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Welcome back to POWER LEADER with our next expert, Alex Song, Founder and CEO of . Coming from the world of earned media relations, I am intrigued by my marketing counterparts and how machine learning is impacting their roles. Proxima The direct-to-consumer (DTC) audience further segmented by those who are iOS users is ripe for disruption. Song and his team have “cracked the code” on the post-iOS 14.5 world pairing proprietary data with machine learning to impact predictive AI in advertising. Let’s jump in. SE:  What innovations are you bringing to your industry? What sets you apart from your competitors? AS: Digital advertising continues to be a massive industry, but Apple’s iOS privacy
updates and skyrocketing Facebook advertising costs are making it much more
difficult for companies to scale and thrive online. More than 60% of iOS users have
opted out of iOS app tracking, which eliminates the signal between advertisers and
consumers. That major shift makes for a punishing advertising environment, with the cost of customer acquisition increasing by 50% over the last two years.  Now companies must spend more for less impressive results. As a DTC brand founder who managed to exit in 2021, I experienced the challenges
that were brewing in the digital advertising ecosystem due to a plethora of cheap
capital and the rising costs of customer acquisition. I started Proxima, an AI
audience technology, in 2022 to help digital businesses navigate these challenges
by providing better targeting and performance across media platforms such as
Google, Meta and TikTok at scale. Using predictive AI, Proxima leverages anonymized, first-party data and more than
55 million unique shopper personas from a network of 13,000 brands to reach new
customers, lower customer acquisition costs and increase ROI on ad spend. SE:  What is a recent win or announcement your company just celebrated? Why does it matter? I’m very excited to share that on April 19, 2023, Proxima to enable increased profitability and performance at scale across major AS: launched its self-service platform advertising platforms. Our clients say best why it matters.  Kasper Garnell, co-founder and CMO of Joe and The Juice said, “Proxima is our unique advantage to prospecting effectively post iOS14.5. Proxima is super easy to use and an incredibly powerful tool for profitable customer acquisition.” Ooshma Garg, founder and CEO of Gobble, reports that “Proxima has been a game-changer for customer acquisition. Their AI consistently finds qualified, high- value subscribers and has reduced our CPA by over 30%, giving us the confidence to scale our ads.” SE:  What are your company’s industry major challenges right now? Privacy updates and sky-high advertising costs on Facebook and Instagram, once the launch pad for thousands of small DTC businesses, are making it increasingly difficult for digital companies to target new audiences and acquire new customers efficiently. AS: Additionally, economic conditions have wreaked havoc on many major tech companies which are bellwethers for the rest of the industry — and capital is in shorter supply and more expensive. This makes cost efficient customer acquisition and establishing profitable unit economics more critical than ever. SE:  What stories aren’t currently being told about your industry that your audience should know? Meta’s Advantage+, a program touted as optimizing full ad campaigns with machine learning, is increasingly tipped in favor of Meta’s big spenders.  In fact, Advantage+ is the beginning of a significant strategic shift for platforms like AS: Facebook and Instagram. Our data reveals that larger brands, with the ability to spend more on Advantage+ campaigns, are reaping disproportionate benefits compared to smaller brands on Meta. More specifically, while Advantage+ campaigns were more expensive across the board, they were 26% more expensive for smaller brands, but only 4.7% more expensive for large brands. We can help digital companies of all sizes overcome this challenge with improved
targeting and more efficient results. SE:  How do you envision your business changing in the next 3-5 years? It’s very hard to predict with any certainty because we must see where macroeconomic conditions take us.  My mantra is to prepare for the worst and hope for the best. During the pandemic there was high demand for digital solutions, which lulled digital marketers into believing they should expect high returns for the foreseeable future. AS: But then the economy changed and Apple’s new approach to app tracking happened. The digital advertising community as a whole also has to ride the wave with the performance and stability of current media platforms (Twitter implosion anyone?) and the emergence of new ones. Our vision as a business is to be the essential growth platform for all digital businesses. In the near term that means optimizing our audience solution and further leaning into AI, one of the most revolutionary technologies we’ve ever seen. In the mid to longer term, we must build a comprehensive product offering that supports the livelihood of our digital customers across all the most important facets of their business health. SE:  What changes do you think are necessary for your industry to stay competitive in current economic times? Keeping pace with AI, for one.  AI is changing the face of business and society — you can’t turn around without reading about OpenAI and Chat-GPT, for example. Predictive AI’s impact on digital advertising will continue to be massive for targeting new high-value customers and scaling advertising budgets profitably. AS: Advertisers need to partner with companies like Proxima that can offer them the right AI tools and techniques. Another thought: I strongly urge my clients to take calculated risks. You must budget for testing — in other words allot small investments to testing new media platforms.  You never know where the next social media arbitrage opportunity will be, so you should test small ad budgets on new entrants to understand their impact on customer acquisition.  You won’t stay relevant if you don’t explore new waters. SE:  What measures has your organization taken to ensure you're driving towards the most important goals? We are a mission driven organization that invests significantly in ensuring alignment of our most valuable assets - our people. Ideas are great but it’s the execution that enables businesses to reach truly remarkable milestones. Our people drive that execution which means prioritizing them above all else. AS: This shows up in the culture we’re building and values we operate within. Culture is not perks or parties, culture is the operating system that your team commits to when leadership isn’t present. We have many important values but two that I emphasize are Transparency and Grit.  We believe deeply in transparency and providing an environment where candid feedback is the norm and company performance is visible to all. We seek out individuals that take extreme ownership over their responsibilities and embrace the grind of startups with levels of grit that are unmatched.  We’re just getting started but it’s so important to ensure that we’re starting with the right people in the right seats.

