Colatformis in the Enterprise Collaboration Industry

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Code A Full Node for A Proof Of Work Blockchain - From Scratch

Top 25 Customer Service Tools for Every Budget and Need: 2020 Edition

How Cloud-Based Machine Learning Platforms Streamline AI Development

How to Build an End-to-End ML Platform

, the disruptive Web3 Neobank platform specializing in telecom transactions, proudly announces the ZBU Phoenix Protocol, a strategic initiative focused on optimizing token supply and solidifying its commitment to ecosystem sustainability. Zeebu Zeebu is a blockchain-based platform specifically engineered for telecom transactions. It aims to revolutionize the sector by enabling automated settlements, facilitating seamless global payments, and bolstering efficiency and security through a unified telecom payment ecosystem. The ZBU token is a key component of the Zeebu platform. It plays a pivotal role in enabling smooth global transactions and introducing an on-chain loyalty mechanism. The ZBU loyalty token serves to incentivize and reward partners within the ecosystem for their active participation. The ZBU Phoenix Protocol, inspired by the phoenix's symbolic rebirth and renewal, meticulously reduces the total ZBU token supply, fostering market stability and a robust ecosystem. This deliberate approach emphasizes Zeebu's core values of trust, transparency, and long-term sustainability. The ZBU Phoenix Protocol focuses on optimizing the ZBU token supply through a dynamic auto-burn mechanism. This mechanism carefully adjusts the burn rate based on the current market price of ZBU and platform usage patterns, ensuring a strategic approach to bolstering the ecosystem's health and long-term stability. Transparency and accountability are at the forefront of Zeebu's operations. Each token burn event will be meticulously recorded and publicly accessible on the blockchain, providing stakeholders with full visibility into the process. Additionally, a portion of the tokens from the accumulated burning pool will be allocated towards new initiatives, further enriching the Zeebu ecosystem. “The ZBU Token Burn Program reflects our commitment to innovation and sustainability in the decentralized finance space,” said Raj Brahmbhatt, the CEO and Founder of Zeebu. “By implementing this initiative, we aim to ensure a stable market presence of $ZBU token while also promoting ecosystem growth.” As Zeebu continues to spearhead innovation in the realm of decentralized finance, the ZBU Token Burn Program serves as a cornerstone of its strategic vision. By reducing token supply systematically and transparently, Zeebu is poised to create a more resilient and prosperous financial ecosystem for all stakeholders. Zeebu is gearing up to release more specifics about the timeline and quantity for the ZBU token burn. The comprehensive information about the Phoenix Protocol can be found . here About Zeebu: ‍Zeebu, the pioneering Web3 Neobank, having settled more than half a billion in telecom transactions, is quickly emerging as a trusted payment and settlement partner for global telecom businesses. The platform, currently serving over 100 active telecom carriers, is revolutionizing the industry with the introduction of blockchain-based settlements and the ZBU loyalty token. The ZBU token is designed to facilitate instant and secure global transactions and reward participants for successful settlements on the platform.

Web3 Payment Platform Announced Burning of 236 Million Tokens

Zeebu, the innovative blockchain-based settlement platform for the telecom carrier industry, has successfully raised $25 million in a presale funding round, surpassing its hard cap target of $15 million. The round saw participation from several strategic investors, including Bankai Ventures. The market’s enthusiasm for Zeebu’s groundbreaking on-chain invoice settlement platform and loyalty token, which aims to revolutionize the telecom carrier industry, is reflected in the overwhelming response from investors. Statement From the Founder “We are thrilled and grateful for the incredible support and trust shown by our investors during this presale funding round,” said Raj Brahmbhatt, Founder of Zeebu. “Our mission is to empower the telecom carrier industry with cutting-edge blockchain technology and innovative loyalty solutions. This significant funding milestone brings us one step closer to realizing that vision, and we are excited to drive positive change in the industry.” Zeebu’s loyalty token, designed exclusively for the telecom carrier sector, offers unprecedented benefits to merchants and customers alike. It eliminates the need for conventional and expensive traditional banking channels and intermediaries, enabling faster transactions while enhancing margins. The goal is to create a seamless and efficient experience for all participants through a dedicated blockchain-based settlement platform. “Zeebu’s unique value proposition and its potential to transform the telecom carrier sector represent an exciting opportunity for growth and innovation," said Sean Byrnes, CFO at Bankai Ventures. “The team’s vision, expertise, and unwavering dedication to creating value for all stakeholders really shines through, and I am confident Zeebu will lead the way in transforming settlement processes and ushering in a new era of efficiency for the $120 billion telecom industry.” Through its loyalty token, Zeebu incentivizes and rewards carriers, empowering them with the means to streamline transactions and enhance their operational efficiency. The platform’s goal is to onboard over 100 such telecom carriers, facilitating cross-border settlement processes with unparalleled efficiency. Zeebu has already secured strategic partnerships with several major telecommunications providers such as Hayo Telecom Inc., Axistel FZE, Qatama Ltd, BBT Voice Limited, Broadband Telecom Inc., BridgeVoice Inc., and Novatel d.o.o., as it seeks to overcome the long-standing challenges encountered by industry players. About Zeebu is the world’s first on-chain invoice settlement platform for the Telecom Carrier Industry, powered by $ZBU. With their settlement platform and loyalty token, Zeebu aims to revolutionize the telecom carrier industry, empowering telecom carriers with loyalty rewards, streamlined invoice settlements, and enhanced transparency by leveraging blockchain technology. Zeebu Zeebu’s mission is to transform the settlement experience for the industry unlock innovation and empower telecom carriers to thrive. For more information, visit https://www.zeebu.com/

Zeebu Secures Over $20 Million in Presale Funding for Its Invoice Settlement Platform 

Zeebu obtiene más de 20 millones de dólares en financiación de preventa para su plataforma de liquidación de facturas

Zeebu obtient un financement de prévente de plus de 20 millions de dollars pour sa plateforme de règlement des factures

ज़ीबू ने अपने इनवॉइस सेटलमेंट प्लेटफॉर्म के लिए प्री-सेल फंडिंग में $20 मिलियन से अधिक सुरक्षित किया

Zeebu、請求書決済プラットフォームのプレセール資金で2,000万ドル以上を確保

Zeebu garante mais de US$ 20 milhões em financiamento de pré-venda para sua plataforma de liquidação de faturas

Zeebu đảm bảo hơn 20 triệu đô la tài trợ trước khi bán cho nền tảng thanh toán hóa đơn của mình

Zeebu 为其发票结算平台获得超过 2000 万美元的预售资金

The financial landscape is set to be revolutionized by the birth of BitDelta, the groundbreaking trading platform launched on 10th August 2023, with a bold vision to empower young individuals and ambitious investors seeking to seize control of their financial future. BitDelta Founded by dedicated and seasoned financial traders and pioneers with decades of industry experience in traditional and emerging markets, BitDelta is a trading platform meticulously crafted by traders for traders. By enabling users to diversify their portfolios into cryptocurrencies, commodities, indices, stocks, forex, and beyond, all within one seamless platform, BitDelta is reshaping the future of trading with a new lens. A New Era of Trading Possibilities: Since the end of covid, the financial markets have seen a year-on-year growth of retail investors, predominantly consisting of Millennials and Gen Z. This is showcased through the remarkable engagement and participation seen this year alone as the percentage of total trading volume from January 25 to February 1, 2023, which was about according to JP Morgan. A similar increase in trends is also noted in the crypto market, where regions like India, Turkey, Australia and the Philippines, with high Millennial and GenZ populations, have all ranked within the top 25 countries for crypto adoption as per the report. 23% HedgewithCrypto Therefore to service this growing trader base, BitDelta has launched an innovative platform catered to the new age of traders and investors looking to diversify their portfolios into both the traditional and digital markets. The platform is specifically designed with traders' needs in mind, offering enhanced security features, lightning-fast execution, and a wide range of trading instruments. Users are also able to seamlessly move from market to market with wallets safeguarded through leading global custodians, Fireblocks, whose highly secure MPC wallets give BitDelta an edge among the various trading platforms in the market. Along with these security features, BitDelta has an array of services that range from , crypto converters, token launchpad and its very own blockchain-built endowment program called . This unique program allows BitDelta’s users to set aside portions of their accumulated wealth on the platform for family and friends through a nomination mechanism run on the blockchain. buying crypto with a card SafePass The BitDelta Promise: Every Trade Counts BitDelta's unwavering commitment to its traders is embodied in its motto "Every Trade Counts" and “Democratizing Trading for All.” Unlike any other trading platform in the market, BitDelta prioritizes the success of every trader through its user-friendly platform, along with educational resources in the form of free__ __ trading webinars__ __. BitDelta Academ community channels Regarding the launch, a BitDelta spokesperson stated that "We believe that every individual should have access to diverse investment opportunities, regardless of their experience level. BitDelta is designed to revolutionize trading, providing a comprehensive and secure platform that empowers traders to make every trade count." Furthermore, to celebrate the launch of BitDelta, the platform will be running a multitude of exciting campaigns for its users from pre-funded accounts, airdrops, derivatives trading competitions and more which will be announced in the following week through the BitDelta socials. Prepare to seize your financial future and unlock the limitless potential of trading with BitDelta__ __. signing up today About BitDelta BitDelta is a global trading platform servicing 120+ countries with a mission to revolutionize the financial landscape by empowering young individuals and ambitious investors to ignite their trading journey. BitDelta The platform offers a comprehensive trading experience through a range of innovative features, like Spot Trading, MT5 Trading, Derivatives Trading, Card Crypto Purchases, OTC Leverage, and more. Along with these features, BitDelta users are able to diversify their portfolios into a variety of assets like cryptocurrencies, commodities, indices, stocks and forex, all while using a highly secure asset custodian. Token Launchpad Services With a steadfast commitment to making trading accessible for all, BitDelta aims to create a sophisticated and engaging trading experience where every trade counts. To learn more about BitDelta, visit: | | | | Website Twitter Telegram LinkedIn Instagram This story was distributed as a release by Zexprwire under HackerNoon’s Brand As An Author Program. Learn more about the program . here

“Make Every Trade Count” with BitDelta, the New Platform Set to Revolutionize Trading

"Haga que cada comercio cuente" con BitDelta, la nueva plataforma preparada para revolucionar el comercio

"Faites en sorte que chaque transaction compte" avec BitDelta, la nouvelle plateforme destinée à révolutionner le trading

बिटडेल्टा के साथ "हर व्यापार को सार्थक बनाएं", ट्रेडिंग में क्रांति लाने वाला नया प्लेटफॉर्म

取引に革命をもたらす新しいプラットフォーム、BitDelta で「すべての取引を価値あるものに」

“Faça Cada Negociação Contar” com a BitDelta, a Nova Plataforma Definida para Revolucionar a Negociação

