We're creating faster, cheaper and game-based diagnostic tools for the earlier detection of conditions like autism and ADHD – alongside other, unannounced indications in our pipeline.

Brightlobe

Over the course of the past 10 months, COVID-19 has increased suicide rates across the globe, thanks to the necessity to quarantine and self-isolate. Arguably, children continue to suffer the most when it comes to their mental health. What we’ve learned is that over 80% of children with mental health difficulties say that COVID-19 has worsened their mental health, says Jane O’Rourke, a child, adolescent, and family psychotherapist. “Children are feeling increasingly lonely and anxious, with a third unable to access the support they need,” she told . Daily Mail Unfortunately, the data that currently exists is troubling which coincides with a lack of hard research on how the pandemic is affecting children’s mental health. And why? Mostly because the coronavirus has been so fast-moving and these types of studies take time. In a series of three studies conducted by the out of the University of Minnesota, the toll on children’s mental health is directly linked to the COVID-19 pandemic. Center for Infectious Disease Research and Policy The collected data on the daily moods from 645 hourly service workers with children 2 to 7 years old in large U.S. cities, from February 20-April 27. The frequency of daily negative moods among both parents and children increased significantly. Of all families, only 14% reported no hardships during the pandemic, while most had at least two. Throughout the lockdowns, the proportion reporting negative mood some of the time rose to 33% of days. first study The looked at 1,011 U.S. parents in early June, revealing that 27% of parents believe their mental health worsened since March, while 14% said their children’s behavior problems increased. second study The involved a self-reported survey involving 543 Chinese-American parents and children, from March 15 to May 31. Nearly half of respondents reported being targeted by COVID-related xenophobia, or prejudice against people from other countries. third study One study out of China, which shares, looked to a sample group of 2,330 schoolchildren for signs of emotional distress. After 34 days of quarantining, 22.6% reported depressive symptoms, while 18.9% were experiencing anxiety. TIME Magazine Here are three companies that have taken the initiative to stand up and speak out on mental health awareness as it involves our youth, which COVID-19 has only accelerated. #1 - Cope Notes Created in early 2018 by suicide/abuse survivor , is a Tampa-based text messaging platform that provides daily mental health support to subscribers in nearly 100 countries around the world. And just in time for the holidays, I just subscribed myself, as I have my own traumatic demons I'm dealing with in therapy. Johnny Crowder Cope Notes The service distributes randomly-timed text messages designed to interrupt negative thought patterns, training the brain to think in healthier patterns over time. Each text contains psychology facts, exercises, advice, or encouragement, and subscribers can reply as often as they’d like, using the thread as a digital journal rather than a real-time conversation. In less than 3 years, Cope Notes has exchanged close to ½ million texts with thousands of users worldwide. Since the onset of COVID-19, Crowder has made strategic improvements to address the new mental health needs brought on by the pandemic, which caught the attention of . ABC Action News “We added texts about social isolation, body image, financial stress, maintaining relationships, rebuilding a sense of purpose,” Crowder said. Their spring initiative, aptly named #copewithCOVID, encouraging people to give free quarantine-length gift subscriptions to friends or family members experiencing stress, anxiety, depression, or loneliness due to the pandemic. Crowder created Cope Notes on the heels of a troubled upbringing. He avoided therapy for years, opting instead to express himself through his metal band, . His eventual diagnosis of OCD, bipolar disorder, and schizophrenia, among other conditions, served as a wake-up call, as described in his . Prison TEDx Talk “I was hearing voices and seeing things, but I didn’t know what I was going through or where to turn for help,” Crowder revealed to in May of 2019. NBC12 News So what makes Cope Notes worth exploring? Every text is written by peers with firsthand experience overcoming hardship, trauma, or loss before being reviewed by a panel of mental health professionals. “I want this to be that best first step towards a healthier brain, whether it’s for a stressed-out soccer mom or a college student in therapy," Crowder said. Cope Notes offers individual, gift, and family subscriptions, with group options for businesses, schools, and other organizations. Their recent CARES-funded partnerships with local governments have accelerated the tool’s already rapid growth. One key to their success is their competitive pricing, with a full year of Cope Notes costing less than a single therapy session. “Mental health applies to everyone with a brain, not just people like me who are living with a formal diagnosis,” Crowder said. “I’m not just doing this for your neighbor or your cousin… I’m doing this for you, too.” If you or someone you know could benefit from daily support, visit to learn more and subscribe. copenotes.com #2 - InnovateUK and Kai’s Sanctuary ‘Kai's Sanctuary’: a mobile game for children’s mental health | Source: Brightlobe Early into the March lockdown, data revealed that children’s mental health was worsening. At that time, Brightlobe, a London-based child health start-up, was piloting a game-based developmental assessment platform by Innovate UK, due out for release in 2021. However, to address and alleviate then-recent data, it switched to a game-based solution, said Brightlobe CEO and founder Shivani Lamba. Completely funded by governmental innovation agency, Innovate UK, ‘ ’ is a free downloadable mobile game that teaches kids ages 4+ cognitive-behavioral therapy (CBT). Kai’s Sanctuary In the game, players meet Kai, a healer who works in a futuristic sanctuary for sick or injured ‘guardians’--animals that are the protectors of children. By engaging in a gamified CBT, players learn to manage their emotions, from deep breathing exercises to yoga with a ‘guru sloth.’ According to Brightlobe, the game will continue to evolve over time, receiving new content updates, which include a series of AR reality adventures and improvements based on user feedback. Users can download ‘ ’ for the iPad from the iOS App Store. Kai’s Sanctuary #3 -  The Guardian Project Mark Pellegrino (L) and Andrew Rossow  (R)| Source: Horror Fuel Launched in September 2020, is the brainchild of myself and TV actor (13 Reasons Why, Supernatural, Dexter, Lost). The Guardian Project Mark Pellegrino Pellegrino, who is most known for his lead role as ‘ ’ in The CW series “Supernatural” and ‘Deputy Bill Standall’ in the Netflix Original Series ‘ ,’ has been outspoken on social media for many years about holding users accountable for their behavior online, specifically when it comes to spreading false narratives, libel, and defamation. Lucifer 13 Reasons Why As a licensed Ohio attorney and adjunct cyberlaw professor at the , I am also a . Back in July, I reached out to Mark via Cameo to record a PSA for his globally trademarked , to which he agreed. University of Dayton School of Law sexual assault survivor #CYBERBYTE Movement You can watch . Pellegrino’s PSA against bullying here From there, we discovered we had similar upbringings and experiences with bullying, that it made sense to combine forces to create what is now known as The Guardian Project, which made its debut in . US Weekly In an interview with , Mark described The Guardian Project as a multi-tiered attack on the epidemic problems of public bullying and the spreading of libelous narratives on social media. Broadway World Both Mark and I officially launched our on October 27, which ran through the end of November, successfully funding the campaign at $20,000. Both Mark and I are now working on putting a pitch deck together to work with a producer to move this project forward as an eventual docuseries. In addition to exposing online bullying and libel, we want to offer victims social justice and peace of mind. Kickstarter If we can be of assistance to you in helping direct you to the appropriate resources, or be an ear for you to vent to, please reach out to us at andrew@therawnerve.com.

