Get the most recent info and news about 6sense on HackerNoon, where 10k+ technologists publish stories for 4M+ monthly readers.

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.

6sense

Goldman Sachs (NYSE:GS) recognized CEO of 6sense, Jason Zintak, as one of the Most Exceptional Entrepreneurs of 2023 at its Builders and Innovators Summit in Healdsburg, California.

6sense CEO, Jason Zintak, Honored by Goldman Sachs for Entrepreneurship

B2B organizations create, manage and convert pipeline to revenue, concluded its fifth annual Breakthrough customer conference this week in Frisco, Texas bringing together more than a thousand sales and marketing leaders.

Fifth Annual 6sense Breakthrough Customer Event Showcases Revenue Impact of AI

Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense. Building on her strong and cohesive ...

6sense Enhances Go-To-Market Team Alignment, Names Latané Conant as Chief Revenue Officer

Conant brings more than two decades of experience in marketing, sales and go-to-market management, most recently as Chief Market Officer (CMO) of 6sense. Building on her strong and cohesive relationships with 6sense GTM leaders, she will lead a unified ...

6sense®, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, has announced that Latané Conant has been appointed Chief Revenue Officer ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense ®, the leading platform to revolutionize the way B2B organizations create, manage, and convert pipeline to revenue, announced that 6sense Revenue AI™ was ...

6sense Recognized for Sales and Marketing Leadership in Fall G2 Grid Reports

Graphic design is a constantly evolving field that requires staying up-to-date with the latest trends and styles. In today's world, graphic design plays a critical role in marketing, branding, and communication. From websites and brochures to advertisements and logos, graphic design helps businesses to convey their messages effectively and stand out from the competition. As we step further into 2023, it's essential to know what new trends are emerging in the graphic design world. In this article, we'll take a deeper dive into the seven graphic design trends that are set to dominate in 2023. From minimalism and bold typography to comic book-inspired designs and neo-surrealism, these trends will shape the future of visual design and inspire creativity in graphic designers. 1. Minimalism Minimalism has been a popular trend in graphic design for several years now, and it's not going away anytime soon. Minimalistic designs are characterized by clean lines, simple shapes, and neutral colors. By focusing on the essentials and removing clutter, minimalistic designs can effectively convey a message without overwhelming the viewer. In 2023, minimalism will continue to be a popular choice for branding, web design, and packaging. One of the main advantages of minimalism is its ability to create a sense of sophistication and elegance. Minimalistic designs often look more professional and refined than designs that are cluttered or overly complicated. This is why minimalism is a popular choice for businesses that want to convey a sense of professionalism and reliability. Another advantage of minimalism is its versatility. Minimalistic designs can be adapted to different contexts and situations, making them a flexible and effective choice for a wide range of design projects. Whether you're designing a logo, website, or advertisement, minimalism can provide a solid foundation for your design and help you to create a consistent visual identity. 2. Bold Typography Bold typography is another trend that's gaining traction in 2023. With the rise of digital media, typography has become an essential tool for graphic designers to convey messages and create a unique . Bold typography helps to grab the viewer's attention and add impact to designs. Whether used in headings, titles, or call-to-actions, bold typography is an effective way to make a statement in 2023. visual identity Bold typography is particularly effective in digital media, where it can help to grab the viewer's attention and create a sense of impact. For example, bold typography can be used in headings, titles, and call-to-actions to make a strong impression and encourage the viewer to take action. Bold typography is also a great way to add personality and character to your designs. By choosing a unique and eye-catching font, you can create a memorable and distinctive visual identity that sets you apart from your competition. Whether you're working on a branding project or creating a website, bold typography can help you to create a strong and impactful design. 3. 3D and Abstract Design Elements 3D and abstract design elements are gaining popularity in 2023 as graphic designers seek new ways to make their designs stand out. By incorporating and abstract shapes, graphic designers can add depth, dimension, and movement to their designs. These elements can help to create a unique visual identity and add interest to designs that might otherwise be considered plain. 3D elements 3D and abstract design elements are particularly effective in digital media, where they can help to create a sense of depth and movement. For example, 3D elements can be used in animations and interactive designs to create a more engaging and dynamic experience for the viewer. Abstract shapes and patterns can also be used to add visual interest and break up monotony in designs. Whether used as background patterns or incorporated into illustrations and graphics, abstract shapes can provide a unique and eye-catching element to designs. One of the advantages of 3D and abstract design elements is that they can help to convey complex ideas in a simple and visually appealing way. For example, abstract illustrations can be used to represent complex data sets or scientific concepts in an easy-to-understand manner. 4. Comic Book Inspired Designs Comic book-inspired designs have been growing in popularity in recent years and are set to continue in 2023. This trend is characterized by bold lines, bright colors, and action-packed illustrations that draw inspiration from the world of comic books. By incorporating comic book-inspired elements into their designs, graphic designers can add a fun and playful touch that appeals to a wide range of audiences. Comic book-inspired designs can be used in a variety of contexts, from branding and packaging to advertisements and websites. They can also be adapted to different industries, making them a versatile choice for graphic designers. For example, a comic book-inspired design could be used to promote a new video game or comic book series, while still maintaining a professional and sophisticated look. The use of comic book characters in designs is an advantage as it often leads to eye-catching and memorable designs. Bright colors and bold illustrations capture the viewer's attention and leave a lasting impression. 5. Hand-Drawn Illustrations This trend is characterized by a more personal and authentic feel that is achieved through hand-drawn illustrations and elements. By incorporating hand-drawn elements into their designs, graphic designers can add a human touch and personalize their designs in a way that is difficult to achieve with digital tools. Hand-drawn illustrations can be used in a variety of design projects, and can also be used to create illustrations for children's books, greeting cards, and other projects that require a more playful and whimsical touch. One of the advantages of is that they can help to build a connection with the audience. Hand-drawn illustrations have a more personal and authentic feel than digital illustrations, making them a great choice for projects that aim to build a relationship with the audience. hand-drawn illustrations 6. Gradients and Color Blending Gradients and color blending is a trend characterized by the use of gradual transitions between colors and the blending of multiple colors to create a unique and eye-catching visual effect. Gradients and color blending can add depth and dimension to designs, making them stand out and grab the viewer's attention. One of the advantages of gradients and color blending is that they can help to create a sense of movement and energy in designs. By incorporating these elements, graphic designers can create designs that are visually dynamic and engaging. 7. Neo-Surrealism in Design Neo-surrealism is offering graphic designers a new way to express their creativity and create visually impactful designs. This trend is characterized by the use of dream-like elements, surreal imagery, and unexpected combinations of elements. By incorporating neo-surrealist elements into their designs, graphic designers can create designs that are both captivating and thought-provoking. Neo-surrealism can be used in editorial and fine art projects to create designs that are both beautiful and thought-provoking. One of the advantages of neo-surrealism in design is that it can help to break away from traditional design conventions and explore new and innovative design solutions. By incorporating surreal elements and unexpected combinations of elements, graphic designers can create designs that are truly unique and memorable. Conclusion In conclusion, the trends in graphic design for 2023 are diverse and reflect the continued evolution of the industry. From minimalism and bold typography to 3D and abstract design elements, comic book-inspired designs, hand-drawn illustrations, gradients and color blending, and neo-surrealism, these trends offer graphic designers a variety of tools and techniques to create visually impactful designs that stand out from the crowd. As the graphic design industry continues to evolve, it's important for designers to stay up-to-date with the latest trends and developments. By incorporating these trends into their designs, graphic designers can create visually impactful and memorable designs that meet the needs of their clients and the demands of the marketplace.

2023 Graphic Design Trends: A Look into the Future of Visual Design

It's lowering barriers needed to compete asymmetrically against better funded competition. If you're not already using AI to power your marketing efforts, you're falling behind. Here are the 7 AI marketing categories I'll be discussing that may benefit your B2B: It's no secret that artificial intelligence (AI) is revolutionizing the SME and B2B marketing landscape. From content creation to email marketing, AI is changing the way businesses market their products and services. Video Marketing AI Content Writing AI Social Media AI Buyer Persona AI Email Marketing AI Competitor Analysis AI Advertising AI “Be sure that you're targeting early wins first so that you can quickly gain momentum, motivation and organizational buy-in.” Sound interesting? Then let’s get started! Video Marketing AI and with video marketing AI, it's easier than ever to create high-quality videos that capture your audience's attention. Video marketing AI software like , n, or makes it easy to create professional-looking videos without any prior video editing experience. Just select a template, add your logo and text, and let the software do the rest. Once the video marketing AI software has made the first draft, just jump into the editor to change text, stock video, or transition effects. If you're not using video to market your business, you're missing out. Video is now one of the most effective marketing tools available, Splasheo Wave Animatro Lumen5 You can easily create blog summary videos, advertising assets, listicles, and social media content, or enhance a company video podcast or live stream in a matter of minutes or hours. There's no need to hire a costly video production company—you can create stunning videos in-house with ease. Save that money for retargeting your website visitors to buy that product or request a quote! Content Writing AI I tried Jasper on this article and was pleased with my starting point. Webpages, blogs, case studies, social media posting, video scripts for that neat AI software you're about to try... but creating quality content can be time-consuming and expensive. That's where content writing AI comes in. Content writing AI software like , I, r or allows businesses to quickly and easily create quality content at scale. Businesses need to produce a lot of content to stay competitive. Quill Persado, RAD A Jaspe Anyword These content writing AIs use algorithms to analyze your topic and then generate a completely original article or webpage copy in minutes. I tried Jasper on this article and was pleased with my starting point. So long as you know who your target audience is and the tone for your brand, the content description or content brief you provide will come to life in a matter of moments. Natural Language Processing It's not just long-form content or blogs you can generate with these AI writers; you can produce ad copy, social media text, captions, or even video script drafts that do much of the initial heavy lifting. Now there's no need to spend hours writing articles completely by hand—let the software do the work so your team can do the human stuff. Social Media AI —especially if you're posting on multiple platforms. Social media is a powerful marketing outreach and awareness tool, but crafting engaging social media posts can be challenging Social media writing AI software like Emplifi.io and our content writing AIs mentioned earlier can help take the guesswork out of creating social media, optimal timing, and scheduling it by automatically generating posts that are optimized for each platform, while still based on your target customer audience. Social media AIs make it easy to schedule and publish your posts at the best times so you can free up your team's time for the more important tasks AIs can't do. Before spending on social AIs, consider where the bulk of your online leads and customers have historically come from. If your analytics show that social media channels currently drive more than 13-15% of your marketing qualified leads (MQL), an investment or trialing of a social AI should be on your shortlist as a potential low-hanging fruit opportunity. Segmentation and Buyer Persona AI Unfortunately, doing research well using a combination of tools for surveys, interviewing and publicly available information is not convenient, nor is it easy for every marketing professional to do. Developing buyer personas for your business is a critical marketing activity that influences not just marketing, but your sales team and the effectiveness of your customer service & retention. Executive leadership knows it's essential to understand who the best kinds of customers are and what their pain points and aspirations may be. But doing this effectively is highly nuanced. Yet it needs to be the core of every marketing strategy your business does. The good news is that I have a few AIs that can jumpstart the work if it's not done yet, or further enhance the definition and quality of established buyer personas your sales and marketing teams share. I'll explain briefly the way AI does this for those who are curious like me. AI uses found from social media platforms, job descriptions, and publicly available user-generated content (USG) from review sites of various kinds as a starting point, along with whatever inputs you initially provided. or can gauge and digest this data to uncover details about your target audience you didn't know exist so that you can execute strong marketing persona intel. Big Data Linkfluence, Pulsar Platform NewtonX In a similar vein but for B2B teams targeting business accounts software like can help your sales team identify and prioritize target accounts, get buying team specifics, optimize for timely engagements with those accounts along with keeping it relevant and adding value without being pushy, all while keeping the ball rolling until prospects are sale-ready. 6sense.com Email Marketing AI When leads unsubscribe, you lose that digital doorway that leads directly to their attention. And if you don’t know your audience well enough? When leads unsubscribe, you lose that digital doorway that leads directly to their attention. And with the volume of email spam, we’re all getting today, the stakes have never been higher with crafting the right emails at the right time. Email remains one of the most effective marketing channels available, but manually crafting individual emails can be time-consuming and tedious. Email marketing AI software like or makes it easy to create personalized emails at scale. These SaaS machine learning algorithms analyze customer data and then generate custom emails that are designed to convert. Plus, real-time reporting capabilities allow you to track the performance of your email campaigns so you can optimize results over a period of time. AdRoll Hubspot Regardless of the specific email software, almost all email marketing SaaS’ these days have varying levels of machine learning or AI built-in because it has quickly become the standard. But don't forget our content writing AIs mentioned earlier because they too can draft emails! Either way, now you know you can take the guesswork out of effective email marketing campaigns and focus more on what matters most—growing your business. Competitor Analysis AI budgeting for a CI program comes down to how similar your product or service is to your competition, and how profitable the margins are with the product. Similarly to the way sales persona AI works, competitor analysis AI takes the big data found from job sites, reviews, and social media posts and then synthesizes the unstructured data into an API that can meaningfully structure the information into competitor intelligence (CI). I'm a fan of because of their but there are other highly regarded options at varying price points like and , to name a few. Crayon blog Deeperinsights.com Klue.com My recommendation for budgeting for a CI program comes down to how similar your product or service is to your competition, and how profitable the margins are with the product. For instance, if you sell a product or service that's nearly identical to your competitor and the margins make it quite profitable, explore the CI options to defend against loss of market share or simply grow your share of the addressable market. And if you believe you’re on the other end of the spectrum, differentiation strategies via regular content creation and awareness campaigns should be prioritized, instead. Digital Advertising AI We already considered Ads and other major advertising platforms AI applications today. Creating a lookalike audience based on customer lists or similar interests meets the criteria and standards. Even being able to anonymously retarget your audience after they visit your website is AI. What isn't standard is creating display ads, video ads, and search ads that get results. Google When applying a growth marketing perspective, we can just apply our AI content and copywriter to write scripts that can be copied and pasted into an AI video maker or formatted into design software like Canva's templates. But will be up for the job for most ad copy needs. Just feed it into Lumen5 or another video SaaS, and do those final tweaks, and your set! Rad AI, Persado, Jasper or Anyword Closing Advice “Be sure that you're targeting early wins first so that you can quickly gain momentum, motivation and organizational buy-in.” Everyone's going to have a unique starting point for integrating marketing AI into their business or job. So start with what's most time-consuming, expensive, or what is a glaringly obvious deficiency for your business right now. Some may want to trim back their reliance on advertising agencies, and for others, video marketing could be almost nonexistent or take up a massive amount of marketing budget by outsourcing. Whatever it is, be sure that you're targeting early wins first so that you can quickly gain the momentum, motivation, and organizational buy-in needed to make your marketing AI transformation a success.

