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Can AI help us with creative tasks as well? Sure it can; if we know how to use it properly. AI tools are famous for automating repeatable, uncreative tasks, but their possibilities go way beyond. We already see AI writing essays, generating images, or even as of recently, videos. When, at work, we were brainstorming brand names for the new product I thought it wouldn’t hurt to invite ChatGPT to the table. How Can I Prepare to Make the Process Smoother? When creating a brand name, it is useful to come up with some keywords that best describe the features and usage of the product or the main ideas behind the initiative. Again, you can first do it on your own, it is fun, and helps you get a rounder image of your brand. Then, however, I use ChatGPT to see if I omitted or didn’t think of some necessary terms. ChatGPT input: Brand description: “here describe your brand/product in a sentence or two in an informative, concise way”Take this brand description and extract 15 key word terms out of it, focus on the main features of the product and message behind the initiative. Let’s take this newsletter as an example: Brand description: Newsletter about being more productive using AI tools and improving your professional life and career prospects by completing tasks faster and more efficient .Take this brand description and extract 15 key word terms out of it, focus on the main features of the product and message behind the initiative. This is the output I got: Newsletter
Productivity
AI Tools
Professional Development
Career Enhancement
Task Efficiency
Strategic Improvement
Skill Advancement
Innovation
Optimization
Futuristic
Acceleration
Success
Task Mastery
Career Prospects Now that I have the keywords, I can move on to my main goal - coming up with a catchy brand name. How to Generate Brand Name Ideas Using ChatGPT - Practical Inputs First, I go for quantity over quality. Then I’ll be narrowing it down till I’m happy with my results. Besides the given keywords, I also include what I personally would like to focus on and see in the name. ChatGPT command: Give 100 ideas for the brand name described with the following key words:
”here paste generated key words”
Keep the brand name short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of “here put what you want to emphasise in the name” I chose to focus on AI and productivity. Give 100 ideas for the brand name described with the following key words: Newsletter Productivity AI Tools Professional Development Career Enhancement Task Efficiency Strategic Improvement Skill Advancement Innovation Optimization Futuristic Acceleration Success Task Mastery Career Prospects
Keep the brand name short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of productivity and AI. Next, I pick 5-10 options I like the best and narrow down my group. I like following brand names best:
”paste your choices”
Now based on my preferences narrow down the group to 50 brand name ideas. Keep them short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of “here put what you want to emphasise in the name, doesn’t have to be the same as the first time”. I like following brand names best: Prodigify Innovize TaskifyAI CareerFlow Productify AIPulse AIProspect CareerWise SkillWise AIFlow
Now based on my preferences narrow down the group to 50 brand name ideas. Keep them short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of productivity and AI. I repeat the process a few times, going down to the 5 best brand names and getting my final list. Final Decision And now, it is the moment for the human touch. I ask my friends and family to share their opinions. I put on a survey on LinkedIn, Twitter, or Reddit. Having all opinions gathered, I simply follow my own intuition and pick a name. Done! The longest part is the last one - getting human feedback. If you feel like you don’t need it, just skip it. Then the whole process of coming up with a brand name can take under 10 minutes. Use AI for creative tasks too, and make it your brainstorming partner! Thanks for reading Productive Impact! Click subscribe on the left to receive new posts and support my work. Check out my newsletter. And other socials: @productiveimpct Can AI help us with creative tasks as well? Sure it can; if we know how to use it properly. AI tools are famous for automating repeatable, uncreative tasks, but their possibilities go way beyond. We already see AI writing essays, generating images, or even as of recently, videos. When, at work, we were brainstorming brand names for the new product I thought it wouldn’t hurt to invite ChatGPT to the table. How Can I Prepare to Make the Process Smoother? When creating a brand name, it is useful to come up with some keywords that best describe the features and usage of the product or the main ideas behind the initiative. Again, you can first do it on your own, it is fun, and helps you get a rounder image of your brand. Then, however, I use ChatGPT to see if I omitted or didn’t think of some necessary terms. ChatGPT input: Brand description: “here describe your brand/product in a sentence or two in an informative, concise way”Take this brand description and extract 15 key word terms out of it, focus on the main features of the product and message behind the initiative. Brand description: “here describe your brand/product in a sentence or two in an informative, concise way” Take this brand description and extract 15 key word terms out of it, focus on the main features of the product and message behind the initiative. Let’s take this newsletter as an example: Brand description: Newsletter about being more productive using AI tools and improving your professional life and career prospects by completing tasks faster and more efficient .Take this brand description and extract 15 key word terms out of it, focus on the main features of the product and message behind the initiative. Brand description: Newsletter about being more productive using AI tools and improving your professional life and career prospects by completing tasks faster and more efficient . Take this brand description and extract 15 key word terms out of it, focus on the main features of the product and message behind the initiative. This is the output I got: Newsletter
Productivity
AI Tools
Professional Development
Career Enhancement
Task Efficiency
Strategic Improvement
Skill Advancement
Innovation
Optimization
Futuristic
Acceleration
Success
Task Mastery
Career Prospects Newsletter Productivity AI Tools Professional Development Career Enhancement Task Efficiency Strategic Improvement Skill Advancement Innovation Optimization Futuristic Acceleration Success Task Mastery Career Prospects Newsletter Productivity AI Tools Professional Development Career Enhancement Task Efficiency Strategic Improvement Skill Advancement Innovation Optimization Futuristic Acceleration Success Task Mastery Career Prospects Now that I have the keywords, I can move on to my main goal - coming up with a catchy brand name. How to Generate Brand Name Ideas Using ChatGPT - Practical Inputs First, I go for quantity over quality. Then I’ll be narrowing it down till I’m happy with my results. Besides the given keywords, I also include what I personally would like to focus on and see in the name. ChatGPT command: Give 100 ideas for the brand name described with the following key words: ”here paste generated key words” Keep the brand name short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of “here put what you want to emphasise in the name” Give 100 ideas for the brand name described with the following key words: ”here paste generated key words” Keep the brand name short, maximum 1 or 2 word names. Give brand name ideas being both compound word and base words. Focus on the aspect of “here put what you want to emphasise in the name” I chose to focus on AI and productivity. Give 100 ideas for the brand name described with the following key words: Newsletter Productivity AI Tools Professional Development Career Enhancement Task Efficiency Strategic Improvement Skill Advancement Innovation Optimization Futuristic Acceleration Success Task Mastery Career Prospects Keep the brand name short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of productivity and AI. Give 100 ideas for the brand name described with the following key words: Newsletter Productivity AI Tools Professional Development Career Enhancement Task Efficiency Strategic Improvement Skill Advancement Innovation Optimization Futuristic Acceleration Success Task Mastery Career Prospects Keep the brand name short, maximum 1 or 2 word names. Give brand name ideas being both compound word and base words. Focus on the aspect of productivity and AI. Next, I pick 5-10 options I like the best and narrow down my group. I like following brand names best: ”paste your choices” Now based on my preferences narrow down the group to 50 brand name ideas. Keep them short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of “here put what you want to emphasise in the name, doesn’t have to be the same as the first time”. I like following brand names best: ”paste your choices” Now based on my preferences narrow down the group to 50 brand name ideas. Keep them short, maximum 1 or 2 word names. Give brand name ideas being both compound word and base words. Focus on the aspect of “here put what you want to emphasise in the name, doesn’t have to be the same as the first time”. I like following brand names best: Prodigify Innovize TaskifyAI CareerFlow Productify AIPulse AIProspect CareerWise SkillWise AIFlow Now based on my preferences narrow down the group to 50 brand name ideas. Keep them short, maximum 1 or 2 word names.Give brand name ideas being both compound word and base words.Focus on the aspect of productivity and AI. I like following brand names best: Prodigify Innovize TaskifyAI CareerFlow Productify AIPulse AIProspect CareerWise SkillWise AIFlow Now based on my preferences narrow down the group to 50 brand name ideas. Keep them short, maximum 1 or 2 word names. Give brand name ideas being both compound word and base words. Focus on the aspect of productivity and AI. I repeat the process a few times, going down to the 5 best brand names and getting my final list. Final Decision And now, it is the moment for the human touch. I ask my friends and family to share their opinions. I put on a survey on LinkedIn, Twitter, or Reddit. Having all opinions gathered, I simply follow my own intuition and pick a name. Done! The longest part is the last one - getting human feedback. If you feel like you don’t need it, just skip it. Then the whole process of coming up with a brand name can take under 10 minutes. Use AI for creative tasks too, and make it your brainstorming partner! Thanks for reading Productive Impact! Click subscribe on the left to receive new posts and support my work. Check out my newsletter . newsletter And other socials: @productiveimpct @productiveimpct

