Employees of the new Family Dollar/Dollar Tree store in Bloomer held a ribbon cutting Saturday morning, Oct. 28, to celebrate the recent opening of the store. Celebrating the opening are,

Family Dollar/Dollar Tree Celebrates Opening

With the cost of consumer goods on the rise, many people are turning to discount retailers like Dollar Tree for everyday items such as cleaning supplies, basic kitchen staples, seasonal decor,

11 Best New Items Coming to Dollar Tree This Winter

How do I get my business listed? Our directory features more than 18 million business listings from across the entire US. However, if we're missing your business, just click here to request that it be added. It's free! Upgrade your listing to a Featured ...

Family Dollar

Dollar General is expanding across the Treasure Valley with locations recently opening in Payette, Weiser, Nyssa, and Ontario — now the chain continues to move east with a new store planned for Nampa.

Dollar store chain continues Treasure Valley expansion

If you have ever driven across the United States there is one well-known retail store in almost every town across the country large or small and that’s Dollar General Corporation (NYSE: DG). The company operates over 17,

6 Reasons To Avoid Dollar General Stock Today

CHICAGO — NewMark Merrill Cos. Inc. has acquired Pulaski Promenade and Midway Square in Chicago for undisclosed prices. Pulaski Promenade totals 122,710 square feet and is situated on 10.5 acres along Pulaski Road.

NewMark Merrill Acquires Two Retail Centers in Chicago

Corcoran Group grows in Houston. Transwestern launches a Central Texas division. JLL strengthens its food-and-beverage retail division.

$9.3B price tag on Spirit Realty Capital

Check your local Walmart, Party City, Dollar Tree, Spirit Halloween, other local stores and even Amazon.com for costumes and accessories under $20 bucks. Or, make your outfit.

On a budget? Here are 10 last-minute Halloween costumes for under $20

Discount variety store chain Dollar Tree is planning to open a new store in Belle Plaine. The Belle Plaine City Council voted unanimously last week to approve a site plan for the development, which is planned near the southeast corner of County Road 64 and Hickory Boulevard.

Dollar Tree store planned for Belle Plaine

Dollar Tree (DLTR) shares are on the move this morning ... Stocks are lower this morning as Treasury yields spike following another hot retail sales report. Consumers continue to show resilience ...

Dollar Tree, Tesla recall, Nvidia and chip stocks: Trending Tickers

Get the most recent info and news about Dollar Tree on HackerNoon, where 10k+ technologists publish stories for 4M+ monthly readers.

Dollar Tree, Inc. operates discount variety retail stores. It operates in two segments, Dollar Tree and Family Dollar. The Dollar Tree segment offers merchandise at the fixed price of $ 1.25. It provides consumable merchandise, including candy and food, and health and personal care, as well as everyday consumables, such as household paper and chemicals, and frozen and refrigerated food; variety merchandise comprising toys, durable housewares, gifts, stationery, party goods, greeting cards, softlines, arts and crafts supplies, and other items; and seasonal goods that include Christmas, Easter, Halloween, and Valentine's Day merchandise. As of January 29, 2022, this segment operated 8,061 stores under the Dollar Tree and Dollar Tree Canada brands, as well as 15 distribution centers in the United States and 2 distribution centers in Canada. The Family Dollar segment operates general merchandise retail discount stores that offer consumable merchandise, which comprise food and beverages, tobacco, health and personal care, household chemicals, paper products, hardware and automotive supplies, diapers, batteries, and pet food and supplies; and home products, including housewares, home décor, and giftware, as well as domestics, such as comforters, sheets, and towels. It also provides apparel and accessories merchandise comprising clothing, fashion accessories, and shoes; and seasonal and electronics merchandise that include Christmas, Easter, Halloween, and Valentine's Day merchandise, as well as personal electronics, which comprise pre-paid cellular phones and services, stationery and school supplies, and toys. As of January 29, 2022, this segment operated 8,016 stores under the Family Dollar brand; and 11 distribution centers. The company was founded in 1986 and is based in Chesapeake, Virginia.