POWER LEADER: Predictive AI in Advertising with Proxima's Alex Song

Want to know how to become a startup founder? The internet has painted a very unrealistic picture of knowing how to start a business online, or how to build a SaaS startup. I’m a founder myself. I’ve built from scratch. Our startup advisors help SaaS startup founders scale their revenue and bring in more customers - in 90 days. You get to learn directly from founders who’ve built, scaled and sold their own companies for millions. Sparrow When we started, the platform had nothing. It was hard. But I came through. I’m telling you this so you know that my guidelines below come from experience and also from talking with over 50 startup advisors, business mentors, venture capitalists (also known as VCs) and the “aspiring” entrepreneurs. We’ve got fantastic testimonials on our homepage and . wall of love I’m a big fan of creating concise and high-quality articles on entrepreneurial topics. And my signature is bullet points. So let’s dig in. 1. Understand your intention and incentives It’s very easy to think you want to just “start a company” and make millions like every headline you read online. But the reality is tough and only a tiny, tiny, percentage of startups even become profitable enough to sustain themselves. I follow the indie startup scene very closely on and the SaaS products which usually hit $5000MRR (i.e., $5000 of monthly recurring revenue) solve a very specific problem for a niche audience. tiny Twitter Not always of course, but if I listed some of these products, you’d notice that they solve a very specific problem for an audience who wants to fix something that bothers them. So what I mean by this point is that you need to understand you want to build and you want to build it. This takes a long time to understand, iterate, and decide upon and you’ll find yourself revisiting this question every few weeks on your startup journey. what why But it’s important to look inward and be honest with your “why” as this may be the only thing keeping you sane when you’re spending 60 hour weeks building, marketing, and shipping your product - There will be bad days. You will have annoying customers. But the will to move forward will always need to be within you. Being motivated by external factors (like money or fame) in the early days of your venture is a disaster. 2. Founder market fit We’ve all heard of “product-market fit” (i.e., PMF) everywhere on the internet. But to even get close to PMF, you first need to understand if you’re the best fit for the market you’re targeting i.e., founder market fit. There are two things you need to ask yourself for this: 1. Do you really care about the audience you’re building for? 2. Do you truly understand the extreme pain you are trying to solve for your audience? You’ll notice I didn’t touch upon the of building the product. That’s because if you are not building for people you truly care for and if you’re only skimming through the core of their problem, your mind isn’t set on creating anything. Go back to step 1 and re-assess why you even want to “become an entrepreneur”. There’s no shame in being an excellent employee who creates high-quality output. Don’t try to become something your mind isn’t set on. It’s better to laser focus on what you actually and truly care about. how 3. First sell the outcome, then build the how Classic text online give the impression that if you build a good SaaS product as a startup founder, then the “customers will come”. As you probably understand by now, this is 200 miles away from the truth. Here’s what the successful folks in the startup space say the sequence should be: 1. Decide on an audience based on points (1) and (2) above. Ideally, your total addressable market (TAM) must be large so that it’s worthwhile building the product. If you make something that only 20 people in the whole world can bring, you’re going to be making a very small amount of money every month. When I built , over time, I adjusted our messaging to help bootstrapped SaaS founders scale - but initially, our messaging was absurd and I wanted to “help everyone scale”. Sparrow Not a good idea for many reasons. So I niched down to only serve certain kinds of founders - , even then, there are over 10,000 founders I can serve with our reasonable mentorship rates. So yes, niche down to serve an audience but make sure there’s enough potential customers in the space you’re in. but 2. Understand the dire, burning problems they are desperate to get rid off (you usually make money by helping people simplify complex tasks, reducing the time needed to said tasks or making it cheaper to do things). 3. Sell the outcome you wish to bring them and build a waitlist/newsletter list/niche following. You can do this by using simple website builders like Carrd.co - explain what your product will do and have an email intake form on the page. The founder of Carrd btw, is a Sparrow advisor too! Come say hi! 4. Build out a very basic, barebones version of your product (also called an MVP) to see how your target audience reacts to it 5. You can also have a list of beta users who get access to this version of the product for them to test it out and give you their honest feedback. This also allows you to make slight modifications to your offering, decide on a pricing model that is likely to sit well with your audience, upgrade existing features, add features you think are absolutely mandatory, etc. Notice how you should first try and understand your product needs to accomplish. And only after you’ve determined that niche need that your audience is dying to pay for, should