Coca-Cola drew plenty of criticism for rolling out an uninspired and lazily AI-generated holiday ad. Redditors made a much better version.

Someone Made a Deranged Version of Coke's AI Holiday Ad and It's Way Better

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The Beignet Stand is officially joining Frost Bank Center after a successful run in the 2022-23 Spurs Culinary Residency program. The restaurant will return with a permanent location at section 121, serving fan-favorite freshly fried beignet treats. Section 121

Frost Bank Center Tips Off 2023-24 Season With New Food And Beverage Offerings

Menzies Distribution is taking part in a UK trial of trucks that a part-fuelled with HVO, which has been launched by its client Ball Beverage Packaging in partnership with Coca-Cola Europacific Partners (CCEP).

Menzies Distribution in HVO trial with Ball Beverage Packaging

Coca-Cola ’s European bottling company has launched a partnership with packaging manufacturer Ball Beverage to trial HVO-fuelled vehicles in a bid to slash carbon emissions. CCEP is trialling the use of vegetable oil part-fuelled vehicles for one year at the aluminium can manufacturer’s Wakefield factory.

Coca-Cola bottler and Ball Beverage trial veg oil powered vehicles

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Coca-Cola

coca-cola

Back in 2020, 's brand was worth a whopping , while PepsiCo's brand was valued at $70.9 billion. The time-honored competition between Pepsi and Coca-Cola is legendary in marketing, still influencing the drink market, global marketing, peoples’ choice of product, and brand loyalty. For over a century, this battle has evolved from a taste test to today’s online advertisement. This article delves into the creativity and strategies Pepsi and Coca-Cola implore to win customers worldwide; in this article, we will examine their battles, advertisement strategies, and how they adjust to changing customer tastes to keep their storied rivalry living. Coca-Cola $84.86 billion Background In , Coca-Cola first came to life. It all began when Dr. John S. Pemberton, a pharmacist, created a soft drink that had a unique taste meant to be sold at soda fountains. Frank Robinson his bookkeeper named the drink “Coca-Cola” and also crafted the logo in his handwriting; Coca-Cola was publicized as a stress-relieving drink. 1886, in Atlanta, Georgia On the other hand, in , Pepsi originally called “Brad’s Drink” was created by Caleb Bradham a pharmacist from New Bern, North Carolina. Brad’s Drink was later renamed Pepsi-cola in 1893, this change of name was inspired by the digestive aid; pepsin, and kola nuts which were used in the recipe. Pepsi was promoted as a tasty and healthy digestion-aiding beverage. 1893 \When Coca-Cola started its marketing journey, emphasis was laid on how refreshing and satisfactory it was. The brand was ahead of the game as it was the first to use branded merchandise, by distributing items like calendars and clocks with their logos on it to promote their brand. In 1916 Coca-Cola decided to switch up its marketing tactics with the introduction of the popular bottle shape; this made it different, and more recognizable in different places. In 1927 they created the largest soda fountain in the world. At first, Pepsi started by promoting its health benefits, strategically placing itself as a digestive aid. During the great depression that occurred in the 1930s, Pepsi became popular for selling double the amount of soda for the same price as Coca-Cola ( that is, 12 ounces of the beverage for the same price as 6 ounces of Coca-Cola) this became their unique selling point.             Pepsi came up with another approach in the 1960s which was the “Pepsi Generation” campaign,  they tried connecting with younger people; this act was the starting point of the famous Cola wars with Coca-Cola. Key Marketing Battles In the famous taste battle between Pepsi and Coke, the numbers show who's winning. In 2020, Coke had a big chunk of the market, with . This tells us a lot about what people like and how loyal they are to these brands. 43.7%, while Pepsi had 24.1% The Cola Wars represents one of the most notable marketing showdowns in marketing history, embodied by the Pepsi generation campaign. It all began in the year 1975 when Pepsi organized a blind taste test to see which product people liked better, Pepsi or Coca-Cola. This made Pepsi very famous, Coca-Cola could not just watch but felt the need to do something. In 1985, Coca-Cola responded by changing its recipe to “ ”, this move had no positive outcome; eventually they brought back their original recipe and called it “Coca-Cola Classic”. It was a valuable learning experience for both companies. New Coke Right from time, backing up a product with a famous person has always been a powerful marketing tool, companies believe that having a celebrity support a particular product will make people have more interest in it. Pepsi and Coca-Cola have thoroughly utilized these tactics, and prominent figures like Michael Jackson and Britney Spears have endorsed Pepsi. On the one hand, Coca-Cola has endorsed icons like Selena Gomez, Marilyn Monroe, and others recently. These endorsements, not only boost the brand’s visibility; it also contribute to shaping its identity by connecting it with the irresistible appeal and charisma of celebrities that support them. Lately, staying healthy has been a priority for a lot of people, companies like Pepsi and Coca-Cola have taken note of this, and they have adapted to this trend by expanding their options, adding healthier choices like juice, water, and drinks that contain fewer calories; their advertisements are also changing emphasizing the nutritional value of these products. This change highlights how important it is for companies to keep the needs of people in mind. Comparative Analysis of Marketing Strategies At first, Marketing was usually all about reaching large groups of people based on age, gender, and income. However, today’s marketing is about targeting specific individuals and customizing messages just for them. Companies now make use of data analytics to figure out people’s interests and behaviors, and then send messages that resonate. Change like this reflects an understanding that in a diverse world, a generic approach will not be effective because people's preferences cannot be the same in a globalized market. Over time, advertising has changed. At the start we used to see ads on traditional platforms like TV and newspapers, now we see them on the