Too Long; Didn't Read
It's logical to assume that a breach of trust and records will correlate directly with a damaged reputation, but is that still the case? Is corporate reputation overrated? When Target, Sony, and Anthem hit news headlines with massive data breaches, reputation was one of the first things on the chopping block. Reputational damage amounts to about 48.6 percent of the cost of a compromised record, according to Ponemon Cost of Data Breach Study report. This is less than 1 percent of 1% of Target’s $69 billion annual revenue recorded in 2016 Annual Report.