The Gerald R. Ford International Airport Authority announced the West Michigan-based artists who will feature murals in the newly expanded concourse.

Ford Airport selects mural artists to be featured in expanded concourse

Artwork will be featured in Concourse A, which was recently expanded as part of a $110 million renovation project that aims to facilitate increasing travel numbers.

5 artists selected to paint murals at Gerald R. Ford Int'l Airport

Patricia Bueno: Good morning and welcome everyone to BBVA’s Third Quarter 2023 Results Presentation. I am joined today by Onur Genc, our CEO; and Luisa Gomez Bravo, BBVA CFO. As in previous quarters, Onur will start discussing the group figures ...

Banco Bilbao Vizcaya Argentaria, S.A. (NYSE:BBVA) Q3 2023 Earnings Call Transcript

A 7-inch vinyl record including the Japanese first opening and ending song of the Pokemon anime series will release on December 27, 2023. The record costs 2,970 yen (or about $20) and is now available for pre-order from various retail stores in Japan. Side ...

Pokemon Anime Vinyl Record Includes Original Japanese Theme Songs

Wolves have reportedly now opened contract talks with defender Hugo Bueno. That is according to The Telegraph, who have brought an update on the state of play at Wolves after a hectic summer. The publication says Wolves are now in a healthier position financially,

Report: Wolves have now opened talks with 'excellent' 21-year-old over a new contract at Molineux

SHOPPERS are flocking to B&M for a Kinder Bueno chocolate selection box and shoppers say it’s like “a dream box of chocolates”. The selection box is selling for £3.99 in B&M and you won’t

B&M shoppers go wild for Kinder selection box – shoppers are saying ‘OMG’ they ‘need this’

Yvette Marquez-Sharpnack set out to write “a simple little family cookbook.” Now her third book, “Muy Bueno: Fiestas,” shares her traditions far beyond that.

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Eldorado scored in overtime to defeat Arbor View in a Class 5A Southern League quarterfinal on the first day of the soccer and volleyball playoffs in Southern Nevada.

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Sheriff Daniel J. Bueno has a one-of-a-kind program designed for farmers and ranchers along with law enforcement.

JWC sheriff's program connects law enforcement and property owners

Our success in River Oaks proves we have a great concept. It’s a natural next step for us to offer this in another Houston neighborhood.”

Relish Restaurant & Bar plans second location near Memorial City

Bueno

bueno

HackerNoon Reporter: Please tell us briefly about your background. I have been an entrepreneur since 1998. More recently I have focused on Fintech and the amazing opportunities we have today to re-invent an outdated financial system. Since August 2020 I have been working on Bueno together with my team of co-founders and advisors. What's your startup called? And in a sentence or two, what does it do? My startup, Bueno, makes it easy for people to manage their property by combining financial services with innovative solutions and cost savings. We focus on the millions of property owners in Europe who own a second home. What is the origin story? After living in Spain since 2012 I eventually got fed up by local banks who are 10+ years behind the UK and Scandinavia, I just had to do something. Foreigners in Spain pay 2-300 euro per year for basic poor banking services. Even many Spaniards pay hundreds of euro per year for very little. In Bueno we solve pain points and save people money, what better business can you build? What do you love about your team, and why are you the ones to solve this problem? We might not be your typical startup as all members of the team have 20-30 years of business experience. But this is what I love with our team, there is no drama, we focus on building our business and everyone knows what their strengths are. Two of my team I have known for a long time, two I found on LinkedIn while looking for someone with a banking background. It turned out to be a great team. If you weren’t building your startup, what would you be doing? If I did not work on Bueno I would have worked on another startup. I love being part of the creative process. At the moment, how do you measure success? What are your core metrics? Our core metrics are customer growth, but since we are not live yet we focus on costs and development progress. Looking forward to going live and starting to track customer onboarding. What’s most exciting about your traction to date? It took us a long time to find a financial partner in Spain who could deliver local IBAN accounts with bank functionality. As it seems right now we will be among the very first to launch fully functional IBAN accounts in Spain. Finally people have an option and can choose between Bueno and Spanish banks, knowing that they can pay their utility bills without any hassle. What technologies are you currently most excited about, and most worried about? And why? Fintech is truly changing the world, but I am not sure that most people see the major changes taking place. But I guess this is when technology is at its best, when no one notices why things change, they just appreciate that it has changed. I do not worry much, but while it’s a great time for innovation and many are talking about helping the underbanked it’s worrying that most people are becoming poorer in the world. It doesn’t seem like technology benefits people much financially and that is sad. What drew you to get published on HackerNoon? What do you like most about our platform? I wanted to be part of all the great content, if no one publishes there will be no content. So the first step for anyone joining HackerNoon should be to add a short story about themselves. What advice would you give to the 21-year-old version of yourself? Believe in yourself, there is nothing you cannot do. And support other startups as an angel investor, a few thousand dollars cannot only make you a small fortune, it can help change the world backing something truly unique. What is something surprising you've learned this year that your contemporaries would benefit from knowing? Revolut losing hundreds of millions per year and still reaching a 33 billion dollar valuation was a surprise for many. But since their shares are not traded I guess it would not help anyone knowing it :) There have not been many surprises this year. Vote for Bueno for Startup of the Year, Bergen, Norway