How to Create Brand Names That Sell With ChatGPT

Blockchain technology is considered to be the fourth industrial revolution and the next big disruptor, which genuinely can create a significant positive impact on millions of lives. While still in its infancy, blockchain technology can reduce paperwork, streamline the process and improve the quality of life. Irrespective of all these goodness and positivity, here is a dark side to crypto as well which fewer people are aware of. Being in crypto space, you would have heard about projects like Bitcoin, Ethereum, Cypherium, Aelf etc and most of these projects are ensuring to add a lot of positive value to the society, helping people to have a better and meaning full life. On the other hand, we have projects like Centra, Pincoin and Arisebank which had scammed thousands of investors with 100’s of million USD, breaking trust as well as creating a negative viewpoint of crypto as a whole. All these dead coins followed a similar pattern before it vanished or died off. Manipulate Coin price via various methods then execute the pump-and-dump scheme. A lot of gullible investors rushed to these pumps thinking to make easy money and after a point, the price crashed, leaving them penniless. These are the stories of dead or scam project. But some existing projects try to artificially inflate the price of the token to give a false sense of hope to the traders who just asses the token from a trading viewpoint only. Some of the tricks include , , Wash Trading Pump and Dump Constant Shilling, Coin burns and most important Fake Partnerships. Fake Partnerships It’s a known fact that a majority of retail investors still consider crypto as a shortcut to “get rich fast type” of investment avenue. They keep flocking to projects which they see making are making news. One of the most organic ways to improve the goodwill of a project is via Partnership announcements. The big the better. Partnership announcements are important from a price action perspective as well. Any Partnership announcements big or small via official channels are received with an instant price jump right from a 10–20% points to massive price rally of 500–600% as well. While a majority of the Partnership announcements are genuine ones, Some projects deliberately come up with the fake partnership announcements or even started to portray a positive meeting as a successful partnership deal just to push their coin prices up. In the past, we have seen ample examples of these kinds of bad behaviour. In 2018, an ICO project came up with the news that they have partnered with BMW. This news boosted the coin to a 200% jump in tokens. However, BMW explained that there is no official partnership and were just using a BMW’s software that is widely available to any third parties. carVertical carVertical carVertical Another one was by (Nov 2017) which started to build a huge suspense campaign, that they will be releasing a ”mind-blowing announcement” within the next month. As a result of this campaign price of jumped 500% in just a couple of days and the so-called ”mind-blowing announcement” was just a change in their mining algorithm to make it be ASIC resistant. Price crashed as usual. Einsteinium- EMC2 Einsteinium Another classic case was Tron. It was rumoured( Spread by Tron Supporters itself) that Tron was going to have a partnership with Alibaba. Justin Sun, CEO of Tron was also twitting about a huge partnership in the pipeline which started to move the price of Tron to boom. Later that news was found to be fake as well. These were the stories from 2017 and 2018, a time in which the majority of the retail investors were naive. A lot of changes happened, as investors started to get more information and began to understand all these fake noises. If you think these kinds of bad behaviour reduced, then you are wrong, On May 27th 2020, came out with the announcement that has Partnered with Theta Labs as Validator Node and Launch Partner for Theta Mainnet 2.0. Later on, this was heavily promoted via various social media channels that Google is teaming up with Theta Labs, in a move meant to help the video delivery network, onboard users, through Google Cloud. Theta Labs Google Based on Google news, both Theta Tokens and TFuel started to pump and did 10x in a couple of days. This didn’t last long. Notable blockchain researchers like Director of Research at The Block) called this bluff, via a series of tweets. Larry Cermak ( As usual, the price started to dump, once this fake news was called out. The good guys !!! This doesn’t mean that all partnerships announced are fabricated. There are still hardworking projects in the blockchain world, that have come up with genuine partnerships even with likes of Google, Amazon etc and one of the best recent example is the between and , an Enterprise Blockchain Platform. partnership Google Cloud Cypherium Cypherium is an enterprise-ready blockchain project, which is designed to be highly scalable and robust which utilize a hybrid design that features a joint Proof-of-Work (PoW) and HotStuff (Also adopted by Facebook’s ) consensus mechanism that can allegedly achieve thousands of transactions per second without sacrificing decentralization. Libra In August 2019, Google Cloud announced they have partnered with Cypherium to use its product, Cypherium Enterprise for Google Cloud customers. Unlike Theta’s so-called partnership which was just to use Google Cloud Services, Cypherium partnership was different as Google Cloud customers will have access to various Cypherium’s blockchain solutions which included Cypherium Enterprise. Conclusion With any cryptocurrency investment, it’s your money and it’s your responsibility. Take everything with a grain of salt, look into things, do your research and wait until things are confirmed. Do not rush into what could be another non-existent partnership or not so mind-blowing announcement which will make you lose money. Disclaimer : This article is not intended as investment advice. You should always do your research and invest your capital wisely. I don’t own the token, neither will I be rewarded in any way for writing this article.

The Good and The Bad Examples of Blockchain Partnerships

Here comes the end of another year. As the goes, it is time to reflect on the year that has gone by and prepare for the year to come. tradition The year 2018 was a box full of surprises. Looking back today at how many things happened this year, it looks like I've lived 5 years in the time span of just one. No wonder I'm feeling so tired! 😅 Last year was already very impressive as you can see in and, to be honest, I didn't think that 2018 could be a better year… I was wrong, very wrong! my previous review At the beginning of the year I had set some goals, New Year's resolutions you may say, that included stuff like giving a talk in English at an international conference, improving technically and creating a YouTube channel. Those were supposed to help me push forward into the paths I've opened in 2017 and, while I did manage to accomplish a few of those things, it's the things that I didn't plan ahead that brought me the greatest sense of fulfillment. Highlights of the Year This year will be hard to choose the best moment, as many of the things that happened would easily fit the number 1 spot. I'd say that at least the top 3 are a tie. Speakers and curators of TEDx Niterói Talking at a TEDx chapter: TEDx Niterói A TED talk is the dream of some of the most seasoned speakers out there. It is something that has crossed my mind a few times over the years, but I didn't think I had a TED-level material to share, at least not at this point in my life. But on a random day in December last year, everything changed. I was contacted by one the TEDx Niterói curators to invite me to share my history on the platform. I was overwhelmed. The preparation was a lengthy process. First, you need to write the draft and submit it for review. Then at a later stage, you start doing videos and every iteration you get feedback from the curators to tune your material. On the previous day of the event, you do a final rehearsal to tune the last bits. I’m not used to having such a rigorous process for building any of my talks, as I like to go more “freestyle”. It was really hard for me to keep up with the required pace, which earned me the trophy of the “least curable speaker” at that edition, but in the end, I delivered the talk and everyone was happy with the result. Nevertheless, and I’m already wondering if I’ll ever have the chance to do it again. I promise I’ll be more “curable” next time! 😉 I’ve learned a lot with the process 2. My first keynote: Python Brazil 14 “For a more pythonic life” — My keynote at PyBr14 First, I need to say: I love the Python community! It’s one of the most amazing, fun and inclusive communities out there. Every conference I go is a joy: I meet very interesting people, reconnect with friends and learn a lot of cool things. And, of course, I can’t forget to mention the “pybar”. This year I’ve had the great honor of opening the biggest Python event in Brazil: Python Brasil 14. Not only it was my first keynote at an event of that importance, but it was also my biggest audience (about 700 people) and the one that I feel most connected to, so I really wanted to deliver the best talk of my life. I decided to do a parallel of the Zen of Python with the real world, touching briefly some aspects of the current political scenario in Brazil and revisiting some concepts from my TED talk. I thought it was a bit risky but provocative in a good way. Once the talk was finished I had such overwhelming support that was hard to leave the conference room with so many people coming to talk to me and asking for pictures… mission accomplished! I’m still waiting for the video to be published, but the slides you can find here: 3. Being nominated a Google Developer Expert I have been flirting with for a few years already. Last year I had one shot at the on-site interview at Google London, for a Developer Advocate role. I didn’t pass the process and honestly, I felt a bit disappointed with the whole experience. Google Nevertheless, that was just the beginning of my relationship with Google and after a few unofficial “expert” talks at some DevFests and Launchpads in Brazil, I was finally invited to be part of the GDE program as a Google Developer Expert in Google Cloud Platform. Googlers, GDEs and cloud community representatives at the Google Cloud Community Summit. Joining the program opened a lot of doors to me and the greatest perks were the opportunity to travel to San Francisco three times only this year, as I was invited to attend the Google Cloud Community Summit in March, Google Cloud Next in July and the GDE Summit in November. Also, by being part of the program, somehow my rush into becoming a Googler has diminished a lot. I’m very comfortable with the relationship I have with them now and I believe that being outside Google at this moment in my life makes more sense, since I have a lot of ground to cover here, helping the community and focusing on other aspects of my career that I wouldn’t be able to do otherwise. 4. My first talk in English: LWT San Francisco Summit Talking at Lesbians Who Tech San Francisco Summit 2018 Speaking for an international audience was another dream come true this year, and one item of last year’s resolution that I’ve accomplished. Since English is my second language and it’s not used very often in my daily routine, speaking to an English-speaking audience was very challenging. Especially the freestyle approach I like to use in my talks becomes impractical because I don’t have the fluency to reorganize my thoughts in English as fast as I can do in Portuguese. Nevertheless, I had a great experience. The room was full and a lot of people had to stay outside because it had reached capacity. The only thing I’m really sorry is that the talk wasn’t recorded, because I am really proud of the result. People enjoyed my and in the end, they even stood up while clapping. advice on dealing with Impostor Syndrome 5. My first radio interview: Inflection Point That one definitely deserves the trophy of the most unexpected achievement. At the beginning of the year, I’ve published an article entitle , telling everyone a little about my unique perspectives on what it means to be a man or a woman in this world. Gender Bias? A Transgender Perspective! Little did I know that this article would have such huge repercussion, enough to grab the attention of from the radio show. I was invited to record an episode talking a bit about my life and my perspectives. Lauren Schiller Inflection Point It was my first time giving an interview, first time on radio and first time at an American school. The recording took place on the week before Lesbians Who Tech so in the end that was the official dry run for my talk. A lot of first times back then! Lauren was a great host and I really had fun recording. Maybe next year I’ll have other opportunities for public appearances, who knows? I really enjoyed the experience and I’m looking forward to whatever comes in my way. The full episode you can listen below: _Three years ago, software developer Daniela Petruzalek took the leap to transition to her true female self. One of the…_www.inflectionpointradio.org What trans women can teach cis women (and vice versa) - Daniela Petruzelak, diversity activist Notable Mentions This year had so many great achievements that’s hard to put everything in a list, but I wouldn’t forgive myself if I left behind moments like my talk at Gophercon UK and Gophercon Brazil. The talk at Gophercon UK was my second in English, but honestly is not one I’m very proud of. I was severely jet-lagged and I feel that I underperformed. I did the same talk in Brazil one month later and then I delivered the talk I really wanted to do in the UK. I really hope that doesn’t impair my next international speaking gigs. Lesson learned. I’ll be better prepared next time. Nevertheless, I’m very thankful to everyone at Gophercon UK. New Year's Resolutions It's time to set some objectives to pursue next year. I feel like pushing a little forward, not only careerwise but in my personal life as well. So these are the top five items I expect to be achieved by this time next year: 2018 was the year of focusing on my career, now I need to be able to take care of myself as a whole. I already have a plan, but I need to execute it. I’m tired of being overweight. Be in top physical shape: this has been my objective for the better part of the last couple of years and I’m really close to achieving it. Especially now that the political scene here in Brazil has taken a turn for the worse with the election of a far-right president for the next mandate, I feel that it’s time to leave Brazil for good. Move abroad: I loved to speak at Gophercon UK and I would like to do it again. This time I want to make an appearance that I’m really proud. Speak (again) at a major international Go conference: that was a miss from last year's list. To be honest, I’ve expended so much time this year interviewing that I didn’t have the time to focus on side projects. I’m not expecting to do interviews for the next year so this time I’ll focus that energy on the community. Make a major contribution to open source: I got really close to visiting China in 2018, but in the end, I couldn’t because of my work. Next year I want to make that dream come true. That would be a very distant dream a few years ago, but now I feel that everything is possible. Visit Asia (bonus points if it is Japan): Final words What an amazing year! So many achievements unlocked! 🏆 So many unimaginable things happened and I fell this is just the beginning. That may sound cliché, but it seems that life really starts after 30… oh, well… 35 in my case. I’m very thankful for everyone that tagged along with me on this journey and I wish you all the best of success and the fulfillment of all your dreams. I know life is very harsh most of the time, but I do believe that with the right combination of effort and attitude everything is possible. With that mindset, I’ve managed to accomplish great things. It was not easy, but it is perfectly doable… and it totally worths it! What about you… how was your year? What plans you have for the next? Feel free to comment below.