“Làm cho mọi giao dịch đều có giá trị” với BitDelta, Nền tảng mới được thiết lập để cách mạng hóa giao dịch

BitDelta “让每笔交易都有意义”，新平台将彻底改变交易

TRON HETRX, a UK-registered company with headquarters in London, has launched a new cloud mining platform for and other cryptocurrencies. The platform, which was registered with the UK government in 2022, offers users a cost-effective way of mining bitcoins and other cryptocurrencies. Bitcoin Cloud mining is a process that involves using remote data centers to . In this process, users can rent the computing power of remote data centers and mine cryptocurrencies without having to manage their own hardware. mine cryptocurrencies This is a popular method of mining cryptocurrencies because it requires less investment and technical knowledge compared to traditional mining methods. cloud mining platform provides a simple and convenient way for users to participate in cloud mining processes. The platform is designed to be user-friendly, allowing users to easily make deposits and withdrawals without any handling fee. Users can also earn a profit of 7-30% by participating in the mining process. TRON HETRX's One of the key advantages of TRON HETRX's cloud mining platform is that it supports a wide range of encrypted currencies, including TRX, ETH, BNB, DOGE, BTC, USDT (TRC20, ERC20, BEP20), and other encrypted currency deposits. This makes it easy for users to choose the cryptocurrency they want to mine and earn a profit. Another advantage of TRON HETRX's cloud mining platform is that it is run exactly as programmed, which means that it is available to anyone with an internet connection. This makes it easy for users to participate in the mining process from anywhere in the world. The platform is also designed to be trustworthy and secure, ensuring that users' investments are safe. TRON HETRX's cloud mining platform is also supported by a bounty program that rewards users who invite their friends to join the platform. Referrers can also join their friends' deposits as a rebate up to 18%. This makes it easy for users to earn additional income by referring their friends to the platform. Users can simply visit the registration page and complete the sign-up process there by using the invitation code 497967. Click here to register: https://hetrx.me/index.html#/register/497967 The launch of TRON HETRX's cloud mining platform comes at a time when decentralized finance (DeFi) has emerged as the most active sector in the blockchain space. Decentralized finance refers to a range of financial services that are built on top of blockchain technology. These services are designed to be decentralized, meaning that they are not controlled by any central authority or government. The rise of decentralized finance has opened up new opportunities for cryptocurrency enthusiasts to participate in financial asset management. TRON HETRX's cloud mining platform is designed to be a part of this new wave of decentralized finance, offering a simple and cost-effective way for users to participate in mining activities. For simple and easy cloud mining download the Tron App: https://hetrx.xyz/hetrxapp.html TRON HETRX is committed to accelerating the decentralization of the internet through its technology and ecosystem of decentralized applications (dApps). In celebration of its 10 million partners, the company is introducing a new cloud mining option called The Mining Cycle Model. This new model is designed to provide users with even more opportunities to earn a profit by participating in the mining process. Overall, TRON HETRX's new cloud mining platform offers an exciting opportunity for cryptocurrency enthusiasts to participate in mining activities at an affordable cost. The platform provides a simple way for users to engage with financial asset management in cryptocurrency mining, offering a range of encrypted currencies and a bounty program for user referrals. With its commitment to the decentralization of the internet and its innovative cloud mining platform, TRON HETRX is an important player in the blockchain space. Potential users can visit their website for further information: https://hetrx.me Media Contact Company Name: TRON HETRX Contact Full Name: Da Phne Website: https://hetrx.me/ This press release may contain forward-looking statements. TRON HETRX is the source of this content. Forward-looking statements describe future expectations, plans, results, or strategies (including product offerings, regulatory plans and business plans) and may change without notice. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements. The lead image for this article was generated by HackerNoon's via the prompt "a miner in a cave holding a gold bitcoin". AI Image Generator

Introducing the TRON HETRX Cloud Mining Platform

Presentamos la plataforma de minería en la nube TRON HETRX

Présentation de la plate-forme de minage en nuage TRON HETRX

पेश है TRON HETRX क्लाउड माइनिंग प्लेटफॉर्म

TRON HETRX クラウド マイニング プラットフォームの紹介

Apresentando a Plataforma de Mineração em Nuvem TRON HETRX

Giới thiệu Nền tảng khai thác trên nền tảng đám mây TRON HETRX

介绍 TRON HETRX 云挖矿平台

The Restaurant Association of Ireland (RAI) has launched a universal gift voucher, redeemable in up to 3000 participating member restaurants and the first known voucher to be powered by Blockchain technology. The platform was developed by eosDublin and is powered by Europechain, which offers a level of trust needed to ensure users and their customers funds are safe and secure. The Gift Voucher platform is an industry first, utilizing the latest blockchain technology to secure the unique voucher codes to the Europechain Blockchain. Blockchain is a technology which is changing the world, as the world is going digital, blockchain will enable data immutability, security and transparency. “ ," Adrian Cummins - CEO RAI The RAI is proud to offer a nationwide restaurant voucher for all participating members. We were excited to hear that the platform was being built using the latest class leading technology and are happy to be part of this initiative. We look forward to building on our initial success for the years to come “ ,” adds Adrian Cummings, chief executive of the RAI. .” Currently it can be difficult for individual restaurants to offer gift vouchers. They can be tricky to track, manage and process “In addition, when giving a gift of a meal, it is fantastic to offer a choice of restaurant, so your recipient can make the choice of dining The allows users to see participating restaurants by location broken down by province. Vouchers can be purchased online with instant email verification. RAI Listings site The voucher system includes a sales dashboard for members with real time sales, drill-down monthly reports and an ability to forecast incoming revenue. The system can also be used to track performance, redemption and refund ratios, as well as breakdown of sales by member. Adam Bouktila, of Europechain said “ At the moment, the system is super easy to use, restaurants can add their logos, have one click profile creation and also offer individual promotions and offers.” The RAI voucher platform consists of a listing website with a voucher purchase link using for simple integration of payment processing. The platform is integrated with the to protect against fraud and double spending. Blockchain technology ensures transparency and immutability – no voucher need ever be lost, double spent or unaccounted for again. Stripe Europechain blockchain " We at eosDublin and Europechain are very proud to have worked with the RAI to develop such a progressive voucher platform which will deliver huge benefits to members and diners. This year, we will be exploring further enhancements to the voucher tool using blockchain technology such as NFT (non-Fungible Token) voucher creation, Escrow Smart Contracts and Incentive models. 2020 is going to be exciting,” he says.

World's 1st Restaurant Voucher Platform Using Blockchain Launched In Ireland

ReactJS and the Future of AI-Powered Web Components: What Will the Future Look Like?

Password Management and Protection - Part 2: What You Need to Know About Passwordless Logins