you build out an MVP to address that specific issue or problem or pain. Most people do it the other way around. Hence they spend months and hundreds of dollars chasing the wrong tail. what Throughout all these steps, you should be testing to see which marketing channels work best for your target audience and product. Focusing on channels building out a product is crucial because it helps you test to see how you can reach your best customers in the most optimized way possible. As you grow your business and get more customers excited, these channels will change. Today it might make sense to send 20 personalized DMs to your ideal customers to have them test your product, but when you’re at 1000 customers, DM-ing people might make money sense anymore. Which is cool haha. while The point here is to always be marketing - never stop experimenting to see which ways you can best reach your customers in the most effective way. As mentioned in the book “ ” there are 19 marketing channels exactly, which have helped companies reach insanely high numbers of customers. Traction Not all of these 19 will help you - some of these will be more suited to your personal founder skillset and audience, more than others. And as you mature through your product cycle, older channels that once worked wonders might need tweaking or you might have to move on to other channels entirely. It’s hard. But fun. 4. Build, learn, scale Once you’ve satisfied your initial pool of customers and you have the capacity to serve more customers, it’s time to scale. But a lot of things can go wrong when you’re scaling your business. The founders I’ve spoken to have told me the following: 1. “There’s too much to do. Growth is just another big thing I don’t have time for.” 2. “It’s getting more and more expensive to get customers now.” 3. “I’m not sure where to start. SEO? Twitter? Or just 100 cold DMs a day?” Your journey to growing your revenue will be unique. And it does get very hard to know where to start. Here are some recommendations: 1. E.g., If you’re in DTC (Direct To Consumer), go on Twitter and look for successful folks who’ve built and scaled DTC businesses multiple times. Find notable founders in your space and follow their tips! 2. . If you already have a founder network, ask your founder friends to connect you with individuals who may be good mentors to startups. Some people are also Entrepreneurs in Residence (EIR) to different organizations and could potentially give you great advice on how to attract more customers. Reach out to help within your network 3. . This is precisely why I built Sparrow. I spent 6-8 months sending 150 cold emails to find the kindest and most effective startup advisors. They’ve built, scaled and gotten acquired - so they know what it’s like to be a founder and scale a business of your kind. If you’re reading this article and need help scaling, I’ll personally sit down with you to make sure you have what you need. Tap into a mentorship system that has worked for others as well Since we’re talking about scaling, I do want to mention the 19 marketing channels that startups have used so far. You may read more about it in the actual book “ ”. They are as follows: Traction 1. Viral Marketing - my fave 2. Public Relations (PR) 3. Unconventional PR 4. Search Engine Marketing (SEM) 5. Social and Display Ads 6. Offline Ads 7. Search Engine Optimization (SEO) - long term 8. Content Marketing - long term 9. Email Marketing - fun 10. Engineering as Marketing 11. Target Market Blogs 12. Business Development (BD) - hard, but rewarding 13. Sales - you get to meet cool people 14. Affiliate Programs 15. Existing Platforms 16. Trade Shows 17. Offline Events - my jam 18. Speaking Engagements - hell yes 19. Community Building - always day 1 I genuinely hope this article helped you understand the different phases that a person must go through to become a reliable startup founder. It starts with knowing what you truly understand and love → building for people you care about → actively engaging with them to understand their deepest and hardest problems → selling an outcome to them and generating hype for your product or service → starting with a barebones version of your offering → validating the demand for your product → serving your small customer base and making them dangerously happy → scaling and then finally, maybe - if you’re that type - getting acquired! Final inspiration MailChimp, a bootstrapped product that’s close to many of our hearts, actually never took a single dime in fundraising and was recently acquired by Intuit. It’s just one of many stories that bootstrappers love because it reminds us that it’s always day 1 and it’s never too late to start a business you love building and enjoying a great quality of life while you do. I love HackerNoon - reach me anytime! Thanks for reading this! Let me know how I can help. Always an honor to chat with founders. (Btw, I’m very active on and would love to talk about startups, founders, product, growth - anytime. Just DM me anytime. Bonus points if you’re a founder as well, haha.) Twitter

4 Steps To Being a Successful Startup Founder

