A Boston nurse was injured after driving off the top floor of a parking <strong>garage</strong> earlier this month.

Nurse Who Slept in Her Car Accidentally Drove Off Top Floor of Hospital Parking Garage

A nurse was seriously injured when she accidentally drove her vehicle off of a parking <strong>garage</strong> at Brigham and Women&#x27;s Faulkner Hospital.

Nurse seriously injured after she drove off top floor of Faulkner Hospital parking garage, officials say

A Pennsylvania man died after he fell into a hole in his garage and couldn’t get out, according to officials. The York County Coroner’s Office was called out to a home in Washington Township around 3:30 p.m. Oct. 31 to investigate a reported death.

Trapped man dies after falling face-first into hole in garage, Pennsylvania cops say

Looking at the ofrenda in her daughter’s garage, Joann Gomez gets sentimental. “There’s my father-in-law,” she says, pointing to one of the many photos resting on the ofrenda — or altar in English — a staple of Día de los Muertos activities.

Ogden Latinos mark Día de los Muertos to honor ancestors: ‘It’s sad and happy’

Browse Omaha homes over 4,000 square feet in size.

Omaha home listings for people who need a lot of living space

Candice Jones became the second person found guilty of first-degree murder in the slaying of Michael Armendariz who was fatally shot.

Ex-Chicago Woman Found Guilty In 2018 Slaying Of Naperville Man

The homeowner became suspicious and decided to check their property. The sheriff's office said the owner witnessed Pierre driving their car and parking it in the garage. Decades later:Fort Myers man arrested, linked to 20-year-old Pennsylvania child sexual ...

Lee Sheriff: Squatter moved in, resets temperature, drove car before owner stops him

ZipBy is the only parking technology globally that offers a combination of On Street, Off Street and Surface Lot parking, all in one mobile app. The ZipBy app becomes the parking meter. ZipBy is head quartered in Sydney, Australia with offices in the USA and Canada. For more information, please visit www.zipby.app.

ZipBy Launches Multiple Automatic Gated Off-Street Sites at EasyPark Parking Garages in Vancouver

Halloween is over. Merry Christmas! That's right, people, it's November 1 and that means we are in the fast lane of the Holiday Highway.

Halloween's over. Merry Christmas, people.

Garages in Florida can hold all kinds of retiree booty, and one of the stranger examples required a bomb team in Alachua County. A man cleaning the garage of a deceased relative found a live 30-millimeter round capable of stopping a tank.

Man finds old military round in Florida garage. It was live and dangerous, experts say

Garage

garage

HackerNoon Reporter: Please tell us briefly about your background. Hello, my name is Grant Michael Leingang. I am 28 and currently reside in Portland, OR. I have an extensive history in advanced arts, design, and programming. What's your startup called? And in a sentence or two, what does it do? BLVCK DIVMOND is a digital design and programming firm for entrepreneurial ventures looking to succeed in a highly competitive environment. What is the origin story? BLVCK DIVMOND was created and founded in my father’s garage when I was 23. The concept was to establish a company that focused on original creative designs and to use digital guerilla marketing tactics that caught people’s attention and to generate new leads. At the moment, how do you measure success? What are your core metrics? I define success as anything you personally desire becomes a reality. What’s most exciting about your traction to date? Creating a “word” and company that completely changed the marketing and advertising world. What technologies are you currently most excited about, and most worried about? And why? I’m currently excited about new and upcoming VR headsets. Software developers have been providing new internet browsers/applications, for example, Quest OS, for users to experience a revolutionary way to interact with websites, games, and TV. I’m not really worried about anything in particular when it comes to new technology being developed. What advice would you give to the 21-year-old version of yourself? Buy. More. Bitcoin. What is something surprising you've learned this year that your contemporaries would benefit from knowing? Create what you love. Do what you love. Do not let anyone ever tell you what you can and cannot do. Save your money - jealousy makes people act in weird ways and triggers psychological behavioral patterns that you would not normally be able to predict. _ As an entrepreneur the rules of life are: _ Don’t trust anyone other than yourself. Save your money Lie about your income. Don’t flaunt your money. Live with little. Have a lot. Focus on digital assets. Become friends with lawyers. Pay attention to those who are succeeding. Hide your laptop. Vote for BLVCK DIVMOND for Startup of The Year in Portland at https://startups.hackernoon.com/us/portland

Grant Michael Leingang founded BLVCK DIVMOND in his father’s garage when he was 23

When we think of the world's most successful companies, we think about large offices and employees that were there from the very beginning. In fact, many companies started their business in the founder's bedroom or garage. The fact that some of the most prosperous and highest rated companies in the world began in a garage, a room that is so small and unimportant that most of us have access to something, is inspirational. In fact, the following stories are so inspirational that a lot of startups with little or no funds launched their businesses from their own garages. Mark Rodney of explains how many new business owners require garage door upgrades, insulated garage doors, and even garage door repairs because they want to use their garages as a launchpad for their new business. A1garages If you need objective evidence, here are some of the largest companies in the world, all of which started out in garages. 1. Google Yes, the most famous search engine in the world was . launched in a garage Stanford University graduates, Larry Page and Sergey Brin, used Susan Wójcicki’s garage, in September 1998. They worked day and night for several months and developed what we know today as Google. The main purpose of Google was to organize and maintain information on one platform so that it is available to ordinary people around the world. Today, Google is the most-used search engine in the world and has launched other useful sites and applications. 2. Apple Apple is one of the most valuable brands today and often surprises people who find out that the first Apple computers were built in a small garage in Cupertino, California. In 1976, Steve Woźniak created the first Apple computer. He then partnered with the late Steve Jobs and Ronald Wayne (another partner) to launch Apple Computer Co. from Jobs parents' garage. One of the first large orders came from a local vendor who ordered 50 computers for $ 500 per unit, which they were able to produce in just 30 days. Today, the story of Apple as a global brand is known worldwide and no one remembers their modest inception. 3. Amazon In 1994, Jeff Bezos founded Amazon as an online bookstore. At that time, his garage in Bellevue, Washington was his office, warehouse, and everything else. He sold his first book in July 1995, and two years later in 1997. Today Amazon is the world's largest online retailer. 4. Microsoft is another technology giant that began small. When Bill Gates and Paul Allen founded Microsoft, they had very little money and worked out of a small garage. Microsoft However, they had a lot of programming skills that they used to build their first operating system which they licensed for $80,000. Windows was born a few years later and we know how it went. With a value of over $ 400 billion, Microsoft has dominated the PC market for over two decades, making Bill Gates the richest man in the world. 5. Dell Michael Dell is another well-known entrepreneur who dropped out of college. He began building custom computers in his garage in 1984, but it wasn't until a year later that he decided it was time to leave college and move to North Austin to grow the company from a small office. Since then, Dell has become one of the strongest competitors on the  market and one of the most successful companies. 6. The Walt Disney Co. It's the world's largest media conglomerate, and it all began in the summer of 1923, in a garage belonging to Robert Disney, Walt Disney’s Uncle. In this small space, the company made Alice comedies that will later inspire the version of Alice in Disney Wonderland. A few months later, Disney and his brother Roy moved to a larger spot near their uncle's house. There Disney signed a contract with Universal Studios for the distribution of the comedy Alice. The rest, as the saying goes, is history. 7. Mattel Not every garage business is tied to the world of technology. Some had a different market niche. was one of these exceptional ventures and phenomenal success, as are many others. Mattel In 1945, Elliot Handler and his wife Ruth partnered with Harold Matson and began building photo frames from their workshop. While frame making was successful, they decided to add doll furniture by using the remaining materials from picture frames. What originally began as a side business soon developed into one of the biggest doll-making companies world known today.

