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Startups of The Year 2023 Winners: Europe

We have all created or shared a video or two in our lives, whether on YouTube, TikTok, Facebook, or Instagram. Naturally, people want to share or even recreate the attention-grabbing, trending, or just downright entertaining content. The content we make can reach millions of people and go viral, be ignored, or land somewhere in between. So why is your content’s engagement plateauing? How do you get more viewer ratings? I think we all know the answer is algorithms, but the term, while common, is still pretty mysterious. We know that algorithms rule social media, but what does that mean, exactly? The content we upload must meet certain criteria to be prioritized for certain people. The algorithms on different social platforms rank your content and recommend it to users across the board if it’s something the algorithm thinks that users actually want to see. If you plan to make content or improve how your existing content ranks on different platforms, you need to understand how different algorithms respond to the content you make. Across the board, one thing is pretty certain: video is a king. According to , video content generates 1200% more shares than text and image content combined. WordStream According to Kyle Evora, a video content specialist at , videos that focus on highly searched topics pop up in search results more often  than other formats. That’s why TechnologyAdvice produces detailed, yet concise, videos of key competitors in each software category. TechnologyAdvice "Videos based on software topics and reviews are found primarily through search functions on social media like YouTube and Facebook. The primary metrics that work well with the current algorithms are views and watch time.” How An Algorithm Works And How To Work It Algorithms are often seen as roadblocks, but if you understand them, you can use them to your advantage. The key is to understand how to craft content that algorithms want to see rather than try to fight them. Algorithms are programmed to favor videos with the best viewer satisfaction. Whether it’s a boomerang-style looping video or a mini-commercial for your business, any type of video is fair game as long as it can garner positive reactions. In other words: if you make videos that viewers enjoy, the algorithm will pick up your content and show it to others because that is what it reacts to. Content that’s relevant and has an experience that feels unique and personal is a good way to get you in the algorithm’s good graces. , for example, offers a unique experience by allowing brands to share their products with consumers in real-time, which is as relevant as it gets. Its built-in Live Selling templates make it easy to create live selling videos on the fly, all branded with your logos, fonts, imagery, and colors for a signature streaming look. Using a tool that helps jazz up your videos with customized imagery or that gives you an edge, like going live, helps increase the odds of viewer engagement and, as a result, algorithmic favoring. Switcher Studio Simply put, algorithms determine which content to deliver to you based on your behaviour . For example, when YouTube recommends videos to you, it’s because the algorithm is basing your preferences off of what you’ve watched in the past and what similar viewers are watching as well. Why does the algorithm do this, you may ask? Because the higher the viewer satisfaction is, the more likely viewers will stay on the platform, which means they will watch more ads. This exchange between making relevant and relatable content and YouTube recommending your videos to users who will watch them is how YouTube makes money. The timing and consistency also play significant roles in your content’s engagement rate and ranking with the algorithm. The more engagement your content gets, the more likely it will be rewarded by the algorithm. Having topics in your content like pros and cons, product alternatives, and question-based posts are the easiest ways to encourage viewers to engage with your content and catch the algorithm’s attention. Algorithms are not as mysterious as you might initially think. Creating content topics that are strategic and intentional, and using formats that rank better, like video, go a long way in increasing your viewership, engagement, and the likelihood of being recommended by the algorithm.

