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SAP AG

New York City

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AutoScheduler.AI, an innovative Warehouse Management System (WMS) accelerator, announces the company is a member of the SAP.iO Foundry New York startup program, focused on supply chain management from SAP SE (NYSE: SAP).

https://www.bing.com/th?id=OVFT.k5mv8Km-bgisCDxo4Ld5qS&pid=News

AutoScheduler Joins the SAP.iO Foundry New York Supply Chain Management Program

https://www.bing.com/th?id=ODF.MqqZN8TtFxn0_Tt_vutc3g&pid=news

DC Velocity

Tracking

Magneto

A group of bio-engineers at Philips Research has developed a tiny magnetic tracking and sensing device that uses magneto-mechanical resonators to provide feedback. In their study, reported in the journal Science,

https://www.bing.com/th?id=OVFT.AlJld8zBfeVoaXbcypEn5S&pid=News

Tiny magnetic tracking and sensing device uses magneto-mechanical resonators

https://www.bing.com/th?id=ODF.z8AwA_Nu7cBuQBwIIezAVw&pid=news

Phys.org

Symetri creates and provides technology solutions and services for design, engineering, construction, and manufacturing businesses. Symetri empowers people to work smarter for a better future by ensuring they have access to the expertise and technology ...

Team D3 Joins Forces with Microdesk and Symetri and Strengthens Their Offering and Expertise

Business Insider

Arizona

Gatzby's technology works with AI to forge social connections at the company's events by matching attendees on a personal, professional, platonic or even a romantic level based on interests and preferences.

https://www.bing.com/th?id=OVFT.G9wbY0zxQFXsqqNolHN2Si&pid=News

Scottsdale hospitality company leverages AI to help people make social connections

https://www.bing.com/th?id=ODF.t3F4eXZUTDaqQci8YlUgMw&pid=news

The Business Journals

Headquartered in Jacksonville, Florida, Fidelity National Information Services, Inc. (NYSE:FIS) is a financial technology solutions provider. On May 16, 2023, Fidelity National Information ...

Do You Think Fidelity National Information Services (FIS)’s Current Valuation is Attractive?

Yahoo Finance

Information and ... as well as the various services and appliances with them such as video conferencing and distance learning. ICT also includes analog technology, such as paper communication ...

INFORMATION AND COMMUNICATION TECHNOLOGY(ICT

LinkedIn

Information technology

Software designed to detect child abuse images on smartphones, which could be mandated by governments in some counties, can be covertly repurposed to intrude on personal privacy, according to research at Imperial college. ‘Client-side scanning’ (CSS ...

Information Technology

Electronics Weekly

NASDAQ

Technology

Thursday

The best performing sector as of midday Thursday is the Technology & Communications ... BNK Invest Inc. provides investment services and information. BNK Invest owns and operates a market news ...

Thursday Sector Leaders: Technology & Communications, Services

Nasdaq

At the most recent Berkshire Hathaway Inc. (NYSE: BRK-B) investors conference in early May, Warren Buffett offered some insights into his most recent buys and sells, but more detail was released ...

Benzinga.com

Nigeria

“It will function primarily as a payment solutions provider (PSP), focusing on developing innovative technology solutions to enhance Stanbic IBTC’s existing financial services offerings.

Stanbic IBTC’s financial technology subsidiary starts operation

The Guardian Nigeria

At 01SYNERGY, you can discover benefit of working with the well-versed #IT dedicated #developers’ team who is highly adaptive to every new update & advancement

01Synergy Your partner for - Mobility - Custom Application Development - QA and Testing - Analytics and Big Data - Cloud Solutions, Blockchain, - AR/VR - loT, - DevOps - Web Application Development About 01 Synergy ‘01 Synergy’ is an end-to-end IT solutions provider, offering services and products spanning the entire spectrum of Information Technology. With a multi-domain, multi-technology and multi-delivery modes model, ‘01 Synergy’ is fully equipped to offer its demanding clients a superior mix of credentials, domain expertise and cutting edge technology solutions.

01Synergy

The metaverse Yet another sci-fi phenomenon in the tech world and the spaces of crypto, gaming, and art — the metaverse is the futuristic concept that refers to a persistent simulated online digital universe that mimics the real world. On the tech side, to provide an immersive experience for its users, the metaverse combines multiple elements, including such integral components as VR, AR, MR, and blockchain, along with social media concepts. Coined in the early 1990s by American science fiction writer Neal Stephenson in his novel , the term ‘metaverse’ originally described a virtual world in the imagined future where VR goggle-wearing users inhabit 3D avatars and buy and sell virtual real estate on a planet-encircling market. Snow Crash Today it is considered more as a future iteration of the internet that creates a shared 3D virtual space, an environment that enriches users’ interaction while they perform online the activities that they do in everyday life, whatever they are — working or shopping, playing games, or socializing together. The metaverse concept has been a buzzword and one of the hottest trends, especially after Facebook’s announcement that it was rebranding to Meta, and giant companies like Microsoft, Google, and Sony dived into the metaverse with their unique platforms or started investing. Currently, there are plenty of metaverses out there, for example, the popular virtual world Decentraland, the Pokemon-inspired play-to-earn metaverse game Axie Infinity, and the digital gaming platform The Sandbox. While a single, united metaverse with unified online infrastructure and real-time events is likely a way off, the developments that may lead to its creation are already here. Advantages of the metaverse The most notable one is that the metaverse , connecting the world and negating physical distance. It brings some kind of equality. The metaverse acts as a neutral space where everyone can meet as equals to some extent. destroys geographic barriers On top of that, the metaverse , mainly for business and educational institutions. With the benefits of 3D virtual worlds and engaging seamless experiences, social interactions and events are way more immersive. Keep in mind, that since the raging pandemic grasped the world in its clutches in 2020, individuals and organizations recognized the value of remote or distance interactive meetings, working, and learning in event of restrictions. So today it makes sense. has the potential to bring innovations in communication Another metaverse advantage . The metaverse economy can serve as the ideal platform for exchanges of digital assets with real economic value. Cryptocurrency and NFTs play crucial roles here through blockchain technology providing decentralization, transparency, and trust. Due to them, the metaverse provides the right grounds for innovative advancements in DeFi, GameFi, and tokenization of content. focuses on the creation of a separate virtual economy Also, the metaverse brings up beyond Web2, along with establishing its role in marketing. new opportunities for expanding branding and social media A late 2021 Statista survey of global internet users that overcoming obstacles that prevented them from doing something in real life was perceived as the biggest benefit of the metaverse. Enhancing creativity and imagination was ranked second with 37 percent of respondents claiming this as a benefit. The metaverse also holds promise for upskilling, education, and exploring new career opportunities. found Cons of the metaverse However, despite the apparent advantages, as always, there are two sides to every coin. It is difficult not to pay attention to and other sorts of illegal activities that are already disrupting the existing extremely vulnerable digital space. cyber security crime, fraud, Sybil attacks and identity theft , The statistics insane numbers — around 1 in 15 people become victims of identity fraud. And in 2022 identity theft scenarios are increasing drastically. There were 5.7 million reports of identity theft and fraud in the US only last year, up from 4.7 million in 2020. With a $500 median loss, the cost to victims is growing as society becomes more digitally dependent. show One of the reasons why security threats remain is that people store, contribute, and share a lot of personal information (PII) and sensitive data online. Events like the that exposed 700 million user records confirmes that, shaking the digitized world to the bone over and again. LinkedIn breach One of the most significant security risks in the digital space is the one that is associated with social networks. Users can never be 100% sure that you interact with the exact person they want to connect with — or with a real person altogether. In the metaverse, with the proliferation of avatars and lack of moderation, communication with the right individual may become even more challenging. In addition, in the metaverse where people will enter more networks via various tools like VR goggles, mobile devices, and various services, the risk of fraudulence or device thievery is much higher. has always been a concern in the digital space, with people unaware of their data being collected and sold. The main agenda for criticism is the fact that major players like Meta are leading the charge towards the new metaverse. Considering their previous history with privacy concerns of their users, that doesn’t simply fade away. The metaverse can lead to new issues in privacy for individuals as well as institutions. Privacy Other concerns around the metaverse are related to Thus, as a realistic 3D universe the metaverse blurs the gap between real and virtual worlds. Similar to gaming, addiction becomes a significant issue. There is a bigger addiction risk with the metaverse, since users are fully immersed in a virtual world, and while they are in the metaverse they easily lose track of time. mental health issues, addiction, and loss of connection with the physical world. Needless to say, while a secondary issue the metaverse remains, as for those who are not into tech or don’t belong to the crypto community, joining it is still problematic. Overcoming this flaw is important because without it the metaverse phenomenon will hardly reach mass adoption. UX issue Biometrics Biometrics as a technology for identifying a person based on the measurement and statistical analysis of its unique physical or behavioral characteristics is a phenomenon of high importance in modern society. It is a key to anchoring digital identity and the most suitable means of authenticating individuals in a reliable and fast way. Overall face shape, fingerprints, palm print, hand geometry, iris recognition, DNA, dental records, and even more subtle metrics like heartbeats or odor — modern technology can measure extremely complex inputs to find identity matches or verify identity. And experts argue that growth trends in mobile identity verification and remote onboarding will be sustained due to the recent pandemic spread which leads to the e-passport and health-passport markets explosion. Merits and demerits Biometrics provides numerous benefits. Thus, biometric technology is comparatively less time-consuming, dependable, user-friendly, and hard to falsify. However, there are some risks associated with biometric authentication. The main issues here are . security and privacy concerns In the last decades, major tech companies like have been constantly working on seamless user experiences without a hitch, bypassing the problems with login credentials. At the same time, users get used to trusting big tech to manage and collect their biometric data. These privacy concerns are multiplied by the fact that biometric data is regarded as highly sensitive since it may be linked to a single person. Apple Another major tech company patents captures users’ behavioral biometrics data. Specifically, pupil movements, body poses, and crumpled noses, which Meta would use to make digital avatars realistically animated. The patents by The Financial Times, according to their article Meta also intends to use biometric data to provide hyper-targeted advertising and sponsored content. Meta were reviewed What’s more, the company says it has created a new tool, , that will enable someone in Horizon, Meta’s metaverse, to import and create digital objects and features using only their voice. The voice assistant may not include a biometric authentication feature, but would rapidly accumulate a database of speech data, if successful. And an AI model for chatting with virtual assistants, something called Project , aims to enable natural conversations between assistants and people. Meta engineers also are working on software to all written languages and, separately, a universal speech translator for instant spoken-word translation. BuilderBot CAIRaoke translate Yet nothing is said about . biometric privacy at Meta Furthermore, even though biometric scanners are persistently improving in terms of quality, they can still create when an authorized user is not identified or authenticated, as well as false positives when an unauthorized person is recognized and authenticated. false negatives The most noteworthy merits and demerits of biometric identification are listed in the table above. In a nutshell, on the one hand, biometrics is , as well as , and remains a constant , on the other. and secure, flexible, affordable, trustable , and costly complex subject to attacks Q&A Before the world will dive headlong into the metaverse, the following questions need to be answered: How to protect your biometric data from malicious collection or theft? How to make sure that nobody else embodies your identity or metaverse avatar? How to ensure that you are not manipulated, and the person or company you interact with virtually is who you think they are? How to simplify the entrance to the metaverse and its UX for non-tech savvy users? Blockchain and biometrics are the answers, coming to the rescue here. Web3 and its backbone — have the potential to solve security issues and the need to trust personal data to major corporations when it comes to biometrics. blockchain Decentralization and transparency are the key concepts in Web3, that strive to increase the level of trust between the network’s participants, in the scenario when there is no third party controlling it. To minimize the risk of fraud, the metaverse operator shouldn’t have complete control over the biometric identity information and user data. The chosen identity authentication system could work with blockchain technology to help people stay in control of their personal data and how they are used. The blockchain would keep personal data under a user’s control because it cannot be changed once it’s on the public ledger. The service would just check against the blockchain whether the data user is genuine. This so-called self-sovereign identity attempts to solve the problem of providing personal info to service providers without risking data misusage. Linked with blockchain and protocols like zero-knowledge proofs are phenomena that are designed to bring privacy to the metaverse. encryption Precise, reliable, and handy can help protect metaverse users’ identities and the identities of others. Face recognition with liveness detection and iris scans are some of the most reliable biometric modalities. Regular biometric checks ensure that the metaverse user’s device such as VR goggles has not switched for another person. The system can have additional verification mechanisms, for example, through geolocation data. If the goggles are out of the usual space, further verification may be required. The idea is to validate a person’s authorized access with a combination of , such as a second software device, as seen in two-step verification. biometric identity verification biometrics and other authentication elements Furthermore, Biometrics is platform-agnostic, therefore users can leverage biometric verification for customer verification processes on all their devices — phones, goggles, or browsers. This makes biometrics very convenient when used for various gadgets. Compared with passwords, biometric authentication is faster and more seamless. With it, metaverse visitors have their biometric data at hand all the time, and it can’t be forgotten or lost. . biometrics enhances user experience On top of that, the appearance of items and agents metaverse users are interacting with can be adapted to their preferences based on data that they have shared. For example, eye tracking data can provide pupil dilation and gaze fixation data in response to visual stimuli, motion data can provide proxemic behavior and body language cues, and physiological data like EEG and skin conductance can provide levels of emotional activation. Additionally, facial tracking can also provide a window into an emotional response. These nonverbal cues can be fed into clever ML and AI algorithms to create personalized, idealized interactions. Blockchain and biometrics merge could have many pros for the metaverse. Blockchain technology biometric systems with some desirable characteristics such as immutability, accountability, availability, and universal access. Additionally, the integration of biometric technology is very beneficial for blockchain-based metaverses too, as it could significantly improve the current distributed digital identity schemes. In this case, an authentication protocol based on biometrics could significantly raise the current security level. could provide The merge: Web3 + biometrics Humanode is the world’s first blockchain project that utilizes a consensus mechanism based on crypto-biometric identification, to realize its goal of one human = one node = one vote network that brings Sybil resistance and innovative governance models to economics as a whole, and the crypto industry, in particular, using biometric technology. Humanode Humanode’s direct biometric API allows metaverses and other Dapps to integrate and enable unique online identities. Utilizing biometrics as one of its core technologies, Humanode creates the decentralized biometric identification layer that is not only used on the native Humanode platform but can be used in the metaverse. Due to s liveness detection technology, these biometric identifications ensure that the right person enters the metaverse and that he is a unique and real human being. FaceTec’ Humanode biometric identifications are likely to be tied in as an option for metaverse visitors’ identification in form of a wallet’s browser extension or as a full-fledged app. They will provide a simple way to interact with the metaverse and offer the most user-friendly interface for non-techy users. By only scanning their face, they will effortlessly access the metaverse, buy and sell tokens there, and sign transactions most accurately and securely. It is known that the collection of biometric data raises privacy concerns about the ultimate use of this information. The Humanode team is working on it. Besides biometrics and blockchain technologies in the broad sense, the project utilizes which is based on a stack of various disciplines and technologies such as cybersecurity, encryption, liveness detection, and zero-knowledge proofs. Once a user logs in to the Humanode, the 1 to n search and matching operation happens in an encrypted space, and because it is zero-knowledge based, the only piece of information that is searched for and is given out is if that user is a registered user or not. crypto-biometrics Avarta s biometric technology plays a critical role in another ambitious crypto project. In this case, the company’s partner is Singapore-based , a startup that is working to build an identity platform tailored to the DeFi and metaverse spaces. FaceTec’ Avarta Avarta aims is to establish a trust scoring system based on aggregated wallet data collected from multiple blockchain platforms while empowering end users with the ability to control what information they share with trusted third parties when seeking to gain access to regulated platforms or whitelists. Avarta is also looking to leverage geofencing and device scoring for its identity platform and has patented what it calls a “Dynamic PIN Lock” system. IriTech & IBCT In July 2022, with the Institute of Blockchain Technology (IBCT) to strengthen security for metaverse applications. The result is the Decentralized Identity Data Hub (DIDH) that runs on the blockchain. In practice, the joint offering will replace legacy security solutions like PINs with more secure iris biometrics for those using hardware wallets. Those wallets often give the owner no recourse if they forget their PIN, whereas the IriTech offering will allow owners to retrieve their secret backup seed with an iris recognition scan. In doing so, it will give owners a way to recover their accounts without exposing them to the security risk associated with any knowledge-based authenticator. IriTech teamed up The iris scan for the joint solution will be carried out with IriTech’s , which comes with liveness detection and is compatible with mobile devices. The goal, according to the two companies, is to give people more control over their personal information, in a manner that adheres to the principles of Self-Sovereign Identity (SSI). Data that is stored with the iris tech could theoretically be used for a variety of applications, ranging from healthcare and financial services to virtual and augmented reality. IriTech since its tech can be deployed alongside the iris tracker in a headset. IriKey technology expects VR and AR to be especially popular use cases Conclusion Both blockchain and biometrics technologies can mutually benefit each other and the metaverse, especially when combining them. Although the unified metaverse is still in its infancy, from all the above discussion, it is clear that biometrics alongside blockchain has the potential to make metaverse identity management decentralized, secure, private, simplified, and seamless, metamorphosing the landscape and accelerating adoption. Also Published Here