18 AI Marketing Softwares Your B2B Needs to Try Today

This week in The HackerNoon Blogging Fellowship, we discussed what we find most difficult about the writing process, as well as methods and tools we use to overcome those struggles. This thread by Limarc, Amy Shah, Linh, David, Tirtha, Marc Magrini, Blake Cram, Adrian Morales, Lorf and Amy Eastland occurred in HackerNoon's official #fellowship-central channel, and has been edited for readability. Slogging Limarc Sep 1, 2021, 4:06 PM What is the hardest thing about the writing process for you and how do you get over it? Amy Shah Sep 1, 2021, 5:05 PM I find writing in a journal regularly helpful in creating a writing habit.  Daily writing is sometimes hard for me so I decided to start writing in a Five Minute Journal ( ). When I wrote in the Five Minute Journal format, I started wanting to write for longer time periods. Even if I did not have time to write for more than 5 minutes, it felt good to accomplish a small journal entry in the Five Minute Journal that day. http://intelligentchange.com Limarc Sep 1, 2021, 5:16 PM I totally agree. I used to write a journal but “got too busy” I want to get back to it. Do you have a mobile app you recommend? I’ve been using a notepad app but I guess it isn’t good enough because I even stopped writing my 5 minute daily journals Limarc Sep 1, 2021, 5:17 PM For me, the hardest thing of the process was actually self-promotion and learning how and where to do that. Social media is obviously one place to do it but starting from scratch is long and hard (but as writers we gotta hustle). Forums and Facebook Groups type places have also been quite successful for me in the past as well. Amy Shah Sep 1, 2021, 5:40 PM The Pandemic led me to find the Five Minute Journal. I will stay I have a lot more time to do this journaling because of the Pandemic. Limarc Sep 1, 2021, 5:45 PM I think I’ll get one! It looks manageable for sure even with a busy schedule. Linh Sep 2, 2021, 8:17 PM Probably keeping myself accountable. If I set my mind to it I can work on a story in less than 1 hour. It’s the getting started that’s hard and not the finishing for me. To combat that, I just lower my own barrier to entry of what is “worth-writing” and what’s not. Anything can be worth documenting. Impressionism for example was an art genre that stemmed from artists be tired of the Renaissance era’s, for lack of better words, “perfectionism”. And it then proceeded to produce some of the best artists of all time, like Claude Monet. So I write write write. 💯 4 David Sep 2, 2021, 8:19 PM 😁 1 :fireball: 1 Tirtha Sep 3, 2021, 4:06 AM Sometimes being clueless about what's worth writing & sharing gets me frozen. Understanding what people want to know & wish to read is a challenge for me. Till now, the only thing that's helped is to keep the chaotic flow of words coming in, ... out of that (kind of brute force mechanism), an idea pops out. "Hmm, okay I got my notepad open...but what do I write about" - type type type backspace backspace type Marc Magrini Sep 3, 2021, 4:58 AM For me, the hardest part of the writing process can be finding the right words. I always want to be careful about repeating what I say, and about how well others are able to read my writing in general. I usually end up trying to perfect what I write in one sentence before moving to the next, which sometimes makes my writing take longer than it could otherwise. Even so, it's better for writing to be refined rather than rushed. Blake Cram Sep 3, 2021, 5:35 AM I typically get tripped up by the editing process. I think it's difficult to have the discipline to cut out sentences/ideas that you personally enjoy, that ultimately detract or distract from the idea you are trying to share. It's not fun to "destroy" some potentially good ideas, but it's crucial for the cohesion and clarity of writing. What helps me is to take sentences/ideas that I really like, yet don't make the cut, and copy them to a side "dump" document. A little maniacal yes, but I've found those ideas can sometimes be used later, or can spark a new idea that fits better. I get really attached to my writing, so this practice helps me ease the pains of editing, while giving me space for new or improved ideas. 🔥 1 👍 1 Linh Sep 3, 2021, 5:37 AM that’s exactly what David does. I’m a trasher- things go into ether, but David keeps all of his cuts Adrian Morales Sep 3, 2021, 11:23 AM I would say that the hardest part for me is making sure that everything will flow nicely. I’m a natural scatter-brain and it’s often reflected in my writing and speaking. Oftentimes my first draft looks like I fired a shotgun filled with words and opinions at the screen just because there’s so much I want to say. Creating outlines, taking notes as thoughts go in and out, and making A LOT of drafts has helped me ensure that I have a piece that flows well. 🙏 1 Lorf Sep 4, 2021, 11:39 PM The hardest thing about writing for me is actually sitting down and doing it. I love writing, and once I am in a groove it comes easy, but getting myself to sit down and dedicate time is a whole process. Another thing I find difficult is revising- once I write something, I usually can't bare to read it more than twice or then I get sick of myself. 💚 1 Amy Eastland Sep 6, 2021, 2:27 PM For me, the hardest part of the writing process is either getting started and getting those initial words down, or keeping a solid structure that makes sense. The beginning and the end is always the hardest for me. The middle is super easy! :fireball: 2

On Writing: Hardships We Face and How to Overcome Them

Meaningful relationships are high maintenance, but always worth the investment of efforts and time. As a brand, it is crucial to build relationships with your consumers and also solidify them by exploiting the psychological vulnerabilities of the human mind. Humans are a union of thoughts and emotions, and if you are able to hijack the consumer psyche, you win. A consumer’s mind functions by constantly evaluating the pros and cons offered by the variety of products and services available to them. Even the slightest bit of a problem can turn them off to some other product. To make sure your consumers choose you, you must evade any reluctance when it comes to the following questions: What’s in it for me? Is my money/time investment worth it? A valuable answer is the one that offers results which mark a distinction for your brand and also provide them with a product or service which makes a difference for them. It can be a little tricky to identify ways to attract consumers and therefore, we have woven a list of hacks which will not only simplify your process of finding and retaining consumers, but also make it easier for them to decide on your offer. Hack #1: Up your level, Personalise. Personalisation works like a direct appeal and lets them know that you care about them, understand them, and that your products and services are designed especially for them. Make use of emails to welcome your consumers, check up on them or redirect to new or existing content which can be valuable for them. Always make sure to revert to the mails and direct messages you receive. Modify your packaging by using personalised insertions such as a handwritten note or even a tag with their name on it. Go a step forward in this process delight your consumers by adding a surprise gift to their package along with the ordered product. If your business is service-based, you can always opt for an additional feature such as a freebie resource. In order to achieve success, you must work on building a robust mechanism that aims at delivering utmost satisfaction to your consumers. You must build a brand with the genuine intention of giving consumers a good time and something which lingers in their memories. Befriend them and be accessible. Work on a Brand Voice which is friendly, welcoming and entertaining to keep them hooked. Listen to them, allow feedback, take criticism and build from it. Your goal is to build an emotional attachment between your offer and its users. Prioritise user experiences and success will follow. Hack #2: Give Value, Get Emails! You can wait for people to contact you, or you can be smart. Your choice. Your offer is not a mere product or service, but a solution for your consumers. Now, think of solving problems in a manner which appeals to their emotions. Invest time in understanding and defining the motivations of your consumers. This will enable you to read in between lines and decode the unsaid. Your solution does not always have to be in your shop. Sometimes, it is good to sneak a freebie in for your consumers. This is you offering them a valuable resource in exchange for their email address. This works like a sign up reward, such as a free ebook, printable planner or even a short duration email course. Hack #3: Convert more with Decoy Pricing Mechanism Start by offering choices to your consumers and then create a distinction amongst similar items by introducing decoy pricing. What you should aim is to build a cognitive bias and maximise their intent of purchase. While reviewing this laptop, we found that this is a perfect example of Decoy pricing. It makes the $1,999 model look like a steal deal. For just $200 extra, you get twice the storage. By doing this, you are creating an implicit difference between the two, forcing users to think that the product with half the features may not be worth it and more value is being offered at a reasonable price. A similar mechanism can be offering related items and combos to your consumers at a discounted price before the checkout phase. Hack #4: Use Strategy in Product Organization Think of your shopping page as a piece of architecture. Now, list the features of that particular piece and rank them on the basis of what makes people the most interested by each. The top two points will be similar to: The most alluring or attractive section. The most talked about section. People prefer what catches the eye or word of mouth. That’s exactly how you need to organize the structure of your online shopping page - in alignment with their preference. A high rated or most reviewed product is an assurance for potential buyers. Social Proof is a solid way of building trust. By looking through the unbiased reviews of real-life consumers, they begin to build their trust, believing that a lot of people cannot be wrong. Work on building all of your products equally, but mark a distinction based on high preference of people to bring in others too. Hack #5: Serve their Ego using Exclusive Deals Delight and conversion are interlinked. Exclusive insider perks such as memberships, Invite-only events, Email-only special discounts not only serve their ego, but also make them feel lucky and special - the feeling of being let in on a secret deal. Reward their loyalty, it makes people feel special. You can also offer occasional promotions to your list such as holiday discounts and birthday coupons. People buy products from brands associated with their past with experiences. Build a memorable brand and message, and pay attention to details. Commit to quality, it produces an infinite cycle of trust. In order to make reward programs work and bring users back, ditch clickbait offers and focus on quality deals. Your exclusive offers must be good enough and encourage them to take action. Hack #6: Induce Fear Using Time-Bound Deals Fear of missing out is real. People fear missing out on deals. Moreover, there is a sense of defeat linked with things others have and they missed. As a brand, this fear can be used to bring in more consumers through time bound offers and deals. Nobody likes being left behind. Limited duration offers create a sense of urgency in the human brain and make them rethink their choices. Not only this, a deal such as a discount available for a couple of days or hours puts them in a dilemma whether this may not be offered again and if they should take the risk of not buying it instantly. Brands can leverage this fear and work on offers linked with this. Apart from discounts, you may also offer an extremely valuable product or service free along with a product at a regular price for a limited duration. Another option is a one-time offer which will never be back in stock. Implement such strategies in your offer and take advantage of the human triggers. Hack #7: Remarket your Offer Don’t work your way up a straight path, but a cyclic one instead. Modify your plan, you are not looking for a single time hit but a repeat. Build a pattern and involve your consumer base into it. Aim for a never-ending cycle. You can make use of your email list by: - Asking recent buyers for their unbiased reviews or conducting surveys. Not only does this make them feel their opinion is valued by the brand, but also builds credibility online, luring in potential consumers which may be scrolling through your products. - Informing interested consumers about restocked items they were looking for. By doing this, you can redirect them to your website and also remind potential consumers about products they may have forgotten about. - Sending suggestions to your prospects and buyers by listing similar items to the ones they had either bought earlier or were interested in. For instance, sending in suggestions of skincare products to people who had recently bought face wash. - Reminding them about products they showed interest in or had added to their cart but did not complete the process any further. You may also add a limited time checkout discount for abandoned cart users, this can help in increasing the chances of them returning. - Creating to effectively re-market their previously viewed products/services on Facebook & Google. paid marketing campaigns Remember to implement these with utmost care. Your aim is not manipulation of consumer emotions, but bridging the gap between them and what they need, that is, your offer.

