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ConvertKit: The 2023 Creator Economy Report shares insights from over 1,200 creators using email marketing to build an audience, connect their content, sell digital products, and onboard members.

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So, you've developed an app or a SaaS and are grappling with the challenge of attracting your initial users. It's a common struggle, and the first 100 users are undeniably the toughest to acquire. I've compiled insights from leading SaaS companies, outlining a set of actionable strategies. The key to gaining early-stage customers often lies in undertaking activities that aren't easily scalable. One prevalent mistake at the outset is an excessive focus on the future. This is a common scenario—I frequently observe founders yearning for virality and rapid scalability, envisioning massive success. However, getting lost in these dreams can divert attention from what truly matters. In reality, a fledgling founder should concentrate on comprehending their customer base. Conducting research doesn't require a large user base; a handful of individuals is sufficient. Obtaining the first few dozen users is more feasible through manual actions—activities that, although not scalable, lay the foundation for sustainable growth. Now, let's delve into some examples of these manual actions. Massive following people on Twitter This strategy proved instrumental in Suhail's efforts to launch Mixpanel, the analytics tool. https://twitter.com/Suhail/status/1009454402048937986?embedable=true Remember that you can follow up to 400 persons per day. Start with an email newsletter The concept is to curate a list of individuals who appreciate your content and then leverage this audience as a launching pad for your product. One of my favorite instances of employing this strategy involves Ryan Hoover's experience from a decade ago. He initiated a daily email newsletter featuring intriguing startups he discovered. Over time, he cultivated a list of 170 highly engaged individuals. These recipients not only responded to Ryan but also expressed their enjoyment of his curated digests. This positive interaction sparked the idea to develop a product. Enter the infamous Product Hunt. With the support of this initially small yet enthusiastic audience, the new website swiftly gained momentum, transforming into the premier social network for startup enthusiasts. "The Collinson Installation" Paul Graham writes: "At YC, we use the term Collinson installation for the technique they invented. More diffident founders asked: 'will you try our beta?'. And if the answer is yes, they say 'great! We will send you the link'. But Collinson brothers weren't going to wait. When anyone agreed to try Stripe, we would say 'right then, give me your laptop!'. And set them on the spot." Source: (must read btw) http://paulgraham.com/ds.html Product forums Zapier serves as a tool that seamlessly connects different applications, such as Salesforce with MailChimp or Dropbox with Google Drive. Now, who constitutes Zapier's user base? That's right—the users of these diverse apps. Where do you find these users? Often, on the product forums of platforms like Salesforce, MailChimp, and others. And here's where the strategy unfolds. Zapier's CEO employed a simple yet effective plan. He frequented product forums for companies like Dropbox, Salesforce, and Evernote, scanning for posts like: "I love MailChimp! It would be awesome if you had Wufoo Integration!" Capitalizing on these opportunities, he presented Zapier as a solution. While each link brought in only 10 visits, the traffic was modest. However, the CEO recognized that he was attracting the right customers—50% of these visitors signed up for the beta. A remarkable success rate! The takeaway here is clear: targeted outreach is the key. You don't necessarily need a thousand customers to kickstart your venture; you just need the right 10. Source: https://read.first1000.co/p/zapier Direct sales "Content marketing doesn't work nearly as well for a new product. Direct sales killed it." says Nathan Barry, the founder of ConvertKit. While we all detest spam, there's an acknowledgment that, when executed correctly, it can yield results. The key lies in meticulous research before approaching a potential client, enabling a personalized and compelling offer. Let's compare two scenarios. First scenario:
"Hello, dear sir/madam! Your company has a decent website, but it could be better. Please buy my professional website speedometer tool." Now, consider the second approach:
"Hello, Alex. I learned about your company while watching your latest podcast show with James. You were discussing website performance extensively. Out of curiosity, I tested your website on my speedometer tool, and it only scores 18 out of 100. Want to know what exactly needs improvement?" The difference is evident, isn't it? Nathan Barry introduces another intriguing concept called "concierge migrations": "The biggest objection in the sales process for us has always been. 'But it's so much work to switch!'So we did the ultimate thing that doesn't scale and offered to switch them out of their ConvertKit. Totally for free. Yes. It costs us a lot of time and money, but the referrals and ongoing revenue give an incredible ROI." Great tactic that works for the type of products that are hard to move from. For example, a website builder (my case 🙂). Source: https://nathanbarry.com/2015-review/ Keyword in domain name The next strategy is truly ingenious, and it's surprising that more people aren't utilizing it nowadays. This gem dates back to 2013 when the team at Doordash aimed to validate the demand for quick food delivery. Despite having limited resources for marketing, they came up with a brilliant plan. Their approach was to target individuals in Palo Alto searching for food delivery on Google. Doordash strategically chose the domain name "PaloAltoDelivery.com," anticipating that the domain would secure top positions in Google searches for the keywords "Palo Alto delivery." Essentially, the keyword became the domain name, and it proved to be a highly effective move. Source: https://read.first1000.co/p/case-study-doordash I personally employed a similar strategy with success. My side project, uigenerator.org, has generated over $20,000 in profit since 2022, with the majority of the traffic originating from Google. You can probably guess the keyword. Moreover, just a couple of weeks ago, a friend of mine used the same tactic to garner free traffic from Google. He created a website, allgpts.co, which now ranks at the top for the "all gpts" keyword. So, yes, the "keyword in domain" trick remains a viable and potent strategy. ​ This post was originally an which was then flavored with memes and turned into a . Originally published . 𝕏 thread YouTube video here

