ChowNow stands out among the typical platform in the world of online food ordering

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Having an online presence is essential for any modern business, from photography and online coaching to blogs and online stores. Whilst a lot of people prefer to use others like to use website builders like Squarespace. WordPress for their website, Is worth the money it costs? In this article, we'll look at Squarespace's pricing and features. Squarespace What Does Squarespace Cost? offers four different plans: Squarespace Personal Business Basic Commerce Advanced Commerce If you're building a simple website or a blog will need either a or plan Personal Business . If you're building an eCommerce website, you should choose either or Basic Commerce Advanced Commerce . If you want to save money, choose an annual pricing plan which will give you a lower total cost. As you can see in the image above, per month with a monthly billing cycle. Squarespace costs $16 – $46 When you choose an annual billing cycle, Squarespace’s cost per month is $12 – $40. Choosing an annual plan saves you on your total costs. up to 30% What Is The Difference Between The Personal And Business Plans? The plan is Squarespace’s cheapest plan, and it will be suitable enough for most website's needs. Personal The plan is more expensive but comes with additional features. Business Below are three main benefits that the plan has over the plan: Business Personal 1. E-commerce Squarespace's Business plan lets you sell products and accept donations on your website. However, there is a 3% transaction fee. You can also use promotional tools like pop-ups and announcement bars for your site. If you want to try selling through Squarespace, this plan is a good starting point. On the other hand, if you're serious about creating an online store, or you have a high number of sales, you’ll want to upgrade to one of Squarespace’s eCommerce plans which have no transaction fees. 2. Premium Integrations The Business plan enables you to integrate 3rd party tools into your website, including Gmail, Mailchimp, OpenTable, and ChowNow. 3. Advanced Website Analytics The Business plan includes additional sales and conversion analytics so you can see how visitors contact you, book your services, join your mailing list, or RSVP to an event. Which Squarespace Plan is Best for Ecommerce? If you are starting an online store, you can choose from Squarespace has three plans So which plan is best for you? 1. Business Plan Squarespace's cheapest plan with eCommerce functionality. The Business plan includes a 3% transaction fee on purchases. This plan is suitable for testing out eCommerce features or selling one or two products on a small blog. For a dedicated eCommerce store, you'll be better off with the or plan. Basic Commerce Advanced Commerce 2. Basic Commerce This plan includes all of the features from the Business plus additional features including: Customer account creation Custom domain name for checkout Ecommerce analytics Ability to sell your products through Instagram Point of sale and Square integration In addition to these features, there are no transaction fees on the Basic Commerce plan. This is the ideal starter plan for anyone who is creating an online store with Squarespace. 3. Advanced Commerce This eCommerce plan comes with all the features from the Business and Basic Commerce plans, but with some powerful extras: Sell subscription products Create a membership site Abandoned cart auto-recovery Show real-time shipping rate Offer discounts that auto-apply on checkout Integrate with 3rd party systems such as third party fulfillment (3PL) and more This plan is best for growing online stores or stores with huge potential upon launch. Business Email with Squarespace Pricing If you want to set up a business email with Squarespace, you can use their Google integration to do so. G Suite You'll need either a Business, Basic Commerce, or Advanced Commerce plan to do this. If you're not familiar with G Suite, it's a business version of Google's Gmail, allowing you to use your own domain name on your email address instead of @gmail.com G Suite costs $50-$66 annually and $5-$7 for the monthly plan. Squarespace Domain Name Pricing When you sign up for the annual plan, you get your domain name free for the first year. Otherwise, a .com domain costs with Squarespace. $20 per year Domains on Squarespace come with free whois privacy, which means your personal details cannot be seen when someone searches your domain name on the whois database. You can find lower prices for domain names on and Namecheap (from $6) link your domain to your Squarespace account. Conclusion If you're not familiar with WordPress, Squarespace is a great alternative for building your own website. Ready to build your website? , and prices start from $12 per month. Squarespace has a 14-day free trial

Squarespace Pricing 2022: Is It Worth The Cost?