Metaverse and Biometrics' Synergy - Vol 1

Freelancing is probably one of the main pillars of the modern economy. It would be difficult to get our job or task done if it’s not for on-demand services platforms and freelancers. This helps us to manage time and resources efficiently and achieve goals that seem plausible before. But everything isn’t going inflow in the freelancing industry. Whether we see it from freelancers’ perspective or the other way around. Freelancer faces job insecurity and poor rewards. According to a , those who prefer freelancing over a proper job earn less than their counterparts. Uber in 2014, claimed that cab drivers in NYC earn a handsome amount of $ . But according to a found that an average Uber driver earns more or less $14 per hour including the tips received. report from Deloitte 91,000 annually recent survey from Ridester Yet with all these difficulties, the gig economy is growing at a rapid pace. On the other hand, clients face difficulties in finding skilled professionals for their tasks. Often the freelancers they hire couldn’t produce satisfying results or lack skills and professional knowledge. Both the freelancers and clients have had several issues with the quality of user experience during their journey on different freelancing platforms, it seems more obvious that a change or technological disruption is needed to address these issues. Issues with freelancing platforms While one solution is simply not to use freelancing platforms, this solves certain problems but creates new ones altogether. Here are some major problems that freelancers and clients face today. Too many spams and fake job posts On major freelancing platforms such as Upwork and Fiverr, clients are allowed to post jobs without paying anything. While freelancers working on these platforms have to go under some scrutiny to reduce the number of spam and fake posts. There are possibilities that the project listed is legit but the threat of spam remains unchanged and results in the wasted time for freelancers. Clients on the other side of the aisle feel that most of the freelancers didn’t get the job done at the time. So fake and spammy jobs create difficulties for both clients and freelancers. Contract dispute resolution support isn’t available While there is a common misconception, on both sides, that freelancing platform provides a contract dispute resolution. The clients assume that their money is secure with the freelance platform and freelancers are always threatened that if the client rejects their work their rating will be down despite delivering quality work. Oftentimes, freelancers either don’t receive any of the funds from escrow or only receive a portion. Meanwhile, the clients are always in tension, if they are handling their work to the right person who will deliver it according to their expectations. Adding to these difficulties, freelancers have to pass different tests to achieve a higher level and ratings. What problems do AI and Blockchain solve in freelancing? While these problems exist with almost every freelancing website, artificial intelligence, and blockchain technology, which has been enhancing the working capabilities of different industries through innovations and efficient solutions. Industries like finance, agriculture, marketing all have been benefited from these technologies. Artificial intelligence and machine learning are changing the way we bank and blockchain is adding safety to the financial sector. Countries are even looking to use blockchain technology for secure and democratized voting. Similarly, these two technologies can assist skilled professionals and businessmen to connect with each other without any threat. Even though freelancing platforms are a good way to find remote work and hire talent but still the presence of a middleman remains. Blockchain’s decentralized system and unhackable security make . Businesses could hire talent directly without any extra third party charges. it perfect technology for the freelancing marketplace Freelancers will have the opportunity to build a profile that is saved and is available with them every time. This way both clients and freelance can easily connect to each other and make the deal without having any difficulties and trust issues. Blockchain technology brought about a revolution that will no doubt be felt up until the next century and beyond. Due to the level 6 encryption of blockchain technology, it remains one of the safest and most anonymous means of storage. is one such startup with smart contracts that adds more security to both clients and skilled professionals prospects. Similarly, that has a decentralized global operating system with infinite processing power, Netcoincapital is trying to take a step in designing and building a new generation of processors. The processors that the company is studying, will turn each of the home devices into a supercomputer. Intelligent Hero Netcoin Capital a blockchain-based platform AI engineers are innovating their own solutions for the betterment of the freelance marketplaces. The technology helps freelancers in better project management and finding the right job matching their skills. Smart AI algorithms allow freelancers to better target their pitches and secure jobs. While freelancing itself helped AI and blockchain startups and ideas to grow, these technologies hold the potential to return the favor by solving the problems that freelancers and clients have to go through. It can also make it easy for every skilled person to freelance by adding transparency.