We’re living in a pandemic of data breaches. More than 17 billion personal records were exposed last year, and 2024 has begun with a string of several high-profile back-to-back breaches in the first quarter, including data exposure of millions of AT&T account holders. Big Tech companies are in the crosshairs, too, facing mounting criticism from government officials calling for urgent reform. Even the open-source software supply chain is under threat from social engineering campaigns looking to compromise maintainer projects. ‘Social engineering’ is the key term here because it’s not software vulnerabilities that enterprises should be worried about. Those only make up 5% of breaches, while 68% involve the human element. How can this be? And what should companies do about it? The doors we open for hackers – and how to close them Exotic and sophisticated zero-day attacks and vulnerability exploits may garner the bulk of attention from the press, CISOs, and security teams, but the reality is that today’s cybersecurity tools are becoming exceedingly efficient at preventing and remediating these attacks. Hackers know this. They’re not going after software vulnerabilities. They’re attacking identity because it’s far cheaper and easier to exploit or force human error. So, they target credentials such as passwords, browser cookies, and private API keys. The data says it all, really: a Verizon report proves these credentials show up in 86% of security breaches related to web-based applications and platforms. Obtaining these credentials is how attackers do the most damage with minimal ease. Sometimes, these credentials are shared a little too freely. Other times, a shocking amount goes unused. The point is that organizations have lost control of their credentials, and the result is a growing fragmentation of identities across increasingly complex technology stacks. Those stacks are filled with layers that manage security in different ways, from Kubernetes clusters to Linux servers, copious amounts of specialized databases, IoT, cloud APIs, etc. It gets even more convoluted on a granular level once you’re inside a cloud account. If you have three Windows servers and seven Linux servers, each of those also governs its own login credentials. If you’ve got a multi-cloud setup with both AWS and Azure, those companies also track identity in different ways. In the quest for greater efficiency, DevOps engineers are even splitting cloud-native applications into smaller micro-services, each needing its own identity. Each of these layers opens yet another door for attackers to enter. If you’re an enterprise operating with more DevOps and cloud infrastructure, you’re inevitably going to add even more layers to the stack. More layers mean more doors. In other words, the mere presence of secrets, such as private keys, API keys, passwords, or even browser cookies, should be seen as a vulnerability waiting to be exploited in an identity attack. Stop using secrets for access purposes The problem isn’t the technology itself, though, but human behavior. Any time you create more doors, you’re increasing the probability of human error. So, how do you fix these data breaches? The first step is to consolidate all identities. All identities - including people and machines like servers, laptops, bots, databases, microservices, etc. – must be united into an inventory that provides a single source of truth. The second step is to make these identities impossible to impersonate or “steal”, effectively making the infrastructure security immune to human mistakes. To do this, minimize or eliminate the reliance on secrets for authentication purposes. As a rule, your identity should also never ever be presented as information. The only way to prevent data theft on a catastrophic scale is to remove all static credentials and standing privileges and instead deploy strong authentication with cryptographic identity. In practice, this means basing identity on three-point criteria that include 1) a user’s specific device, 2) a biometric marker, and 3) a personal identification number (PIN). In theory, this is exactly how the iPhone works: the biometric marker is facial recognition, the personal identification number is your PIN code, and the Trusted Platform Module (TPM) chip inside the phone is what governs the ‘machine identity.’ But credentials – or doors, if you will – are just half the story. Observability isn’t enough The thing about human error is that it’s blind to the quality of your cybersecurity and observability tools. It only takes one human to make a mistake by granting access to the wrong people. This already happens. As we learned earlier this year, Google Kubernetes Engine admins are not immune to misunderstanding the significance and scope of default user groups and assigning dangerous permissions to them. The cybersecurity industry has spent a disproportionate amount of time and money on observability. Companies are acquiring and maintaining tools to respond to threats rather than fix enforcement to proactively protect infrastructure. One reason companies tend to be put off by fixing enforcement is the aforementioned complexity of modern technology stacks. The natural assumption is you need competent teams who can configure every single layer with its own authentication, its own authorization, its own encryption, and its own audit. The smarter solution here would be for the cybersecurity industry to embrace a new paradigm for modernizing secure access to infrastructure. This paradigm has to be built on embracing mechanisms that unify all access within a single control point for authentication and authorization. Most enterprises sorely need (and yet lack) this mechanism as a front-end to all of their disparate infrastructure. Access should only ever be granted based on tasks, and only the minimum required privileges should ever be granted. These should then be de-provisioned immediately afterward. This concept of on-demand least-privileged access then needs to be applied to both human and non-human machine and service accounts. In other words, every company should be able to easily enforce the policy that developers should never have access to production data. However, without unified access controls, this will remain a sci-fi concept for many cybersecurity professionals. Unifying access controls isn’t just helpful in the proactive sense. If a data breach does eventually occur, a centralized view of all the access relationships attributed to a user or resource is essential for purposes like quickly revoking unwanted access or auditing. This is how enforcement and observability can be combined for agility. And if you’ve already assigned cryptographic identity beforehand to each individual user or resource, you’ve now associated the actual human user with each action. This means assigning the right permissions to the right people becomes a much easier task. Defend against human behavior There are, of course, positive signs of technology leaders in the industry taking data breaches very seriously. Microsoft has pledged to shore cloud vulnerabilities, prevent credentials from being stolen, and automatically enforce multi-factor authentication for employees. Any efforts to embrace stronger authentication and  cryptographic measures should be commended. If cybersecurity is going to ‘win,’ though, enterprises have to understand that stopping data breaches isn’t about defending against viruses or ultra-sophisticated hacking techniques. It’s about defending against human behavior that exposes infrastructure to data leaks. That’s the mindset that needs to change. Unified access control, paired with zero trust, must be the foundation for modernizing secure access. We’re living in a pandemic of data breaches. More than 17 billion personal records were exposed last year , and 2024 has begun with a string of several high-profile back-to-back breaches in the first quarter, including data exposure of millions of AT&T account holders. 17 billion personal records were exposed last year Big Tech companies are in the crosshairs , too, facing mounting criticism from government officials calling for urgent reform. Even the open-source software supply chain is under threat from social engineering campaigns looking to compromise maintainer projects. Big Tech companies are in the crosshairs Even the open-source software supply chain is under threat ‘Social engineering’ is the key term here because it’s not software vulnerabilities that enterprises should be worried about. Those only make up 5% of breaches , while 68% involve the human element. How can this be? And what should companies do about it? make up 5% of breaches The doors we open for hackers – and how to close them The doors we open for hackers – and how to close them Exotic and sophisticated zero-day attacks and vulnerability exploits may garner the bulk of attention from the press, CISOs, and security teams, but the reality is that today’s cybersecurity tools are becoming exceedingly efficient at preventing and remediating these attacks. Hackers know this. They’re not going after software vulnerabilities. They’re attacking identity because it’s far cheaper and easier to exploit or force human error. So, they target credentials such as passwords, browser cookies, and private API keys. The data says it all, really: a Verizon report proves these credentials show up in 86% of security breaches related to web-based applications and platforms. 86% of security breaches Obtaining these credentials is how attackers do the most damage with minimal ease. Sometimes, these credentials are shared a little too freely. Other times, a shocking amount goes unused . The point is that organizations have lost control of their credentials, and the result is a growing fragmentation of identities across increasingly complex technology stacks. Those stacks are filled with layers that manage security in different ways, from Kubernetes clusters to Linux servers, copious amounts of specialized databases, IoT, cloud APIs, etc. a shocking amount goes unused It gets even more convoluted on a granular level once you’re inside a cloud account. If you have three Windows servers and seven Linux servers, each of those also governs its own login credentials. If you’ve got a multi-cloud setup with both AWS and Azure, those companies also track identity in different ways. In the quest for greater efficiency, DevOps engineers are even splitting cloud-native applications into smaller micro-services, each needing its own identity. Each of these layers opens yet another door for attackers to enter. If you’re an enterprise operating with more DevOps and cloud infrastructure, you’re inevitably going to add even more layers to the stack. More layers mean more doors. In other words, the mere presence of secrets, such as private keys, API keys, passwords, or even browser cookies, should be seen as a vulnerability waiting to be exploited in an identity attack. Stop using secrets for access purposes Stop using secrets for access purposes The problem isn’t the technology itself, though, but human behavior. Any time you create more doors, you’re increasing the probability of human error. So, how do you fix these data breaches? The first step is to consolidate all identities. All identities - including people and machines like servers, laptops, bots, databases, microservices, etc. – must be united into an inventory that provides a single source of truth. The second step is to make these identities impossible to impersonate or “steal”, effectively making the infrastructure security immune to human mistakes. To do this, minimize or eliminate the reliance on secrets for authentication purposes. As a rule, your identity should also never ever be presented as information. The only way to prevent data theft on a catastrophic scale is to remove all static credentials and standing privileges and instead deploy strong authentication with cryptographic identity. In practice, this means basing identity on three-point criteria that include 1) a user’s specific device, 2) a biometric marker, and 3) a personal identification number (PIN). In theory, this is exactly how the iPhone works: the biometric marker is facial recognition, the personal identification number is your PIN code, and the Trusted Platform Module (TPM) chip inside the phone is what governs the ‘machine identity.’ But credentials – or doors, if you will – are just half the story. Observability isn’t enough Observability isn’t enough The thing about human error is that it’s blind to the quality of your cybersecurity and observability tools. It only takes one human to make a mistake by granting access to the wrong people. This already happens. As we learned earlier this year, Google Kubernetes Engine admins are not immune to misunderstanding the significance and scope of default user groups and assigning dangerous permissions to them . misunderstanding the significance and scope of default user groups and assigning dangerous permissions to them The cybersecurity industry has spent a disproportionate amount of time and money on observability. Companies are acquiring and maintaining tools to respond to threats rather than fix enforcement to proactively protect infrastructure. One reason companies tend to be put off by fixing enforcement is the aforementioned complexity of modern technology stacks. The natural assumption is you need competent teams who can configure every single layer with its own authentication, its own authorization, its own encryption, and its own audit. The smarter solution here would be for the cybersecurity industry to embrace a new paradigm for modernizing secure access to infrastructure. This paradigm has to be built on embracing mechanisms that unify all access within a single control point for authentication and authorization. Most enterprises sorely need (and yet lack) this mechanism as a front-end to all of their disparate infrastructure. Access should only ever be granted based on tasks, and only the minimum required privileges should ever be granted. These should then be de-provisioned immediately afterward. This concept of on-demand least-privileged access then needs to be applied to both human and non-human machine and service accounts. In other words, every company should be able to easily enforce the policy that developers should never have access to production data. However, without unified access controls, this will remain a sci-fi concept for many cybersecurity professionals. Unifying access controls isn’t just helpful in the proactive sense. If a data breach does eventually occur, a centralized view of all the access relationships attributed to a user or resource is essential for purposes like quickly revoking unwanted access or auditing. This is how enforcement and observability can be combined for agility. And if you’ve already assigned cryptographic identity beforehand to each individual user or resource, you’ve now associated the actual human user with each action. This means assigning the right permissions to the right people becomes a much easier task. Defend against human behavior Defend against human behavior There are, of course, positive signs of technology leaders in the industry taking data breaches very seriously. Microsoft has pledged to shore cloud vulnerabilities, prevent credentials from being stolen, and automatically enforce multi-factor authentication for employees. Any efforts to embrace stronger authentication and  cryptographic measures should be commended. If cybersecurity is going to ‘win,’ though, enterprises have to understand that stopping data breaches isn’t about defending against viruses or ultra-sophisticated hacking techniques. It’s about defending against human behavior that exposes infrastructure to data leaks. That’s the mindset that needs to change. Unified access control, paired with zero trust, must be the foundation for modernizing secure access.

Social Engineering is the Biggest Cyber Threat

I've always liked GUI, both desktop-based and browser-based, before you needed five years of training on the latter. That's the reason I loved and still love Vaadin: you can develop web UIs without writing a single line of HTML, JavaScript, and CSS. I'm still interested in the subject; a couple of years ago, I analyzed the state of JVM desktop frameworks. I also like the Rust programming language a lot. Tauri is a Rust-based framework for building desktop applications. Here's my view. Overview Build an optimized, secure, and frontend-independent application for multi-platform deployment.
-- Tauri website A Tauri app is composed of two modules: the client-side module in standard Web technologies (HTML, Javascript, and CSS) and the backend module in Rust. Tauri runs the UI in a dedicated Chrome browser instance. Users interact with the UI as usual. Tauri offers a binding between the client-side JavaScript and the backend Rust via a specific JS module, i.e, window.__TAURI__.tauri. It also offers other modules for interacting with the local system, such as the filesystem, OS, clipboard, window management, etc. Binding is based on strings. Here's the client-side code: const { invoke } = window.__TAURI__.tauri;

let greetInputEl;
let greetMsgEl;

greetMsgEl.textContent = await invoke("greet", { name: greetInputEl.value });  //1 Invoke the Tauri command named greet Here's the corresponding Rust code: #[tauri::command]                                                              //1
fn greet(name: &str) -> String {                                               //1
    format!("Hello, {}! You've been greeted from Rust!", name)
} Define a Tauri command named greet In the following sections, I'll list Tauri's good, meh, and bad points. Remember that it's my subjective opinion based on my previous experiences. The good Getting started:
Fortunately, it is becoming increasingly rare, but some technologies need to remember that before you're an expert, you're a newbie. The first section of any site should be a quick explanation of the technology, and the second a getting started. Tauri succeeds in this; I got my first Tauri app in a matter of minutes by following the Quick start guide.


Documentation:
Tauri's documentation is comprehensive, extensive (as far as my musings browsed them), and well-structured.


Great feedback loop:
I've experienced exciting technologies where the feedback loop, the time it takes to see the results of a change, makes the technology unusable. GWT, I'm looking at you. Short feedback loops contribute to a great developer experience.
In this regard, Tauri scores points. One can launch the app with a simple cargo tauri dev command. If the front end changes, Tauri reloads it. If any metadata changes, e.g., anything stored in tauri.conf.json, Tauri restarts the app. The only downside is that both behaviors lose the UI state.


