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This article is an introduction to blockchain marketing, which I share with marketers who want to start in this field. My name is . I’m the Head of Brand Marketing and Product Marketing Manager and have worked with blockchain products. Daria Volkova There is less information in blockchain marketing than in other industries. This is both bad and good. It’s bad because the knowledge base is limited, and few people are ready to share their experiences with you. Good, because you can be the first in the niche if you find some growth hacking tools. Also, it is worth knowing that standard lead generation does not work, and they are relevant for centralized projects like crypto exchanges but not for Web3. I will talk about CEX marketing in another article. So, to begin with, let’s analyze in more detail what Web3 is, why blockchain is here, and how this version of the web changes the format of interaction on the Internet. What are the features of different stages of the web? Traditional media readers found content online and performed limited operations. WEB 1.0 — CONSUMPTION The emergence of complex databases, social platforms, mobile innovations and cloud technologies. UGC, behavioral retargeting, Google, Amazon, Facebook, Instagram and TikTok. WEB 2.0 — CONSUMPTION AND CREATION An era of greater individual ownership and decentralized systems. Ownership is tokenized, and we can bet on new technology that is more open to the community. WEB 3.0 — CONSUMPTION, CREATION AND MANAGEMENT Here is a picture with a great example of an explanation of the difference between Web stages. In Web3, you can use your Metamask or TrustWallet to log in to projects. Web3.0 Projects Types Many projects are being created for Web3, but all of them are built on blockchains. — there are high-performance blockchains that support smart contracts and decentralized applications. Most use a Proof of Stake consensus mechanism with a low barrier to entry. The most popular are Ethereum, Solana, Polygon, Cosmos, Binance Smart Chain, and NEAR. Blockchains Also, there are which are based on zero-knowledge proofs and help to scale Ethereum. The most popular L2 projects are Optimism, Arbitrum, and zkSync. Layer2 Solutions, Blockchains and L2 form ecosystems with a huge number of different products. For example: — is the movement that leverages decentralized networks to transform old financial products into trustless and transparent protocols that run without intermediaries. PancakeSwap, UniSwap, Sushiswap, Aave, and Curve Finance are the most popular. DeFi Projects — digital marketplaces for crypto collectibles and non-fungible tokens (NFTs). The most popular are Rarible, OpenSea, and Binance NFT Marketplace. NFT Collections and Platforms The idea behind the metaverse is to create a space similar to the internet but more tangible so that users can interact with the world via digital avatars. The most popular are Sandbox, Decentralend, Spatial, and Upland. Metaverse Spaces. — traditional social media are dull, insecure, and oversaturated with ads. The Web3-developed social platforms like Bluesky, Steemit, and Audius are more relevant for the new way to interact. Social Media and Content Creation Platforms Below is an example of an ecosystem built based on the blockchain. Building such a system depends on the demand for technology and the ability to present its importance to the community. Solana Another example of the Web3 project is the — a trendy NFT collection. Characters of monkeys are used in games and music videos. The cost of pictures starts from 60 ETH. A metauniverse with characters from the series is being prepared for launch. Bored Ape Yacht Club MAIN FEATURES OF MARKETING BLOCKCHAIN PROJECTS So, we figured out what Web3 is and what projects there are. Now let’s move on to the part where I will explain the features of marketing such projects and how they differ from e-commerce or FMCG marketing. VALUES & POSITIONING AS A BASIS Genuinely successful projects are always based on ideology, values and an understanding of their otherness. To be an outstanding project, you must create and develop a unique brand based on a system of values. It should be revealed in the logo, font style, visual design, external communication strategy, and all words and actions of the company. The values should be such that you can build a solid foundation on their basis and attract future team members. Also, values will help you in the stage of creating your brand story, so don’t skip this important part. For you to work successfully with this database, you need knowledge of brand strategy and the ability to move from details to the big picture, to think globally and to be able to transform meanings into visuals. TELL YOUR STORY Storytelling will help immerse your audience in your ideology and make your brand memorable. It will be good if your story is related to the mission and reflects your values. Talk about the future, not the past. When promoting blockchain products, it is essential to talk about the future, not the past, because you are creating something new, and this new thing may not be evident at first. Although no one knows about the project initially, a well-crafted narrative is indispensable. When the project grows, storytelling is also necessary because it adds value and meaning. An excellent example of storytelling is the marketing of the project. Chainlink Chainlink is a decentralized oracle project whose role is to provide real-world data to the blockchain in the most secure way. This gradually led the market to think that Chainlink was the oracle, equating the entire category with a brand that created a narrative and raised the bar for competitors. BUILD YOUR COMMUNITY Success depends on getting people to believe in and use your products. Buying traffic or launching targeted advertising on social networks will not be possible. Community relations and mutual trust are of great importance. The customer isn’t always right, but a community’s