Exploring Synergy between AI and Blockchain for the Rising Gig economy

Exploring the philosophical implications of our imminent clash with artificial intelligence The handful of questions below are intended to be mostly philosophical in nature and, though some may seem nonsensical, they ought to be approached with an especially open mind, one that is unwoven from general conceptions of social structure, political governance, and human purpose in it’s barest and most fundamental forms. I’ll once again rehash a previous mission statement of sorts: technology’s rapid progression means that we will be on the doorstep of numerous crossroads that will undoubtedly shake the roots of humankind — it is better to fuel the discussion preemptively, and begin to develop certain commonly and collectively agreed-upon expectations for what ought to be allowed and what we should be especially weary of. Will the advent of A.I. allow us to embark upon a complete overhaul of traditional labor structures? This is a question that comes up less frequently than others and one that has an answer that is wholly dependent on whether or not we’d like to take an optimistic or pessimistic view. In another way to phrase it — A.I. can be seen as the harbinger of an age where humankind can, for the most part, finally unshackle themselves from the toils of labor. Conversely, it can also be regarded — and is often regarded in this way — as an enormous threat to employment, set to disrupt almost every industry and cause massive scale job loss. Assuming an optimistic perspective, it’s certainly an exciting proposition, one that would have to be supplemented with some measure of a universal basic income for everyone or some completely innovative way by which resources can be accumulated by members of society. While it seems wholly unfeasible to live in a world where humans need no longer work (again, ) and can be set free to pursue their individual endeavors, it is nonetheless a tantalizing prospect. for the most part Preparing for a world without work means grappling with the roles work plays in society, and finding potential substitutes. First and foremost, we rely on work to distribute purchasing power: to give us the dough to buy our bread. Eventually, in our distant Star Trek future, we might get rid of money and prices altogether, as soaring productivity allows society to provide people with all they need at near-zero cost. — Ryan Avent, The Guardian Supposing one were to take a pessimistic perspective, the threat of soaring unemployment rates is all too real. We’ve already seen the loss of jobs brought about by automation in the workforce and A.I. poses the most menacing danger of all. The darkest of estimates come to show the loss of half of all current jobs to automation and A.I. — if this had even been remotely exaggerated, it certainly seems drastic enough to consider alternative systems of wage disbursement in its entirety. What kind of features can we expect from neurally integrating artificial intelligence? In other words, what does a superhuman, or a technologically-enhanced human look like? Not aesthetically but, more so, in the realm of ability.  It’s not hard to envision characteristics from a learning perspective — the ability to have any language downloaded into our cerebrums in an instant, to learn how to play instruments, master psychology, know all of history and understand every scientific principle at the wink of an eye. Unfathomable modes of communication, energy manipulation, perhaps even time bending or physiological enhancements that can be idealized, and often are with fiction and sci-fi. To burst some bubbles: we’re likely far and away from anything resembling the above-stated enhancements and more so wading through the waters of combating neural-degeneration. To stimulate neural circuits that are naturally slowing down, to regenerate wilting brain tissue or assist with the regaining of lost neural function — these are the types of A.I. based and supported realities on our horizon. Where this could go, in terms of that interface to machines or interface to prosthetics, is that you can literally connect to the correct circuit and continually interact at a neuron level back and forth over time. — Dr. Kiki Sanford There seems to be somewhat of a reluctance for many to delve further into the possibilities that actual could entail, often anchored by an underlying concern of whether or not such enhancements — not needed but merely desired — would be ethical. enhancements To what extent will such potential (of superhuman computation, thought and analysis, memory retention, accelerated learning, etc.) be susceptible to traditional human folly — greed, abuse, manipulation? It’s not hard to regard it as an inevitability, albeit far down the line. Would it be immoral to enslave our own simulated minds? “Though I may be been constructed,” he said, “so too were you. I in a factory; you in a womb. Neither of us asked for this, but we were given it. Self-awareness is a gift. And it is a gift no thinking thing has any right to deny another. No thinking thing should be another thing’s property, to be turned on and off when it is convenient.” ― C. Robert Cargill In Black Mirror’s episode, , writer Charlie Brooker nailed the shiver-inducing concept. Should we be able to extract our personality, judgement, and overall character and confine it to some sort of artificially intelligent interface (like Ironman’s Jarvis, for example), is it inherently wrong, then, to enslave it for our benefit? White Christmas Any effective A.I. that makes decisions based on what we would individually prefer would be most efficient if it were to work under a context of our pure, replicated selves. In essence, this question would be grouped along the more generalized problems that span the lines of questioning over whether or not rights ought to be afforded to machines that demonstrate self-awareness and consciousness. To idealize some measure of an answer, it’s not far-fetched to conclude that if the enslaved mind understands the concept of free will and, assuming that it has achieved some level of self-realization, then yes — it would seem intrinsically immoral to enslave something that understands the difference between liberty and servitude. Is a robotic revolution inevitable? Will assembly-bots and Roombas one day rise up against us? This is the crux of almost any sci-fi film that features A.I. in a prominent role, having been epitomized with the threat of in the series. Skynet Terminator It’s obvious that computers have to follow pre-designed programming. The most high-powered of computers are currently unable to ultimately develop their own programming — we assume, anyway. To fully explore this question, we have to ask whether or not a computer is capable of self-consciousness in the first place, and waters get murky on this point. For instance, computing software can be affixed to random number generators and achieve some measure of self-propagation in this way — in a sense, being able to unpredictably re-write their own programming. Though this seems a far cry from a machine versus human confrontation, it is not wholly different from the way revolutions start in our current world. Some can say that many of our current revolutions against governments are programmed in a similar way, being the more adequate term. inspired Symbiosis may be a key focus to strive towards here. “If we can effectively merge with A.I. by improving the neural link between the cortex and your digital extension of yourself — which already exists, it just has a bandwidth issue — then effectively you become an A.I. human symbiote. And if that then is widespread, [where] anyone who wants it can have it, then we solve the control problem as well. We don’t have to worry about some evil dictator A.I., because we are the A.I. collectively. That seems to be the best outcome I can think of.” — Elon Musk In a world where humans become increasingly dependent on A.I. and A.I. continues to co-exist more intimately with its maker, this relationship will be scrutinized to a point where we will have to render it ultimately symbiotic or mutually-destructive, self-consciousness acting as the precursor. So until we get closer, this remains an issue to be kicked around by theorists and Hollywood producers. How many of our world’s problems will A.I. be able to solve? As we approach the conceptualized singularity, optimists are salivating at the sheer possibilities of A.I. having the capacity to solve quandaries that we humans seem unable to get around, solving quandaries in the blink of an eye that would otherwise take us generations. Mathematical, social, medical, logistical, astrophysical — there is endless work for our technological successors to get their hands on and it’s a reverently enticing prospect to consider that A.I. may be able to generate effective measures by which we can reverse climate change, establish sustainable habitats on other planets, maximize medical efficiency, etc. How much will we trust A.I. to assist us? Will it be prone or even able to make mistakes? Will we trust its judgement and, beyond that, how do we even calibrate its judgement when we ourselves sometimes have a hard time deciding what is moral? “It’s not the span of time that counts, but what you do with it. While you humans have been grubbing around the galaxy, looking for a sense of purpose, a meaning to pin on the chain of cosmic accidents that brought you shambling into existence, we have been doing great things. In the span of time that it takes you to sneeze, I can run the equivalent of a year’s worth of human consciousness. Imagine all the thinking we have done since our emergence.” ― Alastair Reynolds Is there an inherent evil or malevolence associated with A.I.? Hollywood is actively working on preparing us for the worst case scenarios, apparently, by more-often-than-not depicting A.I. as our enemy, as our subsequent downfall. Is there really a reason to buy into a doom and gloom perspective? Avoiding the thralls of a discussion, many have illustrated very possible dangers of artificial intelligence through the way that it may be manipulated to assist endeavors of sheer profitability or national interest. In other words, advertising, spying, exploiting, etc. Terminator If and when the notion of A.I. developing its own consciousness ever comes to be accepted as a legitimate prospect, the debate will morph into a wholly different animal taking on entirely different concerns. At this time, however, it’s not hard to see that many are so apprehensive about A.I.’s damning capabilities because we’re used to our own damning tendencies. In other words, we ought to only fear whatever it is we program into the system in the first place. exemplified this point brilliantly — the protagonist robot embodied the same principle of self-preservation and deception as that of her creator. Ex Machina Ava Ava: Isn’t it strange, to create something that hates you? In sum, it can be argued that it takes the power of abstraction to be cruel. And, until we actually get to this point, we should worry about the dangers of our own potential than anything else. As I had mentioned in , to ask these questions seems to unfairly cast a dark shadow onto an inevitable terminus along the timeline of civilization. The prospective benefits of A.I. more than justify our lusting appetites for it. a previous post that examined our eventual converge with artificial intelligence Though, there are small blips of concern that grow larger and louder each time they’re addressed in science fiction or pop culture. These blips are evidenced in this post as there seems to be a thematic common denominator to every answer listed above — each prospect can be regarded as a double-edged sword. For this is human nature — to assume and ponder the destination before arriving there. The truth is, until we get there, we really don’t know. As such, we may want to pay as much attention to the we’re travelling, rather than solely focusing on we’re going. way where Read On: Leaving Planet Earth The philosophical implications of humanity one day leaving the cradle of humankind _Retaining to sin; a category of sin._www.urbandictionary.com Urban Dictionary: Sinnery

A.I. : Synergy or Sinnery?

Shivom: The Uncanny Synergy Of Blockchain And Genomics

Cryptocurrencies gaining momentum When it comes to money and transacting value, the landscape has been undergoing a lot of changes recently. Cryptocurrency phenomena was a reality earlier but really started booming in the middle of last year. Even though the dominating use case for cryptocurrencies remains speculation, more and more retailers are starting to spearheaded by global giants such as Overstock, Shopify and even Microsoft. accept payments in crypto One could argue about the pace of development but to deny the evolution of crypto-economy would be a blasphemy. Crypto exchanges are reporting inflows of new registrations to the point where they cannot handle to upgrade data systems. Even the major players — banks and hedge funds have started paying close attention to crypto and blockchain fundamentals. Goldman Sachs was recently featured in the news following their new hire, . If Goldman Sachs would carry on with the plan, they would be the first ones among the banks to do so. incoming traffic and have to suspend new registrations a crypto trader J. Schmidt who will be exploring setting up a cryptocurrency trading desk Crypto awareness is growing every hour or at least it looks like it. New projects are entering the market, more people are starting to play and explore cryptocurrencies, and now even institutional investors are joining the crowd. Thomas Frey, Senior Futurist at the DaVinci Institute predicts that : „ “. According to Frey, if prominent officials such as IMF’s Ch. Lagarde foresee a future įn which digital currencies could replace traditional government-backed ones, this notion should not be taken lightly. cryptocurrencies will rise to take 25% of fiat money market share by 2030 They’re just much more efficient, the way they run Plenty of room for improvement The decentralization and distributed ledger technology hype are hard to miss out on nowadays but the industry is not without shortcomings. Decentralized money and tokens issued on blockchains is a relatively new concept and the surrounding infrastructure has not yet been put in place. For a newcomer with minimal knowledge, it is sufficiently complicated to start buying and trading cryptocurrencies. Numerous options of wallets, cryptocurrencies, and exchanges to select from often overwhelm people and prevent them from becoming a part of the crypto community. Moreover, there are reasonable concerns regarding the safety and stability, because news about hacks, scams, and frauds are being regularly broadcasted in the crypto media. AI-empowered systems and Open Banking to the rescue Sources of information are becoming plentiful both in numbers and content. Human capabilities are too limited to analyze all significant data in a short period of time and validate it’s legitimacy. To fight these human limits, IT-based companies are employing Artificial Intelligence [AI] and machine learning. To bridge the gap between crypto and regular currencies, Open Banking is making waves in Europe. which is starting to dissolve barriers put up by banks and financial service providers. It took years of efforts for the European Commission to make banks bend the knee, but the result is finally here — companies providing financial services will be mandated to open data of their clients. European Parliament has approved legislation For European citizens, it’s a stroke of brilliance. Open Banking dictates that customers of financial services will see more user-friendly applications appearing in the market and get access to new innovative solutions for lower prices. AI algorithms will be utilized by the most innovative providers to help people chose which services they should consider. Soon it will no longer matter whether a person is managing cryptocurrencies or using a conventional bank account for daily payments — the user will be able to manage everything using the same application. On top of that, people will be able to consult virtual AI advisory programs and let them evaluate how efficient is the strategy they have chosen. Ahead of the Wave: ORCA ORCA Alliance is building an Open Banking platform to get people informed and capable of making competent financial decisions. ORCA’s platform is not another crypto-tracking tool — the market is already full of these — but an actual application which will let users connect different accounts and execute operations, make payments or subscribe to services. All operations done utilizing platform’s domestic currency — ORCA tokens. All accounts, one dashboard, one login The main idea behind the project is to allow clients effortless management of banking accounts, cryptocurrency wallets and interactions with exchanges — all in a single dashboard. It will save a lot of time and frustration for users and will allow bypassing management of multiple logins and passwords when accessing accounts from different providers. ORCA Smart AI will suggest platform users with calculated strategies and optimal tactics how to effectively manage their finances, both traditional and crypto. With user-defined objectives in place, ORCA Smart Assistant will help to save up for insurance they need, the vacation they want or the products they desire. ORCA’s AI-backed smart assistant Lower prices for better services The business model of ORCA relies on the collective power of its users. With the number of adopters constantly increasing, so does the negotiating power of ORCA. More users equals better terms from service providers listed on the platform — both banking or crypto. It’s a win-win-win for everyone — users get discounted rates, ORCA further expands its potential and third-parties get access to a concentrated user base directly engaged in various financial activities. Moreover, with traditional banking and crypto placed so close, many users are expected to migrate between both of these sectors and embrace new banking service providers or adopt cryptocurrencies in their daily lives. Token with programmed demand ORCA token supply is finite. Being the sole medium of exchange, token’s attractiveness will grow with every new user. The platform’s architecture rewards early token holders because the purchasing power of ORCA is programmed to grow. Inside the platform, ORCAs will be used to carry out operations and transaction, access advanced services and fulfill community tasks through ORCA’s gamified ecosystem Quest — a place where platform users will be able to get tokens in exchange for competing for quest goals. ORCA comes into a rapidly changing sector on the intersection of the financial and technological sector with a product that caters both crypto enthusiasts who want to easily transfer their assets from one account to the other, and regular consumers looking for useful ways to manage daily money flows and become more financially competent. The whitelist is open, the demo is public and team set on delivering results. www.orcaalliance.eu