Complete lifecycle management:
Tauri not only helps you develop your app but also provides the tools to debug, test, build, and distribute it. The meh At first, I wanted to create my usual showcase for desktop applications, a file renamer app. However, I soon hit an issue when I wanted to select a directory using the file browser button. First, Tauri doesn't allow the use of the regular JavaScript file-related API; Instead, it provides a more limited API. Worse, you need to explicitly configure which file system paths are available at build time, and they are part of an enumeration. I understand that security is a growing concern in modern software. Yet, I fail to understand this limitation on a desktop app, where every other app can access any directory. The bad However, Tauri's biggest problem is its design, more precisely, its separation between the front and the back end. What I love in Vaadin is its management of all things frontend, leaving you to learn the framework only. It allows your backend developers to build web apps without dealing with HTML, CSS, and JavaScript. Tauri, though a desktop framework, made precisely the opposite choice. Your developers will need to know frontend technologies. Worse, the separation reproduces the request-response model created using browser technologies to create UIs. Reminder: early desktop apps use the Observer model, which better fits user interactions. We designed apps around the request-response model only after we ported them on the web. Using this model in a desktop app is a regression, in my opinion. Conclusion Tauri has many things to like, mainly everything that revolves around the developer experience. If you or your organization uses and likes web technologies, try Tauri. However, it's a no-go for me: to create a simple desktop app, I don't want to learn how to center a div or about the flexbox layout, etc. To go further: Tauri I've always liked GUI, both desktop-based and browser-based, before you needed five years of training on the latter. That's the reason I loved and still love Vaadin : you can develop web UIs without writing a single line of HTML, JavaScript, and CSS. I'm still interested in the subject; a couple of years ago, I analyzed the state of JVM desktop frameworks . Vaadin state of JVM desktop frameworks I also like the Rust programming language a lot. Tauri is a Rust-based framework for building desktop applications. Here's my view. Overview Build an optimized, secure, and frontend-independent application for multi-platform deployment. -- Tauri website Build an optimized, secure, and frontend-independent application for multi-platform deployment. -- Tauri website Tauri website A Tauri app is composed of two modules: the client-side module in standard Web technologies (HTML, Javascript, and CSS) and the backend module in Rust. Tauri runs the UI in a dedicated Chrome browser instance. Users interact with the UI as usual. Tauri offers a binding between the client-side JavaScript and the backend Rust via a specific JS module, i.e , window.__TAURI__.tauri . It also offers other modules for interacting with the local system, such as the filesystem, OS, clipboard, window management, etc. i.e window.__TAURI__.tauri Binding is based on strings. Here's the client-side code: const { invoke } = window.__TAURI__.tauri;

let greetInputEl;
let greetMsgEl;

greetMsgEl.textContent = await invoke("greet", { name: greetInputEl.value });  //1 const { invoke } = window.__TAURI__.tauri;

let greetInputEl;
let greetMsgEl;

greetMsgEl.textContent = await invoke("greet", { name: greetInputEl.value });  //1 Invoke the Tauri command named greet Invoke the Tauri command named greet greet Here's the corresponding Rust code: #[tauri::command]                                                              //1
fn greet(name: &str) -> String {                                               //1
    format!("Hello, {}! You've been greeted from Rust!", name)
} #[tauri::command]                                                              //1
fn greet(name: &str) -> String {                                               //1
    format!("Hello, {}! You've been greeted from Rust!", name)
} Define a Tauri command named greet Define a Tauri command named greet greet In the following sections, I'll list Tauri's good, meh, and bad points. Remember that it's my subjective opinion based on my previous experiences. The good Getting started:
Fortunately, it is becoming increasingly rare, but some technologies need to remember that before you're an expert, you're a newbie. The first section of any site should be a quick explanation of the technology, and the second a getting started. Tauri succeeds in this; I got my first Tauri app in a matter of minutes by following the Quick start guide. Documentation:
Tauri's documentation is comprehensive, extensive (as far as my musings browsed them), and well-structured. Great feedback loop:
I've experienced exciting technologies where the feedback loop, the time it takes to see the results of a change, makes the technology unusable. GWT, I'm looking at you. Short feedback loops contribute to a great developer experience.
In this regard, Tauri scores points. One can launch the app with a simple cargo tauri dev command. If the front end changes, Tauri reloads it. If any metadata changes, e.g., anything stored in tauri.conf.json, Tauri restarts the app. The only downside is that both behaviors lose the UI state. Complete lifecycle management:
Tauri not only helps you develop your app but also provides the tools to debug, test, build, and distribute it. Getting started: Fortunately, it is becoming increasingly rare, but some technologies need to remember that before you're an expert, you're a newbie. The first section of any site should be a quick explanation of the technology, and the second a getting started. Tauri succeeds in this; I got my first Tauri app in a matter of minutes by following the Quick start guide. Getting started: Fortunately, it is becoming increasingly rare, but some technologies need to remember that before you're an expert, you're a newbie. The first section of any site should be a quick explanation of the technology, and the second a getting started. Tauri succeeds in this; I got my first Tauri app in a matter of minutes by following the Quick start guide. Quick start Documentation: Tauri's documentation is comprehensive, extensive (as far as my musings browsed them), and well-structured. Documentation: Tauri's documentation is comprehensive, extensive (as far as my musings browsed them), and well-structured. Great feedback loop: I've experienced exciting technologies where the feedback loop, the time it takes to see the results of a change, makes the technology unusable. GWT, I'm looking at you. Short feedback loops contribute to a great developer experience. In this regard, Tauri scores points. One can launch the app with a simple cargo tauri dev command. If the front end changes, Tauri reloads it. If any metadata changes, e.g., anything stored in tauri.conf.json, Tauri restarts the app. The only downside is that both behaviors lose the UI state. Great feedback loop: I've experienced exciting technologies where the feedback loop, the time it takes to see the results of a change, makes the technology unusable. GWT , I'm looking at you. Short feedback loops contribute to a great developer experience. GWT In this regard, Tauri scores points. One can launch the app with a simple cargo tauri dev command. If the front end changes, Tauri reloads it. If any metadata changes, e.g. , anything stored in tauri.conf.json , Tauri restarts the app. The only downside is that both behaviors lose the UI state. cargo tauri dev e.g. tauri.conf.json Complete lifecycle management: Tauri not only helps you develop your app but also provides the tools to debug, test, build, and distribute it. Complete lifecycle management: Tauri not only helps you develop your app but also provides the tools to debug , test , build , and distribute it. debug test build distribute The meh At first, I wanted to create my usual showcase for desktop applications, a file renamer app . However, I soon hit an issue when I wanted to select a directory using the file browser button. First, Tauri doesn't allow the use of the regular JavaScript file-related API; Instead, it provides a more limited API. Worse, you need to explicitly configure which file system paths are available at build time, and they are part of an enumeration. file renamer app I understand that security is a growing concern in modern software. Yet, I fail to understand this limitation on a desktop app, where every other app can access any directory. The bad However, Tauri's biggest problem is its design, more precisely, its separation between the front and the back end. What I love in Vaadin is its management of all things frontend, leaving you to learn the framework only. It allows your backend developers to build web apps without dealing with HTML, CSS, and JavaScript. Tauri, though a desktop framework, made precisely the opposite choice. Your developers will need to know frontend technologies. Worse, the separation reproduces the request-response model created using browser technologies to create UIs. Reminder: early desktop apps use the Observer model , which better fits user interactions. We designed apps around the request-response model only after we ported them on the web. Using this model in a desktop app is a regression, in my opinion. Observer model Conclusion Tauri has many things to like, mainly everything that revolves around the developer experience. If you or your organization uses and likes web technologies, try Tauri. However, it's a no-go for me: to create a simple desktop app, I don't want to learn how to center a div or about the flexbox layout, etc. div To go further: To go further: Tauri Tauri Tauri

