In the mid of the year, a fitness drive came over me and i finally decided to get myself a fitbit.
Was software capable of changing your fitness habits? The geek in me said yes, the realist in me knew changing habits wasn’t easy.
When i first installed the app, my own need to get fit was pretty high. I hadn’t played a sport in a bit and i had just starting running. I wanted to monitor my heart rate, my sleep cycle, my steps and more. I spent the next few days verifying my steps, adjusting my sleep & being generally hyper active.
However my enthusiasm slowly died down. I was averaging 4000 steps per day. I didn’t care about my sleep cycle anymore.
There are 2 types of triggers when we decide to use a product — an external trigger and an internal trigger. An external trigger can be a push notification, an email msg, an retargeting ad which forcibly brings you back to the product. An internal trigger — is an idea that is incepted in your mind which makes you use the product. Example — the constant need to check ‘new tweets’ on twitter is planted in your head using the pull to refresh animation — new tweets while using the product.
In case of fitness:
- the internal trigger — my own need to be more fit
- the external trigger — app sending updates to walk more/complete 200 steps this hour.
Since my internal trigger wasn’t working anymore, i needed an external trigger.
Some of the most succesful internet products appeal to one of the 7 deadly sins — pride, greed, lust, envy, gluttony, wrath and sloth
The sin that works for fitbit is a combination of pride and envy.
We are envious of our friends doing more steps than us. And we take great pride in winning. Fitbit uses these emotions to make you more active — it allows your friends to ‘taunt’ you if they’re behind you in weekly steps.
This was an external trigger combined with an internal trigger. The external trigger was your friends tauting you. To avoid you friends taunt, your drive to be fitter had grown which completed a virtuos loop.
That’s the beauty of networks. In the previous instance, if you lost your motivation, you were out. However in this instance as long as only 1 friend is enthusiastic, the group stays active & thus fit.
And so i was back in the engagement loop. Going on random walks, running right after dinner and walking to work. All to get to the top of the leaderboard which was me and 3 other friends!
Sure it can. But just like the gym you need a bunch of friends to compete against and egg you on if you hope to make it work.
Couple of other notes:
Create your free account to unlock your custom reading experience.