7 Psychological Hacks to Impress Your Customers (& Boost Sales)

Unsupervised Investments (I): A Guide to AI Investors

The transaction that first gave Bitcoin any sort of monetary value happened in October 2009 when a Finnish computer science student Martti Malmi (‘Sirius’) sold 5,050 coins for $5.02, meaning each Bitcoin was worth $0.0009. In today’s terms, if he had held on to his coins, he’d be (circa) NZ$555,500,000 richer. Today, we all know “someone who knows someone” who invested around that time and has become a multimillionaire; and we’re kicking ourselves for not doing the exact same thing… With the fourth Bitcoin halving firmly in our rearview mirror and some very recent all-time highs for Bitcoin, new investors (or even existing ones wanting to build or increase their crypto portfolio) might be asking if they’ve waited too long to invest… On the other hand, those who have HODLd - or ‘held on for dear life’ - for a while might be fretting about the lack of an immediate, dramatic change in price over the past weekend. An Immediate Ascent Is Always Unlikely… In the past, halvings have been followed by periods of increased demand and price surges due to the dynamics of supply-demand - but this is never immediate and market dynamics, sentiment, and regulatory factors all influence Bitcoin's price trajectory, making a straight-line ‘ascent’ unlikely. While analysts anticipate an upward trend (which has been the case historically post-halving), the reality is nuanced, and these events are often followed by periods of consolidation and correction - including rallies, reactions, and a lot of volatility on (hopefully) the way up. TLDR: If you were expecting prices to skyrocket overnight, you should have been reading my blogs sooner to get those expectations in check! The Danger of Letting Disappointment Drive Decision-Making Some analysts predicted that the halving would trigger an immediate price slump that would lead to widespread ‘panic selling’; but this hasn’t yet happened... Prices have currently remained buoyant (increasing by 9%); and as a result, investor morale remained buoyant. There was no immediate sell-off… But things often change very quickly in crypto, and this is when underwhelming can lead to panic as pricing drops. In particular, ‘newbies’ who have recently invested in Bitcoin ETFs might not be used to the asset class’s volatility and when pullbacks occur, they could decide that they prefer a move back to more traditional (and more predictable) vehicles. These ‘knee-jerk’ reactions could still lead to a ‘sell-off’, despite looking at only a ‘moment in time’ being a dangerous way of making investment decisions. TLDR: We might not have seen an immediate slump, but this doesn’t mean we shouldn’t be pre-prepared for one with a sound investment strategy to boot. Taking a Broader View on Volatility… The recent halving of Bitcoin block rewards is foundational to Bitcoin’s well-known four-year cycle. This cycle has been historically closely linked to price, with the cycle progressing through ‘Bull’ (rising prices), ‘Bear’ (falling prices), ‘Accumulation’ (a leveling out of prices), and ‘Expansion’ (steady growth). Understanding this cycle is foundational to an ability to take a much broader view of volatility. In terms of ‘what’s next’, we can expect a lot of analysis around any retracements (minor pullbacks or changes in the direction of a financial instrument in terms of price). These retracements are often temporary in nature and do not necessarily indicate a shift in the larger trend. TLDR: In analyzing your next investment move, it’s important to understand what point we are at in the asset cycle. Playing the ‘Long Game’ Seasoned investors all tell us that playing the ‘long game’ is often far wiser than making knee-jerk decisions. As the saying goes, time in the market beats timing the market. Given the crypto market’s volatility, strategies you can employ include: Dollar cost averaging (DCA): Regularly invest fixed amounts regardless of market conditions to average out costs and reduce risk. The hold-on-for-dear-life (HODL) strategy: Hold onto assets long-term despite market fluctuations, focusing on fundamentals rather than short-term movements. Diversification: Spread investments across different assets (such as types of coins) to minimise risk from volatile market swings. ** Too many investors don’t ‘Keep calm and invest on’, getting caught up in ‘timing the market’ in terms of entry or running aground when the market becomes more volatile. An ability to confidently navigate volatility is key to avoiding being a ‘Sirius’ and will help you have the confidence to invest, HODL, and sell successfully. **Disclaimer: Crypto is volatile, carries risk, and the value can go up and down. Past performance is not an indicator of future returns. Please do your own research. The transaction that first gave Bitcoin any sort of monetary value happened in October 2009 when a Finnish computer science student Martti Malmi (‘Sirius’) sold 5,050 coins for $5.02, meaning each Bitcoin was worth $0.0009. In today’s terms, if he had held on to his coins, he’d be (circa) NZ$555,500,000 richer. Today, we all know “someone who knows someone” who invested around that time and has become a multimillionaire; and we’re kicking ourselves for not doing the exact same thing… The transaction that first gave Bitcoin any sort of monetary value happened in October 2009 when a Finnish computer science student Martti Malmi (‘Sirius’) sold 5,050 coins for $5.02, meaning each Bitcoin was worth $0.0009. In today’s terms, if he had held on to his coins, he’d be (circa) NZ$555,500,000 richer. Today, we all know “someone who knows someone” who invested around that time and has become a multimillionaire; and we’re kicking ourselves for not doing the exact same thing… With the fourth Bitcoin halving firmly in our rearview mirror and some very recent all-time highs for Bitcoin, new investors (or even existing ones wanting to build or increase their crypto portfolio) might be asking if they’ve waited too long to invest… halving On the other hand, those who have HODLd - or ‘held on for dear life’ - for a while might be fretting about the lack of an immediate, dramatic change in price over the past weekend. An Immediate Ascent Is Always Unlikely… An Immediate Ascent Is Always Unlikely… In the past, halvings have been followed by periods of increased demand and price surges due to the dynamics of supply-demand - but this is never immediate and market dynamics, sentiment, and regulatory factors all influence Bitcoin's price trajectory, making a straight-line ‘ascent’ unlikely. While analysts anticipate an upward trend (which has been the case historically post-halving), the reality is nuanced, and these events are often followed by periods of consolidation and correction - including rallies, reactions, and a lot of volatility on (hopefully) the way up. TLDR: If you were expecting prices to skyrocket overnight, you should have been reading my blogs sooner to get those expectations in check! TLDR: If you were expecting prices to skyrocket overnight, you should have been reading my blogs sooner to get those expectations in check! The Danger of Letting Disappointment Drive Decision-Making The Danger of Letting Disappointment Drive Decision-Making Some analysts predicted that the halving would trigger an immediate price slump that would lead to widespread ‘panic selling’; but this hasn’t yet happened... Prices have currently remained buoyant (increasing by 9%); and as a result, investor morale remained buoyant. There was no immediate sell-off… But things often change very quickly in crypto, and this is when underwhelming can lead to panic as pricing drops. In particular, ‘newbies’ who have recently invested in Bitcoin ETFs might not be used to the asset class’s volatility and when pullbacks occur, they could decide that they prefer a move back to more traditional (and more predictable) vehicles. These ‘knee-jerk’ reactions could still lead to a ‘sell-off’, despite looking at only a ‘moment in time’ being a dangerous way of making investment decisions. TLDR: We might not have seen an immediate slump, but this doesn’t mean we shouldn’t be pre-prepared for one with a sound investment strategy to boot. TLDR: We might not have seen an immediate slump, but this doesn’t mean we shouldn’t be pre-prepared for one with a sound investment strategy to boot. Taking a Broader View on Volatility… Taking a Broader View on Volatility… The recent halving of Bitcoin block rewards is foundational to Bitcoin’s well-known four-year cycle. This cycle has been historically closely linked to price, with the cycle progressing through ‘Bull’ (rising prices), ‘Bear’ (falling prices), ‘Accumulation’ (a leveling out of prices), and ‘Expansion’ (steady growth). Understanding this cycle is foundational to an ability to take a much broader view of volatility. In terms of ‘what’s next’, we can expect a lot of analysis around any retracements (minor pullbacks or changes in the direction of a financial instrument in terms of price). These retracements are often temporary in nature and do not necessarily indicate a shift in the larger trend. TLDR: In analyzing your next investment move, it’s important to understand what point we are at in the asset cycle. TLDR: In analyzing your next investment move, it’s important to understand what point we are at in the asset cycle. Playing the ‘Long Game’ Playing the ‘Long Game’ Seasoned investors all tell us that playing the ‘long game’ is often far wiser than making knee-jerk decisions. As the saying goes, time in the market beats timing the market. Given the crypto market’s volatility, strategies you can employ include: Dollar cost averaging (DCA): Regularly invest fixed amounts regardless of market conditions to average out costs and reduce risk. Dollar cost averaging (DCA): Regularly invest fixed amounts regardless of market conditions to average out costs and reduce risk. The hold-on-for-dear-life (HODL) strategy: Hold onto assets long-term despite market fluctuations, focusing on fundamentals rather than short-term movements. The hold-on-for-dear-life (HODL) strategy: Hold onto assets long-term despite market fluctuations, focusing on fundamentals rather than short-term movements. Diversification: Spread investments across different assets (such as types of coins) to minimise risk from volatile market swings. ** Diversification: Spread investments across different assets (such as types of coins) to minimise risk from volatile market swings. * * Too many investors don’t ‘Keep calm and invest on’, getting caught up in ‘timing the market’ in terms of entry or running aground when the market becomes more volatile. An ability to confidently navigate volatility is key to avoiding being a ‘Sirius’ and will help you have the confidence to invest, HODL, and sell successfully. ** Disclaimer: Crypto is volatile, carries risk, and the value can go up and down. Past performance is not an indicator of future returns. Please do your own research. Disclaimer: Crypto is volatile, carries risk, and the value can go up and down. Past performance is not an indicator of future returns. Please do your own research.

Making Cents (Sense!) of Post-Halving Pricing…

Today, we're diving deep into the world of anchoring, a cognitive bias that influences our choices far more pervasively than we realize. If you’ve heard of Anchors before, you’ve probably heard it in a sales context. I’ll touch on that, but it goes way deeper than this. Understanding Anchoring isn't just about dodging sneaky sales tactics; it's about understanding how our brains construct reality from imperfect information. Anchors Aweigh: What Is This Thing, Anyway? Picture this: You're browsing for a new jacket. The first one you see is beautiful, but it's a whopping $400. Way out of your budget. However, as you wander through the store, every other jacket now seems like a relative bargain. Suddenly, that $150 option looks downright appealing. That initial $400 price tag served as an anchor. It distorted your perception of what constitutes a "reasonable" price for a jacket. This mental glitch, my friends, is the anchoring effect in action. Another (non sales, example), was shown that if people are first asked whether Gandhi died before or after age 9, and are then asked to guess Gandhi's actual age at death, their guesses will be lower than if they had first been asked whether Gandhi lived past age 200. The first anchor of 9 or 200 pulls their final estimate in that direction, despite it having no logical relevance. The anchoring bias describes our mind's tendency to become overly influenced by the first piece of information (the anchor) it receives on a topic. Once that anchor's dropped, subsequent judgments get made relative to it, even if the initial anchor is totally arbitrary or irrelevant. Anchoring in the Wild Anchoring isn't just about shopping sprees and impulse buys. It permeates all sorts of life decisions: The person who throws out a number first (salary, sale price, you name it) often has an advantage because it sets the psychological stage for the rest of the negotiation. Negotiations: Get too fixated on the price you originally paid for a stock? You might miss signs it's time to sell, even if the fundamentals have changed (that's sunk cost fallacy, a close cousin of anchoring). Investing: From job interviews to dating, that initial impression (positive or negative) can color how people perceive everything else you do. First Impressions: Anchors: The Cognitive Comfort Blanket Think of an anchor as a mental shortcut. Our brains crave stability and order – they don't enjoy floating around in a sea of uncertainty. Anchors, even irrelevant ones, give us a point of reference, a starting line from which to judge everything else. The tricky part? Once an anchor is planted in our minds, it has a cascading effect: We start noticing details that confirm the established anchor and downplay information that contradicts it. This is a form of confirmation bias. Selective Attention: An anchor can make something seem outrageously expensive or like an incredible deal, even if the objective value remains unchanged. Our point of reference becomes skewed. Distorted Valuation: Anchors don't just affect isolated decisions. They can have a long-term influence on our spending habits, expectations, and even our beliefs about the world. The Ripple Effect: Why Are Our Brains So Easily Swayed? Researchers have a few theories: Our brains are cognitive misers—they love shortcuts. Instead of thoroughly evaluating every decision from scratch, referencing an anchor is a quick, albeit imperfect, decision-making hack. Effort Reduction: When clueless about a fair price or course of action, any initial data point seems better than none. The anchor gives us some place to start. Uncertainty: The World is Your Anchor Playground Let's be real, anchors are everywhere: That initial "Free" frames future pricing decisions. Suddenly the monthly subscription feels way less appealing, even if the total cost is reasonable. Companies know this. The "Free Trial" Trap: Have you noticed how tip options on those card readers keep getting higher? They're anchoring your perception of what constitutes a "normal" tip amount. The Power of Suggestion: The first opinion you hear on a controversial topic, or even just the initial word choice ("riot" vs. "protest"), can shape how you process subsequent information. Anchoring in the Social Realm: The Achilles Heel of Anchoring The most insidious thing about anchors is that they work even when we KNOW they exist. Studies show that even when people are explicitly warned about anchoring bias, it still influences their estimation and judgment. Why does this happen? Here's where things get interesting: System 1 thinking (fast, intuitive) is easily swayed by anchors. But while System 2 (slow, deliberate reasoning) can recognize the bias, it takes significant effort to fully counteract its effects. Anchors Tap Into Deeper Thinking: Our brains are wired to assess things comparatively. Even if you intellectually recognize that an anchor is arbitrary, your emotional response is primed to the comparison. Relative, Not Absolute: Anchors create a sense of cognitive fluency. Options that feel familiar or easy to process often seem intuitively correct, even if they aren't the most rational choice. The Fluency Factor: Fight Back Against the Invisible Hand So, are we doomed to be cognitive puppets manipulated by random anchors? Not quite. Here's your toolkit: Impulse buys are the best friend of anchoring. Give yourself time. Before reacting to a price, offer, or information, impose a self-mandated waiting period. That pause gives your logical brain space to catch up. The Art of Delayed Gratification: Never rely on a single data point. Actively seek out alternative pricing, multiple opinions, or different perspectives on an issue. This helps break the spell of the initial anchor. Seek Counter-Anchors: Especially in negotiations, sometimes it pays to be the one who avoids stating the first number. Strategic ambiguity shifts the dynamic in your favor. Embrace Strategic Ambiguity: Beyond the Obvious – Anchoring in Unexpected Places Anchoring isn't just a salesperson's trick. It seeps into areas where we least expect it, subtly shaping our choices, opinions, and even our self-perception: Ever catch yourself longing for "the good old days" when things seemed cheaper, simpler, or better? Those nostalgic memories can become anchors, making us resistant to change or less receptive to the advantages of the present. Anchoring to the Past: Our initial impressions of ourselves (in childhood through early adulthood) have incredible staying power. That old "I'm bad at math" label can linger for decades, leading to missed opportunities because we're anchored to a past limitation. The Self-Perception Anchor: Studies suggest that even something as trivial as the severity of a sentencing demand by the prosecution can unconsciously anchor the judge's ultimate sentence, regardless of the actual evidence. Anchoring in the Courtroom: Anchors: A Double-Edged Sword It's important to remember, anchoring isn't inherently good or bad. Our brains evolved this shortcut for a reason. Here's where it can be helpful: Ever heard the advice to "visualize success"? It's partly an anchoring effect. Setting a high initial goal (sales revenue, fitness target, creative output) creates a reference point that can motivate us, even if we don't fully reach the first ambitious mark. Goal Setting as Anchoring: Consciously reframing negative thought patterns with positive affirmations can be a form of beneficial self-anchoring. Over time, it helps shift your internal reference point. Positive Self-Talk: Charities that display suggested donation amounts or non-profits highlighting the impact of even small contributions are leveraging anchoring principles to nudge people towards greater generosity. Anchors for Social Good: The Ultimate Goal: Cognitive Flexibility It's not about eliminating anchors – they're an inevitable part of how our brains work. The key is becoming mindful of when they're operating, knowing when to deliberately set our own anchors, and developing the flexibility to shift our reference points when necessary. Understanding anchoring is a step towards greater objectivity, better decision-making, and a healthy skepticism towards the hidden forces trying to shape our reality. Let's get meta - could this newsletter be one big anchor to get you thinking more critically about decision-making? Absolutely 😉 Scott Also appears . here