Dollar Tree

Amazon Advertising is flourishing. The advertising arm of mighty Amazon achieved an $6.9 billion in revenue for the first quarter of 2021 alone, which amounts to year-over-year growth of 77 percent. , Amazon Advertising increased its share of the online advertising industry to 10.3 percent in 2020, up from 7.8 percent in 2019. This growth is especially impressive when you consider that Amazon didn’t start taking advertising seriously as a source of revenue . Here are three reasons why Amazon Advertising is succeeding – with help from Google and Apple. estimated According to eMarketer until 2012 1 Amazon Monetizes First-Party Customer Data Amazon Advertising’s power starts with you, me, and anyone who shops on Amazon. Amazon is the world’s Number One product search engine, . And, boy, do we buy a lot on Amazon: the company generated from its online retail business in 2020, making Amazon the world’s largest online retailer. We also give Amazon access to our lifestyle habits through Amazon Prime (which has in the United States and 200 million globally), whose members also have access to the Amazon Prime Video streaming service. with a commanding lead over Google $200 billion in revenue 148 million members When we search and shop on Amazon, we give the company a treasure trove about our habits. With that information, Amazon can accurately predict what products we might want to search for and buy next, and Amazon understands our lifestyle tastes. Amazon then makes a boatload of cash from that data by selling ad units to businesses who want to have their ads appear when we search on Amazon (including Amazon Prime video) and the company’s vast ecosystem of sites (including Twitch), or when we use the Amazon Fire connected TV device. Those ad units include: of first-party data . These are cost-per-click (CPC) ads that promote individual product listings on Amazon. They appear in Amazon search results and on product pages similar to how paid search results work on Google. Sponsored Products . These are CPC ads that feature a company’s brand logo, a custom headline, and multiple products in carousel fashion alongside search results. When Amazon shoppers click on a company’s brand logo, they’re taken to a Store or custom landing page. Sponsored Brands . This is a self-service display ad unit that helps businesses build awareness across the entire Amazon ecosystem, ranging from Amazon itself to sites that Amazon owns such as Twitch, IMDb, and Prime Video. This ad unit is ideal for companies wanting to reach more people through campaigns beyond Amazon. Display Ads These are but three examples. Learn about many more on the . Amazon Advertising site Increasingly, Amazon does something else: use that first-party data to sell ads beyond the Amazon website. , Amazon also targets ads to people across the digital world by tapping into the data it has amassed about consumers’ purchases made on Amazon itself. Since Amazon knows exactly what you’ve searched for and purchased on the site, Amazon can advertise for other brands with pinpoint accuracy. Amazon, in effect, has become a data merchant. With your data. As the New York Times reported 2 First-Party Customer Data Is Becoming More Important Recent actions big Tech Giants Apple and Google have played in Amazon’s favor by making first-party data even more important. In January 2020, Google it would start phasing out third-party cookies from the Chrome browser in a bid to protect consumer privacy. Then on March 3, 2021, Google it would not build alternative tracking technologies (or use those being developed by other companies) for its own ad-buying tools to replace third-party cookies. These announcements were as a serious blow to advertisers’ ability to deliver targeted ads to people based on their browsing habits across the web. That’s because third-party cookies are crucial to this kind of advertising. announced said regarded But phasing out third-party cookies has an impact on a brand’s ability to collect first-party data as Amazon does, which is why first-party data is more important for creating personalized content. As if to underscore this reality, on March 11, Google that it will work with businesses to make it easier to use their first-party data programmatically for ad buys. said The importance of first-party data became even more amplified when Apple with its iOS 14.5 in late April. iOS 14.5 includes a new privacy control, App Tracking Transparency (ATT). According to Apple, ATT requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising or sharing their data with data brokers. Apps can prompt users for permission, and users will be able to see which apps have requested permission to track so they can make changes to their choice at any time. Apple had announced the eventual arrival of ATT in 2020, triggering considerable anxiety from Facebook, which decrying the evils of an opt-in system that would potentially make advertising less precise and less effective. went live launched a campaign But those actions by Apple and Google are just fine by Amazon because, of course, Amazon has already figured out how to mine its first-party data to create advertising. Therefore, Amazon Advertising is a more attractive choice to businesses looking for alternatives for businesses that have been relying on third-party cookies to create personalized ads. Amazon Advertising delivers personalization without those bothersome third-party cookies. And Amazon is not the only company doing so. It’s no coincidence that with the demise of third-party cookies, more retailers such as , , , , and are monetizing their first-party customer data to build ad businesses. Each retailer can give advertisers access to different types of consumers – fashion-conscious audiences on Macy’s and budget-minded shoppers on Dollar Tree, to cite a few. Amazon has a head start on everyone -- although Walmart is making impressive strides and wields considerable clout, too. Dollar Tree Kroger Macy’s Target Walmart To be sure, businesses are now stepping up their efforts to create personalized content . But when they need an advertising partner in a world that increasingly values first-party data, who are they going to call? Amazon Advertising will be at the top of the list. with their own first-party data 3 Amazon Keeps Innovating Finally, Amazon Advertising is not standing still. Amazon Advertising continues to unleash new products and strikes agreements, such as: An solution, which allows viewers to interact with brands on the IMDb TV app on Fire TV, without disrupting their viewing experience. When viewers see one of these ads, they can take Amazon shopping actions, including “add to cart,” “add to Alexa shopping list,” “buy now,” or “shop now,” directly from the ad using their voice or Fire TV remote. Actionable Video Ads . Amazon recently launched a self-service tool for advertisers to buy guaranteed over-the-top TV (OTT) supply through the . This tool enables media buyers to create OTT campaigns with fixed pricing, and they only pay for the impressions that reach their audiences. Additionally, advertisers can create and start their guaranteed OTT buys in less than 30 minutes, and manage campaigns through their self-service Amazon DSP accounts. Self-Service Audience Guaranteed Amazon DSP which make it possible for businesses to advertise entertainment-oriented content such as new shows and movies in the form of a row of sponsored content while people browse for shows on their connected TVs. Amazon offers Sponsored Content Rows through Fire TV. · Sponsored Content Rows, , which positions Amazon Advertising well for the . Amazon Live gives brands the ability to engage with shoppers in real-time and drive consideration through interactive, shoppable live streams. Strictly speaking, Amazon Live is not an advertising product. Businesses can create their own Amazon live stream for free by downloading the Amazon Live Creator app. But for a minimum spend of $35,000, businesses can collaborate with Amazon to produce them. Amazon Live booming live commerce market l. Amazon Prime Video recently became the first streaming service to secure exclusive NFL national broadcast rights. The deal, which in 2022, will create more advertising opportunities through Amazon Prime Video. An NFL streaming dea commences Why the focus on Amazon’s content ecosystem? Well, , Amazon’s ad-supported streaming platforms, which includes IMDb TV, Twitch, live sports, and other content via Fire TV, reaches 120 million monthly active viewers -- up from the 20 million viewers recorded at the start of 2020. Amazon is following its audience. And learning from them. And monetizing all that data. as recently reported What’s Next? Amazon Advertising still has a long way to go. Both Facebook and Google are at least two-to-three times bigger than Amazon Advertising. But what can stop Amazon Advertising from keeping up its phenomenal growth? Escalating anti-trust scrutiny of Amazon is a potential threat. But otherwise, Amazon Advertising faces not threats, per se, but rather healthy competition, such as Walmart Connect, which understands both its online and offline audience well; as well as emerging smaller ad networks from specialty retailers. , we’re living in a digital-first world now. Amazon’s world. With the rise of the stay-at-home economy Note: I invest in Amazon, Facebook, and Google

