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Hey Hackers, As a media partner with WOW Summit, we’re excited to being you some post-event news! Below is the event’s post-event press release shared with us by the WOW team. WOW Summit Hong Kong 2023 Recap WOW (World of Web3) Summit Hong Kong 2023, held at Asia World-Expo on March 29-30, 2023, was a roaring success. It was the first and the largest Web3-focused event in the APAC region after the pandemic. The event was powered by and , hosted by , co-hosted by , and - , and . GuyWay MarketMakingPro UVECON.VC MaGESpire supported by the Hong Kong government Hong Tourism Board InvestHK Financial Services Development Council Hong Kong had two stages packed with valuable talks, fireside chats, keynotes, and panel discussions on the Web2-to-Web3 transition, the internet's future, blockchain adoption, tangible assets tokenization, NFT and Metaverse use cases, CBDC, regulations, and more. WOW Over 4000 attendees arrived from across the globe, along with 50+ sponsors, 40+ renowned publishing houses, 200+ exhibitors, startups, and VCs, and 150+ speakers, including some of the top tier speakers like Yat Siu (Co-Founder & Executive Chairman at Animoca Brands), Lennix Lai (MD of Global Institutional at OKX), Sébastien Borget (Co-founder & COO at The Sandbox), Lucy Gazmararian (Founder & Managing Partner at Token Bay Capital), WhaleShark (Founder at WHALE and E1337), Dave Chapman (Executive Director at BC Group), Angelina A. Kwan (CEO at Stratford Finance Limited), Duncan Wong (CEO at CryptoBLK), and others. The event was made possible thanks to OKX, FirstDigital, Brands, Antalpha, Circle, Flowdesk, AWS, Tencent Cloud, ChainUp, and other sponsors. LiveArt, a leading global art platform with an end-to-end Web3 solution for minting and selling NFTs, led the WOW NFT exhibition. Animoca Hundreds of Web3 enthusiasts, who couldn’t arrive in Hong Kong, had an opportunity to join the urgent and important conversations on the industry matters on both stages via livestream online. “At WOW Summit, we witnessed Hong Kong’s determination to reassert its leadership in the Web3 space, and the tremendous Hong Kong government support (including FSDC, InvestHK, & HKTB) is a testament to this resolve. No effort was spared to make this summit a huge success.” “We were thrilled to see the overwhelmingly positive response, with over 150+ speakers and thousands of attendees coming from all over the world to Hong Kong to share their insights and participate in shaping the future of Web3. We look forward to making the next editions bigger and better in the years to come,” said , Founder of MaGE Group and WOW Summit HK’s co-host. Bowie Lau This time WOW Summit joined forces with another big and famous event in Hong Kong - Web3 and rugby fans were able to purchase a ticket bundle for an attractive price and enjoyed both events. Besides, there were some other affordable options for students, corporates, and startups exhibiting at WOW at discounted rates. Cathay/HSBC Hong Kong Sevens. Web3 startups had a unique opportunity to pitch on stage in front of hundreds of investors and VCs during the startup competition. Out of 150+ applicants, only eleven top-ranked projects were chosen to pitch in the final round. Twenty-six jury members - VCs, private investors, funds, and accelerators - such as Cyberport, Newman Capital, Blockchain Founders Club, Spartan Capital, Metapac, and others selected the winners. Ratings of the chosen startups are available on , that has implemented pioneering anti-collusion protocols that allow analysts from all over the world to collaborate on reliable crypto ratings. Cyrator In collaboration with Quantum Leap Strategy, Switzerland, WOW Summit launched WOW Investor Club. Every WOW Startup Competition is held within WOW Investor Club. Startup winners are chosen by the investors from the club, independent experts, WOW professionals, and community. , a B2B next-gen payment solution that allows bill payments and payroll with Web3 assets, took the first place. AlterPay Cointelegraph, the General Media Partner of WOW Summit Hong Kong, provided the winner with a prize of PR and marketing services worth USD 35.000. The WOW legal partner, OLN, offered 2-month trial access to their cloud-based comprehensive library of legal agreements, specifically designed for startups and SMEs. WOW attendees selected as a startup competition winner on the second day. Their solution is an automatic commission reinvestment protocol that provides profit with hassle-free maximization of the investment strategy. Booster Pool MarketMakingPro offered a month of free consultancy services to its team. In addition, all the startup competition participants received free cloud credit support from Tencent Cloud, Founders Hub program benefits from Microsoft, and some other prizes from the supporting organizations. , the Global CEO of WOW Summit and the Founding Partner at UVECON.VC added, “It was an amazing experience. Ivan V. Ivanov We worked hard 24/7 for several months to deliver WOW Summit Hong Kong. It’s really great to see the outcome and hear great feedback from attendees, speakers, sponsors, and government officials. Social media space is buzzing about WOW Summit, top media houses are publishing editorial articles, and attendees are spreading the word across the globe! I want to thank the team and everyone who made this possible! WOW will grow, and we are waiting for you at our next edition in Dubai in autumn and next spring in Hong Kong!” The next exclusive and luxurious WOW Summit edition will welcome Web3 industry leaders in Dubai on October 8-9 and will be packed with networking, business, valuable connections, and fun. As a cherry on top, WOW Summit is launching its . There are only 200 exclusive NFTs available at the moment! WOW NFT holders will receive 10% rewards in WOW loyalty tokens linked to the actual ticket sales turnover of WOW events. Besides, they will be granted loads of perks and benefits such as discounted sponsorship and exhibiting opportunities, VIP tickets to WOW Summits, and much more. NFTs and tokens The lead image for this article was generated by HackerNoon's via the prompt "a metaverse version of china". AI Image Generator