consensus likely is. Best platforms to build blockchain/web3 community: is a platform where you must have your profile if you promote a blockchain project. Discord servers are organized into topic-based channels where you can collaborate and share without clogging up a group chat. If you’re not in Discord, you’re not in the blockchain/web3 market. Discord — a platform that combines the features of a social network and a forum where registered users can post links to any information they like on the Internet and discuss it. The community of Reddit is robust and has its own rules and values. Reddit On Twitter, you can meet Vitalik Buterin, Marc Andreessen and Ben Horowitz, Sam Altman and many other outstanding people from the blockchain and IT products field. Also, Twitter supports the NFT format as an avatar, so people can put pictures on their avatars, emphasizing their affiliation with the brand and becoming ambassadors. Twitter . — is the messenger most popular in Eastern Europe, but now it is becoming more widespread worldwide. It is convenient to create channels and chats, group by interests, and create customized and animated stickers. Telegram is trying to move towards web3 — this can be seen from the product features they add. Telegram — a new platform from crypto exchange Kracken, which positions itself as a universal utility for Web3 and crypto. The idea is to be where critical discussions happen and new cultures grow on a foundation of trust among the community. Apps for iOS and Android are already launched. Cryptowatch Social — this platform is very similar to Reddit. There is an opportunity to create your topics and write articles. Most of the topics are devoted to cryptocurrencies and blockchain products. This project is built on the blockchain. Upon registration, a Tron account and wallet are created for you. Steemit COMMUNITY PEOPLE LOVE AIRDROPS in blockchain marketing — is a strategy that involves sending coins or tokens to wallet addresses. Small amounts of the new virtual currency are sent to the wallets of active blockchain community members for free or in return for a small service, such as retweeting a post sent by the company issuing the currency. The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin. Airdrop In November 2021, the Ethereum Name Service (ENS) protocol distributed 25 million ENS DAO tokens via an airdrop. Similarly, a popular decentralized exchange, Uniswap, conducted a retroactive airdrop for its users in late 2020. The list goes on with Trust Wallet Token (TWT), Basic Attention Token (BAT), and more. When launching blockchain projects, thanking the community for launching the testnet or other actions on the network is considered a good tone and a necessary step for further success. In October 2022, the Aptos team did not ignore this step and thanked the supporters who launched the testnet or replaced the NFT. The user could receive 300 or 150 APT tokens for each of these actions, respectively. At the time of launch, the token cost $8.55. After such an event in a bear market, in the fall 2022, airdrop hunters began to subscribe more actively to other projects that are about to launch. …AND MEMES The blockchain community loves to create and laugh at memes. As a marketer, you should create yourself and encourage your followers to create thematic memes for your project. They can be specific and not understood by everyone outside the community, but inside it should be the social glue. In Discord, a separate branch with memes is often made, where participants share their creativity. Here I show memes dedicated to DogeCoin, Ethereum, zkSync: CREATE A SYNERGY OF PARTNERSHIPS Blockchain business is built in such a way that it is vital to build partnerships with other projects. This is due to the need to use technology — the more projects that use your technology, the more chances you have for success. Below I will give an example of how you can successfully combine offline mass market and niche technologies to increase customer loyalty and develop the employer brand. Starbucks is the most popular brand of coffee shop in the world. Polygon is one of the most promising blockchain projects that creates a complete ecosystem of products around it. Their partnership pleasantly surprises and draws attention to their brands of people from different fields. Starbucks and Polygon have created a new Rewards members and Starbucks employees in the US. In “Starbucks® Odyssey”, they can earn and buy unique NFTs through Polygon PoS. Web3 experience for Starbucks First of all, this is the story of the collaboration of a brand from an offline mass market and a technology company. This makes the blockchain closer to mass adoption, I wrote about it, and for the image of the Starbucks brand, such an info drive is cool in itself. Secondly, NFT in this particular case is an exclusive commodity and gives access to a coffee experience not available to others. The technical capabilities of the blockchain network, its ecosystem, and its course for sustainable development have already brought Polygon partnerships with Adobe, Stripe and Dolce Gabbana. Polygon’s collaboration with Starbucks and other classic businesses is an excellent example of how cross-industry B2B partnerships increase companies’ brand awareness and accelerate mass adoption of Web3. DEVELOP PERSONAL BRANDS OF KEY-PERSONS It would help if you had a “talking head”, preferably several, who can convey the technological and ideological value of the company. As a rule, these are the CEO, CTO, COO, and heads of business areas. You can increase recognition and trust with the help of social networks, live broadcasts and interviews, speeches at events. A good example of a blockchain geek personal brand is Vitalik Buterin, who has followers on Twitter and is the main public figure on Ethereum. 