Why I Love Vaadin but Tauri Isn't for Me

**LONDON, United Kingdom, May 16th, 2024/Chainwire/--**Talos, the premier provider of digital asset trading technology for institutions, and One Trading, a crypto trading venue headquartered and regulated in the European Union, announced an integration designed to expand liquidity access for institutions. As part of the collaboration, One Trading joins the Talos network of liquidity providers, expanding the possible destinations for their shared clients looking to achieve best execution. Talos users will now be able to access One Trading’s high-speed trading platform with a matching engine time of just 1 microsecond. In addition to expanding its potential reach to Talos’s institutional clients, One Trading also adopts the Talos trading platform as a sell-side client to support its OTC trading desk. The award-winning Talos trading platform will help One Trading efficiently source liquidity to better serve its clients’ needs. The multi-faceted relationship between the two firms highlights the different ways that the Talos network and platform can enhance a partner’s business. “We are thrilled to welcome One Trading into the Talos network of liquidity providers,” said Daniel Packham, VP and Head of Operations, EMEA. “They have built a leading regulated trading venue in Europe using cutting-edge technology to build an incredibly fast and secure exchange, holding themselves to the highest standards of security and transparency that are important to Talos and our institutional clients. In addition, as a client themselves using our trading platform, One Trading is a great example of how an OTC dealer can leverage Talos to help manage liquidity efficiently.” Commenting on the integration, Joshua Barraclough, CEO of One Trading, said, “Talos shares our goal of bridging the gap between traditional and crypto asset trading. That’s why we’re excited to integrate with Talos as a liquidity provider as well as a sell-side trading client. They provide us with the same institutional grade of technology that we seek to provide to our own clients.” One Trading is an EU-based trading venue built by a highly experienced ex-TradFi team. One Trading provides an institutional-grade digital asset exchange for both retail customers and institutional clients, with a focus on achieving market-leading execution speed, deep order books, and low fees. The exchange provides zero fees for both maker and taker transactions. One Trading operates a regulated spot trading venue and an OTC business with plans to roll out a MiFID II regulated derivatives business in the near future. As the Markets in Crypto Assets (MiCA) European regulation elevates the importance of best execution, Talos’s integration with One Trading will empower shared clients with an additional option for sourcing the best available liquidity. About Talos Talos provides institutional-grade technology that supports the full digital asset trading lifecycle, including liquidity sourcing, price discovery, trading, settlement, lending, borrowing, and portfolio management. Engineered by a team with unmatched experience building institutional trading systems, the Talos platform connects institutions to key participants in today’s digital asset ecosystem – exchanges, OTC desks, prime brokers, lenders, custodians, and more – through a single point of entry. By streamlining the entire trading process, Talos helps mitigate intermediary risk and facilitate best execution. For additional information, visit www.talos.com. Talos Disclaimer: Talos offers software-as-a-service products that provide connectivity tools for institutional clients. Talos does not provide clients with any pre-negotiated arrangements with liquidity providers or other parties. Clients are required to negotiate bilaterally and independently with liquidity providers and other parties. Talos is not a party to any of these arrangements. Services and venues may not be available in all jurisdictions. About One Trading One Trading is a leading European digital asset trading platform with a VASP registration in Italy with Organismo Agenti e Mediatori (OAM). The One Trading platform has various offerings: Exchange, Instant Trade, and an OTC desk. The Exchange is where registered customers can access the fastest trading venue in the world with zero fees — also boasting a transparent order book with deep liquidity, and charting tools for technical analysis. The team behind One Trading has strong ex-TradFi expertise and is focused on providing an unparalleled product experience. Instant Trade offers a simplified UI for trading a wide range of fiat, stablecoin, and altcoin pairs at 0% additional commission. One Trading retrieves the best prices for customers by plugging into a number of major liquidity providers with access to deep liquidity. These relationships have been established through the over-the-counter (OTC) offering and are typically only reserved for HNWs or institutional customers. Through Instant Trade, all trader types can access this unique trading mechanism through a simple UI. The OTC desk offers a high-touch trading team to work with clients, typically institutional partners, to facilitate trades of any size and digital asset, with access to deep pools of liquidity, rapid settlement, and large asset coverage. One Trading Disclaimer: This material is for informational purposes only and is not intended to provide legal, tax, financial, or investment advice. Past performance is not necessarily indicative of the future nor a reliable indicator of the likely performance of any investment. Recipients should consult their own advisors before making these types of decisions. One Trading has no responsibility or liability for any decision made or any other acts or omissions in connection with the Recipient’s use of this material. Contact Andy Keelaghan One Trading info@3webdigital.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **LONDON, United Kingdom, May 16th, 2024/Chainwire/--**Talos, the premier provider of digital asset trading technology for institutions, and One Trading, a crypto trading venue headquartered and regulated in the European Union, announced an integration designed to expand liquidity access for institutions. As part of the collaboration, One Trading joins the Talos network of liquidity providers, expanding the possible destinations for their shared clients looking to achieve best execution. Talos users will now be able to access One Trading’s high-speed trading platform with a matching engine time of just 1 microsecond. In addition to expanding its potential reach to Talos’s institutional clients, One Trading also adopts the Talos trading platform as a sell-side client to support its OTC trading desk. The award-winning Talos trading platform will help One Trading efficiently source liquidity to better serve its clients’ needs. The multi-faceted relationship between the two firms highlights the different ways that the Talos network and platform can enhance a partner’s business. “We are thrilled to welcome One Trading into the Talos network of liquidity providers,” said Daniel Packham, VP and Head of Operations, EMEA. “We are thrilled to welcome One Trading into the Talos network of liquidity providers,” said Daniel Packham, VP and Head of Operations, EMEA. “They have built a leading regulated trading venue in Europe using cutting-edge technology to build an incredibly fast and secure exchange, holding themselves to the highest standards of security and transparency that are important to Talos and our institutional clients. In addition, as a client themselves using our trading platform, One Trading is a great example of how an OTC dealer can leverage Talos to help manage liquidity efficiently.” “They have built a leading regulated trading venue in Europe using cutting-edge technology to build an incredibly fast and secure exchange, holding themselves to the highest standards of security and transparency that are important to Talos and our institutional clients. In addition, as a client themselves using our trading platform, One Trading is a great example of how an OTC dealer can leverage Talos to help manage liquidity efficiently.” Commenting on the integration, Joshua Barraclough, CEO of One Trading, said, “Talos shares our goal of bridging the gap between traditional and crypto asset trading. That’s why we’re excited to integrate with Talos as a liquidity provider as well as a sell-side trading client. They provide us with the same institutional grade of technology that we seek to provide to our own clients.” “Talos shares our goal of bridging the gap between traditional and crypto asset trading. That’s why we’re excited to integrate with Talos as a liquidity provider as well as a sell-side trading client. They provide us with the same institutional grade of technology that we seek to provide to our own clients.” One Trading is an EU-based trading venue built by a highly experienced ex-TradFi team. One Trading provides an institutional-grade digital asset exchange for both retail customers and institutional clients, with a focus on achieving market-leading execution speed, deep order books, and low fees. The exchange provides zero fees for both maker and taker transactions. One Trading operates a regulated spot trading venue and an OTC business with plans to roll out a MiFID II regulated derivatives business in the near future. As the Markets in Crypto Assets (MiCA) European regulation elevates the importance of best execution, Talos’s integration with One Trading will empower shared clients with an additional option for sourcing the best available liquidity. About Talos Talos provides institutional-grade technology that supports the full digital asset trading lifecycle, including liquidity sourcing, price discovery, trading, settlement, lending, borrowing, and portfolio management. Engineered by a team with unmatched experience building institutional trading systems, the Talos platform connects institutions to key participants in today’s digital asset ecosystem – exchanges, OTC desks, prime brokers, lenders, custodians, and more – through a single point of entry. By streamlining the entire trading process, Talos helps mitigate intermediary risk and facilitate best execution. For additional information, visit www.talos.com . www.talos.com www.talos.com Talos Disclaimer: Talos offers software-as-a-service products that provide connectivity tools for institutional clients. Talos does not provide clients with any pre-negotiated arrangements with liquidity providers or other parties. Clients are required to negotiate bilaterally and independently with liquidity providers and other parties. Talos is not a party to any of these arrangements. Services and venues may not be available in all jurisdictions. About One Trading One Trading is a leading European digital asset trading platform with a VASP registration in Italy with Organismo Agenti e Mediatori (OAM). The One Trading platform has various offerings: Exchange, Instant Trade, and an OTC desk. The Exchange is where registered customers can access the fastest trading venue in the world with zero fees — also boasting a transparent order book with deep liquidity, and charting tools for technical analysis. The team behind One Trading has strong ex-TradFi expertise and is focused on providing an unparalleled product experience. One Trading One Trading Exchange Exchange Instant Trade offers a simplified UI for trading a wide range of fiat, stablecoin, and altcoin pairs at 0% additional commission. One Trading retrieves the best prices for customers by plugging into a number of major liquidity providers with access to deep liquidity. These relationships have been established through the over-the-counter (OTC) offering and are typically only reserved for HNWs or institutional customers. Through Instant Trade, all trader types can access this unique trading mechanism through a simple UI. Instant Trade Instant Trade The OTC desk offers a high-touch trading team to work with clients, typically institutional partners, to facilitate trades of any size and digital asset, with access to deep pools of liquidity, rapid settlement, and large asset coverage. OTC OTC One Trading Disclaimer: This material is for informational purposes only and is not intended to provide legal, tax, financial, or investment advice. Past performance is not necessarily indicative of the future nor a reliable indicator of the likely performance of any investment. Recipients should consult their own advisors before making these types of decisions. One Trading has no responsibility or liability for any decision made or any other acts or omissions in connection with the Recipient’s use of this material. Contact Andy Keelaghan One Trading info@3webdigital.com This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

One Trading Partners With Talos To Extend Institutional Trading Services Across Europe

New York, NY, May 2024 - Buckle up, spacefarers! A revolutionary gaming experience is about to launch from the minds of WanderLabs, a visionary Web3 startup at the forefront of the next gaming revolution. Building on its unique position within the immersive entertainment sector, Wanderers is setting a new standard with its story-driven, rogue-lite PC game, developed in collaboration with Animoca Brands Blowfish Studios, set for release in early 2024 and available now for wishlist on EpicGames, Originating from the visionary minds of Nick Greenawalt and Jenna Greenfield, Wanderers has rapidly transformed from a pioneering digital collectible brand to a comprehensive science fiction gaming universe and platform built on web3. This transition underscores the power of web3 technology, fueling the platform's growth and innovation. Wanderers initially captured the market's attention in 2021 with its first animated NFT collection, generating $5M in revenue with an additional $20M spent by fans in secondary trading volume. WanderLabs was launched in 2022 to build the brand, platform, and gaming ecosystem raising $2M from Animoca Brands, the industry leader in Web3 gaming and tokenomics. Evolving beyond static JPG files, the brand's digital collectibles now play an integral role in its debut game. Greenfield states, “We were born out of web3; we started with a community from NFTs, but it can be so much more. And I think we're pioneering a whole new path that there is no playbook.” These collectibles, including Wandernauts, Planets, RAM, and more, unlock new dimensions of gameplay, allowing players to customize avatars, landscapes, spaceships, and utilities. RAM holders gained exclusive early access to the game's closed beta, which is now live. In the realm of gaming, Wanderers presents an epic narrative-driven adventure enriched with card collection and strategic deck building. Players are invited to "Suit up, strap in, and soar off" on an interstellar journey through a vast science fiction universe. This dynamic arena demands survival skills, teamwork, combat prowess, and a keen interest in discovering long-lost secrets. Incorporating minigames and the innovative use of digital wallets for exclusive access, Wanderers seamlessly blends traditional gaming with Web3 components, offering an unparalleled gaming experience. A New Era of Gaming: The Wanderer's Codex The introduction of the Wanderer's Codex, a dynamic Web3 platform, adds more dimensions to the Wanderer’s ecosystem. This platform facilitates cross-platform experiences and digital identities, providing an evolving utility and reward system for the community. It acts as a bridge between the game and digital collectibles, offering quests, trading cards, and leaderboards to enhance the gaming experience. Greenawalt and Greenfield have both highlighted the importance of community and the innovative use of Web3 to enrich the gaming experience, which is embodied in the Codex. Greenawalt emphasizes the unique aspects of ownership and interaction that Web3 enables, "The reason why we are participating in this space is because there are so many interesting elements of ownership and especially this on-chain history that, essentially, is a source of truth." This approach to gaming, where every digital item and interaction has a verifiable history and ownership, is fundamental to the Wanderer's Codex. For example, Greenawalt emphasizes that errors or mistakes made by developers on the backend can be turned into “deeper lore for our community and fans to play around with and become excited to create another unique layer of immersion.” It enables a level of player engagement and investment that goes beyond traditional gaming platforms. Greenfield speaks to the broader vision of creating a universe that resonates on a global scale, which the Codex helps facilitate: "What excites me the most about this is the potential we have on a global scale. The technology and cultural movement is borderless.” The Wanderer's Codex is a manifestation of this vision, allowing players from around the world to participate in a shared universe, contributing to and benefiting from the community through quests, trades, and competitions. Partnerships and Visionaries Wanderers isn't flying solo. Strategic partnerships with industry titans like Animoca Brands, Polygon, and OpenSea ensure the project has the resources and expertise to reach its full potential. Even veterans like Jamie King, co-founder of Rockstar Games, are lending their talents to help shape the strategy and vision. Wanderers isn't just a game; it's a groundbreaking vision for the future of gaming. Join the community, explore the universe, and be a part of something truly revolutionary. Suit up, strap in, and prepare to soar off on an interstellar journey unlike any other! Find out more at www.wanderers.ai This story was distributed by Jon Stojan Media under HackerNoon’s Brand As An Author Program. Learn more about the program here: https://business.hackernoon.com/brand-as-author New York, NY, May 2024 - Buckle up, spacefarers! A revolutionary gaming experience is about to launch from the minds of WanderLabs , a visionary Web3 startup at the forefront of the next gaming revolution. WanderLabs WanderLabs Building on its unique position within the immersive entertainment sector, Wanderers is setting a new standard with its story-driven, rogue-lite PC game, developed in collaboration with Animoca Brands Blowfish Studios, set for release in early 2024 and available now for wishlist on EpicGames, set for release in early 2024 and available now for wishlist on EpicGames, set for release in early 2024 and available now for wishlist on EpicGames, Originating from the visionary minds of Nick Greenawalt and Jenna Greenfield, Wanderers has rapidly transformed from a pioneering digital collectible brand to a comprehensive science fiction gaming universe and platform built on web3. This transition underscores the power of web3 technology, fueling the platform's growth and innovation. Wanderers initially captured the market's attention in 2021 with its first animated NFT collection, generating $5M in revenue with an additional $20M spent by fans in secondary trading volume. WanderLabs was launched in 2022 to build the brand, platform, and gaming ecosystem raising $2M from Animoca Brands, the industry leader in Web3 gaming and tokenomics. Evolving beyond static JPG files, the brand's digital collectibles now play an integral role in its debut game. Greenfield states, “We were born out of web3; we started with a community from NFTs, but it can be so much more. And I think we're pioneering a whole new path that there is no playbook.” “We were born out of web3; we started with a community from NFTs, but it can be so much more. And I think we're pioneering a whole new path that there is no playbook.” These collectibles, including Wandernauts, Planets, RAM, and more, unlock new dimensions of gameplay, allowing players to customize avatars, landscapes, spaceships, and utilities. RAM holders gained exclusive early access to the game's closed beta, which is now live. In the realm of gaming, Wanderers presents an epic narrative-driven adventure enriched with card collection and strategic deck building. Players are invited to "Suit up, strap in, and soar off" on an interstellar journey through a vast science fiction universe. This dynamic arena demands survival skills, teamwork, combat prowess, and a keen interest in discovering long-lost secrets. Incorporating minigames and the innovative use of digital wallets for exclusive access, Wanderers seamlessly blends traditional gaming with Web3 components, offering an unparalleled gaming experience. A New Era of Gaming: The Wanderer's Codex The introduction of the Wanderer's Codex, a dynamic Web3 platform, adds more dimensions to the Wanderer’s ecosystem. This platform facilitates cross-platform experiences and digital identities, providing an evolving utility and reward system for the community. It acts as a bridge between the game and digital collectibles, offering quests, trading cards, and leaderboards to enhance the gaming experience. Greenawalt and Greenfield have both highlighted the importance of community and the innovative use of Web3 to enrich the gaming experience, which is embodied in the Codex. Greenawalt emphasizes the unique aspects of ownership and interaction that Web3 enables, "The reason why we are participating in this space is because there are so many interesting elements of ownership and especially this on-chain history that, essentially, is a source of truth." This approach to gaming, where every digital item and interaction has a verifiable history and ownership, is fundamental to the Wanderer's Codex. For example, Greenawalt emphasizes that errors or mistakes made by developers on the backend can be turned into “deeper lore for our community and fans to play around with and become excited to create another unique layer of immersion.” "The reason why we are participating in this space is because there are so many interesting elements of ownership and especially this on-chain history that, essentially, is a source of truth." “deeper lore for our community and fans to play around with and become excited to create another unique layer of immersion.” It enables a level of player engagement and investment that goes beyond traditional gaming platforms. Greenfield speaks to the broader vision of creating a universe that resonates on a global scale, which the Codex helps facilitate: "What excites me the most about this is the potential we have on a global scale. The technology and cultural movement is borderless.” "What excites me the most about this is the potential we have on a global scale. The technology and cultural movement is borderless.” The Wanderer's Codex is a manifestation of this vision, allowing players from around the world to participate in a shared universe, contributing to and benefiting from the community through quests, trades, and competitions. Partnerships and Visionaries Wanderers isn't flying solo. Strategic partnerships with industry titans like Animoca Brands, Polygon, and OpenSea ensure the project has the resources and expertise to reach its full potential. Even veterans like Jamie King, co-founder of Rockstar Games, are lending their talents to help shape the strategy and vision. Wanderers isn't just a game; it's a groundbreaking vision for the future of gaming. Join the community, explore the universe, and be a part of something truly revolutionary. Suit up, strap in, and prepare to soar off on an interstellar journey unlike any other! Find out more at www.wanderers.ai This story was distributed by Jon Stojan Media under HackerNoon’s Brand As An Author Program. Learn more about the program here: https://business.hackernoon.com/brand-as-author This story was distributed by Jon Stojan Media under HackerNoon’s Brand As An Author Program. Learn more about the program here: https://business.hackernoon.com/brand-as-author https://business.hackernoon.com/brand-as-author https://business.hackernoon.com/brand-as-author