Unveiling the Anchors: How Your Brain Makes Sense of the World (And Gets It Wrong)

অ্যাঙ্করগুলি উন্মোচন করা: কীভাবে আপনার মস্তিষ্ক বিশ্বের অনুভূতি তৈরি করে (এবং এটি ভুল হয়ে যায়)

Die Anker enthüllen: Wie Ihr Gehirn die Welt versteht (und es falsch versteht)

Revelando las anclas: cómo su cerebro le da sentido al mundo (y lo entiende mal)

Dévoiler les ancres : comment votre cerveau donne un sens au monde (et se trompe)

एंकरों का अनावरण: आपका मस्तिष्क दुनिया को कैसे समझता है (और इसे गलत बनाता है)

アンカーを明らかにする: あなたの脳は世界をどのように理解するのか (そして間違ってしまうのか)

앵커 공개: 뇌가 세상을 어떻게 이해하고 잘못 이해하는지

Revelando as âncoras: como seu cérebro dá sentido ao mundo (e erra)

Раскрытие якорей: как ваш мозг воспринимает мир (и делает это неправильно)

Çapaların Açıklanması: Beyniniz Dünyayı Nasıl Anlıyor (Ve Yanlış Anlıyor)

Tiết lộ những điểm neo: Bộ não của bạn nhận thức thế giới như thế nào (và hiểu sai)

揭开锚点：你的大脑如何理解世界（以及理解错误）

How to Write Clearly: Rules and Exercises on English Composition by Edwin Abbott Abbott, is part of the HackerNoon Books Series. You can jump to any chapter in this book . WORDS. here WORDS. 1. Use words in their proper sense. Write, not "His apparent guilt justified his friends in disowning him," but "his evident guilt." "Conscious" and "aware," "unnatural" and "supernatural," "transpire" and "occur," "circumstance" and "event," "reverse" and "converse," "eliminate" and "elicit," are often confused together. This rule forbids the use of the same word in different senses. "It is in my power to refuse your request, and since I have power to do this, I may lawfully do it." Here the second "power" is used for "authority." This rule also forbids the slovenly use of "nice," "awfully," "delicious," "glorious," &c. See (2). 2. Avoid exaggerations. "The boundless plains in the heart of the empire furnished inexhaustible supplies of corn, that would have almost sufficed for twice the population." Here "inexhaustible" is inconsistent with what follows. The words "unprecedented," "incalculable," "very," and "stupendous" are often used in the same loose way. 3. Avoid useless circumlocution and "fine writing." "Her Majesty here partook of lunch." Write "lunched." "Partook of" implies sharing, and is incorrect as well as lengthy. So, do not use "apex" for "top," "species" for "kind," "individual" for "man," "assist" for "help," &c. [5] 4. Be careful how you use the following words: "not … and," "any," "only," "not … or," "that." See below, "Or." And. —"I am not bound to receive any messenger that you send."
Does this mean every, or a single? Use "every" or "a single." —(1) "I do not intend to help you, because you are my enemy &c." ought to mean (2), "I intend not to help you, and my reason for not helping you is, because you are my enemy." But it is often wrongly used to mean (3), "I intend to help you, not because you are my enemy (but because you are poor, blind, &c.)." In the latter case, not ought to be separated from intend. By distinctly marking the limits to which the influence of not extends, the ambiguity may be removed. Any. Not. is often used ambiguously for alone. "The rest help me to revenge myself; you only advise me to wait." This ought to mean, "you only advise, instead of helping;" but in similar sentences "you only" is often used for "you alone." But see 21. Only —When "or" is preceded by a negative, as "I do not want butter or honey," "or" ought not, strictly speaking, to be used like "and," nor like "nor." The strict use of "not … or" would be as follows:— Or. "You say you don't want both butter and honey—you want butter or honey; I, on the contrary, do not want butter or honey—I want them both." Practically, however, this meaning is so rare, that "I don't want butter or honey" is regularly used for "I want neither butter nor honey." But where there is the slightest danger of ambiguity, it is desirable to use nor. The same ambiguity attends "not … and." "I do not see Thomas and John" is commonly used for "I see neither Thomas nor John;" but it might mean, "I do not see them both—I see only one of them." —The different uses of "that" produce much ambiguity, e.g. "I am so much surprised by this statement that I am desirous of resigning, that I scarcely know what reply to make." Here it is impossible to tell, till one has read past "resigning," whether the first "that" depends upon "so" or "statement." Write: "The statement that I am desirous of resigning surprises me so much that I scarcely know &c." That. 4 a. Be careful in the use of ambiguous words, e.g. "certain." "Certain" is often used for "some," as in "Independently of his earnings, he has a certain property," where the meaning might be "unfailing." Under this head may be mentioned the double use of words, such as "left" in the same form and sound, but different in meaning. Even where there is no obscurity, the juxtaposition of the same word twice used in two senses is inelegant, e.g. (Bain), "He turned to the left and left the room." I have known the following slovenly sentence misunderstood: "Our object is that, with the aid of practice, we may sometime arrive at the point where we think eloquence in its most praiseworthy form to lie." "To lie" has been supposed to mean "to deceive." (For "which" see 8.) The ambiguity arising from the use of he applying to different persons is well known. 5. Be careful how you use "he," "it," "they," "these," &c. "He told his friend that if he did not feel better in half an hour he thought he had better return." See (6) for remedy. Much ambiguity is also caused by excessive use of such phrases as in this way, of this sort, &c. "God, foreseeing the disorders of human nature, has given us certain passions and affections which arise from, or whose objects are, these disorders. Of this sort are fear, resentment, compassion." Repeat the noun: "Among these passions and affections are fear &c." Two distinct uses of it may be noted. It, when referring to something that precedes, may be called "retrospective;" but when to something that follows, "prospective." In "Avoid indiscriminate charity: it is a crime," "it" is retrospective.[6] In "It is a crime to give indiscriminately," "it" is prospective. The prospective "it," if productive of ambiguity, can often be omitted by using the infinitive as a subject: "To give indiscriminately is a crime." Speeches in the third person afford a particular, though very common case, of the general ambiguity mentioned in (5). Instead of "He told his friend that if he did not feel better &c.," write "He said to his friend, 'If, I (or you) don't feel better &c.'" 6. Report a speech in the First, not the Third Person, where necessary to avoid ambiguity. Thus, where Essex is asking Sir Robert Cecil that Francis Bacon may be appointed Attorney-General, the dialogue is (as it almost always is in Lord Macaulay's writings) in the First Person, except where it becomes tedious and uninteresting so as to require condensation, and then it drops into the Third Person: 6 a. Sometimes, where the writer cannot know the exact words, or where the exact words are unimportant, or lengthy and uninteresting, the Third Person is preferable. "Sir Robert had nothing to say but that he thought his own abilities equal to the place which he hoped to obtain, and that his father's long services deserved such a mark of gratitude from the Queen." —Even when a speech is reported in the third person, "that" need not always be inserted before the dependent verb. Thus, instead of "He said that he took it ill that his promises were not believed," we may write, "'He took it ill,' he said, 'that &c.'" This gives a little more life, and sometimes more clearness also. 6 b. Omission of "that" in a speech reported in the Third Person. 7. When you use a Participle, as "walking," implying "when," "while," "though," "that," make it clear by the context what is implied. "Republics, in the first instance, are never desired for their own sakes. I do not think they will finally be desired at all, unaccompanied by courtly graces and good breeding." Here there is a little doubt whether the meaning is "since they are, or, if they are, unaccompanied." —"Men walking (that walk, or when they walk) on ice sometimes fall." That or when. It is better to use "men walking" to mean "men when they walk." If the relative is meant, use "men that walk," instead of the participle. (1) "While he was } Walking on { (1) the road, } he fell." (2) "Because he was } { (2) the ice, } When the participle precedes the subject, it generally implies a cause: "Seeing this, he retired." Otherwise it generally has its proper participial meaning, e.g. "He retired, keeping his face towards us." If there is any ambiguity, write "on seeing,"—"at the same time, or while, keeping." (1) "Though he was} {(1) he nevertheless stood
} { his ground." (2) "Since he was } Struck with terror, {(2) he rapidly retreated." (3) "If he is } {(3) he will soon retreat.” 8. When using the Relative Pronoun, use "who" and "which" where the meaning is "and he, it, &c.," "for he, it, &c." In other cases use "that," if euphony allows. "I heard this from the inspector, who (and he) heard it from the guard that travelled with the train." "Fetch me (all) the books that lie on the table, and also the pamphlets, which (and these) you will find on the floor." An adherence to this rule would remove much ambiguity. Thus: "There was a public-house next door, which was a great nuisance," means "and this (i.e. the fact of its being next door) was a great nuisance;" whereas that would have meant "Next door was a public-house that (i.e. the public-house) was a great nuisance." Thus, in the first example above, "inspector" is complete in itself, and "who" introduces a new fact about him; "guard" is incomplete, and requires "that travelled with the train" to complete the meaning. "Who," "which," &c. introduce a new fact about the antecedent, whereas "that" introduces something without which the antecedent is incomplete or undefined. It is not, and cannot be, maintained that this rule, though observed in Elizabethan English, is observed by our best modern authors. (Probably a general impression that "that" cannot be used to refer to persons has assisted "who" in supplanting "that" as a relative.) But the convenience of the rule is so great that beginners in composition may with advantage adhere to the rule. The following are some of the cases where who and which are mostly used, contrary to the rule, instead of that. — Exceptions: (a) When the antecedent is defined, e.g. by a possessive case, modern English uses who instead of that. It is rare, though it would be useful,[7] to say "His English friends that had not seen him" for "the English friends, or those of his English friends, that had not seen him." (b) That sounds ill when separated from its verb and from its antecedents, and emphasized by isolation: "There are many persons that, though unscrupulous, are commonly good-tempered, and that, if not strongly incited by self-interest, are ready for the most part to think of the interest of their neighbours." Shakespeare frequently uses who after that when the relative is repeated. See "Shakespearian Grammar," par. 260. (c) If the antecedent is qualified by that, the relative must not be that. Besides other considerations, the repetition is disagreeable. Addison ridicules such language as "That remark that I made yesterday is not that that I said that I regretted that I had made." (d) That cannot be preceded by a preposition, and hence throws the preposition to the end. "This is the rule that I adhere to." This is perfectly good English, though sometimes unnecessarily avoided. But, with some prepositions, the construction is harsh and objectionable, e.g. "This is the mark that I jumped beyond," "Such were the prejudices that he rose above." The reason is that some of these disyllabic prepositions are used as adverbs, and, when separated from their nouns, give one the impression that they are used as adverbs. (e) After pronominal adjectives used for personal pronouns, modern English prefers who. "There are many, others, several, those, who can testify &c." (f) After that used as a conjunction there is sometimes a dislike to use that as a relative. See (c). 9. Do not use redundant "and" before "which."[8] "I gave him a very interesting book for a present, and which cost me five shillings." In short sentences the absurdity is evident, but in long sentences it is less evident, and very common. "A petition was presented for rescinding that portion of the bye-laws which permits application of public money to support sectarian schools over which ratepayers have no control, this being a violation of the principle of civil and religious liberty, and which the memorialists believe would provoke a determined and conscientious resistance." Here which ought grammatically to refer to "portion" or "schools." But it seems intended to refer to "violation." Omit "and," or repeat "a violation" before "which," or turn the sentence otherwise. 10. Equivalents for Relative. —"Men thirsting (for 'men that thirst') for revenge are not indifferent to plunder." The objection to the participle is that here, as often, it creates a little ambiguity. The above sentence may mean, "men, when they thirst," or "though they thirst," as well as "men that thirst." Often however there is no ambiguity: "I have documents proving this conclusively." (a) Participle. —Instead of "He was the first that entered" you can write "to enter;" for "He is not a man who will act dishonestly," "to act." This equivalent cannot often be used. (b) Infinitive. can sometimes be used for "by which," "in which," so as to avoid a harsh repetition of "which." "The means whereby this may be effected." But this use is somewhat antiquated. (c) Whereby, wherein, &c., —"The man that does not care for music is to be pitied" can be written (though not so forcibly), "If a man does not care for music, he is to be pitied." It is in long sentences that this equivalent will be found most useful. (d) If. —"He did his best, which was all that could be expected," can be written, "and this was all that, &c." (e) And this. —"Let me repeat that which[9] you ought to know, that that which is worth doing is worth doing well." "Let me repeat, what you ought to know, that what is worth doing is worth doing well." (f) What. —It is sometimes thought ungrammatical to omit the relative, as in "The man (that) you speak of." On the contrary, that when an object (not when a subject) may be omitted, wherever the antecedent and the subject of the relative sentence are brought into juxtaposition by the omission. (g) Omission of Relative. This is particularly useful after a negative: "He said that he would not even hear me, which I confess I had expected." Here the meaning may be, "I had expected that he would," or "that he would not, hear me." Write, "a refusal, or, a favour, that I confess I had expected." See (38). 10 a'. Repeat the Antecedent in some new form, where there is any ambiguity. —This is a most important rule. Instead of "I have neither the necessaries of life nor the means of procuring them," write (if you can with truth), "I have not a crust of bread, nor a penny to buy one." 11. Use particular for general terms. CAUTION.—There is a danger in this use. The meaning is vividly expressed but sometimes may be exaggerated or imperfect. Crust of bread may be an exaggeration; on the other hand, if the speaker is destitute not only of bread, but also of shelter and clothing, then crust of bread is an imperfect expression of the meaning. In philosophy and science, where the language ought very often to be inclusive and brief, general and not particular terms must be used. The disadvantage of the use of Verbal Nouns is this, that, unless they are immediately preceded by prepositions, they are sometimes liable to be confounded with participles. The following is an instance of an excessive use of Verbal Nouns: 11 a. Avoid Verbal Nouns where Verbs can be used instead. "The pretended confession of the secretary was only collusion to lay the jealousies of the king's favouring popery, which still hung upon him, notwithstanding his writing on the Revelation, and affecting to enter on all occasions into controversy, asserting in particular that the Pope was Antichrist." Write "notwithstanding that he wrote and affected &c." 12. Use a particular Person instead of a class. "What is the splendour of the greatest monarch compared with the beauty of a flower?" "What is the splendour of Solomon compared with the beauty of a daisy?" Under this head may come the forcible use of Noun for Adjective: "This fortress is weakness itself." An excess of this use is lengthy and pedantically bombastic, e.g., the following paraphrase for "in every British colony:"—"under Indian palm-groves, amid Australian gum-trees, in the shadow of African mimosas, and beneath Canadian pines." 13. Use Metaphor instead of literal statement. "The ship ploughs the sea" is clearer than "the ship cleaves the sea," and shorter than "the ship cleaves the sea as a plough cleaves the land." Of course there are some subjects for which Metaphor should not be used. See (14 a) and (14 b). 14. Do not confuse Metaphor. "In a moment the thunderbolt was upon them, deluging their country with invaders." The following is attributed to Sir Boyle Roche: "Mr. Speaker, I smell a rat, I see him brewing in the air; but, mark me, I shall yet nip him in the bud." Some words, once metaphorical, have ceased to be so regarded. Hence many good writers say "under these circumstances" instead of "in these circumstances." An excessive regard for disused metaphor savours of pedantry: disregard is inelegant. Write, not, "unparalleled complications," but "unprecedented complications;" and "he threw light on obscurities," instead of "he unravelled obscurities." 14 a. Do not introduce literal statement immediately after Metaphor. "He was the father of Chemistry, and brother to the Earl of Cork." "He was a very thunderbolt of war,
And was lieutenant to the Earl of Mar." Thus, we may say "a poet soars," or even, though rarely, "a nation soars to greatness," but you could not say "Consols soared to 94-1/2." Even commonplace subjects may be illustrated by metaphor: for it is a metaphor, and quite unobjectionable, to say "Consols mounted, or jumped to 94-1/2." But commonplace subjects must be illustrated by metaphor that is commonplace. 14 b. Do not use poetic metaphor to illustrate a prosaic subject. About HackerNoon Book Series: We bring you the most important technical, scientific, and insightful public domain books. This book is part of the public domain. Edwin Abbott Abbott (2007). How to Write Clearly: Rules and Exercises on English Composition. Urbana, Illinois: Project Gutenberg. Retrieved https://www.gutenberg.org/cache/epub/22600/pg22600.html This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at , located at . www.gutenberg.org https://www.gutenberg.org/policy/license.html