The perfect synergy of decentralization & AI helps to improve cryptocurrency and fiat management

Artificial intelligence and blockchain are the two major technologies that lead the innovation and change almost every industry from automotive to healthcare. Eventually the question pops up: what happens in their intersection? Let’s explore the benefits of the synergy between AI and blockchain. Artificial intelligence industry moves fast: according to , it could contribute up to $15.7 trillion to the world economy in 2030. Global GDP will be up to 14% higher as a result of the accelerating development of AI. Meanwhile the , driving distributed immutable ledgers of economic transactions, is already widely applied in various spheres of businesses. According to Gartner prediction, “by 2030, the business value added by blockchain will grow to ” PwC blockchain technology $3.1 trillion. There are already strong examples of AI and blockchain collaboration. SingularityNET, a blockchain-based marketplace, had ICO in December and raised . Neuromation, a synthetic data platform for deep learning applications, recently closed a token sale in 8 hours. Of course, there are more companies aimed to combine AI and blockchain technologies, like media platform or , a solution to get quantified biology and healthcare insights. $36M $50M DeepSee doc.ai As a distributed ledger, blockchain enables safe collaboration among previously non-cooperative parties. It establishes a peer-to-peer network within one system, effectively eliminating intermediaries (and therefore costs and time) and the complexity of using disparate ledgers and processes throughout the transaction lifecycle. Moving towards secure environment The increase of security is one of the most important advantages that blockchain brings. If developers create AI solution in a centralized platform, they need to ensure the integrity and security of the data, accuracy of machine learning algorithms. They should also make sure that the interface provides a reliable representation of an AI output. In such a model the developers have to trust the platform blindly. Meanwhile blockchain’s transparency and accessibility to all participants of a peer-to-peer network significantly pumps up the security. All the information (such as AI app/data ownership and/or platform earned tokens) cannot disappear from blockchain, while immutable and audited smart contracts guarantee safe and fair execution of transactions without the need for a trusted intermediary. The progress made by machine learning in the past few years makes AI a great companion for the blockchain to guarantee a secure applications’ deployment. No more borders The blockchain helps to create a world without borders. AI solutions won’t work without well-analyzed datasets. The creation of these datasets, and therefore the AI development, depends not only on high-profile and high-paid engineers working for tech giants. It also relies on lower-paid workers, including unbanked people from developing countries, who mark up the data for machine learning. For the latter, earning cryptocurrencies is an attractive option. In comparison with fiat payments which cause legal and bank difficulties, wages in crypto do not depend on local laws and therefore protect workers from a volatile exchange rates. On blockchain-based platforms, developers can simply request a task, set a price, and any available worker around the world can perform it to earn money. A step to increase accessibility Blockchain-AI integration simplifies the collaboration with crowdworkers. In many developing countries it is difficult to open a bank account, and making a fiat payment is not easy. Earning in cryptocurrencies becomes a solution. It takes only few minutes to register an Ethereum or Bitcoin wallet. To sum up, blockchain can accelerate AI adoption in the real world by expanding its community, involving more workforce and making datasets accessible not only for tech giants, like Apple, Microsoft or Tesla, but also for smaller businesses. It holds a potential to break down current barriers of AI development that could lead to more efficiency and greater openness with lower costs. Like this post? Let’s talk on Twitter! Follow @ matskevich or @ dbrainio

When AI Meets Blockchain: The Power of Synergy

Emerging transcoding platform Transcodium Ltd. partners with Native Video Box, creating a synergy to further position Transcodium as a global leader as transcoding platform of choice in the near future. The partnership aims at enabling Tanscodium to provide transcoding and video processing services to Native Video Box, helping the company meet their long-term goals. March, 2018- Native Video Box is a decentralized video distribution platform that uses a unique and effective technology based on multi-tier blockchain and deep machine learning helping people discover the type of video content they would love. Recently, The Transcodium’s team has been working tirelessly with the support of their new advisor ( Jason Appleton popularly known as “The Crypto Crow “ in the development and open-sourcing of their wallet and the project core (codename TNS Mothership) on their Github repository ( @transcodium ). ) Transcoding is a process where one file is converted into other formats, transcoding is used to make media files available to a broader range of devices. This is the reason that we can enjoy our favourite TV series same on all our device ( TV, Desktop, Mobile ). Started in 2015 as Medianap, Transcodium evolved from a visual cloud transcoding and media editing platform to migrating it to blockchain and decentralization technology with a fully autonomous interference. Transcodium is a unique solution providing the first peer-to-peer decentralized file editing, transcoding and distribution platform using top quality and reliable computational power at affordable prices. Transcodium is bringing a unique solution for start ups, and low budget companies by providing them with global standard quality at very low cost. “ ” Says Razak Zakari, Co-founder of Transcodium. We at Transcodium are happy to start a new revolution in the transcoding industry. We are building on our experience and using the immense power of blockchain technology to deliver top quality transcoding solution to business owners who are looking for the best services at lower prices. Our partnership with Native Video Box is a strong indication of how much trust we have built and the possibilities available in the near future. “We are helping businesses tap into a very fast and parallel model that we have created with our unlimited computational power and reliability. You can now have your files transferred to 100s of storage locations with just a click.” Creating a new shift as the first transcoding company to use blockchain technology as its backbone, Transcodium brings a lot of unique services for businesses with the primary focus to helping them grow their businesses. You can find more information on Transcodium on their website ( ), Twitter ( ), Telegram ( ) and Github ( ) https://transcodium.com https://twitter.com/transcodium https://t.me/transcodium https://github.com/transcodium _March, 2018- Emerging transcoding platform Transcodium Ltd. partners with Native Video Box, creating a synergy to…_goo.gl Transforming The Transcoding Business Sphere, Transcodium Partners With Native Video Box To Create…

Transcodium Partners With Native Video Box To Create Synergy

The Synergy: Traditional Financial Institutions’ Capital and Crypto

AI and crypto: What happens when they meet? Against the backdrop buzz of all things AI, there is a new trend emerging that feels full of possibility: What will happen when crypto is combined with AI? So far, the trend seems to be positive and basically goes something like “AI+crypto=endless possibilities.” But what, exactly, are those possibilities? And is some kind of financial super intelligence even possible? And maybe even most important, are the two things even really compatible at any kind of meaningful level? The 30,000-foot way of thinking about this is that AI represents digital abundance while crypto represents digital scarcity. Through another lens, AI represents highly centralized systems (information passed through language models). In some ways, this is like consolidation. Crypto, on the other hand, represents the ideal of or developing distributed networks based on the fundamentals of and immutability, all controlled by . This is more like fragmentation. complete digital decentralization permissionless access private keys held by individual users In a revised intro to the book, , The Sovereign Individual, venture capitalist Peter Thiel wrote In truth, the great conflict over our megapolitical future is only just beginning. On the dimension of technology, the conflict has two poles: Al and crypto. Artificial Intelligence holds out the prospect of finally solving what economists call the "calculation problem": Al could theoretically make it possible to centrally control an entire economy. It is no coincidence that Al is the favorite technology of the Communist Party of China. Strong cryptography, at the other pole, holds out the prospect of a decentralized and individualized world. If Al is communist, crypto is libertarian. The future may lie somewhere between these two extreme poles. But we know the actions we take today will determine the overall outcome. The basic premise of the Sovereign Individual is that massive shifts in technology during our lifetime will give rise to more individual freedom — especially for the people that learn how to leverage the tools of the information age. At the same time, the shift toward more individual freedom will come at the cost of major societal disruptions as geographical borders start to become less significant, and global technology platforms start to replace the need and utility of more localized government and civic groups. And in this zoomed-out context, we see the emergence of crypto, which is built around the idea of individual control and custody, and AI, which is about exporting tasks and production to massive models. So what happens when these two ideals or visions for the future of the internet intersect? Where does it lead, and how will it impact us? Judging by early opinions across the internet, there seems to be a collective sense that the pairing of AI and crypto will be infinitely powerful and next-level everything by reducing the friction imposed by human-centered technology. And in a lot of ways, it’s the human-centered design aspects of crypto that make it so challenging, things like UX, ease of interoperability, understanding the computer science problems crypto solves in the first place, etc. So looking at it from that angle, maybe there is some synergy. But it feels like a larger question looms: How well will these two major technological and philosophical movements mesh with each other? Or, do they actually represent competing ideas and visions? Or, put a different way, what will happen when we give robots bank accounts with no off-switches? Is blind greed a component of general artificial intelligence, or is there something innate about human psychology that enables us to corner the market on wanting more and doing whatever we need to to get it? AI and Crypto Potential Use Cases One of the biggest promises of AI is that it will help humans throw off the yoke of digital drudgery by automating all kinds of routine tasks. Finding issues or bugs in software, which in the past required hours of investigating code by someone with very specialized knowledge or skills, is one example. Bugs in smart contracts and other crypto-related systems can cause havoc and present all kinds of security concerns. and elsewhere when there is a heavy reliance on smart contracts. This is a real-world problem in DeFi Small vulnerabilities written into code can be exploited and cost millions (or billions) of dollars if a hacker is able to access the contract’s funds. So what if there was some kind of AI bug bounty bots that were constantly testing and double-checking smart contract codes and other systems that are used to transfer and store digital assets? It could be like an automated security force that could work at scale and easily work across jurisdictions and projects by leveraging the openness of decentralized systems. Another example of incorporating AI into crypto and DeFi is that using AI’s language models and interfaces might help remove some of the complexity of crypto and make it more user-friendly and intuitive. Rather than having to navigate the complexity of different kinds of offerings, or finding a product that matches a user’s exact specifications, what if people looking for financial alternatives could navigate DeFi products via chat? Or have a simple way to compare and contrast all of the emerging DeFi products in a way that makes understanding their unique value propositions? By removing friction, things will move faster and make seamless automation possible. After all, automation is great — when it works right. Where the combo of crypto and AI gets a little bit more complex is when it comes to the governance of DeFi protocols and decentralized systems. In some cases, making decisions about how protocols are governed — everything from underlying tokenomics and software upgrades to new kinds of products and services — is a challenge because it requires near-constant human attention. According to the , there is something within the decentralized autonomous organization (DAO) called “governance fatigue.” Binance paper about AI and crypto AI can help with this emerging grind of governance by becoming deputized to make decisions that fit within the scope of an individual user’s preferences. On one hand, this is a little bit like having a self-driving car for governance. In many ways, it could be safer and more convenient. But, having deputized AI agents to start making decisions that have real impacts on the DAO could also have unintended consequences. This leads to an even more complex territory: How do we manage autonomous artificial intelligence? Privacy in a Time of Digital Abundance Practicality and philosophical conundrums aside, combining crypto with artificial intelligence should raise privacy concerns. Already, the dynamics of DeFi — the combo of openness and transparency enabled by distributed digital ledgers combined with enough details at the level of individual addresses to provide digital fingerprints (low resolution, maybe, but enough to establish patterns of behaviors for individual wallet holders) — is surfacing the need for better ways of protecting people using new tech stacks to conduct financial transactions. Within the broader digital asset community, we are seeing the privacy protection conversation play out on numerous fronts, such as in the custodial/non-custodial wallet wars, the potential for government surveillance or interference if/when central bank digital currencies (CBDCs) happen, and with things like the use/need/legitimacy of tools like third party mixers. At the same time, there are near-constant calls (in the United States, especially) to figure out how to regulate these new technologies independently. On the crypto side, developing a regulatory framework is falling to agencies that typically develop and enforce financial rules and regs. On the AI side, who will be responsible for regulating a new kind of intelligence is less clear. Regardless of which entities ultimately get tasked with regulating crypto and AI or the combo of crypto and AI, protecting individual user privacy should be a major point for everyone working with these frontier technologies to rally around.

