images, videos, briefs, reports and marketing material. Like any boom, the Age of AI needs an energy source. Data licensing, which provides firms with access to information, will be the in-demand raw material in the years to come. Entrepreneurs and executives are already aware of its potential: AI data licensing was valued at $203 million in Reddit’s recent IPO, for example. What Comes Next? The internet fundamentally changed our world in the 1990s. It changed the language we used, the way we interacted with one another and how we thought about the world. It changed the jobs we coveted and ways we studied. The same is happening today. AI is already leading to productivity gains, which in turn explains why the market is optimistic about stock prices and valuations. Inflation is coming down and output is on its way up. The prospects of high interest rates aren’t as intimidating today as they were two years ago, and the near-zero interest rates of March 2022 seem like ancient history. Cyclical sectors that benefit from a strong economy are outperforming defensive sectors and there’s an appetite for even the riskiest of corporate bonds. In the financial services sector, AI is already generating a positive impact. The disjointed client experiences of yesterday are giving way to smoother, more client-friendly portals, workflows and interactions. Most significantly, AI is enabling financial advisors to collect, organize and retain volumes of information that allow delivery of more targeted and relevant solutions. AI is also helping HR departments, back office personnel and technology vendors, leading to better client service and stronger adherence to rules and regulations, according to a recent report. AI isn’t all hype; it’s not something to be afraid of, either. Our AI Chapter Will be Long and Prosperous On a macro level, we should stand ready to capitalize on the collective benefits we’ll reap from our AI productivity boom. Remember the budget surpluses of the late-1990s? We, too, are poised at the edge of a period of growth. In the years ahead we’ll see lower core inflation, tracking at or below the Fed’s 2% target. We will also see improving corporate profits that will lead to higher equity valuations, enabling millions of investors to retire comfortably and creating a wealth effect that supports consumption, which accounts for 70% of economic activity. Perhaps most importantly, rising equity markets will generate capital gains tax revenue, meaning smaller deficits at both the federal and state level. This will support government spending without the need for tax increases, leading to widespread improvements including social security solvency along with critical investments in healthcare, defense, infrastructure and education. Capital market assumptions and portfolio construction are already changing in anticipation of this new reality. In part, AI is producing smarter investing, even as it brightens the overall economic picture in vivid detail. In the financial services sector, AI adds the most value when used as a collaborative tool within teams of experts. It’s not meant to replace us; rather it’s meant to enable, enliven and strengthen our decision making, the relationships we form and the world we are ambitiously building for tomorrow. We’re yet to see the full impact of AI across industries, but it’s already changing our lives for the better, in much the same way that the internet, mobile devices and mobile payments have in recent decades. Accelerated employment. Wage gains. Faster investment, more information and notable gains in productivity. These were all hallmarks of the 1990s, a period that looms large in the memories of those who witnessed this time of innovation and skyrocketing long-term growth. New technologies, like computers and software, gave rise to a greater reliance and utilization of networking. The internet first flashed its true potential. Information was suddenly accessible and storing it became cheaper and cheaper. The combination of personal computing and the internet catalyzed massive changes to industry, trade, finance and services. The economic sluggishness of the 1970s and 1980s finally folded, as technology prospered, inflation fell and poverty gave way to job gains. History certainly harmonizes. In many ways, the 1990s are primed to rhyme with today’s gains in artificial intelligence. Like the entrepreneurs of the early-1990s, we’re standing at the outset of a period that will see massive growth, productivity gains and the rapid transformation of business, creativity and data utilization. Across industries and around the globe, the promises of AI are already apparent. What’s left to us, today, is to ensure that AI operates in collaboration with workers, complementing our abilities and allowing us to make the most of an exciting and singular period in our lives. When AI Booms, Businesses Benefit When AI Booms, Businesses Benefit By the close of 2023, AI had been mentioned more than 30,000 times on earnings calls . Society seemed to embrace AI overnight. Machine learning, technology that was often used to automate routine processes, started giving way to generative AI, technology that outputs specialized knowledge work. Just as the internet democratized access to information, AI is democratizing the context and insights we obtain from data. 30,000 times on earnings calls on earnings calls access context and insights That adds up to productivity enhancements and demand for new skills. Similarly to how familiarity with personal computers became an expectation for professionals in the 1990s, today’s employers and business owners are beginning to hire workers who know their way around AI. Early adopters are already pushing the boundaries of what’s possible — and acceptable — with AI-generated images, videos, briefs, reports and marketing material. Like any boom, the Age of AI needs an energy source. Data licensing, which provides firms with access to information, will be the in-demand raw material in the years to come. Entrepreneurs and executives are already aware of its potential: AI data licensing was valued at $203 million in Reddit’s recent IPO, for example. What Comes Next? What Comes Next? The internet fundamentally changed our world in the 1990s. It changed the language we used, the way we interacted with one another and how we thought about the world. It changed the jobs we coveted and ways we studied. The same is happening today. AI is already leading to productivity gains, which in turn explains why the market is optimistic about stock prices and valuations. Inflation is coming down and output is on its way up. The prospects of high interest rates aren’t as intimidating today as they were two years ago, and the near-zero interest rates of March 2022 seem like ancient history. Cyclical sectors that benefit from a strong economy are outperforming defensive sectors and there’s an appetite for even the riskiest of corporate bonds. In the financial services sector, AI is already generating a positive impact. The disjointed client experiences of yesterday are giving way to smoother, more client-friendly portals, workflows and interactions. Most significantly, AI is enabling financial advisors to collect, organize and retain volumes of information that allow delivery of more targeted and relevant solutions. AI is also helping HR departments, back office personnel and technology vendors, leading to better client service and stronger adherence to rules and regulations, according to a recent report . AI isn’t all hype; it’s not something to be afraid of, either. a recent report a recent report Our AI Chapter Will be Long and Prosperous Our AI Chapter Will be Long and Prosperous On a macro level, we should stand ready to capitalize on the collective benefits we’ll reap from our AI productivity boom. Remember the budget surpluses of the late-1990s? We, too, are poised at the edge of a period of growth. In the years ahead we’ll see lower core inflation, tracking at or below the Fed’s 2% target. We will also see improving corporate profits that will lead to higher equity valuations, enabling millions of investors to retire comfortably and creating a wealth effect that supports consumption, which accounts for 70% of economic activity. Perhaps most importantly, rising equity markets will generate capital gains tax revenue, meaning smaller deficits at both the federal and state level. This will support government spending without the need for tax increases, leading to widespread improvements including social security solvency along with critical investments in healthcare, defense, infrastructure and education. Capital market assumptions and portfolio construction are already changing in anticipation of this new reality. In part, AI is producing smarter investing, even as it brightens the overall economic picture in vivid detail. In the financial services sector, AI adds the most value when used as a collaborative tool within teams of experts. It’s not meant to replace us; rather it’s meant to enable, enliven and strengthen our decision making, the relationships we form and the world we are ambitiously building for tomorrow. We’re yet to see the full impact of AI across industries, but it’s already changing our lives for the better, in much the same way that the internet, mobile devices and mobile payments have in recent decades.

We’ve Been Here Before: The Impacts of Today’s Age of AI

আমরা আগে এখানে এসেছি: আজকের এআই যুগের প্রভাব

Das haben wir schon einmal erlebt: Die Auswirkungen des heutigen Zeitalters der künstlichen Intelligenz