3 Mental Health Initiatives Addressing Concerns Following COVID-19 Pandemic

Welcome to the chaotic realm of online shopping, where consumers are bombarded with an overwhelming number of choices and an avalanche of information. In this post, we'll dive into the messy online shopping experience and explore why consumers find themselves lost amidst a sea of options. Truly understanding where your consumer is coming from can drastically change and improve the way you position and sell your products online. From the trust crisis to the constant barrage of advertisements, we'll unravel the complexities and share some insights that shed light on this shopping frenzy. The Paradox of Choice It's a paradoxical reality: while having numerous options seems like a dream come true, it often leads to indecision and confusion. Research studies have shown that when faced with an excessive number of choices, consumers tend to experience decision fatigue, leading to dissatisfaction with their final selection. According to a conducted by psychologists Sheena Iyengar and Mark Lepper, too many choices can leave consumers feeling overwhelmed and less satisfied with their purchase. study To counter fatigue and make decision-making easier,  brands should provide clear and concise product information, including detailed descriptions, specifications, and customer reviews. This information should highlight key features, benefits, and use cases, enabling consumers to quickly assess the suitability of a product for their needs. One example of a brand that excels in providing clear and concise product information is Apple. Apple's website and product pages are known for their meticulous attention to detail and comprehensive information. Here's how they achieve this: Detailed Descriptions: Apple provides thorough descriptions of each product, highlighting its key features, technical specifications, and functionalities. They use concise and easily understandable language to communicate the product's capabilities and benefits. Interactive Visuals: Apple utilizes interactive visuals, including high-quality images, videos, and 360-degree product views, to showcase the product from various angles. This allows consumers to get a closer look at the product and its design, enhancing their understanding and assessment of its suitability. Use Cases and Examples: Apple includes real-world use cases and examples to demonstrate how their products can be integrated into customers' lives. They showcase different scenarios and highlight the benefits and solutions that the products offer, helping consumers envision the product's potential. Customer Reviews and Ratings: Apple incorporates customer reviews and ratings into their website, allowing potential buyers to read feedback from other users. This social proof helps build trust and provides additional insights into the product's performance and user experiences. Simplified Comparison: Apple facilitates product comparison by offering side-by-side comparisons on their website. This feature enables consumers to evaluate different models or configurations based on their specifications, helping them make more informed decisions. By presenting comprehensive product information in a user-friendly manner, Apple empowers consumers to quickly assess the suitability of their products and make confident purchase decisions. This approach contributes to a smoother online shopping experience, reducing the feeling of being overwhelmed by excessive choices. The trust crisis In the digital era, trust has become a valuable commodity. With countless online sellers vying for attention, consumers are rightfully cautious about whom to trust. They are no longer willing to rely solely on traditional advertising. Instead, they turn to fellow consumers for guidance. Online reviews have become the go-to resource for building trust. Sites like , , and offer platforms where shoppers can seek authentic feedback and opinions from real people who have experienced the product or service firsthand. YouTube Reddit Trustpilot But very quickly, shoppers end up with dozens of tabs open all at the same time browsing feedback from anonymous strangers online. And while sites like YouTube, Reddit, and Trustpilot provide valuable platforms for seeking feedback, opinions, and reviews, the abundance of information available can indeed become overwhelming for consumers. The sheer volume of content and varying perspectives can make it challenging to navigate and make confident decisions. With countless reviews, comments, and discussions available, consumers can feel inundated by an overwhelming amount of information. Processing and synthesizing this vast array of opinions can be time-consuming and mentally exhausting. To make things more complicated, different individuals have diverse experiences and preferences, leading to a wide range of opinions on products or services. Shoppers often encounter conflicting viewpoints, making it challenging to determine which sources to trust and which reviews align with their own needs and preferences. These online platforms also often contain subjective reviews influenced by personal biases, emotions, or even sponsored content. Consumers need to filter through biased or exaggerated opinions to find genuine and objective feedback that aligns with their decision-making process. Context is a less talked about but important factor: online reviews may lack the necessary context for consumers to fully assess their relevance to their specific situation. Factors such as the reviewer's background, expectations, or usage scenario may differ from their own, making it difficult to apply the information directly to their purchasing decision. The role of social media In the age of social media, brands are constantly competing for attention in users' feeds. While these platforms allow for targeted advertising, the incessant stream of ads can be overwhelming. Consumers find themselves bombarded with enticing offers and new options, making it increasingly challenging to filter through the noise. According to , the average person is exposed to more than 6,000 to 10,000 ads per day! This saturation of ads can lead to ad fatigue, making it difficult for consumers to find their "aha" moment (more on this below). Ad Lock To combat the constant stream of advertisements, consumers actively take measures to reduce ad exposure. They employ ad blockers, browser extensions or plugins that filter out intrusive ads during their online browsing. Additionally, consumers skip or fast-forward through ad breaks in videos and TV shows, utilizing features that allow them to bypass advertisements. Some choose to pay for ad-free versions of platforms or services, enjoying uninterrupted content for a fee. ‍ Consumers also selectively consume content on platforms that prioritize ad-free experiences, seeking out channels and services that align with their preferences. These actions reflect a growing desire among consumers to regain control over their online experiences and minimize the overwhelming presence of ads. Seeking Validation and the Proverbial “Aha” Moment To make informed decisions, consumers often seek validation from multiple sources. They browse social media pages, read product reviews, and ask for recommendations from friends. The desire for a magical realization, the "aha" moment when they discover a brand that resonates with them, drives them to gather as much information as possible. According to a survey by BrightLocal, 91% of consumers read online reviews regularly or occasionally to help them make purchasing decisions. These diverse sources of information can create both excitement and confusion, contributing to the overall messiness of the online shopping experience. ​​The quest for the elusive "aha" moment - that moment when consumers find a brand that truly resonates with them to the point where they’re ready to add-to-cart and checkout, fuels their desire to gather as much information as possible. Engaging in conversations with other customers becomes a valuable avenue for achieving this magical realization more quickly. By actively seeking out the experiences and opinions of fellow shoppers, consumers can tap into real-world insights that go beyond marketing messages. That’s where a platform that facilitates these conversations like Moast becomes critical to a brand’s online shopping journey. Engaging in these conversations allows consumers to gain a deeper understanding of how a brand's products align with their needs, preferences, and values. It enables them to leverage the collective wisdom of other customers, accelerating the process of finding that "aha" moment and discovering a brand that feels just right. Conclusion Online shopping, while convenient, can be an overwhelming journey. The surplus of options, the trust crisis, and the constant barrage of advertisements all contribute to the messy nature of the experience. As consumers, it's important to be mindful of the challenges and take steps to navigate this jungle effectively. Brands, on the other hand, must strive to build trust, offer personalized experiences, and simplify the decision-making process for their customers. In this digital age, where messiness seems to prevail, let's embrace the adventure of online shopping, armed with the knowledge and tools to make informed choices and find that magical "aha" moment amidst the chaos.