Wanderers: From Digital Collectibles to a Thriving Web3 Gaming Universe

ওয়ান্ডারার্স: ডিজিটাল সংগ্রহযোগ্য থেকে একটি সমৃদ্ধ ওয়েব3 গেমিং ইউনিভার্স

Wanderers: Von digitalen Sammlerstücken zu einem florierenden Web3-Gaming-Universum

Wanderers: de coleccionables digitales a un próspero universo de juegos Web3

Wanderers : des objets de collection numériques à un univers de jeu Web3 florissant

वांडरर्स: डिजिटल संग्रहणीय वस्तुओं से लेकर एक संपन्न वेब3 गेमिंग ब्रह्मांड तक

放浪者: デジタル コレクタブルから活気ある Web3 ゲームの世界へ

방랑자: 디지털 수집품부터 번성하는 Web3 게임 세계까지

Wanderers: de colecionáveis digitais a um próspero universo de jogos na Web3

Странники: от цифровых предметов коллекционирования к процветающей игровой вселенной Web3

Wanderers: Dijital Koleksiyonlardan Gelişen Web3 Oyun Evrenine

Những kẻ lang thang: Từ những bộ sưu tập kỹ thuật số đến một vũ trụ trò chơi Web3 thịnh vượng

流浪者：从数字收藏品到蓬勃发展的 Web3 游戏世界

Load Balancing Strategies for Applications: From Infrastructure to Code

The New Hollywood leader and one of the world’s most powerful brands just joined forces in a deal that elevates live sports on connected TV (CTV) and hammers another nail in the coffin of linear TV. Netflix announced that it will stream the NFL’s two Christmas Day games in 2024. This marks the beginning of a three-season agreement, during which the streaming service will also air at least one Christmas Day game in both 2025 and 2026. The games will also air on broadcast TV in the competing team cities, and they be available on U.S. mobile devices with NFL+. The Rise of Live Sports on CTV The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services, according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media, according to Trade Desk’s Future of TV Report. Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. A recently announced venture between ESPN, Fox, and Warner Bros. Discovery may account for about 55% of U.S. sports rights, according to Citi analysts. All Hail the NFL Netflix, a Johnny-come-lately to live sports, has good reason to cozy up to the NFL. The NFL dominates television and drives culture. Nielsen says the NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023. The NFL has wisely sensed and responded to the rise of CTV, agreeing to air games with a variety of streaming companies, among them Amazon Prime, Paramount+, Peacock, and YouTube TV. Thursday Night Football games on Amazon Prime and a Black Friday game (the first ever) in 2024 have delivered ratings and advertising gold. The league created controversy by streaming a 2024 wild card playoff game on Peacock exclusively, which shut out viewers who lacked a Peacock subscription. But the decision delivered numbers: 23 million total viewers, according to Nielsen. NBC said that the game set a record for the most-streamed live event in U.S. history. And Super Bowl LVIII on February 11 game attracted an average viewership of 123.4 million, setting a new record for the most-watched television broadcast in history. Out of this audience, 112 million viewers watched the game on CBS. The remaining viewership was distributed among Paramount+, Nickelodeon, Univision, CBS Sports, and various NFL digital platforms, including NFL+. All Eyes on Amazon The NFL is clearly just getting warmed up. The 2024-25 season will include a game in Brazil streaming exclusively on Peacock. The September 6 game will be the first NFL game played in South America and the second game to air exclusively on Peacock. A playoff wild card game will air on Amazon Prime Video. Amazon streaming a playoff game is especially intriguing. The experience will most certainly be different than the one Peacock featured and speaks to CTV’s potential for changing how people experience live sports. For one thing, Amazon will use the game to test Amazon Ad targeting features as it did with the Black Friday game when Amazon rolled out a new strategy called audience-based creative, allowing advertisers to target different audience segments with different ads in the same time slot.Amazon will also inject commerce into the game-watching experience. Amazon already offers deals for Amazon Prime customers associated with Thursday Night Football, and Amazon really ramped up shopping deals during the 2023 Black Friday game (including limited time deals along with plenty of shoppable ads).Amazon also provides several interactive features to enhance the TV viewing experience, such as X-Ray, which gives fans real-time access to live statistics and data. A feature called the 4th Down Decision Guide offers fans the opportunity to step into the role of NFL coaches during critical moments. It poses the question: should a team attempt to advance on fourth down or opt for a punt? Using machine learning, this tool assesses the success rates of both choices and evaluates their impact on the team's chances of winning the game. These kinds of features (and a lot more) are not gimmicks -- they make watching the game more of an experience. Essentially, Amazon and the NFL are reinventing Black Friday as a hybrid shopping and entertainment experience -- enticing people to stay online and watch football on a day when they’re usually out shopping was at one time unthinkable. The game garnered an average of 9.61 million viewers who watched the Miami Dolphins crush the New York Jets on Amazon Prime Video.The ratings were lower than expected. But Amazon’s first NFL outing with Thursday Night Football underwhelmed at first, too, and now things have turned around. And as Columbia University sports management professor Joe Favorito told The Street, "If you would have said to someone nine million people on the Friday after Thanksgiving are going to watch a streamed NFL game three years ago, people [would] have been jumping up and down." Amazon’s relationship with the NFL will also challenge Netflix to deliver something more experiential especially because Amazon is already creating the state of the art in CTV live sports. I expect Netflix will share more details of its own in coming weeks. A Christmas Advertising Bonanza? Christmas Day marks the NFL’s continued expansion into holiday sports viewing. The NFL averaged 28.4 million viewers across its three games on Christmas Day last season (compare that to the NBA, which averaged 2.8 million across its five games). According to the NFL, last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023. Analyst Guggenheim predicts that these games will bring in approximately $185 million in direct advertising revenue. This figure is in addition to potential increases in subscriber growth, engagement, or promotional benefits. Such a boost would signify a 15.7% increase over the firm’s existing 2024 advertising forecast of $1.18 billion. I’ve said it before, and I’ll say it again: the day is coming when the Super Bowl will move to CTV. Which New Hollywood business will win that prize? NFL photo by Photo by Adrian Curiel on Unsplash. Netflix photo by Alexander Shatov on Unsplash. The New Hollywood leader and one of the world’s most powerful brands just joined forces in a deal that elevates live sports on connected TV (CTV) and hammers another nail in the coffin of linear TV. Netflix announced that it will stream the NFL’s two Christmas Day games in 2024 . This marks the beginning of a three-season agreement, during which the streaming service will also air at least one Christmas Day game in both 2025 and 2026. stream the NFL’s two Christmas Day games in 2024 The games will also air on broadcast TV in the competing team cities, and they be available on U.S. mobile devices with NFL+. The Rise of Live Sports on CTV The Rise of Live Sports on CTV The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services , according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media , according to Trade Desk’s Future of TV Report. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. A recently announced venture between ESPN, Fox, and Warner Bros. Discovery may account for about 55% of U.S. sports rights , according to Citi analysts. may account for about 55% of U.S. sports rights may account for about 55% of U.S. sports rights All Hail the NFL All Hail the NFL Netflix, a Johnny-come-lately to live sports, has good reason to cozy up to the NFL. The NFL dominates television and drives culture. Nielsen says the NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023 . The NFL has wisely sensed and responded to the rise of CTV, agreeing to air games with a variety of streaming companies, among them Amazon Prime, Paramount+, Peacock, and YouTube TV. Thursday Night Football games on Amazon Prime and a Black Friday game (the first ever) in 2024 have delivered ratings and advertising gold. NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023 NFL accounted for a 93 of the 100 most-watched TV broadcasts in 2023 The league created controversy by streaming a 2024 wild card playoff game on Peacock exclusively, which shut out viewers who lacked a Peacock subscription. But the decision delivered numbers: 23 million total viewers, according to Nielsen. NBC said that the game set a record for the most-streamed live event in U.S. history . NBC said that the game set a record for the most-streamed live event in U.S. history NBC said that the game set a record for the most-streamed live event in U.S. history And Super Bowl LVIII on February 11 game attracted an average viewership of 123.4 million, setting a new record for the most-watched television broadcast in history . Out of this audience, 112 million viewers watched the game on CBS. The remaining viewership was distributed among Paramount+, Nickelodeon, Univision, CBS Sports, and various NFL digital platforms, including NFL+. setting a new record for the most-watched television broadcast in history setting a new record for the most-watched television broadcast in history All Eyes on Amazon The NFL is clearly just getting warmed up. The 2024-25 season will include a game in Brazil streaming exclusively on Peacock. The September 6 game will be the first NFL game played in South America and the second game to air exclusively on Peacock. A playoff wild card game will air on Amazon Prime Video. Amazon streaming a playoff game is especially intriguing. The experience will most certainly be different than the one Peacock featured and speaks to CTV’s potential for changing how people experience live sports. For one thing, Amazon will use the game to test Amazon Ad targeting features as it did with the Black Friday game when Amazon rolled out a new strategy called audience-based creative, allowing advertisers to target different audience segments with different ads in the same time slot. Amazon will also inject commerce into the game-watching experience. Amazon already offers deals for Amazon Prime customers associated with Thursday Night Football, and Amazon really ramped up shopping deals during the 2023 Black Friday game (including limited time deals along with plenty of shoppable ads). Amazon also provides several interactive features to enhance the TV viewing experience, such as X-Ray, which gives fans real-time access to live statistics and data. A feature called the 4th Down Decision Guide offers fans the opportunity to step into the role of NFL coaches during critical moments. It poses the question: should a team attempt to advance on fourth down or opt for a punt? Using machine learning, this tool assesses the success rates of both choices and evaluates their impact on the team's chances of winning the game. These kinds of features (and a lot more) are not gimmicks -- they make watching the game more of an experience. Essentially, Amazon and the NFL are reinventing Black Friday as a hybrid shopping and entertainment experience -- enticing people to stay online and watch football on a day when they’re usually out shopping was at one time unthinkable. The game garnered an average of 9.61 million viewers who watched the Miami Dolphins crush the New York Jets on Amazon Prime Video. The ratings were lower than expected. But Amazon’s first NFL outing with Thursday Night Football underwhelmed at first, too, and now things have turned around. And as Columbia University sports management professor Joe Favorito told The Street, "If you would have said to someone nine million people on the Friday after Thanksgiving are going to watch a streamed NFL game three years ago, people [would] have been jumping up and down." Amazon’s relationship with the NFL will also challenge Netflix to deliver something more experiential especially because Amazon is already creating the state of the art in CTV live sports. I expect Netflix will share more details of its own in coming weeks. A Christmas Advertising Bonanza? A Christmas Advertising Bonanza? Christmas Day marks the NFL’s continued expansion into holiday sports viewing. The NFL averaged 28.4 million viewers across its three games on Christmas Day last season (compare that to the NBA, which averaged 2.8 million across its five games). According to the NFL, last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023 . The NFL averaged 28.4 million viewers across its three games on Christmas Day last season The NFL averaged 28.4 million viewers across its three games on Christmas Day last season last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023 last year’s three Christmas games ranking among the top 25 most viewed TV programs of 2023 Analyst Guggenheim predicts that these games will bring in approximately $185 million in direct advertising revenue . This figure is in addition to potential increases in subscriber growth, engagement, or promotional benefits. Such a boost would signify a 15.7% increase over the firm’s existing 2024 advertising forecast of $1.18 billion. $185 million in direct advertising revenue $185 million in direct advertising revenue I’ve said it before, and I’ll say it again: the day is coming when the Super Bowl will move to CTV. Which New Hollywood business will win that prize? NFL photo by Photo by Adrian Curiel on Unsplash. Netflix photo by Alexander Shatov on Unsplash. NFL photo by Photo by Adrian Curiel on Unsplash. Netflix photo by Alexander Shatov on Unsplash.