You might have heard that the San Francisco-Based launched sales in Shanghai earlier this year. Rothy’s expansion to China is a brilliant business move, as they’re one US brand that has a huge potential for success with Chinese buyers. Rothy’s direct-to-consumer (DTC) shoe company What you might be less familiar with, however, is Chinese brands selling directly to American buyers, which is sometimes called factory to consumer (F2C). Manufacturing in China and selling directly to American buyers is a great way to run a profitable DTC business. By cutting out the middleman — like Amazon and — Chinese brands can experience unprecedented success. AliExpress However, when was the last time you heard of an American consumer buying from a D2C Chinese company? It’s rare, but it’s becoming increasingly sought after as Chinese brands wish to elevate their brand value, enter new markets, and become accepted by Western consumers. This article will help describe strategies Chinese D2C companies can explore to enter the US market. Move From the Middle Chinese sellers do unbelievably well on Amazon. With competitive prices and lots of exporting experience, it’s no question why and performing very well on the platform. 40 percent of merchants on Amazon are based in China Amazon has also been working to help merchants based in China sell to American consumers through Amazon. The company has even held several events in industrial areas of China to help show Chinese merchants why they should use the platform. Companies in China that are innovative are starting to realize that instead of selling through Amazon, they can sell and ship their goods to American customers directly. With direct shipping, Chinese companies hope to keep price margins high and cut out the middleman. Additionally, successful Chinese brands think DTC selling to American buyers will keep their information about their customers, the market’s potential and more , such as Amazon. out of the hands of big businesses This makes perfect sense, as Amazon has a history of recognizing and capitalizing on opportunities through expanding into new markets. Of course, there are some learning curves brands have to overcome to make the transition smoothly. Branding and Marketing Are King “Made in China” can have ; this can be especially true when there is no big-name brand serving as an intermediary between the two parties. Companies like Amazon serve as buffers and give American buyers more confidence in what they purchase. a bad reputation with American consumers Luckily, since a Chinese brand can make more selling directly to American consumers, there’s more money for reinvestment. Many successful Chinese companies have taken their increased revenue and hired international (and American-specific) branding agencies to help them convince consumers that buying directly from China is a great idea, specifically if the purchase is coming from their company. Sometimes, rebranding or formulating an American-specific brand for your product is crucial, as American consumers have different tastes and preferences and may respond to different value propositions. We have taken a few Chinese companies into the American market and have consistently started with brand strategy as the focal point for this entrance. We use A/B testing techniques to determine optimal demographics and high-performing value propositions for Americans. You can have a great product that has performed well in China, but if you don’t figure out how to communicate and resonate with American consumers, it will underperform or fail — no matter how big your marketing spend is. Use American Marketing Channels (Properly) American marketing channels are difficult to use and even harder to master. If you want to succeed, you’ll have to develop an in-depth understanding of social media, especially Facebook (if you’re working with a visual product). Facebook Ads Manager doesn’t exist in China, but it’s key to bringing many products to market in the United States. I’ve seen countless Chinese brands struggle with setting up proper ad campaigns on Facebook, compromising portions of their ad budget at the onset of entering the US market. To avoid this problem, you can hire an American marketing firm with expansive knowledge in the space that can quickly help your company gain traction. You can also learn how to use Facebook Ads Manager yourself, but sometimes it’s more cost-effective to hire out for this skill. Understand American Customer Service Americans are picky when it comes to customer service. They expect to easily communicate with companies through email, live chat, by phone and more. Furthermore, when they call a company’s number and someone in a country far away picks up. many Americans are upset Although a Chinese company outsourcing their customer service isn’t a bad idea, it has to be executed properly to work well. For example, even if the China-based company is outsourcing their call center to another country, American buyers have to feel like they’re talking to a United States-based rep who’s knowledgeable and personable. Know the Logistics There are several kinds of English, and if you want to sell in America, you’ll probably want to use American conversational English or at least an international form of English that’s widely understood. That said, making sure your sales materials, product specifications and other company info is written in English Americans can easily read and understand is difficult. I know this sounds trivial, but I have seen countless Chinese companies that try to enter the US market using either grammatically incorrect English or foreign forms of English on marketing materials and communications — even on their website. Hyper-aware American customers immediately notice mistakes, which leads to distrust with the brand and ultimately discourages potential customers from converting. Since your brand is based in China, Americans will meet it with skepticism for many reasons. When Americans buy from a far away place, they want to make sure the company they are buying from is legitimate and trustworthy. If you have numerous spelling