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In recent years, token rewards have become a popular mechanism for incentivizing various behaviors, ranging from participation in online communities to driving specific actions within decentralized networks. However, despite their widespread adoption, token reward systems often encounter significant challenges and criticisms. From issues of sustainability to concerns about fairness and effectiveness, several key problems need to be addressed. In this article, we'll explore what's wrong with token rewards and propose potential solutions to mitigate these issues. One of the fundamental criticisms of token rewards is their often speculative nature. Many tokens lack intrinsic value beyond their utility within a specific ecosystem. This can lead to volatility and instability, making it difficult for participants to rely on them as a consistent incentive mechanism. Token reward systems can incentivize short-term behavior at the expense of long-term sustainability. Participants may prioritize actions that yield immediate rewards rather than contributing to the overall health and growth of the ecosystem. In some token economies, a small number of participants or entities may accumulate a disproportionate amount of wealth, leading to centralization and inequality. This concentration of tokens can undermine the decentralization ethos that many blockchain projects aim to achieve. That said, several platforms have worked to fix what they believe to be a fundamental challenge with token rewards in crypto. LIX, a loyalty management system, is one such name. And we spoke with Andrew Doxsey — CEO and Co-Founder — to understand the vision for the platform going forward. 1. What primary challenges are you looking to solve with LIX? Loyalty programs are often fragmented, inflexible, and offer limited value, particularly in the realm of tokenized reward systems. We address these issues by providing real-world utility and sustainable value. For example, our tokens are utilized for rewards in partnership with some of the world's leading brands, enabling users to redeem tokens for a wide range of products and services beyond the niche Web3 ecosystem. Currently, our community members can shop on affiliate platforms like ComAve, which offers shopping experiences both in-store and online with major football clubs, and redeem rewards for future purchases at popular retailers such as Amazon, Adidas, Starbucks, and H&M, among others. This approach enhances the intrinsic value of LIX, making it a more stable and reliable incentive for long-term participation and growth in the loyalty program. Many consumers are part of multiple loyalty programs, each with its own rules and rewards. In the future, our plan is to integrate these programs into a global loyalty coalition model. This model will allow thousands of brands and various sports communities to interact within a unified space. Here, loyalty rewards can be earned and redeemed in a fair and transparent manner, facilitated by smart contract-driven automation. 2. What are the platform’s unique solutions, and how do you envision it working? We leverage blockchain to redefine loyalty programs by ensuring seamless interoperability and efficient management through smart contracts. These features are crucial for reducing the complexity typically associated with blockchain-based operations, making it user-friendly even for those without prior blockchain knowledge. By automating the creation and management of digital wallets and transactions, the typical barriers to entry for users and merchants can be avoided. This simplicity is crucial for ensuring widespread adoption and proved especially effective in boosting fan engagement during large-scale sports events, as experienced at the FIFA World Cup fan zones in 2022. There, our tokenized loyalty solution was implemented across over 300 restaurants, where fans benefited from the real-time settlement of loyalty points. Participating merchants also enjoyed reduced administration usually associated with the reward reconciliation. 3. What strategies for scaling are you looking at? How do you believe the market will perceive LIX? We aim to enhance our platform's capabilities and extend our reach within and beyond the sports sector. Following on from our track record with European football clubs, our growth strategy includes deepening existing partnerships and exploring new ones in diverse fields such as cricket in Asia, and basketball, American football, and ice hockey in the US. In recent years, Starbucks has been at the forefront of loyalty programs, enabling customers to earn and manage rewards through their mobile apps while using data analytics to tailor offers to individual preferences. The integration of purchases with point accumulation gives a logical and consumer-friendly approach. We aim to extend this advanced loyalty concept by offering a platform that hundreds of brands can utilize, especially those that lack the technical resources to develop such initiatives independently. We believe the perception is one of innovation and significant potential impact in reshaping how loyalty is conceived and executed globally. 4. Does it work with gaming alone? Or are there alternative use cases? No, LIX rewards are not confined to any specific industry. Our platform's architecture supports a range of applications across multiple industries, highlighting the versatility through API integrations across various business models, from retail to food service. For example, our integration with POS systems like Tamias and Spectrum Performance allows customers to earn rewards by scanning their receipts. This feature will be utilized again at the Copa America fan zones this summer in the US. Additionally, our collaborations with sports fan engagement platforms such as ComAve, in partnership with clubs like AC Milan, AFC Ajax, and Crystal Palace, demonstrate how our features can engage sports fan communities effectively. ​​ The "Fan Photo Challenge" is a social media engagement campaign designed to boost fan interaction and brand loyalty by encouraging fans to post themed photos in support of their favorite team or brand. Participants will use designated hashtags and tag the brand's official account to earn points in their loyalty program, with additional points awarded for posts that achieve significant likes, shares, or comments. ​​Incorporating rewards into user experiences can significantly enhance engagement and motivate participation across diverse platforms. From educational achievements and fitness goals to community service and customer feedback, rewards such as discounts, recognition, and virtual goods incentivize desired behaviors. By strategically implementing rewards systems, organizations can boost long-term engagement, create loyalty, and drive continuous interaction in sectors ranging from healthcare and sustainability to corporate settings and public transportation. 5. How do you believe the future of blockchain gaming will play out going forward? As awareness and understanding of blockchain technology expand, we anticipate that more gamers and developers will embrace blockchain gaming, leading to its broader adoption across the industry. The play-to-earn model is particularly appealing as it allows players to earn real-world value through in-game activities. With the increasing adoption of virtual gaming spaces and mixed-reality headsets, we expect the gamification of everyday activities to offer rewards, further blurring the lines between gaming and real-world value. Conclusion At the end of the day, token rewards remain a critical part of any project’s engagement strategy. And as products look to optimize their reach, everyone expects them to play a continually critical role going forward. In recent years, token rewards have become a popular mechanism for incentivizing various behaviors, ranging from participation in online communities to driving specific actions within decentralized networks. However, despite their widespread adoption, token reward systems often encounter significant challenges and criticisms. From issues of sustainability to concerns about fairness and effectiveness, several key problems need to be addressed. In this article, we'll explore what's wrong with token rewards and propose potential solutions to mitigate these issues. One of the fundamental criticisms of token rewards is their often speculative nature. Many tokens lack intrinsic value beyond their utility within a specific ecosystem. This can lead to volatility and instability, making it difficult for participants to rely on them as a consistent incentive mechanism. Token reward systems can incentivize short-term behavior at the expense of long-term sustainability. Participants may prioritize actions that yield immediate rewards rather than contributing to the overall health and growth of the ecosystem. In some token economies, a small number of participants or entities may accumulate a disproportionate amount of wealth, leading to centralization and inequality. This concentration of tokens can undermine the decentralization ethos that many blockchain projects aim to achieve. That said, several platforms have worked to fix what they believe to be a fundamental challenge with token rewards in crypto. LIX, a loyalty management system, is one such name. And we spoke with Andrew Doxsey — CEO and Co-Founder — to understand the vision for the platform going forward. 1. What primary challenges are you looking to solve with LIX? Loyalty programs are often fragmented, inflexible, and offer limited value, particularly in the realm of tokenized reward systems. We address these issues by providing real-world utility and sustainable value. For example, our tokens are utilized for rewards in partnership with some of the world's leading brands, enabling users to redeem tokens for a wide range of products and services beyond the niche Web3 ecosystem. Currently, our community members can shop on affiliate platforms like ComAve, which offers shopping experiences both in-store and online with major football clubs, and redeem rewards for future purchases at popular retailers such as Amazon, Adidas, Starbucks, and H&M, among others. This approach enhances the intrinsic value of LIX, making it a more stable and reliable incentive for long-term participation and growth in the loyalty program. Many consumers are part of multiple loyalty programs, each with its own rules and rewards. In the future, our plan is to integrate these programs into a global loyalty coalition model. This model will allow thousands of brands and various sports communities to interact within a unified space. Here, loyalty rewards can be earned and redeemed in a fair and transparent manner, facilitated by smart contract-driven automation. 2. What are the platform’s unique solutions, and how do you envision it working? We leverage blockchain to redefine loyalty programs by ensuring seamless interoperability and efficient management through smart contracts. These features are crucial for reducing the complexity typically associated with blockchain-based operations, making it user-friendly even for those without prior blockchain knowledge. By automating the creation and management of digital wallets and transactions, the typical barriers to entry for users and merchants can be avoided. This simplicity is crucial for ensuring widespread adoption and proved especially effective in boosting fan engagement during large-scale sports events, as experienced at the FIFA World Cup fan zones in 2022. There, our tokenized loyalty solution was implemented across over 300 restaurants, where fans benefited from the real-time settlement of loyalty points. Participating merchants also enjoyed reduced administration usually associated with the reward reconciliation. 3. What strategies for scaling are you looking at? How do you believe the market will perceive LIX? We aim to enhance our platform's capabilities and extend our reach within and beyond the sports sector. Following on from our track record with European football clubs, our growth strategy includes deepening existing partnerships and exploring new ones in diverse fields such as cricket in Asia, and basketball, American football, and ice hockey in the US. In recent years, Starbucks has been at the forefront of loyalty programs, enabling customers to earn and manage rewards through their mobile apps while using data analytics to tailor offers to individual preferences. The integration of purchases with point accumulation gives a logical and consumer-friendly approach. We aim to extend this advanced loyalty concept by offering a platform that hundreds of brands can utilize, especially those that lack the technical resources to develop such initiatives independently. We believe the perception is one of innovation and significant potential impact in reshaping how loyalty is conceived and executed globally. 4. Does it work with gaming alone? Or are there alternative use cases? No, LIX rewards are not confined to any specific industry. Our platform's architecture supports a range of applications across multiple industries, highlighting the versatility through API integrations across various business models, from retail to food service. For example, our integration with POS systems like Tamias and Spectrum Performance allows customers to earn rewards by scanning their receipts. This feature will be utilized again at the Copa America fan zones this summer in the US. Additionally, our collaborations with sports fan engagement platforms such as ComAve, in partnership with clubs like AC Milan, AFC Ajax, and Crystal Palace, demonstrate how our features can engage sports fan communities effectively. ​​ The "Fan Photo Challenge" is a social media engagement campaign designed to boost fan interaction and brand loyalty by encouraging fans to post themed photos in support of their favorite team or brand. Participants will use designated hashtags and tag the brand's official account to earn points in their loyalty program, with additional points awarded for posts that achieve significant likes, shares, or comments. ​​Incorporating rewards into user experiences can significantly enhance engagement and motivate participation across diverse platforms. From educational achievements and fitness goals to community service and customer feedback, rewards such as discounts, recognition, and virtual goods incentivize desired behaviors. By strategically implementing rewards systems, organizations can boost long-term engagement, create loyalty, and drive continuous interaction in sectors ranging from healthcare and sustainability to corporate settings and public transportation. 5. How do you believe the future of blockchain gaming will play out going forward? As awareness and understanding of blockchain technology expand, we anticipate that more gamers and developers will embrace blockchain gaming, leading to its broader adoption across the industry. The play-to-earn model is particularly appealing as it allows players to earn real-world value through in-game activities. With the increasing adoption of virtual gaming spaces and mixed-reality headsets, we expect the gamification of everyday activities to offer rewards, further blurring the lines between gaming and real-world value. Conclusion Conclusion At the end of the day, token rewards remain a critical part of any project’s engagement strategy. And as products look to optimize their reach, everyone expects them to play a continually critical role going forward.