internet and social media; every form of advertisement has its benefits. TV ads reach a large group of people while online advertisements reach specific individuals only. Social media has changed marketing a lot, companies can now reach their customers right away and get feedback; the best part is with online advertisement we can measure how well it works through metrics like clicks and shares. With this, companies can identify areas for improvement and adjust their ads to get good results. Brands' messaging and positioning have gone through massive change too, in the past, Brands only emphasized their products’ features and benefits. But now through storytelling, they create an emotional connection with people; they do not want to be just providers of goods and services alone, they want to be like friends who share the same dreams, values, and worries. This is about building strong bonds with people and fostering dedication even in a saturated market. Iconic Campaigns and Their Impact In the 1980s, Pepsi came up with a brilliant idea called the “ ” It was a blind taste test where people did not know which of the sodas they were drinking, Pepsi or Coca-Cola. This was a daring move that boosted Pepsi's sales and positioned it as a confident, unconventional, youth-oriented brand. Another remarkable campaign was “The Choice of a New Generation”, this campaign featured celebrities of that time making Pepsi much cooler for younger people. Pepsi Challenge On the other hand, Coca-Cola has a natural talent for creating campaigns that make us feel warm and connected. Remember the ” ” campaign? Which featured bottles with customized names, it made buying a soda feel so personal and fun. It strengthened  Coca-Cola as a brand that was about bringing people together. Who can forget those Christmas trucks? “ ” ads always marked the start of a festive season, making us feel very excited; Coca-Cola sure knows how to spread happiness and celebration. Share a Coke The holidays are coming The way people see Pepsi and Coca-Cola was influenced by these advertising efforts. Pepsi is known as a brand that is cool and daring, having a desire to challenge existing ways of doing things and exploring new possibilities. Coca-Cola, conversely has positioned itself as a classic symbol that brings people together, making moments happier and more enjoyable. The Role of Innovation in Marketing When a new product is launched it captures people's attention, and brings excitement; using initiative marketing techniques like sneak pics and collaborating with famous people makes the whole experience very exciting. The packaging of a product is not just about aesthetics; it is about making sure they are easy to use, suitable for the environment, and gives a pleasant experience when it is being unboxed.  Coca-Cola bottles with people's names on them or Amazon user-friendly packaging can be taken as an example; it shows how packaging can make a brand look unique and influence consumers' preferences. The way brands connect with people has changed through digital marketing, they now make use of social media platforms, super cool digital encounters, and customized emails making the connection with consumers more personal and fun. Nike uses AR to launch their sneakers, and Spotify makes playlists just for you;  using new technologies to make memorable experiences that people love, makes customers stay loyal to the brand. Global Reach and Localization Strategies Coca-Cola and Pepsi are experts at adjusting their marketing tactics to fit different global markets. They don't just translate words they also change colors, themes, and messaging to match different local cultures. Coca-Cola's “ ” campaign was themed universally around joy and being together; local celebrities were featured and things in cultural reference to different cultures were also used to make the connection feel more personal for the people there. Open Happiness Understanding and respecting cultural differences is crucial. Coca-Cola and Pepsi have learned this aspect; Pepsi's journey to India is a good example, during Pepsi's expansion into India they didn't just advertise their product but also engaged in a big part of the Indian culture which was cricket. This way, they became an integral part of Indian recreation activities. Coca-Cola's strategy in China shows that adapting to local culture can be successful, They incorporated Chinese symbols and partnered with popular artists to be well-known to Chinese people. Conversely, Pepsi had issues with the Philippines because of a branding mistake that did not respect their local custom. This highlights the challenges that follow global marketing. The Current State of Battle Pepsi has relied heavily on entertainment, teaming up with notable stars and important occasions to win young people over. Focusing on digital platforms and social media engagements allowed them to create interactive and viral content that gets people talking and sharing online. On the other hand, Coca-Cola focuses on that give people a feeling of joy, togetherness, and shared experience; their “open happiness” and Share a Coke” can be used as an example, it has been successful in promoting a positive brand image across different regions. emotional branding with campaigns Regardless of the competition, Coca-Cola maintains a lead worldwide because its brand is loved by people wherever you go. However, Pepsi is making major progress in certain markets by offering healthier snacks and drinks people want currently. Both Pepsi and Coca-Cola have dedicated fans though customers are leaning toward healthier, low-sugar, and eco-friendly alternatives. In the future, Pepsi and Coca-Cola are striving to be more than just companies that make drinks. Coca-Cola is working hard to be eco-friendly by reducing its emissions and making its packaging easier to reutilize. Meanwhile, Pepsi is also big on sustainability but is investing in digital technology to make sure customers have a wonderful experience with their brand. Final Thoughts The Pepsi vs. Coca-Cola clashes teach us an invaluable lesson about outperforming in marketing. These brands have been struggling for ages, changing their strategies constantly to stay relevant; from creative ads to digital excitement. They have adjusted to what people care about, their rivalry is not just about the products, it is all about the fluid nature of marketing. Watching them, we learn how brands can continue to develop and connect with customers,  now and in the years to come.

