6sense, a revenue AI platform that seeks to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, held its fifth annual Breakthrough customer conference in Frisco, Texas from Oct. 16 through Oct. 19. The event brought ...

6sense Breakthrough Recap: B2B Orgs Increase Pipeline To Revenue Creation By Prioritizing Automation, Communication & Alignment

Goldman Sachs (NYSE:GS) recognized CEO of 6sense, Jason Zintak, as one of the Most Exceptional Entrepreneurs of 2023 at its Builders and Innovators Summit in Healdsburg, California.

6sense CEO, Jason Zintak, Honored by Goldman Sachs for Entrepreneurship

B2B organizations create, manage and convert pipeline to revenue, concluded its fifth annual Breakthrough customer conference this week in Frisco, Texas bringing together more than a thousand sales and marketing leaders.

Fifth Annual 6sense Breakthrough Customer Event Showcases Revenue Impact of AI

SAN FRANCISCO, October 19, 2023--6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, concluded its fifth annual Breakthrough customer conference this week in Frisco,

NEW YORK, Oct. 13, 2023 /PRNewswire-PRWeb/ -- Pavilion, the leading global community for revenue executives, CEOs, and founders in the B2B software space, in partnership with G2, is proud to announce the winners of their new esteemed industry recognition ...

Pavilion & G2 announce winners at the inaugural GTM Awards

Workato, the leading AI-powered enterprise integration and automation platform, today announced the launch of the new Generative AI and Business Operations course, part of the company's Automation Institute.

Workato Launches New Generative AI and Business Operations Course, Further Democratizing the Use of AI and Automation

San Francisco-based predictive intelligence firm 6sense has promoted Latané Conant to the role of Chief Revenue Officer, leading the company's go-to-market strategy. 6sense taps AI, machine learning and behavioral data to help B2B organizations predict the customers most likely to buy,

6sense Promotes for Chief Revenue Officer Role

ABM platform powered by revenue AI, promoted Latané Conant from Chief Market Officer (CMO) to Chief Revenue Officer (CRO). As CRO, she

6sense Names Latané Conant As Chief Revenue Officer

6sense

How to Find the “Routes” of All-Pairs Shortest Paths With the Floyd-Warshall Algorithm in C#

Cómo encontrar las “rutas” de los caminos más cortos de todos los pares con el algoritmo Floyd-Warshall en C#

Nola aurkitu bikote guztietako bide laburrenen "ibilbideak" Floyd-Warshall algoritmoarekin C#-n

چگونه با الگوریتم فلوید-وارشال در سی شارپ «مسیرها» کوتاه‌ترین مسیرهای تمام جفت را پیدا کنیم

כיצד למצוא את ה"מסלולים" של כל הזוגות הקצרים ביותר עם אלגוריתם פלויד-ורשל ב-C#

C# でフロイド・ワーシャル アルゴリズムを使用して全ペア最短経路の「ルート」を見つける方法

C# тилинде Флойд-Уоршалл алгоритми менен бардык жуптардын эң кыска жолдорунун "маршруттарын" кантип тапса болот

ວິທີການຊອກຫາ "ເສັ້ນທາງ" ຂອງທຸກຄູ່ເສັ້ນທາງທີ່ສັ້ນທີ່ສຸດດ້ວຍ Floyd-Warshall Algorithm ໃນ C#

Jak znaleźć „trasy” najkrótszych ścieżek dla wszystkich par za pomocą algorytmu Floyda-Warshalla w języku C#

Mawaniro e "Nzira" dzeVese-Pairi Pfupi Nzira Neiyo Floyd-Warshall Algorithm muC#.

C#'da Floyd-Warshall Algoritması ile Tüm Çiftlerin En Kısa Yollarının "Rotaları" Nasıl Bulunur

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Cách tìm "Tuyến đường" của tất cả các đường dẫn ngắn nhất của cặp với thuật toán Floyd-Warshall trong C#

Graphic design is a constantly evolving field that requires staying up-to-date with the latest trends and styles. In today's world, graphic design plays a critical role in marketing, branding, and communication. From websites and brochures to advertisements and logos, graphic design helps businesses to convey their messages effectively and stand out from the competition. As we step further into 2023, it's essential to know what new trends are emerging in the graphic design world. In this article, we'll take a deeper dive into the seven graphic design trends that are set to dominate in 2023. From minimalism and bold typography to comic book-inspired designs and neo-surrealism, these trends will shape the future of visual design and inspire creativity in graphic designers. 1. Minimalism Minimalism has been a popular trend in graphic design for several years now, and it's not going away anytime soon. Minimalistic designs are characterized by clean lines, simple shapes, and neutral colors. By focusing on the essentials and removing clutter, minimalistic designs can effectively convey a message without overwhelming the viewer. In 2023, minimalism will continue to be a popular choice for branding, web design, and packaging. One of the main advantages of minimalism is its ability to create a sense of sophistication and elegance. Minimalistic designs often look more professional and refined than designs that are cluttered or overly complicated. This is why minimalism is a popular choice for businesses that want to convey a sense of professionalism and reliability. Another advantage of minimalism is its versatility. Minimalistic designs can be adapted to different contexts and situations, making them a flexible and effective choice for a wide range of design projects. Whether you're designing a logo, website, or advertisement, minimalism can provide a solid foundation for your design and help you to create a consistent visual identity. 2. Bold Typography Bold typography is another trend that's gaining traction in 2023. With the rise of digital media, typography has become an essential tool for graphic designers to convey messages and create a unique . Bold typography helps to grab the viewer's attention and add impact to designs. Whether used in headings, titles, or call-to-actions, bold typography is an effective way to make a statement in 2023. visual identity Bold typography is particularly effective in digital media, where it can help to grab the viewer's attention and create a sense of impact. For example, bold typography can be used in headings, titles, and call-to-actions to make a strong impression and encourage the viewer to take action. Bold typography is also a great way to add personality and character to your designs. By choosing a unique and eye-catching font, you can create a memorable and distinctive visual identity that sets you apart from your competition. Whether you're working on a branding project or creating a website, bold typography can help you to create a strong and impactful design. 3. 3D and Abstract Design Elements 3D and abstract design elements are gaining popularity in 2023 as graphic designers seek new ways to make their designs stand out. By incorporating and abstract shapes, graphic designers can add depth, dimension, and movement to their designs. These elements can help to create a unique visual identity and add interest to designs that might otherwise be considered plain. 3D elements 3D and abstract design elements are particularly effective in digital media, where they can help to create a sense of depth and movement. For example, 3D elements can be used in animations and interactive designs to create a more engaging and dynamic experience for the viewer. Abstract shapes and patterns can also be used to add visual interest and break up monotony in designs. Whether used as background patterns or incorporated into illustrations and graphics, abstract shapes can provide a unique and eye-catching element to designs. One of the advantages of 3D and abstract design elements is that they can help to convey complex ideas in a simple and visually appealing way. For example, abstract illustrations can be used to represent complex data sets or scientific concepts in an easy-to-understand manner. 4. Comic Book Inspired Designs Comic book-inspired designs have been growing in popularity in recent years and are set to continue in 2023. This trend is characterized by bold lines, bright colors, and action-packed illustrations that draw inspiration from the world of comic books. By incorporating comic book-inspired elements into their designs, graphic designers can add a fun and playful touch that appeals to a wide range of audiences. Comic book-inspired designs can be used in a variety of contexts, from branding and packaging to advertisements and websites. They can also be adapted to different industries, making them a versatile choice for graphic designers. For example, a comic book-inspired design could be used to promote a new video game or comic book series, while still maintaining a professional and sophisticated look. The use of comic book characters in designs is an advantage as it often leads to eye-catching and memorable designs. Bright colors and bold illustrations capture the viewer's attention and leave a lasting impression. 5. Hand-Drawn Illustrations This trend is characterized by a more personal and authentic feel that is achieved through hand-drawn illustrations and elements. By incorporating hand-drawn elements into their designs, graphic designers can add a human touch and personalize their designs in a way that is difficult to achieve with digital tools. Hand-drawn illustrations can be used in a variety of design projects, and can also be used to create illustrations for children's books, greeting cards, and other projects that require a more playful and whimsical touch. One of the advantages of is that they can help to build a connection with the audience. Hand-drawn illustrations have a more personal and authentic feel than digital illustrations, making them a great choice for projects that aim to build a relationship with the audience. hand-drawn illustrations 6. Gradients and Color Blending Gradients and color blending is a trend characterized by the use of gradual transitions between colors and the blending of multiple colors to create a unique and eye-catching visual effect. Gradients and color blending can add depth and dimension to designs, making them stand out and grab the viewer's attention. One of the advantages of gradients and color blending is that they can help to create a sense of movement and energy in designs. By incorporating these elements, graphic designers can create designs that are visually dynamic and engaging. 7. Neo-Surrealism in Design Neo-surrealism is offering graphic designers a new way to express their creativity and create visually impactful designs. This trend is characterized by the use of dream-like elements, surreal imagery, and unexpected combinations of elements. By incorporating neo-surrealist elements into their designs, graphic designers can create designs that are both captivating and thought-provoking. Neo-surrealism can be used in editorial and fine art projects to create designs that are both beautiful and thought-provoking. One of the advantages of neo-surrealism in design is that it can help to break away from traditional design conventions and explore new and innovative design solutions. By incorporating surreal elements and unexpected combinations of elements, graphic designers can create designs that are truly unique and memorable. Conclusion In conclusion, the trends in graphic design for 2023 are diverse and reflect the continued evolution of the industry. From minimalism and bold typography to 3D and abstract design elements, comic book-inspired designs, hand-drawn illustrations, gradients and color blending, and neo-surrealism, these trends offer graphic designers a variety of tools and techniques to create visually impactful designs that stand out from the crowd. As the graphic design industry continues to evolve, it's important for designers to stay up-to-date with the latest trends and developments. By incorporating these trends into their designs, graphic designers can create visually impactful and memorable designs that meet the needs of their clients and the demands of the marketplace.