What Is Wrong With Token Rewards And How to Fix It

Women in Tech Interview with MK Marsden, Chief Revenue Officer at Revscale

রেভস্কেলের প্রধান রাজস্ব কর্মকর্তা এম কে মার্সডেনের সাথে টেক সাক্ষাত্কারে নারী

Women in Tech Interview mit MK Marsden, Chief Revenue Officer bei Revscale

Entrevista de Women in Tech con MK Marsden, directora de ingresos de Revscale

Entretien de Women in Tech avec MK Marsden, directeur des revenus chez Revscale

रेवस्केल के मुख्य राजस्व अधिकारी एमके मार्सडेन के साथ तकनीकी साक्षात्कार में महिलाएं

技術分野の女性たち Revscale 最高収益責任者、MK Marsden 氏へのインタビュー

Revscale의 최고 수익 책임자인 MK Marsden과의 Women in Tech 인터뷰

Entrevista Women in Tech com MK Marsden, diretor de receita da Revscale

Интервью Women in Tech с М. К. Марсденом, директором по доходам Revscale

Teknoloji Sektöründe Kadınlar Revscale Gelirler Direktörü MK Marsden ile Röportaj

Cuộc phỏng vấn Phụ nữ trong lĩnh vực Công nghệ với MK Marsden, Giám đốc Doanh thu tại Revscale