errors or phrases on your site that a native American English speaker wouldn’t say, your credibility will decrease. If you cannot execute well on your ad copy, you are essentially wasting valuable dollars that could have otherwise performed if you understood the psychographics of an American consumer. Conversely, materials that are properly written will build trust; they will also help you seem as if you have extensive experience catering to the American audience. Establishing Your Brand How many Chinese brands can you name off the top of your head? Chances are you can name a few, but not nearly as many as you might think. In reality, can name a single Chinese brand. Brand recognition for Chinese brands is low, but it can be overcome. only 6 percent of Americans Lenovo, the computer manufacturing company that was originally named Legend, started in Beijing in 1984. Although the brand is proud of its Chinese heritage, they made it clear from early on that they were a global firm. Lenovo recognized off the bat that Americans question of Chinese brands and their products. So, the brand established a global identity that could appeal to Western consumers. the credibility, ethical production capability, quality and more For example, Lenovo bought IBM in order to sell Americans technologies through a non-Chinese name. When an American buys an IBM computer, the transaction is really with Beijing-based Lenovo. Chinese companies that are looking to succeed today can research and evaluate how past brands from China have established themselves in America. Replicating some strategic moves from other brands who successfully sell to Americans might be one of the keys to taking your DTC brand to a new market. Stay Up to Date On Tariffs President Trump that starting September 1, 2019 there will be $300 billion of new tariffs on Chinese goods. American importers of iPhones, household items, televisions and more will soon need to pay higher taxes on the goods they import from China. recently announced Since United States-based companies will be paying more tariffs, it makes more sense than ever before for Chinese brands to sell directly to consumers. As American companies pay more to import from China, they will likely have to increase their prices to compensate. Sure, larger companies may absorb the costs for a period of time, but at some point they must put a portion or all of the burden on the American consumers. Chinese companies who come in now and start selling to Americans at the ground level will have a competitive advantage in terms of pricing and early-to-market benefits. Changing Tides American DTC brands are selling to Chinese consumers, and it’s about time Chinese DTC brands sell to American consumers. The days of China-just-as-a-supplier should be limited; still, capitalizing on the American market is a highly nuanced opportunity and no easy task. Executing well requires an understanding of the American consumer and marketing channels.

How to Best Take Your Chinese DTC Brand to American Buyers

Let's learn about via these 81 free stories. They are ordered by most time reading created on HackerNoon. Visit the to find the most read stories about any technology. Ecommerce Business /Learn Repo 1. Share Your #Ecommerce Story and Win from $1,000! This writing prompt is for the eCommerce enthusiasts - from developers and architects to product managers, engineers and more! 2. Headless vs. Composable Commerce: And the eCommerce Oscar Goes To... Composable Commerce Is Headless Commerce On Steroids 3. The Online Shopping Trends of the Future How will eCommerce look in a few years? Discover the future trends of the industry and transform your online business! 4. How to Start a Dropshipping Business on Walmart Are you thinking of dropshipping on Walmart? Here are five pieces of advice before you start. 5. Believing in the Power of Ideas: Startup Interview With Paul Wilcox Co-founder of The Hatchit Marketplace talks about their buy and sell platform for online businesses and why they are excited about the benefits of AI. 6. The Most Promising eCommerce Business Ideas for 2022 Considering the demand and opportunities to expand here are the top eCommerce business ideas to start with in the year 2022. 7. How AI Can Help eCommerce Survive and Thrive in 2023 Has eCommerce become AIcommerce already? 8. How to Leverage Predictive Analytics in Your eCommerce Businesses Predictive analytics is able to predict which customers are most likely to churn or which products are most likely to be returned. Here are 6 other use cases. 9. 2022's Top 5 eCommerce Website Design Trends In this article, learn about the current best web design trends to keep your eCommerce website ahead of the competition. 10. Improving eCommerce Product Discovery with Recommendation Engines Find out how eCommerce stores can improve product discovery for customers with the power of AI-enabled recommendation engines. 11. 5 Steps To Build Your Dynamic Pricing Engine With the emergence of online platforms, B2B businesses have had to reconsider their pricing strategies. But, these same technologies help the organizations create dynamic B2B pricing models that bring substantial profits if implemented correctly. For example, an integrated sales and B2B pricing software can help sales reps negotiate with customers and reduce the processing period. 12. Technology Has Led to the Boom of DTC E-Commerce; Here’s How to Take Advantage The very nature of the internet has drastically changed the way startups try to reach their customers, with many e-commerce brands deciding to bypass traditional resellers entirely so they can have greater control over their customer experience. 