CommerceIQ

commerceiq

The Startups of The Year 2024 showcases exceptional companies across 100 industries. Nominations are based on regional and industrial excellence, not just location. This series will detail our key industries and demonstrate how HackerNoon can help you explore them further. No nation was ever ruined by trade, even seemingly the most disadvantageous — Benjamin Franklin. Since the dawn of time, societies have been known to trade their surpluses in exchange for goods and services they need. In the modern age, commerce has become an industry worth trillions of dollars, dominated by advanced economies such as the United States, China, and the European Union. While commerce predominantly plays a role in trade, the politics surrounding it shape the kind of goods and services you, as a consumer, can receive. Issues like offshoring jobs, imposing import tariffs, and granting government subsidies, all play into the abilities of an economy to compete on a global stage. Commerce has also resulted in the rapid advancement of economies, with technology and skills passed on from developed nations to countries in Africa, Asia, and Latin America, who utilize this knowledge to nurture startups that can then go on to trade globally. Startups of The Year 2024 & Commerce HackerNoon's Startups of The Year is celebrating the commerce industry by shedding light on tech's rising stars across a number of industries, including: Consumer Goods
E-commerce
Payments
Travel
Food & Beverages
Fashion
Recreation A WORD FROM OUR SPONSORS:
E-commerce startups thrive on data, and Bright Data is proud to support them with the tools they need to collect and analyze market trends in real time. By partnering with HackerNoon’s 2024 Startups of The Year, we’re championing the next generation of e-commerce innovators, empowering them to scale efficiently and compete globally with data-driven insights.”
— Or Lenchner, CEO of Bright Data Nominate and vote for your favorite Commerce companies here! If you're a nominee, share more by completing the Commerce Startup Interview Template. Commerce on HackerNoon Are you a die-hard fan of HackerNoon? We’ve just launched some fantastic new “Startups of The Year” merch, including tote bags and iPhone cases, along with our vast back catalog of HackerNoon merch - check them out on the HackerNoon Shop. And if you’re a business that likes what we’re doing around here and would like to partner with the HackerNoon team, book a meeting with us on our HackerNoon Business Publishing page to take advantage of all that HackerNoon distribution goodness. Start Writing About Commerce Today! Click here or use this writing template! HackerNoon has broadened its Commerce coverage to include multiple categories, such as Travel, Fashion, E-Commerce, Retail, Payments, and more. To help you get started on your journey through this dynamic industry, here are some stories you might find interesting: Commerce Stories to Kickstart Your Journey Americans Are Starting to Figure Out Livestream Commerce, and It Is Good by Drew Chapin TikTok is the channel that has finally cracked the code for live-stream e-commerce in the United States. The platform is reinventing e-commerce, but it isn’t working that well. TikTok creators have taken to peddling low-quality beauty products, cheap electronics, and fast fashion. https://hackernoon.com/americans-are-starting-to-figure-out-livestream-commerce-and-it-is-good?embedable=true Toward Accurate, Realistic Virtual Try-on Through Shape Matching: Experiments by Polyframe Peer Reviewed Publication Researchers improve virtual try-on methods by using a new dataset to choose target models and train specialized warpers, enhancing realism and accuracy. https://hackernoon.com/toward-accurate-realistic-virtual-try-on-through-shape-matching-experiments?embedable=true Crypto and Open Banking: Synergies, Real-world Applications, and Future Prospects by Noda Open banking revolutionizes traditional financial paradigms by obligating banks to share customer-permitted data with authorized fintech entities. Open banking amplifies the cryptocurrency ecosystem by enhancing user experiences and fostering innovation. The trajectory of open banking and cryptocurrency integration is poised for expansive growth, driven by regulatory developments and increasing consumer adoption. https://hackernoon.com/crypto-and-open-banking-synergies-real-world-applications-and-future-prospects?embedable=true Is There an AI Threat to Blue-Collar Jobs? by Zac Amos AI is not just making some white-collar roles obsolete; blue-collar fields like retail, manufacturing, agriculture, and food processing will also be changed by AI. However, given existing labor shortages and high workloads, AI and human workers can still coexist peacefully in the workforce — and humans still have an edge with creativity, originality, and the ability to learn. https://hackernoon.com/is-there-an-ai-threat-to-blue-collar-jobs?embedable=true How fear can be transformed into confidence by Amy Pravin Shah This article discusses strategies for converting fear into confidence. It emphasizes acknowledging and understanding fear rather than avoiding it, setting small, manageable goals to gradually build courage, and using positive self-talk to shift mindset. By re-framing fear as an opportunity for growth and focusing on past successes, individuals can transform their apprehensions into a source of strength and self-assurance. https://hackernoon.com/how-fear-can-be-transformed-into-confidence?embedable=true That’s all for today! PS: Remember to nominate and vote for your favorite companies in Commerce - do it here! About HackerNoon’s Startups of The Year Startups of The Year 2024 is HackerNoon’s flagship community-driven event celebrating startups, technology, and the spirit of innovation. Currently in its third iteration, the prestigious Internet award recognizes and celebrates tech startups of all shapes and sizes. This year, over 150,000 entities across 4200+ cities, 6 continents, and 100+ industries will participate in a bid to be crowned the best startup of the year! Millions of votes have been cast over the past few years, and many stories have been written about these daring and rising startups. The winners will get a free interview on HackerNoon and an Evergreen Tech Company News page. Visit our FAQ page to learn more. Download our design assets here. Check out the Startups of the Year Merch Shop here. HackerNoon’s Startups of The Year is a branding opportunity unlike any other. Whether your goal is brand awareness or lead generation, HackerNoon has curated startups-friendly packages to solve your marketing challenges. Meet our sponsors: Wellfound: Join the #1 global, startup-focused community. At Wellfound, we're not just a job board—we're the place where top startup talent and the world's most exciting companies connect to build the future. Notion: Notion is trusted and loved by thousands of startups as their connected workspace—from building product roadmaps to tracking fundraising. Try Notion with unlimited AI, FREE for up to 6 months, to build and scale your company with one powerful tool. Get your offer now! Hubspot: If you’re looking for a smart CRM platform that meets the needs of small businesses, look no further than HubSpot. Seamlessly connect your data, teams and customers in one easy-to-use scalable platform that grows with your business. Bright Data: Startups that leverage public web data can make faster, data-driven decisions, giving them a competitive edge. With Bright Data’s scalable web data collection, businesses can grow from a small operation to an enterprise by harnessing insights at every stage. The Startups of The Year 2024 showcases exceptional companies across 100 industries. Nominations are based on regional and industrial excellence, not just location. This series will detail our key industries and demonstrate how HackerNoon can help you explore them further. The Startups of The Year 2024 showcases exceptional companies across 100 industries . Nominations are based on regional and industrial excellence, not just location. This series will detail our key industries and demonstrate how HackerNoon can help you explore them further. The Startups of The Year 2024 100 industries No nation was ever ruined by trade, even seemingly the most disadvantageous — Benjamin Franklin. No nation was ever ruined by trade, even seemingly the most disadvantageous — Benjamin Franklin. Since the dawn of time, societies have been known to trade their surpluses in exchange for goods and services they need. In the modern age, commerce has become an industry worth trillions of dollars, dominated by advanced economies such as the United States, China, and the European Union. commerce While commerce predominantly plays a role in trade, the politics surrounding it shape the kind of goods and services you, as a consumer, can receive. Issues like offshoring jobs, imposing import tariffs, and granting government subsidies, all play into the abilities of an economy to compete on a global stage. Commerce has also resulted in the rapid advancement of economies, with technology and skills passed on from developed nations to countries in Africa, Asia, and Latin America, who utilize this knowledge to nurture startups that can then go on to trade globally. Startups of The Year 2024 & Commerce HackerNoon's Startups of The Year is celebrating the commerce industry by shedding light on tech's rising stars across a number of industries, including: commerce industry Consumer Goods E-commerce Payments Travel Food & Beverages Fashion Recreation Consumer Goods Consumer Goods E-commerce E-commerce Payments Payments Travel Travel Food & Beverages Food & Beverages Fashion Fashion Recreation Recreation A WORD FROM OUR SPONSORS: E-commerce startups thrive on data, and Bright Data is proud to support them with the tools they need to collect and analyze market trends in real time. By partnering with HackerNoon’s 2024 Startups of The Year, we’re championing the next generation of e-commerce innovators, empowering them to scale efficiently and compete globally with data-driven insights.” — Or Lenchner, CEO of Bright Data A WORD FROM OUR SPONSORS: E-commerce startups thrive on data, and Bright Data is proud to support them with the tools they need to collect and analyze market trends in real time. By partnering with HackerNoon’s 2024 Startups of The Year, we’re championing the next generation of e-commerce innovators, empowering them to scale efficiently and compete globally with data-driven insights.” — Or Lenchner, CEO of Bright Data Bright Data Nominate and vote for your favorite Commerce companies here! If you're a nominee, share more by completing the Commerce Startup Interview Template. Nominate and vote for your favorite Commerce companies here ! If you're a nominee, share more by completing the Commerce Startup Interview Template . here Commerce Startup Interview Template Commerce on HackerNoon Are you a die-hard fan of HackerNoon? We’ve just launched some fantastic new “Startups of The Year” merch, including tote bags and iPhone cases, along with our vast back catalog of HackerNoon merch - check them out on the HackerNoon Shop . And if you’re a business that likes what we’re doing around here and would like to partner with the HackerNoon team, book a meeting with us on our HackerNoon Business Publishing page to take advantage of all that HackerNoon distribution goodness. HackerNoon Shop HackerNoon Business Publishing Start Writing About Commerce Today! Click here or use this writing template! Start Writing About Commerce Today! Click here or use this writing template ! here here this writing template this writing template HackerNoon has broadened its Commerce coverage to include multiple categories, such as Travel , Fashion , E-Commerce , Retail , Payments , and more. To help you get started on your journey through this dynamic industry, here are some stories you might find interesting: Travel Fashion E-Commerce Retail Payments Commerce Stories to Kickstart Your Journey Commerce Stories to Kickstart Your Journey Americans Are Starting to Figure Out Livestream Commerce, and It Is Good by Drew Chapin Americans Are Starting to Figure Out Livestream Commerce, and It Is Good by Drew Chapin Americans Are Starting to Figure Out Livestream Commerce, and It Is Good by Drew Chapin Americans Are Starting to Figure Out Livestream Commerce, and It Is Good Drew Chapin TikTok is the channel that has finally cracked the code for live-stream e-commerce in the United States. The platform is reinventing e-commerce, but it isn’t working that well. TikTok creators have taken to peddling low-quality beauty products, cheap electronics, and fast fashion. https://hackernoon.com/americans-are-starting-to-figure-out-livestream-commerce-and-it-is-good?embedable=true https://hackernoon.com/americans-are-starting-to-figure-out-livestream-commerce-and-it-is-good?embedable=true Toward Accurate, Realistic Virtual Try-on Through Shape Matching: Experiments by Polyframe Peer Reviewed Publication Toward Accurate, Realistic Virtual Try-on Through Shape Matching: Experiments by Polyframe Peer Reviewed Publication Toward Accurate, Realistic Virtual Try-on Through Shape Matching: Experiments by Polyframe Peer Reviewed Publication Toward Accurate, Realistic Virtual Try-on Through Shape Matching: Experiments Polyframe Peer Reviewed Publication Researchers improve virtual try-on methods by using a new dataset to choose target models and train specialized warpers, enhancing realism and accuracy. https://hackernoon.com/toward-accurate-realistic-virtual-try-on-through-shape-matching-experiments?embedable=true https://hackernoon.com/toward-accurate-realistic-virtual-try-on-through-shape-matching-experiments?embedable=true Crypto and Open Banking: Synergies, Real-world Applications, and Future Prospects by Noda Crypto and Open Banking: Synergies, Real-world Applications, and Future Prospects by Noda Crypto and Open Banking: Synergies, Real-world Applications, and Future Prospects by Noda Crypto and Open Banking: Synergies, Real-world Applications, and Future Prospects Noda Open banking revolutionizes traditional financial paradigms by obligating banks to share customer-permitted data with authorized fintech entities. Open banking amplifies the cryptocurrency ecosystem by enhancing user experiences and fostering innovation. The trajectory of open banking and cryptocurrency integration is poised for expansive growth, driven by regulatory developments and increasing consumer adoption. https://hackernoon.com/crypto-and-open-banking-synergies-real-world-applications-and-future-prospects?embedable=true https://hackernoon.com/crypto-and-open-banking-synergies-real-world-applications-and-future-prospects?embedable=true Is There an AI Threat to Blue-Collar Jobs? by Zac Amos Is There an AI Threat to Blue-Collar Jobs? by Zac Amos Is There an AI Threat to Blue-Collar Jobs? by Zac Amos Is There an AI Threat to Blue-Collar Jobs? Zac Amos AI is not just making some white-collar roles obsolete; blue-collar fields like retail, manufacturing, agriculture, and food processing will also be changed by AI. However, given existing labor shortages and high workloads, AI and human workers can still coexist peacefully in the workforce — and humans still have an edge with creativity, originality, and the ability to learn. https://hackernoon.com/is-there-an-ai-threat-to-blue-collar-jobs?embedable=true https://hackernoon.com/is-there-an-ai-threat-to-blue-collar-jobs?embedable=true How fear can be transformed into confidence by Amy Pravin Shah How fear can be transformed into confidence by Amy Pravin Shah How fear can be transformed into confidence by Amy Pravin Shah How fear can be transformed into confidence Amy Pravin Shah This article discusses strategies for converting fear into confidence. It emphasizes acknowledging and understanding fear rather than avoiding it, setting small, manageable goals to gradually build courage, and using positive self-talk to shift mindset. By re-framing fear as an opportunity for growth and focusing on past successes, individuals can transform their apprehensions into a source of strength and self-assurance. https://hackernoon.com/how-fear-can-be-transformed-into-confidence?embedable=true https://hackernoon.com/how-fear-can-be-transformed-into-confidence?embedable=true That’s all for today! PS: Remember to nominate and vote for your favorite companies in Commerce - do it here! PS: Remember to nominate and vote for your favorite companies in Commerce - do it here ! here here About HackerNoon’s Startups of The Year Startups of The Year 2024 is HackerNoon’s flagship community-driven event celebrating startups, technology, and the spirit of innovation. Currently in its third iteration, the prestigious Internet award recognizes and celebrates tech startups of all shapes and sizes. This year, over 150,000 entities across 4200+ cities, 6 continents, and 100+ industries will participate in a bid to be crowned the best startup of the year! Millions of votes have been cast over the past few years, and many stories have been written about these daring and rising startups. Startups of The Year 2024 many stories The winners will get a free interview on HackerNoon and an Evergreen Tech Company News page. free interview Evergreen Tech Company News Visit our FAQ page to learn more. FAQ page Download our design assets here . here Check out the Startups of the Year Merch Shop here . here HackerNoon’s Startups of The Year is a branding opportunity unlike any other. Whether your goal is brand awareness or lead generation, HackerNoon has curated startups-friendly packages to solve your marketing challenges. startups-friendly packages Meet our sponsors: Meet our sponsors: Wellfound: Join the #1 global, startup-focused community . At Wellfound, we're not just a job board—we're the place where top startup talent and the world's most exciting companies connect to build the future. Wellfound: Join the #1 global, startup-focused community Notion: Notion is trusted and loved by thousands of startups as their connected workspace—from building product roadmaps to tracking fundraising. Try Notion with unlimited AI, FREE for up to 6 months , to build and scale your company with one powerful tool. Get your offer now ! Notion: Try Notion with unlimited AI, FREE for up to 6 months Get your offer now ! Hubspot: If you’re looking for a smart CRM platform that meets the needs of small businesses, look no further than HubSpot. Seamlessly connect your data, teams and customers in one easy-to-use scalable platform that grows with your business. Hubspot: Bright Data: Startups that leverage public web data can make faster, data-driven decisions, giving them a competitive edge. With Bright Data’s scalable web data collection , businesses can grow from a small operation to an enterprise by harnessing insights at every stage. Bright Data: Bright Data’s scalable web data collection