My Year in Review — 2018 Edition

The automobile industry is a lucrative field of investment for the industry with dozens of opportunities and untold riches just waiting in the inefficient bowels of the cumbersome automotive market. There are dozens of avenues of approach and some project have already begun working on introducing their offering into the industry. blockchain Automotive startups have proven to be quite diverse in the blockchain industry and currently offer a number of services, including sales of used vehicles, storage and processing of data on the use of vehicles, sales of elite and exotic vehicles, storage of vehicle data by VIN number, warehousing, accounting, data processing for providing more profitable and individualized services to motorists, sales data on vehicles, sales of new vehicles, including electric vehicles, 3D printed vehicle sales, and so on and so forth. The question remains, however, whether these ventures are successful or utter failures. There are a number of blockchain projects currently on the market that have proven to be both successful and not so much. We will start our review of such projects with CarVertical. CarVertical The project comes from Lithuania, it offers a blockchain-based platform for storing and exchanging data on vehicles. Users can control the level of availability of their vehicle’s data to the public. In addition, the project will offer a marketing service for motorists, which will be provided based on vehicle data (insurance records, maintenance history, repairs, etc.). The platform will aggregate user data and offer certain services with the help of machine learning, such as when to insure the vehicle, when to pass planned maintenance, etc. The data is collected with the help of insurance companies, government agencies and other authorities. The project also offers the possibility of installing a special miner in the OBD slot of the vehicle, which will send the necessary data from the onboard computer in exchange for tokens. Advantages An interesting niche project. Thoughtful scheme of exchange and data trade. Disadvantages Insufficient functionality when compared to competitors. Work only with used vehicles. The project has collected 20 million dollars, it is not surprising, because work with data is a very promising topic. We continue our review with the Australian project Bitcar. Bitcar The project offers a trading P2P-platform for sales of luxury and rare vehicles. The target audience of the project is owners of such vehicles who want to sell them, as well as auto investors, who consider buying an expensive car as an investment. The blockchain platform operates on two ERC20 tokens, the BITCAR, a token for the ICO and project liquidity provision, and the CAR, a stablecoin reflecting the cost of the vehicle model in dollars. Advantages Well thought out project monetization scheme. Flexible system of motivation for individual and corporate users. Disadvantages Lack of more or less detailed information about the expenditure of funds. The project expected to collect 22 mln., and raised a total of $9.23 mln. Not bad for the market with such a narrow audience. Gaus Trade The next project on our review list is Gaus Trade, a project from Estonia. This project offers a blockchain platform for direct sales of new vehicles from the manufacturer to end buyers. This allows for a significant reduction on the price of vehicles for buyers by removing intermediaries from the supply chain and increasing sales for manufacturers. Transactions are conducted in the project’s token, which is tied to the value of the vehicle in dollars. The blockchain provides security and transparency of operations. The transaction includes insurance with the possibility of lending, while the smart platform contract provides for the possibility of a refund. Also, the platform offers 3% cashbacks for each purchase. Advantages This is a conceptually new blockchain-based product for the automotive market. Wide functionality for the primary market of vehicles. The smart contract is fully operational. A simple and clear operational scheme for buyers and sellers. A well-considered ICO procedure with a flexible bonus system. Realistic idea. The presence of additional functions (insurance, crediting). Disadvantages Lack of opportunities for selling used vehicles. The project’s ICO is set to launch soon with the private sale having already raised 300,000 USD. Gaus Trade is one of the most promising blockchain in auto industry projects with huge potential. Some projects have not made it on our list, but we would be delighted to say a few words about them. Mass Vehicle Ledger Mass Vehicle Ledger (South Korea). The project offers a platform for storing vehicle data, such as its service history, fuel consumption, owners, road accidents, etc. Users of the platform can also order various services, such as repair, insurance, chauffeur calls and rental. The project is aimed not only at individual users, but also at the B2B sector, such as insurance companies, auto services, taxi companies. The platform runs on a mobile application. The platform becomes operational immediately after the purchase of the vehicle. The ICO has not yet been conducted. AMO Coin AMO Coin (South Korea). The project offers a platform designed for trading data for both individual users and corporate clients. Users upload data about their vehicle and driving to the platform using the data collector connected to an OBD port and through the platform application. As a reward, they receive tokens. Afterwards, the platform transmits the data to corporate clients, which process it and offer various services that the user can purchase on the platform. Among such services are: exchange of spare parts, forecasting problems with the vehicle, customized insurance products and auto repair, P2P-Used Vehicles Trade, video and Audio Streaming, LDM-service for determining the level of traffic in the selected area. The project does not develop services independently. It provides a platform on which companies develop services with specified functions. The ICO has not yet been conducted. AutoBay AutoBay (Argentina). The project offers a trading platform for large dealers and users. The data about the vehicle is loaded into the blockchain. A wide range of functions will be implemented for dealers, such as the availability of tariffs for uploading large quantities of proposals to the platform and advertising promotion. There will also be a possibility of selling the vehicles through an auction. In addition, the project offers payment by installments and lending through its platform. The ICO has not yet been conducted. Automotive The project was created by a team that already operates a portal for the sale of used vehicles in the US (dashub.com). The project proposes to transfer this service to the blockchain. In the , the team intends to add many new functions based on vehicle data that will be collected in the blockchain. future The ICO has not yet been concluded. VLB Vehicle Lifecycle Blockchain (Russia). This project offers a blockchain platform that will aggregate all the available information about a vehicle, such as its maintenance, repair, insurance history using VLB tokens are entered. Then the data is processed and provided to corporate clients and the state. The potential clients insurance companies, service centers, dealers, the Ministry of Internal Affairs, etc. Corporate clients process this information and form a pool of services for platform users. The project was conceived as a means to optimize the relationship between vehicle owners and contractors. An example of its application is the reduction of the size of insurance prices, the cost of repairs, etc. The project seeks to offer individual conditions to users who provide exhaustive information about their vehicles. The project has raised 2 million USD. By Kirill Bezverhi, Roman Bruskov.

Future of the Automobile Industry — List of the Most Popular Auto Blockchain Projects