"Fintech is Truly Changing the World" Interview with John Hegrenes, Founder of Bueno

**LONDON, United Kingdom, July 2nd, 2024/Chainwire/--**Web3 data platform Archisinal has announced a collaboration with the Innovation and Artificial Intelligence Lab (UBA IALAB) of the University of Buenos Aires. The entities have partnered to develop a Polkadot-based project that will revamp the UBA law facilities. Archisinal will work with UBA’s Web3, Blockchain & IA Lab to apply blockchain technology to design and urbanism. Students, architects, and members of the academic community who wish to be part of the project are invited to participate in a contest to transform the faculty’s Hearing Room into a smart classroom. Through its blockchain platform, Archisinal will leverage Polkadot’s blockchain framework and oversee the contest. It will determine the steps required to execute the work and conduct the project with the aid of collective financing delivered using blockchain. The project will serve as a pilot for Archisinal to validate the value behind its project, allowing it to prove its MVP in a university and collaborative environment. The initiative provides an exemplary use case for blockchain’s application within the academic sector. It will drive and promote community aid within Buenos Aires while contributing to the maintenance and refurbishment of public infrastructure. The University of Buenos Aires has already begun exploring the benefits of applied blockchain technology through its Web3, Blockchain & AI Lab. Archisinal, which is deeply rooted in the Polkadot ecosystem, will build upon this foundation and identify new applications for blockchain technology at UBA. In January 2023, UBA IALAB, together with adLIB! and its Director Marina Marchesotti, established a partnership with Polkadot Blockchain Academy. This academic proposal, created by Dr. Gavin Wood, held its second edition at the UBA Faculty of Law. The partnership with Polkadot Blockchain Academy has brought numerous benefits to the academic and Polkadot communities through their continuous and close collaboration. Archisinal’s collaboration with UBA will provide the impetus for a number of future university initiatives that are in the pipeline. Recent winners of a scholarship program from Decentralized Futures of the Web3 Foundation, Archisinal have won three hackathons in 2024. The partnership between UBA IALAB and Archisinal will serve as a case study for blockchain implementation, aiding academic research and developing future industry leaders. In the process, it will add value to law students by creating a technological and innovative space at one of Argentina’s leading educational institutions. About Archisinal Archisinal is a pioneer in interactions with real-world assets in the built environment. Through leveraging blockchain and AI, Archisinal eliminates the need for trust by democratizing data. Archisinal enables developers and collaborating parties to easily monitor and interact with Real-World Assets (RWAs) with full transparency, aiding accountability, transparency and dispute resolution. Learn more: https://www.archisinal.io/ About University of Buenos Aires The University of Buenos Aires is a public research university situated in Buenos Aires, Argentina. Established in 1821, it has educated 17 Argentine presidents, produced four of the country's five Nobel Prize laureates, and is responsible for around 40% of the country's research output. Learn more: https://www.uba.ar/ Contact Founder Thomas Humber Archisinal tom@archisinal.