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As the buying journey evolves, consumers are looking for advice on what to buy from someone they trust. More than 900 brands partner with ExpertVoice to scale credible product recommendations from 1,000,000+ verified experts. These experts - retail sales associates and industry professionals - join the ExpertVoice community to gain detailed knowledge and first-hand experiences with products so they can make authentic recommendations online and offline. These experts are sharing millions of recommendations every week; and consumers are listening. Don't leave product recommendations to chance. Learn how ExpertVoice connects the experts who consumers trust for authentic recommendations with brands to help them sell more by visiting www.expertvoice.com/business/. #AdvocacyMarketing #Marketing

ExpertVoice

expertvoice

Some of the major key players profiled in the study are Captiv8 (United States), Impact Tech (United States), ExpertVoice (United States), Linqia (United States), IZEA Worldwide (United States ...

Influencer Marketing Platform Market Thriving Worldwide: Captiv8, Impact Tech, Expertvoice Themarketpublicist

Global Influencering Platform Market is one of the most comprehensive and important additions to The Brainy Insights archive of market research studies. The report classifies the market in precise ...

Influencer Marketing Platform Market Set To Touch $31.5 By 2032: Players Blogmint Inc., ExpertVoice Inc., Fourstarzz Media LLC, Impact Tech

The Press Release is NOT Dead (Neither is the Funding Announcement)

প্রেস রিলিজ মৃত নয় (ফান্ডিং ঘোষণাও নয়)

Die Pressemitteilung ist NICHT tot (ebenso wenig wie die Finanzierungsankündigung)

El comunicado de prensa NO está muerto (tampoco el anuncio de financiación)

Le communiqué de presse n’est PAS mort (l’annonce de financement non plus)

प्रेस विज्ञप्ति ख़त्म नहीं हुई है (न ही फंडिंग की घोषणा)

プレスリリースは死んでいない（資金調達の発表も同様）

보도 자료는 죽지 않았습니다 (펀딩 발표도 마찬가지입니다)

O comunicado de imprensa NÃO está morto (nem o anúncio de financiamento)

Пресс-релиз НЕ умер (как и объявление о финансировании)

Basın Bülteni ÖLÜ DEĞİLDİR (Finansman Duyurusu da Değil)

Thông cáo báo chí KHÔNG chết (Thông báo tài trợ cũng không)