科技界女性专访 Revscale 首席营收官 MK Marsden

is none other than a series of low-cost highly effective marketing experimentations done repeatedly until you find the strategies that work. Growth Marketing Here is a list of that have worked for me that I invite you test out in 2023. 6 growth marketing strategies Growth Marketing Strategy #1 - YouTube Content Marketing As per Oberlo, , right after Google. YouTube is the world's second biggest search engine Most startups are generally intimidated when it comes to creating YouTube Content, primarily because they think they'll have to compete with creators along the lines of Mr. Beast. But that's not the case. As of now, the YouTube content delivery system consists of 3 algorithms: The Home Feed. The Shorts Feed. The Search Feed. One of the lowest-hanging fruits out there is getting your content to rank on both high & low intent keywords of the so-called search feed. Here's how I did it: I run a Growth Hacking Course ( ) and a Lead Generation Agency. Growth Hacking Bootcamp Throughout the past couple of years, since November 2017, YouTube has been an essential part of my client acquisition strategy. To this day, videos that I created years ago, still bring me an influx of leads, clients & community members. The only investment required from my side was some keyword research, and a few hours to record & edit the content. The strategy is simple: Identify high volume - low competition keywords using tools like & to understand what content is worth ranking for. VidIQ Google Trends Create videos around those keywords. Edit the videos. Create some appealing thumbnails using tools like Canva or Adobe Photoshop. Post your videos onto YouTube. Rinse & Repeat. Do this process enough times, and after several weeks to months, enjoy the benefit of YouTube traffic converting on your website. What's great about this, when compared to ad spend, is that YouTube traffic is continuous. Post something on LinkedIn & Twitter and it's off the feed within 48 hours. Positioning something on Youtube, however, lets you take advantage of what's called evergreen content - content that's positioned to never die out. Growth Marketing Strategy #2 - TikTok Content Marketing TikTok is among the most generous platforms out there when it comes to giving new creators a worthwhile number of views & overall engagement. Just about anyone can roll up on TikTok with a fresh account and become the next influencer if they dedicate the right amount of time & consistency necessary. But there's a catch. They need to understand & adhere to some best practices. This applies EVEN MORE to companies looking to generate both revenue & targeted traffic from TikTok. The issue with most companies & entrepreneurs getting on TikTok today is that THEY THINK they can just post content on anything and have it pop off. But that's not the case. Here's how you can do it right: Successful "TikTok-ers" follow several best practices when it comes to creating content that's positioned for at least some form of virality. Firstly, they understand the limitations of the TikTok algorithm. They know it's good, but they also know that it'll be unable to connect SUPER SPECIFIC content with a large audience. An example of content that TikTok can easily connect to an audience is content like: How to make money as a teenager. How to file your taxes. How to cook risotto. How to find a partner. The issue is though that most people attempting to become TikTok Content Marketers create content that's way too niched, giving the algorithm a very hard time when it comes down to pairing your content with an audience that may be interested in what you have to show. An example of hyper-niched content: How to generate leads for the accounting industry In this example, TikTok must not only find individuals that are interested in lead generation, but also people interested in generating them in the accounting industry. In addition to the above, most people also give up after pumping a few hyper-specific videos that: Are not subtitled. Have no hook within the first 3 seconds of the video to capture the attention of the viewer. Have no overlay content on top of the core video to make the video more appealing. Have no background music. Do not educate, amuse, or intrigue the audience. So the real question is, why should TikTok give you views, engagement & traffic when you can't even get the basics right? It shouldn't. It should instead prioritize the content creators that understand & follow the best practices of the platform. Growth Marketing Strategy #3 - Community Building Communities are some of the biggest Growth Marketing hacks any company can employ regardless of the year they're in. Communities can be built around entertainment or information and can be hosted on a variety of platforms. The thing with online communities though is that they require time & manpower. But once you get it right, you have a huge asset in your growth marketing arsenal. Here's how I did it: I built my own communities using both WhatsApp & Facebook Groups as hosting platforms. The process was simple. I identified where my target market lies and launched numerous outreaches across both LinkedIn & Reddit inviting fellow marketers & growth hackers into our growth hacking communities. The invitation was very simple, I simply invited them to a free community where they can network & learn FOR FREE from marketers & entrepreneurs from a wide array of industries. Many joined, and many didn't. Once I hit a good number of initial people in the community, I not only started engaging with them daily, but I also started creating relevant content for them related to the topic of the community (in this case Growth Hacking). This helped develop somewhat of a business flywheel, where I: Created a community. Created content for the community to help keep it engaged & lively. Added a join our community call to action on all the content I produced for the community. Had more people join the community from platforms like YouTube, LinkedIn & TikTok. More content. More community. And so on. Having your own community means that you have your own target market within our own distribution channel which you can market to at any time whatsoever without having to spend any additional ad spend whatsoever. Additionally, it also gives your prospects the ability to go through a successful buyer journey and engage with your brand/offer FREELY until they're ready to buy or commit to you. What I mean by this is that not everybody is ready to buy from you today. Some people are just interested in learning about what you're offering. If you have a community, they can join it, spend a few days interacting both with your brand and other community members, increase their level of trust to you/your brand. If they successfully go through this buyer journey whilst being in your community there's no doubt whatsoever that you'll be in their top 1% of preferred vendors as they trust you and know you. ALREADY BUILD A COMMUNITY. Or at least try to. Growth Marketing Strategy #4 - TikTok Ads TikTok has been growing at an alarming rate over the past couple of years. As a matter of fact, it's been growing so alarmingly fast that majors companies like Instagram and Youtube felt threatened to the extent that they even had to launch their own variation of a short-form content feed. This led to Instagram & Facebook launching Reels, and Youtube launching what's known as Youtube Shorts. Direct copycat variations of TikTok. Everybody knows this, but what most companies seem to be forgetting is the TikTok Ad Platform. Here's how I took advantage of it: One of the latest tests that I'd run for both the agency & the Growth Hacking Bootcamp is to test whether I'd be able to generate leads at a cost-effective rate within the Solar Installation industry at a cost-effective rate. TikTok was one of the platforms that I wanted to test running ads for quite a while, so I thought why not test out this offer on the TikTok audience? And so I did. I created a quick script for the TikTok Ad itself. I made sure that my script included a hook & a pitch to follow it. I went on Fiverr to hire a paid spokesperson specifically for TikTok Ads. I sent them the script. They sent me over the raw video of them saying exactly what I want them to say. I opened up the raw video in Premiere Pro, subtitled it, and added some relevant b-roll content and some dynamic background music from Artlist.’ And voila, that was my TikTok Ad. I then opened up the TikTok Ad Manager, uploaded my ad, connected to my ad account (the software that would push the leads from TikTok to a Google Sheet via API), and set the ad to run on a budget of €30 a day for a few days targeting men & women within the UK aged between 35 to 55. LeadsBridge The result? 7 leads of people interested in installing solar within their households for a total spend of 250. Total CPL of €35. TikTok is definitely an ad platform worth checking out. Growth Marketing Strategy #5 - Cold Email Automated Outreaches Automated Cold Email is one of the most cost-effective B2B & B2C marketing strategies out there. And yes, it's applicable to the B2C sector too when you're aim is to onboard influencers & celebrities that are going to promote your product to their audience. The issue though with most attempted automated cold email outreaches is that the setup is all wrong. This results in most emails being TOTALLY ignored as they just hit the spam box. Resulting in a waste of money, time & domain deliverability. What the experts consider: Cold Email is an art. And every art has its way. A successful cold email strategy is much more than just connecting your primary inbox to some automation tool and hoping for the best. Instead, a successful automated cold email outreach also takes the following elements into account: Satellite Domains Records Provider Automation Tool Warming Tool Rotation Cycle List Copy are essentially the domains you're going to be emailing from. And no, you never do cold email outreaches from your main domain as this will result in you eventually hitting spam, being blacklisted, and possibly even having your website delisted. Satellite domains: Examples of satellite domains include the following: Say you own magicagency(.)com and that's your main domain. A collection of relevant satellite domains would include: magicagency(.)co magicagency(.)biz magicagencyteam(.)com etc. The point is that you want to set up relevant domains that will take the heat for your cold email outreach. You'll warm the up, and those will be the key domains that you end up sending emails from, whilst savouring your main domain's deliverability for warm email marketing targeting users that have actually opted into your communications. Once you purchase your satellite domains, you'll want to set up the necessary DKIM, SPF & DMARC records necessary for utmost deliverability. Records: These records let ISPs know that your domains are set up correctly and are immune to malicious practices like spoofing and other forms of spamming. Who will host your inboxes & how will this decision affect your cold email outreach? Provider: Will you let Gsuite host the entire campaign and suffer poor deliverability when it comes to sending to Outlook inboxes? Will you host on Outlook and suffer poor deliverability when it comes down to sending to Gmails & other Gsuite domains? It's a serious decision that needs to be made. Once you've decided on the above elements, you've also got to make a decision on which automation tool you'll be using for the cold email outreach. Automation Tool: Will you be using Instantly? Lemlist? Snov.io? This decision will have an effect on your cost per email sent & your overall deliverability as no two tools are made the same. Deliverability is key when it comes down to Cold Email Outreaches. Warming Tool: And it's a pretty simple concept - it's your email's overall ability to land in your prospect's inbox. The question is, how do you improve deliverability? The answer is simple. Warming Tools. Warming tools essentially fake positive email interactions over a given period of time with a wide array of inboxes from numerous providers. This tricks the system into thinking that you should be granted a much higher deliverability than you already are allowed. It's a fact that when you expose any domain to any cold email outreach you'll see its deliverability drop over time. Rotation Cycle: So what do you do once a domain starts hitting spam consistently? Do you forget about it? No, you plug back it back into warming. Hence, a rotation cycle. A pre-planned inter-changeable cycle that says that an X Group of domains will be outreaching for a specified number of days whilst a Y Group of domains will be in warming for a specified number of days. These are some of the key elements experts take into account when launching successful automated mass cold email outreach domains. For more on it make sure to check out our updated , the Growth Hacking Bootcamp. Cold Email module in our Growth Hacking Course Growth Marketing Strategy #6 - Reddit Content Marketing Reddit is the internet's biggest collection of online forums for EVERYTHING! They've got subreddits for just about ANY interest out there. Reddit has r/accounting for accountants looking to discuss anything accounting related. They've got r/vegan for vegans & aspiring vegans to discuss anything related to the topic of veganism. And much more! So the question is, why not use this to your benefit? Here's how I did it: As part of the community-building campaign of our Growth Hackers Inc. groups on WhatsApp, Telegram & WhatsApp, I first had to identify all relevant subreddits related to what we're offering. After some research I realized that my most relevant subreddits were the following: r/marketing r/growthhacking r/digitalmarketing r/entrepreneurialridealong Next up, I had to find out what type of content the aforementioned subreddits liked. To do this, I simply researched the content that received the most upvotes within the past year. Once I realized what clicked within my targeted subreddits, my mission became very simple. I had to create content alike to the content I'd researched previously and make sure I adhere to the best practises of every individual subreddit. And so I did. Here are some results: with 196 upvotes, 36 comments & a Reddit award. One post , tons of reach & another award. Another with 53 upvotes And so on. Lastly, here's an extra Growth Marketing Strategy you should never forget… Never stop testing! Constant testing is the backbone of any successful growth marketing strategy. Just make sure that your analytics are set up right so that you can analyze both your successes & failures equally and it won't be long till you discover a strategy with hockey stick growth potential that's worth doubling down on. Hope you enjoyed this article.