How Science Can Help Overcome the Messy Online Shopping Experience

Let’s accept the fact that YouTube still runs the world of entertainment and it is the most used streaming platform. However, this doesn't mean that as a creator you have to stick to it even if it doesn't serve your purpose. In the last few years, YouTube has not been very helpful to creators and it has become more and more restrictive. So if you feel the need to switch and are looking for channels like YouTube, here is our list which is a blend of free and premium platforms. Let’s have a read about them which will assist you in making the decision about choosing an alternative. A List of the Popular And Most-Rewarding YouTube Alternatives 1. GUDSHO GUDSHO lets you have your own studio where you can publish films online and videos in the Fitness, Healthcare and Education segment. You can monetize your studio and earn via subscriptions, rentals, and donations which makes it a YouTube alternative without ads. If you are a premium content creator who wants a specific audience as the traffic, GUDSHO can be the best alternative to YouTube. There are two looks to customize your channel. There is nothing too technical to understand; the platform provides a simple drag-and-drop approach to upload your videos within minutes. So if you are a film creator whether of short films or indie films, GUDSHO provides a safe and secure space to share your creation with the right audience. Chennai, India 2019 Free SVOD, TVOD Website: https://www.gudsho.com/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Unlimited video upload Custom Playlist management Stream across many devices Powerful Monetization Models 4K videos supported AES-level security In-depth analytics Cons: No live streaming No customization available 2. Dailymotion Dailymotion allows creators to use the platform to upload their content and make money using the same. The alternative monetization platform for YouTubers lets you earn from running ads and liberates you to upload up to 60 minutes long videos. Hence the platform works well for those who want to produce long-form video content for educational or entertainment purposes. Creators can have 4K quality for their videos while enjoying a clean interface and player. However, you need to accept that the audience size here is smaller as compared to YouTube. This makes Dailymotion a perfect place for new creators who want to be seen instead of getting lost in the crowd of creators. Paris, France 2005 Free AVOD Website: https://www.dailymotion.com/in Headquarters: Founded: Pricing: Advertising Methods: Pros: Quick fame due to less crowd Privacy options Live streaming Video player customization Cons: Limited audience Not a clean interface Ads disturbance Slow streaming 3. Vimeo The name needs no introduction as being one of the most branded YouTube alternatives. The platform is more into collaboration and lead generation where small and big businesses can earn a name for themselves. Here you can host live events, webinars, and similar sessions to teach your audience or your employees. Those who are course creators can get their courses streamed and generate income via subscriptions and selling the courses. The live streaming lets you connect to your audience in real-time and the customizable embed expands your reach to the target audience. As a creator, you can use their free as well as premium model. New York City 2004 Free-Trial, $9 Starter Pack Video subscriptions, Branded apps, Live events Website: https://vimeo.com/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Live streaming option Download availability Video content privacy No ad in videos Clean interface Cons: No subtitles Basic plan has limitations Wrinkled integration 4. Wistia Wistia is one of the top-performing streaming platforms that let you host professional videos. Creators who are serious about their work and who crave detailed analytics will find Wistia a right fit. Additionally, there are automation tools, CRM, and optimizing tools for your marketing campaigns. This premium YouTube alternative lets you upload 4K videos and offers customization for embedding. The video player features the ability to fetch the user data while they stream your content. The CTA option lets you generate more leads; it can be placed at the beginning or end of your videos. Overall, Wistia works best when you want to collaborate, embed, customize, live stream, and have deep analytics. Cambridge, Massachusetts 2006 Free Plan and $19 Plus Plan Partner Program Website: https://wistia.com/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Integration options with CRM, Google Ads, and more CTA placement option Marketing tools to reach more leads In-depth analytics Player customization Cons: Limitations on free plan 5. DTube Have you ever thought of earning cryptocurrency from your videos? If yes, then DTube serves you with the opportunity to earn the decentralized currency. Not so much for the user interface, DTube presents a simple homepage where you find some popular videos uploaded by creators who are interested in cryptocurrency. To share a file here, you do not have to upload it separately; a video hosted elsewhere can be uploaded on this platform. To be satiated with DTube, one must accept that the user base is not that vast. It is particularly popular for blockchain enthusiasts and hence can be considered the best YouTube alternative. Brooklyn, New York 2022 Free Steem blockchain Website: https://d.tube/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Ability to earn cryptocurrency Allows multiple activities to earn money No thousand subscribers needed to monetize Earn money from Day 1 Cons: Less content and fewer audience No content removal possible once uploaded No editing after 7th day of posting 6. Brightcove Brightcove plays the role of a premium streaming platform that lets you publish content in niches like Healthcare, Marketing, Finances, Arts, and more. The platform is well-known for its clients that come under the category of Fortune 500. You can use Brightcove as an OTT; it also enables you to display your content on smartphones and TV apps. The best alternative for Youtubers, Brightcove lets you earn via running ads that you can offer ad spaces to clients. It offers real-time analytics and lets you analyze your audience deeply. The 8K resolution is mind-boggling for those who want to publish their video content in the finest quality possible. The interface however might not seem so updated and the platform contains enterprise pricing that you need to pay in order to use it. Boston 2004 30 Days Free Trial, $199/month Basic Plan AVOD, AuthVOD, SVOD, VOD Website: https://www.brightcove.com/en/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Easy and clean user interface Smooth embedding available Tagging and organizing options Responsive with most devices Live streaming Cons: No organic traffic No online community Support is limited with free plan Requires coding knowledge 7. SproutVideo SproutVideo is one of the websites like YouTube that you should choose if you earn from launching your products and impressing your clients. The platform lets you showcase your products in real-time while having many customization options for the playback. People having all sizes of businesses can opt for SproutVideo and bloom your launch videos with more chances of getting the lead. Here you can pay as per the bandwidth that you are going to use. To become familiar with their platform, they let you have a free-trial period in every plan. Not just with the advanced features, but they are ahead in the game because of their security measures as well. Brooklyn, New York 2010 30 Days Free Trial, $10/month Seed Plan SVOD, PPV, Referral Website: https://sproutvideo.com/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Reasonable pricing Innovative security measures More control on videos and analytics Admirable customer support Cons: Deletes hosted videos if subscription not paid More price to pay for more streaming capacity Not enough customization options 8. Spotlightr Many of you might have known it as vooPlayer, it is now known as Spotlightr. The platform works well for course creators where you can create and sell while getting marketing assistance as well. With HLS encryption, they keep your videos fully secure and make sure you do not fall victim to piracy. Their bandwidth goes up to 4K which means you can give your learners the best experience ever without interruptions and downtime. They provide integration ability with LearnDash and WordPress while giving you deep analytics options to track your learners and know the demographics. Their trial plan is available for 14 days during which you can make yourself aware of their features and functionality before making a decision. Tampa, Florida 2011 14 Days Free Trial, $7/month Spark Plan Affiliate Program Website: https://spotlightr.com/ Headquarters: Founded: Pricing: Advertising Methods: Pros: Player customization options Video embedding feature Pocket-friendly prices HLS encryption to keep your content from unwanted downloading Cons: Improvements needed with UI Takes time to buffer Glitches during playback Time To Wrap Up Not all great ideas and high-quality videos are on YouTube. Surely the platform has been popular for years, but there are many other video to experiment with. This is especially true for new creators who do not have thousands of subscribers and who want to show their work to the world. websites like YouTube We discussed some of the platforms that are worthy to consider and that will help broaden your horizon. So if you want to be a creator, why not choose a platform similar to YouTube that offers a long list of features, better privacy, and does not demonetize your platform randomly? Now, it's your turn to showcase the best content and let the world become aware of your creativity.