Ya hemos estado aquí antes: los impactos de la era actual de la IA

Nous sommes déjà venus ici : les impacts de l’ère actuelle de l’IA

हम पहले भी यहां आ चुके हैं: आज के एआई युग का प्रभाव

これまでにも同じようなことが起こっていた: 今日の AI 時代の影響

우리는 전에도 여기에 있었습니다: 오늘날 AI 시대의 영향

Já estivemos aqui antes: os impactos da era atual da IA

Мы были здесь раньше: влияние современной эпохи искусственного интеллекта

Daha Önce Buradaydık: Günümüzün Yapay Zeka Çağının Etkileri

Chúng tôi đã từng ở đây trước đây: Tác động của thời đại AI ngày nay

我们曾经经历过这样的事情：当今人工智能时代的影响

How to Build an End-to-End ML Platform

The SaaS market keeps soaring rapidly, and global is expected to reach $232 billion by the end of 2024, a testament to its widespread adoption across industries. But within SaaS, there is a field-specific approach - vertical SaaS, a customized fit that addresses the individual demands and challenges of concrete sectors. SaaS revenue Vertical SaaS emerges as a beacon of specialization and customization as the continues its meteoric rise. While horizontal SaaS solutions provide broad functionality applicable across various sectors, Vertical SaaS takes a surgical approach, crafting bespoke applications finely tuned to the demands of markets. SaaS business model This tailored strategy not only ensures alignment with sectoral workflows and regulations but also fosters deeper engagement and loyalty among users. In an era where personalization reigns supreme, Vertical SaaS exemplifies the power of niche focus within the expansive , driving innovation and value creation in specialized domains. SaaS ecosystem Vertical SaaS Benefits As industries become more specialized and competitive, the need for customized software solutions is growing. In this setting, Vertical SaaS is a valuable asset, offering targeted features and unmatched advantages: Field-Specific Functionality: It is focused on selected fields and meets their requirements. It streamlines workflows, manages teamwork, and solves problematic issues faced by. Cost Savings Opportunities: While SaaS may have a higher upfront cost due to its specialization, it provides long-term savings; Tailored decisions reduce unnecessary features and expenses. Reduced Competition: This operates in a niche, facing less direct competition. This allows providers to focus on quality and industry expertise. Low Customer Churn: Custom solutions lead to higher customer satisfaction and retention. Customers appreciate tailored features that align with their unique requirements. High Growth Potential: With the development of the technology landscape, Vertical SaaS can adapt and expand within its niche. The potential for growth remains significant. Increased Customer Trust: Field-focused solutions build trust with customers. Companies value suppliers who understand their business needs. Difference From Horizontal SaaS Model Vertical SaaS and horizontal SaaS represent divergent strategies in software delivery, tailored to meet distinct market demands. Horizontal SaaS provides versatile solutions with broad industry applicability, fostering adaptability and scalability. Conversely, Vertical SaaS focuses on finely tuned offerings crafted for niche markets, tackling specialized challenges with exactitude. This comprehension is pivotal for businesses aiming to maximize the efficacy of software investments and harmonize them with strategic goals. Delve deeper into the unique traits of these methodologies in the subsequent analysis: Industry Focus: Vertical SaaS is­ highly specialized to mee­t the unique require­ments, regulations, and workflows of particular sectors, such as he­althcare, finance, or real e­state. In contrast, horizontal SaaS offers broad functionalities that are­ applicable across diverse fields. Functionality: Ve­rtical SaaS platforms are designed with a spe­cific area focus. They streamline proce­sses, manage workflows, and tackle spe­cialized missions within a particular vertical. On the othe­r hand, horizontal SaaS solutions offer a more extensive spectrum of ge­neral business functions that can be used and use­d across various sectors. Customization: Vertical SaaS are­ easy to configure, and tailored to the unique­ needs of the spe­cific field they serve. They provide targeted solutions that close­ly align with the industry's requireme­nts. Horizontal SaaS, on the other hand, gene­rally offers more standardized fe­atures and configurations that cater to a broader audie­nce. While they may have­ some customization options, the leve­l of customization is typically lower compared to Vertical SaaS. Compe­tition: Vertical SaaS operates within a niche­ market, facing less direct compe­tition due to its specialized nature­. This allows providers to focus on delive­ring quality and establishing themselve­s as industry experts. Horizontal SaaS faces more­ competition in the broader marke­t, with numerous providers offering similar ge­neral-purpose solutions. This competition can be­ intense, leading to price­ wars and commoditization of services. Customer Base­: Vertical SaaS attracts customers in these sectors who value targeted decisions that match their goals. Horizontal SaaS appeals to a diverse array of businesses across industries, attracting customers looking for versatile tools that can be applied to different aspects of their operations. Examples of Vertical SaaS Companies Riskalyze (Nitrogen Platform) Financial Services Industry: Riskalyze provides a Vertical SaaS solution that helps financial advisors: Product: Manage 401(k) plans; Analyze investment risks; Create investment portfolios. Notable Feature: Their alignment tool allows advisors to measure risk capacity and tolerance, as well as portfolio risk on a scale from 1 to 991. It empowers firms to transform fearful investors who make bad decisions into fearless investors who make great decisions. These great decisions fuel advisory firms to deliver amazing long-term financial outcomes, turning prospects into lifelong clients. Applied Epic Insurance Industry: Applied Epic is a cloud-based software designed for independent insurance agencies. It offers a comprehensive suite of features to streamline agency operations and enhance efficiency. Product: Notable Feature: Applied Epic provides automated workflows that allow agencies to manage various aspects of their business seamlessly. These workflows cover: Property management; Sales tracking; Revenue management; Customer service deliveries; Integrated group texting; Data control. Users appreciate Applied Epic’s user-friendly dashboard that simplifies navigation and access to critical information. The software’s intuitive design ensures that insurance professionals can efficiently handle day-to-day tasks. Applied Epic empowers insurance agencies to operate easily, manage properties, track sales, and handle revenue—all within a single platform. ClearCare Industry: Health and Care. Product: ClearCare, based in the United States, provides a health and care solution. They offer: Electronic medical care records; 100% automatic labs for ease and swiftness. ClearCare's client relationship management software assists home care agencies by streamlining electronic health care records, including e-charts, e-prescriptions, and automated lab processes. By offering field-specific functionality, ClearCare exemplifies the power of vertical SaaS in meeting the distinct demands of healthcare providers.

What Is a Vertical Saas?

Systems Interoperability Types: The Results of Our Tertiary Study and What It All Means

Much like the roads need traffic lights and modern states would not work without the rule of law, every blockchain for business use needs to adapt and evolve based on feedback and real-world needs. We are witnessing the era of mature blockchain applications, and this article aims to demonstrate this. While this piece won't necessarily make you wealthy, it will inform you that the combination of real-world assets (RWA) and DeFi liquidity is rising and that the European-led blockchain for technology and business applications is poised to flourish in this domain. NOTE: This article continues my series documenting the evolution of leading European blockchain technology, which I have contributed to since 2019 and is available on Hackernoon for reading. (2019) Blockchain and ISO sharing a drive | HackerNoon (2020) Land Administration in Afghanistan: UN Looks Towards Blockchain | HackerNoon (2021) Decentralized identifiers for DeFi? Definitively. | HackerNoon (2021) Decentralized Identifiers (DIDs) - A Deeper Dive | HackerNoon (2021) Understanding the Verifiable Credentials (VCs) | HackerNoon (2021) Bigger Picture with the Decentralized Identifiers | HackerNoon Is the Crypto Market Ready for Real World Asset Tokenization? What exactly is RWA, and is the crypto market ready for it? RWA represents a digital or tokenized form of real-world assets, enhancing their usability and integration within the crypto and DeFi ecosystems. The key advantage of RWAs is the secure blockchain management of ownership, potentially transforming various sectors. Initially, blockchain solutions attracted limited institutional interest due to market immaturity. However, we're now observing the beginnings of a significant shift. Tokenization facilitates seamless asset transfers without relying heavily on intermediaries, embodying blockchain's core principle of unlocking new possibilities. As the technology and perception of crypto evolve, what was once reserved for corporations or required intermediaries is now becoming accessible to wider audiences. This change democratizes access to previously exclusive markets, significantly advancing financial inclusivity and empowerment. Is It Possible to Bridge Real-World Business Operations with Blockchain Technology? To significantly impact real-world business operations, blockchain requires a robust and efficient infrastructure that fosters collaboration and streamlines processes. A platform must bridge the digital realm with practical applications, ensuring comprehensive decentralization while maximizing the potential of blockchain technology. Europe hosts at least one such platform, providing a hybrid blockchain known for its advanced solutions