6 More Growth Marketing Strategies to 10x Your Startup in 2023

6 estrategias de marketing de crecimiento más para multiplicar por 10 tu startup en 2023

6 autres stratégies de marketing de croissance pour multiplier par 10 votre startup en 2023

2023 में अपने स्टार्टअप को 10 गुना बढ़ाने के लिए 6 और मार्केटिंग रणनीतियां

2023 年にスタートアップを 10 倍にする 6 つのグロース マーケティング戦略

Mais 6 estratégias de marketing de crescimento para 10x sua startup em 2023

6 chiến lược tiếp thị tăng trưởng khác để tăng gấp 10 lần công ty khởi nghiệp của bạn vào năm 2023

2023 年 6 种增长型营销策略可让您的初创企业实现 10 倍增长

Top Blockchain Development Companies | March 2022

The most fundamental core of any business relationship is trust. Traditionally this was built through multiple interactions, which included at least one face to face meeting. It seemed that something about meeting in person helped solidify what was discussed. Whether this be through body language or both parties being able to lower their guards and speak somewhat informally. These in-person meetings have been a staple for long lasting business relationships. However, the ability for these type of interactions has been put on hold thanks to the current pandemic. The startup community has had to adapt to these restrictions and in my opinion the perfect environment for entrepreneurship was created. People with extra time on their hands and nothing to do. While I recognize and have experienced the downsides of this pandemic from a business perspective, I try to look at the positives. This motivation is what led to my most recent startup, . Accordably, a competitor monitoring solution How do you find a cofounder? Alright, great, you want to start a business, but how do you actually find a cofounder? I wish I could tell you that this was the easy part, but it’s actually probably the hardest. It’s going to be a lot of trial and error. We are in more restricted social times, so it becomes even more difficult. A good place to start is with previous colleagues that you’ve worked with. You know them from a professional perspective, you’ve seen how they act with colleagues and their work ethic. Remember, the stakes are much higher when it’s your own business, so these favourable employee working traits don’t always translate into a good cofounder. Personally, I would recommend checking out different digital communities, you’d be surprised who you’ll meet and might find someone that has very similar goals to you. My personal favourite community is Indie Hackers. They have a specific group called and you will find a wide variety of people looking to start a business. “Looking to partner up” I am biased as that’s where I met the cofounder of Accordably. What to look for when choosing a cofounder? The ideal match is someone who is the complete opposite of your skillset. Think of it like an ice hockey team. If your team was all goalies, you’d get nowhere. You need balance and different strengths to help push your product over the top. Now one thing that shouldn’t be the complete opposite is your motivation. Finding someone who has the same drive is important or else there could be a growing resentment in your near future. No two situations are the same and this is why it’s difficult to find a cofounder. There needs to be the right mix of similar professional goals and differing skillsets to build a strong tandem. Another important attribute is whether you can see yourself getting along with this person from a social perspective. Face it, you’re going to have to spend a lot of time speaking with this person and planning out the future of your business. There are some personality types that just don’t mix. Even if your skillsets are the perfect match, your mental health could be at risk if find yourself in a toxic work relationship. For me, building a startup isn’t necessarily about the money (I mean it helps of course!) but it’s an outlet where my voice has a direct impact on the future of the business. I can test out crazy ideas and not worry about angry investors or upsetting management. How to build trust when you’ve never met? Just because you meet somebody in person doesn’t automatically create trust. Everyone has their own problems and you’ll never truly understand all the factors that go into their decisions. So how do you build trust? Time. It takes time to build trust, you need to learn each others working habits, personalities and goals. After 2 weeks of working together, you should have a good understanding of the other person. Of course, 2 weeks isn’t enough to jump into anything long term, but it will give you a good idea of direction and at that point, you can choose whether or not to continue. While you should protect yourself, there’s no need to waste money on lawyers right at the start. Just write up a basic agreement that lays out your agreed upon terms and that you will revisit at a later stage. Even with an agreement created by lawyers, you can get screwed over, so don’t worry about this too much at the start. Finding the right idea You’ve assembled a strong team, your skills match perfectly and you’re ready to go, but you’re missing one thing. The idea! This is difficult because whatever you choose you will be committing a large chunk of time to it, so you don’t want to make the wrong choice and get startup remorse. Now I can’t stress this enough, no matter what you choose, make sure that it genuinely interests you. I’ve been in many situations that after the initial sparkle of an idea wears off, I’m stuck with a product that I find soul crushingly boring. The product may make money, but if you don’t enjoy it, it’s not worth it. The approach that we took was rather than getting stuck in analysis paralysis, we just started with something. We started working on a server-side web analytics solution and testing the market on this idea. We focused on building the infrastructure and easily transferable parts that we could use for other ideas. After about a month of building, two things happened: We had enough time to see if our working styles meshed, which they did. An idea popped up from a client request that we both believed in. Long story short, instead of beating your head against a wall trying to find the perfect idea, just start! Start with anything, inspiration will come, staying stagnant will just make you another wantrepreneur. Maintaining communication When it comes to remote cofounders the importance of communication is multiplied. Setting up the proper channels and maintaining a clear schedule is critical for success. Keeping your teammate informed of your daily/weekly goals helps motivate and set accountability. It’s very easy to procrastinate when you’re “the boss” but when you see your cofounder working their ass off and you’re doing nothing, that guilt should set in. Unless of course, you’re a prick. Our main communication hub is Slack and we have integrated all of our tools to send notifications to this platform. This is our main dashboard and it helps keeps us on the same page for the health of the business. Figure out what works for your duo and run with it. For us, we will have one or two calls a week and then for the smaller topics, just send each other audios clips. This style has worked for us because when a thought is fresh, you can send a quick audio snippet and the other can listen to it, when they have time. Getting side tracked is a big problem, so try to stay on goal and not overcommunicate with long phone calls every day. One piece of advice that I can share when it comes to communication is that tone is not conveyed properly over text. I can’t count the number of times I’ve seen people get upset over an email or Slack message from a misunderstanding in tone. In this digital world, don’t forget how to communicate. Jumping to conclusions or negatives will just set your team back. Clarify before making an unnecessary enemy. Trust your gut There is no one size fits all formula to finding a cofounder. People aren’t predictable. It takes time to find the right fit. The one constant is your gut because no matter who you choose, you’re going to have to take a chance. You could get burned or feel like you’re doing all the work, that’s just collateral damage in the life of an entrepreneur. All that you can do is work with the information you’re given and decide if you believe in your cofounder. When it works, it works and you’ll eventually see success. That’s what we’re working towards with and we’re excited to see what’s next for this project. Accordably Also published here .