7 Giant Businesses That Started in Garages and Basements 

A version of this article previously appeared in . Forbes I recently interviewed Bruce Heavin, Co-Founder and Head of Innovation at Lynda.com, as part of . Bruce, along with his wife Lynda, created a learning company from their garage, initially by holding in-person classes and later selling VHS tapes via mail order. Under Bruce’s innovative guidance, the company was an early adopter of the Internet, creating online videos long before platforms such as YouTube became ubiquitous. UC Santa Barbara’s Innovator Stories series Bruce and Lynda eventually grew their into a global powerhouse, offering 5,700 classes and 255,000 video tutorials to over 4 million users. startup In 2015, LinkedIn purchased Lynda.com for $1.5 billion, making it a bonafide . The outcome was especially impressive, as the company was entirely self-funded for its first 17-years. unicorn You can listen to our discussion in the background, while you work, run or play. If you’d rather download my talk with Bruce for free on iTunes, you can do so . here For those who don’t have the time to listen to our entire talk, I’ve highlighted several key takeaways below, along with the corresponding video timestamp, to facilitate quick access to issues of interest to entrepreneurs. Frustrated Students Create A New-Fangled Learning Company The book greatly impacted Lynda as a child. Like a true entrepreneur, even though she was young, she took control of her life and pursued an alternative education. Summerhill School Bruce also experienced a challenging time at school, struggling with the limitations of a 1970’s public school education which emphasized conformity over creativity. [3:27] “I had all kind of disabilities that I didn’t understand and I was failing in third grade. I had problems with reading and writing and comprehension and a lot of social abilities. While the kids played in the playground, I was in the trailer learning speech, how to write my letters the right way right and that was really hard because I did really well at everything, but then there are areas where, no matter how hard I work, I’d I’d fail and… it just made me really hate going into the school every day. I would go there knowing that I can’t get through certain things and that was very frustrating.” Because of their unsatisfying academic experiences, Bruce and Lynda shared a desire to create an alternative learning organization by which students would only answer to themselves. In 1995, Lynda wrote one of the first books on web design, Designing Web Graphics. The success of her initial book established her as a thought leader and made it clear that a sizable market existed to educate non-technical enthusiasts about the then-emerging Internet. [04:29] “What I’ve learned, in time, is that there are different ways and styles of learning. We don’t have any units, we don’t have any credits, we didn’t have any tests. It’s just like, ‘Oh, I’ll learn something, I’ll learn it for the sake of learning.’ You don’t have to prove to anyone else but yourself.” Lesson: Identify a problem that you passionately want to solve. Self Taught Is Well Taught Both Bruce and Lynda were both self-educated technologists. In Bruce’s case, he was fortunate that his father was a rocket scientist, which afforded him access to computers at an early age. [8:54] “My dad was literally a rocket scientist. He worked for Boeing… I had access to computers in 1977 in (my) home. They wouldn’t let me have video games, so I’d program my own. I learned programming, Basic and, God forbid, COBOL and later Fortran. These really were things I did that built the bedrock for going in other directions and understanding computer graphics, even when they weren’t that great. Just understanding these things early… (was important because) when they started coming out on the consumer level it was a lot easier to explain to the consumers what they’re getting into.” Lesson: Be curious and never stop seeking new knowledge. The Failed Knife Salesman Bruce attempted to pay his way through art college by selling knives. He didn’t last long. Interestingly, when she was a teenager, Lynda worked at a hotdog stand, making $80/month. , she told me that this failure taught her, In this interview “That doing something you hate makes for an unhappy life. That there is always a way to get what you want, for me, it was to pay for a private education, even when it seems like there is no possibility.” Similarly, Bruce’s short-lived career in sales reinforced that his talents were better applied creating technology, rather than trying to sell it. [10:10] “I completely failed. I did not do well. I lasted about two weeks doing it and I just learned I was a horrible salesperson. I don’t have it in me to pressure people. I’m not a high-pressure person. I don’t push myself on people and what they wanted out of me is not who I was. It’s very important to understand what you are not… (it) is one of the hardest things as our company is growing. When you start your own company, you do everything. You take out the trash, you wash the windows, you go buy office supplies. If it’s just you and your wife, or you and five others, there’s almost no organizational level with that small size. You’re doing everything. You have to keep giving your jobs away as you get bigger and bigger and bigger, but it’s understanding how to surround yourself with the people that are really smart that can help you with your deficiencies.” I then pointed out the obvious fact that you must be self-aware to recruit people who can shore up your weaknesses. Bruce agreed, stating, [11:29] “It’s painfully hard (to be self-aware). I just thought I was good at everything but it’s horrible how many things I just couldn’t do. Certain things like sales was a good example. I am NOT the salesperson.” Lesson: By understanding what you are not, you’ll get one step closer to discover what you are. The Opposite Of Work Is Boredom Bruce also shared that he was taken aback by how quickly the deal came together, causing him to initially become bored, once the sale was consummated. [15:30] “(Initially) there’s a lot of boredom, not as much now, but you know, I didn’t have a plan B and I didn’t think the company was going to sell so fast. From the initial, ‘Maybe we’ll buy you’ to, ‘we’ll buy you’ was under a month and, when they said they would buy us to when it sold, was under a month. Things went by very fast, so even up to the last minute I’m like, ‘I don’t think this is going to happen.’” We then explored how Bruce initially dealt with the company’s sale. Given the rapidity with which the deal closed, he didn’t have enough time to consider what life after Lynda.com would entail. Per Bruce, the day after the transaction closed, [16:50] “I just sat home on the couch. I was kind of dumbfounded. It wasn’t my goal, it wasn’t my endgame. I thought there’s some bigger goals within what I was doing. I thought I could take this much further, so I was just kind of shell-shocked, to be honest. You know it’s a first-world problem when you actually sell. I had a lot of self-worth in what I was able to do there. I’m more of a maker and a creator, so I am more happy when I am doing it, when I’m making, and when I had that taken away from me, I was like, ‘Wow.’ I think I just invested so much in that company that when I left it, I didn’t know what I had, so it took a little while for me the kind of find my feet.” Lesson: Don’t dwell on your potential exit, but invest enough time to thoughtfully consider life after your venture. You can follow John on Twitter: @johngreathouse .