Today, investing in any product takes more than just learning about the product. Your prospects want a complete picture of what it means to get involved with your company. They want to know things like what do you value as a business? What is your buying process like? What does your customer service, support, and success experience look like? Even though they can get all these answers from your sales reps, they want to get authentic answers from people who have used your product before. No wonder by Demand Gen Report reveals that 97% of B2B buyers cite user-generated content as more credible than other types of content when making purchase decisions. this research Micheal Buzinski from Buzzworthy Integrated Marketing said this during of the Actionable Marketing Podcast, an episode “What strangers have to say about you and your company has more weight than what your mom says about you and your company. Two-thirds of all people will look for reviews, which are your main part of reputation management before making a decision to do business with a new company. It usually takes anywhere between two and seven reviews before they make up their mind.” His statements prove that peer insights are more valuable than anything your sales reps would tell your prospects. And customer testimonials are one of the peer insights you can use to make your prospects perceive you as the right company to work with. Using customer testimonials in your content provides social proof that your product works, increases conversion rates, and gets prospects to talk about your brand in dark social channels with their peers. In this post, you’re going to learn: - How to get quality customer testimonials, and - How to use them in different types of content to get qualified leads. How to get customer testimonials for your product Getting testimonials is hard. If it were easy, then testimonials would no longer be valuable to prospects when they are making purchase decisions. Here are the ways to collect testimonials that you can use to acquire and retain customers: #1 Ask for testimonials Even though some customers can love your product so much that they decide to give a testimonial without you asking, most of your happy customers will never do that, no matter how impressed they are with your product. So, you have to ask these customers to give a testimonial without sounding pushy. Some of the best ways to request customer testimonials include: Email outreach Email outreach is one of the fastest and most effective ways to get testimonials from your customers. Identify customers who have actively used your product in the last month and ask them to share their experience with your product in a survey you send through email. Ask on social media Instead of waiting for people to say something about your business on social media, ask them! Create a post on social media asking for testimonials. Include a screenshot of a testimonial someone has already left about your product when creating that social media post. When users see that your other customers are giving testimonials, they will be more likely to share their opinions. The screenshot also shows them what a good customer testimonial looks like if they weren’t sure what to write. Text message While your customers receive dozens or even hundreds of emails per day, you may get their attention by requesting a testimonial through SMS. Since most customers nowadays use smartphones, include a link that directly sends them to the testimonial landing page. #2 Search on social media One of the ways to get customer testimonials is to find and use what other people are already saying about you. Social media is where people vent about things happening in their lives. So, if your product is making a positive impact in their lives, it’s only natural that they will praise it and talk about your company with their online friends. Search your blog or business name on social platforms like Twitter, Facebook, LinkedIn, and Instagram to find what people are talking about you on social media. Type your blog or business name on the search bar of those platforms to see what your customers are saying about you. You may be surprised to learn the beautiful things said about your brand. #3 Create product profiles on various review sites If you sell a B2B product, your prospects’ top review sites when making purchase decisions include , , and other review sites listed . Trustradius Capterra G2 here Product profiles are the pages on review websites where prospects and users learn more about your product, read and leave reviews. When you fill out your product profiles on review sites, your existing customers may leave a review of your product there. You can use information from these reviews to write quality testimonials and put them on your website to acquire new users. You may also reach out to people who left reviews to interview them and create case studies or identify ways to improve your product experience. #4 Run an NPS Survey and use the data NPS survey stands for Net Promoter Score, a metric used to measure customer loyalty to a company. It measures customers’ perception of your product by asking this simple question: How likely is it that you will recommend (product X) to a friend or colleague? Respondents give a rating