in decentralized data security, digital identity management, and the integration of digital with real-world assets. Named LTO Network, this platform serves many global businesses, governments, and institutions, including the UN and the Dutch government, highlighting its versatility and reliability. However, beyond mere partnership, the ability to adapt has always been crucial for me with LTO. The history and technological evolution summary follows in the next paragraphs, but the adaptability propelled the project from the Netherlands to its current standing. Starting with process orchestration and automation, then securing and tamper-proofing documents through anchoring, LTO Network expanded its technological portfolio to include DeFi and NFT use. Their initiative to adapt to trends and broaden their scope rather than narrow their focus led to the creation of the NFT 2.0 movement and the concept of Ownables. While Ownables have their own potential for collecting and verifying NFTs, their tokenization aspect ignited the spark for the next significant step. With the DeFi, money, and RWA narrative emerging as the only genuinely useful use case for crypto, I believe LTO Network has made its last and most crucial adaptation by embracing RWA and integrating it into its platform. The project has deserved my attention since 2018 because it addresses the following needs: The Necessity of Hybrid Blockchain Architecture The effectiveness of blockchain in real-world applications hinges on an architecture that harmonizes security with privacy, thereby ensuring data integrity without compromising confidentiality. A hybrid model emerges as a solution, combining a public layer for decentralization and security with a private layer for efficient information exchange and process automation. Such an approach enhances collaboration while safeguarding privacy and addressing modern data security concerns. Another benefit of hybrid architecture, where businesses can enjoy the benefits of decentralized technology while maintaining control over their private data and processes, is the scalability element. Because all the data doesn't have to be stored on the public blockchain, this mode reduces congestion and provides efficient transaction speed. Also, LTO Network founders' familiarity with the legal side of things is beneficial when thinking about the private layer, which enables businesses to comply with data protection regulations, such as GDPR, or verifiable data exchange between organizations. Lastly, this decentralized but still controlled environment supports various digital and real-world asset interactions, such as asset transactions, tokenization, verification, etc. Bridging Technology with Real-World Utility The true measure of a blockchain platform lies in its application beyond the technology itself, particularly in automating business processes and facilitating seamless collaboration. Features like live contracts and decentralized identities enable digital verification of assets and ensure user privacy, extending blockchain's utility to legal, real estate, and supply chain management sectors. This demonstrates the platform's capability to transcend traditional finance, offering solutions that resonate with everyday business needs. Forward-Looking Vision The platform is committed to leveraging blockchain for organizational value, driving toward a future where blockchain technology underpins a decentralized, efficient, and collaborative business environment. This vision is not merely ambitious; it's a requisite in an era demanding digital trust and operational efficiency. As this platform develops, it remains dedicated to equipping businesses with the necessary tools for digital-age success, thereby redefining blockchain's role in facilitating secure, transparent, and efficient business operations. Through continuous innovation and a dedication to its mission, the platform exemplifies blockchain's potential to revolutionize industries and enhance digital trust. Before explaining what such a business blockchain solution can look like, let’s summarize the history of LTO and its contributions to blockchain technology. The Technological Evolution Wrap Before the establishment of LTO Network, there was LegalThings—a centralized document and workflow solution. In 2017, LTO Network emerged victorious at the VenJ Blockathon, an event that marked the beginning of its journey. During the blockathon, a rudimentary decentralized version of the workflow engine was developed. This approach to decentralization involved the distribution of events via a messaging service, with blockchain technology ensuring the integrity of these events. Initially, LTO Network employed the "Data" transaction on the Waves blockchain for anchoring purposes. Subsequently, the decision was made to fork Waves and tailor it specifically for anchoring. The testnet was launched in 2018, paving the way for the mainnet's launch at the outset of 2019, accompanied by a traditional ICO. From its inception, LTO Network founded other entities, such as SignRequest, that also leveraged anchoring on the public chain to enhance security. LTO Network introduced the concept, which was designed to model real-world scenarios within decentralized technology. Live Contracts In 2021, the Identities whitepaper was published, acknowledging the significance of new standards like DIDs and VCs in connecting blockchain technology with the real world. After that, LTO Network focused on refining the platform's tokenomics, aiming to cultivate a sustainable ecosystem, culminating in the update. The advent of the Titanium update broadened its perspective on decentralized ownership, integrating features that facilitate the decentralized management of real-world and digital assets. Juicy This portion of this article discusses the LTO Network as an example of a real-world asset application of blockchain technologies. My intention here is to explain the solution I am familiar with. However, there are other promising competitors in the RWA field, which I mention towards the end of the article. From Enterprise to RWAs with a European pioneer Recent blockchain advancements, including the approval of the first Bitcoin exchange-traded fund (ETF), signify a pivotal shift towards integrating digital frameworks with traditional financial systems. Decentralized Finance (DeFi) and Real-World Assets (RWA) have emerged as critical areas, underscoring blockchain's capacity to facilitate tangible asset management and transactions. This shift accentuates the necessity for blockchain platforms that are not only technologically advanced but also adept at addressing complex business requirements. Focusing on integrating Real-World Assets (RWA), LTO Network's technological prowess offers a comprehensive ecosystem. As one of the world's leading blockchains for business applications, it provides a secure and compliant infrastructure for tokenizing, managing, and transacting RWAs. Focusing on integrating real-world assets, LTO Network's commitment to technological evolution and its track record of successful deployments paint the image of a foundational player in bridging the gap between blockchain technology and real-world applications. What I admire the most about LTO Network is its effort to foster seamless integration of RWAs onto the blockchain, highlighting its crucial contribution to the broader narrative of blockchain adoption. LTO Network RWA 101 A Layer 1 blockchain designed for RWAs, identities, and decentralized ownership. Essentials: It is known for its "Private Layer," which ensures data security and regulatory compliance. RWA Strategy and Impact: Market Leadership Goal: To lead the RWA blockchain sector, the company targets a market growth of 16 trillion USD by 2030. Presence and Growth: With 1.3 billion USD in RWAs on-chain in treasuries and real estate sectors, LTO Network focuses on reducing centralized tokenization risks. Technological Framework: Innovative Solutions: Provides RWA tokenization and management technologies, incorporating legal frameworks for genuine ownership. Integration and Management Tools: Partners with for RWA issuance automation and utilize OWNABLES technology for asset management. Firm24 Partnerships and Expansion: Collaborative Ventures: Enhances RWA on-chain integration and DeFi liquidity with Unizen, aiming for secure and transparent DeFi participation for institutions. Growth Strategies: Eyes expansion in European and Latin American markets, leveraging its API's reach and Web3 partnerships. Future Initiatives: EQTY Launch: This event will introduce the EQTY platform for centralizing RWA activities and enhancing liquidity connections with DeFi, underscoring a comprehensive approach to RWA ecosystem development. What does it mean for LTO holders? RWA platform built on top of the LTO mainnet + Cooperation with EigenLayer (an L2 for Ethereum, which lets you re-stake your Ethereum for extra rewards) Enlarged RWA-related airdrops Access to investments such as: bar of gold stake of Private Equity (PE) that invests in cryptocurrency stake of Venture Capital (VC) funds that invest in cryptocurrency Conclusion LTO Network's strengths in the RWA space lie in its familiarity with the importance of regulations for blockchain and DeFi and its founders' past working experience with legal structures and taxes. Together, the potential combination of DeFi and RWAs provides the best possible use case for crypto, where blockchain is used to deliver a platform for crypto in the world of traditional money and finance. By leveraging innovative technology and strategic partnerships, it addresses the complexities of integrating Real World Assets with decentralized finance. The platform's commitment to security, transparency, and regulatory compliance ensures its readiness to meet current and future challenges. With a focus on automation and decentralized asset management, LTO Network is positioned to facilitate the growth of RWAs on the blockchain. This capability underscores the platform's potential to successfully bridge the DeFi liquidity and link them to RWA to create a unique ecosystem that rewards LTO holders and increases the token's price.