An Unlikely Unicorn: Lynda.com’s Journey From Garage To $1.3B Sale

A short overview of the recent pilot, where 19 investors from 4 different continents invested in a single tokenized real estate asset. When we posted news in that the pilot project would involve a garage parking in Tech Park Ljubljana, one of our active community members inventively commented: ”Well, many successful companies started their in a garage, why should Blocksquare be any different,” with the below picture following shortly after. Blocksquare’s Telegram group tokenization business Small garage projects turning into international success stories are rare, but stories we’ve all heard of. They show us that e strong idea is not worth much without focus, determination, and perseverance. At Blocksquare we aspire to these garage stories and strive to deliver the best blockchain-based tools for real estate businesses. Blocksquare’s vision is simple — to make real estate investing accessible, digital and global — and the recently concluded pilot proves our team is on the right track! While the full pilot report can be found here , this short review will focus mainly on the execution part, how it applies on BST token holders and how established real estate businesses can benefit from our technology. About Blocksquare For those who are not familiar, Blocksquare is a startup developing the world’s leading blockchain-based tokenization system for commercial real estate properties. With a team of dedicated professionals and digital currency enthusiasts based in Ljubljana, Slovenia (EU), Blocksquare is on a mission to bring real estate investments to anyone with an internet connection. The project At Blocksquare we’re creating an out-of-the-box solution for more or less established businesses like real estate crowdfunding platforms, asset management companies, real estate developers and other similar players. Each of these businesses is by itself already a working platform — they source real estate investment deals in their region to a pool of investors. What these businesses don’t have is the tools to offer a new emerging asset class — tokenized real estate investments. And that is where Blocksquare comes in! A local asset management company NDP successfully tokenized a small real estate property in Slovenia — an underground garage parking space located in Technology Park Ljubljana. This Minimum Viable Property (MVP) attracted small investors from all around the world that participated through a 16 days long crowdfunding cycle. Technology park in Ljubljana Our primary goal was to test the beta version of the PropToken system in the everyday environment. The small size of the property, a single garage parking space in Technology Park Ljubljana gave the opportunity to our team to mainly focus on execution, rather than investor relations. Digital Shares Digital shares — or PropTokens (BSPT), how we call them at Blocksquare — were distributed to 19 investors from 8 different countries. BSPT stands for Blocksquare Property Tokens, and they are distinguishable to 100,000 digital shares that represent a 100% stake in a given property. Each set of digital shares is managed by a separate smart contract deployed on the Ethereum blockchain, meaning 100s or even 1000s of users can now become invested in a single property without the downsides of other co-investment models that bound investors to the decisions of others. Source: Etherscan The maximum purchase in the garage was limited to 30,000 BSPT or 30% of the tokenized property, resulting in a fair distribution of stakeholders. The PropToken system automatically tracks and records stakeholders even on the secondary market. The fact that every transaction is recorded on the Ethereum blockchain gives investors ultimate transparency and insight. Rent distribution Every property has its own unique smart contract address used by the certified partner when specifying a deposit made to the PropTokenRENT contract. Looking at this contract address on a blockchain indexing platform like Etherscan, anyone can verify the total amount of BST bought from generated rent, as well as the amount of BST already claimed by stakeholders. Source: Etherscan As all addresses are public, we also know the certified partner’s main address that is used by NDP Asset Management to tokenize new properties and make rental yield deposits. Taking a closer look at the address, we see that NDP sent 0.58 ETH (or approximately 100€) on the 14th of September to — an exchange where BST trading is currently available. IDEX Source: Etherscan A subsequent incoming transaction of 3,622 BST from IDEX to NDP’s Ethereum address clearly shows that BST was bought by NDP and later deposited to the PropTokenRENT smart contract. Everything is TRANSPARENT and publicly auditable! Source: Etherscan NDP will continue to make these distributions on a monthly basis, usually around the 15th of each month. Other Certified Partners and tokenized properties may need a different distribution schedule, and Blocksquare is built to allow any distribution schedule. On the investor’s side, stakeholders need to withdraw their rent appropriations either using one’s Blocksquare account or directly by interacting with the PropTokenRENT contract. Stakeholders can do so more or less regularly, resting assured they are the sole beneficiaries, and their total unclaimed share is cryptographically secured and always available for withdrawal. BST liquidity This first tokenized real estate property sets a clear example of how a rent-generating property increases liquidity of BST. The garage parking adds demand for BST of about 1200€ on an annual basis. Not much, but the fact that this liquidity is provided by fresh capital and not artificial market making is a very important consideration — with new Certified Partners the number of properties under tokenization will increase, subsequently influencing BST liquidity levels. BST utility First Buyers are investors who participate in a PropToken Generation Event to purchase PropTokens (BSPT) directly from a Certified Partner and not later on when digital shares are trading on the secondary market. First Buyers of a specific PropToken are permanently recorded on the blockchain and will split 0.3% transaction fee each time the specific digital shares change hands. An investor’s First Buyer share of the transaction fee is calculated based on: (a) the amount of BSPT the investor purchased, and(b) the amount of BST the investor holds at time of purchase. The higher an investor’s First Buyer Power (FBP), the more significant the transaction fee share. The below table displays a simplified example of FBP calculation with only 4 participants in a PropToken Generation Event: Simplified FBP % share calculation example Grow with us Tokenization of commercial real estate properties enables and similar real estate business, to increase the number of deals, expedite deal flow, expand operations into new markets and exponentially grow their business. asset management companies, real estate crowdfunding platforms, multi-family offices, real estate developers We offer a global solution to a local problem. We understand that it is not about who your consumers and employees are today… but who your consumers and employees are tomorrow! Any established real estate business should the business model offered by tokenization of real estate properties. with Blocksquare will allow you to as NDP Asset Management did by working with us on the garage parking pilot. embrace and understand Engaging experiment and learn We love creating win-win situations — collaborating with us will your company’s capabilities and value propositions, both internally and externally, enhance encouraging innovation preparing your today’s employees for your future customers! Get in touch: join our telegram group • follow us on twitter • like our facebook page …or simply email us at future@blocksquare.io ;) Fusion accelerator program in Geneva, Switzerland The pilot proved to be even more important for Blocksquare Our hard work placed us amongst the top from 100s of startups world-wide, and we are looking forward to starting the fellowship, learn from the best and shape our product to best fit today’s market. — we got accepted into Fusion PropTech !