Use words in their proper sense

Testing a Clean Architecture in a Frontend Application - Does It Make Sense?

একটি ফ্রন্টএন্ড অ্যাপ্লিকেশনে একটি পরিষ্কার আর্কিটেকচার পরীক্ষা করা - এটি কি অর্থপূর্ণ?

Testen einer sauberen Architektur in einer Frontend-Anwendung – ist das sinnvoll?

Probar una arquitectura limpia en una aplicación frontend: ¿tiene sentido?

Tester une architecture propre dans une application frontale - Cela a-t-il un sens ?

एक दृश्यपटल अनुप्रयोग में एक स्वच्छ वास्तुकला का परीक्षण - क्या यह समझ में आता है?

フロントエンド アプリケーションでクリーンなアーキテクチャをテストする - 意味があるか?

프런트엔드 애플리케이션에서 클린 아키텍처 테스트 - 말이 되나요?

Testando uma arquitetura limpa em um aplicativo front-end - faz sentido?

Bir Ön Uç Uygulamasında Temiz Bir Mimariyi Test Etmek - Mantıklı mı?

Thử nghiệm một kiến trúc sạch trong một ứng dụng giao diện người dùng - Điều đó có hợp lý không?

在前端应用程序中测试干净的架构 - 它有意义吗？

@garden0feth . If you are unfamiliar with the concept of DeFi, do read our This article aims to provide an overview of DeFi metrics. It references blockchain and cryptocurrency introductory article to DeFi before reading this article. DeFi investors often have to sift through a vast sea of data to find valuable information that can help them make informed investment decisions. This task can be complex and tedious without knowing the right metrics to analyze and which tools to utilize. This piece introduces a list of DeFi metrics and tools to help you get started! Standard DeFi Metrics 1. Total Value Locked (TVL) TVL represents the overall value of assets deposited in a DeFi protocol, including tokens that are staked, borrowed, and in . It is a key metric to measure the growth and performance of DeFi protocols. liquidity pools TVL is dependent on two factors, namely the price and quantity of locked tokens. Users can examine the growth in TVL over time to evaluate the performance of a project. DeFi aggregator platforms rank DeFi projects by TVL, allowing users to gauge their popularity against other protocols. Tools you can use: , DeFiLlama DappRadar 2. Market Capitalization Market cap refers to the total value of a cryptocurrency at a given point in time, which can be calculated by multiplying the token’s value with its circulating supply. This metric is often used to evaluate and rank the size and popularity of a crypto or DeFi project. Users generally deem a project with a large market cap to be more stable. Tokens with larger market caps are also less sensitive to price fluctuations compared to smaller cap projects. Market Cap = Token Value × Circulating Supply Another similar metric is the fully diluted market capitalization, which refers to the total value of a cryptocurrency if its entire supply was in circulation. This can be calculated by multiplying the token’s value with its maximum supply, which accounts for the quantity of tokens that have been, and will be released. Fully diluted market cap is used to evaluate a project’s value while accounting for future token supply. A project with a large fully diluted market cap can signify long-term growth, only if the token value rises in proportion to the future released supply. If a token’s supply increases greater than its value over time, there will be huge inflationary pressure driving its value down. When using this metric, it is also important to consider other factors such as , release schedule, vesting periods, emission rates, and . token allocation staking mechanisms Fully Diluted Market Cap = Token Value × Maximum Supply Tools you can use: , CoinGecko CoinMarketCap 3. Active Wallet Addresses The number of active wallet addresses on a blockchain is used to gauge the number of unique active users on a specific network. Active addresses refer to wallets involved in successful on-chain transactions, either as a sender or receiver. Over time, an increasing number of active wallet addresses translates to a larger participating network of users. Since this metric only measures the number of unique active addresses, wallets that are involved in multiple transactions over a given period of time will only be registered once. The number of active wallet addresses can be helpful for gauging activity levels on a network or DeFi protocol, as well as the utility of a token. A large number of active wallet addresses indicates high user activity, which can usually increase utility and confidence in a project. A tool you can use: Glassnode 4. Trading Volume Trading volume in crypto refers to the total value of a token being traded back and forth among users over a given period of time. It is the sum of all recorded transactions on a network. This metric is widely used to evaluate a token’s popularity and on-chain activity between participants. A token with high trading volume indicates high transaction activity, and this can bring about confidence in the project. Trading volume reflects user activity more accurately than metrics like the number of active wallet addresses because it covers the total value of token transactions happening within a given time period. Trading Volume = Token Value × Number of Traded Tokens Tools you can use: , CoinGecko CoinMarketCap Blockchain / DeFi Tools The open-source nature of blockchains allows anyone to access on-chain data. However, it may be a complex process for everyday investors lacking the expertise to extract and process blockchain data for their own consumption. This has led to the conception of various powerful tools allowing users to access and understand on-chain data easily. Here are three types of useful blockchain research tools for you! 1. Blockchain Explorers A blockchain explorer is a software that enables anyone to access extensive data and activity occurring on a network. This comprises transaction details, wallet activity, token data, and smart contract information. Crypto enthusiasts typically use explorers like or to seek by analyzing whale wallets and their transaction activity. Etherscan BscScan alpha Investors can also gain useful insights by examining token data such as price, market capitalization, transaction volume, number of holders, and more. Blockchain explorers can even be used to read smart contract code and check gas prices on a network. 2. DeFi Analytics Platforms and Wallet Trackers With the multitude of DeFi protocols in Web3, some effective applications have been developed to extract and curate on-chain data to help users visualize and better understand DeFi statistics. is a blockchain analytics platform that surfaces on-chain data and turns it into readable data for users to absorb. Dune Analytics Users can query blockchain data from Structured Query Language (SQL) databases which are then visualized and presented in tables, graphs, and charts for easier understanding. They can also collate specific datasets to create dashboards for an overall view of the extracted data. is another effective tool for accessing on-chain and derivative data presented in graphical representations. There is an extensive list of metrics to examine, and platforms like these allow users to easily obtain data to evaluate tokens, derivatives, DeFi protocols, and blockchain networks. This can help investors make more informed decisions in the DeFi space. Glassnode by Treehouse is a comprehensive DeFi analytics platform that deconstructs users’ positions to analyze risk, historical data, and profit and loss. Harvest Portfolio Overview Harvest’s dashboard provides a general overview of the connected wallet, displaying an accurate view of the portfolio’s net worth over a selected time period. Net Worth  = Wallet Assets + Productive Assets – Liabilities Wallet Assets Below the portfolio overview, users can access a breakdown of their Wallet Assets, which refer to digital assets in the wallet that are not interacting with any DeFi protocols. Productive Assets Harvest’s Productive Assets section provides a deep dive into users’ profit and loss (P&L) on a protocol level, helping them identify which positions work best. Clicking into each asset gives users a comprehensive breakdown of their positions, with statistics such as annualized time-weighted rate of returns and projected yields. Harvest also provides detailed information on current P&L components and historical P&L dating back to the initiation of the position. Under the DeFi tab, Harvest shows users exactly where their P&L comes from. The P&L breakdown for any period – weekly, monthly, or year-to-date – is segmented into seven key components: Rewards Earned, Interests Earned, LP Fees Earned, HODL P&L, Delta, Interest Paid, and Impermanent Loss across that same period. Try Harvest out ! here DeFi Aggregators In a space where users are constantly seeking the best yields and rotating crops, platforms like and make it remarkably easy for people to analyze protocol performance. DeFiLlama DappRadar DeFiLlama is the largest DeFi TVL aggregator, tracking over 800 protocols from over 80 different blockchains. They mainly provide TVL data and rank the best yields across a wide variety of blockchains and DeFi protocols. This is incredibly useful for users to analyze the DeFi landscape and study the performance of protocols. What Is Next? DeFi is still a nascent space with thousands of builders and developers aiming to disrupt traditional finance systems by harnessing the power of blockchain technology. With countless projects posing novel ideas and concepts that can seemingly revolutionize finance, investors have to learn the skill of evaluating projects before deciding to invest in them. Using specific metrics to analyze blockchain protocols allows users to make more informed investment decisions. After all, numbers paint a picture of a project’s overall performance. A reminder to always exercise due diligence and before investing in something. do your own research (DYOR) New to DeFi? If you found this useful, check out our other Learn DeFi articles to dive deeper into the wonderful world of DeFi! Alternatively, browse our Insights section to read more in-depth analyses on the DeFi space. You can also try out our flagship product, , to get a comprehensive analysis of your DeFi assets. Lastly, to our newsletter, where we provide daily insights on financial markets for free! Harvest subscribe

Do the Metrics in DeFi Make Sense?

¿Tienen sentido las métricas en DeFi?

Les métriques dans DeFi ont-elles un sens ?

क्या डेफी में मेट्रिक्स समझ में आता है?

DeFiのメトリクスは理にかなっていますか?

As métricas no DeFi fazem sentido?

Các chỉ số trong DeFi có tạo ra cảm giác không?

DeFi 中的指标有意义吗？

Hello again, ! HackerNoon Sensei Software Engineers are always on the lookout for better, more efficient ways to solve problems. In today's writing prompt, we'll be asking you to help us solve some common data structure and algorithm challenges. We're looking for coding senseis like yourself to help our community solve common Data Structure and Algorithm challenges more elegantly. If you consider yourself a coding sensei, read on! (If you’re just a curious writer interested in the world, please consider one of our other prompts: ) https://help.hackernoon.com/writing-prompts We have curated a list of data structures and algorithms that our community searches for regularly. Click to preview the here list of questions. Get started by writing a draft about how you have solved some common coding challenges in the past by following the following link: https://app.hackernoon.com/new?template=ds-and-a : Here’s the step-by-step process Click this link and follow the steps: https://app.hackernoon.com/new?template=ds-and-a Start writing and submit! All the best Sensei HackerNoon Written by Adebola Adeniran, Software Development Editor, HackerNoon

How Do You Hack Data Structures and Algorithms? Teach Us Sensei!

¿Cómo hackear estructuras de datos y algoritmos? ¡Enséñanos Sensei!

Comment pirater les structures de données et les algorithmes ? Apprenez-nous Sensei !