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Last Updated — November 03, 2023 Want to start your first OTT service? You have landed in the right place. In this article, We will review the world's best OTT platform providers in the video streaming industry. When we speak about which one is found to be the best OTT platform which is otherwise known as Over-the-top service we relatively talk about  how the content is trending in movie releases, daily TV shows, current affairs, sports & others.. Isn’t it! Certainly, digital users are now having total control to directly download & cast streams according to their on demand preferences. The best highlight of this aspect is OTT platform providers provide this accessibility without any cable or satellite TV subscription!! Yes.. We can now say video streaming in OTT platforms has pitched into the usual lifestyle of your consumers!! “It is said that the OTT market rise in its entirety is projected to upscale & reach $1039.03 billion by 2027 which positively has a sharp CAGR increase with ” 29.4% Now, if you are one among the top 10 or strive to be a consistent player of OTT recognized platforms in the world, then let me tell you folks you have really a good kick off time to elevate your revenue backpacks!! Because, here's another factor that can lift your business sum ladders gradually! “ Currently, it is said that in the year 2027 it is anticipated to increase business fortune estimation as higher than pre COVID-19 forecasts.” What is an OTT Platform? It is a service that is showcased across varied platforms, devices, or locations, etc via internet-enabled OTT streaming. The advent technology of live video streaming, on demand streaming is seamlessly integrated into the custom-built over-the-top platform & providers of OTT assist you to have a complete end-to-end development solution. All in all, this helps you to deliver smooth live or on demand video feeds to your potential viewers and monetize your interactive content globally without relying on any third party platform. Some of the services that you can offer such as online video streaming, messaging services, VoIP, audio streaming, etc. Types of Industry Most Successful by OTT Platform Business: Education sector has reached the next level of facilitating practical learning via ott video solutions. Through the means of virtual connectivity it has made it easier for audiences. eLearning : Now the art of streaming OTT content of premium movies is now a piece of cake for filmmakers, production houses, TV channel distributors, etc using your own OTT software solution. Film Makers: The next big thing in the streaming industry is when live sports are broadcasted & creates a binged effect! Real-time streams build sustainable revenues for non-stop OTT sports streaming. Sports: Faith based video-on-demand furnished by OTT software providers have begun to connect community members or local groups worldwide after the emergence of lock-down policies. Faith and spirituality: Manage your live broadcasts by simultaneously showcasing your enterprising on demand videos across social channels, & to various devices such as PCs, tablets, mobiles, consoles Broadcast: Medical live streaming has proved to be a pivotal resource in the pandemic for providing doctor consultations, scheduling appointments through personalized portal, med hand holding, etc. Healthcare: Want to sell your unique skills of workouts online? You can make it work with branded fitness streaming studios with high-quality video production & monetize your fitness videos effectively. Lifestyle: There was a time when schools & educational institutions were not adaptive to the current global crisis. But now, curriculum tutors have bridged this learning gap  through interactive & accessible education OTT platform. Kids Zone: To make the process of discovering the best OTT video platform much easier than ever, List of World’s Top OTT Solution Providers in the Market We have curated the top 15 OTT platform providers in the market to skyrocket your over-the-top business model. #1 - Digital OTT Experience Platform VPlayed VPlayed's assists media promoters, entertainment services, cable operators, production houses, content owners & others to launch an enhanced OTT video monetization platform that unfurls the reach of crystal-quality video content across multiple platforms without any hassle OTT solution Some of the enticing OTT app platform features include: Build & customize your platform via VPlayed’s whitelabel OTT software Upload & Manage Your Complete Library with In-built Video CMS Compress OTT videos within a cloud trans coding video streaming platform Distribute your best OTT creations with pivotal HLS video solution Multiply your gross growth with OTT 6+ revenue monetization models Secure over-the-top streaming platform with certified Multi-DRM protocols #2 - Premium OTT Service Provider IBM Cloud Video IBM Watson Media helps to build a scalable OTT video platform and make it available across multitude of domains, devices, etc.  With its varied cloud streaming & video broadcasting services you can leverage seamless video hosting, real-time streaming, cloud transcoding, storage capacity & lots more. Other Superlative OTT TV Services Include: Get an OTT software delivering catchy content with best CDN infrastructure List your OTT platform in the world with live & cohesive VOD streaming service Across OTT platforms in USA have license enforcement with copyrighted content Study your target audience via customized OTT apps using analytics data solution #3 - Best White Label OTT Solution Contus Vplay Contus VPlay is a online video platform provider that is fully integrated with one hundred percent of bespoke video streaming solutions. It capacitates every brand marketer, video publisher, content creators & all media streaming entrepreneurs with layers of feature-rich foundation for multi-facet live streaming, on premise/ on cloud hosting, complete ownership control all having multi compatible feasibility across numerous networks, websites & devices. Take a look at the OTT distribution stunning platform features listed below: Gain branded OTT 100% Streaming Customizable Solution Self host your platform with flexible options such as On cloud/ On premise Brand your OTT platform even in US markets with a list of Video Marketing Suite Acquire Multiple Monetization Options & create customer base worldwide Get advanced video access control & secure content using OTT in built software #4 Kaltura - Over-The-Top Media Service The SaaS-based solutions of Kaltura facilitate your corporate business with flexible streaming requirements in the form of live & on demand videos to provide video communication tools that includes virtual meetings, live webinars, motivational podcasts, interactive town halls, etc. Kaltura also provides advanced analytical tools for high-iterated VODs, & live streaming. Get your OTT TV Platform frontline with these essential striking features: Immersive OTT Video Platform Enrichment Tools Trans-code with best streaming quality at own OTT platform Improve Video Marketing with Real-time Audience Analytics #5 - OTT Video Delivery Solution Dalet Dalet is the leading provider of streaming solutions which can be leveraged by media broadcasters, content professionals, digital media distribution networks, etc. The Ooyala flex media platform provides the SaaS-based services offering with key functionalities to empower end-to-end streaming workflows for mainstream industries such as Sports, News, Educational Institutions, Government bodies, Enterprise, Radio broadcasting etc. Let’s take a look at exclusive features of this OTT delivery platform: Facilitate UX with well-known E-commerce Payment Gateways Create Flexible Hosting Integrations via OTT platform providers Deliver videos with swift transcoding advanced OTT software #6 - Multi Screen OTT Video Platform Quickplay QuickPlay’s OTT video platform is based on an open modular architecture & is market-ready for deployment in IPTV Set Top Boxes and OTT devices with uniform user experience. The key unique selling points of Quickplay include live & VoD ingest, live sports streaming, cross-platform viewing, workflow management etc. Choose a perfect OTT TV provider that makes a world of difference with these streaks: Deliver with 100% encryption using Multi DRM Support Flexibly control over your revenue structures with monetization models Reduced Risk with TCO #7 - Launch OTT TV & Mobile Apps Uscreen.tv Uscreen, which is one among the top 10 OTT platforms in the world, creates independent OTT websites & apps. Fast encoding and multi-bitrate streaming enable 4K UHD quality viewing experience over a variety of devices such as Web, Android, Tablet, Smart TVs, etc. The fully white-labeled platform is equipped with an HTML5 player and is powered by global CDN. It also offers tools to drive user engagement through email marketing, analytic reports, etc. Make your digital space via this OTT Streaming Provider offering these critical features: Now launch with zero coding in flexible platform of Uscreen Monthly & Customizable Subscription Plans Enables Platform Branding #8 - Digital Video Solution ToTheNew To The New which is a digital end-to-end OTT solution provider, develops applications for devices like smart TV, gaming consoles and much more. Videos can be securely uploaded in bulk with DRM. Multiple monetization options like in-app purchase, third-party integrated ads, player branding are available. It has a dedicated OTT content management system for managing video content with metadata, asset management and geo-blocking. Scroll down to have these dynamic features amongst the top 10 OTT platforms: White-label Platform that is built with faster turnaround time Easy to use analytics Dashboard with added integrations Get User-friendly Interface to create omni-channel UX #9 - All-in-one OTT Platform Zebra