The World’s First Tokenized Garage

The Garage under SQ5 is outlined with a rectangle Disclaimer: This work was done as part of a class assignment for Georgia Tech’s CS4464/6465 Fall 2016 (https://github.com/jacobeisenstein/gt-compj-class/). The opinions expressed here, if any, are solely those of the students working on this assignment and not of the Instructor or Georgia Tech. Startup Exchange Startup Exchange held its first meeting of 2016 at The Garage under SQ5. People from all over the Georgia Tech community were invited to start the semester off with light refreshments, industry talks, and entrepreneurial workshops — and of course to see what Startup Exchange has planned for the coming weeks. What is Startup Exchange? From their : website Startup Exchange is the entrepreneurial community that empowers students to support and inspire each other to build their dreams and live an alternative lifestyle. To be less hand-wavy, Startup Exchange is a club run by Georgia Tech students that aims to connect people interested in entrepreneurship and to help them hone their craft. , a student at Georgia Tech studying Computer Science, said “The club offers a space for members to socialize and learn from the other members. The club brings in guest speakers with a wealth of experience who can provide guidance. Most important, the club puts you in contact with other students who have similar goals and aspirations which facilitates finding the right people to grow your startup.” Brett Garcia As for why people come to these meetings, — another Computer Science student at GT — says it’s about “the motivation and wisdom of the people that attend the sessions”. He continues: “They say in order to better yourself, you should surround yourself with people that are better than you but have like-minded interests — that’s exactly what I’m attempting to do.” Naveen Chandran The club hosts weekly meetings where attendees can share their ideas, stories, and struggles in the space. Startup Exchange Logo. Source: https://www.facebook.com/StartupExchange/ The Event The 2016 inaugural event kicked off with attendees introducing themselves to the crowd. Each person stood up, was given a microphone, and answered the prompt: What is your name? What is your major? (If you’re still in school) Why are you here/why are you interested in Startup Exchange? If you have a startup, pitch it to us in 60 seconds. If not, what is your favorite startup? Of those in attendance, a vast majority were current students at Georgia Tech. Others were recent alumni or people who worked in and around Tech Square. Surprisingly, only about 1 in 5 people shared that they were currently building a startup. Unsurprisingly, the unanimous answer to “Why are you here?” was something along the lines of learning more about entrepreneurship, finding a place/people to bounce ideas off of, and connecting with people who are also interested in creating their own company. The Keynote “Whatever you do, do the shit out of it” After the introductions, , the CEO of , took the stage. Kyle is a GT Alum (MGT-2004) who started out under the College of Engineering before jumping on the M-Train. He told his story of evolution from living the college life party to party to CEO of a company rated by the Atlanta Business Chronicle. Kyle Porter SalesLoft #1 best place to work for midsize companies Along the way, he shared some advice that he’d gained in his time building his company such as: “Whatever you do, do the shit out of it” Enmesh your core values into your business at every level Figure out what you’re good at and partner for the things you aren’t Have a clear vision of what your business’ purpose is, how you’re going to accomplish it, and why you’re going to accomplish it. The Alumnus The next speaker to take the stage was Hunter Rosenblume, CEO of Cosmos Labs and past director of Startup Semester at Georgia Tech. He began by saying he was part of the crowd listening to speakers talk at Startup Exchange just a year ago and now he’s CEO of his own company. Hunter shared his own advice about being an entrepreneur: “Be around people doing cool shit all the time.” “Pickup side projects you don’t have time to do”, especially those that look cool or that will make you learn a lot. The Garage The Garage The last speaker to take the stage was , CEO and Co-founder of Sandbox Communities. Around Tech Square, he’s most known for the Atlanta division SandboxATL — a company that “connect[s] you to events, media content, and collaborative spaces at the heart of Atlanta’s tech scene.” They host events at various tech spaces around the city that encourage members to mingle and share ideas. Scott Henderson The Garage’s location. Source: http://startupexchange.gatech.edu/ The Garage is a new event space under the Square on Fifth (SQ5) tower that is run by SandboxATL. Scott pitched it as a clubhouse for “people creating the of tech.” The space is aptly named, evoking a no-frills, functional vibe with exposed concrete walls, bare wood, and metal components. future It’s split into two levels. The top floor has three medium-sized areas with desks along the railing overlooking the bottom floor and stage. Along the interior wall, it sports a few break-out rooms furnished by a small desk and door, providing some privacy in an otherwise communal space. The bottom floor has an open floor plan with an overhang under the cover of the second story as you first walk in. The check-in desk sits nestled against the stairs that curl up to your left. Further in, the space opens up around the stage — a raised platform where audience seating (accommodating up to 250 guests, according to the ) can be arranged. website Startup Academy The last piece of programming for the night was the first instance of Startup Academy. Startup Academy is the educational offshoot of Startup Exchange that provides workshops and other interactive activities for club attendees. ever The first lesson was on Ideation — or the process of coming up with ideas for start ups. It involved a short presentation introducing the concept followed by an interactive portion grouping people into teams to brainstorm and categorize on the fly using of sticky notes. lots Startup Exchange meets weekly on Fridays from 4–6PM at The Garage with Startup Academy directly after semiweekly. Hamilton Greene is a current student at Georgia Tech studying Computer Science. If you liked this post, consider clicking the heart icon or following him on Medium. For more info, visit his website at http://sirhamy.com .