Blockchain technology, which has already disrupted the financial services and supply chain industries, has at last arrived in the auto industry. We will look at some potential applications of blockchain in the automotive industry along with a few real life examples. So, sit tight ! By this time , you must have read hundreds of articles about what is blockchain and what are its advantages. So, lets not waste our time on that again and come to the point directly. Let’s talk about what blockchain can do for the automotive industry. Since the advent of cars, the automotive industry has always embraced technological advances, but the pace of change has accelerated so rapidly that auto original equipment manufacturers (OEMs) worldwide are struggling to keep up. Automotive industry is changing, and blockchain will make a significant impact on that change. Believe me, blockchain will be the next big thing, and it will not skip the automotive industry. Over the past year or so, stakeholders in the auto industry have been looking into how blockchain technologies can be applied in businesses and are looking to launch major initiatives. The Automotive industry is a complex ecosystem with multiple parties involved in the design, production, distribution, marketing, selling, finance and servicing of vehicles. Outlined below are some example scenarios: AUTOMOTIVE INTERACTIONS With the rise of autonomous cars and millions of devices communicating with each other. There is a need that these interactions and transactions exist on a immutable database of shared, secure, and highly permissioned access. A shared ledger between automotive OEMs, parts distributors, dealers, service mechanics, insurance providers, and others could support the ability for parts or equipment within a car to autonomously sense its own needs. For instance, a car could advise the driver about the need for repair, contact remote users for updates or nearby suppliers for replacement parts, negotiate pricing and appointments for service and repairs, authenticate the proper technician, and process the respective payment for services. which uses blockchain as a shared ledger to log all car repair and maintenance history in one place. The next pilot, it says, will focus on vehicle-based micro-transactions essential to integrating the IoT with the exchange of value. The latest example of this blockchain transparency across interactions is launched by Renault. The French automaker is piloting a digitized car maintenance program , , as both nodes (car and tollbooth) have ethereum nodes, which use smart contracts to trigger a machine-to-machine (M2M) transaction. Oaken Innovation recently demonstrated the idea of a blockchain-enabled tollbooth , in which Tesla cars automatically pay as they pass through toll booths PARTS AUTHENTICATION Phony auto parts that are genuine in appearance frequently get into the supply chain and land in dealer service centers. These parts often fail very soon after the installment and in turn causing damage to the automaker and part supplier brands. To combat these frauds, automakers have been using a number of layers of anti-fraud technologies and operations, but somehow phony parts were always capable of seeping into the supply chain. Blockchain can address this problem with the creation of distinctive ID for every part, together with immutable timestamps from when the part is created. These tags connect to the blockchain and can be set into the part to add a level of authenticity protection. Information on authenticity can be made accessed by the person who owns the vehicle to confirm which parts have been changed out, to the manufacturer to more efficiently perform recalls, or to the service center to signal when a part has arrived at its usage limit. The Digital Twin platform is designed to give every product its own a “digital twin” for authentication purposes. A German utility, innogy SE , has launched ‘The Digital Twin’ platform to nurture this usage of blockchain. MANUFACTURER, SALES and SERVICE FINANCE A car manufacturer must wait several weeks or months before it receives payment for a shipment of vehicles from an importer/distributor/dealer. With multiple parties controlling different steps in the chain it is a heavy flow of paperwork. A Blockchain based system would enable greater transparency of accurate information between the different parties, faster processing of export/import and banking documentation and ultimately reduce the settlement period. An auto finance provider generally has no idea of the real driving behaviour of its car drivers or their vehicle’s service history. A Blockchain based system would enable driving patterns and service events to get sent to a shared ledger that all parties have access to. Transparency of information about a vehicle’s real wear and tear would help the auto finance provider to more accurately gauge residual value of the vehicle. Typical auto financing includes a host of verification steps to which blockchain could be applied for efficiency gains. use case. Indian automotive OEM Mahindra , created a blockchain incubator focused specifically on the automotive financing SUPPLY CHAIN A manufacturing plant must coordinate effectively with multiple tiered suppliers, 3rd party logistics and transportation companies to ensure timely delivery of parts and optimised inventory levels. The automotive supply chain is incredibly complex, consisting of numerous types of parts, hardware, software, and firmware suppliers, distributors, dealers, regulatory agencies, insurance companies, and more. A Blockchain based system would enable greater transparency of accurate information between the different parties; improving just-in-time logistics, reducing erroneous orders and raising inventory turns. Various blockchain technologies could also be applied along multiple phases. Security, identity, and permissioning impact anti-counterfeit measures in the supply chain; smart contracts, oracles, and custom code support security and compliance adherence; payments and contracts transfer to expedite reconciliation of the deal and the transfer of money and assets from one party to another. Blockchain technology sends information over a network of independent computers, known as a distributed ledger, intended to ensure that the transaction is secure and ownership rights over the data/property are protected. TRI believes blockchain may create transparency and trust among users, reduce risk of fraud and reduction or elimination of transaction costs, such as fees or surcharges applied by third party institutions The Toyota Research Institute (TRI) announced today that it is exploring blockchain and distributed ledger technology for use in the development of a new mobility ecosystem that could accelerate development of autonomous driving technology. VEHICLE TRACKING A common, unethical car dealer practice is to sell a showroom vehicle and then not report the sale to the bank, which had provided a loan for the vehicle. This practice allows a dealer to have working capital to bridge payroll and suppliers. If the bank catches on, it will take immediate action against the dealer. However, because the car is sold legally, the bank has no claim on the vehicle. At the same time, the financing to the dealer has been spent and must be written off.With transparent access to data, the asymmetry in information that allows this practice to happen goes away. Blockchain provide instant transparency and gains value as more stakeholders opt-in. It incorporates telematics data that monitors where and how a car has been driven, primarily in situations where the engine is worked hard. By using the car history, artificial intelligence algorithms can accurately predict the resale value of the car at any given time. Being capable of tracking a vehicle also means better enforcement of environmental laws and auditing of manufacturers. Vehicle tracking also give manufacturers the chance to sell value-added services to customers. The Carpass project is designed to facilitate vehicle tracking through a “digital wallet” that tracks a vehicle’s “life events.” ELECTRIC VEHICLES As electric cars become more prevalent, it will require a new machine-to-machine (M2M) infrastructure that includes energy providers, charging station owners, automakers, parts suppliers and car owners. No one enterprise can manage the intricacy to unite stakeholders, and no single entity should possess the platform, which would create a monopoly. , a subsidiary of German energy conglomerate RWE, announced that it has launched hundreds of blockchain-powered charging stations for electric cars across Germany through its e-mobility startup venture . The new e-mobility solution allows owners of electric cars to charge their vehicles at any of the new charging stations set up by innogy Innovation Hub’s startup venture Share&Charge, as well as already existing charging points by making digital payments in euros using the Share&Charge app. This app is the world’s first e-mobility community platform that uses blockchain technology. Innogy SE Share&Charge AUTONOMOUS RIDE-SHARING Ride-hailing services such as Lyft and Uber are already reinventing the way we use our vehicles. With a few swipes on an app, a driver picks you up in their car and takes you to your destination. Blockchain could help make this vision a reality. This blockchain-based system facilitates the sharing of not just rides but vehicle ownership. Eventually, it could help owners manage entire fleets of autonomous vehicles. The system would automatically settle payments on whatever basis the owners agree upon. In August 2017, consulting firm Ernst & Young (EY) announced the launch of Tesseract. NOTABLE MENTIONS and have gathered together to form the Mobility Open Blockchain Initiative (MOBI). The association will explore further blockchain use and study how its technology can make the industry of global transportation less expensive, safer and more widely accessible to citizens around the world. Companies ranging from IBM and Context Labs to Ford and BMW announced their collaboration at this year’s Futures Blockchain Summit in Dubai In February they , on their official blog, that in collaboration with Berlin-based start-up XAIN they are testing blockchain applications directly in vehicles. Porsche praises themselves as the first company in the industry that tested an implementation of blockchain into their systems. announced In February 2017. Daimler AG, famous by their brand Hyperledger is a collaborative cross-industry effort created to advance blockchain technology. Mercedes-Benz, joined Hyperledger organization as their premium member. If we consider that every car has on average 3 to 5 owners during its lifetime, it’s clear that 80% of car owners don’t know anything about their cars. The startup said they will gather as much information about car history as possible, from different sources, and put it into the blockchain registry. That way if you want to buy a used car you will always be able to check car’s history. CarVertical is working on blockchain-based solution which solves a problem with non existing transparency about car history. IBM and Maersk have recently to create an industry-wide global trade digitization solution built on Blockchain to transform global, cross-border supply chains. announced a collaboration WHAT WILL THE FUTURE BRING While these applications of blockchain technology certainly have strong cases for changing many aspects of the automotive industry, innovators are really only just beginning to scratch the surface of blockchain application in the automotive sector. There are endless possibilities, some of which have already been conceptualized–blockchain incentives for more eco-friendly driving, blockchain-based automotive insurance and financing, blockchain-based automotive titles, blockchain for remotely locking and unlocking vehicles–the list goes on and on. With Blockchain proving to be the future of security, and with cars essentially becoming IoT devices, the fusing of both together seems only natural. It makes perfect sense for leading car manufacturers to be the first in line for this cutting-edge technology and undoubtedly blockchain will play an important role in the future of the automotive industry. sources: , https://www.azom.com/ https://www.tractica.com/