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. **LONDON, United Kingdom, July 2nd, 2024/Chainwire/--**Web3 data platform Archisinal has announced a collaboration with the Innovation and Artificial Intelligence Lab (UBA IALAB) of the University of Buenos Aires. The entities have partnered to develop a Polkadot-based project that will revamp the UBA law facilities. Archisinal will work with UBA’s Web3, Blockchain & IA Lab to apply blockchain technology to design and urbanism. Students, architects, and members of the academic community who wish to be part of the project are invited to participate in a contest to transform the faculty’s Hearing Room into a smart classroom. Through its blockchain platform, Archisinal will leverage Polkadot’s blockchain framework and oversee the contest. It will determine the steps required to execute the work and conduct the project with the aid of collective financing delivered using blockchain. The project will serve as a pilot for Archisinal to validate the value behind its project, allowing it to prove its MVP in a university and collaborative environment. The initiative provides an exemplary use case for blockchain’s application within the academic sector. It will drive and promote community aid within Buenos Aires while contributing to the maintenance and refurbishment of public infrastructure. The University of Buenos Aires has already begun exploring the benefits of applied blockchain technology through its Web3, Blockchain & AI Lab. Archisinal, which is deeply rooted in the Polkadot ecosystem, will build upon this foundation and identify new applications for blockchain technology at UBA. In January 2023, UBA IALAB, together with adLIB! and its Director Marina Marchesotti, established a partnership with Polkadot Blockchain Academy. This academic proposal, created by Dr. Gavin Wood, held its second edition at the UBA Faculty of Law. The partnership with Polkadot Blockchain Academy has brought numerous benefits to the academic and Polkadot communities through their continuous and close collaboration. Archisinal’s collaboration with UBA will provide the impetus for a number of future university initiatives that are in the pipeline. Recent winners of a scholarship program from Decentralized Futures of the Web3 Foundation, Archisinal have won three hackathons in 2024. The partnership between UBA IALAB and Archisinal will serve as a case study for blockchain implementation, aiding academic research and developing future industry leaders. In the process, it will add value to law students by creating a technological and innovative space at one of Argentina’s leading educational institutions. About Archisinal Archisinal is a pioneer in interactions with real-world assets in the built environment. Through leveraging blockchain and AI, Archisinal eliminates the need for trust by democratizing data. Archisinal enables developers and collaborating parties to easily monitor and interact with Real-World Assets (RWAs) with full transparency, aiding accountability, transparency and dispute resolution. Learn more: https://www.archisinal.io/ https://www.archisinal.io/ https://www.archisinal.io/ About University of Buenos Aires The University of Buenos Aires is a public research university situated in Buenos Aires, Argentina. Established in 1821, it has educated 17 Argentine presidents, produced four of the country's five Nobel Prize laureates, and is responsible for around 40% of the country's research output. Learn more: https://www.uba.ar/ https://www.uba.ar/ https://www.uba.ar/ Contact Founder Thomas Humber Archisinal tom@archisinal.io This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Chainwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