The Garage hosts Startup Exchange in 2016

Imagine discovering an investment that goes up 50% on average each year with occasional big drops that you can buy for even further gains. Would you buy it? No. What if that asset went up 10% on average each year? Would you buy it? Yes. Chances are, you already have. I’m talking about Bitcoin. You pay a high price for a cheery consensus That may sound weird. Stupid, even. Who would turn down a 50% opportunity in exchange for a 10% opportunity? The US stock market only gives you 7% annualized. I agree. Yet, that’s what people do when they buy Bitcoin during bull markets like today’s. They don’t buy Bitcoin for $16,000, $32,000, $48,000, or $64,000. Instead, they buy it for $80,000 or more. They heard some people got ridiculously rich with Bitcoin and think they can do it, too. Two years ago, maybe. That was during the depths of a wretched crypto bear market. Now? One Bitcoin is worth more than the average US worker’s annual salary. Bitcoin’s market cap is almost $2 trillion. Most people can’t afford to buy enough Bitcoin to get rich, and those who already have Bitcoin don’t have enough upside to see the massive multiples necessary to retire their bloodlines. A letdown, if you want it to be You won’t find such realistic expectations on social media or the email solicitations you get from other crypto gurus. Some tell you “banana zone will send prices to the moon” and “S2F” predicts a $500,000 bitcoin in 2025. Others admit the chance to get rich with Bitcoin has passed, but tell you you need to buy smaller cryptos with bloated market caps and massive selling from insiders. Nobody will pay $2,500 for a newsletter subscription or spend 50 hours reading investment blogs for a 50% annualized return, even though that beats most traders and every professional fund manager. They’ll gladly pay as much or more for five altcoin picks that will make you $5 million or a secret strategy to make a quick fortune. Only one outcome is realistic, but you pay more for the fantasy. Cryptocurrency is a marathon masquerading as a sprint. They sell you on the sprint, but the real gains come from the marathon. Your best bet This is not what you're supposed to believe. Consensus opinion told you to buy above $50,000 in 2021, sell at $40,000 in 2022, and buy again at $32,000 in 2023. With that approach, a $50,000 investment would have grown to $75,000 by July 2024. That’s a 50% return in three years! Way better than the S&P 500's 16% return over that time. At today’s price of $90,000, you’re at 60% gains. Boom! You still come out way ahead of the S&P 500’s 25% return to date. Feels great, right? Your best financial advisors can barely beat the stock market. You crushed them. You gained 60% in three years! Fun fact: If you had bought Bitcoin blindly, on a fixed schedule, in a fixed amount, regardless of circumstances, you would have bought at an average price of roughly $40,000 for a 123% gain. My plan beat both approaches for a return of 160% over that time. You bought at an average price of roughly $34,000. If you sold when I told you to, you did even better. https://cryptoiseasy.beehiiv.com/p/plan-buying-selling-bitcoin?embedable=true Maybe not rich but pretty, pretty, pretty good While 160% is better than 123%, it's not the huge, life-changing returns you have in your head. You might get that with altcoins, but with 50,000 to choose from, you're going to have to get lucky and get your timing perfect. Mark, past performance doesn’t dictate future results! True, but it’s the only way we can set realistic expectations. Can you get rich with Bitcoin by doubling your money every few years? Yes, if you start with a decent amount of money, stick around for years, buy the big crashes and bear markets, and buy a lot when you buy. In other words, you need time, money, and patience. Most likely, you're getting into crypto now because you want to make money quickly, with as little effort as possible and don't have much capital to invest. No time, money, or patience. The good news? You can beat 50% annualized returns with Bitcoin. How? Wait for better opportunities. Subscribe to my newsletter, Crypto is Easy, so you know when those opportunities come. You'll also get occasional trading opportunities and altcoin reports, as well as access to my plan and everything else you get with your subscription. Timing is everything With Bitcoin, you may not end up with fabulous riches, a garage full of Lambo's, and enough money to build a nuclear bunker, but you'll do better than all of your friends. Wall Street is on board. Trump’s a fan. Bitcoin’s network continues to grow. If you’re patient, you will have tons of upside. It's all about planning properly. That may seem disappointing. It's not what your favorite guru tells you in their email solicitations. But honestly, is it so bad to wait for a happy, easy way to buy into an asset class that has outpaced every other investment of the past 10 years and offers unlimited growth in the future? Mark Helfman publishes the Crypto is Easy newsletter. He is also the author of three books and a top Bitcoin writer on Medium and Hacker Noon. Learn more about him in his bio and connect with him on Tealfeed. Imagine discovering an investment that goes up 50% on average each year with occasional big drops that you can buy for even further gains. Would you buy it? No. What if that asset went up 10% on average each year? Would you buy it? Yes. Chances are, you already have. I’m talking about Bitcoin. You pay a high price for a cheery consensus That may sound weird. Stupid, even. Who would turn down a 50% opportunity in exchange for a 10% opportunity? The US stock market only gives you 7% annualized. I agree. Yet, that’s what people do when they buy Bitcoin during bull markets like today’s. They don’t buy Bitcoin for $16,000, $32,000, $48,000, or $64,000. Instead, they buy it for $80,000 or more. They heard some people got ridiculously rich with Bitcoin and think they can do it, too. Two years ago, maybe. That was during the depths of a wretched crypto bear market. Now? One Bitcoin is worth more than the average US worker’s annual salary. Bitcoin’s market cap is almost $2 trillion. Most people can’t afford to buy enough Bitcoin to get rich, and those who already have Bitcoin don’t have enough upside to see the massive multiples necessary to retire their bloodlines. A letdown, if you want it to be You won’t find such realistic expectations on social media or the email solicitations you get from other crypto gurus. Some tell you “banana zone will send prices to the moon” and “S2F” predicts a $500,000 bitcoin in 2025. Others admit the chance to get rich with Bitcoin has passed, but tell you you need to buy smaller cryptos with bloated market caps and massive selling from insiders. Nobody will pay $2,500 for a newsletter subscription or spend 50 hours reading investment blogs for a 50% annualized return, even though that beats most traders and every professional fund manager. They’ll gladly pay as much or more for five altcoin picks that will make you $5 million or a secret strategy to make a quick fortune. Only one outcome is realistic, but you pay more for the fantasy. Cryptocurrency is a marathon masquerading as a sprint. They sell you on the sprint, but the real gains come from the marathon. Your best bet This is not what you're supposed to believe. Consensus opinion told you to buy above $50,000 in 2021, sell at $40,000 in 2022, and buy again at $32,000 in 2023. With that approach, a $50,000 investment would have grown to $75,000 by July 2024. That’s a 50% return in three years! Way better than the S&P 500's 16% return over that time. At today’s price of $90,000, you’re at 60% gains. Boom! You still come out way ahead of the S&P 500’s 25% return to date. Feels great, right? Your best financial advisors can barely beat the stock market. You crushed them. You gained 60% in three years! You gained 60% in three years! You gained 60% in three years! Fun fact: If you had bought Bitcoin blindly, on a fixed schedule, in a fixed amount, regardless of circumstances, you would have bought at an average price of roughly $40,000 for a 123% gain . 123% gain My plan beat both approaches for a return of 160% over that time. You bought at an average price of roughly $34,000. If you sold when I told you to, you did even better. My plan My plan a return of 160% https://cryptoiseasy.beehiiv.com/p/plan-buying-selling-bitcoin?embedable=true https://cryptoiseasy.beehiiv.com/p/plan-buying-selling-bitcoin?embedable=true Maybe not rich but pretty, pretty, pretty good While 160% is better than 123%, it's not the huge, life-changing returns you have in your head. You might get that with altcoins, but with 50,000 to choose from, you're going to have to get lucky and get your timing perfect. Mark, past performance doesn’t dictate future results! Mark, past performance doesn’t dictate future results! True, but it’s the only way we can set realistic expectations. Can you get rich with Bitcoin by doubling your money every few years? Yes, if you start with a decent amount of money, stick around for years, buy the big crashes and bear markets, and buy a lot when you buy. In other words, you need time, money, and patience. Most likely, you're getting into crypto now because you want to make money quickly, with as little effort as possible and don't have much capital to invest. No time, money, or patience. The good news? You can beat 50% annualized returns with Bitcoin. How? Wait for better opportunities. Subscribe to my newsletter, Crypto is Easy , so you know when those opportunities come. Crypto is Easy Crypto is Easy Crypto is Easy You'll also get occasional trading opportunities and altcoin reports, as well as access to my plan and everything else you get with your subscription . my plan my plan everything else you get with your subscription Timing is everything With Bitcoin, you may not end up with fabulous riches, a garage full of Lambo's, and enough money to build a nuclear bunker, but you'll do better than all of your friends. Wall Street is on board. Trump’s a fan. Bitcoin’s network continues to grow. If you’re patient, you will have tons of upside. It's all about planning properly. That may seem disappointing. It's not what your favorite guru tells you in their email solicitations. But honestly, is it so bad to wait for a happy, easy way to buy into an asset class that has outpaced every other investment of the past 10 years and offers unlimited growth in the future? Mark Helfman publishes the Crypto is Easy newsletter. He is also the author of three books and a top Bitcoin writer on Medium and Hacker Noon . Learn more about him in his bio and connect with him on Tealfeed . Crypto is Easy Crypto is Easy Crypto is Easy Medium Medium Medium Hacker Noon Hacker Noon Hacker Noon bio bio Tealfeed Tealfeed

