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Most likely, you have heard about wrapped Bitcoin as well as wrapped crypto ... Wrapped crypto tokens provide an invaluable solution, particularly in decentralized finance (DeFi), where efficient and quick movement of funds is essential.

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Indigo Emerges as Top DeFi Contender, Pioneering Real-World Asset Trading on Cardano

Get the most recent info and news about DeFi For You on HackerNoon, where 10k+ technologists publish stories for 4M+ monthly readers.

DeFi For You is a decentralized peer-to-peer cryptocurrency lending platform. Lenders and borrowers can use the platform independently of third parties. Lenders can earn tokenized income from lending crypto stablecoins like USDT and will receive interest payments. Loans are collateralized and secured by tamper-proof smart contracts on the blockchain. Borrowers can use crypto assets, NFTs, and physical goods as collateral for cryptocurrency loans. They don't require a credit check due to all loans being over-collateralized. DFY is the native crypto token on the DeFi For You platform. It is built on the industry-renowned Binance Smart Chain.

DeFi For You

Thank you to the problem solvers who campaigned extra hard in the first-ever competition! HackerNoon Startups of the Year focuses on recognizing the passion and stamina of those willing to find and create effective tech solutions for their cities. HackerNoon’s Startups of the Year To see who is a winner in each respective city, visit and pick a city. The name at the top of the list is the winner. (Awards, where cheaters were caught, are under review.) startups.hackernoon.com From all of us at , thank YOU for your excellent campaign perseverance🥺! We look forward to seeing you again in the 2022 campaign (stay tuned 😉)! HackerNoon Without further adieu, let us kick off by sharing the cities with top votes per region for 2021 🎉 . our series of Best Startups of the Year Stay tuned for the rest of the winners per region to be over the course of this week (Feb 14, 2022). announced North and Central America America is the concrete jungle where dreams are made of, the world’s capital of fashion, showbiz, business, major industry, etc., and surely, of Startups! Representing , we have: North and Central America (14,563 votes): Winner: Boulder Bury.com (10,521 votes) - Winner: New York City Hum Capital (7,987 votes) - Winner: San Francisco Zentist (7,713 votes) - Winner: Redwood City TigerGraph (469 votes) - Winner: Los Altos Stobox To see more awards in this region please click here. Europe Charming, sophisticated, cosmopolitan. There are many beautiful words used to describe this region. With its eccentric vibe, is also a place where new Startups thrive. Europe Representing Europe we have: (10, 010 votes) - Winner: Belfast Bob & Berts (5, 066 votes) - Winner: Ghent WeGroup (4, 712 votes) - Winner: Porto TAIKAI (3, 779 votes) - Winner: City of London Crypto Quantique To see more awards in this region please click here. Oceania The heat, the beaches, roaming kangaroos, or tarantulas? No. Startups! Representing the region of are: Oceania (1, 011 votes) - Winner: Sydney shotstack (430 votes) - Winner: Melbourne Doohly (118 votes) - Winner: Gold Coast Easil (76 votes) - Winner: Tauranga LawVu (40 votes) - Winner: Western Junction Today We Learned To see more awards in this region please click here. Asia Diverse in both ethnicity and culture, known for exotic sceneries as well as friendly people. Many Asian countries are on the verge of mass globalization and modernization. These fast-developing economies give way for many potential Startups. We present, for : Asia (12, 686 votes) - Winner: Singapore Cake DeFi (3,355 votes) - Winners: and (It’s a tie, we’re working on it!) Tel Aviv Applitools hyro (2, 402 votes) - Winner: Beirut Hovi Digital Lab (1.006 votes) - Winner: Hyderabad Quixy (756 votes) - Winner: Hanoi DeFi For You To see more city awards in this region please click here. Africa The second biggest continent in the world, home to many big animals, the longest river in the world AND the largest desert in the world. is known for many big things and sure enough, big Startups. Africa Representing Africa, we have: (884 votes) - Winner: Johannesburg MiBRAND (804 votes) - Winner: Lagos Goodtalent (526 votes) - Winner: Cape Town Revix (420 votes) - Winner: Lusaka ComGrow (224 votes) - Winner: Nairobi UTU To see more city awards in this region please click here. South America “South America is the land of the extreme.” - National Geographic Extremely beautiful people? Yes. Extremely worth-noticeable Startups? Hell yeah! We proudly present, Startups in : South America (217 votes ) - Winner: São Carlos Predify (193 votes) - Winner: Belo Horizonte CM Technologia (106 votes) - Winner: Porto Alegre Privacy Tools (82 votes) - Winner: Quito Agrodemanda (55 votes) -Winner: Rio De Janeiro Bybrand To see more city awards in this region please click here. Once again, and to all of the top Startups of each region this year! HUGE CONGRATULATIONS BIG PROPS The whole team at would like to thank you for your excellent campaign perseverance and we look forward to seeing you in the 2022 campaign. HackerNoon As part of honoring your participation, we will continue to host your company in this directory until further notice ( for legal reasons we hesitate to say ‘forever’..but pretty much forever).  As traffic is directed to the site, it will act as a promotional platform for your company. Have a great Valentine’s Day, HackerNoon loves y’all <3 More Information: If you’re a winner, please answer ! If you’re a reader, participant, just a curious individual, consider answering one of our interviews . this interview here Read the FAQs about or . Startups here here To see all of the winners you may visit , pick any city and view the name that appears at the top. this site If you’re interested in partnering with us, we invite you to look through some of these or reach out to our business department. unique sponsorship options Perhaps creating your very own tickles your fancy or maybe you have a whole new idea for how we can partner! writing contest Thank you to all of our sponsors! We truly appreciate your contribution to the tech world and thus the future! The Startups Awards are sponsored by: , , , , , , , , , , Blockster Brex FreeCodeCamp LaunchDarkly Coil Udacity Udemy Vercel Asia Pacific Transgender Network Bybit Everscale Network This post was written by Tuan Anh Vu. If you have any questions or concerns or would like to report a discrepancy please email ellen@hackernoon.com.