2023 Graphic Design Trends: A Look into the Future of Visual Design

It's lowering barriers needed to compete asymmetrically against better funded competition. If you're not already using AI to power your marketing efforts, you're falling behind. Here are the 7 AI marketing categories I'll be discussing that may benefit your B2B: It's no secret that artificial intelligence (AI) is revolutionizing the SME and B2B marketing landscape. From content creation to email marketing, AI is changing the way businesses market their products and services. Video Marketing AI Content Writing AI Social Media AI Buyer Persona AI Email Marketing AI Competitor Analysis AI Advertising AI “Be sure that you're targeting early wins first so that you can quickly gain momentum, motivation and organizational buy-in.” Sound interesting? Then let’s get started! Video Marketing AI and with video marketing AI, it's easier than ever to create high-quality videos that capture your audience's attention. Video marketing AI software like , n, or makes it easy to create professional-looking videos without any prior video editing experience. Just select a template, add your logo and text, and let the software do the rest. Once the video marketing AI software has made the first draft, just jump into the editor to change text, stock video, or transition effects. If you're not using video to market your business, you're missing out. Video is now one of the most effective marketing tools available, Splasheo Wave Animatro Lumen5 You can easily create blog summary videos, advertising assets, listicles, and social media content, or enhance a company video podcast or live stream in a matter of minutes or hours. There's no need to hire a costly video production company—you can create stunning videos in-house with ease. Save that money for retargeting your website visitors to buy that product or request a quote! Content Writing AI I tried Jasper on this article and was pleased with my starting point. Webpages, blogs, case studies, social media posting, video scripts for that neat AI software you're about to try... but creating quality content can be time-consuming and expensive. That's where content writing AI comes in. Content writing AI software like , I, r or allows businesses to quickly and easily create quality content at scale. Businesses need to produce a lot of content to stay competitive. Quill Persado, RAD A Jaspe Anyword These content writing AIs use algorithms to analyze your topic and then generate a completely original article or webpage copy in minutes. I tried Jasper on this article and was pleased with my starting point. So long as you know who your target audience is and the tone for your brand, the content description or content brief you provide will come to life in a matter of moments. Natural Language Processing It's not just long-form content or blogs you can generate with these AI writers; you can produce ad copy, social media text, captions, or even video script drafts that do much of the initial heavy lifting. Now there's no need to spend hours writing articles completely by hand—let the software do the work so your team can do the human stuff. Social Media AI —especially if you're posting on multiple platforms. Social media is a powerful marketing outreach and awareness tool, but crafting engaging social media posts can be challenging Social media writing AI software like Emplifi.io and our content writing AIs mentioned earlier can help take the guesswork out of creating social media, optimal timing, and scheduling it by automatically generating posts that are optimized for each platform, while still based on your target customer audience. Social media AIs make it easy to schedule and publish your posts at the best times so you can free up your team's time for the more important tasks AIs can't do. Before spending on social AIs, consider where the bulk of your online leads and customers have historically come from. If your analytics show that social media channels currently drive more than 13-15% of your marketing qualified leads (MQL), an investment or trialing of a social AI should be on your shortlist as a potential low-hanging fruit opportunity. Segmentation and Buyer Persona AI Unfortunately, doing research well using a combination of tools for surveys, interviewing and publicly available information is not convenient, nor is it easy for every marketing professional to do. Developing buyer personas for your business is a critical marketing activity that influences not just marketing, but your sales team and the effectiveness of your customer service & retention. Executive leadership knows it's essential to understand who the best kinds of customers are and what their pain points and aspirations may be. But doing this effectively is highly nuanced. Yet it needs to be the core of every marketing strategy your business does. The good news is that I have a few AIs that can jumpstart the work if it's not done yet, or further enhance the definition and quality of established buyer personas your sales and marketing teams share. I'll explain briefly the way AI does this for those who are curious like me. AI uses found from social media platforms, job descriptions, and publicly available user-generated content (USG) from review sites of various kinds as a starting point, along with whatever inputs you initially provided. or can gauge and digest this data to uncover details about your target audience you didn't know exist so that you can execute strong marketing persona intel. Big Data Linkfluence, Pulsar Platform NewtonX In a similar vein but for B2B teams targeting business accounts software like can help your sales team identify and prioritize target accounts, get buying team specifics, optimize for timely engagements with those accounts along with keeping it relevant and adding value without being pushy, all while keeping the ball rolling until prospects are sale-ready. 6sense.com Email Marketing AI When leads unsubscribe, you lose that digital doorway that leads directly to their attention. And if you don’t know your audience well enough? When leads unsubscribe, you lose that digital doorway that leads directly to their attention. And with the volume of email spam, we’re all getting today, the stakes have never been higher with crafting the right emails at the right time. Email remains one of the most effective marketing channels available, but manually crafting individual emails can be time-consuming and tedious. Email marketing AI software like or makes it easy to create personalized emails at scale. These SaaS machine learning algorithms analyze customer data and then generate custom emails that are designed to convert. Plus, real-time reporting capabilities allow you to track the performance of your email campaigns so you can optimize results over a period of time. AdRoll Hubspot Regardless of the specific email software, almost all email marketing SaaS’ these days have varying levels of machine learning or AI built-in because it has quickly become the standard. But don't forget our content writing AIs mentioned earlier because they too can draft emails! Either way, now you know you can take the guesswork out of effective email marketing campaigns and focus more on what matters most—growing your business. Competitor Analysis AI budgeting for a CI program comes down to how similar your product or service is to your competition, and how profitable the margins are with the product. Similarly to the way sales persona AI works, competitor analysis AI takes the big data found from job sites, reviews, and social media posts and then synthesizes the unstructured data into an API that can meaningfully structure the information into competitor intelligence (CI). I'm a fan of because of their but there are other highly regarded options at varying price points like and , to name a few. Crayon blog Deeperinsights.com Klue.com My recommendation for budgeting for a CI program comes down to how similar your product or service is to your competition, and how profitable the margins are with the product. For instance, if you sell a product or service that's nearly identical to your competitor and the margins make it quite profitable, explore the CI options to defend against loss of market share or simply grow your share of the addressable market. And if you believe you’re on the other end of the spectrum, differentiation strategies via regular content creation and awareness campaigns should be prioritized, instead. Digital Advertising AI We already considered Ads and other major advertising platforms AI applications today. Creating a lookalike audience based on customer lists or similar interests meets the criteria and standards. Even being able to anonymously retarget your audience after they visit your website is AI. What isn't standard is creating display ads, video ads, and search ads that get results. Google When applying a growth marketing perspective, we can just apply our AI content and copywriter to write scripts that can be copied and pasted into an AI video maker or formatted into design software like Canva's templates. But will be up for the job for most ad copy needs. Just feed it into Lumen5 or another video SaaS, and do those final tweaks, and your set! Rad AI, Persado, Jasper or Anyword Closing Advice “Be sure that you're targeting early wins first so that you can quickly gain momentum, motivation and organizational buy-in.” Everyone's going to have a unique starting point for integrating marketing AI into their business or job. So start with what's most time-consuming, expensive, or what is a glaringly obvious deficiency for your business right now. Some may want to trim back their reliance on advertising agencies, and for others, video marketing could be almost nonexistent or take up a massive amount of marketing budget by outsourcing. Whatever it is, be sure that you're targeting early wins first so that you can quickly gain the momentum, motivation, and organizational buy-in needed to make your marketing AI transformation a success.