4.5 million VISIT EVENTS Events for the blockchain industry are another way to develop a community and present your project to the general public. The most popular event formats: conference, meetup, hackathon. You can set up a branded stand, perform on stage or present your idea in a startup battle. I added images of several thematic events to the article, but of course there are many more. You can find a list of major blockchain events around the world by following the link: https://bravenewcoin.com/events THINK TWISE ABOUT A SPONSORSHIP Sponsorship is more often than not spending a large amount of money to increase brand awareness, it is an image and reputational cost when a company wants to be associated with a particular community or event. - Leverages of brand influence - Access to the fan base - Ability to create a “word of mouth” effect Sponsorship has several expected functions: Sponsorship is now very popular among betting and gambling projects, where it is necessary to reach as large an audience as possible and associate the project with famous athletes or other celebrities. However, sometimes B2C companies resort to sponsorship, targeting the masses. Below I have given two examples of sponsorships of crypto exchanges OKX and Crypto.com that have become title partners of sports events — Formula 1, FIFA and the NBA. There is great doubt that such sponsorship will greatly increase the number of registrations and the company’s income. Sponsorships usually cost tens and hundreds of millions of dollars, so it is an expensive pleasure with an unpredictable effect. To digitize the effect of sponsorship, there must be activation and interaction with users. This can be a reward in the form of tokens or NFTs for fans dedicated to a certain event. In any case, you need to think twice or thrice before spending a large budget on sponsorship. CONCLUSION It’s not necessary to fully know the technology stack 100%, but you should understand the philosophy of Web3. Marketers should explore opportunities and test hypotheses as early as possible, as this field evolves every second. Don’t wait. Do!

An Intro to Blockchain/Web3 Marketing in 2023

Mozilla Firefox is one of the most popular web browsers around, and for good reason. It's fast, secure, open-source, and it's backed by an organization that actually respects your privacy. That's why at PrivacyTools as a general-purpose browser for most users. we recommend Firefox We think Firefox is fantastic out of the box, but where it really shines is customizability. By adjusting Firefox privacy settings and using helpful add-ons, you can increase your privacy and security even further. 1. Change Your Search Engine This is an easy one if you're looking for some protection from big advertising networks. In the tab of your Firefox Preferences, change your to something other than Google. Search Default Search Engine Out of the built-in options, DuckDuckGo is the most privacy respecting service, but there's a number of that can be easily installed as well. search engines we would recommend 2. Enhanced Tracking Protection Now we'll delve into the biggest set of options for people like us, Firefox's options section. First up is their . This set of filters is set to Standard by default, but we'll want to change it to Strict for more comprehensive coverage. Privacy & Security Enhanced Tracking Protection Strict protection takes a stronger stance against third-party trackers and cookies, but in rare situations it can break some websites. However, there's no need to worry about enabling it here. If you suspect the Strict browsing protection is breaking a website you visit frequently, you can disable it on a site by site basis with the shield icon in the address bar. Disabling Enhanced Tracking Protection will of course decrease your privacy on that site, so you will have consider whether that's something you are willing to compromise on, on a site-by-site basis. Another benefit of Firefox's Enhanced Tracking Protection is that it can actually speed up your browsing! Advertising networks and social media embeds can sometimes make your browser download huge files just to show an ad or a like button, and blocking those out trims the fat, in a sense. 3. Disabling Telemetrics When you use Firefox, Mozilla collects information about what you do, what kind of extensions you have installed, and various other aspects of your browser. While they claim to do this in a privacy-respecting way, sending as little data as possible is always preferred from a privacy standpoint, so we would go ahead and uncheck all the boxes under just to be safe. Firefox Data Collection and Use 4. Clearing Cookies Regularly For more advanced users, Firefox provides the option to delete all your cookies and site data every time Firefox is closed. Cookies and site data are little pieces of information sites store in your browser, and they have a myriad of uses. They are used for things like keeping you logged in and saving your website preferences, but they also can be used to track you across different websites. By deleting your cookies regularly, your browser will appear clean to websites, making you harder to track. This will likely log you out of websites quite often, so make sure that's an inconvenience you're willing to put up with for enhanced tracking protection. 