To the Winners of #Startups2021, With Love:

Four company history lessons, and a forward looking statement: 2018 was the year of possibilities. 2019 was the year of issues. 2020 was the year of opportunities. 2021 will be the year of iterations. All in an effort to become . We’ve summarized Hacker Noon’s progress by revenue, growth, product, software expansion, and some final note. the best place for technologists to read, write and publish Revenue Hacker Noon doubled revenue for the 3rd year in a row in 2020. This is a YoY increase of +102%. This represents QoQ growth of + 21% and YoY growth of + 68%.  Our top sources of income were , , , , , and . Top Navigation Grants Brand-as-Author Noonies Newsletters Ad By Tag launched in Q4 2020 and is now booked through Q2 21. It allows sponsors to place their content next to content with relevant tags. Ad by tag niche marketing We started 2021 with revenue in January being at an all-time high for revenue generated in a single month for HackerNoon. To put it into perspective, the revenue we made in January was almost as much as the revenue we made in 2017 and 2018 - combined. , and more. These things can ebb and flow, i.e. when deals close and how buyer optimism flows, but it’s good to see quality companies committing to working with Hacker Noon early in the year. Much thanks to some of our new and bigger customers: Wix, LaunchDarkly, CouchbaseDB, ByBit, DeFi For You, Udacity, Particle, CryptoAdventure, Flatfile As top navigation and niche marketing inventory fills up, we’ll be putting more effort in publishing and republishing the corporate blog posts, press releases, and software updates of as many technology companies as possible. Later in the year, we’ll go to market with a subscription offering for brand publishing, dubbed Evergreen. Growth Our top source of traffic, Google, finally started to rise again, after a steady half-year decline that also hurt the company’s Alexa site ranking. This recent rise in Google traffic could be due to their algorithm changes, our infrastructure work, our edtiorial rules, our content quality, just dumb luck, or an executive at Google changing their mind about our site. We did see an 18% growth in unique pageviews from December to November and a 19% growth from Dec 2020 to January 2021. Editorial team highlights: Part-time editors hired: We added to our team in 2020, and they bring extensive knowledge and experience in the AI, machine learning, cyber security, gaming, and non-profit sectors. Going to expand into more junior editors to improve our rate of publishing. three new editors Writing competition: Starting with Wix, brands will be able to reward the best performing stories on a Hacker Noon tag. This is exciting because it drives all our key metrics: words written, time reading and money made Managed Accounts: We’ve experimented with commissioned content to increase yearly revenue from affiliate marketing sources and the early results are promising. We will be working with experts in the space to scale up these efforts this year. Additionally, while we aspire to offer visitors a sh*t ton of value without logging in, deeper relationships with our visitors is something we want to aspire toward. We are seeing a trend of more logged in users on , after introducing a new signup flow. app.hackernoon.com Product In Q4, we conducted two separate audits to review the process of software development projects. Vercel, the creators of NextJS, audited our codebase to help prioritize which projects and approaches will improve page performance. Additionally, we audited the quality of every function marked as shipped in 2020. The overall learning was that we should ship less new things and spend a higher percentage of our time improving what we do offer.  Nevertheless, we did still ship some new things, and have some cool things coming up this year. Content Management System projects shipped in 2020 Q4: - This new flow has been performing much better. It includes login/signup in addition to email, and educates the visitor on our value to readers, writers, and brands. New Signup Flow - The first are live and dynamically updating the curated story lists via Hacker Noon mentions and the Bing News API. Tech Company News Pages 913 pages - This is in partnership with Superpeer. We are exploring more ways to revenue share with the contributing writer. Paid Expert Video Calls Beta