How Algorithms Respond To Video Content

Ever-growing business requirements and technology evolution make companies chase sophisticated software solutions that should be both powerful and attractive for end-users. Apart from the need to keep in step with tech trends, organizations also have to take care of their up-and-running systems, as well as ensure the cohesion and integrity of the IT environment. While solutions and IT ecosystems become more intricate, the risk of drawbacks within the software lifecycle augments substantially. As a result, companies constantly face a variety of software-related issues ranging from small bugs to severe code flaws that may harm the entire business. That’s why it is critical for every organization to not only focus on the software development process itself but also prioritize software quality assurance and testing activities that guarantee the following important aspects: · The implemented software performs well and fits business specifics optimally. · The software doesn’t contain vulnerabilities or security flaws, thus ensuring a safe work and robust protection of sensitive data. · The software matches users’ expectations and enables them to fulfill daily activities with the minimum effort. If you are looking for the optimal tech partner with the relevant software testing and QA expertise, here is the review of 30 companies. Each company was ranked according to a predefined set of criteria: online reviews, market presence, geographic strategy, industry experience, customer experience, portfolio. Each provider has its strengths, so you are welcome to find the one that fits your needs and budget best. 1. QualiTest QualiTest is a Software Testing Company that delivers quality assurance and software testing services. Advancing testing methodologies is the distinguished feature of the company. QualiTest strives to provide superior QA solutions and improve their customer’s software quality. 1997 Founded: USA Location: 1000–9,999 Employees: Philips, Microsoft, Intel Major Clients: Mobile Testing Services, Website Testing, Cyber Security Testing Core Services: Website: https://www.qualitestgroup.com/ 2. A1QA A1QA.com has delivered more than 1500 projects to the customers worldwide. Highly qualified staff provides independent software QA and testing services in various industries. The company is constantly improving their automated, manual and security testing methodologies to anticipate any changes in the field. <a href="https://medium.com/media/7403e222cbf5136c6b8f959dc3cd1e6d/href">https://medium.com/media/7403e222cbf5136c6b8f959dc3cd1e6d/href</a> 2003 Founded: USA Location: 250–999 Employees: Adidas, SAP, Acronis, Kaspersky Lab, Pearson, Telekom Austria Group, National Bank of Jamaica Major Clients: Application testing; Cybersecurity Core Services: 25$-49$ Rate per hour: Website: https://www.a1qa.com/ 3. Cigniti Technologies Limited Cigniti is a Software Testing Company with offices in India, USA, UK, South Africa, Canada, and Australia. The company provides enterprises with high-quality expertise and service. Offshore test execution and quality control procedures are the distinguished features of the company. 1998 Founded: USA Location: 1,000–9,999 Employees: Atom Bank, Subway, Southwest Airlines, Bank of America, Snapdeal, Hertz, HP, Ryanair Major Clients: Quality Assurance, Quality Engineering, Digital Assurance, Advisory Core Services: Website: https://www.cigniti.com/ 4. QATestLab QATestLab was founded in 2005 and has been delivering high-quality service for more than 10 years. The professional staff is ready to meet the challenges to ensure the best possible result in a variety of industries including E-commerce, Healthcare, Mobile, Media, and Entertainment, Training and Education. 2005 Founded: Ukraine 50–249 Location: Employees: Jobalign, Bosch, Shell, Snap, G5Games, Sweetrush, Wargaming.net, Cinemagram Major Clients: Manual Testing, Test Automation Core Services: Website: http://qatestlab.com/ 5. Abstracta Abstracta improves customers’ processes by implementing software quality engineering and testing. With 10 years of experience, the company applies cutting-edge tools to its projects in financial, retail and other technology-driven spheres. The agile partnership model is the company’s prominent feature. 