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Top 20 Growth Hacking Agencies A list including the Locations, Core Services and Top Clients for 20 Growth Hacking Agencies. During the early , growth hacking began to spread its wings. At that time, the number of startups was on the rise and growth hacking was their spell of success. Unlike traditional marketing companies, growth hacking agencies don’t believe in guessing game. The writer of puts it as: 2010s Growth Hacker Marketing, Ryan Holiday “A growth hacker is someone who has thrown out the playbook of traditional marketing and replaced it with only what is testable, trackable, and scalable.” Many companies have now started to use such agencies to increase their key business metrics. Today all sizes of businesses from startup to enterprises need fast growth to stay in the competition. Here, growth hacking agencies could play a significant role. Growth hacking agencies work on goal and performance metrics. Here are a few companies that you should explore if you are looking to grow your business quickly. The list below is compiled based on the factors: Core Team, Experience, Clients, Cost, Services and Case Studies: Voxturr : is one of the fastest growing Growth Hacking Agencies. The team and advisory board have over 150+ years of combined experience in Growth Marketing, B2B Marketing, Content Marketing, Paid Advertising, and Media Buying. Voxturr specializes in services like Marketplace Marketing, Product Launches, E-Commerce Marketing, B2B Lead Generation, App Download Campaigns, Marketing Automation, and several other new-age marketing services. About the company Voxturr Voxturr’s clientele ranges from early-age startups to large enterprise. Some of their clients include IBM, Dell, NTT, America’s Best Value Inn, Bookingace.com, Sodexo and more. : Marketplace Marketing, Digital Product Launch, App Launch, App Download Campaigns, B2B Campaigns, UI/UX and Convert Rate Optimization, Marketing Automation, Investor Campaigns, Social Media Automation, SEO, Content Marketing, Advance Analytics, Email Marketing, Performance Marketing, UX for Growth, Inbound Marketing, Engineering as Marketing, Social Media Strategy, Marketing Consultation, Social Media Strategy and Placement, Website DesignLocation: San Francisco,USA and Gurgaon,India Core Services : IBM, Dell, NTT, Sodexo, America’s Best Value Inn, Silicon Valley Insurance Accelerator, Workly, Bookingace.com, SpeakingHerbs Top Clients GrowthRocks : GrowthRocks is a growth hacking marketing agency that helps startups and well-established companies to achieve rapid and sustainable growth. GrowthRocks has expanded its market into 16 countries, with having offices in Athens and London. Their team has developed a VC-backed startup called Viral Loops which is a SaaS platform for referral marketing with a 40% growth rate. About Company : Convert Rate Optimization, SEO Strategy, Content Marketing and Strategy, Actionable Analytics, Email Marketing, Performance Marketing, UX for Growth, Inbound Marketing, Engineering as Marketing, Outreaching Strategy, Referral, and Viral Marketing, Social Media Strategy, Social Selling, GDPR Compliance Services : Athens, Greece and London, England Location : Avocarrot, Ismood, Hammam, Viral Loops, Vision Mobile, Sophia Suites, Ticketing Hub, Nannuka, GE Healthcare, Parenting Hugs, Concentric, Nestle, Live True, Nokia, Congress Rental Network, Get Qurious Top Clients NoGood - NoGood is a team of growth hackers, engineers, and creatives who were tired of the “no-good” marketing fluff. About Company They specialize in B2B, SaaS, and eCommerce growth marketing and data analytics and have worked with clients such as IBM, P&G, American Express, Heineken, Southern Marsh, Harver, Ford, and Workzone. - SEO, Facebook Advertising, PPC, Content Marketing, Conversion Rate Optimization, Video Marketing Services - Brooklyn, USA Location - Facebook Ads, Hubspot, Google Ads, Hotjar, Shopify, Salesforce Clients Cro Metrics - Cro Metrics help companies grow through strategic and data-driven experimentation. They run A/B testing to help gain a competitive business advantage. Cro Metrics works with their clients on developing their overall growth strategy, while providing marketing, product, design, and engineering expertise to both growing startups and enterprise businesses. About Company - Website Optimization, Research & Analytics Services - Facebook, 99 Designs, Stella & Dot, Trulia, Metromile, Tory Burch, Doordash, Zendesk, Outdoor Voices, Viking, Unicef USA, Hired, Weight Watchers, Hint, Taulia, Mail Chimp, Earnest, General Assembly, Ad Council, Ultra Mobile, Goodbed, Tuft & Needle, Box, Bio Lite, New Pig, ExecRank, Giving Assistant, Seavees, Sierra Club, Smartling, Rickshaw Bagworks, Vector, GreenSky, Pebble, The Met, Imperva Incapsula, Freshdirect, Tintri, Brooklinen, Healthy Paws, Appboy, Leankit, LendUp, AliMed, Fuzebox, Coldwell Banker, Greats, Regent, Infusionsoft, The Penny Hoarder, Alexis Bittar, Borrowell, Tree