State of the Noonion Q4: Ad By Tag, Tech Company News Pages, and More

DeFi industry is stepping forward at a great pace. Currently it appears to be the largest tectonic plate covering the Blockchain sphere and you have to be fully prepared. However, with DeFi projects, I see that their communities often do not know where to get the most up-to-date information about the DeFi market. Potentially, this is a chance for scammers. So I decided to make a list of reliable portals that provide up-to-date and currently reliable information about DeFi. working Information is your power. DeFi Pulse https://defipulse.com/ Even though Pulse has a bit out of date design, it still provides with a comprehensive DeFi projects tokens price and overall trading volume in a very simple and accessible manner, even a beginner might use it easily. The main purpose of the Pulse is to display Ether and tokens locked in DeFi project. CoinMarketCap DeFi page https://coinmarketcap.com/ru/defi/ Coinmarketcap has already gained a reputation of a trustworthy platform, which would be impossible if CoinMarketCap team would not follow the modern trends, DeFi Especially. The platform lists token in Market Volume order with a reflection of the 24 hours price waves and graphical curves display. Very convenient for an urgent and fast search. Etherscan.io https://etherscan.io/defi-leaderboard Yes, Etherscan is an expected guest on a top list such as that one. This tool is effective mostly because a simple list contains as much information as possible for making a decision where to invest. Especially it is related to the fact that Etherscan reflects projects’ specialty and the industry sector they are dedicated to. Actually, on the page you can find most of the necessary information. DeFiprime https://defiprime.com/ This is an outstanding portal with the most detailed information about different projects that they had already processed and displayed in any of the sections. Besides news and blog related to the DeFi, you can find a convenient search for projects in several categories such as Alternative savings, Daos, Payments, Staking and many more. It really reveals from the burden to find a project on a certain niche you are trying to access and, what is more important, it saves time. Loanscan https://loanscan.io/loans#borrow-volume Imagine you are doing a research on a very specific niche and you do not have enough time before the deadline to put everything on a right place, but still quality is important. This platform will help you to derive all data you need to know about the DeFi loans sector. Revealing, isn’t it? Using these platforms will help in decision making and data collection. Surely, it’s better to use a combination of the services, to get as much deeper knowledge as possible. We will talk about it in a series of future articles. If you want to learn more about DeFi or you are a DeFi project and want to know more how to promote you project, please contact me in Telegram (@baloyan) or LinkedIn.