University of Buenos Aires And Archisinal Partner To Revamp UBA Law Facilities Using Polkadot

BUENOS AYRES AND ST. FE

BAHIA BLANCA TO BUENOS AYRES

By Sophia Wood, Launchway Media Famous for its tango, steak, and Parisian flair, Buenos Aires is also a bustling tech hub. The city is the birthplace of many of Latin America’s most successful startups, including Argentina’s four unicorns. Just last year, the Macri administration passed a new Entrepreneur’s Law that dramatically simplified the process of creating a business in Argentina, lowering the number of days needed from to one. This new legislation, along with the local government’s explicit support of entrepreneurship programs like , have turned Buenos Aires into an ideal location for launching a startup. 24 IncuBAte Here are four other reasons to launch your startup in Buenos Aires, Argentina. 1. The entrepreneurial community is supportive. When Lisa Besserman, founder of , arrived in the Argentine capital in 2012, the local startup community was fractured, scattered, and disorganized. Nonetheless, she was inspired by the resilience of Argentina’s entrepreneurs, who had survived several financial meltdowns and political regime changes and still built global businesses. She decided to leave her tech job in New York to stay in Buenos Aires and create Startup Buenos Aires, an organization that provides educational and community activities to the city’s scrappy entrepreneurs. She notes: Startup Buenos Aires “Buenos Aires is not only home to some of the most innovative entrepreneurs in the world, but also incredible tech talent as well. The human capital in the city really sets it apart from other startup hubs around the globe. We’ve also seen a strong emergence of startup communities and organizations, such as Startup Buenos Aires, ASEA and BA Emprende, which have helped strengthen and connect the local startup ecosystem. The city and national government recognize the power of entrepreneurship and have created various programs fostering, educating and funding startups within Argentina. Whether you’re a startup looking to offshore IT teams and projects, a founder interested in breaking into the Latam market, or a digital nomad looking for your next destination, Buenos Aires is a unique city that will certainly not disappoint.” Beyond Startup Buenos Aires, there are almost in Buenos Aires, and programs like , and are also building community among Argentina’s entrepreneurs. 100 coworking spaces IncuBAte Academia Buenos Aires Emprende 2. Inspiration is everywhere. All four of Argentina’s startup unicorns have their headquarters in Buenos Aires. , , , and are massive tech companies that hire hundreds of people in Buenos Aires and across Latin America. With their twenty-year track record, these companies are not only training Argentina’s future tech entrepreneurs, but they also serve as models for what Argentine startups can achieve. MercadoLibre OLX Despegar Globant Pioneers like Wences Casares and Hernan Kazah have inspired the most recent generation of entrepreneurs that are creating Argentina’s most innovative startups. 3. Buenos Aires is strategically-located for building a global business. Buenos Aires may be over 7,000 miles from the United States, but there is only a one to two time difference with the US East Coast depending on the time of year. Argentina’s capital city is only four hours behind London and four hours ahead of Silicon Valley, making it a strategic location for working with a remote team or with international clients. While Buenos Aires is far from the US, it receives more than ten flights from the US daily, and it is well-connected to other major Latin American cities such as Santiago, Montevideo, São Paulo, and Bogota. non-stop 4. Buenos Aires has some of Latin America’s top tech talent. Due to its free higher education programs, Argentina’s population is among the most educated in Latin America. Argentina is well-known as a for software and app development, and it is currently producing some of the region’s top tech startups, including , , and . global outsourcing hub Satellogic Uala Etermax If you are working with teams or customers in the US, Argentina also has the of English in Latin America. highest level Buenos Aires is a bustling, beautiful city with a network of hungry entrepreneurs who are going after the global market. However, Buenos Aires’ entrepreneurial success has not come without its challenges. Argentina’s unstable economy and complicated regulatory environment constantly pushes its entrepreneurs to be particularly resilient, scrappy, and creative to scale out of the country. Nonetheless, the government of Buenos Aires, along with private actors such as , , and Startup Buenos Aires, have helped Buenos Aires realize its potential as a global tech hub. NXTP Labs Kaszek Ventures If you are looking to launch a tech startup, Buenos Aires might be the perfect place to start. Love the Argentine startup scene? . Learn 5 marketing lessons from famous Argentine startup, TriviaCrack Originally published at www.launchwaymedia.com . Image source