The First 100: Proven Tactics From Stripe, Zapier & Convertkit That Get You the Users You Want

প্রথম 100: স্ট্রাইপ, জাপিয়ার এবং কনভার্টকিট থেকে প্রমাণিত কৌশল যা আপনাকে আপনার পছন্দের ব্যবহারকারীদের পাবে

Die ersten 100: Bewährte Taktiken von Stripe, Zapier und Convertkit, die Ihnen die gewünschten Benutzer verschaffen

Los primeros 100: tácticas comprobadas de Stripe, Zapier y Convertkit que le permitirán obtener los usuarios que desea

Les 100 premiers : tactiques éprouvées de Stripe, Zapier et Convertkit qui vous permettent d'obtenir les utilisateurs que vous souhaitez

पहली 100: स्ट्राइप, जैपियर और कन्वर्टकिट की सिद्ध युक्तियाँ जो आपको मनचाहे उपयोगकर्ता दिलाती हैं

最初の 100: 望むユーザーを獲得する Stripe、Zapier、Convertkit の実証済みの戦術

첫 번째 100가지: 원하는 사용자를 확보하는 Stripe, Zapier 및 Convertkit의 입증된 전술

As primeiras 100: táticas comprovadas de Stripe, Zapier e Convertkit que proporcionam os usuários que você deseja

Первые 100: проверенные тактики от Stripe, Zapier и Convertkit, которые принесут вам нужных пользователей

İlk 100: Stripe, Zapier ve Convertkit'ten İstediğiniz Kullanıcılara Ulaşmanızı Sağlayan Kanıtlanmış Taktikler

100 đầu tiên: Các chiến thuật đã được chứng minh từ Stripe, Zapier & Convertkit giúp bạn có được người dùng như mong muốn