Amazon Advertising Is Unstoppable

is a with one rotor but it can take off and land vertically. Monocopter flying machine This article is about scratch building a that looks like an airplane but with a missing wing. A picture of it is shown below. design This flies by spinning around. Its wing acts like a blade of a helicopter. A video and an image of its flight is shown below. monocopter An airborne monocopter Flight test of the monocopter Wing: I cut a rectangle out from a Dollar Tree foam board. The dimension of the rectangle is 8 inches by 30 inches. To form the wing, I cut and fold the rectangle 2 inches away from the leading edge. The wing Support structure: The motor is attached to a motor mount cut from plywood. I insert two carbon fibre rods through the motor mount. I further attach more plywood on the carbon fibre rods so that I can glue the wing on them and prevent the other end of the rods from getting loose. The motor mount and support structure Aluminum rods(7mm diameter) are used to form the legs of the monocopter. This can prevent the blades from touching the ground. Foam is used to wrap around the electronics and batteries to prevent damages. Protective gears : aluminum leg and foam container for the electroncis Load and propulsion: The whole monocopter including batteries is 8.5 oz. Weight of everything including the batteries I get the motor and propellers from Amazon. Motor used is E-flite Park 370 Brushless Outrunner Motor 1360Kv. Propeller is RAYCorp® 1045 10x4.5 Propeller. Propeller and motor Electronics: Electronics includes a RC receiver, 2S LiPo battery and an ESC speed controller. Since my ESC does not provide power, I add an additional small battery to power the RC receiver. Electronics Piloting tips: I start with half throttle to spin the monocopter on the ground. Then, I slowly increase the throttle until the monocopter is almost airborne. At that point, I quickly increase to full throttle to keep it in the air.