Startups of The Year: Meet the Commerce Industry

Beginners van die jaar: Ontmoet die handelsbedryf

Maran qalltawinakapa: Industria Comercial ukamp uñt’ayasiña

Startapi godine: Upoznajte komercijalnu industriju

Startups της χρονιάς: Γνωρίστε τον εμπορικό κλάδο

Startups del año: conozca la industria del comercio

Տարվա ստարտափներ. հանդիպեք առևտրային արդյունաբերությանը

今年のスタートアップ: コマース業界との出会い

올해의 스타트업: 상거래 산업을 만나보세요

Startups do Ano: Conheça o Setor de Comércio

Стартапи године: Упознајте комерцијалну индустрију

Startylyň başlangyçlary: Söwda pudagy bilen tanyşyň

Yil startaplari: Savdo sanoati bilan tanishing

Building Scalable E-commerce Infrastructure on Magento

Managing inventory effectively can make or break a B2B relationship. When I first encountered the problem of excess inventory at Pentland Connect, I quickly realized that solving it would require more than just a technical fix. The ripple effects of poor stock management extended beyond logistics; it threatened relationships with customers and, ultimately, their financial stability. As the technical lead on this project, I had navigated many complex scenarios before, but this one was unique in its impact. I decided to leverage SAP Commerce Cloud to find a solution that addressed not only operational issues but also rebuilt trust. This article shares the real-world experience of transforming inventory management for B2B customers and the lessons learned along the way. Imagine a scenario where customers place large orders, expecting everything to sell. Months later, a significant portion of the stock remains unsold, occupying warehouse space and tying up valuable capital. This mismatch creates financial strain on our customers, makes them hesitant to reorder, and erodes trust in the supplier-customer relationship. To address this challenge, I needed a solution that could balance customer trust, operational efficiency, and customer satisfaction. The Turning Point: The Stock Rotation Idea During brainstorming sessions, I developed the Stock Rotation Project—a solution that allowed customers to return unsold items in exchange for credit toward future orders. While stock returns aren't new in B2B, I wanted to execute this concept with a difference using SAP Commerce Cloud. The goal was clear: Make the return and credit system effortless so that customers felt comfortable placing larger orders, knowing that excess inventory wouldn’t become a financial burden. The challenge lay in ensuring the process was both customer-friendly and operationally smooth. The Challenges We Faced: Integration with Legacy Systems:
Our customers used a wide variety of systems, each with its own unique data management requirements. Ensuring seamless integration with these legacy systems required rigorous testing and creative problem-solving.


Customization Each customer needed a tailored solution.
SAP Commerce Cloud offered significant flexibility, but my challenge was to create a modular system that could meet diverse customer needs without becoming overly complex.


Data Management and Accuracy
Real-time data accuracy was critical. I needed a solution that could handle large volumes of stock data, synchronize it across multiple locations, and ensure no discrepancies.


Operational Efficiency
Automating the process to reduce administrative overhead was essential, but automation needed careful design to avoid creating new errors or bottlenecks. How We Overcame the Challenges: Seamless Integration
I designed robust APIs that allowed customers’ existing systems to communicate seamlessly with SAP Commerce Cloud. This ensured that stock data was continuously synchronized, reducing the risk of outdated or inaccurate information.


Modular Customization
Instead of building one-size-fits-all features, I leveraged SAP’s modularity to create customizable modules. customers could adjust the system according to their unique requirements, such as modifying return windows, credit policies, or reporting formats.


Real-time Data Flow
With SAP Commerce Cloud’s real-time capabilities, I ensured instant updates of stock movements and credit balances. Automated triggers kept the data accurate without manual intervention.


Automation of Workflows
By automating the return and credit process, I reduced manual intervention by 15%. The system managed return requests, validated them, and issued credits automatically, allowing our team to focus on strategic tasks rather than administrative ones. The Stock Rotation Project: Step-by-Step: Below is a simplified flow of the Stock Rotation Project in SAP Commerce Cloud: Order Placement:
Customers place orders through SAP Commerce Cloud, receiving real-time stock availability updates.


Stock Tracking:
The system monitors stock movement between supplier and customer, maintaining real-time visibility of inventory.


Stock Return Request:
Customers initiate return requests directly on the platform for unsold items.


Approval and Validation:
The system validates the request, ensuring compliance with return policies. Once approved, the process continues automatically.


Credit Issuance:
Credits are issued to the customer’s account, which can be used for future purchases.


Customer Notification:
Customers are notified via automated emails or platform alerts regarding return status and credits.


Reorder:
Customers use their credits to place new orders, maintaining a seamless cycle of inventory management. Results: Transforming B2B Relationships: 20% Reduction in Unsold Stock:
Customers gained confidence in placing larger orders, knowing that unsold inventory could be returned seamlessly. This led to a significant 20% decrease in unsold stock levels.


15% Reduction in Administrative Overhead:
Automating returns and credits freed up the team to focus on strategic initiatives, reducing manual workload by 15%.


Improved customer Satisfaction:
Customer feedback was overwhelmingly positive. They appreciated the transparency and ease of the system, leading to stronger relationships and increased loyalty. The Bigger Picture: A New Approach to B2B Inventory Management This project reinforced the belief that technology should serve people and solve real business challenges. SAP Commerce Cloud wasn’t just a tool; it was a key driver that improved efficiency, rebuilt trust, and facilitated collaboration with B2B customers. Providing customers with flexibility and reducing their risk isn’t just a value-add; it’s an essential part of being a trusted partner in the competitive B2B landscape. The experience of implementing SAP Commerce Cloud to tackle inventory management challenges reminded me why I am passionate about working at the intersection of technology and business. It was about more than just software—it was about solving real problems for real people. If you're in the B2B e-commerce space and are looking for ways to optimize your processes and enhance customer satisfaction, I’d love to connect and discuss ideas. Managing inventory effectively can make or break a B2B relationship. When I first encountered the problem of excess inventory at Pentland Connect, I quickly realized that solving it would require more than just a technical fix. The ripple effects of poor stock management extended beyond logistics; it threatened relationships with customers and, ultimately, their financial stability. As the technical lead on this project, I had navigated many complex scenarios before, but this one was unique in its impact. I decided to leverage SAP Commerce Cloud to find a solution that addressed not only operational issues but also rebuilt trust. This article shares the real-world experience of transforming inventory management for B2B customers and the lessons learned along the way. Imagine a scenario where customers place large orders, expecting everything to sell. Months later, a significant portion of the stock remains unsold, occupying warehouse space and tying up valuable capital. This mismatch creates financial strain on our customers, makes them hesitant to reorder, and erodes trust in the supplier-customer relationship. To address this challenge, I needed a solution that could balance customer trust, operational efficiency, and customer satisfaction. The Turning Point: The Turning Point: The Stock Rotation Idea The Stock Rotation Idea During brainstorming sessions, I developed the Stock Rotation Project—a solution that allowed customers to return unsold items in exchange for credit toward future orders. While stock returns aren't new in B2B, I wanted to execute this concept with a difference using SAP Commerce Cloud. The goal was clear : The goal was clear Make the return and credit system effortless so that customers felt comfortable placing larger orders, knowing that excess inventory wouldn’t become a financial burden. The challenge lay in ensuring the process was both customer-friendly and operationally smooth. The Challenges We Faced: The Challenges We Faced: Integration with Legacy Systems:
Our customers used a wide variety of systems, each with its own unique data management requirements. Ensuring seamless integration with these legacy systems required rigorous testing and creative problem-solving. Customization Each customer needed a tailored solution.
SAP Commerce Cloud offered significant flexibility, but my challenge was to create a modular system that could meet diverse customer needs without becoming overly complex. Data Management and Accuracy
Real-time data accuracy was critical. I needed a solution that could handle large volumes of stock data, synchronize it across multiple locations, and ensure no discrepancies. Operational Efficiency
Automating the process to reduce administrative overhead was essential, but automation needed careful design to avoid creating new errors or bottlenecks. Integration with Legacy Systems: Our customers used a wide variety of systems, each with its own unique data management requirements. Ensuring seamless integration with these legacy systems required rigorous testing and creative problem-solving. Integration with Legacy Systems: Integration with Legacy Systems: Our customers used a wide variety of systems, each with its own unique data management requirements. Ensuring seamless integration with these legacy systems required rigorous testing and creative problem-solving. Customization Each customer needed a tailored solution. SAP Commerce Cloud offered significant flexibility, but my challenge was to create a modular system that could meet diverse customer needs without becoming overly complex. Customization Each customer needed a tailored solution. Customization Each customer needed a tailored solution. SAP Commerce Cloud offered significant flexibility, but my challenge was to create a modular system that could meet diverse customer needs without becoming overly complex. Data Management and Accuracy Real-time data accuracy was critical. I needed a solution that could handle large volumes of stock data, synchronize it across multiple locations, and ensure no discrepancies. Data Management and Accuracy Data Management and Accuracy Real-time data accuracy was critical. I needed a solution that could handle large volumes of stock data, synchronize it across multiple locations, and ensure no discrepancies. Operational Efficiency Automating the process to reduce administrative overhead was essential, but automation needed careful design to avoid creating new errors or bottlenecks. Operational Efficiency Operational Efficiency Automating the process to reduce administrative overhead was essential, but automation needed careful design to avoid creating new errors or bottlenecks. How We Overcame the Challenges: How We Overcame the Challenges: Seamless Integration
I designed robust APIs that allowed customers’ existing systems to communicate seamlessly with SAP Commerce Cloud. This ensured that stock data was continuously synchronized, reducing the risk of outdated or inaccurate information. Modular Customization
Instead of building one-size-fits-all features, I leveraged SAP’s modularity to create customizable modules. customers could adjust the system according to their unique requirements, such as modifying return windows, credit policies, or reporting formats. Real-time Data Flow
With SAP Commerce Cloud’s real-time capabilities, I ensured instant updates of stock movements and credit balances. Automated triggers kept the data accurate without manual intervention. Automation of Workflows
By automating the return and credit process, I reduced manual intervention by 15%. The system managed return requests, validated them, and issued credits automatically, allowing our team to focus on strategic tasks rather than administrative ones. Seamless Integration I designed robust APIs that allowed customers’ existing systems to communicate seamlessly with SAP Commerce Cloud. This ensured that stock data was continuously synchronized, reducing the risk of outdated or inaccurate information. Seamless Integration Seamless Integration I designed robust APIs that allowed customers’ existing systems to communicate seamlessly with SAP Commerce Cloud. This ensured that stock data was continuously synchronized, reducing the risk of outdated or inaccurate information. Modular Customization Instead of building one-size-fits-all features, I leveraged SAP’s modularity to create customizable modules. customers could adjust the system according to their unique requirements, such as modifying return windows, credit policies, or reporting formats. Modular Customization Modular Customization Instead of building one-size-fits-all features, I leveraged SAP’s modularity to create customizable modules. customers could adjust the system according to their unique requirements, such as modifying return windows, credit policies, or reporting formats. Real-time Data Flow With SAP Commerce Cloud’s real-time capabilities, I ensured instant updates of stock movements and credit balances. Automated triggers kept the data accurate without manual intervention. Real-time Data Flow Real-time Data Flow With SAP Commerce Cloud’s real-time capabilities, I ensured instant updates of stock movements and credit balances. Automated triggers kept the data accurate without manual intervention. Automation of Workflows By automating the return and credit process, I reduced manual intervention by 15%. The system managed return requests, validated them, and issued credits automatically, allowing our team to focus on strategic tasks rather than administrative ones. Automation of Workflows Automation of Workflows By automating the return and credit process, I reduced manual intervention by 15%. The system managed return requests, validated them, and issued credits automatically, allowing our team to focus on strategic tasks rather than administrative ones. The Stock Rotation Project : Step-by-Step : The Stock Rotation Project Step-by-Step Below is a simplified flow of the Stock Rotation Project in SAP Commerce Cloud: Order Placement:
Customers place orders through SAP Commerce Cloud, receiving real-time stock availability updates. Stock Tracking:
The system monitors stock movement between supplier and customer, maintaining real-time visibility of inventory. Stock Return Request:
Customers initiate return requests directly on the platform for unsold items. Approval and Validation:
The system validates the request, ensuring compliance with return policies. Once approved, the process continues automatically. Credit Issuance:
Credits are issued to the customer’s account, which can be used for future purchases. Customer Notification:
Customers are notified via automated emails or platform alerts regarding return status and credits. Reorder:
Customers use their credits to place new orders, maintaining a seamless cycle of inventory management. Order Placement: Customers place orders through SAP Commerce Cloud, receiving real-time stock availability updates. Order Placement : Order Placement Customers place orders through SAP Commerce Cloud, receiving real-time stock availability updates. Stock Tracking: The system monitors stock movement between supplier and customer, maintaining real-time visibility of inventory. Stock Tracking : Stock Tracking The system monitors stock movement between supplier and customer, maintaining real-time visibility of inventory. Stock Return Request: Customers initiate return requests directly on the platform for unsold items. Stock Return Request : Stock Return Request Customers initiate return requests directly on the platform for unsold items. Approval and Validation: The system validates the request, ensuring compliance with return policies. Once approved, the process continues automatically. Approval and Validation: Approval and Validation: The system validates the request, ensuring compliance with return policies. Once approved, the process continues automatically. Credit Issuance: Credits are issued to the customer’s account, which can be used for future purchases. Credit Issuance: Credit Issuance: Credits are issued to the customer’s account, which can be used for future purchases. Customer Notification: Customers are notified via automated emails or platform alerts regarding return status and credits. Customer Notification : Customer Notification Customers are notified via automated emails or platform alerts regarding return status and credits. Reorder: Customers use their credits to place new orders, maintaining a seamless cycle of inventory management. Reorder: Reorder: Customers use their credits to place new orders, maintaining a seamless cycle of inventory management. Results : Results Transforming B2B Relationships: Transforming B2B Relationships: 20% Reduction in Unsold Stock:
Customers gained confidence in placing larger orders, knowing that unsold inventory could be returned seamlessly. This led to a significant 20% decrease in unsold stock levels. 15% Reduction in Administrative Overhead:
Automating returns and credits freed up the team to focus on strategic initiatives, reducing manual workload by 15%. Improved customer Satisfaction:
Customer feedback was overwhelmingly positive. They appreciated the transparency and ease of the system, leading to stronger relationships and increased loyalty. 20% Reduction in Unsold Stock: Customers gained confidence in placing larger orders, knowing that unsold inventory could be returned seamlessly. This led to a significant 20% decrease in unsold stock levels. 20% Reduction in Unsold Stock: 20% Reduction in Unsold Stock: Customers gained confidence in placing larger orders, knowing that unsold inventory could be returned seamlessly. This led to a significant 20% decrease in unsold stock levels. 15% Reduction in Administrative Overhead: Automating returns and credits freed up the team to focus on strategic initiatives, reducing manual workload by 15%. 15% Reduction in Administrative Overhead : 15% Reduction in Administrative Overhead Automating returns and credits freed up the team to focus on strategic initiatives, reducing manual workload by 15%. Improved customer Satisfaction: Customer feedback was overwhelmingly positive. They appreciated the transparency and ease of the system, leading to stronger relationships and increased loyalty. Improved customer Satisfaction: Improved customer Satisfaction: Customer feedback was overwhelmingly positive. They appreciated the transparency and ease of the system, leading to stronger relationships and increased loyalty. The Bigger Picture: The Bigger Picture: A New Approach to B2B Inventory Management A New Approach to B2B Inventory Management This project reinforced the belief that technology should serve people and solve real business challenges. SAP Commerce Cloud wasn’t just a tool; it was a key driver that improved efficiency, rebuilt trust, and facilitated collaboration with B2B customers. Providing customers with flexibility and reducing their risk isn’t just a value-add; it’s an essential part of being a trusted partner in the competitive B2B landscape. The experience of implementing SAP Commerce Cloud to tackle inventory management challenges reminded me why I am passionate about working at the intersection of technology and business. It was about more than just software—it was about solving real problems for real people. If you're in the B2B e-commerce space and are looking for ways to optimize your processes and enhance customer satisfaction, I’d love to connect and discuss ideas.