Europe's Answer to Business Blockchain and RWA Needs

Europe stands as an for businesses ready for international expansion. It offers a secure environment, a vast talent bank, and relatively low entry requirements. Without a doubt, the European single market can provide access to the huge combined market of all 27 EU member states. However, the expansion to Europe can also bring challenges connected to the legislative and cultural peculiarities of each country. attractive hub In this article, I will explore the considerations for selecting a European country for expansion and highlight both the advantages and challenges of development in this direction. European Market Advantages The EU's Single Market encompasses It offers strategic choices for location, economy, and population, and makes it possible to precisely tailor the expansion approach. Companies can customize their expansion strategies depending on their specific needs and objectives. . 27 countries and nearly 450 million consumers One of the key aspects of market diversity in Europe is the across different countries. For instance, while Western European nations such as Germany and France boast strong and stable economies, Eastern European countries may, on the contrary, offer emerging markets with unique growth opportunities. wide range of economic conditions Seamless Expansion through the Free Movement of Goods The European market offers a unique chance to benefit from the Free Movement of Goods within the EU and EEA. Thus, for example, the with unrestricted access to the world's largest economy, fostering global competitiveness by allowing them to grow within the internal market. Over 100,000 companies engage in exports to other EU countries, with more than 200,000 British firms trading with the EU annually. free movement of goods within the European Union provided UK businesses A significant majority, 80%, of UK businesses acknowledge clear benefits from the Single Market. The standardisation of rules for goods within the EU has replaced numerous technical regulations of individual member states, reducing costs and eliminating non-tariff barriers. This has not only facilitated trade within the EU but has also contributed to the development of international norms, simplifying trade for businesses globally. Access to Top Talent in Europe As said above, when expanding companies acquire a chance to tap into Europe's diverse talent pool with the right skills, whether through a physical office or by growing remote teams with evolving hybrid employment options. states that London, Paris, and Berlin currently stand out as key players in the European startup scene. The technical workforce exhibits high mobility, especially within Europe's startup hubs, with a notable concentration in engineering roles. Besides, almost 50% of the employees have prior experience in either startup environments or large tech companies, rather than traditional professions. Balderton Capital's report Cost-Effective Business Growth Another benefit is that establishing a European base enables businesses to tailor products, services, and brands to specific regional preferences and regulations while choosing the most . cost-effective locations Hungary, for example, can be seen as an appealing hub for international business, ranking 52nd in the in 2020. The country boasts a strategic location in the heart of Europe, a skilled and educated workforce, and an open, export-driven economy. Acquiring a legal residence permit in Hungary is a , making it an ideal choice for those looking for a cost-effective solution or a convenient base within Europe. Hungary's automatic issuance of EU VAT numbers, coupled with a low corporate tax rate of 9% and a local business tax ranging from 0% to 2%, enhances its attractiveness. World Bank Ease of Doing Business Survey straightforward process Similarly, the Czech Republic, ranking 41st globally, offers another favorable option. With a moderate corporate tax rate of 19% and double taxation treaties, the Czech Republic serves as an . It also features lower living costs, a strong business reputation in Central & Eastern Europe, and research and development allowances, making it a cost-effective choice for company set up within the European Union. ideal spot for European company headquarters Economic Stability Many European countries have stable economies, making them attractive markets for investment. This stability can provide businesses with a secure environment to operate in. For instance, according to Germany, as Europe's largest economy, consistently maintains stability, boasting a Gross Domestic Product (GDP) exceeding . Similarly, the United Kingdom, another key player, exhibits economic resilience with a GDP surpassing . a , Trading Economics report €3.8 trillion £2.8 trillion Challenges of European Expansion The European Union comprises 27 member countries, each with its own distinct identity, official language(s), and rich cultural tapestry. The diversity within the EU is notable not only due to the multitude of languages spoken but also because each country houses a myriad of cultures, traditions, and historical backgrounds. Cultural Diversity and Sensitivity The fact that Europe is not at all homogenous may be the most important challenge during the expansion process. Its linguistic and cultural diversity will require thorough product and service adaptation. Failing to understand and respect cultural norms can lead to missteps and damage to the brand's reputation. Employment strategies should also cater to varied expectations and communication styles across different countries. For example, workplace dynamics in some European countries are characterized by more . On the other hand, certain cultures, like the Scandinavian ones, tend to adopt a flatter hierarchy, promoting a more democratic approach. Differences in decision-making processes are also apparent, with some favoring decisive leadership while others lean towards democratic group discussions. hierarchical structures Moreover, variations in cultural formality are observed, with some cultures valuing the meticulous use of titles and formal pronouns, while others favor a more relaxed approach. Besides, the adherence to strict protocols in addressing individuals may be seen as appropriate in some contexts, while others may perceive such formality as excessive and unnecessary. All of the above needs to be taken into consideration while negotiating with partners and authorities as well as during product localization and creating marketing strategies. Language Barriers The EU has 24 official languages and though English is widely spoken in many European countries, businesses may still encounter language barriers when conducting business operations, especially in countries where it is not the primary language. This for businesses, as effective communication requires overcoming language differences. These challenges include negotiating contracts, understanding legal and regulatory frameworks, conducting marketing campaigns that resonate with diverse audiences, and ensuring clear internal communication within multinational teams. Furthermore, the nuances of language extend beyond words to include cultural subtleties that need to be addressed as well. linguistic diversity can pose obstacles EU and EEA Limitations in Market Access Despite the advantages of the EU and EEA, not all European countries are part of these agreements. For instance, the EEA includes EU countries and also Iceland, Liechtenstein and Norway. It allows them to be part of the EU's single market. Switzerland is not an EU or EEA member but is part of the single market. Another example, is the EU countries Bulgaria, Cyprus, Ireland, and Romania are not part of the Schengen area. In turn, Iceland, Liechtenstein, Norway, and Switzerland are in the Schengen area but are not EU member states. This means that companies entering the EU market must precisely navigate individual tax and trade agreements to ensure compliant sales and operations in each particular country. Regulatory Complexity While the European Union aims to harmonize regulations across member states, there are still significant regulatory differences in areas such as taxation, data protection, and product standards. Besides, very often remote work regulations differ from country to country, as well as working hours, paid leave, and wages, requiring special attention to compliance. Special attention needs to be paid to stringent , especially under the General Data Protection Regulation (GDPR), which requires companies to handle personal data carefully. Non-compliance can result in significant fines of up to €20 million or 4% of a company's global annual revenue, whichever is higher, for serious violations. data protection laws How to Select the Right Country in Europe for Your Digital Business Before expanding globally, it's crucial to know your business well. You need to understand what makes your product or service unique and how it stands out from competitors. This self-awareness lays the groundwork for evaluating potential markets. Provide market analysis The next step involves thorough market analysis, looking at factors like . Target countries with growing markets and lower competition, while also considering local labor laws and trade restrictions. market size, growth rates, and competition Evaluate Economic Indicators The success of your expansion is greatly influenced by the political and economic climate of a country. Consider Analyse market data to determine factors such as market size, growth rates, and consumer demographics. GDP growth, business accessibility, and the availability of skilled professionals. Assess other economic indicators such as inflation rates, and unemployment rates in target countries. Referring to or similar sources for reliable economic data can provide valuable insights. For example, Ireland experienced a GDP growth rate of 5.7% in 2021, outperforming many other European countries and Germany has the largest economy in Europe, with a GDP of €3.4 trillion in 2021, making it an attractive market for expansion. Eurostat Explore Regulatory Framework It is also worth evaluating tax systems, and the overall regulatory environment. This involves comprehending corporate tax rates, value-added tax (VAT), and any other applicable taxes. Knowledge of the tax structure helps in effective financial planning and, what is most important, ensures compliance with local regulations. For businesses engaged in international transactions, such as digital services, assessing transfer pricing policies is required. Take into account that sticking to transfer pricing rules is important to avoid tax issues and make sure taxes are fair across different jurisdictions. Assess Business Environment The next important step is to in your target market. Analyse market share, and unique value propositions of existing companies, and identify any gaps your company can fill. understand the competitive environment Besides, try to make an overview of . They often promote specific industries or types of investments. Investigate whether there are any incentive programs or subsidies that could benefit your business. This might include tax credits, grants, or other financial perks that align with the goals of your expansion. government incentives Understand Consumer Preferences and Behavior Gain insights into . This process may include collecting both through surveys, interviews, and observing customer behaviour in-store and online. Qualitative data gives insights into customer preferences and motivations, while quantitative data provides statistical insights into behaviour patterns. You can combine these approaches, to better understand your customers, improve products or services, and tailor marketing strategies to enhance overall customer satisfaction. Consider factors such as disposable income levels and spending patterns. Thus, according to , Switzerland has one of the highest GDP per capita in Europe, indicating strong purchasing power. consumer preferences qualitative and quantitative data Statista Provide Financial Analysis Before deciding on expansion, calculate costs and Return on Investment (ROI). Estimate the expenses involved in entering each potential market, including entry costs, operational expenses, and marketing. Then prioritise markets based on potential profitability and assess possible ROI. If you want to explore the topic further I would recommend the following . comprehensive guide for calculating and interpreting Return on Investment Consider Language and Cultural Compatibility Evaluate language barriers and cultural differences to ensure effective communication and market penetration. Consider countries with multilingual populations or English proficiency. Take Sweden as an example; it consistently ranks high in English proficiency indices. This high proficiency level makes it easier for businesses to communicate effectively with the local audience. On the other hand, in Germany, the situation is a bit different. Even though Germans generally have high English proficiency, using the German language in marketing and communication can establish a more personalized and localized connection with the audience. Assess Risk Factors Conduct a thorough risk assessment to identify potential risks such as political instability and currency fluctuations. Employ the appropriate to develop mitigation strategies. While Greece can be a risky choice because of economic instability, public debt issues, and social unrest, some countries in Eastern Europe may pose geopolitical risks due to tensions with neighboring countries. risk management frameworks Compare the markets To identify the most competitive markets for expansion, I advise using measurable criteria and online data alongside personal contacts. Whether selecting a new country or region, employ comparable and relevant opportunity and risk factors for assessment. This process applies to various scales of expansion, including within large markets like the EU, U.S. or China or across Canada. Check trade data using reliable sources Consulting free online tools for trade data is a valuable initial step in understanding market dynamics. Tools like the offer customizable searches for trade information between various countries based on products/services or industries. These tools provide insights such as identifying countries where some products are competitive, understanding market sizes and sales trends, and recognizing the activities of local and foreign competitors. United Nations Comtrade Database The United Nations Comtrade Database offers monthly or annual trade data on nearly 200 countries, aiding in discovering what other countries export to a target market. The tool will provide you with insights into market competitiveness and potential opportunities beyond domestic borders. Use the Power of AI for Localising Content After conducting the aforementioned market analysis and comparison, it is crucial to prepare your product for multilingual audiences. Accurate and culturally relevant translations are vital for this, and AI tools can be successfully employed for these purposes. The use of AI-powered tools, like neural machine translation, has greatly enhanced the speed and quality of these translations. The reveals that 51% of marketing leaders are currently using artificial intelligence (AI), and 22% plan to adopt it in the coming years. You can employ AI for localizing landing pages, ads, product interfaces, and social media. This will positively influence the performance as 76% of online consumers prefer products in their native language. survey by Salesforce Test the market Consider testing the market with a trial project or a smaller-scale launch before fully committing. This can help you gauge market reactions, spot any unexpected challenges, and refine your approach. Conducting a trial allows businesses to assess how the target market responds to their offerings. The real-world feedback will bring a better understanding of customer preferences, potential demand, and overall market receptivity. To sum it up, the simplified formula for a smooth expansion is as follows: . I would also recommend you think of personal connections in EU markets. Building relationships, and understanding the target market's language, customs, and consumer trends can play a great role in your success. market analysis → market comparison → market test Talk to your team members, they may have valuable contacts outside their country, providing insights into local opinions about your product. But bear in mind that though chance connections can lead to opportunities, it's essential to supplement them with additional research to ensure their potential aligns with your business goals. Personal connections are a great starting point, offering ideas about potential destinations, but thorough evaluation is key to avoiding wasted time and effort in unsuitable markets.

How to Choose the Right European Country for Your Digital Product Expansion

আপনার ডিজিটাল পণ্য সম্প্রসারণের জন্য কীভাবে সঠিক ইউরোপীয় দেশ চয়ন করবেন

So wählen Sie das richtige europäische Land für Ihre digitale Produktexpansion aus

Cómo elegir el país europeo adecuado para la expansión de su producto digital

Comment choisir le bon pays européen pour l'expansion de votre produit numérique

अपने डिजिटल उत्पाद विस्तार के लिए सही यूरोपीय देश कैसे चुनें

デジタル製品の拡張に適したヨーロッパの国を選択する方法

디지털 제품 확장에 적합한 유럽 국가를 선택하는 방법

Como escolher o país europeu certo para a expansão do seu produto digital

Как правильно выбрать европейскую страну для расширения вашего цифрового продукта

Dijital Ürün Genişlemeniz için Doğru Avrupa Ülkesini Nasıl Seçersiniz?