2008 Founded: USA Location: 50–249 Employees: PedidosYa, Shutterfly, GeneXus, Republica AFAP, BBVA Major Clients: Test Automation, Mobile Testing, Performance Testing, Software Testing Core Services: $50 — $99 Rate per hour: Website: https://abstracta.us/ 6. QualityLogic QualityLogic combines a flexible service model and software testing procedures to deliver the best services to its customers. Technology experts from the company implement adaptable and scalable engagement model into the working process with in-house customers’ team. 2002 Founded: USA Location: 250–999 Employees: IBM, Broad Vision, Adobe, Riverdeep Major Clients: Automation Testing, Mobile QA, Manual Testing, Security Testing, Performance Testing, API Testing Core Services: $25 — $49 Rate per hour: Website: https://www.qualitylogic.com/ 7. Testlio Testlio is serving its clients by implementing Testing as a Service model. The company helps to launch customers’ products adhering to 4 main principles: devotion to improving QA practices, commitment to consolidate testers community, meeting the highest standards in work and cooperate with reliable apps providers. 2013 Founded: USA Microsoft, Hotels.com, USA Today, OfferUp, Flipboard, Grammarly, GoDaddy, CBS Interactive, Vimeo Location: Major Clients: Mobile Testing, Functional Testing, Localization Testing, Automated Testing Core Services: Website: https://testlio.com/ 8. Ubertesters Ubertesters ensures the best launch of the product by providing mobile and web applications beta testing with a cloud-based, process management tool. Ubertesters professionals help organize and monitor the whole beta testing process for high-quality results and a perfectly working mobile and web apps. 2012 Founded: USA Location: 50–249 Employees: Verizon, T-Mobile, Orange, Houzz, Golf, Intuit Major Clients: Application Testing, Application Management & Support, Cloud Consulting & SI Core Services: $25 — $49 Rate per hour: Website: https://ubertesters.com/ 9. Zymr Zymr offers expertise in product engineering and product support services. The company combines agile development culture with software development standards. Professional staff will the proven previous achievements focus on the customers’ needs and the requirements of end-users. 2012 Founded: USA Location: 50–249 Employees: ILearn2Trade, Vodafone, Nimbler World, FixStream Major Clients: Product Engineering Services, Product Support Services Core Services: $25 — $49 Rate per hour: Website: https://www.zymr.com/ 10. QA Mentor QA Mentor professionals work in all time zones which guarantees anytime customers support. The distinguished feature of the company is a testing laboratory with more than 200 browsers and operating system combinations. The company uses its own special methodologies to ensure the highest quality of software testing. 2010 Founded: USA Location: 50–249 Employees: Zyto, HSBC, Citi, Hitit, Sterling, Morgan Stanley, DivisionOf, GameCloud, Chefmod, GrayHair, Nicopanda Major Clients: Agile QA Services, Automation QA Services, Security Testing Core Services: < $25 Rate per hour: Website: https://www.qamentor.com/ 11. QA InfoTech QA InfoTech is committed to delivering top-notch solutions for its clients. The company applies best practices and strategies to everyday activities and procedures. Client’s needs and goals are their main priority. 2003 Founded: India Location: 1,000–9,999 Employees: Fortune 500s to start-up companies Major Clients: Functional Testing, Automation Testing, Mobile Testing, Performance Testing, Security Testing, Usability Testing, Cloud Testing Core Services: < $25 Rate per hour: Website: https://qainfotech.com/ 12. ThinkSys ThinkSys offers tailor-made solutions for its customers. The company is the place where new software testing methodologies are developed. The professional staff strives to increase the productivity of their customers’ business processes and help to meet their client’s business aims. 2012 Founded: USA 50–249 Location: Employees: Shutterstock, WealthSage, Allegro, BlackBox, BayTech, ProActive Major Clients: Functional Testing, Security Testing, Usability Testing Core Services: Undisclosed Rate per hour: Website: https://www.thinksys.com/ 2012 Founded: USA Location: 50–249 Employees: Shutterstock, WealthSage, Allegro, BlackBox, BayTech, ProActive Major Clients: Functional Testing, Security Testing, Usability Testing Core Services: Website: https://www.thinksys.com/ 13. Testbytes Testbytes is a group of software testers who deliver the best results applying up-to-date software testing methodologies. Reusable automation frameworks, templates, and repositories are the key factors shaping the company’s success. 2011 Founded: India Location: 50–249 Employees: Avalara, Fixle, Taskr, iProgrammer, LearnPick Major Clients: Game Testing, Automation Testing Core Services: < $25 Rate per hour: Website: https://www.testbytes.net/ 14. QASource QASource concentrates on customized solutions and quality assurance services helping their customers’ control the whole process and expected results. Company’s quality assurance services help to anticipate and avoid any risks connected with the testing process. Being among the leading software QA providers, QASource professionals make every effort to deliver high-quality software testing services serving their customers’ needs. 