Stop Thinking You’ll Get Rich With Bitcoin

আপনি বিটকয়েন দিয়ে ধনী হবেন তা ভাবা বন্ধ করুন

Hören Sie auf zu glauben, dass Sie mit Bitcoin reich werden

Deja de pensar que te harás rico con Bitcoin

Arrêtez de penser que vous deviendrez riche avec Bitcoin

यह सोचना बंद करें कि आप बिटकॉइन से अमीर बन जाएंगे

ビットコインで金持ちになれると考えるのはやめよう

비트코인으로 부자가 될 수 있다고 생각하는 것을 멈추세요

Pare de pensar que você ficará rico com Bitcoin

Перестаньте думать, что вы разбогатеете с помощью биткоинов

Bitcoin ile Zengin Olacağınızı Düşünmeyi Bırakın

Hãy ngừng nghĩ rằng bạn sẽ giàu có với Bitcoin

不要再想着用比特币致富

We startup people are metrics junkies—watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status. But none of that matters until people believe you’re big. The best hack? Look like a giant, even if you’re eating ramen in a garage. Perception beats reality. Offline ads are your chance to mess with the narrative—not just to get attention, but to convince people you’re inevitable. Done right, they’re the equivalent of Kanye West interrupting the VMAs—loud, brash, and borderline obnoxious, but with no room to question who’s commanding the room. And in a culture where immediacy is currency, the real trick is making people think you’ve already won before they even notice you’re playing. Offline ads aren’t about feeding the metrics monster, but about altering perception, warping the space between reality and belief. It’s the art of the bluff, psychological warfare that would get Sun-Tzu’s seal of approval. You plaster your name where no one expects it, and suddenly you’re not the scrappy startup—you’re the giant they missed in the newsfeed. Perception is your most powerful weapon, and offline ads are the smoke and mirrors that make your size, your influence, and your legitimacy seem... inevitable. Do offline ads right, and you’ll be playing the system—and reality itself. The best startups don’t wait for numbers to validate them; they manufacture their own grandeur—and by the time people realize it was all part of the act, these companies are already on top. Reddit’s Super Bowl Ad: When a Whisper Makes the Loudest Noise It’s 2021, and Reddit decides to buy a Super Bowl slot that feels more like a transition between ads rather than an actual ad. While giants of advertising threw tens of millions at glitzy, overproduced, celebrity-packed nonsense that pleased more C-suites than the crowd, Reddit spent their $1 million on five seconds of pure audacity. A text-heavy ad that made viewers scramble for their remotes to pause and actually read it. It was the “Leonardo DiCaprio sipping champagne” meme of ads: cool, detached, and oddly genius. Here’s how to make offline ads mess with minds, not metrics. And no, you don’t need a Super Bowl budget. Turn Their Routine Into Your Real Estate Think a giant billboard in Times Square is impressive? That’s tourist bait. It might get likes on LinkedIn (at best), but it won’t close deals. Real power comes from putting your name in front of the exact people who matter, in places they can’t avoid. Example: You’re a fintech startup targeting investment bankers. Ditch the giant downtown billboard. Plant an ad on the commuter train route that brings every CFO into work—smack in front of Penn Station. Every morning, before their first sip of artisanal coffee, they see your brand. They can’t unsee it. By week three, your startup isn’t just a company—it’s the underdog that’s living in their head rent-free. Repetition rewires the brain. Seeing the same ad every day in a place they can't escape isn’t just a coincidence—it’s psychological infiltration. Exposure therapy, but with your brand. Give it some time and you’ll become the mental equivalent of an earworm, and like it or not, they’ve started to believe you’re bigger than you are. This isn’t mass marketing—it’s the "Rick-rolling" of advertising. Trolling 101: Outshine Competitors on Their Own Turf This is where things get deliciously petty. It’s not enough to be seen—you need to be seen in a way that makes your competitors sweat. Try sticking an ad right outside their headquarters. Every time their employees walk by, they’ll see your logo and wonder why you’re suddenly everywhere. You’re not just advertising—you’re asserting dominance. You’re reminding them, every single day, that their territory isn’t just theirs anymore. Example: You’re building a SaaS product that’s going to wipe the floor with your competition. So, what do you do? Place a massive billboard across the street from their office that says, “Ready for software that actually works?” followed by your logo. It’s not subtle, and that’s the point. Every meeting they walk into, your name is hovering in the back of their minds. It’s the "Michael Scott declaring bankruptcy" of ads: loud, embarrassing for them, but effective. Territorial dominance is primal. This is the psychological equivalent of keying their car—not enough to get you arrested, but just enough to make them question their own sense of security. It’s the same reason a stray cat marking its territory drives your pet insane. Be that annoying neighbor who blasts music just low enough to avoid a noise complaint but loud enough to ensure everyone knows who’s boss. Understate To Overwhelm Nothing makes an ad die faster than the stench of effort. Trying too hard is the neon sign of insecurity. Too much text, too many details—it’s like a bad Tinder bio that screams, “Please swipe right.” Nobody remembers the guy who tries too hard; they remember the one who said just enough to unsettle them. You’re not here to educate anyone—you’re here to haunt their subconscious. Example: Forget everything they tell you about a call to action. Picture a black billboard with nothing but the words: “You’re already too late.” No logo, no website, no instructions. Just that tiny seed of dread that makes people second-guess themselves. Don’t sell a product—peddle a moment of self-doubt. Ambiguity is a trap. The mind is allergic to incompleteness, so when you don’t give people the answer, they’ll force themselves to do the heavy lifting, piecing together a story that you didn’t even tell. Don’t spend