How to Start a SaaS Business When You’ve Never Met Your Cofounder

30 Top Blockchain Development Companies in 2019

The term ‘Growth Hacking’ has become pretty mainstream. It also makes a lot of people flinch. We can debate on semantics but one thing I’m sure we all unequivocally agree on — Every startup needs a framework/model for growth; a focused approach for scaling its organisation and user base. And let’s face it, ad hoc experiments or ‘hacks’ that worked for someone else on the Internet are far from it. Andy John, VP of growth at WealthFront who has been on the early growth teams at Facebook, Quora, Twitter has come up with a simple foundation model to measure growth: , Source Greylock Partners You need to be able to drive users to your site and convert a significant percentage of them to paying users. There has to be magic/aha moment which leads to a user understanding the value of a product — as a key to growth (Read more about aha moments here: ) Facebook’s Aha Moment Is Simpler Than You Think The product has to solve a real problem and there has to be a sizable market for it (Read more about Product-Market fit here: ) Product/Market Fit: What it really means, How to Measure it, and Where to find it (Last year I wrote about how startups can avoid chasing vanity metrics . Something that could come handy before you proceed with this post.) Most of the tactics mentioned in this blog only work if you have achieved Product-Market fit and are solving a real problem. I will try to use the framework/model used by Andy Johns and try to come up with tactics your own growth team can implement to achieve scale for your startup. Growth = Market Expansion * Vertical Expansion (More categories) * Merchants per vertical * Products per Merchant * Traffic to Site/ App * Conversion on each Page/ Screen * Increase in Average Ticket Size You can use this formula to devise the top line growth of your startup. On the face of it, it appears to be relevant to only e-commerce but perhaps you can tweak it to make it work for your business model. Let us try to go through each component in this formula. a) Market Expansion The more the markets you are in the more the number of potential users you will have. But which market do you explore next is the big question. For a food tech company which is currently operating in the metros it might mean expansion to more tier 1 cities. Here are a few things you can do as part of the food tech’s growth team to help plan this better: Check traffic to your site/app from Google Analytics. Go to Google Analytics -> Audience ->Geo -> Location. Check the top 10 cities are getting visits from. If you are present on just 5 of them expanding to the rest makes sense if that’s something you can afford to do. There are a few more steps to do before launching in these new markets though. Run Facebook teaser ads (targeting users of that particular cities) announcing your arrival. Take them to a ‘Coming soon’ page. This can be used to gauge interest of potential users. Check volume of searches for keywords like ‘Online food order’ etc from these new cities you want to expand too. These are just a few of the things you can do. The goal is to make better decisions based on data. b) Vertical expansion The more the verticals/categories the more/better your inventory. If you are a marketplace the list of categories/products you add can be endless. So which ones do you go for? Again Google Analytics can help a great deal in this. Go to Behavior -> Site Search -> Overview. You will find the most searched terms for your site/app. This will also let you know how people search on your site and help you make better product decisions. If you are a women’s fashion app and realize that a lot of people are searching for Women’s party wear it can be an obvious move to add this category. And once you are done you can create a separate feed on your homepage highlighting the latest collection of party wear clothing items. 3.Whenever a new brand related to party wear is on boarded you can send an email/push notification to your users who have expressed an interest in party wear in the past. c) Merchants per vertical You need to have more/ better merchants than your competition. We’ve used Kimono Labs earlier to scrape data from our competitors’ sites to compare our merchants, categories, offers with theirs. This sort of data can really help your Business Development/Content team gain an edge. You can use the same approaches mentioned in the market expansion + category expansion section here too. RIP . You were good to us. Kimono Labs d) Products per merchant Again self explanatory. Have more/better products than all your competitors. Come up with a list products that are missing from your site/app but are available on competitor sites. Again a scraper like Kimono will help here. Use historical data you have as well as search volume data from Google Keyword Planner to understand whether you need to add them to your site. e) Traffic to site/app and engagement User growth (over any given period) = New user signups + Reactivations of current users — Deactivation of current users — Churn I found this really interesting formula for user growth in this blog post : Build a Growth Machine Like Andy Johns Lets try to go through all the components. New User SignUps (Acquisition) SEO, Paid Campaigns (Facebook, Adwords, GDN (Google Finance, Gmail, Blogger, and YouTube), Twitter, Outdoor campaigns), Referral Program, Social Share (Let people share products), Blog, Social Media (Instagram, Pinterest). For Desktop the channels for UA are: SEO (Have Install the app option in the search results), Paid CPI Campaigns (Facebook, Adwords, GDN (Google Finance, Gmail, Blogger, and YouTube), Twitter, Outdoor campaigns), Referral Program, Social Share (Let people share products), Blog, Social Media (Instagram, Pinterest), Launch on other App Stores, ASO/PSO. For Mobile Apps the channels for UA are: Reactivation of current users, decrease of deactivations of current users and reduction of churn Push Notifications, Email, SMS, Deep link from google search results, Social Media (Instagram, Facebook, Pinterest). Channels for App engagement: SEO, Email, Social Media (Instagram, Facebook, Pinterest). Channels for Desktop engagement: A few actionable items to get started: Make people when they sign up. Apart from push notification it is the only external trigger available for most apps. Read more about triggers and the hooked model which people are using to build insanely addictive products here: automatically subscribe to newsletter http://cmxhub.com/product-hunt-hooked-community-habit/ Even better would be to read the complete book : Hooked: How to Build Habit-Forming Products Design for secondary actions. Example: When a user sign ups most sites send a ‘Confirm your emailId’ mail with a confirmation URL. On click of that she is taken to a page with just a single line ‘Your emailID has been confirmed’. We can do so much better. Why not take them to a new landing page where there are If we know the person has signed up from our website we can take them to a landing page where she can download your app (if you have one)/ ‘like’ your facebook page/ follow your blog/any other action you might want the user to perform. secondary actions to perform. Set up a process to improve . During festivals/events like Diwali, New Year people are much likelier to increase spends. Have custom landing pages, write blog posts, give discounts, do whatever it takes during these high intent periods to drive up numbers. Also track performance of each Special campaign and see the impact on revenue/ daily metrics. Special campaign performance For scaling up marketing campaigns have custom landing pages. There has to be a panel where marketing can create and run these campaigns. Or you can use a tool like . Don’t index these pages as they are temporary. Even for App you would need to have a similar strategy to run campaigns. Instead of directing these users to the home screen after install you might want them to take them to a specific screen with the help of if you are running a highly targeted/specific campaign on facebook. Unbounce deferred deep linking In a similar way existing users will be redirected to the specific screen instead