18 AI Marketing Softwares Your B2B Needs to Try Today

This week in The HackerNoon Blogging Fellowship, we discussed what we find most difficult about the writing process, as well as methods and tools we use to overcome those struggles. This thread by Limarc, Amy Shah, Linh, David, Tirtha, Marc Magrini, Blake Cram, Adrian Morales, Lorf and Amy Eastland occurred in HackerNoon's official #fellowship-central channel, and has been edited for readability. Slogging Limarc Sep 1, 2021, 4:06 PM What is the hardest thing about the writing process for you and how do you get over it? Amy Shah Sep 1, 2021, 5:05 PM I find writing in a journal regularly helpful in creating a writing habit.  Daily writing is sometimes hard for me so I decided to start writing in a Five Minute Journal ( ). When I wrote in the Five Minute Journal format, I started wanting to write for longer time periods. Even if I did not have time to write for more than 5 minutes, it felt good to accomplish a small journal entry in the Five Minute Journal that day. http://intelligentchange.com Limarc Sep 1, 2021, 5:16 PM I totally agree. I used to write a journal but “got too busy” I want to get back to it. Do you have a mobile app you recommend? I’ve been using a notepad app but I guess it isn’t good enough because I even stopped writing my 5 minute daily journals Limarc Sep 1, 2021, 5:17 PM For me, the hardest thing of the process was actually self-promotion and learning how and where to do that. Social media is obviously one place to do it but starting from scratch is long and hard (but as writers we gotta hustle). Forums and Facebook Groups type places have also been quite successful for me in the past as well. Amy Shah Sep 1, 2021, 5:40 PM The Pandemic led me to find the Five Minute Journal. I will stay I have a lot more time to do this journaling because of the Pandemic. Limarc Sep 1, 2021, 5:45 PM I think I’ll get one! It looks manageable for sure even with a busy schedule. Linh Sep 2, 2021, 8:17 PM Probably keeping myself accountable. If I set my mind to it I can work on a story in less than 1 hour. It’s the getting started that’s hard and not the finishing for me. To combat that, I just lower my own barrier to entry of what is “worth-writing” and what’s not. Anything can be worth documenting. Impressionism for example was an art genre that stemmed from artists be tired of the Renaissance era’s, for lack of better words, “perfectionism”. And it then proceeded to produce some of the best artists of all time, like Claude Monet. So I write write write. 💯 4 David Sep 2, 2021, 8:19 PM 😁 1 :fireball: 1 Tirtha Sep 3, 2021, 4:06 AM Sometimes being clueless about what's worth writing & sharing gets me frozen. Understanding what people want to know & wish to read is a challenge for me. Till now, the only thing that's helped is to keep the chaotic flow of words coming in, ... out of that (kind of brute force mechanism), an idea pops out. "Hmm, okay I got my notepad open...but what do I write about" - type type type backspace backspace type Marc Magrini Sep 3, 2021, 4:58 AM For me, the hardest part of the writing process can be finding the right words. I always want to be careful about repeating what I say, and about how well others are able to read my writing in general. I usually end up trying to perfect what I write in one sentence before moving to the next, which sometimes makes my writing take longer than it could otherwise. Even so, it's better for writing to be refined rather than rushed. Blake Cram Sep 3, 2021, 5:35 AM I typically get tripped up by the editing process. I think it's difficult to have the discipline to cut out sentences/ideas that you personally enjoy, that ultimately detract or distract from the idea you are trying to share. It's not fun to "destroy" some potentially good ideas, but it's crucial for the cohesion and clarity of writing. What helps me is to take sentences/ideas that I really like, yet don't make the cut, and copy them to a side "dump" document. A little maniacal yes, but I've found those ideas can sometimes be used later, or can spark a new idea that fits better. I get really attached to my writing, so this practice helps me ease the pains of editing, while giving me space for new or improved ideas. 🔥 1 👍 1 Linh Sep 3, 2021, 5:37 AM that’s exactly what David does. I’m a trasher- things go into ether, but David keeps all of his cuts Adrian Morales Sep 3, 2021, 11:23 AM I would say that the hardest part for me is making sure that everything will flow nicely. I’m a natural scatter-brain and it’s often reflected in my writing and speaking. Oftentimes my first draft looks like I fired a shotgun filled with words and opinions at the screen just because there’s so much I want to say. Creating outlines, taking notes as thoughts go in and out, and making A LOT of drafts has helped me ensure that I have a piece that flows well. 🙏 1 Lorf Sep 4, 2021, 11:39 PM The hardest thing about writing for me is actually sitting down and doing it. I love writing, and once I am in a groove it comes easy, but getting myself to sit down and dedicate time is a whole process. Another thing I find difficult is revising- once I write something, I usually can't bare to read it more than twice or then I get sick of myself. 💚 1 Amy Eastland Sep 6, 2021, 2:27 PM For me, the hardest part of the writing process is either getting started and getting those initial words down, or keeping a solid structure that makes sense. The beginning and the end is always the hardest for me. The middle is super easy! :fireball: 2

On Writing: Hardships We Face and How to Overcome Them

Meaningful relationships are high maintenance, but always worth the investment of efforts and time. As a brand, it is crucial to build relationships with your consumers and also solidify them by exploiting the psychological vulnerabilities of the human mind. Humans are a union of thoughts and emotions, and if you are able to hijack the consumer psyche, you win. A consumer’s mind functions by constantly evaluating the pros and cons offered by the variety of products and services available to them. Even the slightest bit of a problem can turn them off to some other product. To make sure your consumers choose you, you must evade any reluctance when it comes to the following questions: What’s in it for me? Is my money/time investment worth it? A valuable answer is the one that offers results which mark a distinction for your brand and also provide them with a product or service which makes a difference for them. It can be a little tricky to identify ways to attract consumers and therefore, we have woven a list of hacks which will not only simplify your process of finding and retaining consumers, but also make it easier for them to decide on your offer. Hack #1: Up your level, Personalise. Personalisation works like a direct appeal and lets them know that you care about them, understand them, and that your products and services are designed especially for them. Make use of emails to welcome your consumers, check up on them or redirect to new or existing content which can be valuable for them. Always make sure to revert to the mails and direct messages you receive. Modify your packaging by using personalised insertions such as a handwritten note or even a tag with their name on it. Go a step forward in this process delight your consumers by adding a surprise gift to their package along with the ordered product. If your business is service-based, you can always opt for an additional feature such as a freebie resource. In order to achieve success, you must work on building a robust mechanism that aims at delivering utmost satisfaction to your consumers. You must build a brand with the genuine intention of giving consumers a good time and something which lingers in their memories. Befriend them and be accessible. Work on a Brand Voice which is friendly, welcoming and entertaining to keep them hooked. Listen to them, allow feedback, take criticism and build from it. Your goal is to build an emotional attachment between your offer and its users. Prioritise user experiences and success will follow. Hack #2: Give Value, Get Emails! You can wait for people to contact you, or you can be smart. Your choice. Your offer is not a mere product or service, but a solution for your consumers. Now, think of solving problems in a manner which appeals to their emotions. Invest time in understanding and defining the motivations of your consumers. This will enable you to read in between lines and decode the unsaid. Your solution does not always have to be in your shop. Sometimes, it is good to sneak a freebie in for your consumers. This is you offering them a valuable resource in exchange for their email address. This works like a sign up reward, such as a free ebook, printable planner or even a short duration email course. Hack #3: Convert more with Decoy Pricing Mechanism Start by offering choices to your consumers and then create a distinction amongst similar items by introducing decoy pricing. What you should aim is to build a cognitive bias and maximise their intent of purchase. While reviewing this laptop, we found that this is a perfect example of Decoy pricing. It makes the $1,999 model look like a steal deal. For just $200 extra, you get twice the storage. By doing this, you are creating an implicit difference between the two, forcing users to think that the product with half the features may not be worth it and more value is being offered at a reasonable price. A similar mechanism can be offering related items and combos to your consumers at a discounted price before the checkout phase. Hack #4: Use Strategy in Product Organization Think of your shopping page as a piece of architecture. Now, list the features of that particular piece and rank them on the basis of what makes people the most interested by each. The top two points will be similar to: The most alluring or attractive section. The most talked about section. People prefer what catches the eye or word of mouth. That’s exactly how you need to organize the structure of your online shopping page - in alignment with their preference. A high rated or most reviewed product is an assurance for potential buyers. Social Proof is a solid way of building trust. By looking through the unbiased reviews of real-life consumers, they begin to build their trust, believing that a lot of people cannot be wrong. Work on building all of your products equally, but mark a distinction based on high preference of people to bring in others too. Hack #5: Serve their Ego using Exclusive Deals Delight and conversion are interlinked. Exclusive insider perks such as memberships, Invite-only events, Email-only special discounts not only serve their ego, but also make them feel lucky and special - the feeling of being let in on a secret deal. Reward their loyalty, it makes people feel special. You can also offer occasional promotions to your list such as holiday discounts and birthday coupons. People buy products from brands associated with their past with experiences. Build a memorable brand and message, and pay attention to details. Commit to quality, it produces an infinite cycle of trust. In order to make reward programs work and bring users back, ditch clickbait offers and focus on quality deals. Your exclusive offers must be good enough and encourage them to take action. Hack #6: Induce Fear Using Time-Bound Deals Fear of missing out is real. People fear missing out on deals. Moreover, there is a sense of defeat linked with things others have and they missed. As a brand, this fear can be used to bring in more consumers through time bound offers and deals. Nobody likes being left behind. Limited duration offers create a sense of urgency in the human brain and make them rethink their choices. Not only this, a deal such as a discount available for a couple of days or hours puts them in a dilemma whether this may not be offered again and if they should take the risk of not buying it instantly. Brands can leverage this fear and work on offers linked with this. Apart from discounts, you may also offer an extremely valuable product or service free along with a product at a regular price for a limited duration. Another option is a one-time offer which will never be back in stock. Implement such strategies in your offer and take advantage of the human triggers. Hack #7: Remarket your Offer Don’t work your way up a straight path, but a cyclic one instead. Modify your plan, you are not looking for a single time hit but a repeat. Build a pattern and involve your consumer base into it. Aim for a never-ending cycle. You can make use of your email list by: - Asking recent buyers for their unbiased reviews or conducting surveys. Not only does this make them feel their opinion is valued by the brand, but also builds credibility online, luring in potential consumers which may be scrolling through your products. - Informing interested consumers about restocked items they were looking for. By doing this, you can redirect them to your website and also remind potential consumers about products they may have forgotten about. - Sending suggestions to your prospects and buyers by listing similar items to the ones they had either bought earlier or were interested in. For instance, sending in suggestions of skincare products to people who had recently bought face wash. - Reminding them about products they showed interest in or had added to their cart but did not complete the process any further. You may also add a limited time checkout discount for abandoned cart users, this can help in increasing the chances of them returning. - Creating to effectively re-market their previously viewed products/services on Facebook & Google. paid marketing campaigns Remember to implement these with utmost care. Your aim is not manipulation of consumer emotions, but bridging the gap between them and what they need, that is, your offer.