How SAP Commerce Cloud Transformed Inventory Management for B2B: A Real-World Scenario

Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated, create a brand profile and answer these questions here.
Want to nominate a startup? Follow the steps here.Use the following sections to tell readers about your startup and get them to vote for you! These questions are designed to help tell readers about your company and vision and you do NOT need to answer all of them. Answer the ones that you feel can provide the most information.Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here, here, and here. Wanna use this template? Click here. Hey Hackers![Insert your Startup name] has been nominated inHackerNoon's Startups of The Year 2024 awards in [enter city name your startup is based], [country] under the Commerce category. Please vote for us here: [insert URL to startup voting page for your city] [insert URL to startup voting page for your parent industry] [insert URL to startup voting page for your (3) sub industries] Read more about us below to understand why we deserve your vote. Meet [enter your startup’s name] Give us your elevator pitch
Share an image of your startup team, logo, product, etc. The Winning Team Highlight the strengths of your team and any key hires that have contributed to your success. What [enter your startup’s name] does differently What is your USP?
Let us know how your startup stands out from the crowd. How we acquire and retain customers Explain your strategies for acquiring and retaining customers, and share any relevant metrics. Revenue growth Detail your revenue trajectory and any significant financial milestones. Lessons learned Discuss your startup's biggest challenges since its inception and the lessons learned from those experiences. What Startups of The Year means to us Tell us why you’re participating in HackerNoon’s Startups of The Year and what you hope to gain from the initiative. Vote for us today! [Insert link to startup voting page for your city, parent industry, or sub industry]. Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated, create a brand profile and answer these questions here. Want to nominate a startup? Follow the steps here. Use the following sections to tell readers about your startup and get them to vote for you! These questions are designed to help tell readers about your company and vision and you do NOT need to answer all of them. Answer the ones that you feel can provide the most information. Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here, here, and here. Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated, create a brand profile and answer these questions here . Startups of The Year 2024 create a brand profile create a brand profile create a brand profile here here Want to nominate a startup? Follow the steps here . here here Use the following sections to tell readers about your startup and get them to vote for you! These questions are designed to help tell readers about your company and vision and you do NOT need to answer all of them. Answer the ones that you feel can provide the most information. you do NOT need to answer all of them. Answer the ones that you feel can provide the most information. Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here, here, and here. Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here , here , and here . last year’s Startups of The Year interview questions last year’s Startups of The Year interview questions here here here here here here Wanna use this template? Click here. Wanna use this template? Click here . here Hey Hackers! [Insert your Startup name] has been nominated in HackerNoon's Startups of The Year 2024 awards in [enter city name your startup is based], [country] under the Commerce category. HackerNoon's Startups of The Year 2024 Commerce Please vote for us here: Please vote for us here: [insert URL to startup voting page for your city] [insert URL to startup voting page for your parent industry] [insert URL to startup voting page for your (3) sub industries] Read more about us below to understand why we deserve your vote. Meet [enter your startup’s name] Give us your elevator pitch
Share an image of your startup team, logo, product, etc. Give us your elevator pitch Share an image of your startup team, logo, product, etc. Give us your elevator pitch Share an image of your startup team, logo, product, etc. The Winning Team Highlight the strengths of your team and any key hires that have contributed to your success. Highlight the strengths of your team and any key hires that have contributed to your success. What [enter your startup’s name] does differently What is your USP?
Let us know how your startup stands out from the crowd. What is your USP? Let us know how your startup stands out from the crowd. What is your USP? Let us know how your startup stands out from the crowd. How we acquire and retain customers Explain your strategies for acquiring and retaining customers, and share any relevant metrics. Explain your strategies for acquiring and retaining customers, and share any relevant metrics. Revenue growth Detail your revenue trajectory and any significant financial milestones. Detail your revenue trajectory and any significant financial milestones. Lessons learned Discuss your startup's biggest challenges since its inception and the lessons learned from those experiences. Discuss your startup's biggest challenges since its inception and the lessons learned from those experiences. What Startups of The Year means to us Tell us why you’re participating in HackerNoon’s Startups of The Year and what you hope to gain from the initiative. Tell us why you’re participating in HackerNoon’s Startups of The Year and what you hope to gain from the initiative. Vote for us today! [Insert link to startup voting page for your city, parent industry, or sub industry]. Vote for us today! [Insert link to startup voting page for your city, parent industry, or sub industry].

Startups of the Year 2024: Commerce Interview 

I know, from personal experience, that scaling an e-commerce business can be a daunting task. If you’re a solopreneur, it can feel as if you are always working uphill. However thanks to no-code tools and AI-driven automation, your goals are within reach! Yes, AI brings more to the table than weird political cartoons and people with extra fingers. Here are seven ways you can use these technologies to scale your business with limited support. 1. Optimize your website with no-code tools Research shows that a good user experience can boost conversion rates by up to 400%, so a user-friendly and visually appealing website is crucial. No-code website builders such as Webflow or Wix enable you to create and customize complete e-commerce sites without any technical skills, offering drag-and-drop interfaces, responsive design features, and SEO optimization tools. Enhanced with AI-driven solutions such as Hotjar for user behavior analytics and Optimizely for A/B testing, you can make effortless data-driven decisions that improve user experience and drive conversions. 2. Implement AI-driven product recommendations Fast-growing companies gain 40% more of their revenue from personalization than their slower competitors, making it a vital tool for entrepreneurs seeking rapid growth. AI-powered solutions such as Recombee or Nosto analyze customer behavior and preferences to recommend suitable products. Implementing these tools couldn’t be more straightforward—integrate via a low-code plugin or API, test, and put AI in charge of upselling to increase average values and improve customer satisfaction. 3. Automate your sales funnel No-code platforms enable you to automate your sales process without requiring a single line of code. Set up workflows that connect your preferred e-commerce platform with marketing tools, such as Mailchimp or HubSpot, and make it automation’s job to handle arduous and repetitive lead generation, nurturing, and conversation processes. 4. Streamline your inventory management As your business grows, so too will your inventory. Tools such as AirTable or Notion provide an intuitive solution to create a robust inventory management system—with no coding skills required. Fully customizable and compatible with numerous e-commerce platforms, you can ditch the spreadsheets and keep on top of your stock levels in real time. In addition, AI-driven inventory forecasting tools, such as Inventory Planner, can predict demand and optimize stock, keeping overstocks and stockouts to a minimum. 5. Put AI in charge of customer service How you deal with issues will determine how the customer reacts. One in three will ditch a brand they love after a single bad experience, so excellent customer service is crucial… but also time-consuming. AI chatbots, such as those powered by ChatGPT or Tidio, can handle common customer queries using natural language and provide instant responses around the clock. Integrated into your website using a no-code platform such as Landbot, you can ensure that every customer receives prompt support when they want it—while you focus on growing your business. 6. Leverage AI to streamline marketing Marketing is essential for scaling an e-commerce business, but it’s a time-consuming role that requires near-constant attention. An entrepreneur will struggle to handle social media marketing, SEO optimization, content creation, and PPC advertising on top of all their other responsibilities. However, AI-powered marketing tools such as AdCreative.ai and Jarvis analyze brand and audience data to generate personalized ad copy, social media posts, and email content to attract customers and reduce the marketing workload. 7. Automate financial and administrative tasks Once your sales figures skyrocket, managing finances and administrative tasks will add more work to your busy schedule. However, you can always turn to no-code tools such as QuickBooks or Xero to handle your accounting, invoicing, and expense-tracking processes. When integrated with an e-commerce platform, these tools will automatically update your financial records and provide intricate, up-to-date reports with the click of a button. Fitting AI And No-Code Solutions Into Your Budget All of the solutions listed above are great, but how do you fit them into a solopreneur budget? It’s hard to implement solutions that you can’t afford! Yes, I’m telling you that the path to e-commerce growth is investing in technology. I understand that sounds a lot like me telling you to spend your money when money is probably the tightest thing right now. I get it. One of the most difficult things to do in this business is gain traction when it seems as if your competitors always have more money to throw at the problem than you. Sadly, spending isn’t avoidable. There are some things you can do to make things a little less financially distressing. Use free trials to test out technologies before you make a commitment
Build a relationship with salespeople and account managers to get the best deals
Get the best pricing for software licensing by paying for a year upfront
Ask for a discount or rebate in exchange for leaving a review Finally, once you identify a technology that will benefit your business, look into free or open-source versions that may be available to you. Test And Document Set goals and determine metrics for success. This will allow you to identify the technologies that are working for you, and those that aren’t. This will help you decide where your AI tech budget is best spent next year. Technology Closes The Gap You may not be able to hire a huge staff or bring in consultants to perfect your growth strategy. These things don’t mean you can’t be competitive and scale up your e-commerce business. You can! Technology is a great equalizer that closes the competitive gap between small startups and big enterprises. Take advantage of the tools available to you to automate tasks, streamline your marketing funnels, manage your inventory, and serve your customers better. This will leave you with more time to dedicate to tasks that make a much better use of your time and talents. I know, from personal experience, that scaling an e-commerce business can be a daunting task. If you’re a solopreneur, it can feel as if you are always working uphill. However thanks to no-code tools and AI-driven automation, your goals are within reach! Yes, AI brings more to the table than weird political cartoons and people with extra fingers. Here are seven ways you can use these technologies to scale your business with limited support. 1. Optimize your website with no-code tools 1. Optimize your website with no-code tools Research shows that a good user experience can boost conversion rates by up to 400% , so a user-friendly and visually appealing website is crucial. No-code website builders such as Webflow or Wix enable you to create and customize complete e-commerce sites without any technical skills, offering drag-and-drop interfaces, responsive design features, and SEO optimization tools. Enhanced with AI-driven solutions such as Hotjar for user behavior analytics and Optimizely for A/B testing, you can make effortless data-driven decisions that improve user experience and drive conversions. 400% 400% 2. Implement AI-driven product recommendations 2. Implement AI-driven product recommendations Fast-growing companies gain 40% more of their revenue from personalization than their slower competitors, making it a vital tool for entrepreneurs seeking rapid growth. AI-powered solutions such as Recombee or Nosto analyze customer behavior and preferences to recommend suitable products. Implementing these tools couldn’t be more straightforward—integrate via a low-code plugin or API, test, and put AI in charge of upselling to increase average values and improve customer satisfaction. 3. Automate your sales funnel 3. Automate your sales funnel No-code platforms enable you to automate your sales process without requiring a single line of code. Set up workflows that connect your preferred e-commerce platform with marketing tools, such as Mailchimp or HubSpot, and make it automation’s job to handle arduous and repetitive lead generation, nurturing, and conversation processes. 4. Streamline your inventory management 4. Streamline your inventory management As your business grows, so too will your inventory. Tools such as AirTable or Notion provide an intuitive solution to create a robust inventory management system—with no coding skills required. Fully customizable and compatible with numerous e-commerce platforms, you can ditch the spreadsheets and keep on top of your stock levels in real time. In addition, AI-driven inventory forecasting tools, such as Inventory Planner, can predict demand and optimize stock, keeping overstocks and stockouts to a minimum. 5. Put AI in charge of customer service 5. Put AI in charge of customer service How you deal with issues will determine how the customer reacts. One in three will ditch a brand they love after a single bad experience, so excellent customer service is crucial… but also time-consuming. AI chatbots, such as those powered by ChatGPT or Tidio, can handle common customer queries using natural language and provide instant responses around the clock. Integrated into your website using a no-code platform such as Landbot, you can ensure that every customer receives prompt support when they want it—while you focus on growing your business. 6. Leverage AI to streamline marketing 6. Leverage AI to streamline marketing Marketing is essential for scaling an e-commerce business, but it’s a time-consuming role that requires near-constant attention. An entrepreneur will struggle to handle social media marketing, SEO optimization, content creation, and PPC advertising on top of all their other responsibilities. However, AI-powered marketing tools such as AdCreative.ai and Jarvis analyze brand and audience data to generate personalized ad copy, social media posts, and email content to attract customers and reduce the marketing workload. 7. Automate financial and administrative tasks 7. Automate financial and administrative tasks Once your sales figures skyrocket, managing finances and administrative tasks will add more work to your busy schedule. However, you can always turn to no-code tools such as QuickBooks or Xero to handle your accounting, invoicing, and expense-tracking processes. When integrated with an e-commerce platform, these tools will automatically update your financial records and provide intricate, up-to-date reports with the click of a button. Fitting AI And No-Code Solutions Into Your Budget Fitting AI And No-Code Solutions Into Your Budget All of the solutions listed above are great, but how do you fit them into a solopreneur budget? It’s hard to implement solutions that you can’t afford! Yes, I’m telling you that the path to e-commerce growth is investing in technology. I understand that sounds a lot like me telling you to spend your money when money is probably the tightest thing right now. I get it. One of the most difficult things to do in this business is gain traction when it seems as if your competitors always have more money to throw at the problem than you. Sadly, spending isn’t avoidable. There are some things you can do to make things a little less financially distressing. Use free trials to test out technologies before you make a commitment Build a relationship with salespeople and account managers to get the best deals Get the best pricing for software licensing by paying for a year upfront Ask for a discount or rebate in exchange for leaving a review Use free trials to test out technologies before you make a commitment Use free trials to test out technologies before you make a commitment Build a relationship with salespeople and account managers to get the best deals Build a relationship with salespeople and account managers to get the best deals Get the best pricing for software licensing by paying for a year upfront Get the best pricing for software licensing by paying for a year upfront Ask for a discount or rebate in exchange for leaving a review Ask for a discount or rebate in exchange for leaving a review Finally, once you identify a technology that will benefit your business, look into free or open-source versions that may be available to you. Test And Document Test And Document Set goals and determine metrics for success. This will allow you to identify the technologies that are working for you, and those that aren’t. This will help you decide where your AI tech budget is best spent next year. Technology Closes The Gap Technology Closes The Gap You may not be able to hire a huge staff or bring in consultants to perfect your growth strategy. These things don’t mean you can’t be competitive and scale up your e-commerce business. You can! Technology is a great equalizer that closes the competitive gap between small startups and big enterprises. Take advantage of the tools available to you to automate tasks, streamline your marketing funnels, manage your inventory, and serve your customers better. This will leave you with more time to dedicate to tasks that make a much better use of your time and talents.