OTT Zebra OTT delivers simpler IPTV and OTT solutions categorized with superior usability, flexibility, scalability and cost-efficiency. ZebraOTT, with a flexible turnkey for IPTV/OTT centralized solution can be enticing for telecom and cable operators, internet service providers, channel broadcasters, content owners etc. As a Cloud TV Platform, ZebraOTT allow clients to easily deliver, manage, monetize video content. Glimpse through the magnificent features provided in this top OTT providers list: Create revenue generating opportunity with Catchup TV model Stream Capturing can have customization assuring multi-device compatibility Real-time & Detailed Analytics for maintaining accurate content performance #10 - End to End OTT Video Software Vidmind Vidmind is one of the best enterprise Video OTT platform providers for content owners to deliver over the top streaming content on multiple devices OTT Apps, Smart TV, Chromecast and much more. Their over-the-top services provide flexible integration on applications with several tools to analyze, deliver over the top content to targeted audiences. Their service delivery platform is made up of Live TV streaming, app market, multi-screen viewing, etc. Get to skim these dynamic features of OTT providers now: Multi-user profile with audience engagement tracking Social recommendation across network and Bookmarking Advanced Content Management System for live & VOD assets #11 - OTT Video Streaming Platform Vimeo OTT When we look into the top 10 OTT streaming platforms in the USA, Vimeo is said to be the one among them. As of 2021, Vimeo has established its customer base, having 200 million users with 1.6 million subscribers offering a wide spectrum of  streaming services. With its flawless & powerful hservice it has driven major popularity creating 15000+ in-house apps, in addition to customer lifetime value analysis deemed fit for gross revenue. Know the essential perks for you to start OTT streaming business effectively: Connect with your audience via live streams & auto archive your assets Get access to advanced analytics to track your in depth video performance Vimeo OTT provides you with 24*7 support inclusive for your subscribers #12 - OTT Streaming Solution Brightcove Deliver the best video viewing experience through the significant platform of Brightcove. When we consider scrolling with the list of ott platforms in the world, you can vouch for Brightcove as it has been a persistent player since the year 2004. They have been in the OTT markets for a long time & contributed their foothold by empowering  70 countries all over the world. Now you can offer binged services for live & on demand streams with top-notch features from Brightcove. Highlighted features of Brightcove OTT brand include: Deliver curated playlists with thematic carousels using video content management system Activate conversion rates with refined marketing automation campaigns You can have 24*7 customer support with cutting-edge video technologies #13 -  Digital OTT Platform Wowza The live broadcast and OTT digital-first streaming help to leverage optimized viewership in Wowza. The major highlight comes into play when they emphasise to provide a free trial streaming service for any type of VOD solution. Wowza’s OTT software solution ensures to deliver quality videos for 24*7 online channels across multiple destinations and broadcast them globally. Wowza’s OTT service company business-building features comprise of: Create high quality video production with rapid encoding solution Protect live & VOD streams with source authentication access control Leverage Wowza CDN framework to scale live & on demand streams #14 - OTT Service Provider Dacast Dacast is one of top list of OTT platform service providers which is popularly known even in western world such as Australia, USA etc. This live & video hosting platform was launched in the year 2010 and they have a track record of creating 97 live channels per day. The key highlights of the video bandwidth calculator provided within your whitelabel OTT streaming solution gives you anticipated estimation of your video usability. The top-viewed online video provider’s mind boggling OTT listed features include: Keep your content organized OTT platform intact with powered Video CMS Buffer-free video streaming enabling with Secure Content Delivery Embed live/VOD streams with  video monetization models & get recurring profit #15 - White Label OTT Platform Muvi Muvi is one of the that is fully featured with all-in-one OTT streaming that is controlled and managed from a single CMS. Muvi LLC is a dedicated entrepreneurial SaaS platform that is headquartered in the USA. Since its a SaaS model Muvi charges its content creators a minimal subscription fee. Muvi includes end-to-end customization fully managed with a single CMS, that involves zero coding. best online video platforms Here are top-notch features of the eminent OTT Muvi streaming providers: Make your digital content flexibly reachable to users even in local currencies Have complete authority over metadata tags making it easily indexable Launch own customized & white-labeled website under your name It’s Time To Pick The Right OTT Platform Provider That Best Suits Your Needs There are quite a huge number of OTT service providers in the market where each solution offers different features and functionalities that fits different OTT business needs. I would recommend you to choose an enterprise over-the-top solution provider that has a stable security, subscription model, diverse monetization models and over-the-top infrastructure to scale your OTT solutions across the globe and generate revenue with each streaming content. To help you a little bit further, you can take a look at frequently asked questions regarding points to note before how to start OTT platform and clear your thoughts accordingly. Frequently Asked Questions (FAQs) 1. How OTT Platform Works? OTT that stands for Over-The-Top streaming services is combined with varied content publication & structured into a video OTT platform. This is a medium of broadcasting any type of media content through high-speed internet connection via OTT and IPTV devices. 2. How to Choose the Best OTT Platform Provider? Some of the most essential factors that you need to consider while choosing one of the dedicated OTT companies will be according to Features, USP & Customization that your brand objectives require. Besides that study reviews & see to it, that it has combined major user perks. 3. How Does OTT Streaming Platforms Make Money? The key parameter that drives the popularity among top OTT platforms in the world regards to variations bought with monetization models. Target your customers & generate high revenue by providing flexible OTT media with models like SVOD, TVOD, AVOD, server ad insertion, etc. 4. What is the Difference Between OTT and IPTV? OTT streaming platforms deliver video streaming content globally using the wireless internet connection so it is called as Over-The-Top. OTT: : Whereas when we look into IPTV also know as Internet Protocol TV, delivers OTT streams to Internet Protocol based networks which is showcased via STBs. IPTV 5. What Kind of Devices Primarily OTT Apps Must Support ? When you facilitate your users with numerous make sure your channel through OTT video platforms have multi-device compatibility such as Web, Mobile, Tablet, Smart TV, Amazon Fire TV, Apple TV, Gaming Consoles, & many more devices. video streaming services