5 Portals That Rate And Rank DeFi Projects For You

DeFi is a real hot topic in the crypto industry this year. A huge number of people join projects that offer DeFi services every day, and many analysts say that this trend may last for quite a long time. And there is a high probability that it will turn into a separate huge industry. We see that more and more projects are creating their own DeFi applications, and many existing projects are making a pivot towards Decentralized Finance. I work with projects and help them and make their DeFi applications popular, and I see certain rules that can significantly strengthen DeFi projects and bring them even more community. In this article, we will analyze the main part of them. Let’s say that this is a full guide to a DeFi marketing. develop their communities What determines the success of a DeFi project Let's make a deal. By default, we will say that, of course, first of all, the success of DeFi projects depends on the concept, financial model and implementation of the mechanics laid down inside the project. From the team and the ability to present your project. From an economic substantiation and a well-designed tokenomics. All this must be laid down during the preparation of the project for public display. Don't forget to audit your code - this is important for any crypto project, especially for DeFi projects. The audit should be performed by a third party, and the more reputable and well-known company performs it, the better. How to create a community for a DeFi project Here we will learn more about how to attract a community to a DeFi project. What marketing tools can be used and how. Based on our experience working with various DeFi projects (don’t forget about successful implementation of the previous point about a good idea and tokenomics), we have identified the main components that can increase the popularity of the DeFi project. Community Engagement for DeFi projects Interact with your audience on thematic and relevant platforms - social networks, Telegram, Reddit, Bitcointalk, and other forums. First of all, you need to create accounts in the largest networks (Facebook, Twitter, and so on). Plus, you need to have an official Telegram chat where you can share news, answer questions, and generally set the mood of the project community. The more popular the project becomes, the more people will participate in discussions and ask their questions, share ideas and suggestions. Secondly, you must work with the community on other platforms, such as Reddit, Bitcointalk, and different relevant chats and channels in Telegram. There are people who are often hungry for new, good projects, and by creating discussions about your project, you can get some of them interested in yours. Consider that it's such a growth hacking tip for DeFi. Be active, friendly and be able to present your project in an unobtrusive manner. DeFi Influencers (KOL) Working with influencers and key opinion leaders (KOL) will greatly strengthen your position. This primarily includes working with YouTube influencers and Telegram channels that have a fairly large number of subscribers who read them. For example, a huge number of YouTube bloggers and influencers now talk about DeFi in their reviews and videos, and if they like the project, they can mention it or review it. Of course, the loyal audience of such influencers will at least pay attention to the project and make their own analysis. We work with a pretty big number of large and medium-sized crypto YouTube bloggers and almost everyone is now talking about DeFi projects. The same applies to crypto Telegram channels. Surely, everyone who reads this article is subscribed to at least a few of them. It has already become the reality for the crypto community to receive the most up-to-date news from Telegram channels. They also notify their audience about new DeFi projects and offers. Getting into DeFi calendars and listings/trackers With the growing popularity of the DeFi industry, there are platforms that track the appearance and progress of new DeFi projects and their offers. This is convenient for users, and many DeFi users use these web-sites to search for new information and analyze it. I have already written more about these sites in the article ‘ ’, but once again I will name the main ones: 5 Portals That Rate And Rank DeFi Projects For You - - the main web-site right now for analyzing DeFi projects and coins with live monitoring of prices and dynamics DeFiPulse.com - - a platform that sends new interesting DeFi projects based on analysis to your e-mail or in the Telegram bot DeFiHunters.com - - also a good service where you can view information about projects divided into categories DeFiprime.com There are already more than 20 such web-sites and trackers, and of course, the more of them you get, the more people will learn about your project. PR and media mentions for DeFi projects PR is also an important component of the project's promotion. First of all, more people will learn about the project with the help of correctly selected publications. Secondly, when potential members of your community find out about you in any way, they will start googling and it is much more likely that they will join you if they find information about you, including mentions in reputable media. The same applies to important news about the project - new partnerships, listings on exchanges, milestones - all this should be covered in the media, thereby building a reputation and laying the foundation for the growth of the community. Here I can advise you not to focus on formal press releases, but to work on publications that explain your project, its concept, economy, and benefits for users. Banners on major crypto websites Another way to make yourself known is to place banners about your Defi project on large crypto websites (like coinmarketcap.com). But you need to understand that this method will be most effective if all the previous points in this article are made - you have a community, you lead it and interact effectively with it, the project has a reputation and more and more people on various platforms are talking about it. There are quite a few web-sites where you can place banner ads. And if you have an extra budget, this type of promotion should be used as an additional activity. But first things first. Listing on exchanges for DeFi projects This is a separate big topic. How to list on UniSwap and other similar exchanges, how to work with liquidity - these are the topics of my next articles. In the meantime, I can advise you to read one of my previous articles - ‘ ’. Because in addition to UniSwap and analogs, the native token of the project will be in maximum demand when entering various well-known exchanges. The ultimate guide to listing at crypto exchanges Expansion to other markets When developing a project, you should immediately think about further expansion to other markets. For European and American projects, this means entering the Asian DeFi market, and for Asian projects, it means entering the international DeFi market. I will also describe how to do this in one of the following articles. DeFi Community Management One of the important qualities that distinguish good and long-lived projects from bad ones is working with the community. In DeFi, community management is a very important element that can take a project to a new level or kill it. It is very important to listen to feedback from the community, make new features and try to improve the project in the direction that the community wants. To put it simply, a DeFi project is its community. Conclusion In this article, we've covered the basics that each DeFi project needs. As I said earlier, in the following articles, we will also look at additional promotion methods for DeFi, such as special airdrops and events. We will also take a closer look at how to create your own DeFi token, how to list it at UniSwap, work with liquidity, and so on. In the meantime, if you have any questions about DeFi or you are a DeFi project and want to know more how to promote you project, you can always contact me via Telegram (@baloyan) or LinkedIn.