7 Psychological Hacks to Impress Your Customers (& Boost Sales)

Unsupervised Investments (I): A Guide to AI Investors

Hey Hackers!I-Sense has been nominated in HackerNoon's Startups of The Year 2024 awards in Casablanca, Morocco under the AI category. Please vote for us here: https://hackernoon.com/startups/asia/asia-casablanca-morocco?stup=66f316a96ea4677e23d820de&embedable=true Read more about us below to understand why we deserve your vote. Can you tell us about the journey of your startup? What inspired you to go into AI, and what were some of the initial challenges you faced? The journey of I-Sense began with a passion for harnessing AI to solve real-world industrial challenges. We saw how downtime and unpredictable maintenance costs were issues for industries relying on complex machinery. With backgrounds in AI and engineering, we decided to create predictive maintenance solutions that could transform how industries manage their operations, anticipating issues before they become problems. One of our first challenges was building a robust AI model that could adapt across different machines and industries. Establishing trust with early clients was another hurdle, as predictive maintenance was still emerging. At I-Sense, we empower industries with AI-driven predictive maintenance, enabling smarter, cost-efficient, and reliable operations. Our Maintenance 5.0 solutions leverage machine learning to foresee potential equipment failures, reduce downtime, and optimize performance across industrial setups. How has your Startup differentiated itself from other AI solutions in the market? I-Sense stands out in the AI market through its focus on adaptive predictive maintenance. Unlike many one-size-fits-all solutions, I-Sense customizes its AI models to align with the unique machinery and operational needs of each client, maximizing efficiency and reducing downtime in a targeted way. Our platform’s flexibility allows it to integrate across various industrial sectors and machinery types, making it accessible and highly valuable for diverse industries. With a track record of tangible improvements, I-Sense aims to redefine Maintenance 5.0, keeping businesses future-ready and competitive. What have been some of your most significant milestones or achievements to date? Our journey has been marked by a few significant milestones. Early on, we achieved a breakthrough by securing our first large-scale industrial partner, proving our predictive maintenance model's reliability in a real-world setting. This success led to our platform’s rapid adoption across various sectors, with measurable outcomes in downtime reduction and cost savings. A key achievement was reaching over 90% accuracy in predicting equipment failures, a testament to our robust AI model and dedicated team. We’re proud to be setting new standards for AI-driven maintenance! What are your future plans and goals for your Startup? How do you see your AI technology evolving in the next five years? Our vision for I-Sense in the next five years centers on refining our AI to become a fully autonomous predictive maintenance platform. We aim to integrate real-time data insights, enabling even faster and more precise maintenance decisions. Our technology will evolve to incorporate cutting-edge advancements in machine learning and IoT, making it increasingly intuitive and scalable across even more industries. As we continue to grow, we aspire to lead Maintenance 5.0 by developing solutions that support sustainability, reduce waste, and maximize productivity for industries worldwide. Final Thoughts Reflecting on I-Sense’s journey, we’re incredibly proud of how far we’ve come and the industry impact we’ve made with predictive maintenance. Our team’s dedication has allowed us to develop innovative, adaptable solutions that redefine how businesses maintain their critical assets. Moving forward, our focus remains on pushing technological boundaries, expanding to more sectors, and contributing to a sustainable industrial future. Vote for us today! Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated, create a brand profile and answer these questions here.
Want to nominate a startup? Follow the steps here.Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here, here, and here. Hey Hackers! I-Sense has been nominated in HackerNoon's Startups of The Year 2024 awards in Casablanca, Morocco under the AI category . I-Sense HackerNoon's Startups of The Year 2024 AI category Please vote for us here: Please vote for us here: https://hackernoon.com/startups/asia/asia-casablanca-morocco?stup=66f316a96ea4677e23d820de&embedable=true https://hackernoon.com/startups/asia/asia-casablanca-morocco?stup=66f316a96ea4677e23d820de&embedable=true Read more about us below to understand why we deserve your vote. Can you tell us about the journey of your startup? What inspired you to go into AI, and what were some of the initial challenges you faced? The journey of I-Sense began with a passion for harnessing AI to solve real-world industrial challenges. We saw how downtime and unpredictable maintenance costs were issues for industries relying on complex machinery. With backgrounds in AI and engineering, we decided to create predictive maintenance solutions that could transform how industries manage their operations, anticipating issues before they become problems. One of our first challenges was building a robust AI model that could adapt across different machines and industries. Establishing trust with early clients was another hurdle, as predictive maintenance was still emerging. At I-Sense, we empower industries with AI-driven predictive maintenance, enabling smarter, cost-efficient, and reliable operations. Our Maintenance 5.0 solutions leverage machine learning to foresee potential equipment failures, reduce downtime, and optimize performance across industrial setups. How has your Startup differentiated itself from other AI solutions in the market? I-Sense stands out in the AI market through its focus on adaptive predictive maintenance. Unlike many one-size-fits-all solutions, I-Sense customizes its AI models to align with the unique machinery and operational needs of each client, maximizing efficiency and reducing downtime in a targeted way. Our platform’s flexibility allows it to integrate across various industrial sectors and machinery types, making it accessible and highly valuable for diverse industries. With a track record of tangible improvements, I-Sense aims to redefine Maintenance 5.0, keeping businesses future-ready and competitive. What have been some of your most significant milestones or achievements to date? Our journey has been marked by a few significant milestones. Early on, we achieved a breakthrough by securing our first large-scale industrial partner, proving our predictive maintenance model's reliability in a real-world setting. This success led to our platform’s rapid adoption across various sectors, with measurable outcomes in downtime reduction and cost savings. A key achievement was reaching over 90% accuracy in predicting equipment failures, a testament to our robust AI model and dedicated team. We’re proud to be setting new standards for AI-driven maintenance! What are your future plans and goals for your Startup? How do you see your AI technology evolving in the next five years? Our vision for I-Sense in the next five years centers on refining our AI to become a fully autonomous predictive maintenance platform. We aim to integrate real-time data insights, enabling even faster and more precise maintenance decisions. Our technology will evolve to incorporate cutting-edge advancements in machine learning and IoT, making it increasingly intuitive and scalable across even more industries. As we continue to grow, we aspire to lead Maintenance 5.0 by developing solutions that support sustainability, reduce waste, and maximize productivity for industries worldwide. Final Thoughts Reflecting on I-Sense’s journey, we’re incredibly proud of how far we’ve come and the industry impact we’ve made with predictive maintenance. Our team’s dedication has allowed us to develop innovative, adaptable solutions that redefine how businesses maintain their critical assets. Moving forward, our focus remains on pushing technological boundaries, expanding to more sectors, and contributing to a sustainable industrial future. Vote for us today! Vote for us today ! Vote for us today Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated, create a brand profile and answer these questions here. Want to nominate a startup? Follow the steps here. Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here, here, and here. Welcome to HackerNoon’s Startups of The Year 2024 interview series, spotlighting startups from around the world that are changing the way we live, one solution at a time. If you’ve been nominated, create a brand profile and answer these questions here . Startups of The Year 2024 create a brand profile create a brand profile create a brand profile here here Want to nominate a startup? Follow the steps here . here here Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here, here, and here. Looking for inspiration? Check out how other startups responded to last year’s Startups of The Year interview questions and examples of company responses here , here , and here . last year’s Startups of The Year interview questions last year’s Startups of The Year interview questions here here here here here here