Hut, Proxibid, Zwift, Crexi, Alteryx, Jewish National Fund, Blurb, Freedom, Puppy Spot, Pgerduty, Udemy, Uship, Aritzia, RightNow Media, Lending Club, Good Eggs, Airbnb for Work, Honeylove, Best Egg, Pantheon, National Bankcard Clients - San Francisco, USA Location BAMF Media : BAMF Media helps young startups, SMBs and Fortune 500 companies to achieve their growth goals. They extensively use various time marketing strategies to provide the best ROI to their clients. About Company Their client roster includes TEDx and Mindvalley to name a couple. In addition, they manage a community of marketer and founders that has over 23,000 members. : Growth Strategy, B2B Hacking, Campaign Management, Email Marketing, Instagram Growth Hacking, LinkedIn Influencing, Social Media Marketing, Web Development Services : Venice, USA Location : Forbes, Mashable, HuffPost, Entrepreneur, BuzzFeed Clients The Growth Agency : The Growth Agency consists of a senior team of marketers with 10 years of experience. They are a data-driven company who work on the principle of a lean startup. They conduct experiments, analyze data, and scale up the work. About Company They create growth plans based on their client’s business KPIs and consider themselves an extension of their clients’ marketing teams. Some even consider them their CMO’s right hand. : Marketing Automation, Lead Generation, Growth Hacking, Growth Strategy, and Inbound Marketing. Services : Antwerp,Belgium and Birkirkara,Malta Location : SipWell, WDP Clients Rockboost : Rockboost’s specialty is helping companies in rapid growth by using a data-driven approach. Their secret sauce is using their framework and growth hacking education and software. About Company They have helped in building an award-winning app called HAVI Connect. : Growth Hacking Education, Consulting and Software Services : Rotterdam, Netherlands Location : Jumbo, 24kitchen, Hello print, Middlepoint, Duravermeer Clients Woodridge Growth : Woodridge Growth is New York City’s most prominent growth marketing agency. They drive results for billion-dollar companies and Fortune 500 companies and various startups. They develop and execute different strategies to provide ever-improving and more comprehensive services to their clients. About Company They differentiate itself from traditional marketing agencies. They are relentlessly focused on solving their client’s most pressing marketing challenges, and they maintain a fast-paced culture of experimentation that allows discovering new ways. : Customer Acquisition, Growth Strategies, A/B Testing, Social Media Advertising, App Store Optimization, Audience Targeting, Copywriting, Multi-Channel Acquisition, Funnel Optimization Services : New York City, USA Location : Goldman Sachs, FanDuel, Jet.com, NYU Clients Bammboo : This firm combines creativity with data and strategy with practice. They believe that only real innovation can help the world progress. So, they help organizations in validating new propositions and scale their business. About Company : Growth hacking for SME, Corporates, and ScaleUps Services : Amsterdam, Netherlands Location : Swivle Cloud Solutions, ABN AMRO, Flora Holland, Rabobank, Heppee Clients Growth Media - This firm reviews the existing marketing or advertising campaigns of various firms and provides valuable suggestions. They have successfully helped different TV print businesses and digital marketing strategies. They also offer individual advertising plans for multiple startups. About Company : Digital Marketing, TV, Print, Creative Solutions Services : Ottawa, Ontario Location : FastCompany, Bloomberg, Quora, Github, Lifehacker Clients Deviate Labs : Deviate Labs is a growth hacking consulting agency that has worked with companies ranging from bootstrapped startups to billion-dollar enterprises across every conceivable industry. Their clients include venture-backed startups like Dollar Shave Club, a half dozen companies featured on ABC’s reality TV show Shark Tank, a multi-billion dollar Korean conglomerate, and a world-renowned tattoo artist. About Company Deviate Labs is known for creatively cross-pollinating marketing tactics across industries and swiping emerging growth tactics from small startups and deploying them across large enterprises. They take help of a widely-adopted growth hacking framework, the Sales Flywheel. The Sales Flywheel was first introduced in the book, “Growth Hacking: Silicon Valley’s Best Kept Secret,”. The book was co-authored by Deviate Labs’ co-founders Raymond Fong and Chad Riddersen. : Go-to-market Strategies, Product Launch Plans, On-site Growth Hacking Presentations, Private Growth Hacking Training Sessions, Growth Financing use-of-proceeds Preparation, Marketing Allocation Analysis,Advertising Tactic Audits, Creative Growth Hacking Campaign Ideation, Marketing org Chart Optimizations /Retargeting, Celebrity Endorsements, Pay-per-Click Advertising (on a variety of exchanges), On-site Search Engine Optimization, Off-site Search