WOW Summit Hong Kong Highlights China's Leadership in The Web3 Space

To rebrand or not to rebrand? When it comes to business, it’s an inevitable question. Regardless of how successful, effective, or renowned your brand is, the odds are that at some point you’re going to be asking yourself that very question. Even a nearly all-encompassing search engine like Google has had to change its logo and branding almost as many times as you have fingers, since its inception. Source Rebranding can be a very positive and rewarding experience for a lot of brands. It’s an opportunity for you to experience a “soft reboot” of sorts. When it's done right, it can help you connect with a new audience, stay current, and even increase your sales. Getting your branding on point can be . So, as much of an eventuality as rebranding is, it’s important to make sure you know when exactly is the right time to rebrand. an extensive process 6 Signs It's Time for a Rebrand Whether or not you rebrand can be a difficult decision for any organization to make. Knowing when to enact change can be as difficult as actualizing that change. To make things a bit easier for you, take a look at these six signs that your brand is due for a change. 1. Your Brand Doesn’t Align With Your Vision or Values Your brand vision is one of the most important aspects of your brand. It can act as an anchor and help define who you are and who you want to be as a brand. Source Small changes in your brand, values, ownership, audience, tone of voice, and personality occur naturally over time. This can mean you may find yourself needing to update your brand as a whole to ensure alignment. Everything changes over time. Societal values, what customers want from brands they use, corporate ambitions, financial goals, etc.  It’s perfectly fine to adjust your brand vision to get with the times or to match a shift in personality or ownership. To find out whether or not your brand and its vision match, try asking yourself some of the following questions: What do you think you should change about your brand? In 5 to 10 years, what do you want your brand to have achieved? Do you have plans to expand any time soon? Do you see your brand targeting a new audience? What new products are you developing? How do you want your brand to develop to achieve your goals? Your brand vision should combine your answers to these questions and paint a clear picture of what you want for your brand. This is incredibly helpful when it comes to helping you formulate what your brand's values are. Your brand's vision guide and values are vital to creating a successful business. Customers want to support brands whose values and goals align with theirs. These concepts should be actionable and a part of daily life for everyone in your company. Once you’ve decided to rebrand, it’s vital that you make sure you as effectively as possible. learn more about rebranding Brands that don’t practice what they preach are easily found out and torn to shreds in today's fast-paced, social media lead, digital world. That’s why it’s so important to get your rebranding right. 2. You’re Experiencing a Merger or Acquisition Mergers and acquisitions are one of the most popular reasons a brand chooses to rebrand. When it comes to an acquisition, it’s important to consider how the brand that’s been purchased fits into the structure of the brand doing the purchasing. It’s easy to assume the look and feel of each business will remain as is, but that’s not always the case. Working on this structure can save you a major headache in the future. Rebranding can affect every aspect of both brands. Take your newsletters for example. If you’re going to be attempting a full rebranding, using may make the whole process a lot easier. Flodesks favorite Mailchimp alternative Mergers can be equally complicated, if not more so. With a whole host of functionality concerns to look at (from redundancy in each brand, to how products will be presented), your new corporate identity, color scheme fonts, etc., should all play a role in your decision-making. If you are experiencing a merger or acquisition and benefiting from new technologies, apps, distribution, and marketing, remember your rebrand will affect every aspect of our business. Rebranding with a stringent focus on the technical details will make the whole process a lot smoother. It’s important to look at the process like pieces of a puzzle that need to come together to create a stunning, coherent, and functional project: your new brand. 