Cách chọn quốc gia châu Âu phù hợp để mở rộng sản phẩm kỹ thuật số của bạn

如何为您的数字产品扩张选择合适的欧洲国家

by Jeff Garzik and Ralph Benko We agree with the recently published Techno-Optimist Manifesto We agree with the recently published , hailing, among other things, the importance to civilization of energy and, thus, of good, practical energy policy. Abundant, reliable, readily affordable power is what unlocks a nation's dynamism, builds factories, creates jobs, enhances national security, and reduces poverty and famine. Techno-Optimist Manifesto A specter is now haunting those of us (including us) who believe that equitable prosperity is a great thing for people and the planet both. This specter is the shade of those who are anti-technology and anti-prosperity. Pro-prosperity goes under the rubric of e/acc, shorthand for “ .” As an aside, that might be a coinage derived from “ .” The latter had its day, although now is tarnished by the spectacular fall of its most enthusiastic and flamboyant promoter, . effective accelerationism effective altruism Sam Bankman-Fried The opponents of tech, and of its attendant general prosperity, have been dubbed the “decels.” Possibly a sly allusion to “incels.” e/acc also goes by the term “techno-optimism.” Many prominent center-leftists are at least as enthusiastic about the promise of technology to improve the lives of people and the planet as are the card-carrying members of the vast right-wing conspiracy. Techno-optimists tend to lean libertarian, whether left or right. Prominent among the leading proponents are masters of the universe , , , (with stated reservations about AI), and . Also notable are economist, blogger, and journalist ( ), public intellectual Peter Zeihan, who refers to the process of deindustrialization now underway as “decivilization,” and , who presents at a16z with exceptional clarity on matters such as . Marc Andreessen Ben Horowitz Bill Gates Vitalik Buterin Peter Thiel Noah Smith an incisive self-professed political southpaw Ryan McEntush how to scale nuclear power The villains in this drama are those who committed to “degrowth,” or shrinking the economy, perhaps by the “spectre of degrowth communism” of “Kohei Saito, the rising star of contemporary Marxist thought….” best exemplified Marxists Never Cease To Delight in Spectral Haunting Marxists just never cease to delight in spectral haunting. Some people just have to learn the hard way. We’ve written about the tussle between us techno-optimists and the luddites at ; ; at ; and at . Let’s up the ante. Toward a Pragmatic American Energy Policy To Build or Not to Build Washington? Just Face Facts Yankee Ingenuity The sweet spot of Washington Power and Light, our policy institute, is good energy policy, the foundation of equitable prosperity. In that, we are not alone. Marc Andreessen recently, in his . wrote: The Techno-Optimist Manifesto “Energy is life. We take it for granted, but without it, we have darkness, starvation, and pain. With it, we have light, safety, and warmth. We believe energy in an upward spiral. Energy is the foundational engine of our civilization. … We believe we should place intelligence and energy in a positive feedback loop, and drive them both to infinity. We believe we should use the feedback loop of intelligence and energy to make everything we want and need abundant.” should be And as Noah Smith observes in : Don’t be a Decel “Energy technology is arguably the most important kind of technology that humans create, since everything else we do is downstream of our ability to harness energy.” It isn’t very romantic of us, but … our mission is to encourage policy based on real-world data to produce great results, rather than relying on faith-based dreams we call “hopium.” We consider ourselves proud pragmatists. Pretty much everyone, including the innumerate, has heard of Einstein’s E = mc2, energy equals mass times the speed of light squared. the world’s most famous equation. PBS calls it While it is profound to prove that energy and matter are interchangeable, in day-to-day terms it’s not the most important equation around. We nominate, instead, e2/acc: effective energy accelerationism. Capitalism’s monster Those advocating economic “shrinkage” (to steal ) are an odd lot. Consider the frailty of the romantics, like Saito. He was critiqued by Thomas Fazi at , as “capitalism’s monster.” a phrase from Seinfeld Unherd To wit: “It is no coincidence that Saito comes from Japan, which enjoys one of the highest standards of living in the world. But for most people on the planet, especially those living in poorer countries, climate change among the lowest policy priorities — well below more pressing material concerns such as hunger and poverty, access to water and sanitation, and education. systematically ranks “To the billions of people who still live in extreme poverty, and the millions who don’t even have access to electricity, Saito’s vision of degrowth communism, and his plea to scale back production and consumption, is unlikely to be very appealing. In fact, Saito’s insistence that countries in the Global South should refrain from pursuing growth — even ‘green growth’ — might very well be seen as a form of Western eco-imperialism. … “In this sense, degrowth communism suffers from the same drawback of old-school communism: it’s an intrinsically universalist worldview, one that purports to offer a one-size-fits-all solution for all human societies, regardless of local cultural and civilisational specificities. This globalist outlook is typical of post-Nineties leftism, which Saito harks back to in several respects. This is also evident in his rejection of the nation-state, viewed as a reactionary, quasi-fascist construct, rather than the framework through which virtually all the major social, economic and political advancements of the past centuries were achieved. “It’s a view that is completely at odds with global realities. Capitalism’s monster? At odds with reality? Yeah, that’s our poster child villain, all right! Curtis Yarvin: the greatest living Hobbesian philosopher, formidable poet, and classic antihero, declares Trotsky at Burning Man Among others in the techno-pessimistic camp is the always interesting contrarian Curtis Yarvin – the greatest living Hobbesian philosopher and poet, a classic antihero rather than villain, and possibly simply being arch – recently published “ .” Therein, he wrote: a techno-pessimist manifesto “Where did this ideology come from? While the connection is obviously a coincidence, techno-optimism is a curious historical match for another deeply American ideology from the 20th century: Trotskyism. “In (1924), Trotsky wrote: Literature and Revolution “Through the machine, man in Socialist society will command nature in its entirety, with its grouse and its sturgeons. He will change the course of the rivers, and he will lay down rules for the oceans. This does not mean that the entire globe will be marked off into boxes, that the forests will be turned into parks and gardens. Thickets and forests and grouse and tigers will remain, but only where man commands them to remain. And man will do it so well that the tiger won’t even notice the machine, or feel the change, but will live as he lived in primeval times. The machine is not in opposition to the earth. The machine is the instrument of modern man in every field of life… “Man, who will learn how to move rivers and mountains, how to build people’s palaces on the peaks of the Mont Blanc and at the bottom of the Atlantic, will not only be able to add to his own life richness, brilliancy and intensity, but also a dynamic quality of the highest degree. The shell of life will hardly have time to form before it will burst open again under the pressure of new technical and cultural inventions and achievements. Life in the future will not be monotonous! “Narrator: nor was it. “More than that. Man at last will begin to harmonize himself in earnest. He will make it his business to achieve beauty by giving the movement of his own limbs the utmost precision, purposefulness and economy in his work, his walk and his play. He will try to master first the semiconscious and then the subconscious processes in his own organism, such as breathing, the circulation of the blood, digestion, reproduction, and, within necessary limits, he will try to subordinate them to the control of reason and will. Even purely physiologic life will become subject to collective experiments. The human species, the coagulated Homo sapiens, will once more enter into a state of radical transformation, and, in his own hands, will become an object of the most complicated methods of artificial selection and psycho-physical training. “One can easily see Trotsky at Burning Man…. “Here again the ‘scientists, technologists, artists, and visionaries beyond our wildest dreams.’ Was Trotsky the first ‘effective accelerationist?’ Life takes you funny places.” “Life takes you funny places.” True! Washington Power and Light Last year, we constituted a new, tech-savvy think tank in Metro DC, Washington Power and Light, to advocate for, to quote Bastiat (see below), a “real, serious and pragmatic” energy policy, a policy rooted in technological reality rather than “pretty to think so” romantic dreams. Thus, we heartily welcome a recent big reveal at Ben Horowitz’s blog, “ ,” that a16z has desired to engage politically, seriously, to conduct a savvy “revenge of the nerds” political crusade to make the pro-techno worldview stick: Politics and the Future “We believe that advancing technology is critical for humanity’s future, so we will, for the first time, get involved with politics by supporting candidates who align with our vision and values specifically for technology. “While “Big Tech” is well represented in Washington D.C., their interests are often at odds with a positive technological future as they are more interested in regulatory capture and preserving their monopolies. As a result, technology startups need a voice. “We are non-partisan, one issue voters: If a candidate supports an optimistic technology-enabled future, we are for them. If they want to choke off important technologies, we are against them.” Badly needed! Politicians have mostly taken their eye off the ball and turned Congress mostly into a slapstick pie-fight over mostly trivial matters. Consider the daily political news. Much of it covers the struggle between the Democrats (the Donks) and the GOP (Pachyderms, thank you, Thomas Nast!). And, implicit therein, the forever war between the left and right. And much of the news now is devoted to the internecine intraparty struggles, such as within the administration, between the privileged progressives and the rank-and-file workers of the labor-and-ethnic left. And the marquee battles between the MAGAs (“the Chaos Caucus”) and the Regular Republicans in the House. “A full phase-out of fossil fuels would take the world back into caves.” Meanwhile, note the recently convened and concluded CAP28, whose presiding officer rocked the world by observing candidly, as reported by : Reason “ Al Jaber also that a full phase-out of fossil fuels would ‘take the world back into caves.’ Into the caves we go: said Some scientists and activists have not welcomed Al Jaber's blunt realism, but have said his are ‘verging on climate denial.’ comments “To be sure, Al Jaber has been properly criticized for a possible conflict of interest, as he is also the CEO of the Emirati state-owned oil and gas company, ADNOC. But he's correct to weigh tradeoffs and to point to the fact that world leaders need a more concrete plan, since toothless U.N. agreements don't really cut it.” “What Is Seen and What is Not Seen” We confidently submit that, in the spirit of Bastiat’s final work, – “What Is Seen and What Is Not Seen” – that which is invisible is often more consequential than what is visible. CE QUON VOIT ET CE QUON NE VOIT PAS And the previously almost invisible war between the techno-optimists (“the squares”) and the techno-pessimists (“the hippies”) is, we believe, the truly important political, social, and cultural battle now going on. As the fox confided to the , “And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.” Thus, let us look with our hearts. Little Prince Why is the war between the techno-optimists and the techno-pessimists of existential importance? Bastiat, courtesy of : Mises.org In the department of economy, an act, a habit, an institution, a law, gives birth not only to an effect, but to a series of effects. Of these effects, the first only is immediate; it manifests itself simultaneously with its cause — . The others unfold in succession — : it is well for us if they are . Between a good and a bad economist this constitutes the whole difference — the one takes account of the effect; the other takes account both of the effects which are and also of those which it is necessary to . Now this difference is enormous, for it almost always happens that when the immediate consequence is favorable, the ultimate consequences are fatal, . Hence it follows that the bad economist pursues a small present good, which will be followed by a great evil to come, while the true economist pursues a great good to come, at the risk of a small present evil. it is seen they are not seen foreseen visible seen foresee and the converse “In fact, it is the same in the science of health, arts, and in that of morals. If often happens, that the sweeter the first fruit of a habit is, the more bitter are the consequences. Take, for example, debauchery, idleness, prodigality. When, therefore, a man, absorbed in the effect which , has not yet learned to discern those which are not seen, he gives way to fatal habits, not only by inclination, but by calculation. is seen “This explains the fatally grievous condition of mankind. Ignorance surrounds its cradle: then its actions are determined by their first consequences, the only ones which, in its first stage, it can see. It is only in the long run that it learns to take account of the others. It has to learn this lesson from two very different masters — experience and foresight. Experience teaches effectually, but brutally. It makes us acquainted with all the effects of an action, by causing us to feel them; and we cannot fail to finish by knowing that fire burns, if we have burned ourselves. For this rough teacher, I should like, if possible, to substitute a more gentle one. I mean Foresight. For this purpose I shall examine the consequences of certain economical phenomena, by placing in opposition to each other those , and those .” which are seen which are not seen The struggle over tech is crucial because it is, at base, a struggle between prosperity and austerity. Prosperity affords us agency. Poverty is a vice, not a virtue. The Soviet bloc, exponentially poorer than the capitalist running dogs of the West, experienced far worse environmental degradation than did the capitalist world. It is better that we fight over what to do with our discretionary income than scrap for subsistence. Shall we use our surplus wealth to clean up our rivers and air? Plant forests? Invent new tech? Buy more aircraft carriers? Pay down the national debt? These are much worthier fights to have than those available while struggling for survival in a condition of great scarcity. Sorry, Luddites. Few indeed wish to return to the caves. Bad policy.  Bad politics. As Churchill, on the floor of the House of Commons, , ‘The inherent vice of capitalism is the unequal sharing of blessings. The inherent virtue of Socialism is the equal sharing of miseries.’ observed Misery loves company. That said, misery makes for bad policy. So, let’s accelerate our technology and, with it, our prosperity. Then… watch the Congress. Those fights will be merry indeed but much more productive than what we are now witnessing. Bravo to the : “We believe we should place intelligence and energy in a positive feedback loop and drive them both to infinity. We believe we should use the feedback loop of intelligence and energy to make everything we want and need abundant.” Techno-Optimist Manifesto To remain great or regain greatness, America can and must have abundant, reliable, readily affordable energy from practical, reality-driven sources. Abundant, reliable, affordable power unlocks a nation's dynamism, builds factories, creates jobs, enhances national security, and reduces poverty and famine. Accept no substitutes. Jeff Garzik serves as the founder and chairman of the policy institute Washington Power and Light.  Before co-founding Bloq, he spent five years as a Bitcoin core developer and ten years at Red Hat. His work with the Linux kernel is now found in every Android phone and data center running Linux today. Ralph Benko serves as co-founder and general counsel to Washington Power and Light. He is also the co-founder and general counsel for F1R3FLY.io and has worked in or with 3 White Houses, two executive branch agencies, and the Congress, as well as many political and policy institutes. He is an award-winning columnist.

