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In today's crowded marketplace, attention is currency. Value-based marketing is the investment that earns it. In today’s highly competitive era where businesses fight it out each day for their share in the industry, consumers are bombarded with marketing messages from every corner. Newspapers are filled with rampant advertisements, social media feeds overflow with promotional content, email inboxes are inundated with marketing copies, and even physical spaces are no longer immune to the constant barrage of "buy this" or "try that." The marketing landscape has turned pretty tough, but what practices make businesses see themselves over the shore? Or, in this crowded and noisy marketplace, how can businesses stand out and truly connect with their target audience? The answer lies in value-based marketing— an approach that shifts the focus from simply promoting products or services and refraining from being advertorial to emphasizing on demonstrating the inherent value a brand can offer to its customers. It’s less about being bullish with your marketing campaigns and goals and more about staying focused on building genuine relationships, fostering trust, and ultimately, earning customer loyalty in a sustainable and meaningful way. Value-based marketing- How is it a winning strategy in a crowded marketplace Today's consumers are bombarded with messages, and since they do not like them, they've become quite adept at filtering out noise. Traditional and self-promotional marketing messages often get lost in the sea of information and leave the customers disenchanted with the business. Value-based marketing, however, cuts through the clutter by offering something different— insightful content, helpful solutions, and genuine connections. By focusing on value first, brands can grab the attention of their audience and establish themselves as a trusted resource, not just another advertisement. Cuts through the clutter- Living in a time when marketing appears boisterous and customers are growing increasingly skeptical about the claims businesses make, value-based marketing is something to watch out for. Modern-day consumers don't want to be sold to; instead, they want to be informed and empowered. Value-based marketing prioritizes delivering value to customers throughout the entire marketing process, rather than just focusing on making sales. This naturally facilitates trust through transparency, authenticity, and genuine concern for the customer's needs. By providing valuable information, educational content, and helpful resources, brands demonstrate their expertise and establish themselves as a trustworthy source. Fosters trust and credibility- The last few years in marketing have been largely characterized by emotions. Contemporary customers look for that emotional connection in whatever marketing is directed at them. Marketers too try to leverage the emotional element in their marketing programs through advertising, public relations, etc. For this reason and catering to modern-day needs, it goes beyond talking about features and benefits. Instead, it taps into the emotions, values, and aspirations of the target audience. By understanding their desires, fears, and motivations, businesses can craft marketing messages that resonate on a deeper level. This emotional connection is crucial for building brand loyalty and fostering long-term relationships with customers. Creates emotional connections- When you provide genuine value, it doesn't go unnoticed. When subjected to value-based marketing, consumers are more likely to share valuable content, recommend your brand, and engage with your marketing efforts if they perceive it as informative and helpful. This organic reach and engagement not only saves on marketing costs but also expands a brand's reach to a wider audience through word-of-mouth marketing and social sharing. It is this aspect of value-based marketing that generates tremendous organic reach and engagement for businesses. Generates organic reach and engagement- What, if not customer loyalty, can be more rewarding for a business? Value-based marketing goes beyond traditional marketing in that it doesn't stop at the point of sale but moves up to make the customers stay loyal. It does so by building long-term relationships with customers by consistently providing value even after the initial purchase. This can be achieved through excellent customer service, personalized experiences, and continued educational content that keeps your brand relevant and top-of-mind. By consistently demonstrating your commitment to your customers' well-being, you command great loyalty and encourage repeat business. Builds customer loyalty- Implementing Value-Based Marketing Even though value-based marketing can be significantly yielding for businesses, the question of “how to integrate value-based marketing into one’s business strategies” remains a tough nut to crack. Despite such decisional challenges that businesses routinely face, below are some ways through which businesses can integrate value-based practices in their activities. Understanding your ideal customer's needs, wants, and challenges is crucial for crafting relevant and valuable content. So, the identification of needs becomes preliminary. Identify your target audience- Don't just talk about your product or service— instead, explain how it solves real problems for your target audience. After all, no customer likes boasting and blabbering about one’s products because that’s the easiest thing to do, and gone are the days when customers used to fall for them. Focus on providing solutions- Create informative blog posts, helpful guides, insightful videos, or engaging social media content that educates and empowers your audience. Through this, businesses can establish a connection with them. Offer valuable content- Being phony can put a business in a precarious situation. Businesses should not make exaggerated claims or misleading statements. Instead, they can build trust by being honest and upfront about their brand and its offerings. Be authentic and transparent- It’s recommended that businesses be very keen to what their customers have to say. Engaging with the audience by actively listening to their voices & grievances, and promptly responding to their feedback and concerns, and using their insights to improve marketing efforts can help build relationships on a personal level. Listen and respond- Summing up Marketing has come of age. The modern day customers will fail to associate themselves with anything that is everything, but emotional. Businesses, therefore, ought to find novel ways of creating value for them and coming up with smart ways to let them know that they are held dearly and close to their hearts. To make this happen, value-based marketing emerges as a strong beacon of trust, authenticity, and genuine connection. By emphasizing value outreach to the target audience, contemporary businesses can cut through the clutter, build lasting relationships, and ultimately achieve sustainable business growth.