How to scratch build a monocopter: an airplane that can fly with a missing wing

Quite recently our Kraftblick team got an email from one asking “ ” CEO how we can help them in the “promotion part. When I suggested scheduling a talk, he refused it and went straight to the pricing and guarantees finish line. Guarantees? Seriously? After two 30-word emails? It made me puzzled. Why would anybody choose a marketing partner as if they shopped in Dollar Tree? is the cornerstone of company’s growth. After all, it’s not data entry you delegate and forget. Marketing Though, it’s not common knowledge. You probably know marketing directors and business owners who have unrealistic expectations of how much it costs to get leads. We work primarily with software companies. Almost all software niches are highly competitive. As a result, leads may cost from a few dozens to a few hundred dollars. There’s nothing but the math behind it. Keep Reading Only If You Care about Lead Cost (otherwise, skip my boring calculations) For SaaS, . If enough as founders say it is, they will have a paying customer for at least one year. it’s all about the lifetime value of a customer a product is good Say, the average monthly subscription is $100. Then, revenue per customer will be $1,200/year. If you are ready to of potential customer revenue into acquiring a new client ($400 in this case), resulting from trial-to-customer conversion rate will be the cost you can afford. invest ⅓ $40 per lead 10% industry average My drawings of LTV For custom software development, . Some firms are busy with making small WordPress $1,000 fixes, while other dev shops close $70K deals. average contract value is the king The logic of lead cost calculations is the same as with SaaS. The only big difference here is that in custom software development high-value contracts come at a price. With company’s ability to sign $70K contacts, a customer worth $7K, or 1/10 of the revenue he brings, is a profitable one. is a justified price if you can convert one out of ten leads. $700 per lead My drawings of average contract value Yet, math isn’t always the foundation of someone’s expectations. The fundamental problem of some CEOs and founders is that: They want to attract more enterprise clients AND They think four or five figure marketing investments are too high just because the number LOOKS high. The mismatch between expectations and capabilities may be a sign that a company isn’t ready for enterprise customers. Even if they get an enterprise lead, high chances are they will fail at closing it. Due to their inability to appreciate the ‘give before you get’ principle (it works in finance too!), they won’t put a lot of efforts into the pre-sale stage. Enterprise leads will leave and give their enterprise contracts to someone else. It’s sad, I know. But it’s true. Now it’s time for a short story. Reality Nobody Wants To Live In Once I was approached by a firm of Salesforce consultants who wanted to get more clients from the UK. Specialists of such a qualification are very demanded, and their hourly rates hit the sky. So does the competition between agencies offering Salesforce services in the UK. Salesforce competition in the UK Despite this, the firm had a ridiculously small marketing budget that correlated neither with the competition rate nor with the potential profit. They felt sad about investing into something they usually obtained for free, even though referrals were hard to scale. My hypothesis was that they were spoilt by referrals ( word of mouth clients ) coming at no cost. The only thing we were left to do it to discourage this firm from spending marketing dollars. Why waste money if it doesn’t do any good? I have met a bunch of companies who entered bloody battle with their competitors with bare hands. Eventually, they gave up saying that [name any online marketing channel] is dead. Do I Guarantee Success? That was the second question this CEO asked. My answer is simple, I would love to guarantee success, but I can’t. And no marketer can do that unless he or she is a fraud, a beginner or demands business share (which you will likely deny). Also, for some niches and traffic channels cost-per-acquisition (CPA) model is indeed working, but there are few of them. Imagine that before applying to some university, a high school graduate asks a dean, “ ” Do you guarantee that after graduating from your university my life will be successful? University degree is a strong predictor of a life success. But high education doesn’t assume it by default. My main point here is that marketing success is a result of many game players. We can make an impact on some of them (strategy, tactics, ), while others are either controlled by a client (the quality of a product/service, a pricing model, a target audience, etc.) or by external forces (demand, competition, seasonality, etc.). processes We work hard to help. Experience in promoting software products and services is our backup. In most cases, the best we can go with is historical data and educated guess. At some point, we decided not to work with the prospects who refused to schedule a talk. This proved to be a hell of a strategy! I like to think that Kraftblick won’t be the one to disappoint them. Need more leads for your software company? We are here to help. Drop me a line at irina@kraftblick.com