Pepsi vs Coca-Cola: A Marketing Battle for the Ages

Branding is vital for businesses as it is an opportunity to create a unique identity for your company. 81% of consumers need to trust a brand before buying something from them, according to Oberlo. To keep up with the competition, it’s necessary for companies to continually reinvent themselves by refreshing their look, voice, and message. Often, this calls for a rebranding. What is rebranding, and why is it important? Rebranding is the process of creating a new brand identity for a company. This can involve changing the name, logo, colors, and messaging. Rebranding is crucial and here is why you should consider it for your business: It can help you stand out from the competition. It can improve customer perception of your brand It can help attract new customers It can revitalize your existing brand It can strengthen your market position Successfully rebranding examples Some of the notable most successful rebranding campaigns in history are: Coca-Cola Coca-Cola has had a long and successful run. Coca-Cola has also had several rebrands since its launch in 1887. Throughout this time, they have maintained that signature red color. In 1985, Coca-Cola introduced the now-iconic “Coke” can. In 2001, they changed their logo to a more modern look. And in 2005, they tweaked their messaging to focus on the idea of happiness. The 2016 rebranding refreshed their logo during the “Taste the Feeling” campaign. The main objectives of this campaign were to emphasize the emotional connection consumers have with the brand and remind people that Coca-Cola is more than just a beverage. The 2021 rebranding is part of Coca-Cola's 'One Brand' strategy. The focus is to help consumers realize that all Coca-Cola brands (Diet Coke, Coca-Cola Zero, etc.) are as good as regular Coca-Cola. Coca-Cola has rebranded several times, and each time they have been successful. This is because they always paid attention to what was happening in their industry and tried to stay relevant. They also focus on creating an emotional connection with their consumers. Lessons learned: Keep your brand relevant by paying attention to what's happening in your industry. When Coca-Cola replaced Coca-Cola classic with Coca-Cola ("new Coke") in 1985, they had to revert to the original formula in less than 3 months. Create an emotional connection with your consumers. Refresh your logo and messaging periodically. Coca-Cola has been successful for so long because they’ve constantly evolved its branding to stay relevant. They’ve managed to stay on trend with the times. Coca -Cola is also an example of how rebranding can maintain your brand's identity while also refreshing the look and feel to attract new customers. Pepsi Like its rival Coca-Cola, Pepsi has also had a long and successful run. Pepsi has evolved from the dull Brad’s Drink in 1893 to Pepsi Cola and then to the Pepsi we know today. In 2008, Pepsi rebranded and switched its logo from the wordmark to a more modern look. They also tweaked their messaging and focused on the idea of refreshment. Pepsi has been with this since 2008, and it has been successful for them. Lessons learned: Keep your logo and messaging up to date. Refreshment is a timeless value that will always be relevant to consumers. Pepsi has successfully communicated this over the years through its branding. They have had it over times. 13 Work on creating an emotional connection with your consumers. Evolve your branding periodically to stay relevant. GoDaddy Before the rebranding, GoDaddy had stuck with its initial branding for . In 2020, they changed their entire brand and messaging. 23 years The goal of the rebrand was to position GoDaddy as a credible advisor for small businesses. They did this by shifting from focusing on the sale of domains and hosting to providing solutions for small businesses. GoDaddy's rebranding was successful because it helped them stand out from the competition. Lessons learned: Be willing to evolve your brand ultimately. Focus on the needs of your consumers. Position your brand as an expert in your industry. GoDaddy rebranded because they realized that their old branding was no longer relevant. They shifted their focus to small businesses and positioned themselves as experts in the field. This helped them stand out from the competition and increased their profits. LinkedIn LinkedIn is a professional social media platform that was founded in 2003. In 2019, they underwent a significant rebranding. The goal of the rebranding was to position LinkedIn as a more professional social media platform. They did this by changing their logo, messaging, and website. LinkedIn used photos of real people at work as their new branding. This was a significant shift from their old branding, which used stock photos. LinkedIn's rebranding was successful because it helped to portray the 'professional' theme. Lessons learned: Change your branding according to the current trends in your industry. Use a more professional presentation to help convey professionalism. They used actual photos of real people to help their branding be more personal and connect with their consumers deeper. Apple Apple is an excellent example of how successful a rebranding can be. Before the rebranding, Apple was known for its computers. However, in 2001 they shifted into the music industry by launching iTunes and the iPod. Apple's brand transformation was successful because people started to see them as innovative in all things technology, not just computers. They have successfully expanded into other related markets while also maintaining their reputation as a technology company. Lessons learned: ●     Rebranding can help you expand your business and enter related markets. Apple rebranded because it no longer wanted to be known as just a computer company and successfully expanded into other markets while maintaining its reputation as a technology leader. This helped them become the giants that we know them as today. Netflix Netflix is a prime example of how rebranding can help you increase your brand awareness and boost profits. Before the rebranding, Netflix was known for postal DVDs and Blu-ray rentals. In 2007 they shifted to video streaming only and focused on original content and advertisements for free programming. The decision to shift focus to streaming was successful because it helped them grow their subscriber base. The saw an increase from 7.5 million subscribers in 2007 to 12 million in 2009. platform Netflix's rebranding was successful because it helped them increase their and profits. brand awareness Lessons learned: Shift your focus to match the current needs of your consumers. Netflix shifted its focus from postal DVDs and rentals to video streaming only to match its consumers’ needs. This helped them increase brand awareness and boost profits. Amazon Advertising In 2018, Amazon Advertising refreshed its advertising division. The purpose of the rebranding was to reposition Amazon's media, marketing, and advertising departments into one "Amazon Advertising" unit for the first time. To accomplish this, Amazon dropped some of its brand names including Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP). This change was made to streamline advertising on Amazon and simplify the process. Consequently, some of their features have changed names: Headline Search Ads was renamed Sponsored Brands Amazon Advertising Platform has been renamed to Amazon DSP Amazon Marketing Services switched to Advertising Console Lessons learned: Rebrand regularly to stay current. A rebrand can increase your revenues. Amazon Advertising could increase its advertising revenue to , making it one of the third biggest players in the advertising industry. $10.1 billion Red Bull In 2017, Red Bull rebranded. Their goal was to create a global brand that their consumers could use in every country. The rebrand helped them expand their brand globally. Lessons learned: Be willing to change your logo or branding periodically. Use a global identity that can be used anywhere. Change your messaging to help your consumers feel more connected to your brand. Google Suite In 2020 Google rebranded from Google Apps to Google Workspace. The new brand is an attempt to unify all of Google's workplace tools, which include Gmail, Docs, Drive, Meet, and Chat etc. Google Workspace is an attempt to make it easier for businesses to manage their communications and collaboration. Lessons learned: Rebrand to unify your messaging. Google has rebranded to unify all of its workplace tools into one single brand. This makes it easier for businesses to manage their communications and collaboration. IKEA In 2019, IKEA made its first rebrand since 1983 to stay up-to-date with their consumers’ needs. This rebrand focused on the selections that it offers for the home. The company’s goal was to make shopping easier and stress-free for its consumers. They now have over 400 stores worldwide, but their new mission was to be available everywhere, so they've also started selling online. Lessons learned: A rebrand can improve your business. IKEA used to be a simple furniture store, but now they have changed their identity to expand their online store. They want consumers to know that IKEA is everywhere and always available for them when they need something for the home. McDonald's In , McDonald’s rebranded to reflect their shift towards healthier food. The goal of this was to create a more appealing brand that would help them to increase sales. 2006 McDonald’s rebranding was successful because it wanted to become a more wholesome brand. Lessons learned: Refresh your branding and messaging periodically. Try to make your branding as appealing as possible. Keep your messaging consistent. McDonald's rebranding was successful because it created a more appealing brand. They changed their branding to be more wholesome and appealing to their consumers. They also added more nutritious options to their menu. Nike In , Nike launched its “Just Do It” campaign. Its goal was to position Nike as an active lifestyle brand. 1988 The rebranding was successful because it helped Nike become a much stronger competitor in the athletic clothing industry. Lessons learned: Change your messaging frequently to help your consumers feel more connected to your brand. Position your brand as a brand that offers more than just products. Change your logo regularly to make sure that it is staying current. Nike's rebranding helped them become a more prominent brand in the athletic clothing industry. They created a stronger connection between their consumers and the brand by changing their logo. Target Target rebranded in 2019. Their goal was to create a more modern look that would draw new customers to their brand. They remodeled their stores and updated them with the latest design features to reflect this. Their rebranding was successful because it helped them become a newer, trendier version of themselves. It also allowed it to expand its stores and products to appeal to younger consumers. This rebranding was unique to each store and the neighborhood they are located in. Lessons learned: Align your branding with the values of your company. Keep updating your brand to stay relevant. Customize your branding according to the different stores around you. Target's rebranding was successful because their stores were now trendier and younger, appealing to a more extensive customer base. It also helped them change their marketing strategy. Ford In 2003, Ford introduced a new brand identity. This was to position Ford as a more stylish and luxurious car company. Ford's rebranding was successful because it wanted to become a more prestigious car company. Lessons learned: Update your branding and messaging regularly to stay relevant. Make sure that your brand is consistent in your messaging. Position your brand as a luxury brand. Ford's rebranding was successful because they changed their branding to match their more luxurious cars. They also updated their messaging to make it sound more prestigious. This helped them to become a more popular car company. What are the top benefits of rebranding? It helps to refresh your image and stay relevant. It helps to create a stronger connection between your consumers and your brand. It can help you become more popular with a younger generation. It helps to position your brand as a more luxurious brand. It helps to update your branding regularly to stay relevant. It helps to attract a more extensive consumer base. FAQ: How long does it take for a brand to be recognized? It can take a while for a brand to be recognized. However, updating your branding and messaging regularly will be more likely to be noticed by consumers. Additionally, make sure that your branding is consistent in your marketing materials. This will help create a stronger connection between your consumers and your brand. Conclusion Rebranding can be a complicated process, but it can be highly beneficial to your business if done correctly. By refreshing your image, creating a stronger connection with your consumers, and positioning your brand as a more luxurious entity, you can attract a larger consumer base and stay relevant in today's competitive market.