Why Value-Based Marketing Wins in a Crowded Marketplace

The Baltimore Station was hot and crowded

The SaaS industry has seen incredible growth in the last few years. claims that around 66% of spending on software is expected to go to SaaS technologies by 2025. BetterCloud statistics indicate that of businesses plan to switch all their systems to SaaS by 2025. reports that 75% of business leaders have moved to SaaS. Gartner 80% Workday While Covid played a role in accelerating the digital transformation journey, it doesn't take away from the fact that SaaS provides several advantages over traditional software, including lower costs, easier deployment, and increased flexibility. These innate capabilities will continue to drive demand for SaaS products. However, this growth has also made the SaaS market very crowded, with new vendors constantly popping up. The top 5 regions for SaaS companies itself have close to 30K companies within them. It makes it difficult for customers to find the right solution for their needs and for SaaS players to sell their products to a large audience. With so many SaaS products coming up in the last few years, you'd think the latest ones will take away the major revenue pie. But it's different from what happened. claims that 2021 was its "biggest year ever," as its revenue increased by 225% in less than 20 months. The number of employees for , the largest SaaS provider in the world, increased from 767 in 2007 to 73,541 in 2022. achieved a record revenue of $17.61 billion for the fiscal Year 2022, with 15% YoY growth. Shopify Salesforce Adobe How Strong Brands Stand Out So what’s common in some of these companies? All of them represent strong brands among customers and continue to strengthen their position even as the SaaS industry gets crowded. Let’s first define brand equity; it is how people see your brand. SaaS How do they recognize you? What makes you different from the others? But coming back to our topic, why branding is important? Crowded markets need companies to create differentiation. With technological advancements happening every week, with every company, it makes it all the more important to create a strong brand that is differentiated among peers. After all, branding is a 360-degree experience that the customer or user has with the brand. There are 5 key aspects that have allowed the world’s top SaaS companies to create a strong brand for themselves. 1) Great designs, consistently! Great designs not only create a strong differentiation visually but also create a recall value. It’s all about how your users, prospects, or even non-customers think about you when they listen to your name. Think brand colors, think brand design, typography, or even nomenclature and articulation. ’s red theme has been consistent for more than 30 years now. Updated for the first time in 1993, it has consistently evolved but stayed true to its red logo color and design which stands for modern, minimalist, and attractive. Adobe Another key design very relevant in today’s digital world is your product pages. Prospects and users can make up their minds within 3 secs of looking at the product pages. An example is how Adobe revamped the webpage, which had 30+ features . Adobe Creative Cloud Express So when Adobe first built its product page, a lot of information was stuffed onto a single page. Not only did this make the page busy and difficult to read, but it also led to a poor user experience (UX). Plus, the page only ranked for brand keywords due to which they were missing out on some serious traffic. To capitalize on this goldmine of keywords, the Adobe team built a network of feature pages. They broke down every feature into digestible terms and created a page around it. This ensured Creative Cloud Express ranks for seriously competitive keywords, boosting organic traffic and overall user experience. The product pages for CC Express have: An above-the-line CTA. Tips on how to use the feature. Details on the specific use cases. A final CTA to the product. Definitely, a good page design that has led to better awareness for Adobe Creative Cloud Express. 2) Great Experience, every time! A large part of having a great brand is how SaaS users experience the brand, be it a sales pitch, a booth visit, a website demo, or an in-person visit to the experience center. Business presentations often overload the audience with one-sided information dumps. Rather than droning on at listeners, it’s much more powerful to share intimate conversations with them. A great example is how ServiceNow does it. InnovationPark program is a series of modular experiences that reflect real-life work scenarios, such as replacing a laptop, refilling a prescription, or preparing a store or event. Over here they lead customers through immersive, tailored sessions to demonstrate what’s possible with ServiceNow technology. Rather than focusing on a particular product, each experience resolves a specific scenario to showcase how versatile tech can be when used across industries and business functions. Just one example is when they put tablets in the hands of attendees. By leading the audience through stories, the presenters make experiences such as chatting with a chatbot, approving a hotel desk for an employee, or communicating with a supplier about a supply chain disruption come alive in the (literal) hands of customers. Instead of sitting back and watching a demo, the audience gets to engage with technology, putting themselves in the shoes of people in various functions, such as a sourcing manager at a logistics company, a patient checking in for surgery, or an expecting parent requesting time off. This empowers them to empathize and see their businesses from different vantage points, eventually building a positive mindset about the product. 3) Community-driven advocacy The growth of SaaS companies is now being driven by how connected and engaged their community of ecosystems is. This allows the community members to help the other community members to drive maximum benefit out of these interactions, which ensures positive word of mouth and greater ecosystem satisfaction. This community could be developers or even product users or partners. A great example here is Salesforce. Salesforce customers need help using . It takes self-trained, motivated admins, developers, and consultants to plug the Salesforce platform into a company's operations. If it's a successful implementation, it takes even more talent to scale up as the Salesforce customer's business grows. To help develop this self-driven talent pool, Salesforce launched Trailhead, a free training site with an outdoorsy theme that includes a gamification element to mark learners' progress. Salesforce A Salesforce Trailblazer, or trainee, will then earn credentials called "badges" and gain skills following guided training paths. This is part of the brilliance of Salesforce, building and continuing to curate this massive community of people -- most of whom are not, and have never been -- employed by Salesforce but are activists and fanatical fans out there. They not only help the community with implementation-related queries but also strengthen the Salesforce brand greatly. Not just Salesforce, you’d notice that most of the top SaaS brands such as Atlassian, and Hubspot have built a strong community of developers, users, admins, partners, or customers to drive higher share-of-voice (SOV). 4) Content is king! still Content plays a great role in building a strong brand value for a SaaS company. For example, it helps improve SEO, reach the right audience, tell a compelling brand story, attract the attention of the right people, position the SaaS company as a thought leader, and so on. Done rightly, content can help drive word-of-mouth marketing by aligning customers with company strategy and encouraging them to tell the same story. While SaaS companies keep building top-of-the-funnel content that is educational, there is none better than Hubspot. You run a quick Google search on anything and , and there is at least one HubSpot article among the top 10 results. This SaaS marketing company has become one of the most trusted sources of information and a well-known name for content marketers the world over. content creation marketing From in-depth B2B content marketing guides to their state of marketing reports, HubSpot has gradually grown into a go-to knowledge hub for both new and seasoned content marketing professionals. Taking inbound marketing to a whole new level  Hubspot has created a winning strategy that reflects positively on its brand and helps it differentiate itself from its peers. Another example is Adobe. Adobe’s blog doesn’t have all the educational articles you’d expect. In addition to the usual how-to posts, Adobe’s blog covers news stories, goings-on in the design and digital worlds, and event coverage. There are plenty of posts packed full of inspiration. there’s a ton of user-generated content. just And After exploring the blog, we figured all Adobe’s content meets at least one of three goals: Inspire Educate Engage By focusing on these high-level (and more abstract) goals, as well as metrics and performance-driven goals, Adobe raises the bar. This in turn makes its content more shareable, more useful, and more likely to turn prospects into customers, and users into advocates. 5) Innovation, always If there was ever one thing that a SaaS company would really love to be known for - then it’s innovation. No tech company has survived the test of time without innovating itself. Innovation refers to keep evolving SaaS solutions to evolving customer needs and remaining relevant to the audience. One such example is ServiceNow. On May 29, 2018, Forbes magazine placed ServiceNow first on its annual list of the World’s Most Innovative Companies. ServiceNow has systemized customer-led innovation by designing partner programs, a customer advisory board, and many other programs that enable employees to listen to customers and build in tandem, responding to their challenges and opportunities with creativity and an innovative mindset. This philosophy placed ServiceNow in a unique position to help during the COVID-19 pandemic where to help build safer workplaces. Servicenow partnered with the state to offer this app as a product, in conjunction with other products it developed, to form Safe Workplace Suite. Washington state created an emergency app Another key example here is Intuit. Intuit's growth strategy has been driven by a combination of in-house innovation and strategic acquisitions. This has led to Intuit being known for its innovative solutions. As an example, Intuit has plans to continually improve the AI-Driven expert platform. This includes the use of AI (Artificial Intelligence) to offer personalized and predictive offers and experiences. In addition, to connecting customers directly with experts such as Accountants to help them file their tax returns. As the SaaS industry grows exponentially, the need for a strong brand will only increase. The above branding aspects and some prominent players mentioned above have been the guiding light for new-age SaaS brands as they learn and create a space for themselves. and #logodesigndotnet #branding The lead image for this article was generated by HackerNoon's via the prompt "times square new york with lots of billboards". AI Image Generator