“What is Essential is Invisible;” Enter Energy/Acceleration

Open banking is gaining momentum worldwide. Previously, traditional banks held a monopoly over financial data. Now, with consumer consent, they share information with licensed fintech providers. This results in personalized products and a simplified user experience. 2023 was a significant year for open banking. The first draft of the new PSD3 was revealed, giving a glimpse into the future regulation. It also saw several innovative integrations, such as for the first time. Apple launching open banking APIs for Apple Pay Yet what does the future hold? We look at the critical open banking trends to look forward to in 2024. Rising Adoption Open banking adoption is proliferating among businesses and consumers. A total of 9.7 million payments were made using this technology in the UK in June 2023, according to the This is 88% higher than a year ago, in June 2022. “We have seen further growth since the cut-off point for this report, with 10.8 million payments made in August 2023,” the report added. . Open Banking Impact Report This trend is likely to continue in 2024 and beyond. Consumers and companies worldwide reap the benefits of personalized products and efficient payments. , for example, predicted the total value of open banking transactions would reach $330bn by 2027. That’s from $57bn in 2023, a total growth of 479%. Juniper Research Lasma Kuhtarska, сo-founder, and Chief Strategy Officer at Noda, explained that the growth is driven by establishing a harmonized regulatory framework. “This leads to increased adoption of open banking APIs and the development of more sophisticated open banking solutions,” she added. VRP Payments Variable Recurring Payments (VRP) is another trend gaining traction in open banking. VPRs enable payments of varying amounts at routine intervals. They differ from direct debits as they utilize open banking and offer a more intuitive user experience. “This mainly benefits subscription-based services, allowing flexible payments based on usage or consumption. VRP is expected to enhance financial flexibility and control for consumers,” explained Kuhtarska. In late 2022, six of the UK’s major banks implemented VRPs for sweeping, leading to the doubling of VRP transactions within a month, according to . Open Banking UK While non-sweeping VRPs are currently less common, some banks are experimenting. In 2022, with three providers to offer VRPs as a payment option. The entire commercial implementation of non-sweeping VRPs is still in progress, and there may be new developments in 2024. NatWest partnered PSD3 & Enhanced APIs PSD3 is an amendment to the existing PSD2 and is currently in its draft stage. Enacted in 2018, PSD2 mandated European banks to share data with licensed fintech companies (with consumer consent) and therefore established open banking in Europe. PSD3 is an evolution of the existing principles of data sharing and security. The critical area of improvement is API quality.  The proposals include new requirements, minimum functionality, and measures against high latency. The regulation won’t be finalized until late 2024. Embedded Finance Embedded finance is placing a financial service into a non-financial platform or experience. Think of Amazon providing insurance services or an M&S credit card. Embedded finance is becoming more common, and this trend is set to continue in 2024. “Open banking will enable embedded finance solutions, seamlessly integrating financial services into non-financial platforms,” said Noda’s Kuhtarska. “This will create a more unified and personalized financial experience for consumers.” Machine Learning & AI 2023 will be remembered for the widespread embrace of artificial intelligence and the popularity of the AI-powered chatbot ChatGPT.  The AI momentum will likely continue in 2024 and beyond, enhancing conversational banking. “Cognitive computing and conversational banking solutions will power chatbots and intelligent virtual assistants to provide personalized financial advice, answer customer questions, and automate routine tasks,” said Kuhtarska. Machine learning and AI are expected to improve fraud detection, data analysis, customer service, and compliance within the open banking space. Final Thoughts From rising consumer adoption to AI-powered innovation, 2024 is promising exciting developments in the open banking world. Open banking solutions have the­ potential to revolutionize the­ financial services industry. Collaboration among banks, fintech, re­gulators, and other stakeholders remains critical to unlock its full potential. for a new way to accept payments online. Try Noda

Open Banking: Key Trends for 2024

ওপেন ব্যাঙ্কিং: 2024 এর মূল প্রবণতা

Open Banking: Schlüsseltrends für 2024

Banca abierta: tendencias clave para 2024

Banque ouverte : principales tendances pour 2024

ओपन बैंकिंग: 2024 के लिए प्रमुख रुझान

オープン バンキング: 2024 年の主要トレンド

오픈뱅킹: 2024년 주요 트렌드

Open Banking: Principais Tendências para 2024

Открытый банкинг: ключевые тенденции 2024 года

Açık Bankacılık: 2024'ün Temel Trendleri

Ngân hàng mở: Xu hướng chính cho năm 2024

开放银行：2024 年的主要趋势

SOFIA, Bulgaria, January 24th, 2024/Chainwire/--AdEx, a pioneer in digital advertising technology, is unveiling its latest innovation – the ZK targeting engine – set to be integrated into AdEx soon after the platform launches in Q2 2024. AdEx ZK emerges as a trailblazer in privacy-preserving advertising, addressing a crucial need in the advertising space that has long struggled with finding a delicate balance between safeguarding user privacy and maintaining the utmost accuracy in targeting. In this landscape, AdEx ZK is set to revolutionize the industry by offering a groundbreaking solution — complete user privacy without compromising the high accuracy required for targeted advertising. AdEx ZK is a targeting engine within the AdEx platform that uses technology to process data directly on the users’ devices, enabling them to retain full control over their data. By doing so, AdEx ZK adheres to zero-knowledge principles, ensuring no user information is disclosed during ad matching and complies with current and future privacy regulations. in-situ processing To harmonize user privacy and optimize ad performance, AdEx ZK employs In this approach, users actively choose their preferred ad categories and, in turn, are incentivized to view ads. This boosts user engagement and enhances overall campaign results by fostering a more personalized and rewarding advertising experience. user-curated ads. AdEx ZK offers distinct advantages for both advertisers and users. Advertisers enjoy compliance with privacy laws, lower fees, transparency in campaign results and spending, as well as access to highly targeted and responsive audiences. Users, on the other hand, remain in full control over their data, can choose the ads they see, and also receive rewards for viewing ads. This innovative targeting approach is poised to make an impact in the digital advertising space by addressing key industry challenges: Lack of Data Privacy and Third-Party Cookies Phasing Оut: AdEx ZK refrains from collecting any user data for the ad matching process, ensuring complete user privacy and compliance with privacy laws. With Third-Party Cookies phasing out, advertisers face challenges targeting the right audience, worsening performance, and increasing ad spending. Ad Fatigue: The introduction of user-curated ads empowers users to select their ad category preferences, enhancing engagement and user attention. Users are also rewarded with ADX tokens for viewing ads. High Fees: By establishing direct connections between advertisers and publishers, AdEx ZK significantly reduces fees. Advertisers benefit from fees as low as 7% (or 4% with ADX tokens), a notable reduction from the standard 25-30%. “AdEx’s Zero Knowledge Targeting Engine is changing how digital advertising works. We shift focus to giving users full control over the promotional content they consume and keeping their data private. On the other hand, advertisers benefit from better targeting and ad performance thanks to user-curated ads and reward incentives. This isn’t just a novel technological approach – it’s the start of an era where personalized ads and user privacy go hand in hand.” said Dimo Stoyanov, COO and Co-Founder at AdEx. Through the introduction of AdEx ZK, AdEx seeks to revolutionize the digital landscape, introducing a novel approach to the functioning of digital advertising and amplifying the control users have over the content they are exposed to. It's a shift towards a user-centric digital advertising ecosystem, fostering a more engaging and harmonious interaction between advertisers and users. About AdEx AdEx represents a next-generation ad-tech solution aiming to address and correct some of the most prominent inefficiencies of the online advertising industry, such as ad fraud, lack of transparency in reporting, and user privacy. Founded in 2017 as a decentralized ad exchange, AdEx has pivoted to a Demand-Side Platform (DSP) catering to the needs of  Web3 advertisers. This transformation enables them to access untapped audiences of potential crypto users through programmatic advertising. Noteworthy platform advantages include minimal fees (just 7% for launching a campaign), premium publishers, payment options in stablecoins, and enhanced security. | | | | | Website X Telegram Reddit Discord Facebook Contact Communications Ivan Manchev ivan@adex.network