3. Your Target Audience Has Changed Your brand, its products, tone of voice, and marketing should all be directed to as specific a target audience as possible. When it comes to marketing, it’s important to hit the mark wherever you can. Source As your brand grows and your audience changes or grows over time, you may find yourself needing to appeal to the latest iteration of that audience. If it turns out your brand is appealing to an entirely different audience from the one you’ve intended, that can be a major indicator that you need a rebrand. When you started building your brand and orienting your products, you probably had a target market in mind, hopefully for very good, data-backed reasons. If you’re not reaching them, rebrand. Be careful, though. If you’re trying to broaden your scope, it’s important not to alienate your existing base audience. The last thing you want to do is do a complete overhaul only for your current customers to pull back or turn to a more recognized competitor. Bearing that in mind,  it’s important to remember that on the whole, humans aren't all that fond of change. This means that even if you pull off a seamless, beautifully structured rebrand, you may still see some negative reactions. Making sure you've fully researched why it is your rebranding and planned for any scenario is essential. It can be tough to stick to your guns when you start seeing negative pushback. Knowing why you’re rebranding and who you hope to appeal to is crucial. 4. You Want to Change Perceptions About Your Brand A bad enough scandal can shake an organization to its core. The adage of any publicity being good publicity doesn't quite hold true these days. In an age of viral videos, social media, and increased consumer awareness, bad publicity can be irrevocably damaging.  While some brands can shrug off bad publicity and wait for the news cycle to move on, some brands aren't so lucky. Taking measured steps to rectify the problem can help you salvage some credibility,  but this is not always the case. Take “The Lance Armstrong Foundation” as an example. After its founder was involved in a much-publicized , the brand was rebranded as “Livestrong”. doping scandal Before Source After Source While the organization did experience an expected knock as a result of the bad publicity, it managed to survive. A new logo, web design, and public statements allowed the brand to thrive and continue carrying out its mission. 5. You're Not Attracting the Talent You Want A slightly less considered effect of good branding is its ability to attract quality talent that can help you grow and develop your business. Source As the employee recruit pool becomes more competitive, relying on HR and various recruitment companies or sites alone is no longer feasible. Your company as a brand and website needs to be capable of attracting candidates as well. The best candidates out there choose companies and brands with good reputations that stand out. You either need to come across as an established force or an innovative up-and-comer (in addition to offering competitive salaries, benefits, and workplace culture). Finding out what candidates think about your brand is essential if you want to keep attracting the best of the best. Data-backed brand research, surveys, and polls during interviews can help you get a true sense of what the people who potentially are going to help you grow your business think of it. 6. You Want to Stand Out From Your Competitors The last thing any brand wants to do is blend in. Differentiation is one of the most important things when it comes to . Authentic, personality-driven branding can make a real difference when it comes to standing out. building a successful brand You may be in the same industry, but that’s no excuse to look the same. It’s one thing to try and keep up with the evolution in consumer trends and preferences, and another thing entirely to churn out a by-the-numbers branding and rebranding. Source Remember, just because competitors are adopting sleeker, more minimalistic logos and designs, does not mean you have to. Reactionary rebrands that try to keep with the times, just to keep with the times can often come across as just that. Unauthentic and unoriginal. Two words you definitely don’t want to be associated with your brand. Final Thoughts Frivolous rebranding can have a catastrophic effect on your brand and the way your customers view it. Not only can it make you come across as dated and irrelevant, but that perception can also eventually harm your company's bottom line. Ensuring that you’re rebranding for the right reasons can be one of the most positive experiences your brand can have since it started. It’s only natural for a brand to evolve with its customers, employees, and leaders. Being versatile enough to handle the change is a major asset for any business. Especially for one’s looking to thrive in today's fiercely competitive, fast-paced world. Keeping an eagle eye on these six signs will ensure your brand reaches the heights envisioned when it was created. Photo by on MK +2 Unsplash