前 100 名：来自 Stripe、Zapier 和 Convertkit 的经过验证的策略，可为您带来所需的用户

Affiliate marketing is a real powerhouse in the digital marketing realm and in recent years has gone through significant growth and transformation. Chances are, you’ve been on the receiving end of it yourself! Now, it is not the time to ignore this approach, since the power of social media, increased device usage, and the boom of creator-led media are all here to help your business thrive. According to _ __, the affiliate marketing industry is experiencing robust growth and there are approximately 9,600 global services and companies related to affiliate marketing in 2023 including agencies, platforms, and various other organizations or apps providing affiliate services. Additionally, forecasts that affiliate marketing spending will reach a staggering US$ 39,805.4 Mn by 2031. Influencer Marketing Hub Astute Analytica For context, reported that global affiliate revenue for affiliate networks amounted to $6.5 billion in 2006. MoreNiche Exciting numbers, huh? Here are some more. According to Performance marketing association survey data: 84% of businesses find affiliate marketing to be more profitable than other marketing methods. In 2021, affiliate marketing contributed to around $71 billion in ecommerce revenue in the United States. On average, every $1 spent on the affiliate channel resulted in $12 in ecommerce revenue across all industries. 84% of media publishers and bloggers create content for affiliate marketing. Retail brands were responsible for 76% of affiliate channel spending, with about one-third going to clothing affiliate programs. Again, number-heavy facts, but you and I know that marketing is nothing without numbers. The explosive growth of the affiliate marketing industry in the 21st century can be credited to a few key factors. First off, the surge in digital operations and the widespread use of mobile devices. Then, the subsequent digitalization of services, the advancements in digital marketing, and the increased volume of online purchases, fueled by a shift in consumer behavior, have all contributed to the flourishing landscape of affiliate marketing. Affiliate marketing's widespread appeal also stems from its affordability, and the high return on investment in terms of both time and cost when compared to alternative marketing approaches. Businesses caught on the wave, adapting their operations and creating affiliate marketing programs to drive their revenue. Then, the social media boom was exactly what gave affiliate marketing the kick in needed, coupled with the rise of influencer marketing and brand partnerships. Thanks to the significant increase of social media usage (from 5% in 2005 to 79% in 2019 according to ), platforms like Facebook and Instagram became key to affiliate marketing campaigns. Our World In Data That’s kind of how we got here. Now, it's not just something companies do on the side; it's a real way to make money. As we navigate the landscape, it's evident that the rise of Cost-Per-Action models is not just a trend but an exciting narrative for sellers on the global stage. So, what’s in plan? In this article I’d like to introduce to you current trends in affiliate marketing and most recent market breakthroughs, seen through the lens of a founder. Choose your fighter A growing market is nothing without innovation, and the very expected emergence of newer tools is a great indicator for market relevance. Just as with any increasing complexity, humans start to seek (and make) tools for dealing with the tools we already have. The rapidly growing affiliate marketing industry is no exception to the rool. Here are the purposes, and some of the tools we’ve got so far: This is software offered by Impact Radius, Awin, and Post Affiliate Pro and it provides advanced tracking and analytics for affiliate marketing campaigns, letting brands and their affiliates optimize their strategies based on performance data. Affiliate Tracking: Companies like AspireIQ, Upfluence, and CreatorIQ can help brands connect with influencers (including micro-influencers), streamlining the process of finding the right partners for affiliate marketing. Influencer Marketing Platforms: If you need a little help creating the visuals, tools like Canva and Adobe Spark let affiliates and marketers easily create high-quality, engaging content for promoting products across almost any channel of choice. Content Creation Tools: For managing affiliate marketing content across multiple social media platforms, doing things like scheduling posts, or analyzing engagement metrics – Hootsuite, Buffer, and Later are the way to go! Social Media Management Tools: Big-time players like Mailchimp and ConvertKit are well-known powerful tools for creating email lists and launching outreach email campaigns with personalized affiliate offers and content. You can also track opens, clicks, and conversions. Email Marketing Services: SEO-helpers such as SEMrush, Ahrefs, Moz and similar services provide affiliates with critical insights into keywords, competition, and performance, helping you optimize content and improve visibility in search engine results. SEO Tools: To conclude In recent years affiliate marketing has become not only a useful tool, but a robust solution for sales, bound to be a prominent player in the future of marketing as a whole. And for that, there are many reasons. Its low-risk nature provides a secure avenue for both businesses and marketers and the potential for high rewards and a scalable income adds an enticing element to the affiliate marketing landscape. With affiliate marketing you simultaneously build brand awareness and drive traffic, presenting itself as a holistic marketing solution and an attractive choice in the evolving landscape of digital marketing, making it a pivotal player in shaping the future of promotional strategies. So, are you in?

Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends

While it's easy to look at successful freelancers with their significant social media audience and question the value of a newsletter, the truth is — it's beneficial at any stage of your freelance journey. For newbies, it's a great tool to showcase your work, grow your audience, land clients, and build trust. For seasoned experts, it enhances your credibility, keeps you connected with clients, and strengthens those relationships. As someone who's been freelancing for a while, let me walk you through making your own. Understanding the Freelancer Newsletter Landscape Having your audience on X (Twitter) or LinkedIn is good, but having a newsletter is even better. While TikTok might be leading with a 4.25% engagement rate per post, outdoing even Instagram and Facebook, it's email marketing that's really catching eyes. Around 60% of marketers around the world see over 20% open rates in their email campaigns. Clearly, focusing on newsletters is a smart move. With social media saturated, everyone's fighting for the same piece of the pie. Those on it for years know it's cluttered. On the other hand, newsletters offer a direct, unfiltered line to your audience — personal and cutting through noise. 5 Ways Newsletters Can Help Your Freelance Business Newsletters are more than just email lists. If you build and scale it, it can very well be a real game-changer for you and your business. Here's why. : Newsletters let freelancers talk straight to their audience, cutting through social media clutter for deeper connections. Direct and Personal Connection : Sharing insights, stories, and professional achievements helps freelancers position themselves as credible and trustable authorities. Authority and Trust : Valuable industry insights within newsletters can attract new clients looking for expertise. Client Acquisition : Consistent, high-quality content keeps you front and center in clients' and prospects' minds. This increases the likelihood of being their selected provider when needs arise. Stay Top of Mind : Newsletters give freelancers complete freedom, ensuring that their message reaches their audience without the interference of algorithms. Control Over Content Distribution Creating Engaging Content for Your Audience To enhance your newsletter's effectiveness and make it stand out, consider the following expanded strategies. Balance Educational and Promotional Content: Strive to provide value, insights, and helpful tips. This ensures your newsletter remains informative and engaging while subtly promoting your services. Set Clear Expectations on Subscription: On your subscription page, transparently communicate what subscribers will receive and how often. This clarity builds trust and minimizes unsubscribes. Craft Compelling Subject Lines: Use subject lines that spark interest and highlight key themes. Maintain a Focused Theme: Keep content coherent with a consistent theme to boost engagement and comprehension. Optimize Design and Content Delivery: Adopt a minimalist design with concise content. Ensure mobile compatibility to cater to a broad audience. Regularly curate relevant content, personalize, and segment your audience for targeted engagement. Why should you listen to me? As a seasoned content marketer with over six years of experience, I have successfully built and scaled my own newsletter - reaching over 700 subscribers in just three months. Candid Content Conversations, Create Your Newsletter's USP To distinguish your newsletter in a competitive environment and connect with your audience, you need to build your own USP. : Consider what unique knowledge your subscribers gain from your newsletter that they can’t easily find elsewhere. This specialization not only showcases your expertise but also draws in a dedicated readership. Focus on a Specific Niche : Think about the unique personal stories and experiences you can include. These elements add a relatable and engaging quality to your newsletter. Sharing Personal Insights : Use your specific expertise to provide thorough discussions, perspectives, or commentary on recent trends or happenings in your field. Detailed Analysis : Your newsletter should be a true reflection of your personal brand and voice. Authenticity is vital to set your content apart from others. Maintaining Authenticity Monetizing Your Newsletter Content A thriving newsletter can also bring multiple opportunities for monetization if done right. Once you scale it, here are some potential ways to generate revenue from your newsletter. : You can start offering a premium version of your newsletter once you have substantial subscribers. It could contain exclusive, high-value content like detailed articles, special reports, or personal access to your insights. Paid Subscription : If you have a growing newsletter, brands will be more than willing to pay to get featured. Create ad tiers to cater to different advertiser needs. Sponsorships or Ad Space : Your newsletter is an ideal place to subtly introduce your products, services, or courses. Although, it’s important to balance promotional and informative content to maintain the newsletter’s value. Promote Yourself Newsletters for Client Acquisition By showcasing your expertise and offerings, you can turn your newsletter into a funnel for client acquisition. Here's how. : Share your work + results along with data and testimonials to showcase the ROI you’ve provided to clients. Case Studies : Create exclusivity by offering discounts for your newsletter subscribers, building a sense of community and incentivizing purchases. Offer Discounts : Customize your content to address different problems to tap into different segments of your audience. Personalized Content Organic Ways to Maximize Your Newsletter Reach Spreading awareness about your newsletter is key to growth. Some effective marketing tactics include: : Feature your newsletter extensively on your socials, website, communities, etc., to maximize discoverability. Promote : Make sure to repurpose your newsletter content across your social media channels and communities to make the most out of it. Repurpose : Be it friends, colleagues, or clients, encourage them to subscribe and share your newsletter within their networks and leverage referrals. Ask Connections The Right Email Marketing Platform Going through 100s of options in the market and choosing the right email marketing tool is easier said than done. Here are some features to consider. : Opt for a platform that is intuitive and allows extensive customization of your newsletters. It should enable easy designing, sending, and tracking of emails. Substack is far the best option here. User-Friendly : Know how your emails are performing with open rates, click rates, and more. Beehiiv is a good option that removes the burden of manual data analysis and equips you with two different reports — Subscriber report and Posts report for in-depth analytics. Strong Analytics : Who doesn't like a new revenue stream? Find an email marketing platform that allows you to monetize your newsletter easily. Tools like Beehiiv have three revenue opportunities for creators — Ad networks, Boosts, and Premium Subscriptions. Monetization capabilities : If you're someone who likes to play with automation, look for the right integration capabilities with the tools you're already using. Tools like Mailchimp or Integration ConvertKit can be a great option here. Spotlight: Freelancers Who Have Mastered Newsletters For those seeking inspiration, let's take a look at freelancers who have successfully built and scaled newsletters, demonstrating their viability and value. : Her newsletter, , caters to freelance writers and content marketers. It offers practical business tips, the latest in writing and marketing trends, and insights from leading industry professionals. Ashley R. Cummings Content Connect : She runs two distinct newsletters for her followers — and . This is where she shares her wisdom on managing a thriving freelance business and discusses strategies to enhance your skills. Lizzie Davey Friday Freelance Tips Content Chronicles : Ben, the creator and voice behind , offers a newsletter focusing on content marketing and SEO intricacies. Ben Goodey How the F*ck : An accomplished freelance writer, provides a weekly dispatch of freelance opportunities straight to your inbox every Friday. Kaitlyn Arford Kaitlyn : Erica's newsletter, titled , is dedicated to offering top-notch content editing guidance. Erica Schneider Cut The Fluff Uddalak and Aanchal Parmar: Their newsletter ‘ ’ is by far one of the best newsletters filled with amazing insights and techniques for new content marketers. Candid Content Conversation These individuals have effectively utilized newsletters as a tool to expand their personal brands and create strong connections with their audiences. Make Your Move Today If you want to boost your personal brand, land new clients, and unlock new revenue streams, it's time to start your own freelancer newsletter. Begin by choosing a niche, defining your unique value proposition, and creating engaging content. Leverage tools like Substack or Mailchimp to kick-start your journey and scale it to unlock new revenue streams for yourself. Start small, but start somewhere. As you scale your list, watch your freelance business grow!