Engine Optimization, Email Marketing, Content Marketing, Display Advertising, PPV Advertising, Direct ad buys, Co-marketing, App Store Optimization, A/B Split Testing, Advertising Analytics, Grassroots Digitally-focused PR, Facebook Advertising, Social Media Strategy, Investor Marketing, Conversion focused Design, Grey-hat SEO, Direct Mail, Sponsorship Strategies, Pre-roll Video Services : Los Angeles, USA Location : Talkroute, Tipping Development, Alexander Marine USA, Lollaland, FollowUpThen, ABC Roofing Co., J. Harrington Construction Clients TrueUp : TrueUp provides extensive research in various social media opportunities like Google AdWords, Facebook, Instagram, Youtube, LinkedIn, Bing, and App Store Ads. Their paid acquisition, conversion optimization, and data experts have delivered the lowest customer acquisition costs and highest conversion rates. About Company They transform the performance marketing strategy into a growth engine and provide the lowest CPAs simultaneously. TrueUp combines the collective power of data, psychology, and UX to quickly identify and validate the best conversion opportunities. They offer full agency service which includes Account Management, Graphic Design, Copywriting, and Data Analytics in addition to Front and Backend Programming. : Paid Customer Acquisition, Conversion Rate Optimization, Full Agency Service Services : London, England Location : Telefonica, Three Mobile, MoonPig Clients Ladder : Ladder believes in the iterative way of thinking, building experiments, and validation by testing..They think that a scientific approach to advertising allows us to make better decisions. They use strategy and combine it with analytics to provide creative marketing solutions. About Company : Growth Strategist, Data Science and Automated Audits, SEO, Conversion Optimization Services — New York, USA Location : Fitjoy, Los Angeles Times, facebook, Charitybuzz, Gotenna Clients Bell Curve : Bell Curve is a growth agency that offers hands-on training for Growth Hacking. They have worked with various companies with revenues from zero to millions. They’re well known for the most popular guide on growth. In addition, they’ve given talks at Google and Y Combinator. About Company : Growth Hacking Agency, Training and School for Practical Implementation. Services : San Francisco, USA Location : Envoy, Streak, Perfect Keto, Clearbit, Outschool, Lamda Labs Clients Rainmakers : Rainmakers helps various enterprise companies create ethical and compliant workplaces. They develop interactive training modules to change the monotonous experience into a learning one. About Company WorkSafe, their flagship solution helps these companies comply with the PoSH law. They have completely transformed the compliance training industry in India’s leading corporates and MNCs. They help corporates in building a safer workplace for women and a corruption-free environment. They sometimes use ‘short-films’ to create a more exceptional experience. They believe that the transformative nature of online learning can provide quality education to the society. : PoSH Online Training, PoSH Compliance, ​PoSH Audit, ​​Policy Vetting, ​IC Orientation, Awareness Workshop Services : Juhu Tara Road, Juhu, India Location : HP, IOCL, COWI, Fluke, L&T, Tektronix Clients Kickass Growth : Kickass Growth is a creative growth marketing agency that works extensively with both small and large businesses. No two projects or budgets are the same, so they offer different price packages. About Company : SEO, Content and Social Media Marketing, Advertising, Email Marketing Services : Belgrade, Serbia Location : Platformax, SupremeTracks, Zeqr, ucraft Clients The Growth Revolution : The Growth Revolution is a growth hacking agency that provides the services of Experiential Marketing, Venture Validation, and Provision of a Growth Head, if required. They have helped various corporate giants like ING & Colruyt to reinvent their marketing departments and realize their growth potential. About Company : Interactive Marketing Plan, New Venture Validation, Evidence-based Marketing, Experimentation for new ways of Marketing. Services : Antwerp, Belgium Location : Playmobil, Wolters Kluwer, Total, Bpost, Sony music, ING bank Clients We Are Off The Record : We Are Off The Record is a digital growth agency working out of Amsterdam. They help in shaping value propositions, kickstarting products, validating early user adoption, and build scalable businesses using historically robust frameworks and tools. They try to work in conjunction with founders and management teams to provide faster results and help them in adopting a growth mindset from the start. About Company : Branding & Positioning, Customer Development, Acquisition & Lead Generation, Onboarding & Activation, Funnel Optimization, Metrics and Analytics, Growth Process. Services : Amsterdam, Netherlands Location : Recruitz.io, Fixico, Temper, InnerCircle Clients Rebelhack : Rebelhack was founded in 2015 by three friends