आप डेटा संरचनाओं और एल्गोरिदम को कैसे हैक करते हैं? हमें सेन्सी सिखाओ!

データ構造とアルゴリズムをどのようにハッキングしますか?教えてセンセイ！

Como você hackeia estruturas de dados e algoritmos? Ensine-nos Sensei!

Làm thế nào để bạn tấn công cấu trúc dữ liệu và thuật toán? Dạy chúng tôi, Sensei!

你如何破解数据结构和算法？教我们老师！

Learning how to use AI tools using plots and examples from science fiction movies. 77% of people fear they could lose their jobs to artificial intelligence in the next 12 months. These are the results of a July 2023 study published by Forbes. It is a great demonstration of people's propensity for irrational fears. Particularly, when people have been scared for a long time with stories about Skynet, TechnoCore, and similar soulless, but invariably bloodthirsty, AI. In reality, there are no streams of ex-employees leaving their offices with boxes of personal belongings in their hands. Among our colleagues, acquaintances, and clients, there is not a single person who has fired an employee or lost his or her job because artificial intelligence has replaced them. On the contrary, there is a consistent shortage of qualified personnel. This includes those who are able to effectively search for and use various AI applications in their work. There is a very real, factual problem that we want to dedicate this article to. While working on our Pitch Avatar, we have more than once encountered complaints about the difficulties of working with AI tools. To summarize, they boil down to the fact that many users have found their expectations of AI to be unrealistic. "I thought it would be smarter," one of our acquaintances irritatedly remarked, sharing his experience with one popular AI chatbot that he used as a text generator and editor. And he is, to repeat, not alone. Notorious "hallucinations", errors, and multiple repetitions or banalities are only part of the problem. Much worse is the fact that people often fail to find a "common language" with AI. The application, which purports to be trained to perceive natural speech, nevertheless struggles to understand what users want from it, interpreting its requests in its own way time after time. In turn, the human user is repeatedly frustrated in their attempts to tell the AI what it wants... Have you experienced any of the above? If so, then welcome aboard. In search of answers and solutions to these problems, we embark on a journey through the plots of sci-fi movies. The Brute Force Method To begin with, while seemingly similar, AI-based tools, even those designed to accomplish the same goals, are still different. You shouldn't conclude that AI can't handle your tasks based on one or two solutions. Even if they all look the same to you. Try to act like Detective Del Spooner from Alex Proyas' movie I, Robot. He believed in the existence of a unique robot among serial models, persistently searched for it, and managed to find it. Moreover, in the end, this robot turned out to be the tool that helped the detective to fulfill a supremely difficult task - to defeat an out-of-control artificial intelligence, V.I.K.I. So be persistent. If you must - explore the myriad possibilities and try dozens, if necessary, of different AI tools in your work. Almost certainly you will find one to your liking. Exclusion Method Imagine that you have formulated a task for your AI (for example, to find some article or create some content), and it "mined" or generated something that technically meets your request, but is not what you wanted. At the same time, for various reasons, you can't clarify your query or reformulate it. This may be because you lack sufficient information. What to do? Skynet and the Terminator in James Cameron's movie were in the same situation. Remember, they didn't know exactly which Sarah Connor from Los Angeles they wanted. So the Terminator decided to "visit" all the Sarah Connors in Los Angeles by simply moving through all of the Sarah Connors listed in the phone book. Makes sense, doesn't it? This is not a bad solution in situations where the AI responding to your query is not giving you the result you want. If you have time, you can simply be patient and methodically repeat your query, specifying that the previous results are not suitable. Sooner or later, the AI will hit the target. A Method of Checking for Complexity and Contradictions Anyone who has worked with AI has encountered the proverbial machine hallucinations and delusions. This includes all of those situations where text generators write incoherent nonsense, AI analytics show calendar data from a century ago, universal AI assistants create empty references and invent quotes from non-existent people, and image generators offer a maze of disfigured people, skewed buildings, and insane landscapes. However, before you rage at your AI assistants, consider why this is happening. Let's reveal a terrible secret: Artificial intelligence isn't trying to piss you off. It's trying to please you by producing the most satisfying result possible. But all AI is limited in terms of resources, time, and skill. That is why AI always tries to follow the path of least resistance. And if a task exceeds its capabilities for one reason or another, it starts to "rave", simplifying the task to a level that allows it to fit into the Procrustean bed of its skills and resources. Think of the classic example from Stanley Kubrick's movie 2001: A Space Odyssey, made in 1968. In it, HAL 9000, a very smart AI that is installed in a spaceship was given a task that contradicted its basic programming. As a result, it "went mad" and decided to eliminate the contradiction by destroying the crew... When faced with signs of "madness" in your AI tools, think about whether your task is ambiguous or contradictory. Can it be formulated more clearly, specifically, and as a result, more simply? Keep in mind - "simpler" does not always mean "shorter". Sometimes, in order to make the task unambiguous, you have to spend not less, but more words for clarification. A Method for Identifying Major and Minor Another common problem is that AI focuses on secondary tasks rather than primary ones. Let's say you need a text about otters living in a lake. And you instruct the AI writer to generate it. But as a result, it produces a narrative 90% is dedicated to the lake itself and only 10% to otters. And the story about the lake, in its turn, is full of details that have nothing to do with nature at all. For example, human settlements located on its shores and their history. Something similar is demonstrated by such movie characters as the protocol robot C3PO from the epic Star Wars or the android Data from the Star Trek: The Next Generation series. They would, occasionally, start sharing information not directly related to the solution for which they had been approached. Other characters were often forced to either clarify the task at hand or simply interrupt the stream of consciousness from the AI. From these examples, it is clear that when formulating tasks for AI, one should clearly prioritize them. A good example is the straightforward order given to the android Ash in Ridley Scott's movie, Alien. Ash was tasked with ensuring the delivery of an alien organism to Earth. It was explicitly specified that the survival of the crew of the ship Nostromo, which included him, could be neglected. Though Ash himself even admitted to sympathizing with the humans he served with, orders were orders and he followed them diligently. Human-AI System, or the Inevitable "42" It is time for the main conclusions of this text. Let's ask ourselves - why, for all their logic, did Skynet and Terminator, HAL 9000 and Ash, and many other movie-villain AIs fail? It goes without saying that "Because the script said so" is not an acceptable answer. The correct answer is because all of these AIs opposed humans, rather than cooperating with them. And this is the point of any artificial intelligence’s basic philosophy. It is not designed to work independently but rather to interact with humans. If you will, any artificial intelligence is a part of a "Human-AI" system. Outside of this system, it is incomplete. For AI to work effectively, it will always need people to give it tasks, as well as to edit, correct, and refine the results of its work. As a consequence, as we develop artificial intelligence we will constantly need to develop our skills in working with it. AI mistakes are inevitable because they are inevitable in humans. It is important to keep in mind that AI is learning and developing. And, as we know, it is impossible to travel this path without mistakes and failures. That's why we should always be ready to hear this answer from AI: "42" The article was created in collaboration with Andriy Tkachenko. Feature (C) Image created with Bing Learning how to use AI tools using plots and examples from science fiction movies. Learning how to use AI tools using plots and examples from science fiction movies. 77% of people fear they could lose their jobs to artificial intelligence in the next 12 months. These are the results of a July 2023 study published by Forbes . It is a great demonstration of people's propensity for irrational fears. Particularly, when people have been scared for a long time with stories about Skynet, TechnoCore, and similar soulless, but invariably bloodthirsty, AI. published by Forbes published by Forbes In reality, there are no streams of ex-employees leaving their offices with boxes of personal belongings in their hands. Among our colleagues, acquaintances, and clients, there is not a single person who has fired an employee or lost his or her job because artificial intelligence has replaced them. On the contrary, there is a consistent shortage of qualified personnel. This includes those who are able to effectively search for and use various AI applications in their work. There is a very real, factual problem that we want to dedicate this article to. While working on our Pitch Avatar , we have more than once encountered complaints about the difficulties of working with AI tools. To summarize, they boil down to the fact that many users have found their expectations of AI to be unrealistic. Pitch Avatar Pitch Avatar "I thought it would be smarter," one of our acquaintances irritatedly remarked, sharing his experience with one popular AI chatbot that he used as a text generator and editor. And he is, to repeat, not alone. Notorious "hallucinations", errors, and multiple repetitions or banalities are only part of the problem. Much worse is the fact that people often fail to find a "common language" with AI. The application, which purports to be trained to perceive natural speech, nevertheless struggles to understand what users want from it, interpreting its requests in its own way time after time. In turn, the human user is repeatedly frustrated in their attempts to tell the AI what it wants... Have you experienced any of the above? If so, then welcome aboard. In search of answers and solutions to these problems, we embark on a journey through the plots of sci-fi movies. The Brute Force Method To begin with, while seemingly similar, AI-based tools, even those designed to accomplish the same goals, are still different. You shouldn't conclude that AI can't handle your tasks based on one or two solutions. Even if they all look the same to you. Try to act like Detective Del Spooner from Alex Proyas' movie I, Robot. He believed in the existence of a unique robot among serial models, persistently searched for it, and managed to find it. Moreover, in the end, this robot turned out to be the tool that helped the detective to fulfill a supremely difficult task - to defeat an out-of-control artificial intelligence, V.I.K.I. So be persistent. If you must - explore the myriad possibilities and try dozens, if necessary, of different AI tools in your work. Almost certainly you will find one to your liking. Exclusion Method Imagine that you have formulated a task for your AI (for example, to find some article or create some content), and it "mined" or generated something that technically meets your request, but is not what you wanted. At the same time, for various reasons, you can't clarify your query or reformulate it. This may be because you lack sufficient information. What to do? Skynet and the Terminator in James Cameron's movie were in the same situation. Remember, they didn't know exactly which Sarah Connor from Los Angeles they wanted. So the Terminator decided to "visit" all the Sarah Connors in Los Angeles by simply moving through all of the Sarah Connors listed in the phone book. Makes sense, doesn't it? This is not a bad solution in situations where the AI responding to your query is not giving you the result you want. If you have time, you can simply be patient and methodically repeat your query, specifying that the previous results are not suitable. Sooner or later, the AI will hit the target. A Method of Checking for Complexity and Contradictions Anyone who has worked with AI has encountered the proverbial machine hallucinations and delusions. This includes all of those situations where text generators write incoherent nonsense, AI analytics show calendar data from a century ago, universal AI assistants create empty references and invent quotes from non-existent people, and image generators offer a maze of disfigured people, skewed buildings, and insane landscapes. However, before you rage at your AI assistants, consider why this is happening. Let's reveal a terrible secret: Artificial intelligence isn't trying to piss you off. It's trying to please you by producing the most satisfying result possible. But all AI is limited in terms of resources, time, and skill. That is why AI always tries to follow the path of least resistance. And if a task exceeds its capabilities for one reason or another, it starts to "rave", simplifying the task to a level that allows it to fit into the Procrustean bed of its skills and resources. Think of the classic example from Stanley Kubrick's movie 2001: A Space Odyssey, made in 1968. In it, HAL 9000, a very smart AI that is installed in a spaceship was given a task that contradicted its basic programming. As a result, it "went mad" and decided to eliminate the contradiction by destroying the crew... When faced with signs of "madness" in your AI tools, think about whether your task is ambiguous or contradictory. Can it be formulated more clearly, specifically, and as a result, more simply? Keep in mind - "simpler" does not always mean "shorter". Sometimes, in order to make the task unambiguous, you have to spend not less, but more words for clarification. A Method for Identifying Major and Minor Another common problem is that AI focuses on secondary tasks rather than primary ones. Let's say you need a text about otters living in a lake. And you instruct the AI writer to generate it. But as a result, it produces a narrative 90% is dedicated to the lake itself and only 10% to otters. And the story about the lake, in its turn, is full of details that have nothing to do with nature at all. For example, human settlements located on its shores and their history. Something similar is demonstrated by such movie characters as the protocol robot C3PO from the epic Star Wars or the android Data from the Star Trek: The Next Generation series. They would, occasionally, start sharing information not directly related to the solution for which they had been approached. Other characters were often forced to either clarify the task at hand or simply interrupt the stream of consciousness from the AI. From these examples, it is clear that when formulating tasks for AI, one should clearly prioritize them. A good example is the straightforward order given to the android Ash in Ridley Scott's movie, Alien. Ash was tasked with ensuring the delivery of an alien organism to Earth. It was explicitly specified that the survival of the crew of the ship Nostromo, which included him, could be neglected. Though Ash himself even admitted to sympathizing with the humans he served with, orders were orders and he followed them diligently. Human-AI System, or the Inevitable "42" It is time for the main conclusions of this text. Let's ask ourselves - why, for all their logic, did Skynet and Terminator, HAL 9000 and Ash, and many other movie-villain AIs fail? It goes without saying that "Because the script said so" is not an acceptable answer. The correct answer is because all of these AIs opposed humans, rather than cooperating with them. And this is the point of any artificial intelligence’s basic philosophy. It is not designed to work independently but rather to interact with humans. If you will, any artificial intelligence is a part of a "Human-AI" system. Outside of this system, it is incomplete. For AI to work effectively, it will always need people to give it tasks, as well as to edit, correct, and refine the results of its work. As a consequence, as we develop artificial intelligence we will constantly need to develop our skills in working with it. AI mistakes are inevitable because they are inevitable in humans. It is important to keep in mind that AI is learning and developing. And, as we know, it is impossible to travel this path without mistakes and failures. That's why we should always be ready to hear this answer from AI: "42" The article was created in collaboration with Andriy Tkachenko. The article was created in collaboration with Andriy Tkachenko. Feature (C) Image created with Bing Feature (C) Image created with Bing

A Cinematic Tutorial on How to Work With Artificial Intelligence

TRENDS - To Meme or Game?