Blockchain Writing a New Chapter for Automotive Industry

Your Updated Guide to Building a Multi-language Asp.Net 8 MVC Application 

I was wrong. 18 months ago, I launched @storyarb to be the best content agency for founders & executives. My vision was a $10,000,000/year ghostwriting business. SPOILER: we pivoted. But the future has never looked brighter. Today, storyarb is a B2B company's outsourced Head of Content Marketing. We help our partners create high-quality, niche content for their ICP, while driving scalable demand & pipeline. Keep reading (below) for the full story... I launched storyarb to be the best content agency for founders & executives. I saw the acceleration of short-form video agencies (viralcuts, clipt, shortzy), but felt like there were no businesses supporting execs on text-based social (twitter & linkedin). From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. It’s how I’ve met amazing entrepreneurs like @RomeenSheth , @jspujji , @alexisohanian.
It’s how I’ve gotten 8-figures worth of advertisers at @MorningBrew.
And it’s how I’ve worked through business ideas, company challenges, & thoughts on where the world is going. At the same time, I knew most founders didn’t have the chops or the time to create great content, solo on social. Which led to a literal shower thought. What if I pair founders with world-class strategists & copywriters. A strategist would pull unique insights from the founder & help set their social strategy. A copywriter would translate ideas into sharp content. Seems logical, right? Personal brand is a nice-to-have, not a need-to-have for founders. The result was 5-6 months of smooth sailing with a client followed by the gutpunch… “Can we catch up?” Churn for exec social became unpalatable. It was driven by: Founders becoming impatient & expecting results sooner.
Founders being pulled in 50 directions & lacking time for social content.
Founders feeling like their internet voice was slightly different from their real life voice. My cofounder, @AbbyMurray, and I knew that we had to get off the hamster wheel if we wanted to build a $10m biz. So we did two things: First, we asked ourselves: “What unfair advantages do we have as a business today?” “The best writers & strategists on the internet, period. We have better ideas & execution.” Second, we listened to our customers (and honestly, no one else). We reflected on past convos: A B2B HR Tech co asked if we could write their newsletter
An e-comm SaaS founder asked for help with e-books
A CMO wanted a company social revival We also interviewed the shit out of our customers. We asked them if they had any other content needs. We asked their marketing teams about their biggest current challenges. We asked “if you had access to world-class writers/content minds, how would you use them?” The answer (and our pivot) became clear. Founders kinda need content help. B2B companies reallyyyy need content help. Marketing teams are scrambling to stand out & grow their business today. Marketing costs are rising (adios cookies, bye zero interest rates, hello increased competition)
Product differentiation is narrowing (software + AI begets more software + AI)
Attribution has become religion, which forces marketers into a box of undifferentiated content
Most brands are living in a sea of sameness (groupthink + AI tooling)
Headcount is recalibrating (we no longer live in pre-COVID La La Land) Which means every marketer & every company is looking to stand out creatively & acquire customers cheaply & scalably. High-quality, high-value content that drives demand is one of the answers. But marketing orgs aren’t equipped to build & execute stand-out content strategies for 5 main reasons: They don’t know how to hire great content talent (copywriters, video creators, producers, strategists), because they’ve never had to do so.
They have marketers doing a lot of the content work, but are starting to realize it’s a completely different skill from most marketing responsibilities.
They have 1-2 team members creating content, but it feels flat & they have no idea what the hell to do now.
They do a poor job of tracking performance & connecting content to pipeline.
Content isn’t centralized...so it’s good in some places, fine in others, and f*cking atrocious elsewhere. Today, storyarb is your outsourced Head of Content Marketing, helping to resuscitate your company’s lifeless content (no matter which situation you’re in). It starts with us understanding the state of your content today. This includes a literal content colonoscopy up & down the org: Newsletters
Email marketing
Company social
Founder social
Ad creative
Website copy
Blog posts
Lead magnets
SOPs/technical docs
[FILL IN THE BLANK] Next, our strategists & writers work in lockstep to UNF*CK YOUR CONTENT by answering one crucial question: “What strategy (read: channels & ideas) will allow us to drive scalable customer demand without sacrificing the quality of our content?” That was the pivot. And it’s working in a big way. Series C tech startups to publicly traded multinationals trust us to be their Head of Content Marketing & we’re driving pipeline with high-quality, niche content built for our customers’ ICP. A few final notes as I reflect on the experience & journey building @storyarb alongside Abby over the last year. Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter.


There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups).


Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business.


Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. I hope this post made pivoting feel a little less like a failure to you. And if you’re a marketer, I hope this post made you feel like you don’t have to settle for mediocre content, while growing your business. I was wrong. 18 months ago, I launched @storyarb to be the best content agency for founders & executives. My vision was a $10,000,000/year ghostwriting business. @storyarb SPOILER: we pivoted. But the future has never looked brighter. Today, storyarb is a B2B company's outsourced Head of Content Marketing. We help our partners create high-quality, niche content for their ICP, while driving scalable demand & pipeline. Keep reading (below) for the full story... I launched storyarb to be the best content agency for founders & executives. I saw the acceleration of short-form video agencies (viralcuts, clipt, shortzy), but felt like there were no businesses supporting execs on text-based social (twitter & linkedin). From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. From my own experience (and that of other founder friends), I knew that Twitter/Linkedin could be a magnet of opportunity. It’s how I’ve met amazing entrepreneurs like @RomeenSheth , @jspujji , @alexisohanian. It’s how I’ve gotten 8-figures worth of advertisers at @MorningBrew. And it’s how I’ve worked through business ideas, company challenges, & thoughts on where the world is going. It’s how I’ve met amazing entrepreneurs like @RomeenSheth , @jspujji , @alexisohanian . @RomeenSheth @jspujji @alexisohanian It’s how I’ve gotten 8-figures worth of advertisers at @MorningBrew . @MorningBrew And it’s how I’ve worked through business ideas, company challenges, & thoughts on where the world is going. At the same time, I knew most founders didn’t have the chops or the time to create great content, solo on social. Which led to a literal shower thought. What if I pair founders with world-class strategists & copywriters. A strategist would pull unique insights from the founder & help set their social strategy. A copywriter would translate ideas into sharp content. Seems logical, right? Personal brand is a nice-to-have, not a need-to-have for founders. The result was 5-6 months of smooth sailing with a client followed by the gutpunch… “Can we catch up?” “Can we catch up?” Churn for exec social became unpalatable. It was driven by: Founders becoming impatient & expecting results sooner. Founders being pulled in 50 directions & lacking time for social content. Founders feeling like their internet voice was slightly different from their real life voice. Founders becoming impatient & expecting results sooner. Founders being pulled in 50 directions & lacking time for social content. Founders feeling like their internet voice was slightly different from their real life voice. My cofounder, @AbbyMurray , and I knew that we had to get off the hamster wheel if we wanted to build a $10m biz. So we did two things: @AbbyMurray First, we asked ourselves: “What unfair advantages do we have as a business today?” “The best writers & strategists on the internet, period. We have better ideas & execution.” Second, we listened to our customers (and honestly, no one else). We reflected on past convos: A B2B HR Tech co asked if we could write their newsletter An e-comm SaaS founder asked for help with e-books A CMO wanted a company social revival A B2B HR Tech co asked if we could write their newsletter An e-comm SaaS founder asked for help with e-books A CMO wanted a company social revival We also interviewed the shit out of our customers. We asked them if they had any other content needs. We asked their marketing teams about their biggest current challenges. We asked “if you had access to world-class writers/content minds, how would you use them?” The answer (and our pivot) became clear. Founders kinda need content help. B2B companies reallyyyy need content help. Marketing teams are scrambling to stand out & grow their business today. Marketing costs are rising (adios cookies, bye zero interest rates, hello increased competition) Product differentiation is narrowing (software + AI begets more software + AI) Attribution has become religion, which forces marketers into a box of undifferentiated content Most brands are living in a sea of sameness (groupthink + AI tooling) Headcount is recalibrating (we no longer live in pre-COVID La La Land) Marketing costs are rising (adios cookies, bye zero interest rates, hello increased competition) Product differentiation is narrowing (software + AI begets more software + AI) Attribution has become religion, which forces marketers into a box of undifferentiated content Most brands are living in a sea of sameness (groupthink + AI tooling) Headcount is recalibrating (we no longer live in pre-COVID La La Land) Which means every marketer & every company is looking to stand out creatively & acquire customers cheaply & scalably. High-quality, high-value content that drives demand is one of the answers. But marketing orgs aren’t equipped to build & execute stand-out content strategies for 5 main reasons: They don’t know how to hire great content talent (copywriters, video creators, producers, strategists), because they’ve never had to do so. They have marketers doing a lot of the content work, but are starting to realize it’s a completely different skill from most marketing responsibilities. They have 1-2 team members creating content, but it feels flat & they have no idea what the hell to do now. They do a poor job of tracking performance & connecting content to pipeline. Content isn’t centralized...so it’s good in some places, fine in others, and f*cking atrocious elsewhere. They don’t know how to hire great content talent (copywriters, video creators, producers, strategists), because they’ve never had to do so. They have marketers doing a lot of the content work, but are starting to realize it’s a completely different skill from most marketing responsibilities. They have 1-2 team members creating content, but it feels flat & they have no idea what the hell to do now. They do a poor job of tracking performance & connecting content to pipeline. Content isn’t centralized...so it’s good in some places, fine in others, and f*cking atrocious elsewhere. Today, storyarb is your outsourced Head of Content Marketing, helping to resuscitate your company’s lifeless content (no matter which situation you’re in). It starts with us understanding the state of your content today. This includes a literal content colonoscopy up & down the org: Newsletters Email marketing Company social Founder social Ad creative Website copy Blog posts Lead magnets SOPs/technical docs [FILL IN THE BLANK] Newsletters Email marketing Company social Founder social Ad creative Website copy Blog posts Lead magnets SOPs/technical docs [FILL IN THE BLANK] Next, our strategists & writers work in lockstep to UNF*CK YOUR CONTENT by answering one crucial question: “What strategy (read: channels & ideas) will allow us to drive scalable customer demand without sacrificing the quality of our content?” “What strategy (read: channels & ideas) will allow us to drive scalable customer demand without sacrificing the quality of our content?” That was the pivot. And it’s working in a big way. Series C tech startups to publicly traded multinationals trust us to be their Head of Content Marketing & we’re driving pipeline with high-quality, niche content built for our customers’ ICP. A few final notes as I reflect on the experience & journey building @storyarb alongside Abby over the last year. @storyarb Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter. There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups). Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business. Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter. Pivots are basically inevitable. The odds that your day 1 product is your day 365 product is close to zero. It’s impossible to make perfect assumptions pre-launch & what’s most important is how you sift through info from your customers & make intuitive & informed decisions thereafter. There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups). There is a business to build around founder social, it’s just not a recurring revenue agency. If I was to build a founder/exec social-only business again, it’d be a combo of courses (organized by platform & expertise), corporate workshops & paid community (accountability/engagement groups). Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business. Building a great business is far more important than being right. As a first-time founder, you want to stay the course & protect your ego. As a second-time founder, you want to make adjustments & build a strong, dependable business. Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. Great talent creates great competencies. Great competencies create options. The only reason we’ve been able to evolve storyarb & crush it for our current clients is because the business was built on a foundation of exceptional talent. I hope this post made pivoting feel a little less like a failure to you. And if you’re a marketer, I hope this post made you feel like you don’t have to settle for mediocre content, while growing your business.