Meet I-Sense, Startups of the Year 2024 Nominee

HackerNoon: What is your company in 2–5 words? Uros Mikic: Full-service Webflow agency, one subscription. Why is now the time for your company to exist? We’ve built Flow Ninja by leveraging Webflow as a platform to power our product and marketing website and to offer Webflow to our customers. I believe Webflow’s CMS will become the go-to choice for all CMOs. It allows marketing teams to operate independently from engineering departments, providing greater control and flexibility over their websites. Currently, there are many excellent CMS solutions available. However, once your website traffic exceeds 100,000 visits, you need a robust tool to manage your marketing efforts. At this scale, Webflow stands unrivaled. Moreover, the ongoing challenge of expanding marketing teams involves hiring roles that are not required full-time. Our company addresses this issue by offering an entire team of design, development, and growth experts for the price of a single employee, all included in one subscription. What do you love about your team, and why are you the ones to solve this problem? I’m truly grateful that the team has been with me since our company was founded and that trust is still going strong. As I was 19 when we started, there were many bumps in the road, and were it not for the team surrounding me, it would have been a much more difficult journey. We were among the first to start working in Webflow in 2015, around two years after it was launched. If you weren’t building your startup, what would you be doing? I’ve fallen in love with the game of growing businesses, and I think this will stick with me forever. It gives me a sense of purpose. It makes me seize the day. If it wasn’t for Flow Ninja, I genuinely believe I would look for a potential partnership to help another business or start a new one from scratch. I must admit it: I’ve been daydreaming about running a traditional business. I think everything we do in the startup world would be ten times more effective if applied to a traditional mom-and-pop shop type of business. Introducing all of the systems related to HR, sales, marketing etc, would allow me to grow a traditional business to new heights. One thing I would love is to spend more time in my garden. Suppose time were to stand still, relieving me of all accountability in my business. In that case, I'd likely indulge in ample moments tending to my garden, allowing my mind to unwind and rejuvenate At the moment, how do you measure success? What are your metrics? We have different metrics for different departments. We try to hold people accountable for specific metrics. COO & CPO Customer churn
Team attrition
Company billability CTO & Design Late tickets
Billability
Client initiatives
Client reviews Finance & Sales Number of closed leads
Number of daily reachouts to cold clients
Cashflow (We are a fan of profit-first)
Net profit margin
Projected vs actualized revenue In a few sentences, what do you offer to whom? We offer a full-service Webflow team, including strategy, design, development, QA, SEO, account management, and more — all within a single subscription via our custom client relationship management platform. Our clients are usually product-led growth companies with more than $20M in revenue or funding and marketing teams of more than five people. We also work with enterprises and sales-led companies. What’s most exciting about your traction to date? As I write this, we are entering the most exciting period. As a profitable business, we are currently heavily investing in our team and strategic roles. Still, one of my favorite accolades to date is the 2023 Webflow Enterprise Partner of the Year, awarded by Webflow. Where do you think your growth will be next year? We hope to increase our growth from 30% to 60% by the end of this year and expand even more next year. We recently onboarded a new sales team and a Chief Revenue Officer, so I am confident we could grow much more than this. Tell us about your first paying customer and revenue expectations over the next year. Ah, the first paying customer. No one likes to hear about that. It was a website for an education institution that was built using a simple template. Another agency outsourced this project to us, presenting our work as theirs. They wanted the template to look like they'd built everything custom. On top of that, their budget barely covered our basic expenses, so we worked for peanuts, basically. There were countless revisions, and everything took five times longer than expected. No one quit in the process, and everyone was happy in the end. Those were rookie mistakes, but you live and learn, I guess. As for the expectations — we have aggressive plans to scale to $15M+ in the next five years. We’ve set a cornerstone for that: we focus on our custom-built in-house client relations platform and concentrate on our product. Finally, we ensure that our delivery puts us among the top 1% of all agencies offering similar services. With all that working well, we can now safely invest in growth. We expect to be in the $2-3M range next year. What’s your biggest threat? There are a lot of threats, and we keep them at bay. One might think that the biggest threat to the business is that we rely solely on Webflow to develop all of our websites. But I strongly disagree. I truly believe that Webflow is the only competitive platform in the complex website builders market. I’m confident I can push all of our developments into that platform, and I sleep well because I’ve met every single member of the Webflow leadership team, and they really know what they are doing. HackerNoon : What is your company in 2–5 words? HackerNoon Uros Mikic : Full-service Webflow agency, one subscription. Uros Mikic Uros Mikic Why is now the time for your company to exist? We’ve built Flow Ninja by leveraging Webflow as a platform to power our product and marketing website and to offer Webflow to our customers. I believe Webflow’s CMS will become the go-to choice for all CMOs. It allows marketing teams to operate independently from engineering departments, providing greater control and flexibility over their websites. Flow Ninja Currently, there are many excellent CMS solutions available. However, once your website traffic exceeds 100,000 visits, you need a robust tool to manage your marketing efforts. At this scale, Webflow stands unrivaled. Moreover, the ongoing challenge of expanding marketing teams involves hiring roles that are not required full-time. Our company addresses this issue by offering an entire team of design, development, and growth experts for the price of a single employee, all included in one subscription. What do you love about your team, and why are you the ones to solve this problem? I’m truly grateful that the team has been with me since our company was founded and that trust is still going strong. As I was 19 when we started, there were many bumps in the road, and were it not for the team surrounding me, it would have been a much more difficult journey. We were among the first to start working in Webflow in 2015, around two years after it was launched. If you weren’t building your startup, what would you be doing? I’ve fallen in love with the game of growing businesses, and I think this will stick with me forever. It gives me a sense of purpose. It makes me seize the day. If it wasn’t for Flow Ninja, I genuinely believe I would look for a potential partnership to help another business or start a new one from scratch. I must admit it: I’ve been daydreaming about running a traditional business. I think everything we do in the startup world would be ten times more effective if applied to a traditional mom-and-pop shop type of business. Introducing all of the systems related to HR, sales, marketing etc, would allow me to grow a traditional business to new heights. One thing I would love is to spend more time in my garden. Suppose time were to stand still, relieving me of all accountability in my business. In that case, I'd likely indulge in ample moments tending to my garden, allowing my mind to unwind and rejuvenate At the moment, how do you measure success? What are your metrics? We have different metrics for different departments. We try to hold people accountable for specific metrics. COO & CPO COO & CPO Customer churn Team attrition Company billability Customer churn Team attrition Company billability CTO & Design CTO & Design Late tickets Billability Client initiatives Client reviews Late tickets Billability Client initiatives Client reviews Finance & Sales Finance & Sales Number of closed leads Number of daily reachouts to cold clients Cashflow (We are a fan of profit-first) Net profit margin Projected vs actualized revenue Number of closed leads Number of daily reachouts to cold clients Cashflow (We are a fan of profit-first) Net profit margin Projected vs actualized revenue In a few sentences, what do you offer to whom? We offer a full-service Webflow team, including strategy, design, development, QA, SEO, account management, and more — all within a single subscription via our custom client relationship management platform. Our clients are usually product-led growth companies with more than $20M in revenue or funding and marketing teams of more than five people. We also work with enterprises and sales-led companies. What’s most exciting about your traction to date? As I write this, we are entering the most exciting period. As a profitable business, we are currently heavily investing in our team and strategic roles. Still, one of my favorite accolades to date is the 2023 Webflow Enterprise Partner of the Year, awarded by Webflow. Where do you think your growth will be next year? We hope to increase our growth from 30% to 60% by the end of this year and expand even more next year. We recently onboarded a new sales team and a Chief Revenue Officer, so I am confident we could grow much more than this. Tell us about your first paying customer and revenue expectations over the next year. Ah, the first paying customer. No one likes to hear about that. It was a website for an education institution that was built using a simple template. Another agency outsourced this project to us, presenting our work as theirs. They wanted the template to look like they'd built everything custom. On top of that, their budget barely covered our basic expenses, so we worked for peanuts, basically. There were countless revisions, and everything took five times longer than expected. No one quit in the process, and everyone was happy in the end. Those were rookie mistakes, but you live and learn, I guess. As for the expectations — we have aggressive plans to scale to $15M+ in the next five years. We’ve set a cornerstone for that: we focus on our custom-built in-house client relations platform and concentrate on our product. Finally, we ensure that our delivery puts us among the top 1% of all agencies offering similar services. With all that working well, we can now safely invest in growth. We expect to be in the $2-3M range next year. What’s your biggest threat? There are a lot of threats, and we keep them at bay. One might think that the biggest threat to the business is that we rely solely on Webflow to develop all of our websites. But I strongly disagree. I truly believe that Webflow is the only competitive platform in the complex website builders market. I’m confident I can push all of our developments into that platform, and I sleep well because I’ve met every single member of the Webflow leadership team, and they really know what they are doing.