5 Essential Branding Elements in the Crowded SaaS Space

5 elementos de marca esenciales en el abarrotado espacio SaaS

5 éléments de marque essentiels dans l'espace SaaS bondé

भीड़ भरे सास स्पेस में 5 आवश्यक ब्रांडिंग तत्व

混雑した SaaS 空間における 5 つの重要なブランディング要素

5 elementos de marca essenciais no espaço SaaS lotado

5 yếu tố thương hiệu cần thiết trong không gian SaaS đông đúc

拥挤的 SaaS 空间中的 5 个基本品牌元素

Onyeka Akumah is a technology entrepreneur with a focus on the agriculture, real estate, and transportation sectors. He is popularly known as the founder and CEO of Farmcrowdy, but he is also a co-founder at CrowdyVest, PlentyWaka and Rent Smallsmall. In this episode of , Onyeka and I discuss his entire career and entrepreneurship journey so far - from his days at British council, Jumia, Konga to setting up a business that failed before finally launching Farmcrowdy. This is a very interesting, enlightening, and insightful episode. Amazing conversation, good vibes and best of all, a lot of lessons to learn. #FoundersConnect Watch the Video https://www.youtube.com/watch?v=FSy1LXbivNw Video timestamps - Introduction, growing up and early career stories 00:00 - The part he played in helping to set up Jumia in Nigeria 15:00 - Becoming VP, Marketing at Konga 26:00 - First business that failed 28:05 - Farmcrowdy 33:00 - The challenge at Farmcrowdy (early days) 37:30 - Raising funds for Farmcrowdy and pitching to 80+ 41:30 - Farmcrowdy is doing well, competitors are springing up every day 42:00 - Farmcrowdy moves away from crowdfunding 42:50 - Launching Crowdyvest 45:15 - How Plentywaka Started 46:30 - How Plentywaka survived the 2020 lockdown 48:00 - Launching Rent Smallsmall 53:00 - Raising money for all the businesses 55:00 - Lessons about creating the best team 56:50 - Most important business lessons so far 1:00:00

#FoundersConnect: Interview with Onyeka Akumah, CEO Farmcrowdy & Co-founder CrowdyVest, PlentyWaka