Scaling Simplified: 7 Ways to Use AI to Grow Your E-commerce Business

Early Birds Rule: 5 E-Commerce Moves for Black Friday Prep Waiting until November to plan for Black Friday and Cyber Monday? That’s like stepping into the ring against a heavyweight champ without any training. In the ultra-competitive arena of e-commerce, the early planners grab the lion’s share of profits. Here’s how you can dominate this year’s biggest shopping days, with insights from award-winning agency, Mattered, your guide to mastering the retail rush. 1. Email Marketing: Your Secret Sauce Start simmering your email campaigns now because this is the gourmet dish you can’t afford to mess up. Segment your audience like a pro—VIP clients, cart abandoners, the ‘just browsing’ folks—and tailor those emails to speak directly to them. Remember, personalization makes people feel special, and special people open their wallets. Use data from last year to adjust your approach, focusing on what worked best, and don’t forget to sprinkle some exclusive deals or early access to make your subscribers feel extra special. Stats to Chew On: According to Campaign Monitor, segmented email campaigns can drive a 760% increase in revenue. So, chop, mix and season those emails wisely! 2. Ad Spend: Go Big, Then Go Home For Black Friday and Cyber Monday, if you’re not boosting your ad spend, you’re basically giving your competition the keys to the castle. Increase your visibility by investing more in your best-performing channels—be it PPC, social media ads, or retargeting campaigns. Think big and bold with your creative content, ensuring it breaks through the noise. And remember, timing is everything; start your ads early to create hype, but save some budget for last-minute push notifications to capture those spontaneous shoppers. Mattered Tip: Use data-driven insights to identify which times and platforms garnered the most conversions last year and adjust your ad placements to double down during these peak times. 3. Refresh Your Content Like It’s a New Season of Your Favorite Show Just like you wouldn’t binge-watch a show with last season’s plot twists, your customers don’t want last year’s vibes. Refresh your website and social media with new graphics, engaging videos, and interactive elements that highlight your sales. Make sure your site is optimized for mobile because, let’s face it, a lot of shopping happens from the comfort of the bed with leftover pie in hand. Creative Boost: Utilize AR or VR if possible to give users a virtual try-before-you-buy experience. It’s innovative and could be the hook that lands you that big fish (aka the undecided shopper). 4. Collaborate to Accumulate Why go solo when you can increase your reach with collaborations? Partner up with influencers and other brands, or even showcase user-generated content to build trust and extend your audience pool. Make these collaborations fun and engaging—think live streams, giveaways, or co-branded limited editions. Success Story: Look at how brands like GoPro and Red Bull collaborate during high-energy events. While you don’t have to jump out of a plane, think about how a partnership could add that extra adrenaline rush to your campaigns. 5. Stock Up, Follow Up, and Keep Up Inventory management can make or break your Black Friday/Cyber Monday. Stock up based on predictive analytics to avoid the dreaded ‘Out of Stock’ banner. Equally important is your follow-up—ensure your customer service is on point to handle any issues that arise. Post-event, keep the momentum going with thank-you emails, feedback surveys, or even sneak peeks at your next big event or sale. Insight: Use AI-driven tools to forecast demand more accurately, ensuring that you have just enough stock to meet customer expectations without overcommitting. Yes, gearing up now for Black Friday and Cyber Monday might seem premature, but in the e-commerce arena, the early brand catches the worm—or, in this case, the sale. These strategies are your ticket to a record-breaking Black Friday and Cyber Monday. “Remember, preparation is key, but flexibility is your friend. Monitor, adapt, and react in real-time to keep your campaigns fresh and your customers engaged,” says Victor Ricci, CEO and co-founder of Mattered. If you’re preparing for the holiday rush and seeking expertise that delivers results, reach out to Mattered today. Let’s make this shopping season your most successful yet. Early Birds Rule: 5 E-Commerce Moves for Black Friday Prep Waiting until November to plan for Black Friday and Cyber Monday? That’s like stepping into the ring against a heavyweight champ without any training. In the ultra-competitive arena of e-commerce, the early planners grab the lion’s share of profits. Here’s how you can dominate this year’s biggest shopping days, with insights from award-winning agency, Mattered , your guide to mastering the retail rush. Mattered Mattered 1. Email Marketing: Your Secret Sauce Start simmering your email campaigns now because this is the gourmet dish you can’t afford to mess up. Segment your audience like a pro—VIP clients, cart abandoners, the ‘just browsing’ folks—and tailor those emails to speak directly to them. Remember, personalization makes people feel special, and special people open their wallets. Use data from last year to adjust your approach, focusing on what worked best, and don’t forget to sprinkle some exclusive deals or early access to make your subscribers feel extra special. Stats to Chew On: According to Campaign Monitor, segmented email campaigns can drive a 760% increase in revenue. So, chop, mix and season those emails wisely! Stats to Chew On: 2. Ad Spend: Go Big, Then Go Home For Black Friday and Cyber Monday, if you’re not boosting your ad spend, you’re basically giving your competition the keys to the castle. Increase your visibility by investing more in your best-performing channels—be it PPC, social media ads, or retargeting campaigns. Think big and bold with your creative content, ensuring it breaks through the noise. And remember, timing is everything; start your ads early to create hype, but save some budget for last-minute push notifications to capture those spontaneous shoppers. Mattered Tip : Use data-driven insights to identify which times and platforms garnered the most conversions last year and adjust your ad placements to double down during these peak times. Mattered Tip 3. Refresh Your Content Like It’s a New Season of Your Favorite Show Just like you wouldn’t binge-watch a show with last season’s plot twists, your customers don’t want last year’s vibes. Refresh your website and social media with new graphics, engaging videos, and interactive elements that highlight your sales. Make sure your site is optimized for mobile because, let’s face it, a lot of shopping happens from the comfort of the bed with leftover pie in hand. Creative Boost : Utilize AR or VR if possible to give users a virtual try-before-you-buy experience. It’s innovative and could be the hook that lands you that big fish (aka the undecided shopper). Creative Boost 4. Collaborate to Accumulate Why go solo when you can increase your reach with collaborations? Partner up with influencers and other brands, or even showcase user-generated content to build trust and extend your audience pool. Make these collaborations fun and engaging—think live streams, giveaways, or co-branded limited editions. Success Story : Look at how brands like GoPro and Red Bull collaborate during high-energy events. While you don’t have to jump out of a plane, think about how a partnership could add that extra adrenaline rush to your campaigns. Success Story 5. Stock Up, Follow Up, and Keep Up Inventory management can make or break your Black Friday/Cyber Monday. Stock up based on predictive analytics to avoid the dreaded ‘Out of Stock’ banner. Equally important is your follow-up—ensure your customer service is on point to handle any issues that arise. Post-event, keep the momentum going with thank-you emails, feedback surveys, or even sneak peeks at your next big event or sale. Insight : Use AI-driven tools to forecast demand more accurately, ensuring that you have just enough stock to meet customer expectations without overcommitting. Insight Yes, gearing up now for Black Friday and Cyber Monday might seem premature, but in the e-commerce arena, the early brand catches the worm—or, in this case, the sale. These strategies are your ticket to a record-breaking Black Friday and Cyber Monday. “Remember, preparation is key, but flexibility is your friend. Monitor, adapt, and react in real-time to keep your campaigns fresh and your customers engaged,” says Victor Ricci , CEO and co-founder of Mattered. If you’re preparing for the holiday rush and seeking expertise that delivers results, reach out to Mattered today. Let’s make this shopping season your most successful yet. Victor Ricci Victor Ricci

Early Birds Rule: 5 E-Commerce Moves for Black Friday Prep 

قاعدة الطيور المبكرة: 5 خطوات للتجارة الإلكترونية استعدادًا للجمعة السوداء

Правило за ранни птици: 5 стъпки за електронна търговия за подготовка за Черен петък 

La regla de los madrugadores: 5 estrategias de comercio electrónico para prepararse para el Black Friday

Early Birds Règ: 5 E-Commerce Deplasman pou Black Friday Prep 

Early Birds կանոն. 5 էլեկտրոնային առևտրի շարժում սև ուրբաթ նախապատրաստվելու համար 

早起きは三文の徳: ブラックフライデーに備える 5 つの E コマース戦略

Ерте құстардың ережесі: Қара жұмаға дайындыққа арналған 5 электрондық коммерция қозғалысы 

Early Birds Noteikums: 5 e-komercijas kustības Melnās piektdienas sagatavošanai 

Rregulli i hershëm i zogjve: 5 lëvizje të tregtisë elektronike për përgatitjen e së Premtes së Zezë 

Sheria ya Mapema ya Ndege: Hatua 5 za Biashara ya Mtandaoni kwa Maandalizi ya Ijumaa Nyeusi 

Nawu wa Tinyenyana ta le ku sunguleni: 5 wa E-Commerce Moves for Black Friday Prep 

Erta Qushlar qoidasi: Qora jumaga tayyorgarlik uchun 5 ta elektron tijorat harakati 

