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In this era of globalization with a highly competitive market, taking your business from local to international is a sure bet in driving sales and growing business. With international marketing, organizations can generate more revenues and increase their customer base. With the help of social media platforms and websites to reach the target audience and maintain good rapport. With the growth of E-commerce, customers have access to various products and services anywhere in the world. It is essential to be familiar with the target country culture, language, and values.