Is It Time for a Rebrand? 6 Signs You Should Take Action

This Slogging thread by  and Arthur Tkachenko occurred in slogging's official #programming channel, and has been edited for readability. Arthur Tkachenko May 5, 2022, 6:49 AM #Together4Victory: List of Email Marketing tools Arthur Tkachenko May 5, 2022, 6:50 AM Today I'm collecting a list of email marketing service providers, aka Mailchimp alternatives. And I already find a lot of cool solutions for small businesses Arthur Tkachenko May 5, 2022, 6:52 AM Let's start with a list of cool articles that I find during researching on Zapier https://zapier.com/learn/email-marketing/ https://zapier.com/blog/mailchimp-integrations/ https://zapier.com/blog/automate-email-marketing/ https://zapier.com/learn/automation-for-small-businesses/email-marketing-automation/ https://zapier.com/learn/email-marketing/best-drip-email-marketing-apps/ https://zapier.com/learn/email-marketing/email-marketing-list-automation/ https://zapier.com/apps/email/integrations it was one of the easiest way to find a great and reliable service. if it's listed on Zapier, it's probably cool, right? Arthur Tkachenko May 5, 2022, 6:40 PM Sendy Sendfox TinyLetter Mailerlite BUTTONDOWN Upscribe Palabra Friendly Froged Moosend Mailjet UnderSend MailMeteor EmailOctopus NoCodeLetters BirdSend ActiveCampaign AWeber ConvertKit Constant Contact Omnisend Getresponse Sendinblue https://sendy.co/ https://sendfox.com/ http://tinyletter.com https://www.mailerlite.com/pricing https://buttondown.email/ https://www.upscribe.net/ https://palabra.io/ https://friendly.is/automate https://froged.com/ https://moosend.com/ https://www.mailjet.com/ https://undersend.com/ https://mailmeteor.com Customer.io https://customer.io/ https://emailoctopus.com/ https://nocodeletters.com/ https://birdsend.co/ https://www.activecampaign.com/ http://www.aweber.com http://convertkit.com http://www.constantcontact.com https://www.omnisend.com/ https://www.getresponse.com/ http://www.sendinblue.com Arthur Tkachenko May 5, 2022, 6:42 PM There a lot of things to take into consideration. And as marketing and email marketing is a huge market for services - its not about pricing or the number of emails. below is a set of options that can help to differentiate plans Arthur Tkachenko May 5, 2022, 6:43 PM - Email Builder - Email Templates - Landing Pages - Segmentation & Personalization - Retargeting Audience - Email Analytics - Dynamic Content - Marketing Calendar - Behavioral-based Automation - Custom-coded Templates - Lifetime Value - Surveys - Single-step Automation Rules - Multi-Step Workflows - A/B Testing - Multivariate Testing - Send Time Optimization - Phone Support Arthur Tkachenko May 6, 2022, 3:41 AM it is worth mentioning solutions, having different core values for example, the companies below work good with eCommerce Klaviyo https://www.klaviyo.com/ Campaign Monitor (listed before) Encharge https://encharge.io/ Newsletter2go https://docs.newsletter2go.com/ companies/services focused on marketing automation Aritic https://aritic.com/ ActiveCampaign Drip https://www.drip.com/ GetResponse Automizy https://automizy.com/ Sender https://www.sender.net/ MailPoet http://www.mailpoet.com/ Elastic Email https://elasticemail.com/ Woodpecker - http://woodpecker.co Zoho Campaigns and many more flodesk https://flodesk.com/ peopcampaigns https://pepocampaigns.com/ mailster https://mailster.co/ sparkpost https://www.sparkpost.com/ Jilt https://jilt.com/ Autopilot https://www.autopilothq.com/ Keap https://keap.com/ Arthur Tkachenko May 6, 2022, 3:41 AM I'll continue to extend this list later, thr source will be located in this repository: https://github.com/LLazyEmail/awesome-email-marketing