Top 15 Best OTT Platform Providers For Video Streaming in 2024

Last Updated — November 03, 2023 Have you been thinking about starting a video streaming business? We will share and explore the list of top video streaming platforms to stream & monetize video content worldwide So, Video streaming or video-on-demand services is your prime business, then you are in the right place. Discovering an ideal video streaming platform for your business can be a complex process since there are so many factors to consider before choosing one for your organization or business. You want the best video streaming solution that can scale and grow your streaming needs. On top of it, the market is overflowing with a wide range of live video streaming service providers, a clear video streaming platform comparison would be a bonus that shrinks your workload as well. To help you with the video streaming market as much as we can, we’ve come up with certain factors you need to consider (such as features, functionalities, security, and budget) before choosing a reliable video streaming platform for your business. The Prime Factors To Consider Before Creating a Video Streaming Platform So, if you’re using the video streaming platform for your business communication such as training, Virtual events or any other industry-related streaming, ensuring that your live content or recorded content is safe is a significant factor here. Make sure that the chosen live video streaming platform ticks all your features and security protocols needed to leverage your business. Since there are many video streaming providers in the market, ensuring certain factors like privacy, customization, pricing, and flexible integration options are the key factors you’ll have to look into a video streaming solution. Privacy & Security: Businesses looking to brand their content or business communication purpose, ensuring a safe streaming environment with critical features like AES Encryption, Multi-DRM, Dynamic Watermarks and other authorization shields is a must in a video streaming platform. Customization: The video streaming platform is capable of customizing right from your designing platform, feature inclusion and essential functionalities based on business needs. The customization part helps businesses to scale video streaming to maximize user base. Pricing: Accessing a video streaming platform that covers all kinds of features you need under your organization’s budget is a triple bonus. What’s more to cap it all, is white labeling your services entirely gives you a complete deal instead of relying on a monthly-based business model. On Cloud/ On Premise: Acquire platform integration options to cordially implement either on the cloud or through your own servers on-premise. In order to have a highly-tuned programmed architecture, you can choose this feature which helps you to streamline business processes at a reduced cost. Reliability: Partnering with video streaming platform providers is a great idea where technology delivered by them is trustworthy. There are many service providers in the market, hence quality streaming operability added with various revenue-generating opportunities decide the factor. Progressive Web Applications: Now with the layering of add-on technologies like progressive web app enhancement can help you to provide best UX to users who engage on web & native apps. Allow users to directly access their favourite content of web app screens in their mobile’s home page. 100% White-Label Platform: Get to own your online streaming services by white-labeling them under your brand name, logo, theme, functionalities, etc.  With the help of industry experts you can launch your customized platform and regulate it forever. Encoding & Transcoding: Rendering swift uploads with 50x faster encoding speeds helps you to deliver HQ videos under low-bandwidth conditions. This automates your bitrate ladder optimizing the best resolution pair all for transcoding purposes. Powerful Monetization Models: Grab some of the unique ways of monetizing your own online video streaming content in the platform that comprises SVOD, TVOD, PVOD, AVOD, CatchUp TV, Coupons & Promotions, etc. Expand your collective imagination on ways to make revenue in any industry. : Streaming media protocol Ensures your content gets streamed through standardized streaming protocols. Some of the leading media protocols that guarantee qualitative content delivery at an unparalleled speed are Apple low latency HLS, CMAF for DASH, HTTP & more. Delivery Time: You can have the fastest means to start your video streaming business in less than a month from VPlayed. In other words, you can have a taylor-made platform according to your suitable needs swiftly for you to earn profitability at its peak. Dynamic HLS Video Player: Increase the quality of your streaming videos in HD, 4K or even Ultra HD for that matter over millions of devices, having best compatibility. Advanced HLS player can easily break audio/video into chunks making it easy to stream cohesively in multiple segments. Content Management System: Until then CMS has been a great resolver to upload, manage & stream any type of content, this process has never been easier before. You can have a centralized searchable library that is friendly to use, make it compatible to boost engagement rates & have effective ROI. With all of these above-listed features, you can now quickly start strengthening your video streaming business infrastructure quickly.. Now let’s see.. How Real Time Video Streaming Service Can Benefit Your Business 1. Instant Views In Zillionth Second Deliver instant access to any type of content, like movies, music videos, etc which can be accessed anytime even on road by your users. With platform monthly viewing fee, you can grant access to an entire set of programming and provide best customer service. 2. Protection Halted Against Piracy Protect your digital content copyrights in your video platform against unauthorized visits and thefts with best security protocols such as Multi-DRM support, Login Protection, AES Encryption, SSL Certification and much more. 3. Availability in flexible formats Subscribers in your OVP platform will be able to view content easily across any screen, with absolutely zero restrictions. All you need to do is to upload and stream content in different combinations. 4. Deliver Content In Variety Limitlessly provide content in any field that your video streaming platform specializes into, in the form of live streams, pre-recorded videos, movies, web series, tv shows, etc to grab the attention of every audience you target. 5. Zero Time To Download Video streaming platforms have now made it simpler for viewers to watch their desired content having zero worry of downloading time at the back of their mind. The key thing that needs a check will be about stable internet connection to watch an entire show. 6. No Worries about Memory Space There is no need to worry about running out of disk or memory space since no system downloads are involved. Thanks to cloud technology, because of which all kinds of your content assets can be stored in an online library that you can own. 7. Fast Playback Enhances UX The fastest playback experience can be delivered efficiently even while ads are running simultaneously using an advanced HLS video player. The best part is that your content stays latent-free and stream without any kind of buffers in between. 8. Screen-Mirroring to Any Device Upgrade video streaming solution with adaptable viewing experience by casting live streams, on request content from other devices. For example you can allow users to watch movies from Mobile to Smart TV, Tablet, and so on. 9. Clarity of Sound and Picturization Not at all like information infiltration websites, carry stereotypical high video quality and acoustic sound nature. However, you will be one of those streaming providers who would broadcast web-based recordings in HD. While there is an increasing tendency for variety of content amongst target audiences, there’s also an ever-raising competition for more eye-glued views. So it’s essential to know some of the most predominant players in the market.. Here, we’ve listed some of the top 8 best online video streaming platform providers in the market for content owners like you to leverage their business within a jiffy! Table of Content: 8 Best Online Video Streaming Platforms For 2022 1. VPlayed 2. Contus VPlay 3. Brightcove 4. IBM Video Cloud 5. Kaltura 6.  