The Ultimate Checklist For Marketing DeFi Projects

Get Early Access Today Velvet.Capital Velvet.Capital is a multi-chain DeFi protocol that helps people create crypto portfolios, indexes & other financial products with additional yield at the tips of their fingers. We provide a secure and intuitive platform for individuals, professional asset managers, and treasury managers. for exclusive early access and you’ll be building automated and diversified crypto portfolios with additional yield in no time. Sign up today DeFi Revolution - “Decentralised finance (DeFi) is booming, with the total value locked — the overall value of assets deposited in transactions — having risen from $700 million in December 2019 to over $200 billion at the beginning of 2022, equivalent to Greece’s 2017 GDP.” Philip Blows, CEO of AQRU Without a doubt, DeFi is hot right now. The space is experiencing explosive growth and doesn’t show any signs of slowing down anytime soon. It’ll be one of the biggest trends over the next decade yet many people still aren’t exactly sure what it is. As with any new innovation, there is an education gap that needs to be bridged for the general populace. At Velvet.Capital, we are passionate about helping to bridge that gap and are firm believers in the future of DeFi. for as much as it has grown this is just the very beginning. The potential is through the roof, considering the wide number of potential use cases. A good way to start thinking about decentralized finance is that it is peer 2 peer finance that is enabled by the blockchain. It will be the mechanism that will bring web3 banking with cryptocurrencies to the masses. It’s a rethinking of our current legacy financial system. Defi is a system where there are no middlemen, gatekeepers, or controlling governments but rather code acts as law. It is . totally permissionless (no one can stop or seize your transactions), programmable (fully automated by smart contracts), transparent (traceable and trackable to a public ledger), immutable (unchangeable), and non-custodial (you never give up custody of your assets) Huge Potential to Gain Market Share You never give up custody of your assets so you can reap more of the benefits. Anything you could do at a bank or brokerage you’ll be able to do through a smart contract — often to greater advantage to you as an individual (more on that later). Everything is clearly traceable through a digital blockchain that ensures all the information is totally public — one ledger accessible to all. The use cases will only continue to grow. Before we get too far in on this, it’s important to highlight the deficits of our current financial system, to fully appreciate the value proposition of DeFi. Legacy Financial System Traditional finance is basically everything we know and use today. Lots of intermediaries and 3rd parties put themselves between you and whoever is on the receiving end of your desired transaction. Banks, credit card companies, the Venmo’s & PayPal’s of the world, brokerages, the government — you get the idea. Everyone is trying to get a piece of the action and there is so much red tape unnecessarily bogging down the efficiency of the process. This highly centralized system is certainly the most familiar but that does not mean it is the best. Over the last several decades the necessary trust and transparency that underpins a system of this kind has been eroded away. A growing number of people feel institutions & governments have failed to live up to their end of the bargain & these people seem to feel like they’ve been consistently given the short end of the stick. The short end of the stick comes in terms of increased higher with less and less to show for it. Overdraft fees, non-existent savings interest rates as inflation creeps to , exorbitant fees for international banking transfers, early withdrawal fees, and the list goes on. costs multi-decade highs The data would seem to back that up as global inequality has skyrocketed while trust for traditional institutions and governments has plummeted as a result. The top 10% held 76% of the world's wealth and captured 52% of the income in 2021. All while the bottom 50% held 2% of wealth and captured 8.5 % of earnings. Countless (including the notorious ), and failure by the government to meaningfully ensure a fair shake at it for the average person has left an enormous opportunity for a fair and transparent alternative to fill the gap. This can be highlighted with the Edelman Dimensions of Trust Chart below which tracks public trust based on two distinct attributes: competence (delivering on promises) and ethical behavior (doing the right thing and working to improve society). scandals GameStop Saga speculation-driven recessions Edelman Dimensions of Trust DeFi: A Solution Emerges This is where DeFi comes in. In a way, it is the reimagination of our deeply flawed system. It is a way for average people to pull back some of that power, control, and fairness that has been taken from them over time. DeFi not only removes the unnecessary intermediaries that get a cut or custody of your hard-earned assets but it also ensures underlying fairness and transparency. The whole process is streamlined and highly efficient. The system cannot be gamed because the code is the law. That code is in the form of an immutable smart contract. These smart contracts govern the world of decentralized finance. The code has no feelings, special interests, ulterior motives, or skin in the game. This drives fundamental and underlying fairness. These smart contracts are highly programmable so the use cases will only grow from here. Reflexively, this means that the advantages and value proposition of using DeFi will only grow over time. In theory, everything you do now within our current legacy financial system will be able to be done on-chain — but better. Notable Advantages of DeFi: Eliminates fees that banks, brokerages, and other financial institutions charge to users Speedier and more efficient transactions Retain full custody of your assets Open-source protocols so that anyone can build on the platform Opportunity for additional yield on investments Transparent and auditable No one can change the rules Will only improve from here Potential Risks to Consider As with anything in life, there is risk. You should always do your due diligence and only work with trusted and established actors. Rug Pulls i.e. Bad actors and scam projects Non-Guaranteed Users generally assume all risk Smart Contract Issues i.e. Hackers finding vulnerabilities in the code Collateral Requirements Overcollateralization is generally required due to the volatility and lack of credit scoring Regulatory Risks i.e. Governmental Join us on the Journey DeFi is going to allow people to take back control of their assets and make a more fair future where financial freedom will be more attainable for all. We’re so excited for this transformation and happy to play our part in it. We hope you join us on this journey. We would love to have you join our community. Check out our . Sign up today for exclusive early access and you’ll be building automated and diversified crypto portfolios with additional yield in no time. flagship site Don’t forget to follow us on , , and/or join us on & for more updates! We want to hear from you, don’t be shy. Twitter Instagram LinkedIn Discord Telegram Until next time, Cheers! More from Velvet.Capital De-mystifying the world of crypto investing, one post at a time Read more from Velvet.Capital Get started Velvet.Capital ](/@velvetcapital) 17 Followers Your automated crypto platform Follow This article was originally published here