2024 has been a challenging year so far for Apple’s embattled stock, but could the launch of the iPhone 16 and arrival of generative AI capabilities for iOS help the smartphone giant recapture its status as a market leader? Apple’s well-documented problems have been playing out on Wall Street throughout the year, and the stock finished the first quarter more than 7.5% lower after Barclays issued a downgrade owing to a lack of innovation and slowing sales in China. "The iPhone 15 has been lackluster and we believe iPhone 16 should be the same," in a client note in January. warned Barclays analyst Tim Long Owing in part to geopolitical tensions between the United States and China, Apple fell to fifth place in the nation’s smartphone market as shipments to 10 million units, with Huawei claiming a 17% market share at the top of the pile. declined by 25% It’s a similar story among global markets for Apple. Once an undisputed leader in terms of smartphone sales, Korean firm Samsung claimed the top spot for sales volumes worldwide in Q1 2024, , outstripping Apple’s 48.7 million units. shipping 60 million units This indicates that 2024 is shaping up to be a key battleground in determining Apple’s future, and the company that’s typically at the forefront of innovation will be well aware that the iPhone 16 must be a hit to recapture its former glories. As global competition continues to grow, the generative AI boom will likely be seen as the solution for Apple’s difficult start to the year, but will it be enough to recapture the Silicon Valley firm’s lost market share? Embracing the Generative AI Boom The expectation of Apple’s emergence into the world of generative AI is growing. Stock market analysts Morningstar has even sought to for iPhone revenue in 2025 owing to the generative AI functionality that it anticipates will be added to the iPhone 16. raise forecasts Apple appeared to have taken a more steady approach towards embracing generative AI in the months that followed the launch of ChatGPT and its widespread introduction to the vast potential of large-language models (LLMs) and their limitless industry capabilities. However, CEO that the implementation of generative AI tools for iPhone and other Apple products would soon be on the way. Earlier this year, Cook claimed that substantial investment in "a tremendous amount of time and effort" towards GenAI has been taken, and we recently saw the launch of OpenELM, or ‘Open-source Efficient Language Models’ as a tool that could ramp up Apple’s bid to embrace the emerging technology. Tim Cook highlighted It’s clear that the best of Apple’s generative AI bid will be found in the iPhone 16, which is due to be launched in the second half of the year. But will it be capable of turning the tide of Apple’s falling market share? Turning the iPhone 16 Into a Success The launch of the iPhone 16 this year is going to be a significant moment for Apple because it will provide the answer to many questions currently being asked about the company. Can Apple recover its market dominance? How will Apple use generative AI to improve iOS? Is Apple suffering from a lack of innovation? The latter question is becoming increasingly crucial for the company and its various stakeholders. Echoing Barclays analyst Tim Long’s sentiment off the back of Apple’s worrying downgrade on Wall Street, there’s a that CEO Tim Cook isn’t as innovative as his iconic predecessor, Steve Jobs. growing school of thought Now, as generative AI emerges as a key opportunity for Apple to embrace exciting new technology and utilize it within its products, Cook has the chance to outperform Apple’s rivals in delivering meaningful innovation in a smartphone industry that’s ripe for growth following the arrival of 5G connectivity. So, can we use what we already know about the iPhone 16 to anticipate whether it will be a success? Available information suggests that the screen size of the iPhone 16 will be , which is 0.2” . 6.9 inches larger than the iPhone 15 Pro Max At 48 megapixels, the iPhone 16’s camera is likely to be , but with an and ‘pixel binning’ to combine data from four pixels into one single ‘superpixel’ to improve quality overall. similar in spec to the iPhone 15 ultra-wide lens The expectation of a larger battery and an A18 Pro chipset weighs in at an , but so far, there isn’t much evidence of innovation that appears ready to threaten the dominance of Huawei and Samsung in Chinese and global markets respectively. improvement on the iPhone 15 Pro However, the expectation of generative AI features throughout many existing apps and a series of new ones will make the iPhone 16 a watershed release for Apple. This raises the question, are we waiting for the next iteration of the iPhone? Or a major iOS update? Will iOS 18 Save Apple’s Slump? Apple’s biggest launch of 2024 will be its integrated LLMs into the next major iteration of its iOS operating system. The reason that this is exciting is because of the sheer effort that Apple has been undertaking in making its generative AI capabilities truly transformative. The company’s recent AI acquisitions , which specialize in building AI models on limited hardware. include DarwinAI and Datakalab Implementing generative AI capabilities into the next generation of iOS will open the door to unprecedented intelligence for users. Because of their generative nature, apps can work alongside one another to actively update calendars the moment plans are made on WhatsApp, emojis or GIFs will be created using text-based prompts, and users will be capable of automatically responding to messages with GenAI algorithms capable of mimicking their writing style and personality. This is only a glimpse at some of the transformative capabilities offered by generative AI, and it’s not only a matter of time before they become commonplace throughout iOS. Whether the scale of Apple’s generative AI strategy means that an iPhone 16 would be essential to unlock the full capabilities of the technology remains to be seen, but this could be crucial in the company’s overall market performance in 2024 and beyond. According to a , “this year, [Apple] will not only greatly strengthen the AI computing power of M3 and A17 processors, but also significantly increase the number of AI computing cores and performance of the new generation of M4 and A18 processors.” recent report from Economic Daily News Could this mean that the iPhone 16 will be essential to fully utilize generative AI? Considering that Bloomberg has suggested generative AI will become a , the lure of GenAI within the next generation of iPhone could be strong enough to spark a market revival. $1.3 trillion market by 2032 The Long Road to Recovery Apple’s future performance will depend on other factors as well as its rollout of generative AI capabilities. The current geopolitical issues between the United States and China threaten the firm’s global dominance, but recapturing its sense of innovation can be a major stepping stone in Apple’s recovery. Although the iPhone remains a Western powerhouse, recapturing the spirit evoked by Steve Jobs in the launch of the iPhone 16 could go some way in transforming the sentiment surrounding Apple. In a market that’s full of capable global players, the next generation of iPhone and iOS has never been more important.

Weight of AI Expectation Weighs Heavy as iPhone 16 Launch Becomes Pivotal for Apple

আইফোন 16 লঞ্চ অ্যাপলের জন্য গুরুত্বপূর্ণ হয়ে উঠেছে বলে এআই প্রত্যাশার ওজন ভারী

Die Erwartungen an die KI sind groß, da die Einführung des iPhone 16 für Apple von entscheidender Bedeutung ist

El peso de las expectativas de IA pesa mucho a medida que el lanzamiento del iPhone 16 se vuelve fundamental para Apple

Le poids des attentes en matière d’IA pèse lourd alors que le lancement de l’iPhone 16 devient crucial pour Apple

एआई की उम्मीदों का वजन भारी है क्योंकि iPhone 16 का लॉन्च Apple के लिए महत्वपूर्ण बन गया है

iPhone 16の発売がAppleにとって極めて重要になる中、AIへの期待が重くのしかかる

iPhone 16 출시가 Apple의 중추적인 역할을 하게 되면서 AI에 대한 기대의 무게가 무거워졌습니다.

O peso da expectativa de IA pesa muito à medida que o lançamento do iPhone 16 se torna fundamental para a Apple

Ожидания в отношении искусственного интеллекта тяжелы, поскольку запуск iPhone 16 становится решающим для Apple

iPhone 16'nın Lansmanı Apple İçin Önemli Hale Gelirken Yapay Zeka Beklentisinin Ağırlığı Ağırlaşıyor

Kỳ vọng về AI ngày càng nặng nề khi việc ra mắt iPhone 16 trở thành vấn đề quan trọng đối với Apple

iPhone 16 发布对苹果来说至关重要，对 AI 的期望也随之增加

Economists Agree, Politicians Don't — So Guess Who Loses

অর্থনীতিবিদরা একমত, রাজনীতিবিদরা না - তাই আপনি হারান

Ökonomen sind sich einig, Politiker nicht – also verlieren Sie

Los economistas están de acuerdo, los políticos no, así que usted pierde

Les économistes sont d’accord, les politiciens non – donc vous perdez

अर्थशास्त्री सहमत हैं, राजनेता नहीं - इसलिए आप हारे

経済学者は同意するが、政治家は同意しない — だから負ける

경제학자들은 동의하지만 정치인들은 그렇지 않습니다. 그래서 당신은 패합니다.