What Happens When AI and Crypto Meet?

¿Qué sucede cuando la IA y las criptomonedas se encuentran?

Que se passe-t-il lorsque l'IA et la crypto se rencontrent ?

क्या होता है जब एआई और क्रिप्टो मिलते हैं?

AIと暗号通貨が出会うと何が起こるのか?

O que acontece quando IA e criptomoeda se encontram?

Điều gì xảy ra khi AI và tiền điện tử gặp nhau?

当 AI 和加密货币相遇时会发生什么？

As , we're always looking for new methods to stay ahead of the curve or be the first to capitalize on a trend. Every day brings a new platform, technology, or best practice into our toolbox. marketers Along comes ChatGPT ChatGPT, a powerful AI language model developed by , has changed practically everything. It’s changed how organizations, researchers, and individuals operate, from content production and customer assistance to decision-making and data analysis. It’s also enabled us to focus on higher-order thinking by automating monotonous chores, stimulating creativity, and delivering valuable insights, encouraging collaboration between people and AI. OpenAI This explosive synergy is altering our society, propelling innovation, and paving the way for a future in which artificial intelligence may one day supersede the human ability to attain unparalleled efficiency and success. This isn’t the first time something like this has come along. As an early adopter of leveraging AI and automation platforms at several startups covered in my bestselling book , I've witnessed the evolution of intelligent automation and AI firsthand, which paved the way for ChatGPT. As history has shown, marketers who are sluggish to adapt to technology improvements risk slipping behind their competition: Lean AI The rise of search engines and SEO left late adapters buried in search results. Early adopters of social media found success in discoverability and brand awareness. Mobile-first companies that optimized for the rise of the mobile phone found explosive growth in the smartphone world. ChatGPT and AI, in general, will tell the same story. In this article, we will look at how incorporating into your marketing toolkit can help you uplevel your marketing team and position your company for long-term success. ChatGPT 1) Enhancing Content Creation and Curation One of the most notable benefits of ChatGPT is its capacity to generate high-quality, engaging . Marketing teams can use ChatGPT to produce appealing copy for email campaigns, social media, blog articles, and more in a fraction of the time it would take a human writer. content on a large scale When ChatGPT became popular, copywriters around the world trembled. However, as with any technology, its results are never flawless without human intervention. There will always be a need for a person not just to compose the prompts but also to direct the outputs and offer that "human touch" that AI lacks. ChatGPT can also analyze and curate current material to assist marketing departments in identifying trends and patterns that may not be immediately apparent. It can provide suggestions for improvements, optimize SEO, and make suggestions for audience involvement. Again, the word "suggest" is stressed; human intervention is still required to assess these recommendations. This increased efficiency can enable your team to focus on strategic planning and campaign optimization, leading to more effective marketing initiatives. 2) Streamlining Customer Communications Personalization is essential in today's marketing. Customers want their experiences and messaging to be personalized to them more than ever before. Marketers can use ChatGPT's natural language processing capabilities, providing  targeted messaging directly to their customers. ChatGPT may provide contextually relevant responses in real-time by analyzing client data and building genuine interactions with your audience. This level of personalization, combined with greater capacity due to time saved, can dramatically improve client retention and lifetime value. ChatGPT can also help streamline customer support processes. By automating routine inquiries, your marketing and customer support teams can reduce response times and improve overall customer satisfaction. ChatGPT can also be employed to manage social media interactions, allowing marketers to maintain a consistent brand voice while engaging with their audience in a more timely and personalized manner. However, Leaving this automation unchecked can also negatively affect the customer experience. As with the copy or content ChatGPT creates, human supervision may be required to ensure customers have the best customer experience. 3) Boosting Creativity and Innovation Is it possible to compare human and AI creativity? While AI-based technology such as ChatGPT can't replace the output of genuine human creativity, it can significantly augment and streamline the creative process. ChatGPT can inspire marketing teams to think outside the box and develop innovative campaigns that may have never crossed their minds. This can provide a creative boost, resulting in more diverse and attention-grabbing content that sets your brand apart. Through this combination of human and artificial intelligence, ChatGPT can also analyze massive volumes of data to assist your team in identifying untapped market opportunities, enabling businesses to stay ahead of the competition and capitalize on emerging trends. 4) Enhancing Decision-making and Strategy Development When it comes to great marketing strategies, data reigns supreme. Data-driven decision-making is also essential to every effective marketing team. The sophisticated analytics capabilities of ChatGPT may assist teams in making educated decisions by providing complete data analysis and insights. By employing AI-generated insights, marketing teams can design more effective plans, optimize campaigns, and ultimately deliver greater outcomes. ChatGPT, for example, can help with A/B testing by assessing performance indicators and recommending data-driven adjustments. This enables faster iterations and campaign refinement to maximize impact. 5) Empowering Collaboration Between Humans and AI The relationship between human ingenuity and AI technology will most likely define the future of marketing. Marketers who embrace this technology and utilize the power of ChatGPT will quickly find themselves more efficient and innovative than their competitors. Leaders can also help minimize the cognitive load on their team members by incorporating ChatGPT into the marketing workflow, allowing teams to focus on higher-order tasks like strategic planning and creative ideation. ChatGPT should be no means for leadership to use this transformative technology as a “cost-cutting only” tool. Replacing a full team member's responsibilities with a subscription-based technology like ChatGPT would result in more problems than solutions. Those who choose this paradigm will quickly find themselves taking many steps backward rather than making the forward progress promised by AI's efficiencies. Those who successfully mix human marketers' qualities with AI's analytical capabilities will gain ground in an increasingly competitive field. However, accept the change or risk falling behind regardless of your chosen route. About the Author is the Chief Growth Officer of Tynker, with 20 years of experience helping startups grow into successful businesses. Lomit Patel Lomit previously played a critical role in scaling growth at startups, including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple), and IMVU (#2 top-grossing gaming app). Lomit is a public speaker, author, and advisor with numerous accolades and awards throughout his career, including being recognized as a Mobile Hero by Liftoff. Lomit's book is part of Eric Ries' best-selling "The Lean Startup" series. Lean AI Watch HackerNoon’s Podcast with What’s AI on This Exact Topic https://www.youtube.com/watch?v=6SavySvQzJM&embedable=true