2024 Guide: Why Every Freelancer Needs a Newsletter + How to Start One

Originally posted on newsletter.jan.ai (Substack) - Written by someone with a vested interest in Jan.ai A “Non-Engineers” Discovery of Jan Discovering Jan felt like finding a hidden gem in the tech world. Jan is a bootstrapped company, which to me, is synonymous with sustainable growth. Jan's philosophy on remote work is another aspect I deeply appreciate. In a world where work-life balance is often just a buzzword, Jan.ai genuinely embraces it. The flexibility to work from anywhere doesn’t just mean comfort- it means trust. It’s empowering to know that the company trusts you to do your job without the need for constant oversight. What resonates with me the most is the culture of ownership at Jan. As well as being part of a team where everyone has skin in the game. Building Out the Growth Function @ Jan Jan is on a mission to redefine how AI integrates into daily life, focusing on practical, user-friendly use cases. (The , , etc., to name a few.) assistants framework embeddable ai As a growth contributor, my role is to amplify this vision. Partnering with creators for user-generated content, I aim to tell the Jan story in a way that resonates with real people. It’s about showcasing how Jan fits into diverse lifestyles and workflows We’re not here just to race in LLM benchmark tests. We’re building solutions to real problems. Team Approach to Transparency and Learning The Jan team believes that the best companies, no matter how big ( ), are holistically transparent. or small! How we’re aiming to increase transparency. holistic We show you how the sausage is made (being open-source and built-in public- we don’t hide away from the hard questions- and have a clear position on most things from day 1) The questions Jan gets asked are answered either in our discord straight away, by another contributor or core team member, and then documented for mass knowledge sharing. We draw inspiration from companies like , , and , especially for their storytelling. Posthog ConvertKit HuggingFace Their ability to balance compelling narratives around their products and engage with their communities is something we admire and strive to emulate. They’ve shown that a tech company can excel not just through its features but through the stories it tells. The Jan Roadmap and Content Strategy At Jan, the content strategy aims to match to #buildinpublic culture of our engineering function and community. We’ll be testing “raw updates” as content. No polished talking heads, no scripted pitches. We’re a collective, a community of real people sharing real updates. This approach stems from our understanding of our place in how AI shapes 2024 and beyond. How Is Jan.ai Different From Other Tools? We often get asked how we differ from tools like ChatGPT, and this has become a cornerstone of our DNA. Our answer is simple yet profound- we may not be dramatically different from what you’d expect from AI, but it’s how we deliver and integrate that AI into real life that sets us apart. The nuts and bolts of it- Jan runs 100% offline. Jan is AGPLv3 licensed = we welcome forks and commercial use. Our team strongly believes that AI needs to be open source, with a “right to repair” ( not blocked by proprietary filing systems). We highly encourage tinkering with Jan, and celebrate forks = people actually care enough about our work! We highly encourage commercial use = people trust us enough for business (tbh, we still have bugs, but with more eyes, all bugs are shallow). The one requirement we do have is for forks to contribute back to the Jan ecosystem, and also be AGPLv3 and open source. Open Source is participatory and transparent, and any improvements you make can be fed back into the ecosystem. Jan is about enhancing life, not complicating it with overhyped promises. Join the Jan Journey Read our docs and guide - Jan.ai . Check out our repo & public roadmap , or see what we’re building at Jan.ai Join us on Discord Also published here

The Jan Mission - Bring AI to Desktop

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The TechBeat: Mastering the Art of Load Testing for Web Applications (12/3/2023)

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The TechBeat: Mastering the Art of Load Testing for Web Applications (12/1/2023)

How are you, hacker?
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The TechBeat: Mastering the Art of Load Testing for Web Applications (11/29/2023)