Goodbye, Linear TV: Netflix to Stream NFL Christmas Games in 2024

বিদায়, লিনিয়ার টিভি: 2024 সালে এনএফএল ক্রিসমাস গেমস স্ট্রিম করবে Netflix

Auf Wiedersehen, lineares Fernsehen: Netflix überträgt NFL-Weihnachtsspiele im Jahr 2024

Adiós, Linear TV: Netflix transmitirá los juegos navideños de la NFL en 2024

Au revoir, télévision linéaire : Netflix diffusera les matchs de Noël de la NFL en 2024

अलविदा, लीनियर टीवी: नेटफ्लिक्स 2024 में एनएफएल क्रिसमस गेम्स स्ट्रीम करेगा

さようなら、リニアテレビ：Netflix が 2024 年に NFL クリスマス ゲームをストリーミング配信

안녕, Linear TV: Netflix, 2024년에 NFL 크리스마스 게임 스트리밍 예정

Adeus, Linear TV: Netflix transmitirá jogos de Natal da NFL em 2024

Прощай, линейное телевидение: Netflix будет транслировать рождественские игры НФЛ в 2024 году

Elveda Linear TV: Netflix, 2024'te NFL Noel Oyunlarını Yayınlayacak

Tạm biệt, Truyền hình tuyến tính: Netflix sẽ phát trực tuyến các trò chơi Giáng sinh của NFL vào năm 2024