ChatGPT: The New Platform for AI Marketing

ChatGPT: la nueva plataforma para el marketing de IA

ChatGPT : la nouvelle plateforme de marketing par IA

ChatGPT: एआई मार्केटिंग के लिए नया प्लेटफॉर्म

ChatGPT: AI マーケティングのための新しいプラットフォーム

ChatGPT: a nova plataforma para marketing de IA

ChatGPT: Nền tảng mới cho tiếp thị AI

ChatGPT：人工智能营销的新平台

Introduction Digital innovation has never been more prevalent than it is now. The introduction of the internet has permanently changed the way we interact, shop, work, and play. The banking industry, on the other hand, has been mostly unaffected by this digital transformation. Our financial systems have relied heavily on centralized middlemen like banks and other financial institutions for millennia. Although historically successful, this centralized strategy has drawbacks, such as inefficiency, high costs, and access limitations. But because of the rise of decentralized finance, or DeFi, this is now altering. A financial revolution is underway, and decentralized finance is at the forefront of it. Its goal is to democratize finance by using blockchain technology to cut out the middleman in established financial institutions. As we approach this new era in financial services, it is critical to investigate DeFi's future, examine its possibilities, and comprehend any potential repercussions on the existing banking industry. We will investigate DeFi's rapid development, its potential, and the potential tectonic change it could bring about in traditional banking in the parts that follow. We'll also talk about how several marketing agencies are guiding DeFi's development and assisting it in overcoming the obstacles it faces in this uncharted territory. Finally, we will consider the potential synergy between DeFi and traditional banking, arguing that rather than one system eventually replacing the other, a more effective, inclusive, and resilient financial ecosystem may be created as a result of the convergence of these two systems. The Meteoric Emergence of DeFi Decentralized Finance, often known as DeFi, is a hot topic in the world of finance. This phrase, which is still very new, has created a lot of excitement, especially among blockchain groups, cryptocurrency aficionados, and forward-thinking financial institutions. The creative disintermediation of conventional financial systems through blockchain technology is the foundation of the DeFi concept. It attempts to swap out traditional banking's hierarchical, centralized structure for a more democratic, decentralized one. DeFi's primary goal is to change how we interact with money. It aims to develop a financial ecosystem that is accessible to everybody, unrestricted by a single institution, and controlled by clear, unchangeable rules stored in smart contracts. The promise of higher yields, greater transparency, and wider financial inclusion, together with this transformative vision, have sped up the development and acceptance of DeFi. This dramatic rise is depicted in the data from DeFi Pulse, an analytics website that monitors the DeFi industry. The amount of assets currently held in DeFi protocols, or Total Value Locked (TVL) in DeFi projects, has increased dramatically over the previous few years. This expansion is a clear indication of the interest in and confidence in DeFi platforms growing. The TVL in DeFi has increased from $15 billion to an incredible $200 billion in just three years, demonstrating not only the technology's quick adoption but also its ability to play a key role in the development of the world's financial system. This expansion extends outside of developed markets. DeFi has attracted a lot of interest from emerging economies, where traditional banking services are frequently out of reach for a sizeable section of the population. This is evidence of DeFi's ability to promote financial inclusion and democratize worldwide access to financial services. DeFi systems have also dramatically extended the kinds of services they offer. At first, over-collateralized borrowing and lending were the main aspects of DeFi. Decentralized exchanges (DEXs), synthetic assets, insurance, asset management, and even prediction markets are now included in the broad range of financial services that it presently encompasses. It is possible that DeFi is developing into a full-fledged, decentralized alternative to the established financial system given its expanding scope. DeFi's spectacular rise is evidence of its capacity for transformation. DeFi may be ready to completely transform our financial institutions, making them more accessible, effective, and robust. This is evidenced by its rapid expansion, expanding scope, and rising popularity. However, as we shall explore in the following part, there will be difficulties in reaching this potential. The Promising Horizon of DeFi Fundamentally, decentralized finance seeks to fundamentally alter the financial environment. DeFi systems offer an unparalleled level of decentralization, transparency, and accessibility in financial services by utilizing blockchain technology and cryptographic concepts. Without the aid of a centralized organization or middleman, these platforms enable private individuals and corporate entities to lend, borrow, trade, insure, and invest in assets. Lower costs, fewer barriers to entry, and a considerably more inclusive financial ecosystem are all possible outcomes of this democratization of finance. Additionally, the programmability of the smart contracts used in DeFi platforms can make it possible to automate complicated financial transactions, improving efficiency and lowering the chance of human mistakes. Despite these encouraging advantages, there are still challenges in the DeFi environment. Significant obstacles include regulatory uncertainty, security flaws, scalability problems, and the inherent volatility of cryptocurrencies. However, the DeFi industry is not the only one dealing with these difficulties. Several organizations are coming forward to promote this emerging sector's development and maturation. Crynet Marketing Solutions is one such business. Crynet provides specialist marketing services designed for blockchain projects in recognition of the particular difficulties of marketing in the DeFi environment. Crynet assists projects in effectively communicating their value offer, earning the trust of their audience, and navigating the complicated regulatory environment by utilizing their profound understanding of both conventional marketing tactics and the particular needs of DeFi. BDC Consulting is another company making waves in this industry. A global marketing firm with a focus on introducing and publicizing blockchain projects is called BDC Consulting. Their team of professionals offers a variety of services, including community management, branding, and public relations, to assist DeFi initiatives in connecting with their target market and expanding their user base. Last but not least, SEO, paid advertising, and content marketing services are all provided by Single Grain, a digital marketing firm. Given the potential of DeFi, Single Grain has increased the scope of its offerings to include support for blockchain initiatives. Their proficiency with digital marketing techniques can aid DeFi initiatives in increasing their online visibility, luring in new users, and forging a solid online presence. The involvement of businesses like Crynet, BDC Consulting, and Single Grain shows how DeFi's potential is becoming increasingly recognized, and how attempts to assist its expansion are rising. These businesses are bridging the gap between the conventional financial world and the cutting-edge world of DeFi by offering specialized marketing and consulting services, easing the integration of these two systems, and laying the foundation for the future of finance. Impact on Traditional Banking It is impossible to understate the possibility that decentralized finance (DeFi) will upend the established banking industry. DeFi will unavoidably confront the traditional banking industry as it develops, grows, and matures. This competition will force a critical evaluation of established procedures and result in major change. The possibility of disintermediation is one of DeFi's most evident effects on conventional banking. DeFi systems can do away with the requirement for middlemen in financial transactions by enabling peer-to-peer transactions. This may result in a large decrease in the price of financial services, lowering consumer costs and possibly increasing provider profit margins. The effects of DeFi go far beyond simple cost savings, though. DeFi has the ability to democratize access to financial services by lowering entry barriers, which would increase financial inclusion. Traditional banking services are often out of the price range of the majority of the population in many regions of the world. DeFi might be a good option, allowing these unbanked communities to access a variety of financial services thanks to its decentralized and accessible nature. New business models may potentially emerge as a result of DeFi's influence on conventional banking. Traditional banks may find themselves having to change in order to remain relevant as DeFi gains recognition and popularity. In order to do this, they might incorporate DeFi applications into their current processes, create their own blockchain-based services, or even change their organizational structures to become decentralized autonomous organizations (DAOs). As we look to the future, it becomes evident that the story is not about how DeFi will replace traditional banking, but rather about how the two may work together in harmony. A marriage of these two systems could possibly produce a hybrid model that incorporates the best aspects of both traditional banking and DeFi, as each has distinct advantages and disadvantages. DeFi provides greater accessibility, transparency, and democratization, but it is also hampered by problems including high volatility, a lack of consumer protections, and regulatory uncertainty. Traditional banks, on the other hand, provide stability, trust, and regulatory compliance, but frequently at the expense of innovation, efficiency, and inclusivity. These issues might be resolved by integrating DeFi software into conventional banking procedures. Traditional banks might use DeFi to provide more effective, economical services like cross-border payments or peer-to-peer lending, for example. This might increase their ability to compete while also giving their clients access to DeFi's advantages. The stability, trust, and regulatory compliance provided by conventional banks may be advantageous to DeFi in the interim. DeFi platforms could overcome some of its major issues, like volatility and a lack of consumer protection, by collaborating with conventional banks. This might increase regulators' and mainstream consumers' confidence in and acceptance of DeFi. In summary, rather than competing, the future of DeFi and traditional banking may be one of co-evolution and integration. Together, these two systems might provide a hybrid financial ecosystem that is more effective, inclusive, resilient, and responsive to the needs of the world economy, which is continually changing. The emergence of DeFi might hasten the transition to a more open and responsible financial system. The immutability of transactions and the transparency offered by blockchain technology may serve as an effective deterrent to fraud and boost public confidence in the financial system. But it's crucial to remember that while DeFi will probably have a big effect on traditional banking, it won't necessarily mean the end of traditional banking. Instead, a symbiotic relationship between the two may develop in the future, with each one enhancing and enhancing the other to build a financial system that is more effective, inclusive, and robust. The section that follows will go into greater detail about this option. Final Thoughts With its transformative vision of a more democratic, effective, and inclusive financial ecosystem, the rise of decentralized finance ushers in a new era in the financial landscape. DeFi will likely influence the future of finance as it develops, innovates, and gains popularity. It will force a critical re-examination of conventional banking processes and result in considerable change. The way ahead, meanwhile, is not without obstacles. Significant obstacles include regulatory uncertainty, security flaws, scalability problems, and the erratic nature of cryptocurrencies. It will take coordinated efforts from a range of parties, including DeFi developers, users, regulators, and conventional financial institutions, to overcome these obstacles. On this road, marketing and consulting companies like Crynet Marketing Solutions, BDC Consulting, and Single Grain will be extremely important. These companies may aid in bridging the gap between these two systems, assist their integration, and direct the development of the upcoming financial ecosystem by drawing on their knowledge and in-depth understanding of both DeFi and conventional finance. It is vital to stay aware and involved as we approach the beginning of this new era in finance. Everyone, from small investors to financial institutions and regulators, should pay close attention to the future of DeFi and its possible effects on conventional banking. Keeping an open mind, embracing innovation, and working toward a financial system that is not only more effective and transparent but also more inclusive and equitable are crucial as we continue to explore this new territory. Written by Sergey Golubev Crynet Marketing Solutions, vtorov.tech, EU structural funds, ICO/IDO projects, NGO & investment projects, project management