to help nurture great ideas by using data analysis and modeling. They believe in becoming a valuable component to the growth and success of businesses from the beginning, so they use agile Growth Marketing strategies and tactics to help in growing startups. About Company :Acquisition, SEO, Product optimisation, Funnel automation, Data intelligence Services : London, England Location : Geniac, MindCandy, SuperCarers, Hubble, Claudi and Fin, Bubble Clients Growth Masters : Growth Masters help their clients work smarter than their competitors. and to achieve this goal they help their clients in establishing web services like Backend Development, Social Media Marketing, and Reputation Management. About Company : Web Services, Web Design, Press Releases, SEO, Social Media Marketing, Consultant Financing, Reputation Management Services : Sunnyvale, California Location : BotList, Nomad App, Hoverpin Clients These companies are among top growth hacking agencies. If you have any additions, feel free to comment! <a href="https://medium.com/media/3c851dac986ab6dbb2d1aaa91205a8eb/href">https://medium.com/media/3c851dac986ab6dbb2d1aaa91205a8eb/href</a>

Top 20 Growth Hacking Agencies — 2019

The biggest reason of choosing a growth hacking agency over a digital marketing agency is that you get talent from digital marketing, product development, core technology, user experience designers, user interface designer and project managers. If you are tired of working with typical digital marketing companies, then here is the list of growth hacking agencies that will help you find your way to business success. The list below is compiled based on the following factors: Core Team Experience Clients Cost Services Case Studies Here is the list of top 10 Growth Hacking Agencies: Voxturr Voxturr comprises growth team and advisors that have more than 100 years of combined experience in growth strategy building, digital marketing, digital product development, user experience designing and core development. The team has been a part of unicorn startups, Fortune 500 companies, and top-notch consulting firms including BCG and McKinsey. Voxturr has worked on more 5000 growth experiments. Location: San Francisco — California, and Gurgaon — India Employees: 10–49 Core Services: Growth Hacking, Growth Experiments, Digital Marketing, Product Development, User Experience Designing (UX for Growth), Performance marketing, B2B marketing, Email marketing, Pay Per Click advertising, Google Adwords, Social Media Marketing, Conversion Optimization, Instagram marketing, Facebook marketing, Google analytics, SEO. Growthrocks GrowthRocks is a popular growth hacking agency based in Belgium. The company consists team of business consultants, website developers, and designers, marketing experts, and designers. Location: London — UK Employees: 10–49 Core Services: Convert Rate Optimisation, SEO Strategy, Content Marketing & Strategy Actionable, Analytics, Email Marketing, Performance Marketing, UX for Growth, Inbound Marketing, Engineering as Marketing, Outreaching Strategy, Social Media Strategy, GDPR Compliance. Growth Agency The Growth agency is a team of data-driven marketers that help companies grow fast. Location: Antwerpen, Belgium Employees: 10–49 Core Services: Growth Hacking, Growth Strategy, Marketing Automation, Lead Generation, Inbound Marketing, SEO, Conversion Rate optimization, LAnding page optimization, Content Marketing. RockBoost Rockboost follow growth hacking methodologies for their clients. The company has served over 200 companies as growth advisor. Rockboost also provides growth training to students who are interested in growth hacking career. Location: Rotterdam — Netherlands Employees: 10–49 Core Services: Growth Hacking Training, Growth Hacking Consultation, Growth Hacking Software, creative marketing, product development, A/B testing. Bammboo Bammboo is a full-fledged growth hacking agency that provides a wide range if growth hacking services. Bammboo implements a proven growth hacking process for their clients, while also focussing on improving skills, tools, and knowledge for their team. Location: Amsterdam — Netherlands Employees: 10–49 Core Services: Growth Architects, Growth Sprints, Growth Hacking Training, Growth Model Canvas. Woodridge Growth Woodridge has a proven record of getting growth for their clients from popular startups and Fortune 500 companies. A New York-based growth hacking agency that provides a wide range of marketing services. Location: New York — USA Employees: 1–10 App Store Optimization, Social Media Advertising, Audience Targeting, Copywriting, multi-channel acquisition, funnel optimization. Core Services: CRO Metrics CROmetrics is a growth agency that helps companies grow through strategic and data-driven experimentations. The team can quickly and effectively accelerate the growth of companies by employing data-driven marketing. Location: Ross — California Employees: 10–49 Core Services: Conversion rate optimization, growth