between 0 (not likely at all) and 10 (extremely likely). And depending on their response, they will fall within three categories: Promoters - These people respond with a score of 9 or 10. They are likely to recommend your product to their friends. Passives - These people respond with a score of 7 or 8. They are satisfied with your product but are not yet happy enough to recommend it to their friends. Detractors respond with a score of 0 to 6. They are unhappy customers who are unlikely to buy from you again. They may even discourage other people from buying your product. The Net Promoter Score is the difference between promoters and detractors. Running an NPS survey is one of the best ways to get quality customer testimonials. Identify promoters and ask them to fill out a customer testimonial survey. Promoters are customers who say they are likely to recommend your product to their friends. So, they are likely to give a testimonial when asked. Here are the steps to use the NPS survey to get customer testimonials: - Send the NPS survey to your customers. - Identify the promoters. - Ask the promoters for a customer testimonial. - Follow up with promoters who didn’t provide a testimonial. - Offer a reward for promoters who submit a testimonial. #5 Offer a free product in exchange for a testimonial Many businesses offer a free product in exchange for an honest testimonial. This is common with authors who send a free copy of their book to their biggest fans or other authors in exchange for a testimonial. In the B2B world, you can invite an influencer in your niche to try your product for free and share their experience with their followers. Your prospects will perceive your product as valuable when they read the influencer’s testimonial. #6 Automate requests for testimonials While testimonials play a crucial role in helping you acquire customers, you may not always have the time to devote to setting up and running a testimonial collection campaign. So, what if your customers could give authentic testimonials around the clock with minimal effort on your side? To automate the collection of testimonials, you’ll need to ensure the essential steps work without supervision. These steps include: - Having a place where customers can submit testimonials ( a form or landing page.) - And asking the customer to give the testimonial (An email, SMS, etc.) For your customers to write, and submit the testimonial without your help in an automated testimonial collection process, have a dedicated landing page or form on your website. Provide clear instructions on these pages or forms about what you’d like your buyers to do, including the questions they should answer and if at all there is a reward. There are many ways to put your testimonial requests on autopilot: 1. Use the after purchase email Add a link to your testimonial page, asking your customers to share their experience if you usually send a follow-up email to people who buy your product. 2. Apply drip campaigns Use email automation softwares like MailChimp to make a series of three to six emails, asking your customers for testimonials. 3. Social media monitoring tools Use social media monitoring tools to send an automated testimonial request in response to positive mentions. How to use customer testimonials to make your content more authoritative Authoritative content is unique content that evokes trust in readers by showing them how to solve a problem. Simply put, it effectively answers the question that the reader has and establishes your company as an expert on the subject. When you create authoritative content, your prospects will likely perceive your brand as the category leader and prefer buying from you when they are finally ready. Customer testimonials can help make your content authoritative because they prove that your product provides the results you claim your prospects will get when they use it. They inspire trust and credibility in your brand. Here are some of the ways to use customer testimonials to make your content more authoritative: Create a testimonials page A testimonials page is a page on your website where you put customer testimonials so your prospects can browse endorsements without distractions. Your visitors will be more confident in doing business with you after going through this page because people like them had a good experience working with you. If you don’t have a testimonial page, you are missing out on many potential clients —85% of your prospects, to be exact. According to this , 85% of consumers trust testimonials as much as personal recommendations from friends and family members. report by Bright Local So, if you have a testimonials page that showcases the positive experiences your existing customers have with your product, you are more likely to convert prospects who visit your website. ChowNow, an online food ordering platform that connects customers with local restaurants, has a good testimonial page. . Source The hero section of the page showcases their best video testimonial: Erin Wade, the co-owner of Homeroom, shares how Chownow helped them increase takeout by 5X. As you scroll down, there are more testimonials from other restaurants proving that Chownow is the real deal. Your testimonial page doesn’t have to contain video