Muvi 7. FlowPlayer 8. Dacast Comparison of 8 Best Engaging Video Streaming Platforms For 2022 Once you’ve interpreted the above factors of online video streaming platform providers, it is decisive to dive further into the secondary factors to look into video streaming solutions and find which of them would fulfill your motive at its best. Set a definitive faction of goals that you would need to accomplish your streaming objectives. That’s the reason why we try making your search more formulated. To make your hunt a tad bit simpler, we have put forth a side-by-side comparative analysis of the top video streaming platforms in the market. Okay folks.. Let’s reveal them at once!! 1. VPlayed - Online Video Streaming Solution VPlayed is a bespoke video streaming solution for content owners, organizations to build a video streaming platform and stream educational, live events & entertaining media to global audiences. You can acquire flexible platform integration options like on-cloud or on-premise. The video streaming solution comes with a reliable content delivery system to manage and store content in a central video library. VPlayed offers Live to VOD feature to pre-record any video streaming event and broadcast as on-demand content. Moreover, the solution equips you with a real-time analytics feature to track viewer’s preferences based on demographics, device location, & many more within one dashboard. Unlike other streaming providers like IBM and Brightcove, VPlayed completely delivers a one-time licensed solution for your entire platform irrespective of any kind of feature inclusion and functionality customizations. Highlighted Features of VPlayed: 100% Whitelabel Platform Multiple Monetization Models Global Content Delivery Simulcasting All Device Player Multi-platform DRM Support 2. CONTUS VPlay - A Leading Online Video Platform CONTUS VPlay is a video streaming solution that offers streaming capabilities to a wide range of use cases and industries right from Education, Sports, Fitness, Government, Event Streaming and much more. This solution is powered with analytical tools, cloud transcoding, and adaptive bitrate streaming for seamless content delivery across platforms. Unlike other streaming platforms, CONTUS VPlay is configured with encryption, DRM, SSL and other privacy tools to safeguard the content. Nonetheless, your video streaming software can be built with monetization models such as Subscription, Transactional, Advertising-based models etc. Highlighted Features of CONTUS VPlay: White label Platform Inbuilt Video CMS platform Cloud Transcoding Customizable Video Player Six Revenue Models Access Control and Security MultiScreen with language Support 3. Brightcove - Reliable Video Streaming Platform Unlike the above video streaming providers, Brightcove is a SaaS-based platform designed with an intuitive interface and high-definition picture quality for live event streaming. The platform is optimized with cloud architecture to manage and track the distribution of video streaming content geographically within a dashboard. On top of the video streaming features, Brightcove is equipped with Live to VOD workflow for later playback of live-streamed content. Brightcove is integrated with social channels and API-based integration on websites with interactivity to maximize organic reach and improve video streaming experience. The video streaming platform is configured with bypass ad blocker and server-side ad insertion (SSAI) for a glitch-free and safe live event streaming. Highlighted Features of Brightcove: Live DVR (Digital Video Recorder) Adaptive Bitrate Streaming Server Side Ad Insertion Live Stream to Social Video Marketing Suite Developer Friendly API 4. IBM Video Cloud - Streaming Video Platform IBM video streaming is a corporate streaming platform that helps content creators to stream live content to massive audiences over an embedded player. The video streaming product is equipped with a real-time analytics tool to monitor each viewer and track the Video streaming performance across devices and geographical areas. Unlike other platforms, IBM video cloud products use multiple CDNs to deliver live content geographically to reach larger audiences. For interactive streaming, the IBM Cloud is integrated with Live polling feature and password protection to increase the reliability of the video streaming product. Highlighted Features of IBM Cloud Video: Webcasting Enterprise CDN Content Management System Analytics & Reporting Single Sign On & Password Protection 5. Kaltura - Video Streaming & Delivery Software Kaltura is another leading provider of video streaming platforms for corporate, events and education live content. The video streaming platform offers video streaming potentiality for town-halls, international conferences, departmental meetings and event streaming of any sizes. Apart from video streaming services, they also offer on-demand video broadcasting and end-to-end solutions for all broadcasting needs. Kaltura uses flexible delivery networks such as eCDN, P2P and dual-delivery to scale the streaming reach right from 1000 to 100,000 viewers. The platform is featured with advanced real-time analytics to track, analyze both engagement and quality of service in one place - analytical dashboard. Highlighted Features of Kaltura: Real-time Analytics Live to VOD Multi-screen Support Robust Security Content Delivery Network 6. Muvi - White label Online Video Platform Being an expected forerunner in the online streaming business sector, Muvi gives a comprehensive streaming framework, live streaming, also audio streaming. Muvi which is universally perceived as a promising video streaming platform provides its clients with HTML5 based video player transfers and considerably smooth streaming content delivery. The top online video platform of yours is built in a customizable way by ‘Muvi’. They make sure you have everything that you’ll need end-to-end that is all controlled in a single platform. Muvi can be your go-to next partner where zero coding is needed to start monetizing your best video streaming services. Highlighted Features of Muvi: Complete white label website Native apps for all screens Transcoding solution Metadata Management Multiple Payment Gateways 7. Flowplayer - Flexible Video Streaming Solution Flowplayer is one of the secure online video platforms that facilitate with a  full-stack solution to niche businesses like publishers, broadcasters, media owners, etc. They work with some of the leading brands worldwide and create a difference in millions of lives every day. Their team comprises people who collectively carry different backgrounds and contribute their share of work from 12+ countries remotely. The Flowplayer is said to be well-known for live broadcasting and provides an advanced player with minimalist design and clarity. Highlighted Features of Flowplayer: Analytical central dashboard Varied monetization solution HTML 5 video player Live streaming Multiple compatibility in devices 8. Dacast - Scalable online video platform Dacast’s online video platform assists you with the content delivery in pristine quality and has the largest top-tier CDNs around the globe. They initially launched their live streaming & hosting platform in the year 2010. In order to offer world-class quality streaming services Dacast makes sure to take your business to the next level resulting in plenty of profitable revenue.  Now you can build professional video workflows with several innovative options like video transcoding, all-device player, real-time stream recording, etc. Highlighted Features of Dacast: White label solution Private video hosting Secure video monetization Creation of new apps with APIs Cost-competitive pricing Wrapping up Choosing the best video streaming platforms to scale and grow your business depends on the kind of options you look into. What’s great about them is, they would be given a deep comparison based on price, reliability, customization, security and other prime features that match your business needs. Before choosing one, a clear video streaming provider comparison is a must to achieve your streaming goals, and analyze what they really mean for the futuristic landscape of your content to outreach millions of audiences. Frequently Asked Questions(FAQ) 1. How to choose the best video streaming solution? When planning to choose the right video streaming solution you can follow some of the best practices for better clarity. You can conduct a competitive benchmark analysis, pick features that are suitable to business hosting requirements, identify disqualifiers of your listed features, decide on pricing after a market survey and have an entire platform that is completely white labeled forever for best ROIs. 2. How to Build a Video Streaming platform? A simple streamlined process of shaping a video streaming platform depends on assessing several factors & after that you can build it accordingly with determined business goals. Some of them are: customization at any length, platform integration flexibility, complete DRM support, stunning monetization models, options to self host with zero coding, etc. 3. What is White-label video streaming? To simply put it, when videos are streamed from youtube will have its logo on the player, where you come to know who the service providers are. Now get to know the video streaming meaning where you can also whitelabel your video content services with self-branding & let people engage with your business to remain associated with you. 4. How much Does it cost to have an online video streaming platform? Every customer brings their own fresh ideas to the table when it comes to building and monetizing their best online video platforms. Every client is invited to implement bespoke solutions that differ according to their needs. Get in contact with our sales and customer service team right away if you need additional estimating inputs for your business. 5. What are the revenue models in online video streaming? As video platform providers, expand your total online streaming business with the most striking top revenue flow models including SVOD or Subscription-based model, AVOD or Advertising On Demand model, TVOD(Transactional) or Pay-Per-View model, Coupons & Promotions, CatchUp TV, and many more to come.