hack experiments, conversion funnel optimization. Inbound Labs Inbound labs specialize in Growth Hacking using HubSpot. They are a top 5 platinum tier HubSpot integration partner that blends inbound and growth hacking in a unique way. Location: San Francisco — California Employees: 1–10 Core Services: Marketing strategy, Website Designing, Content Marketing, Inbound Marketing, Conversion optimization, Lead Nurturing, Conversation Automation, SEO, Social Media, Analytics. Up and Coming Media Up and coming media is a growth partner for startups and new age companies. The company claims to deliver 250% growth in 6 months. Location: New York — USA Employees: 1–10 Core Strategy: Growth Strategy, Conversion rate optimization, Facebook advertising, Google Adwords, Bing Marketing Digital Intent Digital Intent is a digital innovation agency that helps find growth opportunities for their clients. Digital Intent has been a member of INC 5000 two years in a row. Location: Chicago, Illinois — USA Employees: 1–10 Why choose a Growth Hacking Agency? Here are some of the reasons to choose Growth Hacking Agencies oner digital Marketing agencies: Digital growth is endless. Companies today need fresh ideas in order to stay in the competition. Digital businesses require marketing and technology teams to work together to get the business impact. To grow, it is crucial to look at the complete customer journey. Traffic alone does bring growth to any business. Getting users are expensive and every visitor or an existing user should be addressed. Digital marketing companies, with their traditional, cannot get the results you desire. What should an ideal Growth Hacking Agencies? Business Understanding Experience in Marketing Experience in product development Use of tools Automation Capability Data-Driven Decisions How is Growth Hacking Agencies different than a Digital Marketing Agencies? Growth hacking is basically experimenting in an organized way. While marketing companies only focus on increasing traffic, growth teams look at the complete user journey. Growth teams find opportunities to grow the business fast and in a cost-effective manner. Growth teams find out of the box ideas to get more traffic, retain existing clients and to improve the product or the website. A typical Growth hacking agency should provide the following services: In any digital company today marketing, product and technology teams work together to get an impact on the business and work on all aspects of a user experience to get best ROI for the business. Growth Hacking Experimentation Product Development Paid advertising and Google Adwords Search engine optimization Email Marketing Conversion optimization Social media marketing User experience designing User Interface designing Marketing Automation Customer nurturing Conversation Automation PR Bloggers Outreach App Development Cloud Architecture Designing If you have any suggestions or want to add your company here, let me know.

Top Growth Hacking Agency (s) in the USA and Worldwide — 2018

Step-by-step instructions to increase customers and fuel your business. I run the Growth Product Team at : 1 Designer, 7 Engineers, and 2 Product Managers. We are responsible for building products to acquire new customers and increase revenue across Rev’s 6 businesses. The team has acquired over 100,000 customers and we’re just getting started. Rev.com In the past 18 months, we have tripled the conversion rate for 3 separate Rev-owned services — (On-Demand ), (AI Transcription Service), and (On-Demand Math Tutoring) — across three different mediums — Mobile Web, Desktop Web, and Mobile Apps. Rev Human Audio Transcription Temi MathElf Increasing conversion = more money for same cost! I started the Growth Team at Rev and focused on one service line and one channel. At first, my work (landing page design and graphics, service information, copy, and checkout flow) all relevant metrics. There was doubt brewing. By focusing on Growth as a process rather than a series of growth hacks (hat tip to ), we saw the metrics turn and then skyrocket within a couple months. tanked Reforge After seeing success, I petitioned for more resources. I was turned down. To prove the growth process I was building was not just random luck, I set out to do it again. This time, I called my shot, starting with writing out a playbook that anyone could run with. At first, it was ugly. I cut excess steps. Added necessary ones. Honed the process. Applied the . Feynman technique Then, I applied the playbook to a new service line and saw another 3x conversion improvement! It was gold, and I felt confident we could replicate our success. Overview What I am sharing here is the conversion playbook that you can apply to websites, mobile apps, or any business you’re trying to grow. The steps listed will help you work on the right projects. By being as user-centric as possible, you will see the best results. This is an open book process. Please ask others for help—no work is done in a