13. 3 Common Misconceptions of Running an E-commerce Business for First-Time Entrepreneurs Three common misconceptions about running an e-commerce business and their corresponding realities. 14. Machine Learning: Role in Pricing And Inventory Optimization If you want to make the right pricing and inventory decisions, then an AI-powered analytical solution is your best investment. Here’s why. 15. How the Implementation of AI in E-commerce can Boost Your Business This article is about the benefits of artificial intelligence in eCommerce. It provides a futuristic approach to artificial intelligence in e-commerce business. 16. eCommerce Marketing: Actionable Tactics to Drive More Sales eCommerce marketing strategies help companies in driving traffic to their platform, eventually converting it into paying customers. Read more on the blog. 17. Bricks-and-Clicks, or Why Omnichannel Is the Future of Retail In-store and online retail have always stood in passive opposition to each other, but in the first quarter of 2019 this confrontation took an especially dramatic turn. Multiple mass media outlets published articles with agitated headlines like “It's Official: "Clicks" Have Topped "Bricks" (CBS News) or “Online Shopping Overtakes a Major Part of Retail for the First Time Ever” (CNBC), which proclaimed the final surrender of bricks to clicks. 18. How Bearbottom is Rising Above E-Commerce Challenges 4 keys to having your brand stand out in DTC and eCommerce. Rise above the challenges of ecommerce with customer experience, team, and technology. 19. The History and Perks of Third Party Logistics Software in Warehouse Management 3rd Party Logistics Software can be a powerful tool in managing your online business by consolidating much of the logistics under one easy-to-use site. 20. Can Your Team Be as Powerful as the Justice League? Surround yourself with people much smarter than you, keep them happy, take care of them, let them know that you see them as important, amazing people, and they 21. Tracking the COVID-19 Impact On E-commerce Companies As all of us are trying to fight against the fear of the COVID-19 pandemic, there has been a lot of talk in the e-commerce industry about the imbalance of meeting the demands of consumers for groceries and other essentials. Many families in America, India, and Europe are trying digital e-commerce services for the first time. 22. How 3PL is Changing eCommerce Supply Chain Dynamics Outsourcing supply chain and logistics to the 3PL providers have proved to be helpful for businesses. They offer various services for improving processes, risks mitigation, and saving resources. 23. 6 Marketing Strategies to Win Back Abandoned Cart Users Practical marketing techniques to bring back abandoned cart users 24. The Digital Shopper: 4 Retail Tech Trends That Will Stay Post-Pandemic Retailers are perfectly poised to adapt with ease as we move into a post-pandemic world, having experienced such a necessary yet dizzying acceleration in digital transformations over the past year. 25. 5 Ways Conversational Commerce Can Help Your Business Conversational commerce (or conversational marketing) is a marketing method that allows brands to strike a conversation with their consumers via chat apps 26. Price APIs: The Steps for Driving Successful API Strategy Implementing a successful price API strategy can be highly beneficial. Organizations want to capitalize on the price API market and drive innovation & revenue. 27. Hyperlocal Marketplace Platform: How Does the On-Demand Hyperlocal Delivery Model Work? Customers have gained enough experience with online shopping. Their expectations keep increasing day by day. Now all they expect is to have a fast delivery. This is assured only by the hyperlocal delivery business model. 28. An Introduction to Selling Multichannel: 5 Essential Tips Multichannel retail or eRetail is selling through more than one channel (such as your website or on eBay) and getting your products in many different places. Often the easiest way is to get onto various marketplaces, such as Amazon or Fruugo. 29. Online Retail Innovation: Here's What 2021 Has In Store For Payments After The Digital Boom In 2020 The significant shift towards online shopping has been accompanied by the increasing adoption of digital payments. 30. How Big Data Can Help Personalize Your Ecommerce Store Data is everywhere. Every single detail you have ever provided online – from your address to the advertisements you’ve clicked on –is stored by browsers and applications. 31. Pro Tips for an Outstanding eCommerce Website Design Want to design a perfect ecommerce website that helps score sales? Here are some pro tips that will help you. 32. 11 Reasons To Build Your Next E-Commerce Websites On Shopify 11 Reasons Why Shopify Web Designers Love To Build E-Commerce Websites On Shopify including the theme store, customization, and more. 33. How Artificial Intelligence Backs Up eCommerce Businesses to Grow 10X Faster Futuristic eCommerce trend alert! AI has been used to improve the shopping experiences of consumers and improve the efficiency of retail operations. 34. 5 Quick Tips To Boost Your Ecommerce Sales Learn the top five methods that you can use to quickly boost your ecommerce sales. 35. How to Use Intent-Based Promotions to Drive E-commerce Revenue This article is aimed at business owners and marketing professionals looking to advance their customer engagement and sales strategies. 36. 2020's Two Best Magento Extensions to Boost Store Sales Magento is the most popular platform that offers huge flexibility and extensive support to merchants all over the globe to grow their online business. 