With the growing popularity of Clubhouse and Houseparty, is it possible for new contenders to enter the space and thrive? For this story I interviewed former Everipedia CPO and Topia CEO Daniel Liebeskind, Billboard-charting Artist Kosha Dillz, and Clubhouse Journalist, Nicole Behnam. Since the onset of the COVID-19 pandemic, we’ve seen the dramatic rise of new social platforms such as Houseparty, Clubhouse, Spaces, and now Facebook’s competitor feature, Live Audio Rooms, which will be available this summer, according to . newly announced The Verge A $4 BIllion Playing Field... Facebook intends to first roll out the new feature to groups and public figures, similar to how Twitter introduced Spaces to its community, as a beta test, eventually making its way into a Messenger integration. As a verified public figure on Twitter, I too, been granted access to Spaces, and am still seeing difficulties with Twitter’s newest feature in competition with Clubhouse, recently , according to a recent Entrepreneur article. valued at $4 billion “ ,” Nicole Behnam, founder of Beyond Media and the premiere journalist on Clubhouse told me via email. I know people will debate this valuation, but $4 billion seems like a cheap price to pay for a priceless community Behnam regularly conducts interviews with authors, researchers, celebrities, and experts on various motivational topics, previously hosting rooms exclusively interviewing figures like Jesse Itzler, Shark Tank’s Barbara Corcoran, Julian Edelman, Angela Duckworth, Maz Jobrani, Brendon Burchard, and Molly Bloom. Her most recent room, " took place Thursday night, with over 600 people in it. Moderating the room, Behnam brought in New York Times bestselling author and transformational journalist, Neil Strauss, where speakers such as myself, comedian Leah Lamarr, technology attorney Matt Bilinsky, among others were part of the two-hour conversation. Addressing Childhood Trauma" Recently, Behnam began regularly hosting FBI Negotiation Tactics with Chris Voss, while simultaneously helping launch the first comedy show on the Clubhouse platform, alongside Lamarr. She has since partnered with OverheardLA to continue producing comedy shows on the platform. Behnam officially became a household name on Clubhouse following the success of the first-ever Clubhouse Passover Seder back in March. The all-inclusive, diverse “ ” was sponsored by Buzzfeed’s Tasty, and produced by Randi Zuckerberg, with Behnam and  Lamarr hosting it.  The event benefited the non-profit organization, Value Culture, founded by Adam Swig. Night of 1,000 Jewish Stars Special guests included actress (The Big Bang Theory), , Billboard charting artist and rapper, , Holocaust survivor , , , among many others. Dillz, recently interviewed by , Worldstar, and Variety went viral for his content that started in Value Culture on Clubhouse. Dillz is most known for bringing the first Holocaust survivors to the platform (and into Value Culture), along with a larger Jewish community to the platform and into Value Culture, which has since grown to 3,700 members. Mayim Bialik Rabbi David Wolpe Kosha Dillz Sami Steigmann Michael Rapaport Jeff Garlin TMZ The result of Behnam and Dillz' efforts, with the help of those supporting their respective clubs, is Clubhouse seeing a larger increase of the Jewish community signing up. “ ,” Dillz told me in an email, adding that it’s time to “ .” The rapper recently shared an older video of him rap-battling the late DMX, also via Twitter from a special event celebrating DMX's life. I hope we can continue to bring on stories that impact tens of thousands, yet also shed light on Anti-Semitism and bigotry bring together marginalized communities all across the board sharing a photo In Facebook’s recent announcement, the Clubhouse competitor will allow users to record their conversations and distribute them (privacy trigger, cough), and eventually charge individuals for access to these rooms, either through a subscription or one-time fee. Education and Live Events For example, event planners, like VSummits, highlighted in , are creating worlds for corporate events and music festivals, while educators, schools, and universities are creating worlds to host their classrooms, virtual field trips, job fairs, and study groups. Forbes RedRex, a platform that allows companies and/or individuals to create digital buildings, floors, rooms, and walls in a way that reimagines remote collaboration, is one such platform, which I recently took part in last month for the Quest Academy event, where I found myself in a classroom speaking alongside founder and CEO, , and Global Minnesota President and former Minnesota Secretary of State, . Pop Culture Hero Coalition Chase Masterson Mark Ritchie Theater companies and ticketing platforms, such as are creating immersive, ticketed, interactive experiences for consumers. I reached out to its CEO, Ritesh Patel,  via email, who intends to provide his feedback in the coming days. The Ticket Fairy Regardless of which platform you support and the reasons behind it, it’s certainly refreshing to see these types of innovations come to light, as each seems to offer users their own “unique benefit.” But for social platforms that existed before this “audio phenomenon,” both Dillz and Behnam are optimistic. “ ,” Behnam told me. I think that social platforms that existed before the audio phenomenon will ultimately survive, because of their other features “However, I think it’s going to be incredibly difficult for a native audio app to rise up and challenge Clubhouse at this point.” Dillz, who continues to remain active on Facebook, Twitter, Instagram, TikTok, and Clubhouse shared his optimism of wanting to be proactive in trying other apps to “dip into.” “I want to connect with people by all means necessary, so it is my job to make sure I do!” he shared with me when asked about alternative apps that could emerge. As of today, has 10,000 users hosting events every day, with Fortune 500 companies and small businesses using the platform to host daily workspaces that foster camaraderie, creativity, and productivity. Topia In an interview with Topia’s CEO, Daniel Liebeskind, I admittingly asked some pretty tough questions, rightfully so, as Topia seems to be entering a highly competitive, harsh, and fickle arena with some pretty top contenders. In comparison to platforms like Houseparty, Clubhouse, or RedRex, Topia is much more than events, Liebeskind told me. “It’s a much different experience than your typical virtual meeting platform. We provide a more human experience by providing a space for communities to come together, and strengthen the bonds between individuals and small groups.” How It Works Liebeskind went on to describe that the audio and video aspects of the Topia platform are “proximity-based,” so when you are near another person or group of people, the user’s camera and sound fade into your view, and fade away when you leave.” The CEO went on to