Too Long; Didn't Read
Common Misconceptions in Direct Marketing are common misconceptions in direct marketing. Email and SMS marketing waste time and money, but do not actually raise the efficiency. The amount of offers one advertiser sends makes no difference when you look at the bigger picture, thus it would be actually smarter to send as often as you can, because it will raise probability of him seeing your offer, instead of someone else's. People don't really pay attention to what they answer, they just want to win the prize.