Behind The Scenes of Software Marketing: Guarantees, Math, and Educated Guess

Our mission at is to help you to take back control of your inboxes by getting rid of unwanted spam. We bring calm and control back into your digital life and give you more time for the things you love. Leave Me Alone When we heard about the we immediately started researching what we could do to help. We have tried to build a product that helps people, but we wanted to see if we could help our planet too! world’s first hackathon to help fix the climate We immediately discovered that emails have a significant carbon footprint. In fact, 246 billion emails dump 986,000 tonnes of carbon into the atmosphere . [1] every day Leave Me Alone users are already reducing their carbon footprint by unsubscribing from unwanted emails. So we decided to build a new feature to highlight the impact of this on the planet and help people see how much they could reduce their carbon footprint by from unsubscribing. Read on to learn more about how emails can contribute to carbon emissions or jump straight in and ! check out how to save the planet by unsubscribing How do emails contribute to carbon emissions? A regular email produces 4 grams of CO₂ on average [2]. Long messages and emails with attachments produce up to 12 times more. Sound like a lot? Well lets explore how this is calculated. The carbon impact of all things digital is generally attributed to the daily operations of the gigantic data centers that store almost everything on the internet. These data centers consume huge amounts of electricity storing, transferring, processing, and analyzing all this data. Plus to keep everything cool and running efficiently requires a lot of water. Even to send a single email there exist thousands of data-centers around the world for every step of the journey from the sender’s inbox to yours. And don't forget the the greenhouse gases and carbon emissions that were produces when the data center equipment was manufactured! How can unsubscribing help? Unsubscribing is not just good for the soul, it is good for the planet too! 75% of emails are never even opened [3] and sending and receiving them contributes to carbon emissions. By opting out of mailing lists you don’t want you can stop the email from being sent unnecessarily. This helps to reduce your carbon footprint, and also the carbon footprint of the person or company sending the email. From our anonymous usage data of nearly 10,000,000 analyzed emails [4] we know that around 8% of our users' inboxes are subscriptions and 36% of those are unwanted. That means up to of carbon is emitted the atmosphere every single day for emails people do not want and do not read. That is the same as producing nearly 3 billion plastic bags [5] or almost 1 million people taking flights from London to Paris! [6] 28,397 tonnes Here are the raw numbers based on worldwide usage: 246.5 billion emails sent every day19.72 billion are subscriptions (8% of 246.5B)7.1 billion are unwanted (36% of 19.72B)28,397 tonnes of carbon produced daily (7.1b x 4g for 1 email)2,839,680,000 plastic bags (28,397 tonnes / 10g for 1 plastic bag)946,560 people flying from London-Paris (28,397 tonnes / 0.03 tonnes for 1 person flying) Unsubscribing also helps the sender improve their mailing list reputation by no longer sending emails to people who are not interested, which in turn helps other Leave Me Alone users! Estimate the carbon footprint of your inbox You can use our to see how much you can reduce your carbon footprint by. 4 grams of carbon per email doesn’t sound like a lot, so we included the environmental impact of other activities like using plastic bags, drinking coffee, and driving a car for comparison. carbon footprint estimator Donate at the checkout to plant a tree Unsubscribing is a fantastic way to clean out your inbox and reduce your carbon footprint but we wanted to do even more. When purchasing credits to unsubscribe you can now add a $1 donation to plant a tree! 🌳 Trees are incredibly important in our fight against carbon emissions and climate change. Trees help clean the air we breathe, filter the water we drink, and absorb harmful carbon from the atmosphere. One tree can filter up to 16kg of carbon out of the atmosphere by in just a single year [7]. We have partnered with who plant trees all over the world. We chose One Tree Planted because they have a super simple pricing model; one dollar plants one tree. We wanted our customers donations to be easily measurable - no matter the size of your inbox you know your donation is equal to one tree being planted in the world. One Tree Planted We started our climate change campaign off by planting one tree, and we will plant an additional one for every 10 our customers do! We have already had several donations which makes us super happy. You can see how many trees we have planted, and how much carbon has been saved by unsubscribing on . our open page Every little helps and we are really excited to see how much carbon we can save by helping our customers unsubscribe! Thank you for reading. If you want to know more or just want to chat you can find us on or send us an email . Twitter hello@leavemealone.app [1] Email Statistics Report, 2015-2019: 246.5 Total Worldwide Emails Sent/Received Per Day (B) [2] Report on the carbon footprint of spam in couriers: A legitimate email emits on average 4g of CO₂ [3] 2019 email marketing statistics compilation: 24.8% average email open rate across all industries in 2018 [4] https://leavemealone.app/open [5] The environmental impact of some common activities [6] Flight carbon footprint calculator: Economy class direct one way flight from LON to PAR per person is 0.03 tonnes (30kg) of CO₂ [7] Trees for the Future Carbon Calculator: A tree in a Forest Garden sequesters a rate of 34.6 pounds (15.694kg) of carbon per tree Header image by . Unsplash Originally published at blog.leavemealone.app on Aug 26, 2019

Every Day Unwanted emails dump 28,397 tonnes of CO₂ into the Atmosphere

Fenimore Cooper's Literary Offences

'Multimodal is the most unappreciated AI breakthrough' says DoNotPay CEO Joshua Browder

DoNotPayCEO জোশুয়া ব্রাউডার বলেছেন 'মাল্টিমোডাল হল সবচেয়ে অপ্রশংসিত এআই ব্রেকথ্রু'

„Multimodal ist der am wenigsten gewürdigte KI-Durchbruch“, sagt DoNotPayCEO Joshua Browder

"El multimodal es el avance de la IA menos apreciado", dice el director ejecutivo de DoNotPay, Joshua Browder

« Le multimodal est la percée la plus méconnue de l'IA », déclare Joshua Browder, PDG de DoNotPay

DoNotPay के सीईओ जोशुआ ब्राउडर कहते हैं, 'मल्टीमॉडल सबसे कम सराहना प्राप्त AI सफलता है'

「マルチモーダルは最も評価されていないAIのブレークスルーだ」とDoNotPayのCEOジョシュア・ブラウダー氏は語る

DoNotPayCEO Joshua Browder는 '멀티모달은 가장 인정받지 못한 AI 혁신'이라고 말했습니다.