5. Enable DNS over HTTPS DNS (or the Domain Name System) is what your browser uses to turn domain names like privacytools.io into IP addresses like 145.239.169.56. Because computers can only make connections to IP addresses, it's necessary to use DNS every time you visit a new domain. But DNS is unencrypted by default, that means everyone on your network (including your ISP) can view what domains you're looking up, and in some situations even change the IP answers to redirect you to their own websites! Encrypting your DNS traffic can shield your queries and add some additional protection to your browsing. Encrypted DNS takes many forms: DNS over HTTPS (DoH), DNS over TLS, DNSCrypt, etc., but they all accomplish the same thing. They keep your DNS queries private from your ISP, and they make sure they aren't tampered with in transit between your DNS provider. Fortunately, Firefox recently added native DoH support to the browser. On the page of your preferences, scroll down to and open . At the bottom of the window you will be able to select "Enable DNS over HTTPS" and choose a provider: General Network Settings Keep in mind that by using DoH you're sending all your queries to a single provider, probably Cloudflare unless you choose that supports DNS over HTTPS. While it may add some privacy protection from your ISP, you're only shifting that trust to the DoH provider. Make sure that's something you want to do. another provider It should also be noted that even with DoH, your ISP will still be able to see what domain you're connecting to because of a technology called Server Name Indication (SNI). Until SNI is encrypted as well, there's no getting around it. Encrypted SNI (eSNI) is in the works — and can actually be today — but it only works with a small number of servers, mainly ones operated by Cloudflare, so its use is limited currently. enabled on Firefox Therefore, while DoH provides some additional privacy and integrity protections, its use as a privacy tool is limited until other supplemental tools like eSNI and are finalized and implemented. DNSSEC 6. Use an Adblocker By far, the biggest privacy concern when browsing the web today is third-party tracking networks, like large advertisers and social media companies. Additionally, the use of online advertisements to spread malware and cryptominers ( ) has seen a recent upswing in popularity. This is why we recommend all users use a good adblocker on their browser. malvertising We recommend , an efficient ad- and tracker-blocker that is easy on memory, and yet can load and enforce thousands more filters than competing blockers. We trust it because it is completely open-source, and unlike its competitors, it has no monetization strategy: There's no "Acceptable" ads program or a similar whitelist like many other adblockers feature. uBlock Origin 7. Install "HTTPS Everywhere" HTTPS is the secure, encrypted version of HTTP. When you see an address starting with https:// along with the padlock in your browser's address bar, you know that your connection to the website is completely secure. This is of course important when you're logging into websites and sending your passwords and emails in a form. But it also prevents people on your network and your ISP from snooping in on what you're reading, or changing the contents of an unencrypted webpage to whatever they want. Therefore, is a must-have extension, all it does is upgrade your HTTP connections to HTTPS wherever possible. And because it works silently in the background, you probably will never notice it! We trust HTTPS Everywhere because it is completely open-source, and is developed by the , a non-profit dedicated to promoting private and secure technologies. HTTPS Everywhere Electronic Frontier Foundation Of course, it only works with sites that support HTTPS on the server's side, so you'll still need to keep an eye on your address bar to make sure you're securely connected. But fortunately more and more websites have implemented HTTPS thanks to the advent of free certificates from organizations like Let's Encrypt. 8. Install "Decentraleyes" When you connect to many websites, your browser is most likely making connections to a myriad of "Content Delivery Networks" like Google Fonts, Akamai, and Cloudflare, to download fonts and Javascript that make the website run. This generally makes websites look and feel better, but it means you're constantly making connections to these servers, allowing them to build a fairly accurate tracking profile of you. works by impersonating those CDNs locally in your browser. When a website wants to download a program like jQuery, instead of connecting to a remote CDN Decentraleyes will serve the file from its own cache of files. This means that you'll won't have to make remote CDN connections for the files that Decentraleyes supports, and therefore the remote CDNs can't track your browser. Decentraleyes Because everything is stored locally instead of on a far away server, Decentraleyes has the added benefit of speeding up your browsing as well. Everything happens instantly, and you won't see a difference in the websites you visit. 9. Consider Multi-Account Containers Mozilla has an in-house add-on called that allows you to isolate websites from each other. For example, you could have Facebook in a container separate from your other browsing. In this situation, Facebook would only be able to set cookies with your profile on sites within the container, keeping your other browsing protected. Multi-Account Containers A containers setup may be a good alternative to techniques like regularly deleting cookies, but requires a lot of manual intervention to setup and maintain. If you want complete control of what websites can do in your browser, it's definitely worth looking into, but we wouldn't call it a necessary addition by any means. Additional Resources — Our comprehensive set of recommendations for browsers and tweaks you can make to enhance your privacy is a great next step for more advanced users looking to protect their privacy online. Web Browsers at PrivacyTools — For more advanced users, the ghacks user.js is a "configuration file that can control hundreds of Firefox settings [...] which aims to provide as much privacy and enhanced security as possible, and to reduce tracking and fingerprinting as much as possible - while minimizing any loss of functionality and breakage". ghacks user.js — Of course, we always recommend reading through the privacy statement of any organization you deal with, and Mozilla is no exception. Mozilla's Privacy Policy Firefox Privacy Summary In conclusion, we believe that Firefox is the most promising browser for privacy-conscious individuals. The non-profit behind it seems truly dedicated to promoting user control and privacy, and the good defaults coupled with the sheer customizability of the browser allow you to truly protect your information when you browse the web.