testimonials only; even written testimonials and case studies work like the Customer success page by . Miro Put them on the home page Your homepage is important in your website because it is where your potential customers first go when researching your product. Therefore, it is necessary to include customer testimonials here to increase your chances of convincing visitors to sign up for a trial or request a demo. Testimonials on the home page should answer the question, “Has this product already helped other people in my situation?” Place the first set of testimonials right below the hero section after telling your visitor what your product is and how it can make their lives easier. Look at how Kajabi does it so well. Source. It deliberately includes the occupations of its users to target potential customers who may be having similar problems. For example, Mel Abraham represents best-selling authors who want to have everything they need to grow their thought leadership business in one place. Visitors matching this ICP are more likely to try Kajabi. Add them to product pages Your product page shows your prospects how they can benefit from your product. It describes the features of your product as benefits to your ICPs so that when they land on that page, they perceive your product as being highly valuable. Adding customer testimonials to product pages provides social proof to your prospects, and it also reinforces the features of your product you are already presenting as positive outcomes. Use them in blog posts You can also strategically place testimonials in your blog posts to increase the chances of converting readers into product-qualified leads. It involves making your blog post take the form of a disguised sales page targeting a specific ICP, showing them how to use your product to solve a problem. Then you infuse it with testimonials of existing customers who achieved the outcome your reader is looking for at certain sections of the blog posts. And follow it with a CTA driving them to sign up as users to get similar results. You’re more likely to get more customers using this approach instead of just sprinkling CTAs throughout the article, hoping to get signups. Victor Eduoh, a content marketing consultant from Nigeria, created this approach of using testimonials in a blog post to convert readers into PQLs. According to he created, you should include a relevant testimonial (with outcomes) just after providing a CTA within the article to drive your reader to sign up for your product. the 9-step product-led storytelling formula Source. The testimonial provides social proof that your product works and can improve the life of your readers if they are willing to take their chances. Weave them into social media posts According to , there are now more than 4.55 billion social media users, which is 400 million higher than they were at a time like this last year. You can’t afford to avoid using testimonials in social media posts if you want to acquire customers from this ever-growing marketing channel. SmartInsights Testimonials are generally short quotes, making them ideal for sharing on social media platforms where your prospects hang out. Similarly, when you receive positive feedback from customers on a social media platform, engage with them. You can retweet, feature them on your Instagram and Facebook stories, or even create a post highlighting them on LinkedIn. When other customers see such positive feedback, they also get driven to share their thoughts about your brand. Prospects in your network may start thinking of you as their preferred brand when they want to buy. Add them to your email marketing campaigns Testimonials show how your product has positively changed the lives of your customers. If you conduct email marketing campaigns urging prospects to buy your products, sharing testimonials may boost your conversion rates. See how Benjamin Hardy, an accomplished American author, used a customer testimonial in his email marketing campaign to encourage his subscribers to buy his audiobook. Use them in case studies Case studies are long-form stories of how you helped a customer solve a problem, showing their situation before and after working with you. A case study needs to show what your customer thinks about you more than what you say about your product. Weaving testimonials into your case studies can help make your prospects believe that your product may work for them too. See how BigCommerce used testimonials from different employees of SkullCandy showing they helped SkullCandy break ecommerce and audio boundaries. in a case study Final Thoughts Customer testimonials are unbiased opinions from satisfied buyers affirming the value of your product or service. They are essential for the growth of your business because they give your prospects trust and confidence in your product more than anything your sales vendors would tell them. Including testimonials in your content makes your company more authoritative because your readers will perceive your product as valuable. Testimonials lead your prospects to think that if people like them are using your product and getting positive outcomes, then it may be the best one to go for. Use customer testimonials in your content to increase conversions. Also published here.