‘Multimodal é o avanço de IA menos apreciado’, diz Joshua Browder, CEO da DoNotPay

«Мультимодальные перевозки — это самый недооцененный прорыв в области искусственного интеллекта», — говорит генеральный директор DoNotPay Джошуа Браудер.

DoNotPayCEO'su Joshua Browder "Multimodal, en takdir edilmemiş yapay zeka atılımıdır" diyor

'Đa phương thức là bước đột phá về AI không được đánh giá cao nhất', Joshua Browder, CEO của DoNotPay, nói

DoNotPay 首席执行官 Joshua Browder 表示，“多模式是最未被重视的人工智能突破”

On-chain asset tokenization represents a long-term trend with the potential to shake up the existing financial landscape. Within this arena, tokenized government bonds make up an increasingly important segment. The segment experienced a stellar growth of nearly seven-fold in 2023 and is quickly recovering from a brief slump at the end of 2023. The article dives into the current situation and some exciting trends in tokenized government bonds and the tokenized real-world assets (RWA) sector as a whole. Current Situation Tokenized government bonds and other tokenized real-world assets (RWA) have witnessed significant growth, propelled by rising interest rates joining forces with relatively low DeFi yields. This development has reflected investors’ appetite for asset classes that offer more stable, predictable returns. More and more investors, especially those seeking to strike a balance between the traditional financial market and the cryptocurrency market, are favoring these tokenized RWA products. A estimates that tokenization of global illiquid assets will reach $16 trillion, or 10% of global GDP by 2030. This includes both on-chain asset tokenization and traditional asset fractionalization (e.g. Exchange Traded Funds (ETFs) and Real Estate Investment Trusts (REITs)). Considering the potential market size, even capturing a small portion of this vast market would signify significant growth opportunities for the crypto industry. Boston Consulting Group (BCG) report Players in the RWA Ecosystem RWA Infrastructure Infrastructure providers in the RWA ecosystem, also known as RWA rails, provide the regulatory, technical, and operational infrastructure upon which RWAs are brought into crypto. They serve as the foundation for the entire ecosystem, and the development of RAW rails is vital to the sustainable growth of the RWA sector. Asset Providers Additionally, there are asset providers that focus on originating and creating demand for RWAs across various asset classes， including real estate, fixed income, equities, and others, contributing to the sector’s diversity and breadth. Market Size RWAs are the 11th largest sector in DeFi based on protocols tracked by , with a combined TVL of over $4 billion. According to a , the number of holders of tokens associated with RWA protocols reached over 67,000 on the Ethereum blockchain, more than doubling in the last 12 months. Within this sector, the total value of the tokenized Treasury segment increased to $719 million as of Mar 20, 2024, from around $379 million a year earlier, according to RWA monitoring platform . The average Yield-to-Maturity was at 5%. DeFi Llama Dune Analytics dashboard by @j1002 RWA.xyz That said, the combined TVL of RWAs has been slumping for the last several months after peaking at $6.271B last October. The value of the tokenized Treasury segment also dropped from $771 million at the end of last November, but it has moved back to an uptrend since February this year. As the broader crypto market recovers from the bear market, it seems that some people are pivoting to higher-yielding markets like DeFi lending and liquid restaking. User Profiles and Behaviors We’ve attempted to analyze the profiles and behaviors of RWA users to understand the underlying user demand. We observed that most RWA users are native to the cryptocurrency ecosystem, indicating that the early adopters did not come from traditional investment avenues. One of the facts that can demonstrate this observation is that the average creation date of RWA token holders’ wallet addresses predates the time when RWAs were tokenized on the blockchain. This means that the RWA userbase is a subgroup that evolved from the broader crypto community rather than a community that rose from influxes of traditional investors. RWA users often have a strong grasp of blockchain technology and many have entered DeFi long before RWAs become buzzed. We used the number of RWA token holders as a proxy to gauge RWA adoption. Both the number of RWA token holders and the unique interactions with RMA tokens have been on a continuous rise despite the recent drop in RWA protocols’ combined TVL. We believe this is a sign of the RWA sector’s increased awareness and positive expectations among investors. With a time-series analysis of the RWA holders’ wallet addresses, we’ve found that most of the addresses have been in use for a long time and have participated in various blockchain activities. This means that the RWA sector is largely participated by a healthy group of long-term crypto users. That said, we did notice growing participation from new wallet addresses as well. This probably means the RWA sector is gradually permeating into more traditional user groups as more traditional financial institutions, including Franklin Templeton and Wisdom Tree, embrace RWAs. RWAs are bridging the divide between crypto and traditional finance, but they also carry inherent risks and limitations from the real world. Most RWA interactions require checks from traditional financial systems, such as KYC/AML, credit checks, and minimum balance requirements. These prerequisites limit RWAs’ potential to extend financial inclusivity. Competitive Landscape We conducted an in-depth comparison of different projects in terms of market share, growth rates, pricing, and user experience to assess the