Nine Essential Privacy Settings and Add-ons for Mozilla Firefox

Getting Rich has never been easier in my Perspective along with my Time here on Earth AND by Applying guidelines which Anyone can follow if they have the desire to get rich, also acknowledging to learn a few things (Most obviously Tech such as, Blockchain, Dapps, and Binance) What exactly am I talking about? - call it whatever, but you get the drift. “ Getting rich from the Cryptocurrencies, Blockchain, NFTs, Play2Earn, and Metaverse Space” , What was in my mind about 2 weeks ago was absolutely crazy (Not to imagine, just the idea of it). I was thinking back to my final years in high school. Back when we were all working very hard, learning a lot, studying repeatedly, respecting our teachers, and striving for the future, Our end goal? - To get rich, achieve our goals using applied skills. Now I realize that it’s a fucking long road, and here in Africa(where I stay) NO doubt that road might be longer!. And it's not me trying to be biased but it’s simply this: When there are more obstacles, limitations, basic necessities unmet that stand in the way, It perhaps takes you twice the time to first plow through those hurdles, then advance into the world of opportunities before you can STRIKE!. Then, I became Overjoyed when I thought about the current state of things in the Blockchain Space, especially the , In relation to its effect on Youngsters across the world as I was back in high school. Incredibly, it turns out that the of Being Rich is actually on a downward trend. ; “budding metaverse” VALUE ANYONE can get rich, and also in the best ways possible POINT 1: It is fully Legal POINT 2: The Resources are Equally Scalable to Everyone, Anywhere POINT 3: You can create things of Value for someone, a community, or the World. The Get-Rich-Quick-Parody Most Certainly, this is a scheme that has appealed to people throughout history, because we feel that Riches should Equal Efforts. Well, since everyone is entitled to share an opinion, I'm gonna give mine - NEVER What do people have to say about the current state of things in Blockchain & The Metaverse? How can you judge who becomes Rich and how fast they achieve that status?, Well You Can't!. I see us more like Gamblers, betting our time, and investments on chances of the future. And if those bet scores?, There are Some Winners and Of course Losers - And I do applaud them for that, even the overnight riches. Well, What about the Losers? The real issue would be if you were a loser, which only happens IF you stacked all your eggs in ONE SINGLE Basket. In some situations, One might need to do just that. But soon or later, that loser should have learned - ”complete” “Stake all your eggs in a basket you can control, not a completely randomized outcome basket.” Also Remember that this issue isn’t any different from Almost every industry Currently in the world, it is usually ONLY more visible. When there are winners - , And Losers - . For example; the mainstream way of crypto enthusiasts tweeting about their successful and failing deeds on Twitter, IT IS NORM!. we see them everywhere and hear them a lot we also hear them Few Points of Supporting Assessments The Crypto Industry is More Balanced than Any Skill/Finance based out there IMO (Everyone is Given a Chance) We are all gambling with Information, Ideas and Chances shaped by future events There are Winners and Losers, Like every other industry out there, Why crack over the Winners? In reality, the One Thing that would be a bother if I became an overnight success, would be how to forget about all that money and continue to achieve my dreams. LOL, everything else is taken care of, isn't it? At the end of the day, that's my problem, not yours. BUT, I hope you get the idea here!. My Experience with Shitcoins I've spent my fair share of time deliberating on the best way to increase my returns on investment. I like to feel that I can outsmart some systems and if I think hard enough, I can find a loophole that would scale my investments. Although, I’ve been reminded on and on, that NO such thing exists - at least in plain view for me to find. The Usual route is what suffices to grow your Investments, such as; Higher Investments, Compounding Tokens, Mooning Prices, etc. Well, Think Again, because . Mid Last Year, during the massive Bullish run of Cryptocurrencies with Bitcoin rounding off the Year with a New ATH (All-Time High) at $69K, was also when Shiba Inu, the Most Popular Shitcoin Scaled Massively in both Volume Traded and Accounts Holding. This series of events spurred on lots of Articles from Crypto Enthusiasts as expected, to my Browser Recommendations. Some were excited about the Progress in Shiba, while others were still Dismissive of this Shitcoin. Shitcoins are in Plain Sight and they Definitely tell a different Story Take as Example, the Following Narratives: Shiba Inu doubled its price on May 7, 2021. I was introduced to the Crypto Space in April 2021. As it was, Shiba doubled right under my nose, and I sadly wasn't invested in it. This same event happened around October 7, and I was left and . Well, just getting into the Crypto space, I yet didn't take my chance; Lack of familiarity and confidence in using the Platform Exchanges in Question. thinking if 7 is not the prized number getting ready for the next couple of monthly 7's ShibaInu Price Chart from CoinMarketCap If I was invested