Why storyarb Pivoted From Ghostwriting for Founders to Producing Niche Content for Customers’ ICP

Proč storyarb přešel od Ghostwritingu pro zakladatele k vytváření specializovaného obsahu pro ICP zákazníků

Por qué Storyarb pasó de ser redactora fantasma para fundadores a producir contenido de nicho para el ICP de los clientes

Miksi storyarb siirtyi haamukirjoituksesta perustajille niche-sisällön tuottamiseen asiakkaiden ICP:lle

Mengapa storyarb Beralih Dari Ghostwriting untuk Pendiri ke Produksi Konten Niche untuk Pelanggan

storyarb が創業者向けのゴーストライター業務から顧客の ICP 向けニッチ コンテンツの制作に方向転換した理由

Storyarb가 창업자를 위한 고스트라이터에서 고객의 ICP를 위한 틈새 콘텐츠 제작으로 전환한 이유

Mpo na nini storyarb Pivoted De Ghostwriting mpo na ba Fondateurs mpo na kobimisa Niche Content mpo na Clients’ ICP

Nahoana ny storyarb no nivadika avy amin'ny Ghostwriting ho an'ny mpanorina mba hamokarana votoaty manokana ho an'ny ICP mpanjifa

Зошто storyarb се сврти од Ghostwriting за основачи до производство на ниша содржина за ICP на клиентите

किन स्टोरीआर्ब संस्थापकहरूको लागि भूतलेखनबाट ग्राहकहरूको आईसीपीको लागि आला सामग्री उत्पादन गर्न पिभोट गरियो

Чаро storyarb аз Ghostwriting барои муассисон ба истеҳсоли мундариҷаи нишеӣ барои ICP муштариён табдил ёфт

Чому storyarb перейшов від Ghostwriting для засновників до створення нішевого контенту для ICP клієнтів

Imagine you are walking in a very thick forest without a guide map. Every step you take feels like a lucky guess, and there are high chances that you might lose your way. Now, think of a product the user will use, but without the user's experience, it is the same as the forest with no guide map. User mapping has the role of the guide map in the forest, and thus, the designers can easily walk the users through their journey using user mapping. What is User Mapping? 🤔 It is a methodology of visualizing how a person uses a product or service. It helps the designers understand who are the users, what they are doing, and how they feel at each step. Touchpoints are instances of interaction with your product by the users. App registration or button selection is one of the examples. Pain Points are the things that users complain about. For example, it may take too long to load a page, or if a button is hard to find. Why is User Mapping Important? 🌟 Think of it like you are going hiking with a guide map that will guide you about the wrong paths and the faster route. Without it, you are wasting your time and feeling frustrated. The user map does the same; it helps designers to find the problems earlier before they become major issues. For instance, a food delivery app design team during the user mapping process noticed that the user had trouble finding the checkout button. This helped them to quickly identify the pain point and make the necessary changes. Types of User Mapping 🧩 There are different types of User Maps, each with their own goals. It works just like having different maps for different places. Journey Mapping: It is a road map that shows the entire process that one will go through in order to complete a certain task.
Example: A pizza ordering example found out the following: searching the menu, choosing a pizza, adding it to a cart, and getting the purchase completed. Empathy Mapping: It is more about what users think, how they feel, and what they would want at various times of the journey.
For example, people who are using the fitness app may experience irritation or confusion during the first phase of using it. Experience Mapping: It covers everything that includes how users relate to the brand.
Example: A journey of a consumer from the moment of seeing the ad to buying the product online. It shows the bigger picture including the link between the users and the brand. In simple words: The shopper's path from seeing an advertisement to purchasing a product online. Service Blueprinting: It focuses on the internal mechanisms that create the user experience.
Example: The way a delivery company organizes its kitchen, customer care, and drivers to ensure the process keeps running smoothly. Principles of Effective User Mapping 🌟 Empathy First: Think about how users are perceiving and feeling what the situation is about, at every moment. Visualize Simply: Your map should have the same readability and usability as a straight road map. Work as a Team: It is very important to hear from people all over the business, developers, customer support, and designers are all looking at the same thing but from different angles. Focus on Action: Your map should provide every insight that leads you to a clear step to improve the experience. Iterate: User needs are subject to change with time, therefore, constantly update your maps according to feedback. How to Create a User Map 📝 Let's say you are developing an application for people to order their tasks by the day easily. The next step is what user mapping could give your work: Start with Research: Communicate with users, and watch what they are doing. Define Personas: Build up the features of the different users. As an example, we can say that Tom, a busy professional, has to master meetings and deadlines. Choose Your Map: Depending on what you want to know, decide whether you need a journey map, empathy map, or experience map. Map the Journey: Break down each step of the way. In the case of Tom, it’s about opening the app, adding tasks, and checking them off. Refine: Continue developing your map based on the new data and the user feedback you get, as user needs change over time. Therefore, it will be important to monitor and incorporate the feedback you get to make sure you still have the right and updated map. A Day-to-Day Example: Navigating a Coffee Shop App ☕ Consider a typical coffee shop app in which you can pay for your drinks in advance to avoid the hassle. One of the important items that might be discovered after Journey Mapping is the situation when a user leaves the cart because the advertisements are all in the targeted ads till the end. In the case of Empathy Mapping, the developers might denote that users are angry when the app slows down. After the team finds out about these problems, they can solve them by introducing the total cost sooner and the app's speed faster. And that is more effective than making users happy in the long run. How Atomic Design Helps the Mapping Process 🚀 Rapid user mapping and simplified templates can be accomplished purely by atomic design. Let’s say that you already have a library of buttons, navigation bars, and icons that you can bring in from it. The strategy of reusability allows for the use of the same components which you can tune if you need to fulfil the desired outcome and it will save your time accordingly without a big shift. For instance, you can tell a user has trouble with checking out simply because they can't find the representative button. You can in this situation modify one single button for the whole product which will save you time and the layout will be consistent. Final Thoughts: A Smooth Journey Ahead 🌟 User mapping is not just a task but its a complete set of strategy. It’s about the user's path, finding their pain points, and making the user experience as smooth as possible. As you need a map to guide you through the forest, you need a user map to visualize and design your project. The user map is a skill that will help you connect with your users on a deeper level, solving their problems and making the interface of the design more interactive and engaging. Therefore, take your map and start designing the way to achieve success. 🌍 Imagine you are walking in a very thick forest without a guide map. Every step you take feels like a lucky guess, and there are high chances that you might lose your way. Now, think of a product the user will use, but without the user's experience, it is the same as the forest with no guide map. User mapping has the role of the guide map in the forest, and thus, the designers can easily walk the users through their journey using user mapping. What is User Mapping? 🤔 It is a methodology of visualizing how a person uses a product or service. It helps the designers understand who are the users, what they are doing, and how they feel at each step. Touchpoints are instances of interaction with your product by the users. App registration or button selection is one of the examples. Touchpoints are instances of interaction with your product by the users. App registration or button selection is one of the examples. Pain Points are the things that users complain about. For example, it may take too long to load a page, or if a button is hard to find. Pain Points are the things that users complain about. For example, it may take too long to load a page, or if a button is hard to find. Why is User Mapping Important? 🌟 Why is User Mapping Important? 🌟 Think of it like you are going hiking with a guide map that will guide you about the wrong paths and the faster route. Without it, you are wasting your time and feeling frustrated. The user map does the same; it helps designers to find the problems earlier before they become major issues. For instance, a food delivery app design team during the user mapping process noticed that the user had trouble finding the checkout button. This helped them to quickly identify the pain point and make the necessary changes. Types of User Mapping 🧩 There are different types of User Maps, each with their own goals. It works just like having different maps for different places. Journey Mapping: It is a road map that shows the entire process that one will go through in order to complete a certain task.
Example: A pizza ordering example found out the following: searching the menu, choosing a pizza, adding it to a cart, and getting the purchase completed. Journey Mapping: It is a road map that shows the entire process that one will go through in order to complete a certain task. Example: A pizza ordering example found out the following: searching the menu, choosing a pizza, adding it to a cart, and getting the purchase completed. Journey Mapping: It is a road map that shows the entire process that one will go through in order to complete a certain task. Journey Mapping: Example: A pizza ordering example found out the following: searching the menu, choosing a pizza, adding it to a cart, and getting the purchase completed. Example: A pizza ordering example found out the following: searching the menu, choosing a pizza, adding it to a cart, and getting the purchase completed. Empathy Mapping: It is more about what users think, how they feel, and what they would want at various times of the journey.
For example, people who are using the fitness app may experience irritation or confusion during the first phase of using it. Empathy Mapping: It is more about what users think, how they feel, and what they would want at various times of the journey. For example, people who are using the fitness app may experience irritation or confusion during the first phase of using it. Empathy Mapping: It is more about what users think, how they feel, and what they would want at various times of the journey. Empathy Mapping: For example, people who are using the fitness app may experience irritation or confusion during the first phase of using it. For example, people who are using the fitness app may experience irritation or confusion during the first phase of using it. Experience Mapping: It covers everything that includes how users relate to the brand.
Example: A journey of a consumer from the moment of seeing the ad to buying the product online. It shows the bigger picture including the link between the users and the brand. In simple words: The shopper's path from seeing an advertisement to purchasing a product online. Experience Mapping: It covers everything that includes how users relate to the brand. Example: A journey of a consumer from the moment of seeing the ad to buying the product online. It shows the bigger picture including the link between the users and the brand. In simple words: The shopper's path from seeing an advertisement to purchasing a product online. Experience Mapping : It covers everything that includes how users relate to the brand. Experience Mapping Example: A journey of a consumer from the moment of seeing the ad to buying the product online. It shows the bigger picture including the link between the users and the brand. In simple words: The shopper's path from seeing an advertisement to purchasing a product online. Example: A journey of a consumer from the moment of seeing the ad to buying the product online. It shows the bigger picture including the link between the users and the brand. In simple words: The shopper's path from seeing an advertisement to purchasing a product online. Service Blueprinting: It focuses on the internal mechanisms that create the user experience.
Example: The way a delivery company organizes its kitchen, customer care, and drivers to ensure the process keeps running smoothly. Service Blueprinting: It focuses on the internal mechanisms that create the user experience. Example: The way a delivery company organizes its kitchen, customer care, and drivers to ensure the process keeps running smoothly. Service Blueprinting: It focuses on the internal mechanisms that create the user experience. Service Blueprinting: Example: The way a delivery company organizes its kitchen, customer care, and drivers to ensure the process keeps running smoothly. Example: The way a delivery company organizes its kitchen, customer care, and drivers to ensure the process keeps running smoothly. Principles of Effective User Mapping 🌟 Empathy First: Think about how users are perceiving and feeling what the situation is about, at every moment. Empathy First: Think about how users are perceiving and feeling what the situation is about, at every moment. Empathy First: Visualize Simply: Your map should have the same readability and usability as a straight road map. Visualize Simply: Your map should have the same readability and usability as a straight road map. Visualize Simply: Work as a Team: It is very important to hear from people all over the business, developers, customer support, and designers are all looking at the same thing but from different angles. Work as a Team: It is very important to hear from people all over the business, developers, customer support, and designers are all looking at the same thing but from different angles. Work as a Team: Focus on Action: Your map should provide every insight that leads you to a clear step to improve the experience. Focus on Action: Your map should provide every insight that leads you to a clear step to improve the experience. Focus on Action: Iterate: User needs are subject to change with time, therefore, constantly update your maps according to feedback. Iterate: User needs are subject to change with time, therefore, constantly update your maps according to feedback. Iterate: How to Create a User Map 📝 Let's say you are developing an application for people to order their tasks by the day easily. The next step is what user mapping could give your work: Start with Research: Communicate with users, and watch what they are doing. Start with Research: Communicate with users, and watch what they are doing. Start with Research: Define Personas: Build up the features of the different users. As an example, we can say that Tom, a busy professional, has to master meetings and deadlines. Define Personas: Build up the features of the different users. As an example, we can say that Tom, a busy professional, has to master meetings and deadlines. Define Personas: Choose Your Map: Depending on what you want to know, decide whether you need a journey map, empathy map, or experience map. Choose Your Map: Depending on what you want to know, decide whether you need a journey map, empathy map, or experience map. Choose Your Map: Map the Journey: Break down each step of the way. In the case of Tom, it’s about opening the app, adding tasks, and checking them off. Map the Journey: Break down each step of the way. In the case of Tom, it’s about opening the app, adding tasks, and checking them off. Map the Journey: Refine: Continue developing your map based on the new data and the user feedback you get, as user needs change over time. Therefore, it will be important to monitor and incorporate the feedback you get to make sure you still have the right and updated map. Refine: Continue developing your map based on the new data and the user feedback you get, as user needs change over time. Therefore, it will be important to monitor and incorporate the feedback you get to make sure you still have the right and updated map. Refine: A Day-to-Day Example: Navigating a Coffee Shop App ☕ Consider a typical coffee shop app in which you can pay for your drinks in advance to avoid the hassle. One of the important items that might be discovered after Journey Mapping is the situation when a user leaves the cart because the advertisements are all in the targeted ads till the end. One of the important items that might be discovered after Journey Mapping is the situation when a user leaves the cart because the advertisements are all in the targeted ads till the end. In the case of Empathy Mapping, the developers might denote that users are angry when the app slows down. After the team finds out about these problems, they can solve them by introducing the total cost sooner and the app's speed faster. And that is more effective than making users happy in the long run. In the case of Empathy Mapping, the developers might denote that users are angry when the app slows down. After the team finds out about these problems, they can solve them by introducing the total cost sooner and the app's speed faster. And that is more effective than making users happy in the long run. How Atomic Design Helps the Mapping Process 🚀 Atomic Design Rapid user mapping and simplified templates can be accomplished purely by atomic design. Let’s say that you already have a library of buttons, navigation bars, and icons that you can bring in from it. The strategy of reusability allows for the use of the same components which you can tune if you need to fulfil the desired outcome and it will save your time accordingly without a big shift. For instance, you can tell a user has trouble with checking out simply because they can't find the representative button. You can in this situation modify one single button for the whole product which will save you time and the layout will be consistent. Final Thoughts: A Smooth Journey Ahead 🌟 User mapping is not just a task but its a complete set of strategy. It’s about the user's path, finding their pain points, and making the user experience as smooth as possible. As you need a map to guide you through the forest, you need a user map to visualize and design your project. The user map is a skill that will help you connect with your users on a deeper level, solving their problems and making the interface of the design more interactive and engaging. Therefore, take your map and start designing the way to achieve success. 🌍