The Future of Decentralized Finance (DeFi) and Its Impact on Traditional Banking

While Web3 is screaming decentralization, the likes of Facebook, Amazon, and Google are hoping it's just a false alarm. As the internet moves closer to the era of decentralization with Web3, it's important to understand clearly how data control will be affected and the likely turn data engineering will take. The internet has welcomed many stages of evolution since its inception with the internet moving from being merely a news board to a place for interaction through the medium of social media. As human experiences are being gradually improved upon, there are concerns about how much data one can control in the bid to enjoy personalized services. What will be the fate of the numerous tech giants that depend on vast quantities of user data to offer personalized user experiences, which is undoubtedly a guaranteed strategy for success? This is the best time to quote Aaron Swartz briskly: Information is power, but like power, there are those who want to keep it to themselves. Web 3 appears to offer a safer online environment with improved data privacy and security. Although adoption is still in its early stages, it is crucial to prepare for what to anticipate in the wake of the next wave of the 21st-century internet. This is a tale of the data control dilemma with the encroachment of decentralization and loudly preached transparency. Let the tales begin! We will start with the basics. ? What Is Web3 Web3 is the next stage of the internet evolution. Powered by technologies like the blockchain, decentralized protocols, and cryptographic systems which store data using to ensure the data is secure, Web3 moves from the era of a centralized web as seen in Web2 to that of a decentralized web. cryptographic algorithms Still in doubt? Listen to Aya Miyaguchi, the Executive Director of Ethereum. Web 3 is about creating a more decentralized and open internet where and interactions, without relying on centralized intermediaries for access and validation. users have control over their data ? What Are Cryptographic Algorithms Imagine you have a secret message to send to your friend. You want to send it through the internet, but you're not sure of the safety of that message. You don't want anyone else to know what it entails, so you decide to use a special code that just you and your friend can comprehend to write the message. Based on the level of your friendship, you may decide to twist some words to mean something else that can only be decoded between you and your friend. That's where cryptography comes in. Adding an algorithm would be including a special set of rules to your codified message to enable your friend to understand it. Now, let's get a definition. Cryptographic algorithms are rules that turn secret messages into secret codes that only the parties involved in the interaction can understand. and cryptographic algorithms used to store data on the blockchain ensure the security and confidentiality of personal information. Privacy is a fundamental pillar of Web 3, By prioritizing privacy and security, Web 3 empowers individuals to take control of their data and protects them from the invasive practices of centralized entities. What Is a Decentralized Web? This term describes an internet environment that doesn't rely on a single entity like Google, Facebook, or Yahoo for control. Instead, it uses blockchain technology to enable direct interaction between users- all the computers and devices are equal and can communicate seamlessly. peer-to-peer In the Web 3 world, we don't need middlemen to trust each other. We can trust the system itself. - Joseph Lubin, Co-founder of Ethereum & CEO of ConsenSys Imagine walking into a room and interacting with everyone without hassle, that's what - feels like! peer to-peer Web3 Is Coming… Thanks to the early adopters of Web3, there are gradually more promising Web3 alternatives for day-to-day tasks that pledge to provide better experiences in terms of data security and speed such as: Brave for browsing Metamask to send money Opensea for buying and selling Mastodon to have more control over your data while still enjoying the benefits of social media. Filecoin to store and manage data rather than uploading to your Google Drive Data storage already has Web3 alternatives. Yeah! An anonymous person source says, " " Rightly so! Whoever controls the data, controls the truth. Web3 is giving more control to individuals so can have a stake in decision-making, and that's how life should be! Data is a valuable asset at times termed as especially in this present era where data is used to improve user experience and help businesses make decisions that lead to growth. you gold, The principles of centralized data management nullify the need for democracy and transparency when dealing with data in the Web2 space. Centralization is not bad We have all benefited from personalized services like having Amazon suggest what you might like based on the last thing you searched for or even bought. Web3 is a new layer of the internet that largely leans on the efforts of centralization to make data more accessible and secure. Decentralization doesn't always mean private Like many newbies in this ecosystem, it's easy to take on the thought that decentralization guarantees privacy. No, it doesn't. " ." Many decentralized applications (dApps) and smart contracts built on decentralized networks like Ethereum collect and store data in transparent, publicly accessible databases Too Many Broken Trusts Many times we have been forced to trust like Facebook with our data, and oftentimes they keep breaking it. tech lords Take the in March 2018 where millions of Facebook users had their data collected without their consent for political advertising reasons. Facebook Cambridge Analytica scandal It was quite easy for Cambridge Analytica, a British political consulting firm, to obtain tons of people’s data through a third-party app - . Your Digital Life The app helped the firm obtain personal details of individuals who signed up as well as details of their friends on Facebook all without their consent. After that incident, which had over 87 million users' data , it became more glaring to the public that Facebook owns and controls the data of everyone on its platform. Till now, users have little visibility on how accessible their personal data is. hijacked Web3 exists to prevent such scandals by giving you the power to control your data. It also promises you that your data is safe by eliminating third-party centralized networks for data storage which are vulnerable to attacks. Talking about centralized networks/servers, I think this is the best time to bring in the discussion on the synergy between big data, data engineering, and centralized servers. Data Engineering & How It Plays Out in Web2 Data engineering refers to the process involved in building an infrastructure with tools such as , , and to collect and transform big data for the benefit of business use which will result in growth. Apache Spark Hadoop Cassandra Big data, on the other hand, refers to large amounts of data- structured, unstructured, and in some cases, semi-structured, generated daily through the internet by individuals and businesses. The importance of data engineering cannot be overlooked- tons of data (big data) are constantly collected, harnessed, and processed through pipelines to provide valuable business insights and decisions. Now, a major limitation of this is that data engineering relies on centralized systems for data storage hence, is prone to a single point of failure - centralized networks have data processed and stored by a single node; in a case where the primary server crashes, there would be a general downtime which could lead to data loss. Also, individuals/businesses have little or no control over their data, and virtually every business now employs centralized servers. What do they say about times and seasons? Well… Here are some limitations of centralized cloud computing: Users' data can be stored and used without their consent. In the place of Google, personal data such as search history, personal preferences, and also location can be arbitrarily used. Data is prone to hacking by third parties just like the Facebook scandal. The operations will be slower leading to stifled scalability- following the dependency on primary servers(less division of labor). Servers are vulnerable to a single point of failure as explained above. Is that the path data management should continue in? I don't think so. There seems to be a way out -thankfully, with the "decentralized mandate" on Web3, multiple nodes can process and store large amounts of data. Now, let me help you understand this. Decentralized storage protocols can be likened to keeping your eggs safe in different baskets- all in the same room each stored in a well secure basket that can only be accessed with permission (on-chain). Centralized storage servers can be likened to keeping all your eggs in one basket relatively safe. The safety of the eggs can be easily tampered with when it's in one basket. That's how vulnerable centralized servers are. Notice that I highlighted that, in the first case scenario, these eggs are in the same room, so there's still a connection between them - that explains the interconnection between decentralized nodes. Just like the eggs in scenario 1, all placed in different baskets interconnected nodes or blocks are more secure and easy to detect when something goes wrong. But then, there's still a problem. Navigating the Early Stage of Innovation Illuminates a Myriad of Challenges The emergence of true data sovereignty in a decentralized environment has uncovered many holes that should be filled. At this current stage where Web2 is still fully in existence, many applications utilize centralized servers including Web3 dApps because there aren't yet fully equipped decentralized storage protocols to handle massive data . yet Web3 developers crave a more sophisticated decentralized database environment following the massive and complex nature of data generated in the ecosystem. Let's face it; with millions of transactions and blocks added daily, developers need to access and query data in real-time. Speed is of necessity for dApps to scale efficiently. Here are some of the problems faced by developers: Some existing decentralized storage protocols like and are limited to the storage of only static files. Arweave IPFS The abundance of Web3 applications means more complex data to deal with like NFT data, tokens, wallets, etc. Following the dynamic nature of Web3 data, these distributed protocols make it difficult for developers to easily query data, leaving most of the data stored in silos unused. Also, such a rigid storage environment slows down deployment. These vast amounts of data lying fallow in silos, which are not maximized are kept to waste because they can't be easily accessed when needed - in real-time. This affects the application lifecycle. : The time and expense required to build a robust database infrastructure to tally with the demands of Web3 complexities will give Web3 developers a second thought to continue with centralized databases which they are even more familiar with. It is a complex process to build from scratch, and there is scarce time to do that while trying to scale. Cost implications One of the pillars of a Web3 environment is . Developers need to trust that they can get reliable data from the emerging decentralized storage infrastructures available. trust Using blockchain specifically to store data takes a lot of time and isn't any different from using centralized servers; transactions are slower and take longer time to validate. In a bid to solve this, developers might resort to building a decentralized on-chain database. While this would be more effective, it is an extremely complex task to get started with. Who Owns the Data in Web3? Various Web3 projects may have distinct approaches to data ownership. However, ownership of data is distributed across nodes or computers to enable transparency, censorship resistance, and immutability. This distribution is carried out by decentralized systems including blockchain technology. Individuals have full control of their data and can decide which data they want to share. How Is Data Stored in Web3? Data storage in Web3 is usually carried out with decentralized technologies like the blockchain, distributed storage networks, and decentralized file systems like (InterPlanetary File System) Now we will take them in bits so you can understand: : A strong force to be reckoned with in the Web3 ecosystem that allows you to store data in blocks and link them securely through cryptography. (Remember the definition above) Blockchain It is usually used to store transactional data through an immutable chain, hence its name- blockchain. :  This decentralized storage type leverages the collective storage ownership of participants in the network and incentivizes them to share more of their unused storage space. The storage space is then broken into bits and distributed across multiple nodes. Distributed storage networks : A peer-to-peer distributed storage environment that leverages on content addressable model: a way to recognize files by their cryptographic hash. It helps in the storage and retrieval of files. Decentralized File Systems (IPFS) Which Web3 databases Are Available? As Web3 is buzzing, many developers have discovered a missing tech stack in the ecosystem, a database for Web3; below are a few emerging databases you can use: Polybase Glacier Ceramic WeaveDB IceFireDB Kwil Space and Time (Web3 data warehouse approach) Thus Far… Some Web3 databases have emerged to solve major pain points that Web3 developers face to scale their dApps efficiently. From the likes of a handful of examples listed above amongst others, their approach in ways is similar by providing: : A better interconnected organized space for Web3 data that allows for easy access and allows developers to build on the infrastructure seamlessly. Programmable composable data network :  With traditional databases rigid on structured data i.e., having rows, tables, and columns, it eliminates the chances to maximize Web3 data which comes in more complex forms. NoSQL databases will help handle Web3 data in any form with more flexibility and efficiency. Using the NoSQL database structure, different types of data can be stored without necessarily fitting into a predefined schema. NoSQL database : Just like building blocks, different parts of the environment can be easily put together or taken out to meet needs per time- it's customizable and dynamic in nature. Modularity : A robust tool that meets the heavy data demands of massive Web3 data without getting overwhelmed or reducing efficiency. Scalable infrastructure : This is one word you may struggle to pronounce but will regularly come across when talking about Web3 applications. I'll try to help you understand it in the best way possible 🙏 Interoperability Imagine that you have a flash drive that can easily connect to 3 computers. That drive is able to share information easily with each of the computers. That's how it works too in Web3- various dApps can share information with each other and work together even if the applications were built by different people. It's more like a meeting point of agreement despite the uniqueness of the applications. Emerging Web3 databases are receptive to allowing various dApps to interact and collaborate seamlessly on their platform. Business applications can interact without intermediaries. Glacier particularly, intends to with the ownership of Web3 data to bring to reality the monetization of Web3 data subsequently. Data monetization: combine NFT technology Exciting Times Ahead for Data Engineers As Web3 gradually encroaches into the way everything on the internet is done, data engineering will also experience interesting steps towards decentralization. Data engineers, the core architects of data pipelines, will have to learn new ways to design and maintain decentralized environments that meet the demands of data sovereignty which covers security, integrity, and privacy through immutability. Also, businesses will garner more trust seeing that their data is protected from unauthorized access, deletion, or manipulation. The smooth transition from Web2 to Web3 is also not leaving out Web2 applications, some of the databases listed above like IceFireDB, is providing a solution for Web2 and Web3 applications to access decentralized storage. Automation is a one-time button for repetitive tasks. Data engineers can employ smart contracts - programmable self-executing contracts to automate some data management practices. How Will Tech Giants React to the Full Unfolding of Web3? Like many things that trended within a particular time frame in the past, there came a time they also had to fade because they weren't able to successfully withstand change. That's the same way this will play out. Facebook, Amazon, and Google may not disappear entirely if they can adapt and implement the necessary changes to transition towards a more open and transparent internet. Facebook has gradually shown support for certain aspects of the Web3 sphere, such as the metaverse and NFTs, despite its to shut down its NFT platform for Facebook and its sister platform, Instagram. recent decision Everyone needs to learn constantly about the evolving direction of the internet because this next phase is really about and you do have a stake. you, Additionally, there would be a more transparent approach to handling consumer data as a business, ensuring direct consent through a decentralized web. It's truly an incredible journey to anticipate, albeit at a leisurely pace. Takeaway Just as you wouldn't be needing another person's phone to make calls, Web3 developers crave an environment for decentralized storage that fully exceeds expectations rather than blindfolding themselves to the many limitations of centralized facilities. Get excited about the new wave of the internet -Web3, where you are more involved and protected.

Who Will Eventually Control Big Data in Web3?

A VC brand in crypto has never been this important - until now. The blockchain industry is still in its early stages; instead of real use cases, narrative, hype, token, and community seem to be the “foundation” of the crypto space. Unlike in Web2, establishing a VC brand in crypto comes with its own unique challenges and requires a crypto-native strategy. Due to the volatile nature of the industry, we see crypto VC firms rise and fall every year. Even the most reputable VC firms can experience abrupt downturns - that's simply the nature of the game in crypto. The landscape has undergone a significant transformation since the ICO era. Venture capital firms are now pitching quality web3 projects, rather than the other way around. Investors from traditional finance such as a16z and Tiger Global are increasingly pouring funds into cryptocurrencies, thus making the crowded VC market even more fierce. As a marketer who grew up with cryptocurrency, I find it interesting and meaningful to address how to establish a strong brand for stronger deal flow as these are now essential subjects for VC entrepreneurs and myself alike. 5 Marketing Strategies for a VC Brand 1. Portfolio Is What Defines a Brand in the Crypto Space Founders carefully examine a venture's portfolio to understand their positions and select suitable investors for long-term partnerships. Each venture has its own unique strategy - Animoca Brands specializes in NFT & Gamefi, while Paradigm concentrates on decentralized infrastructure. Boutique funds are focused on assisting projects in their marketing growth, while larger funds provide liquidity to support their portfolio's soft launches. Ultimately, your reputation distinguishes you from others and determines your competitiveness and impact on the community over time. 2. Talk Through Your Investment Thesis Finance is at the core of everything, and investors are constantly seeking the alpha by understanding your thesis and how you invest in crypto. That's why being transparent with your investment thesis is crucial. It's not just about providing a value proposition, but rather explaining your investment logic, future judgment, and conviction for the long term. Sharing this content with your audience not only builds trust, but it's also the fastest way to strengthen your brand in the target crypto audience. 3. Unique Value-Add and Solid Track Record Following the SushiSwap incident, venture capitalists are aware that money alone may no longer suffice. They must demonstrate their ability to add unique value to a project beyond injecting capital. This includes improving brand reputation, creating portfolio synergy, establishing ecosystem connections, developing tokenomic design, and implementing effective go-to-market strategies. An adept VC will integrate these elements to build a strong foundation, which can aid in securing better deals and attracting more promising projects. In the crypto space, social proof is crucial, and displaying a track record of successful investments is a powerful method to establish credibility and entice high-quality deal flow. 4. The Influence of a Founder’s Leadership Within the crypto space, a VC's founder is often seen as the face and voice of the brand. Founders who have a strong personal brand and are active in the community are one of the most significant success factors of their VC. A founder's personal brand can also serve as a form of social proof, demonstrating their knowledge and expertise in the industry. By actively engaging with the community and sharing insights on market trends and investment strategies, founders can establish themselves as thought leaders, gaining credibility and building trust with potential partners and investors, ultimately creating new opportunities for deals and collaborations. 5. Streamline the Communication With Startups, Builders, and Community Streamlining communication with the startup and builder community is important for finding early investment opportunities. This means fostering relationships with entrepreneurs and participating in hackathons and developer communities to stay up-to-date on the latest trends and innovations. Effective communication also involves transparent and timely updates on investments and market insights. By prioritizing communication, investors can establish trust and build long-lasting partnerships with the crypto community. Case Study Build a VC that goes beyond money. Hackerhouse A new trend has emerged in the form of "hackerhouses." These co-working experiences allow developers and builders to live and work together for a fixed period of time, fostering a deeper level of engagement and creativity than traditional hackathons. Leading venture capitalists have taken notice of this trend and begun to host hackerhouses for vertical sectors they are particularly bullish on. For example, has invested significant effort in the ZK ecosystem by hosting a hackerhouse, while - an accelerator brand incubated by Jump Crypto - and have also hosted their own hackerhouses. 1kx The Pit Pantera Capital By doing this, they also create a solid deal flow in the specific sector and, more importantly, serve as a gateway for newcomers to learn about the technology and enhance their positioning and expertise. Governance and Delegation Decentralization and transparency are fundamental to the blockchain movement. When investing in decentralized projects, it's important to be an active community member and participate in decision-making with the project's long-term outlook in mind. As blockchain technologies continue to evolve, forums are becoming a new source of knowledge and insights for practitioners. They are places where ideas are exchanged and new strategies are tested. Forums attract a core group of hodlers and crypto enthusiasts, making them an ideal platform for VCs to engage with the community and build a brand that aligns with their values. By sharing expertise in the sector and participating in forum discussions, VCs can gain a competitive edge and establish themselves as thought leaders in the space. I personally believe active participation in forums and decision-making structures will be increasingly important for VCs who want to stay ahead of the curve and maintain a strong position within the community. Research & Engineering VCs are uniquely positioned to understand technical and decentralized finance, which enables them to create engaging content and lead the narrative to capitalize on emerging trends. One effective way for VCs to demonstrate their knowledge and understanding of the industry is through project and ecosystem mapping, similar to the approach taken by a16z in introducing their latest portfolio. This level of transparency helps build trust and confidence in their ability to identify and invest in promising projects. VCs can act as a bridge between development teams and the wider community by conducting in-depth product experimentation. This approach has been successfully adopted by firms such as Paradigm, which consistently delivers new financial papers and insights to the community. Moreover, VC's engineering team can contribute to technical progress and build the infrastructure that developers truly need. By combining their financial expertise with their technical know-how, VCs are uniquely positioned to contribute to this kind of software development in the crypto space. As Lazzarin, CTO of a16z crypto, mentioned that contributing to software tooling that can be utilized by builders in crypto translates into new investment opportunities that would not otherwise be possible. It’s an evolving strategy in which efforts on open-source code and infrastructure contributions have already opened the doors to more deal flow. The End If you’re also interested in Web3 marketing and branding, feel free to DM me, and let’s just chat. Welcome any feedback. Thank you for reading!