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So, you’ve got a business idea but are unsure how to determine whether it is worth pursuing. Or maybe you’ve already been through the mill and spent a year building a product no one wanted. For either of these scenarios, you are not alone. The issue is many startup leaders don’t find the right problem to solve; they fall in love with one idea and , ignoring any feedback they receive. That’s why, currently 9 out of 10 startups fail. try to force a fit As a seasoned entrepreneur and Product Management professional leading product development in , I have learned the value of finding that problem-solution fit first. But I also realized there needs to be more user-friendly business planning tools to give founders a helping hand. AdTech Startup leaders often leverage innovative tools like LivePlan and Biz Plan to get the answers to ‘What MVP will work?’ or ’Does this solution address the issue I aimed to resolve?’ These are excellent tools for entrepreneurs to put business ideas into pre-made structured frameworks, helping them figure out their target audience, customer demands, and industry landscape. However, on occasion, filling out these templates with built-out ideas can be overwhelming. Here are four more tips to help verify if you have a viable business idea. Explore ChatGPT Prompts With all the current rage, is the first obvious tool to use — and I have witnessed the true magic of AI when harnessed to empower entrepreneurs. ChatGPT can quickly help deliver your , using prompts to determine market-solution, customer, and product-founder fit. ChatGPT validation plan For example, let’s take this first pain point: Entrepreneurs often miss out on defining their unique advantage when starting a business. The ‘why me?’ part. That’s why taking a moment to analyze your education, experience, background, and network through ChatGPT is worthwhile: Do you have access to a specific customer set or expertise in a niche area? For example, suppose you want brand and start this food company in the US. You realize §you have a close friend who owns America’s top food distribution company and could have distribution lined up. to launch a new healthy snack To more thoroughly explain your unique advantage, though, you can simply ask ChatGPT the obvious: “I’m thinking of starting a business that [does XYZ], and I want to understand my unique strengths in making it a success. I have experience in [XX] and access to people who [XX]. I want you to ask me questions to help me think through what unique advantages or risks I may have.” Don’t be surprised to see a reasonably adequate action plan listing what skills you can maximize and other activities you need to complete to get your business off the ground. Next up, it is worth asking ChatGPT who the ideal customer would be for your business. These kinds of prompts can do the trick: “Can you describe my potential customer base’s demographics and explain their problems? What products or services are they using now to tackle these issues? How could my business add more value?” And finally, founders must always ensure enough customer demand to buy their product or service. In other words, is the problem you are addressing big enough? To find out, ask ChatGPT something like: “Can you give me five reasons someone would want to buy my product?” Conduct Customer Interviews Once you’ve collated the input and feedback about your business idea from , you can put it into practice with customer discovery. A round of interviews with prospective customers means you can understand your user base’s problems, empowering you to provide a more effective and valuable solution. Those startups who have failed may find they . generative AI skipped this stage Another pitfall is asking friends and family for advice or feedback. They’ll be overly generous, which can be misleading. Instead, get speaking to real prospective users because an idea is just an idea unless you have a paying customer. For early-stage startups, using tools such as Google Forms or Survey Monkey for user testing can get the job done. But for more established companies with larger budgets, there are tools like CustomerGauge. Also, remember that ChatGPT can come in handy here for . You just need to describe your business and potential customer base for the LLM to create three compelling value propositions that address how your company solves a problem. When it comes to the customer interviews, you can ask which of the three value propositions resonates most. generating questions If you feel particularly adventurous, you could build a prototype of your digital product or put wireframes together with a design tool like before getting in front of customers. Users could interact with the prototype directly and provide insights about usability via comment mode. And Figma’s screen recording software can capture customer interviews. Figma Plus Customer interviews are invaluable if you want to know if people would pay for your service or product — and how much. They can also be an opportunity to gather feedback or ask what essential features you need to include to win business. Leverage Landing Page Apps Landing pages are like interactive online business flyers and are a great way to target different customer segments with tailored information. It’s also a low-cost, efficient, data-driven approach to test market potential. Why do you think even established companies use landing pages to launch new products, letting customers preorder or sign up for a waitlist? By tracking metrics like page visits, click-through rates, and conversion rates, you can determine if there’s genuine interest in your idea. The company Carrd helps entrepreneurs make free landing pages, while ConvertKit can drive email newsletter signups with its built-in email marketing tool. But many other apps are available, too, enabling entrepreneurs to build one-page websites that are easy to tweak and customize without any serious coding. These apps also often facilitate A/B testing and the experimentation of different headlines, images, or CTAs to optimize conversion rates. Lastly, to convert prospects, there needs to be an action for them to take, like signing up for a newsletter, filling out a form, contacting you, or purchasing an e-book. Overall, a landing page is a safer bet than building a full product or service: If the business idea doesn’t resonate with an audience, you have yet to invest heavily. Examine Intelligent AI Assistance for Business Planning Finally, even though today’s business planning software platforms have good intentions, sometimes they hinder entrepreneurs’ ability to ideate, design, and launch successful businesses. That’s because current platforms are missing a learning component to assist entrepreneurs in articulating their intentions and minimizing project timelines. This is where an AI-powered co-pilot comes in to make business planning more accessible and democratize AI for all. Newer AI-driven platforms and apps are now available that use Open AI’s APIs, for example, alongside fine-tuning models, to produce idea evaluators that inform an entrepreneur if their idea is worth pursuing or not. The platforms can assess the uniqueness of the solution and business model, giving entrepreneurs a score and offering suggestions for improvements in key areas. The feedback mechanism and personalized assessment of an idea, target market, or problem statement can help entrepreneurs iterate quickly and develop business plans. But remember, receiving a high score on these AI-powered platforms doesn’t necessarily mean you’ll be successful — it is just a barometer. However, the valuable insights and recommendations provided could optimize data-driven decision-making and enhance the success rate of new ventures. Today, startups are up against many factors: talent shortages, funding obstacles, fierce competition, and an economic downturn. However, these emerging companies are essential for the global economy’s resilience to encourage innovation, job creation, and technological development — but only when a startup effectively addresses a pressing issue and can sustain operations. That’s why leveraging different technologies for better business planning is vital, providing a more favorable environment for startups to thrive and meaning we are all better off. This article was originally published by on Danish Ahmed The Sociable.