time baking up a triple layer double chocolate ganache cake—a trail of breadcrumbs will do. The Stranger It Is, The Stronger It Sticks QR codes are the potted plants of advertising. But when a QR code shows up in a place that makes no sense at all, it hijacks your brain’s WTF radar. We have a psychological craving for the weird, because out of place feels important—like a glitch in the Matrix you’re compelled to check. If you’re going to slap a QR code on something, make sure it’s the equivalent of that crackpot uncle at the wedding: everyone’s pretending not to look, but they’re absolutely dying to see what he’ll do next. Example: Imagine a QR code plastered on an empty wall in the middle of a posh office lobby, no context, no logo, just a line underneath that reads: “Scan it… or always wonder what you missed.” That’s a mental grenade, daring people to pull the pin. It’s as unsettling as finding a lonely sock on the street—you don’t want to care, but now you’re spooked by it. Turn banal into bizarre. Pop a QR code somewhere so ludicrous that not scanning it feels like you’re missing out on a cosmic joke. Final Thoughts: Unicorns Aren’t Born, They’re Made Numbers follow stories.
Growth hacking isn’t just about scaling the business—it’s about scaling the legend. Let your competitors obsess over analytics while you build yourself as modern folklore, because everyone remembers the myth before they remember the metrics. Think of it as startup cosplay: you put on the costume of the unicorn before you even have the horn. And if you do it right, people won’t be able to tell the difference between the facade and the reality. Don’t chase growth—write it into existence. We startup people are metrics junkies—watching conversion rates like stock tickers, hoping some magic number will unlock unicorn status. But none of that matters until people believe you’re big . But none of that matters until people believe you’re big until people believe you’re big The best hack? Look like a giant, even if you’re eating ramen in a garage. The best hack? Look like a giant, even if you’re eating ramen in a garage. Look like a giant, even if you’re eating ramen in a garage. Perception beats reality. Offline ads are your chance to mess with the narrative—not just to get attention, but to convince people you’re inevitable. Done right, they’re the equivalent of Kanye West interrupting the VMAs—loud, brash, and borderline obnoxious, but with no room to question who’s commanding the room. And in a culture where immediacy is currency, the real trick is making people think you’ve already won before they even notice you’re playing. Perception beats reality. Offline ads Offline ads aren’t about feeding the metrics monster, but about altering perception , warping the space between reality and belief. It’s the art of the bluff , psychological warfare that would get Sun-Tzu’s seal of approval. You plaster your name where no one expects it, and suddenly you’re not the scrappy startup—you’re the giant they missed in the newsfeed. Perception is your most powerful weapon, and offline ads are the smoke and mirrors that make your size, your influence, and your legitimacy seem... inevitable. altering perception It’s the art of the bluff Perception is your most powerful weapon, and offline ads are the smoke and mirrors that make your size, your influence, and your legitimacy seem... inevitable. Do offline ads right, and you’ll be playing the system—and reality itself. Do offline ads right, and you’ll be playing the system—and reality itself. Do offline ads right, and you’ll be playing the system—and reality itself. The best startups don’t wait for numbers to validate them; they manufacture their own grandeur—and by the time people realize it was all part of the act, these companies are already on top. The best startups don’t wait for numbers to validate them ; they manufacture their own grandeur—and by the time people realize it was all part of the act, these companies are already on top. don’t wait for numbers to validate them Reddit’s Super Bowl Ad: When a Whisper Makes the Loudest Noise It’s 2021, and Reddit decides to buy a Super Bowl slot that feels more like a transition between ads rather than an actual ad. While giants of advertising threw tens of millions at glitzy, overproduced, celebrity-packed nonsense that pleased more C-suites than the crowd, Reddit spent their $1 million on five seconds of pure audacity. A text-heavy ad that made viewers scramble for their remotes to pause and actually read it. It was the “Leonardo DiCaprio sipping champagne” meme of ads: cool, detached, and oddly genius. Here’s how to make offline ads mess with minds, not metrics. And no, you don’t need a Super Bowl budget. Here’s how to make offline ads mess with minds, not metrics. And no, you don’t need a Super Bowl budget . And no, you don’t need a Super Bowl budget Turn Their Routine Into Your Real Estate Turn Their Routine Into Your Real Estate Think a giant billboard in Times Square is impressive? That’s tourist bait. It might get likes on LinkedIn (at best), but it won’t close deals. Real power comes from putting your name in front of the exact people who matter, in places they can’t avoid. Example: You’re a fintech startup targeting investment bankers. Ditch the giant downtown billboard. Plant an ad on the commuter train route that brings every CFO into work—smack in front of Penn Station. Every morning, before their first sip of artisanal coffee, they see your brand. They can’t unsee it. By week three, your startup isn’t just a company—it’s the underdog that’s living in their head rent-free. Example: By week three, your startup isn’t just a company—it’s the underdog that’s living in their head rent-free. Repetition rewires the brain. Seeing the same ad every day in a place they can't escape isn’t just a coincidence—it’s psychological infiltration. Exposure therapy, but with your brand . Give it some time and you’ll become the mental equivalent of an earworm, and like it or not, they’ve started to believe you’re bigger than you are . Repetition rewires the brain. Exposure therapy, but with your brand