"Growing Businesses Gives Me a Sense of Purpose." says Flow Ninja Founder/CEO 

"Οι αναπτυσσόμενες επιχειρήσεις μου δίνει μια αίσθηση σκοπού." λέει ο Flow Ninja Founder/CEO 

"Hacer crecer mi negocio me da un sentido de propósito", afirma el fundador y director ejecutivo de Flow Ninja

«Աճող բիզնեսները ինձ նպատակի զգացում են տալիս»: ասում է Flow Ninja-ի հիմնադիր/գործադիր տնօրենը 

"גידול עסקים נותן לי תחושת מטרה." אומר מייסד/מנכ"ל Flow Ninja 

「ビジネスの成長は私に目的意識を与えてくれます」とFlow Ninjaの創設者兼CEOは語る

"ການເຕີບໃຫຍ່ຂອງທຸລະກິດເຮັດໃຫ້ຂ້ອຍມີຄວາມຕັ້ງໃຈ." Flow Ninja ຜູ້ກໍ່ຕັ້ງ / CEO 

„Rozwój firm daje mi poczucie celu” – mówi założyciel/dyrektor generalny Flow Ninja

«Развитие бизнеса дает мне чувство цели», — говорит основатель и генеральный директор Flow Ninja

"Gukura ubucuruzi bimpa kumva intego." ati Flow Ninja washinze / Umuyobozi mukuru 

"வளரும் வணிகங்கள் எனக்கு ஒரு நோக்கத்தை அளிக்கிறது." Flow Ninja நிறுவனர்/CEO கூறுகிறார் 

"ምዕባለ ንግዳዊ ትካላት ናይ ዕላማ ስምዒት ይህበኒ።" ይብል መስራቲ/ዋና ኣካያዲ ስራሕ ፍሎው ኒንጃ 

"İşletmeleri Büyütmek Bana Bir Amaç Duygusu Veriyor." diyor Flow Ninja Kurucusu/CEO'su

SINGAPORE, SG, September 10th, 2024/CyberNewsWire/--Groundbreaking technology integrates Post-Quantum Cryptography and SSL security for the next generation of Face-based eID solutions and Face-protected Digital Public Key Infrastructure (DPKI) Seventh Sense, a pioneer in advanced cybersecurity solutions, announces the launch of SenseCrypt, a revolutionary new platform that sets a new standard in secure, privacy-preserving identity verification. SenseCrypt introduces a first-of-its-kind face-based public key infrastructure (PKI) and electronic identity (eID) solution. This cutting-edge innovation combines Post-Quantum Cryptography (PQC)* — designed to withstand the security threats posed by future quantum computing—with the trusted SSL technology that secures websites worldwide. As the demand for secure identity verification systems rises, SenseCrypt offers a comprehensive solution that tackles both privacy and security challenges. Transforming QR Codes, Face Verifiable Credentials, and Face-protected Encryption At the core of SenseCrypt is a fundamental shift in the identity paradigm to the realm of cryptography. Instead of traditional methods that rely on storing and matching biometrics, SenseCrypt eID utilizes acts of encryption and decryption for registration and authentication, with no public/private keys stored anywhere. This patented approach generates eIDs as encrypted raw bytes, known as SensePrints, which can be printed as QR Codes on various identification mediums including ID cards, documents, and birth certificates, or stored in NFC chips or databases. This unique feature allows for offline verification capability, making it adaptable to various environments. Unlike other solutions available in the market, the QR codes generated do not contain any biometric data. This means that even in the event of compromised keys, no biometrics or personally identifiable information (PII) is at risk, significantly reducing the regulatory and compliance burdens associated with data breaches. Unmatched Verification Accuracy SenseCrypt has a verification accuracy that is unmatched in the industry, with a False Accept Rate (FAR) of 0 with a False Rejection Rate (FRR) of below one percent (<1%)**. For governments, ID providers, and security-focused organizations, even a FAR as low as one-in-a-million (1e-06) is unacceptable when performing millions of verifications daily. The foundational features of SensePrints include: Privacy-preserving and Non-biometric: No biometric data is stored Biometrically verifiable: Only the eID holder’s live face can decrypt the eID attributes Revocable and renewable: Multiple SensePrints can be generated from the same image and with the same metadata. While users cannot change their face, they can change their SensePrint Offline verifiable: SensePrints can be verified completely offline Incomparable and Unlinkable: No biometric data is stored, making it impossible to compare and link if two SensePrints belong to the same individual Group verification capable: A single SensePrint can verify multiple users Irreversible: The absence of biometrics prevents Hill Climbing or face regeneration attacks Non-repudiable: Each SensePrint is signed by the issuer, allowing verification via the issuer’s root certificate public key Advancing Security with Face PKI While SensePrint eID requires the holder’s live face to be present at every transaction, Face PKI allows verifiers to conduct transactions without ever seeing the holder’s face or processing any biometrics. This is achieved through the generation of Face Certificates for specific purposes, such as login, eKYC, and more. These certificates are standard X.509v3 certificates that use a face-derived public key, signed by a trusted issuer. A user can have any number of Face Certificates, each with a unique public key for specific purposes. Face PKI not only enhances traditional security measures but also unlocks new potential use cases such as file and document signing, encryption/decryption, eKYC, passwordless login, proof of presence, secure communication, and multi-factor authentication (MFA). Decentralized Identity with Distributed Ledger Technology Protocol (DLT Protocol) SenseCrypt Face PKI supports various scenarios but relies on a central root of trust. For those preferring a decentralized model and identity wallets (Self-Sovereign Identity), the SenseCrypt DLT Protocol brings all the capabilities of Face PKI to the blockchain. This innovative protocol enables issuers to verify wallet holders without transferring or storing any biometrics on the blockchain or inside wallets, ensuring user privacy through Zero Knowledge Face Proofs. Similarly, verifiers receive cryptographic proof that the wallet's legitimate owner is making the Verifiable Presentation, not someone using a stolen wallet. With the NIST’s standardization of PQC published in August 2024, SenseCrypt Face PKI supports both FIPS 203 – ML-KEM Standard and FIPS 204 – ML-DSA Standard. https://www.whitehouse.gov/oncd/briefing-room/2024/08/13/fact-sheet-biden-harris-administration-continues-work-to-secure-a-post-quantum-cryptography-future/ ** Measured on a proprietary identity dataset of >50 million About Seventh Sense Seventh Sense is a Singapore-based deep-tech company, tackling complex challenges at the intersection of machine learning and cryptography. Its mission is to deliver next-generation identity technology to governments and organizations, supporting both centralized and decentralized systems. The company's stakeholders include government organizations and bodies from both Singapore and Australia. For more information, readers can please contact: Product Licenses: sales@seventhsense.ai
Careers: careers@seventhsense.ai
Investor Relations: ir@seventhsense.ai Contact Communications Manager Shruti Singh Seventh Sense AI shruti@seventhsense.ai This story was distributed as a release by Cyberwire under HackerNoon’s Business Blogging Program. Learn more about the program here. SINGAPORE, SG, September 10th, 2024/CyberNewsWire/--Groundbreaking technology integrates Post-Quantum Cryptography and SSL security for the next generation of Face-based eID solutions and Face-protected Digital Public Key Infrastructure (DPKI) Seventh Sense, a pioneer in advanced cybersecurity solutions, announces the launch of SenseCrypt, a revolutionary new platform that sets a new standard in secure, privacy-preserving identity verification. SenseCrypt introduces a first-of-its-kind face-based public key infrastructure (PKI) and electronic identity (eID) solution. This cutting-edge innovation combines Post-Quantum Cryptography (PQC)* — designed to withstand the security threats posed by future quantum computing—with the trusted SSL technology that secures websites worldwide. As the demand for secure identity verification systems rises, SenseCrypt offers a comprehensive solution that tackles both privacy and security challenges. Transforming QR Codes, Face Verifiable Credentials, and Face-protected Encryption At the core of SenseCrypt is a fundamental shift in the identity paradigm to the realm of cryptography. Instead of traditional methods that rely on storing and matching biometrics, SenseCrypt eID utilizes acts of encryption and decryption for registration and authentication, with no public/private keys stored anywhere. This patented approach generates eIDs as encrypted raw bytes, known as SensePrints, which can be printed as QR Codes on various identification mediums including ID cards, documents, and birth certificates, or stored in NFC chips or databases. This unique feature allows for offline verification capability, making it adaptable to various environments. Unlike other solutions available in the market, the QR codes generated do not contain any biometric data. This means that even in the event of compromised keys, no biometrics or personally identifiable information (PII) is at risk, significantly reducing the regulatory and compliance burdens associated with data breaches. Unmatched Verification Accuracy SenseCrypt has a verification accuracy that is unmatched in the industry, with a False Accept Rate (FAR) of 0 with a False Rejection Rate (FRR) of below one percent (<1%)**. For governments, ID providers, and security-focused organizations, even a FAR as low as one-in-a-million (1e-06) is unacceptable when performing millions of verifications daily. The foundational features of SensePrints include: Privacy-preserving and Non-biometric: No biometric data is stored Biometrically verifiable: Only the eID holder’s live face can decrypt the eID attributes Revocable and renewable: Multiple SensePrints can be generated from the same image and with the same metadata. While users cannot change their face, they can change their SensePrint Offline verifiable: SensePrints can be verified completely offline Incomparable and Unlinkable: No biometric data is stored, making it impossible to compare and link if two SensePrints belong to the same individual Group verification capable: A single SensePrint can verify multiple users Irreversible: The absence of biometrics prevents Hill Climbing or face regeneration attacks Non-repudiable: Each SensePrint is signed by the issuer, allowing verification via the issuer’s root certificate public key Advancing Security with Face PKI While SensePrint eID requires the holder’s live face to be present at every transaction, Face PKI allows verifiers to conduct transactions without ever seeing the holder’s face or processing any biometrics. This is achieved through the generation of Face Certificates for specific purposes, such as login, eKYC, and more. These certificates are standard X.509v3 certificates that use a face-derived public key, signed by a trusted issuer. A user can have any number of Face Certificates, each with a unique public key for specific purposes. Face PKI not only enhances traditional security measures but also unlocks new potential use cases such as file and document signing, encryption/decryption, eKYC, passwordless login, proof of presence, secure communication, and multi-factor authentication (MFA). Decentralized Identity with Distributed Ledger Technology Protocol (DLT Protocol) SenseCrypt Face PKI supports various scenarios but relies on a central root of trust. For those preferring a decentralized model and identity wallets (Self-Sovereign Identity), the SenseCrypt DLT Protocol brings all the capabilities of Face PKI to the blockchain. This innovative protocol enables issuers to verify wallet holders without transferring or storing any biometrics on the blockchain or inside wallets, ensuring user privacy through Zero Knowledge Face Proofs. Similarly, verifiers receive cryptographic proof that the wallet's legitimate owner is making the Verifiable Presentation, not someone using a stolen wallet. With the NIST’s standardization of PQC published in August 2024, SenseCrypt Face PKI supports both FIPS 203 – ML-KEM Standard and FIPS 204 – ML-DSA Standard. https://www.whitehouse.gov/oncd/briefing-room/2024/08/13/fact-sheet-biden-harris-administration-continues-work-to-secure-a-post-quantum-cryptography-future/ ** Measured on a proprietary identity dataset of >50 million https://www.whitehouse.gov/oncd/briefing-room/2024/08/13/fact-sheet-biden-harris-administration-continues-work-to-secure-a-post-quantum-cryptography-future/ About Seventh Sense Seventh Sense is a Singapore-based deep-tech company, tackling complex challenges at the intersection of machine learning and cryptography. Its mission is to deliver next-generation identity technology to governments and organizations, supporting both centralized and decentralized systems. The company's stakeholders include government organizations and bodies from both Singapore and Australia. For more information, readers can please contact: Product Licenses: sales@seventhsense.ai Careers: careers@seventhsense.ai Investor Relations: ir@seventhsense.ai sales@seventhsense.ai careers@seventhsense.ai ir@seventhsense.ai Contact Communications Manager Shruti Singh Seventh Sense AI shruti@seventhsense.ai shruti@seventhsense.ai This story was distributed as a release by Cyberwire under HackerNoon’s Business Blogging Program. Learn more about the program here. This story was distributed as a release by Cyberwire under HackerNoon’s Business Blogging Program. Learn more about the program here . here here

