CeFi vs DeFi: Main Features and Differences in Marketingby@dariavolkova
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CeFi vs DeFi: Main Features and Differences in Marketing

by Daria Volkova6mFebruary 23rd, 2023
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CeFi and DeFi are financial systems operating with traditional fiat money and cryptocurrency. They are different in their essence and operations, marketing and interactions with their audiences. Marketing of CeFi products requires a focus on trust, traditional investment opportunities, ease of use, and competitive fees and rates. DeFi marketing focuses on early adopters and crypto enthusiasts.

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Daria Volkova

Daria Volkova

@dariavolkova

Strategic Brand Marketer & Growth Expert. Team Manager. Public Speaker. Educational content about Web3. UA🇺🇦

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Daria Volkova@dariavolkova
Strategic Brand Marketer & Growth Expert. Team Manager. Public Speaker. Educational content about Web3. UA🇺🇦

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