Coca Cola, Apple, Netflix and 9 other Successful Rebranding Stories

I'm an entrepreneur, and business quotes, memes, and inspirational stories are my guilty pleasure. They always make my day. I don't mind if I see the same thing over and over again all over the social media posted and shared by my fellow entrepreneurs. You couldn't ask for a better confirmation of the quality and impact certain words or pictures have on business owners, could you? Here's one of the most heavily "exploited," and therefore, the most popular business motivational story. It goes without saying that you must have stumbled upon it at least once on LinkedIn, Instagram, Facebook, or Twitter, with different pictures, but with the exact text: Whenever you feel bad, just remember that Coca-Cola only sold 25 bottles the first year. Never Give Up! It really sounds amazing, doesn't it? You begin with 25 bottles, and 135 years later, give it or take, you sell somewhere between 2 and 2.5 billion bottles daily (estimated!). Just like thousands of other, more or less similar, stories and messages, I took this one for granted. Why in the world, would you doubt something positive and inspirational? Even if it isn't entirely accurate down to the last detail, what's the harm? Right? Nobody is going to get hurt. We feel better and inspired after consuming the content, such as this. So, what's the point in dwelling on this uplifting story? Is it really necessary? Well, it is. Here's why. A Business Mind Is Both Curious and Dubious! You know how they say, your brain is like a muscle. Meaning, you have to exercise a lot and regularly to get and stay in entrepreneurial shape. First, you have to make sure that you have all the facts straight. Then, you have to ask the right questions. There's more to any story, especially this one. Don't you want to know more? Coca-Cola hasn't become a business empire by simply repeating "never give up" every single day for more than a hundred years. The same applies to Nike and their business "mantra" Just-Do-It. There has to be more, and what do you know, there is. Here's a very rare screenshot of the website ‘World of Coca-Cola‘ (history page), I was able to find on News Mobile India. I have tried to access this particular page myself, but for some reason "this content is password protected" by Coca-Cola itself (?!). The moment of truth: The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. We are talking about the year 1886. The first bottle of Coca-Cola became available in 1894 after the initial success and growing demand.So, let's do some quick math. The first year, 365 days, with "modest" nine servings a day for not only a new product, but also for a new concept. That's 3,285 servings during the first business year. Five cents per serving (glass) should give us $164.25. Based on the inflation calculator, one dollar in 1886 should be worth $29.18 today. Not even five gees, gee. But, the most important thing is that "the growing demand for Coca-Cola" stimulated and inspired the founders "to make the beverage portable." Let's quickly sum up the facts and findings of this story the right way: Coca-Cola didn't sell a single bottle the first year!Coca-Cola was selling nine "units" (servings or glasses or whatever) on average a day (!!) in one city alone (!!) the first year (1886). Coca-Cola was "technically" speaking successful from day one. Who and how came up with the number of 25 bottles of Coca-Cola is beyond me. It took 13 years for the first bottling system to develop and launch! Thanks For Nothing! What's The Point of Your Story?! Firstly, even the most popular and powerful brands have humble beginnings. Secondly, and in this particular case, more importantly, there is no fake news or false fact. There are only people who take all online "things" for granted, with no desire or a natural curiosity to invest a couple of minutes in checking them out. And, I'm totally OK with it. If I see one of many versions of this 25-Coca-Cola-bottles story on someone's Twitter or Instagram, and that someone is not an entrepreneur, business owner, or startup founder, I'm just going to register and forget it the next second. However, if an entrepreneur, who invests a lot in business image, posts this "Never Give Up" Coca-Cola bottle on their LinkedIn, then I have a problem. I have every right to question someone's entrepreneurial mindset. Are you the right person for me to do business with? I'm not exaggerating. I'm not an annoying stickler for perfection. Oh boy, that's such a cheesy line. The devil is in the details, and when it comes to business details, rest assured the devil has full-time employees eyeing even the most trivial things around the clock. What kind of a business creature are you? Do you just consume pieces of information and share content while you're running through the digital jungle? Do you stop for a moment to investigate, question, or learn? Eventually, are you an entertainer who's occasionally also an entrepreneur, or an entrepreneur who occasionally entertains their social media followers with inspiring, provocative, but above true posts? I am working with like-minded people, who are sharp, thorough, focused, and reliable. I am reading stories published on Hacker Noon because "every post goes through a second human, and there are quality control issues, there are content improvement efforts, so that’s like just a better experience.
 I think the second human rule is something; everyone should use when they post online." I am nominated as the Contributor of the Year in Business, Entrepreneur, Entrepreneurship, and COVID-19 categories for the Noonies2021 Awards for the reasons, I leave up to you to judge and vote for after reading my stories. I'm an entrepreneur, and business quotes, memes, and inspirational stories are my guilty pleasure. They always make my day. I don't mind if I see the same thing over and over again all over the social media posted and shared by my fellow entrepreneurs. You couldn't ask for a better confirmation of the quality and impact certain words or pictures have on business owners, could you? Here's one of the most heavily "exploited," and therefore, the most popular business motivational story. It goes without saying that you must have stumbled upon it at least once on LinkedIn, Instagram, Facebook, or Twitter, with different pictures, but with the exact text: Whenever you feel bad, just remember that Coca-Cola only sold 25 bottles the first year. Never Give Up! It really sounds amazing, doesn't it? You begin with 25 bottles, and 135 years later, give it or take, you sell somewhere between 2 and 2.5 billion bottles daily (estimated!). Just like thousands of other, more or less similar, stories and messages, I took this one for granted. Why in the world, would you doubt something positive and inspirational? Even if it isn't entirely accurate down to the last detail, what's the harm? Right? Nobody is going to get hurt. We feel better and inspired after consuming the content, such as this. So, what's the point in dwelling on this uplifting story? Is it really necessary? Well, it is. Here's why. A Business Mind Is Both Curious and Dubious! You know how they say, your brain is like a muscle. Meaning, you have to exercise a lot and regularly to get and stay in entrepreneurial shape. First, you have to make sure that you have all the facts straight. Then, you have to ask the right questions. There's more to any story, especially this one. Don't you want to know more? Coca-Cola hasn't become a business empire by simply repeating "never give up" every single day for more than a hundred years. The same applies to Nike and their business "mantra" Just-Do-It. There has to be more, and what do you know, there is. Here's a very rare screenshot of the website ‘World of Coca-Cola‘ (history page), I was able to find on News Mobile India . I have tried to access this particular page myself, but for some reason "this content is password protected" by Coca-Cola itself (?!). News Mobile India The moment of truth: The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. We are talking about the year 1886. The first bottle of Coca-Cola became available in 1894 after the initial success and growing demand. So, let's do some quick math. The first year, 365 days, with "modest" nine servings a day for not only a new product, but also for a new concept. That's 3,285 servings during the first business year. Five cents per serving (glass) should give us $164.25. Based on the inflation calculator, one dollar in 1886 should be worth $29.18 today. Not even five gees, gee. But, the most important thing is that "the growing demand for Coca-Cola" stimulated and inspired the founders "to make the beverage portable." Let's quickly sum up the facts and findings of this story the right way: Coca-Cola didn't sell a single bottle the first year! Coca-Cola was selling nine "units" (servings or glasses or whatever) on average a day (!!) in one city alone (!!) the first year (1886). Coca-Cola was "technically" speaking successful from day one. Who and how came up with the number of 25 bottles of Coca-Cola is beyond me. It took 13 years for the first bottling system to develop and launch! Coca-Cola didn't sell a single bottle the first year! Coca-Cola was selling nine "units" (servings or glasses or whatever) on average a day (!!) in one city alone (!!) the first year (1886). Coca-Cola was "technically" speaking successful from day one. Who and how came up with the number of 25 bottles of Coca-Cola is beyond me. It took 13 years for the first bottling system to develop and launch! Thanks For Nothing! What's The Point of Your Story?! Firstly, even the most popular and powerful brands have humble beginnings. Secondly, and in this particular case, more importantly, there is no fake news or false fact. There are only people who take all online "things" for granted, with no desire or a natural curiosity to invest a couple of minutes in checking them out. And, I'm totally OK with it. If I see one of many versions of this 25-Coca-Cola-bottles story on someone's Twitter or Instagram, and that someone is not an entrepreneur, business owner, or startup founder, I'm just going to register and forget it the next second. However, if an entrepreneur, who invests a lot in business image, posts this "Never Give Up" Coca-Cola bottle on their LinkedIn, then I have a problem. I have every right to question someone's entrepreneurial mindset. Are you the right person for me to do business with? I'm not exaggerating. I'm not an annoying stickler for perfection. Oh boy, that's such a cheesy line. The devil is in the details, and when it comes to business details, rest assured the devil has full-time employees eyeing even the most trivial things around the clock. What kind of a business creature are you? Do you just consume pieces of information and share content while you're running through the digital jungle? Do you stop for a moment to investigate, question, or learn? Eventually, are you an entertainer who's occasionally also an entrepreneur, or an entrepreneur who occasionally entertains their social media followers with inspiring, provocative, but above true posts? I am working with like-minded people, who are sharp, thorough, focused, and reliable. working I am reading stories published on Hacker Noon because " every post goes through a second human, and there are quality control issues, there are content improvement efforts, so that’s like just a better experience.
 I think the second human rule is something; everyone should use when they post online. " reading every post goes through a second human, and there are quality control issues, there are content improvement efforts, so that’s like just a better experience.
 I think the second human rule is something; everyone should use when they post online. I am nominated as the Contributor of the Year in Business , Entrepreneur , Entrepreneurship , and COVID-19 categories for the Noonies2021 Awards for the reasons, I leave up to you to judge and vote for after reading my stories. nominated Business Entrepreneur Entrepreneurship COVID-19