during those two doubling events, I'm seriously gonna be on a different level right now. I would have been a winner, but does that mean some other folks might have lost? - that's NOT the most likely event, Because, “ At the point where I'm selling off some coins(to turn a profit), others would be buying and ‘maybe’ go on to sell at a future doubling event(2x in value) of Shiba Inu, when more people at yet still buying”. Now, that’s a different perspective!. Dogecoin was(is) a Shitcoin too. Literally, it was developed to be a meme and people were (back when it was worthless) invested crazily in it. Now there are several and very , and all of a sudden, it makes sense and is no Longer a Shitcoin?. Crypto services that facilitate payment with Doge Reputable companies accepting Doge as Payment The Crypto Industry has taught me that , it's a rule we should all keep in mind as we interact in the space. . Furthermore, We shouldn't confuse . A lot of Cryptocurrencies, Digital Currencies, and Infrastructure slap a use-case on their models but in reality, this doesn't help to solve any existing problem and is literally bland, I can't mention names, because they are everywhere. My Summary is: people can get rich in Crazy new ways The Borderline between Useful, and Useless are actually very grey areas Useless Use cases with Useful Products The reason your preppy neighbor hates crypto is because it isn't a conventional space like what we all learned in school, so WHY do we try to force it to be? The Metaverse: Fasten Your Seat-Belts The Metaverse has been used to mean many things, I use it to mean (for my own peace of mind). It seems like the proper collective name for it, Not so? The Entire Blockchain Space and things Built on Top of it Coming right off from Shitcoins, I want to portray an idea of how people view the Metaverse; The Metaverse consists of ways to make money from home, Play2Earn Gaming, NFTs as an Artist/Collector, Buying and Selling Crypto, and many other Distinctive features it offers us. As an Active Researcher of Metaverse Products, During one of my Sessions on DappRadar, I came across the .  Imagine this, A Play2Earn game called CryptoMines which ranked on as Number 3 on Average Users in 24 hours, Surprisingly above Axie Infinity(Back in September 2021). I decided to check it out, and maybe become an Early Adopter?.. Most Ridiculous Blockchain Gaming Token I’ve seen yet in the Blockchain Gaming Space DappRadar And I discovered Something Absolutely Crazy; Just in Early September, the CryptoMines Token which was called ‘Eternal’ was trading at 0.4 dollars, this Value Scaled to over 800 Dollars, less than 2 months later in November!. This exceeds what we refer to as Mind-Boggling, it just stands to Solidify the Current Stance of Metaverse & Shitcoins Space Those who invested in CryptoMines are massive winners already. The same can be said for the most Influential Blockchain Game Today, Axie Infinity when it’s community hit a Wave of activity that increased it’s Value 10x. And that's how the trend has been for Most Play2Earn Games, just a subset of our Entire Metaverse Space. What can we call this? Generally, we can see that it’s a similar process , whether it's in Shitcoins or Metaverse Ecosystems. Everywhere Gain is to be Made in Blockchain space Luck, Goals, AND Riches This post is purely designed by me as a logical, and at the same time, intuitive Story, hence I do not want it to divert from that notion. But I feel that I should support the opinions I've shared above, so as not to be Misjudged or Misguiding for YOU. You see, In almost everything that we do, I believe there's a certain amount of Luck that acts along with that action, either in or against our favor ; When I talked about Investing in Shitcoins, What I did not mention is that . The fair idea is that these coins can literally be dumped anytime since they have no use case. There are lots of around, by these I mean; For Instance they are extremely risky investments to indulge in pump-n-dump Shitcoin projects Crypto Projects that purposefully create Awareness and Hype on their Projects with the Aim of Selling Massive amounts when its price Scales. On the other hand, we can also see lots of that have successfully scammed users, the most popular being CryptoBlades, and most recently, DecentraWorld. Rug pulls Play2Earn Gaming Projects that I strongly believe , including those with no chance of ever becoming one, AND I am super enthusiastic and happy because of this. Maybe because I've come to realize that having money is one thing, but there is also more important stuff that still requires pure passion, persistence, and Hardwork to Attain, Luck alone cannot take you to your Dreams. The Metaverse is a Budding space with Limitless Potential would go on to make a lot of Millionaires Everyone has their reasons for being in the Blockchain space; To Invest and Earn, To build Blockchain Applications, To share knowledge, Or the Combination of Countless goals. Blockchain is Scalable enough for Us all to Exist together, and maybe as we do, We Look forward to a Better Blockchain World, because it would Definitely come!. Thanks for reading, What are you thoughts about Finance in the Blockchain & Crypto Space? Also Published Here

The Get-Rich-Quick Schemes in the Cryptoverse