of home page via deep linking after clicking on a push notification. Come up with a which will help you make correct decisions regarding which channels to use for user acquisition. You might want to use an attribution SDK for this. way of calculating LTV ‘Download the app’ banners is the biggest source of organic app installs for most companies. So make sure you are A/B testing those. Try different CTA text, button color. Give an incentive if required. Since SEO is a highly critical channel for organic growth. Don’t ignore it at any cost. Your SEO should not always be just changing keywords and descriptions. Spend time on link building and other activities. Improve your site speed. on dividing SEO activity time. It says: Here is an interesting post — Content, internal links, breadcrumbs, schema/microdata. Structure your site in a way which will help your SEO. Title, meta description, content on h1,h2 tags are given more priority by Google crawlers than something in your body. So make sure they contain the major keywords. While I was at CouponDunia I saw competitors go the extra mile to improve SEO traffic. One of our competitors (let’s call them ABC) had divided their site into 2 parts as they realized the importance of the keywords ‘coupons’ and ‘promo code’ for Uber. Their h1 had UBER Coupons and their h2 had UBER India Promo Codes. If you checked any other brand/merchant page the h1 and h2 would be different. 40% of time should be spent doing On-page SEO A complete SEO panel needs to be built as part of your CMS which can help our SEO team change Title, Description for categories/ merchants easily if you are an e-commerce site. The option has to be there for uploading templates with important keywords. But if someone wants to change meta data for individual merchants/ categories it should be possible too. Make it easier for your users to navigate the site. Have breadcrumbs. — Make your site a trusted website by getting high quality links. Spend 20% time on link building as having a back link from the body. Footer links don’t work as well — Learn to leverage it to your benefit. Post frequently to Instagram, Facebook, Twitter, G+. You can use . 20% on Social media Buffer Radio Virgin Lebanon is one page which has been doing it consistently well. Their content is funny/engaging and they are crushing it on facebook. Ask yourself why your users would ‘Like’ or ‘Share’ your content. — Speed is one of the few things you can control in the SEO world. Ask yourself if you really need to load one extra image just for the heck of it. How you can make sure that the user is not frustrated and does not bounce. Make sure your site is fast. Use for analysis. 10% Page optimization PageSpeed Insights — Try new techniques, test landing pages, try new ideas. 10% Experiment Focus on crawl errors rectification. Keep an eye on Webmasters and check for crawl errors. Remove 404 errors. Fix mobile usability issues. Infinite scrolling affects your conversion. Read this: Usability findings in ecommerce Start tracking Newsletter/ Push Notification performance. Test different subject lines as well as preview text to help improve open rate for newsletters. In a similar way we need to test title as well as description for push notifications. Instead of relying on a third party tool which can close anytime (I am talking about you ) try to build your own dashboard for sending pushes. It is the cheapest way to driving engagement and you better spend building it well. If you want to still go for a 3rd party solution is one I would highly recommend. Parse CleverTap Also know the ideal time to send newsletters as well as Push Notifications. Other things to figure out : What is the time when most people shop on App/ Desktop? Is it affected by Push notifications/ emails? Have a user life cycle campaign set up where you on board users with a series on push/email. I have seen that for most apps the highest usage/transactions is during the first one week after which engagement goes down. So instead of sending generic push notifications send pushes based on how long the user has been active on your app. For my current startup we send a series of pushes — 2 hours, 1 day, 3 days, 5 days after the user installs the app. Earlier we used to send on the 7th day too but we realized the open rate and transactions were far lower and so we stopped. Keep checking engagement for all these push notifications and stop if they are not working out. Try image pushes, text pushes. Try deep linking to a particular screen. The goal is to learn what works and what doesn’t. Send an email when a user has This should ideally go within 1 hour, 3 hours, after a day (you can test the timings and see what works for your app). You can give a discount coupon in the mail too if there is a chance it will increase conversion. And if the user is on app you can send a push deep linked to the cart screen. Again you have to see what works and what does not. Try different things. Discard the ones which don’t work and double down on the things that do. abandoned items on his shopping cart. You can even send a promotional email when a . This email should go after a day. Anything less than that will be too intrusive. user checks out products but does not take any action If you are an e-commerce app try to get more people to Then keep periodically prodding them to buy them with the help of push and email. You can also build a personalized experience for your users based on the items he has bought in the past as well as wish listed. Amazon does this quite well. add items to their wishlist. Remember to do Play Store Optimization exercises. I have written more about them here : 6 Proven Tips to Boost your App’s Downloads Publish your app on multiple app stores. Smartapp . Here is a got 25% of their first 100K installs from these list of Alternative App Stores for distributing your app. Play Store rating is important. Here is how to improve yours : 7 Hacks to get 5-Star reviews on Play Store Implement NPS on your website and have follow up communication with customers based on feedback. Here’s a guide: NPS Driven Growth by Nilan Peiris Just getting installs is not enough. You need to decrease the number of people uninstalling your app too. Also make sure that they are using the app enough. So another key metric to track is how many of these users are active?What is the impact of Push notifications on user retention? Do people uninstall more on the days they get push notifications? Basically realize that they still have the app and then end up removing it. If yes that what is the correlation between push notifications and uninstalls for your app? You need to know all these details. You can send a ‘Sorry to see you leave’ mail like does after people uninstall the app. The goal is not to get them install the app again. There is a chance that might not happen. But you can learn a lot by talking to these users. Haptik Still want more on this topic? I have written another post on how to acquire and scale your product here: How We Scaled CashBoss To 500K downloads in 5 months f) Conversion on each page/ screen. To improve conversion first you have to set up events correctly. Here is how you set up tracking on Google Analytics : Tracking Once you have tracking setup then you got to set up your funnel. For a typical e-commerce app the funnel can be : App launched -> Product Description Page Viewed -> Add to Cart -> Purchase Try to increase conversion on each step of the funnel and see where you are losing users. g) Increase in Average Ticket Size. If you are an e-commerce company it makes sense to do this. Figure out the average ticket size for now and have a road map of product features you are going to include to increase your average ticket size with time. Here is a great infographic by Kissmetrics on . using cross-sells and upsells to increase revenue Final words: Growth hacking seems like a bunch of crazy hacks which will get you the magical “hockey stick” growth that most venture funded start-ups crave. It is not. Instead it is about . And creating a . setting growth processes Building your analytics stack. versatile, focused, data driven and aggressive team for whom growth is the true north Thanks to for reading and providing feedback. @Aamna Khan