Debunking Coca-Cola's Most Popular Business Motivation Myth

Experiential marketing, or engagement marketing, is a marketing strategy that encompasses a consumer’s experience with a brand, product or service, inviting and encouraging their direct participation through an activity that is not only fun but promotional. This direct engagement allows the customer to experience the product or service firsthand – to touch it, to feel it, to participate in it, and to immerse himself in the entire experience. As an experiential and marketing agency, we pick ideas and inspirations from everywhere. Below are some examples of successful experiential marketing for inspiration. Volkswagon: Piano Staircase As the automotive industry started to take big leaps into environmentally friendly products, Volkswagen wanted to help make people’s personal habits healthier to go along with it. — and its partner, DDB Stockholm, an ad agency — “fun is the easiest way to change people’s behavior for the better.” According to Volkswagen According to the video below, 66% more people chose the stairs over the escalator at that particular subway terminal, as a result of Volkswagen’s piano staircase Coca-Cola: Unlock the 007 in you. You have 70 seconds To announce the next stage in it’s partnership with SKYFALL, Coca-Cola Zero challenged some people to unlock the 007 in them and get a chance to win exclusive tickets to the latest Bond movie. The event took place in the busiest train station in Belgium, so thousands of commuters witnessed the contest. But more importantly we directly touched more than 10 million through an online film (made from the live event). Which made this film the most watched online film in Coke history. With over 1.000.000 shares, the online movie quickly became a top 20 most shared film in the world in 2012. Nike: Livestrong Chalkbot Nike carved its name in experiential marketing with this award-winning campaign, meant to raise cancer awareness and promote Livestrong, the cancer foundation of Tour de France perennial champion Lance Armstrong, who is also famous for being a cancer survivor. In the Livestrong Chalkbot interactive campaign, Nike’s ad agency Wieden + Kennedy commissioned Deeplocal and Standard Robot to build a purpose-built roving machine. Tweets, SMS and other messages via web banners and WearYellow.com were collected from Tour fans and spectators from all over the world, and the Chalkbot sprayed these messages in yellow chalk on the roads of the Tour de France 2009 route. The world, especially those who participated in sending messages, became witness to the messages chalked on the roads for the three-week duration of the Tour. According to Nike, this campaign brought its apparel sales up by a whopping 46%. Ikea: Big Sleepover In 2011, Ikea customers created a fan group expressing their desire to have a sleepover at Ikea. The group became hugely popular with over 100,000 members, and so Ikea decided to take up their offer. The company offered 100 people from the group the opportunity to have a sleepover in their Essex store. The night consisted not only of the opportunity to utilise their products and receive sleep advice, but to also receive pampering services such as manicures and massages. The virality of the group, matched with the follow through from Ikea, meant that the brand enhanced their profile as being homely and friendly and created more brand advocates to spread word-of-mouth recommendations. Lay’s: Human Claw Bringing together a classic childhood gamification and the allure of free food experience, Lay’s Japan created the “Human Claw” interactive display, which enticed people to get strapped up in a harness and hover over a huge bin filled with packets of Lay’s crisps to grab as many as possible. This fun idea became a hugely popular attraction, as it was a recognisable game that gave people the opportunity to win multiple prizes based on skill and effort, and doubled as the chance to provide product sampling. Involving customers in this way creates a sense of desire for the product; even if the participants aren’t successful in collecting many packets, or miss out on the chance to participate, then the image of Lay’s will become more front-of-mind. The result of this campaign was extraordinary with over 18 million online views, which broke the record for a non-media-buying campaign in Taiwan. It is quite interesting to see the power of experiential marketing and the effectiveness of using an experience to promote a product or service. If brands truly want to connect with customers, they must find a deeper way to build trust, and leverage on creating memorable experiences for their customers.

Experiential Marketing: Nike, VW, Ikea, Lay's and Coca-Cola Examples

If the first thing that comes to your mind when you hear the term ‘blockchain technology’ is Bitcoin, you’ve clearly been sleeping on the progress in this field. A good example of a simple yet effective application of blockchain technology is creating secure registries for workers that can help prevent labor rights violations and forced labor. last month that they are working together with Coca-Cola and two other companies to launch a project that will use blockchain to create a secure registry for workers to battle against forced labor worldwide. The U.S. State Department announced Transparency & accountability to combat labor rights abuse While blockchain is still best known for its use in cryptocurrencies such as Ethereum or Bitcoin, there are other applications of ledger technology that can be used for social and humanist purposes that transcend the narrow field of economy and finance. The Coca-Cola register, for instance, represents the first active cooperation of a state authority with a blockchain project which bears legal, financial, economic (and economical), as well as social implications. According to the , a non-profit organization, the goal is to leverage Ledger technology to warrant transparency and accountability. The use of new technology should verify in a secure way the contracts of workers in large companies such as Coca-Cola. The role of and Emercoin is to develop and deploy the blockchain needed to implement the project. Blockchain Trust Accelerator Bitfury The U.S. State Department also assumes an advisory role in the field of labor law and the protection of workers. In addition, Deputy Assistant Secretary Scott Busby noted in a public letter that Blockchain technology can not force anyone to change existing contracts. Nevertheless, this technological approach would lead to a sufficient burden of proof in order to bring about a long-term change in working conditions. According to the International Labor Organization, around 25 million people worldwide are working in forced labor. Around of these people live in parts of Asia with particularly bad working conditions. Beverage producers like Coca-Cola have suffered severe damage to their image in recent years because of the lack of control over working conditions for sugarcane plantation workers. In order to achieve a prompt improvement in working conditions, Coca-Cola has pledged to eliminate this problem in cooperation with the U.S. State Department. 47% We at use blockchain to re-invent online marketing. BehaviourExchange