4 Reasons Why Buenos Aires is the Best Place to Launch your Startup

Crypto Trends in 2024: From Tap-to-Earn Games to Blockchain in Education

During the final week of Aleph—Crecimiento’s pop-up city in the Web3 hub of LATAM, Buenos Aires—I attended a workshop that really pushed our thinking. Naty Shi, a graduate of the Token Engineering Academy, walked us through the complex layers of designing token economics for various use cases. A few weeks later, we caught up again to explore the subtle art of token design and its vital role in building balanced, sustainable Web3 ecosystems for the future. Let’s start with the basics. How would you describe token engineering? Token engineering is a relatively new discipline that pulls from many different areas. People often think it's just about finance, but actually, it’s much broader. It combines elements from finance, technology (like blockchain and smart contracts), psychology, economic behavior, AI, and even law. The goal of token engineering is to create systems that consider human behavior, incentives, and long-term sustainability. It’s about designing ecosystems where people, technology, and economics interact in a balanced way. What we’re trying to do is build systems that motivate people to engage with Web3 projects and stay involved long-term by aligning their motivations with the project’s goals. Great! Can you share more about the different roles tokens can play in communities? Tokens can serve many purposes beyond just being a currency; they can represent reputation, influence, or power within a community. They can be used to reward members who contribute value by mentoring others, sharing knowledge, or supporting various community initiatives. These tokens might then grant decision-making power or offer other benefits within the community. One example is clean energy communities. In these settings, tokens are used to incentivize energy sharing among members. If someone generates excess energy, they can earn tokens that could be traded for resources or used to access other services within the community. Another example could be carpooling, where people earn tokens for sharing rides. In all these cases, token engineers work behind the scenes to ensure the systems run smoothly and sustainably. What sparked your interest in token engineering? I’ve been an engineer for over 20 years, but my background is in chemistry, not coding or software. What drew me to token engineering was the process of creating value. I’ve always believed in starting with a clear problem, understanding what users need, and then developing a solution through a well-thought-out process. But in Web3, I noticed that many projects were launching quickly without enough due diligence or quality control. It made me wonder why we aren’t applying the same rigor that civil engineers use to build bridges—structures meant to last. That led me to explore token engineering, where I found a framework that applied the same thoughtful, process-driven approach I was used to. I started studying at Token Engineering Academy, and it felt like a natural extension of my experience. Now, it’s what I want to dedicate my future to! Let’s dive more into the connection between human behavior and token engineering. Sure! Token engineering focuses on creating systems that are sustainable and scalable, but it’s not just about the technical aspects. One of the key principles is designing incentives that align human behavior with the goals of a project. You’re not only assigning value to tokens—you’re building systems that influence how people engage with a community. The goal is to guide individuals toward positive actions and discourage negative ones. This is where psychology and game theory really come into play. Human behavior is unpredictable, shaped by experiences, culture, and emotions. Here in Latin America, for example, where people have faced economic instability more often, they might respond to financial volatility with a sense of resilience. In contrast, someone from a stable economy might show more concern in the same situations. As a token engineer, you have to consider these different reactions. While game theory helps predict certain behaviors, human psychology adds another layer of complexity. The most effective token systems are flexible enough to adapt when people act in unexpected ways. It’s all about creating frameworks that motivate positive contributions while keeping the system stable, even when things don’t go as planned. Is there a framework you’d recommend to someone starting out with token design? The first step is to define the purpose of your token. This means being clear about what problem the token is solving and how it uniquely adds value to the ecosystem. Are you addressing a gap in the market or creating incentives that weren’t possible before? Understanding this will help guide your decisions, from tokenomics to governance models. Without a clear purpose, the token is unlikely to deliver meaningful value. The second step is to ask yourself whether you even need a token. It can be tempting to create one just because it’s trendy, but tokens should only exist if they solve a real, critical problem for your project. Could you achieve the same results without a token? If a token isn’t adding clear utility or value, it’s often better to explore alternatives. Next, step three is about identifying your users and actors. Tokens don’t operate in isolation, so you need to understand who will interact with your system and their needs. Your users actively engage with your product, but you also need to consider external actors—investors or stakeholders who may influence the ecosystem without using the product directly. Knowing these groups and their motivations will shape how your token functions and the incentives you create. Step four involves deciding on the type of token. For most projects, utility tokens are the simplest and most flexible option, designed to provide access to a product or service within your ecosystem. Security tokens, on the other hand, come with stricter regulatory requirements and are better suited for projects with complex financial structures. Starting with a utility token allows you to focus on building the core of your project before diving into more legally