新闻稿还没有过时（融资公告也没有过时）

Influencer marketing was an established growth trend in the past few years. In 2019, the industry size reached $8 billion in advertising revenues, shows a report. Business Insider The market state in 2021 sits between two opposing pressures. One, the 2020 Covid-19 pandemic led to decisions to cut advertising budgets. This, along with travel bans put a dent on the rate of growth. Despite this, industry experts see the size of the market recovering. The projection for 2022 is that revenues would grow to as high as $15 billion. This market is still relatively small in comparison to in all categories. global ad spending However, influencer marketing is taking bigger bites out of an industry with an annual turnover of above $614B in 2020. While both global advertising on all media and influencer marketing slowed their growth in 2020, the share of influencer marketing may continue to grow. Influencer marketing has expanded to all social media and streaming platforms. Organized marketing is also boosting engagement, and the sector’s growth may hinge on the business model chosen by newly emerged platforms for influencer marketing. We picked some of the emerging business models attempting to make the most of social media and streaming through content and technology. Influencer marketing goes beyond well-established brands, and helps build up new niches and communities. One of the most challenging niches is cryptocurrency and blockchain-based startups, where the need for a clear message must overcome the generally chaotic communication and occasional scammers masking as influencers. Quotidian Marketing is a popular marketing agency with specialization in influencer marketing for blockchain and cryptocurrency start-ups. Quotidian Marketing Supporting brands seeking to build valuable connections with niche audiences, Quotidian Marketing consistently over-delivers on client expectations by applying flexible solutions to maximize campaign ROI. said founder . “We create long-lasting relationships by first listening to our clients. We open a dialogue, not a monologue, so that we can immerse ourselves in businesses to find creative, effective solutions for realizing goals. Our marketing strategy is determined by the needs and the budget of our client, as well - there is no one-size-fits-all marketing strategy, and every client has a unique company culture. Generally, we integrate both traditional and guerilla marketing tactics into a comprehensive plan focused on deepening customer loyalty and helping our client capitalize on new growth opportunities,” Brian Colwell With experience in marketing blockchain start-ups from token sale to mainnet and beyond, Quotidian Marketing repeatedly earns trust by sharing it’s resources, expertise and knowledge with others. Soul Machines aims to harness the chief appeal of influencer marketing, which is the actual interaction with a human being. But Soul Machines goes the extra mile, . Soul Machines harnessing modern AI technology Soul Machines has the advantage of always having new influencer faces at hand - by digitally creating them. Using proprietary technology, the company offers packages of appealing, interactive, filly digitally created humans. said Dr. Mark Sagar, CEO of Soul Machines. he added. “We aim to reimagine customer engagement, giving brands an actual interactive face,” “Our products are open for commercial or educational communication, and already change multiple industries,” Soul Machines for now works at scale, offering brand re-imagining for multiple industries, including finance, real estate, education and others. The disadvantage is that AI-generated persons diverge from influencer marketing, and create a brand image with a different aesthetic in comparison to organic content. Hashtag Paid , or #paid as it is also known, takes another angle on influencer marketing. Content is king with this platform, as some influencers are actually talented and involved creators of multiple types of content. Hashtag Paid Hashtag Paid brings both the content and the personality of influencers to businesses. The startup, around since 2016, also works like an intermediary platform. Businesses can search influencers, while influencers can present their brand, type of content and usual levels of engagement. said Bryan Gold, CEO and co-founder of Hashtag Paid. “We offer scalable campaigns for any type of business, through an authentic connection with influencers,” This model may serve smaller campaigns, depending on the outreach of influencers. However, the outcomes of the campaigns are not centrally tracked. Hashtag Paid has done . The database of influencer names also presents the usual target audience for those social media channels. the work of vetting the influencers for being authentic Hashtag Paid offers a bigger choice, but in the end it is the business that selects and takes risk with the real-world influencers. The service is somewhat limited in terms of consulting and hinges on the general state of influencer marketing. ExpertVoice also offers a database of pre-vetted or volunteer influencers, but with added value in selection and tracking tools. ExpertVoice The goal of ExpertVoice is to help clients track not only generic influencers, but those that are the most potentially impactful to their target audience. In addition to vetting content and influencers, ExpertVoice offers tracking tools to make sure the campaign has the intended impact. said Tom Stockham, CEO of ExpertVoice. he said. “We are in the midst of a drive that will change retail, consumer behavior and the way brands are made,” “Recommendations, vetting and targeting will help any business find their target audience in a complex online environment,” The advantage of ExpertVoice is the possibility for a campaign at any stage, from product launch to improving sales or tweaking customer experience. In Closing Influencer marketing has shored up multiple formats, from written content to TikTok dances. Within those formats, there exist multiple aesthetics and forms of communication. Influencer marketing is both potentially highly localized and with a global impact. The possibility for local, regional or global outreach opens up the space for multiple startups to curate and present the most suitable influencers. As the industry matures and the 2020 setback is compensated, new startups will start building up their portfolios, with potential billions of dollars in revenues. In this environment, curation, selection and competent consulting may be key to having the most impact per advertising dollar. Other complex issues include the timing of the hype cycle for types of digital marketing, as well as content to fit the style and visuals of the latest popular Internet aesthetics. The year may also be the time when businesses once and for all leave traditional ads for some forms of Internet or influencer advertising. 2021