#Together4Victory: List of Email Marketing Tools

Why I Started PromptDesk As a Machine Learning engineer at Seismic, the world's leading AI-powered sales and marketing enablement platform, I've witnessed firsthand the incredible pace at which the AI market is moving. This rapid evolution, coupled with market hype and confusion, inspired me to create PromptDesk, a 100% open-source project to streamline prompt-based development. Focus on One Task, Very Well The primary goal of PromptDesk is to serve as a foundational component for most of my LLM and prompt-based development work. In this fast-paced industry, our ability to organize prompts effectively is imperative. Prompts should be quick to build and iterate on so we can focus on innovation and creating value for businesses and customers. Navigating the Crowded Landscape and Premature Expansion The prompt-management space is crowded, with many players expanding into RAG, Agent, LLM training/fine-tuning, and other areas. However, my view is that this expansion is premature for several reasons: RAG is a challenging use-case-specific process for many organizations RAG has complex integration requirements and diverse data source needs Increasing LLM context windows may render RAG-based approaches unnecessary Building an Agent is exceptionally complex and use-case-specific Best practices in this space are in their infancy Training and fine-tuning LLMs may become less critical as model cost and quality improve Given these factors, I would feel uncomfortable building something that may quickly become obsolete. Immediate Value PromptDesk is decoupled from commercial LLMs, allowing quick integration with any LLM API without waiting for teams or contributors to build those integrations. PromptDesk is also vendor-agnostic and can be hosted internally. This flexibility is crucial as data privacy considerations and the complexity of future AI applications are expected to increase exponentially with the development of AI agents. PromptDesk's goal is not to be an all-encompassing AI app. Instead, it is designed to excel at one thing: . prompt-based development PromptDesk aims to provide unparalleled value to its users by focusing on this core functionality. Examples of Real Success Since implementing PromptDesk, I've experienced a significant acceleration in development and engineering speed, both at work and with side projects. Friends and colleagues who have used the project have also expressed their appreciation for how it has facilitated their prompt engineering process. How it Works Installing (Docker image) PromptDesk was built to get started in under 5 minutes. Our 2 line install script can execute a local or remote development install with a domain/sub-domain name (SSL). Our provides more information. Quickstart Guide Setup from promptdesk import PromptDesk

# PromptDesk is only available as a self-hosted Docker image
pd = PromptDesk(
    api_key="YOUR_LOCAL_OR_SELF_HOSTED_PROMPTDESK_API_KEY",
    service_url="http://localhost"
)

# Check if the PromptDesk service is up and running!
print(pd.ping()) Prompt Generation # Generate text immediately
story = pd.generate("short-story", {
    "setting": "dark and stormy night",
    "character": "lonely farmer",
    "plot": "visited by a stranger"
})

print(story) Classification and Caching # Built-in Classification
isHappy = pd.generate("is_positive", {
  "text": text
}, classification={
  True: ["positive", "happy", "yes"],
  False: ["negative", "sad", "no"]
}, cache=True)

if isHappy:
  print("I'm happy!")
else:
  print("I'm sad!") For Your Consideration If you believe that PromptDesk may enhance your prompt-based development workflow, I invite you to try it at . github.com/promptdesk/promptdesk Your support as a GitHub star ⭐ would be greatly appreciated! Thank you, Justin In an AI landscape characterized by rapid change and often premature expansion, PromptDesk aims to provide a stable, focused, and truly open-source solution for prompt-based development. Join us in our mission to simplify and accelerate the creation of innovative AI applications.

PromptDesk: Simplifying Prompt Management in a Rapidly Evolving AI Landscape 

প্রম্পটডেস্ক: দ্রুত বিকশিত এআই ল্যান্ডস্কেপে প্রম্পট ব্যবস্থাপনা সহজ করা

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