Getting Started with Customer Testimonials: A Beginner's Guide

Ghost Kitchen is a leading business idea for restaurant owners and entrepreneurs planning to expand or start their own business. The customers are highly satisfied with the ghost kitchen concept that has put the restaurant owners in a space to rethink and accept the profitable business idea, i.e., “ .” Ghost Kitchen Business Those confused with the teams like ghost kitchen, cloud kitchen, dark kitchens, and virtual kitchen. These are interchangeably used terms for restaurants that are without dining space. Such restaurants focus on selling & fulfilling food orders received online for delivery using third-party apps like DoorDash, UberEats, GrubHub, or with their own delivery operation. As per , the global ghost kitchen is expected to become a $71.4 billion industry by 2027. After the covid-19 pandemic, the concept of ghost kitchen is far more profitable and convenient for restaurants that suffered loss during the lockdown period. Statista The top reasons why entrepreneurs and restaurants owners are in favor of starting a ghost kitchen business are: : The concept of custom-build space and optimized process for delivery adds up to the efficiency of the ghost kitchen business. Increased Efficiency The concept of delivery-only makes it easy to manage and timely deliver the orders, as you no longer have to worry about on-site orders, cleaning tables, or any other issues related to restaurants with dining services. Convenience: The concept of ghost kitchen adds a revenue channel by renting kitchen space to any external ghost kitchen business establishments. Another way to increase your revenue with the ghost kitchen concept is by launching a delivery-only spin-off from their own kitchen. Additional Revenue Streams: Ghost Kitchen business offers flexibility to adapt to frequently changing market conditions and customer changing preferences. Flexibility: Other considerable advantages of Ghost Kitchen: Rising demand for the ghost kitchen delivery business Vast Market reach Seize the opportunity to target local vendors Some other benefits are explained in the infographic attached below for more details about the popularity and reasons why ghost kitchens have become a top business idea. How to start a Ghost Kitchen Business? To get started with a ghost kitchen business, the basic steps that you need to follow as a part of your business plan before launch are: Do market research to get a fair idea of market demand and scope of business success in   the target market. a) Define your concept that includes what will be on the menu, your competitors (if any), how to build/launch your ghost kitchen business? Etc. b) Finding the space for setting up your kitchen and starting with delivery. c) Deciding on which software to choose considering a number of d) factors to consider before selecting a ghost kitchen delivery software Creating a marketing plan e) Other strategies that you need to consider while starting a ghost kitchen business are: Creating the Menu for Delivery that covers all that you can offer Deciding the price considering the fact that there are a number of close alternatives available. Rent/Find a Location to set up your ghost kitchen Build your virtual brand Choose your delivery method (in-house delivery or a delivery company) The Future of Ghost Kitchen Business As per the current marketing situation, the concept of a ghost kitchen is popular. Several entrepreneurs and restaurant owners are adapting to the new change and have already shifted to ghost kitchens from offline restaurant businesses. As per the report shared by Statista  on the global rise of ghost kitchens: In the United Kingdom, Deliveroo, a leading food delivery platform, has been working with ghost kitchens since 2017 with the launch of their Deliveroo Editions program. In 2020, Deliveroo was the 3rd most used online provider of food delivery. The co-founder of Uber Eats, Travis Kalanick, who claims over 25% of the market share of food delivery companies in the US, has joined the ghost kitchen market. The US and UK are the two countries with a vast acceptance for ghost kitchen business. There are a few challenges that come along with the ghost kitchen business. Each business has some limitations that might or might not be a serious area of concern but are important to be considered. Below are a few challenges that you as a ghost kitchen business owner might have to face: The Challenges Ahead for Ghost Kitchen Business restaurants that have recently shifted to a ghost kitchen business model will miss the advantages of walk-in traffic from their dining services. No walk-in traffic: for a business like a ghost kitchen, the biggest challenge is geography contractions that allow a to serve in a single location of only a 3 to 5-mile delivery radius. Geographical restrictions: the ghost kitchen business is fully dependent on third-party delivery platforms like GrubHub, Uber Eats, Postmates, ChowNo, etc. Reliance on third-party deliveries: These are a few challenges that you have to deal with in a ghost kitchen business other than day-to-day operational challenges and maintain your reputation by offering excellent food quality. Wrap-Up The concept of the ghost kitchen business has turned out to be a profitable business idea in the online food delivery industry. The restaurants that are not well equipped to handle a high volume of delivery orders might face certain challenges. But those who are with the capacity to handle orders can make good profits out of the ghost kitchen business and recover from losses caused by the COVID-19 restrictions. As the situation is getting better after the COVID-19 pandemic, the customers look for more safe and quality services in the case of food delivery. Whereas to support your business idea and bring it to reality, there are a number of software available that helps entrepreneurs start their own ghost kitchen business. This is the perfect time to start a ghost kitchen business considering the success of already existing similar businesses and the noticeable growth of the restaurants that have recently shifted to the ghost kitchen business model.

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