explain the platform’s ingenuity, by encouraging creativity and exploration in “world-building”: “[The platform] allows [users] to transition from conversation to conversation as we do in real-world social spaces. Additionally, Topia worlds are unique to each user. Anyone can go and create a Topia world for free, and populate it with things that interest them or by using the templates and assets available on our platform.” It’s certainly a much different user experience, than the typical virtual meeting platform we are accustomed to. “ .” We enable a more human experience by providing a space for communities to come together and strengthen the bonds between individuals and small groups. The audio/video aspects of Topia are proximity-based; when you are near another person or group of people, their camera and sound fade into your view and fade away when you leave With today’s virtual meeting and webinar platforms on the market, whether it is Zoom, GoToMeeting, Webex, etc., most of these are considered “one-to-many” and “few-to-many” platforms, where only one person can talk at a time and the ‘meeting’ needs to be facilitated. Topia, according to Libeskind, is a “many-to-many”, where users have the agency to navigate between conversations. “ .” We have found that this provides for a much more dynamic and engaging experience From my observation, the platform seems to encourage creativity and exploration of cyberspace which allows users to transition from conversation to conversation, as we do in real-world social spaces. Libeskind also shared with me that  Topia worlds are unique to each user, where anyone can go and create a Topia World for free, and populate it with things that interest them or by using the templates and assets available on our platform. In August 2020, Topia was selected to co-host Burning Man, hosting over 25,000 people during the course of the festival. “The organizers liked it so much that we were asked to co-host Burning Man again for 2021, and we expect it to be much bigger and even more interactive than last year’s festival.” One of Topia’s first-time hosting an event, also happens to be one of Libeskind's favorites: “One of our favorite, and most endearing events, was also one of our first. The non-profit group Reimagine, an organization dedicated to celebrations of life, provided us the first opportunity to show Topia in action. Attendees of the event were free to walk around and engage other attendees one-on-one or in small groups. Afterwards the organizers told us that it was the most “human” event they had been able to have since the pandemic started. Their feedback told us that we were on the right track and we’ve been growing ever since.” We Stand On the Shoulders of Giants: What Have We Learned From Our Predecessors? When it comes to Topia’s growth, there are certain lessons to be learned from our current social media giants, ranging from Facebook and Twitter, to Houseparty and Clubhouse. Facebook, Instagram, and Twitter Today’s social media landscape, unfortunately, is quite saturated, which is a double-edged sword for platforms like Topia. “ ,” Liebeskind argues. This ‘real’ experience, according to the CEO, is one that “ .” Sadly, most of the platforms we consider ‘social’ media do not enable ‘real’ social experience enables creativity and individuality, while providing an empathic experience where people meet face-to-face and create lasting and meaningful relations “ ,” Liebeskind explains. When Zuckerberg and Dorsey built Facebook and Twitter, respectively, they used iterative product decision-making to optimize for an attention economy “Topia is being built upon the shoulders of the many world-changing platforms that came before it. We have the advantage of being able to take learnings from those companies to create a social platform that truly fosters human connection and optimizes for creators and influencers, who bring people together.” He continued: “They are often about broadcasting information, rather than creating spaces for human connection. The internet is saturated with one-to-many and text-based interaction platforms. Outside of some multiplayer games, the Internet is devoid of opportunities to have shared experiences and create memories together, which are the basis of real friendships and relationships.” Unlike Facebook and Twitter, Liebeskind told me that Topia takes elements of multiplayer games, and replaces all of the gaming content with spatial video chat. “Anyone can customize a space and bring people together inside of interactive experiences,” he continued. “ .” There is no hiding behind a screen name, comment, or share; and most importantly, there is no algorithm that creates an echo chamber of polarization to optimize for attention and engagement The major problem, which Liebeskind points out with today’s platforms, is that they don’t facilitate human experiences or the formation of real relationships, which are based on memories in a virtual world. “I think for what these social media platforms do, they do it well. However, forming meaningful relationships is easier to do if you can do it in a virtual space that provides real-time audio and video capabilities.” Zoom and Other Video-Conferencing Platforms With video-conferencing platforms such as Zoom and Skype, which have become essential to our workforce since the height of the COVID-19 pandemic, there is a major difference that Topia brings to the table, according to Liebeskind. “Topia is not video-conferencing. When we think about video conferencing platforms, there are one-to-many, or few-to-many, where only one person at a time can talk and large groups require a facilitator. In Topia, it’s many-to-many where everyone in a Topia World has the agency to explore and meet anyone else in the world, at any time.” Everipedia and Decentralized Knowledge Bases Interestingly enough, Liebeskind was the at Everipedia, who led the development of the Everipedia platform towards its goal of creating a modernized encyclopedia experience and the world’s largest knowledge base. former Chief Product Officer “Everipedia was another stop along my journey of incentivizing creators to participate in a community-driven platform. We built a platform that economically incentivized the crowd to collaboratively build a decentralized knowledge base. With Topia, we’re empowering influencers, artists, and experienced designers with our creator ecosystem.” Privacy, Privacy, Privacy With privacy laws such as California’s Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR), today’s social media apps need to take lessons from Facebook about the importance of guarding user privacy. “With Topia, all of our users are in control of their own data,” Libeskind interjected. “We do not collect or sell our user data. In fact, by default, our video streams are peer-2-peer, meaning the video streams never touch a server and, instead, travel directly between browsers through an end-to-end encrypted tunnel.”