Congrats on raising new financing for Masa Finance. How much money did you raise? And what are the terms of the deal? On May 4, we announced a $3.5 million in pre-seed funding. We offered equity through a SAFE in the sponsoring company and tokens in the DAO which is launching when the protocol goes live later in the year. Who participated in the round? And how will these investors help the business grow beyond the money? The round comes from both traditional and web3-focused VCs. Investors include Unshackled Ventures, executives from GoldenTree Asset Management (a $46bn credit-focused fund), Flori Ventures (Celo-focused fund), GSR, Decentranet, Intersect VC, Lateral Capital, Peer VC, Alves Ventures, and several angel investors in the fintech/blockchain space including Louis Beryl (founder of Earnest), Gustavo Menezes (24hr of Le Mans Driver for Peugeot Sport), and Jacob Riglin; a high-profile NFT artist who will be launching future NFT-collateralized loan products. What does your company offer today? And what do you think it will provide in the future? Masa Finance provides a simple user experience through which people can link, manage, and track traditional and cryptocurrency accounts to create a non-fungible credit report - allowing access to credit through fully on-chain services. You can think of the user experience as credit karma for DeFi in the first version of the app. Underpinning this, Masa’s credit protocol comprises a decentralized credit bureau, a private transaction layer, and an embedded lending protocol consisting of a non-fungible credit report, composable credit primitives, smart contracts, and liquidity pools, enabling developers to launch sophisticated credit products in DeFi to match the existing centralized credit paradigm. At launch, Masa supports over 10,000 data sources across 78 countries through traditional financial data integrations with Credit Bureaus, Banks, and Fintechs; aggregated together with global cryptocurrency coverage through exchange integrations, Masa unlocks a market of 2.97B people through its credit infrastructure. We have several partners ready to provide liquidity and loan products within the app; including , , and . Masa will be the first DeFi platform to offer uncollateralized loans through  partners in the US, Canada, and sub-Saharan-Africa. Goldfinch Blackcopper EQ Exchange What differentiates your product and/or offering from competitors? Masa’s mission is to bring the next billion people to DeFi by bringing data from off-chain financial data and cryptocurrency accounts together on-chain. The platform offers a seamless user experience through which anyone can link, manage, and track their CeFi and DeFi accounts. By giving users the ability to create and leverage a new decentralized NFT credit report, Masa can create a decentralized credit score and unlock access to uncollateralized loans and other tailor-made financial products through fully on-chain DeFi services. In laymen’s terms, how do you plan on spending the money? We are focusing on expanding our senior team by finding the highest performing people who want to work in a decentralized organization (DAO) - this includes roles across engineering, growth, and operations. Given the scale of the vision we have, finding highly experienced engineers is critical. We have just hired a Head of People Operations to drive culture, recruiting, and performance across the organization. With the pre-seed behind us, and with our first partners going live we are raising a Seed Round to expand, and launch the DAO and the protocol's production release. Alongside this, we will conduct a public token sale and scale NFT credit reports and node operators If you want to work for a high-performing distributed team check out our open roles here (link). What’s exciting about your traction to date? And how do you plan on measuring growth going forward? Masa is building on Celo and Ethereum, has 36,000 people signed up to the platform, 8 partners going live in the Masa App, and 2,100+ node operators on its live testnet that supports zero-knowledge private transactions and private smart contracts. Masa has seen double-digit growth each month as we’ve started rolling out our platform into different markets. The first credit products launching on the protocol include a credit builder loan, uncollateralized loans, and an SME line of credit through its app in June. We are focusing on two main drivers for growth and adoption of the platform; the number of NFT credit reports, and the number of partners providing loans through the Masa App. These two components drive private transaction volume to the private zero-knowledge layer which we expect to see continued growth in node operators from the current number live on the testnet. What are your revenue expectations over the next three years? The Masa platform drives protocol revenues through transaction fees on the private transaction layer, fees on loans originated through the platform (the majority of which goes to funding providers), and referral fees for partner loans issued through the Masa App. These fees are shared with validators and node operators who stake tokens to verify and relay private transactions - a percentage of these fees also accumulate in the DAO treasury. As a DAO we are focused on driving adoption of the protocol layer that enables private transactions,increasing the value of the token which is staked by validators and the DAO treasury. Our ambition is to be a globally adopted layer 1 private transaction layer for the entire DeFi credit ecosystem - this means growing to be a multi-billion dollar protocol that drives value for validators and node operators. At launch Masa will have a significant DAO treasury that will secure the long-term growth of the protocol. The north star metric we use to measure  adoption is the number of users who have created NFT credit reports on the platform by connecting off-chain data sources on-chain. What is your TAM (Total Addressable Market)? And what is your strategy to acquire the maximum share of this market? 