silo. Step 1: Information Gathering (Understand the Problem) Key Questions Where is the biggest opportunity in improving conversion? Which pages or steps have the highest bounce and exit rates? What information is lacking? What are people not engaging with? Look at all sources of funnel information. If you’re not tracking your funnel, you won’t be able to accurately measure changes. : Gather Your Data. Here are some of the tools we use Observe, don’t assume customer behavior / : watch user sessions (pro tip: filter for ‘rage click’ to see frustrated users) FullStory AppSee Understand your customers Who are they? What positions do they hold and at what sort of company? What is important to them? What are they trying to accomplish? Look at NPS results, past orders, and talk to customers : D Step 2 evelop a hypothesis. Seek to understand the problem. Get ideas for improvements. Talk to customers Intercom Telephone calls Emails NPS Survey Other surveys Watch customers FullStory Talk to strangers — bring in randoms to use your product. Great for general exploration CraigsList — remote user testing. Use for one-off questions. Validately Talk to experts Wherever you can find them Past examples: , Conversion Experts — @ , @ Online Geniuses Slack Group Chris Neumann CRO Metrics Joshua Bretag Blueprint Solutions Copy Ideas from Successful Websites Dropbox, Box, Stripe, Square, Grammarly, Airbnb, Asana, Drift, etc. Depends on what you’re designing for — should always be relevant to the problem No need to start from scratch on what will change and why. Hypothesis should be tied directly to a metric and have the following form: Develop a hypothesis The current state is ___. If we do ___, then ___ will happen to our key metric because ___. of ideas based around your hypothesis and learnings. Create a list Step 3: Prioritize Tests using ICE framework or related framework Score each test on 3 areas Impact, Confidence of Success, Ease of Implementation High = 3, Medium = 2, Low = 1 Rank the tests by score Ignore anything below 7 Before working on a 6, rinse and repeat Steps 1 & 2 to find great tests Small tests will likely not show statistically relevant in a small timeframe If necessary, look into batching a few 6’s together to create a bigger overall test Focus on High impact wins Prioritize small, quick wins over huge “big bang” improvements that may take a month to get in front of customers. Bring the top tests to your peers and on best tests. Pick one and proceed to the next step. get feedback Step 4: Design Your Visual and Content Changes Visual Design Create rough mock-ups showing what you are changing and how (I use Skitch) Nail the copy Appeal to the customer and their sense of value . Take the words you want to say. Cut it in half. Cut it in half again Simplify Make it honest and believable Ask yourself, is this valuable for the user? Will they benefit from this information? Get v1 Iterate until completed Show to other people (product/design/management/strangers) and get feedback Incorporate feedback with all of your other inputs Look at more best-in-class examples Repeat Get sign-off on the test Step 5: Final Checklist Questions With the resources available, is this the best test we can be running right now? Is this the most efficient way to test the hypothesis? Is our test instrumented correctly? Are we collecting the right data? What is the right amount of data we need to gather for this test to be valid? What do you expect the results to be and why? Step 6: Run Your Test Confirm test with your team/key stakeholders Prioritize the test in the engineering backlog Run the test until you met the appropriate (predetermined) threshold of data Look at the results Step 7: Results Measure whether your test (challenger) had a higher conversion rate than the current design (champion). Declaring a winner 1st method: challenger > champion with >=95% statistical significance 2nd method: challenger > champion and provides value for users Value = information, context, etc Losers Challenger =< Champion Challenger slightly > Champion but not statistically significant or better for users Aesthetic change, small copy change Step 8: Analysis Was our hypothesis correct? Why or why not? What is the major takeaway? Are there any common learnings with our other tests? Does this influence the next test we should run? ALWAYS communicate results and learnings from the tests. Even the losers. You lose credibility if you only talk about the wins and gloss over losses. Final Notes about Rev’s Growth Team The Growth team is hypothesis and data-driven We believe in constant experimentation. Always Be Testing We expect most tests to fail. The test failed, you didn’t fail We don’t need to test everything (e.g. button colors) If you are working on Growth or have questions about the above, feel free to reach out: Barron.Caster@gmail.com. To see specific examples run through this process, click “Follow” to subscribe

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