Seventh Sense Unveils Privacy-Preserving Face-Based Public Key Infrastructure And eID Solution

Seventh Sense presenta una infraestructura de clave pública basada en reconocimiento facial y una solución de identificación electrónica que preserva la privacidad

Seventh Sense-k pribatutasuna zaintzeko aurpegian oinarritutako gako publikoen azpiegitura eta eID irtenbidea aurkezten ditu

Seventh Sense dévoile une infrastructure à clé publique basée sur le visage et une solution d'identification électronique préservant la confidentialité

सेवेंथ सेंस ने गोपनीयता-संरक्षण हेतु फेस-आधारित सार्वजनिक कुंजी अवसंरचना और ईआईडी समाधान का अनावरण किया

החוש השביעי חושף תשתית מפתח ציבורי מבוסס-פנים לשמירה על פרטיות ופתרון eID

セブンスセンス、プライバシー保護機能を備えた顔認証ベースの公開鍵基盤とeIDソリューションを発表

მეშვიდე გრძნობა ავლენს კონფიდენციალურობის დაცვას სახის საჯარო გასაღების ინფრასტრუქტურას და eID გადაწყვეტას

Seventh Sense құпиялылықты сақтайтын бетке негізделген ашық кілт инфрақұрылымын және eID шешімін ашады

Seventh Sense onthult privacybeschermende gezichtsgebaseerde openbare sleutelinfrastructuur en eID-oplossing

Седмо чуло открива инфраструктуру јавног кључа засновану на лицу и решење за еИД који чува приватност

Ettinchi Sense Maxfiylikni saqlaydigan yuzga asoslangan ochiq kalitlar infratuzilmasi va eID yechimini taqdim etadi

Seventh Sense 推出基于面部识别技术的隐私保护公钥基础设施和 eID 解决方案

At my work I regularly interviewed managers of various levels – from interns to CPO-level people, and conducted mock interviews. Recently, I went through interviews by myself at Google and other companies and received an offer from one big company in the Middle East. In this article, I will share my experience and give some tips how to prepare for a product interview. The Product Sense Interview or Product Design Interview is an important stage in the interview process for a product manager role. It tests your work experience, the depth of your practical knowledge, and how clearly you can communicate what you know. You need to prepare for all sections, but I would recommend to pay special attention to this one, since this is a key stage of evaluating your product skills. Types of cases Create a product from scratch Example questions – Design a refrigerator for children, Design a taxi service for elder people, Design a vending machine for hotels. These questions may seem too academic, but they are really asked in interviews. For example, I was asked the last question in an interview at Google. Improve an existing product Example questions – Imagine that you are a product manager at Google Search and your task is to improve it, how will you act? This is a case that I always give in my interviews, substituting the product that I am currently working on. Both types of questions can be prepared for using a similar approach. How to prepare Step 1. What to read There are two good books for preparing for interviews that have already become industry standards, and they really help prepare well, not only for product interviews, but also for other types of questions that you will be asked. Cracking PM Interview
I used this book to prepare for interviews at Yandex six years ago. And it's still relevant, I recommend it to all my mentees. It's suitable for any level – both for those who don't know where to start learning the profession of a product manager, and for those who have already advanced in the profession. This book is good because it provides an overview of all the domains that managers need to know, and therefore all the types of questions that need to be prepared. It provides solutions with a clear structure.