It can be tough for fresh e-commerce startups to compete with the big names (not to mention the millions of competitors you must contend with), but sometimes, all it takes is a little innovation to make a name for yourself and stand out from the crowd. For tech innovator and startup founder Raj Jaiswal, e-commerce success means leveraging modern technology to solve specific and significant customer problems while staying nimble in a digital market that’s always changing. To strike this balance, Raj embarked on a journey of trial and error, diverse experiences, and personal growth — gaining valuable insights from every step along the way. Learn more about the challenges he’s discovered in e-commerce entrepreneurship, how he’s blended tech acumen with business savvy, and how he’s changing the face of e-commerce with Neyon. The Challenges That Early-Stage E-Commerce Startups Face Raj knows full well that startups face a lot of challenges, especially when coming up with the right ideas, building a solid team, and knowing when to pivot. For example, about 32% of innovation failures happen because the wrong idea is chosen. Surprisingly, many entrepreneurs put too much money and effort into refining a product without checking if customers even want it or are willing to pay for it. When it comes to building a team, Raj knows that the success of any given startup depends largely on the people behind it. Even with a groundbreaking idea, any new startup will likely fail (60% of the time, no less) if it doesn’t have a strong and adaptable team to bring that idea to life. That’s because technical skills and experience aren’t the only ingredients for success — passion, a shared vision, and creativity are what truly drive a startup forward. Finally, Raj notes that an inability to pivot when things aren’t going as planned (like a change in leadership or market demand) is a sign of a rigid team. It’s one of the top reasons that startups don’t make it. But while it can be a challenge, 94% of companies that successfully pivot are more likely to keep innovating. This not only keeps their ideas fresh but also makes them more appealing to venture capitalists, boosting their chances of securing funding. To tackle these challenges, Raj is turning to artificial intelligence — and in doing so, he’s bringing efficient workflows and scalable infrastructure to modern e-commerce. The Building Blocks of Innovation: How Raj Jaiswal Learned to Blend Technical Skills with Entrepreneurship In Gujarat, India, entrepreneurship is practically in the water. Growing up there, Raj Jaiswal was surrounded by a culture that celebrates building something from scratch. On top of the local culture, his parents were both entrepreneurs, and as Raj watched them build their businesses, it sparked a love for innovation and problem-solving that paired nicely with his fascination for technology. Upon reaching adulthood, Raj decided to take a leap and move to the U.S., eager to dive into the world of tech startups. His big break came when his first startup got accepted into Brown University’s Summer B-Lab incubator. This initial experience building a startup was in the form of an on-campus delivery platform called Fetchum. It was here that Raj created real-time matching algorithms and built multi-profile app interfaces that made it easier for students to connect with local vendors and get their deliveries quickly. But Fetchum also taught him the unpredictable nature of entrepreneurship and the importance of pivoting when challenges arise. “When my co-founder at Fetchum had to step down,” Raj explains, “I unexpectedly took on the role of CEO in addition to my CTO duties, handling everything from fundraising to operations.” This experience pushed him to quickly master time management, seek mentorship, and broaden his skills beyond tech — making him a more adaptable and well-rounded leader. In his next role, Raj got a firsthand look at how crucial solid ideation is. One of his proudest achievements was his work at Circulation, a health-tech startup that modernized non-emergency medical transportation (NEMT). As one of the organization’s early engineers, Raj was instrumental in building the core technology behind the platform, including developing its scheduling and booking systems and integrating it with ride-sharing platforms like Uber and Lyft. It was through this experience that Raj learned the value of creating a solution that truly solves a customer’s problem. “It wasn’t just about building impressive tech,” he says. “It was about understanding the real needs of patients who struggled to get to medical appointments.” The success of Circulation, which led to its acquisition by ModivCare, showed him that a smart idea only works if it addresses a genuine need and if there’s a strong, adaptable team to bring it to life. Next, at GoPuff, a fast-growing delivery startup, Raj Jaiswal used his technical skills to tackle big challenges in supply chain management. Leading a team of six, he developed systems for real-time procurement enabled by real-time demand forecasting and improved how the company processed and stored large amounts of data. By leveraging complex data migration strategies to optimize these workflows, Raj saved the company 90% in supply chain data storage costs while ensuring a reliable procurement process. How Neyon Revolutionizes E-commerce Raj is now channeling his passion into his new startup, Neyon, which is set to shake up online shopping. With Neyon, he’s building an AI-powered search engine focused on the apparel industry, aiming to make shopping more intuitive, personalized, and efficient. Leveraging cutting-edge natural language processing, computer vision, and machine learning, Neyon will have a robust suite of tools like image recognition and conversational AI that understand what customers are looking for and help them find it faster. “I had an ‘aha’ moment while trying to find a specific coat online,” Raj recalls. “After 30 minutes of searching with no luck, I thought, ‘There has to be a better way.’ That frustration was the spark that led to Neyon.” With Neyon, Raj believes that AI can bridge the gap between what shoppers imagine and what they find online. It isn’t just about making shopping easier; it’s about solving a real customer problem — helping people discover the relevant and stylish clothes they truly want. While Neyon’s tech is powered by AI, Raj credits his success to the insights he’s gained throughout his journey. “I spotted this major customer pain point because my time at startups taught me to see the real impact of a problem and whether a solution can truly take off." He also credits Neyon’s ability to pivot and adapt to his team-building experience. “I’m confident Neyon can handle whatever the e-commerce market throws our way because I’ve built a team that’s not just packed with tech skills but also knows how to think creatively to solve problems.” Going Beyond Innovation With Raj Jaiswal But Raj’s vision goes beyond Neyon. As the NYC Ambassador for the Brown University Alumni Entrepreneurship Group, he mentors alumni, organizes events, and builds connections within the startup community. By sharing his experiences and guiding aspiring entrepreneurs, Raj is committed to shaping the next generation of tech innovators. “This way,” Raj says, “we can build a future where AI technology and innovation truly serve people, not just profits. That’s the core lesson startups need to remember.” Raj Jaiswal believes that true startup success comes from balancing tech innovation with essential entrepreneurship skills. His journey, shaped by the promise of AI and the pitfalls of overlooking the bigger picture, taught him the importance of mastering ideation, team building, and pivoting to revolutionize consumer tech. Want to learn more? Check out Neyon, and follow Raj on LinkedIn. It can be tough for fresh e-commerce startups to compete with the big names (not to mention the millions of competitors you must contend with), but sometimes, all it takes is a little innovation to make a name for yourself and stand out from the crowd. For tech innovator and startup founder Raj Jaiswal, e-commerce success means leveraging modern technology to solve specific and significant customer problems while staying nimble in a digital market that’s always changing. To strike this balance, Raj embarked on a journey of trial and error, diverse experiences, and personal growth — gaining valuable insights from every step along the way. Learn more about the challenges he’s discovered in e-commerce entrepreneurship, how he’s blended tech acumen with business savvy, and how he’s changing the face of e-commerce with Neyon. The Challenges That Early-Stage E-Commerce Startups Face Raj knows full well that startups face a lot of challenges, especially when coming up with the right ideas, building a solid team, and knowing when to pivot. For example, about 32% of innovation failures happen because the wrong idea is chosen. Surprisingly, many entrepreneurs put too much money and effort into refining a product without checking if customers even want it or are willing to pay for it. about 32% of innovation failures about 32% of innovation failures When it comes to building a team, Raj knows that the success of any given startup depends largely on the people behind it. Even with a groundbreaking idea, any new startup will likely fail ( 60% of the time , no less) if it doesn’t have a strong and adaptable team to bring that idea to life. That’s because technical skills and experience aren’t the only ingredients for success — passion, a shared vision, and creativity are what truly drive a startup forward. 60% of the time 60% of the time Finally, Raj notes that an inability to pivot when things aren’t going as planned (like a change in leadership or market demand) is a sign of a rigid team. It’s one of the top reasons that startups don’t make it. But while it can be a challenge, 94% of companies that successfully pivot are more likely to keep innovating. This not only keeps their ideas fresh but also makes them more appealing to venture capitalists, boosting their chances of securing funding. 94% of companies that successfully pivot 94% of companies that successfully pivot To tackle these challenges, Raj is turning to artificial intelligence — and in doing so, he’s bringing efficient workflows and scalable infrastructure to modern e-commerce. The Building Blocks of Innovation: How Raj Jaiswal Learned to Blend Technical Skills with Entrepreneurship The Building Blocks of Innovation: How Raj Jaiswal Learned to Blend Technical Skills with Entrepreneurship In Gujarat, India, entrepreneurship is practically in the water . Growing up there, Raj Jaiswal was surrounded by a culture that celebrates building something from scratch. On top of the local culture, his parents were both entrepreneurs, and as Raj watched them build their businesses, it sparked a love for innovation and problem-solving that paired nicely with his fascination for technology. entrepreneurship is practically in the water entrepreneurship is practically in the water Upon reaching adulthood, Raj decided to take a leap and move to the U.S., eager to dive into the world of tech startups. His big break came when his first startup got accepted into Brown University’s Summer B-Lab incubator. This initial experience building a startup was in the form of an on-campus delivery platform called Fetchum. It was here that Raj created real-time matching algorithms and built multi-profile app interfaces that made it easier for students to connect with local vendors and get their deliveries quickly. But Fetchum also taught him the unpredictable nature of entrepreneurship and the importance of pivoting when challenges arise. “When my co-founder at Fetchum had to step down,” Raj explains, “I unexpectedly took on the role of CEO in addition to my CTO duties, handling everything from fundraising to operations.” This experience pushed him to quickly master time management, seek mentorship, and broaden his skills beyond tech — making him a more adaptable and well-rounded leader. In his next role, Raj got a firsthand look at how crucial solid ideation is. One of his proudest achievements was his work at Circulation, a health-tech startup that modernized non-emergency medical transportation (NEMT). As one of the organization’s early engineers, Raj was instrumental in building the core technology behind the platform, including developing its scheduling and booking systems and integrating it with ride-sharing platforms like Uber and Lyft. It was through this experience that Raj learned the value of creating a solution that truly solves a customer’s problem. “It wasn’t just about building impressive tech,” he says. “It was about understanding the real needs of patients who struggled to get to medical appointments.” The success of Circulation, which led to its acquisition by ModivCare, showed him that a smart idea only works if it addresses a genuine need and if there’s a strong, adaptable team to bring it to life. Next, at GoPuff, a fast-growing delivery startup, Raj Jaiswal used his technical skills to tackle big challenges in supply chain management. Leading a team of six, he developed systems for real-time procurement enabled by real-time demand forecasting and improved how the company processed and stored large amounts of data. By leveraging complex data migration strategies to optimize these workflows, Raj saved the company 90% in supply chain data storage costs while ensuring a reliable procurement process. How Neyon Revolutionizes E-commerce How Neyon Revolutionizes E-commerce Raj is now channeling his passion into his new startup, Neyon, which is set to shake up online shopping. With Neyon, he’s building an AI-powered search engine focused on the apparel industry, aiming to make shopping more intuitive, personalized, and efficient. Leveraging cutting-edge natural language processing, computer vision, and machine learning, Neyon will have a robust suite of tools like image recognition and conversational AI that understand what customers are looking for and help them find it faster. “I had an ‘aha’ moment while trying to find a specific coat online,” Raj recalls. “After 30 minutes of searching with no luck, I thought, ‘There has to be a better way.’ That frustration was the spark that led to Neyon.” With Neyon, Raj believes that AI can bridge the gap between what shoppers imagine and what they find online. It isn’t just about making shopping easier; it’s about solving a real customer problem — helping people discover the relevant and stylish clothes they truly want. While Neyon’s tech is powered by AI, Raj credits his success to the insights he’s gained throughout his journey. “I spotted this major customer pain point because my time at startups taught me to see the real impact of a problem and whether a solution can truly take off." He also credits Neyon’s ability to pivot and adapt to his team-building experience. “I’m confident Neyon can handle whatever the e-commerce market throws our way because I’ve built a team that’s not just packed with tech skills but also knows how to think creatively to solve problems.” Going Beyond Innovation With Raj Jaiswal Going Beyond Innovation With Raj Jaiswal But Raj’s vision goes beyond Neyon. As the NYC Ambassador for the Brown University Alumni Entrepreneurship Group, he mentors alumni, organizes events, and builds connections within the startup community. By sharing his experiences and guiding aspiring entrepreneurs, Raj is committed to shaping the next generation of tech innovators. “This way,” Raj says, “we can build a future where AI technology and innovation truly serve people, not just profits. That’s the core lesson startups need to remember.” Raj Jaiswal believes that true startup success comes from balancing tech innovation with essential entrepreneurship skills. His journey, shaped by the promise of AI and the pitfalls of overlooking the bigger picture, taught him the importance of mastering ideation, team building, and pivoting to revolutionize consumer tech. Want to learn more? Check out Neyon , and follow Raj on LinkedIn . Neyon Neyon LinkedIn LinkedIn

From Campus Delivery to E-Commerce Visionary: Raj Jaiswal’s Journey in Revolutionizing Consumer Tech

Od doručování do kampusu k vizionáři elektronického obchodu: Cesta Raje Jaiswala v revoluční spotřebitelské technologii

De la entrega en el campus a un visionario del comercio electrónico: el viaje de Raj Jaiswal para revolucionar la tecnología de consumo

Campuseko entregatik merkataritza elektronikoaren ikuskarira: Raj Jaiswal-en bidaia kontsumitzaileen teknologia iraultzeko

از تحویل دانشگاه تا تجارت الکترونیک چشم انداز: سفر راج جیسوال در انقلابی کردن فناوری مصرف کننده

Az egyetemi kézbesítéstől az e-kereskedelmi látnokig: Raj Jaiswal utazása a forradalmasító fogyasztói technológiában

キャンパスデリバリーから電子商取引の先駆者へ: 消費者向けテクノロジーを革新する Raj Jaiswal の旅

ពីការចែកចាយសាខាទៅកាន់ E-Commerce Visionary: ដំណើររបស់ Raj Jaiswal ក្នុងបដិវត្តន៍បច្ចេកវិទ្យាអ្នកប្រើប្រាស់

Kobanda na Livraison ya Campus tii na Visionnaire ya E-Commerce: Mobembo ya Raj Jaiswal na Révolutionnement ya Tech ya Consommateur

Avy amin'ny fandefasana Campus mankany amin'ny E-Commerce Visionary: Ny dian'i Raj Jaiswal amin'ny fanavaozana ny teknolojia mpanjifa

Campus quymanta E-Commerce Visionario kaqman: Raj Jaiswalpa puriynin Revolucionamiento Consumer Tech kaqpi

Од испоруке кампуса до визионара е-трговине: путовање Рај Јаисвала у револуционисању потрошачке технологије

Ku suka eka ku Nyikiwa ka Khamphasi ku ya eka E-Commerce Visionary: Raj Jaiswal’s Journey in Revolutionizing Consumer Tech

