šĀ What You Need to Win Just three things to work on: Cheerleaders ⢠A list of people (500+), interested in your product and ready to support it. ⢠Not just your mom, neighbor, or early userāactive Product Hunt users. How to gather them? Weāll discuss below. Good Weather and Mood on Launch Day ⢠The right day for launch, your teamās mood, and how well you work together. ⢠Everyone knows to launch at 12:01 am PST, but there are some lesser-known tips and tricks that can make all the difference. Weāll cover those here. Your product should be The Next Big Thing ⢠A product that will captivate Product Hunt users, including tech enthusiasts, IT students, investors, journalists, and entrepreneurs. Don't waste time on this platform if your product doesnāt fit these categories. ⢠Quality presentation (headline, description, images, video, first comment) is crucial. Learn from past winners and see some sneaky tips in the FAQ below. Common Mistakes ⢠ā Asking for votes: Ask for feedback, comments, opinions, and help spreading the word, but not for upvotes. This is against the rules, as are contests that reward people for upvotes. ⢠ā Paying a hunter or assuming you need one. ⢠ā Using mass vote buying: This works but is riskyāyou might get disqualified if someone reports you. šĀ How to Gather Cheerleaders You canāt win just because your product is better. Success on Product Hunt is about user engagement. Winning products attract not just customers but also investors. You need a minimum of 500 supporters. Who won't lead you to victory: ⢠āĀ Recently registered users ⢠āĀ Users without karma (kitty points) ⢠āĀ Old Product Hunt users who havenāt been active for a long time Methods to gather cheerleaders: Makers on Product Hunt Look at makers of products that might support you. Many have links to X or LinkedIn. Reach out, show what youāre working on, and ask what is the best way to contact them on launch day. Product Hunt Enthusiasts on X Search using hashtags like #buildinpublic and so on. Reach out, show what youāre working on, and ask what is the best way to contact them on launch day. Your users, colleagues, and employees Ask aroundāmany people in your circle might be active on Product Hunt and happy to support you. Join and engage in communities where you can post on launch day. ā ļøĀ Donāt forget to record all these people in your Cheerleadersā spreadsheet. You Can Join the Exclusive Makers Community in Telegram https://forms.gle/RXVfDTFnVBYH28rQ6 šĀ The Launch Day Choosing the Right Launch Day Tuesday and Thursday: ⢠High Traffic: Ideal for products seeking maximum exposure and engagement. ⢠High Competition: Prepare for fierce competition, but the potential reward is high. Monday and Wednesday: ⢠Moderate Traffic: Good balance between exposure and competition. ⢠Less Intense: Suitable for products with a solid following but less competition. Friday, Saturday, and Sunday: ⢠Low Traffic: Easier to rank #1, but less overall visibility. ⢠Low Competition: Ideal for niche products or those not seeking high traffic. The best day depends on your goal: If you need a badge but not the audience, choosing Fri-Sun may be a good option. š Itās crucial to keep an eye on competitors, not just the day of the week. For example, we postponed our Unicorns Club launch from Thursday after spotting a strong competitor. We checked if they were rescheduling and moved our launch to Monday. Objectively assess your chances; if you feel you can compete with a top product, go for it. For first-time launches, consider avoiding direct competition with well-known products. The Launch Day Timeline Get into the Top Products Early ⢠You have 4 hours to get into the top products for the day. ⢠From the first minute, post about your launch everywhereācommunity, social media, etc. ⢠Use social media features that boost posts (e.g., LinkedIn status update, Facebook new job). Start Outreach ⢠You have 24 hours of voting ahead. Coordinate outreach with your support team. ⢠Divide the people from your Cheerleadersā spreadsheet by messaging channels and among team members, and message them throughout the day. š¬ Have at least 2 additional people to help with outreach. One person canāt handle this volume alone, so ensure you have at least 2 team members. ⢠How to do outreach: Ask for feedback, not votes. Remind why your product is useful and ask for honest feedback. Respond to Every Comment ⢠Upvote and reply to every