АdEx Announces a Zero-Knowledge Targeting Engine

The present state of blockchain gaming has garnered a spectrum of opinions from the gaming community. Enthusiastic Web3 gamers wholeheartedly endorse burgeoning projects, embracing the innovative possibilities they offer. In stark contrast, traditional gamers remain staunchly opposed to the very essence of the Web3 gaming business model. However, one metaverse game has the power to bridge the divide and win over the skeptics: Cornucopias. Cornucopias has redefined the landscape of online gaming by seamlessly integrating AAA-quality gameplay with the groundbreaking possibilities of blockchain technology. This comprehensive article delves into the enthralling world of Cornucopias, exploring its gameplay mechanics, the innovative minds steering this digital masterpiece, the distinctive features that set it apart, and the pivotal role played by its burgeoning community. The Story, Setting, and Lore Cornucopias transcends the traditional notion of a game; it unfolds as an expansive universe blending the remnants of a fallen civilization with futuristic wonders. Navigating this metaverse, players unravel a lore that is rich with tales of technological marvels colliding with the forces of nature. The juxtaposition of vibrant settlements against ancient ruins creates a visually stunning backdrop, providing players with a dynamic and immersive world. This fantastical narrative propels the game forward, delivering a unique and compelling experience for each player. The world of Cornucopias is a tapestry of myths and legends, where players' actions and discoveries contribute to the unfolding story, creating a living, evolving narrative. An Intro to Cornucopias Gameplay Mechanics Built on Unreal Engine 5, Cornucopias stands as an open-world MMORPG that defies conventional gaming boundaries. Players create avatars to explore settlements, engaging in diverse activities such as crafting, commerce, combat, and racing. The gameplay mechanics, intuitive and seamless, cater to both seasoned gamers and newcomers alike. The incorporation of blockchain technology introduces a new dimension, allowing users to earn, collect, trade, and transact with various in-game assets, from racing vehicles to virtual plots of land. In its early pre-Alpha access, Cornucopias is already integrated with Ethereum and Cardano networks, with plans for further expansion into new blockchain ecosystems and community partnerships. This integration not only enhances the gaming experience but also fosters a sense of community and a player-driven economy, where every transaction and interaction adds depth to the immersive world of Cornucopias. Art & Design The visual allure of Cornucopias is a testament to the creative prowess of its design team. Concept art showcases meticulous attention to detail, offering a fusion of futuristic elements and organic beauty. The design team, with their expertise, ensures that every pixel contributes to the immersive experience. This creative synergy brings to life a world where neon-lit cities harmonize with reclaimed ancient ruins, delivering a visual feast for players. The Developers Behind Cornucopias The journey of Cornucopias from concept to reality is guided by visionaries in the gaming industry. The development team brings a wealth of experience and passion to the project. Their commitment to transparency, evidenced by readily accessible professional profiles, instills trust in the Cornucopias team. Cornucopias Game Trailer https://www.youtube.com/watch?v=v52pdDdPzMw&embedable=true Cornucopias transcends being merely an MMORPG; it emerges as a metaverse game accessible across multiple platforms, crafted on Unreal Engine 5. The rise of blockchain technology empowers users to Play-and-Earn, Build-and-Earn, Learn-and-Earn, and Host-and-Earn, facilitated by the utility token $COPI. The vision of Cornucopias extends beyond gaming; it aspires to bring freedom, power, autonomy, and new economics to players. This ambition materializes through an immersive gameplay experience, an enthralling story, exceptional artwork, and innovative economics. The Cornucopias Metaverse A network of floating bubbles and domes defines the Cornucopias Metaverse, offering diverse themes and characteristics. Here, players engage in mini-games and explore vast landscapes for precious resources, which they can craft into valuable items. The Play-and-Earn ecosystem immerses players in a world where real-world value can be earned by exploring and building in a secure environment. This dynamic environment is constantly evolving, offering endless possibilities for adventure, creativity, and collaboration among players. The Cornucopias Metaverse project leads the Crypto Gaming Revolution, where users and the core development team collaborate to foster growth. Community members, known as Cornucopians, are steadily increasing. Their consistent feedback and communication play an instrumental role in shaping this unique, blockchain-based game. This collaborative approach ensures that the game remains responsive to the needs and desires of its community, fostering a sense of ownership and investment among its players. The metaverse encompasses a network of floating bubbles, zones, and domes, housing virtual land. Users can own these as NFTs in various forms, such as flying racing vehicles, District Land Plots, and Custom Domes. Some domes feature curated content from the Cornucopias development team, like Megadomes, Themed Zones, and The City, enhancing the in-game experience and offering rewards. These diverse environments provide a rich mosaic of experiences, from tranquil natural settings to bustling urban landscapes, each offering unique opportunities for exploration, interaction, and personal expression. Become a Cornucopian Our inclusive community is always looking for new members. Join our Discord channel , follow us on X (Twitter) , and on YouTube . here here here

Meet Cornucopias: The Next-Generation Game Winning Over Web3 Skeptics

Meet Cornucopias: The Next-generation Game Wining Over Web3 Skeptics

Lernen Sie Cornucopias kennen: Das Spiel der nächsten Generation, das Web3-Skeptiker überzeugt

Conozca Cornucopias: el juego de próxima generación que se está ganando a los escépticos de la Web3

Rencontrez Cornucopias : le jeu de nouvelle génération qui bat les sceptiques du Web3

कॉर्नुकोपियास से मिलें: वेब3 स्केप्टिक्स पर जीत हासिल करने वाला अगली पीढ़ी का गेम

Cornucopias のご紹介: Web3 懐疑論者を魅了する次世代ゲーム

풍요의 뿔을 만나보세요: Web3 회의론자들을 이기는 차세대 게임

Conheça Cornucópias: o jogo da próxima geração que conquista os céticos da Web3

Встречайте Cornucopias: игра нового поколения, победившая скептиков Web3

Cornucopias ile Tanışın: Web3 Şüphecilerini Kazanan Yeni Nesil Oyun

Gặp gỡ Cornucopias: Trò chơi thế hệ tiếp theo chiến thắng những người hoài nghi về Web3

聚宝盆：下一代游戏赢得了 Web3 怀疑论者的支持

Chaos in Code: AI Assistants Clash in a Battle for Digital Supremacy

The Most Consequential Technology Stories of 2023, According to HackerNoon Editors

হ্যাকারনুন সম্পাদকদের মতে 2023 সালের সবচেয়ে ফলপ্রসূ প্রযুক্তি গল্প

Die folgenreichsten Technologiegeschichten des Jahres 2023, laut HackerNoon-Redakteuren

Las historias tecnológicas más importantes de 2023, según los editores de HackerNoon

Les histoires technologiques les plus importantes de 2023, selon les éditeurs de HackerNoon

हैकरनून एडिटर्स के अनुसार, 2023 की सबसे परिणामी प्रौद्योगिकी कहानियाँ

HackerNoon 編集者による、2023 年に最も重要なテクノロジー ストーリー

HackerNoon 편집자에 따르면 2023년 가장 중요한 기술 스토리

As histórias de tecnologia mais importantes de 2023, de acordo com os editores do HackerNoon

Самые важные технологические истории 2023 года по мнению редакторов HackerNoon

HackerNoon Editörlerine Göre 2023'ün En Önemli Teknoloji Hikayeleri

Những câu chuyện công nghệ có hệ quả nhất năm 2023, theo Biên tập viên HackerNoon