competitive landscape. In the tokenized government bond sector, Franklin Templeton, leveraging its extensive accumulation and brand advantage in traditional finance, holds the largest market share. Ondo Finance and Matrixdock have different user demographics due to their different marketing strategies. Emerging companies like Hashnote and Superstate, while having smaller market shares, are experiencing rapid growth, demonstrating market vitality and diversity. With respect to pricing, different projects have different management fee rates, reflecting their strategies for market positioning and cost control. For example, Franklin Templeton and Ondo Finance have lower management fee rates, which help attract large institutional investors. On the other hand, Matrixdock and Maple Finance have relatively higher management fee rates, possibly to compensate for revenue pressures stemming from their smaller market shares. In terms of user experience, providing clear, intuitive, and user-friendly interfaces is crucial for attracting and retaining users due to the nature and complexity of tokenized government bond products. Additionally, with intensified market competition, enhancing service quality and customer support will become key differentiators for each project. To summarize, tokenized government bond projects are in a phase of rapid development, with significant differences among projects in market share, growth rate, pricing strategy, and user experience. Their prospects will be greatly influenced by the global economic environment, regulatory policies, and relevant technological innovations. To remain competitive, they need to continuously optimize their product features, enhance user experience, and adapt to evolving market and regulatory conditions. Major Players in Tokenized Government Bond Products Franklin Templeton Franklin Templeton is a US-based global asset manager with over $1.3 trillion in assets under management. As a traditional investment firm actively exploring the blockchain industry, Franklin Templeton has launched several blockchain-focused venture capital and equity funds in the past. Market Share: 48.6% Government Bond Product’s Market Value: $350,077,608 Management Fee: 0.15% Market Share Change in the Past Quarter: -5.51 percentage points Ondo Finance Ondo Finance launched three tokenized bond products by investing in multi-billion dollar, highly liquid, exchange-traded funds managed by the world’s preeminent bond managers, including BlackRock and Pacific Investment Management Company (PIMCO). They are the U.S. Government Bond Fund (OUSG), Short-Term Investment Grade Bond Fund (OSTB), and High-Yield Corporate Bond Fund (OHYG). Market Share: 17.01% Government Bond Product’s Market Value: $122,511,877 Management Fee: 0.15% Market Share Change in the Past Quarter: -6.69 percentage points Matrixdock Matrixdock is an on-chain treasury bond platform launched by Matrixport, a Singaporean asset management platform. STBT is Matrixdock’s first product, introducing a risk-free rate based on US government bonds. Market Share: 10.78% Government Bond Product’s Market Value: $77,674,902 Management Fee: 0.3% Market Share Change in the Past Quarter: -2.11 percentage points Backed Finance Backed is a Swiss start-up bridging real-world assets on-chain. The company has issued blB01, a tokenized short-term U.S. government bond ETF, on Coinbase’s Layer2 Base. Market Share: 6.73% Government Bond Product’s Market Value: $48,485,006 Management Fee: 0% Market Share Change in the Past Quarter: -0.4 percentage points Hashnote Hashnote is a regulated company under the oversight of the U.S. Commodity Futures Trading Commission (CFTC) and the Cayman Islands Monetary Authority (CIMA). It is a fully regulated, institutional-grade DeFi asset management platform, offering comprehensive service support, zero counterparty risk, and customizable risk/reward strategies to consumers. Market Share: 5.92% Government Bond Product’s Market Value: $42,613,396 Management Fee: 0% Market Share Change in the Past Quarter: +0.2 percentage points Superstate Superstate is a blockchain-based asset-management firm. It raised $14 million in venture capital to develop regulated, on-chain funds that U.S. investors can access last November. In February 2024, it debuted its first tokenized U.S. Treasury fund offering on the Ethereum blockchain. Market Share: 4.16% Government Bond Product’s Market Value: $29,985,969 Management Fee: 0.15% Market Share Change in the Past Quarter: +4.16 percentage points Open Eden Open Eden is a crypto startup established in early 2022. It was co-founded by Jeremy Ng and Eugene Ng, Gemini’s ex-Asia-Pacific head and former Head of Business Development for the region. Market Share: 3.24% Government Bond Product’s Market Value: $23,328,886 Management Fee: 0% Market Share Change in the Past Quarter: -1.12 percentage points Maple Finance Maple Finance is an institutional capital marketplace that provides credit experts with tools to run an on-chain lending business connecting institutional lenders and borrowers. It has been a market leader in private credit. In April 2023, it introduced a new cash management pool allowing non-U.S. accredited investors and entities to participate directly in U.S. Treasury investments using USDC. Market Share: 1.45% Sovereign Debt Product Market Value: $10,428,616 Management Fee: 0.5% Market Share Change in the Past Quarter: -3.23 percentage points Predicting Future Developments We believe six trends will drive the development of the tokenized government bond segment of the RWA market. These trends will transform the market landscape and provide investors with new opportunities. The tokenized government bond segment will witness a deeper integration of on-chain technology with traditional financial assets. This trend will enable more