Is the Drop In Audio Industry Already Too Crowded for New Contenders? 

In a notable development within the cryptocurrency community, $DEDE, a fresh and intriguing digital currency, has officially launched on the Solana blockchain.  This new entrant stands out with its unique dinosaur-themed design, providing a playful twist on the traditional memecoin model. Launched last week, $DEDE is quickly capturing the hearts of cryptocurrency aficionados globally, promising not only a novel aesthetic but also significant financial potential. $DEDE harnesses the robust capabilities of the Solana blockchain, renowned for its high-speed transactions and low-cost framework, which makes it an ideal platform for growing cryptocurrencies. Within its first week, $DEDE attracted over 2500 holders and soared to a market cap of $7 million, demonstrating strong initial market reception and rapid community growth. Although its market cap has adjusted to around $1 million, the enthusiasm around $DEDE suggests it is primed for future growth. "Through $DEDE, we're offering the market a unique blend of fun and functionality. Our coin leverages the universal appeal of dinosaurs, which invokes a sense of nostalgia and curiosity," said Jane Doe, Chief Marketing Officer of $DEDE. "Our strategic choice to build on the Solana blockchain is fundamental to our vision. It ensures that our operations are not only swift but also efficient, making $DEDE an attractive option for both seasoned investors and those new to cryptocurrencies." $DEDE’s prehistoric theme is more than a mere marketing tool; it's a nod to the timeless fascination with dinosaurs, aiming to engage a broad audience and create a memorable impact in the crowded memecoin market. This thematic approach is paired with strong technical foundations that utilize Solana’s capabilities for managing high transaction volumes without compromising speed or cost. The coin's introduction coincides with an increasing interest in cryptocurrencies that integrate popular cultural themes with cutting-edge blockchain solutions. For early adopters and speculative investors, $DEDE’s current market valuation presents a golden opportunity for potential high returns. The strategic application of Solana’s technology not only differentiates $DEDE from numerous memecoins but also bolsters its potential for substantial market traction. About $DEDE $DEDE is an entertaining cryptocurrency that marries a charming prehistoric dinosaur theme with the sophisticated technology of the Solana blockchain. Positioned on one of the most efficient and scalable blockchain platforms available today, $DEDE offers low transaction costs and high-speed operations, making it accessible to a wide range of users. The community around $DEDE is dynamic and enthusiastic, comprising both cryptocurrency veterans and newcomers. Together, they contribute to the development and widespread adoption of $DEDE, ensuring it remains at the forefront of innovation. As $DEDE continues its journey in the digital finance world, it invites everyone to explore the exciting convergence of ancient intrigue and modern technology, promising not just investment returns but a thrilling narrative in the expansive universe of cryptocurrency. $DEDE is more than just a memecoin; it represents a strategic, community-focused, and technologically advanced approach to cryptocurrency. It stands poised to capture the imaginations of those both inside and outside the crypto world, making it a significant player in the market and a compelling option for those looking to diversify their digital assets. Additional Resources and Information:For more details on $DEDE and to become part of its growing community, please visit the following official resources: Website Telegram Twitter This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here. In a notable development within the cryptocurrency community, $DEDE, a fresh and intriguing digital currency, has officially launched on the Solana blockchain.  This new entrant stands out with its unique dinosaur-themed design, providing a playful twist on the traditional memecoin model. Launched last week, $DEDE is quickly capturing the hearts of cryptocurrency aficionados globally, promising not only a novel aesthetic but also significant financial potential. $DEDE harnesses the robust capabilities of the Solana blockchain, renowned for its high-speed transactions and low-cost framework, which makes it an ideal platform for growing cryptocurrencies. Within its first week, $DEDE attracted over 2500 holders and soared to a market cap of $7 million, demonstrating strong initial market reception and rapid community growth. Although its market cap has adjusted to around $1 million, the enthusiasm around $DEDE suggests it is primed for future growth. "Through $DEDE, we're offering the market a unique blend of fun and functionality. Our coin leverages the universal appeal of dinosaurs, which invokes a sense of nostalgia and curiosity," said Jane Doe, Chief Marketing Officer of $DEDE. "Our strategic choice to build on the Solana blockchain is fundamental to our vision. It ensures that our operations are not only swift but also efficient, making $DEDE an attractive option for both seasoned investors and those new to cryptocurrencies." $DEDE’s prehistoric theme is more than a mere marketing tool; it's a nod to the timeless fascination with dinosaurs, aiming to engage a broad audience and create a memorable impact in the crowded memecoin market. This thematic approach is paired with strong technical foundations that utilize Solana’s capabilities for managing high transaction volumes without compromising speed or cost. The coin's introduction coincides with an increasing interest in cryptocurrencies that integrate popular cultural themes with cutting-edge blockchain solutions. For early adopters and speculative investors, $DEDE’s current market valuation presents a golden opportunity for potential high returns. The strategic application of Solana’s technology not only differentiates $DEDE from numerous memecoins but also bolsters its potential for substantial market traction. About $DEDE $DEDE is an entertaining cryptocurrency that marries a charming prehistoric dinosaur theme with the sophisticated technology of the Solana blockchain. Positioned on one of the most efficient and scalable blockchain platforms available today, $DEDE offers low transaction costs and high-speed operations, making it accessible to a wide range of users. The community around $DEDE is dynamic and enthusiastic, comprising both cryptocurrency veterans and newcomers. Together, they contribute to the development and widespread adoption of $DEDE, ensuring it remains at the forefront of innovation. As $DEDE continues its journey in the digital finance world, it invites everyone to explore the exciting convergence of ancient intrigue and modern technology, promising not just investment returns but a thrilling narrative in the expansive universe of cryptocurrency. $DEDE is more than just a memecoin; it represents a strategic, community-focused, and technologically advanced approach to cryptocurrency. It stands poised to capture the imaginations of those both inside and outside the crypto world, making it a significant player in the market and a compelling option for those looking to diversify their digital assets. Additional Resources and Information: For more details on $DEDE and to become part of its growing community, please visit the following official resources: Website Website Website Telegram Telegram Telegram Twitter Twitter Twitter This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Btcwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

Introducing $DEDE: A Prehistoric Twist On Memecoins Revolutionizing The Solana Ecosystem