Os economistas concordam, os políticos não - então você perde

Экономисты согласны, политики — нет, поэтому вы проигрываете

Ekonomistler Kabul Ediyor, Politikacılar Katılmıyor - Yani Kaybediyorsunuz

Các nhà kinh tế đồng ý, các chính trị gia thì không - Vậy là bạn thua

经济学家同意，政客不同意——所以你输了

What are DePINs? Decentralized Physical Infrastructure Networks (DePINs) are real-world infrastructures on-chain. In more depth, DePINs offer a community-driven, cost-effective means of scaling projects without relying on traditional, centralized models. They are platforms where organizations and individuals can benefit from higher levels of control over their data and products through decentralized infrastructure. As for the term "DePIN,” this gained prominence in 2023 and continues to grow in mention into 2024. Initially, Web3 was used to reference projects focused on networks (replicating Web2 internet networks, but decentralized) but has since expanded to include all crypto or blockchain work, resulting in the need for this specific terminology. DePIN 101 On a fundamental level, DePINs function as bridges between physical facilities and the blockchain ecosystem. They operate through three main components. These are physical infrastructure controlled by a provider, a middleware connection to the blockchain, and a public ledger. These connections are managed by record-keeping and offering remittances to both the provider and the user.The physical infrastructure could be a smart agriculture system where farmers use IoT (Internet of Things) devices such as soil moisture sensors, weather stations, and crop health monitors to gather data about their fields. The middleware would then relay this information to the blockchain. Then, based on the data provided by the middleware, the blockchain would distribute rewards to the provider and users in the form of tokens. Additionally, for DePINs to operate effectively, four distinct parties must be involved in the network. This includes: Hardware (PRNs & DRNs): a physical component connecting networks to the real world
Hardware operators (Providers): Contributors buying or lending their hardware to the given network
Token: A financial incentive paid out to hardware operators based on data provided by the middleware
Users: DePINs need users who are willing to use and pay for the service The Current DePIN Landscape DePIN projects operate in six core business niches: compute marketplaces, wireless coverage, wholesale data, services marketplaces, energy services, and vertical ad networks. At present, there are several existing projects emerging in all six of these business models, including Filecoin, Helium, Hivemapper, Braintrust, Entheos and Sweatcoin. Out of these six sectors, compute marketplaces are where the most potential is seen, making up the majority of the market capitalization of DePIN crypto projects. Unpacking a DePIN example As we can see from the current DePIN landscape, there are many sectors in which DePINs currently operate. One real-world example that makes sense, at its core, is a decentralized energy grid. The basis for this is that traditional energy grids are often centralized, owned, and operated by utility companies, which can lead to inefficiencies and a lack of flexibility in distribution. Contrastingly, a decentralized energy grid built on blockchain technology could enable peer-to-peer energy trading between consumers and producers. Imagine a scenario where homeowners could sell excess energy to neighbors from their solar panels. This would facilitate more efficient use of renewable energy resources and incentivize individuals and communities to invest in sustainable energy production. By leveraging blockchain and smart contracts, this DePIN could ensure transparent and secure transactions while empowering users to have more control over their energy usage and production. The Flywheel Effect The concept of the flywheel effect is crucial to understanding DePINs potential for network growth and scalability. Unlike traditional models that require massive upfront capital investments, DePINs rely on grassroots efforts and community-driven initiatives to scale. Tokens play their part in these ecosystems by serving as an incentive for the community to contribute to the maintenance of the network. The Flywheel (above) visualizes the different steps involved in this maintenance and also helps to explain how DePIN projects can utilize the flywheel effect to catalyze their network growth.There are several different ways projects can increase the value of their token. For example, a stake-weighted random selection algorithm can be utilized to increase the value of a token, as providers must stake the project's token to get user deal flow. This adds an added incentive for contributors to continue building out the network. Therefore, the native token will increase in price as the network grows, resulting in more rewards for providers and a higher attraction for investors to invest. Fundamentally, this flywheel creates infrastructure networks that get stronger as they get bigger. As explained above, the flywheel effect of DePINs offers an alternative approach to traditional business models that fundamentally makes sense. However, we must consider the obstacles DePINs face in their journey to realizing their potential. The Future of DePINs By leveraging blockchain technology and tokenomics (The Flywheel Effect), DePINs are expected to disrupt existing IoT business models and enable on-chain communities to build innovative decentralized networks and applications. However, some limitations are currently holding DePINs back. There are several architectural considerations for scaling DePIN applications on-chain that need to be addressed if DePINs are going to be the bridge between decentralized technology and the real world. The most significant challenges to overcome are scalability, interoperability, security, and usability issues. The on-chain infrastructure needs to be able to handle a high volume of transactions and data throughput effectively to support the requirements of decentralized physical networks. To then communicate and exchange this data effectively, seamless interoperability with other blockchain networks and traditional systems is required. Robust security mechanisms, including encryption and authentication, are vital to safeguarding sensitive information and ensuring the integrity of DePIN networks. On top of this, DePINs must have systems in place, ensuring the security of external data feeds (oracles) used to verify real-world information and the prevention of Sybil attacks, where malicious actors create fake identities to gain undue influence within the network. A final consideration is that specialized technical knowledge is currently required to participate in a DePIN ecosystem. A more usable interface and intuitive design will be required for further adoption. The future of DePINs relies heavily on collaboration among stakeholders and ongoing technological innovation to address these challenges and unlock their full potential. What are DePINs? What are DePINs? Decentralized Physical Infrastructure Networks (DePINs) are real-world infrastructures on-chain. In more depth, DePINs offer a community-driven, cost-effective means of scaling projects without relying on traditional, centralized models. They are platforms where organizations and individuals can benefit from higher levels of control over their data and products through decentralized infrastructure. As for the term "DePIN,” this gained prominence in 2023 and continues to grow in mention into 2024. Initially, Web3 was used to reference projects focused on networks (replicating Web2 internet networks, but decentralized) but has since expanded to include all crypto or blockchain work, resulting in the need for this specific terminology. DePIN 101 DePIN 101 On a fundamental level, DePINs function as bridges between physical facilities and the blockchain ecosystem. They operate through three main components. These are physical infrastructure controlled by a provider, a middleware connection to the blockchain, and a public ledger. These connections are managed by record-keeping and offering remittances to both the provider and the user. The physical infrastructure could be a smart agriculture system where farmers use IoT (Internet of Things) devices such as soil moisture sensors, weather stations, and crop health monitors to gather data about their fields. The middleware would then relay this information to the blockchain. Then, based on the data provided by the middleware, the blockchain would distribute rewards to the provider and users in the form of tokens. Additionally, for DePINs to operate effectively, four distinct parties must be involved in the network. This includes: Hardware (PRNs & DRNs): a physical component connecting networks to the real world Hardware operators (Providers): Contributors buying or lending their hardware to the given network Token: A financial incentive paid out to hardware operators based on data provided by the middleware Users: DePINs need users who are willing to use and pay for the service Hardware (PRNs & DRNs): a physical component connecting networks to the real world Hardware (PRNs & DRNs): Hardware operators (Providers): Contributors buying or lending their hardware to the given network Hardware operators (Providers): Token: A financial incentive paid out to hardware operators based on data provided by the middleware Token: Users: DePINs need users who are willing to use and pay for the service Users: The Current DePIN Landscape The Current DePIN Landscape DePIN projects operate in six core business niches: compute marketplaces, wireless coverage, wholesale data, services marketplaces, energy services, and vertical ad networks. At present, there are several existing projects emerging in all six of these business models, including Filecoin , Helium , Hivemapper , Braintrust , Entheos and Sweatcoin . Filecoin Filecoin Helium Helium Hivemapper Hivemapper Braintrust Braintrust Entheos Entheos Sweatcoin Sweatcoin Out of these six sectors, compute marketplaces are where the most potential is seen, making up the majority of the market capitalization of DePIN crypto projects. Unpacking a DePIN example Unpacking a DePIN example As we can see from the current DePIN landscape, there are many sectors in which DePINs currently operate. One real-world example that makes sense, at its core, is a decentralized energy grid. The basis for this is that traditional energy grids are often centralized, owned, and operated by utility companies, which can lead to inefficiencies and a lack of flexibility in distribution. Contrastingly, a decentralized energy grid built on blockchain technology could enable peer-to-peer energy trading between consumers and producers. Imagine a scenario where homeowners could sell excess energy to neighbors from their solar panels. This would facilitate more efficient use of renewable energy resources and incentivize individuals and communities to invest in sustainable energy production. By leveraging blockchain and smart contracts, this DePIN could ensure transparent and secure transactions while empowering users to have more control over their energy usage and production. The Flywheel Effect The Flywheel Effect The concept of the flywheel effect is crucial to understanding DePINs potential for network growth and scalability. Unlike traditional models that require massive upfront capital investments, DePINs rely on grassroots efforts and community-driven initiatives to scale. Tokens play their part in these ecosystems by serving as an incentive for the community to contribute to the maintenance of the network. The Flywheel (above) visualizes the different steps involved in this maintenance and also helps to explain how DePIN projects can utilize the flywheel effect to catalyze their network growth. There are several different ways projects can increase the value of their token. For example, a stake-weighted random selection algorithm can be utilized to increase the value of a token, as providers must stake the project's token to get user deal flow. This adds an added incentive for contributors to continue building out the network. Therefore, the native token will increase in price as the network grows, resulting in more rewards for providers and a higher attraction for investors to invest. Fundamentally, this flywheel creates infrastructure networks that get stronger as they get bigger. As explained above, the flywheel effect of DePINs offers an alternative approach to traditional business models that fundamentally makes sense. However, we must consider the obstacles DePINs face in their journey to realizing their potential. The Future of DePINs The Future of DePINs By leveraging blockchain technology and tokenomics (The Flywheel Effect), DePINs are expected to disrupt existing IoT business models and enable on-chain communities to build innovative decentralized networks and applications. However, some limitations are currently holding DePINs back. There are several architectural considerations for scaling DePIN applications on-chain that need to be addressed if DePINs are going to be the bridge between decentralized technology and the real world. The most significant challenges to overcome are scalability, interoperability, security, and usability issues. The on-chain infrastructure needs to be able to handle a high volume of transactions and data throughput effectively to support the requirements of decentralized physical networks. To then communicate and exchange this data effectively, seamless interoperability with other blockchain networks and traditional systems is required. Robust security mechanisms, including encryption and authentication, are vital to safeguarding sensitive information and ensuring the integrity of DePIN networks. On top of this, DePINs must have systems in place, ensuring the security of external data feeds (oracles) used to verify real-world information and the prevention of Sybil attacks, where malicious actors create fake identities to gain undue influence within the network. A final consideration is that specialized technical knowledge is currently required to participate in a DePIN ecosystem. A more usable interface and intuitive design will be required for further adoption. The future of DePINs relies heavily on collaboration among stakeholders and ongoing technological innovation to address these challenges and unlock their full potential.

Demystifying DePINs and More: Bridging Real-World Infrastructure

Mastering the Art of Software Development: From Developer to Craftsperson

When we talk about broad-spectrum finance, we are not only talking about purely super-complicated products, but also about insurance, and also in decentralized finance (DeFi), we also find this type of instrument. Traditional insurance In this case we find ourselves faced with 2 parties, the insurer and the insured, the first undertakes to cover any future damage and the second undertakes to pay an agreed amount to cover the risk to the insured, in the event that potential damage may occur in the future and call the insurer to compensate for any damage. There are insurances of various kinds that cover different objects or situations, think of the normal insurance of our cars or large household appliances, but also of the more complex ones such as in the case of theft of a jewelry store or potential disasters that can cancel a concert and in that case the insurer will undertake to compensate the users for any ticket or other eventualities established in the contract, let's think about what happened during the pandemic, especially with important sporting events, which thanks to these insurances, were able to cover part of the costs. Crypto insurance Even in the crypto and blockchain world, the first projects of this kind have begun to appear, although still at a very small and not widespread enough level given that there are particular difficulties and risks that many do not want to take on, think of possible errors in the code of the smart contract or an external attack that causes the loss of funds, all episodes that have occurred and will occur in the future. Nexus Mutual However, a project that has certainly stood out in this area is that of Nexus Mutual, founded by Hugh Karp, which is a decentralized insurance company that uses the blockchain (in this case on Ethereum) to create a mutual or a shared risk pool with other users and in this way open up to the insurance of smart contracts, in fact in this case the focus is on the most important part of the project in this sector, because it is the heart around which the whole system revolves. The system also plans to govern everything with the relevant NXM tokens and therefore take part in decisions regarding whether to cover the problem that has arisen or not, given that it is the members who decide who and how much to cover after the damage has occurred. Recall that the Nexus Mutual team operates as a traditional company, and is regulated by the Financial Conduct Authority (Bank of England) and this allows it to have the name “Mutual” in the project name. To participate in this project and therefore also use this form of coverage you need to become a member of Nexus Mutual, which is interesting but requires going through a KYC (Know Your Customer) procedure since we will respond and interface personally with the our funds and in the event of a loss, also bear the same. With this system we can cover practically every smart contract that we find on the Ethereum blockchain, even if it must have at least some interesting and minimum parameters because it would not make sense to cover a smart contract that has little value within it or that is not used. Before proceeding to see how this protocol works, there is a detail that we must point out is that if it is true that Nexus Mutual offers coverage for smart contracts, it is also true that it does not use its system, a risk that could put user funds at risk, even though this has never happened and the related smart contract has been audited by Solidified. Obviously there is other interesting information regarding this protocol, such as the governance model, tokens and so on, which in this case we will not delve into but which is a good idea to read on the relevant website and therefore read up carefully by also reading the project's whitepaper to have an overview. How to cover the funds Once we have connected to the site, we will have to log in with our wallet, so as to be able to access the platform and here we will be able to see all the various options available and also search for the relevant protocol we are interested in: For example, let's search for the Aave protocol and see what protocol is available: In our case we choose v3 and open the page with all the details relating to this coverage, what it covers and how much it costs: So we choose both the time and the amount we want to cover and continue to become members of the protocol: On this page we then have to enter all the information for the KYC part such as our personal data, among other things there is the possibility to choose whether we are acting as an individual or as a company, also allowing companies to cover their own funds in case of future problems: In this way and thanks to this but also other protocols, it is possible to protect ourselves from any attacks or problems regarding those protocols we use, and therefore having an additional level of security for our funds, especially if they are important. Conclusion In conclusion, decentralized finance (DeFi) is evolving rapidly and decentralized insurance is becoming an increasingly important aspect of protecting user funds and Nexus Mutual is an example of a decentralized insurance platform that uses the Ethereum blockchain to create a shared risk mutual among users. Thanks to this system, it is possible to cover the smart contracts used in DeFi protocols, protecting yourself from any future attacks or problems, however, it is important to underline that the use of these platforms requires a KYC procedure and the active participation of users in the governance of the protocol, and in more, it is essential to carefully read up on the characteristics of the project and the coverage offered before using these services because decentralized insurance represents an important step towards greater security and protection of funds in DeFi. When we talk about broad-spectrum finance, we are not only talking about purely super-complicated products, but also about insurance, and also in decentralized finance (DeFi), we also find this type of instrument. Traditional insurance In this case we find ourselves faced with 2 parties, the insurer and the insured, the first undertakes to cover any future damage and the second undertakes to pay an agreed amount to cover the risk to the insured, in the event that potential damage may occur in the future and call the insurer to compensate for any damage. There are insurances of various kinds that cover different objects or situations, think of the normal insurance of our cars or large household appliances, but also of the more complex ones such as in the case of theft of a jewelry store or potential disasters that can cancel a concert and in that case the insurer will undertake to compensate the users for any ticket or other eventualities established in the contract, let's think about what happened during the pandemic, especially with important sporting events, which thanks to these insurances, were able to cover part of the costs. Crypto insurance Even in the crypto and blockchain world, the first projects of this kind have begun to appear, although still at a very small and not widespread enough level given that there are particular difficulties and risks that many do not want to take on, think of possible errors in the code of the smart contract or an external attack that causes the loss of funds, all episodes that have occurred and will occur in the future. Nexus Mutual However, a project that has certainly stood out in this area is that of Nexus Mutual, founded by Hugh Karp, which is a decentralized insurance company that uses the blockchain (in this case on Ethereum) to create a mutual or a shared risk pool with other users and in this way open up to the insurance of smart contracts, in fact in this case the focus is on the most important part of the project in this sector, because it is the heart around which the whole system revolves. The system also plans to govern everything with the relevant NXM tokens and therefore take part in decisions regarding whether to cover the problem that has arisen or not, given that it is the members who decide who and how much to cover after the damage has occurred. Recall that the Nexus Mutual team operates as a traditional company, and is regulated by the Financial Conduct Authority (Bank of England) and this allows it to have the name “Mutual” in the project name. To participate in this project and therefore also use this form of coverage you need to become a member of Nexus Mutual, which is interesting but requires going through a KYC (Know Your Customer) procedure since we will respond and interface personally with the our funds and in the event of a loss, also bear the same. With this system we can cover practically every smart contract that we find on the Ethereum blockchain, even if it must have at least some interesting and minimum parameters because it would not make sense to cover a smart contract that has little value within it or that is not used. Before proceeding to see how this protocol works, there is a detail that we must point out is that if it is true that Nexus Mutual offers coverage for smart contracts, it is also true that it does not use its system, a risk that could put user funds at risk, even though this has never happened and the related smart contract has been audited by Solidified. Obviously there is other interesting information regarding this protocol, such as the governance model, tokens and so on, which in this case we will not delve into but which is a good idea to read on the relevant website and therefore read up carefully by also reading the project's whitepaper to have an overview. How to cover the funds Once we have connected to the site, we will have to log in with our wallet, so as to be able to access the platform and here we will be able to see all the various options available and also search for the relevant protocol we are interested in: For example, let's search for the Aave protocol and see what protocol is available: In our case we choose v3 and open the page with all the details relating to this coverage, what it covers and how much it costs: So we choose both the time and the amount we want to cover and continue to become members of the protocol: On this page we then have to enter all the information for the KYC part such as our personal data, among other things there is the possibility to choose whether we are acting as an individual or as a company, also allowing companies to cover their own funds in case of future problems: In this way and thanks to this but also other protocols, it is possible to protect ourselves from any attacks or problems regarding those protocols we use, and therefore having an additional level of security for our funds, especially if they are important. Conclusion In conclusion, decentralized finance (DeFi) is evolving rapidly and decentralized insurance is becoming an increasingly important aspect of protecting user funds and Nexus Mutual is an example of a decentralized insurance platform that uses the Ethereum blockchain to create a shared risk mutual among users. Thanks to this system, it is possible to cover the smart contracts used in DeFi protocols, protecting yourself from any future attacks or problems, however, it is important to underline that the use of these platforms requires a KYC procedure and the active participation of users in the governance of the protocol, and in more, it is essential to carefully read up on the characteristics of the project and the coverage offered before using these services because decentralized insurance represents an important step towards greater security and protection of funds in DeFi.

How to Insure Your DeFi Plays with Nexus Mutual

Stories, News & Mentions about 6SENSE

6sense’s Stories on HackerNoon

6sense's News & Mentions