efficient asset tokenization processes and more timely synchronization of on-chain and off-chain data, significantly improving the efficiency and transparency of transactions. This will, in turn, lead to faster and more trustworthy trading experiences for investors, potentially attracting more capital into the area. Deeper Integration of On-chain and Off-chain Mechanics With increased regulatory attention around digital assets, tokenized government bond projects will be forced to strengthen their compliance. We believe more blockchain-based compliance solutions, such as those using smart contracts for compliance checks, will emerge to meet increasingly stringent regulatory requirements. This will boost investor confidence and encourage more institutions to participate in this market. Increased Compliance with Advances in RegTech Solutions Advancements in cross-chain technologies will enable seamless interoperability of tokenized government bond products on various blockchain platforms, enhancing liquidity and accessibility across the entire market. This will provide investors with more choices and flexibility and reduce market risks. Additionally, increased cross-chain interoperability will promote the convergence of international markets, creating more global investment opportunities. Increased Cross-Chain Interoperability We expect projects to introduce more customized and personalized products to meet the specific needs of different investor groups. These products will include those that precisely target an investor’s risk preference and investment objectives, enabling them to achieve their financial goals better. This movement, in general, will allow investors to have a more diversified range of investment choices. More Customized and Personalized Products Projects are expected to place greater emphasis on transparency and security, leveraging blockchain technology’s traceability and tamper-proof nature to enhance investor trust and confidence. This will attract more risk-sensitive investors to participate in the market and help mitigate market manipulation risks. Enhanced Transparency and Security The application of artificial intelligence for market analysis and predictions, as well as the generation of automated investment strategies, will be a significant innovation direction for the Sovereign Debt RWA market in the future. With these innovative developments, investors will be better informed and empowered to seize market opportunities. Integration of Cutting-Edge Financial Technologies like AI Promising Project Types Based on the above understanding, we believe the following five types of projects will be worth paying attention to. Amid more and more stringent regulatory requirements, projects that have a high level of compliance and offer high transparency are more likely to gain favor in the market. These projects will be able to establish a trustworthy reputation and attract more investors. High Compliance Projects Projects that fully leverage cutting-edge technologies such as blockchain, artificial intelligence, and big data, particularly those capable of providing efficient trading and investment strategies, are poised to secure a place in the market. These projects will bring faster and smarter investment experiences. Technology-Driven Innovative Projects Projects that boast seamless interoperability across different blockchain platforms, especially those providing a broader selection of assets with optimized liquidity, will have a clear competitive advantage. Cross-Chain Compatible Projects Platforms that are easy to use and provide comprehensive customer support and educational resources will be more popular, especially among non-professional investors. User-Friendly Platforms Projects that excel in cost control and operational efficiency, such as those offering low management fees and highly automated services, will be able to win out in the competitive market. Low-Cost, High-Efficiency Solutions In conclusion, investors are more inclined to seek higher-yield investment opportunities under a hiking Federal Reserve. The growth of the RWA market indicates that despite macroeconomic pressures, its potential for high returns has attracted a significant amount of capital. With regulatory improvements and technological advancements, we expect the tokenized government bond market to continue to grow, especially given the increasing adoption of digital currencies like stablecoins and CBDCs. That said, tokenized government bond projects may face stricter regulatory requirements in the future, particularly in anti-money laundering (AML) and Know Your Customer (KYC). As the regulatory environment becomes more stable, these projects are expected to integrate more seamlessly into the traditional financial system while providing investors with new investment channels and risk management tools. To mitigate the inherent risks associated with RWA products, we believe tokenized government bond issuers should adopt decentralized governance decision-making mechanisms, such as the DAO framework used by many issuers in the private credit category. Such mechanisms enhance transparency, allow for better risk assessment and mitigation and also help ease regulatory compliance. Also published . here

DOLLAR TREE

dollartree.com

10K+ employees

Since 1986

COMPANY RANKING

DOLLAR TREE

EVERGREEN INDEX #4230

Representing this company? Click here to claim and customize this page!

Dollar Tree WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!

DOLLAR TREE

dollartree.com

10K+ employees

Since 1986

COMPANY RANKING

DOLLAR TREE

EVERGREEN INDEX #4230

RELATED COMPANIESRANK

STORIES ABOUT DOLLAR TREE

Representing this company? Click here to claim and customize this page!

Dollar Tree WIKI

Apply to get your Tech Company News Page live on HackerNoon.com today!