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Twitter has responded to users’ rising interest in decentralised technologies and will try to contribute to their development and to make them part of its user experience. The appointment of Tess Renearsson has caused a stir in Silicon Valley against the backdrop of the growing Web 3.0 initiative of big data companies. The services that will be using such technologies will not have ownership of the user data they collect and will not be able to monetise them. On the contrary, users may start earning from the personal information they provide online, and a share of the revenues from ads can start going to the users directly.