95% of all lending in DeFi is collateralized with a high barrier to entry. Existing DeFI lenders are building for a world that doesn’t yet. With our data partnerships and integration we support over 10,000 data sources in 78 countries which addresses a market of 2.97B people. We are on track to create 5 million NFT credit reports over the next 18 months and onboarding over 100 lenders to the platform. Long term we want to be the ubiquitous decentralized credit layer for DeFi which means onboarding billions of users globally. In your funding raising pitch deck, what is your favorite slide? My favorite slide addresses our go-to-market for the next 18 months and our ambition in taking on a massive market. It not only demonstrates how incredibly huge the credit market is but it also shows how massive Masa will be by bringing a small bite of the global credit pie to DeFi. If we want to take DeFi mainstream the lowest hanging fruit to me is offering open access to credit services. We are very early on in the growth of DeFi, there are only 4.6M active users. Masa has the opportunity to double the number of users of DeFI wallets over the next 18 months alone by providing them with an NFT credit report. At 5m NFT credit profiles this represents a strong step forward in our mission to bring the next billion people to DeFi. What problem are you solving? And Why is now the time for your company to solve this? 3.5 billion people worldwide do not have access to credit-building services. DeFi is creating an alternate universe of finance, commerce, investment, and sources of capital for DeFi lenders to serve more customers.  DeFi innovation will profoundly transform the global economy and disrupt industries. It is starting to reshape the way people borrow and save and is remaking banking as we know it. DeFi lending has a profound role to play in this transformation. Key benefits of DeFi include greater security, speed, lower costs, a wide range of services - giving more choice, and the ability to unlock financial freedom through crypto holdings. In addition to these accessibility problems developers have no middleware connecting traditional Finance with DeFI AND they can’t access encrypted (private) financial data for smart contracts. We solve for both. What are the potential risks to the business? i.e. technology, regulatory, incumbents, legal, etc. There are several hurdles to the mass adoption of DeFi. These include: Scalability – A sustainable DeFi ecosystem will likely consist of interoperable blockchains. Gas Fees – The issue of gas fees needs to be addressed to enable financial inclusion. We are building on Celo which is both mobile friendly and has low gas fees. Institutional Adoption – Mass institutional adoption will likely follow widespread consumer adoption. Utility – Most DeFi platforms in the space are building for a future that does not exist yet. We need a platform now that can serve and integrate core centralized banking systems and bridge them to DeFi. To overcome these obstacles, we need to educate consumers and institutions on the benefits of DeFi. Currently, there are many, particularly in developed countries, who are comfortable with the status quo. These mainstream users who do not have an immediate incentive to learn about new and complex protocols and the disruptive technology enabling it. We need them on board in order to accelerate mass adoption of DeFi and ultimately achieve financial inclusion. What intellectual and digital property does the company own? Or intend to build/own? i.e. patents, patents pending, copyrights, trade secrets, trademarks, domains, bored apes, etc. We are planning to open source all aspects of the protocol over time - this process will be governed by members of the DAO and will be done under the philosophy of progressive decentralization. Why should we think Masa could grow to the moon?! There is an undeniable need to extend credit to billions of underserved individuals around the world. Without fair access to credit people cannot build leverage and increase their personal wealth. The fundamentals of wealth creation hinge upon access to credit. The current system does not serve the many, it serves the few. As a credit invisible person in the US - having immigrated here and only having 5 years of credit history I know how big the barriers are for accessing credit if you are not born into the system. Masa will succeed because we are enabling a more equitable future that provides access to financial services to an underserved global population, one of the most overlooked segments by traditional finance. Unlocking this market segment and aligning incentives through DeFi will drive massive growth of our platform. We will be the credit bureau (credit DAO) of the future, owned by all participants - not one central entity.

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