37. E-Commerce Dropshipping: The Risks As the owner of My Small Store, I receive many requests to dropship our luxury handbags. I feel honored, yet, I decline all of the requests. Let me explain the risks associated with E-Commerce Dropshipping. 38. Sofary Lighting Founder on Why Staying Close to Technology Is the Key to Success Part-time entrepreneur leads a successful company to 567th on the INC. 5000. How did he do this and how did technology play such a big roll? 39. Using the Magento eCommerce Stage to Grow Your eCommerce Business Want to start your eCommerce business in 2022? Here is the detailed checklist of how Magento will help you to grow your e-commerce business. Must read! 40. Deep Dive: Is Maropost a Better Alternative to Shopify? In the e-commerce realm, Shopify has long dominated as a key player, becoming nearly synonymous with online retail. 41. How to Turn Your E-commerce Site into a Profitable Venture Many people start ecommerce store but only a few succeed. In this article we have mentioned actionable tips to achieve your marketing and sales goals. 42. Digital Platforms or Digital Products | An Entrepreneur’s Dilemma Digital platforms and digital products are two of the biggest e-commerce developments. They are used by entrepreneurs to increase their brand's reputation and b 43. 7 Things Ecommerce Businesses Should Do to Maximize Customer Engagement Maximizing customer engagement is a core goal for any ecommerce website. You want to make as many sales as possible in as little time as possible. 44. Avoiding The Last-Mile Delivery in E-commerce Businesses The term Last-mile delivery refers to the last stage in the order delivery process. Here, the order is transported from the distribution facility to the customer’s location. It is the most crucial stage for an eCommerce business to ensure a good shopping experience and eCommerce fulfillment. 45. How Headless Commerce Can Improve Customer Experience Do you know how does headless commerce improve customer experience? Here, we explained 4 benefits of why headless commerce is better for customer experience. 46. Top 10 E-commerce Website Designs for 2020 What pulls customers to an E-commerce store? 47. The Future of E-Commerce: The Top 5 E-Commerce Trends in 2021 As E-commerce is rising rapidly and drastically, it is also changing repeatedly. To stay in touch with the changes, here are the hottest 2021 E-commerce trends. 48. Benefits of Migration to Latest Magento Version It has been officially announced that Magento 1 rounded off its support on June 20, 2020, which means that new features and updates are no longer delivered for this edition of the platform. How will it affect your business? Staying with Magento 1, you are likely to experience: 49. The Impact of AI in Demand Generation is Exemplary. Here’s all You Need to Know About it. AI does all three of these and generates more demand for B2B businesses. If you wish to dig in & know more about using AI in eCommerce read this article. 50. Best eCommerce Marketplace Platforms to Start An Online Business in 2022 I’ve created a list of top eCommerce platforms that you can consider to start your business, and if required, conduct an in-depth research. 51. Unstoppable Future of eCommerce Business (Survey) E-Commerce is a versatile business opportunity. It is a trend that changes with time. Therefore, a business needs to cope up with changes in e-commerce to grow sales. There are too many eCommerce businesses mistakes to avoid that everyone has to learn. 52. Amazon's Financial Future: Expansion Plans, Leveraging AWS, and Investment in Customer Loyalty Amazon reports slower-than-expected Q4 growth, but Prime and AWS boost revenue. The company removed 18000 job roles but aims for long-term growth. 53. From Mad Scientist To Bruce Wayne: A Founder's Fight To Protect The Mind MUD\WTR is a disruptor in the anti-caffeine and pro-mushroom movement. An underdog up against significant dominance and entrenched cultural norms. 54. Using Shopify 2.0 to Build a Successful Online Store Selecting a suitable platform to establish your online business is a monumental effort in the world of E-commerce. 55. How to Monitor a Bagisto e-commerce in Real-Time using Inspector Hi I'm Valerio, software engineer from Italy and CTO at Inspector. 56. Is it Time for Small Businesses to Go Online or is it Too Late? With our store in that cool neighborhood strip-mall, no local competition, and lots of foot traffic, life was good, and many couldn’t see the need for a fully implemented online commerce. 57. 5 Marketing Techniques to Increase Sales For Your New Ecommerce Business in 2021 Starting an Ecommerce Business in 2021? Check out these top 5 ways to market your newly formed Ecommerce Business and get to your first 500 Customers. 58. Why eCommerce Sites Need Background Checks Formal credit checks are typically associated with scenarios such as creditworthiness, insurance, employment/pre-employment screening, tenant screening, firearms purchases, and due diligence before business decisions. Interestingly enough, less-formal public records reports are used in many unconventional ways to navigate through the new normals brought on in the post-pandemic world. 59. 5 Easy Ways to Optimize Your Checkout Process Converting a user to a customer isn’t easy. So why lose them because of an optimize checkout process? 60. The Fine Balance Between Internal Product Vs. Customer-Facing - Tales From a Software Engineer Get the inside outs of working as a software engineer on internal products