Coca-Cola will use blockchain to prevent labor rights abuse in its supply chain

California Governor Gavin Newsom enacted three new laws targeting the use of A.I. deepfakes in political campaigns ahead of the 2024 U.S. election. California Governor Gavin Newsom passed three major bills last month to mitigate the use of artificial intelligence (A.I.) in creating misleading “deepfake” images and videos for political campaigns. As the state prepares for the November elections, Gov. Newsom’s actions extend California’s legal framework around AI, with five A.I.-focused bills passed – three of which tackle the spread of election-related misinformation. The tighter regulations come after a high-profile incident involving X CEO Elon Musk, who shared a deepfake video that falsely portrayed Vice President Kamala Harris calling herself a "diversity hire." https://x.com/elonmusk/status/1816974609637417112?embedable=true Among the enacted regulations, the Defending Democracy from Deepfake Deception Act (AB 2655) demands social media platforms limit users from posting "deceptive" content, including altered media misrepresenting a public figure’s words or actions. The act builds upon a 2019 law (AB 730) signed by Newsom, which made it illegal to distribute misleading media intended to dishonor political candidates. Another law, AB 2839, described as an “emergency measure,” prohibits the distribution of false content within 120 days of an election in California. A third, AB 2355, mandates that political ads or videos generated using AI disclose this information to viewers for transparent political campaigning. "Safeguarding the integrity of elections is essential to democracy, and it’s critical that we ensure AI is not deployed to undermine the public’s trust through disinformation – especially in today’s fraught political climate," he said in a__blog post__. “These measures will help to combat the harmful use of deepfakes in political ads and other content, one of several areas in which the state is being proactive to foster transparent and trustworthy AI.” The laws come at a pivotal time as deepfake content created through generative A.I. (genAI) models has evolved to the point where human eyes can no longer distinguish between real and AI-generated. According to a 2024 European Union Law Enforcement Agency report, 90% of online content could be synthetically generated by 2026. Likewise, a recent KPMG study titled “Deepfakes: Real Threat, found that over the past few years deepfakes have increased by 900%. However, Newsom’s legislative efforts have ignited a debate on social media over the future of technology. While supporters view the laws as crucial for protecting voters from election misinformation, critics, including Musk, argue that such laws stifle free speech. In a post on X, Musk compared Gov. Newsom to "The Joker." https://x.com/elonmusk/status/1836283860407193923?embedable=true “AI-generated content has gone beyond what we can comprehend as real or imitation or parody. What’s clear is that there is AI-generated content being used to be intentionally deceptive. At a minimum, we need to have systems in place that provide context on AI-generated recordings, videos, and images,” Kevin Guo, CEO and co-founder of genA.I. content detection platform Hive, told me. “Platforms and organizations must adopt these models to protect consumers and prevent large-scale misinformation campaigns from influencing elections.” Assembly member Gail Pellerin, author of bill AB 2839, stressed the urgency of addressing the dangers of deepfakes. “With fewer than 50 days until the general election, there is an urgent need to protect against misleading, digitally-altered content that can interfere with the election. With the enactment of AB 2839, California is taking a stand against the manipulative use of deepfake technology to deceive voters,” she said in a statement. California’s deepfake laws could serve as a model for other states. While 20 states, including New York, Texas, and Florida, have already enacted varying degrees of regulation on election-related deepfakes, these laws' effectiveness remains a big question. Tech giants including Meta and X recently faced criticism for inconsistent genA.I. content moderation, while others like Microsoft have already integrated special A.I. models such as Azure AI Content Safety, to monitor and moderate A.I.-generated content. Tech experts suggest that while extending the protection period to 120 days is a step in the right direction, it alone won’t stop the spread of A.I.-driven misinformation. “The difficulty lies not just in creating laws but in enforcing them across digital platforms that span multiple jurisdictions, both national and international. Designing frameworks that are adaptable enough to accommodate rapid advancements in AI is essential,” Dominik Heinrich, Head of AI Design at Coca-Cola, told me. “Legal frameworks, while important, will always lag behind the technological curve. We cannot rely solely on laws; we need to focus on building AI systems that can self-detect and adapt in real-time. We will soon see a world where AI governs AI with human oversight.” The instance highlights the growing complexity of balancing A.I. innovation with societal safeguards. For now, California aims to lead as an example, but whether these measures effectively combat AI-driven misinformation or curtail free speech will shape the future of AI in political campaigns for years to come. California Governor Gavin Newsom enacted three new laws targeting the use of A.I. deepfakes in political campaigns ahead of the 2024 U.S. election. California Governor Gavin Newsom enacted three new laws targeting the use of A.I. deepfakes in political campaigns ahead of the 2024 U.S. election. California Governor Gavin Newsom passed three major bills last month to mitigate the use of artificial intelligence (A.I.) in creating misleading “deepfake” images and videos for political campaigns. As the state prepares for the November elections, Gov. Newsom’s actions extend California’s legal framework around AI, with five A.I.-focused bills passed – three of which tackle the spread of election-related misinformation. The tighter regulations come after a high-profile incident involving X CEO Elon Musk, who shared a deepfake video that falsely portrayed Vice President Kamala Harris calling herself a "diversity hire." deepfake video deepfake video https://x.com/elonmusk/status/1816974609637417112?embedable=true https://x.com/elonmusk/status/1816974609637417112?embedable=true Among the enacted regulations, the Defending Democracy from Deepfake Deception Act ( AB 2655 ) demands social media platforms limit users from posting "deceptive" content, including altered media misrepresenting a public figure’s words or actions. The act builds upon a 2019 law ( AB 730 ) signed by Newsom, which made it illegal to distribute misleading media intended to dishonor political candidates. Another law, AB 2839, described as an “emergency measure,” prohibits the distribution of false content within 120 days of an election in California. A third, AB 2355, mandates that political ads or videos generated using AI disclose this information to viewers for transparent political campaigning. AB 2655 AB 2655 AB 730 AB 730 "Safeguarding the integrity of elections is essential to democracy, and it’s critical that we ensure AI is not deployed to undermine the public’s trust through disinformation – especially in today’s fraught political climate," he said in a__ blog post __. “These measures will help to combat the harmful use of deepfakes in political ads and other content, one of several areas in which the state is being proactive to foster transparent and trustworthy AI.” blog post The laws come at a pivotal time as deepfake content created through generative A.I. (genAI) models has evolved to the point where human eyes can no longer distinguish between real and AI-generated. According to a 2024 European Union Law Enforcement Agency report , 90% of online content could be synthetically generated by 2026. Likewise, a recent KPMG study titled “ Deepfakes: Real Threat , found that over the past few years deepfakes have increased by 900%. European Union Law Enforcement Agency report European Union Law Enforcement Agency report Deepfakes: Real Threat Deepfakes: Real Threat Deepfakes: Real Threat However, Newsom’s legislative efforts have ignited a debate on social media over the future of technology. While supporters view the laws as crucial for protecting voters from election misinformation, critics, including Musk, argue that such laws stifle free speech. In a post on X, Musk compared Gov. Newsom to "The Joker." https://x.com/elonmusk/status/1836283860407193923?embedable=true https://x.com/elonmusk/status/1836283860407193923?embedable=true “AI-generated content has gone beyond what we can comprehend as real or imitation or parody. What’s clear is that there is AI-generated content being used to be intentionally deceptive. At a minimum, we need to have systems in place that provide context on AI-generated recordings, videos, and images,” Kevin Guo , CEO and co-founder of genA.I. content detection platform Hive , told me. “Platforms and organizations must adopt these models to protect consumers and prevent large-scale misinformation campaigns from influencing elections.” Kevin Guo Kevin Guo Hive Hive Assembly member Gail Pellerin, author of bill AB 2839, stressed the urgency of addressing the dangers of deepfakes. “With fewer than 50 days until the general election, there is an urgent need to protect against misleading, digitally-altered content that can interfere with the election. With the enactment of AB 2839, California is taking a stand against the manipulative use of deepfake technology to deceive voters,” she said in a statement. said said California’s deepfake laws could serve as a model for other states. While 20 states, including New York, Texas, and Florida, have already enacted varying degrees of regulation on election-related deepfakes, these laws' effectiveness remains a big question. Tech giants including Meta and X recently faced criticism for inconsistent genA.I. content moderation, while others like Microsoft have already integrated special A.I. models such as Azure AI Content Safety , to monitor and moderate A.I.-generated content. Tech experts suggest that while extending the protection period to 120 days is a step in the right direction, it alone won’t stop the spread of A.I.-driven misinformation. varying degrees of regulation varying degrees of regulation faced criticism faced criticism Azure AI Content Safety Azure AI Content Safety “The difficulty lies not just in creating laws but in enforcing them across digital platforms that span multiple jurisdictions, both national and international. Designing frameworks that are adaptable enough to accommodate rapid advancements in AI is essential,” Dominik Heinrich , Head of AI Design at Coca-Cola, told me. “Legal frameworks, while important, will always lag behind the technological curve. We cannot rely solely on laws; we need to focus on building AI systems that can self-detect and adapt in real-time. We will soon see a world where AI governs AI with human oversight.” Dominik Heinrich Dominik Heinrich The instance highlights the growing complexity of balancing A.I. innovation with societal safeguards. For now, California aims to lead as an example, but whether these measures effectively combat AI-driven misinformation or curtail free speech will shape the future of AI in political campaigns for years to come.