Social media has become an essential marketing initiative for businesses looking to enhance their online presence and drive sales. One of the most effective strategies that comes out of this trend is social commerce, which integrates shopping experiences directly into social media platforms. This approach simplifies the buying process and offers a seamless experience for customers, leading to higher engagement and increased sales. What is Social Commerce? Social commerce refers to the practice of selling products directly through social media platforms. This method allows users to browse, share, and purchase items without leaving the app they are using. Features such as in-app checkout, shoppable posts, and direct links make the buying process more straightforward and convenient. The Growth and Impact of Social Commerce Platforms like Instagram, Facebook, TikTok, and Pinterest offer immersive experiences that lead to impulse buys and reduced friction in the customer journey. According to Slickdeals, the average person spends $314 each month on impulse purchases. By embedding commerce into social media, brands can provide a smooth shopping experience, minimizing the steps from product discovery to purchase. In 2023, social commerce generated an estimated $517 billion in revenue worldwide. With an expected annual growth rate of 13.7% from 2023 to 2028, revenues are forecasted to exceed one trillion dollars by 2028. Social Commerce Platform Overview Instagram Instagram is one of the most effective channels for social commerce, with one-third of its 2.35 billion monthly active users engaging in social shopping. Imagine scrolling through Instagram, spotting the perfect pair of shoes, adding them to your cart, and purchasing them without leaving the app. Instagram Features for Social Commerce Shoppable Posts and Stories: Use product tags in images and videos across feeds, reels, and stories, allowing users to tap on tags and learn more.
Instagram Live Shopping: Engage with customers and sell products in real-time during live broadcasts, tagging products for purchase directly from the video.
In-App Checkout: Offer a seamless purchase process, enabling customers to select products and complete transactions without leaving Instagram. Facebook In 2022, 63.5 million people engaged in social shopping on Facebook, with this figure expected to reach 67.8 million by the end of 2024. Facebook Features for Social Commerce Facebook Shops: Create customizable online stores accessible on both Facebook and Instagram, offering a seamless mobile-first shopping experience.
Facebook Marketplace: Buy and sell items directly without setting up a dedicated store.
Facebook Live Shopping: Similar to Instagram Live Shopping, allowing real-time engagement and purchases during live broadcasts. TikTok TikTok is rapidly becoming a significant player in social commerce, with 35 million US users engaging in it. This number is expected to reach 40 million by 2026. TikTok Features for Social Commerce Video Shopping Ads: Highlight products in in-feed video ads displayed on the ForYou page.
Catalog Listing Ads: Use static images pulled directly from your product catalog.
Live Shopping Ads: Allow users to watch live videos and buy products directly from e-commerce platforms. Pinterest Pinterest is uniquely suited for social commerce, with one-third of its users having an annual income of over $100k. Pinterest Features for Social Commerce Shopping Ads: Show details like pricing, product availability, and reviews.
Collection Ads: Use slideshows and video-like content to help people shop for similar products.
Live Shopping: Pinterest TV features live, shoppable videos focused on various topics like food, fashion, and beauty. Best Practices for Maximizing Sales Using Social Commerce and Automation Connect Your Store to Social Platforms Synchronize your product catalog with social platforms like Facebook and Instagram using built-in features or third-party apps like Shopify, WooCommerce, and BigCommerce. For platforms without direct integrations, consider using custom integrations. Optimize Your Social Commerce Use high-quality visuals and videos to showcase your products. Write compelling product descriptions that highlight benefits and use strong calls-to-action (CTAs) like "Shop Now," "Learn More," or "Get Yours Today." Keep Your Branding Consistent Across Channels Maintain consistent branding across all social commerce platforms. This includes logos, colors, typography, messaging, and tone. Create a brand identity guide for your team to reference when creating content. Tap Into Customer Reviews and User-Generated Content (UGC) Encourage customers to share their experiences and photos of your products. Highlight positive feedback on your social media profiles and product listings to show real-life examples. Use Contests, Giveaways, and Interactive Content Run contests and giveaways to drive engagement. Encourage your audience to like, comment, share, or tag others in your posts. Offer discounts or freebies to boost participation. Host Live Shopping Events Host live shopping events across social channels to encourage real-time interactions. These events can increase average order value by up to 30% compared to other e-commerce channels. Tips for Success: Plan your content with engaging product demos, Q&A sessions, and special offers.
Promote your event through social media, email, and other channels.
Collaborate with influencers to reach a wider audience.
Optimize for mobile to ensure accessibility and visual appeal.
Track and analyze key metrics to measure success and identify areas for improvement. Engage with Your Customers Actively engage with your customers by commenting on posts, replying to comments on your own posts and ads, and answering direct messages. Address negative reviews privately to improve and recover customer relationships. Invest in Paid Ads and Retargeting Create paid ads to drive traffic to your online store, expand product visibility, and boost conversions. Use an e-commerce marketing platform to retarget potential customers who have abandoned their carts or exclude those who have already purchased. Create AI Chatbots Use AI chatbots to display product recommendations and enhance customer service. These chatbots boost sales by engaging customers, offering personalized recommendations, and recovering abandoned carts. Utilize a Social Publishing Tool Automate your social media posting across all channels using a social publishing and scheduling platform. Integration with Canva allows you to create various graphics and schedule them ahead of time. Partner with Influencers Identify influencers who align with your brand values and target audience. Encourage them to create relatable content showcasing your products. Use tracking links, discount codes, or affiliate programs to attribute sales to specific influencers. Set KPIs like click-through rates, conversions, and sales to evaluate the effectiveness of influencer campaigns. Brands Excelling in Social Commerce Sephora Sephora uses shoppable posts and stories with product tags and descriptions, partners with influencers, and offers a chatbot for personalized recommendations and purchases within Facebook Messenger. Nike Nike showcases products through Facebook and Instagram Shops, allowing users to browse and purchase items directly within the apps. Milk Bar Milk Bar combines visual appeal with e-commerce functionality, sharing engaging photos on Instagram and enabling direct purchases through the platform's storefront. Eventbrite Eventbrite promotes events and sells tickets directly through Facebook, offering a seamless ticket-purchasing experience. Booking.com Uses a chatbot on Facebook Messenger to assist users in finding and booking accommodations, providing a personalized experience. Charlotte Tilbury Created a digital storefront using VR, offering a "Shop with Friends" feature and hosting live shopping events on TikTok. Conclusion Social commerce is changing the way brands interact with customers and drive sales. By tapping into the unique features of social media platforms, optimizing content, and engaging with customers, businesses can create a seamless and engaging shopping experience. Implementing these best practices and learning from successful brands can help you maximize your sales and stay ahead in the competitive landscape of social commerce. Social media has become an essential marketing initiative for businesses looking to enhance their online presence and drive sales. One of the most effective strategies that comes out of this trend is social commerce, which integrates shopping experiences directly into social media platforms. This approach simplifies the buying process and offers a seamless experience for customers, leading to higher engagement and increased sales. What is Social Commerce? Social commerce refers to the practice of selling products directly through social media platforms. This method allows users to browse, share, and purchase items without leaving the app they are using. Features such as in-app checkout, shoppable posts, and direct links make the buying process more straightforward and convenient. The Growth and Impact of Social Commerce Platforms like Instagram, Facebook, TikTok, and Pinterest offer immersive experiences that lead to impulse buys and reduced friction in the customer journey. According to Slickdeals , the average person spends $314 each month on impulse purchases. By embedding commerce into social media, brands can provide a smooth shopping experience, minimizing the steps from product discovery to purchase. Slickdeals Slickdeals In 2023, social commerce generated an estimated $517 billion in revenue worldwide. With an expected annual growth rate of 13.7% from 2023 to 2028, revenues are forecasted to exceed one trillion dollars by 2028. Social Commerce Platform Overview Instagram Instagram is one of the most effective channels for social commerce, with one-third of its 2.35 billion monthly active users engaging in social shopping. Imagine scrolling through Instagram, spotting the perfect pair of shoes, adding them to your cart, and purchasing them without leaving the app. one-third one-third Instagram Features for Social Commerce Shoppable Posts and Stories: Use product tags in images and videos across feeds, reels, and stories, allowing users to tap on tags and learn more. Instagram Live Shopping: Engage with customers and sell products in real-time during live broadcasts, tagging products for purchase directly from the video. In-App Checkout: Offer a seamless purchase process, enabling customers to select products and complete transactions without leaving Instagram. Shoppable Posts and Stories: Use product tags in images and videos across feeds, reels, and stories, allowing users to tap on tags and learn more. Instagram Live Shopping: Engage with customers and sell products in real-time during live broadcasts, tagging products for purchase directly from the video. In-App Checkout: Offer a seamless purchase process, enabling customers to select products and complete transactions without leaving Instagram. Facebook In 2022, 63.5 million people engaged in social shopping on Facebook, with this figure expected to reach 67.8 million by the end of 2024. 63.5 million 63.5 million Facebook Features for Social Commerce Facebook Shops: Create customizable online stores accessible on both Facebook and Instagram, offering a seamless mobile-first shopping experience. Facebook Marketplace: Buy and sell items directly without setting up a dedicated store. Facebook Live Shopping: Similar to Instagram Live Shopping, allowing real-time engagement and purchases during live broadcasts. Facebook Shops: Create customizable online stores accessible on both Facebook and Instagram, offering a seamless mobile-first shopping experience. Facebook Marketplace: Buy and sell items directly without setting up a dedicated store. Facebook Live Shopping: Similar to Instagram Live Shopping, allowing real-time engagement and purchases during live broadcasts. TikTok TikTok is rapidly becoming a significant player in social commerce, with 35 million US users engaging in it. This number is expected to reach 40 million by 2026. 35 million 35 million TikTok Features for Social Commerce Video Shopping Ads: Highlight products in in-feed video ads displayed on the ForYou page. Catalog Listing Ads: Use static images pulled directly from your product catalog. Live Shopping Ads: Allow users to watch live videos and buy products directly from e-commerce platforms. Video Shopping Ads: Highlight products in in-feed video ads displayed on the ForYou page. Catalog Listing Ads: Use static images pulled directly from your product catalog. Live Shopping Ads: Allow users to watch live videos and buy products directly from e-commerce platforms. Pinterest Pinterest is uniquely suited for social commerce, with one-third of its users having an annual income of over $100k. Pinterest Features for Social Commerce Shopping Ads: Show details like pricing, product availability, and reviews. Collection Ads: Use slideshows and video-like content to help people shop for similar products. Live Shopping: Pinterest TV features live, shoppable videos focused on various topics like food, fashion, and beauty. Shopping Ads: Show details like pricing, product availability, and reviews. Collection Ads: Use slideshows and video-like content to help people shop for similar products. Live Shopping: Pinterest TV features live, shoppable videos focused on various topics like food, fashion, and beauty. Best Practices for Maximizing Sales Using Social Commerce and Automation Connect Your Store to Social Platforms Synchronize your product catalog with social platforms like Facebook and Instagram using built-in features or third-party apps like Shopify, WooCommerce, and BigCommerce. For platforms without direct integrations, consider using custom integrations. Optimize Your Social Commerce Use high-quality visuals and videos to showcase your products. Write compelling product descriptions that highlight benefits and use strong calls-to-action (CTAs) like "Shop Now," "Learn More," or "Get Yours Today." Keep Your Branding Consistent Across Channels Maintain consistent branding across all social commerce platforms. This includes logos, colors, typography, messaging, and tone. Create a brand identity guide for your team to reference when creating content. Tap Into Customer Reviews and User-Generated Content (UGC) Encourage customers to share their experiences and photos of your products. Highlight positive feedback on your social media profiles and product listings to show real-life examples. Use Contests, Giveaways, and Interactive Content Run contests and giveaways to drive engagement. Encourage your audience to like, comment, share, or tag others in your posts. Offer discounts or freebies to boost participation. Host Live Shopping Events Host live shopping events across social channels to encourage real-time interactions. These events can increase average order value by up to 30% compared to other e-commerce channels. up to 30% up to 30% Tips for Success : Tips for Success Plan your content with engaging product demos, Q&A sessions, and special offers. Promote your event through social media, email, and other channels. Collaborate with influencers to reach a wider audience. Optimize for mobile to ensure accessibility and visual appeal. Track and analyze key metrics to measure success and identify areas for improvement. Plan your content with engaging product demos, Q&A sessions, and special offers. Promote your event through social media, email, and other channels. Collaborate with influencers to reach a wider audience. Optimize for mobile to ensure accessibility and visual appeal. Track and analyze key metrics to measure success and identify areas for improvement. key metrics Engage with Your Customers Actively engage with your customers by commenting on posts, replying to comments on your own posts and ads, and answering direct messages. Address negative reviews privately to improve and recover customer relationships. Invest in Paid Ads and Retargeting Create paid ads to drive traffic to your online store, expand product visibility, and boost conversions. Use an e-commerce marketing platform to retarget potential customers who have abandoned their carts or exclude those who have already purchased. Create AI Chatbots Use AI chatbots to display product recommendations and enhance customer service. These chatbots boost sales by engaging customers, offering personalized recommendations, and recovering abandoned carts. Utilize a Social Publishing Tool Automate your social media posting across all channels using a social publishing and scheduling platform. Integration with Canva allows you to create various graphics and schedule them ahead of time. Partner with Influencers Identify influencers who align with your brand values and target audience. Encourage them to create relatable content showcasing your products. Use tracking links, discount codes, or affiliate programs to attribute sales to specific influencers. Set KPIs like click-through rates, conversions, and sales to evaluate the effectiveness of influencer campaigns. Brands Excelling in Social Commerce Sephora Sephora uses shoppable posts and stories with product tags and descriptions, partners with influencers, and offers a chatbot for personalized recommendations and purchases within Facebook Messenger. Nike Nike showcases products through Facebook and Instagram Shops, allowing users to browse and purchase items directly within the apps. Milk Bar Milk Bar combines visual appeal with e-commerce functionality, sharing engaging photos on Instagram and enabling direct purchases through the platform's storefront. Eventbrite Eventbrite promotes events and sells tickets directly through Facebook, offering a seamless ticket-purchasing experience. Booking.com Uses a chatbot on Facebook Messenger to assist users in finding and booking accommodations, providing a personalized experience. Charlotte Tilbury Created a digital storefront using VR, offering a "Shop with Friends" feature and hosting live shopping events on TikTok. Conclusion Conclusion Social commerce is changing the way brands interact with customers and drive sales. By tapping into the unique features of social media platforms, optimizing content, and engaging with customers, businesses can create a seamless and engaging shopping experience. Implementing these best practices and learning from successful brands can help you maximize your sales and stay ahead in the competitive landscape of social commerce.