What the DeFi Revolution Means for You

Decentralized finance (DeFi) has exploded in popularity over the past few years, offering a new wave of financial services that are open, transparent, and accessible to anyone with an internet connection. But building a successful DeFi project requires more than just a great idea and a talented development team. It also requires a strong and engaged community of users, supporters, and advocates. In this guide, we'll walk you step by step through the process of building a thriving DeFi community. From identifying your target audience to creating valuable content and engaging with your community regularly, we'll get all the essentials covered. If you need a piece of advice on your DeFi/crypto project, you can . message me Step 1: Define Your Target Audience. Before you can start building a community, you need to know who you're trying to reach. Are you targeting experienced crypto traders, or are you trying to attract a more mainstream audience? Are you focusing on a specific region or language? Depending on these factors, your channels and content strategy may vary. For example, if you are building a DeFi project focused on lending and borrowing, you will target crypto traders who are looking for ways to leverage their assets and generate yield. The very different target audience will be for the DeFi project focused on remittances, where you are targeting migrant workers who need to send money back to their countries. The more specific you will be about the purposes of your project, the easier it will be to define your target audience and tailor your messaging and outreach efforts. Targeted audience is a key factor for exponential growth of the project, not only at the start. In particular cases, it’s critical when a project is expanding to foreign markets. For example, we had a case with Bifrost, a DeFi project that splashed over the Korean market a few years ago. To maximize the effect of every dollar invested into marketing, you need to specify your targeted audience requirement very precisely. That's exactly what was done in our cooperation with Bifrost. That led to increasing the English-speaking community of Bifrost Case: up to 20k. Step 2: Create Valuable Content. Once you've defined your target audience, it's time to start creating content that will appeal to them. This can include blog posts, videos, infographics, and more. The key is to make sure your content is valuable and informative and that it helps your audience understand the benefits of your DeFi project. For example, you can create a blog post that explains the benefits of decentralized lending compared to traditional lending - or an infographic that explains how your DeFi project solves a specific problem in the crypto space. During times of our cooperation with Defexa.io, our main focus was on content generation at the very early stages. Right now, Defexa has a wide worldwide audience and user base. Content should be diversified on several topics, of course: entertainment for community engagements and market analysis for investor attraction. Defexa's community is a great proof of this point. Case: Step 3: Engage with Your Community on Social Media Social media is a powerful tool for building and engaging with your DeFi community. Make sure you have a presence on all the major platforms, including Twitter, Reddit, and Telegram. Use these channels to share your content, answer questions in a timely and helpful manner, and interact with your community regularly. You may also consider organizing weekly Twitter Spaces or Discord/Telegram AMAs to discuss your project and answer questions. Coinburp was a sensation in 2022-2023, and one of the reasons is that a wide media and community campaign was arranged by our team. Major platforms were involved, such as Twitter, Reddit, YouTube, Telegram, and Media. Of course, for every platform, you need to tailor the content in a very specific format to catch the eye of the audience. Case: Step 4: Host Events and Webinars Events and webinars are a great way to connect with your community and build relationships. Consider hosting regular AMAs (ask me anything) sessions or online workshops. You may as well consider organizing a virtual meetup in collaboration with a local blockchain community to introduce your project to a new audience. This will help you build trust and credibility with your community, and it will also give you valuable feedback and insights. The community of our current client, Vitruveo, is expanding exponentially. And one of the reasons is that the project CEO participates in worldwide events and AMAs regularly. Sometimes, quantity is important, too. Case: Step 5: Partner with Other DeFi Projects Partnerships can be a powerful way to grow your DeFi community. Look for other projects that are complementary to yours, and explore opportunities for collaboration. This can include cross-promotions, joint events, or even integrations with each other's platforms. For example, partner with a DeFi project that offers a yield farming platform or a decentralized exchange or integrate with a popular wallet provider to make it easier for users to access your platform. An absolute turning point for the AQLA token, which we’ve worked with for a while, was a partnership with a platform that revolutionized the crowdfunding process. That move and partnership helped to gain a new audience that was very interested in the project. Case: Step 6: Foster a Sense of Ownership and Inclusivity One of the key benefits of DeFi is that it gives users more control and ownership over their financial lives. Make sure you're fostering a sense of ownership and inclusivity within your community. Encourage users to participate in governance decisions by creating a decentralized autonomous organization (DAO) and distributing governance tokens or hosting regular town hall meetings to gather feedback. One of the DAO projects we've worked together on was the LegenDAO project, in which users were able to vote for further strategy of tokens and immission. That enhanced trust between the project and its community, which in turn leads to a more loyal and engaged community. Case: Step 7: Measure and Iterate Finally, it's important to regularly measure and iterate on your community-building efforts. Use analytics tools to track engagement metrics such as website traffic, social media followers, and active users. Next, use this data to identify what's hot and what's not and make adjustments as needed. Don’t forget to conduct regular surveys to gather feedback from users and identify areas for improvement. This is a topic of superior importance. You should not be scared to make a Pivot. It's a regular and common process for all successful projects, as all good decisions are data-driven decisions. That's exactly what with all of our cases mentioned in this article and our clients overall. After you measure the efficiency of every step, you might need to adjust your strategy and its normal and healthy process. Case: we've been doing P.S. Check out my previous articles at HackerNoon: The Best Of The AI World: Spotlighting 5 Projects and Researches Pushing The Paradigm This Week Crypto's Next Chapter: 2024's Game-Changing Predictions Top 10 AI Trends of 2024: How AI Transforms Everything How to Build Your Personal GPTs: From Zero to AI Hero GPT-4 Turbo: The Most Monumental Update Since ChatGPT's Debut! Essential Insights from 'State of AI 2023' GPT-4V Unveiled: From Detecting Emotions to Ordering Food - You Won't Believe What Else It Can Do! ChatGPT Now Speaks, Listens, and Understands: All You Need to Know ** Fine-Tuning for GPT-3.5 Turbo: AI Game Changer