What Governor Newsom’s AI Deepfake Regulations Mean for the 2024 U.S. Election

Qubernator Newsom-un AI Deepfake qaydaları 2024-cü il ABŞ seçkiləri üçün nə deməkdir

Šta znače AI Deepfake propisi guvernera Newsoma za izbore u SAD 2024.

Co znamenají předpisy guvernéra Newsom AI Deepfake pro volby v USA v roce 2024

Was Gouverneur Newsoms KI-Deepfake-Vorschriften für die US-Wahlen 2024 bedeuten

Qué implican las regulaciones de inteligencia artificial deepfake del gobernador Newsom para las elecciones estadounidenses de 2024

Ce que la réglementation du gouverneur Newsom sur les deepfakes signifie pour les élections américaines de 2024

Ինչ են նշանակում նահանգապետ Նյուսոմի AI Deepfake կանոնակարգերը 2024 թվականի ԱՄՆ ընտրությունների համար

ニューサム知事のAIディープフェイク規制が2024年の米国選挙に及ぼす影響

뉴섬 주지사의 AI 딥페이크 규정이 2024년 미국 선거에 미치는 영향

2024 оны АНУ-ын сонгуульд Newsom-ийн захирагч AI Deepfake журам юу гэсэн үг вэ?

गभर्नर न्यूजमको एआई डीपफेक नियमहरूले 2024 अमेरिकी चुनावको लागि के अर्थ राख्छ?

Waa maxay Shuruucda Deepfake ee Guddoomiyaha Gobolka Newsom ee AI ee doorashada 2024

Inside the Degen Mind: Understanding Crypto Communities and Why They Are the Way They Are

በዴጄን አእምሮ ውስጥ-የ Crypto ማህበረሰቦችን መረዳት እና ለምን እነሱ እንደነበሩ መረዳት

Unutar uma Degena: Razumijevanje kripto zajednica i zašto su takve kakve jesu

Dentro de la mente de Degen: comprensión de las comunidades criptográficas y por qué son como son

डेगन माइंड के अंदर: क्रिप्टो समुदायों को समझना और वे जिस तरह से हैं, क्यों हैं

Inside the Degen Mind: הבנת קהילות קריפטו ומדוע הן כפי שהן

Degen の心の中: 暗号通貨コミュニティを理解し、なぜそれが今のような形になっているのか

Na kati ya makanisi ya Degen: Kososola ba Communautés Crypto mpe Pourquoi Bazali Ndenge Bazali

Дегений оюун санааны дотор: Крипто нийгэмлэгүүд ба тэд яагаад ийм байдгийг ойлгох

डिजेन माइन्ड भित्र: क्रिप्टो समुदायहरू बुझ्दै र तिनीहरू किन छन् जसरी तिनीहरू छन्

Wewnątrz umysłu Degena: zrozumienie społeczności kryptograficznych i dlaczego są takie, jakie są

Degen aklynyň içinde: Kripto jemgyýetlerine we näme üçin olaryň beýle bolandygyna düşünmek

Bên trong tâm trí Degen: Hiểu về cộng đồng tiền điện tử và lý do tại sao họ lại như vậy