11 Simple Ways to Boost Your Sales Using Social Commerce 

সামাজিক বাণিজ্য ব্যবহার করে আপনার বিক্রয় বৃদ্ধির 11টি সহজ উপায় 

11 einfache Möglichkeiten, Ihren Umsatz durch Social Commerce zu steigern

11 formas sencillas de impulsar sus ventas mediante el comercio social 

11 façons simples d'augmenter vos ventes grâce au commerce social 

सोशल कॉमर्स का उपयोग करके अपनी बिक्री बढ़ाने के 11 सरल तरीके

ソーシャルコマースを活用して売上を伸ばす11の簡単な方法

소셜 커머스를 사용하여 매출을 늘리는 11가지 간단한 방법 

11 maneiras simples de aumentar suas vendas usando o comércio social 

11 простых способов увеличить продажи с помощью социальной коммерции 

Sosyal Ticareti Kullanarak Satışlarınızı Artırmanın 11 Basit Yolu 

11 cách đơn giản để tăng doanh số bán hàng của bạn bằng thương mại xã hội 

利用社交商务提高销量的 11 种简单方法

The big annual Bitcoin conference, modestly named “The Bitcoin Conference,” will kick off in a few hours in Nashville, Tennessee. The pseudo-Bitcoiners organizing this conference want you to believe this is where the signal for the Bitcoin revolution lies. These pseudo-Bitcoiners are selling this meeting as the place to be if you're a true Bitcoiner. They have every interest in making you believe this when you quickly look at the prices offered to attend this conference: Three packages are available. The first, which already costs $699, or ~1,087,585 sats, only gives you access to the last two days of the Bitcoin Conference. The second gives you access to all three days but already costs $3,999, or ~6,222,107 sats. Oh yes, at that price, you also get access to the Bitcoin 2024 mobile application. What a bargain! But be warned, if you want to attend this not-to-be-missed conference (according to the pseudo-Bitcoiners who are organizing it) in VIP mode, you'll have to pay $21,000, or ~32,674,231 sats. At this price, you'll have access to exclusive sessions such as “Intimate Whale-Only content sessions backstage with top speakers.” Those who have paid $3,999 do not have access to these sessions. The madness doesn't stop there, as an exclusive event featuring Donald Trump Jr. could be on the program for an additional $3,000! I thought Bitcoin was a revolution for the people by the people, but reading these prices, I'm starting to have my doubts about these pseudo-Bitcoiners who only seem to want one thing: your money. The madness continues when we turn our attention to the star of this year's Bitcoin Conference, Donald Trump himself. Formerly a fierce opponent of Bitcoin since he wanted it banned when he was in the White House for his first term, Donald Trump became a Bitcoin supporter at the beginning of 2024. The reason? Donald Trump realized that he had votes to win by making this 180-degree turn, but also, and above all, a lot of money to make! It's no coincidence that Donald Trump has accepted Bitcoin donations for his campaign, as well as donations in Sh*tcoins. With Donald Trump, it's all about getting more money. The fact that Donald Trump accepts Sh*tcoins donations in addition to Bitcoin donations didn't seem to bother anyone among the organizers and participants of the Bitcoin Conference. In the country of the blind, the one-eyed man is king. Donald Trump is expected to be like a messiah at the Bitcoin Conference. Organizers have only one dream: that Donald Trump will use the occasion to announce that he intends to make Bitcoin America's strategic reserve asset. Some are even dreaming of Donald Trump announcing that he intends to use Bitcoin to back the American dollar. If you think about it, would this be desirable for the Bitcoin revolution? Why do we need to keep the US dollar system when we could use Bitcoin, which is a superior alternative monetary system? An exchange rate was adopted with gold because paper money is more efficient across space and scales compared to the cumbersome physical properties of gold. Bitcoin solves all these problems. So, there's no need to go down this road because countries don't need a fixed exchange rate to trade in Bitcoin. A fixed exchange rate would run counter to what the Bitcoin system is trying to achieve, as it would force us to trust governments and central bankers not to manipulate the exchange rate. In short, it would lead to the centralization of money. But with Bitcoin, we want to take this power away from governments and central bankers because we've understood this for a very long time. It's out of the question for central authorities to attempt to control a decentralized currency like Bitcoin. Bitcoin doesn't need state recognition as a legal tender. Bitcoin is, in essence, legal tender! Legal tender is a fiat tactic used to reinforce the monopoly of governments and central bankers over currencies. I close this parenthesis to take another look at Donald Trump's appearance at the Bitcoin Conference. Determined to squeeze as much money as possible out of the Bitcoiners who have come to admire him, Donald Trump is offering “a VIP reception, a round-table discussion” and “a photo opportunity with President Donald Trump” as part of the conference. Donald Trump's supreme generosity will cost you $844,600! If you don't have nearly a million dollars to waste, you can still take a photo with Donald Trump at this VIP reception for $60,000. Wondering why the $844,600 price tag? After all, Donald Trump could have reached the million mark while he was at it. In reality, the limit is set by campaign finance laws by integrating donations to Donald Trump's campaign and donations to the Republican National Committee. As you can see, I'm not a fan of this Bitcoin Conference, which is an event disconnected from the core values of the Bitcoin revolution. The conference organizers present this as an event promoting freedom and freedom money, but that's a blatant lie. Bitcoin is a revolution of the people, supported by the people. This type of conference is nothing but money thrown out the window by pseudo-Bitcoiners who are still clinging to the fiat system and looking to squeeze always more weak money out of those who let themselves be blinded by their influencing side. The real signal of the Bitcoin revolution will not be in Nashville alongside Donald Trump, who will be looking to make the most money out of such an event when he has nothing to do with Bitcoin. Similarly, doubts about Michael J. Saylor's true understanding of Bitcoin's ultimate purpose are growing stronger as he continues to play into the hands of BlackRock and the other financial giants by repeating over and over again that Bitcoin as a means of payment is a distraction. BlackRock's secret plan for total control continues to unfold bit by bit, and there's no doubt that whichever candidate succeeds Joe Biden in the White House in January 2025, that plan will continue to unfold. The best vote in 2024 and beyond remains Bitcoin, but certainly not by wasting your hard-earned money when you can keep it safe within the world's most secure decentralized network to use it in the future for things that are genuinely useful to you and your family. Before concluding, keep this tweet in mind: Most importantly, the fact that this tweet really launched the regulatory hostilities against Bitcoin and cryptocurrencies in America, as a few days after this tweet, Treasury Secretary Steven Mnuchin delivered this speech: To read the full speech, click here: https://home.treasury.gov/news/press-releases/sm731 Feel free to tell me in the comments what you think of this Bitcoin Conference and whether you think wasting your hard-earned money on feeding politicians like Donald Trump and these pseudo-Bitcoiners is something you think is appropriate. The big annual Bitcoin conference, modestly named “The Bitcoin Conference,” will kick off in a few hours in Nashville, Tennessee. The pseudo-Bitcoiners organizing this conference want you to believe this is where the signal for the Bitcoin revolution lies. These pseudo-Bitcoiners are selling this meeting as the place to be if you're a true Bitcoiner. They have every interest in making you believe this when you quickly look at the prices offered to attend this conference: Three packages are available. The first, which already costs $699, or ~1,087,585 sats, only gives you access to the last two days of the Bitcoin Conference. The second gives you access to all three days but already costs $3,999, or ~6,222,107 sats. Oh yes, at that price, you also get access to the Bitcoin 2024 mobile application. What a bargain! But be warned, if you want to attend this not-to-be-missed conference (according to the pseudo-Bitcoiners who are organizing it) in VIP mode, you'll have to pay $21,000, or ~32,674,231 sats. At this price, you'll have access to exclusive sessions such as “Intimate Whale-Only content sessions backstage with top speakers.” Those who have paid $3,999 do not have access to these sessions. The madness doesn't stop there, as an exclusive event featuring Donald Trump Jr. could be on the program for an additional $3,000! I thought Bitcoin was a revolution for the people by the people, but reading these prices, I'm starting to have my doubts about these pseudo-Bitcoiners who only seem to want one thing: your money. The madness continues when we turn our attention to the star of this year's Bitcoin Conference, Donald Trump himself. Formerly a fierce opponent of Bitcoin since he wanted it banned when he was in the White House for his first term, Donald Trump became a Bitcoin supporter at the beginning of 2024. The reason? Donald Trump realized that he had votes to win by making this 180-degree turn, but also, and above all, a lot of money to make! It's no coincidence that Donald Trump has accepted Bitcoin donations for his campaign, as well as donations in Sh*tcoins. With Donald Trump, it's all about getting more money. The fact that Donald Trump accepts Sh*tcoins donations in addition to Bitcoin donations didn't seem to bother anyone among the organizers and participants of the Bitcoin Conference. In the country of the blind, the one-eyed man is king. Donald Trump is expected to be like a messiah at the Bitcoin Conference. Organizers have only one dream: that Donald Trump will use the occasion to announce that he intends to make Bitcoin America's strategic reserve asset. Some are even dreaming of Donald Trump announcing that he intends to use Bitcoin to back the American dollar. If you think about it, would this be desirable for the Bitcoin revolution? Why do we need to keep the US dollar system when we could use Bitcoin, which is a superior alternative monetary system? Why do we need to keep the US dollar system when we could use Bitcoin, which is a superior alternative monetary system? An exchange rate was adopted with gold because paper money is more efficient across space and scales compared to the cumbersome physical properties of gold. Bitcoin solves all these problems. So, there's no need to go down this road because countries don't need a fixed exchange rate to trade in Bitcoin. A fixed exchange rate would run counter to what the Bitcoin system is trying to achieve, as it would force us to trust governments and central bankers not to manipulate the exchange rate. In short, it would lead to the centralization of money. But with Bitcoin, we want to take this power away from governments and central bankers because we've understood this for a very long time. It's out of the question for central authorities to attempt to control a decentralized currency like Bitcoin. Bitcoin doesn't need state recognition as a legal tender. Bitcoin is, in essence, legal tender! Legal tender is a fiat tactic used to reinforce the monopoly of governments and central bankers over currencies. Bitcoin doesn't need state recognition as a legal tender. Bitcoin is, in essence, legal tender! I close this parenthesis to take another look at Donald Trump's appearance at the Bitcoin Conference. Determined to squeeze as much money as possible out of the Bitcoiners who have come to admire him, Donald Trump is offering “a VIP reception, a round-table discussion” and “a photo opportunity with President Donald Trump” as part of the conference. Donald Trump's supreme generosity will cost you $844,600! If you don't have nearly a million dollars to waste, you can still take a photo with Donald Trump at this VIP reception for $60,000. Wondering why the $844,600 price tag? After all, Donald Trump could have reached the million mark while he was at it. In reality, the limit is set by campaign finance laws by integrating donations to Donald Trump's campaign and donations to the Republican National Committee. Wondering why the $844,600 price tag? As you can see, I'm not a fan of this Bitcoin Conference, which is an event disconnected from the core values of the Bitcoin revolution. The conference organizers present this as an event promoting freedom and freedom money, but that's a blatant lie. Bitcoin is a revolution of the people, supported by the people. This type of conference is nothing but money thrown out the window by pseudo-Bitcoiners who are still clinging to the fiat system and looking to squeeze always more weak money out of those who let themselves be blinded by their influencing side. The real signal of the Bitcoin revolution will not be in Nashville alongside Donald Trump, who will be looking to make the most money out of such an event when he has nothing to do with Bitcoin. Similarly, doubts about Michael J. Saylor's true understanding of Bitcoin's ultimate purpose are growing stronger as he continues to play into the hands of BlackRock and the other financial giants by repeating over and over again that Bitcoin as a means of payment is a distraction. doubts about Michael J. Saylor's true understanding of Bitcoin's ultimate purpose are growing stronger doubts about Michael J. Saylor's true understanding of Bitcoin's ultimate purpose are growing stronger doubts about Michael J. Saylor's true understanding of Bitcoin's ultimate purpose are growing stronger BlackRock's secret plan for total control continues to unfold bit by bit , and there's no doubt that whichever candidate succeeds Joe Biden in the White House in January 2025, that plan will continue to unfold. BlackRock's secret plan for total control continues to unfold bit by bit BlackRock's secret plan for total control continues to unfold bit by bit BlackRock's secret plan for total control continues to unfold bit by bit The best vote in 2024 and beyond remains Bitcoin, but certainly not by wasting your hard-earned money when you can keep it safe within the world's most secure decentralized network to use it in the future for things that are genuinely useful to you and your family. The best vote in 2024 and beyond remains Bitcoin, The best vote in 2024 and beyond remains Bitcoin, The best vote in 2024 and beyond remains Bitcoin, Before concluding, keep this tweet in mind: Most importantly, the fact that this tweet really launched the regulatory hostilities against Bitcoin and cryptocurrencies in America, as a few days after this tweet, Treasury Secretary Steven Mnuchin delivered this speech: To read the full speech, click here: https://home.treasury.gov/news/press-releases/sm731 https://home.treasury.gov/news/press-releases/sm731 https://home.treasury.gov/news/press-releases/sm731 https://home.treasury.gov/news/press-releases/sm731 Feel free to tell me in the comments what you think of this Bitcoin Conference and whether you think wasting your hard-earned money on feeding politicians like Donald Trump and these pseudo-Bitcoiners is something you think is appropriate.

Bitcoin Conference 2024: A Critical Look at Commercialization and Political Influences

The digital world is changing, and e-commerce is leading this change. In a few years, you could be walking around a virtual shopping center, checking out all your favorite brands – trying on clothes on your avatar, and earning rewards for browsing. This isn’t sci-fi: it’s the future of shopping in the metaverse. Statista predicts that spending in this space will jump from $30.6bn in 2024 to $210.3bn by 2030, driven by artificial intelligence (AI). By the end of this decade, there could be 1.3 billion people regularly shopping in virtual worlds. In this article, we’ll look at how AI is changing metaverse shopping – and everything from finding products to engaging customers. The Rise of Metaverse Shopping From crowded aisles to endless scrolling through product pages online, our shopping habits have come a long way. E-commerce changed retail; now the metaverse is taking things up another level. Historical Context: **1968:**The movie 2001: A Space Odyssey showed early ideas of immersive digital experiences.1973:Maze War, the first virtual world, let users interact in a digital environment, setting the stage for future virtual worlds.1992: Sci-fi writer Neal Stephenson coined the term “metaverse” in his novel Snow Crash, describing a fully immersive virtual reality. 2009: The Introduction of blockchain technology with Bitcoin laid the foundation for digital ownership and transactions, a crucial part of the metaverse economy. Key Milestones in Metaverse Development: 2012: Oculus raised $2.5 million for its VR headset, a big step towards consumer-accessible VR. Facebook bought Oculus in 2014. 2016: Oculus releases the Rift, the first widely available VR headset, bringing immersive experiences closer to reality. 2020: Over 5 million VR and AR headsets are shipped annually, showing growing consumer interest in immersive technology. 2021: Facebook rebrands as Meta, investing $10 billion and hiring 10,000 people in Europe to develop the metaverse. AI's Transformative Impact on the Shopping Experience Artificial Intelligence (AI) has more to give than self-driving vehicles or virtual assistants. It is transforming the metaverse shopping experience into something personal, efficient, and fun. Here’s how: Your Virtual Shopping Assistant Your unique preferences are understood by AI through analysis of your purchase behavior, browsing history, and even social media engagements. Mallconomy for example can offer personalized product recommendations that guide you towards items that you will most likely love. See it Before You Buy It With virtual try-on tools powered by AI, you can try clothes on your avatar or place furniture in your digital space to see how it looks and fits. Behind the Scenes Efficiency SRetailers are helped with demand predictions, hence products being made available when customers need them most at their desired locations resulting in reduced stock outs coupled with quicker deliveries. Shopping as an Adventure Engagement forms within the metaverse also get powered by artificial intelligence that is new as well as exciting. Some examples include the “Browse To Earn” model endorsed by different brands where users’ time spent onsite attracts rewards for them. Here's a quick comparison of traditional vs. AI-powered shopping: Feature