Understanding the Importance of User Mapping in UI/UX Design 🗺️

One of the biggest developments among New Hollywood streaming services consists of the growth of advertising tiers, or ad-supported plans that cost less than ad-free options. The growth of ad-supported tiers in streaming services has been significant, with many platforms seeing a large portion of their new subscribers opting for these cheaper, ad-based plans. This trend is driven by rising subscription costs, making ad-supported plans an appealing alternative for consumers looking to save money. In 2024, the majority of new subscribers for several streaming platforms chose ad-supported plans. For instance, 74% of new Peacock subscribers chose the ad-supported tier, up from 70% in 2023, and 58% of new Disney+ subscribers opted for the ad-supported tier, a significant increase from earlier years. In November 2022, Netflix announced the launch of its own ad-supported tier, and Amazon did the same for Prime Video in January 2024. Both companies have taken very different approaches that speak volumes to their content monetization strategies. The Netflix Approach: Your Choice When Netflix introduced its ad-supported tier two years ago, the company gave subscribers a choice: keep the current tier with no ads, or switch to the ad-supported tier and pay less. Stay with the existing plan or trade it in for a more affordable option. Since then, Netflix reports that its ad-supported tier reaches more than 70 million monthly active users globally, and over 50% of new members are opting for the ads plan where available. Netflix expects its ad revenue to double in 2025, albeit from a relatively small base, and has already sold out its ad inventory for two Christmas Day NFL games set to air in 2024. Amazon: Level Up or Pay Up When Amazon launched ads on Prime Video in January 2024, it gave subscribers an unpleasant surprise: stick with the existing plan and experience ads or pay $2.99 more a month to go ad-free. This was especially contentious because Prime Video subscribers typically pay $139 per year for Amazon Prime, which includes access to Prime Video.The change prompted user backlash. But so far, Amazon reports that customer churn has been lower than expected and that only about 15% of users have opted to pay the additional $2.99 per month for an ad-free experience. __Hub Entertainment Research found__no measurable impact on overall subscription rates after the ad rollout, and Prime Video’s share of U.S. streaming customers increased from 55% in Q4 2023 to 57% in Q1 2024. Amazon recently decided to shut down the ad-supported Freevee channel and integrate ad-supported content directly into Prime Video rather than across multiple platforms. This reflects a competitive strategy to centralize efforts and focus investments, allowing Amazon to better compete with other streaming giants. Which Approach Works: Netflix’s or Amazon’s? One might conclude that it doesn’t matter whether you deliver a subpar user experience—people may tolerate being forced into a plan they did not ask for, similar to shoppers being directed to self-service lanes at retail stores. That might be true, but the bigger takeaway from Amazon’s perspective is the power of bundling services within the Prime membership. Prime Video subscribers are willing to tolerate some level of inconvenience because they are already invested in the broader Prime ecosystem. Netflix needs to grow subscribers to please advertisers. For Amazon, the end game is different: drive Prime membership. Prime members spend more than non-Prime members. Amazon figures, What’s an additional $2.99 a month to members who are already accustomed to paying more to get all the perks that come with a Prime membership? The Battleground for Netflix and Amazon: Live Sports The real battleground for all ad-supported tiers, including Netflix and Amazon, focuses on live sports. The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services, according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media, according to Trade Desk’s Future of TV Report. Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. Netflix is a relative newcomer to live sports but is catching up quickly, as shown in its NFL Christmas Day broadcasts. But the company is making strides. Only a few months after Netflix dipped its toes into live sports, the company signed a $5 billion deal to become the exclusive home of WWE’s Raw from January 2025 onward in the U.S., Canada, U.K. and Latin America. This means the WWE’s flagship show will leave traditional television for the first time in 31 years. Amazon, meanwhile, is flexing its retail and advertising strength by combining live sports with shoppable ads during NFL’s Thursday Night Football and Black Friday game that Amazon launched in 2023. On November 29, Amazon will stream its second annual Black Friday game featuring Super Bowl Champion Kansas City Chiefs against the Las Vegas Raiders. Beginning in 2025, Amazon will also stream NBA games on Black Friday, creating an NFL-NBA doubleheader. A Black Friday game in either the NFL or NBA is a particularly interesting gamble. Amazon’s inaugural Black Friday NFL game was not exactly a ratings bonanza on the biggest shopping day of the year. As the ratings for the 2023 game shows, there’s no guarantee a game will be engaging enough to hold viewers’ attention especially on a day when pro football and basketball have been traditionally absent. Still, Amazon is betting on success by integrating shoppable TV, enabling viewers to make purchases right from their screens. By merging entertainment and ecommerce, Amazon will offer exclusive deals on items like NFL gear during the games. This feature is designed to enhance the shopping experience, catering to viewers who are already hunting for deals. Additionally, the NFL will gain exposure to Prime’s 200 million global subscribers, along with corporate sponsors who opt to advertise during the broadcasts. But it’s not just about shopping. Amazon is using AI to create a richer, more interactive viewing experience. Its Prime Vision stream showcases advanced statistics and analytics powered by Next Gen Stats, allowing fans to access real-time player data and game strategies. This makes the broadcast more dynamic and engaging for sports fans. Netflix or Amazon? Considerations for Advertisers Of course, advertisers need to consider myriad factors when choosing any streaming platform, including costs, ad formats, and desired audiences. Here are some additional considerations to keep in mind based on Netflix’s and Amazon’s approaches to their ad tiers. Experiment with Contextual and Interactive Ads in Sports Content With live sports emerging as a key battleground, advertisers should tap into opportunities for shoppable, contextual, or interactive ads on platforms that feature sports. Amazon’s integration of shoppable ads in NFL games shows the potential for highly engaging ad formats in sports content, appealing to viewers who expect action and interaction. Assess Long-Term Brand Impact of Forced Ads The backlash Amazon faced suggests that a forced ad experience, without clear user choice, can erode brand perception. In the shor tun, advertisers should carefully weigh the potential benefits of reaching Prime Video’s vast audience against the potential for negative brand associations. For certain brands, aligning with Netflix’s user-friendly model may better protect brand sentiment. But in time, audiences will grow accustomed Amazon’s approach, and audiences won’t remember the initial user backlash. Align with Audience Expectations on Each Platform Since Amazon relies on its Prime bundle to retain viewers, advertisers could use it to reach a broader, more commercially engaged audience. However, this audience might be more tolerant of product-centered ads rather than disruptive or intrusive formats. Tailoring ad formats to match each platform's distinct user expectations will enhance brand effectiveness and avoid alienating viewers. Adapt to Consolidation in Streaming and Build Agile Campaigns With Amazon and other companies consolidating ad-supported content within a single platform, advertisers should remain agile, adapting campaigns quickly as platform strategies shift. Having flexible, cross-platform campaigns allows advertisers to reach users effectively, regardless of changes in streaming service structures. Amazon and Netflix are only two players (albeit big ones) in an increasingly crowded sea of streaming companies. The above recommendations, though, give you a sense of some of the factors involved in navigating different platforms with their own approaches. One of the biggest developments among New Hollywood streaming services consists of the growth of advertising tiers, or ad-supported plans that cost less than ad-free options. The growth of ad-supported tiers in streaming services has been significant, with many platforms seeing a large portion of their new subscribers opting for these cheaper, ad-based plans. This trend is driven by rising subscription costs, making ad-supported plans an appealing alternative for consumers looking to save money. In 2024, the majority of new subscribers for several streaming platforms chose ad-supported plans. For instance, 74% of new Peacock subscribers chose the ad-supported tier, up from 70% in 2023, and 58% of new Disney+ subscribers opted for the ad-supported tier, a significant increase from earlier years. 