they’ve started to believe you’re bigger than you are they’ve started to believe you’re bigger than you are This isn’t mass marketing—it’s the "Rick-rolling" of advertising. Trolling 101: Outshine Competitors on Their Own Turf Trolling 101: Outshine Competitors on Their Own Turf This is where things get deliciously petty. It’s not enough to be seen—you need to be seen in a way that makes your competitors sweat. Try sticking an ad right outside their headquarters. Every time their employees walk by, they’ll see your logo and wonder why you’re suddenly everywhere. You’re not just advertising—you’re asserting dominance . You’re reminding them, every single day, that their territory isn’t just theirs anymore. This is where things get deliciously petty. You’re not just advertising—you’re asserting dominance You’re reminding them, every single day, that their territory isn’t just theirs anymore. Example : You’re building a SaaS product that’s going to wipe the floor with your competition. So, what do you do? Place a massive billboard across the street from their office that says, “Ready for software that actually works?” followed by your logo. It’s not subtle, and that’s the point. Every meeting they walk into, your name is hovering in the back of their minds. It’s the "Michael Scott declaring bankruptcy" of ads: loud, embarrassing for them, but effective. Example It’s the "Michael Scott declaring bankruptcy" of ads: loud, embarrassing for them, but effective. It’s the "Michael Scott declaring bankruptcy" of ads: loud, embarrassing for them, but effective. Territorial dominance is primal. This is the psychological equivalent of keying their car—not enough to get you arrested, but just enough to make them question their own sense of security . It’s the same reason a stray cat marking its territory drives your pet insane. Territorial dominance is primal. psychological equivalent of keying their car—not enough to get you arrested, but just enough to make them question their own sense of security Be that annoying neighbor who blasts music just low enough to avoid a noise complaint but loud enough to ensure everyone knows who’s boss. Be that annoying neighbor who blasts music just low enough to avoid a noise complaint but loud enough to ensure everyone knows who’s boss. Understate To Overwhelm Understate To Overwhelm Nothing makes an ad die faster than the stench of effort. Trying too hard is the neon sign of insecurity. Too much text, too many details—it’s like a bad Tinder bio that screams, “Please swipe right.” Nobody remembers the guy who tries too hard; they remember the one who said just enough to unsettle them. You’re not here to educate anyone—you’re here to haunt their subconscious. Nothing makes an ad die faster than the stench of effort. Example: Forget everything they tell you about a call to action. Picture a black billboard with nothing but the words: “You’re already too late.” No logo, no website, no instructions. Just that tiny seed of dread that makes people second-guess themselves. Don’t sell a product—peddle a moment of self-doubt. Example: Don’t sell a product—peddle a moment of self-doubt. Ambiguity is a trap. The mind is allergic to incompleteness , so when you don’t give people the answer, they’ll force themselves to do the heavy lifting, piecing together a story that you didn’t even tell. Don’t spend time baking up a triple layer double chocolate ganache cake—a trail of breadcrumbs will do. Ambiguity is a trap. The mind is allergic to incompleteness incompleteness Don’t spend time baking up a triple layer double chocolate ganache cake—a trail of breadcrumbs will do. The Stranger It Is, The Stronger It Sticks The Stranger It Is, The Stronger It Sticks QR codes are the potted plants of advertising. But when a QR code shows up in a place that makes no sense at all , it hijacks your brain’s WTF radar. We have a psychological craving for the weird, because out of place feels important —like a glitch in the Matrix you’re compelled to check. But when a QR code shows up in a place that makes no sense at all out of place feels important out of place feels important If you’re going to slap a QR code on something, make sure it’s the equivalent of that crackpot uncle at the wedding: everyone’s pretending not to look, but they’re absolutely dying to see what he’ll do next. everyone’s pretending not to look, but they’re absolutely dying to see what he’ll do next. Example: Imagine a QR code plastered on an empty wall in the middle of a posh office lobby, no context, no logo, just a line underneath that reads: “Scan it… or always wonder what you missed.” That’s a mental grenade, daring people to pull the pin. It’s as unsettling as finding a lonely sock on the street— you don’t want to care, but now you’re spooked by it . Example: you don’t want to care, but now you’re spooked by it Turn banal into bizarre. Pop a QR code somewhere so ludicrous that not scanning it feels like you’re missing out on a cosmic joke. Turn banal into bizarre. Final Thoughts: Unicorns Aren’t Born, They’re Made Final Thoughts: Unicorns Aren’t Born, They’re Made Numbers follow stories. Growth hacking isn’t just about scaling the business—it’s about scaling the legend. Let your competitors obsess over analytics while you build yourself as modern folklore, because everyone remembers the myth before they remember the metrics. Numbers follow stories. Numbers follow stories. Growth hacking isn’t just about scaling the business— it’s about scaling the legend . Let your competitors obsess over analytics while you build yourself as modern folklore, because everyone remembers the myth before they remember the metrics . it’s about scaling the legend everyone remembers the myth before they remember the metrics Think of it as startup cosplay : you put on the costume of the unicorn before you even have the horn. And if you do it right, people won’t be able to tell the difference between the facade and the reality. startup cosplay startup cosplay Don’t chase growth—write it into existence. Don’t chase growth—write it into existence.

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