ActiveCampaign

Over 90% of companies are either using or exploring the use of AI. How is your business using AI?

10 AI Marketing Strategies for Startups in 2026

Explore a detailed review of the best SendGrid alternatives. Discover features, pricing, and benefits to choose the ideal solution for your needs!

SendGrid Alternatives in 2024: 5 Leading Tools for Your Email Marketing Needs

techniques and approaches for improving department interoperability, as well as share my experience connecting departments at a European big data startup.

How to Align Departments to Improve Efficiency: Tools, Techniques, and Approaches

A guide to diagnosing (and fixing) two common SaaS marketing issues. Practical positioning and messaging tips.

Does Your SaaS Have a Positioning or Messaging Problem?

How one company learned to deal with Phishing attempts that tried to compromise their cybersecurity system and how they learned to fight back against them.

Biting Back Against Phishers

Today I'm collecting a list of email marketing service providers

#Together4Victory: List of Email Marketing Tools

After defining what the RFM analysis is standing for, and how you can apply it to your Customer Base, I want to show you how to apply it on Shopify orders data.

How To Segment Shopify Customer Base with Google Sheets and Google Data Studio

I’ve decided to gather the best WordPress survey plugins in one place to discover their main features, possibilities, pros, and cons.

11 Best WordPress Survey Plugins

Building a subscriber base and keeping them interested is the foundation to email newsletter success. Here are 4 mantras to build a loyal subscriber base.

4 Ways to Get More Authentic Email Newsletter Subscribers

Tech Companies need to Build a Solid Marketing Plan that will make them stand out and increase their number of conversions.

Sustainable Marketing for Tech Companies: The 4 Pillars of a Successful Marketing Campaign

What does marketing automation mean? Are activities planned triggered on user-generated events. Simple and clear. 

How to Generate Sales from Inactive Customers and Boost E-commerce

The tech pace has never been this fast, yet it will never be this slow. This is what is going on today: the COVID-19 pandemic is creating havoc in almost every industry. Businesses are moving towards digitization and preparing themselves for adopting new ways of operating and serving customers once they reach a safe situation.

Business Process Automation Is Key to the Success of the Future Workforce

Chances are, you need better strategy, not more tools. Marketing Automation (MA) historically has been perceived as a magic solution for most businesses' growth problems. Many business and marketing “experts” are obsessed with automation, preventing them from strategically thinking about their customers and instead relying on tools to automate as much as they can without a clear or realistic goal in mind.

Marketing Automation for Non-Technical Professionals [The No-Nonsense Guide]

As Startups, we have a habit of moving fast. But in our haste, did we pick the right tools for the job? 

The Founders Survey Winners Are: Gmail, Mailchimp, Slack, Trello, Hubspot, Zoom and Custom Code

The Definitive 227 Item Quality Assurance Checklist to Test Before Launching New Software

This morning I was browsing Reddit when I stumbled upon a post in /r/cscareerquestions titled <a href="https://www.reddit.com/r/cscareerquestions/comments/aaqu07/is_there_a_guide_on_how_to_move_on_from_your/">Is there a guide on how to move on from your first job?</a> At first this seemed like a strange request, why do you need an entire guide around how to do this? Then I started thinking a bit more and remembering what it was like when I first entered into the industry and I realized it probably would have been incredibly helpful had a guide existed (or if I read through one), since a lot of the questions the person asked made perfect sense. I wanted to take the chance today to respond to the questions they&nbsp;asked.

The Definitive Guide For Leaving Your First Software Engineering Job

I have been on Facebook since Thursday, September 28th, 2006 at 8:36 PM CDT, I know this because Facebook has kept track of that for all of these years. In the 12 years I have been on the platform I have reacted to 8,283 posts, removed 474 friends, responded to 668 events (most of which are Maybe), and have imported 664 contacts from my phone into the network. I knew Facebook kept track of things, and I’m honestly not surprised by how much information they keep track of. In total my information dump I received from Facebook was 2.26gb which also included all of my photos and videos in medium quality (of which accounted for 1.78gb). I’m also not against a company collecting information in this manner so long as they aren’t reckless with&nbsp;it.

There ain’t no such thing as a free service, and why I’m giving up Facebook in 2019.

There are a plethora of email marketing tools out there, each has a strong suit and should be used for a particular type of campaign. While Aweber, ConstantContact, GetResponse, MailChimp, ActiveCampaign are some of the best tools to build AutoResponder based relationship building email marketing campaigns. In this article, we will review, 3 of the best bulk mailing solution services for startups &amp; small business.