Traditional Shopping

AI-Powered Shopping in the Metaverse



Recommendations

Limited, often generic

Personalized based on individual preferences



Try-ons

Physical fitting rooms only

Virtual try-on and styling options



Customer service

Limited hours, potential wait times

24/7 support from chatbots/virtual assistants



Inventory management

Less efficient, potential for stockouts

AI-optimized for better availability



Engagement

Primarily transactional

Gamified, interactive experiences Mallconomy: A Case Study in AI-Powered Metaverse Shopping Mallconomy is an example of the growing field of AI-powered metaverse shopping. It’s a virtual space where users can shop, enjoy entertainment, and socialize with other users. The “Browse-to-earn” model which is one of the key features of Mallconomy, uses AI to reward users for exploring and shopping within the virtual mall. AI-Powered Features Mallconomy leverages AI in several key areas: Personalized Recommendations: Mallconomy analyzes customer data like browsing habits or purchase history through artificial intelligence systems. Using this data the platform suggests items most relevant to each user on their platform based on their interests, making shopping more entertaining for them. ChatGPT-Powered Avatars: Sales assistants become intelligent thanks to Mallconomy’s integration with Ready Player Me avatars which are supported by ChatGPT too. This makes it possible for the round-the-clock support service to answer any questions about products or help with choosing and buying things. Browse-to-Earn Model: Mallconomy also has a gamified system called “Browse-to-Earn” which rewards users with $WOOT tokens for looking through different categories as well as purchasing goods. Community-Driven Commerce and NFTs The goal behind Mallconomy was community building and creative empowerment. To achieve this, artists can display their work on its marketplace. In this way, they can earn money when people buy NFTs from them. With the adoption of non-fungible tokens, there's a global trend towards digital ownership within metaverses, complemented by collectibility. MallCard NFTs and Staking MallCard NFTs work in two ways. First, they act as membership cards that grant various access privileges such as Launchpad. Second, they can be staked for higher rewards thereby making the experience more game-like and encouraging users to stay involved with the Mallconomy ecosystem. Roadmap and Future Developments As part of their roadmap, Mallconomy plans to introduce land sales in metaverses where users can buy virtual spaces to run their stores while still operating them digitally. There is also an upcoming Launchpad feature that will democratize the investment process for metaverse projects hosted on this platform. What Other Brands Are Up To in the Metaverse Brands are jumping into the metaverse to create exciting shopping experiences. Here are some examples: Disney - Entertainment In 2022, Disney started selling "Golden Moments" NFTs with VeVe and is planning a virtual theme park. This lets fans enjoy Disney magic in a whole new way. Nike - Sports and Fashion Nike launched "Nikeland" in Roblox in 2021. Over 26 million visitors have explored, played games, and bought digital Nike items. Nike also sold digital sneakers as NFTs, making a big splash in the metaverse. Gucci - Luxury Gucci opened the "Gucci Garden" on Roblox in 2021. Here, users can explore a virtual Gucci store and buy digital items. This space gives a luxurious shopping experience online. The Metaverse Awaits The future of shopping is immersive, personal, and rewarding – it’s about stepping into the world. This is where you connect with communities who provide incentives for your involvement beyond buying items. This process driven largely thanks to AI systems makes retail shopping more enjoyable than ever before while creating additional touchpoints between brands and consumers. However, there is still much to explore within metaverse space that requires us to not only embrace but also further explore these unknown areas waiting for discovery. By doing so, we will redefine our understanding of shopping patterns and socializing habits when dealing with physical rather than digital outlets. From pixels to profits, let us start on a journey that will change forever how we see markets today! The digital world is changing, and e-commerce is leading this change. In a few years, you could be walking around a virtual shopping center, checking out all your favorite brands – trying on clothes on your avatar, and earning rewards for browsing. This isn’t sci-fi: it’s the future of shopping in the metaverse. Statista predicts that spending in this space will jump from $30.6bn in 2024 to $210.3bn by 2030, driven by artificial intelligence (AI). By the end of this decade, there could be 1.3 billion people regularly shopping in virtual worlds. Statista Statista In this article, we’ll look at how AI is changing metaverse shopping – and everything from finding products to engaging customers. The Rise of Metaverse Shopping The Rise of Metaverse Shopping From crowded aisles to endless scrolling through product pages online, our shopping habits have come a long way. E-commerce changed retail; now the metaverse is taking things up another level. Historical Context: Historical Context: **1968:**The movie 2001: A Space Odyssey showed early ideas of immersive digital experiences. 1973: Maze War, the first virtual world, let users interact in a digital environment, setting the stage for future virtual worlds. 1992: Sci-fi writer Neal Stephenson coined the term “metaverse” in his novel Snow Crash, describing a fully immersive virtual reality. 1973: 1992: 2009: The Introduction of blockchain technology with Bitcoin laid the foundation for digital ownership and transactions, a crucial part of the metaverse economy. 2009: Key Milestones in Metaverse Development: Key Milestones in Metaverse Development: 2012: Oculus raised $2.5 million for its VR headset, a big step towards consumer-accessible VR. Facebook bought Oculus in 2014. 2012: 2016: Oculus releases the Rift, the first widely available VR headset, bringing immersive experiences closer to reality. 2016: 2020: Over 5 million VR and AR headsets are shipped annually, showing growing consumer interest in immersive technology. 2020: 2021: Facebook rebrands as Meta, investing $10 billion and hiring 10,000 people in Europe to develop the metaverse. 2021: AI's Transformative Impact on the Shopping Experience Artificial Intelligence (AI) has more to give than self-driving vehicles or virtual assistants. It is transforming the metaverse shopping experience into something personal, efficient, and fun. Here’s how: Your Virtual Shopping Assistant Your unique preferences are understood by AI through analysis of your purchase behavior, browsing history, and even social media engagements. Mallconomy for example can offer personalized product recommendations that guide you towards items that you will most likely love. See it Before You Buy It With virtual try-on tools powered by AI, you can try clothes on your avatar or place furniture in your digital space to see how it looks and fits. Behind the Scenes Efficiency SRetailers are helped with demand predictions, hence products being made available when customers need them most at their desired locations resulting in reduced stock outs coupled with quicker deliveries. Shopping as an Adventure Engagement forms within the metaverse also get powered by artificial intelligence that is new as well as exciting. Some examples include the “Browse To Earn” model endorsed by different brands where users’ time spent onsite attracts rewards for them. Here's a quick comparison of traditional vs. AI-powered shopping: Feature

Traditional Shopping

AI-Powered Shopping in the Metaverse



Recommendations

Limited, often generic

Personalized based on individual preferences



Try-ons

Physical fitting rooms only

Virtual try-on and styling options



Customer service

Limited hours, potential wait times

24/7 support from chatbots/virtual assistants



Inventory management

Less efficient, potential for stockouts

AI-optimized for better availability



Engagement

Primarily transactional

Gamified, interactive experiences Feature

Traditional Shopping

AI-Powered Shopping in the Metaverse Recommendations

Limited, often generic

Personalized based on individual preferences Try-ons

Physical fitting rooms only

Virtual try-on and styling options Customer service

Limited hours, potential wait times

24/7 support from chatbots/virtual assistants Inventory management

Less efficient, potential for stockouts

AI-optimized for better availability Engagement

Primarily transactional

Gamified, interactive experiences Feature Traditional Shopping AI-Powered Shopping in the Metaverse Feature Feature Traditional Shopping Traditional Shopping AI-Powered Shopping in the Metaverse AI-Powered Shopping in the Metaverse Recommendations Limited, often generic Personalized based on individual preferences Recommendations Recommendations Limited, often generic Limited, often generic Personalized based on individual preferences Personalized based on individual preferences Try-ons Physical fitting rooms only Virtual try-on and styling options Try-ons Try-ons Physical fitting rooms only Physical fitting rooms only Virtual try-on and styling options Virtual try-on and styling options Customer service Limited hours, potential wait times 24/7 support from chatbots/virtual assistants Customer service Customer service Limited hours, potential wait times Limited hours, potential wait times 24/7 support from chatbots/virtual assistants 24/7 support from chatbots/virtual assistants Inventory management Less efficient, potential for stockouts AI-optimized for better availability Inventory management Inventory management Less efficient, potential for stockouts Less efficient, potential for stockouts AI-optimized for better availability AI-optimized for better availability Engagement Primarily transactional Gamified, interactive experiences Engagement Engagement Primarily transactional Primarily transactional Gamified, interactive experiences Gamified, interactive experiences Mallconomy: A Case Study in AI-Powered Metaverse Shopping Mallconomy is an example of the growing field of AI-powered metaverse shopping. It’s a virtual space where users can shop, enjoy entertainment, and socialize with other users. The “Browse-to-earn” model which is one of the key features of Mallconomy, uses AI to reward users for exploring and shopping within the virtual mall. Mallconomy Mallconomy AI-Powered Features Mallconomy leverages AI in several key areas: Personalized Recommendations: Mallconomy analyzes customer data like browsing habits or purchase history through artificial intelligence systems. Using this data the platform suggests items most relevant to each user on their platform based on their interests, making shopping more entertaining for them. Personalized Recommendations : Mallconomy analyzes customer data like browsing habits or purchase history through artificial intelligence systems. Using this data the platform suggests items most relevant to each user on their platform based on their interests, making shopping more entertaining for them. Personalized Recommendations ChatGPT-Powered Avatars: Sales assistants become intelligent thanks to Mallconomy’s integration with Ready Player Me avatars which are supported by ChatGPT too. This makes it possible for the round-the-clock support service to answer any questions about products or help with choosing and buying things. ChatGPT-Powered Avatars : Sales assistants become intelligent thanks to Mallconomy’s integration with Ready Player Me avatars which are supported by ChatGPT too. This makes it possible for the round-the-clock support service to answer any questions about products or help with choosing and buying things. ChatGPT-Powered Avatars Browse-to-Earn Model: Mallconomy also has a gamified system called “Browse-to-Earn” which rewards users with $WOOT tokens for looking through different categories as well as purchasing goods. Browse-to-Earn Model: Mallconomy also has a gamified system called “Browse-to-Earn” which rewards users with $WOOT tokens for looking through different categories as well as purchasing goods. Browse-to-Earn Model: Community-Driven Commerce and NFTs The goal behind Mallconomy was community building and creative empowerment. To achieve this, artists can display their work on its marketplace. In this way, they can earn money when people buy NFTs from them. With the adoption of non-fungible tokens, there's a global trend towards digital ownership within metaverses, complemented by collectibility. MallCard NFTs and Staking MallCard NFTs work in two ways. First, they act as membership cards that grant various access privileges such as Launchpad. Second, they can be staked for higher rewards thereby making the experience more game-like and encouraging users to stay involved with the Mallconomy ecosystem. Roadmap and Future Developments As part of their roadmap, Mallconomy plans to introduce land sales in metaverses where users can buy virtual spaces to run their stores while still operating them digitally. There is also an upcoming Launchpad feature that will democratize the investment process for metaverse projects hosted on this platform. What Other Brands Are Up To in the Metaverse Brands are jumping into the metaverse to create exciting shopping experiences. Here are some examples: Disney - Entertainment In 2022, Disney started selling "Golden Moments" NFTs with VeVe and is planning a virtual theme park. This lets fans enjoy Disney magic in a whole new way. Nike - Sports and Fashion Nike launched "Nikeland" in Roblox in 2021. Over 26 million visitors have explored, played games, and bought digital Nike items. Nike also sold digital sneakers as NFTs, making a big splash in the metaverse. Gucci - Luxury Gucci opened the "Gucci Garden" on Roblox in 2021. Here, users can explore a virtual Gucci store and buy digital items. This space gives a luxurious shopping experience online. The Metaverse Awaits The future of shopping is immersive, personal, and rewarding – it’s about stepping into the world. This is where you connect with communities who provide incentives for your involvement beyond buying items. This process driven largely thanks to AI systems makes retail shopping more enjoyable than ever before while creating additional touchpoints between brands and consumers. However, there is still much to explore within metaverse space that requires us to not only embrace but also further explore these unknown areas waiting for discovery. By doing so, we will redefine our understanding of shopping patterns and socializing habits when dealing with physical rather than digital outlets. From pixels to profits, let us start on a journey that will change forever how we see markets today!

From Pixels to Profits: The Impact of AI-Powered Metaverse Shopping on the Future of Commerce

পিক্সেল থেকে লাভ পর্যন্ত: বাণিজ্যের ভবিষ্যতের উপর এআই-চালিত মেটাভার্স শপিংয়ের প্রভাব

Von Pixeln zu Gewinnen: Die Auswirkungen des KI-gestützten Metaverse-Shoppings auf die Zukunft des Handels

De los píxeles a las ganancias: el impacto de las compras metaversas impulsadas por IA en el futuro del comercio

Des pixels aux profits : l'impact du shopping métaverse alimenté par l'IA sur l'avenir du commerce

पिक्सेल से मुनाफ़े तक: वाणिज्य के भविष्य पर AI-संचालित मेटावर्स शॉपिंग का प्रभाव

ピクセルから利益へ: AI を活用したメタバース ショッピングが商取引の未来に与える影響

픽셀에서 이익으로: AI 기반 메타버스 쇼핑이 미래 상거래에 미치는 영향

Dos pixels aos lucros: o impacto das compras no metaverso alimentadas por IA no futuro do comércio

От пикселей к прибыли: влияние покупок в метавселенной с использованием искусственного интеллекта на будущее коммерции

Piksellerden Kârlara: Yapay Zeka Destekli Metaverse Alışverişinin Ticaretin Geleceği Üzerindeki Etkisi

Từ điểm ảnh đến lợi nhuận: Tác động của việc mua sắm Metaverse được hỗ trợ bởi AI đối với tương lai của thương mại

从像素到利润：人工智能驱动的元宇宙购物对未来商业的影响

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