comment. Ask your team to thank each participant personally. Days after your launch ⢠Donāt forget thereās Product of the Week and Month! ⢠Ask users for reviews, continue responding to comments, and gather votes. ⢠Even if you didnāt make the top 3, use the launch to build trust and credibility. š FAQ Do I need to prepare materials and create a Coming Soon page? Recently, thereās been pre-moderation. Launching on the same day reduces your chances of passing moderation and being featured. Create a Coming Soon page, but donāt aggressively push for notificationsāit may not significantly boost your launch, but every bit helps. What if Iām not featured? Keep collecting votes and comments. Reach out to support and tag top management on X. Sometimes this works, so donāt give up! How to upload more than one video to the gallery? You can add videos by uploading via the link option in the photo gallery. Also, you can use HTML in the comments section to embed YouTube videos. What to prepare beforehand, besides your audience and launch materials? ⢠Have a FAQ ready to respond to comments quickly. ⢠Write different thank-you messages in advance to keep them warm and personal. ⢠Prepare templates for various situations (falling, leading, etc.). ⢠Outreach messages Best of Luck with Your Launch and Join Our PH chat in Telegram! š šĀ What You Need to Win Just three things to work on: Cheerleaders Cheerleaders ⢠A list of people (500+), interested in your product and ready to support it. ⢠Not just your mom, neighbor, or early userāactive Product Hunt users. How to gather them? Weāll discuss below. How to gather them? Weāll discuss below. Good Weather and Mood on Launch Day Good Weather and Mood on Launch Day ⢠The right day for launch, your teamās mood, and how well you work together. ⢠Everyone knows to launch at 12:01 am PST, but there are some lesser-known tips and tricks that can make all the difference. Weāll cover those here. Your product should be The Next Big Thing Your product should be The Next Big Thing ⢠A product that will captivate Product Hunt users, including tech enthusiasts, IT students, investors, journalists, and entrepreneurs. Don't waste time on this platform if your product doesnāt fit these categories. ⢠Quality presentation (headline, description, images, video, first comment) is crucial. Learn from past winners and see some sneaky tips in the FAQ below. Learn from past winners and see some sneaky tips in the FAQ below. Common Mistakes ⢠ā Asking for votes: Ask for feedback, comments, opinions, and help spreading the word, but not for upvotes. This is against the rules, as are contests that reward people for upvotes. Asking for votes: ⢠ā Paying a hunter or assuming you need one. Paying a hunter or assuming you need one. ⢠ā Using mass vote buying: This works but is riskyāyou might get disqualified if someone reports you. Using mass vote buying: šĀ How to Gather Cheerleaders You canāt win just because your product is better. Success on Product Hunt is about user engagement. Winning products attract not just customers but also investors. You need a minimum of 500 supporters. Who won't lead you to victory: ⢠āĀ Recently registered users ⢠āĀ Users without karma (kitty points) ⢠āĀ Old Product Hunt users who havenāt been active for a long time Methods to gather cheerleaders: Makers on Product Hunt Look at makers of products that might support you. Many have links to X or LinkedIn. Reach out, show what youāre working on, and ask what is the best way to contact them on launch day. Product Hunt Enthusiasts on X Search using hashtags like #buildinpublic and so on. Reach out, show what youāre working on, and ask what is the best way to contact them on launch day. Your users, colleagues, and employees Ask aroundāmany people in your circle might be active on Product Hunt and happy to support you. Join and engage in communities where you can post on launch day. Makers on Product Hunt Look at makers of products that might support you. Many have links to X or LinkedIn. Reach out, show what youāre working on, and ask what is the best way to contact them on launch day. Makers on Product Hunt Product Hunt Enthusiasts on X Search using hashtags like #buildinpublic and so on. Reach out, show what youāre working on, and ask what is the best way to contact them on launch day. Product Hunt Enthusiasts on X Your users, colleagues, and employees Ask aroundāmany people in your circle