Evaluating the Viability of Your Business Idea with Modern Tools

Let me tell you how I decided to prototype an idea, create a landing page, generate a logo, and even start coding a MacOS app. I want to create it for myself, so I figured I may as well release it. Will I? Perhaps! Final result: https://meetingfusion.com Word of caution - there are a lot of online grifters trying to sell you their secret sauce on how to make stuff (and money) with AI. The truth is you need to know a lot about what you want to do to get there. This article is about me sharing some of this knowledge. Finding the Right Idea I don't have any groundbreaking creativity tips for you; I just could use an app like this for my daily work, and I think I'm not alone. That said, I have created startups in the past, and I'm working at a cybersecurity startup (Netacea) managing teams of engineers, and my role involves some product strategy development. This puts my mind in the right place. Inspired by Pieter Levels' book MAKE, I also maintain a Kanban-like "Project Board." I put ideas there every time something promising comes to my mind. I then select the most promising ones or keep evolving ideas. Columns in the board: Concept, Promising, Building, Success, Failure. The idea for this app came from my daily work: I am in a lot of meetings. I prefer to focus on interactions not note-taking. That makes me forget and lose important knowledge. What if something took notes for me in a non-intrusive way? And made me always prepared as well as helped my teammates! At the moment, I have a manual workflow consisting of a few separate tools for this. I will share it at some point, but let's focus on the product at the moment. Because of security concerns, I can't use an app like this for a lot of meetings. Also, even though this could be considered equal to note-taking, if you're doing something involving recording someone, you may be legally obliged to inform them. And it's a nice thing to do anyway. Working on the Idea With ChatGPT Brainstorming Let's start with the initial prompt. Don't mind the grammar; I typed quickly. Hey, I want to start a new product. I want to create a software for recording meetings.

One liner: Record your meetings, transcribe them, summarize and save to Notion.

Basically the app will use Mac screen recording api, then use whisper (locally perhaps) to transcribe meetings, then summarize them with get-4, get action points thanks to get and will sync all the contents with a Notion database.

The reason for using Mac screen record api is that when you record only audio on your computer, it usually just picks up microphone audio. Hence the audio quality is bad or it doesn't work on headphones.

In future releases it can contain ideas like:

- daily summaries
- weekly summaries
- remind yourself about what happened a week earlier on the recurring meeting
- integrate with Google calendar to name notes properly