再见，线性电视：Netflix 将于 2024 年播放 NFL 圣诞比赛

Depending on who you asked about the outlook of the crypto industry going into 2024, you would have heard a response that ranged between cautious optimism and more of the same from 2023. The prevailing bearish macroeconomic conditions of heightened inflation and elevated interest rates tempered expectations.Even with the potential for a final Bitcoin ETF approval in the U.S. and the next Bitcoin halving, many thought the headwinds were too strong and that the explosion in popularity of AI would siphon off whatever VC money was still available.As we enter Q2 of 2024, most people are shocked at how strong and resilient the industry is proving to be. The popularity of the Bitcoin ETFs with institutional investors and the calming of the Federal Reserve’s language has spurred renewed interest in the highly volatile asset class. But what can we learn from the mistakes of the last bull run, and how can we overcome the reputational damage that crypto scandals did while navigating this new regulatory landscape? How we got here It seems like a distant memory, but 2021 was a banner year for the industry. Most crypto projects were hitting all-time highs, staking and lending protocols like the Anchor Protocoloffered over 20% returns, and charismatic founders like Do Kwon, SBF, and Alex Maschinsky were being hailed by the mainstream media as the next coming of Steve Jobs.Yet, there were warning signs that the market sentiment was about to shift and that these new wunderkinder were nothing more than grifters and charlatans preying on overhyped market sentiment. Even before the bull run in 2021, analysts were highlighting the potential pitfalls of some of the most popular projects of the last cycle. In April 2018,  former Head of Risk at MakerDAO and Research Analyst at Scaler Cyrus Younessi correctly identified the critical failure point in Terra Luna: “If Terra were to fall and break peg, then it would depend on Luna to Save Terra. But Luna would fall as investors would panic, and then Terra would continue to fall, and then they would just each keep contributing to each other’s demise.” Collapses in 2022, bear market 2023 The euphoria that was felt across the market in 2021 would come to an abrupt end in 2022 from the fall of the first of many dominoes with the collapse of Terra Luna. Terra ecosystem In one of the most remarkable collapses of this period, the Terra ecosystem’s flagship protocol, LUNA, and algorithmic stablecoin (UST) lost its peg to the U.S. dollar, causing the price to crash to zero in a matter of days. LUNA’s fall from grace was made all the more spectacular because of how arrogant its founder Do Kwon was about promoting its strength and stability. Celcius Throughout much of 2021, Celsius was considered a premium centralized lending platform. Its charismatic founder, Alex Maschinsky, aggressively promoted its more than 20% return on investment, and it became the de facto custodian for retail and institutional investors. However, the model became unsustainable as the market shifted and the underlying assets began to lose value. It was revealed that Celcius was using Ponzi economics to prop up the platform. It was borrowing new deposits to make up for the lack of funds to pay out the high returns, and the whole platform collapsed under the weight, taking with it investors' deposits. FTX No project was as popular or successful during the 2021 bull run as the centralized exchange FTX. It rose to prominence because of its founder, Sam Bankman Fried’s reputation as a dominant arbitrage trader in his first company, Alameda Research. He was an enigma that the media fawned over as he embraced the lifestyle of a humble billionaire by spouting the benefits of the philosophical lifestyle of effective altruism. FTX became the number one exchange globally, signing massive celebrity endorsements from Larry David, Tom Brady, and Steph Curry. FTX had entrenched itself so deeply into the industry by requiring projects it supported to hold their assets on the platform that when it collapsed, it impacted just about everyone in the space. The once dominant exchange was ultimately undermined by Binance’s founder CZ, after he publicly sold Binance’s entire stake in the FTX utility token FTT after it was revealed SBF had been using customers' deposits to cover Alameda’s losses and using FTT to make up the difference on the balance sheet. Shifting Regulatory Landscape 2022 plunged the crypto industry into a deep bear market that we are only starting to emerge from today. The industry had largely been left to self-regulate, with the SEC only intervening in cases of clear criminality. Yet, the experiences of 2022 left many people heavily criticizing the SEC’s approach, specifically Chairman Gary Gensler and the close relationship he had with SBF and Alameda Research’s CEO Caroline Ellison.In a change of tone, the SEC and Chairman Gensler began pursuing legal action against anyone and everyone it could in an aggressive shift to a regulation policy by enforcement. The shift impacted individual projects like Ripple, Library, and Tornado Cash. The shift also meant constant deferral delays on SEC regulatory decisions, specifically in relation to Bitcoin ETF approvals, as well as targeting good faith actors like centralized exchanges__Kraken__ and Coinbase. Kraken and Coinbase had been asking for clear regulations for years to operate within. For their troubles of trying to remain compliant, the SEC filed lawsuits against each for operating unregistered security exchanges To end 2023, the SEC went trophy hunting and emerged with the arrest of the CEO of the world’s largest crypto exchange (Binance), CZ. CZ pled guilty to anti-money laundering charges and now faces over ten years in prison, while the exchange was fined $ 4 billion. The shift in policy by the SEC represented a direct attack on the industry. Still, it ultimately did more damage by undermining these firms' ability to operate in the U.S. by creating confusion and an environment of ever-shifting regulatory goalposts. Ongoing hacks and heists Despite the SEC's new approach to the industry, heists and hacks throughout the industry remained rampant throughout the course of 2023, totaling over $ 1.7 billion. While 2024 is again proving to be a hotbed for crypto hacks and scams, the first three months totaling over $437 million. With the looming Bitcoin halving and the historical trend of it spurring the next bull run, it is relatively safe to say that this problem will get worse before it gets better. Outlook for 2024 So, with all the negative sentiment built up in the industry from the last cycle. How can we emerge and market the industry in a positive light?If we learned anything from the last cycle it's that the product needs to be centerstage rather than any charismatic leader. It is easy to get swept up in the excitement when the market moves, but we need to remember the fundamentals of DYOR. Accountability for those bad actors of the last cycle is also key. We are beginning to see how the criminal activity of those wunderkind founders was not because they were in crypto but because they were criminals. SBF and Maschinsky committed embezzlement and financial crimes because they took advantage of user funds, not because of anything inherent with the technology. They are more akin to Bernie Madoff than Satoshi Nakamoto. Explaining the difference will be key. We should also take comfort in the fact that despite Chairman Gensler’s disdain for the industry, he will be limited to his term, other chairmen and women in the SEC have dissenting opinions (Hester Pierce) to the SEC, and his legal challenges to reign in the industry often fail. Depending on who you asked about the outlook of the crypto industry going into 2024, you would have heard a response that ranged between cautious optimism and more of the same from 2023. The prevailing bearish macroeconomic conditions of heightened inflation and elevated interest rates tempered expectations. Even with the potential for a final Bitcoin ETF approval in the U.S. and the next Bitcoin halving, many thought the headwinds were too strong and that the explosion in popularity of AI would siphon off whatever VC money was still available. As we enter Q2 of 2024, most people are shocked at how strong and resilient the industry is proving to be. The popularity of the Bitcoin ETFs with institutional investors and the calming of the Federal Reserve’s language has spurred renewed interest in the highly volatile asset class. But what can we learn from the mistakes of the last bull run, and how can we overcome the reputational damage that crypto scandals did while navigating this new regulatory landscape? How we got here It seems like a distant memory, but 2021 was a banner year for the industry. Most crypto projects were hitting all-time highs, staking and lending protocols like the Anchor Protocol offered over 20% returns, and charismatic founders like Do Kwon, SBF, and Alex Maschinsky were being hailed by the mainstream media as the next coming of Steve Jobs. Yet, there were warning signs that the market sentiment was about to shift and that these new wunderkinder were nothing more than grifters and charlatans preying on overhyped market sentiment. Anchor Protocol Anchor Protocol Even before the bull run in 2021, analysts were highlighting the potential pitfalls of some of the most popular projects of the last cycle. In April 2018,  former Head of Risk at MakerDAO and Research Analyst at Scaler Cyrus Younessi correctly identified the critical failure point in Terra Luna: correctly identified correctly identified “If Terra were to fall and break peg, then it would depend on Luna to Save Terra. But Luna would fall as investors would panic, and then Terra would continue to fall, and then they would just each keep contributing to each other’s demise.” “If Terra were to fall and break peg, then it would depend on Luna to Save Terra. But Luna would fall as investors would panic, and then Terra would continue to fall, and then they would just each keep contributing to each other’s demise.” “If Terra were to fall and break peg, then it would depend on Luna to Save Terra. But Luna would fall as investors would panic, and then Terra would continue to fall, and then they would just each keep contributing to each other’s demise.” Collapses in 2022, bear market 2023 The euphoria that was felt across the market in 2021 would come to an abrupt end in 2022 from the fall of the first of many dominoes with the collapse of Terra Luna. Terra ecosystem In one of the most remarkable collapses of this period, the Terra ecosystem’s flagship protocol, LUNA, and algorithmic stablecoin (UST) lost its peg to the U.S. dollar, causing the price to crash to zero in a matter of days. LUNA’s fall from grace was made all the more spectacular because of how arrogant its founder Do Kwon was about promoting its strength and stability. price to crash to zero price to crash to zero Celcius Throughout much of 2021, Celsius was considered a premium centralized lending platform. Its charismatic founder, Alex Maschinsky, aggressively promoted its more than 20% return on investment, and it became the de facto custodian for retail and institutional investors. However, the model became unsustainable as the market shifted and the underlying assets began to lose value. It was revealed that Celcius was using Ponzi economics to prop up the platform. It was borrowing new deposits to make up for the lack of funds to pay out the high returns, and the whole platform collapsed under the weight , taking with it investors' deposits. collapsed under the weight collapsed under the weight FTX No project was as popular or successful during the 2021 bull run as the centralized exchange FTX. It rose to prominence because of its founder, Sam Bankman Fried’s reputation as a dominant arbitrage trader in his first company, Alameda Research. He was an enigma that the media fawned over as he embraced the lifestyle of a humble billionaire by spouting the benefits of the philosophical lifestyle of effective altruism. FTX became the number one exchange globally, signing massive celebrity endorsements from Larry David, Tom Brady, and Steph Curry. FTX had entrenched itself so deeply into the industry by requiring projects it supported to hold their assets on the platform that when it collapsed , it impacted just about everyone in the space. The once dominant exchange was ultimately undermined by Binance’s founder CZ, after he publicly sold Binance’s entire stake in the FTX utility token FTT after it was revealed SBF had been using customers' deposits to cover Alameda’s losses and using FTT to make up the difference on the balance sheet. when it collapsed when it collapsed Shifting Regulatory Landscape 2022 plunged the crypto industry into a deep bear market that we are only starting to emerge from today. The industry had largely been left to self-regulate, with the SEC only intervening in cases of clear criminality. Yet, the experiences of 2022 left many people heavily criticizing the SEC’s approach, specifically Chairman Gary Gensler and the close relationship he had with SBF and Alameda Research’s CEO Caroline Ellison. In a change of tone, the SEC and Chairman Gensler began pursuing legal action against anyone and everyone it could in an aggressive shift to a regulation policy by enforcement. The shift impacted individual projects like Ripple, Library, and Tornado Cash. The shift also meant constant deferral delays on SEC regulatory decisions, specifically in relation to Bitcoin ETF approvals, as well as targeting good faith actors like centralized exchanges__ Kraken __ and Coinbase . Kraken and Coinbase had been asking for clear regulations for years to operate within. For their troubles of trying to remain compliant, the SEC filed lawsuits against each for operating unregistered security exchanges Kraken Coinbase Coinbase filed lawsuits filed lawsuits operating unregistered security exchanges operating unregistered security exchanges To end 2023, the SEC went trophy hunting and emerged with the arrest of the CEO of the world’s largest crypto exchange (Binance), CZ. CZ pled guilty to anti-money laundering charges and now faces over ten years in prison, while the exchange was fined $ 4 billion. The shift in policy by the SEC represented a direct attack on the industry. Still, it ultimately did more damage by undermining these firms' ability to operate in the U.S. by creating confusion and an environment of ever-shifting regulatory goalposts. Ongoing hacks and heists Despite the SEC's new approach to the industry, heists and hacks throughout the industry remained rampant throughout the course of 2023, totaling over $ 1.7 billion. totaling over $ 1.7 billion. totaling over $ 1.7 billion. While 2024 is again proving to be a hotbed for crypto hacks and scams, the first three months totaling over $437 million . With the looming Bitcoin halving and the historical trend of it spurring the next bull run, it is relatively safe to say that this problem will get worse before it gets better. totaling over $437 million totaling over $437 million Outlook for 2024 So, with all the negative sentiment built up in the industry from the last cycle. How can we emerge and market the industry in a positive light? If we learned anything from the last cycle it's that the product needs to be centerstage rather than any charismatic leader. It is easy to get swept up in the excitement when the market moves, but we need to remember the fundamentals of DYOR. Accountability for those bad actors of the last cycle is also key. We are beginning to see how the criminal activity of those wunderkind founders was not because they were in crypto but because they were criminals. SBF and Maschinsky committed embezzlement and financial crimes because they took advantage of user funds, not because of anything inherent with the technology. They are more akin to Bernie Madoff than Satoshi Nakamoto. Explaining the difference will be key. We should also take comfort in the fact that despite Chairman Gensler’s disdain for the industry, he will be limited to his term, other chairmen and women in the SEC have dissenting opinions (Hester Pierce) to the SEC, and his legal challenges to reign in the industry often fail. dissenting opinions dissenting opinions often fail. often fail.

Resilient Strategies for Crypto Marketing Success in 2024: Overcoming Regulations and Scandals

2024 সালে ক্রিপ্টো বিপণন সাফল্যের জন্য স্থিতিস্থাপক কৌশল: প্রবিধান এবং কেলেঙ্কারি কাটিয়ে ওঠা

Belastbare Strategien für erfolgreiches Krypto-Marketing im Jahr 2024: Regulierungen und Skandale überwinden

Estrategias resilientes para el éxito del cripto marketing en 2024: superación de regulaciones y escándalos

Stratégies résilientes pour réussir le marketing cryptographique en 2024 : surmonter les réglementations et les scandales

2024 में क्रिप्टो मार्केटिंग की सफलता के लिए लचीली रणनीतियाँ: विनियमनों और घोटालों पर काबू पाना

2024 年に暗号通貨マーケティングを成功させるための強靭な戦略: 規制とスキャンダルを克服する

2024년 암호화폐 마케팅 성공을 위한 탄력적 전략: 규제 및 스캔들을 극복

Estratégias resilientes para o sucesso do marketing criptográfico em 2024: superando regulamentações e escândalos

Устойчивые стратегии успеха криптомаркетинга в 2024 году: преодоление регулирования и скандалов

2024'te Kripto Pazarlama Başarısı için Dayanıklı Stratejiler: Düzenlemelerin ve Skandalların Üstesinden Gelmek

Các chiến lược kiên cường để tiếp thị tiền điện tử thành công vào năm 2024: Vượt qua các quy định và vụ bê bối

2024 年加密货币营销成功的弹性策略：克服监管和丑闻

Stories, News & Mentions about COLATFORM

Colatform’s Stories on HackerNoon