DeFi Community Building: A Step-by-Step Guide for Crypto Startups

Currently, the majority of DeFi investors are either or getting very small returns. There are multiple reasons for this, with one of them being particularly fundamental. losing money To achieve positive and high returns in DeFi, liquidity providers must understand how DeFi protocols evolve over their lifetime. Most protocols follow a common growth pattern over time. In the early stages, they offer high returns even on small investments. However, in the later stages, even substantial capital may not yield significant returns. This is not an accidental situation but a core factor of the supply and demand dynamics in the market that DeFi protocols follow. Despite its fundamental nature, this issue can be overcome. There are multiple solutions, including manual and automated yield aggregators. To start, let’s explore the core dilemma of DeFi protocols. The DeFi Dilemma No DeFi protocol can generate money indefinitely. If you’ve been investing in DeFi for a while, you’ve likely noticed a change in many protocols that initially generated high returns. Over time, these protocols usually see an increase in the capital they hold. However, this often results in a significantly lower APY on liquidity providers' investments. This is due to the fact that the number of users for these protocols typically grows fast only in the initial stages. After some time, the growth in protocol usage slows down. At the same time, Total Value Locked (TVL) growth accelerates as the protocol ages and gains trust. When the number of users remains relatively constant, the amount of fees that the protocol can take from them stagnates, as well as the total revenue for its liquidity providers. As the protocol’s total revenue remains the same, the growing TVL means the generated fees must be distributed across a larger amount of capital. Consequently, each dollar invested begins to yield a smaller return. This balance dilemma between TVL and Yield is a problem that follows a similar pattern throughout different stages of a protocol’s life. Protocols Life Curve Every protocol generally goes through three growth stages. These stages are identifiable based on the relationship between TVL and Yield. For most protocols, the yield grows and falls over time, moving the protocol back and forth through these stages. However, TVL usually follows the yield to some extent, keeping the protocol in the same stage. For lending protocols, this curve is fully applicable, while for Decentralized Exchanges (DEXes), it applies to each liquidity pool separately due to architectural differences between them. In DEXes, each pool operates independently, whereas, in lending protocols, all markets are interconnected. Early Stage In the first growth stage, a protocol begins to gain initial attention and users. The usage typically grows faster than the amount of TVL it operates with. For example, in DEXes, trading volume increases as more people become aware of the protocol. New liquidity providers are attracted by the high yields the protocol offers its initial providers. This creates attention, which leads to more and more liquidity providers starting to come to the protocol. New liquidity providers increase interest in the protocol, which leads to more people starting to use it, which also increases its total revenue. This creates a cycle of increasing attention and liquidity. This cycle continues until it reaches the Efficiency Peak. Middle Stage At this point, the liquidity attracted by the protocol starts to exceed its trading volume. Consequently, the overall fees generated by the protocol are distributed among a larger group of liquidity providers, reducing the APY for each of them. The point where the amount of TVL and overall yield that it generates perfectly balance each other can be named Efficiency Peek. This is the point where the protocol is able to generate the highest possible APY for the maximum TVL that it can support. At this point, the fees that protocol users must pay for usage are very small because the protocol is able to utilize its liquidity as efficiently as possible. However, staying at this point for long is challenging. If a protocol generates very high APY, it attracts more liquidity providers, increasing TVL and, as a result, decreasing APY. This creates a negative feedback loop that, by idea, must balance the interest of liquidity providers and lead to liquidity outflow. This must move the protocol back to the Efficiency Peak. Reality, however, is more complex. For many providers, the APY outside of the Efficiency Peak is acceptable. On top of that, investing in any protocol involves fees. In the best case, it is the fees only for transaction execution on the blockchain. But even in that case, providers must wait until their investment covers the costs of deposit and withdrawal transactions to at least break even. In the majority, they wait some extra time to get minimal positive returns. Additionally, many providers actually invest passively and do not monitor returns actively. They keep investment in protocols based on trust in the solution rather than the relative returns it can provide. They may wait months before withdrawing their funds. For DEXes, the situation is further complicated by price movements within liquidity pools. When price disproportion moves high enough, many liquidity providers can decide to wait till the moment when the price will return back to avoid making impermanent losses permanent. If the price keeps changing further, this can lock more and more money out of such unlucky providers in the pool. All of this leads to a snowball effect that drives up TVL and lowers yields over time, moving the protocol into the late stage. Late Stage In this stage, you find major protocols like Uniswap, Compound, Aave, and Balancer. They are locked in a state where they have too high TVL and low usage rates to utilize it efficiently. In other words, they have low demand for high supply. Consequently, investments in these protocols are less profitable compared to those in early-stage protocols that are just launching their services. Such early-stage protocols, on the other hand, usually struggle to attract liquidity, which results in higher APY even on small investments. Liquidity Provider Cycle This situation creates an infinite cycle where liquidity providers must actively manage their investments to achieve reasonable returns. They need to constantly search for new protocols offering high APY and shift their liquidity from older protocols that no longer generate sufficient returns. The efficiency of a liquidity provider’s strategy depends on how quickly and accurately they can find protocols near their Efficiency Peak. The more frequent the liquidity provider can be in this cycle, the higher returns he can get for its investments. Yield Aggregators To automate this process, DeFi has introduced yield aggregators. In comparison, many aggregators operate by collecting fees from a single protocol per token, working more like yield optimizers. However, more mature solutions distribute liquidity across different protocols based on the current yield potential. As a result, they can control larger capital amounts for longer periods while still generating good returns for their users. Such aggregators can monitor and search for new protocols in which they can move liquidity in a more systematic manner. This workflow is quite similar to investment funds in traditional finances. They basically cover their service of monitoring the market and integrating with new protocols through performance fees on the revenue they generate for their liquidity providers. This business model appears promising, but in reality, it is very complex to implement it safely and profitably at the same time. I will cover the challenges of this model and possible solutions in future articles. Also appears . here