Please help me expand on the idea and tell me what to do next. I want to start with some marketing and starting a waiting list for the software. What I got back was: product features and their descriptions what can be added in the future a marketing strategy I then focused on the last one, per ChatGPT: Marketing and waiting list strategies: Build a landing page: Create a visually appealing and informative landing page that highlights the features and benefits of your software. Include a sign-up form for users to join the waiting list. Content marketing: Write blog posts, create videos, and share infographics about productivity, remote work, and meeting management to showcase the value of your software and attract potential users. Social media presence: Establish a strong presence on social media platforms like Twitter, LinkedIn, and Facebook to share updates, engage with potential users, and gain followers. Email marketing: Send regular updates to your waiting list subscribers about the development progress, new features, and expected launch date. Offer exclusive early access or discounts to build excitement. Public relations: Reach out to journalists and influencers in the tech and productivity space to get coverage for your startup. Share press releases and participate in interviews or podcasts to spread the word. Beta testing: Organize a closed beta testing phase and invite a selected group of users from the waiting list to try out the software, provide feedback, and help you improve the product. Partnerships and integrations: Collaborate with other productivity tools and software companies to offer integrations that create additional value for users. While I don't necessarily agree with every step, I decided to follow the advice and start building a landing page. Let's start with Build a landing page: Create a visually appealing and informative landing page that highlights the features and benefits of your software. Include a sign-up form for users to join the waiting list. How do we do it? Be my assistant, tell me what to do, I will execute your ideas in the real world. What I got back was a detailed 10-step action plan, which can be summarized as: Choose a platform (Webflow, Wix, Squarespace, or WordPress with Elementor), pick a domain name (Namecheap, GoDaddy, or Google Domains), design your layout (headline, description, visual element, testimonials, CTA, social media links), write compelling copy, choose visuals consistent with your brand, optimize for mobile, set up a sign-up form (Mailchimp, ConvertKit, or Sendinblue), connect your domain, test and launch, and monitor performance using analytics tools. I decided to use Carrd to create a landing page; I described how I use it in a previous article: read here. I then followed with the next steps. Choosing a Domain Name I then turned to brainstorm domain names. Ok, I already have a platform, I'm going to use carrd, I have a license and it has some prebuilt templates for such a landing page. Let's go with 2. Pick a domain name. Can we work on it? Do you have any suggestions? We iterated over 80 names in the subsequent messages. I was creating shortlists of my favorite domain suggestions and used phrases and asked to generate ideas based on those. I used bulk domain search to validate long lists of them https://www.namecheap.com/domains/registration/results/?type=beast Purchased with Google Domains, which I now regret. It was a great tool but now was sold to Squarespace, and I'll need to migrate. I've never used Namecheap, perhaps equally good; I feel a bit bad for not buying there. I then asked friends about the 5 best ideas, and they voted and shared their feedback. Ended up sticking with ! MeetingFusion.com Building a Landing Page is the tool I know from building other landing pages. I knew I could build something extremely fast. Carrd Copy - almost entirely with ChatGPT based on my ideas, got some extra ideas from friends. I followed the steps Chat outlined at the beginning. Then iterated hard and edited manually to make it sound better. Icons - free for commercial use https://uxwing.com Waiting list form - I asked ChatGPT which provider out of the available ones in Carrd to use. I settled with MailChimp, as I already had an account. . Tutorial from Carrd Testimonials - After creating the prototype, I pitched the idea to some friends and asked them for testimonials SEO - asked Chat: What page title, SEO description, and meta tags to use? Then I tested on mobile and other devices and made a few adjustments to font sizes, heading lengths, and placement of elements. If you decide to use Carrd, you can use my referral code at checkout! 82DXK6L9 App Icon I continued the chat by asking, “ We brainstormed a bit and I went on to use some of the AI tools I know., How do I go about creating a logo and favicon?” Used midjourney, just to start with, and wasn't happy with the results. I figured that perhaps the icon is not needed at this stage. I went to Bing Image Generator: a - terrible! modern minimal app for an iPhone icon with a microphone,  vector graphic I turned to Midjourney and Googled for some prompts people had success with: - well it didn't listen to the prompt, but I got a nice result! square with round edges mobile app logo design, flat vector app icon of a stylized "M" and "F" letters merged together, minimalistic, white background Had to sloppily remove the background; it's not exactly square, I still have some work to do! 🙄 Marketing the Idea and Next Steps ChatGPT suggested various marketing approaches, waiting list building, and PR actions. And at the same time, I should be building the app based on my manual process. This post is knowledge sharing, but hey, it's a form of marketing as well! I'll keep posting on Twitter ( ) @horosin Building the App Well... I just typed in Can you generate Mac swift ui code for this app? Guess what, after some back and forth - I got to a working UI. I had to learn some Swift (Mac programming language). With Chat's help, in the idea development chat and separately in a chat in which I started to ask questions about Swift, I came up with a working UI prototype in 2-3 hours, acquiring a new skill along the way. This itself is a story for another article; let me know if you want to read it; I genuinely need some feedback! Before actually starting to code, I watched these tutorials to get a general idea of what Mac app development looks like. I genuinely believe ChatGPT is great for horizontal skill development for senior devs. Swift in 100 seconds: https://www.youtube.com/watch?v=nAchMctX4YA General how to start coding an app: https://www.youtube.com/watch?v=6Qa-SspgRMM Pinterest clone: https://www.youtube.com/watch?v=r0opgla9X-I&list=PLimqJDzPI-H_46mpSKnJgibfx3iUvYOvp Menu bar apps: https://blog.schurigeln.com/menu-bar-apps-swift-ui/ https://sarunw.com/posts/swiftui-menu-bar-app/ ChatGPT was oblivious to some new features and SDKs, so I had to copy some documentation into it. I've also asked Bing Chat to do research and pasted it into ChatGPT. That was before I eventually got access to web browsing in ChatGPT. Conclusion and What Next? Well, this was a lot of fun! The process was great; GPT significantly helped me with writing copy for the landing page. Brainstorming bits were also great. I loved the domain ideation; it was one of the worst things about starting a project in the past. Time sink with little benefit. But I always had to have a name before diving in. That said, I still would have gone nowhere without people I could ask for opinions and get real criticism from. I also wouldn’t have created a landing page or started coding at all if my mentor hadn't dared me to do it a week before! Don't forget to follow me on Twitter @ and subscribe to my for more tips and insights! , horosin newsletter If you don't have Twitter, you can also follow me on . LinkedIn The cover photo was generated with Bing Image and extended with Dall-E.

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