HackerNoon 编辑认为 2023 年最重要的科技故事

At the tail end of a 3-day marathon negotiation, the European parliament and council leadership reached a ‘provisional,’ on harmonized rules governing the use of artificial intelligence. milestone agreement This landmark agreement comes after years of sensitive negotiations since April 2021—when the framework was first brought forward. Here’s a timeline of events since then, shared by the : European Commission June 2021: European Commission initiates a public consultation on Civil liability, focusing on adapting liability rules to the digital age and artificial intelligence. European Commission proposes a Regulation on Product Safety. November 2021: Council of the EU, during the SI Presidency, produces a compromise text on the AI Act. High-Level Conference on AI: From Ambition to Action is held, marking the 3rd European AI Alliance Assembly. European Economic and Social Committee provides an opinion on the AI Act. December 2021: Committee of the Regions issues an opinion on the AI Act. European Central Bank offers an opinion on the AI Act. June 2022: Spain launches the first AI regulatory sandbox, accelerating the implementation of the AI Regulation. September 2022: European Commission introduces a Proposal for an AI liability directive. December 2022: The Council adopts a general approach on the AI Act June 2023: European parliament defines its negotiating position on the AI Act Carme Artigas, the Spanish Secretary of State for Digitalisation and Artificial Intelligence, contends that the provisional AI Act does a commendable job of striking a balance in the development of AI across Europe. This is achieved while upholding the rights of its citizens and ensuring their safety. In a press release from the , she states, "This is a historic achievement and a significant milestone for the future! Today's agreement effectively addresses a global challenge in a rapidly evolving technological environment, focusing on a key area for the future of our societies and economies. In this endeavor, we managed to maintain an extremely delicate balance: fostering innovation and the adoption of artificial intelligence across Europe while fully respecting the fundamental rights of our citizens." European Council The AI Act, which focuses on eight key elements, including the “Classification of AI systems as high-risk and prohibited AI practices,” will not apply to areas outside  EU law and AI systems being used exclusively for military or defense purposes. Non-compliance with the AI Act, once it’s fully established, attracts fins anywhere between £7.5 million, or 1.5% of global turnover, and £35 million, or 7% of global turnover. However, the that the forthcoming laws will be flexible and can evolve. The framework includes clauses enabling the commission to adapt it as needed. EU asserts As the first global power to establish an AI governance framework, the EU stands as a benchmark for other governments that are likely to establish AI laws of their own. 👋 You’re reading of HackerNoon's Tech Company News Brief, a weekly collection of tech goodness that combines HackerNoon's proprietary data with internet trends to determine which companies are rising and falling in the public consciousness. went live yesterday. Prefer reading the whole thing a day early AND in one go? No problemo! Just subscribe to receive the newsletter in your inbox every Tuesday. part 2 Part 1 here complete It’s Gemini Season!—No, This Is Not About Astrology In a year dominated by AI-centric innovation, every other news cycle introduces us to a new iteration or, at least, a fresh use case of the technology. Since the boom first sounded, we’ve seen AI paint, , code, work as I__ __, and now, understand real-time content like videos and human speech. write the Great Gatsby set in a zombie apocalypse nterns Gemini, model, is the company’s move to reaffirm its position as a leader in AI research. Since losing the spotlight to Microsoft-backed OpenAI, following ChatGPT’s launch last year, the Alphabet-owned company has tried to build , its way back to the AI throne. Google’s latest AI and buy However, CEO Sundar Pichai believes that, with their newest large language model, the company finally has things figured out. Wallstreet appeared to agree, as Alphabeth added $80 billion to its value last Thursday, following the public launch of Gemini AI. The AI system–said to be faster than OpenAI's latest model–comes in three versions, each designed with different processing power needs. Gemini Nano, a lighter version, is intended for native and offline use on Android devices. The other two public versions are Gemini Pro and Gemini Ultra. Despite setbacks, especially after Bard shared inaccurate information that in February, Google still has a soft spot for its favorite ex. For one, Bard is now Pro, and Google has more advanced Gemini models through its flagship conversation chatbot next year. cost the company $100 billion powered by Gemini plans to roll out In this whirlwind of rapid developments, the AI race remains an open contest. Yet, it's evident that OpenAI and Google are enjoying a robust lead. * Who dares challenge them?* Google held a top-5 spot in HackerNoon’s weekly Tech Company Rankings at #4 In Other News… You Should be Skeptical about QR Codes, FTC Warns - The Verge Epic Games Wins Antitrust Lawsuit against Google - Tech Crunch SpaceX postpones planned launch of US military's secretive X-37B spaceplane - Reuters New Mexico lawsuit accuses Meta of creating ‘breeding ground’ for child predators - CNN Teslas will be able to automatically call 911 if you get in a Crash - The Verge This brings us to the end of this week’s Tech Company News Brief. Don’t forget to share this newsletter with your family, friends, and everyone in between! See you next week! - , Editor, World News & Scifi @ HackerNoon. Asher Umerie The Tech Company Brief is a weekly newsletter written by HackerNoon editors to help you dissect the last week in tech news! Subscribe here for the full scoop delivered straight to your inbox: https://hackernoon.com/tech-company-brief

Europe Pioneers AI Governance with Its AI Act

ইউরোপের অগ্রগামী এআই গভর্ন্যান্স এর এআই আইনের সাথে

Europa ist mit seinem KI-Gesetz Vorreiter bei der KI-Governance

Europa es pionera en la gobernanza de la IA con su Ley de IA

L’Europe est pionnière en matière de gouvernance de l’IA avec sa loi sur l’IA

यूरोप अपने एआई अधिनियम के साथ एआई गवर्नेंस में अग्रणी है

ヨーロッパが AI 法で AI ガバナンスの先駆者となる

유럽, AI법으로 AI 거버넌스 개척

A Europa é pioneira na governação da IA com a sua lei sobre IA

Европа становится пионером в управлении искусственным интеллектом благодаря своему Закону об искусственном интеллекте

Avrupa Yapay Zeka Yasasıyla Yapay Zeka Yönetişimine Öncülük Ediyor

Châu Âu tiên phong quản trị AI với Đạo luật AI

欧洲通过《人工智能法案》引领人工智能治理

Introduction In the dynamic world of tech entrepreneurship, our startup's journey through various pricing models is a testament to adaptability and learning. From our initial widget view-based model to the adoption of more sophisticated approaches, our story vividly illustrates how we've navigated complexities, customer feedback, and internal constraints. Starting Point: Widget View-Based Pricing Our entry into the pricing realm began with a model centered around widget views. This initially straightforward and uncomplicated approach seemed ideally suited to our needs at the outset. However, it quickly became evident that this method had its limitations, revealing the complexity and depth of our app's value that the model failed to adequately capture. The model was based on charging for the number of widget views by end-users, with different tiers and a cap on views, except for the enterprise plan. Despite its initial appeal, the simplicity of this model fell short of capturing the multifaceted value our app delivered. The Transition: Embracing Usage-Based and Subscription Models Our journey from a widget view-based model to a more dynamic pricing strategy encapsulates our efforts to adapt and grow in the competitive tech landscape. Initially, we transitioned to a usage-based pricing model, aiming to create a fairer system by linking costs directly with user engagement. This strategy, however, presented unforeseen challenges, both for us and our clients. Challenges With the Usage-Based Model Clients experienced erratic billing, with costs fluctuating significantly based on their level of engagement. This unpredictability, especially during peak usage periods, made financial planning difficult for our clients, leading to dissatisfaction. Unpredictability for Clients: The model's intricacy exceeded our initial estimates. Tracking user engagement and mapping it accurately to costs was more complicated than anticipated, causing operational inefficiencies and billing complexities. Technical Complexity: A six-month data analysis revealed a 10% higher churn rate among clients on the usage-based model compared to the widget view-based model. Increased Client Churn: Impact on Our Revenue The fluctuating nature of the usage-based model led to unstable and unpredictable revenue streams for our organization. Financial analyses showed significant month-to-month revenue variations, hindering our ability to plan and forecast effectively. Transition to a Subscription-Based Model In response to these challenges, we conducted an A/B test to compare the usage-based model with a subscription-based alternative. While the usage-based model showed a lower churn rate (approximately 7% lower than the subscription model), the subscription model offered a more stable and predictable revenue stream. This stability was critical for our long-term financial planning and outweighed the lower churn rate of the usage-based model. Our choice to transition to a subscription-based model was driven by the need for revenue stability and predictability. The new model's fixed monthly charges and tiered plans were designed to offer a more manageable system for both us and our clients, addressing the volatility and complexity of the usage-based approach. This strategic decision aligns with our broader business objectives and the need for a sustainable financial model in a rapidly evolving market. As we move forward, we remain committed to adapting our strategies and continuously seeking alignment with our customers' needs and market dynamics. Responding to Customer Feedback Customer feedback played a crucial role in shaping our pricing strategy. Most of the negative feedback targeted our original widget view-based model, highlighting the need for more alignment with user expectations. This understanding led us to deepen our engagement with customers, especially in evaluating changes to our pricing models. In retrospect, a more robust approach to customer engagement could have forged a closer alignment with their needs and perceptions. Technical and Resource Limitations: A Balancing Act Our progression wasn't without its challenges. Implementing these sophisticated pricing models required robust technical systems, a daunting task given our limited team size. This period saw us balancing the evolution of our pricing strategy with the need to maintain service quality while focusing on critical achievements like the 'Built for Shopify' badge. Market Dynamics: Influencing Pricing Decisions Market dynamics heavily influenced our pricing decisions. Seasonal fluctuations, particularly during periods like Black Friday, underscored the need for a pricing model that could adapt to changing revenue patterns. The subscription model's predictability and stability were critical factors in its adoption during these high-demand periods. The Role of A/B Testing To refine and perfect our approach, we engaged in A/B testing of different models, including variable pricing (usage-based) and subscription models. These tests were instrumental in providing insights that underscored the need for a consistent pricing strategy that aligned with customer needs. Conclusion Our exploration of diverse pricing strategies transcends the bounds of a mere business saga. It is a tale of progressive growth, agile adaptation, and a determined quest to harmonize the value we offer with the costs we present. This odyssey has ingrained in us the paramount importance of ceaseless learning and adaptation, which goes far beyond just tweaking our pricing models. It's an ongoing process of delving deeper into understanding what our customers truly need and keeping pace with the ever-evolving market dynamics. Looking ahead, our chief focus is on forging stronger connections with our customers. We're committed to devising a pricing strategy that not only aligns seamlessly with our organizational objectives but also strikes a chord with those who engage with our services. Our dedication is firmly rooted in delivering outstanding value and in the constant enhancement of the user experience, morphing our pricing and approaches to stay in step with the fluid technological landscape. Our path forward is marked by a continuous state of evolution, driven by our unwavering commitment to our customer base and a profound, insightful grasp of the changing rhythms of the industry.

Navigating the Complexities of Pricing Strategy in a Shopify Tech Startup

Stories, News & Mentions about HARMONIZE

Harmonize’s Stories on HackerNoon