vs customer-facing application for e-commerce companies in this 1950+ word post. 61. Shopify vs. BigCommerce: Which is the Better Platform for 2022? BigCommerce and Shopify are two of the most popular e-commerce platforms on the market. The question is: which one will be better in 2022? 62. 6 Effective Tips For Content Creation in eCommerce Businesses Any e-commerce business has lately realized the importance of building a robust social media presence. And that is achieved primarily by creating quality content. However, other avenues such as e-commerce business websites or video platforms can thrive through creative and engaging content. 63. How Product Reviews Encourage Customer Conversations Learn Why analyzing customer insights from product review data can help companies make better strategic decisions 64. Challenges Facing an eCommerce Startup, And How To Overcome Them Challenges Facing an eCommerce Startup, And How To Overcome Them 65. 9 Proven Steps To Optimize eCommerce Product Pages That Sell The best eCommerce product pages will not only convert at rates significantly higher than standard conversion rates but also increase the average value of the purchase by ensuring that the prospects are well-informed and engaged. 66. How to Easily Install Magento on Your Server Do you want to launch your online store project using the Magento CMS? Discover our complete tutorial on installing and configuring Magento on a server. 67. What Your Customers Want out of your eCommerce Store? It’s not always an easy job to run an eCommerce store. There are different B2C and B2B relations involved. You have a store to set up, products to upload, a business to promote, orders to fulfill, payments to manage securely. 68. Establishing Order is Profitable Product catalogs play a vital role in improving the user's overall experience, especially when it comes to eCommerce businesses. 69. Magento Development for Business Owners: 5 Questions to Ask Building an ecommerce business with Magento is a challenge, but an exciting one. This sophisticated PHP-powered platform requires a deep web development expertise but, as ecommerce developers at Iflexion admit, this pays off with top-of-the-line results apart from having a modern, self-sufficient webstore. To lead a Magento project to success, business owners need to meticulously analyze their goals and match them with what Magento has to offer. 70. 7 Effective Ways to Boost Your eCommerce Business with Helpdesk 7 powerful ways to boost your eCommerce business. Customer support is crucial to retaining customers and earning loyalty to eCommerce Business. 71. PPC Prep for the Holidays: Google Shopping Ads Features To Use For Your Shopify Store The partnership allows Shopify stores to directly link to Google ads, simplifying merging product inventory and payment options between Shopify and Google. 72. How Can an API-Based Web-To-Print Solution Benefit E-Commerce Businesses? Successful integration of a W2P solution can help an organization in various ways. First, it allows their clients and prospects to place orders quickly and easi 73. How to Create A Ecommerce Website like Ebay: Features & Business Model How does eBay work? The question raises many entrepreneurs and also who plan to set up businesses like eBay. Here the detailed guide before start like eBay. 74. How to Use Facebook Lookalike Audiences to Grow Faster Online Phew. Maybe you’ve moved your small business online, either with some landing pages or an ecommerce store. You’ve started building an email list of customers that want to hear about your latest offers. Maybe you’ve even set up Google Ads to advertise to people who are searching for what you’re selling. 75. Our Outreach Setup That Grew an E-Commerce Store to 2.5M ARR [How We Did It] This article is a step-by-step guide on how to get quality data, set up your email accounts, and follow up at a scale of 100k emails per day with a 95% inbox rate. 76. 3 Factors To Consider When Evaluating Private Label Manufacturers In this article, we’ll cover the three areas to focus on when choosing a private label manufacturer to work with. They are Communication, Testimonies & Pricing. 77. Social Commerce Has Taken China By Storm: Why not India? Social commerce is the fastest-growing segment within the relatively mature e-commerce segment in China. Pinduoduo does almost $145B in annual GMV on top of sales by Alibaba and JD. 78. How to Sell Goods Online: 6 Tips to Prepare for the 2021 Holiday Shopping Season With Q4 underway, now is the time to prepare your online ecommerce store for the 2021 holiday season. Here are a few things you can do to be ready. 79. 21 Important KPIs to Leverage to Optimize Your E-Commerce Sales The last two years has accelerated the growth of the E-Commerce sector. With such rapid growth, finding the right KPIs is a challenge that many businesses face. 80. From Selling Drugs to Delivering Panties by Drone: How to Hack E-Commerce in 2022 In his book ‘What the Dormouse Said’, John Markoff mentioned ARPANET as the seminal act of e-commerce. 81. Top 30 Ecommerce Development Companies in 2020 Ecommerce is not the future of retail—it is its reality. According to a Pew Research Center survey, eight in ten Americans prefer shopping online, which means that online stores have become a powerful tool in the hands of go-getting business owners. This fact means that the idea of opening your own online store is not bad at all. Thank you for checking out the 81 most read stories about Ecommerce Business on HackerNoon. to find the most read stories about any technology. Visit the /Learn Repo

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