complex options. Once the token type is clear, the fifth step is generating value. Your token should represent more than just financial value—it should reflect the expertise of your team, the vision behind the project, and its potential for long-term growth. Both investors and users will look for evidence that your token holds value beyond speculation, and trust will come from how well you articulate and deliver on that value over time. For step six, focus on distribution. This is one of the trickier aspects. Your tokens need to be distributed in a way that encourages long-term engagement, not just short-term speculation. Poor distribution can lead to a price crash, damaging the project’s credibility. Consider distributing tokens over time or tying them to key milestones to keep users invested in the project’s success. Finally, step seven is all about documentation. Properly documenting your token’s design and functionality is crucial for transparency. Good documentation builds trust with users and investors, showing that you’ve considered potential challenges and solutions. It’s not just about having a great idea—you also need to show that you’ve planned for the long term and are ready to adapt as the project evolves. When you analyze token ecosystems, what are some common red flags? The first thing I look at is the purpose of the project. If it feels like a copy-paste of something else without bringing anything new, that’s a big red flag. After that, I check the documentation—it always reveals whether the team has really planned their approach and how they’ll grow over time. If the documentation is missing or unclear, it’s usually a sign that the project might not be fully ready. I also focus on how the token is structured, especially when it comes to voting power. If a few whales have too much control, it can lead to centralization, which hurts the project in the long run. A good governance model should make sure things stay balanced. And finally, I have to ask—what’s your take on memecoins? Memecoins aren’t really my thing, haha! But I do think more people should learn about token engineering hands-on. It’s a powerful tool for bridging Web3 and traditional industries. In traditional businesses, there are set processes to ensure quality, but in Web3, things can move so fast that sometimes quality gets overlooked. The challenge is to find a balance between innovation and responsibility. There’s a lot of room for experimentation, but we also need to focus on building robust and sustainable systems. Especially here in Latin America, with so many projects taking off, it’s key to focus that growth on building something that lasts. During the final week of Aleph—Crecimiento’s pop-up city in the Web3 hub of LATAM, Buenos Aires—I attended a workshop that really pushed our thinking. Naty Shi, a graduate of the Token Engineering Academy, walked us through the complex layers of designing token economics for various use cases. A few weeks later, we caught up again to explore the subtle art of token design and its vital role in building balanced, sustainable Web3 ecosystems for the future. During the final week of Aleph —Crecimiento’s pop-up city in the Web3 hub of LATAM, Buenos Aires—I attended a workshop that really pushed our thinking. Naty Shi , a graduate of the Token Engineering Academy , walked us through the complex layers of designing token economics for various use cases. A few weeks later, we caught up again to explore the subtle art of token design and its vital role in building balanced, sustainable Web3 ecosystems for the future. Aleph Aleph Naty Shi Naty Shi Token Engineering Academy Token Engineering Academy Let’s start with the basics. How would you describe token engineering? Token engineering is a relatively new discipline that pulls from many different areas. People often think it's just about finance, but actually, it’s much broader. It combines elements from finance, technology (like blockchain and smart contracts), psychology, economic behavior, AI, and even law. The goal of token engineering is to create systems that consider human behavior, incentives, and long-term sustainability. It’s about designing ecosystems where people, technology, and economics interact in a balanced way. What we’re trying to do is build systems that motivate people to engage with Web3 projects and stay involved long-term by aligning their motivations with the project’s goals. Great! Can you share more about the different roles tokens can play in communities? Tokens can serve many purposes beyond just being a currency; they can represent reputation, influence, or power within a community. They can be used to reward members who contribute value by mentoring others, sharing knowledge, or supporting various community initiatives. These tokens might then grant decision-making power or offer other benefits within the community. One example is clean energy communities. In these settings, tokens are used to incentivize energy sharing among members. If someone generates excess energy, they can earn tokens that could be traded for resources or used to access other services within the community. Another example could be carpooling, where people earn tokens for sharing rides. In all these cases, token engineers work behind the scenes to ensure the systems run smoothly and sustainably. What sparked your interest in token engineering? I’ve been an engineer for over 20 years, but my background is in chemistry, not coding or software. What drew me to token engineering was the process of creating value. I’ve always believed in starting with a clear problem, understanding what users need, and then developing a solution through a well-thought-out process. But in Web3, I noticed that many projects were launching quickly without enough due diligence or quality control. It made me wonder why we aren’t applying the same rigor that civil engineers use to build bridges—structures meant to last. That led me to explore token engineering, where I found a framework that applied the same thoughtful, process-driven approach I was used to. I started studying at Token Engineering Academy, and it felt like a natural extension of my experience. Now, it’s what I want to dedicate my future to! Let’s dive more into the connection between