Top 3 Best Bulk Mailing Services for Email Blast Marketing Campaigns

I have been reading Peter Thiel’s book, <a href="https://amzn.to/2UTlaRZ">Zero To One, Notes on Startups, Or How to Build the Future</a>. One of the most recent chapters I was reading about discussed the topic of definite and indefinite optimism (with pessimism thrown in as well, but that’s not incredibly important now). I found myself coming to the conclusion that indefinite optimism is to be avoided while definite optimism is what we should strive for in everything we do. I wanted to take some time this morning to reflect on why I feel this&nbsp;way.

Why I’m Definitely Pessimistic On Indefinite Optimists

I was walking to Chipotle with my girlfriend yesterday when she mentioned that one of the questions on her final exam wanted her to model a map in a video game. As I’ve been playing Red Dead Redemption 2 for the last month this didn’t sound like a difficult question to grasp, however as a non-gamer Jessica said it took her more time trying to understand the concept than actually answering the question. The professor used Risk and Settlers Of Catan as examples, both of which are games she has never played. Ultimately Jessica answered the question using Sims as an example since you are able to move around the neighborhoods in a way similar to a&nbsp;map.

The Tech Industry Is Broken and It’s Our Fault.

When I first encountered story pointing it was at a digital agency. In preparation for my first planning poker session I read about what it was along with how to derive time from points. The stories we were pointing that day were combined into the frontend mobile work and the backend server-side work. For this I pointed things an eight as it was easy to implement on the frontend while our backend engineer was assigning most around twenty-one. We agreed to disagree that day and no longer pointed for the remainder of the project, we still delivered on-time and everyone was&nbsp;happy.

Why I value story pointing and how you can get more value out of imaginary numbers.

Most companies I have worked for were agile in the sense that we used JIRA, stories were pointed, and we planned in two week increments. Most of the time the code we wrote was kept on a shelf for several months before it released to our customers which isn’t incredibly ideal. At <a href="https://www.activecampaign.com/">ActiveCampaign</a> I’ve had the joy of releasing software every two weeks. Whether the release contains simple UI refreshes or is a major feature one thing is consistent, every two weeks we&nbsp;ship.

Early and Often — How To Release Software

In most traditional programming languages code reuse typically comes in the form of inheritance. I’ve been on many projects where the innocent BaseThingy quickly turns into DoesEveryThingy in just a few short months because unfortunately inheritance wasn’t meant for code reuse in ways we often hope for. You see, well designed systems are often constructed from smaller objects that do one thing well and leave everything else to others. The problem is sometimes we have classes that require management of other smaller objects, we can call these classes Controllers as their job is to control other classes. It can be tempting to create a BaseController which will handle things like thread pool management, instantiating different views, injecting models, etc. The downside to this approach comes when you have a lot of child controllers relying on the base implementation except they need to manage the thread pool slightly differently or maybe you want to inject the models using a different approach, or maybe you only need one part of the base class and nothing more. There has to be a better way, this is where the idea of <a href="https://robots.thoughtbot.com/reusable-oo-composition-vs-inheritance">composition over inheritance</a> comes into&nbsp;play.

Why You Should Use Class Delegation In Kotlin

Browsing through latest business reports and global overviews, we consistently see:

What’s wrong with existing marketing automation services?

ActiveCampaign’s category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers

ACTIVECAMPAIGN

activecampaign.com

1000 emps

Since 2003

Worth 3B

ActiveCampaign's stories on HackerNoon

10 AI Marketing Strategies for Startups in 2026

SendGrid Alternatives in 2024: 5 Leading Tools for Your Email Marketing Needs

How to Align Departments to Improve Efficiency: Tools, Techniques, and Approaches

Does Your SaaS Have a Positioning or Messaging Problem?

Biting Back Against Phishers

#Together4Victory: List of Email Marketing Tools

How To Segment Shopify Customer Base with Google Sheets and Google Data Studio

11 Best WordPress Survey Plugins

4 Ways to Get More Authentic Email Newsletter Subscribers

Sustainable Marketing for Tech Companies: The 4 Pillars of a Successful Marketing Campaign

How to Generate Sales from Inactive Customers and Boost E-commerce

Business Process Automation Is Key to the Success of the Future Workforce

Marketing Automation for Non-Technical Professionals [The No-Nonsense Guide]

The Founders Survey Winners Are: Gmail, Mailchimp, Slack, Trello, Hubspot, Zoom and Custom Code

The Definitive 227 Item Quality Assurance Checklist to Test Before Launching New Software

The Definitive Guide For Leaving Your First Software Engineering Job

There ain’t no such thing as a free service, and why I’m giving up Facebook in 2019.

Top 3 Best Bulk Mailing Services for Email Blast Marketing Campaigns

Why I’m Definitely Pessimistic On Indefinite Optimists

The Tech Industry Is Broken and It’s Our Fault.

Why I value story pointing and how you can get more value out of imaginary numbers.

Early and Often — How To Release Software

Why You Should Use Class Delegation In Kotlin

What’s wrong with existing marketing automation services?

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