Influencers Marketing: The State of the Market in 2021

5 tiny tests to decide if you need a voice app Voice seems to be one of the most notable opportunities in the market. In the U.S. alone 24% of households own at least one smart speaker (Google/Amazon), which means 80 million potential users. This number keeps growing sharply (you can read more and ) here here You’re probably looking at these stats and thinking, ”hmm... I should build a voice app”. Well, the truth is that voice can be an amazing fit for your application, but also a terrible one, depending on the use case or scenario. But How? So how can you evaluate it? I came up with a fun, easy way to do that whether you’re an Indie developer or representing an enterprise — A game! Or even more specific — a personality quiz for your app. Game Rules: Let’s take your use case and put it into several tests, in some tests it can earn points but it can also lose points for others. If passed the test, add (+) the number to your total sum If failed, subtract (-) You’ll find how much to add/subtract in the headline of each test In some tests, you can only earn points — those who don’t have a “-” sign in the headline So let’s grab a piece of paper (or open the notepad) and get started! The Game: #1 The friction test (+/- _ points) This is fundamental test for your use case, and it’s just about counting actions — it is that simple. the count the number of actions the user will have to do in a UI. (Web/App) traditional Subtract (-) it with the number of actions it will have to do in a voice UI Voice-based interfaces have one big possible advantage — the user can trigger a complex action with just *one* sentence. For example, using a bank voice assistant: currency_?”_ “What was my balance from December 15' not including any foreign — “Your balance on December 15' was 1,000,001$ ” In a traditional UI (web) you would probably have to: Google your bank name and enter their website Log in to your account Choose the balance menu Page to December 2015 Filter foreign currencies Tiring. isn’t it? Yeah. I know how you feel So in a voice UI we counted 1 action, in the traditional UI total of 5 Actions! In that case, it will be 5–1 = 4 extra actions (!) As I said, this is a crucial test so every extra action counts as 2 points! As it is the most fundamental test in the process, we’d count each action twice In our case, we’ll add 4*2 = . 8 points To be more precise, measure the “happy path” of your app as well as the “error path” and compare both of them to a traditional UI. Also, you give a different weight to longer actions such as searching, browsing and sorting, compared to shorter action. #2 The “busy hands” test (+3 points) If in a typical scenario your user’s hands are occupied or resting, this could be a great advantage for your voice app. A few examples for that are: Driving, Walking, Running A mom carrying her child Preparing food in the kitchen Lying in bed One of the most common voice commands I use is controlling Netflix on my Chromecast. To be honest, I’m just too lazy to pick up the phone, open the app and do whatever I want to do. I prefer asking my Google assistant to “ (don’t judge me 😅) Play Narcos”. Typical lazy Netflix user #3 The “narrow scenario” test (+/- 4 points) This is another core principle in every conversational interface — voice or chat. Are users` expectations aligned with your voice app abilities? In a voice app, you do not have a menu or organized categories in front of your eyes, and so, as the user approaches the voice chat, she needs to know what it can generally do. Otherwise, she might ask for things you did not expect and do not want to support. This might lead to frustration and miss-use of your voice app. So you need to ask yourself “Is the scenario narrow enough? (or open-ended?)”. Keep in mind that it is not about your expectations, but the user’s expectations when she first approaches it. Examples: A voice bot for For Filing A Car Insurance Claim Narrow — — A voice bot for gaming Open-ended — “A concierge voice bot” Seems to be narrow but open-ended In the last example, you can see how it is very important to see how the in the exact scenario. user perceives it In my recently closed startup , our product was “A concierge chatbot” (for recommendations, tickets etc.), but for the user, the bot represented all of the hotel’s services including booking or any other strange question they did have. (“can you clean my socks?”) Gooster #4 The too much information test (+/- 3 points) Can you answer the user’s questions with short, concise answers? “Ok Google, Why is my wifi so slow?” — “Interference can also be caused by simply having another electronic device too close to the wireless router itself. If the wireless router is sitting on or very close to a TV or sub-woofer speaker, or other electronic devices, it can cause interference… ” 😕 (This is a real-life example for a long answer by my Google assistant) Imagine that you’re speaking with a friend who just can’t stop talking. Something distracts you for a moment, and suddenly you have no idea what he was talking about. Using a voice app, just like a normal conversation, requires almost our full attention as a human. When distracted, one loses bits of information so he might ask you to repeat it or worse, get lost in the conversation flow. Furthermore, if the information given by your app is not what the user expected, she will probably have to wait until it finishes up talking. So please, don’t be the friend who just can’t stop talking. Keep your answers and ! short precise #5 The Emotion test (+2 points) Conversing with a voice agent can sometimes feel like talking to a human. A well built voice bot can deliver more than just data but also ignite an emotion. 💓 How nice would it be if your insurance voice app will have the personality of your favorite movie star? or to hear Pablo Escobar on a drug selling voice app (just kidding 😆) Emotion is a powerful tool in a conversation, and the most common way to achieve that is by giving your voice app a personality. However, an iconic personality is not always a good fit for every industry or business, for instance, if an important feature of your app is to project a formal and trustworthy front. Calculating The Results Add up the numbers and see in which range your use case is in: Above 15 Right on! You’re in a great spot, you should go ahead and create a voice version of your app tomorrow. 15–8 Not bad, there is potential for a voice version for your app, it can benefit at least some of your users, but it might not be life changing for your business. 8 Below Hmmm… a voice version might not be the right choice for your app. work on the use case and the test. sometimes minor fixes can make a great change! retake Conclusion Creating a voice version for your app is not easy, I hope you’ve learned from this article about important principals of good voice apps and your decision is now easier. ➤ If you enjoyed reading this, give it a few claps 👏👏👏 ➤ Did I miss something? write a comment! ➤ Special thanks to Mor Bendor, , & who helped me in the process of writing this article Gilad Dayagi Noam Izhaki Chen Feldman Amit Bendor is a Voice & Chatbot Expert, helping companies to create outstanding voice experiences that scale. Co-hosting the successful podcast “Making Software” & former CTO at Gooster. Visit amitbend.com to learn more

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