Top 12 Best White Label (VOD) Video On Demand Platform Providers For 2022

Local SEO: How to Rank #1 on Google

Take Your SEO Efforts to a New Level in 2022 In this post, we'll explore an often-overlooked SEO concept: Dwell time. Let’s start with the basics. What is Dwell Time in SEO? The easiest way to explain dwell time is through an example. Let’s say your website is already ranking highly on Google (congratulations!) and users have a tendency to click on it, giving you a good CTR. When they enter your site, they may find that it’s hard to navigate, or that the title tag is clickbait, so the on-page content is absolutely irrelevant to them. In that case, what is a user to do? Most commonly, they’ll just leave your site and return to the search result pages. "Dwell time" refers to just that: It’s the amount of time a user spends on your website, before going back to the SERPs, clicking an outbound link, or closing the tab. If your users spend just a couple of seconds on your site before leaving, they’re signaling to Google that your content isn’t as promising as it seems. So, sooner or later, low dwell time will impact your SERP positioning. Is Dwell Time the Same as Bounce Rate? If you’re working with an SEO team, or you’ve been studying SEO, you may have heard about bounce rates. After reading the definition of dwell time, you may be wondering whether these two concepts are the same. In short, no. There’s a slight but very important difference between and . Dwell Time Bounce Rate A is the percentage of users that leave your site after visiting a single URL. For example, let’s say a blog post on your site has 100 visits. bounce rate Out of these 100 visits, 30 users will click on one of your CTAs and continue navigating your site. The other 70 users will just leave after reading your blog post. In that case, your bounce rate would be 70%. Anything above 50% is considered a high bounce rate. A bounce rate of 50% or less is considered reasonable. And a bounce rate below 20% is probably a miscalculation. The greatest downside of having a high bounce rate is that you’re probably not getting users to where you want them to be. For instance, they visit your blog posts but don’t move to your transactional pages. How to Increase Dwell Time on Your Site Now that we’ve reviewed some key concepts, let’s dive into actionable tips. How can you prevent users from just leaving your site after a few disappointing seconds? Experts suggest: Improving your website’s design. Making your content more scannable. Offering value as soon as possible. Enriching your content with images & videos. Implement Meta Data Writing Best Practices Some users will leave because your meta title and the description promise something that your website doesn’t provide. For example, let’s say you run a SaaS company developing a project management solution. And let’s say you’ve created a landing page targeting the keyword ‘free project management tool’, even though you don’t provide a free plan. In that case, as soon as users access your site, they’ll find that you’re not offering what they’re looking for. Finding a way to stand out in the SERPs without overpromising is key. Apply title tag writing best practices, such as: Knowing your content’s competitive advantages & focusing on them. Make sure you’re formatting your title tags correctly with an SEO plugin or tool Writing with the users’ needs in mind. Saying no to keyword stuffing: Use your keywords strategically. Improve Your Design Never underestimate the value of a good first impression. In some instances, users will 'bounce' because they find your website hard or uncomfortable to navigate. This may especially be the case if the user is on mobile and your site is not responsive. Test your website’s usability, analyze your competitors’ websites, and take concrete measures to elevate your site to your industry’s standards. Make Your Content More Scannable In some cases, users will leave your website quickly because they can’t detect whether it has the answers they need, at first sight. Endless paragraphs with long sentences may seem overwhelming. Content writers and SEO experts often talk about making content “scannable”. Scannable content is content that’s structured in a way that makes it easy for users to understand what it’s about, even if they’re not reading it word-by-word. You can make your content more scannable by: Make your sentences shorter. Use subheadings (H2, H3s, and H4s) to fragment your content by sub-topic. Using a readability checker such as Hemingway. Turning long sentences into lists, whenever possible. Using images & audiovisual content. Give Value as Soon as Possible A great way to increase dwell time is by confirming to users that they made the right decision when they entered your site. How? By making your hero section/blog post introduction as engaging and valuable as possible. Along these lines, there’s a best practice referred to as “the PPT formula”. PPT stands for “Preview, Proof, Transition”. Basically, it suggests that the best way to hook users is by providing them with three key elements, above the fold (before they scroll down): A preview of your content. Proof that your content will do what it promises. A transition to the rest of the article. Additionally, to prevent users from leaving your website before they enjoy your content, don’t include outbound links above the fold. Add Audiovisual Content Video is universally viewed as the most engaging time of digital content. And, according to , users spend 2.6x more time on pages with video content, compared to pages without video content. research by Wistia Adding video content to your site can make your users stick around for longer. Additionally, this type of content could also impact your conversion rates. As a found: 2018 survey by Brightcove 76% of consumers report having purchased a product/service after viewing a video. 62% of Millennials find it important for companies to share product information through video content. Key Takeaways In this post, we took a look at dwell time. Improving your site’s dwell time can have positive consequences for both your SEO and your conversion rate. There isn’t an infallible formula for increasing your dwell time. But reviewing your site’s UX, analyzing your meta title & description from your user’s point of view, and optimizing your content can go a long way.

BRIGHTLOBE

brightlobe.com

1-10 employees

Since 2012

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BRIGHTLOBE

EVERGREEN INDEX #499

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BRIGHTLOBE

brightlobe.com

1-10 employees

Since 2012

COMPANY RANKING

BRIGHTLOBE

EVERGREEN INDEX #499

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