2002 Founded: USA Location: 250–999 Employees: IBM, Broad Vision, Adobe, Riverdeep Major Clients: Automation Testing, Mobile QA, Manual Testing, Security Testing, Performance Testing, API Testing Core Services: $25 — $49 Rate per hour: Website: https://www.qasource.com/ 15. TestingXperts TestingXperts is the company that combines the knowledge of major business processes and the best software development practices. The company strives to exceed the customers’ expectations by providing high-quality Functional and Non-Functional testing and Professional Expertise for Mobile and Cloud Technology. 1996 Founded: USA Location: 50–249 Employees: TestPlant, Query Surge, Smart Bear, Perfecto Mobile Major Clients: Functional Testing, Non-Functional Testing, Specialized Testing Core Services: $50 — $99 Rate per hour: Website: https://www.testingxperts.com/ 16. Testhouse Testhouse has been providing functional and non-functional test services for 17 years. The company specializes in Software Quality Management, Application Lifecycle Management (ALM) and DevOps. Testhouse applies its expertise to a wide range of domains helping its customers to anticipate any risks. 2000 Founded: India, UK Location: 51–200 Employees: Purple Bricks, FlyBMI, DoveTail Services, Emirates NBD Major Clients: Managed Testing Services, Functional Testing, Security Testing, Mobile Testing, Performance Testing, Test Automation Core Services: Website: https://www.testhouse.net/ 17. BugRaptors BugRaptors delivers innovative solutions for obtaining optimal business results. They evaluate the customers’ needs in details before working out the full software development lifecycle. They offer a wide variety of services to exceed the customers’ expectations. 2016 Founded: India, USA Location: 250–999 Employees: the UK and US-based clients Major Clients: Standardised QA Services, Automation Testing Services, Specialized QA Services, Test Consultation Services Core Services: < $25 Rate per hour: Website: https://www.bugraptors.com/ 18. TestArmy TestArmy is a team of professionals offering Quality Assurance Consulting, Security Tests as well as Functional Testing and Performance Testing. Company’s employees support their customers from the start of the project and after launching the product. Certified testers are always ready to find the best solution to the client’s need. 2010 Founded: USA, EU Location: 50–249 Employees: Samsung Electronics, Philips, Yves Rocher, Empik, Nomtek Major Clients: QA Consulting, Functional Testing, Security Testing, Performance Testing, Test automation Core Services: $25 — $49 Rate per hour: Website: https://testarmy.com/ 19. Acutest Acutest pays special attention to customers’ business, technical and user requirements. Software testing, business processes. The company always gives emphasis to the main business activities of its clients for delivering excellent testing service and superior results. 2002 Founded: UK Location: 1–50 Employees: BBC, Costa, Appian, FT, HP, Dell, SAP Major Clients: Managed Testing Services, Specialist and Non-functional testing, Test Automation, Test Transformation Core Services: Undisclosed Rate per hour: Website: https://www.acutest.co.uk/ 20. KiwiQA Being highly experienced in a variety of industries, KiwiQA is a company that not only ensures complete test coverage but also constantly checks the accuracy of software performance. Quality assurance and testing service are characterized by the innovative approach and on-time delivery. 2009 Founded: India Location: 10–49 Employees: Mercury, Lodie, SimpleTix, KPMG, ZingHR Major Clients: Automation Testing, Performance Testing, Mobile Testing, Security Testing, Code Verification, Manual Testing Core Services: Website: https://www.kiwiqa.com/ 21. TestMatick TestMatick provides high standard mobile app and software testing services. Company’s team is ready to solve any existing problem and improve current customers’ processes by performing technical tasks of any difficulty. Flexibility and strive for excellence are the key features that determine their work. 2009 Founded: USA Location: 50–249 Employees: Hubrick, Subscribe Pro, Dahmakan, Improbable Major Clients: Mobile Testing, Functional Testing, Automated Testing, Usability Testing Core Services: $25+ Rate per hour: Website: https://testmatick.com/ 22. CresTech CresTech is a customer oriented software testing company providing functional and non-functional validation for software applications. The company puts stress on effective communication with its customers by identifying their key technical requirements and business needs. 