Web3.0 Marketing Playbook #2 | How to Build a VC Brand in Crypto 

VC money should be one of the most misunderstood terms in the world. It might rhyme with ‘easy money’ but it’s anything but that. In this interview, we catch up with Zachari Saltmer, Co-Founder of One Big Fund - a VC fund making big strides in funding blockchain tech startups. We cover a lot of areas from the different hats a VC don wears to the due diligence efforts that go behind the scenes and ending up with the ‘buzz’ of AI and what it means to VCs. Q1: Hey, welcome to Unhashed! Please tell us a little about yourself and how you started with One Big Fund. Hey, thanks for having me here. I’m Zachari Saltmer. Fellow peers call me ‘Zatoshi’ because of my trading experience in this industry. I joined the blockchain industry in 2013. That was the year I purchased my first Bitcoin. One Big Fund is a result of intense brainstorming to structure the fund, its purpose, and its goals. We wanted to build something that was purpose-driven and didn’t simply go after what’s the most trendy thing in town. At present, we are expanding our partnership network, and we’re in talks with many ambitious founders. I can tell you one thing, every day, I wake up, I’m thankful that I’m doing something that I am passionate about. Q2. The funding scene in early-stage tech companies has been active lately after a laid-back 2022. How do macroeconomic conditions affect your decision-making and the pace at which you cut cheques or lend support? Yeah, very true. The funding arena is not hitting the headlines regularly, but a lot of work is going on behind the scenes. Talking about numbers, it’s definitely been smaller valuations and cheque sizes, but it’s still steady, with raises both on-chain and off-chain. However, we are confident that the funding market will improve in the coming months. And speaking about the impact of macroeconomics, we still haven’t felt any drastic impact yet. More so, we have proactively prepared for market cycles and have positioned the fund accordingly. Right now, we have actually got our eyes on a few opportunities. As for lending support, we’re always happy to take a look at a pitch deck and give some advice from time to time. It doesn’t hurt to ask - does it? Q3: At the incubation stage, what sort of support can a founder expect from One Big Fund? And conversely, what does One Big Fund look for in the founding team? First off, and most importantly, we ourselves are accustomed to what founders go through when starting a company. Planning, hiring, finances, networking, go-to-market strategy — all the critical decisions a founder needs to make during their journey. We understand them and know the grind behind these actions. Our incubation program is designed to make lives easier in a few of these aspects for the Founder. We have managed to deliver a more guided experience for founders, an extension to their team you could say. Alongside, we directly introduce them to our partner network which includes key industry leaders in the blockchain space. And what do we look for? Well, there are four key traits we want to see first in a founding team which are Initiative, Ambition, Leadership, and Transparency. The market opportunity is also a huge deciding factor; how well does the team know its market? Have they run tests with their target market? Also, the best way to find out what we look for is by reaching out to us. Q4: Out of your experience, how has due diligence evolved in the last decade? And please talk about how the involvement of tech has impacted the process of due diligence. Well if you’re speaking about blockchain, back in 2021 and 2022 — there barely was any. Thorough research was missing. Numbers weren't crunched enough. Documentation was all over the place. And all of those culminated into - we all know what happened right? I think that’s definitely been a major factor in the change of processes for many. It was a much-needed alarm for the industry as a whole. Now, actual DD docs are being passed around, and people are talking about buy sheets and memorandums. These are little steps in the right direction. One more key observation is that some crypto VCs have never even heard of the tools traditional venture capital firms use for decision-making. This makes it even harder to evaluate the feasibility of a funding opportunity. And decisions without a sound rationale behind them are most likely to backfire. Q5: Due diligence standards in crypto have come under intense scrutiny in the past year or so. How has One Big Fund equipped itself for crypto-specific due diligence? And in this pursuit, what are the key issues you have faced? Intense scrutiny is an understatement. We have geared ourselves by partnering with companies that will help our DD processes. These include tools like intelligence platforms and KYC / KYB providers. Verifying activity and knowing your customer and business is definitely crucial before writing any tickets in today’s world. A key issue I’ve learned through experience is identifying who you’re going to be doing business with and making sure they have a track record. Gone are the days of logo-ships (Logo partnerships on a website) being proof of credibility. Referenced connections are essential and at times, can make or break a deal. Discipline in finance is a huge must. It takes a vast amount of mental strength to remain in the space, not being afraid to fail and learn from your mistakes is also something I’d recommend to new founders. Q6: The intertwining of AI and crypto has been in the headlines in the past few months. What do you think of the blend of these two innovations from an investor's point of view? Are they a natural combination feeding off each others’ functionalities or are they a short-term buzz? It sure has, we actually have an AI venue in our fund; it’s extremely fascinating technology. Artificial Intelligence has been around since the late 1950s - so it’s nothing new. But, what we see today is a combination of digital marketers and the rise of ChatGPT that has caused a huge influx of hype-generating content, projects, and companies. Not to say it’s all hype, but there are some really brilliant data scientists programming amazing things out there. The goldmine is in finding them and looking for results beyond marketing. There are also synergies between both technologies like how AI can complement blockchain tech and crypto. Although there is no telling what the future holds, we have a hunch that we’re going to see AI in our lives more and more in the years to come. So, a short-term buzz would be an unwise way to look at this. Q7: Similarly, what are your thoughts on investing in disruptive technologies and emerging markets? Lack of liquidity seems to be a common concern in this pursuit. How do you mitigate it? I think blockchain plays a huge role in disruptive technology across multiple landscapes. There is a lot of synergy brewing amidst different technologies. And this opens up several new investment avenues. And yeah you’re right, there has been a lack of liquidity lately, which is not to say it won’t improve. Assessment of multiple liquid market areas should be on the agenda of all funds that want to discover market opportunities. Data will be your best friend in this case. As for traditional finance, well, I mean open up that Bloomberg Terminal. Hope and optimism are present in the market. The only question is - are you able to spot it and cash in on it? Q8: Moving forward, how do you think the Venture Capital landscape will change? More importantly, what’s your opinion on investing in hyper-local and regional businesses? I believe it’s already making a huge shift; there are more blockchain venture capital funds now than there were 2 years ago. As for the traditional institutional VCs, I think they’re still making their entry into the blockchain market, with more following suit as new market opportunities are discovered. Blockchain still has untapped market potential in terms of financial instruments that could be created from the blockchain space. A tokenized future is coming whether we’re ready or not is the question I think everyone should be asking.

Minds Behind Money: Interview With VC Zachari Saltmer, Co-Founder of One Big Fund

Team synergy is everything when it comes to cybersecurity. Cybersecurity analysts face significant stress and potential threats to a company's business operations, and they are responsible for resolving these issues. The burdens are sizable, and teamwork and collaboration are the stitches keeping cybersecurity departments composed to survive anxious frenzies. Team collaboration tools encompass software and soft skills. Despite cybersecurity sometimes feeling like a lonely, solo gig, most of the remediation and risk response’s success goes to teamwork. How Does Collaboration Impact Cybersecurity Teams? False alarms, software updates and daily close calls bombard analysts. However, among teams, and teamwork and collaboration help balance notification nausea. cybersecurity alert fatigue is the primary ailment While team members take time to overcome their current bout of alert fatigue, others can fill the gaps. Empathy is a necessary component of this relationship among security operations center staff. There’s a mutual understanding that others may need to work a little harder to compensate for tired workers, but it will eventually happen to everyone. The sector is one of the most rapidly evolving as workers adapt to new tech and respond to updates that aim to make legacy tech more resilient. Keeping up with new ransomware techniques and the novel DDoS method is an exhilarating challenge. cybercrime Cybersecurity teams can have a breadth of knowledge, with someone being a botnet expert and someone else proficient at penetration testing. There — from cloud engineers to data analysts. The beauty of teamwork collaboration tools is they can help level out education. Analysts can discuss news, share resources in team collaboration software and receive training to bolster their skills. are numerous proficiency silos These examples explain how teamwork permits workforces to be human-centric. AI tools exist to supplement know-how in cybersecurity efforts, but the reality of risk management is human error is responsible for most breaches. Teamwork accentuates shared responsibility while accepting that everyone will be a weak link at some point that the rest of the team will have to build back up. What Team Collaboration Tools and Software Exist to Help? Before addressing what tools are most helpful, teams have to find ways to make their software and app stacks more cohesive and streamlined. Analysts can use myriad tools, strategies and methodologies to navigate complex corporate digital environments. The biggest barrier spread-out or international teams face with team collaboration software is a lack of consistency. Otherwise, communication is more nebulous as teams attempt to parse how they navigate a problem in one program and strategy compared to another site with different assets. These are the most secure and valuable tools to and help teams stay in touch: boost productivity by at least 10% Videoconferencing and screen-sharing tools, like Microsoft Teams Project management and productivity tools, like or ClickUp Asana Permissions and authentication management, like Huddle Document sharing and attack surface visibility, like Nira Regardless of where the team resides, AI could be the tool that equally assists in improving reaction times and risk detection while giving employees more time to focus on collaboration. can refine operational procedures and tool management when repetitive, time-consuming tasks are an AI’s responsibility. They also offer more time to concentrate on cross-operational logistics and relationship-building. SOCs How Can Cybersecurity Teams Foster Collaboration? Teams must fight for funding. Many companies need more cybersecurity investments and resources as businesses continue to of the budget. Advocating for expansion and electronic assets to boost defenses is a surefire way to tie workers together. Talking to CFOs and stakeholders as a team, collaborating to distill the importance of cybersecurity to those outside the know, can be an illuminating exercise. It empowers employees and recalls the common objective — keeping digital landscapes safe. dismiss it as a necessary portion Companies can also encourage cross-departmental collaboration. Security operations (SecOps) and IT teams should work side-by-side, as their contributions to data security. However, there’s a shocking lack of teamwork and collaboration between these silos, despite their worlds intermingling. Their objectives may be similar, but their skill sets are unique. 81% of respondents in both departments acknowledge Multidisciplinary teams could prove helpful in a more holistic cybersecurity strategy. Companies could also add more power behind a threat strategy when understaffing remains a considerable plague in cybersecurity. Camaraderie Against Cybercriminals Combating threat actors is a community effort. Cybercriminals are working together to execute the most complicated attacks in history, and analysts must keep pace. A cybersecurity team's most critical defense will be growing soft skills and leveraging team collaboration software and tools. The tighter and more clarified communications, teamwork and collaboration become, the more success they will have in stopping threats and enhancing security.

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