4 Case Studies in UX Audit: Insights and Best Practices for Improving User Experience

In the dynamic and ever-evolving world of cryptocurrencies, 2024 has seen a mix of trends from steep corrections to charming innovations. Bitcoin (BTC), Ethereum (ETH), and the new Furrever Token (FURR) have made headlines for different reasons, reflecting the diverse and multi-faceted nature of the crypto market. This article delves into the current states and potential futures of these cryptocurrencies, analyzing key technical indicators, market movements, and unique tokenomics that define their trajectories. Bitcoin's Price Could Decrease an Additional 20% The MVRV ratio, a technical indicator, currently stands at a concerning 2.23, indicating a possible harsh downward adjustment of around 20%, which might push Bitcoin's price down to $50,000. The MVRV ratio, which compares the Market Value to Realized Value, is essential for assessing Bitcoin’s market condition. This ratio highlights the gap between Bitcoin’s current market cap and the average historical buying price, shedding light on whether investors are paying a premium or getting a discount. A high MVRV ratio often signals an overpriced market that could be due for a correction. Currently, the MVRV ratio is 2.23, significantly above the norm, suggesting an impending correction that could reduce Bitcoin’s value to approximately $50,000. Analyst Lupin, who has a history of accurate predictions, confirms this projection but notes that such corrections are typical in the cycles of crypto market recoveries and consolidations. While technical analysis serves as an important warning, other fundamental factors can also impact Bitcoin’s future direction. Important factors include ETF capital outflows, unexpected interest rate changes, geopolitical tensions, notably between Iran and Israel, and shifts in market dynamics. When a credible analyst sounds the warning, it’s crucial for investors to stay vigilant. While these warnings may be startling, they are a natural part of the life cycle of cryptocurrencies. Investors who adapt their strategies to manage risks proactively are better prepared to navigate potential downturns and capitalize on future opportunities. Ethereum (ETH) Price Outlook: Is the Correction Over, or Is a Further Drop Likely? Ethereum is currently stabilizing near $3,107 at the 0.382 Fibonacci level after experiencing significant corrective movement. Indicators are giving mixed signals, suggesting potential for either a bullish recovery or further decline. Recently, Ethereum’s price has stabilized around $2,845 following a notable correction. Just a month ago, BeInCrypto identified key support between $3,107 and $3,215, indicating a chance for a bullish recovery. Currently, Ethereum is hovering near the 0.382 Fibonacci level at about $3,107. Closing the month above this level could signal a bullish turn, while failure to hold might lead to a drop towards the $2,500 support level. Despite the correction, technical indicators like the Moving Average Convergence Divergence (MACD) show a bullish crossover and the Relative Strength Index (RSI) remains neutral, although the MACD histogram hints at possible bearish trends. Ethereum has retraced nearly 31% from its high of around $4,095. Over the past week, Ethereum has sustained above the 0.382 Fibonacci level, with the price remaining stable at approximately $3,107. However, bearish signs are emerging on the weekly chart as the MACD lines approach a bearish crossover, and the histogram trends downward. On the daily chart, Ethereum is trapped within a descending channel. Any upward movement will face tough resistance at the 50-day EMA and the channel’s upper boundary near $3,650. Despite a golden crossover on the EMAs indicating a bullish medium-term trend, recent bearish crosses on the MACD lines raise concerns. On the 4-hour chart, despite bullish MACD trends, a death cross on the EMAs points to a potential bearish shift. In its pairing with Bitcoin, Ethereum shows a bearish trajectory, with significant support near 0.043 BTC and resistance at the 50-4H EMA around 0.049 BTC. The MACD histogram shows a bearish trend and a bearish crossover seems imminent. A death cross on the EMAs confirms a short-term bearish outlook. The current indicators suggest Ethereum may revisit the 0.043 BTC support level soon, reflecting short to medium-term pressures. Furrever Token: A Fresh Start Furrever Token is a new cryptocurrency initiative poised to transform the crypto scene with its enchanting allure and irresistible appeal. This project elevates beyond standard crypto functionalities by providing an engaging experience centered around the endearing theme of cute cats. Amidst a field crowded with serious blockchain projects, Furrever Token introduces a playful and affectionate twist, creating an inviting and joyful community environment. Sporting the ticker FURR on the BNB-20 blockchain, Furrever Token has a circulation of roughly 9 billion tokens. The presale phase offers 65% of these tokens, with 25% dedicated to decentralized exchanges (DEXs) and the remaining 10% secured for the team for one year. The project includes appealing cat-themed stickers and visuals, frequent community contests, and unexpected treats for participants. Furrever Token also emphasizes robust security protocols and compliance to guarantee both user safety and satisfaction, ensuring a trustworthy and delightful platform experience. With over $818,000 already secured and progressing toward the final stages of its presale, Furrever Token aims to achieve a fundraising goal of $1.9M. The launch on DEX platforms like PancakeSwap is anticipated soon, along with versatile payment options such as USDT (BEP-20). Highlighting potential returns of up to 15X and a current price of $0.000564, Furrever Token is quickly gaining attention as one of 2024’s most promising cryptocurrencies. The project’s credibility is further solidified through a fully audited smart contract, a dedicated team, and strategic community engagement practices. With proactive Telegram groups, organic growth, and transparent operations, Furrever Token stands as a community-centric venture set to thrive. As crypto enthusiasts look for appealing investment opportunities, Furrever Token offers a refreshing and innovative choice, nurturing a dynamic community driven by a shared appreciation for the lighter, more playful aspects of cryptocurrency. About Furrever Token (FURR) Furrever Token (FURR) is recognized as a credible cryptocurrency initiative, reinforced by comprehensive smart contract auditing conducted by Securi Lab. The project's commitment to transparency and stability is evident through its practice of locking tokens for a year. Its roadmap prominently features a post-presale launch on PancakeSwap, highlighting a focus on community-driven expansion. The absence of transaction taxes during trading further bolsters investor confidence. The project encourages organic engagement, with early community members serving as moderators, enhancing collaborative efforts. The transparency of the smart contract is openly visible, adding an extra layer of trust. It is vital to ignore any communications that are not from the official email, support@furrevertoken.com, to avoid the risks associated with fraudulent schemes. As the presale of Furrever Token advances, showing considerable progress in just a month, investor enthusiasm is visibly increasing. The project maintains a robust presence on Telegram, home to nearly 4,300 organic members, where dedicated administrators and moderators swiftly address and resolve user issues. Available exclusively through its official website, Furrever Token presents a secure and engaging investment opportunity supported by an enthusiastic and dedicated community committed to bringing joy and positivity to the cryptocurrency arena. Furrever Token Official Website  |   Visit Furrever Token Presale Join Official Telegram Group       |   Follow Official X Account contact: support@furrevertoken.com This story was distributed as a release by ZEX MEDIA under HackerNoon’s Brand As An Author Program. Learn more about the program here. In the dynamic and ever-evolving world of cryptocurrencies, 2024 has seen a mix of trends from steep corrections to charming innovations. Bitcoin (BTC), Ethereum (ETH), and the new Furrever Token (FURR) have made headlines for different reasons, reflecting the diverse and multi-faceted nature of the crypto market. This article