Making the DeFi Protocol Life Curve Work For You

While CeFi is burning down, Bankless is doubling down on DeFi tools By Ryan Sean Adams We have some exciting news… Bankless just acquired ! Earnifi Earnifi is an opportunity finder—it shows you airdrops and unclaimed NFTs so that you never miss an opportunity in crypto. People have found over $150 million worth of claimable assets thanks to Earnifi. 🤯 I personally made over $10k this year using EarniFi. We love the product so much, we acquired it!  And now, we want to bring it to you. What Does This Mean? 3 things: Bankless is going beyond media. Now, we’re building tools for your DeFi journey. to discover eligible airdrops has never been easier. Connecting your wallet We’re working to improve Earnifi and bring it into your Bankless experience. Seriously, try out Earnifi . Then read our plan. 👇 The Next Step in the Bankless Journey Three years ago, I published the on Bankless with one simple goal: to help onboard a billion people to open finance over the next decade. first post That was goal #1. We set to work on this first through a , then by launching a after some prodding from David. Education. newsletter podcast Today, there are over 250,000 people on the Bankless journey. Last week, the podcast passed downloads. 30 million The Bankless community is renowned both in and outside of crypto. We have big plans to scale education in 2023 but the frontier requires more than just education… We need tools. So we thought to ourselves… What if we got really good at building tools for the Bankless journey? 🤔 A robo-onchain opportunity finder? The perfect place to start. Everything Good Starts on Twitter Earlier this year, David was doing some wallet cleanup when he stumbled across this tool on Twitter called . Earnifi EarniFi let him quickly check of his Ethereum addresses, for of the opportunities he had missed. all all A few minutes later, he was finding airdrops on wallets he didn’t even know he had. 👀 $1,600 in UNI here. $2,400 in ENS tokens there. Who built this magic? I slid into Earnifi’s DM’s to find out. Hello Dawson 👋 We met the Earnifi founder a week later. Dawson Botsford Who’s Dawson? A hacker. The good kind. The type of DeFi coder that’s helping to build the bankless future we all want to see. Turns out, Dawson even has a for fellow crypto builders. 🤯 podcast We talked. We talked some more. Then we saw a picture of Dawson in the OG tee. 🤯 😱 Wells Bankless We talked . even more Talks went well and Dawson decided to join David and me as the co-founder of a product studio to build out and future Bankless tools. 🧪 Earnifi Don’t Miss 🏀 Crypto is pretty much all I do, but do you know how many onchain opportunities I’ve missed? High 6 figures worth. At least. 😢 I can’t monitor everything. I can’t find the signal in the noise. No human can. So, we’re building a bot to do it for us. 🤖 That’s what Earnifi is. An onchain robot companion who scans data to surface the best opportunities for you. Never miss an airdrop. Never miss an unlock. Never miss a mint. Get a Robot Helper 🤖 We appreciate you we hope you like this new tool. This is just the start. Keep leveling up. - RSA (co-signed by David) FAQ: Does Earnifi cost anything? The free version is . Two addresses. Basic airdrops. I upgraded to Premium because the ROI was 100x for me. Just this week we got and . No brainer imo. free Across Genie Are Bankless and Earnifi Premium subscriptions combining? You have to subscribe to Bankless and Earnifi separately for now. But we’re working on ways to combine perks. We’ve got a few more things to do first. Is this safe? Well, it’s not taking your private keys. This is Bankless fam. It does associate your ETH address with an email account but we’re securing this tightly. For an extra layer of protection, you can use an . anon email account Is Sam Bankman-Fried involved in this project? No. What are you building next? The world’s not ready. to find out. 🚀 Sign up Imagine what this cute little robot will see when you plug in your address… First published here .

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