Decode & Conquer
It takes second place in my rating and rather complements the first book. It also provides cases with solutions, but it largely duplicates Cracking PM Interview and provides a more complex structure for solving cases, but it's still useful as an additional resource. Step 2. What to watch Watch how other managers go through interviews. You can find many examples on YouTube by searching for Product Design Interview Mockup. For example, here and here. Step 3. Prepare a template for your answer After reading books and watching different interviews, create your own template for your answer, write it down on a piece of paper and keep it handy during the interview, like a cheat sheet. This will help you not to get lost in your thoughts and remember the aspects that need to be covered in your answer. Here is the template I use: Goals (why)
Metrics
Constraints (deadline, resources, platforms, geo)
Users Groups (who, why do they need it, choose one group)
CJM & pain points
Prioritise (reach, impact, confident, effort)
List solutions
Evaluate solutions (trade-off & risks)
Describe your product (sum-up) Step 4. Take a few interviews in advance To avoid being too nervous during real interviews, practice them in advance. The easiest way is to take one of the questions and record a zoom call with yourself, then watch it and analyze the mistakes. More effective is to find a mentor and work through the product section with him, so you will get feedback faster. I recommend taking a few interviews with different people and see what they pay attention to. Hiring managers are very different, it is useful to listen to several opinions in order to better prepare. Tips, what you can’t find in books Before drafting a solution, answer the question “Why?” I always try to think about any product from two sides – why does the business need it and why do the users need it. This also helps in solving cases. The answers to these questions influence the solutions that should be offered. For example, a business may have a main goal of increasing revenue, or it may be growth and retention of the audience. Depending on the goal, the solutions will be different. Make your answer easy to follow A pre-prepared answer plan will help you with this. Some candidates share the screen and sketch out the structure of their answer in real-time. This is great for helping the interviewer follow your thoughts. But this is not always convenient, for example, I type slowly in English, and writing the structure takes time, of which there is not much time during an interview. Therefore, I use another approach. During my response, I try not only to answer the question, but also to tell the plan of my answer upfront, and summarize it at the end. This rule is used in presentations: 1) tell what you are going to say, 2) say it, 3) summarize what you just talked about. Conduct a dialogue A case is not a monologue, it is also designed to demonstrate your communication, cooperation and teamwork skills. Ask clarifying questions, periodically check whether you are on the right track in your solution. But do not try to force the interviewer to solve the case for you. It is normal to ask whether what you are proposing makes sense and whether it is possible to move on to the next stage, but you should not ask what possible solutions exist. Distribute your time properly Typically, an interview lasts 45 minutes, of which five are spent on greeting and a short introduction, and another five at the end on questions about the position you are interviewing for. There are 35 minutes left to solve the case. It’s important to distribute this time properly. From several user groups, it is better to choose one and focus on it. Then identify several problems that this group faces and choose one again. But it is better to offer several solutions. This way you will increase the probability that one of them will be good and will be able to demonstrate prioritization skills. When choosing one of the user groups and one problem, it is better to explain why you decided to focus on it. For example, it could be the largest group or the one that brings in the most revenue. Common mistakes Let me share some common mistakes that I've encountered in my practice. Jump straight to solutions The most common mistake is to jump straight to sketching out ideas. A candidate is asked to improve a product, they open a website or application and starts listing ideas – add a filter here, and a button there. This is a 100% no hire, because it is unlikely that a candidate will be able to come up with something brilliant right away, without knowledge of the product, audience and business goals, rather he will demonstrate a lack of experience. Think that deep expertise in the product is necessary In fact, it doesn't matter what kind of product you are creating or improving – a delivery application, a vending machine or Google search. In solving a case, it is important to show that you know the product approach and no matter what service you are working on, you know where to start. Follow templates too literally Once, I failed an interview because I followed a prepared template too literally instead of solving a case from my head. Solving a case requires not only formally going through all the steps from the template, but also the ability to rely on your own experience and adapt to changing task conditions on the fly. Therefore, it makes sense to solve several cases in advance to practice all the skills together. Conclusion It’s important to be prepared for all interviews, but I would pay special attention to the Product Sense Interview, as this is a key stage, where a product manager can demonstrate their skills. To be well-prepared, I would recommend reading Cracking PM Interview, watching videos of others going through the interview on YouTube and taking few mock interviews in advance. Also it’s important to prepare your own template for an answer and know some common mistakes that candidates often make. I hope this article helps you in your preparation, and wish you success in your interviews. I’m also curious about the challenges you’ve faced during the interview process, and what things helped you went through the product case interview. At my work I regularly interviewed managers of various levels – from interns to CPO-level people, and conducted mock interviews. Recently, I went through interviews by myself at Google and other companies and received an offer from one big company in the Middle East. In this article, I will share my experience and give some tips how to prepare for a product interview. The Product Sense Interview or Product Design Interview is an important stage in the interview process for a product manager role. It tests your work experience, the depth of your practical knowledge, and how clearly you can communicate what you know. You need to prepare for all sections, but I would recommend to pay special attention to this one, since this is a key stage of evaluating your product skills. Types of cases Create a product from scratch Create a product from scratch Example questions – Design a refrigerator for children, Design a taxi service for elder people, Design a vending machine for hotels. These questions may seem too academic, but they are really asked in interviews. For example, I was asked the last question in an interview at Google. Improve an existing product Improve an existing product Example questions – Imagine that you are a product manager at Google Search and your task is to improve it, how will you act? This is a case that I always give in my interviews, substituting the product that I am currently working on. Both types of questions can be prepared for using a similar approach. How to prepare Step 1. What to read Step 1. What to read There are two good books for preparing for interviews that have already become industry standards, and they really help prepare well, not only for product interviews, but also for other types of questions that you will be asked. Cracking PM Interview
I used this book to prepare for interviews at Yandex six years ago. And it's still relevant, I recommend it to all my mentees. It's suitable for any level – both for those who don't know where to start learning the profession of a product manager, and for those who have already advanced in the profession. This book is good because it provides an overview of all the domains that managers need to know, and therefore all the types of questions that need to be prepared. It provides solutions with a clear structure. Decode & Conquer
It takes second place in my rating and rather complements the first book. It also provides cases with solutions, but it largely duplicates Cracking PM Interview and provides a more complex structure for solving cases, but it's still useful as an additional resource. Cracking PM Interview I used this book to prepare for interviews at Yandex six years ago. And it's still relevant, I recommend it to all my mentees. It's suitable for any level – both for those who don't know where to start learning the profession of a product manager, and for those who have already advanced in the profession. This book is good because it provides an overview of all the domains that managers need to know, and therefore all the types of questions that need to be prepared. It provides solutions with a clear structure. Cracking PM Interview Cracking PM Interview I used this book to prepare for interviews at Yandex six years ago. And it's still relevant, I recommend it to all my mentees. It's suitable for any level – both for those who don't know where to start learning the profession of a product manager, and for those who have already advanced in the profession. This book is good because it provides an overview of all the domains that managers need to know, and therefore all the types of questions that need to be prepared. It provides solutions with a clear structure. Decode & Conquer It takes second place in my rating and rather complements the first book. It also provides cases with solutions, but it largely duplicates Cracking PM Interview and provides a more complex structure for solving cases, but it's still useful as an additional resource. Decode & Conquer Decode & Conquer It takes second place in my rating and rather complements the first book. It also provides cases with solutions, but it largely duplicates Cracking PM Interview and provides a more complex structure for solving cases, but it's still useful as an additional resource. Step 2. What to watch Step 2. What to watch Watch how other managers go through interviews. You can find many examples on YouTube by searching for Product Design Interview Mockup. For example, here and here . here here Step 3. Prepare a template for your answer After reading books and watching different interviews, create your own template for your answer, write it down on a piece of paper and keep it handy during the interview, like a cheat sheet. This will help you not to get lost in your thoughts and remember the aspects that need to be covered in your answer. Here is the template I use: Here is the template I use: Goals (why) Metrics Constraints (deadline, resources, platforms, geo) Users Groups (who, why do they need it, choose one group) CJM & pain points Prioritise (reach, impact, confident, effort) List solutions Evaluate solutions (trade-off & risks) Describe your product (sum-up) Goals (why) Metrics Constraints (deadline, resources, platforms, geo) Users Groups (who, why do they need it, choose one group) CJM & pain points Prioritise (reach, impact, confident, effort) List solutions Evaluate solutions (trade-off & risks) Describe your product (sum-up) Step 4. Take a few interviews in advance To avoid being too nervous during real interviews, practice them in advance. The easiest way is to take one of the questions and record a zoom call with yourself, then watch it and analyze the mistakes. More effective is to find a mentor and work through the product section with him, so you will get feedback faster. I recommend taking a few interviews with different people and see what they pay attention to. Hiring managers are very different, it is useful to listen to several opinions in order to better prepare. Tips, what you can’t find in books Before drafting a solution, answer the question “Why?” Before drafting a solution, answer the question “Why?” I always try to think about any product from two sides – why does the business need it and why do the users need it. This also helps in solving cases. The answers to these questions influence the solutions that should be offered. For example, a business may have a main goal of increasing revenue, or it may be growth and retention of the audience. Depending on the goal, the solutions will be different. Make your answer easy to follow Make your answer easy to follow A pre-prepared answer plan will help you with this. Some candidates share the screen and sketch out the structure of their answer in real-time. This is great for helping the interviewer follow your thoughts. But this is not always convenient, for example, I type slowly in English, and writing the structure takes time, of which there is not much time during an interview. Therefore, I use another approach. During my response, I try not only to answer the question, but also to tell the plan of my answer upfront, and summarize it at the end. This rule is used in presentations: 1) tell what you are going to say, 2) say it, 3) summarize what you just talked about. Conduct a dialogue Conduct a dialogue A case is not a monologue, it is also designed to demonstrate your communication, cooperation and teamwork skills. Ask clarifying questions, periodically check whether you are on the right track in your solution. But do not try to force the interviewer to solve the case for you. It is normal to ask whether what you are proposing makes sense and whether it is possible to move on to the next stage, but you should not ask what possible solutions exist. Distribute your time properly Distribute your time properly Typically, an interview lasts 45 minutes, of which five are spent on greeting and a short introduction, and another five at the end on questions about the position you are interviewing for. There are 35 minutes left to solve the case. It’s important to distribute this time properly. From several user groups, it is better to choose one and focus on it. Then identify several problems that this group faces and choose one again. But it is better to offer several solutions. This way you will increase the probability that one of them will be good and will be able to demonstrate prioritization skills. When choosing one of the user groups and one problem, it is better to explain why you decided to focus on it. For example, it could be the largest group or the one that brings in the most revenue. Common mistakes Let me share some common mistakes that I've encountered in my practice. Jump straight to solutions Jump straight to solutions The most common mistake is to jump straight to sketching out ideas. A candidate is asked to improve a product, they open a website or application and starts listing ideas – add a filter here, and a button there. This is a 100% no hire, because it is unlikely that a candidate will be able to come up with something brilliant right away, without knowledge of the product, audience and business goals, rather he will demonstrate a lack of experience. Think that deep expertise in the product is necessary Think that deep expertise in the product is necessary In fact, it doesn't matter what kind of product you are creating or improving – a delivery application, a vending machine or Google search. In solving a case, it is important to show that you know the product approach and no matter what service you are working on, you know where to start. Follow templates too literally Follow templates too literally Once, I failed an interview because I followed a prepared template too literally instead of solving a case from my head. Solving a case requires not only formally going through all the steps from the template, but also the ability to rely on your own experience and adapt to changing task conditions on the fly. Therefore, it makes sense to solve several cases in advance to practice all the skills together. Conclusion It’s important to be prepared for all interviews, but I would pay special attention to the Product Sense Interview, as this is a key stage, where a product manager can demonstrate their skills. To be well-prepared, I would recommend reading Cracking PM Interview, watching videos of others going through the interview on YouTube and taking few mock interviews in advance. Also it’s important to prepare your own template for an answer and know some common mistakes that candidates often make. I hope this article helps you in your preparation, and wish you success in your interviews. I’m also curious about the challenges you’ve faced during the interview process, and what things helped you went through the product case interview.

Product Sense Interview: How to Prepare and Succeed

পণ্য সংবেদন সাক্ষাৎকার: কিভাবে প্রস্তুত এবং সফল

Product Sense-Interview: So bereiten Sie sich vor und sind erfolgreich

Entrevista sobre el producto: cómo prepararse y tener éxito

Entretien de Product Sense : comment se préparer et réussir

प्रोडक्ट सेंस इंटरव्यू: कैसे तैयारी करें और सफल हों

プロダクトセンスインタビュー：準備して成功する方法

제품 감각 인터뷰: 준비하고 성공하는 방법

Entrevista Product Sense: Como se preparar e ter sucesso

Интервью по продукту: как подготовиться и добиться успеха

Ürün Anlayışı Mülakatı: Nasıl Hazırlanılır ve Başarılı Olunur

Phỏng vấn Product Sense: Cách chuẩn bị và thành công

产品感知面试：如何准备并获得成功

Stories, News & Mentions about 6SENSE

6sense’s Stories on HackerNoon

6sense's News & Mentions