delves into the current states and potential futures of these cryptocurrencies, analyzing key technical indicators, market movements, and unique tokenomics that define their trajectories. Bitcoin's Price Could Decrease an Additional 20% The MVRV ratio, a technical indicator, currently stands at a concerning 2.23, indicating a possible harsh downward adjustment of around 20%, which might push Bitcoin's price down to $50,000. The MVRV ratio, which compares the Market Value to Realized Value, is essential for assessing Bitcoin’s market condition. This ratio highlights the gap between Bitcoin’s current market cap and the average historical buying price, shedding light on whether investors are paying a premium or getting a discount. A high MVRV ratio often signals an overpriced market that could be due for a correction. Currently, the MVRV ratio is 2.23, significantly above the norm, suggesting an impending correction that could reduce Bitcoin’s value to approximately $50,000. Analyst Lupin, who has a history of accurate predictions, confirms this projection but notes that such corrections are typical in the cycles of crypto market recoveries and consolidations. While technical analysis serves as an important warning, other fundamental factors can also impact Bitcoin’s future direction. Important factors include ETF capital outflows, unexpected interest rate changes, geopolitical tensions, notably between Iran and Israel, and shifts in market dynamics. When a credible analyst sounds the warning, it’s crucial for investors to stay vigilant. While these warnings may be startling, they are a natural part of the life cycle of cryptocurrencies. Investors who adapt their strategies to manage risks proactively are better prepared to navigate potential downturns and capitalize on future opportunities. Ethereum (ETH) Price Outlook: Is the Correction Over, or Is a Further Drop Likely? Ethereum is currently stabilizing near $3,107 at the 0.382 Fibonacci level after experiencing significant corrective movement. Indicators are giving mixed signals, suggesting potential for either a bullish recovery or further decline. Recently, Ethereum’s price has stabilized around $2,845 following a notable correction. Just a month ago, BeInCrypto identified key support between $3,107 and $3,215, indicating a chance for a bullish recovery. Currently, Ethereum is hovering near the 0.382 Fibonacci level at about $3,107. Closing the month above this level could signal a bullish turn, while failure to hold might lead to a drop towards the $2,500 support level. Despite the correction, technical indicators like the Moving Average Convergence Divergence (MACD) show a bullish crossover and the Relative Strength Index (RSI) remains neutral, although the MACD histogram hints at possible bearish trends. Ethereum has retraced nearly 31% from its high of around $4,095. Over the past week, Ethereum has sustained above the 0.382 Fibonacci level, with the price remaining stable at approximately $3,107. However, bearish signs are emerging on the weekly chart as the MACD lines approach a bearish crossover, and the histogram trends downward. On the daily chart, Ethereum is trapped within a descending channel. Any upward movement will face tough resistance at the 50-day EMA and the channel’s upper boundary near $3,650. Despite a golden crossover on the EMAs indicating a bullish medium-term trend, recent bearish crosses on the MACD lines raise concerns. On the 4-hour chart, despite bullish MACD trends, a death cross on the EMAs points to a potential bearish shift. In its pairing with Bitcoin, Ethereum shows a bearish trajectory, with significant support near 0.043 BTC and resistance at the 50-4H EMA around 0.049 BTC. The MACD histogram shows a bearish trend and a bearish crossover seems imminent. A death cross on the EMAs confirms a short-term bearish outlook. The current indicators suggest Ethereum may revisit the 0.043 BTC support level soon, reflecting short to medium-term pressures. Furrever Token: A Fresh Start Furrever Token is a new cryptocurrency initiative poised to transform the crypto scene with its enchanting allure and irresistible appeal. This project elevates beyond standard crypto functionalities by providing an engaging experience centered around the endearing theme of cute cats. Amidst a field crowded with serious blockchain projects, Furrever Token introduces a playful and affectionate twist, creating an inviting and joyful community environment. Sporting the ticker FURR on the BNB-20 blockchain, Furrever Token has a circulation of roughly 9 billion tokens. The presale phase offers 65% of these tokens, with 25% dedicated to decentralized exchanges (DEXs) and the remaining 10% secured for the team for one year. The project includes appealing cat-themed stickers and visuals, frequent community contests, and unexpected treats for participants. Furrever Token also emphasizes robust security protocols and compliance to guarantee both user safety and satisfaction, ensuring a trustworthy and delightful platform experience. With over $818,000 already secured and progressing toward the final stages of its presale, Furrever Token aims to achieve a fundraising goal of $1.9M. The launch on DEX platforms like PancakeSwap is anticipated soon, along with versatile payment options such as USDT (BEP-20). Highlighting potential returns of up to 15X and a current price of $0.000564, Furrever Token is quickly gaining attention as one of 2024’s most promising cryptocurrencies. The project’s credibility is further solidified through a fully audited smart contract, a dedicated team, and strategic community engagement practices. With proactive Telegram groups, organic growth, and transparent operations, Furrever Token stands as a community-centric venture set to thrive. As crypto enthusiasts look for appealing investment opportunities, Furrever Token offers a refreshing and innovative choice, nurturing a dynamic community driven by a shared appreciation for the lighter, more playful aspects of cryptocurrency. About Furrever Token (FURR) Furrever Token (FURR) is recognized as a credible cryptocurrency initiative, reinforced by comprehensive smart contract auditing conducted by Securi Lab. The project's commitment to transparency and stability is evident through its practice of locking tokens for a year. Its roadmap prominently features a post-presale launch on PancakeSwap, highlighting a focus on community-driven expansion. The absence of transaction taxes during trading further bolsters investor confidence. The project encourages organic engagement, with early community members serving as moderators, enhancing collaborative efforts. The transparency of the smart contract is openly visible, adding an extra layer of trust. Furrever Token (FURR) Furrever Token (FURR) It is vital to ignore any communications that are not from the official email, support@furrevertoken.com , to avoid the risks associated with fraudulent schemes. As the presale of Furrever Token advances, showing considerable progress in just a month, investor enthusiasm is visibly increasing. The project maintains a robust presence on Telegram, home to nearly 4,300 organic members, where dedicated administrators and moderators swiftly address and resolve user issues. Available exclusively through its official website, Furrever Token presents a secure and engaging investment opportunity supported by an enthusiastic and dedicated community committed to bringing joy and positivity to the cryptocurrency arena. support@furrevertoken.com support@furrevertoken.com Furrever Token Official Website | Visit Furrever Token Presale Join Official Telegram Group | Follow Official X Account Furrever Token Official Website Furrever Token Official Website Visit Furrever Token Presale Visit Furrever Token Presale Join Official Telegram Group Join Official Telegram Group Follow Official X Account Follow Official X Account contact: support@furrevertoken.com support@furrevertoken.com This story was distributed as a release by ZEX MEDIA under HackerNoon’s Brand As An Author Program. Learn more about the program here. This story was distributed as a release by ZEX MEDIA under HackerNoon’s Brand As An Author Program. Learn more about the program here. This story was distributed as a release by ZEX MEDIA under HackerNoon’s Brand As An Author Program. Learn more about the program here . here here

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CROWD.DEV

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