Everything is digital these days, and that, of course, includes our money. It’s less and less typical worldwide to pay with physical cash or coins, instead preferring some kind of virtual transaction. It’s just more practical, even safer if we think about physical assaults. On the other hand, not all electronic money works the same or offers the same features. We need to have this in mind for the sake of our financial privacy and autonomy: electronic money isn’t the same as cryptocurrencies. Instead, we can say that cryptos are barely a type of electronic money, which is more of a category than a single thing. Electronic money or e-money refers to digital forms of currency used for online transactions and stored in electronic devices or systems, such as bank accounts, computers, or digital wallets. The category encompasses various forms, including cryptocurrencies, transfers with digital fiat (national) currencies, Central Bank Digital Currencies (CBDCs), and e-money services, each with different underlying technologies, issuers, regulations, and use cases. An important factor to distinguish among these types is the centralization (or not) of these systems. This way, the e-money can be centralized, like fiat currencies and CBDCs, where a central authority (e.g., a government or bank) controls issuance and regulation; or decentralized, like cryptocurrencies, where a distributed network manages transactions and governance without central oversight. A bit of history David Chaum, a renowned cryptographer and cypherpunk, is considered the inventor of electronic cash. In 1983, he published the paper "Blind Signatures for Untraceable Payments", which would later be used to build the first-ever e-money system available for public use: Ecash. The company Digicash handled this type of anonymous electronic money until its bankruptcy in 1998 —but that would only be the beginning. Other exponents would join over the years. From 1996 to 2009, e-gold, a gold-based digital currency, amassed millions of users before being shut down by the U.S. government. By 1997, Coca-Cola introduced mobile payments for vending machines, and PayPal began offering its USD-based service in 1998. All of the above were fully dependent on banks and governments, though. Money still came from the same ultimate source: a national central bank. The landscape changed significantly with the advent of Bitcoin in 2009, which introduced decentralized digital currencies. These cryptocurrencies are distinct in their resistance to government regulation due to their lack of a central controlling entity. In other words, there are no companies or closed groups behind their control, but only a global network of computers controlled by their owners. This setup ensures that no single entity has control over the currency, making it more resistant to censorship and manipulation. Benefits of decentralization Since traditional currencies are issued and regulated by a government, they play by the rules of that government at every step —no matter if they’re physical or digital. Systems like PayPal or Venmo, and of course, banks and digital wallets that work with a certain national currency (USD, EUR, etc.) are obligated to follow a whole set of rules and limitations, and are free to add their own. Real privacy and control for users are almost nonexistent this way. One major advantage of cryptocurrencies over traditional fiat e-money is, indeed, the level of privacy and control they offer to users. Transactions can be made pseudonymously, providing greater privacy compared to traditional banking systems, where personal information is often required and tracked. Additionally, users have greater (or full, depending on the underlying technology — see below) control over their funds, as they hold private keys to their digital wallets, unlike fiat money which is stored and controlled by corporations that can freeze it or restrict the user’s freedom to use their money. Cryptocurrencies also offer flexibility in terms of accessibility and usage. They can be sent and received globally without the need for intermediaries, often with lower fees and faster transaction times compared to traditional cross-border payments. This makes them particularly useful for people in regions with limited access to banking services, or for those who value independence from traditional financial systems.\ More autonomy, less censorship While cryptocurrencies are designed to be decentralized, they can still be susceptible to manipulation or censorship, especially in networks where there are middlemen before a final transaction approval. Miners and “validators”, for instance, could potentially collude to influence the network, such as blocking certain transactions or favoring others, thus undermining the system's integrity. Obyte addresses these concerns by using a minerless DAG (Directed Acyclic Graph) structure, which eliminates the need for traditional miners or “validators.” In this system, transactions are both created and added to the DAG by users, referencing other transactions in a web-like network, and preventing any single group from gaining enough power to censor transactions. This design enhances user autonomy and eliminates the risk of censorship, as there are no middlemen who can manipulate the transaction process. If you have your Obyte private keys, no one can limit, freeze, or manipulate your funds, and you won’t depend on the success or failure of any institution. The future is decentralized! And Obyte is already there. Featured Vector Image by Freepik Everything is digital these days, and that, of course, includes our money. It’s less and less typical worldwide to pay with physical cash or coins, instead preferring some kind of virtual transaction. It’s just more practical, even safer if we think about physical assaults. On the other hand, not all electronic money works the same or offers the same features. We need to have this in mind for the sake of our financial privacy and autonomy: electronic money isn’t the same as cryptocurrencies. Instead, we can say that cryptos are barely a type of electronic money, which is more of a category than a single thing. Electronic money or e-money refers to digital forms of currency used for online transactions and stored in electronic devices or systems, such as bank accounts, computers, or digital wallets. The category encompasses various forms, including cryptocurrencies, transfers with digital fiat (national) currencies, Central Bank Digital Currencies ( CBDCs ), and e-money services, each with different underlying technologies, issuers, regulations, and use cases. We need to have this in mind for the sake of our financial privacy and autonomy: electronic money isn’t the same as cryptocurrencies. CBDCs CBDCs An important factor to distinguish among these types is the centralization (or not) of these systems. This way, the e-money can be centralized, like fiat currencies and CBDCs, where a central authority (e.g., a government or bank) controls issuance and regulation; or decentralized, like cryptocurrencies, where a distributed network manages transactions and governance without central oversight. A bit of history David Chaum, a renowned cryptographer and cypherpunk , is considered the inventor of electronic cash. In 1983, he published the paper "Blind Signatures for Untraceable Payments", which would later be used to build the first-ever e-money system available for public use: Ecash. The company Digicash handled this type of anonymous electronic money until its bankruptcy in 1998 —but that would only be the beginning. a renowned cryptographer and cypherpunk a renowned cryptographer and cypherpunk Other exponents would join over the years. From 1996 to 2009, e-gold , a gold-based digital currency, amassed millions of users before being shut down by the U.S. government. By 1997, Coca-Cola introduced mobile payments for vending machines, and PayPal began offering its USD-based service in 1998. All of the above were fully dependent on banks and governments, though. Money still came from the same ultimate source: a national central bank. e-gold e-gold Coca-Cola introduced Coca-Cola introduced Money still came from the same ultimate source: a national central bank. The landscape changed significantly with the advent of Bitcoin in 2009, which introduced decentralized digital currencies. These cryptocurrencies are distinct in their resistance to government regulation due to their lack of a central controlling entity. In other words, there are no companies or closed groups behind their control, but only a global network of computers controlled by their owners. This setup ensures that no single entity has control over the currency, making it more resistant to censorship and manipulation. Benefits of decentralization Since traditional currencies are issued and regulated by a government, they play by the rules of that government at every step —no matter if they’re physical or digital. Systems like PayPal or Venmo, and of course, banks and digital wallets that work with a certain national currency (USD, EUR, etc.) are obligated to follow a whole set of rules and limitations, and are free to add their own. Real privacy and control for users are almost nonexistent this way. One major advantage of cryptocurrencies over traditional fiat e-money is, indeed, the level of privacy and control they offer to users. Transactions can be made pseudonymously, providing greater privacy compared to traditional banking systems, where personal information is often required and tracked. Additionally, users have greater (or full, depending on the underlying technology — see below) control over their funds, as they hold private keys to their digital wallets, unlike fiat money which is stored and controlled by corporations that can freeze it or restrict the user’s freedom to use their money. One major advantage of cryptocurrencies over traditional fiat e-money is, indeed, the level of privacy and control they offer to users. Cryptocurrencies also offer flexibility in terms of accessibility and usage. They can be sent and received globally without the need for intermediaries, often with lower fees and faster transaction times compared to traditional cross-border payments. This makes them particularly useful for people in regions with limited access to banking services, or for those who value independence from traditional financial systems.\ More autonomy, less censorship While cryptocurrencies are designed to be decentralized, they can still be susceptible to manipulation or censorship, especially in networks where there are middlemen before a final transaction approval. Miners and “validators”, for instance, could potentially collude to influence the network, such as blocking certain transactions or favoring others, thus undermining the system's integrity. Obyte addresses these concerns by using a minerless DAG (Directed Acyclic Graph) structure, which eliminates the need for traditional miners or “validators.” In this system, transactions are both created and added to the DAG by users, referencing other transactions in a web-like network, and preventing any single group from gaining enough power to censor transactions . This design enhances user autonomy and eliminates the risk of censorship, as there are no middlemen who can manipulate the transaction process. Obyte Obyte In this system, transactions are both created and added to the DAG by users, referencing other transactions in a web-like network, and preventing any single group from gaining enough power to censor transactions If you have your Obyte private keys , no one can limit, freeze, or manipulate your funds, and you won’t depend on the success or failure of any institution. The future is decentralized! And Obyte is already there. private keys private keys Featured Vector Image by Freepik Featured Vector Image by Freepik Freepik Freepik

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