Cheat Sheet: Top KPIs to Measure in Your Entertainment App

Too Long; Didn't Read

The <a href="https://dzone.com/articles/how-the-entertainment-industry-utilizes-mobile-app" target="_blank">entertainment industry is becoming more and more mobile</a>, making content available across every device and at every minute of the day. Entertainment apps are <a href="https://www.appannie.com/en/insights/market-data/q1-2018-apps-record-downloads-spend/" target="_blank">one of the fastest-growing app categories in 2018</a>, second only to games. With streaming on-demand video and music becoming the go-to option for many users, smartphones are now the new TV. Entertainment apps include platforms for users to share their playlists, reviews and experiences, take polls and quizzes, and generally mess around with the content that makes them grin. Even books are going mobile — one of the most popular entertainment apps is an <a href="https://techcrunch.com/2018/03/28/arkit-only-apps-top-13-million-installs-nearly-half-are-games/" target="_blank">AR version of the children’s classic “My Very Hungry Caterpillar”</a>.