human behavior and token engineering. Sure! Token engineering focuses on creating systems that are sustainable and scalable, but it’s not just about the technical aspects. One of the key principles is designing incentives that align human behavior with the goals of a project. You’re not only assigning value to tokens—you’re building systems that influence how people engage with a community. The goal is to guide individuals toward positive actions and discourage negative ones. This is where psychology and game theory really come into play. Human behavior is unpredictable, shaped by experiences, culture, and emotions. Here in Latin America, for example, where people have faced economic instability more often, they might respond to financial volatility with a sense of resilience. In contrast, someone from a stable economy might show more concern in the same situations. As a token engineer, you have to consider these different reactions. While game theory helps predict certain behaviors, human psychology adds another layer of complexity. The most effective token systems are flexible enough to adapt when people act in unexpected ways. It’s all about creating frameworks that motivate positive contributions while keeping the system stable, even when things don’t go as planned. Is there a framework you’d recommend to someone starting out with token design? The first step is to define the purpose of your token. This means being clear about what problem the token is solving and how it uniquely adds value to the ecosystem. Are you addressing a gap in the market or creating incentives that weren’t possible before? Understanding this will help guide your decisions, from tokenomics to governance models. Without a clear purpose, the token is unlikely to deliver meaningful value. The second step is to ask yourself whether you even need a token. It can be tempting to create one just because it’s trendy, but tokens should only exist if they solve a real, critical problem for your project. Could you achieve the same results without a token? If a token isn’t adding clear utility or value, it’s often better to explore alternatives. Next, step three is about identifying your users and actors. Tokens don’t operate in isolation, so you need to understand who will interact with your system and their needs. Your users actively engage with your product, but you also need to consider external actors—investors or stakeholders who may influence the ecosystem without using the product directly. Knowing these groups and their motivations will shape how your token functions and the incentives you create. Step four involves deciding on the type of token. For most projects, utility tokens are the simplest and most flexible option, designed to provide access to a product or service within your ecosystem. Security tokens, on the other hand, come with stricter regulatory requirements and are better suited for projects with complex financial structures. Starting with a utility token allows you to focus on building the core of your project before diving into more legally complex options. Once the token type is clear, the fifth step is generating value. Your token should represent more than just financial value—it should reflect the expertise of your team, the vision behind the project, and its potential for long-term growth. Both investors and users will look for evidence that your token holds value beyond speculation, and trust will come from how well you articulate and deliver on that value over time. For step six, focus on distribution. This is one of the trickier aspects. Your tokens need to be distributed in a way that encourages long-term engagement, not just short-term speculation. Poor distribution can lead to a price crash, damaging the project’s credibility. Consider distributing tokens over time or tying them to key milestones to keep users invested in the project’s success. Finally, step seven is all about documentation. Properly documenting your token’s design and functionality is crucial for transparency. Good documentation builds trust with users and investors, showing that you’ve considered potential challenges and solutions. It’s not just about having a great idea—you also need to show that you’ve planned for the long term and are ready to adapt as the project evolves. When you analyze token ecosystems, what are some common red flags? When you analyze token ecosystems, what are some common red flags? The first thing I look at is the purpose of the project. If it feels like a copy-paste of something else without bringing anything new, that’s a big red flag. After that, I check the documentation—it always reveals whether the team has really planned their approach and how they’ll grow over time. If the documentation is missing or unclear, it’s usually a sign that the project might not be fully ready. I also focus on how the token is structured, especially when it comes to voting power. If a few whales have too much control, it can lead to centralization, which hurts the project in the long run. A good governance model should make sure things stay balanced. And finally, I have to ask—what’s your take on memecoins? And finally, I have to ask—what’s your take on memecoins? Memecoins aren’t really my thing, haha! But I do think more people should learn about token engineering hands-on. It’s a powerful tool for bridging Web3 and traditional industries. In traditional businesses, there are set processes to ensure quality, but in Web3, things can move so fast that sometimes quality gets overlooked. The challenge is to find a balance between innovation and responsibility. There’s a lot of room for experimentation, but we also need to focus on building robust and sustainable systems. Especially here in Latin America, with so many projects taking off, it’s key to focus that growth on building something that lasts.

Technology, Economics, and Human Behavior: The Art of Token Engineering with Naty Shi

Τεχνολογία, Οικονομία και Ανθρώπινη Συμπεριφορά: Η Τέχνη του Token Engineering με τον Naty Shi

Tecnología, economía y comportamiento humano: el arte de la ingeniería de tokens con Naty Shi

Tekniikka, taloustiede ja ihmisten käyttäytyminen: Token Engineeringin taito Naty Shin kanssa

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