might be active on Product Hunt and happy to support you. Your users, colleagues, and employees Join and engage in communities where you can post on launch day. Join and engage in communities where you can post on launch day. ā ļøĀ Donāt forget to record all these people in your Cheerleadersā spreadsheet. You Can Join the Exclusive Makers Community in Telegram https://forms.gle/RXVfDTFnVBYH28rQ6 You Can Join the Exclusive Makers Community in Telegram https://forms.gle/RXVfDTFnVBYH28rQ6 https://forms.gle/RXVfDTFnVBYH28rQ6 šĀ The Launch Day Choosing the Right Launch Day Tuesday and Thursday: Tuesday and Thursday: ⢠High Traffic: Ideal for products seeking maximum exposure and engagement. High Traffic: ⢠High Competition: Prepare for fierce competition, but the potential reward is high. High Competition: Monday and Wednesday: Monday and Wednesday: ⢠Moderate Traffic: Good balance between exposure and competition. Moderate Traffic: ⢠Less Intense: Suitable for products with a solid following but less competition. Less Intense: Friday, Saturday, and Sunday: Friday, Saturday, and Sunday: ⢠Low Traffic: Easier to rank #1, but less overall visibility. Low Traffic: ⢠Low Competition: Ideal for niche products or those not seeking high traffic. Low Competition: The best day depends on your goal: If you need a badge but not the audience, choosing Fri-Sun may be a good option. The best day depends on your goal: If you need a badge but not the audience, choosing Fri-Sun may be a good option. š Itās crucial to keep an eye on competitors, not just the day of the week. For example, we postponed our Unicorns Club launch from Thursday after spotting a strong competitor. We checked if they were rescheduling and moved our launch to Monday. Objectively assess your chances; if you feel you can compete with a top product, go for it. For first-time launches, consider avoiding direct competition with well-known products. Unicorns Club launch The Launch Day Timeline Get into the Top Products Early Get into the Top Products Early ⢠You have 4 hours to get into the top products for the day. ⢠From the first minute, post about your launch everywhereācommunity, social media, etc. ⢠Use social media features that boost posts (e.g., LinkedIn status update, Facebook new job). Start Outreach Start Outreach ⢠You have 24 hours of voting ahead. Coordinate outreach with your support team. ⢠Divide the people from your Cheerleadersā spreadsheet by messaging channels and among team members, and message them throughout the day. š¬ Have at least 2 additional people to help with outreach. One person canāt handle this volume alone, so ensure you have at least 2 team members. š¬ Have at least 2 additional people to help with outreach. One person canāt handle this volume alone, so ensure you have at least 2 team members. ⢠How to do outreach: Ask for feedback, not votes. Remind why your product is useful and ask for honest feedback. Respond to Every Comment Respond to Every Comment ⢠Upvote and reply to every comment. Ask your team to thank each participant personally. Days after your launch ⢠Donāt forget thereās Product of the Week and Month! ⢠Ask users for reviews, continue responding to comments, and gather votes. ⢠Even if you didnāt make the top 3, use the launch to build trust and credibility. š FAQ Do I need to prepare materials and create a Coming Soon page? Recently, thereās been pre-moderation. Launching on the same day reduces your chances of passing moderation and being featured. Create a Coming Soon page, but donāt aggressively push for notificationsāit may not significantly boost your launch, but every bit helps. What if Iām not featured? Keep collecting votes and comments. Reach out to support and tag top management on X. Sometimes this works, so donāt give up! How to upload more than one video to the gallery? You can add videos by uploading via the link option in the photo gallery. Also, you can use HTML in the comments section to embed YouTube videos. What to prepare beforehand, besides your audience and launch materials? ⢠Have a FAQ ready to respond to comments quickly. ⢠Write different thank-you messages in advance to keep them warm and personal. ⢠Prepare templates for various situations (falling, leading, etc.). ⢠Outreach messages Best of Luck with Your Launch and Join Our PH chat in Telegram! š Best of Luck with Your Launch and Join Our PH chat in Telegram ! Join Our PH chat in Telegram