74% of new Peacock subscribers 74% of new Peacock subscribers 58% of new Disney+ subscribers 58% of new Disney+ subscribers In November 2022, Netflix announced the launch of its own ad-supported tier, and Amazon did the same for Prime Video in January 2024. Both companies have taken very different approaches that speak volumes to their content monetization strategies. The Netflix Approach: Your Choice When Netflix introduced its ad-supported tier two years ago, the company gave subscribers a choice: keep the current tier with no ads, or switch to the ad-supported tier and pay less. Stay with the existing plan or trade it in for a more affordable option. Since then, Netflix reports that its ad-supported tier reaches more than 70 million monthly active users globally , and over 50% of new members are opting for the ads plan where available. 70 million monthly active users globally 70 million monthly active users globally Netflix expects its ad revenue to double in 2025, albeit from a relatively small base, and has already sold out its ad inventory for two Christmas Day NFL games set to air in 2024 . two Christmas Day NFL games set to air in 2024 two Christmas Day NFL games set to air in 2024 Amazon: Level Up or Pay Up When Amazon launched ads on Prime Video in January 2024, it gave subscribers an unpleasant surprise: stick with the existing plan and experience ads or pay $2.99 more a month to go ad-free. This was especially contentious because Prime Video subscribers typically pay $139 per year for Amazon Prime, which includes access to Prime Video. The change prompted user backlash. But so far, Amazon reports that customer churn has been lower than expected and that only about 15% of users have opted to pay the additional $2.99 per month for an ad-free experience. __ Hub Entertainment Research found __no measurable impact on overall subscription rates after the ad rollout, and Prime Video’s share of U.S. streaming customers increased from 55% in Q4 2023 to 57% in Q1 2024. Hub Entertainment Research found Amazon recently decided to shut down the ad-supported Freevee channel and integrate ad-supported content directly into Prime Video rather than across multiple platforms. This reflects a competitive strategy to centralize efforts and focus investments, allowing Amazon to better compete with other streaming giants. shut down the ad-supported Freevee channel shut down the ad-supported Freevee channel Which Approach Works: Netflix’s or Amazon’s? One might conclude that it doesn’t matter whether you deliver a subpar user experience—people may tolerate being forced into a plan they did not ask for, similar to shoppers being directed to self-service lanes at retail stores. That might be true, but the bigger takeaway from Amazon’s perspective is the power of bundling services within the Prime membership. Prime Video subscribers are willing to tolerate some level of inconvenience because they are already invested in the broader Prime ecosystem. Netflix needs to grow subscribers to please advertisers. For Amazon, the end game is different: drive Prime membership. Prime members spend more than non-Prime members . Amazon figures, What’s an additional $2.99 a month to members who are already accustomed to paying more to get all the perks that come with a Prime membership? Prime members spend more than non-Prime members Prime members spend more than non-Prime members The Battleground for Netflix and Amazon: Live Sports The real battleground for all ad-supported tiers, including Netflix and Amazon, focuses on live sports. The live sports industry is the last bastion of linear TV viewing. But the world is changing fast. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services , according to Insider Intelligence. About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media , according to Trade Desk’s Future of TV Report. About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About half of U.S. audiences no longer pay for cable TV or other traditional pay TV services About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media About four out of 10 viewers mainly consume sports content through ad-supported CTV platforms or social media Streaming services have been gobbling up live sports content over the past few years, ranging from Amazon’s and Peacock’s deals to stream NFL games to Netflix acquiring rights for the WWE. And competition is heating up. Netflix is a relative newcomer to live sports but is catching up quickly, as shown in its NFL Christmas Day broadcasts. But the company is making strides. Only a few months after Netflix dipped its toes into live sports, the company signed a $5 billion deal to become the exclusive home of WWE’s Raw from January 2025 onward in the U.S., Canada, U.K. and Latin America. This means the WWE’s flagship show will leave traditional television for the first time in 31 years. signed a $5 billion deal signed a $5 billion deal Raw Amazon, meanwhile, is flexing its retail and advertising strength by combining live sports with shoppable ads during NFL’s Thursday Night Football and Black Friday game that Amazon launched in 2023. Thursday Night Football Thursday Night Football On November 29, Amazon will stream its second annual Black Friday game featuring Super Bowl Champion Kansas City Chiefs against the Las Vegas Raiders. Beginning in 2025, Amazon will also stream NBA games on Black Friday, creating an NFL-NBA doubleheader. A Black Friday game in either the NFL or NBA is a particularly interesting gamble. Amazon’s inaugural Black Friday NFL game was not exactly a ratings bonanza on the biggest shopping day of the year. As the ratings for the 2023 game shows, there’s no guarantee a game will be engaging enough to hold viewers’ attention especially on a day when pro football and basketball have been traditionally absent. Still, Amazon is betting on success by integrating shoppable TV, enabling viewers to make purchases right from their screens. By merging entertainment and ecommerce, Amazon will offer exclusive deals on items like NFL gear during the games. This feature is designed to enhance the shopping experience, catering to viewers who are already hunting for deals. Additionally, the NFL will gain exposure to Prime’s 200 million global subscribers, along with corporate sponsors who opt to advertise during the broadcasts. But it’s not just about shopping. Amazon is using AI to create a richer, more interactive viewing experience. Its Prime Vision stream showcases advanced statistics and analytics powered by Next Gen Stats, allowing fans to access real-time player data and game strategies. This makes the broadcast more dynamic and engaging for sports fans. Netflix or Amazon? Considerations for Advertisers Of course, advertisers need to consider myriad factors when choosing any streaming platform, including costs, ad formats, and desired audiences. Here are some additional considerations to keep in mind based on Netflix’s and Amazon’s approaches to their ad tiers. Experiment with Contextual and Interactive Ads in Sports Content Experiment with Contextual and Interactive Ads in Sports Content With live sports emerging as a key battleground, advertisers should tap into opportunities for shoppable, contextual, or interactive ads on platforms that feature sports. Amazon’s integration of shoppable ads in NFL games shows the potential for highly engaging ad formats in sports content, appealing to viewers who expect action and interaction. Assess Long-Term Brand Impact of Forced Ads Assess Long-Term Brand Impact of Forced Ads The backlash Amazon faced suggests that a forced ad experience, without clear user choice, can erode brand perception. In the shor tun, advertisers should carefully weigh the potential benefits of reaching Prime Video’s vast audience against the potential for negative brand associations. For certain brands, aligning with Netflix’s user-friendly model may better protect brand sentiment. But in time, audiences will grow accustomed Amazon’s approach, and audiences won’t remember the initial user backlash. Align with Audience Expectations on Each Platform Align with Audience Expectations on Each Platform Since Amazon relies on its Prime bundle to retain viewers, advertisers could use it to reach a broader, more commercially engaged audience. However, this audience might be more tolerant of product-centered ads rather than disruptive or intrusive formats. Tailoring ad formats to match each platform's distinct user expectations will enhance brand effectiveness and avoid alienating viewers. Adapt to Consolidation in Streaming and Build Agile Campaigns Adapt to Consolidation in Streaming and Build Agile Campaigns With Amazon and other companies consolidating ad-supported content within a single platform, advertisers should remain agile, adapting campaigns quickly as platform strategies shift. Having flexible, cross-platform campaigns allows advertisers to reach users effectively, regardless of changes in streaming service structures. Amazon and Netflix are only two players (albeit big ones) in an increasingly crowded sea of streaming companies. The above recommendations, though, give you a sense of some of the factors involved in navigating different platforms with their own approaches.

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