2005 Founded: India 201–500 Location: Employees: Pearson, Adobe, CSC, Siemens, HCL, Intel Major Clients: Test Automation Solutions, Mobile Testing Solutions, Product Quality Management Core Services: Undisclosed Rate per hour: Website: http://crestechglobal.com/ 23. QAwerk QAwerk is a software testing company that applies its experience and expertise to a wide range of industries including electronic government, business automation, and data mining. Professional business analysts and testers guarantee the quality of all the processes as well as bug-free on time and budget work delivery. 2015 Founded: USA 50–249 Location: Employees: Hosting.com, ClearData, Cygnet Cloud, MarketOne, Elsewhen, Unfold Major Clients: Web Solutions Testing, Mobile Application Testing, Desktop Application Testing, Manual Testing, Automated Testing Core Services: $25 — $49 Rate per hour: Website: https://qawerk.com/ 24. TestFort Being the finalist of the European Software Testing awards 2016, TestFort QA Lab complies with the customers’ demand for excellence and professionalism. Its QA engineers have knowledge and expertise in manual and automated testing. The main goal of the company is to deliver exceptional software testing and QA services in different industries worldwide. 2001 Founded: Ukraine Location: 50–249 Employees: The Huffington Post, Symantec, Skype, RebelMouse, Dashlane Major Clients: Manual Testing, Automated Testing, QA Consulting Core Services: $25 — $49 Rate per hour: Website: https://testfort.com/ 25. Global App Testing Global App Testing is known for its customer-oriented approach. Company’s DevOps and Agile teams are in a constantly developing process aimed at improving working process quality and speed. Crowdsourced testing platform for mobile and web apps was created for boosting customers’ development. 2013 Founded: UK 51–200 Location: Employees: Evernote, Facebook, Instagram, Spotify, WhatsUp, LiveSafe Major Clients: Exploratory Testing, Test Case Execution, Mobile App Testing, Web App Testing Core Services: Website: https://www.globalapptesting.com/ 26. DeviQA DeviQA is a team of professionals in Quality Assurance and Testing. With over 10 years of experience and more than 100 clients, the company focuses on effectiveness and delivering reasonably priced Quality Assurance solutions. Transparency is their priority in the process of project teams set up. 2010 Founded: Ukraine Location: 50–249 Employees: Sprinklr, CipherHealth, LykeBox Major Clients: Full-cycle Testing, Automated Testing for Web, Test automation for Mobile, Performance/Load and Stress Testing Core Services: $25 — $49 Rate per hour: Website: https://www.deviqa.com/ 27. Codoid Codoid delivers top-level service providing its customers with a flexible team and quality control procedure during the whole process of testing. The company has been working successfully with companies of different sizes for more than 15 years and applied an integrated approach to its procedures. 2012 Founded: India Location: 50–249 Employees: Companies from different industries Major Clients: Application Testing, IT Strategy Consulting, Custom Software Development Core Services: < $25 Rate per hour: Website: https://codoid.com/ 28. Testrig Technologies Testrig works with the companies of different types and sizes. The company combines high-quality service and cost-effectiveness of the delivery process. Company’s employees do their best to simplify all the software testing processes as well as communication with the customer making it transparent and efficient. 2015 Founded: India 10–49 Location: Employees: Invezza Technologies, SEOSitecheckup, Cloudaeon, Avorra, BoardingSchoolReview, CompanyIQ Major Clients: Web and Mobile App Testing, Performance Testing, Security Testing, Automation Testing, Usability Testing Core Services: < $25 Rate per hour: Website: https://www.testrigtechnologies.com/ 29. iBeta iBeta delivers a wide range of software testing services including mobile testing and performance testing, acceptance testing and security testing. The company aims at customers who would like to outsource their testing quality activities and achieve effective results. 1999 Founded: USA 51–200 Location: Employees: Web Testing, Mobile Testing, Security Testing, Assessability Testing Core Services: Website: https://www.ibeta.com/ 30. UTOR The main goal of UTOR is to meet the customer’s needs. They work with companies of different sizes offering software testing services for the companies who do not have an in-house Quality Assurance department. The company is proud of its pioneering solutions designed for a particular customer. 2016 Founded: Ukraine Location: 10–49 Employees: Round Pegs, Itau, Lift and Squat Major Clients: Automation Testing, Performance Testing, Security Testing, QA audit Core Services: < $25 Rate per hour: Website: https://u-tor.com/

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