A simple Growth Model for your Start-Up

Have an idea that you haven’t been able to kick-off? Early stage founder thinking of the big league before you start? Here’s some inspiration from highly funded start-ups on how they validated their initial idea. Start small. Start now. Just start.. In no particular order, here we go: Doordash Y Combinator-backed, DoorDash is one of several technology companies that uses logistics services to offer food delivery from restaurants on-demand. Here’s a small from the founder, on how to get started and doing things initially that don’t scale at all. excerpt Stanley Tang Zero to one, real quick. Here’s how: Landing page in an afternoon and they were doing restaurant pick-ups and deliveries by the night (all by themselves and while in college!). Yes, within the day. : Consider this as an experiment, just get it out there and validate! Your aim, in the beginning, is to get feedback and make sure it’s not a personal bias that you’re solving for! The best part of doing this is you will also get a chance to talk to your users and get real-time feedback! This might not work for everyone but for the other 90% of the ideas that you’re sitting on waiting to build a “finished & shiny” product before you launch, well.. Key takeaways If you’re solving a real problem, you don’t need any algorithms or perfect web pages. A clean landing page, hacking together stuff to make things work is ALL you need. Here’s my favorite slide from the video: May sound really basic, but definitely important. 2. — Teespring Again YC backed, Teespring is a platform for custom merchandise, where you can design your own clothes and set shop, the team takes care of everything else and keeps a percentage of the sales. , Founder of Teespring, interesting techniques that worked for them on acquiring their initial users while doing things that were not scalable at all. Walker Williams covers Doing things that don’t scale are essentially things that won’t last you long, won’t end up with you till your millionth user — it’ll break for sure, but you’ll get your desired outcome, spending much lesser time and money. : There’s no silver bullet for user acquisition. You aren’t going to get to hundreds and thousands of users overnight. 1 in a million products go viral and their story is different. But it doesn’t mean that the rest don’t survive, some of them do. And one thing common among those is the fact that they build one user at a time. It’s going to be tough initially, there aren’t going to be any success stories to sell, but as a founder, it’s your responsibility to bring those users yourself even if that takes YOU getting on the phone with the customer. Key takeaways When you get started, the incline is the steepest and hopefully, eventually, you get to a point. It might take time and you won’t see the ROI on your time, but focus on growth. Give your initial users the best experience possible, delight them with an experience that they will remember so that they become champions and advocate for your product. Walker still services up-to 20 CS tickets a day, and reads through all of his twitter feed and his communities — it’s important to know what your customers are talking about, the good the bad and even the ugly so you can fix it. Reach out proactively to current and churned users, this will help you find the pain points and solve them for the current ones. “Problems are inevitable, do whatever it takes to make it right” All it takes is one detractor is shoot down tons of momentum. Just bite the bullet and do everything you can to make it right. Lastly, remember this! Rule of Thumb: Worry only about the next order of magnitude. When you’re at 10, think about 100; when you get there worry about the next 900. Do not jump or optimize directly for two-three levels above that. They say necessity is the mother of invention — you will figure it out, I promise you. 3. ProductHunt Following on Twitter, I’ve learnt the importance of moving from idea to a live, working MVP real quick and the value of shipping fast and getting customer feedback. Ryan Hoover The next one is another example from one of my (our!) favorite startups — ProductHunt — a website that allows users to share their favorite products and discover new ones across the globe. Exploring around, I found this on Hoover’s dated early 2014, sharing his update on raising $6.1M Series A funding and the journey that it’s been. blog-post He shares his humble beginnings — Quoting Ryan “Product Hunt began as an email list. I threw it together one early morning, invited some friends to contribute, and shared it online.” Bit by bit, from friends and network, they started building and shipping the MVP rather than putting hours together and pondering on the idea. The email list started getting great user feedback and building the “real” PH only happened months later with ! Nathan Bashaw In another that Ryan posted about doing things that don’t scale and how they got to 2000 users in the process. In this case, he shares how important a successful beta can be and how manual, slow growth is a far richer driver to long-lasting company than the hockey-stick curve. He also shares how important email can be as a tool (and while there is tons of automation today, a well-written email in the right context can help to a large extent in the early days! Growth Hackers, take note!) article : The final product is going to look, feel 100% better than the first one you launch. (in most cases will solve for different things as well). Hence, start early, ship fast, gather feedback and do that right over. Also while building out your MVP, it’s important to start building out the distribution in parallel: A Twitter following, an email list, anything that’d help get the word out :) Key takeaways 4. Airbnb Airbnb, an online marketplace to arrange or offer lodging, primarily homestays, or tourism experiences, probably has the most talked about , and in the how-they-did-things-that-didn’t-scale but got them to where they are today (the most famous conversation Chesky had with Graham plus the other anecdotes out there that they’ve shared openly about) articles podcasts videos Taking one out of the book “Hacking Growth” by : Sean Ellis “While growing the company, to their surprise, Brian and Joe discovered that New York City although being touristy, was underachieving. Reviewing their listings, co-founder Joe Gebbia recalls that “the photos were really bad. People were using camera phones and taking Craigslist-quality pictures. Surprise! No one was booking because you couldn’t see what you were paying for.” Enter Paul Grahan of YC, one of their earliest investors, who recommended that the two experiments with a hack to improve bookings that were low tech and high effort — but it was fast to execute on and wound up incredibly effective. Chesky and Gebbia rented a $500 camera and went door to door, taking professional pictures of as many listings in the city as possible. Then they compared the number of bookings for the listings with the improved photos versus the rest of the New York listings and found that the new photos led to between two and three times more bookings, instantly doubling the revenue they were seeing from New York. With their hypothesis proven, they extended this to Paris, London, Vancouver, Miami — all of them showing similar results. So, Airbnb decided to create a photography program that allowed hosts to schedule a professional photographer to come and photograph their listing. Launching in the summer of 2010 with 20 photographers, it grew to more than 2000 freelance photographers, taking photos of 13,000 listings on 6 continents by 2012.” : All the other methods would’ve probably helped in scaling, but and stuck to things that things that didn’t scale at all, but helped them in understanding the real problems that users were going through. It’s easy to lose your North Star Metric in pursuit of the vanity or irrelevant growth ones, but it’s important that you stick to the basics and focus on where you want to be. Key takeaways Brian Chesky Joe Gebbia Doing things that Don’t Scale Resources: — Stripe, Airbnb, Pinterest, Apple, Pebble, Meraki Paul Graham essay Doing things that don’t scale ( ) — Airbnb YouTube playlist While looking around, found a brilliant on ProductHunt by — A crowdsourced collection of unscalable startup hacks and stories! resource This is KP Doing things that don’t scale by Buffer Couple of folks are working to make this way more easier for the rest of us, sharing some of them I absolutely love following on Twitter and what they’ve been upto! Have an idea? Just want to validate it real quick without any coding? Here’s where you can start > Credits to :) Ben Tossell 💻 Personal Page/ Landing Page: Carrd.co 🖥 Want to build the next Airbnb + no-code: Webflowapp💵 Payments: Stripe Atlas/Razorpay 🛠 Automate Automate Automate: Zapier 📊 Database to website/ Sheets: Airtable 🎨 Wireframing/Prototyping: Sketch app / Figma design📝 Roadmapping, Planning: Trello 📛 Buy a Domain: Namecheap / Google domains📧 Newsletter: Revue; Email campaigns: Mailchimp 📸 Free high-quality photos: Unsplash📈 Analytics: Google Analytics, Baremetrics 💌 Inbox: SuperhumanCo; Forms: SurveyMonkey, Typeform📄 Docs: Google docs, Notion, Dropbox 🖼 MIT licensed illustrations: unDraw📹 Easy video conversations: Appear You should also check out his (earlier was doing something cool at NewCo) for some awesome Carrd tutorials or how you can build x in the easiest way possible! MakerPad And if you haven’t already come across — do check it out once, awesome set of resources across different verticals! Maker is now taking that forward with to help you guys do everything way, way more easily!🚀🚀🚀 Startup Stash Bram Kanstein NoCodeMVP Last but definitely not the least, sharing another wonderful that has come up with — #24StartUps — a journey that enables you to move forward and build it out in a short span in case you needed that external motivation! initiative Pat Walls And as always, if I can help you with anything on your or if you just want to bounce off some ideas, feel free to or drop me a — happy to help :) journey connect message _The latest Tweets from yourproductguy (@MotwaniSuhas). 1% better everyday | Data Driven PM | Ed-tech / CPG | HMU if I…_twitter.com yourproductguy (@MotwaniSuhas) | Twitter

DO THINGS THAT DON’T SCALE: 4 Inspirational Startup Examples

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